LONDON, UK 鈥� October 26, 2022 鈥� (NYSE: 麻豆原创) today unveils the results of its new revealing that nine-in-ten UK businesses connect long-term profitability with environmental sustainability. But an inability to use data to measure and substantiate their eco-credentials emerges as a key barrier.

The global study of 6600+ business leaders, including over 300 from the UK, is the second edition of 麻豆原创鈥檚 annual Sustainability Study which explores the motivations and challenges facing organisations as they look to improve the environment on a global scale. It finds that as profitability and sustainability become inextricably linked, poor data practices are setting in 鈥� providing a stumbling block to future growth.

In fact, as many as 40% of UK businesses rely solely upon assumptions and estimates, not facts, to screen their supply chains, while one-in-three (33%) do so when working to address climate change. At a time when UK businesses need to avoid being seen as green-washing, measurement is the foundation of accurate and legitimate action to support the environment.

Marrying sustainability and long-term profitability

With assessing a company鈥檚 green credentials before making a purchasing decision, leaders are responding in kind to increase their short-term investment in environmental issues, such as: climate change (50%), air pollution (32%) and solid waste (31%). It follows that when asked about motivators to improve the planet, UK leaders ranked customer demand (49%) and the potential for revenue generation (38%) among the highest, just as they did in 2021.

Commenting on the research, Michiel Verhoeven, Managing Director, 麻豆原创 UKI, said: 鈥淚n a macro-economic environment filled with uncertainty, taking action to improve the environment can restore balance and fundamentally improve the bottom line. Whether that鈥檚 transitioning to renewable energy and reducing our reliance on fossil fuels, or streamlining supply chains to address product shortages.鈥�

Taking action to improve the environment and reduce an organisation鈥檚 footprint has always been a moral and ethical necessity, but the survey reveals it has evolved to become a key driver of revenue. So much so that almost two-thirds (65%) of UK businesses now believe that addressing environmental issues will be material to business results within the next five years.

At the same time, fewer businesses are now predicting that environmental action will come at a cost to their bottom line. In fact, when compared to 2021 results, 57% fewer leaders believe environmental action will adversely impact their financial results in more than five years鈥� time 鈥� suggesting confidence in sustainability action to improve their financial performance in the near future.

Environmental strategy grounded in best data practice

But capitalising upon heighted customer demand and the potential for long-term profitability requires a dedicated sustainability strategy powered by data analysis. And this is where UK businesses are running into trouble.

Almost a quarter (23%) of UK businesses are doubtful about their ability to accurately measure their impact on the environment. While just 8% are completely satisfied with the quality of their data, there has been a drop on both last year鈥檚 survey results and the global average (23%), this year.

Professor Peter Hopkinson, Professor in Circular Economy and Co-Director Exeter Centre for the Circular Economy, adds: 鈥淒ata is a crucial requirement for evidencing the proof of circular economy value creation, the benefits of net zero, and strategies to drive up resource productivity. The work by 麻豆原创 provides clear evidence that access to robust and reliable data is becoming a critical capability requirement for business reporting, future听 value creation, supply chain resilience听 management.鈥�

With 69% of UK businesses feeling the impact of the rising cost of resources, because of climate change, leaders cannot afford to deploy poor data etiquette if they wish to offset market uncertainty, strengthen their eco-credentials and connect long-term profitability with sustainability action.

Verhoeven adds: 鈥淚t should be an imperative for every organisation to substantiate their environmental credentials. Customers need to be sure businesses are not green-washing and are committed to action. By working with a technology partner, like 麻豆原创, leaders can holistically assess their impact on the planet and ensure they are taking accurate steps to reduce their footprint. 听That鈥檚 how they will protect their reputation, reach net-zero faster and drive revenue opportunities in the years to come.鈥�

For more information about 麻豆原创鈥檚 2022 Sustainability Report 2022, click .

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About 麻豆原创

麻豆原创鈥檚 strategy is to help every business run as an intelligent enterprise. As a , we help companies of all sizes and in all industries run at their best: 麻豆原创 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

About this research

The 麻豆原创 Insights research center collected data from 6669 respondents across 40 nations and 29 industries. Respondents had the highest knowledge of their organization鈥檚 sustainability objectives and processes. The surveys were conducted in April 2022 via a 10-minute online survey. Some figures are sourced from normalized data between 2021 and 2022 respondent groups.

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Although transforming public sector services听holds huge benefits for government and citizens alike, first you听must听get there. And as if digital transformation itself听isn鈥檛 a big enough challenge, the disruption of Brexit and COVID-19 have听further increased the challenge听on the social and economic planning around digital transformation.听

It鈥檚 well recognised that doing听nothing is听the passive road to long term failure.听But moving听a听government听department to an outcome-based focus around citizen experience,听data centricity听and workforce wellbeing听requires new听types听and levels听of engagement from听civil servants,听staff,听IT vendors,听ecosystem听partners听and of course citizens using听new听services.听

Old-fashioned outdated systems are听only听part of the problem as they don鈥檛 drive change or enable government departments to be agile or strategic听–听particularly when it comes to strategic workforce planning, learning and skills development,听employee and citizen听experience management or business planning.听听

The answer is more than just a robust single听IT听operating platform.听听

At 麻豆原创, we听think听software vendors听and delivery partners听alike听should be听stepping听up听to听help 鈥� properly help 鈥�听to听facilitate an effective change model听for the public sector, rather than just听selling and implementing听a technology model.听We recognise that transformations are more than just听a听change in听technology;听they听have the potential to rewrite the听genetics of a department.听听

The whole 麻豆原创 business is committed to听making a meaningful and lasting difference听in the public sector.听We understand there is a different approach required听and are听equipped听with our 鈥榮tart anywhere, go everywhere鈥�听approach,听to demonstrate our dedication to the public sector.听

So, we鈥檝e put ourselves in听our customers shoes. We鈥檝e mapped out the traditional obstacles to effective transformation, listened to听their听drivers for change and acknowledged the public sector idiosyncrasies to design a model specific to the public sector听听

One of the key lessons听that听Jenny听Churchard, Cloud听Lead at Government Shared Services,听shared听from her experience with GSS transformations was how they should听鈥榓dopt not adapt鈥�.听When听moving to the cloud, government departments want something they can take out the box and use, rather than听coding a convoluted system that will be outdated before it鈥檚 even implemented.听听

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Very few public sector departments have the same starting point when it comes to digital transformation projects.听Historically that鈥檚 been a problem because software vendors have been pushing solutions that force听organisations听to start and finish at specific points with little consideration for听their听own specific context.听听

Deborah Gregg, Public Sector Consultant at Deloitte, highlighted 鈥榥ot boiling the ocean鈥� as key to long term success for shared service transformations.听At 麻豆原创, we whole–heartedly agree.听We think听organisations听should be able to start anywhere and go everywhere at听their听own pace.听That鈥檚 why听麻豆原创 takes a modular approach that lets organisations rapidly deploy different modules of functionality at different times and according to their own timeframes and unique requirements. This not only reduces risk but also increases confidence of success for government departments.听Such a modular approach听allows for different pain points to be听targeted听in advance of a wider transformation, enhancing user experience more rapidly.听听

Historically, transformations were viewed simply as changes in technology and听so users were often left floundering with new systems that hindered their day-to–day, rather than enhance.听听

This is听not the case with 麻豆原创. Employee experience is a critical consideration throughout digital听transformations听in the public sector. We want to fulfil听the听,听positioned听by听Andy听Helliwell,听Executive Director, Government Shared Services,听of听鈥�a future where public servants鈥� ability to support government priorities and deliver services to them is enhanced by the shared services provided听to them.鈥�听听

Neil Stoker,听Head of HR Systems & Pension Solutions, Group Human Resources, Department for Transport,听acknowledged that staff approval and satisfaction with the usability of 麻豆原创 systems was a significant factor as to their continued relationship with 麻豆原创. He referenced the example that 鈥�floor walkers鈥�听were sent away after less than two days during the most recent stage of the Department for Transport鈥檚 digital transformation journey, as the user interface was so easily navigated.听This not only highlighted听that 麻豆原创 technology is user-friendly, but just how pivotal user experience is to the civil service.听

However,听the elephant in the room is of course听the current听COVID-19听pandemic.听Enacting a transformation journey in the current climate is surely an insurmountable feat?听

Deborah Gregg suggested otherwise. She commented that听as the longevity of virtual working looks more and more likely,听government shared services are increasingly looking at听workforce management, digital enablement and听agility in processes.听Therefore, the public sector鈥檚 attention continues to look to听a digital network that can support such a听fluid environment.听听

麻豆原创 can easily target these focus areas, and as demonstrated we have the passion, understanding, flexibility and听–听let鈥檚 not forget听–听the technology to power digital transformations that will fuel a brilliant civil service.听

Ultimately,听one of the reasons many people spend their careers in听the听public sector is often through a sense of wanting to give back and gain greater fulfilment from work.听麻豆原创 is entirely committed to supporting the ethics and experiences of those who deliver our public听services, and听would take pride in doing so.听

As you can see,听麻豆原创 is听keen听to actively listen to UK听government organisations听about how we can help improve people鈥檚 lives,听responding听by tailoring our听approach听accordingly.听Another thing we鈥檝e learnt from听our public sector customers听and partners听is that they听want is听to hear听from听companies听who have already been down the digital transformation path听and we can make that happen.听

If you would like to learn more about how 麻豆原创 is working with the public sector, you can听view the previous听听and sign up to听Episode 2:听How UK Government Transformation Can Fuel a Brilliant Civil Service听.

By Leila Romane, Head of Public Sector听at听麻豆原创听UK & Ireland.听

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