New research shows how business AI delivers ROI

To better understand the opportunity to produce returns on investment from AI, 麻豆原创 commissioned that was shared at 麻豆原创 Connect. In partnership with Oxford Economics, we surveyed 1,600 executives in medium and large enterprises across eight countries.

We found that today, on average, organizations are benefiting from a 16 percent return on AI investments鈥攁 number they expect to nearly double within two years. In addition to impressive financial returns:

• 94% of business leaders say AI is improving innovation within their organizations
• 87% say AI is improving customer engagement
• 78% believe AI agents have the potential to transform their business operations

New deep research and AI assistants in Joule expand what is possible

These innovations were engineered based on what our customers tell us they need: to act quickly, simplify complexity, and unlock better, data-driven decisions across the lines of business and processes that matter. But most of all, our customers need AI that drives significant, measurable business outcomes.

To help every organization accelerate returns on investment from AI, at 麻豆原创 Connect we announced powerful new capabilities for , which makes business data and the entire 麻豆原创 Business Suite immediately accessible through the power of a simple conversation. And because Joule is grounded in your company鈥檚 data, it understands context and delivers insights that are specific, actionable, and relevant to your business.

Deep research in Joule, announced at 麻豆原创 Connect, is a new capability expands what people can do within the Joule interface. It goes beyond quick answers to deliver strategic analysis, reporting, and synthesis in a single, connected experience. It brings together internal 麻豆原创 data and external intelligence so people can ask complex questions and receive comprehensive research and recommendations鈥攚ithout ever leaving Joule. The deep research capability in Joule will be available in beta this December.

We also unveiled the new concept of role-based AI assistants in Joule, built to partner with people in their specific roles. These assistants connect to the right Joule Agents for the job, removing guesswork so teams can unlock new levels of productivity and insight. Whether it鈥檚 a finance leader forecasting working capital, a recruiter evaluating headcount needs, or a planner adjusting inventory, AI assistants surface the right intelligence, at the right time, in the right context. In the background, Joule Agents get work done for you.

These innovations mark the next chapter in how people interact with enterprise systems, helping every role across an organization seamlessly move from inquiry to insight to action.

New Joule Agents autonomously get work done

To help enterprises further accelerate business results, we introduced 14 new Joule Agents at 麻豆原创 Connect. They help people coordinate, decide, and execute tasks with greater precision. Joule Agents are in finance, HR, procurement, and supply chain, in a way that only 麻豆原创鈥攚ith our deep expertise in these functions鈥攃an deliver.

For example, rather than navigating multiple systems or running countless manual checks to release an order, a production manager鈥攁 key role in the supply chain function鈥攚ill be able to turn to our Production Planning and Operations Agent, planned for general availability in the Q1 2026. They can simply ask Joule to do it, safely and in real time. The agent will validate and release orders when conditions are met, accelerating production start times and shortening order-to-delivery cycles.

And starting December 2025, with the general availability of , now in beta release, customers will be able to create and deploy custom Joule skills and Joule Agents tailored to their unique business needs. Agent builder in Joule Studio is your command center for designing, building, and deploying enterprise-ready custom Joule Agents using the same powerful 麻豆原创 technologies鈥攊ncluding 麻豆原创 Knowledge Graph for deep business context, 麻豆原创 Business Data Cloud for comprehensive data access across 麻豆原创 and non-麻豆原创 sources, and 麻豆原创’s central identity and authorization services to ensure responsible agent behavior. These capabilities empower every enterprise to extend, customize, and personalize 麻豆原创 Business AI solutions.

New embedded intelligence across 麻豆原创 applications

To help our customers move faster and make better decisions where work happens, we continue to bring intelligence directly into the applications they rely on every day. These embedded capabilities extend the same AI-driven guidance that powers Joule Agents into core 麻豆原创 solutions, enhancing user workflows with context, clarity, and automation. We will have more than 400 of these AI use cases by the end of the year.

For example, in , starting in February 2026, AI will orchestrate personalized interactions across HR, marketing, and service, bringing harmonized data, relevant context, and better business outcomes into every engagement. In the solution, planned for general release in the first half of 2026, AI will predict shortfalls and fulfillment risks, helping planners simulate and respond with speed and precision.

Additionally, the rebuilt 麻豆原创 Ariba source-to-pay suite, arriving in February 2026, brings a modern, cloud-native experience to every stage of procurement. Embedded AI guides people with intelligent recommendations, accelerates contract reviews, and surfaces supplier insights in real time. By simplifying sourcing decisions and improving compliance, it helps procurement teams strengthen supplier relationships and capture more value, faster.

Governing AI with visibility and control

As our customers continue to adopt these AI innovations embedded across their functions, we know they need transparency into how it operates, what it influences, and the value it creates. That is why we provide tools to give them the visibility they need to deploy AI with confidence and scale it responsibly.

麻豆原创 LeanIX AI Agent Hub helps CIOs and business leaders see their entire AI agents landscape at a glance. From one dashboard, they can understand where agents are deployed, what processes they touch, and how agents are performing. This allows teams to evaluate effectiveness, identify redundancies, and manage AI like any other enterprise asset: aligned to outcomes, governed by policy, and continuously optimized.

Complementing that, agent mining in gives organizations a powerful way to analyze how AI contributes to process performance. It reveals how AI agents decide and act, flags bottlenecks and non-compliance, and uncovers where automation adds value and how to fine-tune it for efficiency and impact. Together, these tools bring clarity to what has often been a black box: transforming governance from reactive oversight into proactive optimization.

What鈥檚 next for business AI

At 麻豆原创 Connect, we also shared a view into what鈥檚 coming and how our innovations will continue to redefine enterprise productivity. For example, we鈥檙e developing an outcome-driven user interface that adapts to context in real time. Instead of navigating menus or searching for data, people will simply express what they want to achieve, and the system will guide them through the right actions, insights, and tools.

We鈥檙e also extending Joule Agents beyond software into the physical world鈥攃onnecting your company’s business intelligence to robotics and industrial systems. This opens a new frontier for automation, combining state of the art electronics that utilize physical AI tools, such as computer vision and collision detection, with AI agents capable of reasoning through complex goals and planning multi-step workflows. this November to learn more.

Ready to start your AI journey?

We know AI is top of mind for most business leaders today. In fact, another finding from the research we commissioned with Oxford Economics is that 41 percent of tasks in global businesses will be supported by AI within two years鈥攗p from 25 percent today.

As you continue to explore what is possible with business AI, we鈥檒l keep innovating to deliver systems that are intelligent by design, trusted in operation, and, most important, measurable in their impact.

For us, it鈥檚 all about what you hope to achieve. We鈥檙e proud to partner with you on your AI journey. If you鈥檙e ready to take the next step, here are three things you can do right now:

• Learn how to bring the potential of AI into your organization by signing up for our .
• In our , get inspired about what鈥檚 possible by exploring how leading companies are transforming with AI.
• Watch 麻豆原创 Connect virtual sessions, , to see our latest innovations in action.

There鈥檚 more to come. Join us at on November 4 for the next wave of AI innovations that will transform the enterprise.

Brenda Bown is chief marketing officer for 麻豆原创 Business AI.

Against the backdrop of the event theme鈥�”Connect Everything, Achieve Anything: Agents, Data, and the Business Suite鈥濃�攖hey set out 麻豆原创鈥檚 vision for how 麻豆原创 Business Suite, which combines AI, data, and applications, can transform enterprises and deliver unprecedented business value to customers despite global macroeconomic uncertainties. 

Unique times

鈥淲e are living in very unique times,鈥� Alam said at the start of the keynote. 鈥淯nique in terms of the unpredictability we face from a geopolitical and macroeconomic perspective,鈥痑nd also unique in terms of the advancement in AI and the potential that carries for all of us.鈥�  

He added, 鈥淓ven the most significant challenges can be responded to, navigated, and鈥攚hen approached the right way鈥攖urned into opportunities. And that鈥檚 exactly where 麻豆原创 comes in. Because the best way to face uncertainty is with confidence that you can see what鈥檚 happening across your business and your network.鈥� 

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The CFO perspective 

His comments were echoed by CFO and Executive Board Member Dominik Asam in an onstage discussion with economist and Berkeley professor Ulrike Malmendier, during which they likened the role of the CFO in navigating today鈥檚 business uncertainties to that of co-piloting a modern jet. 

鈥淎I is the next supercycle and has what it takes to create an effective cockpit for the CFO, including recommendations about real actionable options all the way to autopilot for less critical tasks,鈥� Asam said. He also warned that standing on the sidelines of technological progress is 鈥渁 sure recipe for falling behind in competition.鈥�  

鈥淎s in prior tech supercycles, the entire competitive playing field is being completely reshuffled,鈥� he said.

New products

Building on this theme, Alam noted that while uncertainty is real and isn鈥檛 going away, it can be successfully navigated and turned into opportunities. To help customers achieve this, he announced several new and enhanced 麻豆原创 products. 

Among them, 麻豆原创 Supply Chain Orchestration is an AI-native application that uses a network knowledge graph to analyze real-time signals across a company鈥檚 multi-tier supply chain to detect risks and issues, such as extreme weather or tariffs. It then helps customers minimize disruptions by assessing the impact of these risks and suggesting alternatives to help minimize disruptions.   鈥淭hink of it like a GPS in your car which selects an alternative route to avoid traffic or tolls,鈥� Alam explained. In addition, he announced a major update to the 麻豆原创 Ariba solutions for source-to-pay suite, positioning 麻豆原创 Ariba as the most modern platform in the industry and the only truly AI-native source-to-pay solution鈥攁ll built on 麻豆原创 Business Technology Platform.

The human-AI partnership opportunity 

Turning to uncertainties over the future of work itself, 麻豆原创 Chief People Officer and Executive Board Member Gina Vargiu-Breuer, who is leading 麻豆原创鈥檚 own workforce transformation, was joined on stage by Ian Beacraft, founder and chief futurist of Signal and Cipher. 

鈥淎t 麻豆原创, we know firsthand that AI is everywhere, shattering norms and transforming the workforce,鈥� Vargiu-Breuer said. 鈥淎nd we as 麻豆原创 are boldly steering this shift, as requirements for our workforce are simply changing really fast.鈥�  

Vargiu-Breuer emphasized that a successful business AI strategy also depends on leveraging AI alongside human expertise and fostering what she described as 鈥渁 collaborative human + AI approach, rather than just automation.鈥�  鈥淏y integrating AI’s capabilities with human creativity, empathy, and judgment, we move beyond simple automation into real human-AI power couples,鈥� she said. 鈥淯ltimately, the future will favor those who embrace orchestration, delegation, and creative problem-solving.鈥�

Role-based AI assistants

Echoing this human-centric approach, Alam noted, 鈥淓veryone is talking about agents鈥攂illions of agents鈥攁nd agents taking over everything. We want to talk about people, the roles they play, and the tried-and-tested organizational constructs in place today that are running complex businesses across industries.鈥� 

Reflecting this, he said 麻豆原创 is making Joule deeply aware of the workstyle of the person it partners with, their role, and the business process context in which they operate. 鈥淭oday, we are introducing AI assistants, including a receivables assistant for your accounts receivable colleagues, a controlling assistant for your controlling colleagues, a demand Planning assistant for your demand planning colleagues, and an AI assistant for every role.鈥�   Each assistant has agents and AI tools at their disposal to help make the person it partners with smarter and more efficient, Alam explained.

Taking the receivables assistant as an example, he said it can handle collections and dispute resolution today and will soon also be able to help with fraud detection, invoice processing, and payment scheduling. 鈥淥ver time, we will continue to make this assistant even smarter by adding more agents and capabilities鈥攁ll designed to make the person in this role more effective.鈥�

Deep research and new intelligent applications

鈥淲hile efficiency and automation carry potential for great value for the organization, AI鈥檚 greatest strength is in unlocking insights and recommendations based on its ability to do deep research across vast amounts of internal and external data, which is hard for people to do,鈥� said Alam. To address this challenge, 麻豆原创 is introducing deep research in Joule, a capability that can research and analyze complex problems and deliver findings quickly and efficiently. 

Following additional announcements, including an expanded set of 麻豆原创 Business Data Cloud Intelligent Applications and an enterprise wide, multi-stakeholder engagement orchestration solution in 麻豆原创 Engagement Cloud, Alam closed out the keynote by reminding his audience: 鈥淭o create exponential value and to reach the global maxima for your enterprise, the whole matters.  And that鈥檚 what we are focused on: providing you with best-in-class applications, seamlessly and natively integrated across the breadth of finance, spend, supply chain, HCM, and customer experience.鈥� 

麻豆原创 Business Suite delivers unprecedented value

The unmatched value of 麻豆原创 Business Suite is that it brings together the power of best-in-class applications with a semantically rich harmonized data layer to power high-value AI in a singular seamless experience. It helps you manage uncertainty, evolve your workforce, and break down silos to create amazing customer value.

In times of uncertainty, spend is one of the levers companies can actively control. Leaders are expected to deliver not only savings, but also resilience, sustainability, and risk-aware processes.

At , we introduced several new AI capabilities to bring more automation, deeper integration, and smarter insights across our . These innovations are focused on improving outcomes: reducing risk, strengthening supply chains, increasing productivity, and freeing people to focus on higher-value work. They ensure spend continues to fulfill its elevated role as a driver of business growth and resilience while helping customers stay ahead of evolving demands.

Next-gen 麻豆原创 Ariba brings deeper AI integrations and new AI assistants in Joule

麻豆原创 is rolling out the next generation of solutions for source-to-pay to automate the power of procurement, improve cost savings, ensure compliance, and build supply chain resilience. Next-gen 麻豆原创 Ariba is the world’s most modern source-to-pay solution designed to power the future of procurement.

The first AI-native source-to-pay suite redefines what is possible today and sets the course for the future. With businesses facing ever-present change, our customers can take advantage of a solution that’s built to endure — intelligent, integrated, and scalable. The capabilities delivered as part of next-gen 麻豆原创 Ariba will empower businesses to tackle today’s challenges and excel in the future.

Next-gen 麻豆原创 Ariba is built on 麻豆原创 Business Technology Platform (麻豆原创 BTP), and has a completely redesigned user experience, embedded analytics, and seamless integration with 麻豆原创 Cloud ERP public and private applications.

The advanced capabilities and benefits of next-gen 麻豆原创 Ariba solutions offer the following:

• Accelerated value realization: Faster adoption with intuitive interfaces and guided workflows
• Deeper insights: Actionable analytics that translate into tangible savings and operational improvements
• Empowered teams: A more productive experience for procurement professionals

Next-gen 麻豆原创 Ariba capabilities will be rolled out starting in Q1 2026.

麻豆原创 also introduced new agentic and generative AI capabilities across the 麻豆原创 Ariba suite to help organizations optimize productivity and decision-making. Planned for release in Q1 2026, a new Joule Agent for bid analysis automatically compares supplier bid data, including total cost, to give procurement teams insight and recommendations for award decisions.

麻豆原创 also added three AI features to the 麻豆原创 Ariba procurement portfolio:

• AI supplier-response summary will use to help review, analyze, and summarize supplier responses to questionnaires, helping procurement specialists make more informed decisions. This is planned to be generally available in Q1 2026.聽
• Joule for simplified invoice creation will help employees outside accounts payable to easily submit invoices from for processing with minimal input. The feature will be generally available in Q4 2025.
• Intelligent contracting will use Joule to automatically extract key information, generate summaries, and search historical contracts for discrepancies and compliance issues. This feature will be generally available in Q4 2025.

As part of the broader 麻豆原创 Ariba portfolio, is now globally available. The solution provides a single-entry point for all procurement requests to simplify intake, improve compliance, and give employees full visibility into status updates. With Joule, users can easily submit requests or follow guided steps, while the system orchestrates processes across 麻豆原创 and non-麻豆原创 systems.

Learn more at our upcoming webinar, on November 20, 2025. to see how organizations can streamline intake processes and drive meaningful results.

New AI enhancements in 麻豆原创 Fieldglass connect the right external talent to the right roles

New AI enhancements to the portfolio make it easier to match potential external workers with available positions by automatically analyzing role descriptions to determine the skills required for each position.

The new skills-based hiring feature automatically analyzes role descriptions to determine the skills required for each position, reducing the time to source potential candidates by up to 50 percent. By accelerating candidate matching, organizations can count on a faster, more cohesive, and efficient hiring process.

This feature is generally available and works in conjunction with existing AI features, including resume analysis and job description creation.

麻豆原创 Concur and American Express Global Business Travel make business travel easier, smarter and more impactful for organizations everywhere

with American Express Global Business Travel (Amex GBT). Complete by 麻豆原创 Concur and Amex GBT is a co-developed solution that will combine booking, servicing, payments, and expensing into one experience with AI at its core. The solution will benefit from 麻豆原创 Concur and Amex GBT technology and business travel expertise. Complete customers will also have access to Amex GBT鈥檚 unmatched marketplace, software, and services via Complete, offering greater incentives and cost savings.

Smarter AI for travel and expense management in 麻豆原创 Concur

We also introduced new AI capabilities for that will streamline reporting, strengthen fraud prevention, and simplify travel planning, helping organizations better control costs while improving the employee experience.

These innovations include:

• The Receipt Analysis Agent, a newly embedded Joule Agent in , will go beyond basic receipt scanning, automatically completing missing information, determining expense types, and verifying vendor details, even for unknown vendors, to deliver accurate results without iterative learning. General availability for these features is expected for Q4 2025.
• , the automated expense-audit service from 麻豆原创 Concur now features an AI-generated receipt checker that flags receipts likely created by AI or online generators, helping auditors stop fraudulent claims. The service is currently generally available.
• A new pre-spend planner tool uses generative AI to estimate trip budgets based on policies and itineraries, while also providing relevant travel advisories to keep travelers informed. General availability is planned for early 2026 and Concur Expense customers can take advantage of the pre-spend planner at no extra cost. It will be available to Concur Travel customers later in the first half of 2026

Partnerships and integrations

麻豆原创 Concur has enhanced its integration with to further automate how ride and meal expenses are processed, providing better visibility to executives and business users. Ride and meal receipts are automatically routed into , with detailed tax, tip, and itemization data, resulting in cleaner data, fewer manual corrections, and faster reimbursement.

Looking ahead

麻豆原创鈥檚 latest innovations across procurement, external workforce, and travel and expense help customers achieve positive outcomes such as cost savings, reducing risk, strengthening supply chains, creating value, improving productivity, and freeing people up to do higher-value work.

Etosha Thurman is chief marketing officer for 麻豆原创 Finance and Spend Management.

However, the pace of change has made traditional approaches, like best-of-breed point solutions, no longer sufficient to help finance teams keep up.

That is why the future of finance technology should act as an orchestra, not disjointed soloists.

Finance teams require a unified experience where applications, data, and AI work seamlessly together. With 麻豆原创 Business Suite, these elements come together as one orchestra, enabling finance to operate in harmony and deliver outcomes that point solutions alone cannot achieve. This means not only faster close and stronger liquidity, but also tighter compliance and credible plans that hold up under change.

To strengthen collaboration across finance and bring innovation to the CFO鈥檚 office, 麻豆原创 unveiled Joule鈥檚 next stage as the AI force at the center of 麻豆原创 Business Suite鈥檚 value creation. A new generation of role-aware assistants in Joule are designed to partner with people in their specific business roles by tapping into the right agents behind the scenes for the job. For finance professionals, 麻豆原创 introduced the next round of automation support using agentic AI.

麻豆原创 is embedding AI-powered reasoning directly into finance processes to automate routine work and elevate the strategic role of finance with the following new agents:

• The Accruals Agent will calculate accruals and deferrals based on system data and present the accountant with a proposal for review, along with a detailed explanation of the calculation logic.
• The Cash Management Agent will automate daily bank statement reconciliation tasks and recommend opportunities for optimization.
• The International Trade Classification Agent will reason over product characteristics and trade regulations and act to classify goods for international shipping, recommending customs tariff numbers and commodity codes

By bringing automation to critical but repetitive finance processes, these agents underscore 麻豆原创鈥檚 commitment to equipping the office of the CFO with AI-driven innovation that strengthens resilience in an increasingly complex business environment.

Finance as the conductor of the enterprise

The role of the CFO has expanded far beyond closing the books or reporting quarterly earnings. Today, finance teams are expected to bring together data, processes, and people from the entire business to enable seamless collaboration.

With 麻豆原创鈥檚 AI-first, suite-first approach, applications and data flow seamlessly, allowing finance leaders to coordinate business operations with confidence. This unified foundation ensures that insights are not siloed, but instead shared across the enterprise, enabling faster and smarter decisions.

Take working capital management, one of the biggest pressure points for finance leaders: A recent of 480 CFOs found confidence levels were strong in almost all areas, including revenue, profit, and customer retention, but only 36 percent felt confident in their ability to achieve working capital targets. 麻豆原创 Business Suite can help organizations meet their targets by automating manual work and enabling actionable decisions — all by leveraging dynamic, autonomous, and action-oriented solutions in 麻豆原创 Business Suite.

When an organization manages incoming receivables, outgoing payables, as well as cash and inventory within 麻豆原创, that connected experience creates data that provides real-time visibility into liquidity through 麻豆原创 Business Data Cloud.聽 That data fuels 麻豆原创 Business AI to analyze situations, recommend actions, and even resolve issues like disputed invoices automatically, which would otherwise slow the cash collection process. And with the integration of Joule and intelligent agents, 麻豆原创 Business AI not only automates, it senses, reasons, orchestrates, and acts 鈥� turning insights into outcomes that free capacity and accelerate the business.

As AI agents take on more of the behind-the-scenes work, finance professionals can step fully into their role as the conductor of the enterprise. They can guide strategy with foresight, aligning every function in harmony and shaping outcomes that extend far beyond revenue or cost goals.

CFOs and their teams can then move beyond reactive decision-making toward shaping strategy in real time. This will position their office as a driver of growth, resilience, and innovation.

Looking ahead

麻豆原创 is laying the foundation for a new era of autonomous finance, where routine processes are automated, insights are delivered in real time, and finance teams are empowered to focus on strategy and growth.

These innovations mark just the beginning of 麻豆原创鈥檚 commitment to helping businesses navigate an increasingly complex financial landscape with agility, intelligence, and confidence.

Lawrence Martin is chief product officer and head of Public Cloud Engineering at 麻豆原创.
David Imbert is head of Finance Product Marketing at 麻豆原创.

New intelligent applications and open ecosystem
partnerships turn insights into action across the enterprise

As enterprises move toward an AI-driven future, the role of data has never been more critical. Yet much of that data remains locked in silos 鈥� spread across teams, clouds, and legacy systems.

This fragmentation creates a 鈥渃ontext gap,鈥� where information is technically available but disconnected from the business meaning that makes it actionable. For example, sales and marketing teams may share a common view of pipeline, but without linking it to product feedback or process bottlenecks, AI models trained on that data miss the full business context. The result is inconsistent insights, slower decision-making, and a stalled cycle of AI, data, and applications. 

closes this gap. By harmonizing enterprise data wherever it resides and preserving its business context, it provides the foundation for intelligent applications and reliable AI.

At 麻豆原创 Connect, 麻豆原创 is bringing this vision to life with the next wave of innovations: 麻豆原创 Business Data Cloud Intelligent Applications 

Four new intelligent applications in preview

Building on the momentum for intelligent applications established at 麻豆原创 Sapphire, 麻豆原创 is now opening a restricted public preview of four intelligent applications designed to transform decision-making across finance, procurement, supply chain, and revenue operations.

Finance Intelligence gives CFOs and finance teams real-time AI-powered analysis of liquidity by harmonizing 麻豆原创 and third-party data and suggesting key actions to implement. Leaders can forecast cash flow instantly as well as detect liquidity risks using AI trained on live receivables and payables with external credit data such as Moody鈥檚 for richer customer risk assessment. With Joule and generative AI agents automating routine finance tasks, finance teams can shift their focus from reporting on the past to actively steering the future. 

Spend Intelligence provides organizations with a single, comprehensive view of enriched and classified spend data. Built-in AI and advanced analytics uncover patterns, anomalies, and opportunities for cost savings, while collaborative features connect finance, procurement, HR, and supply chain teams for better alignment. Through native integration with 麻豆原创 source-to-pay solutions, spend data continuously informs operational workflows, improving decision-making, enhancing control, and strengthening enterprise resilience. 

Supply Chain Intelligence equips operations leaders with the context to make faster, more impactful decisions. By combining 麻豆原创 data with external signals such as weather, regulatory updates, and market shifts 鈥� along with insights from millions of partners in 麻豆原创 Business Network 鈥� businesses can leverage the power of AI to understand and take action on key supply chain issues and drive optimization. This comprehensive intelligence helps anticipate disruptions, evaluate supplier risks, and orchestrate decisions seamlessly from prediction to execution, ensuring more resilient and agile operations. 

Revenue Intelligence transforms fragmented customer touchpoints into unified, actionable insights. By linking individual customer behaviors with enterprise-wide operations, it helps revenue leaders see which accounts to prioritize, when to intervene, and how to optimize customer investments. Unlike CRM-only tools, Revenue Intelligence connects front-office engagement to back-office execution, empowering organizations to maximize growth opportunities and strengthen customer relationships with a complete view of the business context.

麻豆原创 Business Data Cloud Connect

Beyond intelligent applications, 麻豆原创 is strengthening its open data ecosystem with 麻豆原创 Business Data Cloud Connect, giving customers unprecedented flexibility to work with trusted data wherever it resides. With secure, zero-copy sharing, customers can bring 麻豆原创 data products directly into their existing data platforms, eliminating duplication, reducing transformation efforts, and extending the reach of 麻豆原创鈥檚 business data fabric.

The first partners adopting this capability include Databricks (generally available) and Google (now in public preview), enabling real-time, bi-directional access to semantically rich 麻豆原创 data products in environments customers already use.

With 麻豆原创 Business Data Cloud Connect for Databricks now generally available, organizations can accelerate analytics and AI initiatives with greater speed, less friction, and full confidence in the integrity of their data.

麻豆原创 is committed to rapidly expanding this partner ecosystem so that, no matter where enterprise data resides, customers can connect it with trust, governance, and business context. 

Why it matters

Together, these announcements reflect 麻豆原创鈥檚 vision for the intelligent enterprise 鈥� where applications don鈥檛 just analyze, but act. By combining trusted data, open connectivity, and embedded AI, enterprises can shorten decision cycles, reduce integration complexity, and align intelligence directly with business outcomes.

For organizations operating across hybrid environments and complex data landscapes, these innovations make it easier than ever to turn insights into action and deliver measurable impact.

This week at , customers can experience this vision firsthand through live demos, real-world case studies, and discussions with 麻豆原创 leaders, partners, and peers. It鈥檚 an opportunity to see how 麻豆原创 Business Data Cloud is redefining decision-making today and shaping the future of the intelligent enterprise.

Irfan Khan is president and chief product officer for 麻豆原创 Data and Analytics.

Each 麻豆原创 software solution delivers strong value, helping teams excel in their specific domain. Yet the true strength of 麻豆原创 emerges when these applications operate across the enterprise; when finance decisions are informed by procurement data in real time or when workforce insights from HR directly shape supply chain planning.

That is why exists: a portfolio of applications, data, and AI working together to cover the full spectrum of business operations. At the heart of 麻豆原创 Business Suite is (麻豆原创 BTP), the technology platform that connects it all.

麻豆原创 BTP is a platform engineered to integrate, automate, extend, and build AI-powered business applications and processes across your enterprise.

麻豆原创 BTP is also how we supercharge AI. On its own, AI can generate outputs that look impressive, but without business context, they often lack real-world relevance. 麻豆原创 BTP solves this by bringing together systems, ensuring consistent data, and automating processes across the enterprise. This means AI doesn鈥檛 operate in isolation; it understands the relationships between finance, supply chain, HR, procurement, and more.

That connection is what turns AI from theory into practice. When AI is trained on accurate, well-structured data and tied directly to business processes, it can deliver recommendations that people trust and use to make smarter decisions. The result is an innovation flywheel, where teams and AI continually become smarter, faster, and more impactful across the enterprise.

New 麻豆原创 applications built on 麻豆原创 BTP

This week at 麻豆原创 Connect, we talked about the ways in which 麻豆原创 BTP enables our customers and partners to tap into the innovation flywheel. We also demonstrated how 麻豆原创 is using 麻豆原创 BTP as its core application development platform with the release of three new high scale enterprise applications powered by 麻豆原创 BTP (麻豆原创 Build).

• 麻豆原创 rolled out the next generation of 麻豆原创 Ariba solutions for source-to-pay. New capabilities will help procurement professionals improve cost savings, ensure compliance, and build supply chain resilience by automating and supporting key processes such as buying, sourcing, supplier management, contracts, and invoicing. , making it easier to integrate them with 麻豆原创 Business Suite, the 麻豆原创 ERP application, and third-party ERP systems using open APIs.

• 麻豆原创 introduced 麻豆原创 Supply Chain Orchestration. can leverage data from 麻豆原创 Business Network and the 麻豆原创 Business Data Cloud solution, expanding insights across every tier of the supply chain. 麻豆原创 Supply Chain Orchestration is designed to empower customers with one synchronized supply chain system that will help enhance risk detection, deliver actionable insights, and enable coordinated responses across supply chains. An intelligent impact analysis capability will help manage upstream supply chain risks and disruptions, and both external and internal supply chain signals will be contextualized into prioritized actions. The solution will also provide multi-tier supply chain insights that extend beyond traditional boundaries.

• , giving customers a technical foundation that enables faster speeds, easier integration, collaboration at scale, and continuous innovation. This will enhance customers鈥� existing investment in 麻豆原创 Business Network, adding value without disruption.

Lowering barriers with simplified licensing and packaging

麻豆原创 is committed to making it easier than ever for customers to adopt, experiment, and scale new innovation. We鈥檙e continuously simplifying access to 麻豆原创 BTP and 麻豆原创 Business Suite, ensuring that every organization, no matter its size or technical maturity, can take advantage of the latest advances in AI, automation, and data connectivity.

Earlier this year, we simplified 麻豆原创 Build pricing model and included its capabilities in all 麻豆原创 Business Suite packages, giving customers a frictionless way to jumpstart their development without needing to purchase additional licenses. Then we introduced a free 麻豆原创 Build license for partners, allowing solutions to be tested, demoed, developed, and then sold on the 麻豆原创 Store. Most recently, we , which now includes Joule for Developers and Joule Studio, and made it available to all existing 麻豆原创 BTP Enterprise Agreement customers.

From streamlined commercial offerings and consumption models to guided innovation paths through and , our goal is clear: lower the barrier to innovation so every customer can turn great ideas into business outcomes faster.

Real-world results: Customers delivering value with 麻豆原创 BTP

To get inspired, here are just a few examples of 麻豆原创 BTP in action with customers:

• 57,000 hours saved annually: developed an intelligent virtual assistant for financial leaders by combining human expertise, 麻豆原创 solutions, and AI technologies. This AI assistant, built on 麻豆原创 BTP, streamlines the creation of financial narratives and provides live alerts on key financial metrics, augmenting decision-making in real time. The result is 57,000 hours saved of what was manual work.
• 100,000 applications processed: launched a financial aid application platform in just two weeks using 麻豆原创 BTP, 麻豆原创 AI Services, and other solutions. This generative AI-enabled platform efficiently processed nearly 100,000 subsidy applications during an energy crisis, showcasing agile innovation with 麻豆原创鈥檚 AI and platform tools.
• 95% improvement in search results: 聽built a 鈥淧erfect Purchase Requisition鈥� app, and extended 麻豆原创 Ariba, using 麻豆原创 Build Work Zone and 麻豆原创 BTP鈥檚 generative AI capabilities with 麻豆原创 HANA Cloud vector engine. This AI-powered app automatically validates and corrects purchase requisitions, speeding up procurement cycles and improving data quality before orders go out. The application has significantly reduced the time and effort buyers spend finding the correct products, with 95 percent of searches successful on the first attempt.
• 10,000 orders analyzed annually: 聽built a “GenAI Supply Chain Troubleshooter” on 麻豆原创 BTP to simplify complex supply chain interactions. This AI assistant reduced issue resolution time and costs by 90 percent, saving 3,120 hours of staff effort annually, and demonstrates how generative AI can dramatically streamline supply chain management.
• AU$1+ million saved annually: 聽revolutionized its operations with generative AI and 麻豆原创 BTP. Custom apps have delivered rapid insights to field crews, while Joule’s natural language interaction with 麻豆原创 SuccessFactors has saved 75 hours on average. Leveraging 50 years of asset history, they ensure safe operations, saving over AU$1 million annually and achieving a 99 percent success rate in identifying poles unlikely to corrode.

Ready to start? Explore 麻豆原创 BTP resources

Thanks to everyone who attended 麻豆原创 Connect virtually and in-person in Las Vegas! For those who couldn鈥檛 attend live, I recommend reading the聽, checking out the , and watching the聽executive keynote delivered by Muhammad Alam.

To get started today, visit to start a and explore .

Bharat Sandhu is chief marketing officer for 麻豆原创 Business Technology Platform.

According to new research from 麻豆原创, employees using AI are saving 75 minutes a day 鈥� time that鈥檚 being reinvested into innovation, connection, and impact. 

But with economic volatility, shifting regulations, and a global skills crunch, organizations face a critical challenge: how to connect their people and their business in ways that drive agility, resilience, and growth. This isn鈥檛 just a moment of change; it鈥檚 a moment of unprecedented possibilities.

Unlocking new possibilities with 麻豆原创 SuccessFactors

is powering that transformation with trusted intelligence, operational strength, and innovations that turn disruption into advantage.聽With over 10,000 customers worldwide, we are privileged to work with the world鈥檚 leading brands and help them guide their people and their organizations through change.聽

The 麻豆原创 SuccessFactors HCM suite is a robust offering that connects all the pieces for an organization鈥檚 people strategy 鈥� from core HR and payroll, to talent acquisition and talent management, to people analytics, and beyond. 麻豆原创 Business AI is infused across our HCM suite, and 麻豆原创 Business Technology Platform (麻豆原创 BTP) enables our customers to expand and extend to meet their needs.聽

We are constantly investing in our solutions based on market signals, ensuring our customers have the tools they need to stay at the forefront of innovation. 

Today at Success Connect at 麻豆原创 Connect in Las Vegas, designed to elevate the employee experience, optimize operations, and deliver actionable workforce insights. 

Elevating the employee experience  

New Joule Agents  

Agentic AI is redefining the employee experience and transforming the way work gets done by automating routine tasks, accelerating decision-making, and unlocking new levels of productivity. Joule, 麻豆原创鈥檚 AI copilot, is embedded into enterprise-wide applications to deliver real-time intelligence and automation through a simple conversational interface.  

Joule currently supports 80 percent of the most-used tasks in 麻豆原创 systems, and we are continuously expanding its capabilities. Joule is available in 11 languages, and next month the first HR-focused Joule Agent 鈥� the Performance and Goals Agent 鈥� will be generally available, with many more to follow. This agent is designed to empower managers to lead high-impact performance conversations by providing tailored insights, goal progress updates, and personalized talking points.

We鈥檒l continue to release new agents that will continue to work behind the scenes to make managers, employees, and HR teams more efficient. Today, we announced the next four聽agents, available in 麻豆原创 SuccessFactors in the first half of 2026:聽

• The Career and Talent Development Agent, which automates succession planning and helps managers identify and develop future leaders
• The HR Service Agent, which serves as a direct point of contact for employees and reduces the amount of time HR staff spend answering routine questions
• The Payroll Agent, which helps employees better understand their pay by combining paycheck details with time data, enabling intelligent 鈥渆xplain pay鈥� scenarios such as highlighting unexpected overtime and suggesting follow-up actions
• The People Intelligence Agent, which connects the People Intelligence Insight application in 麻豆原创 Business Data Cloud with Joule and 麻豆原创 SuccessFactors, allowing managers and HR teams to ask questions in their own words and receive intuitive, accessible workforce analytics

Introducing the workforce knowledge network

Building on these new capabilities, we are also introducing a workforce knowledge network, a first-of-its-kind integration that brings third-party content from industry experts directly into Joule, delivering enhanced insights for employees.鈥� This is a major step forward in enabling agent-to-agent interaction in order to deliver the most relevant information in one seamless experience.

Content from leading HCM industry experts from G-P (Globalization Partners) and The Josh Bersin Company will flow directly into Joule. These integrations allow Joule to ingest third-party content and interact with various agents so employees can receive guidance that is grounded in real-world insights and trusted research.

For example, HR leaders can access G-P Gia, an HR agent developed by G-P, directly within Joule, providing access to expert global employment guidance. Additionally, they can ask Joule, 鈥淲hat are best practices for hiring engineers in a high-cost location?鈥� and Joule can respond with research-backed insights and recommendations provided by Galileo, a trained AI agent developed by The Josh Bersin Company, with over 6,000 users across more than 800 companies.

鈥淛oule offers a revolutionary technology to speed and simplify the lives of every business person,鈥� said Josh Bersin, CEO of The Josh Bersin Company. 鈥淲e are very excited to connect Galileo, a leading AI agent for HR, to all 麻豆原创 users and give them deep insights into all their human capital decisions.鈥� 

Optimizing Operations

Innovations in Core HR

Operational strength is the backbone of every great employee experience; it enables scale, consistency, and confidence, especially in times of change. That is why we continue to invest deeply in core HR.

With localization support across 104 countries and usage in 179, remains the industry鈥檚 most trusted foundation for global HR operations. And today we have announced that it鈥檚 getting even stronger:

• New
  Early adopter January 2026
  This new solution enables shift planners and supervisors in manufacturing and production to create smarter schedules aligned with real-time business demand and required skills, reducing administrative burden, helping to prevent costly overstaffing and understaffing, and maintaining compliance.
• New enhanced time-off capabilities in 麻豆原创 SuccessFactors Employee Central
  Generally available next month
  This enhancement allows our customers to meet country-specific and complex leave regulations in markets including but not limited to Australia, Germany, and the U.S., helping them stay compliant while simplifying processes for managers and employees.
• 
  Generally available now
  Announced earlier this year, our new HR service delivery solution extends the power of core HR by automating workflows, streamlining service requests, and freeing HR teams to focus on high-value, strategic work.

Delivering best-in-class insights

People Intelligence

Operational excellence lays the groundwork, but true transformation happens when data becomes insight. That is where comes in. in People Intelligence announced at 麻豆原创 Sapphire in 2025 are now generally available. People Intelligence transforms people, skills, and business data into actionable, AI-driven insights that help HR and leaders make better, more strategic decisions for the business and its people.鈥�

At Success Connect, we unveiled additional prebuilt insights for recruiting, learning, succession, career development planning, and performance and goals management. People Intelligence continues to expand, with more prebuilt insights for rewards and recognition, benefits, time management, and onboarding planned for May 2026. 

SmartRecruiters

麻豆原创 is also advancing the way organizations attract, recruit, and hire top talent. Last month, we acquired SmartRecruiters to build the future of AI-driven talent acquisition. At Success Connect, we showcased how this move strengthens our vision. By combining the scale of 麻豆原创 SuccessFactors, the power of 麻豆原创 Business AI, and the expertise of SmartRecruiters, we鈥檙e delivering an intelligent, end-to-end global hiring solution that simplifies recruiting and ensures every hire is aligned to business and workforce goals.

Where innovation meets impact 

Innovation in HR has entered a new era that is defined by connection. By uniting people, processes, and intelligence, organizations can move beyond incremental change to unlock unprecedented possibilities for impact, agility, and growth. With continuous advancements in AI, a trusted global foundation, and intelligence-driven insights, 麻豆原创 SuccessFactors is helping organizations meet today鈥檚 challenges head-on and shape the future of work with confidence.

To catch our Success Connect keynote replay and learn more about the latest innovations in 麻豆原创 SuccessFactors, .

Dan Beck is general manager and chief product officer for 麻豆原创 SuccessFactors.

At the same time, there is a huge opportunity to entirely re-think supply chains with AI and agentic workflows as the powerful transformation agents of the next decade. The lesson is clear: companies that invest in AI-driven applications and reliable data and re-think processes maintain continuity and customer trust, while others risk prolonged shocks, lower service levels, increased cost, and lost revenue.

Today at Supply Chain Connect at 麻豆原创 Connect, we are building on the phenomenal momentum of AI-driven supply chain transformations with innovations designed to help supply chain leaders not just endure disruption, but transform it into an opportunity for resilience and growth.

Introducing 麻豆原创 Supply Chain Orchestration

In today鈥檚 dynamic market, foresight and a reduced time-to-recover are everything. Business leaders must know where their products are, which suppliers or sub-suppliers are at risk, and how to respond with confidence. Yet, visibility gaps often leave organizations blindsided.

is a new AI-centric solution built to detect potential disruptions early, contextualize risk to a company鈥檚 unique supply chain configuration, apply intelligent impact analysis, and trigger AI-driven actions across planning, logistics, procurement, and manufacturing. Soon, supply chain stakeholders will be supported by powerful Joule assistants that leverage AI agents to strengthen supplier compliance, increase customer service, and reduce revenue exposure.

What sets 麻豆原创 Supply Chain Orchestration apart is its foundation on . The solution integrates data from and , providing a comprehensive view across every tier of the supply chain. These multi-tier insights help turn external and internal risk signals into prioritized actions, boosting operational efficiency, compliance, and customer satisfaction.

Set to be available in the first half of 2026, 麻豆原创 Supply Chain Orchestration is the next step toward a future where businesses can anticipate global shifts before they escalate with a severe business impact.

Advanced AI capabilities and unified scenario simulations optimize supply chain planning

麻豆原创 is enabling its customers to reimagine supply chain planning to become faster, smarter, and more connected with . This evolution of the product combines intelligent automation, a harmonized data model, and AI-driven capabilities to enhance forecasting, streamline processes, and help planners focus on critical decision making.

A harmonized planning area now supports both time-series and order-based planning, allowing users to move seamlessly among strategic, tactical, and operational levels, which ultimately enables seamless telescopic planning. New harmonized scenario simulations reveal the impact of alerts and risks to orders across all planning horizons. Embedded AI strengthens forecasting and inventory management, while characteristic-based planning adds right-fidelity supply planning to optimize stock and capacity matching for critical industries such as fashion retail, high-tech, life sciences, or consumer products.

The new Configurable Planner Workspace provides a unified interface where planners can monitor performance, simulate scenarios, and act immediately 鈥� guided by , 麻豆原创鈥檚 copilot, which delivers contextual assistance and actionable insights from forecasts, supply plans, and multi-echelon inventory.

AI capabilities are currently in beta mode and planned for general availability in Q2 2026, while all other enhancements are now generally available.

New Joule Agents accelerate decisions and automation across the supply chain

麻豆原创 introduces three new聽聽for supply chain management, designed to automate critical, time-consuming tasks and empower teams to focus on strategic decision-making. These agents embed AI-native automation directly into 麻豆原创 Cloud ERP, 麻豆原创 Cloud ERP Private, and 麻豆原创 Business Network workflows, reducing manual effort and minimizing errors.

• Production Planning and Operations Agent: Automates prerequisite checks for releasing production orders, validates material, capacity, and scheduling, and can recommend workarounds or release orders instantly 鈥� shortening order-to-delivery cycles and reducing costs. General availability is planned for Q1 2026.
• Change Record Management Agent: Supports product managers and engineers by reasoning over problem reports and change requests, recommending next steps, and initiating changes, which improves governance, traceability, and decision speed. General availability is planned for Q2 2026.
• Supplier Onboarding Agent: Streamlines onboarding in 麻豆原创 Business Network by reasoning over supplier details, orchestrating invitations, validating data, and handling escalations, which enables procurement teams to scale faster while focusing on strategic supplier development.

With these agents, 麻豆原创 is embedding intelligence deeper into day-to-day supply chain workflows, accelerating decisions where they matter most.

Upgrading 麻豆原创 Business Network to meet customer needs

Global commerce is more interconnected than ever, but too many organizations still operate with fragmented procurement and logistics processes. 麻豆原创 is introducing upgrades to 麻豆原创 Business Network, the world鈥檚 largest B2B platform, facilitating over US$6.3 trillion in annual commerce across 190 countries.

• Availability on 麻豆原创 BTP: 麻豆原创 Business Network now runs on 麻豆原创 BTP, providing a modern data foundation and enabling organizations to coordinate deals at scale. It connects easily across 麻豆原创 and third-party systems, introduces a unified global directory with guided onboarding, and offers workflow customization through 麻豆原创 Build. Joule integration will be available in January 2026, bringing embedded AI to analytics, automation, and approvals across the network.
• Network-centric integration across the business suite: Rolling out later this year, 麻豆原创 Business Network will support end-to-end value streams with 麻豆原创 Cloud ERP, 麻豆原创 Ariba, 麻豆原创 Fieldglass, and 麻豆原创 Transportation Management. This will accelerate dispute resolution, improve emissions tracking, and enable AI-assisted navigation.
• Simplified supplier data access: By Q4 2025, users will be able to search for suppliers directly from their ERP interface, eliminating manual onboarding. Buyers will gain faster access to new vendors, reducing activation costs and expanding visibility.

Together, these innovations enhance 麻豆原创 Business Network with intelligence, reach, and usability 鈥� delivering embedded AI, seamless business suite integration, and ERP-native supplier discovery.

麻豆原创 launches new logistics management solution

麻豆原创 is announcing , a new cloud-native solution designed to complement operations of large distribution centers with capabilities to support smaller, local, and regional warehouses. This will help establish multi-tier distribution networks that strengthen resilience and increase delivery speed.

Fully connected to 麻豆原创 Cloud ERP Private and 麻豆原创 Business Network for Logistics, the solution centralizes inventory, shipments, and partner coordination. Unlike standalone tools, it extends ERP capabilities directly to satellite warehouses, drastically reducing manual tasks and ensuring consistency across networks.

Built-in AI capabilities guide operational decisions, eliminating silos and strengthening collaboration across logistics ecosystems. 麻豆原创 Logistics Management will be available in Q1 2026.

Doehler, a global producer of technology-driven natural ingredients for the food, beverage, and nutrition industry, will leverage the solution in its warehouses to manage its production sites, samples and spare parts.

鈥溌槎乖� Logistics Management is set to deliver lean process automation and accelerated transformation for most of our more than 50 production sites, sampling operations and technical warehouses,鈥� said Dr. Michael Merget, Chief Operating Officer of Doehler Group. 鈥淲e see its powerful, integrated AI capabilities not as an add-on, but as the core intelligence that will define the future of our logistics.鈥�

Looking ahead

Resilient, intelligent, and collaborative supply chains are no longer aspirations 鈥� they are necessities. Together, these innovations reflect 麻豆原创鈥檚 vision for a fully orchestrated supply chain. The next generation of supply chain technology will empower businesses to detect disruptions early, harness data at scale, and consistently exceed customer expectations. By leading with intelligence and foresight, companies can transform crises into opportunities and position themselves to thrive in a world defined by uncertainty.

For more details on all announcements made this week, please refer to the .

Dominik Metzger is president and chief product officer for 麻豆原创 Supply Chain Management.

麻豆原创鈥檚 latest customer experience solutions are built to deliver on these expectations, empowering organizations to earn loyalty, drive growth, and create seamless, connected experiences.

In today鈥檚 market, loyalty and retention are the twin engines of repeatable business, the lifeblood of every organization. Earning and keeping customer trust has always been hard-won, but the bar is higher than ever. Recent findings from the show a five-point drop in 鈥渢rue loyalty,鈥� customers who return without incentives. Only 35 percent of B2B customers reach strategic loyalty, defined as repeat purchases and long-term engagement. And nearly one-third of customers are lost to fragmented experiences. Brands now face a new reality: building lasting loyalty requires understanding customers and delivering consistent, connected experiences across every touchpoint.

Meeting the loyalty challenge: 麻豆原创 Engagement Cloud and 麻豆原创 Customer Loyalty Management

To help customers meet this challenge, 麻豆原创 has created two powerful solutions: and .

Yesterday at 麻豆原创 Connect 2025, 麻豆原创 Executive Board Member Muhammad Alam shared the vision for 麻豆原创 Engagement Cloud. Powered by 麻豆原创 Business Data Cloud, it transforms fragmented interactions into AI-driven journeys across marketing, commerce, sales, and service鈥攕trengthening loyalty, deepening relationships, and driving business growth. By connecting every customer touchpoint to real operational data鈥攆rom logistics and finance to supply chain鈥攂rands can deliver accurate delivery estimates, relevant offers, and timely service that reflects actual inventory and fulfillment capacity.

With Joule and embedded AI, 麻豆原创 Engagement Cloud accelerates campaign execution, automates decisions, and scales personalization鈥攅nsuring every interaction is consistent, connected, and meaningful. This comes at a critical time, as according to the 麻豆原创 Emarsys Customer Loyalty Index, only 35 percent of B2B customers achieve strategic loyalty.聽Replacing disconnected systems and outdated engagement models, 麻豆原创 Engagement Cloud makes engagement a strategic advantage, uniting data and AI to deliver smarter experiences across the 麻豆原创 ecosystem. Beta begins November 2025, with general availability in Q1 2026.

麻豆原创 Customer Loyalty Management empowers teams to deliver personalized experiences at scale by giving every customer a single loyalty profile, no matter the brand, region, or partner. With loyalty data unified and natively integrated into 麻豆原创 Private Cloud ERP and 麻豆原创 Business Suite, teams can instantly monitor promotions, track reward usage, and understand financial impact in real time. This actionable insight feeds directly into planning, forecasting, and supply chain decisions, enabling businesses to adapt quickly and serve customers better.

Loyalty isn鈥檛 a separate marketing project, it鈥檚 woven into daily business operations. By centralizing loyalty data, 麻豆原创 Customer Loyalty Management helps organizations understand each customer deeply and deliver consistent, connected experiences across every touchpoint.

The solution will be available Q4 2025.

AI and intelligence: the next imperative

At 麻豆原创 Connect, we introduced how Joule, 麻豆原创鈥檚 AI copilot, is transforming customer experience by embedding intelligence directly into 麻豆原创 Business Suite. Joule is not another layer, it鈥檚 built into the foundation, enabling smarter decisions and faster execution across every customer moment.

AI assistants in Joule bring role-based intelligence to customer-facing teams across service, sales, marketing, and commerce. Each assistant is tailored to the user鈥檚 role and business context, coordinating a network of AI assistants within Joule to automate tasks like resolving cases, chasing invoices, optimizing catalogs, and surfacing insights. This orchestration enables teams to focus on driving outcomes rather than managing operations.

For instance, Digital Service Agent delivers fast, multilingual support by reasoning over customer context and company knowledge. It provides accurate answers, escalates when needed, and continuously improves, reducing manual workload and enhancing customer satisfaction. This is available now.

Deep research in Joule

With deep research in Joule, account planning moves beyond quick answers, delivering deep, strategic research and analysis in a single, connected experience. By tapping into 麻豆原创 data, external intelligence, and trusted resources, users get richer insights for any business need.

Sales leaders and chief revenue officers can use the new account planning that leverages deep research in Joule to compress weeks of manual work into days. It synthesizes customer history, identifies key drivers, and drafts account plans, giving sales teams a complete, real-time view of every relationship.

Deep research in Joule will be available in beta December 2025.

Intelligent applications for customer experience

麻豆原创 Business AI also powers that help businesses turn data into action:

• Revenue Intelligence brings together data from CRM, commerce, and ERP to surface pipeline risks, customer health, and sales performance. Sales leaders and chief revenue officers gain a unified, real-time view to strengthen pipelines, improve win rates, and accelerate profitable growth.
• Consumer Products Intelligence enables manufacturers and consumer packaged goods companies to optimize trade promotions and customer-facing offers. Integrated with and , it uses real-time data from sales, supply chain, and production to analyze margins, monitor performance, and support financial planning, ensuring CX strategies are aligned with operational realities.

These innovations are tightly integrated with 麻豆原创 Business Suite, ensuring every CX insight is grounded in real-time, harmonized data. They are currently in restricted private preview and expected to be generally available in H1 2026.

Adoption that drives value

Building on the Customer Loyalty Index findings about the importance of connected experiences, seamless, guided adoption is essential to delivering value. That is why is now embedded across all 麻豆原创 Customer Experience solutions.

WalkMe is a digital adoption platform that provides real-time, role-based guidance 鈥� right inside 麻豆原创 interfaces. No IT tickets required. Teams get help in the flow of work, with step-by-step instructions that minimize onboarding time and reduce errors. Leaders gain instant visibility into where users struggle, so they can address friction and accelerate adoption.

The path forward

Loyalty is evolving, and so are we. Our priority is to help brands earn trust and adapt quickly.

The 麻豆原创 Customer Experience innovations introduced at 麻豆原创 Connect are designed for this challenge. They connect engagement with execution through solutions like 麻豆原创 Engagement Cloud, Revenue Intelligence, and 麻豆原创 Customer Loyalty Management; turn intelligence into action with embedded AI and automation; and give teams unified, real-time data to deliver measurable results and stay ahead in a rapidly changing market.

See how your business measures up in the and the . .

Balaji Balasubramanian is president and chief product officer for 麻豆原创 Customer Experience.

麻豆原创 reimagines enterprise AI with role-based assistants in
Joule that coordinate agents across lines of business

LAS VEGAS 鈥� At its inaugural 麻豆原创 Connect event, (NYSE: 麻豆原创) showcases how the integration of AI, data and applications creates unparalleled business value.

These breakthroughs 鈥� including a new network of role-based assistants in Joule that partner with humans to elevate performance, an expanding data ecosystem that drives deeper insights and supply chain software that anticipates disruptions 鈥� once again revolutionize how business gets done.聽

“To thrive when volatility is the new normal, businesses need more than a patchwork of disparate best-of-breed applications,” said Muhammad Alam, member of the Executive Board of 麻豆原创 SE, 麻豆原创 Product & Engineering. “Our announcements today demonstrate the power of 麻豆原创 Business Suite, where AI, data and applications come together in an experience to propel smarter decisions, faster execution and scalable transformation.”

AI that Partners with People

麻豆原创 unveils Joule鈥檚 next stage as the AI force at the center of 麻豆原创 Business Suite鈥檚 value creation. Drawing on the applications and data from across 麻豆原创 Business Suite, 麻豆原创 is introducing a new generation of role-aware assistants in Joule. Each assistant is designed to partner with a human being in their specific business role. Assistants in Joule tap into the right agents for the job, configuring, orchestrating and managing them so humans can focus on unlocking new levels of insight and productivity.

Supporting the assistants in Joule is a , designed to help execute complex workflows within a specific function. For instance, a People Manager Assistant coordinates a team of specialized agents — including the new People Intelligence Agent, which helps spot and resolve issues like compensation anomalies — to support managers as they drive performance. A new Financial Planning Assistant will be aided by a group of expert agents — including the new Cash Management Agent, which optimizes cash flow and improves interest yields — to help finance professionals drive efficiencies. This new roster of role-aware AI assistants not only partner with people to elevate performance in their lines of business but also work together across business functions to solve complex enterprise-wide problems.

Data that Defies Boundaries

Data fuels AI鈥檚 transformative power but it鈥檚 often siloed in different systems. At 麻豆原创 Connect, we are removing those barriers with 麻豆原创 Business Data Cloud Connect. 麻豆原创 BDC Connect securely links 麻豆原创 BDC with partner platforms to enable a bidirectional flow of business-ready data products across organizational and technological boundaries.

With zero-copy sharing, data stays securely in 麻豆原创 systems yet remains instantly accessible in customers鈥� existing data platforms, preserving business context without costly copies. The result: fewer silos, simpler pipelines, no duplication — just trusted data products where and when they鈥檙e needed.

麻豆原创 also announced that Databricks and Google Cloud are the first partners enabled for 麻豆原创 BDC Connect, with more to follow. As announced in February 2025, 麻豆原创 Databricks remains a data service within 麻豆原创 Business Data Cloud, and 麻豆原创 BDC Connect extends its benefits across an open data ecosystem. These partnerships give customers faster access to data products for analytics and AI, helping teams move from raw data to real-time business outcomes with greater speed and simplicity.

Applications that Turn Data into Action

At the heart of 麻豆原创鈥檚 unique value proposition are enterprise applications where data is created and AI-driven insights are experienced. 麻豆原创 Supply Chain Orchestration is a new AI-native solution that combines the power of Joule with a live knowledge graph to detect real-time risks several suppliers deep and orchestrate a coordinated response, helping customers cut costs and keep supply chains moving. 麻豆原创 Engagement Cloud, a new customer experience solution, uses business-critical context to personalize interactions across customers, suppliers and other stakeholders. And our next-generation 麻豆原创 Ariba procurement suite stands out as an AI-native solution, bringing intelligence to every stage of spend management, from sourcing through supplier engagement.

Altogether, these 麻豆原创 Business Suite innovations mark the beginning of a new era powered by self-reinforcing AI, data and applications that drive intelligence, speed and resilience.

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About 麻豆原创

As a global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创) stands at the nexus of business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

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By connecting Google BigQuery, the autonomous data to AI platform with agentic capabilities, and 麻豆原创 and Google aim to help enterprises of all sizes gain more immediate access to trusted, business-ready data for enterprise analytics and AI across their platforms.

For decades, enterprise data and analytics have existed in separate worlds. Mission-critical business data, rich with semantic context, has been locked within transactional systems. Traditional extract, transform, load (ETL) processes create data replicas that are difficult to govern, quickly become stale, and prevent businesses from acting on real-time insights, ultimately hindering digital transformation.

Our 麻豆原创 and Google partnership ends this compromise. By eliminating data replication and unifying the data landscape, 麻豆原创 and Google Cloud are empowering businesses to build intelligent agents, automated workflows, and predictive insights that are directly grounded in live, trusted business information.

As the first hyperscaler to adopt 麻豆原创 BDC Connect, 麻豆原创 BDC Connect for Google BigQuery enables organizations to unlock the true potential of their data and applications with secure and rapid access to 麻豆原创鈥檚 semantically rich and governed data products at scale, without the delays and complexities of data replication and need for ETL pipelines. Customers can flexibly combine 麻豆原创 data with their other enterprise data in BigQuery and vice-versa to innovate with leading analytics and agentic AI capabilities.

鈥溌槎乖� and Google Cloud have a long history of empowering global enterprises to harness the power of data and AI,鈥� said Christian Klein, CEO of 麻豆原创 SE. 鈥淏ringing together Google BigQuery and 麻豆原创 Business Data Cloud gives our customers choice without compromise, enabling them to fast-track their analytics and AI initiatives.鈥�

鈥淏usinesses are combining intelligence and automation into every aspect of their operations,” said Thomas Kurian, CEO of Google Cloud. 鈥淏y uniting 麻豆原创 Business Data Cloud with BigQuery and Gemini models, we鈥檙e making it easy for enterprises to build a unified data foundation that breaks down silos and unlocks a new class of AI agents and applications.鈥�

Innovation with 麻豆原创 data products and Google BigQuery

The centerpiece of this partnership is the new 麻豆原创 Business Data Cloud Connect for Google BigQuery. This is a zero-copy data fabric that enables seamless access to 麻豆原创 BDC鈥檚 semantically rich business data with Google鈥檚 powerful data and AI ecosystem, including Gemini models and the Vertex AI platform. The result is a modern platform for data, analytics, and AI that enables automated, cross-functional business processes.

This bi-directional integration helps to deliver an enterprise-grade offering for building and scaling AI. With 麻豆原创 Business Data Cloud Connect for Google BigQuery, customers can:

• Build grounded, trustworthy AI: Ensure the Google BigQuery AI models and agents operate on the most current and complete view of the business by accessing trusted semantically rich 麻豆原创 data in real-time without copies.
• Deploy autonomous agents: Build and deploy intelligent agents using Google Cloud鈥檚 Vertex AI and Gemini that can automate complex cross-functional processes鈥攆rom supply chain optimization to financial forecasting.
• Unleash deeper insights: Fuse 麻豆原创 data through 麻豆原创 BDC with unique, world-scale datasets only available on Google Cloud, like Google Maps geospatial data, Google Trends, and public datasets, to create unparalleled business context.
• Reinvent analytics: Move beyond dashboards and reports. Enable anyone in the organization to ask complex questions on Google Cloud of their business data in natural language and get immediate, intelligent answers.

Availability

Google Cloud will offer customer and partner incentives that fast-track the adoption of these joint solutions, enabling an accelerated journey to AI-infused data transformations.

麻豆原创 Business Data Cloud is available today in Google Cloud regions across Asia Pacific, Europe, and the U.S., with more regions planned. 麻豆原创 Business Data Cloud Connect for Google BigQuery is planned to be generally available in H1 2026.

In addition, 麻豆原创 BW, private cloud edition, which is offered through 麻豆原创 BDC, is supported in more than 40 Google Cloud regions, helping our customers meet critical data residency and compliance requirements.

On top of that, you know AI agents are the new frontier and will allow you to automate processes that today absorb a large amount of time and resources. You want to know how to be among the first to use them to gain an early advantage.

To get these answers and discover how 麻豆原创 is uniquely positioned to help you leverage AI for business results, attend in 2025, being held October 6-8 in Las Vegas as well as virtually. It鈥檚 the destination for leaders ready to embed the latest from AI into the foundation of how their organizations run to produce real, enterprise-wide outcomes.

Learn how to become a leader in the era of AI

According to Boston Consulting Group, which the relatively small number of companies already scaling these advanced technologies, “AI鈥檚 greatest value lies in core business processes where leaders are generating 62% of the value. Leveraging AI in both core business and support functions gives these companies a competitive advantage.”

This is exactly our approach and position of strength at 麻豆原创. We infuse AI directly into the business processes, decisions, and data models that power finance, supply chain, HR, customer service, and more. That’s also how are enabling systems that anticipate needs, reason, act and learn and adapt in real time. And because these tools are built on (麻豆原创 BTP), they operate with the scale, security, and interoperability that enterprises demand.

麻豆原创 Connect is where this vision comes to life. Over three days, the program will move from strategic framing to hands-on guidance, tailored to every role in an organization, and with each day anchored on specific business needs.

An agenda focused on moving your business forward

Day one at 麻豆原创 Connect addresses strategy: how to turn geopolitical and market volatility into a catalyst for growth, unify your organization through shared data and synchronized purpose, and elevate your workforce with AI. Our will show you how to navigate uncertainty by leveraging enterprise-wide data capability, Joule Agents, and 麻豆原创 Business Suite to turn insight into action鈥攃reating a sustained advantage for your enterprise.

Day two focuses on how to use our latest innovations across 麻豆原创 Business Suite applications to bring AI-driven results to life within your enterprise, plus practical road maps across your lines of business.

Day three is about execution: how to leverage 麻豆原创 BTP and a unified data core to activate agile technologies, build interconnected ecosystems, and accelerate returns on innovation. Our will show you how to use a unified foundation to smoothly extend, integrate, automate, and innovate while leveraging AI and data to transform your company.

The core theme across all three days is how to build, adopt, and scale AI that spurs impactful business outcomes. For example, you will learn from companies using embedded AI to improve forecasting accuracy, unlock working capital, boost workforce productivity, and reduce operational risk.  These enterprise use cases are already delivering measurable value.

Three days of learning and leadership

For leaders looking to advance their knowledge on AI, the agenda at 麻豆原创 Connect is built for depth and relevance, and AI content and insights will be available across all tracks: spend management, supply chain, customer experience, and human capital management.

For example, in the session, you will learn how AI agents are transforming enterprise agility by autonomously executing tasks, adapting in real time, and driving productivity.

麻豆原创 Connect is a working session for those ready to lead the next phase of intelligent business. For leaders building AI strategies that are real, resilient, and ready to scale, this is the place to advance them.

, set up your , and take your seat at the center of the business AI movement.

Brenda Bown is chief marketing officer for 麻豆原创 Business AI at 麻豆原创.