TUI implemented eight years ago, and now the company鈥檚 over 41,000 employees use various 麻豆原创 SuccessFactors solutions for performance management, talent management, learning, HR data management, and more. “With so many capabilities and so many employees, as you can imagine, it’s a steep learning curve for our employees,” Dean said. This is where TUI turned to to help standardize and automate its HR processes for an improved employee experience and increased efficiency.

Benefits for the business and employees

TUI faced three main challenges when it came to HR processes, Dean explained: employees struggled to learn new systems, legacy training approaches were expensive and difficult to maintain, and time-consuming HR tasks were impacting overall business operations. “We needed something that was going to bring us into the future but that could support the organization as well,” Dean said. The solution also needed to be available 24/7 and in multiple languages to effectively support TUI鈥檚 global employee base, which includes flight attendants, pilots, travel agents, and other seasonal roles.

TUI implemented WalkMe to help employees navigate the company鈥檚 HR processes more easily and efficiently as well as aid HR staff members. With WalkMe analytics, TUI can identify where users have challenges in existing processes and then build WalkMe solutions to create personalized and automated experiences to help mitigate those challenges. For employees, this can mean the software feels easier to use; for HR staff and the business, it can lead to fewer employee and manager errors and faster time-to-value for 麻豆原创 SuccessFactors solutions.

Dean described how WalkMe automation helped simplify TUI鈥檚 onboarding processes for new employees by automatically assigning e-mail addresses in the 麻豆原创 SuccessFactors system during the hiring process to reduce login issues on an employee鈥檚 first day. This not only improved the new hire experience, it also saved HR teams time and proactively addressed any errors.      

TUI also simplified the time-off request process for HR staff and employees.    

“We set up a process whereby if somebody is booking sick leave and they have annual leave at the same time, WalkMe will intercept them. It will say 鈥榊ou鈥檝e actually got holiday at the same time so we need you to cancel that holiday and put it through as sick time,鈥�” Dean said. 鈥淲hat that means then for us is that we’ve got less questions going to HR, less tickets being raised, and more people following the actual process for their region.鈥�

The data speaks volumes

WalkMe analytics can offer visibility into what software is being used and how. With this insight, companies can identify opportunities for improved efficiency and deploy in-app guidance and automations to address specific points in processes. “One of the real benefits of WalkMe is how the data that is available helps us make decisions around how we support employees and how we build digital adoption solutions for our employees,鈥� Dean said. 鈥淲e’ve focused a lot on the data that’s within the annual employee process and how our users are actually using their system currently.”

Analyzing aggregated annual employee form process data collected by WalkMe over 90 days, Dean saw that HR completed the process with no errors 70% of the time, completed the process with some errors 5% of the time, and did not complete the process 23% of the time. Even more, Dean could see where the errors were occurring and where users who didn’t complete the form were getting stuck. Based on this data, Dean used WalkMe to highlight the most-missed fields on the form, reminding users to complete them before moving on. “If 5% of the time they don鈥檛 know that information, I need to do something when they get here to say, 鈥楶lease make sure you have this information before you carry on.鈥� So, I鈥檓 telling them in advance they need to have that, which I can do with WalkMe,鈥� she said.

When asked how easy the analytics dashboards are to build, Dean explained that WalkMe gathers all the forms automatically so there’s no need to build anything additional. With WalkMe flow analytics, you set up the process step-by-step and then the report collects data over time. “It’s super quick and easy. With UI intelligence you get an out-of-the-box set of insights that shows usage of forms in the system. It shows me where people stop and start processing and points of friction,” she said.

Self-service employees

TUI鈥檚 brand purpose to 鈥渃reate the moments that make life richer鈥� not only applies to its customers, but extends to its employee base as well. With the help of WalkMe and 麻豆原创 SuccessFactors solutions, TUI has certainly succeeded in enriching and empowering HR and end users.

“What we’ve been able to see is 80% higher employee self-efficiency,鈥� Dean said. 鈥淪o the good news is they don’t need to contact their local support team because actually what they can do is go into our WalkMe menu and search for any of the content, 24 hours a day, seven days a week, across six different languages.鈥� TUI has also experienced 70% less time spent on training, a 40% increase in task completion, and 50% fewer support calls with the help of WalkMe.

For Dean herself, WalkMe has enhanced her role as a trainer: “It actually supports me to do that change management piece within my organization. It supports me to educate and enable our end users without me having to be available and fly all around the world.”

Discover how  can help drive adoption and streamline HR processes.

Gillian Hixson is an integrated communications specialist at 麻豆原创.

Over the past few years, we have continued to lead the way with groundbreaking advanced AI capabilities for the enterprise.

This year at 麻豆原创 Sapphire, we announced the latest innovations and highlighted the enormous momentum we are seeing with our customers and partners. We have delivered more than 230 AI scenarios.

By the end of 2025, 麻豆原创 Business AI will have more than 400 AI scenarios on top of its 1,600 Joule skills, delivering unparalleled business value to customers. This commitment has already led to 34,000 customers utilizing 麻豆原创 Business AI.

Innovation is at the heart of this growth, which is why 麻豆原创 continues to enhance our generative AI copilot Joule, Joule Agents, and our AI scenarios embedded across the portfolio — all built with AI Foundation on (麻豆原创 BTP), the technical backbone that powers Joule and Joule Agents.

We understand the importance of getting Joule and Joule Agents in the hands of our customers, especially in a competitive landscape where or that .

During 麻豆原创 Sapphire, we announced the latest 麻豆原创 Business AI innovations that make Joule more powerful and accessible. I wanted to share a few innovations below, but I encourage you to dive into all the incredible announcements 麻豆原创 made in the .

Joule: the new UI in the age of AI

Our UI has continuously evolved to meet the needs of 麻豆原创 customers. Now, 麻豆原创 Business AI with Joule and natural language redefines the end user鈥檚 experience.

Joule is solidifying its role as 麻豆原创’s new UI, transforming how customers work and interact with our software through natural language — whether on the web, mobile, or in different languages. This way, the end user can ask questions in natural language, and Joule does the hard work in the system to find information or answer.

Joule is already one click away in every 麻豆原创 application, but we also understand that customers store data across non-麻豆原创 systems, which should not prevent it from helping users. Joule cannot operate in a vacuum if it is going to offer real business value. That is why we are now expanding Joule to any application so that customers can access everything, everywhere, with the help of WalkMe.

Joule is breaking free to become omnipresent and accessible across non-麻豆原创 applications with the 麻豆原创 Joule action bar supercharged by WalkMe. This integration expands Joule’s reach beyond , so it is always right by our customers’ side, giving Joule the “eyes, legs, and arms” to see what customers see.

Joule can follow business users across 麻豆原创 and third-party systems, using context from active applications to connect data, surface insights, and streamline workflows.

No matter where our customers are, if they see information relevant to their business and want to know what it means in the context of 麻豆原创 data, all they need to do is click to get the right context from Joule. This overarching context across multiple applications means Joule can orchestrate workflows and data from any application and website.

Joule is always on and proactive, providing customers with recommendations and proactively letting them know when Joule Agents have completed a task or require feedback. Customers are also empowered to create custom Joule skills for any application. Joule skills can handle repetitive, rule-based tasks, alleviating routine activities like data entry, IT ticket raising, and PO creation. Custom skills can execute these tasks based on natural language conversations with users that are triggered contextually and through user intent. This simple access through Joule only further democratizes access to AI and 麻豆原创.

Answer engine with Perplexity

If Joule is everywhere, it should also be capable of answering everything. Joule already provides answers across our customers’ structured and unstructured data, from procurement or travel activities to policies.

At 麻豆原创 Sapphire, we elevated Joule again with help from 麻豆原创 Business Data Cloud and 麻豆原创 Knowledge Graph, and a new collaboration with , an industry-leading company in the field of unstructured data.

麻豆原创 and Perplexity, an AI-powered answer engine that provides accurate, trusted, and real-time answers to any question, are collaborating to extend 麻豆原创’s generative AI and search capabilities by bringing together the best of both worlds in unstructured and structured data. By integrating Perplexity’s ability to address questions accurately and transparently with 麻豆原创鈥檚 business answer capabilities, we are bringing both worlds together: the power of Joule to answer business questions, and the power of Perplexity to understand what鈥檚 happening in the world.

Together with 麻豆原创 Business Data Cloud, 麻豆原创 Knowledge Graph, and our integration with Perplexity, Joule can now seamlessly combine internal business data with real-world insights. Whether data is structured or unstructured, from systems or the broader web, Joule brings it all together, delivering intelligent answers in real time. .

Joule Agents: reason and act

Insight to action is a key principle of enterprise software. Businesses can access incredible insights by analyzing data, which they can use to arrive at conclusions before making a decision. Joule makes getting these insights through natural language simple. Now, Joule Agents can reason to fulfill the action part of the equation with other agents. This ability marks a paradigm shift in enterprise software that helps customers go from insight to action to reason and act with AI.

Joule Agents can reason and coordinate to autonomously execute tasks through multi-step, self-conceived workflows while always involving a human.

Envision an environmental health and safety agent assessing a new chemical entering a plant: This agent could ensure that inventory is not stored near reactive chemicals and then could consult with HR to verify that staff are qualified before recommending appropriate protective equipment. Additionally, the all-new accruals agent for finance reduces today鈥檚 manual work by 90 percent. This agent learns a customer’s accounting rules and then, using financial data, can propose the right accruals during financial close.

In this sense, as much as Joule is the new UI for AI, Joule Agents are reimagining the business process layer across 麻豆原创 Business Suite in an AI-native way. 

AI agent hub in 麻豆原创 LeanIX

As the number of agents across 麻豆原创 and third-party vendors grows, customers will need a way to discover agents and then govern and control what they do. This is precisely the role of the AI agent hub in 麻豆原创 LeanIX solutions: It offers a governance and control framework to manage all these agents.

Because 麻豆原创 LeanIX already knows our customers’ enterprise landscape, it can map every available AI agent to the business capability or process step it supports. This framework helps customers spot automation gaps and discover new AI agents to fill them. Tracking governance for each agent means customers can, for example, make sure agents meet ethical and compliance standards.

The AI agent hub in 麻豆原创 LeanIX will be generally available in the fourth quarter of 2025.

麻豆原创, NEURA Robotics, and NVIDIA

麻豆原创 announced a collaboration with NEURA Robotics and NVIDIA, unveiling a new era where 麻豆原创 Business AI moves to the physical world.

Through this collaboration, Joule Agents connect enterprise data and processes with NEURA鈥檚 advanced cognitive robots, ranging from mobile autonomous mobile robots (AMRs) to humanoids, empowering businesses to automate real-world tasks such as adaptive manufacturing, autonomous replenishment, compliance monitoring, and predictive maintenance. The Mega NVIDIA Omniverse Blueprint plays a crucial role, enabling enterprises to validate and optimize robotic fleets in digital twins before deploying them on the shop floor or in the warehouse, thus ensuring safety, efficiency, and rapid scaling.

AI Foundation: the AI operating system business AI

We knew from the outset that Joule and Joule Agents needed a strong operating system. That is what 麻豆原创’s on 麻豆原创 BTP, our operating system for AI, now offers customers. AI Foundation gives developers a centralized set of tools to build, extend, and run custom AI solutions and agents at scale, all accessible via one entry point. AI Foundation already had more than 90 capabilities, and at 麻豆原创 Sapphire, we introduced over 60 more, such as AI Agent runtime, a brand-new AI evaluation service.

AI Foundation accelerates AI development by bringing together 麻豆原创 Business AI solutions such as generative AI hub, Joule Studio, 麻豆原创 Document AI, and 麻豆原创 Knowledge Graph. Centralizing and simplifying AI operations also reduces the total cost of ownership.

麻豆原创 Knowledge Graph gives Joule and Joule Agents more accuracy and context. It grounds AI in a customer’s business context and exposes metadata that makes the relationships between information accessible. This way, for example, an agent working on a customer service ticket knows the relationships between products and purchase orders. Initial support for the and solutions is expected to be generally available by the third quarter of 2025.

Other 麻豆原创 Business AI solutions are also getting new enhancements. For example, Joule Studio, which helps developers create custom AI, will get a new skill builder capability to help developers create custom skills for Joule. We are also adding an agent builder capability that allows developers to create custom AI agents using low-code and no-code capabilities. General availability is planned for the third quarter and fourth quarter of 2025, respectively.

AI Foundation offers the latest AI models, including GPT-4.1, Claude 3.7 Sonnet, and, most recently, Gemini 2.5 Pro. Customers can select from a range of self-hosted models on 麻豆原创’s GPU infrastructure, such as Mistral AI, Cohere, or Meta model families for more sovereignty and control. Customers can also pick from best-in-class, industry-specific models created by our partners. One example is Deloitte, which brings its unique finance and tax experience to the AI Foundation with Zora AI.

Deloitte plans to integrate Zora AI with 麻豆原创 Business AI, enabling customers to create intelligent digital workforces powered by agentic AI. Using 麻豆原创 BTP, Zora AI offers a suite of preconfigured agents capable of autonomously performing complex business tasks with precision and speed. When paired with 麻豆原创’s robust enterprise capabilities, and enhanced by the data access in 麻豆原创 Business Data Cloud, Zora AI has the potential to transform how work gets done, helping customers unlock the full value of agentic AI. .

All these models deliver incredible results when the prompts are carefully designed. But herein lies a significant challenge: Once our customers are committed to a specific model, it can be difficult to change, as even subtle model updates can break carefully tuned prompts. That is why we worked hard to eliminate prompt engineering.

Prompt engineering is dead

Prompt engineering is dead; say hi to benchmark engineering. Prompt engineering requires customers to learn how to “talk” to the AI so it can effectively leverage its knowledge and capabilities to meet their specific needs. This process was manual and cost-intensive; above all else, it made it tedious and slow to change models.

I am excited to introduce 麻豆原创’s prompt optimizer, designed collaboratively with , a frontier AI lab renowned for its model-agnostic approach. Prompt optimizer is a capability of the generative AI hub in AI Foundation.

Switching models and optimizing prompts is time-consuming — it can take an organization days to migrate a single use case from one model to another — but it shouldn’t be. We wanted to tackle that challenge because customers need to be able to change models easily. Maybe a new model is better, more cost-effective, or unavailable in your country: Whatever the reason, switching models shouldn’t be difficult.

麻豆原创’s prompt optimizer automates this entire task. Selecting a new model automatically converts all existing prompts into optimized prompts for all the latest models using public benchmarks. This helps reduce the time needed to change models and optimizes them from days to only minutes of background processing.

The prompt optimizer now means 麻豆原创 customers can switch to the best available AI models for their specific use cases when they become available without any costly delays. It lays the groundwork for a multi-model future, where applications are decoupled from specific models and customers can utilize the most suitable model anytime.

We want organizations to seamlessly use AI capabilities without being locked into single-model dependencies, fostering flexibility and innovation in building AI solutions. A limited early access program is now available for , with general availability expected later this year.

麻豆原创 Document AI

These announcements, and many others, made at 麻豆原创 Sapphire in 2025 reaffirm our commitment to continually innovate and listen to feedback to meet our customers’ evolving needs. Take paperwork: Billions of documents are scanned into 麻豆原创 systems yearly. Extracting relevant information from documents manually is costly, error-prone, and inefficient. That is why I am excited to introduce , previously Document Information Extraction, which is natively integrated with 麻豆原创 applications.

麻豆原创 Document AI seamlessly processes, extracts, and understands structured and unstructured data from business documents while automating document processing. 麻豆原创 Document AI significantly reduces manual efforts and minimizes errors. Customers like Serax, a Belgian design brand, already use 麻豆原创 Document AI to reduce manual work by 33 percent.

麻豆原创 Document AI will build upon the well-established Document Information Extraction Base and Premium editions, preserving their proven capabilities while enhancing efficiency. In addition, later in 2025, we plan to introduce the Premium Plus edition to expand the product’s scope, ensuring smooth, out-of-the-box integration across the 麻豆原创 portfolio. For more details, read “.”

We continually strive to innovate our products; the same applies to 麻豆原创 Document AI. That’s why we introduced instant learning to enhance the out-of-the-box accuracy of 麻豆原创 Document AI in the pursuit of reaching 100 percent. Suppose 麻豆原创 Document AI extracts something incorrectly from a document due to improper formatting. In that case, customers simply need to log in and correct the error once for the system to learn and avoid making the same mistake again. Previously, this would have required time-consuming retraining with numerous documents. To see it in action in 麻豆原创 Document AI and 麻豆原创 Cloud ERP, watch .

Additional AI innovations with partners

• Cohere: 麻豆原创 is expanding its partnership with Cohere to bring secure, enterprise-grade generative AI models to the 麻豆原创 ecosystem, starting with Cohere’s  model and extending evaluations with the and models. These models are planned to be available alongside other leading AI models from 麻豆原创 and third parties in the generative AI hub in 麻豆原创 AI Core, with the intent to give customers more choice to build AI-powered solutions that meet their unique business needs.
• Vianai Systems, Inc.: Vianai鈥檚 hila is an innovative generative AI conversational analytics application designed to engage a series of line-of-business executives. It currently focuses on empowering the office of the CFO, enabling direct interrogation of transactional systems. Our collaboration with Vianai centers on exploring how hila could complement established platforms such as Joule and the just ask feature in 麻豆原创 Business Data Cloud by offering greater query precision and accuracy for non-麻豆原创 systems in the future. We are energized by the opportunity to push the boundaries of conversational analytics together. Stay tuned as we continue to uncover the transformative potential of these advancements. .
• AWS: 麻豆原创 and AWS have announced the launch of an AI co-innovation program to help partners create generative applications, providing customers with direct access to innovative solutions that address complex business, logistics, and supply chain challenges. The program includes a fund in the form of AWS and 麻豆原创 technical resources, expertise, and credits to help customers and partners leverage Amazon Bedrock through 麻豆原创 BTP to define, test, and deploy industry-specific generative AI solutions, such as forecasting and planning for severe weather impacts on operations or increasing precision in financial outlooks. The program underscores the companies鈥� shared vision to help customers develop and deploy practical, secure generative AI applications that solve critical business operations challenges. Learn more about the co-innovation here.

AI investments

The externally managed 麻豆原创.iO Fund has made an investment in Nova Intelligence. Nova Intelligence is building end-to-end AI coding agents that can parse and understand legacy custom ABAP 麻豆原创 code to modernize it into cloud-compliant applications. The AI agents iteratively test and refine the generated code until a successful outcome is achieved. Nova Intelligence is developing specialized AI agents to support the transformation of legacy custom code. .

New 麻豆原创 Business AI capabilities as part of the 麻豆原创 Sustainability portfolio

We鈥檙e introducing new AI capabilities in the 麻豆原创 Sustainability portfolio to help customers prepare data, automate processes, and enhance expertise. These innovations streamline environment, health, and safety (EHS) and product compliance processes and optimize risk and cost management while advancing sustainability goals. They will be available in beta in August 2025. New capabilities include:

• AI-assisted permit management in 麻豆原创 S/4HANA for EHS: Automates and simplifies permit handling, extracts key data, and proposes follow-up tasks
• AI-assisted safety observation reporting with Joule in 麻豆原创 S/4HANA for EHS: Enables seamless incident reporting through a conversational interface
• AI-assisted safety instruction generation in 麻豆原创 S/4HANA for EHS: Suggests safety instructions based on risk assessments
• AI-assisted compliance information processing in 麻豆原创 S/4HANA for product compliance: Automates data extraction and mapping from declarations and certificates

These capabilities will be available in the new Joule Premium for Supply Chain Management package, adding to existing AI features like:

• AI-assisted ESG report generation in 麻豆原创 Sustainability Control Tower
• AI-assisted emission factor mapping in 麻豆原创 Sustainability Footprint Management
• AI-assisted declaration image analysis for 麻豆原创 Green Token

Combining existing and new AI features, 麻豆原创 Business AI helps customers reduce costs, lower risks, and drive performance in reporting, carbon management, circularity, and compliance.

麻豆原创 Business AI in 2025

麻豆原创 Sapphire was an exciting time. We have announced many innovations that drive value for our customers; however, the rest of 2025 promises to deliver more. We will continue offering AI scenarios that help our customers, from new Joule Agents to building strong, open partnerships that realize value in this fast-paced AI era.

To learn more about how 麻豆原创 Business AI delivers innovations, watch the , read the , and visit the .

Philipp Herzig is CTO and chief AI officer and a member of the Extended Board of 麻豆原创 SE.

Amid the ongoing stresses to global supply chains exerted by tariffs, geopolitical tensions and the proliferation of mandates in many countries regarding electronic invoicing and materials traceability, how can organizations best deploy cloud-based business networks and artificial intelligence (AI) capabilities to extend visibility, steady the flow of commerce, and mitigate third-party risk?

To instill resilience throughout mission-critical operations and those of their trading partners, businesses are turning increasingly to AI-powered cloud solutions to orchestrate complex, often volatile, supply chains. But the sheer volume of transactions and rigor of processing across vast troves of underlying data require that digital commerce be anchored within an infrastructure durable enough to withstand today鈥檚 pace of change yet supple enough to sustain tomorrow鈥檚 scope of innovation.

That is why some of the most significant innovation underway for , the world鈥檚 largest business-to-business platform, involves its ongoing move to (麻豆原创 BTP), a shift with profound implications for 麻豆原创 customers and their ability to counter disruption.

The cloud-native architecture of 麻豆原创 BTP optimizes collaboration and innovation capabilities for organizations large and small, and the platform offers the scalability that 麻豆原创 Business Network customers and their trading partners require to perform at their peak as business needs evolve. With its high-performing infrastructure, 麻豆原创 BTP ensures seamless connectivity not only between 麻豆原创 Business Network and other 麻豆原创 solutions but across third-party systems as well.

Meanwhile, as differing regulatory regimes for electronic invoicing and materials traceability take effect in various countries, the built-in security and compliance features of 麻豆原创 BTP ensure that businesses can manage multi-tier supply chains while adhering strictly to regional requirements. In addition, ongoing innovation to 麻豆原创 Business Network takes full advantage of extensive AI capabilities in 麻豆原创 BTP to automate complex workflows and securely augment applications with agentic capabilities.

Facilitating carries the obligation that a business network continually earn anew the trust of the enterprises that rely on it for operational continuity, data security, decision-support quality, and regulatory compliance.

For 麻豆原创 Business Network, this means reinvesting on a regular basis in the architecture and infrastructure necessary to accelerate the speed of transactions, responsiveness to up-to-the-minute fluctuations in supply and demand, scalability to support business growth, streamlined integration across 麻豆原创 and non-麻豆原创 systems, greater extensibility and deeper functionality, an intuitive user interface that reduces complexity and friction, and the most advanced, AI-augmented analytics capabilities available anywhere.

The ongoing transition for 麻豆原创 Business Network to 麻豆原创 BTP accomplishes all of the above. Over the long run, however, the change that customers are likely to appreciate most is the ease with which they can innovate alongside their trading partners and shape new business models through the insights harnessed by AI applications drawing upon sprawling repositories of accumulated day-to-day operational data.

While 麻豆原创 Business Network upgrades its platform, it continues to innovate with several new capabilities announced at 麻豆原创 Sapphire. To provide additional support for product compliance and quality control, is introducing these features:

• Mass upload of certificate documents: Suppliers can now bulk upload quality and compliance certificates directly within the advance shipping notification (ASN) upload template at the line-item level, significantly reducing manual effort and improving data accuracy
• Buyer-controlled document mandates: Buyers can specify which type of certifications are required for each purchase order, automatically enforcing compliance and quality standards while streamlining the process

These capabilities simplify the tracking of critical certifications, including sustainability credentials, carbon footprint documentation, and industry-specific certifications. Benefits include improved compliance, reduced delays, enhanced process adoption, and improved traceability, thus supporting regulatory compliance and sustainability goals throughout the supply chain.

To enhance supply chain efficiency and sustainability, is introducing these features:

• Enhanced greenhouse gas emissions tracking: Integration of actual emissions data from carriers and logistics service providers into , enabling planned versus actual analysis, marks a crucial step toward capturing and analyzing data from external sources
• Extended ocean freight support: New ocean tendering and dispute handling functionalities within 麻豆原创 Transportation Management are essential as the global container shipping market is to around US$15.87 billion in 2028

To strengthen the ability of operators, manufacturers, and service providers to manage equipment and other physical assets via a digital network for resiliency and transparency, is introducing these features:

• Cloud-based ERP integration: Users can now initiate and manage ERP integration directly from the cloud, offering greater control over data synchronization
• Enhanced material and model integration: Bi-directional integration of materials and models between 麻豆原创 Business Network Asset Collaboration and ERP systems
• Inbound integration for shared functional locations: Synchronizing shared functional locations to improve collaboration between operators and service providers
• Asset administration shell (AAS) file upload for equipment creation: Automate equipment creation and associated document management through AAS file uploads, reducing manual data entry
• Quality inspection checklists: By the integration of checklists into 麻豆原创 Business Network Asset Collaboration, operators can share their inspection checklists and characteristics with service providers, who can in turn record the results for the operator

All of these enhancements are scheduled to be available by the end of 2025, offering businesses across industries the opportunity to transform their supply chain operations, drive sustainability initiatives, and attain new heights in efficiency, visibility, and competitive advantage.

J枚rn Keller is executive vice president and chief product officer for 麻豆原创 Business Network.

As part of the collaboration, Alibaba Group will leverage 麻豆原创 Cloud ERP Private for its enterprise infrastructure, as well as a joint go-to-market strategy aimed at delivering accelerated value for customers worldwide.

Alibaba, the Chinese multinational technology company focused on e-commerce and cloud computing, will leverage 麻豆原创 Business Suite for faster maintenance, smooth upgrades and easier integration of artificial intelligence (AI) capabilities into core business processes. Alibaba Group also plans to deploy 麻豆原创 Business AI, 麻豆原创 Business Technology Platform, and 麻豆原创 Ariba, 麻豆原创 Integrated Business Planning, 麻豆原创 SuccessFactors, 麻豆原创 Concur, and 麻豆原创 Emarsys solutions to further optimize its technological backbone, enabling greater agility and resilience in serving its vast ecosystem of businesses and consumers.

鈥淥ur collaboration with 麻豆原创 reinforces our commitment to empowering global businesses with world-class technologies,鈥� Alibaba Group Chairman Joe Tsai said. 鈥淏y combining 麻豆原创鈥檚 enterprise software with Alibaba Cloud鈥檚 robust infrastructure and AI capabilities, we can help customers build smarter, more agile operations.鈥�

The collaboration marks the next chapter in Alibaba鈥檚 and 麻豆原创鈥檚 longstanding partnership focused on enhancing operational efficiency and accelerating innovation for joint customers. A core component of this strategic alliance is a joint go-to-market initiative.

Under the collaboration initially focused on the China market, enterprises will be able to implement 麻豆原创 Integrated Business Planning and embark on the RISE with 麻豆原创 and GROW with 麻豆原创 journeys. It is also planned to be rolled out in Southeast Asia, the Middle East and Africa. With Alibaba Group as a certified hyperscaler for 麻豆原创 software workloads, Chinese enterprises will also be able to deploy 麻豆原创 Cloud ERP and 麻豆原创 Cloud ERP Private solutions, empowering them with scalable, more secure and intelligent solutions tailored to local business needs. Marking a significant step in enterprise AI integration, 麻豆原创 is also exploring the integration of Alibaba鈥檚 large language model, Qwen, to the generative AI hub in 麻豆原创 AI Core in China to enable enterprise users to access localized generative AI capabilities within 麻豆原创 software applications and Custom AI applications. In parallel, 麻豆原创 is exploring the deployment of its AI Foundation on Alibaba Cloud to bring powerful, scalable AI tools to customers operating in China. Alibaba also will be part of the latest infrastructure-as-a-service certification program to support customers running 麻豆原创鈥檚 enterprise solutions.

鈥淥ur collaboration with Alibaba Group is a testament to the power and flexibility of 麻豆原创鈥檚 cloud solutions,鈥� 麻豆原创 CEO Christian Klein said. 鈥淥ur joint go-to-market strategy can unlock new opportunities for enterprises by providing them with access to a comprehensive suite of tools and services. Together, we can help our joint customers drive innovation, improve operational performance and create new competitive advantages. We look forward to working with Alibaba to shape the future of cloud-powered digital transformation.鈥�

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Media Contact:
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麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

The comprehensive program is built specifically for digitally ambitious, cloud-forward companies to help them achieve faster time-to-value through partner expertise, AI innovations, and collaborative integrations delivered by 麻豆原创 and Microsoft.

The program is designed to bring together the 麻豆原创 and Microsoft partner ecosystems and provide the following key benefits to customers:

• Faster time-to-value: Customers can benefit from connected processes and smooth integrations across 麻豆原创 and Microsoft, including the Joule copilot and Microsoft 365 Copilot, 麻豆原创 Business Technology Platform and Azure AI, and Microsoft Teams integrations
• Partner expertise: Our partner ecosystem is connected to each step of the journey, bringing critical market insights, industry-specific expertise, and customer proximity to drive faster adoption and lasting success
• Built-in AI: AI innovations delivered by 麻豆原创 and Microsoft unlock business insights users can act on, boosting productivity and collaboration across business functions
• For those customers that are on the RISE with 麻豆原创 journey, 麻豆原创 Cloud ERP Private on Microsoft Azure now offers a 99.95% SLA, providing trusted enterprise-grade reliability

Partnership strength

“At 麻豆原创, we are deeply committed to empowering our partner ecosystem through collaboration with Microsoft, our longtime partner,鈥� said Karl Fahrbach, chief partner officer of 麻豆原创. 鈥淏y combining forces, we provide partners with proven frameworks, shared resources, and scalable tools that address complex challenges. Together, we simplify operations, accelerate digital transformation, and unlock new growth opportunities, helping ensure our partners can thrive in a competitive and ever-evolving landscape.鈥�

Next-generation innovation

鈥淭he integration between 麻豆原创 Business Suite and Microsoft Cloud marks a significant milestone in innovation, where agentic AI is transforming the way businesses operate,” said Ralph Haupter, president of Global Small, Medium, Enterprise and Channel at Microsoft. “Together, we are unlocking unparalleled possibilities for organizations of all sizes to drive efficiency, foster collaboration, and achieve groundbreaking advancements in their digital transformation journey.鈥�

Availability

麻豆原创 Business Suite Acceleration Program with Microsoft Cloud is available in the U.S., with the EU and countries in Asia, Australia, and New Zealand coming later this year. Select 麻豆原创 Cloud ERP offerings are planned to be available for Microsoft Azure customers through the Microsoft Azure Marketplace in the U.S. 麻豆原创鈥檚 extended portfolio is available globally through joint partners of 麻豆原创 and Microsoft.

To learn more, .

Santina Franchi is president of Corporate and GROW with 麻豆原创 at 麻豆原创 Italia S.p.A.

Unlike traditional AI models, AI agents are designed to perceive their environment, set goals and take actions autonomously to achieve those objectives.

Team Liquid runs its data analysis through its 鈥淣ext Level Esports Center鈥� dashboard, built entirely on 麻豆原创 Business Technology Platform. Team Liquid鈥檚 analysts rely on the dashboard to equip coaches and players with insights about upcoming opponents, managing high-pressure situations under short turnaround times and frequent data requests between games.

Instead of relying solely on technical analysts, players, coaches and marketing teams can ask the Joule copilot for player or team insights, tapping into more than 1.6 TB of data from 10 million games to find the right answer and uncover strategic advantages. This shift eliminates the need for manual data retrieval, empowering diverse users to make data-driven decisions at game speed.

“Thanks to the Joule copilot and Joule Agents, what once took hours of manual work is now available instantly, driving our strategies and enhancing team performance,鈥� said Victor Goossens, co-CEO and founder of Team Liquid. 鈥淭his partnership is changing the way we utilize our extensive database, proving that AI and data integration are becoming a vital part of our game preparation and success in esports.鈥�

By smoothly integrating 麻豆原创 HANA Cloud and the 麻豆原创 Analytics Cloud solution, Team Liquid gains a robust and scalable data infrastructure, enabling fast, actionable insights. Joule helps users instantly access game statistics, player performance trends and strategic comparisons, making critical information available within seconds.

AI-powered chat agents change the game:

• Faster data access: Data can be retrieved and analyzed instantly. With easier access to insights, different departments鈥攑erformance teams, marketing and communications鈥攃an make real-time, data-driven decisions.
• Empowered users: Regardless of function and technical knowledge, users can intuitively access insights through AI-driven queries.
• Enhanced strategy: Real-time data comparisons enable precise, data-backed decisions, giving Team Liquid a competitive edge in one of the most dynamic gaming environments.
• Proactive pattern recognition: The agent uncovers patterns in large datasets that might not have been discovered through manual data analysis.

Philipp Herzig, chief technology officer and chief AI officer, 麻豆原创, said: 鈥淭eam Liquid鈥檚 use of Joule Agents is a compelling example of how AI can reduce the workload on analysts, allowing them to focus on high-impact tasks in a fast-paced environment. These agents don鈥檛 just automate through insights about gaming 鈥� they actually reason by understanding the context and then they act, enabling smarter, faster decision-making.鈥�

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Media Contact:
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麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

Recognizing the limitations of on-premises legacy systems, Amer Sports moved its Arc鈥檛eryx brand to the 麻豆原创 S/4HANA Cloud Private Edition, fashion and vertical business solution, establishing a scalable and future-ready digital core. Amer Sports wanted a solution that would offer cost predictability with a subscription model, regular technological upgrades and access to innovative technologies such as artificial intelligence, sustainability tracking and advanced analytics.

鈥溌槎乖� S/4HANA Cloud is the ideal entry point into our cloud enterprise resource planning era,鈥� said Stefan Schubert, senior vice president and CIO of group IT, Amer Sports. 鈥淢oving to the cloud is more than just upgrading our technology landscape. For us, moving to a clean, standardized ERP environment unlocks the potential of future innovations and enables our brands to innovate faster and operate with greater agility.鈥�

With operations in over 40 countries and more than 13,000 employees, Amer Sports is one of the first customers to implement the solution. As part of its broader transformation journey, the company already has kicked off the migration of its global system built on 麻豆原创 ERP Central Component and is actively working with 麻豆原创 on several AI use cases.

Additionally, Amer Sports is a beta client for the 麻豆原创 Business Data Cloud solution, providing feedback on the recently launched software-as-a-service solution that unifies and governs diverse 麻豆原创 data and smoothly connects with third-party data.

鈥淥perating in an industry where supply chain agility, data insights, security and business continuity are mission critical, we are proud to be partnering to provide these advanced capabilities,鈥� said Manos Raptopoulos, chief revenue officer for APAC, EMEA and MEE at 麻豆原创. 鈥淭his enables a global leader like Amer Sports to innovate faster, optimize its operations and deliver exceptional experiences to its vast community of athletes and outdoor adventurers.鈥�

Visit the . Get 麻豆原创 news via  and .

Media Contact:
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麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

This milestone marks the first step in CAF鈥檚 digital transformation journey to a sustainable and efficient manufacturing process.

Moving from a heavily customized on-premises landscape to a standardized one in the cloud, Beasain, Spain-based CAF has smoothly integrated 麻豆原创 solutions into core business functions including master data management, record to report, source to pay, sales and transport, engineering to stock (including manufacturing) and workforce management.

鈥淐AF is now set for future success, as our new technology landscape allows us to better comply with business requirements in a complex and fast-changing market,鈥� said Guillermo Apell谩niz, CAF鈥檚 digital transformation director. 鈥淎dditionally, we鈥檙e now able to leverage other technologies or capabilities such as AI with a focus on company efficiency.鈥�

Continuing on its digital transformation journey, CAF is looking to enhance the integration of its data with the 麻豆原创 Business Data Cloud (麻豆原创 BDC) and 麻豆原创 Datasphere solutions. This will reduce time to market of analytical requests, enabling CAF to make data-driven decisions more efficiently. CAF will also tap into the 麻豆原创 Databricks capability in 麻豆原创 BDC to help it manage data from its various product lines of buses and trains. This will open new possibilities for integrating business and product data, with the potential to leverage artificial intelligence.

鈥溌槎乖� solutions are empowering CAF to focus on sustainability by manufacturing high-speed trains, commuter trains, metros and buses with low or zero emissions,鈥� said Jos茅 Vall茅s, managing director of 麻豆原创 Spain. 鈥淭he complexity of CAF鈥檚 projects and demanding supply chains require robust and flexible solutions, which 麻豆原创 is proud to provide.鈥�

Visit the . Get 麻豆原创 news via  and .

Media Contact:
Lesa Plingen, +49 622 776 9000, lesa.plingen@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

A longtime 麻豆原创 customer, BASF adopted a hybrid system landscape in order to integrate 麻豆原创 S/4HANA Cloud into BASF鈥檚 vast system and reduce the complexity of on-premises management. With a clean core strategy in place, any new customizations and functional extensions will be cloud ready, allowing simplified system maintenance and operations in the long run.

BASF chose 麻豆原创 S/4HANA Cloud to leverage the latest innovations in artificial intelligence and sustainability solutions.听Once fully implemented, BASF will benefit from streamlined operations, real-time data insights, improved decision-making capabilities and the flexibility to adapt quickly to evolving market demands. Having recently activated the Joule copilot for first use cases in 麻豆原创 SuccessFactors solutions, BASF is evaluating further use cases for its core processes.

鈥淲e are proud to partner with BASF on this transformative journey,鈥� said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淏y choosing 麻豆原创 S/4HANA Cloud, BASF is laying a strong foundation for future growth and innovation. The ability to leverage a clean core and standardized processes will provide BASF with the agility and resilience needed to thrive in today’s dynamic business environment.鈥�

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Media Contact:
Lesa Plingen, +49 622 776 9000, lesa.plingen@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

In the AI era, relying on standalone line-of-business applications limits growth. To unlock their full potential, businesses need a connected business suite, a unified data strategy, and a powerful data foundation 鈥� forming an integrated system that breaks down silos, empowers teams, and enables personalized engagement.

Foundation for intelligent growth

With more than 50 years of expertise in managing critical business data, 麻豆原创 helps companies unlock AI that is relevant, reliable, and responsible. This year at , we announced innovations for customer-centric, AI-powered growth 鈥� whether paired with 麻豆原创 or non-麻豆原创 solutions. These innovations build on the three critical growth drivers:

• delivers real-time insights and connections across systems and data. With built-in AI, it transforms complexity into clarity and enables fast, agile action.
• centralizes trusted internal and external data, breaking down silos to deliver real-time visibility and insights for personalized experiences.
• , is central to this growth strategy and brings AI into every interaction 鈥� from marketing to service 鈥� tapping into business-critical data to deliver seamless, context-rich experiences, while maximizing the value of existing 麻豆原创 investments.

This integrated approach enables smarter decisions, more responsive service, and long-term loyalty.

Our latest innovations expand upon this growth engine, helping companies stand out.

AI-driven automation for accelerated impact

Our expanding portfolio bridges the gap between intelligence and automation. These ready-to-use AI agents automate routine tasks deliver value quickly with minimal configuration. New agents include:

• Quote Creation Agent: Drafts structured, CRM-ready quotes, reducing response time from hours to minutes. Learn more about .
• Catalog Optimization Agent: Continuously improve SEO and product descriptions to improve discoverability and conversion. Learn more about .

Working seamlessly within existing 麻豆原创 CX environments, Joule Agents preserve human judgment where it matters most while automating the rest, freeing teams to focus on growth.

Connections that drive efficiency and growth

unifies service delivery across sales, marketing, HR, finance, procurement, and more, powered by AI and embedded across 麻豆原创 Business Suite. With its unique focus on user experience, it boosts productivity and operational excellence.

For 麻豆原创 CX users, it centralizes processes for sales inquiries and support, accelerating close rates and shortening deal cycles. This unified approach turns fragmented service into seamless, AI-powered orchestration.

Key capabilities across the 麻豆原创 portfolio include:

• : Self-service and AI routing of complex issues frees HR teams for strategic priorities
• Finance: Automates accounts receivable/payable inquiries, disputes, and discrepancies to improve accuracy, shorten AR turnover, and accelerate cash flow
• : Centralized, AI-driven sales inquiries and support, improves response times and boosts close rates

Automation and unified systems help streamline operations and strengthen customer relationships, fueling satisfaction and growth.

Smarter revenue management for maximized growth

Launching in the third quarter 2025, helps consumer packaged goods companies optimize promotions, budgets, and ROI with AI insights and real-time financial data. integration helps prevent overspend and supports 麻豆原创 Sales and Operations Planning with .

Key enhancements include:

• Visibility into revenue, margin, ROI, volume, and profit and loss data for account performance insights and better trade promotion decisions
• Promotion spend insights via integrated 麻豆原创 Cloud ERP
• More accurate forecasting with 麻豆原创 Integrated Business Planning and streamlined budget planning with
• Improved trade promotion budget management at customer and product levels, aligned to financial plans

By turning promotion data into demand signals, companies can optimize promotion strategies, reduce overspend, and deliver personalized, data-driven interactions at scale.

Scalable success: from self-service insights to full B2B commerce

, a powerful 麻豆原创 Cloud ERP add-on, gives B2B customers secure, 24/7 access to real-time order data from all sales channels. Designed for digital-first buyers, it reduces support workload and creates a solid foundation to scale and expand into full B2B e-commerce.

Key capabilities include:

• Native 麻豆原创 Cloud ERP integration for real-time order and invoice data across channels with no middleware or data duplication
• Omnichannel visibility — EDI, email, phone, fax, direct sales, e-commerce — for one-stop customer order data access
• Rapid time to value with preconfigured data models, UI templates, and our vetted partner ecosystem
• Faster issue resolution with user emulation, allowing support teams to see what the buyer sees
• Future-ready scalability that easily extends to full B2B e-commerce without re-platforming

With low TCO and deployable in just weeks, the portal supports digital-first convenience and long-term growth.

Easy, adaptable, future-ready payments

While 麻豆原创 B2B Self-Service Portal empowers B2B customers with real-time access to orders and transactions, 麻豆原创 Commerce Cloud, open payment framework modernizes payments. Its no-code, low-code architecture enables flexible support for methods like buy now, pay later and a wide range of third-party payment service providers, including Stripe, Adyen, Worldpay, and Airwallex. Announced in the first quarter, the solution allows rapid deployment and customized payment solutions.

Benefits include:

• Rapid customization of payment experiences for seamless experiences
• Flexibility to meet evolving buyer needs
• Seamless scalability while ensuring compliance and security
• Reduced complexity and time to value

Together, these capabilities form the foundation for long-term growth.

Real-time data intelligence for seamless experiences

As businesses gain control over payment experiences, they also need real-time visibility into the transactions driving their operations. Customers expect consistent, personalized experiences across channels, from in-store to mobile to online, at every touchpoint.

, a modular, cloud-native solution bundle, unifies point-of-sale and digital order data, processes high-volume transactions in real time, and ensures accurate inventory availability across locations. It supports flexible fulfillment and returns, such as buy online, pick up in-store (BOPIS), and return anywhere, and enables more intelligent inventory planning, sourcing, and channel-aware promotional planning.

These capabilities reduce operational friction, increase loyalty, and help businesses scale profitably and sustainably.

Turning customer experience into competitive advantage

These innovations enable a growth strategy that transforms customer experience into a powerful competitive advantage. By connecting data, processes, and interactions with AI-driven insights, businesses can deliver proactive, tailored experiences that foster loyalty and fuel growth.

麻豆原创 is committed to helping customers harness the power of customer experience. These innovations reflect our focus on delivering real-world value and unlocking new growth opportunities.

Learn more about our and how they can help your business grow.

Balaji Balasubramanian is president and chief product officer for 麻豆原创 Customer Experience.

It is happening right now, and employees are feeling the impact. They are being asked to learn new skills and work differently, all while managing return to office and intensified geopolitics.听

HR is at the center of it all 鈥� from responding to changing regulations in order to maintain compliance, to forecasting workforce needs and new skills gaps, to helping employees learn how to integrate AI into their roles. The reality is that HR is being asked to make informed and strategic decisions quickly and all employees are expected to work smarter and faster.听

At 麻豆原创 Sapphire, we announced several new 麻豆原创 SuccessFactors innovations to support organizations in navigating this rapid change. These innovations leverage the power of 麻豆原创 Business Suite 鈥� including our unmatched business data and AI 鈥� to further strengthen our global reach and connection across the enterprise that only 麻豆原创 can provide.听

Unrivaled AI to boost employee productivity and engagement 

麻豆原创 is leading the market with groundbreaking advances, helping organizations accelerate business outcomes and deliver best-in-class employee experiences. Within , AI is embedded across every product. Additionally, 麻豆原创鈥檚 AI copilot Joule is available on mobile and Joule understands more than 10 languages. Customers are already seeing incredible results.听

At 麻豆原创 Sapphire, we introduced the first of our HR agents, the Performance and Goals Agent, to give managers critical insights and drive more productive conversations with their employees. To put this into perspective, imagine you are a people manager. The Performance Agent, via Joule, can alert you that you have a performance review with one of your employees coming up but that they do not have any peer feedback. The agent can work on your behalf to collect feedback from your employee鈥檚 peers, summarize that feedback, and prepare you before your conversation.

With many more agents coming, these will collectively work together to reason and execute cross-functional, end-to-end processes.听

Unmatched data to take the doubt out of decision-making 

Geopolitical instability is making workforce planning more challenging and unpredictable. Whether it鈥檚 in response to tariffs, regulations, or shifting business priorities, HR leaders need the ability to quickly access data and insights to make strategic recommendations. 

People Intelligence in 麻豆原创 Business Data Cloud is a that transforms people, skills, finance, and other business data into readily available, AI-driven workforce insights. For example, HR and business leaders can ask questions like 鈥淒o we have the right mix of employees and contractors?鈥� or 鈥淲hich skills will be in high demand based on upcoming business initiatives?鈥� With these insights, they can make proactive, informed decisions to take more strategic actions, drive higher employee engagement, and ensure compliance.听听

More efficient workflows to drive employee productivity 

If the demand from employees and leaders alike is to facilitate ways for employees to work smarter and faster, automation and built-in guidance is key to helping them adopt new tools. 

With , we are helping organizations speed up adoption of 麻豆原创 SuccessFactors solutions. Employees can receive contextual guidance and automation for critical HR workflows. At the same time, HR leaders can access insights on how employees are using these tools to understand where there may be gaps or challenges. No-code content creation tools make it easy to customize in-app guidance and optimize workflows, helping employees quickly adapt. This means more productivity, reduced training costs, and maximized investments 鈥� all in the flow of work.听

We have also introduced a new HR service delivery solution, , to accelerate ticket case resolutions. Employees can access more self-service tools to quickly get answers and resolutions. AI-driven case management tools, powered by core HR data, enable service reps to work faster and smarter 鈥� guiding them through complex scenarios with automation, dynamic forms, AI-generated case summaries, and email drafts 鈥� boosting efficiency, compliance, and resolution speed.

Helping HR lead through change

These new innovations are strengthening the entire 麻豆原创 SuccessFactors HCM portfolio. AI is embedded, ubiquitous, and in almost all cases, accessible via Joule.

By combining business, HR, and skills data with unrivaled AI and fully integrated analytics, 麻豆原创 is giving our customers the tools they need to keep up with the rapid pace of change. The impact? Employees and leaders can be more productive, make more informed decisions, and deliver more value.

Dan Beck is president and chief product officer for 麻豆原创 SuccessFactors.

This is true for each function within an enterprise. Teams within HR, Sales, Marketing, Finance, and Spend are positioned to drive impact in every aspect of business — from revenue growth to cost management to overall business agility and resilience.

The innovations shared at 麻豆原创 Sapphire in 2025 reflect our commitment to bringing out your best, providing a clear path to guide organizations toward certainty in a time where that is rare. These innovations will empower organizations to navigate the complexities of the current landscape and emerge stronger, more adaptable, and better equipped to face the future. 

Here are a few innovations that we announced that support Finance and Spend teams in delivering increased value.

Introducing embedded virtual cards in 麻豆原创 Ariba

Many organizations work to be nimble as it relates to finding the right supplier at the right time, which can mean introducing one-time vendors into the supplier landscape. While this helps with business agility, it often comes with a cost: time-intensive supplier onboarding processes that involve manual effort that is better used elsewhere. Traditional payment methods, like checks and physical credit cards, not only require more work, they can introduce fraud risk and security vulnerabilities.

That is why 麻豆原创 is embedding virtual card payments into 麻豆原创 Ariba Buying and . We are supporting the flexibility and agility needed to help businesses run at their best. At no additional cost, our customers can now use virtual credit cards for pay on purchase order transactions. With virtual cards, customers can:

• Prevent overcharges and fraud
• Enjoy payment flexibility
• Better manage spend security
• Reduce manual effort of supplier setup processes
• Enhance vendor payment efficiency
• Maintain control of payments made outside of procure-to-pay ERP processes

Using virtual cards requires minimal change management efforts, giving buyers the ability to adjust card parameters based on enterprise-wide objectives without disruption.

麻豆原创 integrates WalkMe Premium with 麻豆原创 Ariba and 麻豆原创 Concur

In a time when digitalization is imperative, minimizing obstacles and reducing change management efforts is key to a smooth business transformation. Time and time again, I hear leaders report that one of the biggest challenges of implementing new software is employee change management.

Introducing WalkMe Premium for 麻豆原创 Ariba solutions, a platform that provides real-time, in-app guidance for users to reduce the time and effort associated with adopting new technology in the workplace, empowering employees to maximize business value with 麻豆原创 Ariba. Customers can also take advantage of , which offers users valuable, easy-to-follow training content, all within the 麻豆原创 Concur user interface.

The WalkMe solution is a digital learning platform that helps users apply process knowledge in real time to navigate complex software tasks. With WalkMe Premium integrated directly into 麻豆原创 solutions, employees can access in-app prompts for standard tasks, like creating purchase orders or managing approvals, with pre-configured industry templates that eliminate the need to learn overly technical processes.

The in-app workflow guidance can be adjusted as needed to keep processes up-to-date, allowing for little to no change management effort to ramp employees up faster than ever — all while preserving process compliance. At 麻豆原创, we know that clear, concise user guidance is key to accelerating technology adoption. I expect that the integration of the WalkMe solution into 麻豆原创 solutions will be a gamechanger for organizations experiencing technology updates and changes.

New Joule Agents enhance finance and spend functionality

New agentic AI capabilities are coming to finance and spend solutions with Joule agents that will be integrated across 麻豆原创 Business Suite. These new agents include:

• Expense Report Validation Agent: Uses alerts and guided experiences to help employees fix issues based on past data, company policy, and patterns before submitting reports
• Sourcing Agent: Uses past event data and supplier information to autonomously create sourcing events tailored to specific needs and users can easily modify these events to efficiently manage supply chain disruptions.
• Dispute Resolution Agent: Analyzes dispute details and relevant business records to validate cases and propose solutions
• Accounts Receivables Agent: Uses data related to overdue receivables to perform appropriate follow-up tasks with customers

Additionally, 麻豆原创 Ariba Procurement customers will soon be able use Joule to enhance daily tasks such as retrieving supplier bids, displaying past purchases and approvers, and providing easy access to supplier information. Joule innovations will also be available soon in 麻豆原创 Fieldglass solutions, enabling users to accelerate existing workflows and processes.

麻豆原创 Taulia Receivables directly integrated into 麻豆原创 finance solutions

Embedded finance capabilities have been expanded with the integration of Receivables Finance, powered by , in 麻豆原创 finance solutions. Finance teams now have a fast, scalable way to unlock capital from outstanding receivables in a time when businesses are battling inflationary pressures, tariffs, and supply chain volatility. This capability can be activated immediately in .

Once activated, 麻豆原创 Taulia Receivables enables users to:

• Dynamically manage working capital
• Accelerate receivables through true sale
• Use Joule-powered insights to make informed liquidity decisions

New 麻豆原创 Ariba Procurement and expense management offerings in 麻豆原创 Business Suite

In keeping with our promise to deliver a connected, suite-first experience for our customers, 麻豆原创 Business Suite includes extended 麻豆原创 Ariba and 麻豆原创 Concur functionality.

The newly announced 麻豆原创 Business Suite application packages align with the strategic business needs of our customers with line of business-specific bundles, delivering an improved buying experience. With strategic sourcing package, our procurement customers can manage the source-to-contract process from start to finish. Within the 麻豆原创 Finance Premium package, customers have access to operational procurement capabilities, including requisitioning, invoice management, and B2B collaboration, along with expense management capabilities from 麻豆原创 Concur.

Achieving success in a new era of procurement

Amid the unpredictable nature of today鈥檚 finance and spend landscape, agility is the secret to long-lasting success. 麻豆原创鈥檚 advanced AI capabilities, powered by harmonized data and paired with an integrated suite of applications, ensure productivity, accuracy, and an optimized employee experience.

With 麻豆原创, you can handle anything that comes your way.

If you did not get a chance to attend 麻豆原创 Sapphire, access .

Etosha Thurman is chief marketing officer for Finance and Spend Management at 麻豆原创.

Since our beginnings in 1972, 麻豆原创 has led with a bold strategy. That spirit continued through to our pivot to the cloud five years ago and, more recently, with Joule, our powerful AI copilot.

I spoke about this during our latest 麻豆原创 Global Partner Summit at 麻豆原创 Sapphire in Orlando, joined by 麻豆原创 Executive Board Members, including CEO Christian Klein, COO Sebastian Steinhaeuser, and 麻豆原创 Product and Engineering Head Muhammad Alam, during an exciting, live-streamed .

Our boldness has paid off. 麻豆原创 was named this year, and our more than 25 percent. 麻豆原创 continues to dominate our market because we have the boldness to change and influence the direction of our industry.

What鈥檚 even more notable is that we are shaping the future together with our partners, which had their best year ever in 2024. Partners are leading the change with us across everything we do — from introducing new customers to 麻豆原创 innovations to extending our growing portfolio, especially as demand for proven AI value continues to take off.

To top it off, it is our customers that see some of the biggest wins. Our partners ensure our customers achieve true business transformation, enabling them to operate, provide products and services, and compete at their best. We are committed to their success today and tomorrow — and that鈥檚 why we have to make our next bold move together.

麻豆原创 Business Suite: Harmonized business applications, AI, and data

The 麻豆原创 Global Partner Summit highlighted the opportunities 麻豆原创 Business Suite offers our partners and customers. Our vision of the suite evolves Software-as-a-Service into Suite-as-a-Service. Only 麻豆原创 has it — unrivaled AI, unmatched data, unparalleled applications — offered together in one seamless experience, and the opportunity is enormous.听麻豆原创 Business Suite will help customers solve their toughest business challenges like never before.

With the suite, partners can meet customers where they are and grow to unlock their full potential. It sets up customers for the clean core they need to scale, but also represents incredible upsell and cross-sell opportunities for 麻豆原创 partners, regardless of partner type.

Beyond this, 麻豆原创 is introducing to simplify customers鈥� engagement with the 麻豆原创 portfolio. This new approach aligns capabilities and product offerings with customers鈥� lines of business. Partners can guide customers to the best-fit packages that deliver the integration, intelligence, and additional functionality needed for their specific business.

Even more opportunities for partners

To drive growth and empower our partners to innovate and scale at their best, we are also bringing our 鈥淎鈥� game with leading initiatives that demonstrate our unwavering commitment to their success:

• We announced the new 麻豆原创 Referral program, launching in North America in the third quarter, that rewards partners for every lead they can鈥檛 close on their own.
• This year, we launched partner-led territories globally, allowing partners to become more self-sufficient across the entire Customer Value Journey.
• Our award-winning 麻豆原创 PartnerEdge program has evolved to be even stronger,including a new leveling framework focused on cloud performance.
• We鈥檝e adapted our commercial models for software partners to ensure they are integrated into 麻豆原创 Business Suite, with new packages that include partner solutions to help deliver the full end-to-end experience to our customers.

How to capitalize on partner opportunities with 麻豆原创

There are four key actions for partners ready to seize the great opportunity that 麻豆原创 Business Suite and our evolving partnership create:

• Autonomy: Learn more about partner-led territories and begin taking more control of the Customer Value Journey, with enablement and support from 麻豆原创. Always lead with 麻豆原创 Cloud ERP as a sustainable growth engine. The opt-in window is now open, and 麻豆原创 will continue to expand territories.
• Quality: Customers will benefit from optimal performance and scalability when partners apply RISE with 麻豆原创 Methodology to every project. Ensuring that customers preserve a clean core and use our integrated toolchain will deliver a smooth transition to the cloud.
• Innovation: Building complementary solutions to 麻豆原创 Business Suite using 麻豆原创 Business Technology Platform. Partner solutions are a key component of our value proposition.
• Learning: Explore the 麻豆原创 Learning Journey for 麻豆原创 Business Suite on 麻豆原创 Learning Hub and understand how we integrate applications, data, and AI across all functions to enhance business processes from end to end. Partners also have the opportunity to elevate their credibility in the market by earning 麻豆原创 Business Suite certifications.

Focusing on these four key areas will allow our partner ecosystem to capitalize on the opportunity of 麻豆原创 Business Suite.

Winning together

Now, more than ever, partners must demonstrate their commitment to driving customer value, backed by deep technical expertise and business transformation experience.

We need to work together, much like a sports team, each identifying our strengths, committing to the position we鈥檒l play, and building our skills. And, as in the story of a championship team, it starts with belief. That belief will propel us to deliver exceptional value for our customers.

Be bold, and we鈥檒l be unstoppable together.

Karl Fahrbach is chief partner officer of 麻豆原创.

By embedding sustainability into core business applications, unifying fragmented data across the enterprise, and amplifying human expertise through AI, 麻豆原创 is transforming how organizations turn sustainability commitments into competitive advantage.

Across the C-suite, leaders face pressure to make good on their organizations鈥� sustainability commitments while ensuring these initiatives create tangible value for their specific business units and departmental operations.

COOs grapple with maintaining resilient supply chains while embedding sustainability metrics for better risk prediction. CFOs struggle to gain visibility into integrated financial and non-financial data needed to manage reporting and drive sustainable growth. CPOs seek transparency of suppliers鈥� sustainability footprints across the source-to-pay process, while CHROs work to engage talent with authentic sustainability performance. Meanwhile, CROs need verified sustainability data to build brand trust and enable green premium pricing, and CIOs face the complex challenge of integrating sustainability data while managing governance, cost, and AI-driven innovation.

What鈥檚 missing is not awareness, but actionable, decision-grade sustainability data worthy of sitting alongside financial and operational metrics. This is why we build sustainability directly into our applications, generating new, usable data at the source of business activity.

Organizations find themselves constrained by financial systems, inconsistent data, and business processes that were not designed to address sustainability鈥檚 multifaceted nature. By ensuring this sustainability data becomes part of customers鈥� larger data story and drives core processes, we overcome these constraints.

This isn鈥檛 a peripheral issue; sustainability now intersects every critical business function, and the thoughtful organization of sustainability data. Its application to business processes prepares organizations for their agentic AI future, where sustainability metrics contribute to broader business intelligence tools like margin optimization agents rather than being siloed in sustainability-only solutions.

In this environment, 麻豆原创 emerges as a strategic partner that combines sustainability data with business processes to drive real change. By harnessing the power of 麻豆原创 Business AI and 麻豆原创 Business Data Cloud, we translate intricate sustainability challenges into clear, executable strategies.

This week, we introduced a new evolutionary step of sustainability solutions that go beyond traditional software updates. These solutions are designed to bridge the critical gap between organizational ambition and tangible outcomes. We help businesses manage risk, ensure compliance, and unlock meaningful enterprise-wide value.

This is more than a technological upgrade; it’s a strategic framework for sustainable business innovation. And now, we’re translating that strategy into action, through AI-powered innovations that scale.

AI for sustainability at scale: New innovations for EHS and product compliance

Beginning in August 2025, new capabilities will be available in beta, embedded within key sustainability applications to help customers ready their data, automate processes, and amplify their expertise. These AI-driven innovations streamline operations across environmental, health and safety (EHS) and product compliance workflows, driving measurable and scalable impact.

Here鈥檚 a look at what鈥檚 coming:

• AI-assisted permit management in 麻豆原创 S/4HANA for EHS environment management simplifies and automates permit handling by capturing and extracting key data from permit documents and automatically proposing relevant follow-up tasks to ensure compliance.
• AI-assisted safety observation reporting with , 麻豆原创鈥檚 AI copilot, in , enables seamless, intuitive incident reporting through a conversational interface, reducing barriers to shop floor safety documentation.
• AI-assisted safety instruction generation in 麻豆原创 S/4HANA for EHS workplace safety suggests appropriate safety instructions based on risk assessments and job hazard analyses, supporting proactive and preventive measures.
• AI-assisted compliance information processing in 麻豆原创 S/4HANA for product compliance automates the extraction and mapping of critical data from declarations, certificates, and safety data sheets, improving accuracy and freeing teams from tedious manual work.

These features will be available in beta and will be part of the new , reflecting 麻豆原创鈥檚 commitment to delivering embedded, business-ready AI that drives real outcomes.

AI that鈥檚 already delivering value

麻豆原创 customers are already leveraging Business AI to supercharge their sustainability efforts, including:

• In , AI accelerates environmental, social, and governance (ESG) report generation with editable templates, generative text, and visualizations, freeing teams to focus on ESG execution, not formatting.
• In , AI automates emission factor mapping by intelligently matching products to thousands of lifecycle assessment database entries, complete with confidence scores.
• In , AI automatically validating and extracting data from International Sustainability and Carbon Certification (ISCC) PLUS supplier declarations, minimizing errors and increasing speed.

These intelligent capabilities help customers reduce costs, mitigate risk, and drive business performance across reporting, carbon management, circularity, and regulatory compliance.

What鈥檚 next: unlocking enterprise-wide sustainability insights

In the second half of 2025, 麻豆原创 will make 麻豆原创 Sustainability Control Tower available as an Intelligent Application within . This will unify sustainability data and business operations on a single platform, enabling consistent reporting, deeper insight, and smarter decision-making across the enterprise.

A technology preview of these solutions will be made available to selected customers before general availability.

One sustainability data model: From complexity to clarity

麻豆原创 is also introducing new sustainability data products throughout 2025 as part of our strategy to deliver hundreds of curated and governed datasets across . These data products, accessible via 麻豆原创 Business Data Cloud, will include:

• Structured emissions data (air, water, wastewater) from 麻豆原创 EHS Management and 麻豆原创 S/4HANA for product compliance
• Additional datasets from 麻豆原创 Sustainability Footprint Management

This unified sustainability data model will empower customers to strengthen compliance, simplify analytics, and scale sustainability programs with confidence and clarity.

Process intelligence meets sustainability intelligence

True progress does not just come from better data, it comes from better processes. That is why 麻豆原创 is embedding sustainability impact metrics into the starting in autumn 2025. These new capabilities will include:

• 麻豆原创 Signavio Value Accelerators: Pre-built process models and industry best practices tailored for regulatory-specific use cases
• 麻豆原创 Signavio Process Intelligence: Analytics tools that identify opportunities to optimize business processes and embed sustainability at scale

With these additions, customers can align process transformation efforts with environmental goals, helping close the gap between strategy and execution.

Your best, made real

With 麻豆原创, transforms from a compliance checklist into a lever for innovation, resilience, and growth. By embedding sustainability into applications, unifying data across the enterprise, and enabling intelligent automation through AI, we empower organizations to be sustainable while accelerating performance.

From frontline safety to carbon reporting, from real-time data to boardroom insights, this is what 鈥測our best, made real鈥� looks like.

Welcome to a new era of sustainable enterprise management, powered by 麻豆原创.

Sophia Mendelsohn is chief sustainability and commercial officer at 麻豆原创.
Gunther Rothermel is chief product officer for 麻豆原创 Sustainability.

With the evolving 麻豆原创 Services and Support portfolio, 麻豆原创 executives also showcased a new approach to engaging with customers. The message was clear: transformation is no longer optional 鈥� it鈥檚 survival.

Building on this theme, Thomas Saueressig, Member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery, emphasized how 麻豆原创 stands by its customers as an indispensable partner in today鈥檚 volatile environment marked by shifting tariffs, global uncertainties, and an accelerating pace of change. 鈥淲e understand that our customers seek faster transformations, faster time to value, and increased agility,鈥� Saueressig said, adding that 麻豆原创 is committed to supporting them at every step of the way.

Using RISE with 麻豆原创, the company鈥檚 transformation-as-a-service offering, and the power of the Business Transformation Management portfolio, 麻豆原创 can already deliver up to 30 percent cost savings for its customers, and this is more important than ever when budgets are under pressure and organizations need to transform quickly. 鈥淏ut we don鈥檛 stop there,鈥� Saueressig said, announcing a further evolution of the RISE with 麻豆原创 Methodology, with updates to the discovery phase, a project workspace in 麻豆原创 Cloud ALM, as well as a new transformation preparation service, including tailored transformation road maps for 麻豆原创 customers.

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On stage, Mercedes-Benz CIO Katrin Lehmann shared how 麻豆原创 helped the automotive company tackle recent challenges such as moving to the cloud and exploring custom AI options like Mercedes-Benz Direct Chat to add value for customers. 鈥淢oving to RISE with 麻豆原创 means that we can accelerate processes and leverage innovation,鈥� she said. Currently, Mercedes-Benz is exploring Joule as part of its RISE with 麻豆原创 journey.

鈥淭his is the year when AI is becoming a reality for business,鈥� Saueressig chimed in, noting that customers aim to distinguish their strategies for leveraging AI to stand out in the market.

By combining advanced AI technologies with enterprise resource planning (ERP), companies can unlock substantial enterprise value. However, this can best be achieved with partners, said Saueressig who announced the launch of an AI co-innovation program with Amazon Web Services (AWS.) This program brings together experts from the two companies as well as dedicated technical resources and cloud credits to define, test, and deploy generative AI apps on 麻豆原创 Business Technology Platform (麻豆原创 BTP) to solve critical business challenges.

Focus on productivity, embrace AI

Saueressig then welcomed Jan Gilg, chief revenue officer and president of 麻豆原创 Americas and Global Business Suite and member of the Extended Board of 麻豆原创 SE, on stage. Gilg opened his remarks with a sobering statistic: during the rise of software as a service (SaaS), global business productivity grew just 1.5 percent since 2005, compared to the first wave of ERP from 1995-2005 when it grew by a more robust 2.6 percent. While the cloud has unlocked the ability to consume technology faster, systems have become larger and more complex. His conclusion? 鈥淢ore technology alone does not automatically mean better business outcomes.鈥� He went on to say that what customers need are 鈥渋ntegrated business processes, especially in an uncertain business environment.鈥�

In the era of agentic AI, establishing an integrated and harmonized enterprise foundation is essential, Gilg said. He described the reimagined 麻豆原创 Business Suite as data-driven and AI-powered, aimed at democratizing access to Business AI and said he is certain that this transformation can unlock a significant productivity boost.

Geoff Scott, CEO of the , joined the conversation, outlining the three top-of-mind topics among 麻豆原创 customers: global uncertainty, a return to simplicity, and productivity growth. Scott added that ASUG members are focusing on a pragmatic approach for scaling 麻豆原创 Business AI, emphasizing the importance of aligning AI initiatives with strategic business goals and validating them through pilot programs. He also emphasized the critical role of clean, integrated data and the power of collaboration and partnerships.

Grow resilience with the power of the public cloud

One of the most inspiring transformation stories during the keynote came from Jeff Suellentrop, CTO of , a metals and mining company that was on the brink of bankruptcy when Suellentrop joined. In a capital-intensive industry, Phoenix Global was growing fast and its legacy tech stack couldn鈥檛 keep up.

鈥淲e basically replaced every system in the company,鈥� Suellentrop shared. The company鈥檚 move to 麻豆原创鈥檚 public cloud offering, choosing the GROW with 麻豆原创 journey, allowed it to streamline operations, reduce inventory, and improve asset utilization and resulted in a financial turnaround. 鈥淲e have returned millions and millions of dollars back into the business,鈥� Suellentrop said.

Scaling a global snacking empire with 麻豆原创 Business Data Cloud

The final customer invited on stage was , the family-owned confectionery giant behind M&Ms, Snickers, and Milky Way. Will Beery, vice president and global CIO for Mars Snacking, and Praveen Moturu, global vice president of Digital Platforms at Mars Information Services, explained how the company uses 麻豆原创 Business Suite to support rapid growth and acquisitions. 鈥淲hen you think about our digital strategy and the architecture that needs to be there to enable these businesses, it has to be more global. It has to be more standard,鈥� Beery said.

Mars has adopted a three-tier ERP strategy to support its retail operations, acquisitions, and core business. The goal is harmonization and innovation focusing on simplifying and standardizing its IT landscape. Moturu told the audience that using 麻豆原创 technology, the company has been able to optimize workflows, reduce bottlenecks, and improve overall productivity and accuracy. Mars also opted for 麻豆原创 Business Data Cloud, which Moturu described as a long-awaited solution that brings consistency and efficiency.

Drawing on his own experience managing 麻豆原创 systems, Gilg said he understood of the challenges 麻豆原创 customers face, and underscored 麻豆原创’s shift toward being a more supportive, invested partner in customers’ transformation journeys and committed to delivering tangible outcomes, telling the customer audience, 鈥淚鈥檓 here to be your voice inside 麻豆原创 and to be with you for your entire customer value journey.鈥�

Back on stage, Saueressig explained how new updates to the integrated toolchain will help to unlock value from the 麻豆原创 solution faster, reduce the cost of transformation by up to 30 percent, increase business agility, and speed up continuous innovation.

Thanks to new offerings announced at 麻豆原创 Sapphire, he said the impact of the integrated toolchain will be even greater. These include:

• A new transition guidance 鈥� with Joule 鈥� to orchestrate all transformation-related assets, bringing together 麻豆原创 Signavio, 麻豆原创 LeanIX, 麻豆原创 Cloud ALM, and Joule for developers and consultants
• A centralized AI agent hub and governance in 麻豆原创 LeanIX that helps companies map AI agents to their business capabilities
• Boosting UX and adoption by WalkMe integration across 麻豆原创 Business Suite
• AI assistance for 麻豆原创 Signavio with AI-assisted transformation advisor, process conformance check, and process context analyzer

鈥淔undamentally, AI will be omnipresent across the entire toolchain,鈥� Saueressig  said. 鈥淲e will continue to work to drive down the cost and drive down the time to value for all of you.鈥� Additionally, he said, the company is completely overhauling the 麻豆原创 Services and Support Portfolio with three new success plans that build upon one another. Each includes enabling Joule for customers and supporting team ramp-up with learning journeys for 麻豆原创 Business AI. He also announced data services, a comprehensive offering for 麻豆原创 Business Data Cloud, which provides prescriptive guidance to customers from pre-sales to ongoing support, , starting with a free 麻豆原创 Business Data Cloud discovery workshop and assessment to get customers started on their data journey.

To wrap up, Saueressig stressed again 麻豆原创’s commitment to listening to customers and challenging itself to improve its support for customers every day. 鈥淲e鈥檒l ensure you can realize value from all the solutions mentioned today鈥� you have the power in your hands to transform today to be resilient tomorrow.鈥�

(麻豆原创 BTP) helps address these challenges. Serving as the foundation of , 麻豆原创 BTP connects, extends, and automates business processes and applications, accelerates application development, and deploys AI capabilities that drive growth and innovation.

This week at , we shared amazing firsthand customer and partner success stories and announced new 麻豆原创 BTP innovations that help customers bring out their best.

Build custom AI agents and Joule skills for your business

AI agents support and enhance businesses by utilizing AI to build deep understanding and perform multi-step workflows across end-to-end business processes. These agents act with purpose and continuously learn, providing organizations with increased operational efficiency, sharper insights, and faster innovation.

, a new capability within , enables users to build AI agents and Joule skills that are scalable, secure, and grounded in business context to enhance business specific outcomes. While Joule skills execute rule-based tasks, AI agents plan and execute complex business scenarios. Deeply grounded in business data, these agents drive accurate outcomes in line with goals. The open and extensible framework of Joule Studio enables users to connect with not only 麻豆原创, but also non-麻豆原创 applications for seamless execution.

Joule Studio, generally available in June 2025, allows customers to design, deploy, and manage custom Joule skills and AI agents with low-code, no-code simplicity. Read our and to see Joule Studio in action.

With Joule Studio, we expand our extensibility portfolio 麻豆原创 Build to the next level for building Joule skills and agents. This way, customers can implement innovations intuitively and efficiently.

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Integrate business applications faster with AI

The ability to collaborate and exchange information in real time across diverse systems and applications is a necessary foundation for business success. empowers customers to quickly integrate all on-premises and cloud-based processes, services, applications, events, and data 鈥� no matter where they live 鈥� without disruption.

We’re thrilled to unveil new AI capabilities within 麻豆原创 Integration Suite, including AI assisted development experience for discovery and recommendations of pre-built content and for creation, migration, and monitoring of integration flows. help customers analyze historical API call volumes and then forecast trends and traffic patterns. The ability to predict potential anomalies positions customers to proactively adjust their strategies and enhance their resilience. A , empowers customers to connect their own large language models (LLMs) and makes their applications and data integrations even more intelligent than before.

We also announced a new set of integration adapters 鈥� including IBM MQ, Google Cloud Storage, Salesforce PubSub, Anaplan, Snowflake, and more 鈥� as well as a new 麻豆原创 Integration Suite user experience. This makes 麻豆原创 Integration Suite the solution to modernize the integration landscape between 麻豆原创 and non-麻豆原创 systems with a fast return of investment. .

Innovate and accelerate with AI developer tools

is our application development and automation solution that has a comprehensive suite of low-code, code-first, and generative AI tools. Our new simplified pricing and packaging makes it easy for developers to get started. For example, an extensibility wizard gives users access to a guided experience that helps them jumpstart their extension creation from 麻豆原创 S/4HANA Cloud, available now in 麻豆原创 S/4HANA Cloud Public Edition and later this year for 麻豆原创 S/4HANA Cloud Private Edition.

New Joule for developers capabilities empower developers of all skill levels to code more efficiently. Rather than spending time on repetitive tasks like debugging errors and dealing with legacy codebases, developers can leverage our generative AI tools to be more productive, creative, and proficient in accelerating ABAP, Java, JavaScript, and visual tool-based application development and automation of 麻豆原创 processes. In a nutshell, Joule for developers capabilities allows them to save significant time in understanding and writing code in 麻豆原创 context and enables experts to drive innovation.

Create business-relevant apps with all your data

is a fully managed SaaS solution that unifies and governs all 麻豆原创 data and seamlessly connects with third-party data, giving line-of-business leaders context to make even more impactful decisions.

Announced this week, developers will be able to leverage data products starting in the second half of 2025. Developers will be able to leverage the 麻豆原创 Cloud Application Programming Model in 麻豆原创 Build to create custom applications that seamlessly integrate with data products and supplement 麻豆原创 Business Data Cloud Intelligent Applications. This streamlined integration accelerates application development and empowers end users with richer data and deeper insights. 

麻豆原创 HANA Cloud empowers developers to build applications that utilize generative AI, are context-aware, and connect securely to vital business data, including curated data products from 麻豆原创 Business Data Cloud. Looking ahead, customers will be able to take advantage of updated functionality that provides enhanced monitoring of consumption, cost visibility, and financial governance. In addition, self-service technology will be enhanced to enable customers to selectively migrate 麻豆原创 HANA database objects to 麻豆原创 HANA Cloud. .

Resources to jumpstart your journey

Wherever you鈥檙e at in your journey, there are easy ways to get started. Check out , new , , and the updated to jumpstart your innovation.

Additionally, 麻豆原创 BTP now includes the 麻豆原创 Customer Identity and Access Management, which which customers can uphold stringent security standards while accelerating growth. 麻豆原创 Customer Identity and Access Management is now available through the 麻豆原创 BTP Enterprise Agreement. Also coming soon, on AWS, Google Cloud, and Microsoft Azure marketplaces.

Michael Ameling is chief product officer of 麻豆原创 BTP and a member of the Extended Board of 麻豆原创 SE.

The innovations we unveiled represent a fundamental shift in how businesses can approach their operations in an increasingly complex global landscape. The positive energy from our customers and partners reinforces my belief that we鈥檙e on the right path with our AI-first, suite-first, network-centric strategy.

Unifying the supply chain ecosystem

The cornerstone of 麻豆原创鈥檚 latest offerings is the significant enhancement to the and solutions. These improvements create a more unified and intelligent ecosystem for supply chain management, addressing the multifaceted challenges businesses face today.

Key innovations strengthen end-to-end business processes in . The simple handover of complex product data — such as bill of materials, recipes, or material price estimations — streamline the transition from product development to production with . Additionally, the integration of service orders into enables advanced manufacturing processes for service and repair processes. Changes in production orders are seamlessly synchronized with the shop-floor execution for highly adaptive processes.

Launched in February, 麻豆原创 Business Suite is a comprehensive set of integrated solutions, combining cloud ERP, business applications, , and 鈥� powered by the . At Sapphire, 麻豆原创 introduced cloud suite packages designed to align with specific line-of-business needs. The 麻豆原创 Business Suite package for 麻豆原创 Supply Chain Management offers a comprehensive, AI-driven, and network-enabled solution to help customers integrate data, operational processes, and supply chain functions, delivering greater flexibility, transparency, and responsiveness while supporting sustainability initiatives and metrics.

The introduction of smart guided execution in 麻豆原创 Digital Manufacturing supports compliant manufacturing in life sciences, chemicals, and regulated fast-moving consumer goods businesses, through intelligent process guidance and a new electronic batch record system. This helps ensure traceability and compliance while reducing errors and improving overall production quality.

Customers in asset-intensive industries, such as utilities, travel and transportation, and energy and/or natural resources, benefit from advanced asset health monitoring capabilities in . 听An enhanced management of time series data 听and Internet of Things (IoT) device integration is enabled based on . This allows businesses to leverage real-time data for predictive maintenance and asset optimization, potentially reducing downtime and maintenance costs.

By introducing connected supply chain processes that bridge various 麻豆原创 applications and cloud ERP, 麻豆原创 is offering improved data flow, AI-driven insights, and end-to-end process optimization across supply chain and core business functions. This integration is not just about connecting the dots, but creating a seamless flow of information and actions that can transform business operations.

How Joule and agentic AI are revolutionizing supply chain management

Our commitment to AI-driven solutions was evident in several key innovations. 麻豆原创鈥檚 AI copilot, , is poised to transform supply chain operations. By the end of the year, Joule will enable supply chain planners — for example, demand or supply planners — to quickly and easily interpret supply planning results through intelligent analysis of demand, inventory, and supply planning in 麻豆原创 Integrated Business Planning. This capability will significantly enhance decision-making processes in supply chain planning.

Simultaneously, 麻豆原创鈥檚 expansion of agentic AI across 麻豆原创 Business Suite marks a significant leap toward autonomous supply chain operations.

Key agents announced include:

• Maintenance Planner Agent: Streamlines maintenance planning and coordination
• Shopfloor Supervisor Agent: Proactively manages shop-floor disruptions, such as machine failures, and performs necessary rescheduling to maintain productivity
• Field Service Dispatcher Agent: Autonomously schedules and optimizes service orders in 麻豆原创 Field Service Management

These agents, set for general availability in the fourth quarter of 2025, promise to transform planning into a proactive, continuous process by monitoring various data sources, surfacing relevant context, and recommending actions.

Enhanced 麻豆原创 Business Network capabilities for supply chain orchestration and sustainability

麻豆原创 announced significant enhancements to , the world鈥檚 largest B2B platform facilitating over US$6.3 trillion in annual commerce across 190 countries. These new capabilities are designed to revolutionize supply chain orchestration by providing unprecedented visibility, efficiency, and compliance in supply chain processes.

New improvements include more streamlined compliance and quality control for mass upload of certificate documents for suppliers and buyer-controlled document mandates for specific certifications.

To enhance supply chain efficiency and sustainability, new advanced logistics collaboration features offer enhanced greenhouse gas emissions tracking with actual transportation data integration and extended ocean freight support with new tendering and dispute handling functionalities.

Another key improvement focuses on enhanced asset management, with cloud-based ERP integration for better synchronization control, bi-directional integration of materials and models, and automated equipment creation through AAS file uploads and integration of quality inspection checklists.

All enhancements are scheduled to be available by the end of 2025, offering businesses across industries the opportunity to simplify tracking of critical certifications, improve compliance, reduce delays, and support regulatory adherence and sustainability goals across the supply chain.

By integrating actual transportation emissions data, businesses gain more accurate carbon footprint analysis, empowering them to better balance operational efficiency with environmental responsibility.

, with data federation, is planned to be available in Europe and KSA by the end of the third quarter of 2025. Additionally, , with data federation, is scheduled to be available in Europe and KSA by the end of the fourth quarter of 2025.

The road ahead

As we continue to roll out these new capabilities throughout 2025, I鈥檓 more convinced than ever of 麻豆原创鈥檚 commitment to ongoing innovation to drive value for our customers. In a world where global uncertainties, risks, and disruptions require a delicate balancing act between adaptability and productivity, 麻豆原创 Business Suite for supply chain management stands out. It leverages intelligence and all relevant internal and external data to provide the insights needed to make the right decisions, enabling business to adapt and thrive.

Our vision is clear: a future where supply chains are not just reactive systems but proactive, intelligent networks that can anticipate disruptions, optimize operations, and drive business growth.

I鈥檓 excited about the journey ahead and look forward to seeing how these innovations will transform businesses across industries.

For those who couldn鈥檛 join us at 麻豆原创 Sapphire, I encourage you to join us at , where we鈥檒l dive deeper into these innovations and showcase even more exciting developments in our innovation road map.

Dominik Metzger is president and chief product officer of 麻豆原创 Supply Chain Management.

In a kickoff keynote at the Orlando event, they unveiled a raft of new AI tools, business apps, and partnerships designed to help customers overcome these challenges, transform their operations, and 鈥渂ring out your best.鈥�

Uncertainty

鈥淎ll of us face one problem 鈥� every company, no matter which industry or geography. And that problem is uncertainty,鈥� said Klein. 鈥淯ncertainty about trade disruption, about new regulatory requirements, and about how AI will transform my business and impact my workforce.鈥�

麻豆原创 can鈥檛 take away macroeconomic uncertainty, he said, 鈥淏ut you have my commitment that we will help your business become more resilient and more agile 鈥� especially in times like these. We will help you bring out your best.鈥�

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Flywheel effect

麻豆原创 can do this by utilizing what Klein and other senior 麻豆原创 executives called the 鈥渇lywheel effect,鈥� explaining that in physics this is about bringing individual elements together to create new energy.

鈥淭he first element of the 麻豆原创 flywheel is our applications,鈥� Klein explained. 鈥淣ot only do we have the broadest application portfolio in our industry, we also run the most-mission critical business processes end-to-end. No one understands business and industry like 麻豆原创 does.鈥�

The second element of the flywheel is data. 鈥淭he apps give us the richest treasure of mission-critical business data, and no other tech company has more access to semantically rich business data,鈥� he said.

This data then feeds into the third element of the flywheel: AI. Having access to an enormous amount of business data is key to developing extremely powerful Business AI.

麻豆原创 Business Suite

鈥淭hen we make the flywheel spin by infusing AI back into the apps, which run your company,鈥� Klein said before introducing the first of several on-stage demos showing how a company can manage uncertainty like shifting tariffs with the power of 麻豆原创 Business Suite and AI.

Expanding the flywheel theme, Muhammad Alam, member of the Executive Board of 麻豆原创 SE leading 麻豆原创 Product and Engineering, noted that the demo highlighted how the flywheel of apps, data, and AI is critical to the company鈥檚 quest to reimagine business applications.

To achieve this, a company needs an application suite that is end-to-end and seamlessly integrated; a data layer that provides a harmonized data model with high-quality data, strong governance and a rich semantical context; and AI that is built on high-quality data and natively available in the apps used every day.

Alam noted that while the concept of the flywheel effect isn鈥檛 new and most company CIOs have been working hard to achieve it, they have been frustrated by the disparate and heterogeneous applications landscape often built up over time out of necessity.

Fragile balance

Most companies spend a significant amount of time and money integrating the apps they use together and extracting and bringing together disparate data sets. 鈥淚n fact,鈥� Alam said, 鈥淲e estimate that organizations can spend up to 80 percent of their effort and budget in putting together this fragile balance of apps and data, leaving only 20 percent of your resources to focus on value creation.鈥�

While this fragile balance has existed for a while, he explained that it breaks down completely in the age of AI, because to create exponential value you need to have your data available with the end-to-end business process context. 鈥淓nabling this in a disparate, disconnected landscape is close to impossible,鈥� he said.

The only real solution is to move to a best of breed as a suite, or what 麻豆原创 calls 鈥渟uite-as-a- service,鈥� Alam told the audience. 鈥淭he new SaaS is what will allow you to take advantage of the flywheel effect.鈥�

鈥淚n the age of AI, true differentiation will lie in how you create value from this end-to-end context for your organization,鈥� he said. 鈥淭his can only happen when you simplify and innovate your core, and not add another layer of complexity to your landscape.鈥�

This is what the 麻豆原创 Business Suite offers.

麻豆原创 Business Data Cloud

Klein and Alam also emphasized the importance of the launch of 麻豆原创 Business Data Cloud in February and its positive reception from customers and partners. Klein described it as 鈥渢he crystal ball we need in times of uncertainty, because it offers you the biggest semantical data layer in the industry harmonizing 麻豆原创 and non-麻豆原创 data.鈥�

Klein also announced the expansion of business data analysis capabilities in 麻豆原创 Business Data Cloud through a new partnership with Palantir, while Alam unveiled a new partnership with Adobe to develop an intelligent application on 麻豆原创 Business Data Cloud that combines 麻豆原创 Cloud ERP data with data in the Adobe Experience Platform.

To enhance the power of the flywheel, Klein and Philipp Herzig, CTO and chief AI officer of 麻豆原创, also made a series of AI-related announcements. 鈥淎t 麻豆原创, our goal is to make every end user 30 percent more productive,鈥� said Klein.

Joule

To achieve this goal, 麻豆原创 is enabling end users to use human language to interact with Joule, 麻豆原创鈥檚 generative AI copilot, as our new UX, he said. Joule will provide answers to any business questions they have, while in the backend, very smart Joule Agents will take over tasks from employees across end-to-end processes.

鈥淭oday we are proud to announce that we are making Joule available to you everywhere and giving you answers on everything,鈥� the 麻豆原创 CEO said. By combining Joule with WalkMe, the adoption platform acquired by 麻豆原创 last year, Joule becomes an omnipresent, always-on, proactive, and personalized AI assistant.

鈥淣o matter in which app the end user is working, 麻豆原创 or non-麻豆原创, Joule will be everywhere,鈥� Klein said.

In addition to making Joule available everywhere, 麻豆原创 is also enabling Joule to answer everything through a new partnership with Perplexity whose CEO, Aravind Srinivas, joined Klein onstage to demonstrate how Perplexity鈥檚 answer engine will integrate with 麻豆原创 data to provide trusted answers to everyday business questions.

Business AI

During his keynote section, Herzig highlighted the progress made with 麻豆原创 Business AI. 鈥淲e committed that 80 percent of our most-used transactions would be managed via Joule, and we have delivered more than 1,600 skills supporting a wide range of tasks across HR, finance, supply chain, and more out-of-the-box,鈥� he said. 鈥淲e also introduced Joule for developers and Joule for consultants, helping tens of thousands of people every day to achieve more.鈥�

Herzig said 麻豆原创 is on track to deliver more than 400 AI scenarios by the end of this year, and he is thrilled to see more than 34,000 customers are already using 麻豆原创 Business AI every day to transform the way they work.

For example, he shared that British Telecom is already saving 85 percent of the time it took to find the right skilled candidates for jobs with Joule, which is also helping employees to complete HR tasks in 40 percent less time.

鈥淥ur AI strategy is super simple, it鈥檚 really about three things,鈥� Herzig said. 鈥淛oule as the new UI in the age of AI, its Joule Agents to reimagine business processes and AI Foundation on 麻豆原创 BTP, which is becoming the operating system for AI.鈥�

Joule Agents

While Joule transforms the experience layer, Herzig said, Joule Agents are transforming the business process layer, 鈥渞eimagining business processes from the ground up.鈥� Instead of designing enterprise apps around the principle of 鈥渋nsight-to-action,鈥� Joule Agents streamline decision-making through reasoning and action.

鈥淲ith this, we are making a paradigm shift in enterprise software, going really from insight to action to reason and action with AI,鈥� Herzig said. 鈥淛oule Agents will take your business processes to a completely new level.鈥�  Soon, he said, companies will have a huge team of agents 鈥� Joule Agents, third-party agents, and custom agents built in Joule Studio 鈥� as part of their workforce.

To control and govern these agents, Herzig announced the launch of AI agent hub in 麻豆原创 LeanIX. 鈥溌槎乖� LeanIX already knows your business processes and enterprise application landscape, so it was just a logical step to expand the methodology to Joule Agents too,鈥� he said.

Among other innovations, Herzig announced that 麻豆原创 is introducing more than 60 new and updated capabilities into AI Foundation, including a prompt optimizer in AI Foundation developed in joint collaboration with Not Diamond, a frontier AI lab out of San Francisco. Prompt optimizerautomatically converts existing prompts to different models, and a futuristic new partnership with Neura Robotics and Nvidia is designed to blend digital and physical worlds and help empower humanoid robots to achieve business outcomes.

麻豆原创 runs 麻豆原创

Rounding out the kickoff keynote, Sebastian Steinhaeuser, chief operating officer and newest member of the Executive Board of 麻豆原创 SE, explained how the company has achieved considerable gains by running its own operations on 麻豆原创 using the combined power of apps, data, and AI.

鈥淲ith Joule, our developers, consultants, and HR are seeing strong efficiency benefits today. Across 麻豆原创, we track several hundreds of millions in AI-powered efficiency gains committed to our budget.鈥�

Steinhaeuser also discussed the benefits of 麻豆原创 Business Data Cloud, noting, “Earlier this year, we became customer zero of 麻豆原创 Business Data Cloud, offering us distinct advantages: First, we can connect all data in one semantically rich data layer. Second, this helps us generate better insights faster, and across our financial, workforce, and sales planning. And third, we can fuel even better Business AI.鈥� Next up, he said, we are excited to go live with the first set of intelligent applications, starting with People Intelligence.

Moving to 麻豆原创鈥檚 own app layer, Steinhaeuser shared more about 麻豆原创鈥檚 own RISE with 麻豆原创 journey. He also emphasized the importance of tools like 麻豆原创 Signavio and 麻豆原创 LeanIX in mapping process landscapes and enterprise architecture, for 麻豆原创’s own transformation journey. 鈥淢any of our meetings no longer start with PowerPoint, instead we use Signavio and LeanIX to discuss how we can improve our processes and architecture,鈥� he said.

Summary

Summing up the keynote messages, Christian Klein said: 鈥淭ogether we have seen how the 麻豆原创 Business Suite infused with Business AI can help you in times of uncertainty, and how we help you to get there faster, simpler, and at lower cost.鈥�

鈥淟et me finish this keynote with a personal commitment which is really dear to my heart: We will continue to listen to your needs, we will continue to deliver great innovations, and we will stay by your side along the entire journey 鈥� especially in times of uncertainty 鈥� so that you can run your business in sheer harmony.鈥�

We’re witnessing the rise of a new wave of intelligent applications reshaping how organizations operate, embedding real-time data and critical operational context with AI models to enable swift and thoughtful decisions. Unlike traditional software that is governed by rigid business rules, these modern applications can learn and adapt to rapidly evolving customer and market demands 鈥� detecting changes to optimize processes, anticipate needs, and collaborate with both human and artificial “thinkers” to create competitive advantage for an organization. 

Yet, we stand at the cusp of a bolder wave of innovation, one that unfortunately only the discerning few organizations may fully harness. Despite the vast potential of AI and cloud technologies, their true impact hinges on using these innovations with the secure and semantically rich data that is vastly available within an organization. 

Transform outcomes with intelligent applications

This year at 麻豆原创 Sapphire, we unveiled a significant expansion of 麻豆原创 Business Data Cloud to deliver on the promise of intelligent applications: prebuilt, composable applications that seamlessly integrate trusted data products, AI capabilities, and business simulations to serve the needs of every business leader.

These intelligent applications are not just analytics tools; they transcend traditional analytics by automating and orchestrating work across both analytical and transactional workflows, enabling customers to make decisions and execute actions within 麻豆原创 Business Data Cloud.

Today, we are introducing new intelligent application capabilities in 麻豆原创 Business Data Cloud, starting with People Intelligence, an offering grounded in workforce composition, skills, and compensation data products. Built on data from 麻豆原创 SuccessFactors software, People Intelligence provides HR and business leaders with AI-driven recommendations to optimize talent decisions, drive engagement, and ensure compliance. It features capabilities such as workforce composition insights, compensation insights, and skill insights, all available in the second half of 2025.

Additional intelligent application capabilities in 麻豆原创 Business Data Cloud that are entering technology preview include: 

• Cloud ERP Intelligence: Empowers leaders with transformative insights, business simulations, and AI capabilities to manage uncertainty, drive profitability, and meet sustainability goals. These capabilities include new data products from key business processes such as manufacturing (production execution, resource optimization, etc.), supply chain (inventory, deliveries. etc.), and contract accounting (payments, billing, etc.). 
• Customer Intelligence: Guide sales, service, marketing, and commerce teams with a 360-degree customer view to anticipate needs, improve targeting, and build a comprehensive customer profile.  
• Finance Intelligence: Provides CFOs and finance teams with real-time forecasting and planning, connected data across systems, and AI-powered anomaly detection. 
• Spend Intelligence: Delivers procurement and operations leaders real-time spend visibility to minimize supplier risk, flag spend outliers, and reduce costs.

Each intelligent application in 麻豆原创 Business Data Cloud is underpinned by curated, governed data products, sets of structured business data and metadata designed to accelerate use cases and reduce data integration overhead. And with 麻豆原创 Databricks natively available in 麻豆原创 Business Data Cloud, users can leverage 麻豆原创 data products with existing lakehouses with a zero-copy approach.

As part of these technology previews, we are also announcing the delivery of hundreds of new data products throughout 2025 across all 麻豆原创 Business Suite domains 鈥� from inventory optimization and delivery analysis to sustainability and compliance data products. The first wave includes new environmental, health, and safety (EHS) and product compliance datasets, with sustainability footprint data to follow later in the year. 

Amplify the value of AI with your most powerful data

In addition, 麻豆原创 Business Data Cloud is expanding its knowledge graph capabilities. Originally launched within 麻豆原创 Datasphere, the knowledge graph can now ingest and map metadata across 麻豆原创 and external sources, and seamlessly consume models published in 麻豆原创 Knowledge Graph on 麻豆原创 BTP. This creates a living model of how business data is structured and connected, providing a semantic backbone for AI to operate with higher precision.

Paired with Joule in 麻豆原创 Business Data Cloud, now generally available, users can engage with complex business data as naturally as they think, without the constraints of traditional technology. Joule unlocks the full richness of enterprise information, empowering people across the organization to navigate, reason, and act with intelligence grounded in real business context.

Open data ecosystem: Expanding intelligence beyond 麻豆原创

We are also making 麻豆原创 Business Data Cloud more accessible to power the next generation of intelligent, multi-cloud applications.

Starting in the second quarter, 麻豆原创 Business Data Cloud is available on AWS, with Google Cloud and Microsoft Azure expected to follow in the second half of 2025. This makes 麻豆原创鈥檚 data foundation more accessible and deployable within multi-cloud strategies, giving customers the flexibility to run intelligent workloads wherever they operate. 

At the same time, 麻豆原创 is actively collaborating with leading partners to build the next wave of intelligent applications.

• Accenture will release six intelligent applications addressing key challenges in supply chain, talent, finance, and procurement (GA timeline pending). 
• Adobe and 麻豆原创 are co-developing an application that fuses Adobe鈥檚 marketing data with 麻豆原创鈥檚 financial and supply chain data, enabling real-time alignment between demand signals and operational planning, expected in late 2025. 
• Palantir and 麻豆原创 are partnering to facilitate joint customers鈥� cloud migration journey and modernization programs. Seamless connectivity between Palantir and 麻豆原创 Business Data Cloud will enable customers to build a harmonized data foundation across their enterprise landscape. 麻豆原创 Business Data Cloud and Palantir Foundry and AIP will transform data silos into a trusted data foundation that enables human + AI teaming in the real world. Together the companies will responsibly deliver essential outcomes and support customers, including the U.S. government, to quickly adapt to changes and disruptions.
• Thomson Reuters will develop an intelligent application to help customers navigate the fast-moving challenges in the current global trade and tariffs environment, planned for end of 2025.
• Joint Collibra and 麻豆原创 Business Data Cloud customers can now run up to 10x more active data quality jobs in Collibra Data Quality & Observability when run on 麻豆原创 BDC data, at no additional cost. This limited time offer helps accelerate decision-making, strengthen compliance, and improve AI readiness, and is available until May 30, 2026.

The scope of partner collaboration also extends to data enrichment use cases. A new partnership with 惭辞辞诲测鈥檚 will let our joint customers blend 麻豆原创鈥檚 accounts receivable data with 惭辞辞诲测鈥檚 risk datasets to enhance cash flow forecasting, prioritize collections, and reduce exposure to bad debt. This solution is scheduled for general availability in the fourth quarter of 2025. 

We鈥檙e excited to partner with our customers and ecosystem to unlock a new generation of intelligent applications in 麻豆原创 Business Data Cloud, where trusted data, AI, and business context come together to drive meaningful change. The future of modern business will belong to those who turn intelligence into action.

Get started

• featuring the latest on data products and intelligent applications in 麻豆原创 Business Data Cloud

Irfan Khan is president and chief product officer of Data and Analytics at 麻豆原创.

Our robust services strategy was developed to serve as a basis for success, driving faster time to value and increased business outcomes.

We made early strides by introducing the Enterprise Architect role, a qualified partner to ensure the RISE with 麻豆原创 Methodology is in place to guide customers on their journey to the cloud. Already as a result, we are seeing better engagement and increased adoption rates.

Today, we continue these efforts by announcing a major evolution of our 麻豆原创 Services and Support portfolio. In early 2026, we will make our simplified, tiered engagement model generally available.

Comprised of three distinct success plans that build upon each other, this model will align cloud operations, customer support, and premium engagement to make it easier to adopt 麻豆原创 solutions and innovate with the transparency, speed, and flexibility the market demands. The new model will also provide more predictable total cost of ownership (TCO) and return on investment (ROI).

With this new engagement framework, businesses can choose from one of three plans, with AI tooling embedded in each plan along the entire project cycle:

• Foundational success plan: This plan supports in-house teams by helping to onboard and run solutions smoothly, maintain business continuity, and drive ongoing value. It is comprised of curated content and learning journeys for effective customer self-service. It also features application lifecycle management solutions and preventative mission-critical support. This plan includes and expands on our well-known 麻豆原创 Enterprise Support offering and is provided with every 麻豆原创 cloud solution. With the foundational plan, 麻豆原创 turns on Joule for a customer鈥檚 business and supports the team ramp-up with learning journeys for 麻豆原创 Business AI.

• Advanced success plan: This plan strengthens teams with specialized expertise that helps to continually unlock the full value of a customer鈥檚 麻豆原创 investment. It provides proactive guidance to identify improvement opportunities and adopt software innovations. It builds on the foundational plan to maximize solution value and accelerate transformation. With the advanced plan, 麻豆原创 helps the customer build a plan and activate embedded AI use cases and provides ongoing product guidance and optimization advice.

• Max success plan: This plan includes all the advanced plan features plus tailored engagement and end-to-end guidance from dedicated experts. It builds on the previous two and offers strategic partnership for organizations pursuing innovation, competitive advantage, or complex transformation. With the max plan, 麻豆原创 helps the customer define a holistic AI strategy; create the necessary data and architecture roadmap; and build prototypes for customer-specific AI use cases. This plan provides the maximum opportunity for excellence and highest level of听 SLA.

These plans complement the services that many 麻豆原创 customers already receive from their systems integrators.

With these plans, we deliver on our promise to make our engagement with customers simpler and to bring the engagement closer, working together to deliver more business outcomes and leveraging the full potential of AI.

The power of the future lies in our customers鈥� hands — we鈥檙e honored to serve and support them.

Thomas Saueressig is a member of the Executive Board of 麻豆原创 SE.

AI Innovations Aim to Boost Business Productivity by up to 30 Percent;
Partnerships with Perplexity and Palantir Bring out Customers鈥� Best

ORLANDO 鈥� At its annual 麻豆原创 Sapphire conference, (NYSE: 麻豆原创) unveiled innovations and partnerships that put the power of Business AI in every user鈥檚 hands, revolutionizing the way work gets done.

From a virtually omnipresent Joule assistant to an expanded network of Joule Agents that work across systems and lines of business, 麻豆原创 heralds a new era that democratizes access to Business AI and can drive productivity gains of up to 30 percent.

鈥溌槎乖� combines the world鈥檚 most powerful suite of business applications with uniquely rich data and the latest AI innovations to create a flywheel of customer value,鈥� said 麻豆原创 CEO Christian Klein. 鈥淲ith the expansion of Joule, our partnerships with leading AI pioneers, and advancements in 麻豆原创 Business Data Cloud, we鈥檙e delivering on the promise of Business AI as we drive digital transformations that help customers thrive in an increasingly unpredictable world.鈥�

AI that boosts productivity

麻豆原创鈥檚 generative AI assistant Joule can be everywhere you work, delivering personalized answers on everything you need to be more productive.

Joule can accompany business users throughout their day, in and out of the 麻豆原创 application universe, to find data, surface real-time insights and streamline workflows. Joule鈥檚 new ubiquity includes an action bar powered by WalkMe that studies user behavior across applications, turning the assistant into an always-available, proactive AI that can anticipate users鈥� needs before they arise — always adhering to .

A collaboration with Perplexity, an AI-powered answer engine company, enhances Joule鈥檚 ability to draw on structured and unstructured data to solve complex business problems. Powered by Perplexity and the 麻豆原创 Knowledge Graph, Joule now instantly answers questions with structured, visual answers — such as charts and graphs — grounded in real-time business data within 麻豆原创 workflows. For example, a user could ask the tool how recent external events might impact their business and get a forecast based on both current events and the company鈥檚 own business data.

麻豆原创 also unveiled an expanded library of Joule Agents that reimagine business processes and workflows from the ground up. Fueled by the world鈥檚 most powerful real-time business data and orchestrated by Joule, these AI agents work across systems and lines of business to anticipate, adapt and act autonomously so organizations can stay agile in a rapidly changing world. Partnering with industry leaders, 麻豆原创 offers an ecosystem of interoperable agents that can execute end-to-end processes. The new agents span customer experience, supply chain management, spend management, finance, and human capital management.

Finally, 麻豆原创 introduced an operating system for AI development that transforms how enterprises build, deploy and scale AI solutions. AI Foundation gives developers a single entry point for building, extending and running custom AI solutions at scale, making it the first real operating system for Business AI. A new prompt optimizer, designed collaboratively with the frontier AI lab Not Diamond, also helps developers create more effective AI prompts quickly, reducing work on complex use cases from days to minutes.

Data that drives smarter decisions

麻豆原创 also introduced new intelligent applications in 麻豆原创 Business Data Cloud, each built for a specific line of business. These applications can continuously learn, simulate outcomes and guide actions using business-critical data, detecting changes to optimize processes, anticipate needs, and collaborate with both human and artificial thinkers to drive meaningful impact. The People Intelligence application, for instance, optimizes team performance by transforming people and skills data into workforce insights and AI-driven recommendations.

Additionally, 麻豆原创 and Palantir are partnering to facilitate joint customers鈥� cloud migration journey and modernization programs. Seamless connectivity between Palantir and 麻豆原创 Business Data Cloud will enable customers to build a harmonized data foundation across their enterprise landscape. Together the companies will responsibly deliver essential outcomes and support customers, including the U.S. government, to quickly adapt to changes and disruptions.

Applications that accelerate cloud adoption

The company also announced 麻豆原创 Business Suite packages, which are designed for customers to simplify the adoption of 麻豆原创 cloud solutions that address their specific business challenges. 麻豆原创 Build is embedded in these packages, so organizations can customize applications to meet their unique needs.

Finally, 麻豆原创 unveiled a new solution that helps customers transition to the cloud faster. With Joule as the entry point and drawing on insights from 麻豆原创 solutions including 麻豆原创 Signavio and 麻豆原创 LeanIX, the solution delivers personalized guidance and actionable recommendations tailored to an organization鈥檚 transformation objectives and can help deliver up to 35 percent faster time to value.

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About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit .

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
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• 麻豆原创 Business Suite enables industry-leading enterprise functions and connected intelligence with AI-driven insights
• Packaged service offerings from Accenture are rightsized for speed and ease to help customers quickly grow and secure their businesses

NEW YORK and ORLANDO 鈥� Through a strategic expansion of their longstanding partnership, (NYSE: ACN) and (NYSE: 麻豆原创) have launched ADVANCE.

For the first time, the two companies have worked together to create a pathway to the cloud for organizations pursuing high growth with annual revenue of up to US$5 billion to help create more connected, intelligent and responsive enterprises.

Drawing on more than four decades of learnings from working with the world鈥檚 largest organizations, Accenture and 麻豆原创 are applying their expertise and breakthrough innovations to help fast-track business transformation with streamlined finance, procurement, supply chain and workforce management, delivered through preconfigured services. The ADVANCE offerings leverage the power of 鈥� which brings together business applications, data and AI capabilities 鈥� combined with Accenture鈥檚 industry, innovation, implementation, delivery and operations expertise to provide connected experiences across the enterprise while building resilience and enabling sustainable, top-line growth.听

Available in ready-to-consume, rightsized packages, the solutions leverage AI to help companies modernize faster, in as few as six to twelve months, while providing contextual data insights and achieving predictable outcomes. Tailored by industry and function, they provide a smooth service experience, from contracting to continuous innovation.

鈥淭his expansion of our longstanding partnership with 麻豆原创 will tailor leading technologies, industry insights and innovation to meet the specific demands of high-growth companies to help them reinvent, thrive and grow,鈥� said Julie Sweet, chair and CEO, Accenture. 鈥淏y bringing together the very best of Accenture and 麻豆原创, ADVANCE can help growing companies gain the speed, agility and resilience they need to meet the challenges and seize the opportunities of today鈥檚 dynamic business environment.鈥� 

鈥淭o drive real transformation, companies need technology and services that help them move faster, operate more efficiently and scale with confidence,鈥� said Christian Klein, CEO of 麻豆原创 SE. 鈥淎DVANCE brings the full strength of 麻豆原创 Business Suite with Accenture鈥檚 business transformation services to a new generation of businesses, helping them grow quickly and respond with agility to new opportunities and challenges.鈥�

To support the unique needs of this customer segment, Accenture will invest in a dedicated practice of go-to-market and 麻豆原创-certified SaaS professionals, who will collaborate closely with 麻豆原创 product specialists to deliver these packages. The purpose-built packages are focused on the following principles:

• Simple: Streamlined systems and process complexity. Preconfigured industry processes and best practices improve workflows and lower costs.听
• Secure: Reliable and secure business operations with strong encryption, access controls and centralized data management to help improve integrity and compliance.
• Fast: Rightsized solutions with transparent pricing can be implemented quickly, achieving business outcomes in months. Industry-tailored accelerators speed time to value and measurable business outcomes, from simplifying financial complexities to supply chain planning.
• Future-ready: Respond to changing market conditions faster, while leveraging continuous innovations, including AI agents.听Enhance decision-making with data and AI for better customer experience and resilience.

Additional 麻豆原创 Business Suite offerings and Accenture services are also available, including change readiness, business process management, cybersecurity, AI agents and more.

Visit the听. Get 麻豆原创 news via听 and .

About Accenture

Accenture is a leading global professional services company that helps the world鈥檚 leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services鈥攃reating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 801,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world鈥檚 leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360掳 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360掳 value we create for our clients, each other, our shareholders, partners and communities. Visit us at .

About 麻豆原创

As听a global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创)听stands at the听nexus听of business and technology. For over 50 years, organizations have trusted 麻豆原创听to bring out their best by uniting business-critical听operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit听.

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For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
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Hannah Unkefer, Accenture, +1 (206) 839-2172, hannah.m.unkefer@accenture.com, EST
Denise Berard, Accenture, +1 (617) 488-361, denise.berard@accenture.com, EST

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.
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Many organizations recognize generative AI鈥檚 potential to transform their business, but don鈥檛 know where to start. By combining advanced generative AI technologies with enterprise resource planning (ERP) data from critical systems, companies can unlock significant enterprise value: for example, optimizing delivery routes, anticipating potential impacts to supply chain operations, or developing precise financial outlooks.

The AI Co-Innovation Program represents the two companies鈥� shared vision to help partners define, build, and deploy generative AI applications tailored to their ERP workloads. The program brings together enterprise technology from 麻豆原创 and generative AI services from AWS with professional expertise from both parties 鈥� including teams of AI experts, professional services consultants, and solutions architects 鈥� to help support customers in their implementation journeys.

The program will include dedicated technical resources, cloud credits, and more to support the development, testing, and deployment of industry-specific applications.

“AWS and 麻豆原创’s long-standing partnership has helped customers accelerate their cloud journey and unlock more value from their business data,” said Ruba Borno, vice president of Specialists and Partners at AWS. “Our AI Co-Innovation Program is a significant next step that will give organizations the security and flexibility to build generative AI applications with Amazon Bedrock that can analyze and act on their most critical 麻豆原创 data. This will help customers transform decades of business information into actionable insights while accelerating their path to becoming more agile, data-driven organizations.”

“Through the AI Co-Innovation Program with AWS, we’re enabling businesses to solve their most complex operational challenges with precision and speed,” said Philipp Herzig, CTO and chief AI officer at 麻豆原创. “By combining the power of our fully integrated platform with 麻豆原创 BTP and our deep business process expertise with AWS’s comprehensive generative AI capabilities, partners can now create purpose-built AI agents that solve their most pressing challenges 鈥� identifying financial anomalies in real time to automatically optimizing supply chains during disruptions.鈥�

The program also allows partners to rapidly build and scale generative AI applications using the latest generative AI tools and services from Amazon Bedrock, including large language models (LLMs) such as Amazon Nova and Anthropic Claude in AI Foundation on 麻豆原创 Business Technology Platform (麻豆原创 BTP).

This announcement expands on the work AWS and 麻豆原创 are doing to help customers 鈥� including Hyundai Motor Group, Moderna, and Zurich Insurance Group 鈥� modernize and move 麻豆原创 workloads to AWS, realizing the availability, flexibility, and scalability of the cloud. Running 麻豆原创 workloads on AWS allows customers to then combine their data with generative AI solutions. Partners including Accenture and Deloitte are among the first to work with AWS and 麻豆原创 through the program, helping them accelerate the development and deployment of generative AI solutions to solve complex challenges.

鈥淭he AWS and 麻豆原创 AI Co-Innovation Program brings together AWS cloud infrastructure and 麻豆原创 enterprise software experience. Combined with Accenture’s AI transformation expertise and industry knowledge, we can show companies exactly how to integrate generative AI services with their most critical business workloads,” said Caspar Borggreve, senior managing director and 麻豆原创 Business Group lead at Accenture. “For example, together with AWS and 麻豆原创, we are working with a utilities client to build a natural disaster asset resiliency capability to anticipate and respond to environmental challenges, protecting asset-intensive landscapes and maintaining service continuity for its customers.鈥�

“This AI Co-Innovation Program combines cutting-edge generative AI capabilities from AWS and 麻豆原创 with Deloitte’s deep industry experience and technology capabilities to deliver transformative solutions for our customers,” said Nishita Henry, AWS global chief commercial officer at Deloitte Consulting LLP. “Through the program, we are building a finance solution powered by Amazon Bedrock to help healthcare and life sciences companies optimize their product mix, improve forecast accuracy, and maintain competitive pricing, even during uncertain market conditions.”

For more details on the AWS 麻豆原创 AI Co-Innovation Program, visit .

Kai Muehlbauer is head of AI Product and Partner Management at 麻豆原创.
Sara Alligood is global AWS head of 麻豆原创 at Amazon Web Services.

That is why 麻豆原创 is excited to announce our expanded partnership with Cohere, a leader in secure, enterprise-grade AI.

Together, we plan to bring Cohere鈥檚 powerful generative and advanced retrieval models to the 麻豆原创 ecosystem, starting with its model, and extending evaluations with , to enrich our product suite, playing an important role in powering agentic AI experiences.

These models are planned to be available alongside other leading AI models from 麻豆原创 as well as third parties in the generative AI hub in 麻豆原创 AI Core, with the intent to give customers more choice to build AI-powered solutions that meet their unique business needs.

Expanding 麻豆原创鈥檚 trusted AI model portfolio

is rooted in trust. Our customers expect and deserve AI that respects their data privacy, that it fits within their operational workflows, and that it understands the context and complexity of their industries. Cohere鈥檚 focus on security, efficiency, and enterprise applicability aligns perfectly with 麻豆原创鈥檚 approach to business AI and our generative AI hub.

Cohere Command models are lightweight, high-performing language models tailored for complex business tasks, with support for agentic workflows and multilingual operations. The Embed and Rerank models enable powerful enterprise search and retrieval capabilities, helping customers build accurate, context-aware RAG pipelines across structured and unstructured data.

Cohere models are designed to perform in production environments while respecting enterprise privacy requirements and compute constraints. And because Cohere shares our commitment to privacy-first design, these capabilities are built to serve even the most regulated industries, such as finance, healthcare, and the public sector.

麻豆原创: Launch partner for Cohere鈥檚 reasoning model

As part of the partnership, 麻豆原创 plans to be one of the听first partners to offer Cohere鈥檚 upcoming reasoning model, a purpose-built, high-efficiency model designed to power agentic use cases.

We see enormous potential here. 麻豆原创鈥檚 vision for collaborative AI agents 鈥� capable of automating complex, multi-step tasks across systems 鈥� requires not just scale, but reasoning. Whether it鈥檚 helping consultants configure a system or enabling customer service to resolve cross-system issues, this next generation of AI requires models that can reason, plan, and act securely. Cohere鈥檚 reasoning model is built for exactly that.

We鈥檙e excited to partner with 麻豆原创 and bring its enterprise customers the latest security-first models and solutions from Cohere. We鈥檙e especially excited that 麻豆原创 will be one of the first partners to offer our upcoming reasoning model. 麻豆原创 and Cohere share a vision for practical AI innovation, and our collaboration marks an exciting milestone as we unlock new efficiencies and growth for global enterprises.

Martin Kon, President and COO, Cohere

Powering real-world applications across industries

With this collaboration, 麻豆原创 customers will be able to use Cohere models to solve pressing business challenges across industries, such as:

• Agentic task automation: Enable AI assistants that can take actions across enterprise tools and systems
• Multilingual RAG applications: Retrieve, rank, and summarize data from global policy manuals, compliance documents, or internal knowledge bases
• Secure document analysis: Understand long, structured, multimodal files like financial disclosures, M&A reports, technical manuals, or medical imaging
• Context-aware enterprise search: Improve search accuracy across unstructured content like emails, tables, or contracts

Customers will be able to easily access, test, and scale these models in production within 麻豆原创鈥檚 generative AI hub.

Expanding choice without compromise

With our partnership with Cohere, we are continuing to expand a growing ecosystem of AI capabilities that are open, secure, and business-ready. This partnership helps ensure that customers can choose the right model for their use case, while trusting that it meets 麻豆原创鈥檚 standards for quality, reliability, and compliance.

Together, 麻豆原创 and Cohere are enabling enterprises to harness generative AI with confidence, whether they鈥檙e building knowledge assistants, automating processes, or delivering new intelligent services to users.

To learn more about our approach to enterprise-ready AI, visit .

Walter Sun is senior vice president and head of AI at 麻豆原创.

In 2023, Google Cloud and 麻豆原创 established a strategic partnership, which continues to deliver significant value for enterprises seeking to maximize insights from their data. Building upon that foundation, the partnership is now evolving to focus on 麻豆原创 Business Data Cloud, a fully managed SaaS solution that unifies and governs all 麻豆原创 data and seamlessly connects with third-party data.

By connecting BigQuery, Google鈥檚 autonomous data to AI platform with agentic capabilities powered by Gemini, and , Google Cloud and 麻豆原创 aim to help enterprises of all sizes gain insights across their enterprise data landscape and unlock new generative AI capabilities.   

Strong analytics partnership foundation

麻豆原创 and Google Cloud have enabled integration between 麻豆原创 Datasphere and BigQuery, which remains a cornerstone of the evolution of the partnership with 麻豆原创 Business Data Cloud. The collaboration aims to help customers access BigQuery data in 麻豆原创 Business Data Cloud and vice versa. Expanding the two-way data federation capabilities first pioneered with 麻豆原创 Datasphere will enable customers to join diverse datasets and obtain deep comprehensive insights without building and managing complex ETL pipelines.

Our objective is to enable all enterprises to streamline data integration and data science, enhance their analytical workflows, and accelerate their transformation into an AI-driven enterprise. By using the combined strengths of Google Cloud and 麻豆原创, customers can gain faster, more accurate, and actionable insights, augmented by intelligent automation and novel content generation. 

Innovating with data unified across 麻豆原创 Business Data Cloud and BigQuery

A cornerstone of this collaboration is seamless connectivity between 麻豆原创 data solutions and Google Cloud鈥檚 powerful data platform. With the existing integration of 麻豆原创 Business Data Cloud and BigQuery, customers can facilitate business analysis across their entire data estates, providing enterprises the ability to unify 麻豆原创 and non-麻豆原创 data to create powerful insights and innovate faster with generative AI.

Key features include:

• Seamless data federation: Directly integrate enterprise data warehouse data in BigQuery with 麻豆原创 data in 麻豆原创 Datasphere. Federation from 麻豆原创 Datasphere to BigQuery is in preview, enabling similar integration into broader data strategies. 
• Efficient bi-directional replication: Smoothly replicate data between 麻豆原创 systems and BigQuery using replication flows from 麻豆原创, enhancing performance and mitigating query bottlenecks. 

麻豆原创 Business Data Cloud is planned to be available in three Google Cloud regions in Q2 2025, including India, Frankfurt, and Iowa, with more to follow over the coming year

Success stories: Realizing value today  

Joint Google Cloud and 麻豆原创 customers are already benefiting from the seamless integration between 麻豆原创 Datasphere and BigQuery.

Power International, a major consumer electronics company, leveraged the integrated solutions to help modernize its sales reporting process. Using 麻豆原创 Datasphere, BigQuery, and Dataform for sales pipeline automation, the company built a real-time sales reporting and analytical solution, which replaced static PDF reports. Power International now enjoys deeper, dynamic, and more actionable business insights, available on demand, which in turn drive improvements in sales performance. 

Driving future integration and innovation 

Building on the existing partnership between 麻豆原创 and Google Cloud and extending our collaboration in the context of 麻豆原创 Business Data Cloud will allow us to enrich analytics and AI capabilities for our joint customers. This approach will allow customers to tap into the comprehensive suite of 麻豆原创 data solutions and integrate with the extensive data sets in BigQuery whether they are private, shared, or public. 

Customers can also complement the AI capabilities available in 麻豆原创 Business Data Cloud with AI applications built on Google Cloud, powered by Google鈥檚 industry-leading Gemini model and third-party AI models available in Vertex AI. This initiative aims to provide pre-packaged, intelligent data products that accelerate time to value for common business scenarios, leveraging the strengths of both platforms. 

To learn more about the 麻豆原创 and Google Cloud partnership, visit booth 301 at 麻豆原创 Sapphire Orlando, taking place May 19-21, 2025.

Irfan Khan is president and chief product officer of Data and Analytics at 麻豆原创.
Andi Gutmans is vice president and general manager of Data Cloud at Google Cloud.

As we recently announced at 麻豆原创 Sapphire, since Q4 last year we have delivered 50 new AI innovations and we are on track to ship more than 100 AI use cases across the 麻豆原创 portfolio in 2024. As part of this effort, we, in the 麻豆原创 S/4HANA Cloud Public Edition team, are excited and proud to introduce new AI innovations announced at the event.

When considering use cases, we look to drive business growth and foster innovation with AI-enabled cloud ERP from three perspectives:

• Increase the productivity and efficiency of people by transforming work through automation and simplified user experiences to drive business outcomes.
• Accelerate business processes and optimize decisions by enabling AI-powered processes and data-driven insights and recommendations to make faster, safer decisions.
• Boost finance excellence with AI to optimize working capital and closing functions.

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AI Use Cases to Increase the Productivity and Efficiency of Your People

Joule, the AI-powered copilot: Joule can enable customers to interact with their business using natural language for informational, navigational, and transactional assistance. It is now possible to get quick tips, information, and insights by simply asking Joule. Joule helps redefine user interaction, streamline business processes, and enhance productivity. It can enable contextual access to content and applications by providing users the ability to simply ask for guidance and get pointed in the right direction.

Smart summarization: Customers are now able to leverage generative AI to help seamlessly propose summarizations of business context in multiple languages to enable faster collaboration and communication. This can ensure that daily activities are expedited, providing users with the flexibility to tailor text proposals to their specific needs. For example, in advance of a customer meeting, a sales representative can ask for a summarization of customer details, latest interactions, and current issues. The results are summarized and sent via e-mail so the sales rep has the information at their fingertips to read prior to the meeting.

Easy filter: Our customers can now easily and efficiently filter in elements-based 麻豆原创 Fiori apps with natural language enabled through generative AI. This can enhance the current filtering experience significantly and helps make it more intuitive for first-time users. For example, a sales manager can, in natural language, get the sales orders for their VIP customer that are open, have a due date this week, and exceed a certain amount.

Collaborative ERP: Empower end users to eliminate redundant tasks and increase efficiency. By combining the power of 麻豆原创 and Microsoft, users can receive notifications for to-dos from 麻豆原创 S/4HANA Cloud Public Edition directly in Microsoft Teams through the 麻豆原创 S/4HANA for Microsoft Teams integration. This can not only save time for end users, but can also decrease media breaks. When sharing business context with coworkers, users can benefit from the option to share cards based on adaptive card-based loop components. This allows end users to directly act and copy seamlessly in the Microsoft ecosystem, such as from Microsoft Teams to Microsoft Outlook.

As announced at 麻豆原创 Sapphire, 麻豆原创 and Microsoft will start integrating Joule and Microsoft Copilot for Microsoft 365 later this year, combining enterprise data residing in 麻豆原创 with contextual knowledge from Microsoft 365, including Microsoft Teams, Microsoft Outlook, Microsoft Word, and more, helping to deliver richer insights for better decision-making.

Take the example of a sales manager who needs help removing the block off a sales order for one of their most important customers. They recognize by checking on the Microsoft side that a sales order is blocked. They reach out to one of their team members asking for help through Microsoft Outlook. The team member solves the issue directly in 麻豆原创 S/4HANA Cloud Public Edition and sends back an updated note with the real-time status of the 麻豆原创 S/4HANA Cloud Public Edition solution. Finally, the sales order is unblocked, and everyone has worked in the environment they are most used to, efficiently and effectively.

Interested customers can experience innovations for 麻豆原创 S/4HANA Cloud Public Edition firsthand through our .

AI Use Cases to Accelerate Business Processes and Optimize Decisions

Reinvent customer service with personalized experiences that can address customer needs quickly.

Intelligent recommendations: From sales order completion to customer returns creation, intelligent recommendations in 麻豆原创 Fiori apps can dramatically reduce the time spent on creating business objects by up to 90%. This can not only minimize manual effort, but therefore accelerate the overall process by improved accuracy and enhanced productivity.

Intelligent matching employees to projects: Our customers can now leverage AI innovations to help streamline project staffing by efficiently matching the best-skilled employees to specific projects. This can reduce the time and effort involved in finding the right talent, helping to ensure that projects are staffed with the ideal team members.

Communication intelligence in enterprise service management: Automating the clearing of open items and matching receivable items has never been easier. Our machine learning solutions can offer up to a 60% reduction in manual effort, helping to automate up to 70% of receivable item matching and potentially reduce days sales outstanding by up to 5%.

For example, an accounts receivable agent can get every incoming customer mail classified, summarized, and all key information extracted. Furthermore, the system can guide the agent to help identify financial disputes, resolve them, and generate mail responses back to the customer.

Boost Finance Excellence with AI to Optimize Working Capital and Closing Functions

Financial business insights: This can enable customers to reach optimized profitability through tailored resolutions via tailored prompts. The user can gain real-time insights and detailed analysis for financial decision-making, receive targeted recommendations, and improve teamwork and collaboration across business functions with the help of .

For example, an overhead accountant who must prepare a high-level expense report summary can get an overview of cost centers with the highest deviation compared to the previous period with quick actions supported by generative AI.

Guided error resolution in advanced financial closing feature: AI-generated recommendations can assist users in resolving errors identified during financial close processes. This not only helps to accelerate the financial close, but also to reduce manual errors and IT costs, empowering business users like never before.

Assisted configuration for complex processes: Whether it’s explaining depreciation keys in user-friendly language or intelligently configuring U.S. tax codes, generative AI capabilities can simplify complex configurations, helping to enhance the onboarding experience and improve productivity during critical periods like financial year-end closings.

Customers Can Get Started and Experience AI Firsthand

Our customers now have the opportunity to join our community of innovators, creators, and forward-thinkers who are harnessing the power of technology to drive change and make a difference. We have launched a site that can enable our customers to embark on a journey of discovery, growth, and endless opportunities.

And there鈥檚 more to come. Our outlines what features are planned for future releases.

With the pace of innovation ever increasing, we believe that 麻豆原创 customers are perfectly positioned to take advantage of the opportunities that business AI brings.  

Arpan Shah is SVP of Public Cloud ERP Product Management at 麻豆原创.

But what struck me the most was his simple answer to my question about his advice for others in helping them make the case for change. He said, why change? This is the wrong question to ask. The better question is, why not change?  

RES鈥檚 story and the many others shared by 麻豆原创 customers at 麻豆原创 Sapphire Orlando and Barcelona reminded me of an essential truth about business transformations in the age of generative AI. While the solutions and technologies are impressive, the stories of business value and business results matter the most.  

During those two weeks, 麻豆原创 showed over 25,000 customers, partners, analysts, and media members, both on-site and online, how we support businesses to bring out their best. We announced new AI-embedded solutions within our apps, including expanding our generative AI copilot Joule throughout our enterprise portfolio, and expanded collaborations and partnerships with AWS, Microsoft, Google Cloud, Meta, Mistral AI, and NVIDIA to deliver even more value for our customers. 

We also announced our intention to acquire WalkMe with its state-of-the-art digital adoption platform. Along with 麻豆原创 Signavio to manage processes and 麻豆原创 LeanIX to manage enterprise architecture, with WalkMe to guide user adoption we will soon have a best-in-class transformation portfolio and help our customers maximize the value of their cloud investments with 麻豆原创 and continue driving tangible results for their business.听

When it comes to the value our customers are getting from our solutions, the stats don鈥檛 lie. For example, customers who chose have outperformed the market in revenue growth by 7%. Solutions like Taulia are helping businesses unlock the power of their working capital to fuel growth and drive innovation, with customers seeing their free cash flows improve by more than US$1 billion. 

When we look across our total customer base and our entire portfolio of solutions, over the coming years we expect to see our customers experience approximately $2.4 trillion in economic savings, around $5.4 trillion in increased revenue, and a double-digit increase in their employee satisfaction, allowing them to retain talent and reduce churn. 

But my favorite part of 麻豆原创 Sapphire every year is hearing customers tell their stories in their own words. To me, that鈥檚 the real magic of 麻豆原创 Sapphire.  

In Orlando, we heard from Brian Hardee of PureTech Scientific about the impact the public cloud has had on helping them scale up quickly as a standalone business, especially in the life sciences industry where data is everything. Jeff Lischett of Tropicana Brands Group talked about how RISE with 麻豆原创 gives them newfound speed and agility from a modern ERP to drive growth and set themselves up for success with business AI.听Ingo Elfering of Fresenius spoke about the company’s technical implementation of RISE with 麻豆原创 and how it鈥檚 given them simpler processes and a modern base for innovation and change. Takuya Sakai of Hitachi High Tech talked about the value that operating from a clean core has for their business by helping them simplify their processes and gain a competitive advantage.听听听听

Then, in Barcelona, Elisabet Braza Valle of Gonz谩lez Byass talked about how her nearly 200-year-old company, famous for producing sherry in Spain, is giving back to the land by putting sustainability front and center at every stage of its operations, thanks to 麻豆原创 solutions. 脰zlem Altini艧ik of Martur Fompak talked about their RISE with 麻豆原创 implementation, which they called Project Inspire because they saw the offering as a platform for growth and continuous improvement for the future. Ashish Agrawal of KONE spoke about how their embrace of a clean core has enabled them to adopt standardized processes as part of their transformation.   

These are just a small sample of the value stories shared during 麻豆原创 Sapphire. Most importantly, they show that businesses bringing out their best isn鈥檛 hypothetical; it鈥檚 happening every day. And in the age of business AI, it is just the tip of the iceberg for what will soon be possible for every business. At 麻豆原创, we remain steadfast as we did 52 years ago, to do our best in enabling our customers, partners, and teams every day to bring out their best!  

Scott Russell is chief revenue officer and member of the Executive Board of 麻豆原创 SE.
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Businesses are looking at the transformative power of business AI to help them adapt to rapid market changes, grow customer loyalty and profitability, and get tangible outcomes. Yet, it can be challenging for business leaders to separate the hype from reality and we at 麻豆原创 Customer Experience (CX) remain committed to helping. We showcased customer stories with some of the biggest brands in the world that have transformed their customer experiences using our products. We are riding a wave of momentum, having introduced an impressive 600 new innovations to our customers in the last year.

At 麻豆原创, we take a holistic and integrated approach to customer experience with our composable and scalable solutions. We align people, processes, and technology across the customer journey to help enhance profitability and shareholder value while ensuring an exceptional customer experience. Our solutions are based on the four pillars of and built with the highest standards of trust, privacy, AI ethics, and security. We create a comprehensive and ethical foundation for customer-centric CX with measurable business results.

The four pillars of intelligent CX are:

• Connected by design, seamlessly uniting operational and experience data and processes, helping you deliver delightful holistic experiences that span back and front office while safeguarding your TCO
• Insightful by enabling you to rapidly turn your most critical asset data into proactive and contextual insights that drive real business outcomes 鈥� intelligent CX helps you start on your AI journey today with meaningful generative AI capabilities infused across the entire solution portfolio
• Adaptive by allowing you to experiment with agility through our hybrid composability approach by extending 麻豆原创鈥檚 core capabilities with a plethora of carefully curated, pre-integrated, and certified partner solutions, helping take the guesswork out of these crucial decisions
• Industry-tailored by applying deep industry context, experience, and knowledge of over 25 industries 鈥� coupled with our rich, curated partner ecosystem, 麻豆原创 CX solutions can support end-to-end blueprints that are tailored to the unique needs of your industry and its customers

With these pillars, we have been hard at work bringing innovative features to our customers. Here鈥檚 a closer look at some of them.

Enrich the Customer Experience for Maximized Loyalty and Interaction Value

AI Shopping Assistant

Transform your B2B and B2C storefronts with 麻豆原创’s new AI shopping assistant. This cutting-edge technology can act as a shopper’s personal product expert, uncovering subtle details and complex information often hidden in user manuals or specifications through natural conversation. By engaging with shoppers on your storefront, it helps identify their specific needs and can offer detailed recommendations and insights to make it easy for them to find the right product.

Agility and Experimentation for Enterprise Merchants in 麻豆原创 Commerce Cloud

Enterprise merchants have historically struggled to balance agility and compliance in commerce. These new capabilities can enable them to be more innovative and agile while still experiencing the reliability that they have come to expect from .

Conversational Messaging

Marketing teams can now engage customers with conversational messaging. They can send customized one-way messages, automated responses, and engage in two-way interactions with customers on their preferred chat application.

Rev Up Productivity with AI-Driven Tools

Enterprise Service Management

Organizations can now break down operational silos, curb redundant processes, and automate tasks to serve their internal and external customers in more effective, efficient, and personalized ways.

AI Image Creation

Commerce and marketing teams can now easily create engaging and personalized product images, using natural language to produce new product photos or make seamless edits to existing images, including changing or completely removing backgrounds. As a result, their product visuals can better reflect their brand’s identity, enhance the customer experience, and reduce costs.

AI Expert Recommendations

Sales, service, and commerce teams can quickly find the right subject-matter experts to answer customer queries and concerns. Rather than sifting through e-mails, notes, team messages, and org charts, CX teams can now easily type questions using natural language and receive recommendations on who within their organizations is best equipped to provide insights and answers.

AI Segment and Content Generation

Marketing teams can now easily create, copy, or insert new content from the catalog. Additionally, they can generate simple, understandable descriptions for existing segments or create new segments using natural language prompts.

Grow Profitably with Generative AI Innovation

AI for 麻豆原创 Sales Cloud

Empower your sales team with AI capabilities that can anticipate, automate, and personalize customer experiences.

Predictive Forecasting

Predictive forecasting can give CROs and sales executives a more accurate view of sales performance and revenue forecasting by using AI to predict the likelihood of deals closing across the entire business portfolio.

Predictive Product Recommendation

Predictive product recommendations can empower sales teams with insights into what are the right products to pitch to customers.

AI Account Summary and Lead Booster

AI-based account summary and lead booster insights use both internal and external sources to help provide sales teams with the news, background, and information they need to have informed prospect outreach and ongoing deal management.

AI Order Insights

AI order insights from help surface order information from 麻豆原创 ERP in a highly consumable way in the platform sales teams use every day, so they can be prepared to answer customer questions quickly and efficiently.

Custom Generative AI Tools and Data Sources in 麻豆原创 CX AI Toolkit

Enhance your customer experience with AI customized for your business. Leverage your CX data to create, customize, and deploy secure and trusted AI tools that help generate relevant content aligned with your business needs. Furthermore, integrate your own knowledge base and data sources to power generative answering for sales, service, and commerce teams. Don’t be limited by pre-built solutions 鈥� build AI that reflects your unique customer journey.

The innovations we unveiled at 麻豆原创 Sapphire are a testament to our commitment to drive tangible business outcomes and bring out your best customer experience. These innovations are available now or will be available in H2 2024. In addition, we have many more exciting offerings in the pipeline. Brace yourself for an exciting journey ahead with our next-gen CX solutions and stay tuned for more developments on the horizon!

Find out more about these innovations .

Ritu Bhargava is president and chief product officer for 麻豆原创 Industries and Customer Experience.

Successful businesses keep moving and evolving, especially in times of rapid change and macroeconomic uncertainty. And given the current volatility, business transformation is no longer optional; it鈥檚 imperative.

Knowing this, we launched RISE with 麻豆原创 in 2021 not as a technical IT migration approach, but as a comprehensive solution designed to drive broad business transformation. With 6,000 customers having selected RISE with 麻豆原创, we know we cannot stop moving either. And I was how we are taking the RISE with 麻豆原创 experience to the next level and improving services and delivery for customers end-to-end.

Here are some key takeaways.

Evolving How We Engage with Customers

Navigating the transformation of today’s complex system landscapes and business processes is like orchestrating a symphony with countless instruments and moving parts. To succeed, we need to keep refining our engagement approach to better manage the intricacies of our customers鈥� complex architecture at an unprecedented level of detail.

To this end, we鈥檙e making a lot of changes in how we engage with customers, including strengthening the role of the enterprise architect (EA). The EA harmonizes all elements and guides the customer throughout their cloud journey.

Enhancing Methodologies

We know the biggest challenge for any cloud transformation is to make the system landscape more agile and enable innovation — quickly. We鈥檝e been listening and have introduced solutions. For example, our RISE with 麻豆原创 Methodology is a significant step forward in creating a consistent experience for all RISE with 麻豆原创 customers, independent of their individual cloud journeys. Now, a dedicated enterprise architect guides customers through the RISE with 麻豆原创 Methodology to enhance onboarding and provides transparency throughout the project with key milestone checks, q-gates, and checklists that ensure consistent quality and more predictable timelines throughout the implementation process.

This new offering is included in our program, which is designed to give customers the confidence to migrate even the most complex ERP systems to the cloud. By enabling our customers to integrate and extend 麻豆原创 S/4HANA with a clean core approach, we ensure our customers experience better maintainability and lower total cost of ownership.鈥� Because legacy ERP systems often carry technical debt and, let鈥檚 face it, code is also a liability not just an asset. The more code you have, the more you have to optimize, debug, and modernize. And this is something we all need to actively work against.

Introducing Partner Training and Validation

We are also making it easier for RISE with 麻豆原创 customers to identify partners to help with complex 麻豆原创 S/4HANA Cloud transformations. It is essential for our partner ecosystem to follow the RISE with 麻豆原创 Methodology as well. For customers to onboard successfully, there needs to be a close alignment between 麻豆原创, the customer, and implementation partner. This is why we are training and validating partners to use the RISE with 麻豆原创 Methodology and will collaborate closely with partners to provide consistency and quality.

We are also introducing the RISE with 麻豆原创 Validated Partner recognition, which verifies a partner鈥檚 adherence to the RISE with 麻豆原创 Methodology and our q-gates, giving businesses the confidence to know that they are fully leveraging the potential of cloud-based innovations from 麻豆原创. Almost 90% of all 麻豆原创 implementations are overseen by partners, so training and validating them is a key part of our strategy to ensure consistency and quality for customers.

Building a Seamless End-to-End Tool Chain

As a former 麻豆原创 CIO, I鈥檝e felt the challenges (and pain) of large-scale transformation. I know the pressure CIOs are under to show tangible business outcomes quickly. It鈥檚 why true business transformation requires a holistic approach, not a simple technology lift and shift.

We deliver the most complete business transformation suite in the industry. With the range of capabilities on offer today 鈥� including 麻豆原创 Signavio, 麻豆原创 LeanIX, and 麻豆原创 Cloud ALM solutions as well as 麻豆原创 Business Technology Platform 鈥� we have an amazing set of tools to bring out the best in businesses. Now, we are bringing them more closely together as one end-to-end seamless tool chain to make it easier to manage the process, system, and data landscape holistically.

With our recently announced agreement to acquire WalkMe, we plan to further strengthen our ability to deliver successful business transformation across applications, processes, systems, and people. 鈥媁alkMe will help us incorporate user-centric adoption, enablement, and productivity capabilities alongside our Business Transformation Management portfolio of 麻豆原创 Signavio and 麻豆原创 LeanIX solutions. And WalkMe鈥檚 AI capabilities will complement our process AI with user intelligence, improving the capabilities of our to help people get work done faster.鈥�

麻豆原创 Business AI: New Frontier for Business Transformation

In 2024, 麻豆原创 Sapphire has been an opportunity for us to showcase how we are introducing in a new era of optimized business operations, with all the IT complexity concealed behind intuitive, AI-powered user experiences.

We highlighted the progress we are making embedding Joule throughout our enterprise portfolio and the enormous potential we see for AI to support both customers and partners in their RISE with 麻豆原创 journey. I was thrilled to announce that starting in Q4 of 2024, customers and partners can leverage generative AI-powered assistance for their RISE with 麻豆原创 clean core success plan.

We are also bringing new consulting capabilities to Joule, aimed at simplifying 麻豆原创 implementations for partners. The new consulting capability draws insights from 麻豆原创 product documentation and the 麻豆原创 community to provide consultants with vital information and is planned to be available in the second half of this year.

Business Transformation: More Than an IT Project

At 麻豆原创, we understand that true business transformation is more than an IT project. It requires a holistic approach and not a simple technological lift and shift. That鈥檚 why we are putting the people, methodologies, financial incentives, tools, partner practices, and 麻豆原创 Business AI in place to ensure our customers not only have compelling reasons to move to the cloud, but also a compelling experience.

Learn more:

• Watch the replay of the
• Read all the announcements in the

Thomas Saueressig is a member of the Executive Board of 麻豆原创 SE leading Customer Services & Delivery.