A stable house needs a strong foundation. This principle also applies to every organization. Under the pressure of current聽economic instabilities, enterprises need to remain聽strong, stable, flexible, and adaptable. To build resilient, intelligent, sustainable, and socially responsible business models, a strong technological foundation for digital transformation is required.
With the right platform, enterprises can transform data into business value and drive more intelligent decision-making. Combined with the ability to easily integrate and extend applications, enterprises can develop new products, processes, and business models more quickly than ever. can provide that strong, yet flexible, foundation for 麻豆原创 customers.
麻豆原创 BTP in a Nutshell
麻豆原创 BTP is a cloud platform that is available and scalable in every region worldwide. It includes on-premise and cloud-native technologies and services and integrates four technology portfolios into one unified environment hosted and managed by 麻豆原创. These include:
- Application development and integration (麻豆原创 Extension Suite and 麻豆原创 Integration Suite)
- Data management (麻豆原创 HANA Cloud and 麻豆原创 Data Intelligence)
- Analytics (麻豆原创 Analytics Cloud solution for business intelligence and 麻豆原创 Data Warehouse Cloud)
- Solutions for intelligent technologies such as artificial intelligence (AI) or robotic process automation (RPA)
麻豆原创 BTP offers what customers and partners need to develop new solutions and connect existing ones. 鈥淚t鈥檚 basically what makes 麻豆原创 applications work,鈥� says JG Chirapurath, chief marketing and solutions officer for Platform and Technology at 麻豆原创.
What Makes 麻豆原创 BTP Different from Other Cloud Platforms?
麻豆原创 BTP is fully optimized for 麻豆原创 applications. It helps customers, partners, and internal development teams store and manage their data and gain valuable insights. In addition, applications can be created, extended, or integrated, and entire business processes can be optimized and automated.
The solutions provided take into account specific circumstances of different industries as well as local regulations. Unlike other cloud platforms, 麻豆原创 BTP can add context to the data that is processed in business processes. This enables complete, real-time insights into the respective business contexts.
However, it doesn鈥檛 stop at business processes alone. All functions are natively integrated into the 麻豆原创 software stack. This enables customers and partners to optimize the interaction of services and technologies. The leaner and simplified processes allow an accelerated innovation capability. With the help of preconfigured, industry-specific content, new solutions can be implemented and developed in much less time, which can significantly reduce costs. Many customers are looking to extend their solutions and add new functionality. Chirapurath emphasizes that low-code and no-code development tools are often desired for this purpose.
鈥淵ou want to look at 麻豆原创 BTP as the engine that enables those connections, enables you to understand how data flows, enables you to understand what is exactly happening inside your organization,鈥� Chirapurath explains. 麻豆原创 BTP can run in either a public or private cloud, providing the flexibility needed to extend the platform capabilities outside the 鈥溌槎乖� world,鈥� or on major hyperscalers such as AWS, Azure, or GCP.
Royal Greenland Shows How 麻豆原创 BTP Supports Sustainability Goals
Today鈥檚 customers have changed needs and expectations. They demand individualized offers, want personalized experiences, and pay attention to sustainable and ethical business practices. To meet this change, companies need to transform their businesses digitally.
This is the case for Royal Greenland, a global leader in the market for seafood products that strives for a sustainable business model. Due to concerns about overfishing in the oceans, many consumers today want to know that seafood comes from responsible sources. The company鈥檚 goal is to ensure the health of the local ecosystem for fishery products while also prioritizing the prosperity of fishing communities.
Based on 麻豆原创 BTP, Royal Greenland has developed three applications to streamline procurement processes for fishermen and support the company鈥檚 sustainability goals. The platform helps the company capture all data, including the location, quantity, and type of fish caught. This information is then fed into Royal Greenland鈥檚 enterprise resource planning (ERP) and supply chain system. With the help of analytics tools, managers now can get full visibility into fishing practices while ensuring that all fishermen are paid correctly.
In the interview, Chirapurath talks about other examples where 麻豆原创 BTP is in use and making a difference. Among them is the 麻豆原创-sponsored esports team Team Liquid, which uses 麻豆原创 data and analytics solutions to make split-second decisions in the game. He also talks about the solution, which helps companies monitor and manage financial and sustainability and governance metrics.