Diageo, Maersk, Versuni and Fitcoin select 麻豆原创鈥檚 business-ready innovations to revolutionise business models and accelerate transformation听
Sapphire Barcelona 鈥 May 24, 2023 鈥 Today, at 麻豆原创 Sapphire in Barcelona, Spain, (NYSE: 麻豆原创) unveiled a series of global customer partnerships which show how 麻豆原创 is transforming their strategic business models, supply chains, enhancing customer experiences, creating a foundation for innovation and growth, and positively promoting physical and mental well-being through the launch of a business vitality platform.听
Please find an overview of these announcements below.听听

Diageo makes its largest tech investment to standardise its practises across the world听
, producer of Guinness, Smirnoff and Johnnie Walker, has partnered with 麻豆原创 and in a multi-million-pound programme, which is Diageo鈥檚 largest investment in its technology and services to date.听听
The multi-year programme will help Diageo to:听
- Improve the way it interacts with customers and suppliers, through the implementation of automation and advanced workflow solutions.
- Move its global organisation to one single operating platform, creating efficiency in its IT landscape and technology support model.听
- Transform performance reporting, leading to better insight to maximise trade opportunities.听
- Further digitise its controls and compliance environment creating a more robust and resilient business.听
- Move to standardised ways of operating allowing for greater agility and flexibility in the way we respond to emerging market trends.听
Diageo will implement the new cloud-based model, , across 180 countries, ensuring its IT infrastructure is simplified and supported in a unified way.听听
The business transformation programme will put Diageo at the forefront of customer services and will increase its resilience in a landscape of evolving consumer expectations and a fast-changing economic climate, building a business for the future. This standardisation and automation effort will allow Diageo to track customer orders in real time on a global scale, identifying further commercial opportunities in both the on trade and off trade.听
IBM Consulting, a long-standing partner of 麻豆原创 and Diageo, has been selected to lead the implementation of RISE with 麻豆原创 S/4HANA Cloud.听听

Maersk uses 麻豆原创 Business Technology Platform to accelerate strategic transformation听
The world’s largest container shipping company has made significant progress in its digital transformation by using the to accelerate its strategic direction and automate business processes, increase efficiency and ease of use.听
With a wide range of business areas including container shipping, port terminals, logistics and supply chain businesses, , headquarted in Denmark, operates more than 700 vessels and covers around 343 ports in over 100 countries worldwide. Strategically, Maersk is moving away from being a shipping company to becoming an end-to-end supply chain provider.听听
Specifically, Maersk has used 麻豆原创 BTP to develop and implement applications and solutions in areas such as:听
- Customer Credit Management: Previously, a lot of manual activity was involved in the process, which could lead to errors and delays. Now Maersk uses 麻豆原创 BTP to automate and differentiate their customer credit management process听
- Vendor Account Reconciliation: Maersk used 麻豆原创 BTP’s automation layer and intelligent robotic process automation (麻豆原创 iRPA) to perform automated actions such as scanning emails and extracting attachments, converting unstructured data into structured data, and building validation logic into the rules within the 麻豆原创 BTP platform, thereby reducing manual processes in Maersk’s shared service centres听
- Treasury Guarantees: Previously, this process was quite paper-intensive and could cause data quality issues, which in turn led to delays. Now, through 麻豆原创 BTP, Maersk has automated the process and created two specific roles: bank guarantee applicant and approver. The solution also includes integration with external banks听
- Customer Cargo Release: Maersk also has customers who are cargo customers, i.e., they pay before cargo is released. This requires a very time-sensitive process to ensure that payment has been received before the cargo is released. The workflow is triggered across multiple backend systems. Through built-in AI and process automation in 麻豆原创 BTP, the payment is matched against the invoice, the bill of lading and the container release events. Maersk has created an AI trust quota that automatically authorises if everything is 100% correct听
- Planning and analysis: Maersk’s entire finance, planning and analysis is in the process of being moved to 麻豆原创 Analytics Cloud. This enables Maersk to provide end-to-end financial planning and analysis, including budgeting and forecasting.听听

Versuni creates solid foundation for innovation and growth with 麻豆原创 and TCS听听
, home to some of the world鈥檚 most renowned domestic appliance brands, embarked on a journey to realise a completely new technology landscape within just 18 months. With and as its strategic partner, Versuni managed to migrate to a wall-to-wall 麻豆原创 environment in 55 countries on time. With 麻豆原创 S/4HANA as a solid foundation for innovation and growth.听
Versuni was presented with a major challenge. Within just 18 months, there had to be a solid foundation – a “minimum viable product” – for the company’s operations and continued growth. To achieve this, Versuni launched the Exuviate programme. This is a reference to the process by which animals such as insects, reptiles and some mammals shed their old, too-cramped skin or shell to make room for growth. The programme was based on the principles ‘麻豆原创, unless’ and ‘cloud, unless’, and used RISE with 麻豆原创 to transition to ERP in the cloud. The aim is to create a company that is digitally focused and drives innovation and growth with data-driven decision-making.听
Versuni has relied on 麻豆原创 for more than 30 years by using 麻豆原创’s suite of applications, has benefitted from integrated end-to-end processes, robust data management and advanced analytics and artificial intelligence. Those components are essential for driving innovation, operational efficiency and better insights.听
The biggest challenge was to lay the foundation for running and scaling the business within a very tight timeframe of 18 months. Versuni replaced or removed every system from email to accounting, marketing to production and supply chain to customer-facing systems. This was the largest programme of its kind – anywhere, in any industry.听
The programme included implementing 40 new networks, replacing 4,700 laptops and desktops, 60+ new cloud applications, migrating more than 300 data objects and redesigning 400 reports and 3,500 processes. Versuni succeeded in making the switch to the 麻豆原创 Best of Suite within the deadline. On 1 May 2023, Versuni went live with the new environment globally in one ‘go’.听

Fitcoin launches pilot with University of California听听
A vitality platform developed on 麻豆原创 technology, where people can earn digital coins with exercise, which can be redeemed for healthy rewards, has set foot in the US. The Fitcoin business vitality platform positively promotes physical and mental well-being is starting a pilot with , part of the University of California.听
Fitcoin’s concept is smart and innovative. Users save digital coins (Fitcoins) via an app on their smartphone that they earn by exercising including walking and cycling or by participating in special workshops and sports activities. Users can then exchange the saved Fitcoins for healthy rewards that they choose themselves in the online Fitcoin catalogue on their smartphone.听听
Christian Klein, CEO at 麻豆原创 said: 鈥淎ll over the world, success for our customers requires them to innovate to overcomemarket disruptions, shifting regulatory landscapes, and critical skills shortages. Thepartnerships we鈥檝e unveiled at 麻豆原创 Sapphire showcases the role that our groundbreaking enterprise technologyplays every day to help our customers thrive. Whether it鈥檚 insight-driven automation, simplifying a customer鈥檚 technology platform, or enhancing the customer and employee experience, we鈥檙e here to help our customers navigate the challenges they face.鈥
麻豆原创 Sapphire News Guide 2023听听
More details on all news, launches and updates in the .听
Visit the鈥麻豆原创 News Center. Follow 麻豆原创 on Twitter at鈥.听


