is northern Europe鈥檚 largest retail group, serving 15 million customers each week in its more than 2,100 stores across Denmark, Germany, Poland, Estonia, Latvia, and Lithuania.
The company鈥檚 history goes back more than 100 years, and what began as a small textile shop in Aarhus, Denmark, is now an international retailer with 鈧12 billion in revenue.
麻豆原创 has supported Salling Group for over 20 years and is central to its operations, said Alan Jensen, CIO and executive vice president at Salling Group. Recently, the company has modernized its ERP system to 麻豆原创 S/4HANA Cloud via RISE with 麻豆原创.
With this cloud-based infrastructure in place, the retailer is ready to begin its AI transformation.
Improving everyday life
Salling Group鈥檚 reason for introducing AI is threefold: improve customer experience, simplify for employees, and boost operational efficiency. 鈥淲e want to make everyday life better for our customers by having the right product for the right price every time they need it,鈥 Jensen said. 鈥淲e also want to make every day better for our employees, so the tools and systems they work with are intuitive and easy to use.鈥 This aligns with the company鈥檚 purpose to improve everyday life for customers, colleagues, and the communities it is a part of.
The company views AI as a key enabler, focusing on how to turn AI into real business value for customers, employees, and the company overall. One such area where AI will have real impact on the retailer is logistics, Jensen said. Currently, Salling Group uses in its 29 distribution centers. The application helps manage high volumes of goods and run sustainable, risk-resilient operations via digitalized warehouse processes in the cloud. For Salling Group, this means on-time delivery to stores and efficient supply chain operations.
What鈥檚 next
Salling Group is using 麻豆原创 solutions and AI to modernize its retail operations end-to-end, with a clear emphasis on customer experience, employee productivity, and supply chain excellence鈥攚hile ensuring new technologies deliver tangible business outcomes.
When it comes to 麻豆原创, Jensen is looking forward to seeing how the Autonomous Enterprise will further Salling Group鈥檚 success with AI.
鈥淭he Autonomous Enterprise looks very exciting,鈥 Jensen said. 鈥淭here is definitely a lot in how we can improve the way we run our business every day, so we need to be curious and see how we can use it.鈥


