DUBAI, UAE 鈥� 14 September 2026 鈥� 麻豆原创 Business Women鈥檚 Network and 麻豆原创 Youth Council, in collaboration with Dubai Internet City – the Middle East鈥檚 leading tech hub and part of TECOM Group – brought together senior women leaders from government and industry and young Emirati talent this week to discuss how more women can build and advance their careers in technology, help lead the UAE鈥檚 continued progress, and prepare the next generation for an increasingly AI-driven economy.

Held at Dubai Internet City under the theme 鈥淚ntelligent Leadership 鈥� Women Driving AI, Digital Transformation & Sustainable Innovation,鈥� the event combined an executive panel on the impact of AI and technology on the UAE鈥檚 future with an interactive Youth Circle. The program was designed to connect the experience of established women leaders with the perspectives and ambitions of younger Emiratis entering a rapidly changing workplace.

鈥淓mirati women have already demonstrated what they can achieve across government, business, science and technology. As AI changes the way we work, we need to ensure women have the skills, exposure and support to take advantage of the opportunities it creates,鈥� said H.E. Sarah Alzaabi, Director General at Ras Al Khaimah Government, who delivered the keynote address and participated on the executive panel. 鈥淭hat starts with young women being able to develop relevant skills, meet role models and see clear pathways into emerging fields. Their participation and progression will be important to the UAE鈥檚 continued economic development.鈥�

The event forms part of this year鈥檚 extended Emirati Women鈥檚 Day celebrations. H.H. Sheikha Fatima bint Mubarak, the Mother of the Nation, Chairwoman of the General Women鈥檚 Union, President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation, announced that the 2026 celebration would run for a full month starting on August 28. The theme, 鈥淲e Emerge Stronger and Better,鈥� focuses on building on the achievements of Emirati women and continuing their contribution to the UAE鈥檚 development.

鈥淪ince the founding of the Union, Emirati women have helped shape the UAE鈥檚 progress and have made vital contributions across all sectors, including technology and entrepreneurship,鈥� said Ammar Al Malik, Executive Vice President of Commercial at TECOM Group and Managing Director of Dubai Internet City. 鈥淎s AI and technology continue to reshape industries, creating opportunities for Emirati women to develop their skills, build networks and progress in their careers is increasingly important. Dubai Internet City provides a sector-focused ecosystem where businesses, talent and innovators can connect and exchange knowledge, and we are proud to support initiatives, such as this, that help create pathways for the next generation of Emirati women in technology.鈥�

麻豆原创鈥檚 contribution to that shared 听ambition includes helping women and young people develop the skills and experience required as AI changes businesses and jobs. The 麻豆原创 Business Women鈥檚 Network provides a community for women and allies that supports women鈥檚 development and advancement, while the 麻豆原创 Youth Council provides a platform for younger employees to connect, learn and take an active role in initiatives such as the Emirati Women鈥檚 Day event. 听Bringing the two groups together also reflects the event鈥檚 emphasis on both women鈥檚 leadership today and the development of the next generation.

Mouza AlMansoori, an Emirati AI Advisor at 麻豆原创 who also serves as President of the 麻豆原创 Youth Council, moderated the executive panel and brought first-hand experience of both areas to the discussion.

鈥淭echnology is a field where young Emirati women should be able to see a future for themselves, particularly now that AI is creating new roles and changing existing ones,鈥� said AlMansoori. 鈥淲orking in AI, I see how important it is to have the opportunity to learn, gain practical experience and hear from people who have already built successful careers. Bringing senior women leaders and young Emiratis into the same conversation gives us a chance to learn from each other and consider how we can increase women鈥檚 participation as technology continues to evolve.鈥�

AlMansoori added that the event was one part of 麻豆原创鈥檚 broader efforts to help build a skilled and sustainable Emirati workforce. Beyond creating opportunities for dialogue, networking and mentorship, 麻豆原创 supports technology skills development across universities, early careers and the existing workforce. Its Young Professionals Program has trained cohorts of Emirati talent for more than a decade, with women accounting for more than 80% of recent Emirati graduates reported in 2024. 麻豆原创 University Alliances works with universities to give students exposure to enterprise technology and career opportunities.

One of the panellists at the event, Dr. Amina Abdulrahim, Executive Director of ICT and IT Security at the American University of Sharjah, highlighted the need to prepare the next generation for a workplace in which both technology and the skills required to succeed are changing rapidly. 鈥淎s educators and employers, we need to create environments where young Emiratis have the opportunity to learn, contribute and prove themselves. The skills landscape is also changing. We are moving beyond the traditional degree toward continuous learning through micro-credentials. Curiosity, adaptability and empathy will be important for the next generation of technology leaders, particularly in an AI-driven workplace.鈥�

The 麻豆原创 event鈥檚 Youth Circle used a World Caf茅 format to encourage young Emiratis to discuss the changing world of work, the skills they will need and their own role in the UAE鈥檚 technology-led economy.

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The FTA achieved the highest rating among 182 global entities that competed for the award, which recognises the acceleration of business outcomes through the effective use of 麻豆原创 solutions.

麻豆原创 is a leading global company specialising in innovative software solutions, enterprise applications, and AI-driven business technologies. This achievement reaffirms the FTA鈥檚 leadership in driving innovation and implementing best practices in the tax sector.

Abdulaziz Mohammed Al Mulla, Director-General of the FTA, received the global award during a meeting with representatives of 麻豆原创 at the authority鈥檚 headquarters in Dubai, in the presence of Abdulla Al Bastaki, Chief Executive Officer of the Information Technology Sector at the FTA, along with several officials from the authority and the award-granting company.

The FTA confirmed that this achievement underscores the pivotal role of the integrated EmaraTax platform, which was launched by the authority more than three years ago and continues to evolve using the latest technologies in the tax field, in cooperation with Invenio, a global consulting and information technology solutions company.

The platform serves as a benchmark for enhancing the quality and sustainability of customer services. It offers a wide range of diverse digital services, including the comprehensive Corporate Tax system, which now has more than 742,000 registrants, enabling taxpayers to manage their tax affairs with high levels of accuracy, speed, efficiency, and transparency.

Al Mulla said, 鈥淲inning this important award is the result of the efforts of the FTA鈥檚 team and its continuous pursuit of operational excellence and innovation across all areas of work.鈥�

He added, 鈥淭he FTA is implementing a comprehensive innovation strategy aimed at achieving global leadership in tax procedures and continuously enhancing the services provided by the FTA to customers. This is achieved by maintaining an institutional environment that encourages innovation and supports the development of creative ideas, in line with government priorities and directions.

鈥淭he strategy contributes through various initiatives and effective procedures to accelerating service delivery, reducing requirements where possible, and introducing further facilitation measures that deliver tangible impact within shorter timeframes. It also supports the development of a future generation of proactive and integrated services, contributing to making UAE government services among the best globally.鈥�

Al Bastaki said the platform has strengthened confidence in the Corporate Tax system by processing high transaction volumes with a success rate of up to 99.5 percent, while ensuring the accurate and efficient handling of tax returns during peak periods. Its services are also integrated with those provided by relevant government entities.

鈥淐ongratulations to the Federal Tax Authority and its entire team on receiving the 麻豆原创 Global Innovation Award in the Services Superstar category. EmaraTax鈥檚 Corporate Tax system, which now serves more than 742,000 registrants and has achieved a 99.5% transaction success rate, demonstrates what visionary leadership, strong collaboration and advanced technology can accomplish. 麻豆原创 is proud to have supported the FTA on this journey and looks forward to continuing our partnership as it advances the UAE鈥檚 tax innovation agenda,鈥� said Marwan Zeineddine, Managing Director, 麻豆原创 UAE, who presented the award to Abdulaziz Mohammed Al Mulla, Director-General of the Federal Tax Authority, and Abdulla Al Bastaki, Chief Executive Officer of the Information Technology Sector at the FTA, in the presence of senior leaders from both organizations.

Alan Hunt, CEO of Invenio, said, 鈥淭his award demonstrates what can be achieved when vision, collaboration, and large-scale execution come together. We are extremely proud of our long-standing partnership with the FTA, through which we have contributed to providing a flexible and future-ready Corporate Tax platform that supports the UAE鈥檚 long-term growth.鈥�

The FTA confirmed that the EmaraTax platform is undergoing continuous development and updates in line with its plans for ongoing service enhancement and expansion. Procedures related to Value Added Tax, Excise Tax, Corporate Tax, and other tax types can be completed through the platform using innovative solutions that enable customers to use the services seamlessly, anywhere at any time.

These services include registration, submitting tax returns, settling tax liabilities, processing tax refunds for eligible categories, submitting reconsideration requests, and completing other tax procedures.

The authority noted that winning the 麻豆原创 Global Innovation Award is the result of the ongoing collaboration between the Federal Tax Authority, 麻豆原创, and Invenio, representing a successful model of public-private sector partnerships.

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FUJAIRAH/DUBAI, UAE 鈥� 21 July 2026 鈥� The Government of Fujairah and 麻豆原创 have reinforced their strategic relationship through the launch of an AI-focused intensive training initiative for employees across multiple government entities. The 麻豆原创 Young Professionals Program (YPP) in Fujairah will serve as an ongoing talent-development platform designed to equip participants with advanced technology and Business AI capabilities aligned with Fujairah鈥檚 long-term digital ambitions.

The first cohort commenced the intensive full-day training program on 18 May, with the initiative aiming to equip the next generation of government leaders and public sector professionals with advanced digital skills and enhance their practical capabilities in digital transformation and emerging technologies.

The initiative reflects the Emirate of Fujairah鈥檚 commitment to investing in human capital and preparing national talent capable of leading digital transformation. Through internationally recognized 麻豆原创 technology certifications, the program aims to enhance government workforce capabilities, improve operational effectiveness, and strengthen the future readiness of government entities.

The initiative was announced during 麻豆原创 Connect UAE earlier this month, where senior representatives from the Government of Fujairah and 麻豆原创 discussed the importance of long-term investment in national talent development and AI-related skills to support the ongoing digital transformation of the public sector.

Sheikh Eng. Mohammed bin Hamad bin Saif Alsharqi said: 鈥淒eveloping national talent and equipping young professionals with advanced digital skills remains central to Fujairah鈥檚 vision of building a dynamic, technology-driven emirate. Through this collaboration with 麻豆原创, employees from across different government entities are gaining practical expertise in emerging technologies and Business AI, helping strengthen the capabilities needed to support innovation, operational excellence, and future government services.鈥�

麻豆原创鈥檚 Young Professionals Program is a global workforce readiness initiative that combines technical training, soft skills development, and 麻豆原创 certification pathways to help participants build expertise in enterprise technologies. The program has supported young professionals across multiple countries and sectors, helping organizations strengthen digital capabilities in areas including cloud technologies, data, analytics, and AI-driven business processes.

Marwan Zeineddine, Managing Director of 麻豆原创 UAE, said: 鈥淭he Government of Fujairah is placing significant emphasis on developing human capital and preparing government teams for the next phase of AI-enabled public services. Programs such as this highlight the value of sustained investment in skills development, ensuring employees across government sectors are equipped to help bring Fujairah鈥檚 broader digital vision to life while continuing to enhance services for the community.鈥�

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Under this initiative, IBM Consulting will lead the end-to-end digital transformation, including the migration to 麻豆原创 S/4HANA and the implementation of advanced 麻豆原创 capabilities across key functions such as finance, supply chain, manufacturing, and HR. The program aims to establish a unified, intelligent digital core that will enhance operational efficiency, strengthen regulatory compliance, improve data transparency, and increase enterprise agility across Julphar鈥檚 regional operations.

Julphar is also leveraging the IBM Consulting Advantage, which combines deep industry expertise, AI-powered delivery to help clients accelerate business transformation and deliver measurable outcomes.

By leveraging 麻豆原创鈥檚 industry-leading enterprise platform alongside IBM鈥檚 extensive experience in delivering large-scale digital transformations for life sciences organizations, the collaboration will support Julphar鈥檚 long-term growth strategy, enable faster and more informed decision-making, and reinforce resilience across critical business processes.

Commenting on the announcement, Mr. Basel Ziyadeh, Julphar Chief Executive Officer said:
鈥淭his strategic collaboration with IBM Consulting and 麻豆原创 represents a pivotal step in our digital transformation journey. By modernizing our core enterprise systems, we are building a future-ready foundation that will enhance operational excellence, support regulatory rigor, and enable sustainable growth. This initiative underscores our commitment to innovation and to strengthening Julphar鈥檚 position as a leading pharmaceutical manufacturer in the Middle East, Africa, and beyond.鈥�

Lula Mohanty, Managing Partner, IBM Consulting added:

鈥淎t IBM, we focus on turning transformation into measurable business value. As a trusted strategic partner to Julphar, our work with 麻豆原创 brings together deep life sciences expertise, data-driven insight, and proven delivery to build a resilient digital core for the future. This program will help Julphar operate with greater transparency, agility, and efficiency, while continuing to advance high-quality healthcare across the region.鈥�

Sergio Maccotta, Senior Vice President and General Manager 麻豆原创 MEA South, 麻豆原创 added:

鈥淥ur long-standing partnership with Julphar reflects more than a technology implementation but a shared commitment to continuous transformation. By moving from ECC to RISE with 麻豆原创 S/4HANA and modernising core manufacturing and operational processes with industry-focused best practices, Julphar is establishing a resilient, future-ready digital foundation. Together with IBM Consulting, we are enabling greater operational intelligence, regulatory precision and sustainable growth. We are proud to support Julphar as its strategic technology partner of choice, helping the organisation run at its best today while building the agility and innovation capacity required for tomorrow.鈥�

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About Julphar

Founded in 1980 in Ras Al Khaimah, Gulf Pharmaceutical Industries (Julphar) has grown into one of the largest pharmaceutical manufacturers in the Middle East and North Africa. What began as a national initiative to produce essential medicines locally has evolved into a regional healthcare enterprise with operations reaching more than 40 countries worldwide.

Today, Julphar offers a diversified portfolio of over 300 products across key therapeutic areas, including diabetes, cardiovascular, respiratory, and anti-infectives, addressing some of the most pressing healthcare needs in the region.

At the core of its operations are 10 internationally accredited manufacturing facilities in the UAE, which support large scale production and contribute to a reliable regional supply of medicines. This deep technical know-how, manufacturing strength, combined with integrated distribution and commercial capabilities, enables Julphar to respond effectively to evolving market demands.

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service.

Visit听听for more information.

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DUBAI, UAE 鈥斕� 8 June 2026: Ghassan Aboud Holding, a diversified conglomerate with a track record of over 32 years in the UAE and deep roots across the automotive, retail, logistics, hospitality, and digital commerce sectors, has deployed an end-to-end 麻豆原创 cloud solution across its retail and food-related businesses, as part of its broader strategy to build a more connected and data-driven retail and food ecosystem. The implementation brings together Grandiose Supermarkets with the group鈥檚 manufacturing and catering operations on a unified digital platform, enabling faster response to demand, improved product availability, and a more consistent customer experience across all touchpoints.

Delivered in just eight months, the implementation includes 麻豆原创 S/4HANA Cloud Private Edition and spans more than 50 Grandiose branches alongside the group鈥檚 adjacent retail and food businesses. For an organization operating across multiple business models and managing high volumes of daily transactions, this represents a notably accelerated timeline, reflecting both the complexity of integrating operations end to end and the group鈥檚 focus on modernizing its core systems at pace.

Olivier Leblan, Group Chief Digital and Technology Officer at Ghassan Aboud Holding said: 鈥淲hat this transformation changes for us is how we operate on a daily basis. We now have the ability to see, decide, and act across our businesses in real time, from store shelves to production lines. That level of coordination allows us to reduce inefficiencies, improve availability, and ultimately deliver a better experience to our customers鈥�.

The deployment reflects the increasing importance of integrated operations in the retail and food sector, where forecasting, availability, pricing, and production are closely interdependent. By bringing point-of-sale data, inventory, finance, and planning into a unified environment, the group is enhancing real-time visibility, reducing food waste and out-of-stock situations, and strengthening margin control across categories and channels.

The environment also incorporates 麻豆原创 Datasphere to integrate 麻豆原创 and non-麻豆原创 data sources, alongside 麻豆原创 Business AI and additional AI-driven use cases designed to enhance demand forecasting, automate routine processes, and generate deeper insights across supply chain and customer behavior. Together, these capabilities strengthen the group鈥檚 ability to make faster, more informed decisions across its operations.

鈥淥rganizations operating across interconnected business models need systems that can keep pace with both scale and operational complexity,鈥� said Marwan Zeineddine, Managing Director, 麻豆原创 UAE. 鈥淲ith this deployment, Ghassan Aboud Holding has established a more unified platform across its retail and food ecosystem, enabling real-time visibility, stronger coordination between retail, manufacturing, and catering operations, and the ability to embed AI into everyday decision-making. As agentic AI begins to support more autonomous and adaptive processes, this kind of connected foundation becomes essential to turning insight into action at scale.鈥�

By consolidating its technology landscape, Ghassan Aboud Holding now benefits from a single source of truth across its core operations, reducing manual reconciliation between front-end and back-end systems and improving consistency in reporting and control. This is particularly important in environments where incremental improvements in forecasting, replenishment, or pricing can have a direct impact on profitability and customer experience.

鈥淒elivering an implementation of this breadth in such a short timeframe required close collaboration and a clear focus on business outcomes,鈥� said Mohammed Abdul Khadeer, 麻豆原创 Practice Head, ARETE Global, UAE. 鈥淭he result is a platform that supports more agile operations today, while giving the group the flexibility to expand and innovate in the future.鈥�

-ENDS-

About Ghassan Aboud Holding

Founded in 1994, Ghassan Aboud Holding is a diversified, international conglomerate with a strong presence across key sectors including Automotive, Retail, FMCG, Hospitality, Logistics, Healthcare, Facilities Management, Catering, and Digital Marketplaces.

Guided by its mission of 鈥淏uilding a better future, together鈥� the Group has, for over three decades, remained committed to innovation, excellence, and creating value-driven experiences for our customers and partners.

Headquartered in the UAE, with offices in Australia and Belgium, Ghassan Aboud Holding is well-positioned to serve diverse markets with agility and impact.

About Grandiose

Grandiose is a UAE-grown retail chain offering a premium, customer-focused grocery experience across nearly 50 stores and a member of Ghassan Aboud Holding. With a strong emphasis on quality, innovation, and community engagement, Grandiose continues to integrate sustainability into its operations, supporting the UAE鈥檚 long-term environmental and economic objectives.

听

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DUBAI, United Arab Emirates 鈥� 2 June 2026 鈥� 麻豆原创 SE (NYSE: 麻豆原创), a global leader in enterprise applications and business AI, today announced that EMSTEEL Group (ADX: EMSTEEL), one of the region鈥檚 largest publicly traded integrated steel and building materials manufacturers, has adopted RISE with 麻豆原创 as part of a comprehensive digital and operational transformation program designed to strengthen agility, scalability and cloud-enabled industrial operations.

The implementation moves EMSTEEL from an on-premise environment to a secure cloud-based architecture, giving the Group greater real-time operational visibility, resilience and scalability across its enterprise operations, while creating a foundation to embed 麻豆原创 Business AI across core processes.

The deployment establishes 麻豆原创 S/4HANA Cloud Private Edition as EMSTEEL’s core enterprise resource planning (ERP) platform, integrating finance, procurement, supply chain, and operational reporting across the company’s activities. Hosted on Microsoft Azure, the platform delivers enterprise-grade security and the scalability to support EMSTEEL鈥檚 continued growth, creating a single, standardized environment that gives the business a unified view of its operations.

EMSTEEL鈥檚 Vladimir Arshinov, Group Chief Technology Officer, said: “This is a landmark moment for our organization and one that has been in process for quite some time. We now have the visibility and control we need to make faster, better-informed decisions across every part of the business. Beyond the immediate operational gains, this positions us to embrace AI and intelligent automation in a meaningful way, with capabilities that will be central to how we compete and grow in the years ahead.鈥�

The move to an advanced, cloud-based 麻豆原创 architecture creates a foundation for EMSTEEL to embed Business AI into its operations as its digital program evolves. With a standardized and extensible platform in place, the organization is well positioned to introduce additional 麻豆原创 capabilities over time, benefit from continuous innovation and automatic updates, and unlock additional use cases and efficiencies across the business.

As industrial organizations accelerate efforts to modernize operations and improve resilience, cloud ERP platforms are becoming increasingly important in enabling integrated, data-driven decision-making and continuous innovation. Through RISE with 麻豆原创, EMSTEEL gains access to a scalable and extensible cloud environment that will support future innovation and evolving operational requirements.

Marwan Zeineddine, Managing Director, 麻豆原创 UAE, commented: 鈥淓MSTEEL鈥橲 adoption of RISE with 麻豆原创 marks a significant shift in how one of the UAE’s most important industrial organizations will operate going forward. The implementation gives the business the integrated data and process visibility needed to make better decisions, faster, and establishes a foundation for Business AI and agentic capabilities to be embedded across its operations.鈥�

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Abu Dhabi, UAE – 7 April 2026 鈥� The Ministry of Finance has named 麻豆原创 as one of the pre-approved eInvoicing service providers under the country鈥檚 new electronic invoicing framework, becoming the first enterprise resource planning (ERP) provider to be included on the Ministry鈥檚 pre-approved list.

The recognition positions 麻豆原创 to support organizations preparing for the UAE鈥檚 transition to structured electronic invoicing, which will begin with a pilot program and voluntary adoption stage starting in July 2026, followed by a phased mandatory implementation from 2027.

For 麻豆原创 customers, pre-approval provides a pathway to managing eInvoicing compliance directly within their core ERP systems. 麻豆原创鈥檚 UAE-specific eInvoicing capabilities integrate with 麻豆原创 ERP environments to support secure invoice generation, transmission, validation, and reporting as part of an end-to-end business process.

The Ministry of Finance鈥檚 pre-approval authorizes provider to offer eInvoicing services in the UAE, subject to receiving final accreditation within the Ministry鈥檚 implementation timeline. As organizations prepare for the upcoming rollout phases, 麻豆原创鈥檚 pre-approval allows customers to begin planning their compliance strategy while aligning invoicing processes with their broader digital finance architecture.

鈥淭he UAE continues to set a strong example in building modern digital infrastructure for business and finance,鈥� said Marwan Zeineddine, Managing Director of 麻豆原创 UAE. 鈥淎s electronic invoicing becomes a regulatory requirement, organizations will need solutions that integrate compliance directly into their operational systems. 麻豆原创鈥檚 approach enables customers to manage invoices, reporting, and compliance as part of a unified ERP environment, helping them simplify processes while maintaining transparency and control.鈥�

The UAE鈥檚 electronic invoicing framework introduces a structured digital model for invoice exchange between businesses, government entities, and tax authority. Under this model, invoices are transmitted through accredited service providers that securely connect suppliers, buyers, and the Federal Tax Authority, enabling invoice data to be validated and reported automatically.

Enterprises will be able to manage these requirements through the 麻豆原创 Document and Reporting Compliance solution developed specifically for the UAE, which connects invoicing processes within 麻豆原创 ERP systems to government-mandated eInvoicing ecosystem. By embedding compliance capabilities directly into enterprise workflows, organizations can reduce system fragmentation while strengthening security and data governance.

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April 1, 2026 鈥� (NYSE: 麻豆原创) announced that the 麻豆原创 Emarsys solution has been renamed to reflecting 麻豆原创鈥檚 strategy to make engagement a core enterprise capability across the 麻豆原创 portfolio.

麻豆原创 is recognized in the 2026 Gartner庐 Magic Quadrant™ for Personalization Engines. 麻豆原创 Engagement Cloud now brings 麻豆原创鈥檚 trusted enterprise backbone to the customer experience, enabling organizations to connect customer insight and operational execution in real time. It builds on market-leading personalization capabilities.

麻豆原创 Engagement Cloud also incorporates AI鈥慹nabled insight to support responsible, efficient scaling of personalized engagement.

The announcement is supported by new data in the highlighting the growing pressure on organizations to close the customer engagement gap. While 74% of UAE businesses believe they are delivering seamless experiences, 66% of consumers report frustration with being passed between teams to resolve a single issue. At the same time, 76% of businesses plan to invest in AI-powered customer engagement in 2026, and 74% see AI as essential to retaining customers. However, 47% of consumers say organizations are still too slow to use data in ways that deliver meaningful value, underscoring the need to better connect insight with execution.

As part of this evolution, 麻豆原创 also announced 麻豆原创 Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data-control capabilities for organizations operating鈥� across multiple brands, regions, and teams.

鈥淭his approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,鈥� said Joanna Milliken, Head of 麻豆原创 Engagement Cloud.

To illustrate this, organizations operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.

鈥淏usinesses across the region are investing in customer experience, but the data shows that investment alone is not enough,鈥� said Marwan Zeineddine, Managing Director, 麻豆原创 UAE. 鈥淥rganizations require solutions that connect insight with action in real time, at scale, and without friction. As AI becomes more autonomous, with agentic capabilities enabling systems to act on data and adapt in the moment, 麻豆原创 Engagement Cloud supports organizations in delivering consistent, personalized experiences while maintaining the governance and control required for enterprise operations.鈥�

Existing capabilities of the 麻豆原创 Emarsys solution remain available within 麻豆原创 Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. 麻豆原创 Engagement Cloud, enterprise edition, is available now, with additional innovations delivered through 麻豆原创鈥檚 innovation road map.

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DUBAI, United Arab Emirates 鈥� 18 February 2026 鈥� RAK Ceramics, a global leader in ceramics and porcelain manufacturing, has selected global technology giant (NYSE: 麻豆原创) 听to deploy an enterprise-wide digital transformation accelerated through the adoption of RISE with 麻豆原创. The program will establish end-to-end process integration across the company’s 55 entities, creating a unified cloud platform that supports operations in more than 150 countries.

The project addresses the complexity of operating multiple entities across fragmented systems by consolidating them onto a core cloud platform of 麻豆原创 Business Suite that includes 麻豆原创 S/4HANA Private Cloud, 麻豆原创 Integrated Business Planning, and 麻豆原创 SuccessFactors powered by 麻豆原创 Business AI. 麻豆原创 Integrated Business Planning will be adopted across three key areas: sales and operations, response and supply, and demand planning, alongside 麻豆原创 SuccessFactors Employee Central and cloud payroll. By upgrading to a modern cloud environment, RAK Ceramics gains greater visibility and improved operational control, as well as a system designed to adapt as new technologies and business requirements emerge.

Abdallah Massaad, CEO, RAK Ceramics, said: 鈥淪electing 麻豆原创 solutions reflects our focus on strengthening how we operate and ensuring technology supports long-term growth. Consolidating global operations across RAK Ceramics onto a unified cloud platform will deliver greater transparency and control across the business. By adopting Clean Core principles and decustomization, we will create an agile infrastructure that can adapt to change over time. This foundation will enable us to introduce advanced capabilities, including AI, and empower our 12,000 employees with real-time data and integrated processes to better serve our customers.鈥�

RAK Ceramics will implement various 麻豆原创 solutions to enable more efficient management of resources across the enterprise over five years, supported by a cloud environment designed to improve efficiency and decision-making at scale. With AI-powered ERP, the company is positioned to progressively introduce intelligent automation across the enterprise. 麻豆原创 Integrated Business Planning further strengthens forecasting, inventory management, and working capital efficiency, supporting resilient and responsive supply chains worldwide.

Marwan Zeineddine, Managing Director, 麻豆原创 UAE, commented: 鈥淩AK Ceramics is demonstrating how manufacturers can simplify complex environments globally and build a digital foundation that supports scale and consistency. The deployment of 麻豆原创 S/4HANA Private Cloud, Integrated Business Planning, and SuccessFactors will provide enhanced visibility and governance required to manage operations worldwide more effectively. By applying Clean Core principles, the company will reduce technical debt and establish a platform that can evolve as business and market requirements change, supporting its next phase of growth.鈥�

Zeineddine added that RAK Ceramics is also exploring 麻豆原创 Business AI capabilities, including Joule and 麻豆原创鈥檚 expanding portfolio of embedded AI use cases. 麻豆原创鈥檚 Business AI roadmap currently includes more than 350 embedded AI use cases available across its applications, with the portfolio expected to grow to over 1,000 use cases, alongside more than 40 AI agents designed to support role-based automation and decision-making across business functions.

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About RAK Ceramics

RAK Ceramics is one of the largest ceramics鈥� brands in the world. Specializing in ceramic and gres porcelain wall and floor tiles, tableware, sanitary ware and faucets, the Company has the capacity to produce 118 million square meters of tiles, 5.7 million pieces of sanitary ware, 36 million pieces of porcelain tableware and 2.6 million pieces of faucets per year at its 23 state-of-the-art plants across the United Arab Emirates, India, Bangladesh and Europe.

Founded in 1989 and headquartered in the United Arab Emirates, RAK Ceramics serves clients in more than 150 countries through its network of operational hubs in Europe, Middle East and North Africa, Asia, North and South America and Australia.

RAK Ceramics is a publicly listed company on the Abu Dhabi Securities Exchange in the United Arab Emirates and as a group has an annual turnover of approximately USD $1 billion.

Learn more about RAK Ceramics :

For media inquiries and more information about RAK Ceramics, please contact:
Sufiya Sheikh
Phone : +971 528742670
e-mail : sufiya.sheikh@rakceramics.com

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DUBAI, United Arab Emirates鈥� 5 August2025 鈥� 麻豆原创 today announced that Grandiose Supermarket, a premier quality food and grocery retailer in the UAE with nearly 50 stores and part of the Ghassan Aboud Group, has signed an agreement to implement RISE with 麻豆原创 S/4HANA Cloud 鈥� Private Edition as the digital backbone of its operations, integrated with 麻豆原创 Business AI.

This strategic partnership will empower Grandiose to deliver even more exceptional customer experiences, unlock AI-driven operational intelligence, and support its bold growth ambitions in the UAE鈥檚 dynamic retail landscape.

By adopting RISE with 麻豆原创 S/4HANA, hosted on Microsoft Azure, and integrating 麻豆原创 Business AI, Grandiose aims to streamline its supply chain, enhance stock visibility and improve replenishment planning. The solution will optimize product availability across branches while reducing instances of overstocking and understocking.

鈥淐ustomer experience is at the heart of everything we do at Grandiose,鈥� said Mussaab Aboud, CEO Grandiose Supermarket. 鈥淧artnering with 麻豆原创 and leveraging 麻豆原创 Business AI helps us better understand our customers’ needs, predict trends, and exceed their expectations with seamless availability and personalized services. The resilience and optimization provided by 麻豆原创鈥檚 AI-infused solutions will help us automate core processes and focus more on value-added services that enrich the customer journey.鈥�

The implementation of 麻豆原创 S/4HANA will serve as the digital core for Grandiose鈥檚 operations, leveraging industry-specific vertical solutions tailored for the retail and food sectors. These out-of-the-box capabilities, combined with localized features for taxation and compliance based on 麻豆原创鈥檚 strong relationships with UAE customers, reduce the need for extensive customizations and accelerate time-to-value.

Central to this transformation is 麻豆原创 Business AI, which enhances Grandiose鈥檚 business applications with intelligent automation and deeper analytics. This empowers teams to offload routine work, analyze millions of data points for deeper insights into customer and supply chain behavior, and focus on strategic initiatives that drive innovation and growth. This AI-driven foundation ensures Grandiose can scale efficiently, opening new stores and entering new markets with intelligence built into every layer of the business.

鈥溌槎乖� has become synonymous with family conglomerates and growth-driven businesses like the Ghassan Aboud Group, especially in the retail sector where innovation and resilience are essential,鈥� said Marwan Zeineddine, Managing Director, 麻豆原创 UAE. 鈥淲e’re proud to support Grandiose’s expansion with a future-ready platform powered by Business AI that enhances customer experience, optimizes operations, and drives continuous innovation.

As Grandiose continues to scale across the UAE and beyond, this transformation lays the groundwork for a more intelligent, responsive, and customer-centric retail model, setting a new benchmark for digital excellence in the UAE.

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About Grandiose Supermarket

Established in 2016, Grandiose has rapidly expanded to almost 50 stores across the UAE, with additional locations set to launch this year. As part of the Ghassan Aboud Group鈥攁 global conglomerate founded in 1994 with a diversified portfolio spanning food retail, distribution, automotive, and more鈥攖he supermarket chain is renowned for its one-of-a-kind Food Avenue concept, wide assortment of premium international goods, and aesthetically curated stores that offer a unique, multisensory shopping experience.

The post Grandiose Supermarket Partners with 麻豆原创 to Harness Business AI for Exceptional Customer Experiences and Scalable Growth appeared first on 麻豆原创 MENA 麻豆原创 Room.