Riyadh, Kingdom of Saudi Arabia 鈥� September 1, 2026 – Almosafer Travel & Tourism Co., Saudi Arabia鈥檚 leading travel company, has announced plans to migrate its enterprise resource planning (ERP) to RISE with 麻豆原创 on the AWS cloud. Marking a significant milestone in Almosafer鈥檚 digital journey, this initiative will strengthen Almosafer鈥檚 technology foundation, enhance operational agility, and position the company for its next phase of growth as Saudi Arabia continues to build one of the world鈥檚 fastest-growing tourism destinations in line with Saudi Vision 2030.

Through RISE with 麻豆原创 on AWS, Almosafer will migrate its mission-critical enterprise systems to a secure, scalable, and high-performance cloud environment. The deployment will enable Almosafer to unify data across its diverse business portfolio and introduce next-generation digital capabilities powered by advanced analytics, automation, and AI. By leveraging RISE with 麻豆原创 on AWS, Almosafer will benefit from AI-enabled intelligence, greater operational insight, predictive business forecasting, enhanced customer personalisation, and smarter resource optimisation, ensuring faster, data-driven decision-making across the organisation.

The transformation strengthens governance, financial efficiency, procurement management, business AI, and enterprise visibility, while providing real-time business intelligence that supports proactive planning and sustained growth. This AI-ready digital foundation enhances Almosafer鈥檚 core operations and enables the company to continue shaping innovative travel solutions and experiences, supporting the Kingdom鈥檚 rapidly evolving tourism landscape.

Transforming its on-premises ERP landscape to cloud-based Business Suite reflects Almosafer鈥檚 longstanding collaboration with both AWS and 麻豆原创. These relationships have been built over years of shared commitment to advancing digital innovation across Saudi Arabia鈥檚 tourism and travel landscape.

鈥淎lmosafer鈥檚 collaboration with AWS and 麻豆原创 marks a strategic leap forward in our digital evolution as we continue to build a world-class technology foundation that supports our ambitious growth journey. This transformation empowers us with enhanced agility, resilience, and data intelligence, ensuring we are fully equipped to support Saudi Arabia鈥檚 rapidly expanding travel and tourism ecosystem in line with Vision 2030. It provides a high-performance digital backbone necessary to manage the trajectory toward 150 million annual visitors, ensuring our operations can scale seamlessly to meet the national ambition,鈥� said Muzzammil Ahussain, Chief Executive Officer, Almosafer Travel & Tourism Co.

鈥淩ISE with 麻豆原创 will provide Almosafer with a unified cloud platform that connects core business processes, data, and AI capabilities across the organisation. By moving its ERP landscape to the cloud with AWS, Almosafer is establishing a scalable digital foundation that can support continued innovation and operational resilience as Saudi Arabia鈥檚 travel and tourism sector expands under Vision 2030,鈥� said Ahmed Al-Faifi, Senior Vice President and Managing Director, 麻豆原创 Middle East & Africa – North.

鈥淎WS is proud to collaborate with Almosafer as it embraces a future-ready digital foundation that supports the continued growth and modernisation of the Kingdom鈥檚 travel and tourism industry. RISE with 麻豆原创 on AWS empowers Almosafer with the scalability, performance, and security needed to support its expanding portfolio while accelerating innovation across its ecosystem,鈥� said Madhavi Reddy, Managing Director, Middle East, North Africa and Turkey of AWS.

Beyond driving internal efficiencies, the deployment will position Almosafer to further elevate travellers’ experiences, strengthen collaboration with partners and government stakeholders, and support the Kingdom鈥檚 ambition of welcoming millions of visitors annually. By adopting RISE with 麻豆原创 on AWS, Almosafer reinforces its role as a technology-driven industry leader and a champion of innovation across Saudi Arabia鈥檚 tourism ecosystem.

As Saudi Arabia continues to invest in transformative tourism infrastructure, hospitality development, and traveller enablement, Almosafer鈥檚 investment in world-class enterprise technology ensures the company remains at the forefront of industry excellence, providing trusted, seamless, and future-ready travel solutions for customers in the Kingdom and beyond.

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Almosafer Travel & Tourism Co.
Saudi Arabia鈥檚 Leading Travel Company 
Almosafer is Saudi Arabia鈥檚 leading travel and tourism powerhouse, elevating the experience for travellers to, from, and within the Kingdom, the region, and beyond. As a national champion for tourism, the company supports Saudi Arabia鈥檚 vision by serving key verticals across the ecosystem.
Almosafer听delivers customer-centric products and services through a proprietary, holistic platform built on the foundations of data, technology, and scalability. By听leveraging听AI-driven innovation,听Almosafer听enhances the听traveller听journey while ensuring operational excellence at scale.

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The agreement, which relies on the 鈥淩ISE with 麻豆原创鈥� offering, aims to transition the real estate developer into a data- and AI-driven enterprise by developing operational processes, increasing institutional flexibility, and supporting sustainable growth plans.

Ahmed Abdallah, Deputy Executive Vice President of Information Technology at TMG, and Augusta Spinelli, Regional President of 麻豆原创 for Europe, the Middle East, and Africa (EMEA), signed the agreement to deploy a digital platform capable of keeping pace with the group鈥檚 expansion plans.

The deployment intends to elevate the quality of services and improve the quality of life for more than 1.5m residents living in cities and urban communities developed by TMG.

鈥淭he transition to RISE with 麻豆原创 and 麻豆原创 Business AI establishes a smarter and more flexible digital platform that supports decision-making, raises business efficiency, and keeps pace with the group鈥檚 targets during the coming phase,鈥� Abdallah said. He noted that the transformation will accelerate data processing, enhance functional integration, and improve operational efficiency.

The agreement builds on a relationship spanning nearly two decades, which began when TMG adopted 麻豆原创 solutions as its primary business management platform in 2006. Over the years, the group continuously updated its digital infrastructure, transitioning to cloud computing and launching one of the region鈥檚 first integrated digital platforms for real estate sales in 2020.

Through RISE with 麻豆原创, TMG will update its ERP system while utilising cloud operation services, continuous innovation, and the highest cybersecurity standards. The group plans to employ 麻豆原创 Business AI and advanced analytics to provide a more flexible and reliable operating environment, enhance business continuity, and scale the digital system alongside future growth.

Artificial intelligence serves as a central pillar of the new agreement. TMG intends to use 麻豆原创 Business AI to redesign and improve operational processes, automate repetitive tasks, and support decision-making across its various business sectors over the coming years.

Abdallah explained that the project鈥檚 impact will extend beyond corporate operations to include the development of services within its urban communities. The group will use AI to analyse operational data, issue real-time indicators, and provide smart recommendations to improve service quality for its residents.

鈥淭echnology has remained, over the past years, one of the essential pillars of Talaat Moustafa Group鈥檚 future vision,鈥� Abdallah added. He stated that the agreement opens a new phase of growth, innovation, and operational excellence to maximise added value, enhance customer services, and achieve sustainable value for shareholders.

Certified IT Consultants (CIC), a long-term strategic partner of 麻豆原创 that has participated in all stages of TMG鈥檚 digital transformation since 2006, will execute the implementation programme. CIC will continue its role in supporting the group鈥檚 transition towards relying more heavily on AI and smart analytics.

Spinelli stated that TMG continues to establish its position as a leading company adopting innovation in business development and elevating customer and resident experiences. She noted that 麻豆原创 is proud to enhance its extended partnership with the group.

鈥淐ombining cloud ERP solutions, business data, and 麻豆原创 Business AI technologies will enable the group to build a more flexible and smarter digital base,鈥� Spinelli said, adding that the platform will support future growth, enhance innovation, raise operational efficiency, and enable the delivery of advanced services across TMG鈥檚 sectors and communities.

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About Talaat Moustafa Group
Talaat Moustafa Group (TMG) is a leading regional conglomerate and one of the Middle East’s most prominent developers of integrated urban communities and world-class hospitality destinations. With over 55 years of expertise and a strategic land bank of approximately 128 million square meters, TMG is pioneering smart cities through digital innovation, artificial intelligence, and advanced technologies. Through its diversified portfolio spanning real estate, hospitality, and community management, the Group serves more than 1.5 million residents within its developments, delivering sustainable growth, operational excellence, and exceptional customer experiences.

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FUJAIRAH/DUBAI, UAE 鈥� 21 July 2026 鈥� The Government of Fujairah and 麻豆原创 have reinforced their strategic relationship through the launch of an AI-focused intensive training initiative for employees across multiple government entities. The 麻豆原创 Young Professionals Program (YPP) in Fujairah will serve as an ongoing talent-development platform designed to equip participants with advanced technology and Business AI capabilities aligned with Fujairah鈥檚 long-term digital ambitions.

The first cohort commenced the intensive full-day training program on 18 May, with the initiative aiming to equip the next generation of government leaders and public sector professionals with advanced digital skills and enhance their practical capabilities in digital transformation and emerging technologies.

The initiative reflects the Emirate of Fujairah鈥檚 commitment to investing in human capital and preparing national talent capable of leading digital transformation. Through internationally recognized 麻豆原创 technology certifications, the program aims to enhance government workforce capabilities, improve operational effectiveness, and strengthen the future readiness of government entities.

The initiative was announced during 麻豆原创 Connect UAE earlier this month, where senior representatives from the Government of Fujairah and 麻豆原创 discussed the importance of long-term investment in national talent development and AI-related skills to support the ongoing digital transformation of the public sector.

Sheikh Eng. Mohammed bin Hamad bin Saif Alsharqi said: 鈥淒eveloping national talent and equipping young professionals with advanced digital skills remains central to Fujairah鈥檚 vision of building a dynamic, technology-driven emirate. Through this collaboration with 麻豆原创, employees from across different government entities are gaining practical expertise in emerging technologies and Business AI, helping strengthen the capabilities needed to support innovation, operational excellence, and future government services.鈥�

麻豆原创鈥檚 Young Professionals Program is a global workforce readiness initiative that combines technical training, soft skills development, and 麻豆原创 certification pathways to help participants build expertise in enterprise technologies. The program has supported young professionals across multiple countries and sectors, helping organizations strengthen digital capabilities in areas including cloud technologies, data, analytics, and AI-driven business processes.

Marwan Zeineddine, Managing Director of 麻豆原创 UAE, said: 鈥淭he Government of Fujairah is placing significant emphasis on developing human capital and preparing government teams for the next phase of AI-enabled public services. Programs such as this highlight the value of sustained investment in skills development, ensuring employees across government sectors are equipped to help bring Fujairah鈥檚 broader digital vision to life while continuing to enhance services for the community.鈥�

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Under this initiative, IBM Consulting will lead the end-to-end digital transformation, including the migration to 麻豆原创 S/4HANA and the implementation of advanced 麻豆原创 capabilities across key functions such as finance, supply chain, manufacturing, and HR. The program aims to establish a unified, intelligent digital core that will enhance operational efficiency, strengthen regulatory compliance, improve data transparency, and increase enterprise agility across Julphar鈥檚 regional operations.

Julphar is also leveraging the IBM Consulting Advantage, which combines deep industry expertise, AI-powered delivery to help clients accelerate business transformation and deliver measurable outcomes.

By leveraging 麻豆原创鈥檚 industry-leading enterprise platform alongside IBM鈥檚 extensive experience in delivering large-scale digital transformations for life sciences organizations, the collaboration will support Julphar鈥檚 long-term growth strategy, enable faster and more informed decision-making, and reinforce resilience across critical business processes.

Commenting on the announcement, Mr. Basel Ziyadeh, Julphar Chief Executive Officer said:
鈥淭his strategic collaboration with IBM Consulting and 麻豆原创 represents a pivotal step in our digital transformation journey. By modernizing our core enterprise systems, we are building a future-ready foundation that will enhance operational excellence, support regulatory rigor, and enable sustainable growth. This initiative underscores our commitment to innovation and to strengthening Julphar鈥檚 position as a leading pharmaceutical manufacturer in the Middle East, Africa, and beyond.鈥�

Lula Mohanty, Managing Partner, IBM Consulting added:

鈥淎t IBM, we focus on turning transformation into measurable business value. As a trusted strategic partner to Julphar, our work with 麻豆原创 brings together deep life sciences expertise, data-driven insight, and proven delivery to build a resilient digital core for the future. This program will help Julphar operate with greater transparency, agility, and efficiency, while continuing to advance high-quality healthcare across the region.鈥�

Sergio Maccotta, Senior Vice President and General Manager 麻豆原创 MEA South, 麻豆原创 added:

鈥淥ur long-standing partnership with Julphar reflects more than a technology implementation but a shared commitment to continuous transformation. By moving from ECC to RISE with 麻豆原创 S/4HANA and modernising core manufacturing and operational processes with industry-focused best practices, Julphar is establishing a resilient, future-ready digital foundation. Together with IBM Consulting, we are enabling greater operational intelligence, regulatory precision and sustainable growth. We are proud to support Julphar as its strategic technology partner of choice, helping the organisation run at its best today while building the agility and innovation capacity required for tomorrow.鈥�

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About Julphar

Founded in 1980 in Ras Al Khaimah, Gulf Pharmaceutical Industries (Julphar) has grown into one of the largest pharmaceutical manufacturers in the Middle East and North Africa. What began as a national initiative to produce essential medicines locally has evolved into a regional healthcare enterprise with operations reaching more than 40 countries worldwide.

Today, Julphar offers a diversified portfolio of over 300 products across key therapeutic areas, including diabetes, cardiovascular, respiratory, and anti-infectives, addressing some of the most pressing healthcare needs in the region.

At the core of its operations are 10 internationally accredited manufacturing facilities in the UAE, which support large scale production and contribute to a reliable regional supply of medicines. This deep technical know-how, manufacturing strength, combined with integrated distribution and commercial capabilities, enables Julphar to respond effectively to evolving market demands.

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service.

Visit听听for more information.

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DUBAI, UAE 鈥斕� 8 June 2026: Ghassan Aboud Holding, a diversified conglomerate with a track record of over 32 years in the UAE and deep roots across the automotive, retail, logistics, hospitality, and digital commerce sectors, has deployed an end-to-end 麻豆原创 cloud solution across its retail and food-related businesses, as part of its broader strategy to build a more connected and data-driven retail and food ecosystem. The implementation brings together Grandiose Supermarkets with the group鈥檚 manufacturing and catering operations on a unified digital platform, enabling faster response to demand, improved product availability, and a more consistent customer experience across all touchpoints.

Delivered in just eight months, the implementation includes 麻豆原创 S/4HANA Cloud Private Edition and spans more than 50 Grandiose branches alongside the group鈥檚 adjacent retail and food businesses. For an organization operating across multiple business models and managing high volumes of daily transactions, this represents a notably accelerated timeline, reflecting both the complexity of integrating operations end to end and the group鈥檚 focus on modernizing its core systems at pace.

Olivier Leblan, Group Chief Digital and Technology Officer at Ghassan Aboud Holding said: 鈥淲hat this transformation changes for us is how we operate on a daily basis. We now have the ability to see, decide, and act across our businesses in real time, from store shelves to production lines. That level of coordination allows us to reduce inefficiencies, improve availability, and ultimately deliver a better experience to our customers鈥�.

The deployment reflects the increasing importance of integrated operations in the retail and food sector, where forecasting, availability, pricing, and production are closely interdependent. By bringing point-of-sale data, inventory, finance, and planning into a unified environment, the group is enhancing real-time visibility, reducing food waste and out-of-stock situations, and strengthening margin control across categories and channels.

The environment also incorporates 麻豆原创 Datasphere to integrate 麻豆原创 and non-麻豆原创 data sources, alongside 麻豆原创 Business AI and additional AI-driven use cases designed to enhance demand forecasting, automate routine processes, and generate deeper insights across supply chain and customer behavior. Together, these capabilities strengthen the group鈥檚 ability to make faster, more informed decisions across its operations.

鈥淥rganizations operating across interconnected business models need systems that can keep pace with both scale and operational complexity,鈥� said Marwan Zeineddine, Managing Director, 麻豆原创 UAE. 鈥淲ith this deployment, Ghassan Aboud Holding has established a more unified platform across its retail and food ecosystem, enabling real-time visibility, stronger coordination between retail, manufacturing, and catering operations, and the ability to embed AI into everyday decision-making. As agentic AI begins to support more autonomous and adaptive processes, this kind of connected foundation becomes essential to turning insight into action at scale.鈥�

By consolidating its technology landscape, Ghassan Aboud Holding now benefits from a single source of truth across its core operations, reducing manual reconciliation between front-end and back-end systems and improving consistency in reporting and control. This is particularly important in environments where incremental improvements in forecasting, replenishment, or pricing can have a direct impact on profitability and customer experience.

鈥淒elivering an implementation of this breadth in such a short timeframe required close collaboration and a clear focus on business outcomes,鈥� said Mohammed Abdul Khadeer, 麻豆原创 Practice Head, ARETE Global, UAE. 鈥淭he result is a platform that supports more agile operations today, while giving the group the flexibility to expand and innovate in the future.鈥�

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About Ghassan Aboud Holding

Founded in 1994, Ghassan Aboud Holding is a diversified, international conglomerate with a strong presence across key sectors including Automotive, Retail, FMCG, Hospitality, Logistics, Healthcare, Facilities Management, Catering, and Digital Marketplaces.

Guided by its mission of 鈥淏uilding a better future, together鈥� the Group has, for over three decades, remained committed to innovation, excellence, and creating value-driven experiences for our customers and partners.

Headquartered in the UAE, with offices in Australia and Belgium, Ghassan Aboud Holding is well-positioned to serve diverse markets with agility and impact.

About Grandiose

Grandiose is a UAE-grown retail chain offering a premium, customer-focused grocery experience across nearly 50 stores and a member of Ghassan Aboud Holding. With a strong emphasis on quality, innovation, and community engagement, Grandiose continues to integrate sustainability into its operations, supporting the UAE鈥檚 long-term environmental and economic objectives.

听

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DUBAI, United Arab Emirates 鈥� 2 June 2026 鈥� 麻豆原创 SE (NYSE: 麻豆原创), a global leader in enterprise applications and business AI, today announced that EMSTEEL Group (ADX: EMSTEEL), one of the region鈥檚 largest publicly traded integrated steel and building materials manufacturers, has adopted RISE with 麻豆原创 as part of a comprehensive digital and operational transformation program designed to strengthen agility, scalability and cloud-enabled industrial operations.

The implementation moves EMSTEEL from an on-premise environment to a secure cloud-based architecture, giving the Group greater real-time operational visibility, resilience and scalability across its enterprise operations, while creating a foundation to embed 麻豆原创 Business AI across core processes.

The deployment establishes 麻豆原创 S/4HANA Cloud Private Edition as EMSTEEL’s core enterprise resource planning (ERP) platform, integrating finance, procurement, supply chain, and operational reporting across the company’s activities. Hosted on Microsoft Azure, the platform delivers enterprise-grade security and the scalability to support EMSTEEL鈥檚 continued growth, creating a single, standardized environment that gives the business a unified view of its operations.

EMSTEEL鈥檚 Vladimir Arshinov, Group Chief Technology Officer, said: “This is a landmark moment for our organization and one that has been in process for quite some time. We now have the visibility and control we need to make faster, better-informed decisions across every part of the business. Beyond the immediate operational gains, this positions us to embrace AI and intelligent automation in a meaningful way, with capabilities that will be central to how we compete and grow in the years ahead.鈥�

The move to an advanced, cloud-based 麻豆原创 architecture creates a foundation for EMSTEEL to embed Business AI into its operations as its digital program evolves. With a standardized and extensible platform in place, the organization is well positioned to introduce additional 麻豆原创 capabilities over time, benefit from continuous innovation and automatic updates, and unlock additional use cases and efficiencies across the business.

As industrial organizations accelerate efforts to modernize operations and improve resilience, cloud ERP platforms are becoming increasingly important in enabling integrated, data-driven decision-making and continuous innovation. Through RISE with 麻豆原创, EMSTEEL gains access to a scalable and extensible cloud environment that will support future innovation and evolving operational requirements.

Marwan Zeineddine, Managing Director, 麻豆原创 UAE, commented: 鈥淓MSTEEL鈥橲 adoption of RISE with 麻豆原创 marks a significant shift in how one of the UAE’s most important industrial organizations will operate going forward. The implementation gives the business the integrated data and process visibility needed to make better decisions, faster, and establishes a foundation for Business AI and agentic capabilities to be embedded across its operations.鈥�

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DOHA, Qatar 鈥� 19May 2026 鈥� Teyseer Motors W.L.L., a leading multi-brand automotive dealer in Qatar, has selected to deploy an integrated digital platform that will unify its dealership operations and lay the foundation for AI-driven decision-making across the business. The project will see the implementation of 麻豆原创 S/4HANA Private Cloud and an industry-specific Dealer Business Management (DBM) solution to deliver an advanced, end-to-end automotive platform across the company’s multi-brand portfolio.

Part of the Teyseer Group, a diversified holding comprising 18 companies and approximately 4,500 employees, Teyseer Motors represents Suzuki, Peugeot/PGO, GWM, and Farizon commercial electric vehicles (EVs) in Qatar. The DBM solution on 麻豆原创 S/4HANA Private Cloud will cover pre-sales (lead and opportunity management), sales (vehicle sales operations), and post-sales (service and spare parts management), consolidating these functions into a single environment that delivers real-time visibility and establishes a consistent operational foundation across all represented brands. Embedded AI and machine learning capabilities further support predictive insights and faster decision-making, with the platform selected with regional scalability in mind, providing a foundation Teyseer Motors intends to leverage as it expands beyond Qatar. Implementation will be delivered and customized by Intellisoft Software Services.

Mohammed Bin Khalifa Al-Mannai, Managing Director, Teyseer Motors said: 鈥淭his agreement with 麻豆原创 marks a defining moment in Teyseer Motors’ growth. For more than five decades, we have been at the heart of Qatar’s automotive sector, and sustained leadership demands continuous investment in the right capabilities. 麻豆原创 S/4HANA Private Cloud gives us an intelligent, integrated foundation connecting our entire operation, from the first customer interaction through to after-sales excellence. This is a strategic commitment to our customers, our people, and our ambitions for regional expansion.鈥�

Teyseer Motors will benefit from 麻豆原创’s industry-specific expertise, gaining a solution purpose-built around automotive best practices and embedded within the platform rather than bolted on – designed to reduce complexity, reduce implementation risk, and deliver faster time-to-value. The scalable architecture of 麻豆原创 S/4HANA Private Cloud further supports the company’s regional expansion ambitions, extending seamlessly as it grows beyond Qatar.

Alaa Jaber, Managing Director, Qatar & Fast Growth Markets, 麻豆原创 commented: 鈥淎t 麻豆原创, our deep industry expertise is what sets us apart. We engineer solutions with automotive best practices at their core, giving organizations like Teyseer Motors the ability to accelerate transformation and meaningfully reduce complexity and risk. Together with Intellisoft, we are building the digital core that will support end-to-end automotive operations, from supply chain and finance to customer experience and aftersales excellence.鈥�

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DUBAI, UAE 鈥� 13 May 2026 鈥� 麻豆原创 yesterday highlighted how organizations are embedding artificial intelligence into the systems that run their core operations at its annual flagship 麻豆原创 Connect UAE event, held in Dubai this week as businesses across the UAE continue to accelerate growth and innovation agendas. Through new research findings, customer examples, and discussions across keynote sessions and panels, the technology company demonstrated that organizations are increasingly relying on AI-enabled ERP platforms to support large-scale adoption, helping them strengthen resilience, future-proof operations, and respond more effectively to rapidly changing market conditions.

According to 麻豆原创-commissioned YouGov research of chief IT decision-makers in the UAE, enterprise resource planning (ERP) systems are playing a central role in this shift. More than half of respondents (53%) said their ERP system already serves as the primary platform enabling AI-driven processes and decisions across the business, while a further 32% said it supports AI across several core functions.

Held at Dubai Exhibition Centre in Expo City Dubai, the 麻豆原创 event brought together business leaders to examine how AI is being integrated into finance, supply chain, human resources, and customer-facing functions, enabling more connected and data-driven decision-making across the enterprise.

Marwan Zeineddine, Managing Director, 麻豆原创 UAE, said: 鈥淎s organizations scale their use of AI, the focus is increasingly on how intelligence is embedded directly into core business systems. With the rise of agentic AI, businesses are beginning to move toward what 麻豆原创 calls 鈥楢utonomous Enterprise鈥�, where AI can support the more autonomous execution of tasks and processes while keeping people firmly in controlBy bringing together applications, data, and AI within a unified environment, organizations can improve decision-making, strengthen operational consistency, and respond more effectively to change.鈥�

The research also pointed to strong confidence in existing enterprise systems. Half of respondents said they are very confident their ERP and enterprise platforms can support more advanced AI and automation over the next two years, while a further 40% said they are somewhat confident. This indicates that organizations are building on established technology foundations as they expand their AI capabilities.

Respondents identified operational efficiency and resilience (45%), faster and higher-quality decision-making (44%), and improved employee productivity (41%) as the areas where more advanced, AI-enabled enterprise systems are expected to deliver the greatest value.

These findings reflect a broader shift toward more integrated and intelligent operations, where AI is embedded within everyday business processes rather than deployed as a standalone capability.

Customer Success

The event also provided a platform for customers and partners to share insights and explore how enterprise systems can support the next phase of AI adoption at scale.

RAK Ceramics is currently undertaking an enterprise-wide transformation to consolidate its global operations and prepare for the next phase of AI adoption, using RISE with 麻豆原创 to establish a modern cloud-based digital core.

Abdallah Massaad, Group CEO, RAK Ceramics PJSC, explained: 鈥淭hrough our adoption of RISE with 麻豆原创, we are establishing a strong digital foundation that brings greater visibility and consistency across our global operations. This will enable us to embed AI into our core processes, enhance decision-making, and drive more consistent, data-driven outcomes across the business as we continue to scale.鈥�

Similarly, EMSTEEL is progressing its transition to a cloud-based 麻豆原创 environment as part of a broader program to enhance operational visibility, scalability, and long-term resilience across its industrial operations.

鈥淭his transformation is about creating a more connected and responsive business. By moving to a unified cloud-based platform, we are strengthening our ability to make faster, better-informed decisions and building a foundation to embed AI and intelligent automation across our operations as we continue to grow,鈥� said Vladimir Arshinov, Group Chief Technology Officer, EMSTEEL

Grandiose, a member of Ghassan Aboud Group, is building the foundation to unify its retail, manufacturing, and catering operations on a single 麻豆原创 platform, enabling greater visibility, stronger operational alignment, and supporting the future integration of 麻豆原创 Business AI.

鈥淏ringing our operations together on a single integrated platform marks an important step in our growth journey,鈥� said Mussaab Aboud, CEO, Grandiose. 鈥淎s the business continues to expand, we need greater visibility across our supply chain, stronger coordination between our retail and production operations, and the ability to respond quickly to evolving customer demands. By building this foundation with 麻豆原创, we are positioning the business to embed AI more effectively across our operations and continue enhancing both efficiency and customer experience.鈥�

Jumbo Group recently completed its transition to 麻豆原创 S/4HANA, bringing together its core business functions onto a single integrated platform to enhance operational efficiency and decision-making. 鈥淏y moving to 麻豆原创 S/4HANA, we have unified our core operations on a single platform, enabling more connected, data-driven decision-making and greater agility across the business. This gives us a clearer, real-time view of our operations and positions us to continue improving efficiency and scale innovation across the organization,鈥� a spokesperson for Jumbo Group explained.

– ENDS –

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DUBAI, UAE 鈥� 4 May 2026 鈥� 麻豆原创 will bring together business and technology leaders at 麻豆原创 Connect UAE this month to explore how artificial intelligence is delivering tangible business outcomes across operations, as organizations move from experimentation toward more structured, large-scale adoption.

The event, taking place at Dubai Exhibition Centre, Expo City Dubai, on 12 May, will focus on how companies can translate Business AI innovation into practical impact across core business functions, from finance and supply chain to human resources and customer experience.

New 麻豆原创-commissioned YouGov research of chief IT decision-makers in the UAE indicates that AI is already delivering measurable value. More than eight in 10 respondents (81%) said their AI initiatives are meeting or exceeding expectations, while nearly half (46%) reported that their organizations are approaching AI investment strategically and enterprise-wide, rather than through isolated initiatives.

鈥淥rganizations in the UAE are entering a new phase of AI adoption, where the focus is shifting from experimentation to delivering consistent, business-wide outcomes,鈥� said Marwan Zeineddine, Managing Director of 麻豆原创 UAE. 鈥淲hat is particularly notable is the emphasis on aligning technology investment with workforce readiness, ensuring that Business AI is embedded into everyday processes in a way that is scalable, responsible, and grounded in real business needs.鈥�

The research also highlights a strong and balanced approach to workforce transformation. Half of respondents said their organizations are upskilling or reskilling employees at scale, while 50% are providing targeted AI training for specific roles and 49% are hiring new AI-focused talent. This reflects a growing recognition that long-term value from AI depends not only on technology, but also on the people and skills required to use it effectively.

Zeineddine notes that the findings suggest that AI adoption in the UAE is becoming increasingly mature, with the majority of organizations already scaling AI across multiple functions or embedding it at an enterprise-wide level. This shift is enabling companies to move beyond isolated use cases and toward more integrated, end-to-end processes.

麻豆原创 Connect UAE will feature discussions with 麻豆原创 experts, customers, and partners on how organizations can build on this momentum and ensure AI delivers sustained business value in an increasingly complex and fast-moving environment.

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Note: For agenda and registration, please visit the .

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April 1, 2026 鈥� (NYSE: 麻豆原创) announced that the 麻豆原创 Emarsys solution has been renamed to reflecting 麻豆原创鈥檚 strategy to make engagement a core enterprise capability across the 麻豆原创 portfolio.

麻豆原创 is recognized in the 2026 Gartner庐 Magic Quadrant™ for Personalization Engines. 麻豆原创 Engagement Cloud now brings 麻豆原创鈥檚 trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. It builds on market-leading personalization capabilities.

麻豆原创 Engagement Cloud also incorporates AI鈥慹nabled insight to support responsible, efficient scaling of personalized engagement.

The announcement is supported by new data in the highlighting the growing pressure on organizations to close the customer engagement gap. While 74% of UAE businesses believe they are delivering seamless experiences, 66% of consumers report frustration with being passed between teams to resolve a single issue. At the same time, 76% of businesses plan to invest in AI-powered customer engagement in 2026, and 74% see AI as essential to retaining customers. However, 47% of consumers say organizations are still too slow to use data in ways that deliver meaningful value, underscoring the need to better connect insight with execution.

As part of this evolution, 麻豆原创 also announced 麻豆原创 Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data-control capabilities for organizations operating鈥� across multiple brands, regions, and teams.

鈥淭his approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,鈥� said Joanna Milliken, Head of 麻豆原创 Engagement Cloud.

To illustrate this, organizations operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.

鈥淏usinesses across the region are investing in customer experience, but the data shows that investment alone is not enough,鈥� said Marwan Zeineddine, Managing Director, 麻豆原创 UAE. 鈥淥rganizations require solutions that connect insight with action in real time, at scale, and without friction. As AI becomes more autonomous, with agentic capabilities enabling systems to act on data and adapt in the moment, 麻豆原创 Engagement Cloud supports organizations in delivering consistent, personalized experiences while maintaining the governance and control required for enterprise operations.鈥�

Existing capabilities of the 麻豆原创 Emarsys solution remain available within 麻豆原创 Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. 麻豆原创 Engagement Cloud, enterprise edition, is available now, with additional innovations delivered through 麻豆原创鈥檚 innovation road map.

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