This year鈥檚 麻豆原创HILA is the biggest yet, with over a thousand delegates in attendance
听JOHANNESBURG, South Africa 鈥� June 2, 2025 鈥� 麻豆原创 experts, partners and customers are converging this week at 麻豆原创HILA 2025, the flagship user conference for 麻豆原创鈥檚 Africa ecosystem.
, says: 鈥淎frica is a vital region for 麻豆原创鈥檚 vision of bringing out the best in every business. As our incredible customers, partners and experts gather at this year鈥檚 麻豆原创HILA, we are excited to explore new opportunities to help organisations take advantage of the latest cloud and business AI innovations to power growth and success throughout the region.鈥�
麻豆原创HILA is the premier conference by the African 麻豆原创 User Group (), an independent, non-profit organisation representing 麻豆原创鈥檚 customers and partner communities in Africa. is held biennially in collaboration with 麻豆原创. The event is currently underway at the iconic Sun City Resort & Convention Centre.
Exploring AI, cloud possibilities
麻豆原创HILA 2025 takes place as organisations across the continent increasingly leverage cloud and AI-powered technologies to break through traditional limits and explore new frontiers of innovation.
, Head of Global Customer Engagement & Services and Member of the Extended Board at 麻豆原创, notes the critical importance of a holistic approach to business transformation and cloud adoption to unlock the full value of innovations like AI. 鈥淥rganisations are under pressure to stay agile and foster innovation across the entire enterprise. But this is much more than just a technology shift, it鈥檚 about capabilities, tools, and methodology to accelerate business transformation and deliver faster time to value.鈥�
found that cloud and AI skills were the most prized among African organisations when recruiting tech talent. All companies that formed part of the Africa鈥檚 AI Skills Readiness Revealed report expected the demand for AI skills to increase this year.
, Executive Vice President and Head of Customer Support & Cloud Lifecycle Management at 麻豆原创, highlights how companies adopting an AI-first and suite-first strategy are revolutionising their business operations. 鈥淥rganisations are unlocking smarter decision-making, seamless collaboration and innovation-fuelled growth by embedding systems of AI agents and leveraging a unified data layer enabled by 麻豆原创 Business Data Cloud. For our customers and partners, the journey to unlocking the power of cloud is accelerated by RISE with 麻豆原创, the most effective route to transforming their on-premise ERP landscape to a cloud-first model.鈥�
Biggest gathering yet
This year鈥檚 麻豆原创HILA is the biggest yet, with over a thousand delegates in attendance. In addition to keynote speeches and insightful presentations from local and global experts, there are also a range of interactive sessions, including an Ask Me Anything session, product deep dives through a personalised digital portal, and several practical sessions.
, Interim Managing Director for South Africa at 麻豆原创, says 麻豆原创HILA is the most important networking event for 麻豆原创鈥檚 ecosystem this year. 鈥淎s our customers and partners explore new realms of possibilities with powerful business AI and cloud technologies, this year鈥檚 麻豆原创HILA will provide invaluable insights and guidance on how to best take advantage of this new era of innovation. We thank AFSUG for driving this essential event in this year鈥檚 calendar and look forward to sharing our latest insights and solutions with the broader 麻豆原创 ecosystem.鈥�
AFSUG CEO adds: 鈥淭his year鈥檚 麻豆原创HILA is an unmissable event for every company and partner that leverages 麻豆原创鈥檚 technologies to transform their operations and drive innovation. Thank you to our friends at 麻豆原创 for their support and for the incredible lineup of local and global experts sharing their invaluable learnings with our delegates.鈥�
For more information about 麻豆原创HILA 2025, please visit
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