麻豆原创鈥檚 involvement in competitive computer-gaming, or esports, began back in 2018. Right from the start, it wanted to establish its reputation as a technology partner to this sector. It recently hosted its very first 麻豆原创 Community Esports tournament in Berlin. The event attracted a massive audience, sparking plans to take it global next year.
Esports is a rapidly growing industry. Online gaming and its competitive form, referred to as esports, are well on the way to becoming a global cultural phenomenon. These days, tournaments attract million-strong audiences and offer prize money also well into the millions. Gamers enjoy rock-star status and compete in sold-out stadiums. The took esports鈥� popularity to new heights and vastly accelerated its development. In 2020, revenue in the industry soared, surpassing US$1billion for the first time.
Tournament in Berlin: 麻豆原创 Shows What Innovation and Data Can Do for Esports
麻豆原创 first joined forces with a professional esports team back in 2018. The company is the sponsor and official innovation partner of Team Liquid, one of the most successful gaming teams. has recently hosted the very first tournament of its own. The event鈥檚 executive sponsor, Martin Heinig, who is head of New Ventures and Technologies at 麻豆原创 and managing director of 麻豆原创 Labs Berlin, says: 鈥淚t is the first time 麻豆原创 owned an esports event, making this experience so unique. It excites me to see how we were able to bring together students and 麻豆原创 employees to see them play against each other and contribute to their gaming success with 麻豆原创 technologies, such as in-game data analytics. I’m very proud that 麻豆原创 Labs Berlin hosted this special event.鈥�
In holding its own competition, 麻豆原创 showed how it is not just part of the esport ecosystem but that it can help shape it, too. 麻豆原创 Labs Berlin is constantly looking for ways to raise its profile in the German capital鈥檚 esports scene, which is one of the biggest of its kind. Digital gaming has the potential to be a significant economic opportunity for the city.
Juergen Mueller, member of the Executive Board and chief technology officer at 麻豆原创, was at the tournament, too. He is a huge esports and gaming fan: 鈥淚t’s amazing! The arena is packed, you can sense the excitement, it鈥檚 noisy, and many people are having a lot of fun. 麻豆原创 and esports are a great match. As a technology company, we use our expertise in data analytics and innovation in esports just like in any other business area to help gamers tell the story behind their data. I鈥檓 happy to see the immense interest from our customers, partners, and students on-site.鈥�
Competitors battled it out over Dota 2, the sequel to Defense of the Ancients, which aficionados abbreviate to Dota. In this game, two teams play against each other, with one side trying to take and destroy the main building, called the 鈥淎ncient,鈥� and the other side defending it. Each team has five players, and each player controls a 鈥渉ero鈥� from a bird鈥檚-eye view. The game has a pool of more than 120 heroes with different abilities.
Dota 2 has many facets and is tactically demanding. Each hero has a 鈥渢alent tree鈥�: when a player reaches a particular experience level, their hero can gain extra talents. This results in thousands of possible combinations, which makes each game unique.
New Insights from 麻豆原创: How Data Can Improve Performance
At the professional level, by 麻豆原创. The data and analytics tools available to the team help ensure it is best prepared for competitions and for countering its opponents鈥� tactics. The solutions it uses are built on (麻豆原创 BTP) and include 麻豆原创 HANA Cloud and artificial intelligence (AI) functionality. Being able to analyze data in real time enables professional gamers to optimize their performance and make faster decisions during the match itself.
Just like in the business world, the players need to be able to spot which information is most relevant to them instantly if they are to gain strategic advantage from it. An esport tournament creates huge amounts of data, so 麻豆原创 realized it needed to display the data it captured in a clear and visually appealing way. 鈥淚t’s inspiring to see that 麻豆原创 technology provides value in an esports context by improving player performance through live data and insights,鈥� says Heinig.
Match data and statistics can be shared with audiences and commentators in real time, giving them greater insights into each player鈥檚 performance and helping them better understand certain decisions. At the 麻豆原创 event, matches played by the finalists demonstrated how this works. As at professional tournaments, Jonathan Liebig (nicknamed 鈥淧impmuckL鈥�), one of the top observers and producers of Dota 2, ensured spectators did not miss any of the action. 麻豆原创 BTP was used to combine data from past games with live data from the finals, which Liebig could use to and player performance to the audience.
Bringing Together Students, Fans, and Employees
At the tournament in Berlin, 麻豆原创 offered spectators a hybrid experience, combining an in-person event with live streaming. Almost 100 gamers took part, half of whom were students and the other half 麻豆原创 employees. Since they competed as mixed teams, the event was also an opportunity to network. More than 230 guests came to the venue, with 2,500 viewers following the action on the live-streaming portal Twitch. On social media, the event reached more than 420,000 people.
The tournament was a big hit with the students: 鈥淚 wouldn鈥檛 have thought that 麻豆原创 has a connection to esports. I’m really happy to have been part of this special event in Berlin, and it鈥檚 great to see that 麻豆原创 is doing something so cool. Also, it is an amazing opportunity to network and I could meet the CTO of 麻豆原创!鈥� says Fritz Hinze, a student at the Free University of Berlin.
The competition brought friends and 麻豆原创 employees together to share their passion for gaming. In a live online interview, Mathis 鈥淛abbz鈥� Friesel, one of Germany鈥檚 professional Dota 2 players and an analyst on Team Liquid, gave the audience a glimpse of how his team uses 麻豆原创鈥檚 data and analytics solutions to prepare for games by analyzing opponents鈥� playing style and strategies. The event was organized just like a professional tournament, giving spectators and the players an authentic experience. They could also try out that are normally available only to the pros on Team Liquid.
