This decision will help Haleon operate, scale and serve consumers in new ways by building stronger, more agile foundations for delivering its trusted everyday health products. It marks a significant milestone in Haleon鈥檚 transformation into a world-class consumer company.

鈥淒elivering a better consumer experience starts with strong foundations, and leading digital technology and infrastructure are at the heart of this,鈥� said Claire Dickson, Haleon鈥檚 chief digital and technology officer. 鈥淥ur latest partnership with 麻豆原创 is another important step in our journey to becoming a world-class consumer company. It will revolutionize how we operate, with AI-enabled systems driving faster, simpler, more integrated ways of working. This will allow our people to focus on what matters most鈥攕erving consumers and unlocking growth.鈥�

麻豆原创 Business Suite will drive the simplification and standardization of critical processes across Haleon鈥檚 global operations, enabling more integrated, automated end-to-end processes across diverse parts of the organization.

With clearer visibility across markets and more intuitive systems replacing fragmented workflows, the business can operate with greater speed, consistency and resilience. These improvements strengthen supply chain responsiveness, support innovation and help Haleon better respond to changing consumer needs. This enables Haleon to deliver trusted everyday health products at scale while strengthening collaboration with the healthcare professionals who recommend its products to consumers worldwide.

Haleon can drive greater business efficiencies by integrating core processes across finance, supply chain, HR and sales in one connected system with real-time data. By building AI into everyday work and embedding it within Haleon鈥檚 digital infrastructure and across its functions, teams can make better data-driven decisions and respond more quickly to changing consumer needs. The automation of routine work across multiple functions frees up employees鈥� time so they can focus on more strategic work that delivers value for the business and consumers while accelerating growth.

This digital transformation program builds on a long-standing relationship between the two companies, with the transition from Haleon鈥檚 current platform on 麻豆原创 ERP Central Component beginning later this year.

鈥淎I outcomes depend on connected processes and trusted data,鈥� said Peter Maier, 麻豆原创鈥檚 senior vice president for strategic customer engagements. 鈥淲ith 麻豆原创 Business Suite, Haleon is building an AI-ready foundation that embeds intelligence across the enterprise, helping simplify operations, improve resilience and scale innovation.鈥�

Haleon plans to adopt 麻豆原创 Cloud ERP applications with embedded AI and deploy the 麻豆原创 Business Data Cloud solution to harmonize 麻豆原创 software and third-party data in a governed, single source of truth. This connected platform will be able to support AI-assisted innovation and enable agentic AI, where AI agents can identify issues earlier and recommend actions across key business processes.

Visit the . Get 麻豆原创 news via  and .

Media Contacts:
Lawrie Benfield, 麻豆原创, +44 7776515259, lawrie.benfield@sap.com, GMT
Sonya Domanski, 麻豆原创, +44 7345465928, sonya.domanski@sap.com, GMT
麻豆原创 麻豆原创 Room; press@sap.com
Gemma Thomas, Haleon, gemma.x.thomas@haleon.com

The agreement referenced in this announcement was signed outside 麻豆原创鈥檚 first quarter reporting period.

Top image courtesy of Haleon

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.

The company manages an extensive portfolio of more than 125,000 products. Despite its strong market position, digitalizing procurement across diverse customer environments remains a key challenge, particularly in e-procurement, where large customers often have very different requirements, even when market standards exist.

To address this, W眉rth recognized the need to better connect procurement processes and now collaborates closely with leading e-procurement systems and platforms. The company has driven the harmonization of customer processes and ensured seamless onboarding to . At the same time, W眉rth actively supports its customers in harmonizing and digitalizing their own internal workflows.

As the world鈥檚 largest procurement platform, 麻豆原创 Business Network enables more efficient procurement and automated order processing and provides end-to-end transparency across the purchase-order鈥憈o鈥慽nvoice flow between W眉rth and participating customers. This scope involves purchasing orders, delivery confirmation, and invoices, with exceptions managed through clearly defined workflows.

Save time and boost efficiency: seven minutes saved per order

Manual processing of orders, sent as PDFs or via non鈥慽ntegrated channels, creates disproportionate effort, especially in relation to the order value, since indirect materials often involve smaller order values with many order items.

 With automation, W眉rth saves approximately seven minutes per order on average — approximately 490,000 minutes annually or about 8,167 hours. The platform enables digital order transmission, catalog exchange, and automated invoice matching, materially improving process efficiency.

Seamless customer purchasing journey

With around 3,000 sales representatives in Germany, more than 600 pick-up branches, and numerous on-site storage solutions, including automated dispensing machines, W眉rth offers customers a truly omnichannel purchasing experience. Through 麻豆原创 Business Network, all these touchpoints can be seamlessly integrated, giving customers that adopt this approach full transparency, as every order becomes visible directly within their own system.

One construction industry leader worked with W眉rth to integrate dispensing machines and branch pick鈥憉ps into 麻豆原创 Business Network, digitalizing its procurement processes. This integration has largely eliminated manual activities in day鈥憈o鈥慸ay order handling of standard processes. Exceptions are automatically identified and routed through defined workflows, while payment instructions are triggered once the purchase order, goods confirmation, and invoice are successfully matched.

Stronger supplier-customer partnership

Beyond operational savings and improved collaboration, W眉rth enhances the customer experience through near-real-time integration across procurement, invoicing, and logistics. Digitalized procurement processes help meet customer requirements more reliably and further strengthen the supplier-customer partnership.

To see how W眉rth streamlined procurement with 麻豆原创 Business Network and significantly reduced manual effort, .

Keeping FC Bayern at the top is no mean feat, and the action on the pitch is supported by a global administrative team of over 1,200, in addition to the thousands of operational staff who work to deliver a seamless experience to the fans who fill the Allianz Arena for each home match. The focus on match-day operations encompasses everything from security to ticketing to retail, as well as managing one of the largest parking garages in Europe, which accommodates up to 12,000 cars that must enter and exit within a few hours.

FC Bayern’s match-day operations generate a staggering volume of data, but capturing and making sense of every fan interaction鈥攂oth in the stadium and among the hundreds of millions tuning in worldwide鈥攚as becoming a herculean undertaking. Fan data was siloed in more than 50 legacy systems, creating a fragmented information landscape that hindered FC Bayern’s ability to understand and serve its legions of fans.

Thankfully, a club that has been in the business of winning for over a century is no stranger to innovation.

Game plan: data

, head of Development and Process for FC Bayern Munich, captured the club’s challenge in a nutshell: “Everything needs data.” Everyone from the firefighters and police who supported match days to the IT teams and retail staff “needed data, and everyone needed the same perspective on the data,” Winter explained.

But the club’s data was sprawled across dozens of siloed systems, each tied to different vendors and service providers. And when it came time to make crucial match-day decisions, team members had to rely on analog, piecemeal methods of sharing information鈥攐ften through SMS and radio. As a result, no one ever had the same information at the same time.

FC Bayern needed to harness its vast amount of information with a single, integrated system that provided a unified, 360-degree view.

From silos to a streamlined system

The storied sports club has enjoyed a partnership with 麻豆原创 dating back more than a quarter of a century. Therefore, (麻豆原创 BTP) was a natural fit for the next step in the club鈥檚 digital journey. The platform includes to help capture and combine data from disparate sources and systems, including both 麻豆原创 and non-麻豆原创 systems. This newly integrated data landscape provides a single source of truth across the organization, enabling real-time data analytics that not only streamline match-day operations and optimize the fan experience on-site but also provide invaluable insights to fuel long-term strategic planning.

For example, Winter explained, the club now has access to an up-to-the-minute, “high-level” overview of FC Bayern fans鈥�”how they behave, what they鈥檙e interested in, how old they are, whether they buy jerseys, whether they only go to soccer matches, whether they are already interested in basketball,” and more鈥攖hat has facilitated a much deeper understanding of fans, not only on the individual level but also across the entire fan base.

Forecasting the future

With a solid, integrated data foundation established, FC Bayern is looking ahead and will be adding AI to its technology line-up to maximize the value of its data across the organization, from amplifying process efficiency to developing robust, data-informed predictive capabilities.

For organizations looking to undertake their own digital transformations, Winter advised to not put the cart before the horse: “To use AI, you need to have good data.” And while Winter cautioned that every organization’s process is unique, he recommended listening as a good first step for everyone: “Talk to your users. What are their problems? What do they need to know? What processes are they trying to optimize?”

While the journey is not always easy, FC Bayern knows that winning is always worth the effort.

For the full FC Bayern Munich episode and the on-demand Better Together: Customer Conversations series, visit 

Timo Elliott is the vice president and global innovation advocate for 麻豆原创 BTP at 麻豆原创. 

Top photo courtesy of FC Bayern M眉nchen AG

With a diverse portfolio of brands鈥擪ito, Crosby, Harrington, Gunnebo Industries, Peerless, and eepos鈥攖he company has experienced rapid growth, scaling its business from millions to billions in revenue. But the number of acquisitions left the company with a fragmented IT landscape of outdated, unsupported, and unscalable systems.

To establish a unified digital core and standardize processes, Kito Crosby embarked on a journey, implementing 麻豆原创 S/4HANA Cloud Private Edition to achieve its long-term single global instance strategy.

A winning strategy

Kito Crosby chose a greenfield, clean core strategy to eliminate the existing fragmentation and enable long-term scalability, Johnson Lai, Chief Digital Transformation Officer and Chief Information Officer, . 鈥淚n the past, we did not integrate our ERP systems, and this left our IT landscape very fragmented and limited our business process capabilities,鈥� he said. 鈥淭herefore, we wanted to refresh all of our ERP systems and really lay down a greenfield start that we can begin to create a transformational change for the entire company.鈥�

Selecting a greenfield and clean core approach鈥攂asically standing up an entirely new system that prioritizes standard functionalities over customizations鈥攚as key to remedying Kito Crosby鈥檚 current technology landscape, so that processes like order to cash, accounting, manufacturing, and shipping could be integrated. This approach also allowed the company to take a close look at core processes and streamline operations, especially in warehouse management and S&OP, Lai said.

Considering the project scope, Kito Crosby did not have the internal talent needed to stand up the servers and infrastructure, so it decided to move forward with RISE with 麻豆原创 and . 鈥溌槎乖� comes with a lot of great stuff, and we wanted to take advantage of that,鈥� Lai said.

The company began the transformation in North America, as that is its largest market and therefore posed the greatest risk in operating on a legacy, unsupported ERP system.

Never underestimate change management

While Lai shared that employees were motivated and excited to get started initially, the enormity of the project quickly became overwhelming.

Ironically, many wanted to customize the new 麻豆原创 S/4HANA Cloud Private Edition solution to act like the legacy tech. 鈥淓veryone agrees to the clean core approach until it鈥檚 their turn to look at their function, at which point they want customization. There was a piece of resistance to using 鈥榲anilla鈥� functionality,鈥� Lai said. 鈥淥nce we showed people live demos with their own data, that鈥檚 when the change resistance started to decrease,鈥� he added.

In IT specifically, there was a strong desire to build and run their own infrastructure and servers rather than have another company step in. A sense of ownership and accountability is important, Lai said, but ultimately Kito Crosby鈥檚 need to get off the legacy system in North America quickly made it necessary to partner with 麻豆原创. And it was the right move: 鈥淣ow some of the folks who questioned why we outsourced some of that to 麻豆原创 are our biggest champions鈥e find working with the 麻豆原创 team is no different than working with ourselves.鈥�

For companies with digital transformation projects on the horizon, Lai cautions to 鈥渘ever underestimate the change impact that employees face.鈥� Projects of a global scale require planning on all fronts, including allocating time for employees and business leaders to get on board.

Lessons learned and benefits gained

The ERP system revamp delivered measurable business value to Kito Crosby, including improved customer service, stronger inventory control, and more efficient manufacturing and warehouse operations. Notably, the business process improvements and enhanced system functionality drove Kito Crosby鈥檚 on-time delivery to its highest levels in more than 10 years.

鈥淲e see that benefit across the globe and we鈥檙e excited about taking what we鈥檝e done in North America throughout the entire world, consolidating all those little ERPs that are outdated and unsupported into 麻豆原创 to get to that single global instance,鈥� Lai said. Since going live on 麻豆原创 S/4HANA Cloud Private Edition and fully embracing its native capabilities, Kito Crosby has unlocked measurable business value and operational excellence. The transformation has driven strong performance gains across critical KPIs, including higher customer on鈥憈ime delivery, meaningful reductions in back orders, improved inventory accuracy, and accelerated intercompany processing.

At the same time, warehouse operations are setting new benchmarks for efficiency, achieving record volumes for receiving and put鈥慳way, replenishment, and shipping. These results have been delivered safely, with zero injuries and fewer resources.

To the cloud鈥攁nd beyond

Following its recent acquisition by leading worldwide designer, manufacturer, and marketer of intelligent motion solutions , Kito Crosby is continuing to build on its strong digital foundation.

鈥淏ecause we started with a greenfield and kept a clean core as much as possible, we feel like the upgrades will go even faster and with less effort,鈥� Lai said. 鈥淲e want to get to the latest [麻豆原创 S/4HANA Cloud Private Edition] version so we can take advantage of the AI capabilities of .鈥�

Next on the ERP systems consolidation docket: the 麻豆原创 ERP Central Component (麻豆原创 ECC) 6.0 system in Europe.

鈥淭his is just one example of how our IT team is empowering the broader organization to further delight our customers and end user,鈥� Lai . 鈥淎s we continue to scale our business, we expect even greater returns as we further capitalize on the technology, expanded capabilities, and AI tools within our 麻豆原创 landscape.鈥�

Gillian Hixson is an integrated communications specialist at 麻豆原创.

Founded in 1917, the is comprised of 32 Clubs located across North America. It serves a global fan base of nearly 700 million annual spectators across in-arena, broadcast, and digital channels. With millions of fans worldwide watching and Clubs fighting for any edge they can find, the NHL needed a future-focused way to manage critical decisions shaping the game.

To develop, maintain, and grow a roster within the salary cap system’s guidelines is no small undertaking, especially given the numerous variables that change in real time. While instituting the salary cap helps maintain evenly balanced teams that deliver thrilling games, it also contributes to a complex front-office balancing act, where every potential trade or player acquisition poses a mind-numbing array of opportunities and complications, short and long term.

Across the League, Clubs develop their own roster-management approaches, each using different tools and resources. No matter the variations among the solutions, they were mainly labor-intensive, disconnected systems, which meant that teams did not necessarily have access to real-time data, let alone reliable data, or an efficient means to access and analyze the data they did have.

The NHL, however, had a vision鈥攁 unified system that would consolidate player and League data into one platform accessible to all Clubs.

The 麻豆原创-NHL Front Office App for iPad delivers on that vision by providing a centralized view of the League, down to the team level, and drilling further into player data, enabling front offices to make more informed, real-time decisions with greater accuracy and efficiency.

First steps: consolidation and collaboration

Before the League could make that vision a reality, several obstacles needed to be resolved, starting with what , VP of Digital Business Development at the NHL, described as the League鈥檚 primary pain point: disconnected, legacy data management systems. Pascal Bornet, AI and automation expert, applauded this approach, advising organizations to 鈥渟tart with the friction points.鈥�

Phase one, Foster explained, was 鈥渞eally updating our backend,鈥� consolidating all the League鈥檚 data, from contract to salary information, and combining it with player statistics and video clips on 麻豆原创 HANA Cloud.

Armed with a new database that would provide a seamless, fully connected single source of information for every NHL Club, the League was ready for its next challenge: creating a digital front-office solution that would meet the needs of 32 entirely different front offices, each with their own systems, priorities, 鈥渦se cases, day-to-day responsibilities, and current challenges with data or workflows,鈥� Foster explained.

The key to developing the League鈥檚 new application, Foster said, was leveraging 鈥渄esign-thinking principles鈥� and 鈥渁uthentic user feedback鈥� to create a single solution that would offer real added value to each user, from GMs to analysts to administrators, on each NHL team.

A power play digital solution

That disciplined, user-centered approach, combined with the NHL鈥檚 diligent attention to data consolidation, enabled the League to launch its 麻豆原创-NHL Front Office App for iPad in record time. While not mandatory, the app quickly proved its value and was rapidly adopted by all 32 Clubs. 

The app has already transformed day-to-day operations for Clubs, thanks to its ability to seamlessly access and interpret a single, reliable, and interconnected source of information on three different levels. The broadest level, the league view, offers data across the entire NHL, including current and projected salary caps for each club, off-season scenarios, and draft pick conditions; the team view breaks down the contracts of each player on the roster and provides visual cues for free agents or injured players; and the player view displays bios, contract PDFs, no-trade clauses, waiver status, performance bonuses, and even video clips of game highlights for every player in the League.

As Bornet said, 鈥淚t鈥檚 about the right data, instantly and everywhere.鈥� By rethinking the process first and prioritizing user needs, the League created a foundation for change鈥攐ne that keeps 鈥渉umans firmly in command鈥� and uses technology to 鈥渁mplify judgment, not replace it,鈥� Bornet added.

Foster attributed the new app鈥檚 resounding success to the processing power of (麻豆原创 BTP), which enables club-specific customizations and allows for real-time calculations to fuel mission-critical decision-making.

Playing the long game

The NHL and 麻豆原创 have a long-standing technology partnership that has powered several League-wide innovations, including NHL.com/Stats, the 麻豆原创-NHL Coaching Insights App, and NHL Venue Metrics. The Front Office App builds on this foundation and represents the next phase of the League鈥檚 digital transformation.

While the Front Office App is currently helping each NHL Club shape its team’s future, the League is continuing to look ahead. 鈥淭his is a project with a multi-year road map,鈥� Foster said.

As the NHL continues its innovation journey, it will remain laser-focused on user experience. Foster advised those looking to undertake their own digital transformation to take a page from the NHL鈥檚 playbook: 鈥淟et go of preconceived notions and realign your priorities according to user feedback. Be adaptable. Be fluid.鈥� And get excited, because 鈥渢he possibilities really are limitless.鈥�

That same approach, Bornet added, 鈥渁pplies far beyond Hockey.鈥� The NHL鈥檚 emphasis on identifying friction points and applying user-first design offers a practical template for any organization managing complex constraints and real-time decisions. Across industries, the challenge is the same: 鈥渢oo much data, too many variables, and decisions that can鈥檛 wait.鈥� The real breakthrough, he noted, 鈥渋sn鈥檛 the technology itself鈥攊t鈥檚 a mindset shift,鈥� from 鈥渁dding AI鈥� to 鈥渞emoving cognitive friction,鈥� and from 鈥渂uilding for power users鈥� to 鈥渄esigning for actual users.鈥�

Explore the episode, focused on the customer journey

Learn more about how the NHL engineered a game-changing, League-wide digital transformation:

• : Foster and Bornet talk with Thulium CEO Tamara McCleary about the untapped power of data, when it鈥檚 reliable, connected, and accessible, and how the NHL went from inspiration to iteration with the end users being essential to the transformation.

• : Foster聽talks with me about聽the process of creating a mobile app that聽meets聽the needs of 32聽distinct聽front offices, each with their own systems, use cases, day-to-day responsibilities, and priorities.

For five seasons on demand, visit .

Do you have ideas for topics or technologies we should cover, or would you like to be a guest on the show? We鈥檇 love to hear from you. E-mail us.

Timo Elliott is vice president and global innovation advocate for 麻豆原创 BTP at 麻豆原创.

The reimagined portfolio, which includes the Foundational Success Plan, Advanced Success Plan, and Max Success Plan tiers, aims to deliver measurable results and a consistent, ongoing experience for customers. Designed to provide continuous engagement throughout each customer’s journey, the portfolio helps with adoption of the latest innovations and continuous value from a full investment in 麻豆原创 Business Suite.

The updated portfolio addresses the increasing need for organizations to adapt quickly to market changes, adopt AI-driven innovations and support business continuity. Each success plan offers clearly defined tiers of engagement, ranging from self-guided resources and proactive support to strategic and personalized partnership with dedicated experts. These tiers help customers select the right level of guidance for their unique needs.

Foundational Success Plan, included with every cloud solution from 麻豆原创, provides essential onboarding, technical cloud operations and preventive support. This plan is centered around, and expands upon, our well-known 麻豆原创 Enterprise Support offering and is designed to help organizations get solutions running efficiently, enable business continuity and achieve ongoing value. Customers benefit from curated content, learning resources, guided transformation with application lifecycle management solutions and preventive mission-critical support, enabled by AI and all built into the solution subscription at no additional cost.

Building on this, Advanced Success Plan adds specialized expertise and AI-assisted guidance. Organizations receive proactive support to detect risks and optimize processes, as well as activation sessions to deploy new functionality and refine operations. Enhanced-support service level agreements and intelligent tools help maintain peak performance and realize measurable business outcomes.

For enterprises navigating complex transformations, innovating quickly and striving to get the most out of AI, Max Success Plan offers 麻豆原创鈥檚 premium, strategic level of engagement. It includes all the benefits of Advanced Success Plan, plus dedicated success plan managers, cross-solution process improvement and access to customer-specific prototype development to accelerate offerings such as 麻豆原创 Business AI. This tier is built for organizations seeking a true strategic partnership, guiding modernization, reducing risk and accelerating value realization across their 麻豆原创 software landscape.

鈥淥ur evolved 麻豆原创 Services and Support portfolio is designed to help customers operate with ease and apply AI to drive business efficiency. It aims at mastering transformation, innovating at scale and turning decisions into action with clarity and impact,鈥� said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淏y offering a unified, enterprise-wide engagement model, 麻豆原创 helps customers continually adopt and derive the latest innovations and realize reliable ROI throughout their entire journey.鈥�

Customers can further extend their experience with a streamlined set of professional, development and application management services that leverage 麻豆原创鈥檚 expertise and partner ecosystem. With this enhanced portfolio, 麻豆原创 reaffirms its commitment to orchestrating customer success and enabling organizations to run at their best in a rapidly changing world.

For more information, read the blog post: Orchestrating Continuous Transformation for Stronger Business Outcomes.

Visit the . Get 麻豆原创 news via  and .

Media Contact:
Martin Gwisdalla, +49 (6227) 7-67275, martin.gwisdalla@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

In today鈥檚 omnichannel reality, delivering that elevated experience consistently and at scale is essential to protecting brand trust and loyalty. Peak moments like Black Friday and Cyber Monday amplify the challenge, when traffic surges and expectations for fast, personalized service are at their highest.

The team recognized that legacy systems couldn鈥檛 provide the speed, stability, or connected view required to meet those expectations at scale, prompting a shift to a modern customer experience (CX) foundation with 麻豆原创.

Modernizing the digital core with 麻豆原创 Commerce Cloud

Moving from legacy technology to gave Molton Brown a high鈥憄erformance engine designed for peak鈥憇eason reliability and continuous innovation. The results came quickly: 100% uptime during peak trade, even as volumes spiked to one order every three seconds during major events, freeing teams to focus on enhancing the customer experience rather than firefighting, and ensuring uninterrupted service for customers across global markets.

鈥淧eak performance isn鈥檛 a one鈥憈ime effort; it鈥檚 about reliability. We have to rely on technology operations to achieve 100% efficiency so the business can succeed, which in turn helps our customers succeed. Technology should enable business success, not block it鈥攁nd 麻豆原创 has proved that multiple times.鈥�

Naresh Krishnamurthy, Senior Manager 鈥� Business Transformation, Prestige, Kao UK Ltd

That stability also matters as product discovery increasingly begins beyond owned channels鈥攆rom social platforms to emerging AI鈥憄owered assistants鈥攚here consistent, trustworthy content and availability help the brand stay visible and credible wherever customers choose to engage. 麻豆原创鈥檚 evolving agentic commerce innovations anticipate this shift, ensuring products remain discoverable, trusted, and actionable across both human and AI agents.

A seamless luxury journey across channels

With and (formerly 麻豆原创 Emarsys) working together, Molton Brown aligns what customers see online with what they experience in store. Product categories, storytelling, and navigation are mirrored across channels; store associates can act on online browsing signals; and store teams are enabled with real鈥憈ime insight to deliver high鈥憈ouch clienteling experiences.

The result is an unbroken, premium journey that reduces friction and reinforces trust in the brand鈥攅xactly what luxury shoppers expect.

Personalization that builds loyalty, not just transactions

麻豆原创 Engagement Cloud helps Molton Brown deliver channel鈥慳ppropriate experiences, from mobile鈥慺irst engagement to email and in鈥憇tore clienteling, aligned to evolving customer preferences. These programs are complemented by thoughtful gifting moments, personalized birthday acknowledgments, and sustainability鈥慺ocused communications that strengthen repeat鈥憄urchase behavior.

Crucially, the team treats every holiday period as a data鈥憆ich learning cycle: months of performance testing, UX refinements, and campaign iteration inform what customers experience in the following season. Those insights help the team refine the experience so it remains consistent, intuitive, and premium, even under peak pressure. That consistency is what sustains loyalty, not just the promotions themselves.

As Naresh Krishnamurthy explains: 鈥淏lack Friday is not just about revenue; it鈥檚 about brand engagement and building the strong foundation that enhances the relationship through loyalty.鈥�

Ready for the next era of intelligent commerce

With a dependable CX core in place, Molton Brown is now exploring to anticipate risks ahead of campaigns, sharpen decision鈥憁aking, and streamline fulfillment鈥攁ugmenting the experience behind the scenes without compromising luxury standards.

This direction aligns naturally with 麻豆原创鈥檚 broader agentic commerce vision, where AI systems help interpret intent and keep trusted products discoverable and transactable across new surfaces鈥攁nother reason a reliable, 鈥渕achine鈥憆eadable鈥� CX foundation matters.

“Everything we鈥檙e doing ladders up to one goal: a truly connected customer experience鈥攑ersonal, consistent, and effortless in every channel.”

Molton Brown鈥檚 partnership with 麻豆原创 CX has reset what鈥檚 possible at peak, and every day after: dependable operations, consistent omnichannel experiences, and personalization that earns loyalty. The brand now scales confidently during its biggest moments, and stays ready for what鈥檚 next as AI changes how people (and agents) discover and buy.

This transformation positions Molton Brown to adapt quickly as customer expectations and digital commerce behaviors continue to evolve.

To explore how 麻豆原创 Commerce Cloud can elevate your customer experience, visit .

Germany鈥檚 most successful football club and one of the world鈥檚 leading professional sports organizations, FC Bayern has strengthened its long-term partnership with 麻豆原创 by choosing RISE with 麻豆原创 to transition to 麻豆原创 Cloud ERP Private solutions, the digital core of 麻豆原创 Business Suite. This complements the club鈥檚 existing array of cloud solutions. These include 麻豆原创 SuccessFactors, 麻豆原创 Emarsys, 麻豆原创 Concur, 麻豆原创 Analytics Cloud, 麻豆原创 Datasphere, and 麻豆原创 Sports One solutions as well as 麻豆原创 Business Technology Platform (麻豆原创 BTP), 麻豆原创 HANA Cloud and 麻豆原创 Event Ticketing software.

RISE with 麻豆原创 helps position the club to be future ready by unlocking continuous innovation, real-time analytics and AI-enabled insights. The new cloud environment enhances financial management, accelerates merchandise fulfilment and optimizes partner management to help ensure smoother logistics for kits, facilities and the supply chain. Today, more than 9.5 million fan and member data records and more than 25,000 product master data records are managed in 麻豆原创 Cloud ERP applications, providing a unified foundation for fan engagement, merchandising and operational excellence.

Cloud manages match-day peaks

By moving to the cloud, FC Bayern gains faster time to value and elastic scalability to help manage match-day traffic peaks while simplifying IT operations through a unified data platform. The transition also enables a predictable operating expense model, with 麻豆原创-managed security and compliance significantly reducing the club鈥檚 operational burden.

鈥淔C Bayern demonstrates how organizations can leverage the cloud solutions in 麻豆原创 Business Suite to drive innovation and growth,鈥� said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淭hrough RISE with 麻豆原创, the club now benefits from continuous updates, integrated analytics and AI capabilities that enhance fan experiences and strengthen operational agility.鈥�

麻豆原创 Cloud ERP Private offers continuous 麻豆原创-driven innovation and integration with services on 麻豆原创 BTP, including advanced analytics, machine learning and process integration. The solutions are hosted in certified data centers with disaster-recovery capabilities, centralized security updates and monitoring, a 99.9% service-level agreement and European Union (EU) data-residency options. This supports compliance with standards such as those of the International Organization for Standardization and the EU鈥檚 General Data Protection Regulation.

The move from a self-hosted model was completed only after rigorous assurance, governance and security measures were taken in compliance with FC Bayern鈥檚 strict operational and privacy requirements.

Putting FC Bayern at the forefront of digital innovation

鈥淥ur partnership with 麻豆原创 ensures that FC Bayern remains at the forefront of digital innovation. By moving to the cloud, we can scale fan engagement, optimize player performance analytics and streamline commercial operations across all global hubs,鈥� said Jan-Christian Dreesen, CEO of FC Bayern M眉nchen AG.

The new environment supports a clean-core approach to cloud ERP and provides a clear road map for adopting current and future 麻豆原创 software innovations including the Joule and 麻豆原创 Green Ledger solutions and additional AI-supported capabilities. This enables FC Bayern to scale fan engagement, player performance analytics, commercial operations, and HR and finance processes more efficiently and sustainably.

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About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

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The hub brings together startups, academia, industry leaders, and defense organizations to co-create solutions that strengthen digital sovereignty, operational resilience, and readiness in response to threats to safety and security.

The launch comes at a pivotal moment. Defense organizations worldwide are shifting from traditional modernization to full digital transformation, with missions increasingly dependent on secure data flows, resilient supply chains, and systems that remain trusted even under stress. In addition, digital sovereignty has become a core component of readiness, requiring architectures that ensure customers maintain full control of their data and operations.

The launch took place in Munich, a new 鈥淪ilicon Valley鈥� for defense innovation, and featured customers, partners, academics, government officials, and representatives from 麻豆原创. The city offers a uniquely powerful foundation for the hub, gathering a fast-growing community of startups, leading research institutions such as the Technical University of Munich (TUM), and established aerospace and defense leaders. The hub unifies the strengths of these experts, connecting them so that they can coordinate their capabilities to meet defense needs rapidly and efficiently.

More than just a physical space, the hub introduces a new framework that breaks down silos and enables a powerful ecosystem that drives defense innovations. Creative startups, leading industry experts, government organizations, academia, and researchers can come together to make ideas mission-ready more quickly and securely, while maintaining the digital sovereignty necessary to protect information and maintain trust.

As a leading technology provider for the hub, 麻豆原创 acts as an enabler, not just an operator. Through our contributions, we have reaffirmed our role as a neutral technology partner, delivering secure digital platforms while leaving mission decisions entirely in customers鈥� hands.

Our long-standing experience and time-tested technology have proved the ability to perform under uncertainty and stress, a must for the readiness that defense demands, providing cyber-resilient architectures and real-time visibility into logistics during crises, as well as full governance and transparency.

Our cloud operations model, auditability frameworks, and strict access controls keep mission-critical systems secure, verifiable, and compliant.

With 麻豆原创鈥檚 involvement and support, the hub represents a significant step forward for defense innovation, serving as an important catalyst in a location with the potential to become a global center for the defense industry.

Andre Bechtold is president of 麻豆原创 Industries & Experiences.

Photography courtesy of Norbert Steinhauser.

Headquartered in Nuuk and 100% owned by the Government of Greenland, Royal Greenland is modernizing its 麻豆原创 platform and moving from on premise to cloud ERP in order to future鈥憄roof core processes and unlock embedded AI across its 麻豆原创 business applications.

鈥淲e are moving from our existing setup to 麻豆原创 Cloud ERP and 麻豆原创 Business Data Cloud because we want access to the capabilities you can consume on a cloud platform,鈥� said Lars Bo Hassinggaard, CIO at Royal Greenland for more than 25 years.

The company brings high鈥憅uality wild鈥慶aught fish and shellfish from the North Atlantic and Arctic Ocean to consumers worldwide. It has been running 麻豆原创 since 1998 but is now embarking on its most significant transition to date: migrating 麻豆原创 ERP Central Component to 麻豆原创 Cloud ERP while simultaneously elevating its business intelligence (BI) landscape into 麻豆原创 Business Data Cloud and later transforming BI into 麻豆原创 Datasphere.

The project follows the structured RISE with 麻豆原创 framework, which consolidates platform transformation, operations, and the innovation cycle into one contract.

Lean, selective data transition: 90% fewer data to move

As part of the migration, Royal Greenland is reducing its data volume significantly using the 鈥淟ean Selective Data Transition鈥� method.

鈥淲e are keeping 10 years of data and cleaning up, so we avoid outdated company codes and historical data that no longer create value,鈥� Hassinggaard explained. 鈥淲e鈥檝e achieved a 90% reduction in what needs to be stored and migrated. The method combines data analysis, scoping, and standardized mapping objects in a guided process, ensuring that Royal Greenland only carries forward what is truly necessary, making the financials of the transformation more predictable and avoiding unnecessary complexity.鈥�

Technology first, innovation next

Go鈥憀ive is planned for March 1, 2027. The year 2026 is dedicated to the platform lift itself. From 2027, Royal Greenland will begin building business鈥慸riven improvements on top of the standardized core鈥攆or example, new user interfaces and process optimization using small AI agents within finance and administration.

鈥淩oyal Greenland and 麻豆原创 have worked together since 1998, and we look forward to getting started on the technical part of the platform uplift this January,鈥� Hassinggaard shared. 鈥淲e鈥檙e keeping the transformation as simple as possible for now and will use 2027 to activate the benefits, such as improved data analysis, better user experience, and more efficient work processes.鈥�

Royal Greenland is following a classic waterfall approach and has already established a 鈥済olden shell鈥� as the basis for further configuration and retrofitting.

麻豆原创 is responsible for implementing the cloud solution, which will run on Microsoft Azure, initially in Sweden, with the option to move later to a Danish data center. External advisor Spektra Analytics has supported contract validation.

From in鈥慼ouse experiments to standardized, 鈥渃onsumed鈥� AI

Although Royal Greenland has already successfully experimented with its own AI solutions, including vision鈥慴ased projects in production, the strategic direction ahead is to leverage embedded, standardized AI data products from 麻豆原创 and models built on the 麻豆原创 Business Data Cloud and its semantic data layer.

鈥淲e are a company that prefers to tap into existing AI solutions rather than invent them ourselves,鈥� Hassinggaard said. 鈥淚t鈥檚 far more efficient for us. There is no reason for us to spend resources reinventing what 麻豆原创 already provides. The initial focus will be on process optimization within administrative functions such as finance鈥攕mall AI agents that can streamline daily work.鈥�

Advice to others: Allocate more time, and understand your method

Hassinggaard is clear that the RISE with 麻豆原创 contract, methodology, and preparation work require time and organizational maturity. His advice to other companies facing a similar cloud ERP decision: 鈥淒o it thoroughly鈥攁nd allocate more time than you think. Study the methodology, pricing, and contracts. And bring a competent advisor on board.鈥�

Ellen Vig Nelausen is an integrated communications expert for 麻豆原创 Regional Communications.

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Naturipe Farms knows berries, and the grower鈥憃wned company has spent decades perfecting the art of delivering fresh, sustainably grown berries to customers around the world.

Naturipe’s Senior IT Director Carol McMillan explains how migrating to 麻豆原创 S/4HANA and has helped the company improve supply chain visibility, speed, and workforce experience. Learn more.

Naturipe has been an 麻豆原创 customer since 2008, and while initially it was not very proactive with software upgrades, the company鈥檚 philosophy has changed over time. Today, Carol McMillan, Naturipe鈥檚 senior IT director, emphasizes the importance of upgrading and upskilling the team regularly.

“There’s actually more of a risk not upgrading the product and not upskilling your team than there is being more aggressive with that timeline,” she says. Since migrating to 麻豆原创 S/4HANA in 2018, the company has undergone three upgrades, including .

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鈥淲e migrated to RISE with 麻豆原创, and we are looking at how we use those tools to optimize our supply chain and to create a better user experience for our workforce. Our workforce is constantly changing, and technology needs to change with the workforce,鈥� McMillan says.

She says it鈥檚 also important to stay at the forefront of technology in order to solve business problems efficiently, and notes that technological advancements have been crucial in managing the company’s exponential growth: “You can’t have linear growth in technology when you have exponential industry growth.”

McMillan says the Naturipe team uses 麻豆原创鈥檚 technology to prioritize its people and customers, improve workplace happiness, and give users a better experience. 鈥淲e use technology to make sure that we’re running as optimally as possible,鈥� she says. 鈥淲e look at process improvements and try to be at the forefront of technology. So, keeping up with the upgrades on a regular basis helps us be prepared for when business problems need to be solved, that way we already have the technology there to be able to solve them.鈥�

Delivering the freshest, highest-quality products to customers 365 days a year requires constant agility鈥攅specially in a category influenced by weather variability and the complexity of a highly time-sensitive supply chain. 鈥淏erries have a very short shelf life, so getting the best quality to our customers as quickly as possible is essential,鈥� she says.

To support this commitment, Naturipe Farms has invested in advanced logistics and supply chain technologies that enhance speed, visibility, and decision-making. These investments help ensure timely delivery of fresh products while also supporting employee satisfaction and work-life balance through wellness programs and flexible work arrangements.

Looking ahead, Naturipe wants to further enhance the user experience with more powerful tools and learn how to make better use of all the tools that come with RISE with 麻豆原创.  McMillan also identifies the potential of AI and the adoption of tools like Joule to improve Naturipe鈥檚 operations. “We really want to make the best use of AI and to give our users the best experience possible,” she says.

Her advice for other organizations in the agricultural industry includes the importance of putting people first, using technology to drive strategic growth, and not being a prisoner to risk. “It’s just as risky to not upgrade your technology as it is to have an aggressive timeline and have the tools that you need in order to drive that exponential growth,” she says.

Together, the companies plan to create the digital backbone for a sovereign, interoperable and AI-supported healthcare system. The solutions will combine the expertise of Fresenius, one of the world鈥檚 largest healthcare companies, with future-oriented 麻豆原创 technologies and meet high requirements for data sovereignty, security and regulatory compliance. The plan is to provide an open, integrated and data鈥慸riven digital health ecosystem that enables hospitals and medical facilities worldwide to use AI securely and to handle health data responsibly.

Digital sovereignty for healthcare

麻豆原创 and Fresenius plan to jointly build an individual, scalable healthcare platform that enables connected, data-driven healthcare processes. Based on this, the companies will develop joint, future-oriented and AI-supported healthcare solutions to sustainably increase quality, transparency and efficiency across the entire care chain and set new standards for digital innovation in the healthcare sector. The foundation will be proven 麻豆原创 technologies and products such as 麻豆原创 Business Suite, 麻豆原创 Business Data Cloud (麻豆原创 BDC), 麻豆原创 Business Technology Platform (麻豆原创 BTP) and 麻豆原创 Business AI. These core elements help create a unified, compliant, open and expandable base for the more-secure exchange and use of data as well as for operating AI models in a controlled environment.

Together, the companies also plan to build a sovereign, European solution for an integrated healthcare ecosystem that supports the integration of modern hospital information systems (HIS) based on 麻豆原创鈥檚 鈥淎nyEMR鈥� strategy. Interfaces based on open industry standards such as HL7 FHIR will enable the more-seamless connection of HIS, electronic medical records (EMRs) and other medical applications.

鈥淲ith 麻豆原创鈥檚 leading technology and Fresenius鈥� deep healthcare expertise, we aim to create a sovereign, interoperable healthcare platform for Fresenius worldwide. Together, we want to set new standards for data sovereignty, security and innovation in healthcare. Thanks to 麻豆原创, Fresenius can harness the full potential of digital and AI-supported processes and sustainably improve patient care,鈥� says Christian Klein, CEO and Member of the Executive Board of 麻豆原创 SE.

鈥淭ogether with 麻豆原创, we can accelerate the digital transformation of the German and European healthcare systems and enable a sovereign European solution that is so important in today鈥檚 global landscape. We are making data and AI everyday companions that are secure, simple and scalable for doctors and hospital teams. This creates more room for what truly matters: caring for patients,鈥� adds Michael Sen, CEO of Fresenius.

As part of the joint transformation project, both companies plan to invest a mid three-digit million euro amount in the medium term to consistently drive the digital transformation of the German and European healthcare system through the use of digital and AI-supported solutions.

The partnership is implemented through various forms of collaboration. These include joint investments in startups and scaleups, joint technological developments and close cooperation within coordinated governance structures between the two companies.

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Dana Roesiger, +49 62277 7 63900, dana.roesiger@sap.com, CET
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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.听 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

The partnership will embed artificial intelligence at the core of Syngenta鈥檚 enterprise, modernizing operations and enabling accelerated innovation through advanced data analytics across the business 鈥� from manufacturing and supply chain to grower-facing products and services.

The agricultural industry continues to navigate challenges driven by climate variability, supply chain complexity and global uncertainty. By deploying AI-assisted tools enterprise wide, this partnership positions Syngenta to meet the challenge of feeding a projected 10 billion people by 2050 while unlocking faster innovation, stronger operational resilience and scalable impact across the business.

鈥淎I is the catalyst for agricultural transformation and has quickly become a core competitive edge for Syngenta,鈥� said Feroz Sheikh, chief information and digital officer at Syngenta Group. 鈥淥ur partnership with 麻豆原创 is transforming how we run the enterprise, modernizing core operations and unlocking new ways to work 鈥� a testament to our commitment to becoming an agriculture company with AI at its core.鈥�

鈥淪yngenta鈥檚 transformation sets a benchmark for digital innovation in agriculture,鈥� said Philipp Herzig, chief technology officer at 麻豆原创 SE. 鈥淭ogether, we鈥檙e demonstrating how cloud and AI technologies can drive sustainable growth and efficiency in one of the world鈥檚 most critical industries. This partnership will help Syngenta future-proof its operations to feed the world responsibly.鈥�

Scaling an AI-First Operating Model for Agriculture

Syngenta鈥檚 transformation will begin with鈥槎乖� Cloud ERP Private solutions, modernizing core operations across the value chain to deliver agility, resilience and scalability. The company鈥檚 ambition is clear: unlock innovation faster, strengthen its leadership in agriculture and future-proof operations against volatility.

Through the 麻豆原创 Business Data Cloud solution, Syngenta will create a unified, more secure and scalable data foundation essential for real-time decision-making and AI integration. Combined with 麻豆原创 Business AI and AI-assisted tools such as the Joule copilot, this will help the company explore smarter, faster decisions that drive operational efficiency and accelerate innovation. Additionally, Syngenta will be able to deliver better products and services to growers worldwide while enabling them to retain control and privacy over their proprietary information.

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Syngenta Media Relations, media@syngentagroup.com

Top image courtesy of Syngenta

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

Heartland Dental is the largest dental support organization in the United States, with over 3,000 supported doctors in more than 1,900 supported practices across 39 states and Washington, D.C. But beyond numbers, what sets Heartland apart is its tight knit community and people culture. As Jerome shared, “The first thing I associate with Heartland is community; we鈥檙e doctor-led. In our support role, we don鈥檛 tell dentists how to practice. Our role is to make their lives easier鈥攅nabling dentists to concentrate on patient care.”

Making lives easier is a vision Heartland shares not only for its supported dentists but for its own operations. The company’s digital journey began “backwards” starting in 2018 with 麻豆原创 Business Technology Platform (麻豆原创 BTP), instead of with ERP, to resolve disparate data from all over. Once 麻豆原创 BTP was established and adopted by the organization, it then began to incorporate .

What makes this journey truly stand out is how Heartland is using technology to serve people, supported through seamless integration with tools like 麻豆原创 Concur solutions, embedded聽AI鈥攕uch as smart invoice management鈥攁nd embedded analytics. These features are freeing up time and resources so teams can focus on what matters most: supporting doctors and improving patient care.

The team has rolled out聽麻豆原创 Build Work Zone across its supported practices and is investing in聽AI tools like 聽to help employees access information faster, automate repetitive tasks, and focus on what really matters鈥攑atient care and experiences. Jerome explained, “Just like we take the administrative burden off our supported doctors, 麻豆原创 takes the tech burden off us, so we can focus on supporting doctors and their teams.鈥�

Heartland’s next big milestone is going live with 麻豆原创 S/4HANA Cloud Public Edition聽and taking AI a step further to automation.

Heartland Dental鈥檚 story shows that with the strategic adoption of technological innovations, it鈥檚 possible to build a future-ready healthcare support organization grounded in people and purpose.

Chris Putvinski is a communications specialist at 麻豆原创.

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BITZER, a聽global leader in heat and cooling technologies, partnered with NEURA Robotics and 麻豆原创 to showcase the potential of cognitive robots powered by embodied AI from 麻豆原创 to transform and streamline warehouse operation.

.

Its advanced refrigeration, air conditioning, and heat pump technologies keep supermarket shelves, hotel rooms, and hospital operating theaters at the right temperatures, whatever the ambient temperature is. Its compressors are essential for storing medicines, preserving perishable goods in shipping containers, and processing frozen foods. And if that isn鈥檛 impressive enough, its technology keeps ice hockey players gliding across the ice and breweries fermenting yeast for your beer.

The company is a longstanding RISE with 麻豆原创 customer and, like 麻豆原创, is constantly innovating its products to stay ahead. Christian Stenzel, vice president of Organization and IT at BITZER, has a clear vision for an 麻豆原创 strategy that prioritizes integration and rapid adoption of AI: 鈥淥ptimizing business processes is as important as product innovation at BITZER.鈥�

The 麻豆原创 Research and Innovation team is equally committed to keeping 麻豆原创 ahead by exploring new technologies and one team is currently dedicated to Project Embodied AI. Embodied AI combines artificial intelligence with a physical form, such as robots, that can perceive and act in the real world. Embodied AI agents take this a step further: extending the impact of into physical operations by making robots cognitive.

To explore potential use cases where cognitive robots could bring value, the Project Embodied AI team invited a select group of forward-thinking leaders and innovation professionals from 麻豆原创 customers to join its Physical AI and Cognitive Robots Exploration Council. And BITZER was one of them.

鈥淒emand-driven production is key in our business,鈥� said BITZER’s Stenzel, who immediately saw the potential value in using robots to meet demand fluctuations.

Running on (麻豆原创 BTP) and , already in place, BITZER already had the ideal software landscape to serve as a proof-of-concept test ground.

Before deployment, NEURA鈥檚 , one of Europe鈥檚 most advanced humanoid robots, was virtually trained for the pick-task use case on NVIDIA Isaac Sim software.

A new benchmark for intelligent automation

This proof of concept for Project Embodied AI sets a new benchmark for intelligent automation in warehouses, Stenzel said. The results highlight:

• Seamless integration: 麻豆原创 EWM connected directly with physical warehouse operations, no costly middleware required.
• True autonomy: Robots performed pick-tasks independently, demonstrating advanced task-level autonomy.
• Agility and flexibility: Robots could enable demand-driven production, operating 24/7 to meet shifting needs.
• Reliable processes: Orders of materials were automatically created, demonstrating how operational mistakes could be minimized.

A decisive step forward

Dr. Lukasz Ostrowski, head of Embodied AI and Robotics at 麻豆原创, heralded this proof-of-concept as a decisive step forward: 鈥淭he proof of concept at BITZER is great first step for experiencing firsthand how the impact of 麻豆原创 Business AI can be extended into physical operations. Further proofs of concept are planned as Project Embodied AI continues to assess the business value of embodied AI for customers.鈥�

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In an interview, BSH Head of Governance, Methods, and Systems Heiko Schletz explained how the company is reshaping finance and why its move to the cloud is a critical ingredient to a successful AI-enhanced future.

Technology follows vision

Represented in more than 50 countries, BSH manufactures home appliances in 39 factories worldwide. Schletz鈥檚 team oversees group controlling and is responsible for ensuring that financial data flows smoothly from its core systems, such as ERP, all the way up to the consolidated group level. His team manages how financial data is structured and integrated across all global entities, ensuring it can be used effectively for company-wide reporting and decision-making.

BSH is working to bring accounting and controlling together into one integrated process, supported by real-time data and analytics. One principle is guiding this transformation: technology follows vision, not the other way round. As part of its transformation journey, BSH is embracing change by testing new technologies to support its vision.

To simplify reporting efforts, for example, , 麻豆原创鈥檚 next-generation data management platform that can unify and govern all 麻豆原创 data and seamlessly connect with third-party data.

A recent use case automatically connected accounting balances, controlling P&L data and market metrics in 麻豆原创 Datasphere and delivering consolidated reports without spreadsheets and manual effort. 鈥淭his shows where the journey is going鈥攋oining sources, bringing them together,鈥� Schletz says.

Breaking down silos to empower AI

BSH鈥檚 long-term goal in the financial area is to get rid of silos between accounting, controlling, and treasury. Schletz envisions a parallel ledger architecture that supports both鈥攍egal entity and consolidated group views鈥攅nabling advanced analytics such as value-driver trees. By moving to 麻豆原创 S/4HANA Cloud Private Edition, integrated with 麻豆原创 Datasphere and 麻豆原创 Analytics Cloud, BSH aims to create a single source of truth for finance spanning from subsidiary ledgers to group-level consolidation.

Schletz is convinced that with a cloud-based, synchronized toolset, his finance team can deliver the latest figures for decision-making faster and with less manual consolidation. 鈥溌槎乖粹�檚 AI evolution is running in the direction we also want to go,鈥� Schletz explains. 鈥淭he technology meets our vision and that鈥檚 why it鈥檚 a perfect fit.鈥�

The company has relied on 麻豆原创 solutions for decades, starting with 麻豆原创 R/3 and now running 麻豆原创 S/4HANA, 麻豆原创 Business Warehouse, and 麻豆原创 Analytics Cloud. The next milestone is cloud migration: RISE with 麻豆原创. 鈥淚n the next two years, we go into the cloud,鈥� Schletz says. 鈥淲e want a synchronized toolset that gives us a holistic view.鈥�

To get the most out of analytics and AI functionalities, BSH is currently consolidating and simplifying its comprehensive business application landscape. The company鈥檚 target is to move from six separate ERP solutions to one global 麻豆原创 S/4HANA environment that covers all subsidiaries and geographies.

How to prepare an 麻豆原创 S/4HANA transformation

Schletz鈥檚 advice for other organizations exploring the RISE with 麻豆原创 journey is to start with a clear vision. 鈥淚f you don鈥檛 begin with a concept that combines accounting and controlling, don鈥檛 start with 麻豆原创 S/4HANA,鈥� he says, noting that a finance transformation is not an isolated IT project鈥攊t requires alignment across logistics, sales, and customer service. 鈥淭he 麻豆原创 S/4HANA conversion is a cross-functional adventure,鈥� he adds.

BSH鈥檚 journey is ongoing, but the direction is set. Cloud migration via RISE with 麻豆原创, integrated data, and a finance function designed for insight rather than manual effort. 鈥淲e want the machine to do what it does best, so people can focus on creating value,鈥� Schletz concludes.

As the business expanded, so did the complexity of its operations and the expectations of its customers. The existing manufacturing development team, focused on small-scale factory applications, found it increasingly difficult to keep up with the pace. The data was often locked in silos or other systems. To address this, Howdens set out to automate and collect data from multiple points across its supply chain. 

Considering off-the-shelf solutions that could be tailored to its needs, Howdens Joinery needed a solution that would continue to evolve with the company. Through a detailed assessment of several manufacturing execution systems (MES), Howdens Joinery decided to replace all outdated manufacturing execution systems with the  solution, making it the heartbeat of its production processes with the help of a featured partner, . 

Reinventing kitchens with an innovative and customer-centric process 

The kitchen has evolved from a simple cooking space into the heart of the home. Knowing this, Howdens Joinery has adapted its offerings to meet the changing needs of its customers. 鈥淭he kitchen market has changed a lot over the years,鈥� says David Peacock, IS Manufacturing System technical lead at Howdens Joinery. 鈥淲e don鈥檛 sell a kitchen; we provide a living space, the central part of their homes.鈥� 

Howdens expanded its range beyond the standard kitchen colors and styles. This approach enables customers to experiment with various colors and styles before making a final decision. 鈥淚t鈥檚 almost like a trial run,鈥� Peacock explains. 鈥淲e can see if a new color is worth adding to our main range. If it鈥檚 popular, we can roll it out on a larger scale.鈥� 

This strategy not only helps customers find the perfect kitchen but also provides Howdens with valuable feedback on what works best. To support this expanded offering, the company invested in a new factory and upgraded paint lines. These improvements enhanced production capacity and equipped the team with new skills and expertise. 

Traditionally, the company made a stock model, but now customers can visit depots and order kitchens in any color and style they want. 鈥淲e have a fast turnaround, with manufacturing and shipping taking just five days,鈥� Peacock says. 鈥淭o make this possible, we updated our entire order strategy and implemented the new system in less than 12 months.鈥� 

By embracing innovation and listening to customer needs, Howdens Joinery has successfully transformed its business to stay ahead in a competitive market, making it easier than ever for customers to get the kitchen they truly want. 

鈥淗aving our own homegrown MES provided us a clear view of what needed to be produced on each production line,鈥� he says. 鈥淚n real time, operators could start or stop orders and receive confirmations. And we continued to add more features and functionalities to our MES.鈥�

Reducing order production lead time from 21 days to 14 days 

Howdens Joinery faced two major challenges as it transformed its approach to kitchen manufacturing. The company sells the individual pieces of a kitchen, such as cabinet doors or shelves, that are ordered separately.听

Highlighting that the company is聽sales order-driven, Peacock further adds,聽鈥淲hen you convert the sales orders into production orders, you get a sort of production order per piece. Tracking this is easier said than done.鈥� Each聽piece follows a specific route through the factory, depending on its shape and the machinery it needs to pass through. Since the company isn鈥檛 selling finished panels that are simply waiting on a shelf, tracking each part and keeping everything together was a great challenge.听

Another major hurdle was managing the concept of process lots. Because of the specific routing required for different components, orders often needed to be split and sent down two separate production routes. These production orders would then be grouped into SFCs (shop floor controls), but this sometimes made the process more complicated rather than simpler. 

鈥淲e are potentially in a one-for-one relationship with the production order, so the SFC number became a bit redundant,鈥澛燩eacock explains. The complexity increased when multiple orders were launched simultaneously.听He adds: 鈥淲e might be launching different production orders at a time, but we did not want in [麻豆原创 Digital Manufacturing] the guys on the shop floor to press start 40 times.鈥澛燭his led the company to create a mechanism for efficiently grouping orders, allowing, for example, all orders of a certain color to be processed together on the same production line.听

鈥淲hen you purchase [麻豆原创 Digital Manufacturing], you鈥檙e not just buying manufacturing, but you’re buying the ability to build a manufacturing landscape. So you can do your own customizations,鈥� he adds. 

With 麻豆原创 Digital Manufacturing, Howdens Joinery enhanced operational efficiency and achieved a supporting mechanism to support both make-to-stock and make-to-order production models. 

Continuous improvement as a key driver for the future of manufacturing 

Howdens Joinery is leveraging diverse technologies in production systems. Particularly as a company expanding its manufacturing capabilities, this requires the integration of IT and operational technology, as well as seamless communication with machinery and the automation of production workflows鈥攕uch as custom 麻豆原创 Business Technology Platform (麻豆原创 BTP) processes and production connectors.听聽

With this integration, Howdens Joinery achieved direct communication with various types of machinery, thereby enhancing production efficiency and reducing the need for manual intervention. 

鈥淲ith 麻豆原创 Digital Manufacturing, we gained operational excellence in our supply chain processes, leading to more efficient planning and an enormous increase in production. We reduced order production lead time from 21 days to 14 days in 2023 to 2024, contributing to faster customer fulfillment,” Peacock says.

Moreover, Howdens achieved a 99.98% service level from primary sites to depots in 2024, demonstrating near-perfect product availability. “We will continue this journey of continuous improvement to deliver the best products for our customers,鈥� he says. 

The innovative manufacturer plans to replace its legacy MES systems with a fully digital manufacturing solution, ensuring streamlined and efficient operations. With robust data quality and a flexible approach to integrating new technologies, Howdens Joinery is planning to integrate AI into its manufacturing processes as the next step. Its proactive approach to utilizing new technology for operational excellence is a great industry example for the broader manufacturing community.  

To learn more about Howdens Joinery’s transformation story, check out the full customer story .听

Oyku Ilgar is part of 麻豆原创 Supply Chain Management Thought Leadership & Awareness.

Bringing a sport like dressage into the digital age would be no small feat, but that is precisely the challenge Black Horse One undertook in 2016.

Partnering with 麻豆原创, Black Horse One CEO Daniel G枚hlen and his team of 12 brought a quiet digital revolution to the paper-based, tradition-bound world of equestrian sports鈥攊ntroducing digital scoring systems, streamlining event operations, and facilitating fan engagement鈥攖hat supported and enhanced the experience of trainers, athletes, judges, federations, event managers, and fans all over the world.

However, Black Horse One saw room for even more innovation in equestrian sports, particularly in addressing the operational challenges of equestrian event management and the untapped potential of the industry鈥檚 heavily siloed data.

Digital transformation unlocks boundless potential

With its 鈥渃onsistency, affordability, and proven reliability,鈥� 麻豆原创 quickly became mission-critical for Black Horse One. Building on that success, G枚hlen turned to to bring the company鈥檚 next vision to life鈥攁 digital event management system designed to transform how equestrian competitions are run. The new system delivers real-time, end-to-end oversight and streamlines every workflow, giving 鈥渟how organizers and national federations a 360-degree software鈥� that has cut event preparation time in half.

The industry quickly took note, and Black Horse One went from 100 equestrian shows a year in 15 countries to around 300 in 32 countries and from 50,000 unique users per month to as many as 3 million鈥攁n exponential increase in operations that the company supports with the same small team.

Further digitization of processes and information has helped Black Horse One dismantle the data silos that challenge many industries, especially one as rooted in tradition as equestrian sports. Data pours in from multiple sources: national federations maintain separate records for each horse, judges and audiences submit marks in real time, and organizers update competition systems on the fly. Every change must be reflected instantly, not only to maintain accurate results but also to meet fans鈥� expectations for real-time updates.

G枚hlen, himself a former equestrian athlete, explains that many seasoned trainers and riders struggle to capture and pass on their hard-earned expertise and knowledge built over decades in the arena. A platform that enables real-time recording and sharing of performance data, scoring insights, and training techniques across a global, always-on network is transforming how the dressage community preserves and transmits its know-how.

And, in a sport where animal welfare is paramount, continued technological advancement offers additional layers of information and accountability when it comes to tracking and monitoring horses, which, G枚hlen hopes, will continue to equate to happier, healthier equine athletes.

Leveraging AI in a world of tradition

Black Horse One continues to take a storied sport across new technological frontiers, leveraging 麻豆原创 BTP to help bring artificial intelligence (AI) into its offerings. The company is already using AI to analyze performance data and biomechanical metrics, delivering personalized training and technique insights. It can even generate AI announcers when human ones aren鈥檛 available. G枚hlen notes that Black Horse One is still in the early stages of exploring the 鈥渢remendous鈥� potential of AI鈥攗sing it to support and advance equestrian sport in ways that are not only exciting but also wise and effective.

G枚hlen himself offers sage advice when it comes to assuaging stakeholders鈥� fears around digital transformation and AI in particular: 鈥淧eople really need to see that the technology supports them rather than replaces them.鈥�

Real and sustainable innovation

Black Horse One鈥檚 remarkable story of leveraging technology to transform an age-old sport demonstrates that there is no company too small or industry too niche to benefit from digital transformation.

For those looking to embark on a similar journey, G枚hlen has advice: first, start with the pain points, 鈥渨here processes are currently inefficient or fragmented,鈥� and then find the technology to ensure meaningful innovation. Second, G枚hlen advises companies to earn and keep their customers鈥� trust. 鈥淚n many of our mission-critical settings, if we make a mistake, we can鈥檛 undo it. So, make sure that you choose your technology wisely,鈥� he says.

Finally, and most crucially, remember that innovation is a process, not a destination. 鈥淣ever stop learning,鈥� G枚hlen says. 鈥淓ach project should push you and your team to grow technically and strategically. This is how innovation stays real and sustainable.鈥�

For the full Black Horse One episode and the on-demand Better Together: Customer Conversations series, visit .

The full episode

Learn more about how Black Horse One brought digital transformation to the tradition-bound world of equestrian sports.

• : G枚hlen, CEO of Black Horse One, talks with Tamara McCleary, CEO of Thulium, to share his motivation and journey merging tradition with technology to transform equestrian events, improving the sport and the sporting experience for athletes and audiences and winning over even the most traditional participants.
• : G枚hlen talks with me about what it took and the technologies that have resulted in a suite of applications that revolutionized the dressage world.

To access the whole series, on demand, visit .

Do you have ideas for topics or technologies we should cover, or would you like to be a guest on the show? We want to hear from you, just e-mail us.

Timo Elliottis vice president and global innovation advocate for 麻豆原创 BTP at 麻豆原创.

With sales to 86 countries, 450 employees from more than 30 nationalities, and production of vital vaccines against diseases such as diphtheria, tetanus, whooping cough, tuberculosis, and bladder cancer, AJ Vaccines is a significant player in global vaccine preparedness.

Since the Statens Serum Institut (SSI) sold its vaccine production in 2017 and it was taken over by AJ Vaccines, the organization has transitioned from a public entity to a private pharmaceutical company based in Copenhagen.

From legacy to cloud and compliance

After the divestment from SSI, AJ Vaccines inherited an 麻豆原创 system from the late 1990s, which was designed more for a public health organization than a pharmaceutical company.

鈥淲e were left with an outdated system that didn鈥檛 really fit our needs as a private player in a global market,鈥� Michael Kvistholm, head of IT at AJ Vaccines, said. 鈥淭hat鈥檚 why we decided to go all-in on a cloud solution with 麻豆原创 S/4HANA Cloud. We carried out a pure standard implementation from scratch (greenfield) in a RISE with 麻豆原创 setup and now have a modern, flexible, and scalable cloud ERP platform that supports our entire business.鈥�

The decision was made to ensure a platform that matches the company鈥檚 needs and future growth.

鈥淲e have reduced our technological debt and consolidated our systems, gaining a more intuitive and user-friendly platform so we can work more efficiently and securely鈥攚hile also meeting the high standards for quality, traceability, and documentation required in our industry,鈥� he explained.

Everyday examples: efficiency and user-friendliness

Since implementing in October 2025, AJ Vaccines has gained a unified platform that creates new opportunities to optimize and integrate processes across the company. The solution provides a solid foundation for better data quality and workflows, enabling improved management, increased transparency, and more effective decision-making.

The IT department has gained an overview and reduced complexity with 麻豆原创 LeanIX, a tool for mapping and managing the company鈥檚 entire application landscape and ensuring governance across both 麻豆原创 and non-麻豆原创 solutions. 麻豆原创 Cloud ALM is used for project management and lifecycle management, so releases, testing, and documentation are handled efficiently, and compliance is always top-notch.

During the implementation, AJ Vaccines used 麻豆原创 Signavio and based its approach on 麻豆原创 standard processes, which brought several advantages.

鈥淲e鈥檝e saved a lot of hours by using standard test cases from 麻豆原创 Signavio, which is our platform for process mapping, modelling, and optimization,鈥� said Kvistholm. “We鈥檒l also use these tools for other projects across the company.”

At the same time, 麻豆原创 Enable Now鈥攆or change management and end-user training鈥攈as made learning for existing staff and onboarding new employees easier.

鈥淲e鈥檝e created over 100 training videos so all employees can quickly find answers and learn new workflows鈥攊t鈥檚 been a huge success,鈥� Kvistholm confirmed.

Kvistholm also looks forward to early 2026, when the recruitment process will be digitized with 麻豆原创 SuccessFactors. Finally, he and his team will carefully consider the new opportunities created by 麻豆原创 Business Technology Platform. The platform enables rapid development and integration of new solutions and apps, allowing IT to support business needs flexibly, and, among other things, consolidate other platforms: 鈥淭here鈥檚 really no reason to pay double,鈥� as Kvistholm put it.

Change management and the foundation for the future

AJ Vaccines is focused on formalizing its superuser organization and strengthening governance around master data.

鈥淲e need to clean everything up and keep things in order,鈥� Kvistholm said. 鈥溌槎乖� has become the foundation for our continued digitalization. From now on, it鈥檚 about seeing how we can get 麻豆原创 spread even more out throughout the company.鈥�

Advice for other companies

Kvistholm emphasized the importance of management support and a narrow scope: 鈥淚t鈥檚 about staying focused and achieving a fundamental implementation鈥攁nd then continuously carrying out smaller improvement projects. That is and will be the key to our success.鈥�

Ellen Vig Nelausen is an integrated communications expert for 麻豆原创 Regional Communications.

The step is part of the digital transformation needed to support the organization鈥檚 global mission.

The Ocean Cleanup focuses on reducing plastic pollution in rivers and oceans, operates internationally, and is growing rapidly. To date, the organization has already removed more than 40 million kilograms of waste.

However, its ambitions go further: by 2040, The Ocean Cleanup aims to have removed 90 percent of floating ocean plastic and cleaned up plastic pollution in 90 river cities. This represents a major scale-up of the work, with more activities and installations in rivers and oceans worldwide.

Flexible growth

To properly manage global processes and support international activities, The Ocean Cleanup urgently needed a modern and scalable system. The Dutch nonprofit organization chose to replace its existing system with 麻豆原创 S/4HANA Cloud, Public Edition.

The modern ERP platform enables The Ocean Cleanup to achieve its growth ambitions: the system is easily scalable and can be flexibly adapted as processes, projects, or international activities expand.

A strong foundation for global collaboration is essential. For example, financial teams must work closely with fundraisers to optimally distribute donations across international projects while project teams, engineers, and data analysts coordinate daily on technology, planning, and budgets for initiatives in rivers and oceans worldwide.

鈥淧erfect coordination between teams is essential; we hunt plastic together as a pack,鈥� Aurelia Ferraro, senior partnership manager at The Ocean Cleanup, shared. 鈥淭he system helps us with that collaboration, allowing us to respond quickly to new challenges.鈥�

鈥淲e are growing exponentially, and our internal processes have become increasingly complex, with operations spanning multiple countries,鈥� Ferraro further explained. 鈥溌槎乖� S/4HANA is the ideal system to manage that complexity.鈥�

She emphasized that the transformation is about more than just technology: 鈥淐hange and innovation are always complex, but our organization is accustomed to change. We invest a lot of energy in communication and training, which ensures smooth 麻豆原创 adoption.鈥�

Fast implementation and configuration

Joost van Lankveld is a strategic advisor at Scheer Nederland, The Ocean Cleanup’s implementation partner. He added: 鈥淭ogether with The Ocean Cleanup, we are following a phased implementation. 麻豆原创’s 80-20 fit-to-standard approach allows us to implement quickly, after which we configure specific processes in 麻豆原创 according to The Ocean Cleanup’s needs.鈥�

The implementation began with financial administration and purchasing modules for five Dutch entities. The upcoming phases will include project management and logistics modules that provide insight into The Ocean Cleanup’s complex river and ocean projects. The organization expects to complete the transition to 麻豆原创 S/4HANA by the end of 2025.

Patricia Bueters is a senior integrated communications manager at 麻豆原创 Benelux (Belgium, the Netherlands, and Luxembourg).

These include 麻豆原创 Cloud ERP Private,聽麻豆原创 Business Data Cloud,聽麻豆原创 Integrated Business Planning and聽麻豆原创 Signavio solutions.

Following its spinoff from Continental AG in September 2025, AUMOVIO is redefining the automotive landscape with its bold vision to make mobility safe, exciting, connected and autonomous. With over 100 years of experience and a global footprint of more than 86,000 employees across over 100 locations, AUMOVIO is now embracing 麻豆原创鈥檚 intelligent enterprise solutions to become even more dynamic, agile and competitive.

鈥淭his move to the cloud and these solutions will transform our operations,鈥� said Thorsten Pache, CIO of AUMOVIO. 鈥淲e鈥檙e building a digital-first foundation that allows us to scale innovation, respond to market shifts in real time and deliver intelligent mobility solutions that anticipate the needs of tomorrow鈥檚 drivers.鈥�

The deployment of 麻豆原创 Cloud ERP Private provides AUMOVIO with a more secure and flexible digital core, while 麻豆原创 Business Data Cloud enables real-time data harmonization across its global footprint. 麻豆原创 Integrated Business Planning supports comprehensive supply chain visibility and responsiveness, and 麻豆原创 Signavio solutions empower continuous process optimization and transformation.

鈥淥ur collaboration with AUMOVIO demonstrates how cloud technology can accelerate reinvention,鈥� said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淏y combining advanced planning, process intelligence and a unified data foundation, AUMOVIO is well positioned to lead in the era of connected and autonomous mobility.鈥�

AUMOVIO鈥檚 transformation reflects its commitment to innovation, operational excellence and collaborative spirit. AUMOVIO is now better positioned to deliver cutting-edge solutions, from sensors and displays to autonomous driving platforms, while maintaining operational excellence and customer-centricity.

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Media Contact:
Lesa Plingen, +49 622 776 9000,聽lesa.plingen@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
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Personalization in AI is no longer an innovation layer; it is becoming a foundational expectation. Whether it鈥檚 for driving operational excellence, improving customer experiences, or enabling faster decision-making, organizations are increasingly prioritizing AI that understands their reality.

Generic AI models are designed to be broadly applicable, but that also makes them inherently limited. These models often fail to account for the specific nuances of a business, resulting in lower accuracy, generic insights, and poor cross-functional scalability. Their one-size-fits-all nature makes them difficult to adapt across industries with diverse regulatory needs, data types, and operational complexities.

In critical industries, where precision, compliance, and context are non-negotiable, relying on generic models can lead to inefficiencies and missed opportunities. Additionally, integrating these models into enterprise governance, security, and compliance workflows becomes an uphill task. The result? Underperformance and a growing recognition that one-size-fits-all AI is not built for the complexity of enterprise needs.

This is why more enterprises are investing in differentiated innovations with AI solutions designed from the ground up to serve specific business goals.

A clear example of this is our partnership with . Managing close to 1 million invoices annually across more than 40,000 contracts, the company faced a complex, manual billing process. Together, we used 麻豆原创 Business Technology Platform (麻豆原创 BTP) and generative AI to create a compliant, intuitive application that allows account executives to manage invoicing directly and navigate rate cards and contract terms without relying heavily on specialist teams.

The results are tangible. Billing is faster and more accurate, the user experience has improved, and commercial teams can focus more on clients instead of operational tasks. By year-end, billing efficiency is expected to improve by 32 percent and setup times halved. Much of the manual work has been replaced by an intelligent, automated platform.

Where it鈥檚 working: Sector-level transformation

Customer-specific AI applications are transforming industries by shaping intelligence around the specific data, processes, and challenges each sector faces.

In manufacturing, the impact of customer-specific AI applications is evident in how companies are streamlining complex operational processes. For instance, our team developed a solution for Henkel to support their financial supply chain management deduction and dispute management indexing process. This solution automates the analysis and indexing of claim documents received from customers, embedding advanced AI capabilities directly into the daily workflows of dispute management users. The result is faster, more accurate claim case creation, improved efficiency, and greater agility in handling disputes.

In oil and gas, AI models trained on geological data, equipment logs, and environmental variables are improving drilling forecasts and enabling proactive maintenance, enhancing both safety and energy efficiency. The automotive industry is seeing similar gains, with AI supporting predictive maintenance, autonomous driving systems, and real-time diagnostics, while also delivering personalized in-car experiences. Retailers are leveraging AI that adapts to regional buying patterns and live sales data, allowing for sharper demand forecasts, localized inventory planning, and more relevant promotions that reduce waste.

Even government agencies are finding value in context-aware AI, automating routine processes, prioritizing citizen requests, and designing policies with greater precision to deliver faster, more effective public services.

Across these examples, the pattern is clear: AI that understands the context in which it operates drives smarter decisions, more efficient operations, and better outcomes for both organizations and the people they serve.

麻豆原创鈥檚 vision: Building enterprise-grade customer-specific AI applications

麻豆原创 is at the forefront of this shift toward enterprise-grade personalized AI. The company鈥檚 vision is rooted in creating AI that is not experimental, but enterprise-ready.

Rather than building standalone solutions, 麻豆原创 embeds AI directly into core business processes across finance, HR, supply chain, and more. Through co-innovation with customers and partners, 麻豆原创 is working to make every AI solution technically robust and aligned with real-world use cases.

For AI to drive true enterprise transformation, it needs to be designed in and not bolted on. That means working closely with domain experts, aligning with compliance standards, and constantly tuning models based on real-time feedback. Customer-specific AI applications are not just about code; they are about collaboration, trust, and long-term value.

Our approach is to empower organizations to build AI that mirrors their structure, culture, and customers–making it more relevant, reliable, and responsible.

The time to scale is now

Organizations that want to stay competitive can no longer afford to treat AI as a side project. The era of experimentation is over. This is the time to scale AI that works for you intelligently, responsibly, and at speed. Customer-specific AI applications are not tech features but are strategic enablers of innovation, efficiency, and differentiation.

The future belongs to those who can scale personalization without sacrificing performance. It鈥檚 time to build with AI that knows your business.

Sindhu Gangadharan is head of Customer Innovation Services at 麻豆原创.

To support ongoing expansion, Far East sought more streamlined and efficient lease lifecycle management operations, leading the company to progressively digitalize the entire leasing lifecycle.

Manual processes prompt change

The leasing process at Far East has traditionally been resource-intensive, involving multiple manual steps and significant human intervention across various stages, including pre-offer approvals via e-mail, rental computations, budget comparisons, contract drafting, amendment management, and rental change tracking.

This approach required substantial manpower and created multiple data entry points across the leasing lifecycle, which could affect accuracy and timeliness. Manual updates to rental terms and amendments also contributed to inefficiencies.

The project marks an important step toward operational excellence. By identifying and addressing these systemic challenges, Far East is laying the foundation for a fully digital, integrated leasing platform that supports seamless process flow, real-time data visibility, and more informed decision-making. It is a bold shift toward a strategic, data-driven approach to leasing that enhances agility, accuracy, and growth.

A strategic move forward

For this reason, FEO decided to undertake a strategic transformation to digitalize its leasing operations through a robust, intelligent, and integrated 麻豆原创 ecosystem. This initiative unifies the full leasing lifecycle, from lead generation to contract execution and financial settlement, while enhancing operational excellence, data transparency, and customer service.

麻豆原创 was selected as the strategic platform for leasing digitalization due to its ability to deliver a comprehensive, end-to-end solution that connects business processes across the leasing lifecycle. With at the core, Far East benefits from a powerful digital foundation that aligns real estate, finance, and operational workflows into a single source of truth, supporting data integrity, process consistency, and real-time visibility. 麻豆原创鈥檚 cutting-edge technologies鈥攊ncluding 麻豆原创 Customer Relationship Management (麻豆原创 CRM), 麻豆原创 Business Technology Platform (麻豆原创 BTP), and 麻豆原创 Fiori apps鈥攅nable intelligent automation, advanced analytics, and a clean core architecture that supports both standardization and innovation.

This integrated ecosystem empowers FEO employees to leverage real-time analytics for data-driven decisions and reduce errors and eliminate bottlenecks with automated tasks, streamlined processes, and optimized workflows.

The result? FEO experienced an 80% improvement in sales process efficiency at closing leasing sales.

Impact of the leasing digitalization project

The successful implementation of the leasing digitalization project has delivered tangible improvements across the organization, from the residential and commercial group business unit to its financial, operational, and compliance domains. By streamlining and automating leasing processes, FEO achieved over US$500,000 in annual cost savings while reducing operational overhead. The project eliminated redundant data entry through intelligent field derivation and automated rental computations, helping to minimize errors and boost workforce productivity.

In addition, the leasing lifecycle has been accelerated, cutting the lead-to-contract process and reducing contract generation time from days to just minutes. With 100% system uptime since go-live and strong user adoption, the platform has become a reliable tool for leasing operations. Intelligent validations, including budget checks and competitive rent evaluations, have strengthened regulatory compliance and enhanced decision accuracy. Collectively, these outcomes have strengthened FEO鈥檚 position as a digitally enabled real estate business, well-equipped for agile, data-driven portfolio management and continuous innovation.

FEO has made significant leaps forward in the property management industry. Employee productivity has increased with streamlined processes. Regulatory compliance with industry regulations and standards is managed with intelligent validation. And, analytics provide valuable insights into tenant behavior, rent trends, and property performance.

An 麻豆原创 Innovation Award winner

For its property management achievement, Far East Organization was selected as a 2025 麻豆原创 Innovation Award winner in the Industry Leader category.

Nicolas Englo is program manager for the 麻豆原创 Innovation Awards.

The system was developed by 麻豆原创 Japan and INSPIRATION PLUS, a venture from Oita University focused on disaster prevention.

EDiSON, which runs on 麻豆原创 Business Technology Platform, exemplifies how intelligent enterprise technology can be harnessed to address global challenges such as cyclones (typhoons) and floods. It integrates diverse types of information, including real-time, visual meteorological data and historical data records, to drive predictive insights and smarter operations assisted by 麻豆原创 Business AI and machine learning.

These predictions offer authorities a vital tool for delivering faster response times and mitigating damage in the event of a natural disaster. This includes forecasting terrain damage, dispatching emergency services to affected areas and supporting decision-making in issuing evacuation advisories. The Solomon Islands initiative is envisioned as a blueprint for other small island developing states, showcasing how cutting-edge technology can democratize disaster resilience.

鈥淓DiSON represents a leap forward in how science and technology can empower vulnerable communities,鈥� UNESCO Chief of Disaster Risk Reduction Soichiro Yasukawa said. 鈥淏y integrating AI and real-time data, we are not only improving early warning capabilities but also building a foundation for long-term resilience and sustainable development.鈥�

The project, part of UNESCO鈥檚 Disaster Prevention Strengthening Program, will be operational in 2026. It aims to establish a scalable, data-driven model for disaster preparedness and responses of small island nations that face the increasing severity of natural disasters driven by climate change. The Solomon Islands, located in the South Pacific Ocean, face frequent threats from earthquakes, tsunamis, cyclones, droughts and flooding. EDiSON will serve as a transformative solution to enhance national preparedness and response capabilities.

EDiSON integrates static and real-time dynamic data from government, municipal and private sector sources. The system delivers predictive insights and real-time visibility into emerging disaster risks. This empowers authorities to issue timely evacuation orders and make informed decisions that protect lives and infrastructure.

Why EDiSON? Proven Performance and Scalable Sustainability

鈥淭his project exemplifies 麻豆原创鈥檚 commitment to using technology to empower resilient communities,鈥� said Sophia Mendelsohn, chief sustainability and commercial officer at 麻豆原创 SE. 鈥淓DiSON is a powerful example of how our cloud platform and AI capabilities can be tailored to meet the needs of communities facing real-world challenges. We鈥檙e proud to support UNESCO in bringing this innovation to the Solomon Islands and beyond.鈥�

UNESCO鈥檚 selection of EDiSON was driven by the system鈥檚 proven track record in Japan鈥攁 country renowned for its advanced disaster management systems. The system鈥檚 ability to overcome traditional barriers such as fragmented data, limited analytical capacity and underutilization in field operations makes it especially valuable for resource-constrained nations such as the Solomon Islands. EDiSON鈥檚 modular design helps ensure scalability and adaptability, enabling governments to deploy sophisticated disaster management tools without requiring extensive budgets or technical expertise.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

Bekaert aspires to become a people- and data-driven company. This requires a thorough strategic and cultural transformation, in which artificial intelligence plays a crucial role. To get started, the company set priorities, leveraging the already available in its existing HR solutions such as 麻豆原创 SuccessFactors solutions. By focusing on a few embedded AI use cases and creating a stand-alone AI tool on top of that, it started exploring and seeing the AI benefits.

“AI is a means to achieve our goals, a logical extension of our HR strategy,” says Jorn Waterschoot, global head of HR Technology at Bekaert. 鈥淎I’s growing capabilities, cost-effectiveness, and versatility are transforming businesses by enhancing user experiences, enabling experimentation, and encouraging adoption. At Bekaert, these strengths are leveraged in HR while carefully managing hidden costs and focusing on end-to-end implementation to maximize AI鈥檚 potential. At Bekaert, the goal is to make AI feel like a candy store: once employees experience its versatility, they are encouraged to explore it further.鈥�

First use case: the AI Master Data Assistant

Together with its long-standing partner and , Bekaert worked along a human-centered approach to innovation to identify opportunities and use cases. One of these identified use cases was a stand-alone AI tool that Bekaert used for HR data improvement. This tool was not integrated in the existing software landscape and required of users to extract and import data. 

To improve this laborious process, Flexso helped design and build a custom AI solution, called AI Master Data Assistant, with the help of 麻豆原创 AI Core in 麻豆原创 Business Technology Platform. This new solution has been fully integrated with 麻豆原创 SuccessFactors solutions, using 麻豆原创 Integration Suite. Currently, the solution uses a specific AI model from generative AI hub in 麻豆原创 AI Core. However, the flexibility with various models offered through the generative AI hub capability would allow the partner to use another AI model for this solution in the future.

Who benefits from AI in HR at Bekaert?

The AI Master Data Assistant allows the Bekaert HR teams to enhance data quality by automatically identifying, correcting, and preventing errors in employee records. The assistant can detect inconsistencies, duplicates, and missing information, ensuring that all data is accurate, complete, and up-to-date. In practice, it means that users can enter natural language prompts to get proposals for improvement. Via chat-like conversations, they can standardize formats, correct errors, and validate entries in real time.

For innovation projects, Bekaert usually rolls out new solutions gradually first through a number of role-specific use cases, then deploy them indiscriminately across the organization. For the new AI Master Data Assistant, the HR business partners and HR admin roles benefitted first.

Flexibility for the future

As part of the global 麻豆原创 AppHaus Network, Flexso always strives for a human-centered and sustainable co-innovation approach with its customers. It is about bringing innovation into the hands of people. David Pierre, AI practice lead at Flexso explains: 鈥淭he AI world is developing so fast. So, the principle in our solution is that we are AI model agnostic. Today, we are using model GPT to support our use case. But if we have a better model in the future, then we can also switch to other models as they are all supported by 麻豆原创 BTP.鈥�

Imke Vierjahn is 麻豆原创 AppHaus communications lead.

In just six months, Brose transitioned its mission-critical systems from internal data centers to the cloud, including complex production processes such as just-in-time and just-in-sequence operations across its global manufacturing plants. The migration was executed without any disruption to customer deliveries, underscoring the robustness of the solutions and the strength of the 麻豆原创-Brose partnership.

鈥淭his cloud migration makes Brose faster, more flexible, and more resilient鈥攁nd strengthens our position as an innovative partner for the mobility of the future,鈥� said Stefan Krug, CEO of the Brose Group. 鈥淐hallenging times in particular show how important digital transformation is. I鈥檓 proud of our team鈥檚 dedication and the seamless collaboration with 麻豆原创.鈥�

The project is considered a reference implementation for the automotive industry and sets a benchmark for future 麻豆原创 cloud initiatives. Brose鈥檚 successful deployment demonstrates how 麻豆原创 Cloud ERP Private can support high-performance manufacturing environments while enabling scalability and innovation.

鈥淏rose鈥檚 rapid and disruption-free migration to 麻豆原创 Cloud ERP Private exemplifies the power of the cloud to drive agility and resilience in the automotive sector,鈥� said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE. 鈥淭his collaboration showcases what鈥檚 possible when industry leaders embrace transformation with speed and precision.鈥�

Looking ahead and聽reinforcing its role as a pioneer in automotive digitalization, Brose will continue to work closely with 麻豆原创 and other ecosystem partners to strengthen its foundation聽of 麻豆原创 cloud solutions to enable the usage of the latest innovations such as business AI.

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Top image courtesy of Brose

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.听 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

Enabled by 麻豆原创 Business AI and built on 麻豆原创 Business Technology Platform, the assistant is already delivering faster response times, enhanced supplier experiences and smooth multilingual automation.

With 38 shows across global cities and a workforce of almost 4,000 artists and staff from 80 countries, Cirque du Soleil鈥檚 operations are as dynamic as its performances. Managing more than 70,000 supplier invoices annually鈥攅specially from tour-supporting vendors at residency shows鈥攈as placed increasing pressure on the accounts payable team. Nearly 40 percent of inquiries are from vendors seeking invoice status updates, and these inquiries were often delayed due to limited visibility and manual processing.

To address this, Cirque du Soleil turned to 麻豆原创 Business AI. The company鈥檚 new AI-enabled invoice assistant automates the triage-and-response process for invoice-related emails. It analyzes incoming messages in all languages, identifies the request type, extracts invoice details, determines the status of each invoice and even captures the sentiment of the email, prioritizing those that need attention more urgently. The assistant then generates a proposed response in English and French, significantly reducing the average handling time from 30 minutes to just two minutes per inquiry.

鈥淭he time-consuming research required to identify the payment status of an invoice and its reason was overwhelming,鈥� said Philippe Lalumi猫re, vice president of information technology, Cirque du Soleil Entertainment Group. 鈥淲e were looking for a more efficient way to handle this, and 麻豆原创 Business AI provided us with a simply stunning answer.鈥�

The assistant leverages 麻豆原创 HANA Cloud to store and process structured data derived from incoming emails, along with analysis results and generated responses. 麻豆原创 AI Core foundation supports intelligent automation, enabling the assistant to detect urgency, sentiment and even root causes of payment delays. This has drastically reduced manual workload and improved supplier satisfaction.

“As we partner with Cirque du Soleil on this transformative journey, it鈥檚 inspiring to see how technology is streamlining operations and focusing organizations even more on what they do best鈥攄elivering unforgettable experiences,鈥� said Dr. Philipp Herzig, chief technology officer and chief AI officer at 麻豆原创 SE. 鈥淭his is a perfect example of how data and AI can unlock both creativity and efficiency.鈥�

Key benefits include:

• Efficiency: Automation frees up employee time and accelerates response rates.
• Accuracy: AI minimizes human error and helps ensure timely, contract-compliant payments.
• Multilingual support: Bilingual capabilities enable inclusivity across Cirque鈥檚 global supplier base.
• Scalability: The assistant handles high volumes without additional resources.
• Enhanced experience: Standardized, timely responses foster stronger supplier relationships.

With this innovation, Cirque du Soleil continues to lead not only in the world of live performance but also in operational excellence. 麻豆原创 remains a trusted partner in this journey, helping the company scale its global footprint while staying agile and responsive.

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Top image courtesy of Cirque du Soleil

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

The first of three upgrades, this one involved more than 50,000 employees and was completed in under 20 hours. Supported by a standardized technology landscape that enabled minimal downtime, this smooth transition to 麻豆原创 S/4HANA Cloud Private Edition sets a new benchmark for digital transformation in the fast-moving consumer goods (FMCG) industry.

A long-time 麻豆原创 customer, Nestl茅 since 2000 has used 麻豆原创 software as its single unified system to manage its global operations and moved to the cloud in 2022. The upgrade to 麻豆原创 S/4HANA Cloud Private Edition is a strategic leap in its transformation journey to future-proof the company as consumer expectations evolve and new technologies reshape the marketplace.

鈥淲e are building a future-ready enterprise鈥攐ne that works smarter and faster,鈥� said Chris Wright, Nestl茅鈥檚 head of IT and CIO. 鈥淗aving a common ERP system as our backbone is already a tremendous advantage for Nestl茅. It provides a unified platform and data foundation that allows us to execute end to end across the value chain and have visibility across the entire company and beyond. With the upgrade, we gain new capabilities and insights that will help scale new products faster globally to meet the needs of our customers and consumers, and with AI and automation at scale, we鈥檒l drive efficiency and effectiveness across our value chain.鈥�

With a portfolio that includes global icons such as Nescaf茅, Kit Kat and Maggi, Nestl茅 chose to upgrade to 麻豆原创 S/4HANA Cloud Private Edition to accelerate the rollout of new products and innovations across the group. The upgrade also supports it in making data-driven insights and improving processes to drive efficiency and effectiveness across the company鈥檚 business operations to better serve consumers worldwide who rely on its products every day.

鈥淣estl茅鈥檚 successful go-live of 麻豆原创 S/4HANA Cloud Private Edition showcases how scale can be a strategic advantage for innovation,鈥� said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE, Customer Services & Delivery. 鈥淎s one of the world鈥檚 most recognizable and forward-thinking companies, Nestl茅 exemplifies how cutting-edge technology empowers global brands to anticipate consumer trends, optimize operations and deliver exceptional experiences at scale.鈥�

The upgrade also provides a robust digital core ready for AI and automation at scale across the company鈥檚 value chain, enabling Nestl茅 to gain real-time data insights for smarter decision-making. By harnessing AI and the Joule copilot at scale across its operations, value chain and product portfolio, Nestl茅 can personalize consumer engagement and optimize operations with greater agility. This helps ensure it remains responsive to evolving consumer expectations and lays the foundation for a truly omnichannel experience.

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Top image courtesy of Nestl茅

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.