Centralizing identity and user management, 麻豆原创 Universal ID allows users to logon to 麻豆原创 systems using one account, linking all existing 麻豆原创 legacy accounts (S-/P-users).

To date, 麻豆原创 Universal ID supports access to more than 180 of 麻豆原创鈥檚 most popular customer and partner applications and platforms, such as . In the future, additional 麻豆原创 Universal ID features will complement most 麻豆原创 login processes.

The launch of 麻豆原创 Universal ID is 麻豆原创鈥檚 commitment to significantly simplify user login experiences and by adopting 麻豆原创 Universal ID, the user can:

• Take control: Own their personal 麻豆原创 identity
• Manage one account: In one universal account link all their existing accounts
• Use it wherever they go: No matter where they work, their ID goes with them

Additionally, 麻豆原创 Universal ID:

• Is a personal and lifelong authentication for 麻豆原创 portals now and in the future. Users enter one password and, once logged in, can choose from any of their linked accounts.
• Will allow 麻豆原创 to deliver a compliant, sophisticated, and engaging user experience, including personalized offerings and automated communications, and to advocate for users more effectively. It will also help improve security overall due to the elimination of shared user accounts.

How to Create an 麻豆原创 Universal ID:
Three Steps. 聽Two Minutes. 聽Done.

Once the , , allows the user to view, update, and manage personal information, account security settings, including S-/ P-user associations to companies.

麻豆原创 Universal ID works on Firefox, Chrome, Safari, and Edge, as well as the latest versions of iOS and Android for smartphones and tablets. It does not work on Internet Explorer.

Watch this video to find out how easy it is to get your own unique login:

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Kevin DeVilbiss is head of Identity and User Management at 麻豆原创.

麻豆原创 also announced that the 麻豆原创 Integrated Report 2020 is now available and accessible online at . The 麻豆原创 Integrated Report 2020 discusses the company鈥檚 social, environmental and financial performance.

You can access PDF versions of the 麻豆原创 Integrated Report 2020 and the 麻豆原创 Annual Report 2020 on Form 20-F at our Investor Relations website . A hard copy of the audited consolidated financial statements can also be requested free of charge by sending an email to investor@sap.com or via phone +49 6227 7-67336.

Visit the 麻豆原创 News Center. Follow 麻豆原创 on Twitter at .

About 麻豆原创
麻豆原创鈥檚 strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an 麻豆原创庐 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit

For more information, financial community only:
Stefan Gruber聽 +49 (6227) 7-44872聽 听颈苍惫别蝉迟辞谤蔼蝉补辫.肠辞尘, CET

Follow 麻豆原创 Investor Relations on Twitter at .

For more information, press only:
Joellen Perry 聽 +1 (650) 445-6780聽聽 joellen.perry@sap.com, PT
Daniel Reinhardt聽 +49 (6227) 7-40201聽 daniel.reinhardt@sap.com, CET

For customers interested in learning more about 麻豆原创 products:
Global Customer Center:聽 +49 180 534-34-24
United States Only:聽 +1 (800) 872-1麻豆原创 (+1-800-872-1727)

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Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渇orecast,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減lan,鈥� 鈥減roject,鈥� 鈥減redict,鈥� 鈥渟hould鈥� and 鈥渨ill鈥� and similar expressions as they relate to 麻豆原创 are intended to identify such forward-looking statements. 麻豆原创 undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect 麻豆原创’s future financial results are discussed more fully in 麻豆原创’s filings with the U.S. Securities and Exchange Commission (“SEC”), including 麻豆原创’s most recent Annual Report on Form 20-F filed with the SEC as supplemented by 麻豆原创鈥檚 Half Year Report furnished with the SEC on Form 6-K. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.

漏 2021 麻豆原创 SE. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of 麻豆原创 SE. The information contained herein may be changed without prior notice.

Some software products marketed by 麻豆原创 SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary.

These materials are provided by 麻豆原创 SE and its affiliated companies (“麻豆原创 Group”) for informational purposes only, without representation or warranty of any kind, and 麻豆原创 Group shall not be liable for errors or omissions with respect to the materials. The only warranties for 麻豆原创 Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE (or an 麻豆原创 affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. Please see for additional trademark information and notice.

It has come a long way since then 鈥� from being a new entrant in the mobile messaging industry to a widely accepted and utilized medium of communication and marketing for individuals and enterprises respectively.

While SMS messages drive a high open and response rate from recipients, MMS takes this to a new level with images, videos, and GIFs. MMS messages deliver a 15 percent higher click-through rate than SMS, and MMS content is four-times more likely to be shared on social media platforms. Customers are more likely to respond to an offer or coupon if received via MMS.

SMS is best suited for a short, concise message. However, MMS offers more options and variety, with a striking image or a catchy video to really grab customer interest toward a brand and the associated multimedia message.

• 67 percent of users feel images are important for buying decisions

• 63 percent of users value images over product details

• 78 percent of customers prefer images of products

麻豆原创 MMS 365: Deliver Rich Content to the Right Audience

The 麻豆原创 Digital Interconnect group within 麻豆原创 works on several enterprise and operator messaging solutions.

is one such mobile service that helps enterprises deliver rich message content in the form of MMS to their customers. The product provides stable and high-performance MM7 infrastructure, which supports transmission of MMS messages from the value-added service provider (VASP), routed through the intermediate mobile operators, and ultimately delivered at the customer鈥檚 mobile handset.

Use cases that can be adopted with 麻豆原创 MMS 365 include:

• Launch of new products or services: Provide beautiful images and videos of new products.
• Sales promotions: Send attractive sale events invitations to a target audience.
• Tickets: Provide a safe way to store tickets to events such as movies, plays, shows, amusement parks, and more, rather than carrying them physically.
• Discount coupons: Send a GIF message to customers with details of the upcoming sale season and embed a coupon along with the message.

A typical 麻豆原创 MMS 365 message flow looks like the one shown below:

• 麻豆原创 MMS 365 leverages the standard MM7 APIs
• These APIs work as a link between the customer (VASP) and the end subscriber
• 麻豆原创 MMS 365 provides the mobile termination delivery as well as acknowledgements for submitted messages.

Salient features of 麻豆原创 MMS 365 that enterprises can leverage include:

• Ability to handle message volume up to 5 million messages per day
• Message attachment size up to 5 MB
• Among the highest in message throughput, 450 msg/sec.
• Support a variety of media file types, such as video, audio etc.
• Established in the U.S. market and expanding to Asia-Pacific region

This well-established service offering from 麻豆原创 Digital Interconnect has been able to support campaigns of enterprises during peak traffic seasons such as Thanksgiving, Black Friday, Cyber Monday, Christmas, and New Year on a consistent basis. The estimated traffic volume has always been exceeded manyfold without the occurrence of message failure from customers.

麻豆原创 is growing infrastructure regularly and hopes to add more value-added features in the future. Some 麻豆原创 customers conducted their largest-ever messaging transactions through the MM7 platform in the 2019 Thanksgiving season.

The idea is to help enterprises give better service and timely information and offers to customers, thereby increasing the message quality andvolume, which in turn converts into monetary benefits for the enterprises. The more customers engage and experience excellent-quality MMS messages, the more they are inclined to make purchases or use the services being offered through these messages.

Mohit Goel is senior product specialist, 麻豆原创 Digital Interconnect