At a glance

• Current cloud backlog of 鈧�21.9 billion, up 20% and up 25% at constant currencies
• Cloud revenue up 19% and up 27% at constant currencies
• Cloud ERP Suite revenue up 23% and up 30% at constant currencies
• Total revenue up 6% and up 12% at constant currencies
• IFRS operating profit up 17%, non-IFRS operating profit up 17% and up 24% at constant currencies

Christian Klein, CEO:

鈥淲e had a strong start to the year, with Current Cloud Backlog growing by 25% and Cloud Revenue up 27% at constant currencies. This performance is supported by our momentum in Business AI as we are already delivering real outcomes for customers today. We are growing faster than the market and are gaining share as customers expand across our Suite and with our AI solutions. At Sapphire, we will show how we are taking the next leap forward.鈥�

Dominik Asam, CFO:

鈥淲e delivered a solid start to the year, supported by disciplined execution in revenue and profitability. At the same time, we have remained focused on managing our cost base and maintaining profitability as we navigate an increasingly complex and uncertain macroeconomic and geopolitical environment.鈥�

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

麻豆原创 CEO Christian Klein and CFO Dominik Asam will host a financial analyst call to review first quarter results.

Media representatives may may listen in on the virtual analyst via on April 23, 2026, at 11:00 p.m. CEST/5:00 p.m. ET.

In this context, innovation is not about experimentation on the sidelines. It is about building the operational foundation required to remain effective, trustworthy, and competitive under pressure.

For many years, enterprise technology focused primarily on optimization, improving efficiency, reducing cost, and increasing speed. These goals still matter, but they are no longer sufficient for business success. Today, leaders must ensure that their organizations can adapt in real time, integrate seamlessly across ecosystems, and maintain control over their most critical data and processes.

This shift, from readiness for known scenarios to resilience in the face of the unknown, is what unites the 19 winners of the 2026 麻豆原创 Innovation Awards.

From technology adoption to institutional capability

Earlier this month, we announced the finalists for this year鈥檚 awards. Today, it is my privilege to recognize the winners, organizations that have moved decisively from ambition to execution.

What distinguishes these companies, public institutions, and organizations is not the novelty of the technologies they use, but the way they apply them. They treat business processes as strategic assets. They design for interoperability, transparency, and trust. And they understand that digital transformation is ultimately about strengthening institutional capability, not simply deploying software.

Across hundreds of submissions, the winning projects consistently demonstrated three priorities that are increasingly inseparable:

• Operational effectiveness, where strategic intent is translated into measurable outcomes
• Control and sovereignty, ensuring compliance, security, and ownership of data while operating at global scale
• Ecosystem orchestration, connecting partners, suppliers, and stakeholders to reduce fragmentation and increase responsiveness

By leveraging the depth and breadth of the 麻豆原创 portfolio, from cloud ERP and business AI to industry solutions and 麻豆原创 Business Technology Platform, these organizations have shown that stability and innovation are no longer mutually exclusive.

The 2026 麻豆原创 Innovation Award winners

The following organizations represent the action side of transformation. Each demonstrates how disciplined execution and a clear architectural vision can deliver tangible value for customers, employees, and society.

AI Excellence

Harnessing 麻豆原创 Business AI to fundamentally improve productivity and decision-making:

• Martur Fompak International

Cloud ERP Champion

Embracing cloud ERP as the backbone for long-term agility and scalability:

• PricewaterhouseCoopers (PwC)
• Vedanta Limited

Customer Experience Innovator

Redefining customer engagement through integrated, cloud-based business processes:

• IBM

Financial Futurist

Modernizing financial operations to increase transparency, resilience, and trust:

• Ministry of Defence of Ukraine

Industry Leader

Applying multiple 麻豆原创 solutions to transform business models, collaborate across ecosystems, and generate societal or environmental impact:

• Nestl茅 (Consumer Industries)
• Piller Blowers & Compressors GmbH (Discrete Industries)
• Prysmian (Energy and Natural Resources)
• City of Madrid (Public Services)
• Accenture (Service and Financial Services Industries)

People Experience Pioneer

Reimagining the employee experience through data-driven and human-centric transformation:

• Capgemini

Procurement Visionary

Using automation and insight to strengthen spend control and supplier collaboration:

• TASNEE (National Industrialization Company)

Services Superstar

Accelerating business outcomes through the effective use of 麻豆原创 services:

• Federal Tax Authority, United Arab Emirates

Supply Chain Catalyst

Building resilient, compliant, and transparent supply chains:

• Sasol
• Ericsson

Sustainability Hero

Leveraging data to enable responsible decision-making and support a more sustainable economy:

• ArcelorMittal SA

Technology Pathfinder

Solving complex business challenges with measurable impact using 麻豆原创 Business Technology Platform:

• Promocean The Netherlands BV
• Land O鈥橪akes, Inc.

Transformation Impact

Driving enterprise-wide change and strengthening long-term transformation capability:

• KPMG International

Recognition and responsibility

All of our winners have set a clear benchmark for what resilient, future-ready organizations look like in practice.

We look forward to recognizing their achievements at 麻豆原创 Sapphire, where customers and partners from around the world will come together to share insights, compare experiences, and continue shaping the ecosystems that underpin global business.

Looking ahead

The 麻豆原创 Innovation Awards are more than just a moment of recognition. They signal that digital sovereignty, operational resilience, and responsible innovation are achievable across industries, sectors, and regions. The organizations recognized this year demonstrate what is possible when technology choices are guided by clear priorities and long-term thinking.

May these examples encourage others to take the next step, moving with confidence from readiness to resilience.

Thomas Saueressig is Chief Customer Officer and Member of the Executive Board of 麻豆原创 SE.

“In her role as chief people officer, Gina Vargiu-Breuer has laid important foundations for 麻豆原创’s continued success by strengthening how we attract, develop and lead our people,” said Pekka Ala-Pietil盲, Chairman of the Supervisory Board of 麻豆原创 SE. “We appreciate her energy and dedication and are convinced she will further drive 麻豆原创’s transformation into the age of AI.

“I am grateful for the trust of the Supervisory Board and look forward to shaping 麻豆原创鈥檚 transformation in the age of AI,” said Vargiu-Breuer. “This is about rethinking how we operate as a company: how we work, make decisions and deliver value to our customers. Together with my People & Culture team, we will continue what we started two years ago and turn this transformation into tangible business impact at scale.”

Vargiu-Breuer became a member of the Executive Board of 麻豆原创 SE in 2024. Prior to joining 麻豆原创, she served as Senior Vice President of Human Resources at Siemens Energy. Earlier in her career, Vargiu-Breuer held multiple roles at Siemens AG.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.

For 13 years, we have been shining a light on the people and organizations doing breakthrough work. Today, it鈥檚 my pleasure to announce the 2026 麻豆原创 Innovation Award finalists.

What distinguishes this year’s innovators is their ability to use 麻豆原创 technology to run, adapt, and innovate in the face of change and complexity. From using AI to unify financial and sustainability data to redesigning value chains for resilience and predicting risks rather than reacting to them, they are closing the “say-do” action gap and making innovation real.

Meet the 2026 finalists

The day we announce these finalists is always a highlight because we see how organizations are leveraging the 麻豆原创 landscape to make a tangible difference. This year, our finalists are setting benchmarks across 11 key categories:

• AI Excellence: harnessing 麻豆原创 Business AI to revolutionize processes and unlock new levels of productivity
• Cloud ERP Champion: embracing cloud ERP to future-proof operations
• Customer Experience Innovator: transforming businesses with cloud technologies to create standout experiences
• Financial Futurist: revolutionizing financial processes to deliver new business models and reduce risk
• People Experience Pioneer: reimagining the employee journey through digital transformation
• Procurement Visionary: automating procurement to manage spend for better control and greater value
• Supply Chain Catalyst: building strong, well-orchestrated supply chains that are resilient and compliant
• Sustainability Hero: harnessing the power of data to build an inclusive economy and shape a sustainable future (My personal favorite!)
• Technology Pathfinder: implementing 麻豆原创 Business Technology Platform to solve business problems with measurable impact.
• Transformation Impact: generating critical business value and strengthening transformation capabilities to remain resilient
• Industry Leader: leveraging multiple 麻豆原创 solutions to reinvent business models, collaborate across ecosystems, and create meaningful societal or environmental impact (Note: All entries are also automatically considered for the Industry Leader category, recognizing modernization within specific verticals from consumer industries to public services.)

The road ahead

To our finalists: congratulations.

You were selected by our distinguished panel of judges because you aren’t just comparing today against the peak of the hype cycle; you are building for the reality of the future. You have demonstrated case creativity, tangible outcomes, and the true spirit of the intelligent enterprise.

What comes next? The winners will be announced on April 14, 2026. Winners will receive a trophy and the option of a $1,000 charitable donation voucher or an admission ticket to 麻豆原创 Sapphire Orlando or Madrid, where we will hold the 麻豆原创 Innovation Awards reception.

But beyond the trophies, these finalists represent a signal to the market. They show us that while short-term risks are noisy and reactive, long-term value is built by those who integrate, automate, and adapt.

Let鈥檚 stay engaged, stay inspired, and keep closing the gap between saying and doing.

Sophia Mendelsohn is chief sustainability and commercial officer at 麻豆原创.

The 11th cycle of the Hasso Plattner Founders鈥� Award saw an evolution of the award itself. With a refined structure and this year鈥檚 strong thematic focus on AI, the award now recognizes achievements in two categories: Emerging Ideas, honoring visionary concepts that explore new architectural directions and long-term opportunities for customers and the business, and Scaling Innovation, celebrating innovations already delivering proven impact at scale.

The jury received a total of 254 submissions from all over the globe, from which 41 finalists representing nine different countries were chosen. Six teams made it to the final round, highlighting the breadth of innovation across teams worldwide.

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The winning teams were formally recognized and celebrated during a red carpet award ceremony on March 26 at 麻豆原创 headquarters in Walldorf, Germany. Executive Board Members Christian Klein and Sebastian Steinhaeuser introduced the finalists and announced the winners in the Emerging Ideas and Scaling Innovation categories, respectively. 

Emerging Ideas winner: 麻豆原创 Cognitive Twin Enterprise

The Emerging Ideas category honors bold thinking and visionary concepts that explore the future of enterprise software. This year鈥檚 winner, 麻豆原创 Cognitive Twin Enterprise (麻豆原创 CTE), embodies this forward-looking spirit by presenting a new way of how organizations plan, simulate, and execute in an increasingly complex and fast-changing world.  

麻豆原创 CTE introduces the idea of an ever-learning, AI-powered intelligence layer built on a continuously updated model of the entire organization. It unifies data, simulation, and AI on 麻豆原创鈥檚 foundation to help deliver guided autonomy across functions, supporting the shift from keyboard-centric SaaS to governed decision-making and agent-led execution. 

Acting as a constant observer of the business landscape, 麻豆原创 CTE evaluates an organization鈥檚 position against anticipated trends and potential changes. It runs what-if simulations and provides governed recommendations on 麻豆原创 applications and data across finance, spend, supply chain, HR, and customer experience, with selective, low-risk auto-execution and human-in-the-loop control for high-risk steps. By doing so, it can transform ERP into an AI-native system of foresight and elevates workforce intelligence. 

The solution helps organizations move from reacting after events occur to proactively and continuously testing scenarios, anticipating risks, and evaluating options. This provides the information they need to make critical decisions, allowing them to anticipate what鈥檚 next, shape it, and execute in a single, connected environment.  

鈥淲inning the Hasso Plattner Founders’ Award validated 麻豆原创 Cognitive Twin Enterprise鈥檚 vision,鈥� Natalia Aksakova, Strategy & Portfolio at Global Finance and Administration, says on behalf of the team. 鈥淚t reinforced that we are on the right path and gives us the momentum to bring the next era of ERP to life faster, with the ambition to help define how organizations operate in the years ahead.鈥� 

Scaling Innovation winner: 麻豆原创 Document AI

The winner in the Scaling Innovation category demonstrates how breakthrough innovation becomes truly transformative when it is embedded into everyday business processes and adopted at global scale. The 麻豆原创 Document AI solution can fundamentally change how organizations process and understand the vast volume of documents that power daily operations.

Across industries, enterprises continue to grapple with the rapid growth of unstructured data. Invoices, purchase orders, contracts, shipping documents, and many other business records still require significant manual handling in many organizations, creating bottlenecks, delays, and avoidable errors. The 麻豆原创 Document AI team addressed this challenge by bringing intelligent document processing directly into core business applications, enabling customers to automate document workflows seamlessly and securely.

What sets this achievement apart is not only the technological innovation but the scale of real-world adoption. The solution has become deeply embedded across 麻豆原创鈥檚 portfolio and is used by tens of thousands of customers worldwide to process billions of documents. By integrating advanced AI capabilities directly into existing workflows, the team has made automation accessible without the need for complex integrations or specialized expertise. This approach enables organizations to accelerate business processes, reduce manual effort, and improve the quality and speed of decision-making.

The award recognizes the team鈥檚 ability to translate research excellence and engineering innovation into measurable business impact. Their work demonstrates how embedded AI can move beyond experimentation to become a trusted and reliable component of everyday enterprise operations. By operationalizing AI responsibly and at scale, the team has helped strengthen 麻豆原创鈥檚 position as a leader in enterprise automation and intelligent applications.

Equally important is the long-term perspective behind the innovation. The continued evolution of document understanding capabilities, combined with growing adoption across 麻豆原创鈥檚 platform, illustrates how scalable AI can serve as a foundation for future innovation. The recognition celebrates not only the impact already achieved but also the momentum created for the next generation of intelligent enterprise processes.

鈥淲inning this award is a tremendous honor for our team,鈥� Tobias Weller, chief product owner and team lead, says. 鈥淚t validates years of hard work, close collaboration, and a shared belief in the transformative potential of AI to accelerate essential business processes and capture true business value for our customers.鈥�

Celebrating innovation across the AI spectrum

The Hasso Plattner Founders鈥� Award has long celebrated the people and ideas that drive 麻豆原创 forward. By recognizing both scaled impact and visionary thinking, the award highlights how innovation thrives at every stage of the journey鈥攆rom early exploration to global adoption. It underscores the belief that long-term success depends on both delivering value today and continuously reimagining what is possible.

At the ceremony in Walldorf, employees around the world came together or joined virtually to celebrate the winning teams and the many contributors who helped bring their ideas to life. Their work reflects the creativity, dedication, and passion that define 麻豆原创鈥檚 culture of innovation. As the company continues to advance its AI-driven strategy, this year鈥檚 winners demonstrate how teams across the organization are turning ambition into reality鈥攈elping customers run better, adapt faster, and prepare for the future.

The winning teams will be given the opportunity to pitch their project to the Executive Board in 2026. The projects will be recognized in the permanent Founders鈥� Exhibits in Walldorf and Palo Alto. In addition, the members of the winning teams will receive a personalized trophy.

Once closed, the acquisition will strengthen 麻豆原创 Business Data Cloud (麻豆原创 BDC)鈥攊ntegral for 麻豆原创’s AI-First and Suite-First strategy鈥攁nd accelerate the evolution of 麻豆原创 BDC to a fully interoperable enterprise data platform for enterprise-wide agentic AI. It will provide customers with the tools they need to unify, cleanse and harmonize data across sources for superior enterprise-wide agentic AI.

“Reltio is a natural fit with 麻豆原创,鈥� said Muhammad Alam, member of the Executive Board of 麻豆原创 SE, 麻豆原创 Product & Engineering. 鈥淎cquiring them will further improve our position as a leading business AI provider, combining 麻豆原创 and non-麻豆原创 data to deliver data context that business AI requires. AI cannot reach its full potential when data is fragmented across business units, platforms and domains without connection or context.鈥�

By integrating Reltio after closing the acquisition, 麻豆原创 will make customers’ enterprise data fully AI-ready. Customers will be able to rely on trusted, high-quality data across 麻豆原创 and non-麻豆原创 sources that Joule and Joule Agents use to deliver faster time-to-value for business AI.

Reltio鈥檚 platform helps organizations manage and govern structured and unstructured enterprise data from start to finish. Its AI-based entity resolution identifies and merges related records from different formats and applications into one reliable 鈥済olden record鈥� system of context. Its cloud-native, AI-first design supports a single, consistent view of customers, products, suppliers, locations and employees across both 麻豆原创 and non-麻豆原创 applications. Customers running AI tasks will benefit from increased reliability and consistency of data, bundled in a single source of truth, improving business AI. With that, customers can trust that AI results are correct, and AI-interactions are resolved fast.

鈥淛oining forces with 麻豆原创 presents a tremendous opportunity for us to accelerate our mission,鈥� Reltio Founder and CEO Manish Sood said. 鈥淓nterprise AI needs trusted context that is open and interoperable across the heterogeneous IT landscapes our customers run. This combination accelerates our ability to deliver Reltio as the system of context across 麻豆原创 and non-麻豆原创 environments, while maintaining continuity for our customers and our partner ecosystem.鈥�

Reltio’s data cleansing, unification capabilities and agent-driven workflows will work alongside 麻豆原创 Business Suite applications to improve decisions, reduce integration complexity and deliver trusted, consistent data critical for successful business processes and AI use cases. Low latency delivery and support for the Model Context Protocol (MCP) enable real-time, multiagent workflows across 麻豆原创 and non-麻豆原创 environments, allowing AI agents, such as a procurement agent, to assess supplier risk and trigger actions almost instantly using trusted, real-time data. Reltio offers prebuilt, industry-specific 鈥渧elocity packs鈥� that include data models, rules, matching logic and integrations, and solutions tailored to sectors like life sciences, healthcare and financial services.

By integrating Reltio after closing the acquisition, 麻豆原创 intends to accelerate its customers’ ability to govern and expose master data as trusted and context-rich data products across multiple sources that serve both traditional analytics workloads and AI agents. Reltio will become a core capability within 麻豆原创 BDC, with a flexible commercial model where customers can purchase Reltio as a separate solution or with other 麻豆原创 products. The Reltio portfolio will also remain available as a standalone offering for the foreseeable future.

The transaction is expected to close in Q2 or Q3 of 2026, subject to customary closing conditions, including regulatory approvals.

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About Reltio

Reltio is a leader in data unification and management, delivering cloud-native, AI-native master data management (MDM) to help enterprises create trusted data and unlock context intelligence for analytics, automation, and agentic AI. Designed for complex, multi-vendor environments, Reltio helps organizations unify, cleanse, harmonize, govern, and activate core data from multiple sources in real time鈥攁cross 麻豆原创 and non-麻豆原创 systems. The Reltio Data Cloud uses advanced entity resolution, continuous data quality, and relationship intelligence within an intelligent data graph to connect data across systems and reveal the full context behind customers, products, suppliers, and other key business entities. This enables organizations to reduce data friction, improve operational execution, and accelerate time to trusted decisions. For more information, visit .

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
Marcus Winkler, 麻豆原创, +49 151 571 18 691, marcus.winkler@sap.com, CET
Aim茅e Leabon, 麻豆原创, +1 (212) 653-9600, aimee.leabon@sap.com, EST
Daniel Reinhardt, 麻豆原创, +49 151 168 10 157, daniel.reinhardt@sap.com, CET
Ilaina Jonas, 麻豆原创, +1 (646) 923-2834, ilaina.jonas@sap.com, EST
麻豆原创 麻豆原创 Room;听press@sap.com
Kevin Keenan, Reltio, +1 (987) 844-6203, kevin.keenan@reltio.com, PST

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.
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The new Board area is designed to strengthen 麻豆原创鈥檚 customer-centric operating model by delivering seamless, end-to-end experience from initial engagement through long-term value realization.

The Customer Value Group will be led by Thomas Saueressig (40), whose role expands to Chief Customer Officer. In this capacity, he will oversee the full customer journey, aligning selling, delivery, services and support driving adoption, renewal and expansion of 麻豆原创鈥檚 cloud and AI-powered solutions. 麻豆原创 Extended Board members Jan Gilg and Manos Raptopoulos will report directly to Saueressig and continue to co-lead the Customer Success organization.

鈥淚n a business where adoption and renewal define success, the lines between selling and delivering disappear,鈥� said Christian Klein, CEO of 麻豆原创 SE. 鈥淏ringing Customer Success and Customer Services & Delivery together is the right move now for our customers and for 麻豆原创, as we go all in on AI. Thomas combines deep product expertise with strong experience in services and customer delivery, and he has earned the trust of our customers and teams. I am convinced that under his leadership, this new organization will drive lasting customer value across the full journey.鈥�

Saueressig is a member of the Executive Board of 麻豆原创 SE, having joined 麻豆原创 in 2004 and been appointed to the Board in 2019. Prior to his new role, he led the Customer Services & Delivery Board area with global responsibility for long-term customer value in the cloud, including professional services, customer innovation services, support and 麻豆原创鈥檚 cloud infrastructure and operations. Earlier, he headed 麻豆原创 Product Engineering, overseeing 麻豆原创鈥檚 complete application portfolio, and served as Chief Information Officer, driving 麻豆原创鈥檚 internal cloud-first transformation. He holds a degree in Business Information Technology and a joint Executive MBA from ESSEC Business School and Mannheim Business School.

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Media Contact:
Marcus Winkler, +49 6227 7-67497, marcus.winkler@sap.com, CET
麻豆原创 麻豆原创 Room;听press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

麻豆原创 also announced that the 麻豆原创 Integrated Report 2025 is now available and accessible online at .

You can access PDF versions of the 麻豆原创 Integrated Report 2025 and the 麻豆原创 Annual Report 2025 on Form 20-F at our Investor Relations website . A hard copy of the audited consolidated financial statements can also be requested free of charge by sending an email to investor@sap.com or via phone +49 (6227) 7-67336.

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About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, financial community only:
Alexandra Steiger, +49 (6227) 7-767336, investor@sap.com, CET
Follow 麻豆原创 Investor Relations on LinkedIn at .

For more information, press only:
Marcus Winkler, +46 (6227) 7-67497, marcus.winkler@sap.com, CET
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

_{This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.}

Following the presentation of the 鈥淪caling Innovation鈥� category finalists, we now turn to 鈥淓merging Ideas,鈥� which honors visionary concepts at an earlier stage鈥攑rojects that explore new architectural directions, challenge established models, and open long-term strategic opportunities for 麻豆原创 and its customers. The winners will be announced during the award ceremony on March 26, 2026.

麻豆原创 Cognitive Twin Enterprise (CTE)

Modern enterprises are very effective at monitoring their business and analyzing vast amounts of data, yet many still see untapped potential in safely testing complex scenarios end to end and turning insights into cross鈥慺unctional, policy鈥慳ligned options before making mission鈥慶ritical decisions. 麻豆原创 Cognitive Twin Enterprise (麻豆原创 CTE) addresses this gap by creating an AI鈥憄owered digital brain built on a continuously updated model of the whole organization. It runs what鈥慽f simulations and provides governed recommendations on 麻豆原创 applications and data across finance, spend, supply chain, HR, and customer experience, with selective, low鈥憆isk auto鈥慹xecution and human鈥慽n鈥憈he鈥憀oop control for higher鈥憆isk steps.

The business case is compelling. Organizations that combine digital twins with agentic AI at scale report double鈥慸igit improvements in efficiency and cost, plus materially faster decision cycles. For a global industrial enterprise with approximately 鈧�40 billion in revenue, 麻豆原创 CTE is modeled to systematically prevent margin leakage, excess working capital, and audit exposure, delivering an estimated 鈧�229 million or more per year in hard impact and risk-adjusted cash benefit. By maintaining a continuously updated representation of the business, companies can test scenarios before execution and dramatically reduce the risk of costly mistakes.

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麻豆原创 CTE鈥檚 real differentiator is its enterprise鈥憌ide scope. It consolidates existing 麻豆原创 capabilities and builds on 麻豆原创 Signavio solutions, 麻豆原创 Business Data Cloud, and 麻豆原创 Knowledge Graph to maintain a shared semantic model of how the whole business runs. This cross鈥慸omain intelligence lets Joule and AI agents optimize complex trade鈥憃ffs鈥攕uch as cost versus service level versus carbon footprint versus operational risk鈥攁cross all functions, rather than pushing problems from one silo to another. At the same time, 麻豆原创 CTE provides a safe innovation environment: enterprises can trial new pricing strategies, network configurations, and workforce models in a production鈥慻rade twin before agents execute changes in live systems.

麻豆原创 CTE represents a strategic shift in how enterprises operate. It turns 麻豆原创鈥檚 deep process knowledge, rich transactional data, and mature governance tooling into a differentiated position in a cognitive twin market that analysts expect to accelerate from US$36 billion today to US$150 billion by 2032, with 30%-40% annual growth. As an extensible platform, 麻豆原创 CTE is designed to be the trusted operational brain for that future: new agents, scenarios, and data products plug into the same enterprise twin, allowing customers to expand autonomy and business impact over time without rebuilding their foundation.

鈥溌槎乖� CTE is more than an initiative: it鈥檚 our vision for a new era of connected intelligence. We鈥檙e bringing strategy, data, and execution into one continuous system of insight, so customers don鈥檛 just react to change鈥攖hey anticipate what鈥檚 next and shape it. That鈥檚 how we win and grow together,鈥� said Natalia Aksakova, Strategy & Portfolio at Global Finance and Administration.

麻豆原创 Signavio Transformation Advisor

Organizations planning business transformations face a persistent bottleneck: identifying the right challenges to focus on and creating actionable initiatives is slow, costly, and heavily dependent on expert consultants and detailed knowledge of the organization. This traditional approach delays decision-making and increases risk in fast-changing markets, with analysis often taking weeks or months to complete.

麻豆原创 Signavio Transformation Advisor reimagines this workflow by using AI to extract business challenges and create actionable recommendations to solve them in minutes. The solution identifies business challenges in uploaded reports or via text input and instantly generates recommendations linked to process insights and best practices to make them addressable. By combining advanced language models with the 麻豆原创 Signavio portfolio鈥榮 process knowledge, it enables users to achieve in minutes what previously required weeks of manual effort while keeping users in full control.

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Early results demonstrate significant impact. The tool cuts analysis time by up to 80%, enabling faster decision-making and reducing reliance on scarce consulting resources. Since launch, approximately 200 customers have tested the transformation advisor, validating its value across organizations at different maturity levels. The solution has proven valuable both for customer engagements and for internal use in preparing sales pitches.

The innovation lies in bridging strategic business challenges and operational processes in a way no existing tool does. It automatically identifies organizational pain points and links them to targeted process flows, best practices, and improvement opportunities within the 麻豆原创 Signavio ecosystem. This seamless integration empowers leaders to move from insight to action in just a few clicks, aligning transformation initiatives with company strategy.

The team embraced a proactive and entrepreneurial mindset: it started with a pure technical proof of concept then moved to a prototype for internal demonstrations, general accessibility and testing, and ultimately a releasable feature. The team demonstrated both transparency and customer focus by responding early to pull from go-to-market and sales teams while clearly stating tool limitations at each stage.

“The real fun in developing such a solution lies in seeing your idea and your knowledge grow at the same time and getting a clear pull from the market early on. The best customer sessions were those where the tool was improved live during the interview. That combined is a clear signal that we are on the right track,鈥� said Alex Cramer, product manager at 麻豆原创 Signavio Next.

AURA (Asset Understanding & Reliability AI)

Field engineers maintaining critical infrastructure face a frustrating reality: reporting asset faults requires completing complex forms on mobile devices, scrolling through endless dropdowns and codes. At one heavy equipment and infrastructure customer, 300 users report 400 to 1,000 asset faults monthly through 麻豆原创 S/4HANA, but the process is slow, manual, and error prone. A single classification mistake can send the wrong maintenance crew and delay urgent fixes.

AURA (Asset Understanding & Reliability AI) revolutionizes this workflow by combining 麻豆原创 HANA Cloud vector engine, 麻豆原创 AI Core, and generative AI into a single intelligent solution. Instead of completing eight or more complex form fields, engineers simply upload a photo of the fault; review an AI-generated report automatically populated with asset type, location, and recommended classification; and confirm submission鈥攁ll within seconds.

The technology uses embedded text, semantic search, and geospatial data to analyze both images and historical fault reports. AURA cross-references similar cases in the knowledge base, suggests the most accurate fault category, and learns from user corrections over time. 麻豆原创 Cloud Application Programming Model provides the secure foundation, 麻豆原创 HANA geospatial content supports asset location intelligence, and AI models process text and images using 麻豆原创 HANA Cloud vector engine for similarity matching.

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Results demonstrate substantial operational impact. AURA delivers 80% faster fault reporting, fewer data entry errors and misclassifications, and improved response times. For the customer, this translates to safer infrastructure, reduced operational costs, and a future-ready foundation for predictive maintenance. The response validated the approach: the customer loved the proof of concept and agreed to proceed with AURA as an official project.

Beyond defect detection, AURA lays the groundwork for scalable AI asset intelligence. Future phases include building a knowledge graph to link asset relationships, a data product integrated into 麻豆原创 Business Data Cloud for advanced reporting, and a self-learning model that continuously improves accuracy. This creates a repeatable, cost-efficient framework adaptable across industries.

The solution embeds responsible AI principles from inception. The model uses customer-specific historical data to prevent bias, includes human review before submission, and explicitly handles uncertainty to avoid hallucinations. It ensures transparency and compliance with 麻豆原创’s responsible AI framework while empowering human decision-makers.

鈥淲e believe the future of AI is not replacing people, but elevating them,鈥� said Ruth Peng, AI specialist from 麻豆原创 HANA ANZ. 鈥淎URA equips every engineer in the field, from junior to expert, with the confidence to perform at their best.鈥�

If approved by shareholders and assuming the same level of treasury shares as of December 31, 2025, the total amount distributed in dividends would be approximately 鈧�2.919 billion (2024: 鈧�2.743 billion), representing a pay-out ratio of 40.7% (2024: 52.0%).

麻豆原创 believes that its shareholders should benefit appropriately from the profit the Company made in 2025. The Company鈥檚 dividend policy is to pay a dividend totaling 40% or more of Non-IFRS profit after tax.

The following dates are relevant for the dividend payment:

• Record date for dividend payment: May 5, 2026
• Ex-dividend date: May 6, 2026
• Payment date: May 8, 2026

Note to holders of 麻豆原创 ADRs (American Depositary Receipts):

One 麻豆原创 ADR represents one 麻豆原创 SE share. The final dividend amount per ADR is dependent upon the euro/U.S. dollar exchange rate. Since 麻豆原创 SE pays cash dividends on the ordinary shares in euro, the exchange rate fluctuations will affect the U.S. dollar amounts received by holders of ADRs. The final dividend payment by 麻豆原创 SE to the depositary bank is scheduled for May 8, 2026 . The depositary bank will then convert the dividend payment from euro into U.S. dollars as promptly as practicable.

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

For more information, financial community only:
Alexandra Steiger +49 (6227) 7-767336 investor@sap.com, CET
Follow 麻豆原创 Investor Relations on LinkedIn at .

For more information, press only:
Marcus Winkler, +46 (6227) 7-67497, marcus.winkler@sap.com, CET
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

The first category, “Scaling Innovation,” honors project teams that excel in innovation, align with 麻豆原创’s strategic priorities, and demonstrate significant and sustainable impact on the company. The winners will be announced during the award ceremony on March 26, 2026.

麻豆原创 Joule for Developers, ABAP AI capabilities

As organizations worldwide accelerate their transition to 麻豆原创 S/4HANA, one reality remains unchanged: ABAP continues to power the core of 麻豆原创鈥檚 technology and the mission鈥慶ritical business processes that run on it. At the same time, developers working with this backbone technology have long lacked the modern AI鈥慸riven tooling available in other programming ecosystems鈥攁n issue that becomes even more pressing during large鈥憇cale transformation projects.

This gap is precisely what 麻豆原创 Joule for Developers, ABAP AI capabilities addresses. As part of the broader Joule generative AI portfolio, it brings AI capabilities tailored for ABAP development directly into the hands of development teams. Its mission: to modernize the developer experience of writing, understanding, and maintaining ABAP code and to dramatically accelerate innovation at enterprise scale.

麻豆原创 Joule for Developers, ABAP AI capabilities is natively integrated into the ABAP development tools. It supports developers in a hybrid approach that utilizes a large language model fine-tuned by 麻豆原创 data scientists on millions of lines of ABAP code, along with commercial models augmented with context derived from decades of 麻豆原创 expertise. This equips developers with specialized capabilities covering everyday tasks like predictive code completion, unit test generation, real-time explanation, and chat-based assistance鈥攕ignificantly boosting productivity and developer satisfaction.

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Complementing this, ABAP AI for custom code migration redefines how organizations approach the complex task of revamping legacy custom code from 麻豆原创 ERP Central Component to 麻豆原创 S/4HANA. What once required weeks of manual analysis can now be accomplished in hours, with AI explaining legacy logic, highlighting needed adaptations, and generating migration proposals. Integrated into the Custom Code Migration app on 麻豆原创 Business Technology Platform (麻豆原创 BTP), it empowers project managers and consultants to better scope work packages and plan code migration project timelines with far greater accuracy.

麻豆原创 Joule for Developers, ABAP AI capabilities already serve thousands of developers across more than 280 customers, 470 partners, and 6,500 internal ABAP developers, with adoption growing rapidly inside 麻豆原创 and across the ecosystem. Evolving from a 2023 proof鈥憃f鈥慶oncept to enterprise availability in 2025, the project stands as a testament to what cross鈥憃rganizational collaboration between ABAP, AI, and 麻豆原创 S/4HANA teams can achieve鈥攂ringing innovation to one of 麻豆原创鈥檚 most essential developer communities.

Team lead Jasmin Gruschke, AI architect and project expert, describes the extraordinary team spirit: 鈥淯nited by a shared vision and customer dedication, we poured our collective energy and dedication into bringing an extraordinary idea to life, demonstrating that, together, we can turn visionary concepts into remarkable realities.鈥�

麻豆原创 Document AI

Modern enterprises face a growing obstacle in an increasingly data鈥慽ntense world, reflected in the rapid proliferation of unstructured business documents. From invoices and purchase orders to contracts and shipping papers, companies are drowning in information that demands time鈥慶onsuming manual processing. 麻豆原创 Document AI tackles this challenge head鈥憃n by transforming the way enterprises extract, process, and act on document鈥慴ased data.

Today, more than 30,000 customers rely on the solution to process billions of documents, embedded seamlessly across 麻豆原创鈥檚 core applications. 麻豆原创 Document AI delivers enterprise鈥慻rade automation without costly integrations or extensive model training, enabling businesses to accelerate workflows, reduce errors, and improve decision鈥憁aking at scale. Real鈥憌orld customer data shows the tangible impact: automated document processing powered by 麻豆原创 Document AI generates an estimated 鈧�2.6 billion in annual business value.

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麻豆原创 Document AI is now natively integrated into 32 business processes across 麻豆原创 S/4HANA, 麻豆原创 Business Network, 麻豆原创 Concur solutions, 麻豆原创 Fieldglass solutions, 麻豆原创 SuccessFactors solutions, the 麻豆原创 Customer Experience portfolio, and 麻豆原创 BTP, with dozens more use cases in development. This deep embedding of 鈥渆veryday AI鈥� into products that are already in use by customers is a key driver of adoption across 麻豆原创鈥檚 global installed base.

The technology behind the solution sets new industry benchmarks. 麻豆原创 was among the early innovators in schema-based zero-shot document processing, an approach that enables AI systems to understand complex documents without task-specific retraining, and which is now widely adopted across the AI ecosystem. Even before the rise of large language models, 麻豆原创 researchers advanced the field with award-winning and trend-setting papers such as CharGrid, BERTgrid, and Charmer, AI methods designed to help computers understand documents.

The team continues to innovate with AI that learns instantly from user feedback, 鈥渟ees鈥� and interprets documents visually, and understands content well enough to take intelligent actions on it. Their next generation of generative AI models now support over 110 languages. Building on these innovations, platform usage on 麻豆原创 BTP for custom document automation has increased 285-fold since 2020, underscoring how developers worldwide are leveraging this technology to streamline business processes. Next, 麻豆原创 Document AI will launch reusable tools that empower AI agents to handle complex document workflows across industries. As unstructured data and diverse document types become central to business processes, demand for smarter, faster, and more adaptable document understanding solutions has never been higher.

Tobias Weller, chief product owner and team lead, states: 鈥淲e built 麻豆原创 Document AI to deliver measurable business value at global scale, securely, responsibly, and embedded in everyday processes, demonstrating 麻豆原创鈥檚 ability to operationalize AI at massive scale.鈥�

麻豆原创 SuccessFactors Learning: GenAI Content Generation

With AI reshaping work at unprecedented speed, organizations face a dual challenge: mastering new skills and managing overwhelming amounts of information. 麻豆原创 SuccessFactors Learning: GenAI Content Generation is a game-changing capability designed to streamline, accelerate, and scale how learning content is produced across the enterprise.

The new capability leverages advanced large language models (LLMs) to convert simple prompts or uploaded files into complete, compliant learning experiences in minutes. What previously required days, weeks, or even months, can now be accomplished almost instantly. The system generates course outlines, quizzes, interactive elements, summaries, and assessments鈥攁ll tailored to the user鈥檚 input and organizational context.

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A key innovation lies in its multi鈥慙LM orchestration, enabling dynamic selection and combination of specialized models. This ensures high accuracy, domain relevance, and enterprise鈥慻rade content governance. Real-time multilingual translation allows learning teams to launch global courses simultaneously, while AI-based skill extraction automatically aligns content with workforce development strategies.

Early validation shows organizations can produce learning content five times faster, dramatically reducing costs and enabling teams to respond more quickly to shifting skill demands. Subject-matter experts throughout the organization can now create content and share knowledge more effectively鈥攚ithout requiring instructional design expertise. By transforming knowledge into structured, scalable learning experiences, the capability helps organizations strengthen agility, boost employee engagement, and ensure continuous upskilling across the enterprise.

Team lead Neha Dhawan, principal product manager, 麻豆原创 SuccessFactors Learning, describes the impact of the project: 鈥淲e鈥檙e not just building technology, we鈥檙e building possibilities鈥攆or admins to move faster, for managers to better support their teams, and for learners to experience content that feels personal and meaningful. If we can make learning more accessible and inspiring, then we鈥檝e created something that truly matters.鈥�

At a glance

• 麻豆原创 meets revenue and exceeds non-IFRS operating profit and free cash flow outlook for FY2025
• Total cloud backlog up 22% and up 30% at constant currencies
• Current cloud backlog up 16% and up 25% at constant currencies
• Cloud revenue up 23% and up 26% at constant currencies in FY2025
• Cloud ERP Suite revenue up 28% and up 32% at constant currencies in FY2025
• Total revenue up 8% and up 11% at constant currencies in FY2025
• IFRS operating profit up 111%, non-IFRS operating profit up 28% and up 31% at constant currencies in FY2025
• 麻豆原创 announces a new, two-year share repurchase program with a volume of up to 鈧�10 billion

Christian Klein, CEO:

鈥淨4 was a strong cloud quarter, with bookings resulting in 30% Total Cloud Backlog growth to a record 77 billion Euros. The significant Current Cloud Backlog growth in Q4 has laid a strong foundation for accelerating Total Revenue growth through 2027. 麻豆原创 Business AI has become a main driver for growth as it was included in two thirds of our Q4 cloud order entry, combined with strong AI adoption across the ERP Suite.鈥�

Dominik Asam, CFO:

鈥淲e closed 2025 on a high note, delivering strong operating profit and free cash flow ahead of our expectations. This performance reflects focused execution, financial discipline, and the continued trust our customers place in us as the North Star for their digital transformation. As evidenced by continued strong growth well ahead of the market in SaaS and PaaS, and our ability to bring such growth down to the bottom line and Free Cash Flow, we are confident that our strategy and operational discipline will continue to drive long-term value creation.鈥�

For more information, press only:
Marcus Winkler, +46 (6227) 7-67497, marcus.winkler@sap.com, CET
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

For more information, financial community only:
Alexandra Steiger, +49 6227 7-60437, alexandra.steiger@sap.com, CET

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Sovereignty is becoming a defining factor for organizations in the public sector and regulated industries. It is the foundation for adopting AI in a trusted, responsible way 鈥� and for driving meaningful digital transformation.

At the World Economic Forum Annual Meeting 2026 in Davos, 麻豆原创 executives Christian Klein and Thomas Saueressig, Chairman of the Supervisory Board of 麻豆原创 SE Pekka Ala-Pietila, along with global business leaders Dr. Ferri Abolhassan and Taha Bawa all share insights on how full-stack sovereignty empowers organizations and how trust and data control fuel responsible AI adoption.

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AI is transforming how work gets done, but only when humans remain at the center.

麻豆原创 takes an AI鈥慺irst, suite鈥慺irst approach, embedding AI directly into business processes to help drive productivity, profitability, and growth.

麻豆原创 executives Christian Klein, Gina Vargiu-Breuer, and Dominik Asam, along with Snowflake CEO Sridhar Ramaswamy and Goodwall CEO Taha Bawa, share their insights on the importance of AI in business transformation during the World Economic Forum Annual Meeting 2026听in Davos.

Recent  shows that almost all organizations now use AI in some form, yet most are still at the beginning of scaling it responsibly and effectively. At the same time, there is no question that technological change continues to happen at a remarkable pace, and it demands careful guidance through constant organizational transformation, strong leadership, and the key ability to learn and unlearn.

I am convinced that the future will not be human versus AI, despite this still-dominant narrative. It will be determined by how effectively human insight, judgement, and expertise shape AI鈥檚 integration into work and society. The real opportunity lies in combining human and AI across creative and analytical domains, applying the right competencies in the right context.

Built on trust and ethical intent, AI can amplify human potential while inevitably transforming certain roles and tasks. The Intelligent Age is not about technological dominance, but about purposeful progress through human-AI collaboration.

The rise of human-AI power couples

Imagine working with a new colleague who has not been trained in a classroom but by algorithms processing vast datasets. Simply put, this AI teammate delivers speed, scale, and precision while you bring judgement, context, and creativity. Together, you achieve outcomes neither could deliver alone.

This is already happening across industries. The real differentiator is how well humans and intelligent systems complement each other鈥檚 strengths鈥攎ainly combining AI鈥檚 capacity for data-driven execution with human adaptability and vision. These human-AI power couples are becoming a new source of competitive advantage, able to solve problems faster, spot opportunities earlier, and innovate more boldly.

Yet this potential only materializes when people trust the AI tools they use: trust built not just on transparency, but on daily experience of systems that help them succeed.

Designing the new architecture of work

To set these human-AI power couples up for success, organizations must rethink the very architecture of work. Trust and collaboration are not enough if the underlying structures remain rigid. Traditional roles and hierarchies cannot keep pace with continuous technological change. Work will become increasingly fluid, shaped by skills, collaboration, and shared intelligence. Our time demands adaptive organizations that continuously learn and enable their teams to take on new challenges as they arise.

Consequently, this shift also places new expectations on leaders. As AI progresses, human leadership becomes increasingly important, not less. Leaders must design environments where human and artificial intelligence reinforce each other, and they must actively drive the effective use of AI to deliver business outcomes. This requires adopting a new model, in which leaders fluently manage integrated systems of people and AI agents. They are accountable not only for their human teams鈥� performance, but also for the limitations of the AI models they deploy. This means creating a working environment where experimentation is encouraged and where people feel supported as their roles evolve.

As shown in 麻豆原创鈥檚 own , employees express growing openness toward AI-enabled coaching and support. When AI takes on parts of the coaching role, leaders must focus on what only humans can provide: context, empathy, and the ability to inspire. AI can track progress, but it cannot build trust or shape culture.

The human skills that will shape the Intelligent Age

As humans and intelligent systems collaborate more closely, the skills people need will also continue to evolve. Research from the  and the  shows that skills have a shorter lifespan than ever before. Traditional job profiles no longer keep pace. The real differentiator is how quickly people can learn and keep up as technology advances.

A skills-led organization takes a holistic view of employees鈥� skills across the entire employee life cycle鈥攆rom recruiting and learning to talent development and succession management. Its defining capability is the ability to adapt with speed to external changes and disruptions. A company can adjust required skills almost in real time. This is a prerequisite to staying competitive and responding quickly to customer and market needs.

AI is the catalyst for this adaptability: it identifies skill gaps in real time, personalizes learning journeys, and enables talent to move fluidly to where it is most needed. This turns skills management from a static process into a dynamic system, preparing a workforce that evolves alongside technology rather than being overtaken by it.

Culture as the true algorithm

At the same time, culture becomes equally decisive. Technology may accelerate change, but culture determines its impact. Responsible AI adoption depends on strong cultural foundations. A culture of trust enables people to take ownership and try new approaches without fear of failure. The goal is to have a workforce with a true growth mindset. A mindset that is defined by the inner drive to grow turns change from uncertainty into progress. It is the ability to learn and unlearn, to let go of outdated approaches and embrace new ones.

In fast-moving industries like technology, the pace of transformation is beyond any single person鈥檚 control; what can be shaped is how we respond to it. When curiosity and adaptation become a constant core element of organizational agility, change is met with confidence.

Building inclusive and forward-looking societies

When such strong organizational cultures guide responsible AI adoption, their influence naturally extends beyond the workplace, shaping how technology transforms societies, economies, labor markets, and education systems. Whether this shift leads to broader opportunity or deeper inequality depends on the decisions we make now.

AI is already widening access to learning, democratizing coaching, creating more opportunities, and enabling people to focus on meaningful, uniquely human work. The challenge now is to scale these gains, so the Intelligent Age drives shared progress鈥攏ot deeper inequality鈥攗nder a responsible, human-centric approach.

What matters now

In the Intelligent Age, technological progress will not wait鈥攏or should it鈥攂ut it does require leaders to redesign how work and organizations function so that human and artificial intelligence advance together.

This demands a radical rethinking of structures, skills, and leadership models to match the pace of innovation. Three imperatives stand out.

• Design for trust: Ensure transparent governance and explicit human accountability, embedded in every stage of AI design; this is essential to building trust in human-AI collaboration.
• Build human capability: Make continuous learning, upskilling, and mobility the default, powered by AI insights that connect talent to opportunity in real time.
• Lead with humanity: Anchor empathy, purpose, and ethical judgment in every decision.

Technology can amplify performance and even inspire to think out of the box, but only when guided by clear intent and values. The future will favor organizations that reimagine work at the speed of technology鈥攁nd keep humanity at its core.

AI will accelerate our potential, and while technology鈥檚 advance is largely unstoppable, it is our values and leadership that will determine how we respond to and guide its impact. AI without humanity is simply incomplete.

Gina Vargiu-Breuer is chief people officer, labor director, and a member of the Executive Board of 麻豆原创 SE.

.

As companies and governments face challenges around sovereignty, security and competitiveness, they need to embrace approaches that initially appear contradictory: investing boldly despite limited resources, sharing data while protecting it and competing while collaborating. These are not contradictions 鈥� this is the new operating model.

Against this backdrop, it becomes clear that organizations must adopt a three-pillar approach to navigate this new normal of paradoxes.

First, they must ground themselves in flexible digital foundations; second, embed AI deeply and responsibly into their operations; and third, view collaboration as a strategic advantage rather than a compromise.

These principles form the backbone of a sustainable way of working in the Intelligent Age, where progress depends on navigating paradoxes with agility and shared purpose.

Laying the foundation for flexibility

Progress is moving at breakneck speed. Technologies that seemed futuristic yesterday are mainstream today and by tomorrow, they could even be obsolete. To keep pace, organizations need a foundation that is rigid but adaptable 鈥� a platform that can evolve as quickly as the world around it.

That foundation is the cloud. A cloud migration is more than an IT project: it is the digital foundation for a thorough modernization of the entire enterprise, for moving from 鈥済ood 鈥渢o 鈥済reat.鈥�

Modern cloud infrastructure enables data, applications and AI to interoperate seamlessly, creating an environment where innovation can flourish. It accelerates the deployment of software updates and new applications, reduces complexity and provides the scalability needed to respond to shifting demands.

True flexibility, however, goes beyond technology. Organizations must foster a mindset that embraces change, encourages experimentation and prioritizes resilience over perfection. This means empowering teams to adapt quickly, learn continuously and view change as an opportunity rather than a threat.

Drive AI innovation on your terms

As AI rapidly reshapes how we live, study and work, no organization can afford to ignore it, yet many still have questions about how to apply it.

In the business-to-business realm, AI cannot be treated as a standalone technology. To unleash its full potential, AI must be deeply embedded in business processes. This requires three pillars:

• Modern cloud software
• Advanced data management
• A consistent stack of AI technologies

Companies that move from legacy on-premises software to integrated cloud applications unlock AI鈥檚 ability to access, understand and facilitate transactions across the enterprise. This enables AI agents to function as digital coworkers, capable of executing complex workflows spanning the business.

The power AI offers is undeniable and in today鈥檚 volatile world, this often leads to questions around digital sovereignty. True digital sovereignty is about maintaining control over critical data and assets while leveraging the best technologies available in line with national interests.

Data protection and compliance are non-negotiable. Companies and governments must ensure that sensitive information remains under appropriate jurisdictional control.

Internationally aligned sovereignty standards 鈥� such as ISO (鈥嬧�婭nternational Organization for Standardization) and IEC (International Electrotechnical Commission) 鈥� would enable secure, compliant scaling across borders, unlocking the full potential of AI without compromising trust.

Not all data requires the same level of protection. Information essential to national security or public safety requires the highest levels of control. At the same time, less sensitive data can be managed in trusted cloud environments that comply with recognized cybersecurity standards.

This nuanced approach allows organizations to balance innovation with responsibility.

Compete with collaboration

The paradox of competition and collaboration is perhaps the most striking of all. In a hyperconnected world, no company or government can tackle today鈥檚 challenges alone. Cybersecurity threats, climate change and economic inequality are global issues that demand collective solutions.

The competitive advantage now lies in partnerships 鈥� across industries, sectors and borders. Public-private collaboration is essential to co-create AI use cases, build open ecosystems and invest in digital education. Such partnerships are strategic imperatives that strengthen our society and our economy for long-term growth.

Collaboration also extends to governance. Establishing shared frameworks for ethical AI, data privacy and sustainability will require dialogue among stakeholders with competing interests. Yet, this dialogue is the cornerstone of progress.

Dialogue: the operating principle

While the opportunities AI provides are immense, they are by no means guaranteed. The determining factor will be our ability to engage in meaningful dialogue 鈥� as companies and governments, technology experts and policy-makers, innovators and citizens.

In the Intelligent Age, the question is not whether we will face paradoxes, but how we face them. Dialogue must be our operating principle 鈥� the means through which we reconcile paradoxes, build trust and chart a course toward shared prosperity. The future will belong to those who embrace complexity, act with courage and collaborate across divides.

Christian Klein is CEO and member of the Executive Board of 麻豆原创 SE.

.

“David鈥檚 deep understanding of our North American markets and strategic vision will accelerate 麻豆原创鈥檚 momentum in this geography as we continue to empower businesses with AI embedded in mission critical applications and powered by unified data to drive real business outcomes,” said Jan Gilg, Global President of Customer Success & Americas and member of the Extended Board of 麻豆原创 SE. 鈥淲ith his appointment, we are bringing special focus and extra leadership capacity to 麻豆原创鈥檚 most important growth market.鈥�

Robinson has 22 years of 麻豆原创 experience and proven leadership across multiple business functions. Most recently serving as president and chief revenue officer for Cloud ERP and acting managing director for 麻豆原创 U.S. Public Services, he has been instrumental in driving 麻豆原创鈥檚 and customers鈥� cloud transformation strategies. His 麻豆原创 career includes leadership roles as senior vice president for RISE with 麻豆原创, global vice president and managing director, COO for Customer Success, and regional vice president for business finance in North America. Earlier in his career, he served as chief innovation officer for public services and led industry advisory, value advisory, and product engineering teams at 麻豆原创 Labs.

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Media Contact:
Victoria Dixon, +1 (703) 288-6020, victoria.dixon@sap.com, ET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.听 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

At 麻豆原创, we act on our purpose to help the world run better and improve people鈥檚 lives through a responsible, people鈥慺irst approach to business.听

As a global technology leader, 麻豆原创 recognizes that its operations, business relationships鈥攊ncluding those with suppliers, partners, and customers鈥攁nd the solutions it delivers can impact people and their rights. This impact can be both positive and negative as well as direct and indirect.

麻豆原创 has embedded human rights into its corporate sustainability strategy and in company governance, processes, policies, and engagement across the entire value chain.听

From strategic commitment to culture 

To ensure that 麻豆原创’s due diligence remains effective, the Human Rights Office within the Corporate Sustainability organization collaborates with the Human Rights Steering Committee and relevant Board areas. Ultimate oversight rests with the Executive Board of 麻豆原创 SE.

This governance model provides the foundation for making human rights a shared, cross-functional responsibility rather than a standalone initiative. It translates into collaboration across the business:听 the central human rights team working with People & Culture organization to ensure that all employees receive a living wage or to embed safeguards against child and forced labor in recruitment and people management processes.

Beyond formal structures, it is essential that all employees embrace respect for people and their rights as part of 麻豆原创鈥檚 culture and as a guiding principle in interactions with colleagues, business partners, and the communities in which 麻豆原创 operates. Tailored capacity-building for critical roles for example in procurement, complemented by awareness sessions for all employees, helps us to get there by strengthening the understanding that day-to-day business activities influence human rights and that any adverse human rights impacts must be proactively identified and addressed.

鈥淲hat began as policy commitments is becoming part of how we operate: step by step. It takes time and effort to shift from focusing solely on 鈥榬isks to 麻豆原创鈥� to adding the consideration of 鈥榬isks to people鈥� in our strategic and daily business decisions.鈥�

Stephanie Raabe, Office of Human Rights and AI Ethics, 麻豆原创

Respecting human rights across the value chain

Turning commitment into practice requires structure across the business. 麻豆原创 operates within a global ecosystem鈥攖ens of thousands of suppliers, hundreds of thousands of customers, and millions of users鈥攚here every connection carries both opportunity and responsibility.

To meet this responsibility, 麻豆原创 runs a aligned with the UN Guiding Principles on Business and Human Rights, designed to identify, prevent, mitigate, and remedy potential impacts on people across its operations and relationships. The program鈥檚 core components include:

• Ongoing risk assessment to identify and prioritize potential impacts on people
• Preventive and remedial action embedded in policies, business processes, supplier and partner requirements, training, and targeted engagement
• Speak Out at 麻豆原创, an independent, multilingual reporting channel available 24/7 to employees and external stakeholders
• Transparent communication through the 麻豆原创 Integrated Report and, its Modern Slavery Statements, and other channels

Across the value chain, 麻豆原创 focuses on its:

• Supply chain, setting clear expectations and contractual requirements to uphold human rights and labor standards, applying responsible sourcing practices, and engaging with selected high-risk suppliers regarding living wages.
• Operations, focusing on ensuring non-discrimination, providing an inclusive, safe, and health-promoting workplace, maintaining fair recruitment and employment practices, and safeguarding confidential channels to raise concerns.
• Products and services, advancing ethical AI by applying the , as well as requiring that every AI use case undergo an AI ethics assessment to help prevent discrimination and ensure alignment with its principles.

鈥淎I unlocks great potential for businesses, governments, and society, but also creates economic, political, and societal challenges depending on how it is used. For that reason, the human rights-centered 麻豆原创 Global AI Ethics policy sets clear ethical standards for developing and applying AI, ensuring we create human-centered solutions that respect people and augment human capabilities.鈥�

Vikram Nagendra, Office of Human Rights and AI Ethics, 麻豆原创

Continuously striving for progress  

Human rights due diligence is a journey of continual improvement. 麻豆原创 regularly reviews the effectiveness of its human rights due diligence system to assess how well salient impacts are addressed.

While mitigation measures in 麻豆原创鈥檚 own operations have proven effective so far, these reviews have also highlighted the need to deepen our understanding of supply chain risks and to strengthen actions specifically aimed at addressing them. As a company, we also recognize the need to make our grievance channel more accessible to value chain workers, a challenge currently addressed through a pilot program.听

To remain transparent and accountable, 麻豆原创 has published a second , alongside the latest Modern Slavery Reports and Human Rights chapter in the .

Looking ahead: Human rights as a shared responsibility  

In a rapidly evolving world, new regulations, emerging technologies, and rising societal expectations raise the bar for responsible business. Running an effective and efficient human rights due diligence system helps 麻豆原创 stay ahead and mitigate legal, operational, and financial risks, while strengthening its reputation and leadership in ethical business practices. This approach builds trust with customers, partners, investors, and other stakeholders.

Most importantly, it empowers 麻豆原创 to uphold and further human rights, a principle reaffirmed on this day.听

鈥淗uman Rights Day 2025 is a moment to celebrate progress, but also to recognize that the journey goes on. With the ambition to foster a just and inclusive economy where people and technology thrive together, 麻豆原创 will continue to engrain human rights into how we operate and innovate鈥�

Matthias Medert, Global Head of Sustainability, 麻豆原创

Paola Eugenio is a member of the Corporate Sustainability team at 麻豆原创.

But don鈥檛 worry! This doesn鈥檛 necessarily mean buying everyone in the world a present. Truly making an impact is an easy thing that can start with the decisions you make, and the can help you there. 

What if the coffee you鈥檙e gifting also encourages seniors to learn new skills and prevent their feeling of isolation? Or the sustainable pullover you find protects a UNESCO heritage skill, embroidered by women who are economically disadvantaged? Would you like to receive handcrafted, artisanal d茅cor, knowing that its purchase sent life-saving supplies to children in need? The 麻豆原创 community holiday gift guide contains more than a hundred gift-giving options that can make these dreams a reality. 

We know it can become difficult to navigate holiday shopping. Thus, the 麻豆原创 community holiday gift guide is a curated list of more than 200 organizations that not only ensure high-quality goods and services but also focus their profits into increasing opportunities in their communities and ecosystems. 

As consumers, we know that our choices carry ripple effects: we buy what we support. By听purchasing听products from these听small听businesses,听you听aid听in their听persistence听and innovation. You听contribute to听麻豆原创鈥檚 mission of accelerating听impact听businesses and听the development of听skills.听You听show that you are a part of a system that values听inclusivity,听sustainability,听补苍诲听morality.听

Peruse and听make听a small decision that goes a long way.听Feel free to share the guide with听your听networks听and inspire them to听consider听the power of impact听businesses, and听use the hashtag #麻豆原创4Good on social media.听

Here鈥檚 to a gift that makes everyone smile鈥攆rom the supplier鈥檚 beneficiaries down to your chosen recipient. With more intentional and sustainable gift giving, we can help the world run better, together. 

Mia Naval and Franziska Holstein are part of the Social Responsibility, Inclusion, & Commmunities Team at 麻豆原创.

麻豆原创 now unites all existing milestones under a single strategic framework: a sovereign AI and cloud offering designed for Europe. 麻豆原创 now offers a truly full-stack sovereign cloud offering, empowering customers to select the right level of sovereignty and deployment for their needs, whether in 麻豆原创鈥檚 own data centers, on trusted European infrastructure or as a fully managed solution on-site.

EU AI Cloud supports EU data residency and full sovereignty, helping ensure that every organization can meet its unique regulatory and operational requirements.

Cohere: Unlocking Sovereign, Agentic and Multimodal AI Capabilities for European Enterprises

麻豆原创 and Cohere are joining forces to deliver frontier agentic AI capabilities with Cohere North, extending existing state-of-the-art multimodal AI capabilities through EU AI Cloud and sovereign offerings. Cohere North will be integrated into 麻豆原创 Business Technology Platform (麻豆原创 BTP), enabling customers with data residency constraints across industries to build robust, production-ready AI into their core business processes. Together, 麻豆原创 and Cohere will help enterprises unlock deeper insights, more accurate decision support and more intelligent automation across complex workflows without compromising on sovereignty, compliance or performance.

A Strong and Growing Ecosystem

EU AI Cloud is powered by a strong and growing ecosystem of leading European and global partners. By integrating advanced AI models and applications from partners such as Cohere, Mistral AI, OpenAI and others directly into 麻豆原创 BTP, EU AI Cloud delivers a pathway for building, deploying and scaling AI-powered applications. Customers can consume these partner offerings as SaaS, PaaS or IaaS, and deploy them flexibly across 麻豆原创鈥檚 own infrastructure or trusted European partners.

This collaborative approach ensures that European enterprises and public sector organizations benefit from the latest AI innovations securely, in full compliance with European standards and with the sovereignty and flexibility they require.

Deployment Choices for Every Security Profile

EU AI Cloud offers flexible deployment through 麻豆原创 Sovereign Cloud, giving customers full control across infrastructure, platform and software tailored to their regulatory and operational needs. AI models run on 麻豆原创鈥檚 software abstraction layer (麻豆原创 Cloud Infrastructure + 麻豆原创 BTP) in European data centers, ensuring compliance and independence from U.S. hyperscalers.

• 麻豆原创 Sovereign Cloud on 麻豆原创 Cloud Infrastructure (EU): 麻豆原创鈥檚 Infrastructure-as-a-Service (IaaS), developed with open-source technologies and operated within 麻豆原创鈥檚 European data center network. All data remains within the EU to ensure compliance with European data protection regulations.
• 麻豆原创 Sovereign Cloud On-Site: 麻豆原创-operated infrastructure offering within a customer-owned or customer-selected data center. It provides the highest levels of data, operational, technical and legal sovereignty while maintaining 麻豆原创 cloud innovation and architecture.
• Selected Hyperscalers per Market: For customers that choose to run 麻豆原创 commercial SaaS on global cloud providers, with sovereignty features as required.
• Delos Cloud: A secure and sovereign cloud solution in Germany, designed to support the public sector鈥檚 transformation and meet country-specific sovereignty requirements.

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About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
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For 麻豆原创 Design, this mindset has been a guiding principle that informs how we build experiences for businesses globally.

As part of my , I had the opportunity to speak with Nisha Balaraman, a user researcher here at 麻豆原创. Our conversation took a deep dive into the essential role of user perspectives in shaping the design process.

While her career began in cognitive science and human-computer interaction, Nisha has taken a nonlinear path to user research by moving through content strategy and product management first. Since Nisha has always been passionate about research and design, her focus on the craft has stemmed from a curiosity of understanding people鈥檚 interactions with different products and hearing their stories.

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Listening as the foundation of design

For me, one of the highlights of our discussion was when I asked Nisha to explain user research in terms that a six-year-old could understand. She likened the process to watching a child play with their favorite toy, understanding why they are playing with that game, observing how they interact with it, and what causes their frustration. This outlook mirrors the design process of observing users in their own environment and then taking those insights back to make the next version even better.

This conversation brought me back to a time earlier in my career when I had to explain user research to my grandmother. She was a great chef who got a lot of joy from feeding her family. I explained that my work was like asking people what they loved about a dish and refining the recipe to just for their preferences.

At 麻豆原创, we aim to use this same approach.听 We play, listen, and experiment, always with the end user in mind. It鈥檚 about pinpointing the things that we can add to products and solutions that will make it sticky for users to use it more and more. For example, initiatives like the makes customer feedback an integral part of the user experience, keeping real user voices at the center of how we design and build at 麻豆原创.

Observing real users in their context

This mindset is essential as we navigate the rapidly evolving landscape of enterprise technology. User expectations have been shifting, and our role as designers is to meet those expectations with solutions that come from a thoughtful understanding of their needs.

Relating to shifting user expectations, Nisha shared her work on redesigning a travel and expense homepage at 麻豆原创 Concur, where observing users in their own context helped the team strike the right balance between helpful personalization and respecting user privacy.

She watched users search for travel options, seek assistance, and interact with the homepage, and took note of those insights. Seeing firsthand how people were using their expense and travel page helped Nisha see where personalization enhanced the experience and where it crossed into intrusion. It was important for her to see users in action and get customer feedback in their context and habitat.

Real user feedback provides critical guidance on creating solutions that are both effective for executing process and intuitive for users.

Diversity as the secret sauce

We also discussed the challenges and rewards of inclusive research. Building global, universal experiences means actively seeking diverse perspectives, even when recruiting participants is tough or deadlines loom large.

Having a diverse set of participants can mean different things depending on the project. It can be where the participant is from, their level of expertise, their professional background, or a few other characteristics. Despite these obstacles, the payoff is worth it. One of our jobs in the 麻豆原创 Design organization is to build universal experiences, and for this diversity can be the secret sauce behind meaningful experiences.

These principles are reflected in our 鈥攁 testament to our commitment to making diversity the driving force in our design work and ensuring our solutions can support users across geographies, industries, and roles.

By listening attentively to our users, we can gain access to the insights that drive innovation in our products. My conversation with Nisha reaffirmed a core belief that thoughtful, inclusive user research isn鈥檛 just an add-on, it鈥檚 the foundation of better design.

At 麻豆原创, design is a form of play grounded in empathy, experimentation, and the voices of our users.

Arin Bhowmick is chief design officer of 麻豆原创.

Indeed, Lithuania is fertile ground for social enterprises and impact businesses. At the end of 2024, for the first time. The resulting report provided a comprehensive assessment of the current social enterprise environment in Lithuania and allowed for comparison with the 30 other European countries assessed. According to the ESEM report, there are about 200 social businesses in Lithuania currently, but the potential is 10 times that number.

鈥淎ccording to a done by LISVA (Lithuanian social business association) in 2022, each euro invested into social enterprises yields a net benefit of 鈧�0.63, with positive effects,鈥� Kristina Bal膷iauskait臈, local project manager for Pyxera Global, explained. 鈥淎pproximately 60% of social enterprises in Lithuania operate outside major cities, being active in smaller towns and rural areas. This contributes directly to strengthening local economies, creates new jobs for underserved populations, and helps reduce regional disparities in economic development and access to services.鈥�

As part of 麻豆原创 CSR鈥檚 mission of powering equitable access to economic opportunity, education and employment, and the circular economy, the pro bono portfolio works with social impact businesses that are pursuing innovative solutions to societal issues. The impact businesses gain access to private-sector professional expertise, the opportunity to address critical strategic challenges, advance their service provision, and facilitate transfer of skills and know-how to their staff.

For the 麻豆原创 Social Sabbatical program, 麻豆原创 employees are placed in highly diverse teams to apply their skills and professional expertise in a unique, short-term assignment, solving concrete strategic challenges for client organizations, developing leadership skills, and advancing 麻豆原创鈥檚 purpose to help the world run better and improve people鈥檚 lives. The program has been running since 2012, and in that time worked with 619 client organizations across 61 host countries impacting 7 million lives.

Lithuanian impact businesses

For one month, 11 麻豆原创 employees worked with four Lithuanian impact businesses to help address unique challenges.

Looptex

is a circular fashion solutions platform on a mission to drive sustainable solutions and inspire the world to rethink, re-love, and recycle textiles. The startup gathers used clothing and other textiles in Lithuania and prepares them for resale and upcycling to give them a second life, managing the entire process from collection to recycling. The re-loved pieces are available for sale through an online store and brick-and-mortar locations. The 麻豆原创 Social Sabbatical team helped optimize Looptex鈥檚 business model and processes, enabling it to grow and drive sustainability and social impact.

鈥淧articipating in the 麻豆原创 Social Sabbatical program was transformative for Looptex. We鈥檙e usually immersed in doing and building, but this program gave us the rare chance to pause, get outside expertise, map our processes, analyze stakeholders and flows, and strengthen our resilience,鈥� Erikas Marcinkevi膷ius, innovation project manager at Looptex, said. 鈥淔or an organization like ours, bringing something new to the market as a circular fashion platform, it was a huge boost to structure ourselves better at this early stage of the startup.鈥�

OSMOS

is a non-profit think-and-do tank that aims to become the leading hub for mutually-beneficial international partnerships in the Baltic States. Its Digital Explorers program fosters ICT talent exchange and cooperation activities between the Baltics and like-minded countries. Founded in 2015 as an Africa-oriented non-profit, OSMOS is now looking to bring its exchange expertise to other continents and countries. Working with the 麻豆原创 Social Sabbatical team, OSMOS was able to explore its options to scale its positive impact.

“Working together with [the 麻豆原创 Social Sabbatical team], we found the time to sit down and sketch out our future service portfolio aimed at the private sector,鈥� 沤ilvinas 艩vedkauskas, managing director at OSMOS, said. 鈥淎s a non-profit, we are used to complex grant writing and implementing projects with competing objectives. The 麻豆原创 Social Sabbatical pushed us to think in a stricter way and clarify what are the main private sector demands we ought to target transitioning to a social venture, diversifying our revenue streams, and continuing connecting IT companies and talents from emerging markets at a greater scale.”

Ukreate Hub

is a Vilnius-based initiative dedicated to displaced Ukrainians in Lithuania, equipping them with the knowledge, skills, networks, and tools they need to unlock their potential for the future of sovereign, democratic Ukraine. The community strengthens the concept that Ukrainians abroad are not passive recipients of aid, rather agents of change who are building communities, strengthening resilience, and shaping democratic futures even while displaced. After two years of functioning under and being funded by a larger NGO (Open Lithuania Foundation), Ukreate Hub is on a journey to become a fully independent, community-based NGO and scale its vital work for the Ukrainian community in Lithuania. The 麻豆原创 Social Sabbatical team helped Ukreate Hub develop a road map to accomplish just that.

鈥淭he 麻豆原创 Social Sabbatical gave us the time and support to deeply rethink our mission and strategic direction. Over the course of four weeks, the program became not only a period of transformation for Ukreate Hub, but also a powerful experience of personal growth. It allowed us to pause, reflect, find new sources of inspiration, and develop a clear plan for transforming Ukreate Hub into an independent organization鈥攁 step that will strengthen our capacity and long-term impact in Lithuania,鈥� Oleksandra Cherednichenko, project manager at Ukreate Hub, said. 鈥淲e also found wonderful friends and like-minded partners within the 麻豆原创 team. It was inspiring to combine business tools and approaches with the mindset of the non-profit sector鈥攁 true synergy of two worlds that opened new perspectives for collaboration and learning. We believe this experience will help us better support and empower the Ukrainian community in Lithuania, creating more opportunities for their growth and integration.鈥�

Women Go Tech

What began in 2017 as a mentorship program for women in Lithuania has grown into a non-profit organization on a mission to help women in the CEE region navigate towards careers in tech. offers courses and mentorship opportunities to its community of 29,000 women鈥攚hich only continues to grow. With the guidance provided by the pro-bono consultants as part of the 麻豆原创 Social Sabbatical initiative, Women Go Tech audited all its internal processes to identify opportunities for simplification and automation.

鈥淭his program gave us a much needed outside perspective that helped us see how we could work better together, share knowledge more openly, and solve problems faster,鈥� Liucija Pa啪arausk臈, operations manager at Women Go Tech, said. 鈥淭he experts confirmed things we already knew but also brought fresh, actionable recommendations with practical tools we can actually use. We realize it won鈥檛 be a quick fix鈥攊t will take 6 to 12 months to fully implement鈥攂ut we鈥檙e starting with small wins and building from there.鈥�

Cross-cultural exchange via skills-based volunteering

The 麻豆原创 Social Sabbatical program not only has clear benefits for the impact businesses, but for the 麻豆原创 employees involved as well. Long-term career impact, influence on personal life, growth of skills and knowledge, increased community engagement, and an improved sense of purpose are all reported consequences participants have shared.

According to the , 99% of participants agree that the program helped them learn valuable things about themselves personally, and 92% agree that the program prompted them to search for other ways to get engaged in local or international communities.

鈥淧articipating in the 麻豆原创 Social Sabbatical program was a transformative experience that challenged me to step outside my comfort zone and realize the power of collaboration and unlocking people鈥檚 hidden potential,鈥� reflected Anita Fava, part of the Lithuania team and a senior product learning specialist at 麻豆原创. 鈥淭his journey taught me that real growth comes when we dare to embrace uncertainty and lift each other up. It鈥檚 not just about helping or giving back鈥攊t’s about active listening, learning, growing together, and discovering new perspectives that shape not only our careers but our lives. By setting aside our egos, we open doors to possibilities far greater than ourselves, creating a wave of impact that reaches beyond what we could have imagined. I am deeply inspired and grateful for the privilege of being alive and contributing to something truly meaningful.鈥�

Gillian Hixson is an integrated communications specialist for 麻豆原创 News.

Top photo courtesy of Gillian Hixson

The collaboration will combine 麻豆原创 enterprise application expertise with France鈥檚 vibrant AI ecosystem to create secure, scalable, AI-driven sovereign cloud solutions that protect data and intellectual property while advancing Europe鈥檚 digital transformation. The announcement took place at the Summit on European Digital Sovereignty in Berlin, where France and Germany emphasized strengthening European innovation and competitiveness.

鈥淓urope鈥檚 competitiveness depends on its ability to innovate without compromise by combining technological excellence with full digital sovereignty,鈥� said Christian Klein, CEO of 麻豆原创 SE. 鈥淏y joining forces with France鈥檚 world-class AI ecosystem, 麻豆原创 is helping to build a trusted digital foundation for Europe where innovation is open, data is protected and technology truly serves people and progress.鈥�

Bleu and Delos Cloud: Franco-German collaboration supporting European digital sovereignty

In a volatile and dynamic geopolitical climate, Bleu and Delos Cloud have established a robust Franco-German alliance to safeguard Europe鈥檚 digital infrastructure. Bleu and Delos Cloud signed a mutual assistance commitment for technical and operational cooperation in extensive crisis and emergency scenarios. This includes technical and operational cooperation to help ensure rapid, coordinated crisis response, even in extreme scenarios, such as military conflict or cyberattacks.

This partnership includes enabling cross-border capabilities for early detection, analysis, defense and remediation of cyber incidents. By working together, Bleu and Delos Cloud strengthen Europe鈥檚 capabilities for resilience and digital sovereignty, supporting both crisis prevention and long-term stability.

Together with 麻豆原创, authorities and governments, Bleu and Delos Cloud are ready to make a central contribution to Europe鈥檚 digital sovereignty, helping ensure that critical infrastructure remains secure, resilient and under European control. Further details are available .

Capgemini: Driving Europe’s AI-driven digital and technology sovereignty

麻豆原创 and Capgemini are deepening their strategic partnership to strengthen cybersecurity and accelerate sovereign agentic AI-driven enterprise transformation solutions across Europe. Under the Franco-German industry alliance, both companies will sign a cooperation agreement and launch a Sovereign Technology Partnership, providing European organizations access to the spectrum of enterprise data management and migration services, cloud infrastructure and automation platforms, and agentic AI capabilities for European industries 鈥� including those in the public sector and regulated industries. By setting a new benchmark for trusted, compliant and resilient digital infrastructure, 麻豆原创 and Capgemini are helping enable European organizations to innovate securely and independently. Further details are available .

Mistral AI: Alliance for European sovereign AI

麻豆原创 and Mistral AI today announced an expansion of their strategic partnership to accelerate digital transformation and strengthen Europe鈥檚 technological sovereignty in artificial intelligence. The collaboration will provide organizations with the first full sovereign AI stack for Europe:

• Bringing together Mistral AI and 麻豆原创 products: 麻豆原创 will provide Mistral AI鈥檚 frontier AI, including Le Chat, through the sovereign AI Foundation on 麻豆原创 Business Technology Platform (麻豆原创 BTP). This joint offering will bring together the strengths of enterprise software and AI to deliver sovereign cloud solutions for Europe on sovereign AI data center. Mistral AI Studio will be integrated into AI Foundation, an 麻豆原创 solution empowering customers and partners to build and deploy sovereign cloud applications and AI agents securely, compliantly and at scale within their own environments. 
• Co-developing sovereign customer solutions: 麻豆原创 and Mistral AI will jointly design and develop industry-specific AI applications that leverage 麻豆原创鈥檚 technology leadership and Mistral AI鈥檚 expertise to solve complex engineering and R&D challenges and unlock new business value.

This joint effort is the next step to enabling sovereign AI across the continent on European terms. AI Foundation in 麻豆原创 Business Technology Platform serves as an integration layer that offers 麻豆原创 Business AI across virtually any infrastructure. Mistral AI and 麻豆原创 lay the foundation together with partners and endorsed by governments for scalable and compliant AI solutions in Europe, covering sovereign AI from the hardware to the platform and applications to the user interface.  

A dedicated sovereignty pillar will serve European public services and regulated sectors, starting in Germany — and extendible to a wide variety of industries. By integrating Mistral鈥檚 AI capabilities into 麻豆原创鈥檚 cloud infrastructure for Europe, the partnership enables secure, scalable AI deployments tailored to local requirements.

A unified vision for Europe鈥檚 digital sovereignty

These partnerships form a key part of 麻豆原创鈥檚 broader 麻豆原创 Sovereign Cloud solutions to strengthen Europe鈥檚 digital sovereignty and unlock the potential of AI. 麻豆原创 is accelerating its investment in European sovereignty, deploying the 麻豆原创 Cloud Infrastructure service across local data centers and allocating over 鈧�20 billion to sovereign cloud and AI solutions. By combining trusted governance and rigorous compliance with the ability to maintain control over data and assets while deploying some of the best available technologies on European terms, 麻豆原创 is creating a resilient digital foundation for governments, public institutions and enterprises under European control.

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About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

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The challenges facing businesses today demand fresh ideas, digital fluency, and bold thinking. These are the qualities youth leaders bring in spades. For more than 20 years, WAFF, co-founded by music legend Nile Rodgers and his lifelong partner Nancy Hunt, has mentored young leaders from more than 100 countries. Over the past decade, WAFF and 麻豆原创 have partnered to deepen that global impact, moving youth voices from symbolic gestures to central drivers of innovation.

From roundtables where teenagers challenge senior executives, to shaping initiatives at the UN Climate Change Conferences and the World Economic Forum annual meeting in Davos, WAFF and 麻豆原创 have developed a blueprint for embedding youth-led ideas into corporate strategy, supply chains, and culture while delivering measurable business and societal impact.

Here are five lessons from the collaboration on how intergenerational partnerships unlock value for both business and society.

1. Problems that span generations require leadership that does too

Traditional business models silo generations: executives design the strategy, then hand it down for others to execute. In today鈥檚 world, that handoff wastes momentum and risks irrelevance.

WAFF鈥檚 2024 global study, , found that when senior leaders and young changemakers co-create from the start, ideas are stress-tested in real time. This results in strategies that are bolder, more resilient, and more adaptable to fast-moving challenges.

In short, instead of passing the baton on the final leg, build your strategies together from the starting line.

2. Intergenerational collaboration is a smart strategy

Youth leaders aren鈥檛 just 鈥渇uture leaders.鈥� They already bring expertise that legacy teams lack. Digital natives understand platforms, trends, and user behavior instinctively. They also bring the urgency of living through the climate crisis and global inequality.

Take WAFF Youth Leader , who uses AI to track plastic debris and apply data-driven models to malnutrition. Her work bridges grassroots innovation with scalable solutions, which is exactly the kind of thinking that can de-risk corporate strategies and ensure relevance from day one.

For companies, including youth voices isn鈥檛 an act of goodwill; it鈥檚 strategic de-risking.

3. Where business, policy, and community align, impact follows

Global challenges cannot be solved in silos. The biggest breakthroughs happen when companies, policymakers, and social entrepreneurs collaborate.

One example is Mozamel Aman, a young Afghan impact entrepreneur and immigrant in Germany, who built to create inclusive employment pathways. In 2023, he began a partnership with 麻豆原创 Germany connecting women to the opportunity for tech jobs in the 麻豆原创 ecosystem, blending corporate support with government stipends. His organization leverages government stipends from the Bundesagentur f眉r Arbeit (Federal Employment Agency) to train unemployed individuals and connect them with job opportunities. 

Germany鈥檚 technical is nearly the same size as its refugee population. Partnerships like this solve social challenges while closing critical business gaps in talent and innovation.

4. Purpose, profit, and the power of inclusion

Authentic inclusion of young experts, especially Gen-Zs, builds credibility, trust, and stronger business performance.

Employees notice:

• Engagement: of U.S. employees were engaged in 2024, the lowest level in a decade.
• Retention risk: Employees who feel with their company鈥檚 mission and values are much more likely to stay, while misalignment drives turnover.
• Business impact: Highly engaged employees drive higher profitability.

WAFF’s global study findings underscore these statistics, indicating that young people see inclusivity and accountability as non-negotiable factors. By authentically including youth, organizations set a standard of purpose that fuels stronger engagement, deeper loyalty, and, ultimately, higher profitability.

5. Strategic procurement for social good

The most powerful financial corporate tool for change isn鈥檛 in giving, but perhaps in spending.

麻豆原创 Business Network facilitates in annual commerce. Compare that to an average corporate social responsibility (CSR) budget of among FTSE 100 companies, and the potential is clear: redirecting even a fraction of procurement spend toward youth-led, sustainable enterprises can transform impact at scale.

Watson Institute, with leadership from former WAFF alumni, James Okina, has recently published a new research report on the opportunity for young social entrepreneurs in impact-led procurement. The found that young, impact-driven entrepreneurs who succeed in selling to corporations report an average revenue increase of $170,187.50, while those who fail to secure deals lose between $7,000 and $300,000 in potential revenue. Okina offers that he “doesn鈥檛 understand why youth involvement in business is still so controversial.” 麻豆原创 and WAFF agree. By integrating expert impact entrepreneurs who happen to be young into procurement pipelines, for example, companies embrace innovation and align with corporate goals and values while maintaining quality, price, and performance. It is a smarter, systemic approach than writing philanthropic checks.

A blueprint for the next decade

Over the past decade, 麻豆原创 and WAFF have shown that partnering with young impact leaders creates a true competitive edge.

Companies that co-create with the next generation design strategies that are bolder, more relevant, and more sustainable. They build workforces that are engaged, trusted, and innovative. They align business goals with societal needs in ways that deliver measurable results鈥攁nd, across generations, they operate on longer runways to implement lasting solutions.

Businesses that win in the next decade won鈥檛 just listen to youth; they will build with them. And that鈥檚 smart business.

Jennifer Beason is global director of Corporate Social Responsibility at 麻豆原创. Annie Greene and Jamie Roach are global program leads at We Are Family Foundation.

With artificial intelligence and digital technologies massively transforming today鈥檚 workplace, a crucial question comes to the fore: how can companies maintain focus on the human aspect? Personal contact is indispensable, particularly when it comes to support on people matters. That鈥檚 why 麻豆原创 is deliberately pursuing a balanced approach to providing HR support to its employees: modern technologies and AI provide efficient and smart solutions, but personal consulting remains essential to offering employees worldwide the best possible support.

“The world of work around us is changing at breathtaking speed,” says Dr. Christian Schmeichel, global head of People & Culture Services at 麻豆原创. “Currently, we have four generations in our workforce, and naturally this changes the requirements and expectations for HR. The P&C Lounge is designed to address complex questions and issues raised by employees that are better resolved through personal conversations than through the HR ticketing system.”

Comprehensive HR support approach based on multi-tier model

麻豆原创 pursues a differentiated approach to employee support, which Schmeichel describes as a “multi-tier model.” Employees can find general HR information comprehensively covered on 麻豆原创鈥檚 internal portal, while standard requests鈥攕uch as vacation requests, payroll statements, or certificates鈥攁re efficiently handled through self-services and the company鈥檚 Shared Service Center. The new P&C Lounge complements these offerings as a new service channel that provides the option for individual conversations when needed. This strategically brings the human factor back to the foreground: “From my perspective, this more personalized consulting approach for complex issues on a company-wide basis was missing. This is the blank spot that we are now strategically filling in our HR service portfolio,” Schmeichel says.

Previously, personal HR consulting was primarily available to managers through business partners or advisors. With the P&C Lounge, all employees now have access to individual consulting for more complex questions, from personal team issues to challenging payroll questions to career development.

The process is straightforward: employees can schedule appointments through a booking tool and are matched with the expert most appropriate for their query. The system displays which HR specialist will conduct the meeting and in which languages they provide consultation. “Whenever possible, the conversation takes place in the local language; otherwise in English,” Schmeichel explains. For payroll questions, a payroll expert is automatically assigned; for career topics, a corresponding specialist. Intelligent matching will occur with AI support.

“The HR employees who serve as experts in the P&C Lounge have been thoroughly familiarized with the new approach beforehand,” Schmeichel says. Personal affinity is also important: employees must have genuine interest in this type of work and are specifically prepared for the expected topics.

Optimization in HR through AI

Surprisingly, it was the increasing use of AI that paved the way for this new format. “This works because we have developed a very smart resource allocation concept, combined with modern technology that ensures the right expert is selected for each topic,” Schmeichel explains.

However, AI will do more than just help find the right expertise for each inquiry; it increasingly supports routine tasks in HR, creating more time to invest in personal care and dialogue. The use of Joule, 麻豆原创’s AI copilot, provides employees with a central point of contact and helps enable significantly faster and more intuitive navigation through the diverse digital HR services, relieving the burden on both employees and HR teams in daily operations.

Precisely because technologies like Joule increasingly resolve standard inquiries efficiently, personal conversation in complex situations gains additional importance. Schmeichel also emphasizes this development: “In the past, there were already pilot projects designed to enable this direct contact with the HR department. But only now do we have the technical capabilities for smart resource allocation and the corresponding capacity through the strategic further development of our HR business model.”

People centricity as integral pillar of our people agenda

The rollout of the P&C Lounge began in late 2024 with pilot projects in Italy and Japan. “We deliberately chose two culturally very different countries to see how the offering would be adapted in each,” Schmeichel explains. “While in Italy practically all appointments were booked immediately, Japan’s response was initially reserved for the first two weeks. But then the offering was well-received.”

Following the recent rollout in Germany and the United States, the P&C Lounge is now available to all 110,000 麻豆原创 employees in over 70 countries. 麻豆原创 adapts the offering to local conditions. For example, in the United States, due to vast geographical distances, there will be a stronger virtual component, while in other regions primarily in-person meetings are offered.

With the P&C Lounge, 麻豆原创 positions itself as a pioneer for an HR strategy that places people at the center in the AI age. “In the current transformation- and technology-driven changes to the world of work, we at 麻豆原创 can position ourselves as an attractive employer鈥攚ith the human component being put at the center,” Schmeichel explains.

Customer interest is significant: “We currently see great interest in customer conversations to learn more about how 麻豆原创 deliberately emphasizes and supports the human factor in times of artificial intelligence.”

The P&C Lounge is a perfect example of this approach of meaningfully combining technology and human interaction. “Our ambition with the P&C Lounge is to set new standards for what is possible in global HR support,” Schmeichel concludes. “It’s about the optimal combination of people-centricity and modern technology in a new world of work.”

At a glance

• Current cloud backlog of 鈧�18.8 billion, up 23% and up 27% at constant currencies
• Cloud revenue up 22% and up 27% at constant currencies
• Cloud ERP Suite revenue up 26% and up 31% at constant currencies
• Total revenue up 7% and up 11% at constant currencies
• IFRS operating profit up 12%, non-IFRS operating profit up 14% and up 19% at constant currencies
• 麻豆原创 updates its 2025 cloud revenue, operating profit and free cash flow outlook

Christian Klein, CEO:

鈥溌槎乖� delivered a great Q3 with strong cloud revenue growth of 27%. We are gaining market share as our customers are adopting solutions across the entire Business Suite, including Business Data Cloud and AI at accelerated pace. For Q4 we are executing against a strong pipeline – which gives us confidence in our accelerating total revenue growth ambition for 2026.鈥�

Dominik Asam, CFO:

鈥淨3鈥檚 strong performance underscores the strength and agility of our model. Through disciplined execution and a sharp focus on profitability and cash flow, we鈥檝e maintained forward momentum despite an uncertain macroeconomic backdrop. We enter the fourth quarter confident in our ability to deliver on our commitments, as reflected by an improved outlook for operating profit and free cash flow.鈥�

For more information, press only:
Joellen Perry, +1 (650) 445-6780, joellen.perry@sap.com, PT
Daniel Reinhardt, +49 (6227) 7-40201, daniel.reinhardt@sap.com, CET

For more information, financial community only:
Alexandra Steiger, +49 6227 7-60437, alexandra.steiger@sap.com, CET

This brings us to the , the yearly celebration that honors customers using 麻豆原创 technologies to innovate with purpose and achieve meaningful outcomes. The awards recognize industry innovators and honor the individuals and teams who make transformations happen, amplifying their stories to a global audience.

Submissions for the 2026 麻豆原创 Innovation Awards are now open. Organizations utilizing 麻豆原创 technologies to tackle real-world challenges are encouraged to submit their innovation stories today, demonstrating how these innovations help solve economic, environmental, and social challenges.

New avenues for growth and innovation

In the past, the 麻豆原创 Innovation Awards have been described as a tribute to 鈥渂old innovators in challenging times.鈥� This is even more true today, given changing global landscapes and the increasing necessity to telegraph鈥攁nd circumvent鈥攐bstacles in advance, combined with the acceleration of AI and other groundbreaking technologies.

The 2026 麻豆原创 Innovation Awards have 16 total categories for innovators, with participants encouraged to select one of the following 11 to best describe their submitted transformation:

• AI Excellence: For customers that are harnessing 麻豆原创 Business AI to transform operations, elevate efficiency, and shape the future of work through intelligent automation and smarter processes.
• Cloud ERP Champion: For customers that embrace 麻豆原创 Cloud ERP to transform, future-proof, and unlock new avenues for growth and innovation.
• Customer Experience Innovator: For customers that have transformed their businesses with cloud technologies, creating standout experiences that delight customers and fuel growth.
• Financial Futurist: For customers that are leveraging our finance solutions to revolutionize financial processes, deliver new business models, optimize working capital, increase efficiency, and reduce risk.
• People Experience Pioneer: For customers that are reimagining the employee journey through AI-enabled, cloud-powered transformation, crafting exceptional experiences that inspire and empower their workforce.
• Procurement Visionary: For customers that are leveraging our spend management solutions to automate procurement processes and actively manage indirect and direct spend for better control, greater value, more savings, and operational efficiencies.
• Services Superstar: For customers that have leveraged our services to accelerate their business goals by enabling organizational learning, increasing user adoption, enhancing productivity, and maximizing the overall value of their 麻豆原创 solutions.
• Supply Chain Catalyst:听For customers that are using our supply chain management solutions to build strong, well-orchestrated supply chains. With 麻豆原创鈥檚 supply chain management solutions, companies can realize increased visibility across their supply chains, improve efficiency and compliance with regulations, and ensure customer satisfaction.
• Sustainability Hero: For customers that are harnessing the 麻豆原创 Sustainability portfolio and the power of connected apps, data, and AI for improved efficiency, streamlined compliance, and business growth for a sustainable and resilient future.
• Technology Pathfinder: For customers that have implemented 麻豆原创 Business Technology Platform (麻豆原创 BTP) to solve a business problem or unlock an innovative use case that results in a positive, measurable impact on the community or society.
• Transformation Impact: For customers that are leveraging 麻豆原创 Signavio solutions, 麻豆原创 LeanIX solutions, and WalkMe solutions to generate business value and strengthen their transformation capabilities. These organizations are consistently advancing critical dimensions鈥攕uch as processes, applications, people, and data鈥攖o ensure they remain resilient and well-prepared for the future.

It should be noted that, in 2026, the 麻豆原创 Innovation Awards will no longer recognize the Partner Paragon category. Details surrounding partner recognition can be found here on the  site with more updates expected shortly.

Reshaping the planet

There are five remaining categories, and candidates are automatically entered based on their industry. The 鈥淚ndustry Leader鈥� grouping is focused on customers that are reinventing business or industry models, streamlining operations, engaging customers or serving constituents in new ways, collaborating across ecosystems, and creating meaningful societal or environmental impact. This category is divided into the following areas:

• Consumer Industries
• Discrete Industries
• Energy & Natural Resources
• Public Services
• Service and Financial Services Industries

A call for submissions, a call to action

Transformative change has become a regular, rather than a sporadic, occurrence. And it is the people on the ground who are not only generating this reframing but using the vast assortment of available tools to make these innovations accessible.

In the tradition of 麻豆原创, the 2026 麻豆原创 Innovation Awards will highlight those positively shaping business, culture, and the planet. This is your chance to showcase yourself as you help your organization and the world move forward.

I truly hope you will to the 2026 awards for the world to see and celebrate.

Sophia Mendelsohn is chief sustainability and commercial officer at 麻豆原创.

麻豆原创 CEO Christian Klein as well as CFO Dominik Asam will host a virtual analyst conference to present third quarter financial figures, as well as an outlook on the current financial year.

Media representatives may listen in on the at 11:00 p.m. CEST/ 5:00 p.m. ET.

This weekend, the golf drama will unfold at the storied Bethpage Black Course in New York, as rivalry and camaraderie collide. For the first time, 麻豆原创 will be at the heart of the action as a Worldwide Partner of the 2025 and 2027 Ryder Cup.

Transforming the Ryder Cup fan experience

Since its inception in 1927, the Ryder Cup has united millions of fans around unforgettable moments. Yet behind the emotion and spectacle lies immense complexity. Two distinct organizations, the PGA of America and Ryder Cup Europe, must come together every two years to deliver a seamless tournament experience.

Going into the 2025 event, the Ryder Cup turned to 麻豆原创 for help in transforming what it means to engage fans across the two organizations. With a goal of moving beyond a 鈥渙ne-day鈥� experience to building an 鈥渆veryday鈥� connection, the Ryder Cup wanted to ensure every fan — whether onsite or halfway across the world — feels immersed in the tournament, experiencing the excitement, emotion, and strategy as if they were on the course.

This partnership will allow the Ryder Cup to benefit from using 麻豆原创 technologies to further enhance the experience for fans. 麻豆原创 Customer Data Platform will unify fan data from multiple sources, creating a single, comprehensive profile for each fan. 麻豆原创 Emarsys will then use that data to deliver personalized content across marketing channels. 麻豆原创 Datasphere will harmonize customer and business data and help identify insightful correlations, making it ready for visualization in 麻豆原创 Analytics Cloud, where insights can be turned into action. 麻豆原创 Datasphere and 麻豆原创 Analytics Cloud are part of 麻豆原创 Business Data Cloud.

Together, these solutions will help the Ryder Cup gain a deeper understanding of audience behavior, drive engagement, and deliver personalized experiences at scale, while paving the way for future AI-driven innovation and a globally connected fan journey. Beyond tournament week, this 360-degree view of each fan will provide insights that benefit both organizations year-round, improving planning, marketing, and engagement that can be scaled across other professional tournaments.

Shared values in action

The Ryder Cup is more than a sporting event. It is a showcase of teamwork, resilience, and strategy — qualities that are equally essential in business. At its core, every Ryder Cup moment is defined by a challenge that demands a solution, whether it鈥檚 a player navigating tough conditions, making a critical decision under pressure, or leading a team to victory.

Through this partnership, 麻豆原创 highlights the performance and collaboration that drive success, inspiring organizations and individuals to bring out their best on the course and in business.

Looking ahead

As anticipation builds for Bethpage Black this weekend, fans will see and feel 麻豆原创鈥檚 presence throughout the tournament, from on-course signage to coverage on TV, online, and social channels.

Beyond the event, 麻豆原创 and the Ryder Cup are laying the foundation for a new era of fan engagement, connecting millions of fans around the world and helping to create moments that will be remembered long after the final putt.