The programme gives the 100% farmer-owned dairy, grains and nutrition business the digital foundation it needs to operate and grow across more than 95 countries.

Corporate separations place significant demands on IT teams, requiring careful planning, precise data management and rigorous execution, all at enterprise scale. Tirl谩n faced an accelerated timeline to meet a non-negotiable divestment deadline while remaining fully operational throughout. In a dairy production environment, where milk is perishable and supply chain continuity is tightly regulated, any disruption carries immediate commercial and compliance consequences.

Noel Liston, IT Transformation Manager, Tirl谩n said, 鈥淒elivering this separation in nine months, while keeping production running throughout, took significant preparation and the right people on the ground. We had confidence in the 麻豆原创 Services team from our experience at Glanbia, and that expertise was critical to delivering on time. Our employees have been able to continue working on systems they already knew, and most importantly, we have continued serving our customers, farmers and communities without interruption.鈥�

The programme involved the migration and establishment of , 麻豆原创 Business Warehouse on HANA, 麻豆原创 Ariba and , alongside the conversion of archived files. The S/4HANA conversion was completed in under five hours, and the HCM conversion in fifteen minutes. Over 30 billion records were analysed, classified and selectively removed, giving Tirl谩n a clean, independent data foundation.

麻豆原创 Services played a central role in the programme, bringing a structured rehearsal methodology to reduce risk ahead of go-live. A copy of the existing environment was created, enabling the team to test and time every step of the process before the real migration began. Two full test cycles and a comprehensive dress rehearsal followed, each increasing the team’s speed and confidence while identifying and resolving potential issues in advance. By go-live, every activity had been tested, timed and refined, and Tirl谩n was transacting on its new 麻豆原创 landscape from day one.

Ray Joyce, Head of Ireland, 麻豆原创 UKI said, “Corporate separations are among the most demanding programmes a business can undertake, particularly when production cannot stop. Tirl谩n’s achievement of maintaining full operations across a nine-month, multi-workstream separation is a strong example of what expert preparation and disciplined delivery can make possible.鈥�

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The post Tirl谩n Prepares for Continued Growth with Independent 麻豆原创 Landscape appeared first on 麻豆原创 UK News Center.

Working alongside 麻豆原创, Microsoft and systems integrators, Centrica is evolving its business model from a traditional energy supplier into a more agile, service-led organisation. This comes at a time when global energy markets are becoming increasingly complex due to the transition to renewables, evolving regulatory and geopolitical pressures, and changing customer demands.   

Darren Miles, CTO, Centrica said, 鈥淭his latest milestone in our partnership with 麻豆原创 reflects the confidence we have in a relationship that has supported us for more than twenty years. As we continue to scale our business, it鈥檚 essential that the technology underpinning our operations gives us a competitive edge and builds on the successes we鈥檝e seen so far. Our work with 麻豆原创 is grounded in trust and mutual value, and this new programme provides an agile digital foundation that will unlock new opportunities for growth and transformation.鈥� 

Scheduled to go live in July 2026, RISE with 麻豆原创 will extend Centrica鈥檚 鈥樎槎乖�-first鈥� strategy across corporate services with an initial implementation in finance. Through the move to the Cloud with 麻豆原创, Centrica will reduce its Total Cost of Ownership (TCO), simplify its landscape and establish a cleaner data core across its primary corporate functions. 

This builds on Centrica鈥檚 February 2026 first go-live with 麻豆原创 Business Data Cloud, which unified and governed 麻豆原创 and non-麻豆原创 data across the organisation, ensuring high-quality data can be used to drive faster, more informed decision-making.  Together, these milestones will provide the foundation for Centrica to scale its adoption of 麻豆原创 Business AI and explore future agentic AI capabilities. 

As part of this next phase, Centrica is implementing  , 麻豆原创鈥檚 Business AI solution, to transform how users interact with 麻豆原创, shifting towards a more intuitive and conversational experience. With integration into Microsoft Copilot already enabled in Centrica, Joule will help provide a familiar interface while enabling productivity gains across employees and AI agents. 

Leila Romane, Managing Director, 麻豆原创 UKI said, 鈥淓nergy companies today are operating in a complex environment, with growing pressure from policymakers and consumers to help meet clean energy targets. In moving to the cloud and adopting 麻豆原创 Business AI, Centrica can navigate current and future energy and climate challenges with digital resilience. Our long-term partnership is going from strength-to-strength, and the foundations are now in place for Centrica to capitalise on the benefits that AI offers.鈥�  

### 

About 麻豆原创  

As a global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创) stands at the nexus of business and technology. For over 50 years, organisations have trusted 麻豆原创 to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit .   

Media Contacts:  

Lawrie Benfield, lawrie.benfield@sap.com, +44 7776 515259  

Sonya Domanski, sonya.domanski@sap.com, +44 734 546 5928

The post Centrica听Adopts RISE with 麻豆原创 to Support AI-Driven Transformation听 appeared first on 麻豆原创 UK News Center.

This year鈥檚 winners demonstrate what is possible when technology is applied with purpose 鈥� creating impact for their organisations, their people, and their customers.

The 2026 winners are: 

AI Excellence Award – Cadent Gas Ltd 

Cadent Gas has partnered with 麻豆原创 to enhance public safety. Built on 麻豆原创 Business Technology Platform, the Dispatch Performance (ESOS) Dashboard provides real-time visibility of gas leakage emergency and repair work orders across the UK. By combining analytics with map-based location intelligence, the solution helps teams spot risks early, prioritise resources, improve response times, and support regulatory compliance. 

Cloud ERP Champion Award – Rolls-Royce SMR 

Rolls-Royce SMR has demonstrated how 麻豆原创 Cloud ERP can support growth in the nuclear energy sector.  Rolls-Royce SMR’s modular reactors offer rapid deployment of clean power and green hydrogen, addressing the high costs and inflexibility of traditional plants.  

Implementing 麻豆原创 S/4HANA Cloud, 麻豆原创 Ariba, and 麻豆原创 Concur had ensured operational excellence, resilience, and data-driven decision-making, supporting global growth and innovation. 

Customer Experience Innovator Award – Cadent Gas Ltd 

Cadent Gas has enhanced its emergency response using 麻豆原创 Service Cloud. By integrating cloud technology, Cadent Gas has improved accuracy, reduced errors, and accelerated engineer attendance, ensuring compliance with regulatory standards and safeguarding life and property. 

Financial Futurist Award – Synthomer plc 

Synthomer has transformed its global finance operations by leveraging 麻豆原创 automation and AI capabilities in partnership with NTT Data Business Solutions. This has resulted in a 50% faster close, reduced manual processes, and improved employee satisfaction, enabling faster and more confident decision-making. 

People Experience Pioneer Award 鈥� Mitie Group 

Mitie has demonstrated how AI can transform HR support by introducing Joule, 麻豆原创鈥檚 AI-powered digital assistant, integrated with 麻豆原创 SuccessFactors. The solution handled more than 13,000 HR interactions in its first month, delivering instant answers and enhancing the employee experience at scale. 

Procurement Visionary Award – Bristol and Weston NHS Purchasing Consortium (BWPC) 

BWPC has transformed procurement into a strategic enabler of better care through 麻豆原创 Ariba. The organisation replaced four legacy systems with a unified platform that integrates finance and stock management, automates processes, and improves spend visibility The transformation is projected to deliver 拢16 million in savings over five years, enhancing patient care. 

Technology Pathfinder Award – EY 

The EY Transformation Realized for 麻豆原创 platform empowers EY-麻豆原创 engagement teams to achieve seamless-end to-end transformations. The solution embraces an integrated and standardised programme delivery, driving success for our joint clients.  

Transformation Impact Award – Centrica 

麻豆原创 Signavio Process Intelligence鈥檚 introduction has provided Centrica with real-time procure-to-pay transparency and root-cause intelligence. This enabled 拢1 million in annual improvement potential and established a sustainable governance model. 

Leila Romane, Managing Director, 麻豆原创 UK & Ireland, said 鈥淐ongratulations to all of this year鈥檚 winners. Their achievements show what is possible when innovation is relevant, purposeful, and delivered with impact. Across the UK and Ireland, our customers are using 麻豆原创 cloud and AI technologies to solve real business challenges, improve experiences, and create new opportunities. It was great to hear how these solutions are making a real day-to-day impact for organisations. These awards give us an important opportunity to celebrate the teams behind that transformation.鈥� 

Thank you to this year鈥檚 judges, Brian Mckenna, Brian Mortimer, Craig Dale, James Bates, Lucy Hammond and Thea Peterson, for their contribution and expertise in reviewing the entries. 

The post 麻豆原创 UK听&听Ireland听Announces 2026 Innovation Award Winners听听 appeared first on 麻豆原创 UK News Center.

London, UK 鈥� April 15 2026 – (NYSE: 麻豆原创) today announces that Colt Technology Services has successfully completed its cloud ERP migration through RISE with 麻豆原创, marking a major milestone in the global telecom provider鈥檚 digital transformation journey.

Colt鈥檚 RISE with 麻豆原创 deployment combines with , Fieldglass, and to unify its ERP estate. The migration has consolidated disparate data sources into one single platform, improving business analytics, decision-making and driving departmental cost savings.

Operating across more than 40 countries, Colt faced operational complexity compounded by a legacy hardware environment and recent business acquisitions. In close collaboration with 麻豆原创鈥檚 Enterprise Cloud Services (ECS) team, Colt pursued a company-wide transformation programme to clean its data core.

This programme enabled Colt to uplift its hardware, move its customer data into the cloud and create a streamlined ERP platform – a single source of truth for all strategic decision making, while creating opportunities for future growth. In embracing the cloud, Colt now covers 80% of its business capabilities through fewer platforms, reducing complexity, simplifying its digital estate, and boosting workforce productivity.  

The migration was projected to require 14-hours in business downtime, but thanks to thorough mock rehearsals and close collaboration between Colt and 麻豆原创 ECS, this was reduced to just 6.5 hours. This minimised disruption, enabled faster customer response times and lowered the need for manual interventions.  

鈥淏y modernising our core systems, we are better equipped to deliver for customers, bring new telco services to market and compete on an international stage,鈥� said Ashish Surti, Chief Digital & Information Officer, Colt Technology Services. 鈥淥ur trusted partnership with 麻豆原创, particularly the support from the 麻豆原创 ECS team in rehearsing and trialling our new environment, has given us confidence in the strength of our new cloud platform. With this digital foundation in place, we are ready to scale and explore new opportunities in AI and automation that will shape the next generation of telecommunications.鈥�

The upgraded platform aligns with Colt鈥檚 strategic business objectives to contribute to a more sustainable future, while also unlocking major network developments to support its customer services. The completed migration lowers Colt鈥檚 environmental footprint with more efficient operations, reduced energy use and fewer hardware refreshes.

鈥淐olt鈥檚 successful cloud migration strengthens its ability to compete on the global telecom stage where reliable, smart connectivity is essential,鈥� said Leila Romane, Managing Director, 麻豆原创 UKI. 鈥淏y unifying its ERP and unlocking clear, strategic data insights across its critical business functions, Colt has the digital foundations to drive future growth, innovate with AI and advance its sustainability ambitions while confidently meeting rising customer expectations.鈥�

Looking ahead, Colt will continue working closely with 麻豆原创 on its long-term digital transformation programme, with plans to adopt AI, expand its cloud footprint and onboard and .

ENDS

About 麻豆原创

As a global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创) stands at the nexus of business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.

For more information, visit .

About Colt Technology Services 

We鈥檙e Colt. We own and operate exceptional digital infrastructure which powers the global AI economy, connects societies, builds communities and transforms lives. 6,000 colleagues across Europe, Asia, and North America share a deep commitment to delivering an outstanding experience and making every interaction effortless for our customers. 

Customers and partners choose our award-winning fibre infrastructure, digital platforms and security solutions, delivered across a network that spans continents and crosses oceans. We鈥檙e Europe鈥檚 largest B2B operator: we connect 40+ countries, 32,000 enterprise buildings, 275+ points of presence, and 12 cable landing stations and we manage eight subsea cable systems. We also co-manage AS3356 – the most widely peered network in the world. 

Founded in London over 30 years ago, we鈥檙e privately funded and driven by values of fairness, inclusion and equity. We鈥檙e known for our urgent call for social and sustainable change and we’re guided by our purpose in everything we do: creating effortless connections and extraordinary outcomes for our customers, communities and people. Be a part of our story: come on over to   or join our amazing communities at , , ,  and  

Media Contacts:

Lawrie Benfield, lawrie.benfield@sap.com, +44 7776 515259

Sonya Domanski, sonya.domanski@sap.com, +44 734 546 5928

The post Colt Technology Services shapes next-gen telco offerings with 麻豆原创 appeared first on 麻豆原创 UK News Center.

United Kingdom 鈥� March 24, 2026 鈥� 麻豆原创 Engagement Cloud鈥檚 latest research reveals a widening gap between the experiences consumers expect and what brands believe they deliver.

New data from the 2026 Engagement Index shows UK consumer expectations have never been higher. More than half (56%) of UK consumers say their favourite brand delivers seamless, connected experiences across channels, while 82% are put off by disorganised interactions that require them to repeat information or be passed between teams.

Yet companies remain confident. Four in five (80%) of UK businesses believe they offer a seamless omnichannel experience. But only one fifth (20%) of companies recognise their experiences still aren鈥檛 fully connected 鈥� despite consumers making their expectations clear.

At the same time, 45% of consumers say brands 鈥渄on鈥檛 understand them as people.鈥�

This misalignment 鈥攃onsumers feeling the disconnect while most businesses fail to recognise it 鈥� is the Engagement Divide. Closing it is critical to creating repeat customers and brand advocates.

Some brands are already closing this gap. For example, Gibson Inc. uses unified data and real鈥憈ime engagement to ensure customers receive consistent, connected experiences 鈥� the kind consumers say they want.

AI is seen as part of the answer. Four in five (80%) of businesses say AI is essential for retaining customers in 2026. But a third of consumers say their favourite brands use AI in ways that meaningfully improve their interactions.

鈥�Customer expectations are moving at a new speed,鈥� said Sara Richter, CMO, 麻豆原创 Engagement Cloud. 鈥淲ith AI at their fingertips, people compare, decide, and switch in an instant. Those micro moments now determine whether a brand wins or loses the relationship.鈥�

However, AI can only perform as well as the data behind it, and most organisations are still struggling. Almost two thirds (63%) of UK brands cannot use customer data in real time, 64% say their data is too unstructured, and 71% report 鈥榙ark data鈥� they cannot access or use effectively.

This creates friction throughout the customer journey and reinforces the Divide.

Closing it requires a shift: treating engagement not just as a marketing function, but as an enterprise-wide discipline. Every team must operate from a shared, real-time understanding of the customer to avoid the fragmented experiences that alienate them.

Businesses recognise this direction. Most (78%) plan to invest in AI-powered engagement platforms in 2026, and almost a third (31%) cite connecting customer and stakeholder data across marketing, sales, service, commerce and ERP systems as their top priority for the year ahead.

鈥淓ngagement isn’t something one department can fix,鈥� said Mark Ritson, professor and founder, MiniMBA. 鈥淓very team shapes the brand, and real progress happens when they work from the same understanding of the customer. With that shared view, AI can take on the heavy lifting and help deliver the personalised experiences people expect.鈥�

Download the full report:

ENDS

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Methodology
This research was conducted in the UK by Opinium as part of global research among a sample of 2,000 general respondents and 750 senior decision makers in IT, Technology, Marketing, Revenue, Service departments and who work in the Retail, 听Consumer Products & FMCG, Automotive, Manufacturing, Utilities or Wholesale industries.

Only enterprise-level businesses with 500+ employees and with $250m+ annual turnover were surveyed across the United Kingdom (UK). The data was collected from both audiences between 31st December 2025 and 16th January 2026.

About 麻豆原创 Engagement Cloud
麻豆原创 Engagement Cloud helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of 麻豆原创鈥檚 Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel鈥攖urning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth. 鈥�

Media Contacts

Lawrie Benfield,鈥�lawrie.benfield@sap.com,鈥�+44 7776 515259听

Sonya Domanski,鈥�sonya.domanski@sap.com, +44 734 546 5928听

The post UK consumers abandon brands over disconnected experiences 鈥� yet only one fifth of companies see a problem appeared first on 麻豆原创 UK News Center.

Currently exporting to over 90 countries with expansive operations across Ireland, the UK, Portugal, and Jordan, Chanelle Pharma is positioned for continued international growth. To support this ambitious trajectory, the company is modernising its end-to-end operational value chain.听

By听establishing听a robust digital core, Chanelle Pharma will meet higher expectations for听GxP听regulatory compliance while modernising core finance,听manufacturing听and supply chain processes.听

Delivered as a single-phase programme, with a targeted go-live of late 2026, the transformation is being delivered jointly by听Tenthpin听补苍诲听KaarTech. The implementation strategy is strategically sequenced. Chanelle Pharma will deploy 麻豆原创鈥檚 ERP platform first to听establish听a “clean core”听leveraging听麻豆原创 best practices,听immediately听paving the way for the integration of advanced 麻豆原创 Business AI capabilities.听听

The transformation will leverage听Tenthpin鈥檚听sophisticated 麻豆原创听Signavio听processes, which are uniquely optimised for Contract Development and Manufacturing Organisations (CDMOs), ensuring a seamless, high-velocity implementation that maximises strategic value.听

Aiden Dempsey, CIO, Chanelle Pharma, said,听“This strategic partnership with 麻豆原创 marks a pivotal moment in our growth trajectory. We are investing heavily in a scalable digital foundation that will accelerate our time-to-market and drive global manufacturing excellence. 麻豆原创 S/4HANA Cloud and Business AI give us the competitive advantage to pioneer the future of the pharmaceutical industry while maintaining the highest standards of听GxP听compliance.”听

Ray Joyce, Head of Ireland, 麻豆原创 UK&I, said,听鈥淧harmaceutical organisations are听operating听in an increasingly complex environment, where regulation, supply chains and demand can all shift quickly. 麻豆原创鈥檚 Cloud ERP strengthens organisational resilience and governance processes and听provides听data insights from across the business. This empowers Chanelle Pharma to听operate听with agility and remain competitive in a highly regulated global market.鈥�.听

Simon Flowers, Partner,听Tenthpin, said,听“Collaborating with Chanelle Pharma and听KaarTech听on this single-phase transformation allows us to deliver unparalleled value to an industry leader. By utilising听Tenthpin鈥檚听麻豆原创听Signavio听processes, we are enabling Chanelle Pharma to seamlessly integrate 麻豆原创 best practices.听This helps Chanelle Pharma navigate operational and regulatory complexity with greater certainty supported by a resilient 麻豆原创 digital backbone that can evolve with whatever comes next.鈥�听

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About 麻豆原创听

As鈥�a global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥�stands at the鈥�nexus鈥�of business and technology. For over 50 years, organisations have trusted 麻豆原创鈥�to bring out their best by uniting business-critical鈥�operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�www.sap.com.听

About Chanelle Pharma听听

Chanelle Pharma is a global pharmaceutical leader in human and animal health. As an end-to-end, fully integrated partner, the company serves B2B, consumers, and wholesale markets, combining development, manufacturing, and commercialisation under one roof. Chanelle delivers reliable services across the full product value chain, provides immediate access to a broad product portfolio, and drives growth through strategic partnerships. With operations in Ireland, the UK, Portugal, and Jordan, the company supplies high-quality, reliable, and affordable products to more than 90 countries, underpinned by a commitment to innovation, sustainability, and differentiated customer value.听

Media Contacts:听

Lawrie Benfield,鈥�lawrie.benfield@sap.com,鈥�+44 7776 515259听

Sonya Domanski,鈥�sonya.domanski@sap.com, +44 734 546 5928听

The post Chanelle Pharma Partners with 麻豆原创 to Accelerate Global Growth and Advance Pharmaceutical Manufacturing Excellence appeared first on 麻豆原创 UK News Center.

26 February 2026, London, UK: Six in ten UK businesses (60%) say their employees have not completed comprehensive AI training, despite AI investment set to rise by 40% over the next two years, according to research from (NYSE:麻豆原创).

, produced in partnership Oxford Economics, finds that while the average UK business is already generating around 拢2.7 million in returns from AI, many organisations are not equipping employees with the skills, confidence and guidance needed to use the technology responsibly.

The gap in training may be fuelling the rise of so-called shadow AI, with 68% of organisations reporting that staff use unapproved AI tools at least occasionally as part of their day-to-day work. While seven-in-ten businesses have begun reskilling or upskilling staff to help close the emerging AI skills gap, progress is falling behind current rates of adoption.

Katie King, Published Author & CEO of AI in Business said 鈥淪hadow AI isn鈥檛 a sign of resistance, but a sign of enthusiasm. Employees are hungry to use these tools, but this eagerness is seeing some move faster than their organisations can support them. This energy is a huge opportunity for UK businesses, if it鈥檚 guided in the right way. The answer isn鈥檛 to damper this enthusiasm and the solution is reasonably simple. Give people access to approved tools, clear guardrails, and role-specific training. When staff understand how to use AI responsibly, it becomes a source of innovation and confidence rather than risk.鈥�

鈥淎I has become a part of our every working day, and it has to be used responsibly,鈥� said Jon Curtis, Financial Systems Manager at Aspen Pumps. 鈥淲e built a generative AI tool that sorts through hundreds of emails each day, from warranty claims to price enquiries, and flags what needs a human response. It鈥檚 saving huge amounts of time while keeping customers happy. But we鈥檙e also clear with our teams about using the right tools and keeping data secure. We train people to use approved corporate systems, so they get the benefits of AI safely and confidently.鈥�

AI is shifting from the experimentation phase to becoming a tool to drive growth, competitiveness and resilience in organisations. Yet while leaders believe AI can deliver returns faster than other technologies, the report finds just 7% of organisations have adopted an enterprise-wide AI strategy. Without a long-term, robust strategy bringing together data, people, governance and partners, businesses risk missing out on the full value of the technology.

Leila Romane, Managing Director, 麻豆原创 UK&I, said 鈥淎I is fast becoming a key driver of growth for UK businesses. When organisations make the technology part of their long-term strategy, they can innovate faster, scale with confidence and compete globally. It鈥檚 essential to get data foundations right, while giving employees the training, tools and space to experiment safely. That鈥檚 how businesses create a culture of responsible AI adoption from day one. The UK already has the talent, research and entrepreneurial spirit needed to lead in AI. The question now is whether businesses will take a strategic approach and turn this potential into future growth.鈥�

Read the full report here:

Methodology

麻豆原创 commissioned Oxford Economics, an independent research services provider, to script and host an online quantitative survey of respondents fielded between July and August 2025.

The research is based on a representative sample of global businesses. The sample comprised of 1,600 senior executives across eight global markets, including 200 respondents from the United Kingdom. The sample was evenly distributed between midmarket organisations (500 鈥� 1,500 employees) and enterprises (1,500 or more). Respondents were qualified to ensure they were at least director level and above.

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

Media Contacts:

Lawrie Benfield,听lawrie.benfield@sap.com,听+44 7776 515259

Sonya Domanski,听sonya.domanski@sap.com, +44 734 546 5928

The post 6 in 10 UK businesses say employees lack AI training as shadow AI use rises appeared first on 麻豆原创 UK News Center.

麻豆原创 is recognised in the 2026 Gartner庐 Magic Quadrant™ for Personalisation Engines. 麻豆原创 Engagement Cloud now brings 麻豆原创鈥檚 trusted enterprise backbone to the customer experience, enabling organisations to connect customer insight and operational execution in real time. It builds on market-leading personalisation capabilities.

麻豆原创 Engagement Cloud also incorporates AI鈥慹nabled insight to support responsible, efficient scaling of personalised engagement.

As part of this evolution, 麻豆原创 also announced 麻豆原创 Engagement Cloud, enterprise edition, which provides advanced administration, governance, and content and data鈥慶ontrol capabilities for organisations operating across multiple brands, regions, and teams.

鈥淭his approach helps organisations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,鈥� said Joanna Milliken, Head of 麻豆原创 Engagement Cloud.

For example, a global consumer goods company operating dozens of brands and regional teams can manage engagement roles, permissions, and data centrally while allowing local teams to execute the relevant interactions. When inventory levels, fulfillment delays, or service disruptions occur, engagement can adapt without manual coordination across disconnected systems.

Existing capabilities of the 麻豆原创 Emarsys solution remain available within 麻豆原创 Engagement Cloud. Customers can adopt new capabilities incrementally, based on their priorities and readiness. 麻豆原创 Engagement Cloud, enterprise edition, will be available beginning February 19, with additional innovations delivered through 麻豆原创鈥檚 innovation road map.

Visit the . Get 麻豆原创 news via and .

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Media Contacts:

Lawrie Benfield,听lawrie.benfield@sap.com,听+44 7776 515259

Sonya Domanski,听sonya.domanski@sap.com, +44 734 546 5928

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.听 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see听听for additional trademark information and notices.

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This award is听particularly听valuable as听it based听entirely听on听employees鈥� feedback and reviews, with no nomination process.听听

麻豆原创 UK was praised for its flexible hours with ample holiday time,听cutting-edge听technology, constant learning, employee work-life听balance听and supportive teams.听听

This is the third year in a row that 麻豆原创 UK has made the top 10听of Glassdoor鈥檚听Best听Places听to听Work听list听having placed 8th听in听2024 and then 4th听in 2025.听

We听are proud to have won and听would like to extend our gratitude to 麻豆原创 UK & Ireland听team听for continuing to share their experiences, and听for听helping听create听the company culture that was celebrated in our Glassdoor reviews.听

Read about our other recent employee focused awards听here.听

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ETMP is the strategic technology backbone of HMRC鈥檚 tax accounting and payment capability. It supports over 45 tax regimes and is used daily by tens of thousands of staff to manage over 拢800 billion in tax revenue each year.

By moving to the cloud with RISE with 麻豆原创, HMRC will replace its legacy systems and simplify its technology landscape. This collaboration will give HMRC employees better access to analytical data and an improved user interface, which will provide greater confidence in the real time analysis and reporting. The platform will support a more responsive and transparent experience for taxpayers.

As part of its RISE with 麻豆原创 deployment, HMRC will implement 麻豆原创 S/4HANA Cloud, 麻豆原创鈥檚 UK听Sovereign Cloud, 麻豆原创 Business Technology Platform and 麻豆原创 AI Capabilities.

The availability of 麻豆原创鈥檚 UK sovereign cloud capabilities for the majority of its 麻豆原创 solutions provides organisations with localised cloud services tailored to specific requirements, meeting the highest standards of data residency, security and compliance, and creating a secure foundation for future innovation.

鈥淟arge-scale public systems like those delivered by HMRC must operate reliably at national scale while adapting to changing demands鈥�, said Leila Romane, Managing Director UKI at 麻豆原创. 鈥淏y modernising one of the UK鈥檚 most important platforms and hosting it on a UK sovereign cloud, we are helping to strengthen the resilience, security and sustainability of critical national infrastructure.鈥�

The deal also supports the government鈥檚 broader AI ambitions. Together, 麻豆原创 and HMRC will work on defining new AI capabilities aimed at improving taxpayer experiences, surfacing insights faster, automating processes and enhancing decision-making across tax administration.

For more information about RISE with 麻豆原创, please visit听

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About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organisations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥痺ww.sap.com.

Media Contacts:

Lawrie Benfield,听lawrie.benfield@sap.com,听+44 7776 515259

Sonya Domanski,听sonya.domanski@sap.com, +44 734 546 5928

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