麻豆原创’s presence at both events exemplifies the seamless connection between environmental commitment and technological innovation. The nearly 100 initiatives 麻豆原创 was involved in at COP28 last month demonstrated the company鈥檚 unwavering focus on fostering collaboration across governance, the private sector, and civil society, which, coupled with a commitment to transparency, also resonated with Davos鈥� core values.

For example, the 鈥淔rom Farm to Consumer鈥� showcase emphasizing intelligent agriculture solutions at COP28 and the WEF Collaboration Village at Davos both showed the power of technology, such as how AI can optimize all industry practices and foster collaboration across the supply chain. This embodies 麻豆原创’s multifaceted approach to innovation.

The company’s strategies involve valuing carbon assets, supporting collaborative supply chains, and actively backing local climate initiatives. Recent studies highlight how 麻豆原创 solutions can seamlessly integrate sustainability into core business strategies, giving companies a competitive edge. By treating emissions tracking with the same rigor as financial transactions, .

Navigating the AI Landscape Responsibly

As the WEF in Davos unfolded, the pervasive enthusiasm for AI became evident along the promenade. A dedicated pavilion called 鈥淎I House鈥� served as a testament to the technology鈥檚 significance in shaping the future. 麻豆原创’s commitment to innovation aligns with the forum’s pulse, offering a glimpse into how AI can transform industries and societies.

AI’s impact on the global workforce was a central concern at Davos. The International Monetary Fund (IMF) warns that the AI revolution could affect almost 40% of jobs worldwide, including highly skilled ones. In industrialized countries, this number could surge to 60%. The integration of AI in various industries can exacerbate inequalities, especially in terms of job displacement. However, 麻豆原创 believes the time is right to explore the implications and the steps required for this future. One of the first mind shifts may be seeing AI as a coworker rather than a software tool.

麻豆原创’s approach seeks to mitigate potential inequalities. The company didn’t merely showcase innovation at Davos; it actively engaged in discussions to address the complexities surrounding AI and find solutions for a responsible approach.

Striking the Balance: A Global Perspective

麻豆原创 recognizes the broader, global context of responsible AI, particularly with varying regulatory standards in the U.S. and China. The discussions at Davos provided a platform for 麻豆原创 to advocate for a harmonized approach to AI regulation, which is especially relevant for the EU. The company’s commitment to finding the right balance resonated in discussions about regulatory standards, emphasizing the need for global cooperation to navigate the evolving landscape of AI. This global perspective gains profound meaning when viewed through the lens of COP28.

COP28 concluded with a landmark decision by nearly 200 countries to transition away from fossil fuels in energy systems. The renegotiated text emphasized a just, orderly, and equitable shift, aiming to achieve net-zero emissions by 2050. This signifies a global move, committing nations to tripling renewable energy use by 2030 and doubling energy efficiency. The resolution proposes the first-ever phase-out of fossil fuels, accelerating coal’s exit, boosting renewable energy, and emphasizing energy efficiency. However, the resolution falls short of a complete commitment due to opposition from economically reliant countries like Saudi Arabia. And despite progress, vulnerable island nations stress the need for inclusive decision-making, as they face immediate threats from climate change and depend on global solidarity for survival.

Hand-in-Hand: AI and Climate Action

It’s crucial to recognize AI’s broader role in climate action. Scaling proven applications and technology, AI has the potential to unlock insights that could help mitigate 5% to 10% of global greenhouse gas emissions by 2030 and significantly bolster climate-related adaptation and resilience initiatives. Approximately 87% of executives view AI as having the potential to address climate issues, making it a key player in the fight against climate change.

AI contributes to climate protection not only by helping to reduce emissions but also by helping to navigate unavoidable climate change impacts and provide essential capabilities that enable climate action. 麻豆原创, alongside its dedication to AI ethics, wants to ensure that drive sustainability strategies and contribute to a more resilient and adaptive world.

麻豆原创 believes that working together and being open and transparent are key to solving bigger challenges. It’s not just about cool tech; it’s about creating real connections. As AI evolves, 麻豆原创’s dedication to a responsible and inclusive future shows the power of teamwork in making a difference.

KWC鈥檚 transformation based on 麻豆原创 solutions began in the summer of 2021, when the company spun off from its parent company due to private equity investments. This separation necessitated a swift adoption of cloud solutions from 麻豆原创 to help ensure KWC’s independent functionality. KWC decided to have the new company be supported by 麻豆原创 solutions for not only ERP but also customer relationship management (CRM), 麻豆原创 SuccessFactors solutions, 麻豆原创 Analytics Cloud, and 麻豆原创 Concur solutions.

Vlietstra emphasized the criticality of this implementation, stating, “Failure was not an option. We had to be successful within a year. Basically, without these 麻豆原创 products, this company would not exist after hard closure of all legacy applications from the mother company by November 2022.” Remarkably, the cloud landscape implementation was accomplished within the tight timeframe of just under a year, from December 2021 to the hard stop in November 2022.

Click the button below to load the content from YouTube.

Always allow YouTube

Overcoming Challenges and Gaining Benefits

While the adoption of 麻豆原创 S/4HANA Cloud, public edition presented its fair share of challenges, KWC’s successful integration brought forth substantial benefits. The implementation required extensive effort from global business process owners and key users. The accelerated pace of implementation impacted initial user adoption and documentation completeness, prompting ongoing improvements in these areas.

Nevertheless, the benefits derived from the implementation were significant. KWC achieved global consistency in process execution, standardized its business operations worldwide within a year, and significantly reduced costs by consolidating nine disparate 麻豆原创 systems into one. The company also gained access to enhanced functionality and innovation, as 麻豆原创 developers provided essential features such as mobile warehouse management capabilities, external logistics integration, customer design collaboration, and significant application integration with additional software, which were crucial to KWC鈥檚 operations.

Vlietstra highlighted the advantages: 鈥淲e now have global consistency in our process execution. On average, the functionality is better than it was.鈥� Moreover, the implementation empowered KWC to start improving its sustainability practices by gaining complete visibility into its procurement processes. The company needs full transparency of its supply chain, enabling precise monitoring of product origins and energy usage.

Looking Ahead: Innovations and Integration

With a robust foundation in place, KWC is well-positioned for future innovations and business growth opportunities. The company intends to leverage 麻豆原创 S/4HANA Cloud, public edition to help facilitate mergers, acquisitions, and divestments while also driving improvements in supply chain and enhancing customer experience.

Vlietstra shared his vision, stating, “What’s next for us is supply chain innovation, enhancing the customer experience, and exploring potential partnerships.” He also emphasized the importance of having other systems integrated from the beginning such as CRM, HR, product data management, digital marketing, and customer collaboration in the design processes, along with the need for seamless interfacing mechanisms across KWC’s global sites. “On the near horizon are further improvements of intercompany processes and sales and operational planning. The innovation over the next years will be in the CRM sales and digital marketing domains,鈥� he added.

The Path to Success: Embracing the Public Cloud

KWC’s successful digital transformation journey stands as a testament to the advantages of adopting public cloud solutions like 麻豆原创 S/4HANA Cloud, public edition. Vlietstra advises fellow CIOs not to hesitate in choosing the public cloud over on-premise solutions, citing the adequacy of functionality, possibilities for internal and external integration, and the speed of implementation as key advantages. By leveraging the public cloud, companies can focus on harmonizing and globalizing their business processes while entrusting the technology and infrastructure aspects to established providers.

As KWC continues to innovate, harmonize, and standardize its global operations, 麻豆原创 S/4HANA Cloud, public edition plays a pivotal role in enabling its sustainable success.

Similar to programs that have already been rolled out in other European countries, the KulturPass cultural engagement program is an initiative by the German government for everyone who turns 18 in 2023 and lives in Germany. Each person who registers will receive 鈧�200 of credit to redeem through an 麻豆原创-developed app for a cultural experience of their choice, including concert, museum, movie, and theater tickets; books; records and CDs; musical instruments; and much more.听听

This collaboration between 麻豆原创 and the German government serves as a compelling example of digitization within the public sector, showcasing the immense possibilities and paving the way for a substantial advancement in its digital transformation journey.听

Germany Culture Minister Claudia Roth and Member of the Executive Board of 麻豆原创 SE and Chief Technology Officer Juergen Mueller explain how the new culture pass for young people works and where the KulturPass app that 麻豆原创 developed fits in.听

Q: How does the KulturPass initiative work?

Claudia Roth: The KulturPass brings together young people and event organizers on a digital marketplace. Here, venues and other businesses can create their own store to advertise their events and activities. Young people who register for the scheme each receive a budget of 鈧�200, which they can use on the marketplace to buy tickets for concerts, plays, movies, and museums, for example. It is also possible to purchase books, comics, and musical instruments. They then receive a digital code that they redeem at the venue or shop, with the government reimbursing the vendor.鈥�

Could you tell us about the KulturPass app?

Juergen Mueller: The KulturPass app is the experience platform for the target audience participating in the KulturPass initiative. Users can check the app to see how much credit they have; search for events, activities, and products; buy tickets; and manage their purchases. It covers a broad range of local offerings to ensure that there is something for everyone.鈥�听

Are there rules about how young people are allowed to spend this money?

Roth: They are pretty much free to choose how they spend their voucher. However, in light of some of the habits we adopted during the pandemic and our focus on local cultural venues, streaming services and large online retailers are excluded from the scheme. Also excluded, obviously, is anything that is anti-constitutional or inappropriate for young people. Otherwise, the KulturPass is open to all cultural outlets in Germany that are looking to attract a younger audience, from small bookstores through theaters, music festivals, record shops, concert venues, art galleries, memorials, arthouse movie theaters, to multiplex movie venues and independent theaters.听

The German government is investing 鈧�100 million in the KulturPass. What do you hope its impact will be?

Roth: The KulturPass has two aims. The first is to rekindle interest in culture and the arts and give a much-needed financial boost to the culture industry, which is still suffering the after-effects of the pandemic. The second is to encourage young people to enjoy live culture in a way that they were unable to for two long years. We want to get them excited about the diversity and wealth of culture that Germany has to offer. And my hope is that, in turn, it will help teenagers discover how art and culture can enrich their lives.听

Who are the partners on this project?

Roth: 奥别鈥檝别 been working with three partners. The Digital Opportunities Foundation is responsible for the operational aspects of the scheme and for contact with the providers and users. The advertising agency Zum goldenen Hirschen has supported us on the communication side, and 麻豆原创 developed the digital marketplace and app. I would like to take this opportunity to thank everyone at 麻豆原创 who was involved in the project for their efficiency and dedication.听

How did 麻豆原创鈥檚 technical expertise and experience help make the KulturPass project a success?

Mueller: When it comes to complex IT projects, 麻豆原创 has vast experience and deep technical expertise that it can draw on. Our team of developers channeled their knowledge and skills into designing and implementing the KulturPass app. Following best practices, we used proven technologies and designs to produce an app that is reliable, secure, and easy to use. 奥丑补迟鈥檚 more, we deployed our solutions alongside those of our partners to support the entire process end to end, from building the app through to managing users鈥� balances. All these factors have helped us contribute to making the KulturPass project a success 鈥� and to the ultimate aims of boosting the arts and culture sector and giving young people the chance to enjoy everything that it has to offer.听

Apps like these are technically complex to build. What challenges did you face and how did you overcome them?

Mueller: First, I want to say what a fantastic job the team has done in designing, building, and implementing the KulturPass app. Doing all of that in just six months was a major achievement on the part of everyone involved. Delivering to such a tight schedule requires excellent teamwork and efficient project planning. We had to make sure that all the technical components integrate smoothly to give users a seamless experience. One of the biggest challenges was incorporating the various partner solutions, such as buyer and supplier management, into the overall architecture. We worked closely with our experts here at 麻豆原创 and from our partners to overcome these challenges and deliver the KulturPass app on schedule.听

How flexible is the KulturPass technical infrastructure? Can it adapt as the program evolves?

Mueller: If the program really takes off, the architecture behind the KulturPass app is flexible enough for us to adapt it quickly and add new functions as the program expands. Using to develop the app means we can improve the app to reflect user feedback at any time. 奥别鈥檒濒 continue to tailor it to their needs to give teens in Germany the chance to experience everything that culture and the arts have to offer.听

What is 麻豆原创 doing to ensure that the KulturPass app is intuitive and accessible?

Mueller: When we designed the app, user experience was our top priority. At a very early stage, we consulted colleagues who have disabilities to obtain their feedback and advice on how to improve it. Our ambition was to go beyond meeting accessibility standards. We wanted to make the app as easy as possible to use by design, ensuring that it is clearly structured and intuitive, that it uses the language our intended users speak, that its colors have听strong contrast, and that its compatible with screen-readers. Basically, we want the KulturPass app to be accessible and appealing to all young people. The app will therefore go through another round of rigorous usability tests over the next few weeks before additional accessibility features are delivered in the new release.听

Data privacy and security are major concerns these days. How does the KulturPass app handle these aspects?

Mueller: We take data privacy and security very seriously at 麻豆原创. The app is built to the standards recommended by the German government, so it has stringent security mechanisms incorporated into it. As part of the development phase, we analyzed the kinds of cybersecurity threats that might occur and took steps to counter them. We also used penetration tests to simulate cyberattacks and test system security. These methods helped us identify vulnerabilities and mitigate risks. To ensure that only authorized people can use the app, we use electronic identification processes, such as the online function for the personal ID cards we all have here in Germany. We make sure, though, that the personal data of those using the app is secure and used only for the intended purpose.

A Chance Meeting听

After signing up to a work-and-travel program, Kyzy came to Germany in the summer of 2019. She and a friend worked as catering staff at weddings, festivals, and hotels. But Kyzy soon found the irregular shifts stressful and asked her employer for a job with fixed working hours.

That took her to one of 麻豆原创鈥檚 cafeterias in Walldorf, where she worked as a kitchen assistant. When asked about her first impressions of the company, she said, 鈥淚 just thought, 鈥榃ow! 麻豆原创 is huge and there are so many young, interesting people here!鈥欌�� The company鈥檚 size, culture, and dynamic working environment captured her imagination and planted ideas in her mind about a future career.

She had not been in her new job long before 鈥� completely by coincidence 鈥� she met an 麻豆原创 employee who was also from Kyrgyzstan and who motivated her to study in Germany. 鈥淪he inspired me. She had a similar background to mine. She鈥檇 started out working as an au pair in Germany and went on to study here. She was amazing and she told me, 鈥業 did it, so can you!鈥欌��

After this chance encounter, Kyzy鈥檚 mind was made up: she wanted to follow a work-study degree program in IT in Germany. But she had to learn German first. Little did she know what obstacles lay ahead.

The Pandemic Strikes听

When her work-and-travel visa ended, Kyzy returned home to Kyrgyzstan to continue her studies. But as she observed, 鈥淐orruption is a problem in higher education in Kyrgyzstan, and it seemed to me that grades were not necessarily awarded on merit,鈥� she said. She had always dreamed of studying abroad 鈥� even as a child. 鈥淚鈥檇 given up on that idea long ago, to be honest, but my experiences in Germany and at 麻豆原创 suddenly made me reconsider. I decided to give it a go!鈥�

She arrived back in Germany as an au pair in 2020. But no sooner had she taken that vital step closer to her goal than reports of the country鈥檚 first case of coronavirus came through. Everything changed in an instant. Lockdowns, masks, and social distancing followed. No one could have predicted that the pandemic would drag on for three whole years.

It was a tough time for Kyzy. Her voice tailed off for a moment as she thought back, though her determined tones soon returned: 鈥淣o matter how hard it was, I was not going to give up. The most difficult part was being stuck at home. But I wanted to protect my host family and myself.鈥�

The Power of a Clear Goal听

The German course she was supposed to attend was canceled. Undeterred, she told herself that if she wanted to study here, she needed to speak, read, and understand the language well. So, she began teaching herself. With the help of language Web sites and YouTube videos, she learned the basics, getting up at 8:00 a.m. every day to spend three or four hours studying.

She was often troubled by doubts and the fear of failure. 鈥淲ill I get a visa?鈥� she wondered. 鈥淲ill I really manage to learn German? Will I pass the German language test?鈥�

How then 鈥� despite all the difficulties 鈥� did Kyzy stay motivated, day after day, to pursue her dream? 鈥淚 told myself that if the worst came to the worst I would return to Kyrgyzstan and pick up my life there again,鈥� she said. That thought helped relieve the pressure and allowed her to focus on her goal.

During this time she also started learning the Java programming language at an IT academy. Slowly but surely, she was making progress. In 2021, as part of the German government鈥檚 volunteer service program, she worked at the country鈥檚 central agency for continuing vocational education and training in the skilled crafts. There, she learned about the Drupal content management system and developed a Web site with a colleague. This experience fired her enthusiasm for the IT industry and gave her the confidence she needed.

Today 鈥� just like the colleague who encouraged her 鈥� Kyzy does all she can to motivate young people to realize their dreams. 鈥淟ots of people are scared of failure. But you have to take things step by step. You have to be brave and do what you need to do. Follow your passions. Follow your dreams!鈥�

All the effort and sacrifices paid off. In 2021, Kyzy achieved her goal and embarked on a work-study degree program in IT at 麻豆原创. Ren茅 Wohllebe is a vocational training manager and Kyzy鈥檚 supervisor. 鈥淢albina is a fantastic example of a young woman who is passionate about IT and proud to work for 麻豆原创,鈥� he said. 鈥淲e are very lucky that she 鈥� and many other young women like her 鈥� want to train with us and shape the company鈥檚 future.鈥�

But even now, in 2023, there are still too few women in IT. The industry needs them desperately 鈥� yet traditional gender-role stereotypes persist. Campaigns such as Girls鈥� Day or cooperation with schools are some of the ways in which 麻豆原创 is trying to get women interested in technology at an early age.

The work-study degree program is structured to allow students to rotate through as many as six different practical phases. This means that they get to work on a wide variety of projects and try their hand at a range of different tasks. Kyzy is currently working in the 麻豆原创 Enterprise Cloud Services organization, which supports companies migrating to the cloud. Here, she has carried out a requirements analysis for the introduction of a new tool. 鈥溌槎乖� is a great place to work. It allows me to try new things and grow professionally,鈥� she said. She鈥檚 already looking forward to the next stop on her learning journey: consulting.

Speaking on the opening day of the trade show, Saueressig said, 鈥淓xceptions are now the rule. Today’s globally networked supply chains are especially prone to disruptions 鈥� with far-reaching consequences for the manufacturing industry. Flexibility and agility are needed to react quickly to changes.鈥� Adding her impressions of 麻豆原创鈥檚 presence at the event, White said, 鈥淚t鈥檚 an amazing collection of both 麻豆原创 technologies and our broad partner ecosystem, and it is us working with our ecosystem that鈥檚 solving our customers鈥� challenges.鈥�

Click the button below to load the content from YouTube.

Always allow YouTube

麻豆原创 Solutions in Action

There was certainly plenty for visitors to take in at 麻豆原创鈥檚 booth, from showcases and guided tours to live sessions and partner stands.

麻豆原创 is striving to help shape digital transformation in manufacturing. And one of the most pressing questions for that industry today is how to make production and supply chain processes resilient and sustainable.

To answer that question, 麻豆原创 gave visitors ample opportunities to try out 麻豆原创 solutions and experience them live in action in a 鈥渄emonstration factory鈥� it had at the trade show. The show booth 鈥渇actory鈥� was a partial sample of 麻豆原创鈥檚 recently opened Industry 4.0 Pop-Up Factory innovation center at the company鈥檚 headquarters in Walldorf, Germany. Attendees were able to view the rest of the factory remotely from 麻豆原创鈥檚 booth or through virtual reality glasses in its 鈥淚ndustrial Metaverse鈥� showcase.

On Display: How 麻豆原创 Solutions Manage Supply Chains and Manufacturing

麻豆原创 also demonstrated systems that support production operators in a part of multi-stage production in which a component is assembled for the end product. In a scenario focusing on in-process quality control, 麻豆原创 showed how operators receive precise visual instructions during the assembly of an electronic control head, guiding them through the process and reducing errors. It also explored the value of embedded artificial intelligence (AI) in quality assurance, showing how image recognition technology can be used to check how likely it is that parts have been assembled correctly and whether they have any defects. A highlight here is a kind of digital birth record, which can be thought of as a finely structured documentation of the production process. All relevant data from machines, as well as input from users, is recorded there and assigned to an individual product.

Also in the spotlight were applications for digital twin solutions, not just for virtual models and real-time simulations but also for human-machine interaction. Visitors were able to learn more about this from the example of autonomous mobile robots that independently pick up parts from a warehouse and 鈥� rather than placing them on a conventional conveyor belt 鈥� take them straight to a modular station.

麻豆原创 also showcased an augmented reality solution for production operators. Here, personnel wearing smart glasses receive instructions and feedback on whether they have carried out a work step correctly directly in their field of vision.

Digitally Mapping and Managing the Entire Production Process

Hannover Messe attendees could also try their hand at remotely controlling and monitoring the Industry 4.0 Pop-Up Factory in Walldorf, viewing a live, end-to-end production line for mixing and filling liquids as used by the process industry in the manufacturing of chemicals, pharmaceuticals, and consumer goods.

The demonstration showed that one central control room is all that is required to control and monitor production across locations. 麻豆原创 calls this control room a 鈥減roduction control center.鈥� Commenting on this live factory session, Matthias Deindl, head of 麻豆原创鈥檚 Industry 4.0 Center EMEA & India, said, 鈥淭his scenario shows companies how 麻豆原创 can help them have a full overview of everything that is happening on the factory floor 鈥� not just planning, but managing the entire production process for batch manufacturing.鈥� In the future, it might even be possible to create a purely digital version of the control room in the metaverse. Companies could then design and operate it exactly as they wanted. And they would no longer need to house it in a brick-and-mortar space.

In the scenario shown in Hannover, the production line is connected to 麻豆原创 Digital Manufacturing. All the information needed to fulfill the production order 鈥� including the customer鈥檚 specifications 鈥� is sent seamlessly to the machine. The process is paperless and can incorporate customer requirements without manual intervention. Another function of the production control center is to monitor the production line and key performance indicators, such as process efficiency, scrap rates, and good parts produced, as well as the current condition of the machines and equipment.

Cloud Solutions Enable Vertical and Horizontal Integration

One of the highlights at 麻豆原创鈥檚 booth was the electric CNC injection molding machine that let visitors track the production of their own customized cup 鈥� from top floor to shop floor in the production hall. This pop-up production station, staged in cooperation with 麻豆原创 partners Fanuc and Syntax, demonstrated how 麻豆原创 Digital Manufacturing can integrate a highly automated machine and control manufacturing.

Starting with order planning, visitors chose from various configuration options on a monitor. They could select a color or color combination for their cup and specify which logo it should have. The 麻豆原创 software then dispatched the order to the machine electronically and production of the cup began using recycled and recyclable plastic. Visitors could take the cups they made home with them.

While visitors were creating their cups, sensors were capturing a range of key information about the machine鈥檚 condition and how many good and defective parts had come off the line. This shows how in a real-life setting, the seamless flow of information also works in reverse, meaning from the machine level back to the office level. Data like this can be analyzed in 麻豆原创 Analytics Cloud, giving customers valuable insights to help them optimize the production process.

Resilient, Efficient, Sustainable 鈥� and Profitable

Visitors to 麻豆原创鈥檚 booth could experience the full product life cycle 鈥� from design and planning, manufacturing, logistics, and installation to operations and maintenance. They learned how the processes at each of these stages can be optimized by, for example, embedding AI to integrate them horizontally.

Vertical integration can also connect all levels inside the company. Linking manufacturing and business processes in this way eliminates data and knowledge silos. 鈥淗ere at Hannover Messe, we鈥檝e brought everything together under one roof to demonstrate realistic end-to-end scenarios,鈥� said Ralf Lehmann, Solutions Management Digital Manufacturing & Industry 4.0 at 麻豆原创.

Businesses want to ensure that their manufacturing and logistics operations are efficient, cost-effective, and reliable. Yet they must also meet profit and sustainability targets. 鈥淢anufacturers are facing two major challenges right now. One is the ongoing disruption to supply chains. The other is sustainability, which has become a top priority for CEOs. If you consider that only 7% of global economic output today is circular, then the opportunities are huge,鈥� says Saueressig.

At its booth, 麻豆原创 showed how it is one of the world鈥檚 leaders not only in enterprise resource planning (ERP) but also in digital supply chain. Industry 4.0 can transform business processes from manufacturing through to supply chain. As an ecosystem that enables companies to connect, 麻豆原创 Business Network also helps improve transparency. These capabilities can be used in a circular economy to foster sustainability and capture carbon emissions data. As White points out, 鈥淥ne of the most important things we see here is the focus on sustainability. Creating a true network around that is how we鈥檙e going to change the game.鈥�

Building on the network theme, 麻豆原创 partners had booths nearby showing Catena-X and , the latest initiative to emerge from an alliance between industry and the German government. Here, too, 麻豆原创 will play a leading role in driving digital transformation in manufacturing supply chains. Like Catena-X, Manufacturing-X will be an open and collaborative data ecosystem. Shared standards will enable data to be exchanged worldwide in compliance with European practices and data protection laws.

The new 麻豆原创 Labs Dresden location is part of 麻豆原创 Labs Network, which promotes close alignment with the other development locations in Germany and around the world. With this strategic move, 麻豆原创 is further focusing on local talent, utilizing the growth potential of the local ecosystems. An important building block to achieve this is even stronger collaboration across the development units in 麻豆原创.

The main topics being worked on in Dresden are at the core of 麻豆原创鈥檚 strategy focusing on cloud enterprise resource planning (ERP) and 麻豆原创 Business Technology Platform (麻豆原创 BTP). These topics include cloud security, analysis and planning, cloud infrastructure, and industry networks in the context of the intelligent, sustainable enterprise. 鈥淲e are also working here on 麻豆原创鈥檚 core competencies across all Executive Board areas. The teams make an important contribution to 麻豆原创鈥檚 focus topics and the success of our customers,鈥� Mueller said at the opening.

Dresden Joins 麻豆原创 Labs Network

The new location is now part of听, a global network of research and development centers dedicated to the advancement of innovative technologies. The network consists of over 20 labs worldwide, including China, India, Germany, Brazil, and the United States. Each location focuses on different areas, such as artificial intelligence (AI), cloud computing, or process automation, amongst others. 鈥淭he focus is on our developers working together and delivering our products,鈥� said Michael Ameling, senior vice president and head of Intelligent Enterprise and 麻豆原创 BTP Foundation and managing director of 麻豆原创 Labs Dresden.

Other 麻豆原创 Labs Network locations in Germany are located in Walldorf, St. Leon-Rot, Berlin, and Munich. With this change, Dresden will now become an important location for further cooperation of the different development units as a central innovation driver.

A Location with Tradition

麻豆原创 has a long-lasting relationship with Dresden. The city became 麻豆原创鈥檚 second mainstay in eastern Germany after the fall of the Berlin Wall in 1989. In 2008, 麻豆原创 built an office building (DRE04) opposite the Dresden Zwinger for around 500 employees. But the workforce has been growing ever since and the old location is now far too small for the now almost 1,000 employees. In recent years, Dresden and the region has become an important location for cloud development in Germany. With the new building, 麻豆原创 wants to continue writing its history: 鈥淲e are all super excited here in Dresden. With this new location, we are realizing our vision of the 麻豆原创 Campus in Dresden,鈥� Stephan Klein, senior vice president of Cloud Success Services and site manager of 麻豆原创 Dresden, said.

The region has a strong focus on microelectronics, dating back more than 30 years, and is now driving its path into the future. In addition to university and non-university research, the region is characterized by a number of startups as well as technology and innovation centers. All these factors and advantages together were decisive for 麻豆原创鈥檚 decision to invest in the location.

At 麻豆原创 Labs Dresden, the close cooperation with the local ecosystem is now also accessible to other development hubs around the world as part of 麻豆原创 Labs Network. Among other things, there are projects and educational engagements with the University of Excellence TU Dresden and local partners, such as the State Chancellery and .

Collaboration and Talent Attraction

The new building also focuses on the needs of employees and therefore considers future of work concepts. With the new location, 麻豆原创 wants to position itself as an attractive employer in the highly competitive market for young talent. 鈥淲e want to get closer to the talents. That鈥檚 why we chose the location in the heart of the city, which is easy to reach by public transport,鈥� Mueller said. 麻豆原创 seeks contact with young talent at a very early stage, such as in schools or through projects with universities. The goal is to inspire them to join 麻豆原创, whether during or after their studies.

Mueller emphasized the need to 鈥渟et super high standards in collaboration, to create moments that matter, and also to be curious.鈥� In Dresden, it鈥檚 not just about networking within the company, but far beyond that. Above all, it is about the local ecosystem, from which all other levels will be able to benefit. 鈥淲e all want to create value and that works best if we work hand in hand because what we do at 麻豆原创 is a team sport,鈥� Mueller added.

鈥淚nnovation and cooperation are only possible in an ecosystem,鈥� said Mirko Paul, COO of 麻豆原创 Labs Dresden. One example of this is the automotive industry and the European听, in which 麻豆原创 plays a key role by providing the digital core of the project. Catena-X is a collaborative and open data ecosystem for the automotive industry with the goal to create uniform standards for the flow of data and information in the automotive value chain. 鈥淭his is only possible if you work with partners directly in manufacturing or on logistical processes. This currently also affects small and medium-sized companies,鈥� Paul said.

Photos by Norbert Steinhauser

Media representatives, customers, and 麻豆原创 employees came together in person when the center opened its doors again in October. Created in 2019, the center had undergone several months of redesign and refurbishment to reflect enhancements to 麻豆原创鈥檚 customer experience (CX) strategy for 鈥� a strategy that will now be rolled out incrementally to all of them.

Speaking at the ribbon-cutting ceremony in Walldorf, 麻豆原创 CEO Christian Klein talked about 麻豆原创鈥檚 place in the world of today: helping customers across the globe find solutions for highly complex business processes. He shared his conviction that 麻豆原创 solutions were making a key contribution to tackling the immense challenges humanity currently faced 鈥� not least climate change, high inflation, and energy security issues. Nevertheless, for many, its contribution was intangible and hard to visualize. What 麻豆原创 needed, said Klein, was to find ways of showing its software in action.

Click the button below to load the content from YouTube.

Always allow YouTube

Bringing the Benefits of 麻豆原创 Solutions to Life

That task falls to Andre Bechtold, who, as head of Value Experience at 麻豆原创, is responsible for the 麻豆原创 Experience Center Walldorf. In the search for ways to showcase 麻豆原创 software, he and his team refined the 麻豆原创 Experience Center strategy. 鈥淭he benefits of 麻豆原创 solutions are not always obvious to customers,鈥� Bechtold said. The aim of the refined strategy was, quite simply, to bring innovations closer to visitors and to tailor their experience to their specific industry and business needs.

The idea behind the center is to bring the benefits of 麻豆原创 solutions to life 鈥� whatever industry or sector a customer operates in. The team at the center prepares personalized presentations to suit each client. 奥丑补迟鈥檚 more, instead of using generic storylines to demo certain showcases, content teams now create a tailored storyline for each customer, even paying close attention to details such as the company logo, lighting levels, and the floor layout. Virtual sessions are also available to help customers reduce their carbon footprint.

Customers who visit the center can opt to see an overview of all 麻豆原创 solutions 鈥� and even test them live. This is possible because many customers are already connected to 麻豆原创 through the partner network. As Bechtold pointed out, 鈥淭his allows them to experience the potential for innovation and the benefits 麻豆原创 solutions offer 鈥� in their own value chain.鈥�

The experience lab at the 麻豆原创 Experience Center in Walldorf focuses on the retail industry, offering an interactive look at the innovations 麻豆原创 is currently working on with its customers and partners to make supply chains more transparent, resilient, and sustainable.

鈥淎lmost no one knows their CO2 footprint today,鈥� said Klein at the reopening, which also attracted a lot of media interest. One of 麻豆原创鈥檚 aims, he added, was therefore to work with customers and partners to create the largest global business network of intelligent and sustainable enterprises. This network already comprises several million trading partners and enables transparency along the entire supply chain. It also provides an environment for co-innovation between customers and partners. The 鈥淪.MART鈥� store at the experience lab is just one example of this collaboration.

Experience the Future of Shopping 鈥� Today!

S.MART, the intelligent supermarket of the future, is designed to present a real-life example of an intelligent enterprise 鈥� and to give customers a personalized, end-to-end experience. As they walk along the supermarket aisles, they can watch the latest 麻豆原创 and partner solutions in action and see the possible benefits with their own eyes.

The S.MART supermarket is fitted with sensors and cameras that are connected to the 麻豆原创 system and 麻豆原创 ecosystem. A dashboard records all the data these sensors and cameras capture, analyzes it, and displays it as actionable insight for store managers. They in turn can see at a glance how many customers are currently in the store, which products are running low, and how many items of each product are left on the shelves. They can also see whether products have been placed on the wrong shelf. Armed with that knowledge, the managers can send push messages to store personnel and avoid costly shelf gaps.

Also showcased in S.MART are electronic shelf labels, which enable store managers to update product prices remotely with a single click of the mouse in the back-end system and sensors that monitor the temperature in refrigeration equipment and send alerts when issues arise, which saves energy and money and is also vital for ensuring food safety.

QR codes are used at S.MART to provide customers with more product information. People with allergies and special dietary needs, for example, can enter criteria in a dietary app of their choice. When they scan the QR code for a product, they immediately receive information on whether that item fits their dietary preferences or not. QR codes can also be used to provide details about a product鈥檚 origin or carbon footprint. The aim of services like these is to offer added value and transparency, and thus strengthen customer loyalty.

Cameras allow retailers to (anonymously) analyze customer behavior and even compile age and gender profiles of a store’s clientele. This makes it possible to address specific customer groups, helps with pricing, and provides insight into the best place to position promotional material and products.

In the future, cameras will also help eliminate the need for customers to stand in line at checkout. 麻豆原创 is working on the corresponding technology with various partners, including Israel-based tech company Trigo. With retailers now also struggling to recruit staff, smart systems like this could provide a welcome solution. On the issue of whether they can be tricked and will make shoplifting easier, Bechtold seemed unconcerned: 鈥淪hoplifting is a fact of life. The question is, will it increase or decrease in the future? The smart camera systems are really good. We tried everything we could think of to catch them 鈥� and failed. I even tried putting my shopping in someone else鈥檚 bag. But it was still correctly charged to me.鈥�

Photos by Konrad Berger

CEO and Member of the Executive Board of 麻豆原创 SE Christian Klein told media representatives, customers, and 麻豆原创 employees how much this particular endeavor means to him. As one of the world鈥檚 largest business software vendors with customers generating 87% of total global commerce, Klein emphasized that 麻豆原创 software is used to run highly complex business processes. The two exhibits illustrate how 麻豆原创 works closely with customers and partners to find solutions to the challenges they face.

Now, in its very own exhibition space covering more than 500 square meters, 麻豆原创 can demonstrate exactly what its digital supply chain and Industry 4.0 solutions can do. 鈥淚t is important that customers can come and see all this for themselves,鈥� Klein stated.

Inside the Industry 4.0 Pop-Up Factory

The Industry 4.0 Pop-Up Factory is built like an actual factory and features, among other things, robots for component production that support the worker during manufacturing. The exhibit has an entire production line for mixing and filling liquids, as used in the process industry, and even driverless transport systems. The focus is on Industry 4.0 for customers in the process manufacturing sector 鈥� chemicals, pharmaceuticals, and consumer goods, for example. The setup also addresses the needs of discrete manufacturing like machinery, vehicles, and electronics. 麻豆原创鈥檚 smart factory showcases have evolved 鈥� and grown 鈥� over the years and can now all be seen in action together under one roof as a pop-up installation in rented premises.

The idea is to allow customers to experience the digital supply chain for themselves through showcases. By seeing the software in operation, they gain a better understanding of its capabilities. All stages of the product life cycle are demonstrated in a real-life setting, from product design, planning, and manufacturing through to logistics and maintenance. At the pop-up factory, 麻豆原创 wants to show how it has a broad portfolio of solutions for end-to-end processes and is a leader in digital supply chain and integrated supply chain.

The pop-up factory presents different lines of business, incorporates real equipment and machinery, and runs the same 麻豆原创 products as those that are shipped to customers. Not all the showcases are new, but, as Ralf Lehmann from Solution Management for Digital Manufacturing and Industry 4.0 says: 鈥淭he new factory allows us to bring everything together under one roof and to demonstrate realistic end-to-end scenarios.鈥�

Seeing Industry 4.0 In Action

The Industry 4.0 Pop-Up Factory is unique: 鈥淚t demonstrates the benefits of 麻豆原创 solutions in a realistic setting and allows customers and partners to see how they work in the real world and in a setup that is very similar to their own shop floor,鈥� says Matthias Deindl, head of Industry 4.0 Center EMEA & India.

The idea of a demonstration factory was born in the conference halls of Germany鈥檚 Hannover Messe trade show. Each year, 麻豆原创 presented showcases and product lines to demonstrate the capabilities of its solutions and technology. Customers would come to 麻豆原创鈥檚 stand and ask how they could recreate the scenarios at their companies. They wanted to know how it all worked and where they could see the solutions in action in the real world. In response, the existing showcases have been continuously developed over the years and now find their own home in the new Industry 4.0 Pop-Up Factory.

麻豆原创 has worked closely with its hardware partners for many years. Setting up the demonstration factory provided a great opportunity for a joint project with companies in the automation technology field. Among them are Arkite, asentics, Beckhoff, Endress+Hauser, Evoguard, Gebhardt, Google, intranav, item, Kuka, Krones, Kinemic, Mettler Toledo, Navvis, Neoception, OPC UA, Proglove, Rocketfarm, Sartorius, Schunk, SICK, TRUMPF, Universal Robot, and VMT.

Though the pandemic put a temporary end to in-person events, it did not end the plans for a demonstration factory. The team鈥檚 brief was: 鈥淗ow can we take our showcases to the people if they cannot come to us?鈥� recalls Lehmann. In the course of this, a TV studio was built specifically to stream digital customer demos.

The Industry 4.0 Pop-Up Factory is designed to be a source of information and inspiration for customers and partners. It offers deep-dive sessions with experts, either in person at the factory or online. 麻豆原创 has invested in the latest video technology and equipped the entire venue with cameras 鈥� not just to give live-stream audiences the best possible experience but also with sustainability in mind.

Positive Feedback: The New Industry 4.0 Pop-Up Factory Delivers

Even before the factory鈥檚 doors officially opened, its showcases had been used in more than 400 live sessions with customers and prospects, both in person onsite and remotely via Web meeting. The feedback from customers has been very positive. The remote sessions have been equally well-received. 鈥淭hey have many advantages: you can hear everything, you can see everything, and anywhere from 80 to 100 people can all attend at the same time,鈥� Deindl says. 鈥淏y offering virtual sessions, we give our customers a way of reducing their carbon footprint.鈥�

Many of the inquiries the factory team receives are from managers overseeing manufacturing processes at our customers. They want their leaders to experience the 麻豆原创 solutions featured in the Industry 4.0 Pop-Up Factory sessions and see the benefits for themselves.

Besides being able to see the software in action, experts who come to the factory also appreciate the chance to get into conversation with other visitors there. It has created communities in which people regularly share their thoughts and ideas. This not only gives customers confidence but provides the Industry 4.0 Pop-Up Factory鈥檚 organizers with valuable feedback. Especially in the critical phase leading up to the buying decision, visiting the factory and talking to others there can give a customer a fuller understanding of the solutions so that they can be sure the decision they are making is the right one.

Do you have questions about the Industry 4.0 Pop-up Factory? Contact us.

Photos by Ingo Cordes

With the right platform, enterprises can transform data into business value and drive more intelligent decision-making. Combined with the ability to easily integrate and extend applications, enterprises can develop new products, processes, and business models more quickly than ever. can provide that strong, yet flexible, foundation for 麻豆原创 customers.

Click the button below to load the content from YouTube.

Always allow YouTube

麻豆原创 BTP in a Nutshell

麻豆原创 BTP is a cloud platform that is available and scalable in every region worldwide. It includes on-premise and cloud-native technologies and services and integrates four technology portfolios into one unified environment hosted and managed by 麻豆原创. These include:

• Application development and integration (麻豆原创 Extension Suite and 麻豆原创 Integration Suite)
• Data management (麻豆原创 HANA Cloud and 麻豆原创 Data Intelligence)
• Analytics (麻豆原创 Analytics Cloud solution for business intelligence and 麻豆原创 Data Warehouse Cloud)
• Solutions for intelligent technologies such as artificial intelligence (AI) or robotic process automation (RPA)

麻豆原创 BTP offers what customers and partners need to develop new solutions and connect existing ones. “It’s basically what makes 麻豆原创 applications work,” says JG Chirapurath, chief marketing and solutions officer for Platform and Technology at 麻豆原创.

What Makes 麻豆原创 BTP Different from Other Cloud Platforms?

麻豆原创 BTP is fully optimized for 麻豆原创 applications. It helps customers, partners, and internal development teams store and manage their data and gain valuable insights. In addition, applications can be created, extended, or integrated, and entire business processes can be optimized and automated.

The solutions provided take into account specific circumstances of different industries as well as local regulations. Unlike other cloud platforms, 麻豆原创 BTP can add context to the data that is processed in business processes. This enables complete, real-time insights into the respective business contexts.

However, it doesn’t stop at business processes alone. All functions are natively integrated into the 麻豆原创 software stack. This enables customers and partners to optimize the interaction of services and technologies. The leaner and simplified processes allow an accelerated innovation capability. With the help of preconfigured, industry-specific content, new solutions can be implemented and developed in much less time, which can significantly reduce costs. Many customers are looking to extend their solutions and add new functionality. Chirapurath emphasizes that low-code and no-code development tools are often desired for this purpose.

“You want to look at 麻豆原创 BTP as the engine that enables those connections, enables you to understand how data flows, enables you to understand what is exactly happening inside your organization,” Chirapurath explains. 麻豆原创 BTP can run in either a public or private cloud, providing the flexibility needed to extend the platform capabilities outside the “麻豆原创 world,” or on major hyperscalers such as AWS, Azure, or GCP.

Royal Greenland Shows How 麻豆原创 BTP Supports Sustainability Goals

Today’s customers have changed needs and expectations. They demand individualized offers, want personalized experiences, and pay attention to sustainable and ethical business practices. To meet this change, companies need to transform their businesses digitally.

This is the case for Royal Greenland, a global leader in the market for seafood products that strives for a sustainable business model. Due to concerns about overfishing in the oceans, many consumers today want to know that seafood comes from responsible sources. The company’s goal is to ensure the health of the local ecosystem for fishery products while also prioritizing the prosperity of fishing communities.

Based on 麻豆原创 BTP, Royal Greenland has developed three applications to streamline procurement processes for fishermen and support the company’s sustainability goals. The platform helps the company capture all data, including the location, quantity, and type of fish caught. This information is then fed into Royal Greenland鈥檚 enterprise resource planning (ERP) and supply chain system. With the help of analytics tools, managers now can get full visibility into fishing practices while ensuring that all fishermen are paid correctly.

In the interview, Chirapurath talks about other examples where 麻豆原创 BTP is in use and making a difference. Among them is the 麻豆原创-sponsored esports team Team Liquid, which uses 麻豆原创 data and analytics solutions to make split-second decisions in the game. He also talks about the solution, which helps companies monitor and manage financial and sustainability and governance metrics.

Esports is a rapidly growing industry. Online gaming and its competitive form, referred to as esports, are well on the way to becoming a global cultural phenomenon. These days, tournaments attract million-strong audiences and offer prize money also well into the millions. Gamers enjoy rock-star status and compete in sold-out stadiums. The took esports鈥� popularity to new heights and vastly accelerated its development. In 2020, revenue in the industry soared, surpassing US$1billion for the first time.

Click the button below to load the content from YouTube.

Always allow YouTube

Tournament in Berlin: 麻豆原创 Shows What Innovation and Data Can Do for Esports

麻豆原创 first joined forces with a professional esports team back in 2018. The company is the sponsor and official innovation partner of Team Liquid, one of the most successful gaming teams. has recently hosted the very first tournament of its own. The event鈥檚 executive sponsor, Martin Heinig, who is head of New Ventures and Technologies at 麻豆原创 and managing director of 麻豆原创 Labs Berlin, says: 鈥淚t is the first time 麻豆原创 owned an esports event, making this experience so unique. It excites me to see how we were able to bring together students and 麻豆原创 employees to see them play against each other and contribute to their gaming success with 麻豆原创 technologies, such as in-game data analytics. I’m very proud that 麻豆原创 Labs Berlin hosted this special event.鈥�

In holding its own competition, 麻豆原创 showed how it is not just part of the esport ecosystem but that it can help shape it, too. 麻豆原创 Labs Berlin is constantly looking for ways to raise its profile in the German capital鈥檚 esports scene, which is one of the biggest of its kind. Digital gaming has the potential to be a significant economic opportunity for the city.

Juergen Mueller, member of the Executive Board and chief technology officer at 麻豆原创, was at the tournament, too. He is a huge esports and gaming fan: 鈥淚t’s amazing! The arena is packed, you can sense the excitement, it鈥檚 noisy, and many people are having a lot of fun. 麻豆原创 and esports are a great match. As a technology company, we use our expertise in data analytics and innovation in esports just like in any other business area to help gamers tell the story behind their data. I鈥檓 happy to see the immense interest from our customers, partners, and students on-site.鈥�

Competitors battled it out over Dota 2, the sequel to Defense of the Ancients, which aficionados abbreviate to Dota. In this game, two teams play against each other, with one side trying to take and destroy the main building, called the 鈥淎ncient,鈥� and the other side defending it. Each team has five players, and each player controls a 鈥渉ero鈥� from a bird鈥檚-eye view. The game has a pool of more than 120 heroes with different abilities.

Dota 2 has many facets and is tactically demanding. Each hero has a 鈥渢alent tree鈥�: when a player reaches a particular experience level, their hero can gain extra talents. This results in thousands of possible combinations, which makes each game unique.

New Insights from 麻豆原创: How Data Can Improve Performance

At the professional level, by 麻豆原创. The data and analytics tools available to the team help ensure it is best prepared for competitions and for countering its opponents鈥� tactics. The solutions it uses are built on (麻豆原创 BTP) and include 麻豆原创 HANA Cloud and artificial intelligence (AI) functionality. Being able to analyze data in real time enables professional gamers to optimize their performance and make faster decisions during the match itself.

Just like in the business world, the players need to be able to spot which information is most relevant to them instantly if they are to gain strategic advantage from it. An esport tournament creates huge amounts of data, so 麻豆原创 realized it needed to display the data it captured in a clear and visually appealing way. 鈥淚t’s inspiring to see that 麻豆原创 technology provides value in an esports context by improving player performance through live data and insights,鈥� says Heinig.

Match data and statistics can be shared with audiences and commentators in real time, giving them greater insights into each player鈥檚 performance and helping them better understand certain decisions. At the 麻豆原创 event, matches played by the finalists demonstrated how this works. As at professional tournaments, Jonathan Liebig (nicknamed 鈥淧impmuckL鈥�), one of the top observers and producers of Dota 2, ensured spectators did not miss any of the action. 麻豆原创 BTP was used to combine data from past games with live data from the finals, which Liebig could use to and player performance to the audience.

Bringing Together Students, Fans, and Employees

At the tournament in Berlin, 麻豆原创 offered spectators a hybrid experience, combining an in-person event with live streaming. Almost 100 gamers took part, half of whom were students and the other half 麻豆原创 employees. Since they competed as mixed teams, the event was also an opportunity to network. More than 230 guests came to the venue, with 2,500 viewers following the action on the live-streaming portal Twitch. On social media, the event reached more than 420,000 people.

The tournament was a big hit with the students: 鈥淚 wouldn鈥檛 have thought that 麻豆原创 has a connection to esports. I’m really happy to have been part of this special event in Berlin, and it鈥檚 great to see that 麻豆原创 is doing something so cool. Also, it is an amazing opportunity to network and I could meet the CTO of 麻豆原创!鈥� says Fritz Hinze, a student at the Free University of Berlin.

The competition brought friends and 麻豆原创 employees together to share their passion for gaming. In a live online interview, Mathis 鈥淛abbz鈥� Friesel, one of Germany鈥檚 professional Dota 2 players and an analyst on Team Liquid, gave the audience a glimpse of how his team uses 麻豆原创鈥檚 data and analytics solutions to prepare for games by analyzing opponents鈥� playing style and strategies. The event was organized just like a professional tournament, giving spectators and the players an authentic experience. They could also try out that are normally available only to the pros on Team Liquid.