Closer home in India, is one such perfect example: MG Motor India. A wholly owned subsidiary of SAIC Motor Corporation Limited, MG Motor is an iconic British brand founded in 1924 that has evolved into a modern, futuristic, and innovative brand over the last 95 years.

The company launched its India operations in September 2017, was quick to witness the rise of digitally savvy buyers who had begun embracing digitalization. Consumers, they observed, were now eager to access the wealth of information at their fingertips, seeking virtual experiences that provide a realistic sense of the vehicle before making a purchase decision.

Powering the pivot to digitalization

At that point, MG Motor chose to work with Â鶹ԭ´´ to start a digital journey that would improve the consumer experience. As their core partner, Â鶹ԭ´´ has played a pivotal role in digitizing the entire customer experience journey.

Last year alone, Â鶹ԭ´´ powered the of 50,000 cars sold by the brand.

In an interview with , Manish Patel, CIO, MG Motor India, explained that Â鶹ԭ´´, in fact, forms the robust backbone of MG’s dealer business suite, integrating pre-sales, sales, and post-sales journeys seamlessly. Â鶹ԭ´´â€™s C4C Sales Cloud serves as the key pre-sales application utilized by relationship managers across all sales touchpoints. Additionally, Â鶹ԭ´´ provides APIs hosted on Â鶹ԭ´´ CPI to empower third parties with lead generation capabilities, further strengthening MG Motor’s ecosystem.

Through our partnership, we have facilitated seamless online bookings, enabling customers to pay the full on-road amount and even request home or office delivery of their chosen MG vehicle.

Driving innovation through technology

And now with MG Motor transitioning to an advanced analytical platform, our objective is to provide them with an even better, deeper, and more transparent experience, further enriching all touchpoints across the customer journey.

In essence, MG Motor is on a remarkable journey of technological transformation and customer-centric innovation and setting new benchmarks in the automotive industry.

Read the full interview here:

The post Embracing the Digital Era: Inside the Phenomenal Success of MG Motor appeared first on Â鶹ԭ´´ India News Center.

“Its centralized business management solution integrating pre-sales, sales, and post-sales journeys of the customer. Â鶹ԭ´´ C4C Sales Cloud forms the key pre-sales application used by relationship managers across all the sales touchpoints. In addition, APIs hosted on Â鶹ԭ´´ CPI are provided to all third parties for lead generation,” he said.

The full story can be read here:

The post Â鶹ԭ´´ forms the backbone of MG’s dealer business suite appeared first on Â鶹ԭ´´ India News Center.