As global leaders consider a path forward from COVID-19, climate change, geopolitical conflict and supply chain shortages at the World Economic Forum this week, 麻豆原创 Insights finds that UK executives are re-examining their business models to find new approaches to maximise revenue, increase efficiency and reduce risk.

Out with the old, in with the new

With figures showing that the , and GDP declined too, the pressure is mounting on UK leaders to build a resilient business in times of flux. The study by 麻豆原创 Insights reveals that this is leading UK businesses to rethink the rulebook on growth. So much so, that one third (33%) are prioritising sustainability action to accelerate revenue, while nearly two in five (37%) indicate that making operations sustainable is a priority in transforming the efficiency of their business.

This recognition of sustainability as the cornerstone of revenue and efficiency is a departure from the conventional business approach to growth and efficiency. This study reveals that just 28% would turn to new business partnerships to drive revenue today, and only 23% would consider expanding to new markets. While in the list of priorities to streamline and improve how the business operates, sustainability ranks ahead of tried-and-tested strategies, such as increasing business automation (35%); empowering employees to choose their preferred work environment (34%); building dependable supply chains ((33%) and increasing focus on supplier and partner networks (30%).

Fighting off economic risk

It鈥檚 not just in maximising revenue growth or boosting efficiencies that UK leaders are re-examining their business models but in how they view and reduce risk.

The research shows that recent economic uncertainty has led traditional risk factors to be upstaged by those rooted in the crises of COVID-19, ransomware attacks and supply chain shortages. For instance, almost half听 (48%) of UK leaders indicate that mitigating cybersecurity attacks is a priority in reducing risk, while 43% point to strengthening supply chain fragility. This is compared to just 30% who prioritise protection against new market entrants and 27% who view fending off existing competition as a priority in reducing risk.

Furthermore, when asked about future global risks that their business will need to prepare for, UK leaders have three leading concerns: cybersecurity breakdown (42%), economic stagnation (40%) and climate change (38%). As UK businesses seek to fight off the effects of economic instability, the focus on cybersecurity and climate change shows that leaders feel they will be interlinked for the foreseeable future.

Building green shoots through digital

As leaders identify a new roadmap towards revenue growth and efficiency, and reducing risk in the face of economic turbulence, 麻豆原创 Insight鈥檚 research also reveals the most sought after technologies that will support the improvement of business processes. The UK overwhelmingly points towards cloud computing (76%), cybersecurity infrastructure (72%), employee collaboration tools (72%) and business process intelligence (59%) as key priorities. This suggests that these technologies will be critical to leaders that seek to refresh their business models and establish continuity moving forwards.

Commenting on the research, Michiel Verhoeven, Managing Director 麻豆原创 UK & Ireland, said: 鈥淚t鈥檚 a sign of how far we鈥檝e come that sustainability is a leading priority as businesses face economic uncertainty. There鈥檚 no doubt that it can be a key driver of growth, but leaders must be prepared to go all-in or face underwhelming returns.

鈥淎s our research shows, technologies like the cloud or business process intelligence can support UK leaders to improve their processes, and in this case, drive accurate, sustainable decision-making. However, these management systems are yet to be adequately implemented universally, making governance of sustainability goals, and in turn, profitability, increasingly difficult for organisations. But they do not have to do it alone, by partnering with the right technology experts, they can accelerate action and navigate today鈥檚 business challenges with ease.鈥�

To learn more about how businesses are approaching sustainability action, and navigating today鈥檚 economic uncertainty, please visit:

About The Research

The 麻豆原创 Insights Senior Executive Priority study collected data from 11,278 executives from companies with annual revenues of US$50 million or greater across 41 markets and 28 industries. Respondents possessed the highest level of departmental responsibility and oversight, with titles ranging from director to C-suite roles. The responses were fielded from September 2021 through December 2021 via a 10-minute online survey.

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They discuss their personal journeys in the world of ethical business, what impact they are making and share insights as to how we can all do better. Listen to find out about the differences we can make by supporting businesses doing good.

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鈥� Jamie Palmer – Co-CEO and Founder, Social Supermarket
鈥� Cecilia Crossley – Founder, From Babies with Love
鈥� Cemal Ezel – Founder, Change Please
鈥� Kelvin Ward – 麻豆原创 UK & Ireland

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The UK鈥檚 33,860 scale-up businesses contribute 拢1 trillion to the UK economy annually, representing half of the SME economy[1], and the UK is home to more tech unicorns than any other country in Europe[2]. However, these scale-ups are facing a funding shortfall of up to 拢15 billion in 2020 due to lack of investment resulting from Covid-19[3]. With the pandemic accelerating the disruptive role of technology across all industries, the Grow by 麻豆原创 program will arm these fast growth businesses with the tools and resources to maximise this opportunity and provide them with a sustainable platform for growth.

The Grow by 麻豆原创 program provides all the essential back-office business requirements, including enterprise resource planning (ERP) & finance, HR & people engagement, travel & expense management and business analytics. These technologies are typically seen as aspirational for scale-ups so the Grow by 麻豆原创 program removes the barriers to entry and equips them with everything they need to take their business to new heights. This includes ERP capabilities that take full advantage of the cloud, machine learning and advanced analytics, human experience management (HXM) and automation of core processes.

鈥淲e鈥檙e seeing scale-up businesses experience considerable challenges on their growth journey, while also facing a 拢15 billion growth gap due to Covid,鈥� said Brian Duffy, President of 麻豆原创 EMEA North. 鈥淲e believe more than ever that now is the right time to support these fast growth companies in their mission to change the world of business.

鈥淲e鈥檝e all witnessed how vital scale-ups have been to ensuring the world keeps moving throughout the pandemic and we believe that they are key to our post-Covid recovery. 麻豆原创 shares the same vision with these disruptive businesses and we hope that providing access to these world-class technologies in a flexible cloud package will act as a catalyst in helping them turbo charge their growth, boost innovation and compete more effectively in the global marketplace.鈥�

鈥淲ith an ambitious mission to unlock the growth potential of 1,000 scaling tech companies, and to generate $1bn for the UK economy by March 2022, Tech Nation is delighted to see that 麻豆原创 has launched such an exciting package of support for hyper growth companies in the UK,鈥� said Gerard Grech, Founding Chief Executive of Tech Nation. 鈥淭ech scaleups are key to the productivity and health of the economy in the digital age, and supporting these businesses is going to give us the best chance for a successful economic recovery coming out of the pandemic.鈥�

Grow by 麻豆原创 joins the comprehensive portfolio of 麻豆原创 solutions that are helping businesses and individuals cope with the impact of the Covid-19 pandemic. This includes solutions to address disruptions in supply chains, explore new ways of working, support employees and customers with what they need the most and more.

The Grow program by 麻豆原创 is specifically designed for hypergrowth organisations with a +$150m valuation in Funding Series A-IPO. It is currently available for companies based in the UK & Ireland, France, Netherlands, Belgium, Luxembourg and the Nordics.

For more information on Grow by 麻豆原创, a program for hypergrowth companies, visit:

Visit the 麻豆原创 News Center. Follow 麻豆原创 on Twitter at .

[1] The Future of Capital Growth Report –

[2]

[3] The Future of Capital Growth Report –

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In this episode we talk to both the creators of the project, to understand the inspiration behind the collaboration, and the partners who designed such life-changing solutions.

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– Andrew Miller, Keytree
– Gareth Ryan, EY ()
– Laura Atkinson, 麻豆原创
– Rajesh Iyer, Wipro ()
– Sohail Mohammed, 麻豆原创
– Stuart Jameson, HCL
– Umar Khan, 麻豆原创

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