For , Race to World First is a test of endurance as much as execution. The competition can require teams to compete continuously for weeks against some of the world鈥檚 most complex raid encounters, where fatigue, stress, recovery and coordination can influence performance while coaches still need to make decisions in real time.

That challenge has traditionally been difficult to solve because critical information often sits in separate systems. Gameplay metrics, combat logs, wearable-device signals, player wellness information and operational data can each provide insight. However, when analyzed in isolation, they leave coaches with an incomplete view of how player condition and in-game execution affect one another.

The solution helps Team Liquid bring those signals into a unified, AI-enriched analytics environment. Coaches, analysts and performance experts can view physical readiness, stress indicators, recovery metrics, scheduling context and in-game performance together, helping them identify patterns that are hard to detect across disconnected tools and spreadsheets.

The solution extends the connected data foundation with AI-powered recommendations. By analyzing trends across gameplay, wellness and biometric information, Joule can help coaches surface early warning signs and compare tactics against historical performance patterns. With Joule, coaches can also evaluate whether recovery breaks, role adjustments or strategy changes may help the team sustain precision during progression attempts.

鈥淎s we prepare for Race to World First, having player performance, health and game data in one place changes how we approach coaching and strategy,鈥� said Dr. Jesse Hart, Senior Director of Sports Science and Analytics, Team Liquid. 鈥溌槎乖� Business Data Cloud allows us to make decisions backed by data rather than intuition during one of the most demanding competitive periods of the year.鈥�

麻豆原创 and Team Liquid have collaborated since 2018 on esports performance, analytics and AI innovation, including solutions designed to support competitive preparation and real-time decision-making. 麻豆原创 Business Data Cloud marks the next evolution of that work by showing how connected data and AI can help teams turn fragmented information into action under pressure. The same challenge exists beyond esports: organizations across industries need trusted data, intelligent insights and human expertise working together so people can perform at their best when it matters most.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

At first glance, the space looks like a curated boutique. Clothing racks, soft lighting, and attentive staff set the scene. Pick up an item, and nearby displays can respond. Teams can also follow fitting-room activity and the sales floor in real time.

At the center is the Retail Innovation Lab by NYFW Collections and 麻豆原创, featuring fashion label RE/DONE. 麻豆原创 and N4XT Experiences, which operates NYFW Collections, built the lab as part of our . The store is open from September 11-30. For three weeks, visitors can experience connected retail in SoHo.

The new store is a progression of a three-day pop-up developed with fashion brand Public School New York in February. This season we are expanding the Retail Innovation Lab format to a full-fledged RE/DONE store, open to the public for three weeks. At the heart of it is a private “Command Center,” connecting the sales floor with the operations behind it. The Retail Innovation Lab doubles as an expansion of our 麻豆原创 Experience Centers, offering 麻豆原创 customers and prospects the chance to explore 麻豆原创 software and partner solutions in a real-life setting.

This approach reflects our co-innovation model, which aims to turn collaborative ideas into customer-facing experiences faster so visitors can experience the technology in action and understand its value firsthand. 麻豆原创, N4XT Experiences, and participating fashion brands contribute with their respective expertise. Together, we are developing a store concept that serves as a test bed for retail brands of various sizes.

From display to decision

Start your visit with a scan and opt in to a digital profile. As you browse, nearby displays can update with product details. A styling surface suggests complete looks and complementary pieces. Together, these features connect product discovery and styling in one experience.

In the fitting room, connected technology recognizes each item and size. An associate can respond quickly with another size or suggestion. When you’re ready, choose how to buy. Use your phone, ask an associate, or visit a traditional point of sale. Afterward, a personal digital wardrobe saves looks and keeps the experience going.

Behind the sales floor, the Command Center gathers movement, fitting-room, size, and sales signals. Teams gain a real-time view of customer activity and store performance.

Consider unexpected interest in one size: combined with inventory, merchandising, and replenishment information, that signal can reveal demand earlier. Teams can respond with greater precision. The store becomes a richer source of insight for assortment, inventory, and demand planning.

Co-innovation at the heart of industry

The lab also shows how our approach to co-innovation works. Customers and industry experts contribute their knowledge of operations, markets, and opportunities. 麻豆原创 brings more than 50 years of experience in business processes. It also brings the data, applications, and technology that connect them. Together, they ground innovation in the realities of retail and fashion.

In retail, that collaboration points toward autonomous commerce. Connected customer journeys and intelligent operations can work together within human-defined guardrails. The lab makes this direction tangible on the sales floor.

The same principle guides 麻豆原创’s approach to Industry AI, co-innovated with customers and industry experts. Their real-world knowledge gives AI context for industry processes and business decisions. AI can then understand what a signal means inside a business. It can also connect that signal to the surrounding processes.

That context differs by industry. In fashion retail, customer interactions can guide merchandising and demand. On a factory floor, production data can help teams improve operations. In consumer products, changing demand can inform planning and supply decisions. Each industry helps shape the AI built for it.

That’s the power of Industry AI. It brings an industry’s own knowledge into AI.

From industry expertise to intelligent action

Industry knowledge becomes more valuable when it moves businesses from insight to action. Companies can decide faster and orchestrate more processes across their operations.

That creates a path toward the Autonomous Enterprise. People define ambitions and guardrails; intelligent systems support them and execute more processes with speed, context, and precision. Human expertise stays central. It shapes the decisions and boundaries that move industries forward.

NYFW gives this collaboration a compelling stage. The lab shows how customer experiences and operations can connect in real time. Autonomous commerce brings that connection into focus for retail. Industry AI carries the same principle across industries.

Together, business knowledge, data, and AI create new ways for customers to act on insight.

Andre Bechtold聽is president of 麻豆原创 Industries & Experiences and chief revenue officer of Industry AI聽at 麻豆原创.

The deployment聽brings together聽core聽human resources (HR)聽processes聽on聽a聽flexible聽cloud foundation designed to聽simplify聽HR聽operations, enhance employee experience and聽support聽a聽global workforce.聽

A leader in aerospace, defense and advanced technology solutions, Lockheed Martin is modernizing its聽HR聽landscape by moving from legacy systems to a unified platform. The new environment provides a more connected experience for employees and managers聽while supporting聽greater consistency and operational efficiency聽across the enterprise.聽聽

With聽almost聽60%聽of聽its聽123,000 employees聽being聽engineers, scientists and technologists,聽attracting, developing and retaining highly skilled talent聽at scale聽is聽critical to Lockheed Martin鈥檚聽continued success.聽By creating a single source of truth for workforce data, Lockheed Martin is聽gaining clearer insight into its workforce, enabling聽more informed聽talent decisions.聽

This transformation聽allows Lockheed Martin聽to accelerate its robust applied AI strategy across the workforce聽to help聽employees and managers access information more efficiently and unlock new insights across the employee life cycle.聽

鈥淟ockheed Martin is advancing an聽enterprise-wide聽transformation of exceptional scale and complexity,聽while meeting the rigorous demands of a highly regulated industry,鈥� said聽Thomas Saueressig, Member of the Executive Board and Chief Customer Officer聽of 麻豆原创 SE.聽鈥淭his milestone reflects Lockheed Martin’s commitment to modernizing workforce operations and investing in technologies that support employees, strengthen organizational agility and position the company for future innovation.鈥�

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麻豆原创 麻豆原创 Room; press@sap.com

Top image courtesy Lockheed Martin

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.鈥� Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F. 
漏 2026 麻豆原创 SE. All rights reserved.  
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.  

As one of North America’s largest commercial vehicle manufacturers, DTNA supports a vast ecosystem of dealers, fleets, service providers, and customers. Over the last decade, the company has steadily transformed its digital commerce capabilities, creating a foundation that has enabled growth, improved , and positioned the business for the next generation of innovation.

Building a platform for growth

DTNA’s digital commerce transformation wasn’t driven by a single project or technology investment. It was the result of a long-term, strategic commitment to improving how dealers and customers interact with the business.

The company’s journey began with a basic digital parts-ordering platform to help customers and dealers purchase parts online. While the experience was relatively simple, it helped DTNA establish digital adoption, connect key systems, and build relationships with its dealer ecosystem. Most importantly, it created the foundation for what came next.

As customer expectations evolved, DTNA recognized the need for a more modern and scalable commerce experience. The company invested in the 麻豆原创 Commerce solution, expanded digital capabilities, entered new markets, migrated to , and continuously enhanced the platform over time.

Rather than treating commerce as a one-time project, DTNA embraced a mindset of continuous improvement.

Transformation is about people as much as technology

Technology may enable transformation, but adoption determines whether transformation succeeds.

For DTNA, one of the biggest challenges wasn’t implementing new capabilities. It was helping a large network of dealers and customers embrace new ways of working.

“We spent those years pursuing adoption of the tool, really educating our dealer body and getting their buy-in to start using the tool and introducing it to their customers,” said Brenda King, IT manager for eCommerce and Catalog at DTNA.

That approach remains a cornerstone of DTNA’s strategy today. The company works closely with dealers, gathers regular feedback, and maintains strong collaboration between business and IT teams. According to King, that alignment has been critical to ensuring digital investments translate into business value.

The partnership extends well beyond project delivery. King emphasized the importance of working closely with business stakeholders to identify priorities, evaluate opportunities, and ensure technology investments align with business objectives. Rather than operating in silos, business and IT teams work together to shape priorities, guide investments, and continuously improve the customer experience.

Preparing for what’s next

Today, DTNA is exploring how AI can improve commerce experiences through capabilities like product recommendations, customer assistance, and guided buying experiences. But the company’s approach remains grounded in business value.

“We really look at how AI can help us achieve our business goals,” King said. “It’s not AI for the sake of AI.”

That perspective aligns with a broader trend highlighted in the . As organizations accelerate AI investments, many are discovering that successful innovation depends on strong foundations, clear business objectives, and the ability to connect technology investments to measurable outcomes.

The road ahead: Success built on a strong foundation

The company鈥檚 digital commerce business has achieved approximately 40% compound annual growth over the lifetime of the platform, while digital adoption and customer engagement continue to increase. Today, roughly 30,000 users interact with the platform every day.

Those results were not driven by a single initiative. They were built on years of investment in platform modernization, cloud migration, dealer collaboration, and close alignment between business and IT teams. These foundational investments created the flexibility needed to continue growing while preparing for future innovation.

“Our decision to move to 麻豆原创 Commerce Cloud was critical for us to continue growing,” said King. “It stabilized our infrastructure, gave us access to new capabilities, and created the flexibility we needed to keep evolving.”

DTNA’s experience offers an important reminder for organizations navigating their own transformation journeys: long-term success comes from combining innovation with the right foundation.

To learn more about DTNA’s transformation journey and how the company is preparing for the next phase of AI innovation, watch the webinar

We believe this recognition reflects our ongoing commitment to helping organizations navigate an increasingly complex world of work through innovation, global scale, and AI that helps connect workforce decisions to business outcomes. 

A new era of HCM 

Organizations today face unprecedented workforce challenges.

Skills requirements are evolving rapidly. Workforces are becoming increasingly distributed. Business priorities shift faster than traditional planning cycles can accommodate. At the same time, leaders are being asked to make workforce decisions with greater speed, precision, and confidence. As these pressures increase, the role of HR and HCM technology is fundamentally changing.

Organizations no longer need systems that simply record workforce data or automate HR processes. They need connected, intelligent systems that can help anticipate workforce needs, surface recommendations, remove friction from everyday work, and help people make better decisions. This is why we announced our vision for Autonomous HCM at 麻豆原创 Sapphire in May.

As part of 麻豆原创’s broader vision for the Autonomous Enterprise, Autonomous HCM brings together trusted workforce and business data, embedded intelligence, AI, and HR processes to help organizations respond more effectively to changing workforce needs. The goal is not simply to automate more tasks. It’s to help organizations understand what’s happening, determine what to do next, and execute with greater speed and confidence. Achieving this requires trusted workforce and business data working together to provide the context needed for better decisions and better outcomes. 

Bringing Autonomous HCM to life

Over the past year, 麻豆原创 has continued to invest in capabilities designed to help organizations move more seamlessly from workforce insight to workforce action. From new Joule and AI agents to and , these capabilities help connect workforce intelligence, decision-making, and execution across HR processes. Our acquisition of SmartRecruiters extends this approach to talent acquisition, helping connect hiring decisions to workforce planning, skills intelligence, and the broader employee lifecycle. Next month at at 麻豆原创 Connect, we’ll share new innovations and customer stories that further demonstrate how 麻豆原创 SuccessFactors can help organizations automate work, adapt more quickly to change, and drive better workforce outcomes, ultimately moving towards Autonomous HCM.

Creating measurable impact

Organizations around the world are already working towards this reality.

has embedded AI capabilities within 麻豆原创 SuccessFactors solutions to support employee development, goal setting, recruiting, and career conversations. By giving employees and managers access to AI-assisted tools and insights, Timken is simplifying HR processes, improving employee development conversations, and enabling more informed workforce decisions.

is demonstrating how AI can help organizations move from workforce insight to workforce action. With 麻豆原创 SuccessFactors solutions, the company has streamlined recruiting processes across more than a dozen industries, reducing recruitment duration by 75% and improving hiring efficiency fourfold. AI-generated job descriptions, competency-based interview questions, and workforce insights are helping create a more efficient, consistent, and skills-based approach to talent management.

These examples demonstrate an important shift. AI is no longer limited to providing information. It’s helping employees, managers, and HR teams make better decisions and take action more quickly and effectively.

Looking ahead

We are grateful to our customers whose continued trust and innovation make this recognition possible.

As we look ahead, our focus remains on helping organizations connect workforce insight with action, enabling leaders to make better decisions, respond more quickly to change, and create better outcomes for employees and the business. about our position in the 2026 Gartner庐 Magic Quadrant™ for HCM Suites for 1,000+ Employee Enterprises.

Gartner, Magic Quadrant for HCM Suites for 1,000+ Employee Enterprises, By , , , , , , 31 August 2026 
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner鈥檚 business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. 
Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates. 

As they take hold, organizations are expected to produce sustainability information that is as accurate, traceable, and decision-useful as their financial information. Sustainability reporting, in short, is becoming finance-grade, and the organizations that treat it that way will be the ones that turn disclosure into an advantage.

The challenge: establishing trusted sustainability data

The pressure to disclose has not eased. , more than 70% of investors say sustainability must be integrated into corporate strategy. Sustainability data, in other words, is now central to safeguarding enterprise value.

For most organizations, the challenge is establishing a trusted data foundation that can support reporting, assurance, performance management, and decision-making at enterprise scale.

Too often, sustainability data聽remains聽fragmented across systems, functions, and geographies. Many聽companies聽still rely on disconnected processes and manual reporting, even as assurance expectations rise. 聽found聽that 96% of finance leaders have concerns about the integrity and reliability of their organization’s non-financial data.

Reporting can no longer sit within a single function. Finance, sustainability, operations, procurement, and risk teams must work from a common, governed foundation. And with some organizations reporting against IFRS S1 and S2 for the first time, while others must now map IFRS S1 and S2 requirements onto existing European Sustainability Reporting Standards (ESRS) or  (GRI) disclosures, building a separate process for every framework only multiplies effort, cost, and complexity.

This is a data foundation problem, and it is where 麻豆原创 is positioned to help.

How 麻豆原创 helps organizations meet IFRS S1 and IFRS S2

麻豆原创 provides a聽sustainability suite that helps take organizations from compliance obligation to business value, spanning ESG frameworks and regulatory requirements while embedding sustainability insight into operations and business models.

At its center,  can serve as the single-entry point for audit-ready ESG reporting and sustainability performance management. It helps organizations manage disclosures across IFRS S1 and IFRS S2, ESRS, and other frameworks from one governed foundation that connects sustainability, financial, and operational data. With 麻豆原创-provided IFRS S1 and IFRS S2 metrics available within the solution, organizations can reduce manual effort and strengthen reporting confidence. 

聽complements this by helping to calculate the emissions, energy, and environmental data relevant to聽IFRS S2 climate聽disclosures聽and other ESG reporting frameworks. Crucially, it draws on the same ERP data that runs finance, supply chain, and operations, grounding footprint calculations in verified business transactions rather than estimates or manual inputs.

The principle is聽configure聽once, report across frameworks. Emissions and energy data calculated in聽麻豆原创 Sustainability聽Footprint Management, together with master data configured once in 麻豆原创 Sustainability Control Tower, can serve multiple disclosure obligations. Because IFRS S2 and ESRS E1 are highly interoperable for climate disclosures, a single聽data-collection聽scope can serve both. And as reporting requirements expand globally, 麻豆原创 continuously evaluates regulatory developments and makes the most relevant frameworks available out of the box, so organizations can scale as requirements grow and stay focused on performance and outcomes.聽For聽IFRS S1/S2聽jurisdiction-specific requirements, 麻豆原创鈥檚 partner ecosystem聽is well positioned to聽extend these capabilities to address local reporting needs.

AI extends this further.聽The 聽helps聽translate materiality assessment outcomes into reporting-scope decisions, while the聽 can generate structured, complete report drafts from validated metrics already in the system. Teams聽retain聽full control to review, refine, and聽finalize聽before publication, so organizations can scale efficiently while聽maintaining聽governance, transparency, traceability, and human oversight.

We see this in what our customers are doing. , a value chain technology leader based in Austria, transformed its sustainability reporting with 麻豆原创 Sustainability Control Tower and 麻豆原创 Sustainability Footprint Management, implemented with KPMG Austria. Integrating about 200 to 250 metrics, the company completed its first round of  reporting well ahead of the 2027/2028 mandate. 

As Bernhard Bischof, solution reporting architect at KNAPP AG, put it: “Through our collaboration with 麻豆原创 and KPMG, we are able to realize a resource-efficient and automated approach to sustainability reporting. We rely on innovative software solutions, in particular 麻豆原创 Sustainability Control Tower and 麻豆原创 Sustainability Footprint Management, to make our reporting efficient and sustainable.”

As organizations expand reporting beyond CSRD to include IFRS S1 and S2, the same trusted sustainability data foundation can help reduce duplication, improve consistency, and support more efficient reporting across frameworks.

From audit-ready reporting to performance management

With audit-ready ESG reporting as the starting point, the best value is derived from what trusted data enables beyond disclosure: understanding actual performance, identifying where action is needed, and making sustainability a genuine input to business decisions.

That value shows up across the organization. Trusted sustainability data strengthens governance and risk management, supports investor confidence and transparency, improves business steering, and shapes access to finance, cost of capital, and long-term resilience.  found that 60% of CSRD Wave 1 companies expect ESG assurance to expand their market share or client base.

麻豆原创 Sustainability solutions help move organizations from reactive reporting to proactive performance management. Embedded initiatives can turn strategy from a set of intentions into a portfolio of tracked, measured, and accountable actions, each linked to the metrics and targets that define an organization’s ESG commitments. With that foundation in place, sustainability becomes embedded in enterprise processes rather than a stand-alone reporting activity, applied where decisions are made rather than as a downstream task. This is the foundation of 麻豆原创’s vision for the , where sustainability is embedded in the decisions that run the business.

What organizations should do now

Two priorities stand out for leaders today. First, build a trusted sustainability data foundation, with governance, traceability, and auditability established from the start. Second, prepare to report across multiple frameworks and jurisdictions from one common foundation, rather than building parallel processes for each.

Organizations that establish trusted sustainability data foundations today will be better positioned to meet IFRS Sustainability Disclosure Standards, strengthen governance, support investor confidence and access to capital, and create long-term business value.

For more information, visit:聽

Gunther Rothermel is 麻豆原创 Sustainability chief product officer.

Moving to 麻豆原创 Cloud ERP Private as part of the RISE with 麻豆原创 journey, the company will consolidate its enterprise resource planning (ERP), business process intelligence, and service capabilities in a unified cloud-based subscription model. This creates the foundation to support further growth, optimize processes and integrate new technologies.

鈥淢oving to 麻豆原创 Cloud ERP Private is a strategic decision that goes well beyond IT infrastructure. With RISE with 麻豆原创, we are creating the foundation to run HARTING as a more agile, data-driven business鈥攕tandardizing our global operations, accelerating the integration of new technologies and unlocking the potential of AI across our processes. This contract marks a pivotal step in how we intend to grow and compete over the next decade,鈥� said Philip Harting, CEO, HARTING Technology Group.

麻豆原创 Cloud ERP Private will enable HARTING to transition to a future-proof, scalable and innovation-driven ERP environment. Cloud transformation will allow HARTING to consistently automate and standardize operations and infrastructure, direct IT resources toward value-adding topics and innovation, and continuously benefit from updates and new functionalities. At the same time, RISE with 麻豆原创 opens additional potential in the area of artificial intelligence and data-driven business models, with integrated AI functionalities and new automation options enabling faster, more substantiated data-based decisions. As a long-standing consulting partner, NTT DATA Business Solutions AG will accompany HARTING on its transformation path.

鈥淚ndustrial companies are under real pressure to move faster, operate leaner and integrate AI into their core processes as a present-day advantage. HARTING’s move to 麻豆原创 Cloud ERP Private with RISE with 麻豆原创 reflects exactly the kind of decisive, long-term thinking that separates technology leaders from those who wait, and positions them to scale efficiently and respond to market change with confidence,鈥� said Dirk Haeussermann, Managing Director, 麻豆原创 Germany.

Visit the . Get 麻豆原创 news via  and .

Media Contact:
Mariana Guerrero, +1 786 255 6334, mariana.guerrero@sap.com, ET
麻豆原创 麻豆原创 Room; press@sap.com

Top image courtesy HARTING Technology Group

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

The hand-crafted stringing on the face of the racket, the customized design, the packaging and distribution, and the systems that enable each touchpoint are all part of a global supply chain that ensures the racket gets from the warehouse into the gear bag of the world No. 5 exactly when he needs it.

That journey鈥攆rom raw materials and global suppliers through manufacturing, warehousing, customs, and last-mile delivery鈥攊s a story. And 麻豆原创 helps power it.

The carefully curated racket, along with Wilson鈥檚 shoes, shirt, cap, and shorts de Minaur chooses to wear as he competes at the highest level, are just a few of the thousands of products Wilson manufactures and delivers to athletes and customers around the world.

Behind each product is an interconnected global operation spanning manufacturing, warehousing, retail, e-commerce, and B2B channels and a digital foundation that helps Wilson keep it all moving seamlessly.

Powering a global sporting goods business

Wilson is a global leader in sports equipment and apparel, with a legacy of more than a century of innovation across tennis, basketball, baseball, golf, and other sports. From developing high-performance equipment for the world鈥檚 best athletes to creating products for players at every level, Wilson combines deep sporting expertise, innovation, and craftsmanship to help athletes perform at their best.

For almost two decades, Wilson has trusted 麻豆原创 to run its global operations, connecting hundreds of employees across finance, sales, logistics, warehousing, and other critical retail functions.

Wilson’s 麻豆原创 landscape spans core enterprise resource planning (ERP), supply chain management, data and analytics, procurement, travel, global trade, integration and enterprise architecture. Its current environment includes 麻豆原创 ERP Central Component (麻豆原创 ECC), 麻豆原创 Analytics Cloud, 麻豆原创 Datasphere, , and 麻豆原创 Business Technology Platform, as well as 麻豆原创 Ariba, 麻豆原创 Concur, and 麻豆原创 LeanIX solutions, among others.

And Wilson’s 麻豆原创 digital transformation is continuing. The company is preparing for a major 麻豆原创 S/4HANA transformation beginning in 2027, which will unlock new capabilities across areas such as extended warehouse management (EWM), transportation, quality, and omnichannel operations. As part of its 麻豆原创 S/4HANA journey, Wilson uses Joule to assist with code conversion marking the beginning of introducing into its business operations

One connected foundation for a connected customer experience

Beyond professional athletes such as de Minaur that choose to utilize Wilson to perform on and off the court, Wilson’s global customers interact with the company in many ways鈥攖hrough retail stores, e-commerce, and B2B channels. Behind those experiences is a complex network of products, inventory, orders, warehouses, and business processes that need to work together.

Built for the pace of sport

The world of professional sports moves quickly. A tennis match can turn in a matter of seconds. Consumer goods organizations like Wilson run an equally dynamic and demanding global operation: designing, manufacturing, moving, and selling products to customers and athletes around the world.

A major event, such as a Grand Slam or a Wilson ambassador winning a tournament, can bring heightened demand for the products athletes use and fans want to buy. This requires Wilson to coordinate inventory, production, warehouses, retailers, and e-commerce across markets and respond quickly as demand changes. 麻豆原创 solutions such as 麻豆原创 Extended Warehouse Management, 麻豆原创 Global Trade Services, 麻豆原创 Concur and 麻豆原创 Ariba provide Wilson with the digital foundation to run smarter, operate faster, and respond to the ever-changing demands running a global retail business

This September in New York fans will see Alex de Minaur compete with his trusted Wilson racket and adorn his new customized Wilson kit. What they won鈥檛 see is the integrated ecosystem and the multifaceted journey behind every single racket, every pair of shoes, every piece of apparel鈥攁nd the 麻豆原创 technology powering it.

Tennis is a game of preparation. When I walk onto the court, every detail matters鈥攆rom how the racket feels in my hand to the kit I’m wearing. Knowing that Wilson and the technology behind their business makes sure everything is ready exactly when I need it, that’s the kind of confidence that lets me focus on competing at my best.

Alex de Minaur

Whether it鈥檚 a game of tennis or the demands of a global business, success depends on having everything working in harmony. With 麻豆原创, Wilson can perform at its best.

And on the court, Alex de Minaur knows he can trust that everything is in place when the moment matters most.

For most enterprises, the integration environment they built over the last decade was never designed for what’s being asked of it now. Point-to-point connections, legacy middleware, fragmented tooling across dozens of systems: these were manageable constraints when the work was batch processing and scheduled dataflows.

Agentic AI changes the equation entirely. Autonomous agents need real-time access to data across the full application estate, consistent governance, and an integration layer that can scale without becoming a bottleneck. The organizations that have already modernized their integration foundation are finding that they have a meaningful head start.

麻豆原创 commissioned IDC to conduct an in-depth analysis of organizations using 麻豆原创 Integration Suite, including its advanced event mesh capability. 麻豆原创 Integration Suite is 麻豆原创’s flagship integration platform as a service, delivered on 麻豆原创 Business AI Platform, the unified foundation for 麻豆原创’s AI, data, and integration capabilities.

For this Business Value White Paper, IDC conducted in-depth interviews with eight organizations across manufacturing, consumer products, energy, fintech, healthcare, retail, and transportation 鈥� enterprises with an average of 48,529 employees and $14.53 billion in annual revenue, operating across the U.S., Germany, Denmark, India, and the UK. The results were quantified from actual outcomes, not a modeled composite.

What the IDC Business Value White Paper found: 麻豆原创 Integration Suite customers are achieving a 368% three-year return on investment with an eight-month payback, generating an average of $47,900 in annual benefits per integrated application, or $9.36 million per organization.

Numbers that matter

The IDC Business Value White Paper documents measurable impact across the full breadth of what integration touches in a modern enterprise:

• Integration speed and scale
  • 78% more application integrations
  • 41% less time to complete per application integration
  • 99% more application messages processed
• Operational reliability
  • 58% fewer unplanned outages
  • 35% faster to resolve integration errors
  • 19% fewer integration errors
• Business process automation
  • 49% more business processes automated
  • 21% efficiency gains for business process teams
  • 32% less time to onboard a business partner
• Developer and team productivity
  • 29% improvement in development team productivity
  • 31% faster development life cycle for new applications
  • 32% more efficient application integration teams

These aren’t projections. They are the average outcomes across eight real enterprises, documented through in-depth interviews by IDC analysts Shari Lava, group vice president for AI, Data, and Automation, and Matthew Marden, research vice president for Business Value Strategy.

More than an 麻豆原创 platform

One finding in this study deserves particular attention for customers and partners evaluating 麻豆原创 Integration Suite in mixed-vendor environments: on average, 64% of integrated applications in the study are non-麻豆原创, and 82% of integrations touch at least one non-麻豆原创 application.

麻豆原创 Integration Suite is not an 麻豆原创-only platform. It is the integration backbone for the full, heterogeneous application environment that modern enterprises actually operate, one where 麻豆原创 and non-麻豆原创 systems must work together reliably at scale.

One study participant described what that means in practice: “麻豆原创 Integration Suite is our main connection to the outside world. Every time anyone needs to connect to our 麻豆原创 systems, it goes through [麻豆原创] Integration Suite. It’s our main front door for API access, for data access, for collaborating with us, and for transferring data in and outbound into our 麻豆原创 systems.”

Built for the AI era

The timing of this study matters. Organizations are moving fast on agentic AI, deploying autonomous agents that need to orchestrate, monitor, and act across their entire application estate in real time. Integration is no longer a back-office concern; it is the operational layer on which AI-driven automation either succeeds or stalls.

As part of 麻豆原创 Business AI Platform, 麻豆原创 Integration Suite brings together API management, event-driven architecture through advanced event mesh, and AI-native capabilities 鈥� giving organizations the governance, observability, and real-time connectivity that agentic AI workloads require. That includes native support for MCP, LLM connectivity, and agent-to-agent orchestration, making it a ready foundation for autonomous enterprise processes.

Study participants described this directly. One said: “The real value of [麻豆原创] Integration Suite is the combination of its different capabilities: cloud platform integration, API management, and advanced event mesh. It’s the full set of these capabilities that makes it so important for us.”

Another captured the business case for reliability in AI-driven environments: “What we’re starting to see with 麻豆原创 Integration Suite is a level of reliability and standardization in the integrations we’re building, which enables positive levels of further scalability. We no longer have that kind of point-to-point integration, which had been a risk and a source of technical debt for us.”

Business case is clear

A 368% three-year ROI and eight-month payback is a compelling headline. But what sits behind those numbers is equally significant: enterprises can connect more of their application estate, automate more of their business processes, resolve failures faster, and onboard partners more quickly 鈥� all on a platform that is ready for the AI workloads they are investing in right now.

“We can innovate more with 麻豆原创 Integration Suite because it’s easier and the developers are happier working with the tool. It gives good results, so we continue to build on the foundations we have already created.”

That is the right foundation for what comes next.

.

Sid Misra is chief marketing officer of Technology Foundation for 麻豆原创 Business AI Platform at 麻豆原创.

Source: IDC Business Value White Paper, sponsored by 麻豆原创, The Business Value of 麻豆原创 Integration Suite (Doc #US54820926-BVWP, August 2026) , IDC Business Value Snapshot, sponsored by 麻豆原创, The Business Value of 麻豆原创 Integration Suite (Doc #US54820926-BVS, August 2026)

To earn a TrustRadius Top Rated badge, a product must meet three stringent criteria:

1. At least 10 verified reviews submitted within the past year
2. A trScore of 7.5 or higher
3. A meaningful presence in its category

Every submission passes through TrustRadius鈥� fraud-protection verification process. That means these three wins are a direct reflection of what 麻豆原创 customers experience every day, and they said it loudly and clearly.

What customers are saying

Across sales, service, and commerce, 麻豆原创 customers consistently highlighted the depth of integration, reliability at enterprise scale, and the tangible business impact of AI-powered workflows. These aren鈥檛 features on a road map; they鈥檙e capabilities customers are using today, and the reviews prove it.

麻豆原创 Sales Cloud

鈥淲e had a comparison between 麻豆原创 Sales Cloud, Microsoft Dynamics, and Sales Force Optimization. We selected 麻豆原创 Sales Cloud for three main reasons: 麻豆原创 Sales Cloud meets our requirements the best, especially in comparison with Sales Force; pricing is more attractive; and as we use multiple 麻豆原创 products, the integration between different 麻豆原创 products works well.鈥� 鈥� Verified Reviewer

鈥溌槎乖� Sales Cloud is well suited for predictive analysis and strong integration with ERP, 麻豆原创 S/4HANA. AI-driven recommendations for next best actions.鈥�

麻豆原创 Service Cloud

鈥淭he enhanced service efficiency has unified agents’ workspace by consolidating emails, phone, and chats into a single control panel, eliminating the need for our agents to switch between systems. Also, AI-powered automation has reduced agents’ workload and increased efficiency by initiating automated ticket categorization and “next best action” recommendations.鈥� 鈥� Chris Kithinji, Business Systems Analyst

鈥淲e can add an AI-based model for resolving customer queries without any human effort or intervention. It streamlines the customer support process by simply adding the automation.鈥� 鈥� Kanika Rajpal, Technical Architect

麻豆原创 Commerce Cloud

鈥淚t is actually a cloud-based commerce platform, which is a package with lots of features, and we are using that for our Business to Business, Business to Customer, and even for Business to Business to Customer (kind of selling your product to another business and they are going to connect with the end customer) model. As it is very good to customize the features as per your need, and also we can integrate with other 麻豆原创 products like 麻豆原创 ERP, which is very beneficial to support the described model operation from anywhere.鈥� 鈥� Ajay Thakkar, Software Engineer

鈥淲e switched to 麻豆原创 Commerce Cloud four years ago. The software has simplified our e-commerce processes, particularly inventory management, payment processing, marketing, and general order management. Use of the software has enabled us to ensure a good customer experience across various channels. It has also enabled unlimited interaction between the customer service team and our clients, as well as third-party integration.鈥� 鈥� Denis Bacarella, Digital Marketing Assistant

What’s next: agentic AI across the customer experience portfolio

Winning today鈥檚 recognition motivates us to keep pushing forward. 麻豆原创鈥檚 approach to AI goes beyond chatbots and dashboards.

As Balaji Balasubramanian, president and CPO of 麻豆原创 Customer Experience, put it: 鈥淎I alone is no longer a differentiator. What matters is where intelligence operates inside of a business.鈥�

That philosophy is driving a new wave of agentic AI innovation across all three award-winning products.

now features an email-to-quote capability through a Microsoft Outlook add-in that can automatically populate SKUs from deal and email context, helping to turn a seller鈥檚 inbox into a quoting engine. A new deep research feature can synthesize 麻豆原创 Sales Cloud and 麻豆原创 Service Cloud data with external market intelligence to help supercharge account planning.

is rolling out an Agent Inbox that can consolidate cases, tasks, and service orders into a unified command center with live workload insights. A new Digital Service Agent handoff can intelligently summarize customer intent before ticket creation, helping to reduce friction and improve resolution speed.

is embedding AI directly into catalog management, extracting product details from uploaded documents to help auto-enrich descriptions and improve product discoverability at scale.

Trust as a foundation for innovation

These TrustRadius Top Rated awards confirm what 麻豆原创 has always believed: that great software earns trust through outcomes, not marketing. As we continue to evolve 麻豆原创 Sales Cloud, 麻豆原创 Service Cloud, and 麻豆原创 Commerce Cloud with agentic AI capabilities, the voice of our customers remains our most important compass.

Learn more about 麻豆原创 Customer Experience innovations . Explore the TrustRadius Top Rated methodology at .

Across industries, businesses are already experimenting with AI to automate tasks, improve productivity, and create better customer experiences. The real question now is how do we move from experimentation to enterprise-wide transformation that delivers meaningful business outcomes?

At 麻豆原创, our answer is clear: the next wave of transformation will be driven by聽Industry AI. This belief is also reflected in the evolution of our own organization, as聽Customer Innovation Services evolves into Customer Industry Solutions. This is more than a name change; it represents an expanded mission and a recognition that the future of enterprise AI will be shaped by the combination of technology, deep industry expertise, engineering excellence, and customer-centric innovation.

The opportunity ahead is immense. Analysts estimate that generative AI alone could create between $2.6 trillion and $4.4 trillion in annual economic value globally, while global spending on AI is projected to exceed $630 billion by 2028. Yet, realizing this value will require enterprises to move beyond experimentation and deploy AI in ways that are deeply relevant to their industries.

For years, enterprises have pursued digital transformation through broad platforms and horizontal capabilities that could be applied across functions and sectors. AI has followed a similar trajectory. Large language models (LLMs) and general-purpose AI tools have demonstrated remarkable capabilities and unlocked entirely new possibilities. However, as organizations move beyond pilots and proofs of concept, one thing is becoming increasingly clear: generic AI can only take us so far.

鈥淚n the enterprise world, context is everything. The future of AI lies not in generic intelligence but in intelligence that understands industries, business processes, and how enterprises create value,鈥� said Dominik Metzger, Global Head of Industry AI. “This is where Customer Industry Solutions plays a pivotal role, bringing together deep industry expertise, customer insights, and engineering excellence to bridge the gap between innovation and real-world business impact.”

A manufacturer seeking to optimize its supply chain faces challenges that are fundamentally different from those of a retailer personalizing customer experiences. A bank navigating regulatory requirements operates in a vastly different environment than a life sciences company accelerating research and development. Every industry has its own processes, data models, regulations, and ways of creating value.

This is precisely why Industry AI represents the next frontier of enterprise transformation. The Industry AI portfolio combines the power of AI with deep domain expertise and business context. It understands not only language, but also the nuances of industries and the realities of how businesses operate. It can address industry-specific challenges and deliver outcomes that are measurable, scalable, and relevant to the enterprise.

Building on our strong foundation of customer co-innovation, the Customer Industry Solutions organization brings together deep industry expertise, customer insights, and engineering excellence to accelerate Industry AI at scale. Importantly, we are also bringing together the strengths of customer innovation and forward-deployed engineering.

This combination is powerful. Customer innovation teams bring a deep understanding of business challenges, industry processes, and customer outcomes. Forward-deployed engineering brings the ability to rapidly build, deploy, and operationalize solutions in complex enterprise environments. Together, these capabilities enable us to bridge the gap between breakthrough innovation and real-world business impact.

Our role is not simply to help customers adopt new technologies. It is to work alongside them to address complex business challenges, rapidly translate ideas into solutions, and help move organizations from AI experimentation to enterprise-wide transformation.

Industry AI also changes the way innovation itself happens. The most valuable insights often emerge from solving real customer challenges. They come from understanding pain points on the ground, identifying opportunities to simplify complexity, and applying AI in ways that create tangible business value. This requires closer collaboration among customers, industry experts, engineers, and product teams than ever before.

This is another critical role that the Customer Industry Solutions organization will play. By working closely with customers across industries and regions, and by systematically capturing insights from the field, we can help inform future product development and accelerate the adoption of industry-specific AI capabilities at scale.

Every customer engagement becomes an opportunity to learn, refine, and build solutions that can benefit entire industries.

Sindhu Gangadharan is head of Customer Industry Solutions at 麻豆原创.

Returning humans to the Moon鈥攁nd building the foundation for an enduring presence in deep space鈥攔equires thousands of people, multiple government agencies, international partners, commercial providers, and highly complex systems to work together with extraordinary precision.

During the 麻豆原创 NOW event in Washington, D.C., Dr. Lori Glaze, associate administrator for NASA鈥檚 Human Spaceflight Mission Directorate, offered attendees an inside look at the Artemis program and the operational discipline behind it. I later joined Dr. Glaze for a conversation about managing complexity, sustaining momentum, and using emerging technology to support mission outcomes.

The discussion offered lessons that extend far beyond space exploration. For public sector organizations and enterprises undergoing their own transformations, NASA鈥檚 experience demonstrates how ambitious goals become achievable: one tested capability, one informed decision, and one coordinated team at a time.

Building momentum one mission at a time

NASA鈥檚 Artemis program is designed as a sequence in which every mission tests capabilities and generates knowledge for the next.

Artemis I, completed in 2022, successfully tested the Space Launch System rocket and the Orion spacecraft without a crew. Artemis II built on that foundation with the first crewed flight of the program, launching four astronauts in April 2026 for a nearly 10-day journey around the Moon before their safe return approximately nine days later.

During the mission, the crew tested Orion鈥檚 life-support and maneuvering systems, traveled farther from Earth than any humans before them, conducted scientific observations, and safely re-entered Earth鈥檚 atmosphere at nearly 24,000 miles per hour.

But the mission was not only about setting records. Every observation, test, and operational decision produced information that NASA can apply to what comes next.

鈥淓ach test flight in this program is going to inform the next steps of our mission,鈥� Glaze said.

NASA is now preparing for Artemis III, targeted for 2027. The mission will test critical rendezvous and docking capabilities between Orion and commercial human landing systems developed by Blue Origin and SpaceX. Those tests are intended to reduce risk before Artemis IV, currently targeted as the program鈥檚 first crewed lunar landing mission in 2028.

This incremental approach offers an important transformation principle: Meaningful progress does not require solving the entire future at once; it requires designing each milestone to validate assumptions, reduce risk, and create a stronger foundation for the next decision.

Standardization creates the capacity to accelerate

Speed is often associated with moving quickly. At NASA, it also means reducing unnecessary reinvention.

Glaze explained that one of the agency鈥檚 priorities is standardizing the architecture supporting future Artemis missions. Although exploration frequently involves building something that has never existed before, NASA also needs repeatable systems and processes that can support a more regular cadence of missions.

鈥淲e want to do this over and over again, so we need to standardize our architecture,鈥� she said. Standardization does not eliminate innovation. It creates the stable foundation upon which innovation can move faster.

NASA relies on an extraordinary range of technologies to support that complexity, including 麻豆原创 solutions. But technology alone does not make a mission like Artemis possible. Its value comes from how effectively it connects people, processes, information, and decisions around a shared objective.

This is equally relevant to organizations modernizing their finance, workforce, procurement, supply chain, and operational systems. When information and processes remain fragmented across different platforms, teams spend significant time reconciling data, navigating interfaces, and recreating decisions.

A connected digital backbone can reduce that friction. It provides a shared operational foundation so that organizations can scale proven processes, introduce new capabilities, and respond to change without rebuilding the enterprise each time.

Complexity demands faster, better-informed decisions

The scale of the Artemis program is difficult to overstate.

NASA must coordinate launch vehicles, spacecraft, landers, spacesuits, scientific instruments, communications, logistics, personnel, budgets, commercial contractors, and international partners. Each element has its own timeline, dependencies, and risks鈥攁nd all of them must ultimately come together at precisely the right moment.

Glaze said NASA is working to streamline decision-making by placing the right expertise closer to the work. Subject matter experts have been embedded with contractors and industry suppliers so that issues can be identified, evaluated, and resolved more quickly. The objective is to shorten the distance between insight and action.

That challenge is familiar across government. Leaders often have access to enormous amounts of information but lack a unified view of what is changing, where pressure is building, or which intervention will have the greatest impact.

Glaze identified this as one of the most promising applications for artificial intelligence: helping teams absorb large volumes of data, understand status across complex programs, and identify the areas that require attention.

For organizations, the opportunity is to move from systems that primarily document what has happened to systems that can help interpret conditions, anticipate risks, and support the next best action.

Autonomy works best when it expands human capability

NASA is already applying autonomous technology beyond administrative processes.

Robotic vehicles exploring the Moon and Mars can evaluate terrain, select safer routes, schedule scientific activities, manage communications, and avoid hazards with limited intervention from Earth. AI can also help researchers analyze the enormous scientific datasets generated by NASA missions and focus their attention on the most valuable discoveries.

These capabilities illustrate an important distinction: autonomy is not necessarily about removing people from the mission. It is about allowing technology to manage complexity at a scale and speed that enables people to make better decisions.

The same principle applies to the Autonomous Enterprise. Embedded AI can help coordinate routine processes, detect emerging issues, and recommend actions while keeping people responsible for judgment, accountability, and mission outcomes.

Partnerships turn ambition into capability

No single organization could accomplish the Artemis mission alone.

NASA鈥檚 architecture brings together government teams, commercial space companies, traditional aerospace manufacturers, international space agencies, scientific institutions, and military partners. Each contributes a specific capability to the larger mission.

For Artemis III, NASA is coordinating with Blue Origin and SpaceX on commercial landing systems. The Orion spacecraft includes a service module provided by the European Space Agency. Future lunar exploration plans also involve mobility systems, habitats, scientific instruments, and infrastructure developed through additional public-private and international partnerships.

This ecosystem is not adjacent to the mission; it鈥檚 how the mission gets done.

For public sector transformation, partnerships can provide specialized expertise and innovation that would be difficult for one organization to develop independently. But successful ecosystems require more than contracting. They require shared objectives, clearly defined responsibilities, trusted information, and mechanisms for making coordinated decisions.

Trust is the ultimate operating system

When I asked Glaze for her most important leadership advice, her answer was direct: surround yourself with smart people and trust them. 鈥淣o one person can do these things,鈥� she said. 鈥淭hey require thousands of people to achieve these amazing things.鈥�

Technology, architecture, and process all matter. But none of them can substitute for teams that understand the mission and are empowered to act.

NASA鈥檚 progress under Artemis demonstrates what becomes possible when a bold vision is supported by disciplined execution. The agency is testing before scaling, standardizing where it can, bringing expertise closer to decisions, using technology to expand human capability, and building an ecosystem around a clearly defined mission.

Whether the objective is returning to the Moon, modernizing a government agency, or transforming a global enterprise, the lesson is the same: the most ambitious outcomes are achieved when people, data, processes, and partners move forward together.

Jamison Braun is senior vice president and managing director for U.S. Public Services at 麻豆原创 America.

NTT DATA is a $30+ billion global leader in AI, digital business and technology services, serving 75% of the Fortune Global 100.

The 麻豆原创 solutions will help NTT DATA replace multiple legacy HR systems with one unified platform for people data and processes, strengthening decision-making, employee experience and workforce planning. 麻豆原创 SuccessFactors solutions will serve as the system of record for people and talent data, working alongside NTT DATA’s existing employee service platform and specialist workforce planning tools. 麻豆原创 Business Data Cloud will connect this data with insights across other business functions.

鈥淭he initiative reflects NTT DATA’s view of talent as a strategic differentiator and AI as a capability that should be embedded across enterprise organizations,鈥� said Stijn Nauwelaerts, Chief People Officer, NTT DATA, Inc. 鈥淯ltimately, this is about creating an environment where our people feel empowered to do their best work, wherever they are in the world.鈥�

The deployment builds on a strategic partnership between 麻豆原创 and NTT DATA spanning more than 36 years, during which NTT DATA has collaborated as an 麻豆原创 platinum partner, global service partner and global reseller for 麻豆原创. In 2025, NTT DATA adopted 麻豆原创 Cloud ERP Private solutions to modernize its core systems.

麻豆原创 SuccessFactors solutions will now be deployed internally at NTT DATA over a 12-month period, with the company applying its own 麻豆原创 expertise to design and roll out the platform. This will create a single, authoritative source of HR data and processes, laying the foundation for faster, more consistent HR services across the organization. Leading its own implementation will also strengthen NTT DATA’s ability to guide clients through AI-driven HR transformation, with firsthand experience of the solutions it delivers.

鈥淣TT DATA is demonstrating how AI and cloud technology can redefine the employee experience,鈥� said Thomas Saueressig, Chief Customer Officer and Member of the Executive Board of 麻豆原创 SE. 鈥淲ith a unified, intelligent HR platform, the company will unlock new levels of productivity and scale a people strategy that supports a connected workforce worldwide.鈥�

Visit the . Get 麻豆原创 news via  and .

Media Contacts:
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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
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Supply chain leaders today operate in an environment where disruptions are constantly changing, customer expectations shift quickly, and the window for effective response keeps shrinking. Organizations need more than digitalization. They need platforms that connect people, processes, data, and business networks鈥攁nd that turn that connectivity into faster, better decisions.

Our vision: Autonomous Supply Chain Management

The next frontier in supply chain is not just connectivity, it is decision intelligence. At 麻豆原创, represents our vision for how organizations will run their businesses in the future, with data, business context, policy, and AI reasoning working together so that the right decisions happen faster, more consistently, and at scale, while human judgment remains central.

is a practical step toward that vision, where people define goals and priorities, AI assistants orchestrate activity across domains, and agents execute the work within governed, end-to-end processes. Enterprises rely on fully autonomous agents to run supply chain processes and decisions within guardrails defined by the organization. Reaction times to disruptions compress from days to minutes. Data collection across organizational silos happens in near real time. Rather than manually collecting and interpreting data, planners receive auto-generated scenarios that are pre-validated and ready for a decision. That speed advantage is transformative.

But the value goes beyond speed. Organizations learn from past decisions and harmonize decision-making across the enterprise, leading to consistently better outcomes over time. AI delivers the greatest value when it is embedded where work actually happens, grounded in deeply integrated processes and trusted data.

Our approach

A truly integrated supply chain platform does more than connect data鈥攊t connects decisions. That is the principle that guides how we have built the , and it is what we believe sets 麻豆原创 apart.

Our breadth across execution, transactions, business networks, finance, and AI is unique. No other vendor brings together operational systems, trusted business data, and intelligence and orchestration in a single, deeply integrated suite. That breadth matters because supply chain decisions do not happen in isolation鈥攁 sourcing decision affects manufacturing capacity, which affects logistics, which affects financial commitments. When those systems are connected, decisions improve across the board.

We organize our platform around three layers. The first is operational systems, including applications such as , , , , , , and . These are where supply chain work happens. The second is trusted business data, anchored by , which aggregates data from 麻豆原创 and third-party sources to help give organizations a unified, real-time view across the enterprise. The third is intelligence and orchestration, delivered through , our AI engagement layer, which brings together agentic AI, embedded analytics, and network-enabled execution to help organizations move from reactive problem-solving to proactive decision-making.

This architecture helps organizations standardize processes across domains, reduce dependence on fragmented point solutions, and improve coordination from sourcing through final delivery鈥攍inking operational, financial, and network outcomes in real time.

Putting innovation into practice

We see demand for capabilities that bring together operational data, business context, and AI-powered insights, and we are actively investing to meet that need. New Joule Assistants are being embedded across planning, manufacturing, logistics, asset management, and supplier collaboration, helping teams act on changes faster and reduce time spent on manual coordination.

Alongside these assistants, we are delivering purpose-built AI agents across supply chain processes, designed to take guided action within defined business guardrails while keeping people firmly in control. These capabilities are becoming available in phases through 2026, aligning with customers鈥� existing 麻豆原创 landscapes.

Delivering real results for customers

Ultimately, in our opinion, recognition like this is only meaningful when it reflects real impact for the organizations we serve. Takeda Pharmaceuticals International AG, a global leader in R&D-based biopharmaceuticals, offers a concrete example of what this looks like in practice. Using 麻豆原创鈥檚 supply chain planning assistant, Takeda has moved from manual root-cause analysis to AI-detected diagnostics and AI-suggested remediation, with automated performance tracking that enables a self-healing supply chain capability.

鈥淎I represents the key enabler for Takeda鈥檚 transformation for the future,鈥� said Rebecca Kaufmann, senior vice president and head of Enterprise Platforms at Takeda Pharmaceuticals. 鈥淲e are combining the 麻豆原创 industry and technology knowledge with our organizational real-life experience. The supply chain planning assistant will provide us with AI-detected root causes and AI-suggested remediation and also automated performance tracking resulting in a self-healing capability.鈥�

Looking ahead

Supply chains don鈥檛 become autonomous overnight. This evolution happens workflow by workflow, expanding automation where it delivers real value, while keeping people firmly in control. Supply chain teams are increasingly looking to spend less time monitoring and firefighting and more time shaping decisions, managing trade-offs, and building resilience.

We are grateful to the many customers, partners, analysts, and 麻豆原创 teams whose collaboration and insights help shape our products and strategy. While we are honored by this recognition, we view it as an important milestone for us rather than a destination. We remain committed to ongoing innovation that helps organizations transform their supply chains into strategic sources of competitive advantage鈥攁nd we thank our customers for their trust in that journey.

Devesh Mishra is GM and chief product officer for 麻豆原创 Supply Chain Management.

*Gartner, Magic Quadrant for Supply Chain Management Suites, Jan Snoeckx, Balaji Abbabatulla, Christian Titze, August 11, 2026.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner鈥檚 business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

The recognition reflects 麻豆原创鈥檚 continued commitment to innovation in order management and the confidence customers place in 麻豆原创 Order Management Services to run some of the world鈥檚 most complex, high-volume order operations.

Every order is an opportunity to keep a customer promise, earn lasting loyalty, and increase profitability. However, as customer expectations rise and supply chains grow more distributed, order management has become a complicated, siloed process. This is where 麻豆原创 Order Management Services comes in and turns order management into enterprise execution intelligence.

empowers businesses to run orders with intelligence, connecting demand, inventory, fulfillment, and financials in real time. With its cloud-native, API-first, composable architecture, the solution helps organizations to maintain operational efficiency and adapt to the changing business needs continuously.

Seamless, cohesive order management processes

Siloed, fragmented data and workflows are bottlenecks to delivering on customer promises. Organizations need connected order management processes throughout the entire order life cycle. 麻豆原创 Order Management Services unifies data and processes into a single, cohesive experience with an intuitive interface that enables teams to monitor order processes, resolve exceptions, and tailor business flows to fit the way each organization operates.

From order capture to inventory visibility, fulfillment execution, and exception handling, every step of the order life cycle needs to be connected in real time. With 麻豆原创 Order Management Services, every team member involved in order management can access a single source of truth, reducing errors and accelerating data-driven decision-making.

In addition, the empowers businesses with AI-driven actions and recommendations across the order life cycle. The assistant surfaces potential risks and gaps before they become customer issues and recommends next-best actions. Team members interact with the assistant in natural language, turning real-time order data into faster business decisions.

Composable order management

麻豆原创 Order Management Services integrates with 麻豆原创 S/4HANA, 麻豆原创 Customer Experience (麻豆原创 CX) solutions, the broader 麻豆原创 ecosystem and partner solutions, connecting orders, inventory, pricing, and financials across the enterprise. Moreover, its cloud-native, API-first architecture enables businesses to easily adapt and expand new order channels, fulfillment nodes, and business rules as needed.

This modular approach gives organizations the flexibility to support a wide range of business models, from B2C to complex B2B, and to evolve their order management capabilities incrementally as the business changes.

Looking ahead

Being recognized as a Leader by IDC reflects the continued innovation of 麻豆原创 Order Management Services. 麻豆原创 is investing in expanded order management capabilities and deeper AI innovation to help businesses stay ahead of customer expectations and drive profitable growth.

To learn more, and explore the .

Emilie Fournelle is head of Product Management for 麻豆原创 Order Management Services at 麻豆原创.

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of technology and suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier鈥檚 position within a given market. The Capabilities score measures supplier product, go-to-market and business execution in the short-term. The Strategy score measures alignment of supplier strategies with customer requirements in a 3-5-year timeframe. Supplier market share is represented by the size of the icons.

The company鈥檚 history goes back more than 100 years, and what began as a small textile shop in Aarhus, Denmark, is now an international retailer with 鈧�12 billion in revenue.

麻豆原创 has supported Salling Group for over 20 years and is central to its operations, said Alan Jensen, CIO and executive vice president at Salling Group. Recently, the company has modernized its ERP system to 麻豆原创 S/4HANA Cloud via RISE with 麻豆原创.

With this cloud-based infrastructure in place, the retailer is ready to begin its AI transformation.

Improving everyday life

Salling Group鈥檚 reason for introducing AI is threefold: improve customer experience, simplify for employees, and boost operational efficiency. 鈥淲e want to make everyday life better for our customers by having the right product for the right price every time they need it,鈥� Jensen said. 鈥淲e also want to make every day better for our employees, so the tools and systems they work with are intuitive and easy to use.鈥� This aligns with the company鈥檚 purpose to improve everyday life for customers, colleagues, and the communities it is a part of.

The company views AI as a key enabler, focusing on how to turn AI into real business value for customers, employees, and the company overall. One such area where AI will have real impact on the retailer is logistics, Jensen said. Currently, Salling Group uses in its 29 distribution centers. The application helps manage high volumes of goods and run sustainable, risk-resilient operations via digitalized warehouse processes in the cloud. For Salling Group, this means on-time delivery to stores and efficient supply chain operations.

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What鈥檚 next

Salling Group is using 麻豆原创 solutions and AI to modernize its retail operations end-to-end, with a clear emphasis on customer experience, employee productivity, and supply chain excellence鈥攚hile ensuring new technologies deliver tangible business outcomes.

When it comes to 麻豆原创, Jensen is looking forward to seeing how the Autonomous Enterprise will further Salling Group鈥檚 success with AI.

鈥淭he Autonomous Enterprise looks very exciting,鈥� Jensen said. 鈥淭here is definitely a lot in how we can improve the way we run our business every day, so we need to be curious and see how we can use it.鈥�

鈥淲e started by fixing the basics,鈥� said Siani, Transformation and Technology director at Ipiranga, one of Brazil鈥檚 largest fuel distributors.

Ipiranga operates almost 6,000 service stations nationwide. Headquartered in Rio de Janeiro, the company has more than 6,200 B2B customers and 1,500 convenience stores. Ipiranga generates $120.7 billion in revenue, yet despite its size and market leadership, the company faced a critical problem: repeated project failures.

Working on the root cause

鈥淏efore we could start investing in new technology, we needed to take a good look at why some of our initiatives were not generating the expected value for the business,鈥� Siani said, speaking at the TAC Insights conference for in Toulouse. 鈥淲e needed a rigorous RCA.鈥�

RCA, or root cause analysis, is a structured approach to problem-solving that focuses on identifying the underlying causes of issues rather than just addressing surface-level symptoms.

鈥淚nstead of making new investments, we decided to dig deeper and identify the causes,鈥� she explained. 鈥淲hen we examined the company鈥檚 history, RCA confirmed that the high level of customization was limiting our ability to deliver at the required speed. Our inability to adopt the best technologies and functional best practices was directly impacting the company鈥檚 ability to evolve and drive business growth.鈥�

Speaking the language

From the outset, the Technology team recognized that the case for the ERP transformation rested on demonstrating how inconsistent processes and the lack of standardized best practices hindered the organization’s ability to respond quickly and remain competitive in the market.

鈥淲hen we went to the Board to secure the budget for the digital transformation, we didn鈥檛 start by talking about technology,鈥� Sian sharedi. 鈥淲e started by discussing what the business needed to achieve its strategic objectives faster. Then, we listed the obstacles preventing that progress along with the technology capabilities required to remove those barriers.鈥�

By translating technical challenges and opportunities into business language, Siani helped Ipiranga鈥檚 leadership understand that innovation without a strong foundation would not take the business to the level of efficiency required.

鈥淏y identifying these root causes, we were able to avoid a common trap,鈥� she explained. 鈥淚nstead of investing in new technology without fixing the foundation, we shifted our strategy. We refocused on聽 tools to process integration, governance, and operational discipline.鈥�

Getting approval for a big investment

Ipiranga partnered with 麻豆原创 to assess critical processes across operations, finance, and commercial operations.

“麻豆原创 brought in business experts to pinpoint how a heavily customized ERP system was slowing decision-making and limiting visibility and innovation,” Siani said. Rather than focusing on 麻豆原创 functionalities, they asked fundamental business questions: What does your financial process look like? How does your order-to-cash process work?”

Armed with these insights and a clear understanding of what was slowing decision-making, Siani returned to the board with a clear message: “Fix the foundation, or transformation will fail.”

As a result, she got approval to implement a new ERP system, driven by business value and ROI. What ensued was a massive integration effort, with a targeted go-live scheduled for December 31, 2026.

With support from Accenture and 麻豆原创, Ipiranga adopted a clean core strategy, ensuring minimal customization and long-term scalability. Overall, 104 legacy systems were analyzed, 64 systems will be integrated and 40 decommissioned, and over 750 interfaces are being built. Of course, all developments had to pass strict governance gates to guarantee the clean core.

People driving change

Technology may enable transformation, but people make it successful. Over 350 professionals from a variety of business and technical teams are involved in the ongoing project. Crucially, leadership played a direct role. With executive sponsorship and transparent communication, resistance to change has been minimal.

鈥淲e were careful not to impose change, but to explain the impacts clearly and discuss them with a multidisciplinary team,鈥� said the IT expert, who is also a rowing champion. 鈥淲e made sure to prepare teams early and embed change management at every phase.鈥�

The team prioritized initiatives with the highest return on investment (ROI) and paused non-essential projects. They also selected world-class partners鈥攊ncluding Accenture as the implementation partner and Amazon Web Services (AWS) as the hyperscaler鈥攖o help ensure a high-quality, successful transformation.

The company鈥檚 transformation is now in the middle of a critical milestone (SIT1). The expected ROI is over $40 million, but more importantly, the company has built something far more valuable than a new system.

鈥淲e will have a solid operational foundation, integrated, scalable ,and efficient processes, and a culture that understands how transformation goes beyond technology. Technology is simply the path,鈥� Siani said.

Ipiranga鈥檚 journey offers a powerful reminder that digital transformation is not about tools; it鈥檚 about assertive fundamentals. RCA can reveal issues technology alone cannot fix. It demonstrates that preparation is as important as execution, and that clean core strategies reduce long-term complexity.

“In effect, the path to successful transformation doesn鈥檛 start with innovation. It starts with clarity, discipline, clear goals that together determine the correct technology,鈥� Siani concluded.

In today’s dynamic business landscape, characterized by the ongoing rise of AI and the need for adaptation in the face of rapid change, companies that understand the impact of operational adjustments鈥攂efore those changes actually take effect鈥攁re best-placed to make the right decisions, faster.

A digital twin of an organization (DTO) mirrors and analyzes聽how businesses聽operate聽and adapt in order to foresee聽the implications of new ways of working, track realized value, and increase orchestration potential across聽people, AI agents, processes,聽applications,聽and data. This capability is an emerging enterprise imperative as autonomy gains a foothold, and 麻豆原创 maintains an ongoing dedication to innovation and customer satisfaction in this area.

麻豆原创 offers a unique combination of聽AI-native聽DTO capabilities that span process intelligence and modelling聽(麻豆原创 Signavio solutions), enterprise architecture management聽(麻豆原创 LeanIX solutions), digital adoption聽(WalkMe solutions),聽automation (麻豆原创 Business Technology Platform), 麻豆原创鈥檚 AI solution (Joule), and more, all united within the 麻豆原创 Business AI Platform. Together, these capabilities聽can offer businesses a dynamic DTO聽with continuous observability and AI-driven actionability features聽that聽help support聽agentic readiness, enterprise knowledge activation, transformation management,听补苍诲听value聽orchestration.

Dee Houchen, chief marketing officer at 麻豆原创 Signavio, said, “Our aim is to help our customers create a repeatable, sustainable, AI-native transformation capability, rather than treating inevitable organizational adjustments as simply a series of independent projects. Driving greater enterprise observability, supporting smarter, real-time decision-making, accelerating transformation, and ensuring business outcomes are measurable are all key to this approach, which is why effective DTO is such a fundamental benefit to modern organizations.鈥�

The Gartner庐 Magic Quadrant™ methodology provides a clear, research-based overview of evaluated vendors in a given market. This year鈥檚 Magic Quadrant assessed 18 vendors across a range of criteria, including market understanding, offering strategy, innovation, product and service quality, customer experience, and more, as well as a broad range of key use cases: digital twin for business operations, digital twin for customer excellence, digital twin for governance, risk, and compliance, and digital twin for strategy realization.

The Gartner report also provides useful context regarding the state of the DTO market. We feel we were recognized as a Leader in the report thanks to our capacity to:

• Uniquely serve all聽four transformation dimensions聽(people, processes, applications, and data)聽in a dynamic, virtual model
• Enable full agentic life cycle management, allowing organizations to observe, govern, and optimize AI agents as organizational actors in reaching full enterprise potential 
• Support organizations in enterprise knowledge activation, making enterprise context actionable  

The Gartner Magic Quadrant equips businesses with valuable insights to make informed decisions. For a complimentary copy of the latest resource featuring 麻豆原创 solutions (Gartner, Magic Quadrant for聽Digital Twins of an Organization Platforms, Marc Kerremans,聽David Sugden,聽27 July聽2026) visit .

Lucas de Boer is global marketing program lead for 麻豆原创 Signavio.

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner鈥檚 business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner and Magic Quadrant are trademarks of Gartner, Inc and/or its affiliates.

To meet these expectations, organizations must move beyond siloed commerce channels toward a connected autonomous CX model that integrates commerce, order sourcing, fulfilment, and customer support across the full customer journey.

The Advanced Success Plan for 麻豆原创 Customer Experience supports this shift by accelerating omnichannel capability build-out through outcome-based governance. It helps organizations move from fragmented execution to coordinated operations鈥攅nabling consistent cross-channel experiences, aligning commerce with sales and service execution, and improving conversion and repeat purchase through end-to-end alignment.

Reality of B2B buying

B2B buying is rarely linear anymore. Buyers often switch between digital channels, sales teams, and service touchpoints before deciding. Research from McKinsey鈥檚 B2B Pulse highlights that buyers typically engage across multiple interaction channels before making a decision.**

This reflects how digital commerce has become a core part of the buying process, with 58% of global B2B retailers selling on at least three e-commerce platforms.鈥�

At the same time, expectations have shifted. Consistency across channels is assumed, digital self-service is often the starting point, and speed and transparency are baseline requirements.

That creates a dual challenge for organizations: improving customer experience while also managing increasing operational complexity behind the scenes.

Convergence of commerce, sales, and service

B2B environments combine complex operations with tightly connected customer journeys. Organizations must manage customer-specific pricing and contracts, large and dynamic product catalogs, multi-step approvals, distributed fulfilment models, and integrations across commerce, ERP, sales, and service systems. Customers, however, do not see this complexity. They experience a single journey, from discovery to purchase, fulfilment, and support, and expect it to feel seamless.

A typical journey may include discovering products online, aligning pricing with sales, placing orders through self-service channels, and resolving issues via service interactions. Expectations for real-time visibility, fast issue resolution, and consistent engagement continue to rise, as highlighted in research such as DHL鈥檚 B2B E-Commerce Trends. The same DHL report also shows that 78% of B2B retailers expect website sales to grow over the next three to five years, which reinforces how central digital channels have become.鈥�

Yet many organizations still operate in silos. The result is often inconsistent data, limited visibility across interactions, slower issue resolution, and disconnected customer experiences. This is why omnichannel transformation is not about adding channels, but about connecting commerce, sales, and service into a unified operating flow.

Process excellence as a foundation

As complexity increases, end-to-end process alignment becomes critical. Customers experience outcomes, not systems, and those outcomes depend on how well processes are connected across commerce, sales, service, and fulfilment.

Breakdowns typically occur when sales agreements are not reflected in commerce systems, fulfilment is not aligned with order promises, service teams lack customer context, or data differs across channels. These are not isolated system issues, but symptoms of disconnected processes.

In practice, that can mean a customer sees one price in the portal, a different one in the quote, and another one in the order confirmation. It can also mean service teams have to ask customers to repeat information that already exists elsewhere in the organization. Even when the underlying technology is in place, the experience still feels broken if the process is not connected.

Organizations that invest in process excellence are better positioned to deliver consistent experiences, reduce friction, improve operational efficiency, and scale complex B2B models. Process alignment also makes it easier to respond to change, because teams can adapt faster when the underlying journey is not held together by disconnected handoffs.

Why omnichannel matters

Omnichannel in B2B is not just about offering more ways to buy. It is about making those ways work together. When the customer starts on one channel and finishes on another, the handoff needs to feel natural. If not, the customer experience becomes fragmented very quickly.

That matters because B2B buyers are increasingly comparing their business purchasing experience to the consumer experiences they already know. They expect simple navigation, transparent pricing, reliable order updates, and a service team that understands the full context of the account. In other words, they want the convenience of digital commerce without losing the support and complexity that B2B purchasing often requires.

This is also where many companies struggle. They may have a strong storefront, but weak back-end coordination. Or they may have good sales support, but poor visibility once the order has been placed. Omnichannel transformation closes that gap by connecting the customer-facing experience with the operational processes behind it.

Accelerating outcomes with the Advanced Success Plan for 麻豆原创 Customer Experience

The Advanced Success Plan for 麻豆原创 Customer Experience helps organizations accelerate omnichannel capability build-out through outcome-based governance and alignment between strategy and execution.

Rather than focusing only on implementation, the emphasis is on measurable outcomes across the full customer journey. This includes enabling consistent omnichannel experiences, aligning 麻豆原创 Commerce Cloud, 麻豆原创 Sales and Service Cloud, and fulfilment processes, managing catalog and contract complexity at scale, improving order sourcing and fulfilment coordination, and strengthening end-to-end process alignment.

The goal is to ensure all capabilities operate as one connected system rather than separate functions.

That becomes especially important in B2B environments where a single transaction can involve multiple stakeholders, custom pricing rules, approval steps, and several systems working together at once. Without clear governance and alignment, even well-designed digital tools can create confusion instead of clarity.

With the right operating model, however, organizations can turn complexity into a strength. They can reduce friction for customers, improve efficiency internally, and create a more reliable buying experience across every channel.

The Advanced Success Plan for 麻豆原创 Customer Experience includes access to Business Process Best Practices which helps customers understand the end-to-end process flow and best practices for executing business processes across 麻豆原创 Sales and Service. This service showcases reference processes and bridges the gaps that can occur during rapid implementations of solutions in complex landscapes or when implementation of multiple solutions creates fragmented processes without taking into consideration unique end-to-end view.

Conclusion

Omnichannel commerce and B2B digital transformation are reshaping how organizations engage customers and deliver value. Success depends on connecting commerce, sales, service, and fulfilment into a unified operating model supported by strong end-to-end processes.

Organizations that focus on process excellence and outcome-based governance are better positioned to scale effectively and meet rising customer expectations. The Advanced Success Plan for 麻豆原创 Customer Experience enables this by connecting strategy to execution and supporting consistent outcomes across the customer journey.

For B2B companies, the real shift is not just digital adoption. It is building a model where channels, processes, and teams work together in a way that feels simple to the customer, even when the operation behind it is complex.

Nikola Stojanovski is a product manager for the Advanced Success Plan for 麻豆原创 Customer Experience.
Tara Tracey is global product owner for the Advanced Success Plan for 麻豆原创 Customer Experience.

*Digital Commerce 360, 2025
**McKinsey, 2021
鈥燚HL, 2025

Managing logistics operations has become increasingly challenging in recent years. The coronavirus pandemic and its repercussions caused unprecedented disruption across global supply chains, and today, hostilities in the Strait of Hormuz are severely hindering shipping traffic.

In situations like these, the only option many companies have to protect their manufacturing and delivery timelines from delays and uncertainties is to carry larger inventories. This inevitably leads to higher costs.

Now, a combination of container tracking technology and real-time data is revolutionizing supply chain visibility, enabling businesses to keep their inventories at efficient levels. Hapag-Lloyd, the world’s fifth-largest shipping company, provides live position data for its containers. 麻豆原创 uses this information in its ERP systems and 麻豆原创 Business Network Global Track and Trace cloud solution, connecting it to the shipment and material data that is stored there. Which means that, as well as being an 麻豆原创 customer, Hapag-Lloyd is an 麻豆原创 supplier and partner, too.

Karsten Schmidt, director and product owner of the Live Position and Track & Trace tools at Hapag-Lloyd, and Sven York Pohl, chief expert for Digital Adoption at 麻豆原创 SE, discuss how the collaboration between the companies began, how it is benefiting users already, and what opportunities lie ahead.

Q: Tracking technology has advanced rapidly in recent years. What sparked the wave of innovation we鈥檝e seen here?

Pohl: During the coronavirus pandemic, we experienced serious delays in the movement of goods and materials. And we realized that logistics processes need to be much more transparent.

Schmidt: Until recently, we could only track certain milestone events in sea shipping, such as a container arriving at a port or being loaded onto a ship. We knew when a container had been loaded onto a ship or when it left the Port of Hamburg, but if it failed to arrive in Munich as planned, we had no way of knowing what had happened to it.

Q: So how do you track containers today?

Schmidt: After the pandemic, we decided to equip all our dry containers with IoT tracking devices that continuously transmit location data. By mid-2024, we had fitted these devices to 90% of our container fleet. Since then, we have been able to track more than 2 million containers worldwide and provide position data every 15 minutes for shipments on land鈥攁nd every six hours for shipments by sea. This means that our customers can check the precise location of 鈥渢heir鈥� containers online in real time.

Q: How did the collaboration between Hapag-Lloyd and 麻豆原创 begin?

Pohl: I was involved in an 麻豆原创 transformation project at Hapag-Lloyd, which meant I had frequent meetings with Karsten. We realized early on that position data had immense potential, both for Hapag-Lloyd as a shipping company and for its customers. If you know exactly when an intermediate product will arrive, or how many days late it will be, you can plan your downstream production steps with pinpoint precision. And this obviously works best if position data is visible not only on a separate website, but also in the applications you use to manage your production and other business processes. So Karsten and I began discussing how we could feed position data into 麻豆原创 ERP systems.

Q: Which 麻豆原创 applications use this data?

Pohl: The 麻豆原创 Business Network Global Track and Trace cloud solution offers companies transparent shipment information in real time along the entire supply chain. And it enables this data to be embedded natively in back-end systems. Which means, for example, that you can integrate automated alerts directly into 麻豆原创 S/4HANA that show where a container is currently located. The data can also be leveraged in 麻豆原创鈥檚 cloud-based supply chain collaboration platform, 麻豆原创 Business Network for Logistics, to seamlessly connect shippers with logistics services providers and carriers. And, aside from ensuring visibility, real-time data such as that provided by Hapag-Lloyd maximizes supply chain security and drives sustainability by enabling businesses to track materials from their source to the finished product.

Q: Who benefits most from Hapag-Lloyd’s tracking data?

Schmidt: Logistics managers, definitely. Because they need precise information about where their containers are located and when they will arrive. The tracking data also provides insights into how sustainable a transportation chain is. Warehouse planners benefit too, because they can keep inventory levels as low as possible, without them dropping too low. And as well as enabling carriers to plan their routes with maximum efficiency, tracking data can also help streamline and optimize payment processes.

Q: Would you say that the current conflict in the Middle East has highlighted the value鈥攁nd necessity鈥攐f using tracking technology to plan shipping routes?

Schmidt: Absolutely. A huge number of containers have been transported from the Persian Gulf across Saudi Arabia to the Red Sea port of Jeddah to be shipped on from there. Our container tracking solution keeps me constantly updated on the land route I have chosen and on where my container is currently located.

Q: What happens if the container is held up somewhere? How does the system help?

Schmidt: That鈥檚 what we鈥檙e working on right now. Usually, when customers want to know where their container is, they call our customer service number. But with 15,000 containers held up in the Persian Gulf, we were unable to handle the sheer volume of inquiries we received by phone. So we gave all our customers access to our live positioning service, even those who had not booked it. The solution we implemented to deal with this exceptional situation showed us the potential that was there going forward to simplify our customers鈥� processes鈥攁nd our own.

Pohl: Looking ahead, 麻豆原创 users will be able to ask their software what options they have when shipments get held up, and what alternative modes of transportation are available to them.

Schmidt: If, for example, a ship is delayed and misses its scheduled rail connection, the system will provide a predictive service, telling the user whether onward transportation by truck is possible and how much longer the journey will then take.

Pohl: We will also use Joule, the flagship AI brand that is built into 麻豆原创鈥檚 cloud portfolio, for this service, so that users will be able to ask AI to suggest specific actions.

Schmidt: Obviously, when goods are transported over long distances, and especially by sea, you can never rule out delays entirely. But what we can do is remove that feeling of helplessness and of having no room to maneuver when events occur that are out of my control.

Top image via Hapag-Lloyd

Headquartered in Itabera铆, Goi谩s, S茫o Salvador Alimentos S.A. (SSA) is one of Brazil鈥檚 leading food companies. Its brands such as SuperFrango and Boua offer a wide portfolio of fresh and processed poultry as well as other meat, egg, and dairy products, fish, and frozen foods. The company’s products are exported to dozens of countries worldwide.

While SSA has built a reputation for quality and innovation in the food industry, one of its internal processes,聽the management of PPE delivery,聽still relied on manual paperwork. After successfully implementing 麻豆原创 S/4HANA in 2024, the company continued its journey with 麻豆原创. The company started to collaborate with the 麻豆原创 AppHaus team to explore opportunities with 麻豆原创 Build and Cloud Foundry.

The point of departure was that every day around 150 physical signatures had to be collected to confirm that PPE had been delivered to employees. These signed documents were then handed over to the archive team for manual scanning and storage. There was no digital record of which equipment was delivered, to whom, or when. As a result, it was impossible to track usage or send timely reminders for mandatory PPE replacements every six months.

Innovation along the human-centered approach

In dedicated workshops, SSA stakeholders and users analyzed the situation along 麻豆原创鈥檚 human-centered approach to innovation. They explored new ways to improve and redesign this process with 麻豆原创 Build and Cloud Foundry. After some iterations and testing, the new solution was implemented in January 2026.

SSA employees can now use digital signature capture linked to an automatic tracking of what was delivered and when. Via automated WhatsApp reminders, they learn聽when it鈥檚 time to replace their equipment, thus ensuring compliance,聽efficiency, and more visibility to the warehouse.

This new process has already shown the following benefits:

• From 150 manual signatures to electronic signatures using digital authentication
• 100% elimination of paper in the process
• Simplified service and an easy-to-understand and intuitive app
• Higher visibility to the warehouse
• Reporting capabilities available
• Better cost management
• Regulated issuance and compliant PPE distribution

Implementation

Although the implementation also had to integrate external applications via specific application programming interfaces (APIs), the new solution went live in January 2026. Based on previous innovation projects and its experience with 麻豆原创, the customer team was able to act mostly independently. Typical questions mostly referred to best practices for integration.

Innovation journey and outlook

鈥淲hat truly stood out was the SSA team鈥檚 remarkable maturity, fast learning mindset, and determination,鈥� Mirela Viersa, customer innovation principal at 麻豆原创 AppHaus, said. 鈥淔ollowing our exploration workshop, where we identified the key challenge, we partnered closely to design their future journey鈥攖urning vision into a structured and actionable path forward.鈥�

After this latest successful implementation project with 麻豆原创, SSA plans to use 麻豆原创 Build for future developments as their single source for development, especially now with 麻豆原创 Build Code. And based on this confidence and proven enablement, the SSA team plans to look into opportunities that 麻豆原创 Business AI and other intelligent solutions might hold in stock for them.

Top image via S茫o Salvador Alimentos

The Netherlands-based, family-owned maritime group has been building vessels since 1927 and today operates internationally with more than 12,500 people and over 35 yards across six continents. With an ambition to become the world鈥檚 most sustainable maritime solution provider, Damen is combining its long-standing craftsmanship with innovation, digitalization, and operational excellence.

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After investing heavily in 麻豆原创 S/4HANA as its core ERP foundation, Damen is now focused on applying 麻豆原创 Business AI to extend the impact of that platform.

鈥淲e really would like to harvest the business value of that initial investment,鈥� said Han Coenraad, product manager ERP at Damen. 鈥淲e use AI, especially in our operational processes, to get things running more smoothly and support more data-driven decision-making.鈥�

Damen has enabled 麻豆原创 Joule for Consultants and 麻豆原创 Joule for Developers and is exploring conversational capabilities that allow employees to interact with 麻豆原创 systems and processes using natural language.

Looking ahead, Damen sees opportunities to use embedded and custom AI use cases to improve data quality, enhance operational processes, and help teams work faster and closer to customers.

One example is using AI to support parts sales engineers by reading customer documents from email and automatically transferring the right information into sales orders. The goal, Coenraad explained, is to 鈥渂uild vessels sooner, with lower costs and more customer satisfaction.鈥�

Inspired by 麻豆原创 Sapphire and the vision of the Autonomous Enterprise, Damen is ready for the next step: 鈥淭he strategy shift from 麻豆原创鈥攚e are really looking forward to it and we really embrace it. Let鈥檚 make that happen.鈥�

This year at 麻豆原创 Sapphire, we shared our vision for the Autonomous Enterprise — the next evolution of how businesses run, where AI agents execute critical workflows so people can focus on innovation, customer value, and business growth.

This vision comes to life through a reimagined Joule Work, evolving from an AI assistant into the central workspace for enterprise AI. We also introduced the 麻豆原创 Autonomous Suite, bringing AI agents and assistants across core business functions to execute complex workflows with human oversight. With 麻豆原创 Business AI Platform, customers and partners can build, manage, and govern AI agents. And by expanding Industry AI, we’re delivering AI grounded in deep business context and domain expertise to solve industry-specific challenges.

Customers are already benefiting. IT division, Bosch Digital, integrated 麻豆原创 Joule for Developers directly into their coding workflows. Developers saw a 20% increase in productivity using Joule to automate routine coding tasks and optimize code. Joule also generates test cases, speeding up unit testing by 15% to 20% and freeing senior developers for high-value tasks. , the country鈥檚 leading airport operator, defines safety thresholds, service levels, and playbooks, and its agent, Smart Network for Operative Winter (SNOW), executes them. The SNOW agent is a winter operations system that integrates real-time weather, runway, and operations/maintenance data to automatically orchestrate work at Patagonian airports. The agent has improved runway safety, cut direct costs by 16%, and reduced administrative effort by 90%.

built a tool using  so its clients can better handle international tax rules by developing and managing their own custom AI agents and solutions. This way, PwC鈥檚 clients can focus on strategy while AI handles tax. PwC鈥檚 tool helped one pharmaceutical company handle VAT on international transfers 60% more efficiently.

Another customer, , a global fashion retailer, used an AI agent, built on 麻豆原创 Joule, to cut HR process cycle times by 40% to 60%. The agent helps employees quickly handle HR transactions, such as leave requests and payroll queries, through natural language conversations. Reducing time spent on administrative tasks allows HR teams to focus on strategic talent management. These are just some of the customers getting value. There are many more.

Now let鈥檚 dive into the releases from Q2 2026.

Please note that this article covers only AI offerings released from April 1, 2026, to June 30, 2026.

Joule

Joule Work
麻豆原创 Early Adopter Care program (registrations closed)

redefines how people interact with and execute end-to-end business processes. As the user engagement component of the Joule solution, it moves the user experience beyond fragmented, transactional interfaces toward a unified, intelligent way of working across 麻豆原创 and non-麻豆原创 systems. Its dynamic workspace adapts to users’ intent, helping them focus on outcomes rather than spending time finding information. And because it can delegate execution to AI, users will no longer need to coordinate work across multiple application interfaces manually.

Joule Work will allow users to express in natural language what they want to accomplish, triggering to coordinate teams of Joule Agents that will surface the right insights and automate routine work across business domains and systems to achieve the goal. This happens in intent-driven, adaptive workspaces built in real time that keep teams focused on driving decisions and impact. Joule Work can help reduce manual handoffs, shorten cycle times, and enable teams to turn decisions into actions faster. A key function of Joule Work is to connect users with Joule Assistants, which are like smart teammates organized by function. These assistants use context to intuit people鈥檚 intent and act by coordinating the appropriate Joule Agents across the business. Joule Assistants understand organizations deeply and can automate complex tasks within and across functions, freeing employees to address more strategic work.

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Joule Work mobile app
General availability

Employees who use 麻豆原创 on the go can rely on the Joule Work mobile app to interact with 麻豆原创 applications in natural language on their smartphones or tablets. Joule is integrated directly into the app, so a simple chat can surface the latest figures, help complete approvals or maintenance tasks, and support work across areas such as sales, HR, and supply chain processes without having to navigate multiple mobile apps. On iPhone and iPad, users can even start by saying 鈥淗ey Siri, ask Joule in Joule Work,鈥� then speak their question, which is passed straight to Joule for a response. This gives organizations a single, mobile-enabled entry point to Joule capabilities and lets employees gain insights and act on tasks across their 麻豆原创 solutions using everyday language.

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Voice for Joule
麻豆原创 Early Adopter Care program (registrations closed)

A new partnership with LiveKit delivers intelligent voice for Joule, extending the experience beyond the keyboard and into settings where work happens. This partnership helps advance 麻豆原创’s vision for the Autonomous Enterprise. With LiveKit, 麻豆原创 customers can use real-time voice capabilities in Joule and access reliable, always-on conversational AI. This brings voice AI to a full range of roles, devices, and environments, putting Joule within reach of employees whose work is done away from a keyboard.

Enhancements for Joule
Multi-system support for 麻豆原创 S/4HANA Cloud Editions

Joule now supports connecting multiple 麻豆原创 S/4HANA Cloud Private Edition systems or clients and multiple 麻豆原创 S/4HANA Cloud Public Edition systems within a single Joule formation.

Work seamlessly across different 麻豆原创 S/4HANA environments through one unified Joule interface, increasing flexibility and efficiency for organizations operating multiple systems. Administrators enable this feature by configuring system-specific destinations with naming conventions, including additional systems in the Joule formation via System Landscape, and mapping system identifiers in the Joule Admin Center.

Developers can build custom capabilities that leverage data and functionality from multiple back-end systems. Business users access and execute processes across all connected systems naturally within their workflow.

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Autonomous SCM

麻豆原创 Digital Manufacturing, AI-assisted production engineering
General availability

Production engineers can analyze error logs to identify root causes and generate resolution instructions for production processes using 麻豆原创 Digital Manufacturing. The feature also enables engineers to extend production processes via script tasks generated based on natural language input.

Organizations can reduce error analysis time for production process errors by 20%, reduce error analysis time for connectivity errors by 20%, and cut the time to handle a production process or connectivity error from 4.5 to 3.6 hours — while improving operating time from 92% to 92.92%.

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麻豆原创 Digital Manufacturing, AI-assisted description enhancement
General availability

Quality managers can generate clearer and more structured initial descriptions of complex issues using 麻豆原创 Digital Manufacturing. By reducing bias and subjective language, a more balanced and factual representation of the problem at hand is created. Users can also refine and rephrase initial rough descriptions, facilitating more effective follow-up and thorough investigation, and translate descriptions into different languages.

This offers organizations an up to five percent improvement in the efficiency of quality engineers during issue handling and resolution, and an up to 10% reduction in errors during problem handling.

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Autonomous Finance

Project Billing Price Verification Agent
Beta release

Billing specialists can quickly identify mismatches between agreed prices and billing amounts using the Project Billing Price Verification Agent in the manage project billing application of 麻豆原创 S/4HANA Cloud Public Edition.

The agent identifies the relevant contracts and statements of work for the related customer project, extracts key pricing data, and compares them with the values in the project billing request. It highlights discrepancies, provides context, and suggests corrective actions.

Organizations can reduce time spent resolving price discrepancies by 75%, cut revenue leakage from undetected incorrect billing by 75%, and improve cash flow while reducing days sales outstanding by fewer billing cycle delays.

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麻豆原创 S/4HANA Cloud Public Edition, AI-assisted localized business data management
General availability

Accounts receivable managers can access and explore localized financial and logistics data through Joule using natural language, without leaving their daily workflows. The capability enables users to run complex reports using natural language instead of manual selection screens, and instantly filter, navigate, and explore results with AI-supported context awareness. This way, finance teams can reduce the amount of training effort required and increase productivity and confidence across the organization.

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Autonomous Spend

Expense Automation Agent
General availability

Expense Automation Agent helps employees who submit business trip expenses by creating a first draft of their expense reports. It automatically collects and adds transactions, fills in relevant fields using contextual information and past behavior, and lets employees quickly review and adjust before submission. Customers can reduce manual data entry, shorten report completion time by up to 30%, and allow employees to focus more on their core work.

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麻豆原创 Ariba Contracts, AI-assisted contract creation from documents and prompts
General availability

Contract managers who create and manage large volumes of agreements can use AI鈥慳ssisted contract creation from prompts to start new contracts more efficiently. The feature lets users enter a simple natural-language prompt directly in the contract creation flow, then proposes contract header fields in seconds for review and confirmation before finalization. Organizations can reduce the effort required to initiate contracts, provide a guided in鈥慶ontext experience, and build a scalable foundation for future AI capabilities while maintaining clear human oversight of each contract.

麻豆原创 Fieldglass, AI-assisted SOW worker role recommendations
General availability

Procurement specialists who manage statements of work can now define suitable worker roles more quickly. This feature applies generative AI to the SOW context, including scope, outcomes, and timelines, to propose relevant roles that users can review and refine. Organizations benefit from faster, more consistent SOW authoring, improved fit鈥憈o鈥憇cope, and clearer, better-governed worker role definitions.

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麻豆原创 Ariba Invoicing, AI-assisted multi-model data extraction
General availability

Procurement and accounts payable teams working in 麻豆原创 Ariba Invoicing can rely on multi鈥憁odel data extraction to capture invoice information more accurately. The feature leverages the latest large language models in the content extraction service to interpret and extract key invoice data, enabling a smoother capture process. Organizations gain a more reliable and efficient invoice processing experience, with improved data quality that helps reduce manual corrections and downstream errors.

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Concur Travel, AI-assisted policy rule generator
麻豆原创 Early Adopter Care

Travel program administrators who manage Concur Travel policies can set up and adjust travel rules more efficiently with the policy rule generator. By pasting existing policy text into an AI-based rule generator, they can automatically produce multiple rule classes and rules in a single step, then apply them via a guided wizard. Organizations save time on policy implementation, reduce configuration errors, and promote more consistent, compliant travel policies across their programs.

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Autonomous CX

Order Reliability Agent
Beta release

The Order Reliability Agent helps customer service and order management teams stay on top of order issues consistently. The agent continuously monitors orders in 麻豆原创 Order Management Services, detects risks such as failures or delays, and either takes automated corrective action or presents clear recommendations and root-cause insights for staff to review. Companies can cut the time spent analyzing and handling exceptional orders by around half. The agent can also reduce customer churn related to fulfillment problems by about 20%, helping create a more reliable order experience.

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麻豆原创 Revenue Growth Management, AI-assisted trade promotion creation
General availability

Key account managers who plan trade promotions in 麻豆原创 Revenue Growth Management can set up promotions more quickly. When they enter a promotion name in the relevant account context, the system proposes key details such as dates, promotion type, duration, and sell鈥慽n timing based on master data, historical promotions, and past user edits. Organizations can shorten promotion setup time by up to 75% and reduce data鈥慹ntry errors and rework by around 30%, improving both efficiency and consistency in promotion planning.

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麻豆原创 Revenue Growth Management, AI-assisted deal sheet generation
General availability

Key account managers can quickly turn promotion data into retailer-ready deal sheets. Starting from a single promotion, the feature fills in system-of-record fields, applies appropriate PDF or Excel templates, and checks that required information is present before the document is created. This helps organizations produce consistent, audit-ready deal sheets in seconds, reduce formatting and data-entry errors, and give account teams more time to focus on customer negotiations rather than document preparation.

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Joule with 麻豆原创 Order Management Services
Beta release

Operations managers and order management teams using 麻豆原创 Order Management Services can rely on Joule to handle everyday operational questions and tasks through simple natural language. By enabling conversational access to key data and actions across areas such as order processing, orchestration, sourcing, availability, returns, and flows, Joule provides real-time, role-aware guidance directly in the flow of work. Organizations benefit from faster access to relevant transactions and insights, can act earlier to prevent issues from escalating, and support smarter, more timely decisions that save both time and operational cost.

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麻豆原创 Engagement Cloud, email campaign duplication
麻豆原创 Early Adopter Care program

Marketing teams can duplicate existing email campaigns to speed up everyday execution. When a marketer copies a previous campaign, email campaign duplication carries over layout, branding, and technical settings, so they only need to update content such as copy or offers. This helps organizations reduce campaign setup time, keep branding and formatting consistent, and limit repetitive configuration work and related errors across channels.

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麻豆原创 Business AI Platform

Build

Joule Studio
麻豆原创 Early Adopter Care

The new Joule Studio gives product teams, architects, and developers a single place to extend, build, and integrate AI experiences from business intent through to production-ready solutions. It starts from the outcomes you want to achieve, uses your own processes and data for context, and connects out of the box across your application landscape. At the same time, it can generate product requirements and technical specifications from your company-specific context, apply eval-based, data-driven guardrails to AI coding assistants under 麻豆原创-managed enterprise controls, and remain open so you can work with third-party or 麻豆原创 models in the development environment that fits your needs.

There will be a migration path from the original Joule Studio to the new version to help customers transition without disruption.

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麻豆原创 S/4HANA custom code migration agent
General availability

ABAP developers and migration teams moving from 麻豆原创 ECC to 麻豆原创 S/4HANA can use the 麻豆原创 S/4HANA custom code migration agent to automate the complex, time-consuming process of migrating custom ABAP code from 麻豆原创 ECC to 麻豆原创 S/4HANA. Delivered as an agentic AI capability in 麻豆原创 Joule for Developers, ABAP AI, the agent runs 麻豆原创 S/4HANA readiness checks via ABAP test cockpit across entire custom code packages, interprets the findings, categorizes issues, and applies a mix of deterministic quick fixes and AI-based code changes with confidence scores, while recording all updates in transport requests for full traceability. High-confidence fixes are applied automatically, and lower-confidence proposals are added as comments for developer review, so teams retain control over final code quality while spending far less time on object-by-object analysis, freeing capacity for higher-value design decisions and overall migration governance.

and .

Contextualize and Reason

Generative AI hub, enhancements

The generative AI hub in the 麻豆原创 AI Core infrastructure integrates with hyperscaler-agnostic operations to improve accuracy and support enterprise-wide adoption of business AI.

Batch API enabling processing of high鈥憊olume foundational model (FM) workloads
Developers and platform teams working with 麻豆原创 AI Core can use the batch API to process high-volume foundational model workloads more efficiently. By submitting large collections of non-urgent AI requests as a single input file, they can run jobs asynchronously in the background. At the same time, 麻豆原创 AI Core writes results to an object store, ensuring real-time, fast, and responsive user experiences. This improves scalability for high-volume processing, simplifies the developer experience across different models and providers, and ensures fair, predictable throughput so that large jobs do not block smaller ones.

Inference observability service: centralized logging and feedback for generative AI workloads
Teams running generative AI workloads on 麻豆原创 AI Core can use the inference observability service to monitor, analyze, and systematically improve model outputs. The service centrally records prompts, responses, and key context with controlled overhead, lets developers and users rate the quality of each response, and attaches lightweight feedback. It also supports labels and filters so interactions can be easily discovered and exported as datasets for fine鈥憈uning, prompt engineering, and benchmarking. Organizations gain standardized transparency into prompt and response quality, reduce costs and effort by replacing ad hoc logging with a unified, compliant feedback channel, and accelerate iterative improvement using structured inference data stored in S3 or metadata-only mode, and managed via REST APIs for labels, feedback, and record retrieval.

Speech-to-speech
The availability of speech鈥憈o鈥憇peech (S2S) recognition helps agent and app developers build natural, end鈥憈o鈥慹nd voice experiences into 麻豆原创 applications.

New models available
New models are supported, including Gemini 3.1 Flash Lite, Claude Opus 4.7, GPT Realtime and Mistral Small, GPT 5.4, GPT 5.4-nano, and GPT 5.3-Codex.

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麻豆原创 Joule for Consultants, enhancements

Custom knowledge grounding connects 麻豆原创 Joule for Consultants to a separate grounding service that indexes organizational content via 麻豆原创 AI Core. It enables Joule to securely index and reference an organization鈥檚 methodologies, policies, templates, and delivery standards alongside 麻豆原创鈥慶urated knowledge. By grounding responses in company鈥憇pecific documentation, consultants can receive more accurate guidance that aligns with established ways of working across projects and engagements.

Expert workspace introduces personalized 鈥渆xperts鈥� that help tailor guidance for specific projects, domains, or workstreams. Context is retained across conversations, so users can switch between initiatives while preserving project-specific knowledge.

and .

麻豆原创 Document AI enhancements

Model selection
This new feature allows you to choose the large language model (LLM) used for document processing. The Default LLM reflects the best-performing model at any given time, while additional models such as Gemini 2.5 Flash and GPT-5 are also available. The list of supported models is updated frequently to ensure access to the latest advancements.

New standard document types
麻豆原创 Document AI workspace and OData V4 APIs now support three additional standard document types: learning certificate, order confirmation, and traffic violation notice. This expands the range of business documents that can be processed out of the box, reducing the need for custom configurations.

Configuration of document-level confidence ranges
麻豆原创 Document AI now supports configurable document-level confidence thresholds, making it easier to assess extraction quality at a glance. Custom confidence ranges 鈥� low, medium, and high 鈥� can be defined on the configurations tab of a schema version. When documents are processed, the overall confidence score is displayed in the document header with color-coding: red for low, orange for medium, and green for high confidence.

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麻豆原创 Domain Models

are AI models trained on 麻豆原创 domain knowledge, including code, data, metadata, business processes, architectural knowledge, and documentation. When customers initiate a query or want to create code, the models are designed to provide results firmly grounded in the 麻豆原创 context instead of relying on generic internet knowledge. Combined with context graphs and agents, the models bring deep 麻豆原创 knowledge to Joule, Joule Studio, Joule Agents, and 麻豆原创 applications.

麻豆原创 Domain Models will help:

• Create custom extensions in 麻豆原创 S/4HANA Cloud Public Edition and 麻豆原创 Ariba: Developers in Joule Studio can use specialized models for 麻豆原创 S/4HANA and 麻豆原创 Ariba to understand and generate clean core-compliant code from natural language.
• Query information in 麻豆原创 S/4HANA Cloud Public Edition and 麻豆原创 Ariba: Customers can use natural-language prompts in Joule to access customer data that is grounded in the underlying data models and the business context.

These capabilities will help create clean core extensions while preserving 麻豆原创 standards and governance. 麻豆原创 Domain Models are running under the hood of Joule and Joule Studio and are not directly exposed to customers.

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Govern

麻豆原创 AI Agent Hub enhancements

麻豆原创 AI Agent Hub gives organizations a single control pane for all AI agents, LLMs, and MCP servers across the enterprise. Featuring automated AI asset discovery across major platforms, including Microsoft, Google, AWS, and now ServiceNow and 麻豆原创 AI Core, alongside structured governance assessments and a verification badge that integrates directly with runtime solutions to control which agents and MCP servers are approved for use.

Looking ahead, we will expand into runtime observability and governance, identity and access control, agent-in-process mining, and workforce impact mapping to make the AI Agent Hub the central command center for AI governance at scale.

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Process Consulting Agent
General availability

Process owners, analysts, and operational leaders can turn process data into clear, practical insights without needing specialist analytics skills with the Process Consulting Agent. Users can ask questions in natural language, and the agent retrieves and analyzes relevant process information through a multi鈥慳gent system, returning structured findings along with suggested next steps. Organizations can cut the time spent searching complex data per artifact by up to 90% and reduce the effort to analyze, design, model, and monitor processes by around five percent, helping teams move more quickly from insight to action.

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Enterprise Content Research Agent
General availability

Enterprise architects and portfolio managers can quickly find and understand architectural information through the Enterprise Content Research Agent in 麻豆原创 LeanIX. By querying inventory data and related documentation across sources such as 麻豆原创 LeanIX, Confluence, and SharePoint, the agent highlights missing fields, supports gap analysis, and helps keep records complete and consistent, while leveraging MCP Server tools as needed. This reduces the time spent on informational searches and navigation, simplifies data management tasks, and supports stronger governance over architecture data across the landscape.

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WalkMe solutions, AI knowledge indexing
General availability

Digital adoption and enablement teams can use AI knowledge indexing to make internal documentation easily available to WalkMe鈥檚 AI services in a controlled way. The feature processes connected knowledge sources, such as web pages and files, extracts text content, and converts it into secure vector embeddings, enabling WalkMe鈥檚 contextual AI assistance to ground guidance in company policies, wikis, and procedures rather than generic models. Organizations can improve real-time compliance outcomes and see a 21% increase in procurement policy adherence, while giving employees faster, policy-aligned answers directly in their workflows.

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WalkMe solutions, AI knowledge referencing
General availability

Digital adoption teams and application owners receive app guidance that aligns with their company鈥檚 policies and standards with WalkMe鈥檚 AI knowledge referencing. When certain conditions are met, such as editing a specific field or completing a form, the feature retrieves relevant content from connected internal documentation so tools like AI SmartTips or chat can compare user input with best practices and provide tailored feedback. This allows organizations to anchor AI assistance in trusted company information and help employees access the right policy or governance details when needed.

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WalkMe solutions, pinned AI
General availability

Operations, HR, finance, and other business teams now benefit from on-screen assistance exactly where they enter data or complete tasks, using WalkMe鈥檚 pinned AI. By attaching AI smart tips to input fields and AI Launchers to specific elements, the feature provides contextual guidance in place, grounded in company knowledge sources, so users can continue their work without switching applications. Organizations can improve data quality across key forms and workflows, reduce errors and rework, and see measurable gains such as a 41% improvement in data quality.

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WalkMe solutions, on-demand AI
麻豆原创 Early Adopter Care program

Employees working across line-of-business applications can turn to WalkMe鈥檚 on-demand AI for quick answers or step-by-step support without leaving their current screen. Through a conversational in-app menu that travels with users across applications, they can ask questions, retrieve company knowledge, and trigger automations or Smart Walk-Thrus, keeping guidance and execution closely connected. Organizations benefit from faster access to trusted information and a measurable impact on quality, including up to a 41% reduction in time spent correcting ERP-related business tasks.

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麻豆原创 LeanIX solutions, AI-assisted enterprise architecture decision management
General availability

Enterprise architects and architecture review boards get faster, more consistent decisions with enterprise architecture decision management in 麻豆原创 LeanIX solutions. By providing context, such as transformation diagrams or landscape changes, they can ask the AI to generate a draft architecture decision entry that includes the relevant background, decision, and implications for stakeholders to review and approve. This reduces manual data extraction and authoring effort, streamlines collaboration on approvals, and helps ensure architecture decisions are documented and concluded in a timely, traceable way.

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麻豆原创 LeanIX solutions, AI-assisted fact sheet calculations
General availability

Enterprise architects and workspace admins using AI-assisted fact sheet field calculations in 麻豆原创 LeanIX solutions can quickly turn plain-language business rules into working calculations. When they describe the rule they need, the feature generates readable, commented code that is aware of their fact sheet types, fields, relations, and enums. Hence, calculations align with the actual workspace configuration. This helps teams move from a business question to a usable metric in minutes, increase self-service configuration, reduce reliance on JavaScript skills, and speed up the delivery and maintenance of calculated fields that downstream reports and views depend on.

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麻豆原创 LeanIX solutions, AI-assisted automation creation
General availability

Enterprise architects and workspace admins can transform plain-English workflow descriptions into working automations with AI-assisted automation creation in 麻豆原创 LeanIX solutions. When they describe the review, update, or governance flow they need, the feature generates the appropriate triggers, conditions, and actions with field mappings aligned to the current workspace configuration. This lets teams build and scale automations themselves, increasing EA productivity, reducing reliance on technical experts, and making it easier to keep key processes such as onboarding workflows and lifecycle checkpoints consistently automated.

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麻豆原创 Cloud ALM, AI-assisted document summary
General availability

Document summary helps project teams and engineers understand long documents more quickly. Within the documents application, users can trigger an AI-generated summary, review and edit it in a separate window, and then apply it as a persistent summary section in the document. This shortens the time spent manually reading and extracting key points, supports faster comprehension of complex engineering content, and enables quicker decisions without leaving the document workflow.

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麻豆原创 Signavio solutions, AI-assisted context analyzer, text-to-event matching, and sentiment analysis
General availability

The context analyzer helps process owners and analysts match free text with process objects, such as sales orders or purchase requisitions, to the corresponding process events in event logs. The feature links free-text records such as survey responses, feedback, comments, and tickets to the corresponding process events, so qualitative experience data appears alongside operational logs. This enriches process mining with unstructured text, reduces manual mapping work, and improves process analysis accuracy by around 30%, helping teams pinpoint bottlenecks and experience issues more effectively.

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Jonathan von Rueden is chief AI officer for 麻豆原创 SE.

*Disclaimer: This article provides estimated benefits. All calculations are estimates based on 麻豆原创 customer case studies, 麻豆原创 benchmarks, and other research. Actual benefits may vary and may be affected by additional factors not considered by this article. The information is provided 鈥渁s is鈥� without warranty of any kind, expressor implied, and in no event shall 麻豆原创 be liable for any damages whatsoever in relation with the use of this article. See Legal Notice on for use terms, disclaimers, disclosures, or restrictions related to this material.

As customer journeys become more connected and complex, gaps in execution can lead to inconsistent experiences, slower response times, and missed opportunities. The next frontier of customer experience is not generating more insights, but turning insight into coordinated action at scale.

This latest release of the solution portfolio helps organizations strengthen that foundation by connecting workflows across marketing, commerce, sales, and service鈥攅nabling more consistent, scalable execution across every customer interaction.

Explore the highlights of the Q2 2026 release. For full sub-solution details, see our recaps for the , , , , and solutions.

Turning customer intent into action

Customer interactions are becoming more conversational, connected, and immediate across channels and touchpoints. At the same time, organizations need faster access to information and simpler ways to take action鈥攚hether engaging customers, managing campaigns, or responding to changing business needs.

• Conversational AI shopping through a model context protocol (MCP) server: Enable secure integration between and AI agents that can guide or act on behalf of customers. AI assistants can query real-time product information, provide inventory updates, manage shopping carts, and complete transactions directly within chat or voice interfaces鈥攃reating more intelligent, conversational buying experiences beyond the traditional storefront. 

• Joule in 麻豆原创 Engagement Cloud (麻豆原创 Early Adopter Care): Bring 麻豆原创’s conversational AI directly into campaign workflows. Teams can ask product or campaign questions in natural language and get accurate answers without searching across multiple systems. They can also duplicate successful campaigns without starting from scratch, freeing more time for strategic thinking, creativity, and customer engagement.

• Rich communication services (RCS) in 麻豆原创 Engagement Cloud: Engage customers with rich, interactive messages supported by Google and featuring media, carousels, and action buttons within native mobile messaging experiences. Branded, verified messages help build trust and guide customers smoothly from discovery to purchase without requiring an additional application.

Scaling personalized engagement

Recognizing customer intent is only the beginning. As engagement channels expand, marketing teams need to respond quickly while delivering relevant, personalized experiences at scale. This requires frictionless campaign execution, timely insights, and the ability to tailor every interaction to each customer’s needs and preferences.

• AI-assisted content composer (pilot): Generate high-quality, on-brand campaign content in . Using Gemini models informed by audience, product, and campaign context, teams can quickly create and refine content variations so they can launch personalized campaigns faster and spend less time on manual content creation.

• Embedded audience builder: Enable marketers to access and activate rich data from directly within 麻豆原创 Engagement Cloud. With this capability, they can build advanced segments themselves without switching systems or waiting on data analysts. The precision and relevancy of omnichannel campaigns can be improved by combining behavioral, transactional, account, and profile data with operational data across the business.

Enabling consistent sales execution at scale

Success depends on turning insight into disciplined, repeatable actions that drive predictable revenue outcomes. As sales environments grow more complex, even small inconsistencies in data, priorities, or execution can undermine forecasts and cause opportunities to slip away. Acting with greater consistency and confidence calls for stronger data integrity, aligned behaviors, and clearer guidance.

• Agentic opportunity summary overview: Give sales teams the tools they need to quickly assess deal health. This capability in aggregates engagement signals, activity levels, and progress indicators into a real-time view, allowing teams to identify risks early, prioritize effectively, and maintain deal momentum.
• : Optimize sales velocity and help ensure the right product placement with retail execution enabled by intelligent, AI-enhanced processes that maximize revenue. Teams can improve visit planning and execution, harness insights to improve sales performance, and optimize interactions. For consumer products companies, this helps drive shelf availability, promotion compliance, and merchandising effectiveness across retail locations. Field teams gain greater visibility into store-level execution, enabling more consistent brand presence and stronger sell-through performance.

• 麻豆原创 Incentive Management: Improve sales team effectiveness by using the solution, which is part of solutions. It helps drive profitable behaviors that increase revenue and support business growth while providing real-time performance insights, dispute management, and motivating rewards. Teams can use flexible tools to streamline incentive compensation and quickly design, test, and launch sales plans. AI-supported recommendations are also available to guide organizations in optimizing plans, maximizing outcomes, and uncovering actionable insights.

• Consumer Products Intelligence (麻豆原创 Early Adopter Care program): Enable consumer product companies to turn the enormous amount of sales and trade data they generate into better decisions. It uses analytics and AI to help improve trade spend performance, increase sales revenue and margins, and reduce manual effort.
   

Standardizing service execution across the enterprise

Service teams are increasingly expected to deliver faster, more reliable support while managing growing complexity across channels and requests. Achieving this objective requires simplifying how services are accessed and helping ensure consistent processes across the organization.

• Self-service catalog: Allow employees to quickly find what they need without understanding backend processes. Through this guided, intuitive catalog for requests are automatically routed with the right context, reducing delays and improving resolution times.

• Content package framework: Leverage the framework for 麻豆原创 Enterprise Service Management to deliver rapid, scalable value across lines of business. Prebuilt, reusable configurations for case types, workflows, and catalogs help organizations deploy services more quickly while simplifying implementation across the business. With this approach, organizations can eliminate complexity, empower partners, and speed adoption. Content packages for HR service delivery will be coming soon. 
• Email editor in 麻豆原创 Service Cloud and 麻豆原创 Enterprise Service Management: Compose, edit, and manage customer communications more efficiently while maintaining high-quality service interactions. The modern, user-friendly email editor is built for an AI-first world.

• Creation of sales objects from customer hub: Let agents fully manage leads, opportunities, appointments, and sales orders directly from the service agent workspace of 麻豆原创 Service Cloud. This capability helps turn each customer interaction into an opportunity to deliver more value.

Accelerating connected order management

Turning insight into action requires connected systems that can adapt as the business evolves. As organizations expand order channels, fulfillment networks, and technology landscapes, they need integration and order management that can keep pace so teams can respond faster to change.

• Flow connector: Enables smooth data flow between the solution, other 麻豆原创 solutions, and third-party products. This predefined capability allows business users to configure custom business flows and integrations with minimal IT involvement, creating connected order management processes across the enterprise.

Execution at scale: the next customer experience advantage

As AI becomes embedded in daily operations, the differentiator shifts from insight generation to execution.

Our recently announced strategic partnerships with and Google Cloud help extend this execution-first approach by connecting AI-powered service, commerce, and engagement experiences directly to operational systems and business data. As a result, organizations can move from isolated interactions and insights to coordinated actions that drive faster resolutions, better customer experiences, and greater business impact.

Learn more about 麻豆原创 CX in Q2鈥�2026 

Read the 麻豆原创 Help documentation to get started with these new capabilities:

Balaji Balasubramanian is president and chief product officer for 麻豆原创 Customer Experience and Consumer Industries at 麻豆原创.

But what if more or better software is not necessarily the answer? Each solution solves a real problem for a specific team. But collectively, they create a consequence no one planned for: every new tool builds its own data world, without a common language or context across them.

In a 2026 study by Oxford Economics, . Twenty-nine percent remain highly fragmented. Organizations with siloed CX tech are more likely to face an inability to connect customer needs to actionable data insights. Fifty-eight percent reported this challenge, compared to 47% among those with harmonized environments.

More than what tools businesses choose to add to their CX landscape, how they connect and interact with each other becomes even more important.

A unified data strategy sounds straightforward in principle. In practice, most businesses find that the obstacle is not ambition but rather execution. Every integration decision made without a clear data architecture becomes a future campaign mired in manual reconciliation, a customer journey that breaks at the handoff, or a personalization promise the disparate data sources cannot support. Implementation without a validated strategy creates new fragmentation inside the solution meant to eliminate the old. And without a structured way to pressure-test decisions before any commitment is made, even well-resourced organizations find themselves repeating the same cycle: invest, integrate, fragment, repeat.

The real barrier is not budget or technology

A Forrester study of more than 1,000 senior executives found that , ahead of budget, technology maturity, and talent. The same study found that 56% of respondents struggle with poor data quality; 55% face persistent data silos. This is not for lack of investment in technology, but because the connections between systems were not designed or maintained effectively.

What bridges that gap is not another platform, it is the expertise to think through data connectivity decisions before they are made and the ongoing guidance to ensure those decisions compound into measurable gains over time. The for solutions provides that guidance along every step of the journey.

Define what success actually looks like

The most common reason data unification projects fall short of expectations is not technical failure, it is a failure to define and measure what success looks like for the entire business before the work begins.

The value management session from the Advanced Success Plan for 麻豆原创 Customer Experience establishes that definition at the outset: What does a fully unified data strategy actually enable? It means running the next marketing campaign without manual data reconciliation, and presenting an AI readiness road map without caveats. Stakeholders will know, at every checkpoint, whether the investment is moving the business forward, not just moving the project forward.

Design the strategy before building the integrations

A robust data strategy starts with good design. Product guidance from the Advanced Success Plan for 麻豆原创 Customer Experience covers available out-of-the-box integrations, common usage scenarios, and pitfalls and how to avoid them鈥攁ll delivered in a live remote session by an 麻豆原创 expert who can answer questions in real time. The data strategy can be conceptualized and pressure-tested before any budget or technical commitments are made.

Validate every critical decision with expert guidance

With the technical assistance and functional assistance from the Advanced Success Plan for 麻豆原创 Customer Experience, businesses have continuous access to expert guidance at every critical decision point. Beyond resolving immediate questions, the ongoing access also shares insight on how 麻豆原创 thinks through problems, strengthening in-house expertise with every interaction. The result is an organization that makes better decisions not just now but for the future.

Measure whether the strategy is delivering

Adoption and innovation checkpoints conducted on a quarterly or semi-annual basis bring the measurement back to where it started: the business outcomes defined at the outset. Do campaigns run without manual reconciliation? Is the AI use case performing against its stated goals? A clear throughline from the value management success KPIs to the adoption and innovation checkpoints proves the benefits of the investment.

Where cycles and silos break

The cycle of invest, integrate, fragment, repeat is not inevitable. It is the predictable result of making technical decisions without an anchoring business imperative, and integration decisions without strategic expert guidance. Organizations that break the cycle do not necessarily have better technology than their competitors鈥攖hey have better judgment about how to use it.

The Advanced Success Plan for 麻豆原创 Customer Experience exists for exactly that reason: to put proactive and prescriptive guidance at every decision point where that judgment matters most. When data strategy is designed before it is built, validated before it is committed, and measured against real business outcomes, the technology investment already made starts working harder.

The stack was never the problem. When the thinking behind the technology finally matches its ambition, the personalized, seamless experience becomes a reality.

Tara Tracey, global product owner for the Advanced Success Plan for 麻豆原创 Customer Experience.
Ella De Torres, product manager for the Advanced Success Plan for 麻豆原创 Customer Experience.

External talent, including contractors, consultants, and project-based specialists, is becoming a core component of how work gets done rather than a stopgap solution.

Leading organizations are responding by treating external talent less as a short-term fix and more as a standing part of workforce strategy. With 74% of employers worldwide , workforce planning has become less about filling roles in sequence and more about maintaining access to critical capabilities. This shift moves organizations to a workforce model that can respond quickly, scale efficiently, and align with long-term business priorities.

End of 鈥渢emporary鈥� talent

External workers have historically been brought in to meet short-term needs, helping fill gaps during peak periods or support one-off projects. While that approach still exists, ongoing volatility has proven that this is no longer sufficient.

Demand signals change quickly, transformation is continuous, and new skill requirements emerge faster than internal teams can adapt.

In this context, external talent provides a clear advantage. It gives companies access to specialized expertise on demand, helps accelerate innovation, and supports operations without overextending internal resources. It also allows leaders to rethink workforce composition to better balance stability with adaptability.

This shift mirrors the recent shifts seen in procurement and supply chain functions, where visibility and cross-functional integration have become drivers of long-term success. Workforce strategy is moving in a similar direction.

You can鈥檛 manage what you can鈥檛 see

As organizations expand their use of external talent, visibility remains essential. Many companies still manage contingent labor in disconnected ways, which makes it harder to understand where talent is deployed, what it costs, and how effectively it is being used. Without that visibility, workforce decisions remain reactive.

When organizations can see how external talent is deployed across business units, geographies, and projects, they can plan with greater confidence. This level of insight also supports stronger governance by improving compliance, supplier performance, and consistency from sourcing to offboarding.

In practice, organizations that invest in visibility often see measurable improvements in efficiency, productivity, and decision-making speed. More importantly, they begin to treat external labor as a strategic lever rather than a cost center.

From reactive hiring to predictive planning

Visibility is essential, but the real opportunity lies in turning workforce data into actionable insight.

AI is playing an increasingly important role in this transformation. By analyzing hiring patterns, project pipelines, and market signals, AI can help organizations anticipate future talent needs instead of reacting to them. This is especially valuable in environments where workforce decisions need to balance cost, speed, and quality. For example, organizations can use AI to:

• Anticipate external talent needs tied to major initiatives, such as ERP rollouts or expansion projects, before staffing gaps affect delivery
• Identify where external specialists can help address immediate skill gaps while longer-term hiring continues
• Analyze market signals and workforce composition to help guide insourcing vs outsourcing strategies
• Flag bottlenecks and make corrections in onboarding, approvals, or assignment start times that delay productivity and increase costs

As organizations look to make external talent a more strategic part of workforce planning, technology becomes increasingly important. helps organizations gain greater visibility into their external workforce, connect talent data across the enterprise, and use AI-driven insights to make more informed staffing decisions.

By bringing together workforce planning, services procurement, and external talent management, organizations can better anticipate skill needs, improve agility, and align workforce investments with business priorities.

More connected approach to talent

One of the most important shifts underway is how organizations think about workforce composition. Rather than treating external and internal talent as separate categories, forward-looking companies are managing both as part of a single ecosystem.

This integrated approach offers several advantages. First, it more closely aligns with business goals. Leaders can allocate resources based on outcomes rather than employment type, ensuring the right skills are applied where they create the most value. Second, it improves agility. When workforce models are designed to flex continuously, organizations can quickly respond to changing conditions without disrupting operations. Third, it enhances the employee experience for both internal teams and external contributors by streamlining processes and making them more efficient.

Technology plays a key role in enabling this shift and provides organizations with the tools to manage external talent alongside internal workforce data, improving visibility and supporting more data-driven decision-making. Solutions such as 麻豆原创 Fieldglass help organizations bring greater transparency, consistency, and insight to how external talent is sourced, managed, and aligned to business needs. While no single solution defines success, the ability to connect data, processes, and insights is increasingly important.

Building resilience in an always-on economy

Business no longer moves in predictable cycles. Demand shifts quickly, priorities evolve in real time, and skills gaps can emerge faster than traditional hiring models can address. In that environment, resilience depends on staying adaptable while keeping work moving.

That is why external talent is becoming a more strategic part of workforce planning. With finding skilled talent becoming increasing more difficult, many organizations are looking for ways to maintain access to specialized capabilities as business needs shift. External talent can help teams move faster, bring in targeted expertise, and sustain progress on critical initiatives without overextending the core workforce.

For many organizations, this reflects a broader change in mindset. External talent has moved closer to the center of workforce strategy, especially in areas where speed, specialization, and adaptability matter most. How well organizations plan for and manage that talent will shape their ability to execute, compete, and grow.

Amber Roth is vice president of GTM for 麻豆原创 Fieldglass.

With updates to and , partners now get a self-service purchasing experience that cuts out that complexity, with pricing transparency comparable to what partners get on AWS and Azure marketplaces.

Smarter path from opportunity to purchase

The updated experience connects the full purchasing journey in one place, 麻豆原创 for Me: from finding the right solution, to submitting a quote, to completing the transaction.

Start with the right catalog

Partners start with a personalized catalog for their specific opportunity. Partner authorization, customer eligibility, product prerequisites, and related products are shown upfront 鈥� searchable, sortable, and packaged in an intuitive way, so there is no need to cross-reference multiple systems or wait for someone else to confirm what can be sold.

Know your pricing before you ask

Price transparency is built into the experience. With shopping carts powered by 麻豆原创鈥檚 own commerce solutions, partners can see what features are included in the product and can explore options and simulate quotes with full pricing visibility from the start, without waiting on internal teams to pull numbers together. More than 70% of B2B buyers prefer to research and validate independently before talking to a sales rep, and this experience is built around that.

Guided selling: No guesswork and easier to learn

麻豆原创’s portfolio is broad, and pricing can get complex, especially for partners newer to selling 麻豆原创, that previously had to track price lists, prerequisites, and product relationships on their own before building a quote. The experience now surfaces eligibility requirements, dependencies, and configuration options as partners work, so nobody starts from scratch.

Test scenarios before you submit

Before requesting approval, partners can run simulations to validate pricing and test different quote configurations before quote approval. Fewer surprises going in means fewer revisions coming back.

Faster approvals, less waiting

Internal approvals and administrative complexity have , and for many deals, that friction sits in the quote and approval stage. Partners now submit pre-validated, perfectly priced quotes only when they have tried and tested different pricing possibilities in the cart, and even complex scenarios move through a streamlined approval process with fewer delays.

End-to-end, fully digital

Once a quote is approved, the purchase completes digitally from start to finish: no chasing signatures, no manual uploads, no last-mile handoffs. Self-service e-commerce has become the , and the move to 麻豆原创 for Me and 麻豆原创 Store reflects that shift.

See it in action

The experience looks different depending on your partner model. For CC Flex partners, the journey includes commission visibility at every step, from the configurator through to the approved quote. For VAR partners, the flow moves from cart configuration to fully automated quote generation and straight through to checkout, with a confirmation email from 麻豆原创 once the order is placed.

What’s next

Upcoming enhancements will introduce embedded AI assistance through Joule, guiding partners through the purchasing journey with in-context support at every step. We will also include full partner cloud pricelist coverage and the ability to manage post sales via this kind of guided digital buying journey soon.

Whether you are managing a straightforward opportunity or a complex deal, the updated experience in 麻豆原创 Store and 麻豆原创 for Me gives partners clearer pricing, fewer roadblocks, and more control over how they close.

Start your next quote: Visit .

Shreya Datta is senior director of 麻豆原创 Marketplace Direct Business at 麻豆原创.

Operating within a complex landscape that spans all aspects of ERP, including HR with 麻豆原创 SuccessFactors HCM, 麻豆原创’s People Analytics team faced growing demand for HR data and insights鈥攆rom HR, as well as Sales, Finance, and Operations. What started as a challenge soon became an opportunity for a more governed, self-service approach.

Centralized dashboards hit their ceiling

For years, 麻豆原创’s People Analytics function operated from a centralized model focused on the consumption layer: building, maintaining, and optimizing dashboards tailored to specific business requirements. The MyTeam Dashboard鈥攁 360-degree view of workforce data available to every people manager at 麻豆原创, covering upcoming birthdays, salary, and performance information鈥攂ecame the company’s single most used report. That success was a testament to how much the business valued easy access and visibility into key HR data.

But it also revealed the limits of the model. As demand grew, the analytics team found itself permanently on the defensive, saying 鈥渘o鈥� far more than 鈥測es,鈥� managing backlogs of individual KPI additions, and negotiating timelines for incremental changes. Furthermore, data management, maintenance, and governance proved to be a challenge. The centralized dashboard approach could not scale to meet the breadth of data needs across an organization of 麻豆原创’s size and complexity.

The solution: using data products with People Intelligence in 麻豆原创 Business Data Cloud

麻豆原创 IT made a strategic decision to shift the center of gravity in its analytics architecture, moving to govern and open up the data layer beneath the consumption layer. At the heart of this change is the data product, a managed asset that ingests data from systems, transforms it, and exposes it in a governed, reusable form so downstream analytics can rely on consistent, trusted building blocks.

Data products fall into two categories: primary data products, which are sourced directly from transactional systems, such as a job structure data product from 麻豆原创 SuccessFactors HCM, and derived data products, which combine these primaries to answer broader questions. An example of this is a total employee and external workforce data product that fuses multiple sources into a single, harmonized view.

This is where in 麻豆原创 Business Data Cloud became transformative for 麻豆原创鈥檚 People Analytics team. Rather than building all foundational HR data products from scratch, People Intelligence delivers a catalog of pre-built, 麻豆原创-tested data products and derived insights directly on top of 麻豆原创 SuccessFactors HCM. Workforce composition insights alone include , encoding hundreds of joins, tested and documented by 麻豆原创 product teams, which is complexity that even AI-assisted modeling tools cannot yet reliably replicate without extensive testing and governance work.

麻豆原创 IT’s approach is deliberate: adopt 麻豆原创-delivered data products out of the box, build differentiating derived products on top, and free IT capacity for what actually differentiates and optimizes 麻豆原创’s HR processes.

Data sensitivity is also top of mind for the 麻豆原创 team. With People Intelligence, the same data product is made available in multiple “flavors”鈥攁 full PII (personally identifiable information) view and a mini view with common company-visible information鈥攈elping to ensure the right data reaches the right consumer in the right format. This is especially useful with regards to Works Council鈥檚 sensitivity requirements of PII data. This data governance can help humans and agents work with the data in a compliant way.

鈥淭here is a meaningful difference between data you can trust and data sourced informally,鈥� Oliver Huth, head of Platform, Corporate Functions, & Analytics at 麻豆原创, states. 鈥淏uilding that trust at scale is what the shift to data products鈥攑owered by People Intelligence in 麻豆原创 Business Data Cloud鈥攊s making possible for our teams at 麻豆原创.鈥�

What鈥檚 changed and what鈥檚 coming

The outcome for both IT and the business is clear. 麻豆原创 IT populated its internal data product catalog rapidly, reaching the critical mass needed for broad adoption. HR data that was previously locked behind dashboard requests now powers use cases across functions. For 麻豆原创鈥檚 business teams, the outcome is faster time to insight. Pre-built intelligent content in People Intelligence serves as an 80% starting point for business conversations, replacing blank-sheet requirement gathering with focused discussions. Leaders and managers can also access personalized KPI views through MyMetrics, choosing a KPI, seeing an overview and AI summary, and jumping to the dashboard if additional information is needed. Users can also turn to Joule to ask questions in natural language and get replies with visualized charts. This pre-built, self-service approach has significantly reduced the volume of HR data inquiries and dashboard requests

麻豆原创鈥檚 next steps for People Intelligence include recreating the MyTeam Dashboard by composing it from the readily available data products.

In addition, 麻豆原创 IT is very excited to adopt AI agents that can operate directly on top of governed data products, querying a variety of data including employee, salary, and skills. As Huth notes, “Investing in a data product strategy is the essential first step. It is what enables governed data access and produces AI-ready models as a result.” 麻豆原创’s standard development teams are currently building Joule Assistants and Joule Agents, including a People Intelligence Assistant to be released in November 2026

Learning from 麻豆原创鈥檚 experience

For HR and people analytics teams facing growing data demand, fragmented access, and the pressure to deliver more with less, 麻豆原创 IT’s experience offers a clear road map: adopt People Intelligence in 麻豆原创 Business Data Cloud, use 麻豆原创-delivered data products out of the box, invest now in a governed data product architecture, and treat intelligent content as a starting point. This can improve analytics delivery today and is the infrastructure that will make AI agents trustworthy tomorrow.

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While cash is losing importance, contactless payments and mobile wallets are becoming dominant, with many providers enabling customers to make payments directly from their smartphones. These shifts put constant pressure on retailers to update their systems. The demand for mobile, contactless, and secure payment solutions keeps growing.

Market trends determine success

As a globally operating company, 麻豆原创 keeps a close eye on the latest trends, looking not just to adapt its solutions but to rethink them. 麻豆原创 Customer Checkout, the intelligent integrated point of sale (POS) solution for retail, merchandising, and catering, relies on strong partnerships to stay ahead and keep pace with those trends. Speed and the right collaborations make the difference.

“The POS market is in constant flux. Competitors are alert and customers arrive every day with new demands and ideas,” said Harald Tebbe, development lead for 麻豆原创 Customer Checkout, speaking to the scale of change in the market. “Ultimately, market trends decide who stays successful and who doesn’t. Even though payment processes aren’t our direct business, our focus is on offering customers a wide range of payment options to make the end customer’s shopping experience as simple and convenient as possible. Payment infrastructure is a critical component of that experience. Our trusted technology partnerships are what make it possible, which is why we’re continuously looking for new collaborations.”

End-to-end solution through 麻豆原创 Customer Checkout and Viva.com

As the first tech bank in Europe for businesses and being active in 29 countries, Viva.com offers customers an integrated omnichannel payments, banking, and financing platform.

Viva.com’s leading Tap on Any Device payment technology takes centre stage. It turns any Android device鈥攆rom fixed and mobile payment terminals to self-checkout tills and handheld devices鈥攐r iPhone into a secure card terminal, optimizing the customer experience and helping customers pay wherever they are. Tap on Any Device by Viva.com supports over 40 payment methods, DCC, surcharge, offline payments, while the tech bank delivers real-time settlement 365 days a year and a cashback scheme reducing transaction fees to zero percent.

Since 麻豆原创 Customer Checkout was built to be hardware-independent, works across a variety of devices, and integrates with different payment terminals, the partnership creates an ideal end-to-end solution for customers in retail, consumer goods, food service, and other sectors. Open API interfaces in 麻豆原创 Customer Checkout and Viva.com’s Terminal Integration Hub made the integration straightforward and quick to implement.

鈥淲ith Viva.com, 麻豆原创 Customer Checkout customers in 29 European countries get integrated payments and banking in one platform: From omnichannel payments and our leading Tap on Any Device technology to fast, seamless access to tailored financing options -no need to switch providers,” Harry Xenophontos, Chief Business Officer at Viva.com, said. “That’s the unique proposition we’ve built with 麻豆原创.”

Secure data communication for customers

Integrating 麻豆原创 Customer Checkout with Viva.com requires a dedicated plug-in, which simplifies the connection between the POS system and the payment terminal by ensuring data is transferred via the HTTPS protocol, keeping communication secure. This matters in a period where both innovation and the protection of sensitive data are front of mind.

Customers also benefit from a particularly fast setup process and the freedom to choose from a wide range of devices to use as payment terminals. With three possible integration options, the system offers flexibility so merchants can find the right fit for their specific needs.

The joint project supports the development and delivery of forward-looking POS solutions that work well for both merchants and end customers.

Elena Vavitsa is a senior solution specialist for 麻豆原创 Customer Checkout.

Top image courtesy of Viva.com

WALLDORF 鈥� (NYSE: 麻豆原创) and IBM today announced that global enterprises JYSK, GBM, DIFARE Group and Plastilene Group have selected 麻豆原创 Cloud ERP Private solutions on to modernize enterprise resource planning (ERP) workloads in secure, reliable and scalable cloud environments.

Spanning retail, technology services, pharmaceutical and manufacturing, these clients are among the tens of thousands of businesses that run 麻豆原创 landscapes on IBM Power servers.

According to a from the IBM Institute for Business Value (IBV), modernizing ERP workloads is essential for driving AI adoption and business growth, with companies embedding AI into ERP systems achieving up to 27% higher ROI. Leveraging 麻豆原创 Cloud ERP Private on IBM technology can support customers as they scale on-premises ERP environments to the cloud and accelerate AI-enabled business workflows.

The platform delivers a flexible hybrid cloud environment, which can help organizations:

• Reduce the total cost of ownership (TCO) of cloud ERP operations, supported by the ability to scale granularly to match business demand and leverage IBM鈥檚 global cloud infrastructure, designed to be highly resilient.
• Migrate to 麻豆原创 Cloud ERP Private and to the 麻豆原创 Business Warehouse (麻豆原创 BW) application as part of the 麻豆原创 Business Data Cloud (麻豆原创 BDC) solution, securely, quickly and with minimal disruption, including support for hybrid cloud and multicloud deployments.
• Mitigate operational and security risk, through IBM Power鈥檚 enterprise-grade resilience and integrated IBM Cloud security and compliance protection.

Modernizing ERP Workloads in More Secure, Scalable Cloud Infrastructure Across Industries

Known for its high security, scalability and reliability, IBM Power servers are ranked as one of the top servers for uptime and availability among 麻豆原创-certified infrastructure, engineered for fewer disruptions and faster migration, supported by the highly resilient and secured IBM Cloud platform. These clients are rapidly migrating on-premises 麻豆原创 software systems to the cloud, modernizing business processes and becoming more agile:

• JYSK, the international home furnishing retailer based in Denmark, is advancing its global modernization journey with IBM and 麻豆原创. With more than 3,600 stores in 50 countries, the retailer needs its 麻豆原创 software landscape to be more secure, scalable and future-ready to enable it to keep up with the demands of its global business. JYSK has a long history with IBM technologies and continues to work with IBM to advance in their RISE with 麻豆原创 journey.
• DIFARE Group, a leading pharmaceutical manufacturing company based in Ecuador, required a robust, secure and scalable infrastructure to modernize its 麻豆原创 software landscape and support critical business operations. As long-term users of IBM Power servers, DIFARE Group continues to place its confidence in IBM technology and has expanded into RISE with 麻豆原创 on IBM Power Virtual Server to help move to the cloud faster and more cost effectively.
• Plastilene Group, an innovator, developer and manufacturer of flexible film solutions in Colombia, chose IBM technologies to modernize its 麻豆原创 software landscape. With the ability for the solution to deliver better TCO, Plastilene can continue its focus on growth and regional diversification.
• GBM, a leading IT services company in Central America and the Caribbean, is focused on improving agility, scalability and real-time insight to better support its customers. By leveraging IBM technology curated for 麻豆原创 Cloud ERP Private to help gain reliability, security and high performance, GBM is creating a strong foundation to adopt 麻豆原创 software innovations and drive continuous transformation across the organization.

Industry-Leading 麻豆原创-Certified Infrastructure Enables Cloud Modernization

鈥淎s enterprises modernize, the journey to 麻豆原创 Cloud ERP Private is dedicated to helping on-premises customers of 麻豆原创 ERP tailor their transformation and bring business applications, data and AI together with 麻豆原创 Business AI Platform. Some of these customers are now modernizing their cloud ERP landscapes and advancing their cloud ERP digital transformation strategies with 麻豆原创 solutions on IBM Power Virtual Server,鈥� said Lalit Patil, CTO for RISE with 麻豆原创 and Head of Cloud Lifecycle Engineering and Operations, 麻豆原创 SE.

鈥淥rganizations across industries are accelerating their move to 麻豆原创 Cloud ERP Private and require a trusted cloud platform designed for mission鈥慶ritical workloads,鈥� said Hillery Hunter, General Manager for IBM Power, CTO, IBM Infrastructure. 鈥淏y combining the security, scalability and resiliency of IBM Power and IBM Cloud with the transformation capabilities of 麻豆原创 Cloud ERP Private, we are committed to helping clients move forward with confidence on their modernization journeys.鈥�

IBM is a full lifecycle strategic partner of 麻豆原创, providing end-to-end consulting and technology solutions for 麻豆原创 customers including hybrid cloud, automation and agentic AI. IBM and 麻豆原创 recently progress across AI and agentic capabilities to help accelerate enterprise transformation, including an expanded collaboration through the Agent2Agent (A2A) interoperability standard to perform complex multi-agent services for clients. IBM Consulting Advantage can now manage Joule Agents, which work directly with IBM鈥檚 watsonx Orchestrate agents.

For more information about 麻豆原创 Cloud ERP Private on IBM Power Virtual Server, visit: .

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
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