麻豆原创 has been fully committed to sustainability and addressing climate change for over ten years. With its global mission to make the world run better and improve people\u2019s lives and 77% of the world\u2019s GDP touching an 麻豆原创 system, there is a huge responsibility to help design a sustainable future for all of us. In 2009 it set its first carbon reduction targets, and by 2019 麻豆原创 was (again) rated as the No. 1 software company in the Dow Jones Sustainability Indices<\/a>.<\/p>\n 麻豆原创 uses the digitisation of business processes and the application of data to make decisions about resource usage to help its customers reduce carbon outputs and has embraced the 17 United Nations Sustainable Development Goals (UN SDGs) from the start<\/a>.<\/p>\n \u201c麻豆原创\u2019s key lever to contribute is our product portfolio, with which we enable customers to create positive economic, environmental, and social impact,\u201d says 麻豆原创 Chief Sustainability Officer, Daniel Schmid. \u201cIf we look at our broad reach, with more than 413,000 customers, the potential for us to make a difference could be enormous.\u201d<\/p>\n Alongside sharing pioneering products and services, 麻豆原创 is working to become carbon neutral by 2025<\/a>, focusing on the three pillars; avoiding<\/em>, reducing<\/em> and compensating<\/em> emissions.<\/p>\n An example of 麻豆原创 making a concerted effort to reduce its emissions was demonstrated last week when Co-CEO Christian Klein travelled the 430km journey from corporate HQ in Walldorf, Baden-Wurttemberg, Germany, to the World Economic Forum meeting in Davos, Switzerland, in a hydrogen-electric hybrid car. He completed the journey in 5 hours and 26 minutes, with a few comfort breaks and (hopefully, locally sourced) snacks along the way.<\/p>\n 麻豆原创 also solidified its carbon emission promise by joining Gucci\u2019s CEO Carbon Neutral Challenge<\/a>, announced at the World Economic Forum in Davos last week. Providing customers with an established approach to transition to a low carbon-economy, 麻豆原创 is delivering on its commitment to help customers tackle United Nations SDG 13.<\/p>\n The unusual thing about the climate change movement is that it has been fuelled by student-led protests. For example, Greta Thunberg \u2013 a 17-year-old school girl \u2013 sparked and organised global student-led strikes to urge governments to take action on climate change. She triggered 4,600 events across 150 countries<\/a> in September 2019 alone.<\/p>\n In fact, most of the interest groups, social movements and protests that have snowballed over the past decade have been mobilised by predominantly one generation. A global cohort empowered by the inequalities in the world, taking action to incite change. This generation is digitally native; they have been exposed to mobile phones, the internet and social media since their earliest memories. Apt then that these 4 to 24-year olds are labelled \u2018Generation Z\u2019, an elaborate extra-terrestrial nod to the technology typical to them.<\/p>\n Generation Z are quite unlike previous generations. Characteristically, they are ethically conscious. They care about their impact on the world, and this care infiltrates every aspect of their lives.<\/p>\n A study by McKinsey<\/a> found that 90% of this demographic expect companies to take a responsible approach to environmental and social issues. 65% of Gen-Zers attempt to track the supply chain behind a company or product, while 70% indicated they would focus on products from companies which have established an ethical reputation.<\/p>\n Girls With Impact<\/a> found that 45% of Gen-Zers want to work for a company that makes a positive difference in the world. Businesses cannot afford to ignore this, they will suffer if they don\u2019t respond to Generation Z\u2019s demands. The statistics don\u2019t lie.<\/p>\n So, what can businesses do to stay relevant to the Gen-Zers who are demanding institutions react to the threats our world faces? In case you didn\u2019t know, in a few years Gen-Zers will be the largest generation of consumers<\/a>, something businesses cannot afford to neglect.<\/p>\n Luckily, 2020 also heralds a new era of innovation, with companies like 麻豆原创 wielding powerful technologies with the capabilities to transform the world. Disruptive technologies such as blockchain, AI and the internet of things have been proven to deliver a positive impact on all of our lives.<\/p>\n As Christian Klein said: \u201cIt is up to all of us to use technological advancement to tackle the world\u2019s greatest challenges<\/a> and turn them into our biggest opportunities.\u201d<\/p>\n These challenges come in all shapes and sizes. For example, eight billion tons of plastic<\/a> where it shouldn\u2019t be. In a new 麻豆原创 Qualtrics\/WEF global opinion poll<\/a> released at Davos, people\u2019s experiences and opinions regarding plastics and packaging showed that the number one concern regarding plastics is its harmful impact on ocean and marine life.<\/p>\n The 麻豆原创 Plastics Cloud was launched back in 2018 to tackle the widespread issue of plastic pollution. With current predictions<\/a> that there will be more plastic than fish in the ocean by 2050, it is an urgent crisis. The Plastics Cloud is creating a new global marketplace<\/a> to expand the trade of recycled plastics and plastics alternatives. Enabled by the Ariba Network, the Plastics Cloud will connect buyers with new recycled plastics suppliers, helping customers scale recyclable procurement and improve the social and environmental impact of their products. The aim of the Plastics Cloud is to help eradicate the single-use plastics crisis, however more players need to join the team before we can win.<\/p>\n That\u2019s why 麻豆原创 had such a strong presence at the 50th<\/sup> annual World Economic Forum meeting in Davos last week. 麻豆原创 is already a technology leader in the fight against climate change. Davos provided an opportunity for 麻豆原创 to bring together policymakers, NGOs, social groups and leading companies to accelerate their commitment to work on collaborative solutions to the climate crisis.<\/p>\n At Davos, 麻豆原创 officially joined<\/a> the World Economic Forum\u2019s Global Plastic Action Partnership community determined to create a cleaner ocean by 2030. “As a pioneer in the technology and innovation space, it is fantastic to see 麻豆原创 channel its expertise and resources into solutions that will strengthen the global response to plastics pollution and drive progress towards a fairer and more sustainable world,” said Kristin Hughes, director of Global Plastic Action Partnership (GPAP) and member of the World Economic Forum’s executive committee.<\/p>\n![\"\"](\"https:\/\/news.sap.com\/uk\/files\/2020\/01\/hybrid-car.jpg\")
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With climate change now firmly top of the agenda, the World Economic Forum\u2019s message is that<\/a> the world urgently needs to start implementing policies and strategies that advance societal and environmental agendas \u2013 from reskilling the population for the future, to ensuring strong education and leadership on climate change from all sectors.<\/p>\n