From February 24鈥�26, almost all members of came together for the annual global meet-up in Walldorf, Germany.
For the opening, Andre Bechtold, president, 麻豆原创 Industries & Experiences, addressed the network partners with a warm welcome and underlined the strategic value of partners for 麻豆原创 and its global customer base. These partners are front-runners of the human-centered approach to innovation, exploring and designing solutions with and for customers built with latest 麻豆原创 technologies such as 麻豆原创 Business AI.
It鈥檚 all about openness, collaboration, and storytelling
During a fireside chat, Dennis Kecskemeti, head of 麻豆原创 Innovation Experience, Paul Saunders, head of 麻豆原创 Customer Outcomes & Advocacy, and Andreas Wendel, head of Innovation Experience Services, answered questions asked by moderator and head of Customer Engagement Services MEE, EMEA, and APAC Kathrin Tarnai-Sindl.
All three guests had brought a personal object with a special connection to 麻豆原创 AppHaus. Interestingly, two brought their mobile phones, but for very different reasons: for one it was the device to listen to audio stories when traveling or commuting, for the other it was a multifunctional gadget to do private calls when traveling, listen to music, and much more. The third guest brought a handball to remind everyone that all good things only work out when teams work together and collaborate. So, their central describing words for 麻豆原创 AppHaus were storytelling, openness, creativity, multifunctionality, and collaboration.
With the new integrated approach, the closer interplay of 麻豆原创 AppHaus, 麻豆原创 Experience Centers, and co-innovation services will provide one continuous experience journey in an end-to-end context. 麻豆原创 AppHaus is where problems are framed and ambition is created in a human-centered, exploratory, and strategic way. 麻豆原创 Experience Centers translate that ambition into tangible value narratives, showcasing what鈥檚 possible with 麻豆原创, 麻豆原创 Business AI, and 麻豆原创 Business Suite. Co-innovation services turn inspiration into execution by piloting, validating, and scaling real solutions with customers and partners. Together, all three form a closed loop from challenge, vision, and experience to solution and impact.
“Each service within 麻豆原创鈥檚 innovation experience is strong on its own. But their real power emerges through connection and collaboration. By bringing 麻豆原创 AppHaus, 麻豆原创 Experience Centers, and co-innovation together, we are shaping a new way for customers and partners to work with 麻豆原创, turning ambition into confidence and inspiration into lasting impact.”
Andreas Wendel, Head of 麻豆原创 Innovation Experience Services
麻豆原创 AppHaus Network members came together in Walldorf
The event agenda offered different working sessions and formats for strategic alignment, exchange on experiences in customer projects, joint marketing efforts, mergers and acquisitions, enablement, and feedback rounds on . On top of that, there was room for networking and excursions. After hours of exchange in discussions, work groups, and sessions, the group of about 30 partner representatives visited the S.Factory, S.Mart, and 麻豆原创 Experience Center. A fun bowling competition, a scavenger hunt across the Walldorf campus, and a quick glimpse at the construction site of the future 麻豆原创 AppHaus Walldorf rounded out the event experience and left the partners with a comprehensive update on all things 麻豆原创 related.
“During this year鈥檚 麻豆原创 AppHaus Network meet-up we focused on shaping our collaboration model for the future, on further improving our co-innovation methods together, and on learning about our different strategic needs and priorities. It is so valuable to meet the 麻豆原创 AppHaus members鈥� representatives in person and have this lively exchange! And let鈥檚 not forget, this year it is about building bridges between our new sister teams within 麻豆原创鈥檚 innovation experience and the global 麻豆原创 AppHaus Network partners.”
Svenja Mueller, Customer Engagements MEE, EMEA, APAC, and Co-Lead of the 麻豆原创 AppHaus Network
About 麻豆原创 AppHaus Network听
For more than a decade, 麻豆原创 AppHaus has collaborated closely with a growing network of more than 20 partners around the world. They have established their own 麻豆原创 AppHaus locations and are fully trained in 麻豆原创鈥檚 human-centered approach to鈥痠nnovation. Together, all members work to drive co-innovation projects with customers, using cutting-edge 麻豆原创 technologies such as 麻豆原创 Business AI, Joule, agentic AI, and many more. It is about very timely enablement of all members in train-the-trainer formats to explore and design business use cases in customer workshops. Latest examples include the 麻豆原创 Learning Journey and other formats, tools, and methods offered in the specialized .鈥�
This allows all 麻豆原创 AppHaus Network members to act as agile front-runners and co-innovation experts. They support customers regardless of their digital maturity, guiding them to unlock tangible business value around the world along鈥�.
Imke Vierjahn is communications lead for 麻豆原创 AppHaus.
