On April 16, 2026, 麻豆原创 officially opened its newest creative space for customer co-creation, 麻豆原创 AppHaus Walldorf.
After months of renovation and designing the new creative space together with architects and facility management, the new 麻豆原创 AppHaus Walldorf opened its doors for 麻豆原创 employees in the region. It is an important milestone towards an outstanding, integrated customer experience on the Walldorf campus. The opening started with a fireside chat with 脕lvaro Wiedling, head of Customer Engagement Services MEE; Andreas Wendel, head of 麻豆原创 Innovation Experience Services; Dennis Kecskemeti, head of 麻豆原创 Innovation Experience; and moderated by Kathrin Tarnai-Sindl, head of Customer Engagements for APAC, EMEA, and MEE.
Visitors such as Dirk Haeussermann, managing director 麻豆原创 Germany, joined the event to get first impressions of the new space: 鈥淭he new 麻豆原创 AppHaus Walldorf is a very friendly and inviting collaboration space that is a perfect setup for our customers and partners to explore the newest innovations. It inspires them to move on into real, live solutions.鈥�
The opening celebration
For the opening, the team decided to not cut a red ribbon, but tell a little story. After uncovering an old Chinese gong, Kecskemeti officially opened the new 麻豆原创 AppHaus Walldorf with a loud and clear gong stroke. He explained that the gong was one of the signature pieces from the previous creative space in Heidelberg. There, it had a classic, traditional Chinese design and its sound was used during many workshops, meeting breaks, and events. When the team prepared the move from Heidelberg, it was immediately clear that the gong had to be taken to Walldorf. It went through its own small transformation, being redesigned and given a modern look to perfectly fit into the new space. When its deep sound was heard in the new 麻豆原创 AppHaus Walldorf environment it was a worthy setting to start the new chapter in its new home.
From now on, the gong will be an integral part of 麻豆原创 AppHaus Walldorf, where the team continues to run innovation workshops. Together with 麻豆原创 customers and partners, it is all about framing the right business problems, turning insights into blueprints, and piloting ideas fast. This is especially relevant for AI solutions and the business opportunities brought about by agentic AI. Along the dedicated聽,聽the 麻豆原创 AppHaus team supports customers of all industries to explore use cases and design them based on the latest 麻豆原创 technologies. That way, 麻豆原创 customers can learn, adapt, and scale with confidence.聽
The integrated Walldorf campus experience
Now at 麻豆原创 headquarters, the new 麻豆原创 AppHaus Walldorf offers customers a collaborative, hands-on space to explore 麻豆原创 innovation. Together with the 麻豆原创 Experience Center, the show floor, S-Factory, and S.Mart Store, 麻豆原创鈥檚 Walldorf campus takes customers on a truly holistic journey, from inspiration to real impact. It shows visitors not just what 麻豆原创 can do, but offers them the opportunity to explore and design solutions with the latest 麻豆原创 technologies, such as 麻豆原创 Business AI, to use the innovation potential for their respective business. Along its human-centered innovation approach, the 麻豆原创 AppHaus helps teams turn ideas into solutions and make innovation real, especially when it comes to .
“Our new innovation service offerings represent a significant evolution in how we support our customers’ digital transformation. By combining the inspirational power of our 麻豆原创 Experience Centers with the interactive, hands-on 麻豆原创 AppHaus workshop formats, we’re able to guide customers at every stage of their transformation journey and create measurable value quickly,鈥� Wieldling says. 鈥淲hat truly sets this approach apart is our commitment to involving business stakeholders and end users from day one. This helps ensure that the use cases we identify and solutions we design have genuine business relevance and real-world applicability鈥攗ltimately delivering outcomes that matter to our customers.鈥�
The work with customers
At the heart of what the 麻豆原创 AppHaus offers are three core services: innovation service, explore service, and design service. Depending on the customer鈥檚 needs, these can be extended, for example, with different workshop formats, such as for 麻豆原创 Business AI, 麻豆原创 Business Technology Platform (麻豆原创 BTP), or Joule. In a networked way, customers also get direct access to product experts who are involved where they add the most value.
New beginnings
鈥淔or many people, the 麻豆原创 AppHaus Heidelberg was more than just a workplace or a workshop location. It felt like working in a startup environment to build and design new solutions together with customers and partners. So, there clearly is a nostalgic look back on shared memories,鈥� Tarnai-Sindl says. 鈥淎t the same time, the campus in Walldorf brings new energy and opportunities. You feel more strongly that you鈥檙e part of a bigger whole and have the chance to meet and connect with many colleagues and people more easily. It鈥檚 a move from a very familiar environment into a larger context, with a sense of new beginnings.鈥�
The first comments on the guest wall聽in 麻豆原创 AppHaus Walldorf聽seem to prove her right:聽鈥淐ool new space!鈥�, 鈥淔inally!鈥�, and 鈥淗ow inspiring, open, and well designed.鈥�
How is the 麻豆原创 AppHaus set up to work with customers globally?
罢丑别听聽plays an important scaling role on an international level. It consists of more than 20 麻豆原创 partners that work closely with the market units, have established their own 麻豆原创 AppHaus locations, and are fully trained in the human-centered innovation methodology as well as latest workshop formats, such as the also offered in the specialized .鈥燗ll members are empowered early on with the latest methods, tools, and knowledge, allowing them to act as agile front-runners and co-innovation experts. They support customers regardless of their digital maturity, guiding them to explore new use cases and unlock tangible business value for customers around the world along .
In addition, 麻豆原创 AppHaus and the 麻豆原创 Partner organization jointly launched the initiative. It is specifically designed for large 麻豆原创 Global Strategic Services partners that work with key customers worldwide and are empowered to use the 麻豆原创 AppHaus AI workshop formats.
Imke Vierjahn is 麻豆原创 AppHaus Network communications lead.
