Private cloud implementation enhances visibility, scalability and readiness for Business AI across UAE manufacturing leader鈥檚 operations
DUBAI, United Arab Emirates 鈥� 2 June 2026 鈥� 麻豆原创 SE (NYSE: 麻豆原创), a global leader in enterprise applications and business AI, today announced that EMSTEEL Group (ADX: EMSTEEL), one of the region鈥檚 largest publicly traded integrated steel and building materials manufacturers, has adopted RISE with 麻豆原创 as part of a comprehensive digital and operational transformation program designed to strengthen agility, scalability and cloud-enabled industrial operations.
The implementation moves EMSTEEL from an on-premise environment to a secure cloud-based architecture, giving the Group greater real-time operational visibility, resilience and scalability across its enterprise operations, while creating a foundation to embed 麻豆原创 Business AI across core processes.
The deployment establishes 麻豆原创 S/4HANA Cloud Private Edition as EMSTEEL’s core enterprise resource planning (ERP) platform, integrating finance, procurement, supply chain, and operational reporting across the company’s activities. Hosted on Microsoft Azure, the platform delivers enterprise-grade security and the scalability to support EMSTEEL鈥檚 continued growth, creating a single, standardized environment that gives the business a unified view of its operations.
EMSTEEL鈥檚 Vladimir Arshinov, Group Chief Technology Officer, said: “This is a landmark moment for our organization and one that has been in process for quite some time. We now have the visibility and control we need to make faster, better-informed decisions across every part of the business. Beyond the immediate operational gains, this positions us to embrace AI and intelligent automation in a meaningful way, with capabilities that will be central to how we compete and grow in the years ahead.鈥�
The move to an advanced, cloud-based 麻豆原创 architecture creates a foundation for EMSTEEL to embed Business AI into its operations as its digital program evolves. With a standardized and extensible platform in place, the organization is well positioned to introduce additional 麻豆原创 capabilities over time, benefit from continuous innovation and automatic updates, and unlock additional use cases and efficiencies across the business.
As industrial organizations accelerate efforts to modernize operations and improve resilience, cloud ERP platforms are becoming increasingly important in enabling integrated, data-driven decision-making and continuous innovation. Through RISE with 麻豆原创, EMSTEEL gains access to a scalable and extensible cloud environment that will support future innovation and evolving operational requirements.
Marwan Zeineddine, Managing Director, 麻豆原创 UAE, commented: 鈥淓MSTEEL鈥橲 adoption of RISE with 麻豆原创 marks a significant shift in how one of the UAE’s most important industrial organizations will operate going forward. The implementation gives the business the integrated data and process visibility needed to make better decisions, faster, and establishes a foundation for Business AI and agentic capabilities to be embedded across its operations.鈥�
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