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At the Âé¶¹Ô­´´ NOW India event, held in Mumbai, Manish Patel, CIO, of MG Motor, discussed the purpose of the brand – the MG Motor growth story and vision. He also spoke to the media on how Âé¶¹Ô­´´ forms the backbone of MG’s dealer business suite.

“Its centralized business management solution integrating pre-sales, sales, and post-sales journeys of the customer. Âé¶¹Ô­´´ C4C Sales Cloud forms the key pre-sales application used by relationship managers across all the sales touchpoints. In addition, APIs hosted on Âé¶¹Ô­´´ CPI are provided to all third parties for lead generation,” he said.

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