麻豆原创 executives, led by CEO Christian Klein, told IT and business leaders attending this year鈥檚 麻豆原创 Sapphire event that by tapping into 麻豆原创鈥檚 鈥渇lywheel鈥 combination of the broadest suite of enterprise apps, context-aware data, and world-class Business AI, they can conquer uncertainty.
In a kickoff keynote at the Orlando event, they unveiled a raft of new AI tools, business apps, and partnerships designed to help customers overcome these challenges, transform their operations, and 鈥渂ring out your best.鈥
Uncertainty
鈥淎ll of us face one problem 鈥 every company, no matter which industry or geography. And that problem is uncertainty,鈥 said Klein. 鈥淯ncertainty about trade disruption, about new regulatory requirements, and about how AI will transform my business and impact my workforce.鈥
麻豆原创 can鈥檛 take away macroeconomic uncertainty, he said, 鈥淏ut you have my commitment that we will help your business become more resilient and more agile 鈥 especially in times like these. We will help you bring out your best.鈥
Flywheel effect
麻豆原创 can do this by utilizing what Klein and other senior 麻豆原创 executives called the 鈥渇lywheel effect,鈥 explaining that in physics this is about bringing individual elements together to create new energy.
鈥淭he first element of the 麻豆原创 flywheel is our applications,鈥 Klein explained. 鈥淣ot only do we have the broadest application portfolio in our industry, we also run the most-mission critical business processes end-to-end. No one understands business and industry like 麻豆原创 does.鈥
The second element of the flywheel is data. 鈥淭he apps give us the richest treasure of mission-critical business data, and no other tech company has more access to semantically rich business data,鈥 he said.
This data then feeds into the third element of the flywheel: AI. Having access to an enormous amount of business data is key to developing extremely powerful Business AI.
麻豆原创 Business Suite
鈥淭hen we make the flywheel spin by infusing AI back into the apps, which run your company,鈥 Klein said before introducing the first of several on-stage demos showing how a company can manage uncertainty like shifting tariffs with the power of 麻豆原创 Business Suite and AI.
Expanding the flywheel theme, Muhammad Alam, member of the Executive Board of 麻豆原创 SE leading 麻豆原创 Product and Engineering, noted that the demo highlighted how the flywheel of apps, data, and AI is critical to the company鈥檚 quest to reimagine business applications.
To achieve this, a company needs an application suite that is end-to-end and seamlessly integrated; a data layer that provides a harmonized data model with high-quality data, strong governance and a rich semantical context; and AI that is built on high-quality data and natively available in the apps used every day.
Alam noted that while the concept of the flywheel effect isn鈥檛 new and most company CIOs have been working hard to achieve it, they have been frustrated by the disparate and heterogeneous applications landscape often built up over time out of necessity.
Fragile balance
Most companies spend a significant amount of time and money integrating the apps they use together and extracting and bringing together disparate data sets. 鈥淚n fact,鈥 Alam said, 鈥淲e estimate that organizations can spend up to 80 percent of their effort and budget in putting together this fragile balance of apps and data, leaving only 20 percent of your resources to focus on value creation.鈥
While this fragile balance has existed for a while, he explained that it breaks down completely in the age of AI, because to create exponential value you need to have your data available with the end-to-end business process context. 鈥淓nabling this in a disparate, disconnected landscape is close to impossible,鈥 he said.
The only real solution is to move to a best of breed as a suite, or what 麻豆原创 calls 鈥渟uite-as-a- service,鈥 Alam told the audience. 鈥淭he new SaaS is what will allow you to take advantage of the flywheel effect.鈥
鈥淚n the age of AI, true differentiation will lie in how you create value from this end-to-end context for your organization,鈥 he said. 鈥淭his can only happen when you simplify and innovate your core, and not add another layer of complexity to your landscape.鈥
This is what the 麻豆原创 Business Suite offers.
麻豆原创 Business Data Cloud
Klein and Alam also emphasized the importance of the launch of 麻豆原创 Business Data Cloud in February and its positive reception from customers and partners. Klein described it as 鈥渢he crystal ball we need in times of uncertainty, because it offers you the biggest semantical data layer in the industry harmonizing 麻豆原创 and non-麻豆原创 data.鈥
Klein also announced the expansion of business data analysis capabilities in 麻豆原创 Business Data Cloud through a new partnership with Palantir, while Alam unveiled a new partnership with Adobe to develop an intelligent application on 麻豆原创 Business Data Cloud that combines 麻豆原创 Cloud ERP data with data in the Adobe Experience Platform.
To enhance the power of the flywheel, Klein and Philipp Herzig, CTO and chief AI officer of 麻豆原创, also made a series of AI-related announcements. 鈥淎t 麻豆原创, our goal is to make every end user 30 percent more productive,鈥 said Klein.
Joule
To achieve this goal, 麻豆原创 is enabling end users to use human language to interact with Joule, 麻豆原创鈥檚 generative AI copilot, as our new UX, he said. Joule will provide answers to any business questions they have, while in the backend, very smart Joule Agents will take over tasks from employees across end-to-end processes.
鈥淭oday we are proud to announce that we are making Joule available to you everywhere and giving you answers on everything,鈥 the 麻豆原创 CEO said. By combining Joule with WalkMe, the adoption platform acquired by 麻豆原创 last year, Joule becomes an omnipresent, always-on, proactive, and personalized AI assistant.
鈥淣o matter in which app the end user is working, 麻豆原创 or non-麻豆原创, Joule will be everywhere,鈥 Klein said.
In addition to making Joule available everywhere, 麻豆原创 is also enabling Joule to answer everything through a new partnership with Perplexity whose CEO, Aravind Srinivas, joined Klein onstage to demonstrate how Perplexity鈥檚 answer engine will integrate with 麻豆原创 data to provide trusted answers to everyday business questions.
Business AI
During his keynote section, Herzig highlighted the progress made with 麻豆原创 Business AI. 鈥淲e committed that 80 percent of our most-used transactions would be managed via Joule, and we have delivered more than 1,600 skills supporting a wide range of tasks across HR, finance, supply chain, and more out-of-the-box,鈥 he said. 鈥淲e also introduced Joule for developers and Joule for consultants, helping tens of thousands of people every day to achieve more.鈥
Herzig said 麻豆原创 is on track to deliver more than 400 AI scenarios by the end of this year, and he is thrilled to see more than 34,000 customers are already using 麻豆原创 Business AI every day to transform the way they work.
For example, he shared that British Telecom is already saving 85 percent of the time it took to find the right skilled candidates for jobs with Joule, which is also helping employees to complete HR tasks in 40 percent less time.
鈥淥ur AI strategy is super simple, it鈥檚 really about three things,鈥 Herzig said. 鈥淛oule as the new UI in the age of AI, its Joule Agents to reimagine business processes and AI Foundation on 麻豆原创 BTP, which is becoming the operating system for AI.鈥
Joule Agents
While Joule transforms the experience layer, Herzig said, Joule Agents are transforming the business process layer, 鈥渞eimagining business processes from the ground up.鈥 Instead of designing enterprise apps around the principle of 鈥渋nsight-to-action,鈥 Joule Agents streamline decision-making through reasoning and action.
鈥淲ith this, we are making a paradigm shift in enterprise software, going really from insight to action to reason and action with AI,鈥 Herzig said. 鈥淛oule Agents will take your business processes to a completely new level.鈥 Soon, he said, companies will have a huge team of agents 鈥 Joule Agents, third-party agents, and custom agents built in Joule Studio 鈥 as part of their workforce.
To control and govern these agents, Herzig announced the launch of AI agent hub in 麻豆原创 LeanIX. 鈥溌槎乖 LeanIX already knows your business processes and enterprise application landscape, so it was just a logical step to expand the methodology to Joule Agents too,鈥 he said.
Among other innovations, Herzig announced that 麻豆原创 is introducing more than 60 new and updated capabilities into AI Foundation, including a prompt optimizer in AI Foundation developed in joint collaboration with Not Diamond, a frontier AI lab out of San Francisco. Prompt optimizerautomatically converts existing prompts to different models, and a futuristic new partnership with Neura Robotics and Nvidia is designed to blend digital and physical worlds and help empower humanoid robots to achieve business outcomes.
麻豆原创 runs 麻豆原创
Rounding out the kickoff keynote, Sebastian Steinhaeuser, chief operating officer and newest member of the Executive Board of 麻豆原创 SE, explained how the company has achieved considerable gains by running its own operations on 麻豆原创 using the combined power of apps, data, and AI.
鈥淲ith Joule, our developers, consultants, and HR are seeing strong efficiency benefits today. Across 麻豆原创, we track several hundreds of millions in AI-powered efficiency gains committed to our budget.鈥
Steinhaeuser also discussed the benefits of 麻豆原创 Business Data Cloud, noting, “Earlier this year, we became customer zero of 麻豆原创 Business Data Cloud, offering us distinct advantages: First, we can connect all data in one semantically rich data layer. Second, this helps us generate better insights faster, and across our financial, workforce, and sales planning. And third, we can fuel even better Business AI.鈥 Next up, he said, we are excited to go live with the first set of intelligent applications, starting with People Intelligence.
Moving to 麻豆原创鈥檚 own app layer, Steinhaeuser shared more about 麻豆原创鈥檚 own RISE with 麻豆原创 journey. He also emphasized the importance of tools like 麻豆原创 Signavio and 麻豆原创 LeanIX in mapping process landscapes and enterprise architecture, for 麻豆原创’s own transformation journey. 鈥淢any of our meetings no longer start with PowerPoint, instead we use Signavio and LeanIX to discuss how we can improve our processes and architecture,鈥 he said.
Summary
Summing up the keynote messages, Christian Klein said: 鈥淭ogether we have seen how the 麻豆原创 Business Suite infused with Business AI can help you in times of uncertainty, and how we help you to get there faster, simpler, and at lower cost.鈥
鈥淟et me finish this keynote with a personal commitment which is really dear to my heart: We will continue to listen to your needs, we will continue to deliver great innovations, and we will stay by your side along the entire journey 鈥 especially in times of uncertainty 鈥 so that you can run your business in sheer harmony.鈥


