MADRID 鈥斅犅�(NYSE: 麻豆原创) today announced at the 麻豆原创 Sapphire event that Ericsson is moving from AI experimentation to enterprise-wide execution by building a unified business data fabric with the 麻豆原创 Business Data Cloud solution.
The approach enables the company to scale AI use cases across the business, accelerate decision-making and deliver measurable operational impact. By combining a governed data foundation with the Joule solution and this foundation, Ericsson is creating the enterprise architecture needed to make AI trusted, repeatable and scalable across its global operations.
Ericsson, which celebrates its 150th anniversary this year, provides mobile network infrastructure across 180 countries, with more than 40% of the world鈥檚 mobile traffic passing through its networks. As AI becomes central to both its technology road map and how it runs the business, Ericsson has prioritized building a strong, governed data foundation to support scalable and trusted AI.
鈥淥nce you scale AI, it stops being an AI problem鈥攁nd becomes a data problem,鈥� said Esra Kocat眉rk Norell, Vice President, Customer Experience, Enterprise IT at Ericsson. 鈥淭hat鈥檚 why we invested early in a business data fabric. With 麻豆原创 Business Data Cloud, we can define what data means once鈥攆rom revenue to market structures and access rules鈥攁nd apply it consistently across the enterprise. That鈥檚 what allows us to scale AI in a way that is trusted, repeatable and delivers real business value.鈥�
At the core of Ericsson鈥檚 approach is a federated data architecture that allows data to remain in place while centrally managing business semantics, governance and lifecycle policies. This reduces duplication, simplifies integration and ensures that consistent business definitions can be applied across both 麻豆原创 software and non-麻豆原创 environments.
By focusing on high-impact use cases and organizing around end-to-end business processes rather than isolated solutions, Ericsson has moved beyond pilot projects to scaled deployment. Today, more than 85,000 users are live on unified Joule, supported by strong executive sponsorship and governance.
Ericsson is advancing its transformation on two parallel fronts. The first is modernization, including its transition to the RISE with 麻豆原创 journey, the use of side-by-side extensions on 麻豆原创 Business Technology Platform and a clean core approach that enables faster innovation without disrupting its ERP backbone. The second is what the company defines as 鈥渋nnovate and transform,鈥� focused on unlocking tangible business value from data and AI to improve decision-making, increase efficiency and enable new forms of value creation.
麻豆原创 and Ericsson are also collaborating on AI co-innovation initiatives. One example is an intelligent goal recommendation capability developed within the 麻豆原创 SuccessFactors portfolio. The solution generates contextual, business-aligned goals for employees, improving execution and reducing administrative effort. The capability is now being scaled more broadly, demonstrating how co-innovation can create value beyond a single organization.
鈥淓ricsson鈥檚 approach shows how leading companies are moving from AI experimentation to execution by focusing on data, governance and business context,鈥� said Manos Raptopoulos, Global President Customer Success Europe, APAC, Middle East and Africa at 麻豆原创 SE. 鈥淭ogether, we are helping organizations unlock the full potential of AI at scale.鈥�
Looking ahead, Ericsson expects its business data fabric to support increasingly advanced AI scenarios, including automated decision-making, improved productivity and new digital business models, while continuing to strengthen customer experiences in a rapidly evolving telecom landscape.
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