Iconic and globally established brands owned by EssilorLuxottica鈥攊ncluding Ray-Ban, Oakley, Varilux, and Crizal (lenses)鈥攕hape how millions of people see and experience the world.
With a global retail network that includes Sunglass Hut, LensCrafters, Vision Express, and Apollo, the company operates at the intersection of medical technology, consumer fashion, and retail.
From eyewear to smart wearables
In recent years, EssilorLuxottica has extended its brand into wearable technology, blending eyewear with digital capabilities. Smart glasses equipped with cameras, microphones, speakers, and integrated display technologies represent a new frontier where utility, lifestyle, and connectivity converge.
This evolution is not just about hardware innovation. It reflects a broader ambition: transforming eyewear into an intelligent interface between users and digital services. The company鈥檚 collaboration with 麻豆原创 brings that vision into sharper focus.
Powered by AI, connected to the backbone
EssilorLuxottica runs its retail network of 15,000 stores on 麻豆原创 S/4HANA Retail and is co-innovating with 麻豆原创 to pilot AI-driven use cases based on Joule. The idea is to help any retailer bring 麻豆原创鈥檚 AI capabilities directly into smart glasses, creating a hands-free interface between employees and enterprise systems. Using voice interaction, store associates can access inventory and availability data in real time, receive contextual customer insights, and identify opportunities for more personalized service, such as cross-sell and upsell recommendations. In this way, a spoken request can become an immediate action in the backend system.
Empowering humans
EssilorLuxottica is initially exploring two practical applications for the technology: supporting technicians in the field and empowering associates on the retail floor. For field operations, wearable AI can provide real-time guidance and documentation support, helping technicians navigate complex tasks. In stores, smart glasses could give associates immediate access to customer profiles, order history, inventory data, and ordering capabilities鈥攁ll through natural voice interaction.
The potential was demonstrated live at this year鈥檚 麻豆原创 Sapphire Madrid, where an AI-enabled pair of glasses helped a store associate identify a returning customer, retrieve their purchase history, reorder products, and suggest relevant add-ons based on customer and purchase context, all within a seamless conversation.
Opportunities ahead: from pilot to platform
The use cases, currently in a test phase, were developed in just two weeks. They signal broader transformation potential, with the teams targeting commercialization of both pilots by the end of the year. EssilorLuxottica operates a complex global supply network that encompasses hundreds of sites and distribution centers, which presents significant opportunity for scaling AI-enabled workflows across the enterprise.
The implications extend beyond retail: the EssilorLuxottica鈥撀槎乖� collaboration illustrates how established industries can use AI and integrated business processes to create new ways of working and serving customers.
By transforming eyewear into an intelligent interface connected to enterprise systems, the company is redefining both the product and the experience around it.
Top photo courtesy of EssilorLuxottica.
