Dubai, United Arab Emirates,听21 March, 2025 – Azizi Developments, a leading private developer in the UAE, has entered a strategic partnership with 麻豆原创 to drive an end-to-end digital transformation of its operations, supporting its ambitious growth plans. As a net new customer, Azizi Developments will adopt RISE with 麻豆原创 Private Cloud, including 麻豆原创 S/4HANA, as well as a wider range of 麻豆原创 solutions that will enhance the services it delivers to its stakeholders, with a focus on its clients and staff.

The signing ceremony, which was attended by the Group CEO of the Azizi Group of companies, Mr. Farhad Azizi, and Senior Vice President, 麻豆原创 Middle East and Africa 鈥� South, Mr. Sergio Maccotta, as well as other senior management figures of both entities and several other key stakeholders, was held at Azizi Developments鈥� offices in the Conrad Hotel on Dubai鈥檚 Sheikh Zayed Road on the 20th of March 2025.

This digital transformation project aims to create a unified digital architecture, streamlining operations and ensuring seamless integration across all departments. The project is particularly timely as the company expands its footprint in the UAE and beyond, necessitating enhanced efficiency, transparency, and real-time data access for agile and effective decision-making and execution.

Mr. Farhad Azizi, Group CEO of the Azizi Group of companies, commented, “Since our inception, we’ve been committed to placing our customers at the very forefront of our business, part of which is our unwavering focus on delivering the highest levels of service quality. Our newly established partnership with 麻豆原创 is a testament to this commitment, enabling us to integrate cutting-edge technologies that will streamline our operations to the benefit of all those who work and invest with us.”

Azizi Developments is embarking on developing approximately 150,000 units, an ambitious expansion strategy that includes a recently announced investment of AED 1 billion to establish 12 new factories in Khalifa Economic Zones Abu Dhabi (KEZAD). The adoption of 麻豆原创鈥檚 technologies will support this growth as well as Azizi鈥檚 diversification into hospitality, providing the agility and real-time insights needed to manage its expanding portfolio of world-class properties and luxury hotels across Dubai and beyond.

In addition to RISE with 麻豆原创, Azizi Developments will leverage 麻豆原创 SuccessFactors to optimize workforce management, ensuring seamless talent acquisition, employee engagement, and performance tracking. The adoption of 麻豆原创 Business Technology Platform (BTP) will enable Azizi to integrate and extend applications, harness real-time analytics, and unlock new efficiencies through AI and automation. Azizi will also be implementing 麻豆原创 sales and service components to further enhance the services employees deliver to customers. Meanwhile, 麻豆原创 Field Service Management will enhance operational responsiveness by streamlining maintenance, improving resource allocation, and ensuring timely service delivery.

Mr. Sergio Maccotta, Senior Vice President, 麻豆原创 Middle East and Africa – South, said, 鈥淭his partnership reflects the growing importance of integrated and AI-driven business solutions in the real estate sector. By adopting RISE with 麻豆原创 and our suite of intelligent technologies, Azizi Developments is building a strong digital foundation that enhances efficiency, agility, and long-term business resilience.鈥�

麻豆原创 was selected for the project due to its deep industry expertise and its AI-infused portfolio and automatic upgrades to new technologies, enabling Azizi to benefit from a flexible, future-proof digital system. The deployment underscores Azizi Developments’ dedication to innovation and operational excellence, aligning with its mission to deliver high-quality communities and exceptional customer experiences.

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About Azizi Developments

Azizi Developments is a leading developer based in Dubai, UAE. With more than 40,000 homes successfully delivered to local and international investors and end users of over 100 nationalities, the developer prides itself on its extensive portfolio of modern luxury developments across Dubai鈥檚 most sought-after residential and commercial destinations, its construction-driven approach, and its commitment to transparency and customer centricity. Azizi鈥檚 residential and commercial properties are investor friendly, catering to all lifestyles. The developer makes it its international mission to develop lifestyles and enrich the lives of its residents with a focus on catalyzing the vision and development of the markets that it operates in.

Azizi currently has around 150,000 units under construction, worth tens of billions of US dollars. The company is renowned for developing the world鈥檚 second tallest skyscraper and an AED 2.5 billion opera, which is its gift to the city, as part of its cultural district at Azizi Venice. Azizi has a strong track record and sizeable project pipeline through its extensive land bank and strategic partnerships with Dubai鈥檚 key master developers, and is instrumental in developing world-class properties in MBR City, Palm Jumeirah, Sheikh Zayed Road, Dubai Healthcare City, Dubai South, City of Arabia, Al Furjan, Studio City, Sports City and Downtown Jebel Ali.

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Doha, Qatar 鈥� 13 March 2025: Al Abdulghani Motors, the authorized distributor of Toyota and Lexus in Qatar, celebrated the successful deployment of RISE with 麻豆原创 on Microsoft Azure, marking a major milestone in its digital transformation journey. With built-in AI capabilities in 麻豆原创鈥檚 cloud-based ERP solution, the company is modernizing operations, enhancing customer experiences, and strengthening business resilience.

鈥淲ith 麻豆原创 RISE on Microsoft Azure, we are reimagining how we are operate-enhancing efficiency, optimizing processes, and delivering an even more seamless customer journey,鈥� said Abdo Sweidan, Chief Operating Officer at Al Abdulghani Motors. 鈥淥ur partnership with 麻豆原创 and Microsoft empowers us to respond dynamically to industry shifts while maintaining our legacy of excellence.鈥�

By integrating RISE with 麻豆原创, Al Abdulghani Motors has optimized core business functions, including finance, operations, and chain management, while leveraging AI-powered automation and predictive analytics to enhance efficiency and decision-making. The transition to a cloud-based infrastructure has significantly reduced service processing times, contributing to serving customers more efficiently.

鈥淎l Abdulghani Motors鈥� adoption of RISE with 麻豆原创 reflects a significant commitment to digital transformation,鈥� said Alaa Jaber, Managing Director, 麻豆原创 Qatar and Fast Growth Markets. 鈥淭his is about more than modernization 鈥� it鈥檚 about unlocking AI-driven innovation, enhancing efficiency, and redefining customer engagement. 麻豆原创 is proud to support Al Abdulghani Motors on this journey,鈥� he added.

With Microsoft Azure鈥檚 scalable cloud infrastructure, the company benefits from advanced security, compliance, and intelligent automation. The integration of AI and machine learning optimizes decision-making and customer engagement, ensuring proactive and data-driven operations.

This strategic transformation positions Al Abdulghani Motors at the forefront of innovation, ensuring it remains a driving force in Qatar鈥檚 automotive industry with smarter operations, enhanced mobility solutions, and elevated customer experiences.

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About Al Abdulghani Motors

Al Abdulghani Motors a national company in Qatar founded in 1958 and operates in the Automotive industry as the official distributor for Toyota and Lexus in Qatar since 1964. Driven by a mission to be the best in town mobility company, Al Abdulghani Motors provides various mobility services and products, including car rentals, pre-owned car sales, heavy equipment sales, car service centres, and other mobility services.

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RIYADH, KSA 鈥� February 24, 2025 鈥� The Saudi Olympic and Paralympic Committee (SOPC), in collaboration with global technology leader 麻豆原创, has successfully launched Phase 1 of its digital transformation, marking a pivotal step in modernizing sports governance and operations across the Kingdom. Powered by RISE with 麻豆原创, this initiative was unveiled at the LEAP technology event in Riyadh, reinforcing SOPC鈥檚 commitment to leveraging cutting-edge technology to drive efficiency, innovation, and sustainable growth in the Kingdom鈥檚 sporting ecosystem.

As the independent governing body overseeing Saudi Arabia鈥檚 Olympic and Paralympic representation on the global stage, SOPC plays a crucial role in shaping the nation鈥檚 sports sector, policies, and strategic development. The adoption of 麻豆原创 S/4HANA, 麻豆原创 SuccessFactors, 麻豆原创 Ariba, and 麻豆原创 Analytics Cloud (SAC) provides SOPC with real-time data visibility, automation of key business processes, and advanced analytics capabilities. These solutions, implemented by 麻豆原创 Services, enable informed decision-making, enhanced governance, and long-term operational excellence.

Prior to this transformation, SOPC operated through complex manual processes. The transition to 麻豆原创鈥檚 AI-driven digital infrastructure has introduced a scalable and flexible system that aligns with Saudi Vision 2030鈥檚 ambitions to establish a vibrant and technology-enabled sports economy. In its next phase, SOPC aims to extend these shared digital services to Saudi sports federations, ensuring a fully integrated and streamlined sports governance ecosystem.

Bakr Darwish, Chief Shared Services & Solutions Officer at SOPC, commented: 鈥淭he successful go-live of RISE with 麻豆原创 is a testament to the spirit of collaboration and teamwork that defines both sports and digital transformation. Working closely with 麻豆原创 and our stakeholders, we identified the ideal technology solutions to support our mission of representing the Kingdom at the highest levels, while fostering a dynamic sports ecosystem in line with Vision 2030. Saudi Arabia is committed to creating opportunities for athletes at every level, from amateur to elite, and this digital evolution is a key enabler of that vision. Moreover, our staff will benefit from cutting-edge HR management systems that enhance employee engagement and development.鈥�

Andy Froemmel, Vice President and General Manager, Customer Services & Delivery, 麻豆原创 Middle East and Africa 鈥� North, added: 鈥淲e are proud to support SOPC in its digital transformation journey, leveraging RISE with 麻豆原创 implementation methodology to ensure a clean-core approach. By achieving a fast time-to-value, SOPC now has a robust, scalable foundation to expand digital services to Saudi Arabia鈥檚 sports federations. With this future-ready platform, SOPC is well-positioned for upcoming projects and the adoption of AI-based technologies. This deployment reinforces our commitment to Vision 2030 and to empowering the Kingdom鈥檚 sporting sector with intelligent, cloud-based solutions.鈥�

As Saudi Arabia continues to emerge as a global hub for sports governance, digital innovation, and international sporting events, SOPC remains at the forefront of this transformation. The Kingdom was recently announced as the host of the inaugural Olympic Esports Games 2025, further reinforcing its role as a leading force in the evolution of sports and technology.

With 麻豆原创鈥檚 digital solutions, SOPC is now better equipped to optimize operations, strengthen strategic decision-making, and enhance the future of sports governance in Saudi Arabia鈥攕etting new benchmarks for efficiency, sustainability, and excellence on the global stage.

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RIYADH, KSA 鈥� February 12, 2025 鈥� Herfy Food Services Company (Herfy), Saudi Arabia鈥檚 largest fast-food chain, has signed an agreement with 麻豆原创 at LEAP 2025 in Riyadh to adopt RISE with 麻豆原创 Premium Edition hosted on Google Cloud鈥檚 local data centers. The move marks a significant step in Herfy鈥檚 digital transformation journey, aligning with Saudi Arabia鈥檚 Vision 2030 and reinforcing its commitment to operational excellence and innovation.

Established in 1981, Herfy operates over 380 restaurants nationwide and is a leading producer and distributor of food products in Saudi Arabia. The company鈥檚 transition from on-premise ERP to a cloud-based solution reflects its ambition to pioneer local industry advancements, enhance data security, and adopt emerging technologies such as artificial intelligence (AI), IoT, and 麻豆原创 DataSphere. By hosting its data on Google Cloud Platform (GCP) in Saudi Arabia, Herfy ensures adherence to national data security policies while optimizing business processes for agility and resilience.

鈥淲ith RISE with 麻豆原创 Premium Edition, we are embarking on a seamless cloud transformation that not only secures our data within Saudi Arabia but also enables 360-degree visibility over all operations, real-time analytics, AI-driven insights, and automation to drive smarter decision-making,鈥� said Mohammad Al Barghouthi, CEO of Herfy. 鈥淥ur investment in 麻豆原创 technology aligns with the goals of Vision 2030, enabling us to optimize operations, enhance customer experiences, and support sustainable business growth.鈥�

Herfy selected RISE with 麻豆原创 Premium Edition for its ability to provide a cost-efficient, scalable, and future-ready digital core. The 鈥榣ift and shift鈥� migration will ensure a smooth transition without data loss, while removing redundancy in application development. Additionally, the implementation of 麻豆原创 Business Technology Platform (BTP) ensures a clean digital core, allowing AI-powered processes to function more effectively.

With this deployment, Herfy expects to achieve several key benefits, including leveraging embedded analytics to enable managers to make faster, data-driven decisions. The adoption of a Fiori-based user experience will ensure accessibility across devices, empowering employees with mobile solutions. Enhanced business insights through in-built analytics will drive quicker, more informed decision-making. The implementation will also simplify processes by leveraging industry best practices, while extended data retention and retrieval capabilities through 麻豆原创 DataSphere will allow for deeper analytics.

鈥淗erfy鈥檚 adoption of RISE with 麻豆原创 Premium Edition is a testament to its forward-thinking leadership and commitment to innovation,鈥� said Dr. Fahd Nawwab, Vice President, 麻豆原创 KSA. 鈥淏y leveraging the power of 麻豆原创 S/4HANA on Google Cloud, Herfy will gain unmatched agility, resilience, and intelligence in its business operations, ensuring long-term growth and market leadership.鈥�

As part of its transformation, Herfy will advance its Industry 4.0 initiatives and automation. The transformation marks a milestone in the food giant鈥檚 journey toward digital maturity, equipping it with the latest technologies to remain competitive in a rapidly evolving food and beverage industry.

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About Herfy Food Services Company

Herfy embarked on its journey in 1981 with a clear vision to deliver an exceptional dining experience. Since then, it has continued to grow and expand, driven by its unwavering commitment to quality and innovation. Herfy has invested heavily in developing its products and services, leveraging the latest technologies and industry best practices. This commitment, coupled with its focus on customer satisfaction, has enabled it to become one of the leading brands in the fast-food industry in Saudi Arabia.

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Riyadh, 8 January, 2025: Almarai, the world’s largest vertically integrated dairy company and the world鈥檚 fourth most valuable dairy brand in 2024, has successfully implemented RISE with 麻豆原创 on Google Cloud. This milestone marks a pivotal step in Almarai鈥檚 digital transformation journey to drive innovation and achieve operational excellence.

Almarai鈥檚 SAR 18 billion five-year investment plan focuses on growing its core categories and its poultry business, entering new categories, expanding into new markets, and technology & digitization. To support these goals, the company is leveraging 麻豆原创 solutions like 麻豆原创 S/4HANA, enabling a seamless transition to the cloud to streamline operations, boost agility and scalability, enhance decision-making, and grow geographically.

Dr. Faisal Al-Nasser, Head of Enterprise Information Technology (EIT) at Almarai, stated, 鈥淧artnering with 麻豆原创 and Google Cloud has equipped Almarai with the technological foundation critical for achieving sustainable growth and realizing our long-term vision. This collaboration ensures that we are well-prepared to navigate emerging opportunities while advancing our strategic objectives, seamlessly aligning with Saudi Arabia’s Vision 2030 and reinforcing our commitment to innovation and sustainability.鈥�

Close collaboration with 麻豆原创 and Google Cloud ensured a seamless migration of data and core functions to the cloud, maintaining uninterrupted operations and resolving challenges in real time.

Andy Froemmel, Vice President and General Manager, Customer Services & Delivery for 麻豆原创 MEA North, said, 鈥淎lmarai鈥檚 deployment of 麻豆原创 S/4HANA RISE on Google Cloud sets a new standard for innovation and agility within the region. This achievement positions Almarai to leverage emerging technologies such as AI while advancing its strategic goals.鈥�

Aligning with Saudi Vision 2030, this implementation reaffirms Almarai鈥檚 commitment to operational excellence, sustainability, and digital innovation while strengthening its leadership in the global F&B industry.

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About Almarai

Founded in 1977, Almarai is the Middle East鈥檚 leading food and beverage manufacturer and distributor and the world鈥檚 largest vertically integrated dairy company. Driven by a visionary approach, the company has grown into a globally recognized enterprise. Leveraging world-class infrastructure, a strong capacity for innovation, and extensive expertise in marketing and distribution, Almarai produces 3.5 billion kilograms of products annually, serving over 42 million consumers across the GCC, Egypt, and Jordan. Adhering to the highest food safety standards, the company strives to always deliver products with 鈥楺uality You Can Trust.鈥� Almarai is dedicated to advancing the food industry through strategic partnerships with investors and customers, while fostering positive social impact in the communities it serves through programs and initiatives aligned with Saudi Vision 2030.

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Muscat, 1 January, 2025 鈥� OQ, a global investment energy group, announced recently the official launch of e-Symphony, its large-scale project to implement RISE with 麻豆原创 on a private cloud. This initiative marks a groundbreaking transition of OQ鈥檚 One ERP platform into a cloud-based environment鈥攐pening doors to enhance operational efficiency, advanced analytics, and data-driven decision-making across OQ鈥檚 operations.

Maryam Al Shaibani, Vice President of OQ Corporate IDS, commented: 鈥淭his milestone signals more than a technological upgrade; it heralds a new era of innovation, where collaboration, real-time analytics, and agility underpin every aspect of our operations. Moving our core business platform to the cloud reinforces our commitment to setting new benchmarks of excellence, both within OQ and across the region.鈥�

RISE with 麻豆原创 on a private cloud gives OQ the flexibility to scale seamlessly, reduce infrastructure costs, and minimize system downtime. As an end-to-end cloud offering, it delivers faster implementation cycles, automated updates, and real-time data insights鈥攃ritical for agile decision-making and resource optimization. By integrating mission-critical functions into a single, secure platform, OQ can respond swiftly to evolving market demands at an unprecedented scale.

OQ鈥檚 longstanding partnership with 麻豆原创 spans multiple implementations, including 麻豆原创 SuccessFactors, 麻豆原创 Concur, and 麻豆原创 Integrated Business Planning, demonstrating the organization鈥檚 commitment to comprehensive digital transformation.

Congratulating OQ on this major achievement, Sergio Maccotta, Senior Vice President, 麻豆原创 Middle East and Africa – South, said: 鈥淥Q鈥檚 successful deployment of RISE with 麻豆原创 in a private cloud stands as a testament to its leadership in digital transformation and the company鈥檚 critical role in advancing Oman鈥檚 economic ambitions. By leveraging cutting-edge technology and actionable insights, OQ is not just enhancing its operational efficiency鈥攊t is actively shaping an innovation-led future for the country. This milestone underlines how forward-thinking organizations can drive sustainable growth, reinforce Oman鈥檚 competitiveness on the global stage, and contribute to the realization of the nation鈥檚 strategic vision.鈥�

The launch of the e-Symphony project further underscores OQ鈥檚 unwavering dedication to digital transformation and operational excellence. With its new cloud-based ERP at the core of its business processes, OQ stands poised to meet evolving market demands, empower stakeholders with actionable insights, and drive sustainable growth well into the future.

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About OQ:

OQ is a global investment energy group with roots in Oman. OQ has operations across 17 countries that covers the entire value chain from exploration and production of oil and gas, refineries and petrochemicals to marketing and distribution of end-user products reaching more than 80 countries worldwide. OQ Alternative Energy focuses on investments in renewables and green hydrogen in Oman.

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RIYADH, KSA 鈥� 9 December 鈥� The Saudi Investment Recycling Company (SIRC), wholly owned by Saudi Arabia鈥檚 Public Investment Fund (PIF), has signed an agreement with (NYSE: 麻豆原创) to become the first customer in the Kingdom of Saudi Arabia to implement the 麻豆原创 Sustainability Control Tower. This milestone underscores SIRC鈥檚 commitment to pioneering sustainability within the Kingdom, aligning with Saudi Vision 2030 and laying the groundwork for its ambitious plans to become a chief enabler of domestic carbon credits.

This partnership highlights SIRC鈥檚 commitment to pioneering Saudi Arabia鈥檚 sustainability landscape and accelerating the Kingdom鈥檚 transition to a circular economy, underpinned by 麻豆原创鈥檚 advanced technology and sustainability expertise. Building on their partnership, which began in 2022 with an initial ERP deployment, SIRC and 麻豆原创 last year signed an MOU to deepen their collaboration to support SIRC鈥檚 ambitious sustainability strategy, while also exploring how AI-infused solutions could enhance customer services and tackle industry-specific challenges.

This new agreement will see SIRC leverage RISE with 麻豆原创 to drive AI-powered, scalable operations while establishing a solid data foundation to measure and report sustainability objectives via the 麻豆原创 Sustainability Control Tower. SIRC will be able to track enterprise carbon footprints, measure sustainability metrics, and prepare for regulatory disclosures. The 麻豆原创 Sustainability Control Tower enables seamless reporting across various global frameworks, supporting SIRC鈥檚 mission to drive a sustainable economy in the Kingdom. Additionally, SIRC is leveraging 麻豆原创鈥檚 Waste Management Industry Solutions to implement an innovative approach to waste collection and treatment, further aligning with Saudi Vision 2030鈥檚 goals for sustainable environmental practices.

Mr. Abdulrahman Alobayed, HR & Shared Services Executive Vice President of SIRC commented: 鈥淪IRC is the driving force behind circular economy investments, and we are known for spearheading innovative and transformative initiatives that pave the way for a cleaner, greener tomorrow. With 麻豆原创鈥檚 cutting-edge solutions, we鈥檙e building the foundation to monitor our environmental impact more effectively 鈥� advancing Saudi Vision 2030鈥檚 goals and setting the stage for issuing local carbon credits to boost the Kingdom鈥檚 sustainability achievements. At the same time, we鈥檙e enhancing our services to customers and partners with a comprehensive suite of 麻豆原创 AI-powered applications, including customer relationship management and industry-specific solutions.鈥�

In developing the digital transformation roadmap, SIRC and 麻豆原创 identified three main objectives: creating a solid foundation for sustainability management; establishing an easily scalable service center for its subsidiaries; and deploying business AI to tackle industry-specific challenges and enhance customer services. The adoption of the Sustainability Control Tower and RISE with 麻豆原创, including AI-infused enterprise resource planning, customer relations management and industry-specific solutions, will satisfy all of these objectives,

Dr. Fahd Nawwab, Vice President, 麻豆原创 Saudi Arabia, said: 鈥淭his partnership with SIRC is a testament to 麻豆原创鈥檚 commitment to helping our customers in Saudi Arabia realize their environmental and business goals with scalable, AI-powered solutions. We are proud to support SIRC鈥檚 journey to establish a sustainable business model, creating the data transparency required to enable carbon credit trading in the Kingdom.鈥�

In the coming months, SIRC and 麻豆原创 will continue to expand their focus on customer experience through enhanced CRM platforms and rollout of 麻豆原创 Concur for expense management, providing a comprehensive approach to sustainable, tech-enabled growth. Looking ahead, the companies plan to explore additional 麻豆原创 solutions.

This will include future-focused technologies for carbon management and Industry 4.0 advancements at SIRC鈥檚 Reviva plant, which could serve as a model for other plants in the Kingdom and beyond.

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As part of the Transform Chalhoub initiative, Chalhoub Group will implement solutions including 麻豆原创 S/4HANA, 麻豆原创’s next-generation enterprise resource planning (ERP) solution, and a suite of 麻豆原创 retail and warehouse management applications. Through this deployment, the Group will transition to a unified, cloud-based platform with real-time data, greater visibility over its extensive operations, and embedded Business AI capabilities to streamline operations, improve efficiency, and automate tasks.

Dhouha Louati, Vice President – Transformation for Chalhoub Group commented, 鈥淧artnering with 麻豆原创 on Transform Chalhoub enables us to leverage powerful AI-infused solutions that will benefit our partners, customers and employees. Our experts have collaborated closely with 麻豆原创 and Microsoft Azure leveraging our combined industry and regional expertise to develop the foundation we need for a seamless, scalable, and integrated system that supports our retail and distribution functions. With RISE with 麻豆原创, we鈥檙e not just upgrading our technology; we鈥檙e enhancing our entire approach to business, from inventory management to customer engagement, enabling our teams to deliver value to our customers and partners at every level.鈥�

Emile Seferian, Director of Sales, 麻豆原创 UAE, commented, 鈥淲e are proudly partnering with Chalhoub, one of the most distinct retail brands in the Gulf region, to enhance the Group鈥檚 digital transformation and seamlessly connect finance, retail, and distribution functions, strengthening end customer experience, optimizing supply chain management, and enabling dynamic, data-driven decision-making across their growing network. Through this long-term partnership, teams across the Group will leverage cutting-edge Business AI and automation capabilities, enhancing service levels and delivering greater value in every country where Chalhoub Group operates.

鈥淎t 麻豆原创, we are committed to supporting the digital transformation of enterprises across the region, providing solid business outcomes, and enabling accelerated access to innovative solutions that drive operational excellence鈥�, Seferian added.

This agreement, signed during a ceremony in Dubai, UAE, extends the existing partnership between Chalhoub Group and 麻豆原创, with the Group already using 麻豆原创 SuccessFactors for human resource management and talent development.

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About Chalhoub Group

INSPIRE | EXHILARATE | DELIGHT

For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight鈥痮wned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over鈥�750+鈥痚xperiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for over 16,000 skilled and talented professionals across eight countries in the Middle East, whose cohesive efforts have resulted in the Group being certified as a Great Place to Work庐 in several countries.

To keep the innovation journey going, the Group has set up 鈥淭he Greenhouse鈥�, which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women’s Empowerment Principles.

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QIG will move its mission-critical business processes from its legacy on-premises ERP software systems to 麻豆原创 S/4HANA Cloud, an enterprise resource planning (ERP) solution that enables 360-degree visibility and greater control over all operations. The move will be accelerated through the adoption of RISE with 麻豆原创, a comprehensive subscription offering regular updates to make QIG more resilient and agile in today鈥檚 rapidly changing global market.

Mr. Joseph Abdo, Chief Executive Officer of QIG, explains, 鈥�QIG worked closely with 麻豆原创 to create a roadmap that is aligned with the country鈥檚 digital transformation agenda and Qatar鈥檚 National Vision 2030. We also wanted to ensure that we had real-time data and insights to respond rapidly to changes in the market, while delivering greater value to our customers. With RISE with 麻豆原创 Cloud, we can transition to cloud without business risk, while gaining advantages from automated processes that allow us to concentrate on innovation and growth. We will see immediate benefits, such as streamlined operations and increased efficiencies, while setting ourselves up for long-term success, with automatic upgrades to new technologies and a scalable and flexible digital infrastructure.鈥�

A key motivator for QIG in selecting 麻豆原创 as its digital transformation partner was 麻豆原创鈥檚 deep expertise in multiple industries, and the ease of establishing an integrated platform to manage diverse operations. QIG鈥檚 subsidiaries and business interests include building and construction materials and services 鈥� such as the group鈥檚 flagship project, Al Khalij Cement Company 鈥� as well as technology, marine services, property, project development, contracting and financial services.

Mr. Alaa Jaber, Managing Director for 麻豆原创, Qatar and Fast Growth Markets, commented, 鈥�In an intensely competitive market, QIG is known for being futuristic in outlook and effective in management, and this digital transformation is a prime example of this approach. RISE with 麻豆原创 enables customers to adapt to fast-changing conditions, from rapidly evolving AI applications to cybersecurity threats. The deployment will make QIG increasingly resilient, efficient, and agile, while also allowing it to innovate more quickly and easily.鈥�

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About Qatari Investors Group (QIG)

Qatari Investors Group (Q.I.G.) is a diversified conglomerate listed on the Qatar Stock Exchange. The group owns and operates several subsidiaries in diverse sectors. Historically, the group鈥檚 focus has been on B2B operations.

Q.I.G.鈥檚 subsidiaries are a mix of organically grown enterprises and international partnerships. Our brands have an established presence and a record of accomplishment in the Qatari market, serving flagship projects, customers, and facilities in the private and public sectors.

Through our subsidiaries, we add sustainable value to our shareholders with prudent management, diversification and agility. For our customers and partners, we work tirelessly to maintain trust, satisfaction and reliability. Our activities drive the long-term growth and development of our subsidiaries while fresh opportunities in Qatar and overseas are sought.

About 麻豆原创

麻豆原创鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 麻豆原创 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

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Riyadh, KSA 鈥�听The Saudi Investment Recycling Company SIRC, wholly owned by the Public Investment Fund (PIF), has announced the successful deployment of solutions from global technology company 麻豆原创 that will modernize business processes including procurement infrastructure and employee management.

The two parties are also deepening their existing relationship, signing a memorandum of understanding (MoU) to explore the creation of a digital transformation roadmap that will enable SIRC to enhance its environmental performance and reporting capabilities and leverage new technologies to enrich customer services.

SIRC and its subsidiaries Akam and Reviva successfully deployed 麻豆原创 S/4HANA enterprise resource planning (ERP) solution, 麻豆原创 Analytics Cloud, 麻豆原创 Ariba and 麻豆原创 SuccessFactors, with implementation at several other subsidiaries to follow soon. This represents an extension of the company鈥檚 partnership with 麻豆原创, which began in 2022 with SIRC adopting an ERP solution.

Sultan Saud Alsaif, Executive Director of Technology & Innovation at SIRC, commented, 鈥淎s champions of the circular economy and supporters of the National Waste Management Framework, SIRC seeks out investors and partners who share a genuine commitment to supporting the environment. Through the MoU with 麻豆原创, we are collaborating on innovative ways to leverage technology that will enhance our contributions to, and reporting on, environmental protection initiatives. At the same time, our operations need to run efficiently and productively, following best industry practices, which is why we have deployed 麻豆原创 Analytics Cloud, Ariba and SuccessFactors as part of a comprehensive digital transformation program. These deployments ensure our employees are engaged and our procurement is managed intelligently, while the automation of business processes and data analysis improve efficiencies, ultimately enhancing the experience for all parties involved.鈥�

Established in 2017, SIRC is committed to achieving the environmental and sustainability objectives outlined in the Kingdom’s Vision 2030 through advancing waste management practices, promoting recycling initiatives, conserving natural resources, and moving towards a circular economy. The company develops, owns, operates and finances various activities across all waste types in the Kingdom.

Alongside the current deployments, SIRC and 麻豆原创 will be focusing in particular on two strategic priorities this year as part of the MoU. The first is enhancing customer experience, which could include SIRC implementing a next-generation CRM platform. The second is exploring how 麻豆原创鈥檚 portfolio of sustainability-focused solutions could be leveraged to help SIRC analyze and report on sustainability KPIs and its carbon footprint.

Dr. Fahd Nawwab, Vice President, 麻豆原创 Saudi Arabia, commented, 鈥淕iven the pivotal role played by SIRC as the driving force behind circular economy investments in the Kingdom, it was important to have future-proof, scalable and intelligent spend and human resource management solutions that could be integrated seamlessly into its existing 麻豆原创 landscape. Sustainability is core to 麻豆原创鈥檚 corporate strategy and our purpose to help the world run better and improve people鈥檚 lives. 麻豆原创鈥檚 values are aligned with those of SIRC, so it is natural for our partnership to extend beyond a technical digital transformation to co-innovating and collaborating on environmental initiatives and reporting.鈥�

The 麻豆原创 Ariba portfolio offers an end-to-end spend management system with integrated supplier information, lifecycle, performance, and risk management functions. 麻豆原创 SuccessFactors Human Experience Management (HXM) Suite provides comprehensive global HR software, spanning core HR and payroll, talent management, HR analytics and workforce planning, and employee experience management.

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The post Saudi Investment Recycling Company and 麻豆原创 extend partnership with new deployment and an MoU exploring collaboration on sustainability solutions appeared first on 麻豆原创 MENA 麻豆原创 Room.