This is according to , executive vice-president: customer support and cloud lifecycle management at 麻豆原创, who points out that heavily customised, outdated systems impede innovation.

鈥淏ut many companies find themselves in this place,鈥� he says. 鈥淭hey have customised systems with a mix of models 鈥� a bit of best of breed, a bit of cloud, maybe some isolated AI scenarios.鈥�

As a result, IT organisations spend a lot of time integrating systems and trying to make sense of disconnected data. 鈥溾�滲ut what they need to be doing is providing good outcomes for the business.鈥�

What鈥檚 needed, says Steinle, is a transformation that brings together all the platforms and data.

麻豆原创 helps its customers make this transformation through its programme for existing customers, and for new customers.

Importantly, while these programmes aim to let customers embrace , they also integrate non-麻豆原创 solutions.

鈥淎nd they are not simply products, but include a methodology, services, and guided implementation,鈥� Steinle adds.

鈥淲e want customers to reach the stage where they are able to overcome challenges, and to embrace the benefits of continuous innovation, agility, and flexibility.鈥�

Any 麻豆原创 solution begins with the 麻豆原创 Business Suite, he explains. 鈥淔rom an 麻豆原创 perspective we believe there is a lot of sense in running end to end processes on a fully integrated and harmonised stack in the cloud. We think it鈥檚 better than picking and choosing best of breed solutions 鈥� and it means customers don鈥檛 have to manage the integration and getting sense from the data.鈥�

This is important, he adds, because IT organisations today spend about 80% of their time just on maintaining their current landscape, keeping it compliant, and integrating systems.

鈥淵ou probably want to spend more than 20% of your time providing value to business users.鈥�

(BDC) is a harmonised suite of applications that allows customers to import data from 麻豆原创 applications and integrate it with data from other applications.

鈥淵ou can bring together data from 麻豆原创, a non-麻豆原创 source, and unstructured data. And, with the help of BDC, you can make sense of that data and generate value.鈥�

Steinle says this can be useful in operational processes, to expand reporting, and for integrated planning. 鈥淎nd you can use it for AI.鈥�

Which brings him to the third pillar of the : . 鈥淭his system can make sense of all the data and enable customers to build automated processes to enable new business scenarios. And AI can be embedded in your business processes.鈥�

is 麻豆原创鈥檚 AI-powered digital assistant that also orchestrates user experiences end-to-end across 麻豆原创 and non-麻豆原创 processes.

鈥淚t is also a platform for customer AI,鈥� Steinle says. 鈥淣ot every scenario can be provided out of the box, but Joule gives users a responsible and resilient way of building their own AI applications with the help of our platform.鈥�

Many of these features are a reality today, and 麻豆原创 developers are focused on making AI-first a reality, Steinle adds.

But software on its own doesn鈥檛 deliver value, which is why 麻豆原创 offers a range of services in RISE and Grow that include an entire integrated tool chain to help customers on their transformation journey.

鈥淲e aim to provide a fast, rich, seamless experience, with prescriptive guidance. And it鈥檚 not just reactive support, but support for customer strategy,鈥� Steinle says. 鈥淲e use a lot of AI capabilities to respond better, or give self-service options. And we use a lot of the 麻豆原创 products to improve our customers鈥� experiences.鈥�

This article first appeared on .

The post Services Help Customers Gain AI Value appeared first on 麻豆原创 Africa News Center.

听JOHANNESBURG, South Africa 鈥� June 2, 2025 鈥� 麻豆原创 experts, partners and customers are converging this week at 麻豆原创HILA 2025, the flagship user conference for 麻豆原创鈥檚 Africa ecosystem.

, says: 鈥淎frica is a vital region for 麻豆原创鈥檚 vision of bringing out the best in every business. As our incredible customers, partners and experts gather at this year鈥檚 麻豆原创HILA, we are excited to explore new opportunities to help organisations take advantage of the latest cloud and business AI innovations to power growth and success throughout the region.鈥�

麻豆原创HILA is the premier conference by the African 麻豆原创 User Group (), an independent, non-profit organisation representing 麻豆原创鈥檚 customers and partner communities in Africa. is held biennially in collaboration with 麻豆原创. The event is currently underway at the iconic Sun City Resort & Convention Centre.

Exploring AI, cloud possibilities

麻豆原创HILA 2025 takes place as organisations across the continent increasingly leverage cloud and AI-powered technologies to break through traditional limits and explore new frontiers of innovation.

, Head of Global Customer Engagement & Services and Member of the Extended Board at 麻豆原创, notes the critical importance of a holistic approach to business transformation and cloud adoption to unlock the full value of innovations like AI. 鈥淥rganisations are under pressure to stay agile and foster innovation across the entire enterprise. But this is much more than just a technology shift, it鈥檚 about capabilities, tools, and methodology to accelerate business transformation and deliver faster time to value.鈥�

found that cloud and AI skills were the most prized among African organisations when recruiting tech talent. All companies that formed part of the Africa鈥檚 AI Skills Readiness Revealed report expected the demand for AI skills to increase this year.

, Executive Vice President and Head of Customer Support & Cloud Lifecycle Management at 麻豆原创, highlights how companies adopting an AI-first and suite-first strategy are revolutionising their business operations. 鈥淥rganisations are unlocking smarter decision-making, seamless collaboration and innovation-fuelled growth by embedding systems of AI agents and leveraging a unified data layer enabled by 麻豆原创 Business Data Cloud. For our customers and partners, the journey to unlocking the power of cloud is accelerated by RISE with 麻豆原创, the most effective route to transforming their on-premise ERP landscape to a cloud-first model.鈥�

Biggest gathering yet

This year鈥檚 麻豆原创HILA is the biggest yet, with over a thousand delegates in attendance. In addition to keynote speeches and insightful presentations from local and global experts, there are also a range of interactive sessions, including an Ask Me Anything session, product deep dives through a personalised digital portal, and several practical sessions.

, Interim Managing Director for South Africa at 麻豆原创, says 麻豆原创HILA is the most important networking event for 麻豆原创鈥檚 ecosystem this year. 鈥淎s our customers and partners explore new realms of possibilities with powerful business AI and cloud technologies, this year鈥檚 麻豆原创HILA will provide invaluable insights and guidance on how to best take advantage of this new era of innovation. We thank AFSUG for driving this essential event in this year鈥檚 calendar and look forward to sharing our latest insights and solutions with the broader 麻豆原创 ecosystem.鈥�

AFSUG CEO adds: 鈥淭his year鈥檚 麻豆原创HILA is an unmissable event for every company and partner that leverages 麻豆原创鈥檚 technologies to transform their operations and drive innovation. Thank you to our friends at 麻豆原创 for their support and for the incredible lineup of local and global experts sharing their invaluable learnings with our delegates.鈥�

For more information about 麻豆原创HILA 2025, please visit

ENDS

Visit the 麻豆原创 News Center. Follow 麻豆原创 at .

The post 麻豆原创 Experts, Partners, Customers Converge in Sun City for 麻豆原创HILA 2025 appeared first on 麻豆原创 Africa News Center.

Hear directly from 麻豆原创鈥檚 top thought leaders

麻豆原创HILA 2025 boasts an all-star line-up of 麻豆原创 global experts who are shaping the future of enterprise technology. Attendees will gain direct access to the strategic minds behind 麻豆原创鈥檚 latest innovations, providing first-hand insights into how 麻豆原创 solutions can drive business success.

Keynotes for this year will include the following 麻豆原创 leaders:

• , Executive Vice President & Head of Customer Support & Cloud Lifecycle Management 鈥� Gain an exclusive look at 麻豆原创鈥檚 evolving support landscape.
• , Global Innovation Evangelist 鈥� Explore the cutting edge of enterprise technology and digital transformation.
• Thomas Pfiester, 麻豆原创 Global Customer Engagement & Services 鈥� Learn how to maximise 麻豆原创鈥檚 solutions for operational excellence.
• 鈥� Chief Product Manager, 麻豆原创 BTP Product Management, 麻豆原创 SE 鈥� leading the AFSUG and 麻豆原创 BTP Hackathon.

Deep dive sessions to unlock expertise across key 麻豆原创 topics

Beyond the keynotes, brings together an outstanding line-up of more than 15 industry experts from 麻豆原创 to host several breakout sessions over the two-day event.

During these stream discussions, 麻豆原创HILA attendees can engage with 麻豆原创鈥檚 brightest minds on business-critical topics for African businesses. , 麻豆原创 SE Vice President Application Lifecycle Management, will be advising delegates on how to streamline data migration to 麻豆原创 S/4HANA with 麻豆原创 Business Transformation Center. , Customer Collaboration Manager, will tackle the range of support options available through 麻豆原创, including Live Support Channels, Built-In Support, and 麻豆原创 for Me.

Furthermore, . SVP & Head of 麻豆原创 Industries Digitalization, will look at the support offered by 麻豆原创 Business Suite for 25 industries, while Sarah Brunet-Clich茅, Manager: Content Success and Adoption, teams up with Anastasiya Guba, Head of the Content Office at 麻豆原创 Global Content Group, to discuss how business content and accelerators, powered by AI capabilities, can simplify implementation, enhance agility and deliver faster value for organisations across the globe.

Hands-on 麻豆原创 SE booth experience, a first for 麻豆原创HILA

In addition to expert content, for the first time ever, 麻豆原创 SE will also be hosting an interactive booth at 麻豆原创HILA, offering attendees a hands-on learning experience with 麻豆原创 solutions. Delegates can expect live mini-sessions, expert Q&As and practical demonstrations designed to help businesses get the most out of 麻豆原创 technology.

Featured interactive sessions will include:

• Ask Me Anything with Stefan Steinle 鈥� A candid Q&A session on 麻豆原创 Customer Support, Cloud Lifecycle Management, and best practices for optimising 麻豆原创 solutions.
• Mastering 麻豆原创 for Me 鈥� Get a deep dive into 麻豆原创鈥檚 personalised digital portal, designed to streamline system access, license management and support interactions.
• Discover 麻豆原创 Built-In Support 鈥� Learn how AI-driven insights and real-time guidance can enhance your 麻豆原创 support experience and business efficiency.
• Leveraging 麻豆原创 Cloud ALM for a Clean Core Strategy 鈥� Explore how 麻豆原创 Cloud ALM supports seamless lifecycle management while maintaining an adaptable, efficient system core.

Why attend 麻豆原创HILA 2025?

鈥淭his year鈥檚 麻豆原创HILA is shaping up to be an unmissable event for anyone invested in the 麻豆原创 ecosystem,鈥� says , CEO of AFSUG. 鈥淣ot only will attendees be able to gain valuable insights with 麻豆原创鈥檚 top experts, they have the opportunity to create meaningful connections with these global executives as well as their local peers and partners. In addition to this, delegates can ensure that they stay ahead of the curve with the latest 麻豆原创 innovations and strategies, while also coming away with practical strategies to drive business success with 麻豆原创.鈥�

Don鈥檛 miss out on this exclusive opportunity to learn from and engage with 麻豆原创鈥檚 best and brightest. Register now at www.saphila2025.com and start planning your 麻豆原创HILA experience today.

For more information or assistance in making the most of your 麻豆原创HILA 2025 experience, reach out to Amanda Gibbs and the AFSUG team. To become an AFSUG member, please visit https://afsug.com/membership-information/.

The post Why You Can鈥檛 miss 麻豆原创HILA 2025: Exclusive Access to 麻豆原创 experts, Cutting-edge Insights and More! appeared first on 麻豆原创 Africa News Center.