麻豆原创 is therefore one of only a few providers in Germany that will be offering a cloud environment whose key security components have received corresponding authorization to use from the BSI 鈥� and currently the only provider whose platform will be able to support both 麻豆原创 applications and customer-specific applications in a high-performance, VS-NfD-compliant environment in the near future.

The authorization to use applies to workloads running on 麻豆原创 Cloud Infrastructure in 麻豆原创鈥檚 own data centers in the Walldorf/St. Leon-Rot region, which are operated exclusively by security-cleared personnel. The authorization to use represents an important milestone and forms the basis for the subsequent full BSI approval 麻豆原创 is working toward, including the recertification of 麻豆原创 Cloud Infrastructure according to ISO 27001 based on the German IT-Grundschutz framework.

The evaluation process was completed in approximately 12 months and was characterized by close and constructive cooperation between the BSI and 麻豆原创 鈥� a sign of the growing collaboration between public authorities and industry in the field of IT security.

麻豆原创 Cloud Infrastructure: A Fully Sovereign Cloud Infrastructure from Germany

麻豆原创 Cloud Infrastructure is an Infrastructure-as-a-Service (IaaS) platform fully developed and operated by 麻豆原创, based on open-source technologies.

It is designed to provide customers : data sovereignty, operational sovereignty, technical sovereignty and legal sovereignty.

The foundation is a fully sovereign cloud region of 麻豆原创 Cloud Infrastructure, comprising three independent availability zones in physically separated data centers in Walldorf/St. Leon-Rot. This sovereign cloud platform is further reinforced by a , demonstrated through certifications including ISO/IEC 27001 based on IT-Grundschutz for the data centers, EN 50600/ISO/IEC 22237, TSI Level 3+ and C5 Type II. Additionally, 麻豆原创 Cloud Infrastructure has conducted a self-assessment against the BSI’s C3A (Criteria enabling Cloud Computing Autonomy) catalog, confirming compliance with all digital sovereignty requirements.

The VS-NfD authorization to use adds an important building block for security-critical use cases with the highest requirements.

As a deployment option within , 麻豆原创 Cloud Infrastructure is an integral part of 麻豆原创鈥檚 portfolio for digital sovereignty. Together with the 麻豆原创 Sovereign Cloud On-Site offering and Delos Cloud, 麻豆原创 provides customers with demanding regulatory requirements the freedom of choice, control, and robust security they need.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see https://www.sap.com/copyright for additional trademark information and notices.

This momentum is aligned with consumer audio brand Victrola鈥檚 journey. Since its creation in 1906, has evolved into a global company known for its iconic record players, modern audio products, and mission to bring lifelong music memories to everyone

As it expanded into new sales and distribution channels, the company began to outgrow the limits of its existing ERP system. While its 麻豆原创 ERP Central Component (麻豆原创 ECC) system was stable and served the business well over the years, Victrola needed more scalability and flexibility to match its ambitions. According to Adam Schneider, SVP of Digital Strategy at Victrola, the goal was not simply to maintain operations, but to create a foundation that could support innovation. 鈥淲e needed something that fueled our creativity at Victrola,鈥� he said. And 麻豆原创 Cloud ERP was the right fit.

Victrola鈥檚 鈥渓et鈥檚 go鈥� mentality

A move to the public cloud offered more than a technical upgrade; it empowered Victrola to adapt. In that spirit, the team approached the transformation as a complete reimagining of its system with a cloud-first mindset.

鈥淲e have a 鈥榣et鈥檚 go鈥� mentality in every single meeting we do. You鈥檒l see a lot of fist bumps at Victrola and we love it. It really keeps that change front and center,鈥� Schneider said.

The project team prioritized change management, openly communicating the reasons for moving to the cloud and the expected benefits. Giving the 鈥渨hy鈥� made a big difference, Schneider said, and everyone was 鈥渆xcited for something new.鈥�

It was also important for the team to engage with and get buy-in from company leaders, who were concerned about disruption during Victrola鈥檚 peak sales quarter. To address these concerns, the team ensured the transformation was a business-led project, involving about 75% of Victrola鈥檚 leaders, Schneider said.

Another way the team worked to prevent operational disruption and build confidence in the stability of the new system was to involve a partner with deep expertise in 麻豆原创 Cloud ERP. The right partner would also fit seamlessly into Victrola鈥檚 unique, candid, music-oriented culture, Schneider said, which it found in .

鈥淲e wanted someone that could really provide that business knowledge on the public cloud,鈥� he said. 鈥淔rom a timing perspective, we couldn鈥檛 afford to have people figuring out the project as they鈥檙e on the project, so it really was the expertise of the public cloud that was a huge part in this.鈥�

With a winning team assembled, Victrola鈥檚 move to the public cloud was well-supported and bolstered by stakeholders across the company, 麻豆原创, and Reply.

Fine-tuning the foundation

Victrola’s covered order-to-cash and finance processes as well as large warehouse operations. The implementation itself was strategically timed to avoid overloading the team during the critical Q4 sales period, and it took about six months in total. Schneider said that the business adapted to the new system gradually: within the first month confidence grew, and by four months post-launch operations normalized with ongoing fine-tuning.

Victrola chose not to migrate historical data due to changes in organizational structure when it came to data management and the greenfield nature of the cloud system. This decision avoided technical debt and complexity. In addition, legacy customizations were largely eliminated through fit-to-standard workshops.

鈥淲e were looking for the ability to adapt with us, and we wanted a system that could be as simple or as complex as we needed it to be,鈥� Schneider said.

With the new cloud system, Victrola experiences greater trust in data accuracy and reporting agility. Financial processes have improved significantly, with profit and loss reporting time going from four hours to just 10-15 minutes. Faster closes and easier margin analysis contribute to Victrola鈥檚 improved agility, more informed decision-making, and stronger business performance.

鈥淲e鈥檙e more trusting in our data and that鈥檚 because we went through that exercise of really retooling what our landscape looked like and what our foundation looked like,鈥� Schneider said. It鈥檚 because of that re-engineering of data and transactions that Victrola has eliminated over 250 hours of finance-related work.

The next track

Now that Victrola is running on the public cloud, the sky is the limit when it comes to growth and innovation. 鈥淲hen we think about our AI strategy, I鈥檓 no longer scared of our system,鈥� Schneider said. 鈥淲e鈥檙e now applying an AI strategy to a state-of-the-art system that 麻豆原创 very much supports.鈥�

When asked what advice he鈥檇 give to companies contemplating a move to the cloud, Schneider said that there is never a perfect time to start, but it鈥檚 better to welcome transformation rather than fear it.

鈥淚 don鈥檛 think there is ever a perfect time to do these transformations,鈥� he added. 鈥淚 do think once you get into them, you start to really embrace them and feel good about it and say 鈥業t鈥檚 happening, let鈥檚 go.鈥欌��

Interested in learning more about how 麻豆原创 supports the transition from 麻豆原创 ECC to 麻豆原创 Cloud ERP? .

Photo courtesy of Victrola.

He mentioned driverless cars in San Francisco, autonomous drones conducting warfare, and robots that are trained to care for humans as real humans would. Speaking at the recent TAC Insights sponsored conference featuring , Weber admitted he finds it all rather scary, but also very exciting.

For an energy company operating critical infrastructure, this pace of technological change is not just fascinating or frightening鈥攊t creates a responsibility to adopt innovation in a controlled, resilient, and purpose鈥慸riven way.

Riding the waves

Weber sees these developments as a continuation of various “big waves” of technology that keep touching our hearts and minds as they shape the world around us. Who can imagine the world without the internet? Who can deny that the mobile phone didn鈥檛 revolutionize the consumption of IT when people started expecting the same ease of use in the workplace?

鈥淎I is creating the same response,” Weber explained. “ChatGPT makes my life easier at home solving gardening issues, so I expect it to make my life easier at work.鈥�

One of E.ON鈥檚 biggest challenges is closing the widening gap between the rapid pace of technological innovation in the outside world and the organization鈥檚 internal ability, shaped by its structure and DNA, to absorb and implement these changes effectively.

This tension became evident when leadership questioned whether sustained IT spending at large scale was justifiable. It soon became clear that continuous investment is the price of system stability, affordability, and resilience in a digitized energy system if E.ON is serious about becoming the leading playmaker in Europe鈥檚 green energy transformation.

To achieve this ambition, the company has defined three strategic priorities鈥攇rowth, sustainability, and digitalization鈥攔ecognizing that falling behind in digital capabilities would carry far greater long-term costs.

鈥淏ringing the system up to speed requires internal readiness. It means we must think deeply about investments, prioritization, and most importantly, people and culture,鈥� said Weber. 鈥淥ne thing is sure: we won鈥檛 be going back to what was normal speed before.鈥�

Becoming strategic

E.ON operates across three domains: energy grid, customer solutions, and energy infrastructure solutions. 聽This broad scope creates a high level of operational complexity, requiring scalable, transparent, and collaborative ways of working across the organization.

To meet these challenges, E.ON is strengthening its internal capabilities and investing in its people. By expanding in-house expertise, the company has welcomed over 1,000 specialists, including more than 500 in data and 300 in cybersecurity, fostering greater ownership, collaboration, and innovation across the organization.

This move reflects a broader philosophy. IT is no longer just a support function; it is foundational to pioneering the energy transition and delivering competitive advantage.

As E.ON鈥檚 transformation unfolds against a backdrop of rapid technological evolution, AI is at the heart of the current inflection point. Technologies like AI-powered assistants and automation tools are not novelties; they are actively redefining how customers interact with services. E.ON recognizes this shift and is embedding advanced technologies directly into its core systems, rather than treating them as add-ons.

Closing the gap

Weber explained that digital transformation at E.ON means putting the right technology into the core of the business to better serve its 47 million customers.

It starts with platform standardization, followed by cloud ERP transformation and the 麻豆原创 S/4HANA migration. Instead of building fragmented custom solutions, this strategy allows the company to integrate leading technologies into a cohesive architecture, ensuring scalability while avoiding unnecessary complexity. These basic investments in foundational infrastructure have delivered tangible results, including an 77% reduction in IT downtime within five years.

A key lesson from E.ON鈥檚 journey is the importance of embedding digital capabilities into the heart of operations. 鈥淲e鈥檝e moved away from isolated innovation hubs such as digital labs or experimental ‘garages’ in favor of integrating digital tools directly into business processes,鈥� Weber explained.

While innovation is essential, E.ON places equal emphasis on governance and control. Managing a digital ecosystem at this scale requires strong oversight to ensure security, consistency, and cost discipline. The company implemented centralized governance structures, including standardized contracting and unified IT system management to help maintain control without stifling innovation.

Equally important is investment in people. Through targeted training and capacity building initiatives, employees are empowered to turn new technologies into measurable business impact.

Harnessing AI

As with many companies, AI is at the center of E.ON鈥檚 forward-looking strategy, but the company is approaching it with deliberate caution. Rather than rushing to build proprietary platforms, E.ON is leveraging partnerships with established technology providers while maintaining flexibility in its IT portfolio. This approach allows the company to explore the potential of AI in customer service automation, predictive maintenance, and operational optimization without overcommitting to unproven solutions.

鈥淚n essence, our experience highlights a broader truth about digital transformation,鈥� said the IT expert. 鈥淪uccess really depends on balance. We absolutely must push innovation forward, but not at the expense of stability, cyber security or governance.鈥�

Equally, digital tools alone are not enough. Without proper training and alignment with business needs, even the most advanced technologies can fail to deliver value. E.ON addresses this through a “BizDevOps” mindset, ensuring that digital initiatives are an integral part of business goals and supported by the right capabilities.

In summary, E.ON鈥檚 transformation illustrates what it takes to modernize at scale in a complex, highly regulated industry. By doubling down on IT investment, bringing expertise in house, and adopting a disciplined yet forward-looking approach to innovation, the company has positioned itself for the future of energy.

The result is not only improved system performance or reduced downtime. It鈥檚 a fundamental shift in how technology drives business success, turning technology into a cornerstone of making new energy work鈥攔eliably, affordably, and at scale.

This was the exact situation facing Stephen Hawkes, director of Information Technology for the City of Charlottesville, Virginia. But instead of just managing the present, he and his team decided to build the future.

The perfect storm of challenges

For the City of Charlottesville, it was a perfect storm of challenges converging at once. At the heart of it all was a ticking clock: its aging, on-premise legacy system nearing its end-of-support date. This was more than a technical issue, it was a foundational risk to its operations.

At the same time, the expectations of its own employees were skyrocketing. “Everyone is an expert now,” Hawkes explains, pointing to the powerful smartphones and intuitive apps we all use daily. 鈥淐ity employees expected the same simplicity and modern design from their workplace software, but the old systems are causing friction and frustration.鈥�

This frustration was compounded by significant workforce constraints. Like most public sector organizations, Charlottesville found it difficult to compete with private sector salaries. “We are never going to be able to compete on pay,” Hawkes admits. This made recruiting and retaining skilled talent a constant battle.

And looming over everything was the growing shadow of cybersecurity threats. With AI-powered attacks becoming more sophisticated by the day, protecting the city’s data and infrastructure was a monumental task for a small IT team.

The quest for a modern solution

Inaction was not an option. The city needed more than just a simple upgrade. It needed a fundamental shift. It embarked on a bold, 14-month quest with a full digital transformation to move operations to .

This was its answer to the storm. By migrating two decades of data to the cloud, it built a new, resilient foundation for the future.

The impact on employees was immediate and profound. The new, web-based 麻豆原创 Fiori interface delivered the modern, intuitive experience everyone had been waiting for. “That’s what we’re probably most excited about,” Hawkes says. 鈥淲ith potentially powerful new AI capabilities at their fingertips, the city鈥檚 team can now exceed expectations, instead of struggling to meet them.鈥�

This new technology also became a powerful tool in the battle for talent. Hawkes sees the integrated AI tools as a “great leveler,鈥� enabling logical, problem-solving thinkers to perform complex data analysis without needing a specialized computer science degree. This widens the talent pool and empowers the existing workforce. And with the implementation of 麻豆原创 SuccessFactors solutions, its HR professionals now have modern tools to improve recruitment and retention.

Perhaps most importantly, the move gave the city a powerful ally in the fight against cyber threats. While Hawkes is proud of his internal team, he knows they can鈥檛 be on guard 24/7. “We’re not, [but] they are,” he says of 麻豆原创’s global security operation. “That gives us some ease.”

Wisdom from the journey: lessons for fellow leaders

A journey of this magnitude is never without its lessons. When asked what advice he鈥檇 offer his peers, Hawkes shared three crucial pieces of wisdom.

First, he stressed the absolute necessity of executive buy-in. For years, the project struggled to get off the ground due to leadership turnover. It wasn’t until the city manager gave the definitive ‘let’s move forward’ that the quest could truly begin. That sponsorship is the key that unlocks everything else.

Next, he highlighted the importance of choosing the right partner. A transformation project is too complex to undertake alone. Hawkes credits the success of going live on the exact day they had planned 14 months earlier to the deep trust and true partnership they had with their system integrator.

Finally, he spoke about the critical, and often underestimated, element of change management. You can have the best technology in the world, but if your people aren’t prepared for it, the project will falter. “We were very intentional about our change management,” Hawkes recalls, emphasizing that planning for the human side of the transition is just as important as the technical one.

The City of Charlottesville鈥檚 story is a testament to what鈥檚 possible when vision, strategy, and technology align. It鈥檚 a narrative of turning daunting challenges into defining opportunities and building a government that鈥檚 ready for tomorrow.

To get the full, firsthand account of this incredible transformation, .

Jamison Braun is SVP and managing director for U.S. Public Services at 麻豆原创 America.

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Grupo UMA, a leading motorcycle assembler and distributor, is accelerating manufacturing growth across Colombia and Central America with 麻豆原创 Cloud ERP Private.

Operating in multiple countries and serving thousands of riders every month, the company needed standardized, automated, and data鈥慸riven processes to support expansion while maintaining quality and customer experience. By implementing 麻豆原创 Cloud ERP Private, Grupo UMA streamlined core business processes across finance, production, and logistics, replacing manual work with real鈥憈ime insights and end鈥憈o鈥慹nd process integration. Global operating models, automated workflows, and transparent cost visibility now enable faster decision鈥憁aking and scalable growth across the region. The impact: production increased from approximately 11,000 to 17,000 motorcycles per month, with a clear path to 20,000. Across markets including Guatemala, El Salvador, Costa Rica, Honduras, Nicaragua, and Colombia, Grupo UMA is improving supply chain efficiency, optimizing production capacity, and delivering consistent quality with solutions such as 麻豆原创 Extended Warehouse Management (麻豆原创 EWM). Beyond operations, teams are shifting from manual, operational work to a more strategic, innovation鈥慸riven, and analytics鈥慺ocused approach鈥攈elping the organization evolve into a truly data鈥慸riven enterprise.

Discover how 麻豆原创 helps manufacturers in Latin America scale faster, operate smarter, and deliver better customer experiences with cloud ERP and read the full customer story on the 麻豆原创 News Center.

The approach enables the company to scale AI use cases across the business, accelerate decision-making and deliver measurable operational impact. By combining a governed data foundation with the Joule solution and this foundation, Ericsson is creating the enterprise architecture needed to make AI trusted, repeatable and scalable across its global operations.

Ericsson, which celebrates its 150th anniversary this year, provides mobile network infrastructure across 180 countries, with more than 40% of the world鈥檚 mobile traffic passing through its networks. As AI becomes central to both its technology road map and how it runs the business, Ericsson has prioritized building a strong, governed data foundation to support scalable and trusted AI.

鈥淥nce you scale AI, it stops being an AI problem鈥攁nd becomes a data problem,鈥� said Esra Kocat眉rk Norell, Vice President, Customer Experience, Enterprise IT at Ericsson. 鈥淭hat鈥檚 why we invested early in a business data fabric. With 麻豆原创 Business Data Cloud, we can define what data means once鈥攆rom revenue to market structures and access rules鈥攁nd apply it consistently across the enterprise. That鈥檚 what allows us to scale AI in a way that is trusted, repeatable and delivers real business value.鈥�

At the core of Ericsson鈥檚 approach is a federated data architecture that allows data to remain in place while centrally managing business semantics, governance and lifecycle policies. This reduces duplication, simplifies integration and ensures that consistent business definitions can be applied across both 麻豆原创 software and non-麻豆原创 environments.

By focusing on high-impact use cases and organizing around end-to-end business processes rather than isolated solutions, Ericsson has moved beyond pilot projects to scaled deployment. Today, more than 85,000 users are live on unified Joule, supported by strong executive sponsorship and governance.

Ericsson is advancing its transformation on two parallel fronts. The first is modernization, including its transition to the RISE with 麻豆原创 journey, the use of side-by-side extensions on 麻豆原创 Business Technology Platform and a clean core approach that enables faster innovation without disrupting its ERP backbone. The second is what the company defines as 鈥渋nnovate and transform,鈥� focused on unlocking tangible business value from data and AI to improve decision-making, increase efficiency and enable new forms of value creation.

麻豆原创 and Ericsson are also collaborating on AI co-innovation initiatives. One example is an intelligent goal recommendation capability developed within the 麻豆原创 SuccessFactors portfolio. The solution generates contextual, business-aligned goals for employees, improving execution and reducing administrative effort. The capability is now being scaled more broadly, demonstrating how co-innovation can create value beyond a single organization.

鈥淓ricsson鈥檚 approach shows how leading companies are moving from AI experimentation to execution by focusing on data, governance and business context,鈥� said Manos Raptopoulos, Global President Customer Success Europe, APAC, Middle East and Africa at 麻豆原创 SE. 鈥淭ogether, we are helping organizations unlock the full potential of AI at scale.鈥�

Looking ahead, Ericsson expects its business data fabric to support increasingly advanced AI scenarios, including automated decision-making, improved productivity and new digital business models, while continuing to strengthen customer experiences in a rapidly evolving telecom landscape.

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Media Contact:
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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.鈥� Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F. 
漏 2026 麻豆原创 SE. All rights reserved.  
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.  

The objective of this collaboration is to digitalize procedures, improve efficiency and deliver better services to municipal employees and citizens in the areas of finance, revenue management and human resources.

The Madrid City Council has been working with 麻豆原创 software for two decades. It began in 2004 with the implementation of the first solutions in the areas of finance and HR, and in 2020 launched its public administration modernization project with the migration to the private cloud. This process is now advancing further with the adoption of the RISE with 麻豆原创 journey and 麻豆原创 Business Technology Platform (麻豆原创 BTP). The former is a comprehensive journey that combines the elements needed to migrate to the private cloud under a single contract: 麻豆原创 S/4HANA, infrastructure and managed services. The latter is the platform for integration, extension and application development.

A New Public Management Model

The adoption of these technologies represents a true revolution in the way municipal procedures are managed, from budgeting, execution and control of revenues and expenditures to the comprehensive management of human resources. This approach makes it possible to move beyond traditional models based on fragmented systems toward unified management with real-time information and digitalized processes.

The transformation has a particularly significant impact in the tax domain, as part of the project includes the integration of tax and revenue management solutions from 麻豆原创 into the city鈥檚 financial platform. This enables municipal revenues to be managed as a natural extension of the financial system, eliminating isolated developments and facilitating an end-to-end view of the full cycle, from taxpayer registration and assessment to collection and inspection. As a result, operational efficiency is improved while strengthening financial control and budget planning capabilities.

Currently, two-thirds of the City Council鈥檚 tax revenues are already managed within this environment, including Property Tax (IBI), the Urban Waste Tax for Business Activities (TRUA), Capital Gains Tax (IIVTNU) and the Terrace Tax (T2 2023). The next step will be to incorporate the Motor Vehicle Tax (IVTM) and the Economic Activities Tax (IAE).

The project has been developed using a phased methodology. During the first year, the City Council carried out a cleansing and harmonization of master data from its previous management systems (GIIM and +TIL), cross-checking identities with police databases, tax addresses with the Spanish Tax Agency (AEAT) and addresses with the municipal street registry. This process generated taxpayer 鈥淕olden Records鈥� and enabled, for example, an efficiency rate of 98.02% for Property Tax (IBI) in 2024. Data quality continues to be maintained for all new registrations.

According to Juan Corro, IT Manager of Madrid City Council (IAM), 鈥溌槎乖� technology offers us an extraordinary opportunity to accelerate our digital transformation and make the vision of a more efficient, innovative and citizen-centric local government a tangible reality. This project marks a paradigm shift: we are moving from managing paper files and isolated systems to managing information and processes in an integrated and intelligent way, with a 360-degree view. As a major capital city, Madrid has both the responsibility and the opportunity to position itself at the forefront of administrative modernization, serving as a benchmark for other municipalities.鈥�

Carlos Lacerda, Senior Vice President and Managing Director of 麻豆原创 Southern Europe, stated: 鈥溌槎乖� remains firmly committed to the Spanish public sector, which we have supported in its modernization processes for decades. This project is a benchmark for advanced digital administration and demonstrates how technology can act as a strategic enabler to simplify processes, integrate information and strengthen real-time data-driven decision-making, laying the foundation for a more agile, innovative and service-oriented public administration.鈥�

Benefits for the Administration and Citizens

The project is delivering benefits both in terms of internal efficiency and management, as well as citizen services:

• End-to-end process digitalization and a 鈥減aperless鈥� administration: The 鈥減aperless鈥� administration model has been consolidated, enabling the full digitalization of HR processes from start to finish. Requests are managed entirely through the municipal intranet. Internally, public employees can review and approve procedures with full traceability and in just a few steps, reducing processing times and errors caused by duplicate data. The result is a more agile, efficient and nearly 24/7 service that improves both the employee experience and citizen services.
• Operational efficiency and improved decision-making: Automation and AI capabilities integrated into the ERP system allow the City Council to significantly improve efficiency and productivity. Routine processes such as bank reconciliations and budget allocations are automated through rules and machine learning. In addition, the use of robotic process automation and services on 麻豆原创 BTP facilitates the automatic execution of repetitive tasks across systems. This reduces manual workload, minimizes errors and frees up time. Real-time analytics improve decision-making and, together with mobile and remote access to applications, enable more agile and flexible management.
• A more sustainable and efficient model: The implementation of RISE with 麻豆原创 enables the City Council to move toward a more sustainable and economically efficient IT model, based on subscription and pay-per-use principles. This approach reduces upfront investments, provides greater budget predictability and optimizes total cost of ownership. By scaling deployments according to municipal needs and paying only for required resources, the city improves responsible management of public funds while generating potential long-term savings.
• Greater adaptability and evolution: The City Council now has a flexible platform ready to evolve alongside technological, regulatory and social changes. The municipality will be able to align with national and European digital agendas, incorporate AI and advanced analytics capabilities, and evolve toward a smart administration model where data becomes a strategic enabler of better public policies.
• Continuous innovation: 麻豆原创 BTP is the innovation platform that integrates internal systems and third-party solutions, eliminating information silos. It also enables the rapid adoption of new technologies and responsiveness to changing needs and supports the City Council not only in modernizing processes but also in continuously evolving and launching innovative public administration initiatives.

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Bel茅n Martinez Mill谩n, 麻豆原创 Spain, +34 91 4567220, belen.martinez@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

That idea framed a , where Thomas Saueressig, chief customer officer and member of the Executive Board of 麻豆原创 SE, and Jan Gilg, global president of Customer Success & Americas and member of the Extended Board of 麻豆原创 SE, set out the company鈥檚 case for the Autonomous Enterprise.

Their message was clear: As AI moves from promise to practice, customers are no longer asking whether it matters; they are asking how to make it deliver measurable results across the business.

鈥淓very day, billions of people wake up trusting that the world simply runs,鈥� Saueressig said.

But making that happen is anything but simple. Saueressig pointed to the hidden complexity behind everyday routines 鈥� from power grids balancing supply and demand in real time to global supply chains moving goods across countries and continents. Enterprise operations, he argued, are the invisible backbone of modern life, even if most people never see them.

Gilg picked up that thread by focusing on the pressure customers now face as they try to translate AI ambition into business value. Excitement is high, he said, but so is urgency.

Customers want to scale AI across the enterprise and connect it to core processes where it can have tangible impact. But according to Gilg, the real obstacle is not the AI itself. It is the enterprise landscape around it.

鈥淭he elephant in the room: AI in the enterprise is complex,鈥� he said, pointing to the disconnected applications and fragmented data many organizations still contend with.

That challenge led directly to 麻豆原创鈥檚 vision for the 鈥� one in which AI is embedded into business processes, connected through trusted data, and governed in a way that makes it reliable at scale.

The Autonomous Enterprise vision

鈥淚t鈥檚 this need for trusted, seamless integration that led us to our vision for the Autonomous Enterprise,鈥� Gilg said.

He presented it not as a future concept, but as a practical operating model in which AI drives end-to-end execution within a trusted governance framework, with people remaining in control.

Saueressig cast 麻豆原创鈥檚 role as helping customers get there: 鈥淥ur goal is to help you become an Autonomous Enterprise step-by-step. … We are making AI value real today.鈥�

He linked that approach to RISE with 麻豆原创, 麻豆原创鈥檚 AI offerings, and the 麻豆原创 Services and Support Portfolio with its Ssuccess plans, which are designed to help customers put innovation to productive use. The emphasis, he said, is on creating value throughout the transformation journey

鈥淲hen you are fully committed to RISE with 麻豆原创, we are committed to support you at every step,鈥� Saueressig said. That commitment spans even the most complex and hybrid landscapes, he said, stressing that no customer will be left behind.

Lockheed Martin: Readiness over transformation in a high-stakes environment

That customer-first approach set up the next part of the keynote, where customers took the stage to share firsthand how they are transforming their businesses in the real world 鈥�  no theory, no abstraction, just practical experience.

Opening the customer round, Lockheed Martin positioned transformation not as an end goal, but to ensure constant readiness in one of the world鈥檚 most demanding environments.

鈥淭ransformation is not the goal. Readiness is for us,鈥� said Maria Demaree, SVP and CIO of Lockheed Martin Corporation, stressing that the stakes are 鈥渉uman鈥� when systems support national defense and allied missions. Readiness, she explained, means the ability to move 鈥渨ith speed, clarity, and confidence across the enterprise.鈥�

Through its largest transformation investment in the company鈥檚 history, Lockheed Martin is redesigning processes end-to-end, connecting fragmented systems, and embedding AI into a model-based enterprise built on 麻豆原创.

Operating in a highly regulated environment with strict security and data requirements, the company is focused on reducing cycle times and improving responsiveness. Demaree emphasized that 鈥渢ransformation doesn鈥檛 start with technology. You must rethink your processes.鈥� 麻豆原创鈥檚 role, she said, has evolved from vendor to trusted partner understanding Lockheed Martin鈥檚 business and the environment it works in.

Aeropuertos Argentina: From reactive winter operations to proactive AI-driven control

Aeropuertos Argentina made history by becoming the first Latin American customer to take the 麻豆原创 Sapphire keynote stage. The company used the spotlight to share a hands-on example rooted in operational urgency and showed how a clean core and focused innovation can quickly deliver results.

Managing 90% of Argentina鈥檚 commercial flights, they need to keep airport operations running during severe winter weather. This has historically relied on manual, fragmented processes 鈥� driving up costs, safety risks, and environmental impacts. To address this, the company developed an AI agent called Smart Network for Operative Winter (SNOW) to orchestrate weather data, runway sensors, maintenance processes, and operational procedures.

鈥淲e passed from a reactive to a proactive model,鈥� said Gustavo Sabato, Chief Information Officer of Aeropuertos Argentina, highlighting expected benefits, including a 16% cost reduction and lower CO鈧� emissions. Time to value was fast: from idea to operation in 12 weeks, with rollout starting at two airports and expanding to six more this upcoming winter.

A key enabler was upgrading from 麻豆原创 R/3 to 麻豆原创 S/4HANA in 2023 and building the solution on 麻豆原创 Business Technology Platform.  While integrating multiple non-standardized data sources was challenging, the result is now that the company operates with 鈥渙nly one version of the truth,鈥� said Sabato, and requires minimal manual intervention. The company plans to scale the approach beyond Argentina and into processes at other airports they manage elsewhere, reinforcing that strong technical fundamentals are essential to turn AI into real operational outcomes.

Exxon Mobil: Clean core and solid data foundation

ExxonMobil is rethinking how its operations will remain agile and nimble amid the rapid changes driven by the global shift toward new energy sources.

Bill Keillor, Vice President of ExxonMobil Global Services Company, said the energy giant launched a business-led transformation to simplify processes and unlock data that had become fragmented after decades of customization. 鈥淥ur goal is not short-term optimization but long-term agility: standardizing on industry best practices, establishing a clean core, and becoming upgrade stable,鈥� he said.

He emphasized that both the transformation and the company鈥檚 AI ambitions depend on a strong foundation. 鈥淚f you can鈥檛 get this foundation right, you will continue to pay the price for it,鈥� he said.

Keillor closed with three pieces of advice for any transformation: be crystal clear on strategy and align leadership behind it; put strong governance in place to enable fast, consistent decisions; and choose partners who challenge you and are in for the long run.

Levi Strauss: AI at scale

As Levi Strauss accelerated its shift toward a direct-to-consumer business, it recognized that greater speed and scale would require a lean technology landscape. Jason Gowans, Chief Digital and Technology Officer, said the company started by consolidating nine ERP systems into a single global foundation with RISE with 麻豆原创, standardizing processes and establishing a clean core.

That unified backbone now supports Levi鈥檚 ambitious AI strategy, with already more than 1,000 AI agents in production across the business. The impact is already visible; one example is wholesale order processing. While 80% of orders already flow through automatically, the remaining 20% 鈥� often submitted by smaller customers through handwritten notes, emails, or unstructured documents 鈥� previously took two to five days to process manually.

鈥淣ow, with the agents that we鈥檝e built on top of 麻豆原创, that process takes 20 to 30 minutes,鈥� Gowans said. For Levi Strauss, the lesson is clear: standardization does not limit agility; it makes it possible.

Migration powered by AI

These customer examples illustrated that transformation usually follows a shared path: modernizing the core, moving to the cloud, and unlocking innovation along the way. 

麻豆原创 then showed how AI-powered agents can help customers accelerate that journey through a more integrated, AI-driven approach to transformation at scale. Migration and modernization assistants, , are designed to analyze systems, data, custom code, configuration, testing, and rollout as part of one connected process. By replacing fragmented manual work with coordinated automation, activities that once took weeks 鈥� from landscape analysis to custom-code assessment 鈥� can now be completed in a single weekend.

The world doesn鈥檛 break because of change

Gilg then widened the lens, arguing that every major technology wave brings uncertainty. But every one of these waves has in fact made the world better off by creating more jobs, new business models, and new revenue streams that people couldn鈥檛 imagine before. In the same way, he argued, enterprise software will become even more essential because of AI.

That is because the core needs of business remain the same: systems that work, people who care, and teams that collaborate. In Gilg鈥檚 framing, AI will not replace enterprise software. It will live inside it, embedded in the processes that keep companies running.

Saueressig brought the keynote back to its opening image: a world people trust to function. In a time of rapid change and unprecedented disruption, he asserted, resilience matters more than ever.

鈥淭he world doesn鈥檛 break because of change,鈥� he said. 鈥淚t breaks when change moves faster than resilience. And that鈥檚 where 麻豆原创 comes in.鈥� Underscoring the importance of people in times of change, he emphasized that beyond technology and AI, transformation remains deeply human, shaped by the people who build and use it. 鈥淭he future isn鈥檛 written by AI.  It is written by us,鈥� he said.

They are expected to manage risk, ensure compliance, and deliver strategic value, all while navigating talent shortages and increasing operational complexity. And most are doing it without the end-to-end visibility they need.

Workflows are disconnected, decision-making is reactive, and policies are inconsistently enforced. I have heard this from customers across every industry and, frankly, it is a problem that traditional approaches to procurement technology haven鈥檛 fully solved.

That鈥檚 what makes this moment different. At 麻豆原创 Sapphire, we introduced the Autonomous Enterprise, a fundamental shift in how businesses operate, with AI assistants and agents powering end-to-end execution at scale, with governance built in. Critically, this isn鈥檛 just about adding AI features to existing tools. It is about moving from AI in applications to AI on applications鈥攊ntelligence that works across your entire landscape, not just inside individual products.

Autonomous Spend Management: From concept to reality

Autonomous Spend Management is a core pillar of the Autonomous Enterprise vision, designed to address the fragmentation that holds procurement and finance teams back. By applying agentic AI across procurement, travel, expenses, and external workforce processes, we鈥檙e creating continuity where disconnection exists today鈥攊ntelligent systems that orchestrate activities, connect context, and surface the right insights at the right moment.

What this means for the people doing the work is equally significant. When AI handles routine execution, decision-makers get time and clarity back. They can intervene earlier, with better information, and focus on more strategic work that actually moves the needle.

To bring this to life, we are introducing a new set of Joule Assistants, AI-powered teammates designed to support procurement and spend management across the full life cycle:

• Category Management Assistant: Analyzes spend patterns, delivers market intelligence, and helps build sharper category strategies
• Sourcing Assistant: Manages the entire sourcing life cycle, from drafting RFPs and bids to recommending negotiation strategies
• Supplier Management Assistant: Provides comprehensive oversight of the supply base, from intelligent classification to continuous multi-dimensional risk monitoring
• Contract Assistant: Streamlines contract authoring, flags renewal opportunities, and connects supplier selection through to contract execution
• Requisition Assistant: Guides users to the right buying channel, auto-fills fields, and uses advanced trade-off analyses to help maximize volume discounts
• Buying Assistant:Helps professional buyers identify spend leakage, surface optimal suppliers, and automate order consolidation
• Receiving Assistant: Auto-creates goods receipts and service entry sheets and guides users through quality tracking so nothing falls through the cracks
• Invoicing Assistant: Handles invoice capture, duplicate detection, and payment proposals so finance teams can close faster with fewer errors
• Services Procurement Assistant: Manages the full SOW life cycle from creation through compliance tracking
• Travel Assistant: Simplifies trip planning with pre-spend estimates, streamlined approvals, and built-in compliance guidance
• Expense Management Assistant: Automates expense reporting, capturing details, flagging errors, and keeping everything compliant

The Autonomous Spend Management capabilities run across our cloud ERP application portfolio, including 麻豆原创 Cloud ERP Private, for end-to-end coverage across business processes and systems.

Why connected processes are critical

Connection is just as powerful as intelligence, and that conviction runs through everything we  announced this week. AI can only do so much if the underlying processes are still fragmented.

In next-gen 麻豆原创 Ariba Buying, new Joule Agents support purchasing and policy management through a more intuitive, persona-driven experience, guiding users toward compliant, contract-linked options while improving catalog management and document traceability. Deeper integration with 麻豆原创 S/4HANA Private Cloud Edition and 麻豆原创 ERP Central Component means these capabilities work with existing ERP investments, not around them.

麻豆原创 Ariba Contracts now brings contract creation, approvals, and compliance tracking into a single unified workspace. AI-assisted drafting lets teams create contracts using natural language, while centralized visibility into terms, pricing, and key dates keeps data consistent and connected to downstream procurement processes.

We also introduced a new Joule Agent in 麻豆原创 Ariba Intake Management to automate how procurement requests are captured and routed across 麻豆原创 and non-麻豆原创 systems. And expanded supplier evaluation capabilities in 麻豆原创 Ariba Supplier Lifecycle and Performance let teams segment performance data by geography, business unit, or category 鈥� with insights feeding directly into to inform sourcing and procurement decisions.

Expanding visibility into services spend and supporting adoption

Nowhere is the need for connected processes more apparent than in asset-intensive industries. In oil and gas, mining, and utilities, external workers can make up 40% of the workforce, yet most organizations are still managing them through manual processes and disconnected systems. The risks are real: expired certifications, overpayments, and poor visibility into work billed versus work actually done.

New 麻豆原创 Fieldglass capabilities address these challenges by bringing together the full contractor life cycle, from the moment a worker arrives on site through to final payment. Organizations can now automate time tracking, verify worker credentials and safety requirements before granting site access, maintain tighter controls over equipment, and dramatically reduce the manual effort involved in invoicing.

We鈥檙e also using AI to accelerate SOW creation by automatically recommending worker roles based on the SOW description and historical buyer data, which reduces manual setup and improves consistency from the start. And to support adoption, WalkMe Premium is now integrated with 麻豆原创 Fieldglass and 麻豆原创 Ariba, providing in-app guidance for tasks such as creating statements of work, approving timesheets, and hiring candidates.

The future of spend management

Autonomous Spend Management marks a fundamental shift from managing processes to delivering business outcomes. From chasing cost savings to actively shaping resilience, margin, and growth. From reacting to events to anticipating them.

The real strategic implication is this: Spend does not happen in isolation. Every contract and invoice has a downstream effect on financial performance. When those decisions are made in context鈥攚ith AI connecting procurement, supply chain, and finance鈥攖he enterprise doesn鈥檛 just run more efficiently, it runs as one system.

That鈥檚 what we are building, and what we announced this week marks a significant step forward.

For more details on this week鈥檚 announcements, see the . For more details on the latest updates in travel and expense, please refer to the

Etosha Thurman is co-business lead and chief marketing officer for 麻豆原创 Finance & Spend Management.

While expectations for reliable, on-time delivery remain high, organizations are navigating faster鈥慶hanging demand, more complex global networks, and increasing pressure on cost and working capital. And they鈥檙e looking for ways to turn insight into action more quickly and consistently across the supply chain.

麻豆原创 has been helping organizations build more connected and intelligent supply chains for over 50 years. At 麻豆原创 Connect in October, we introduced 麻豆原创 Supply Chain Orchestration, establishing a foundation for detecting issues, coordinating responses, and connecting execution across complex supply networks.

The innovations announced this week at 麻豆原创 Sapphire extend that vision further. By introducing a new set of AI-driven assistants and agents, we鈥檙e moving orchestration toward an autonomous operating model, where planning, manufacturing, logistics, and asset operations increasingly anticipate, coordinate, and resolve without manual intervention at every step.

AI grounded in real operations

AI delivers lasting value in supply chain management only when it is embedded where work actually happens. Autonomous agents do not operate independently of enterprise applications; they rely on deeply integrated processes and trusted data. Precision, compliance, and resilience depend on this foundation. Without it, AI does not scale or earn trust.

At 麻豆原创, the Autonomous Enterprise represents a vision for how organizations will run their businesses in the future: with insight, decision-making, and execution increasingly connected, while people remain firmly in control. Autonomous Supply Chain Management is a practical step toward that vision.

Autonomous Supply Chain Management reflects an evolution in how planning, execution, and operations work together. People define goals and priorities, assistants orchestrate activity across domains, and agents execute the work鈥攁ll within governed, end鈥憈o鈥慹nd processes.

At 麻豆原创 Sapphire, we鈥檙e introducing , enabled by new Joule Assistants and Industry AI scenarios that apply this model to daily operations across planning, manufacturing, logistics, engineering, and asset management. General availability will be phased throughout 2026, starting now.

Joule Assistants across the supply chain

Rather than disconnected AI tools, the following assistants will be embedded directly into core 麻豆原创 supply chain applications, where deep process knowledge, semantically rich business data, and enterprise鈥慻rade governance already exist.

Each will support a distinct area of responsibility while sharing context, data, and outcomes across the supply chain:

• Asset and Service Assistant: Changes how work gets detected and dispatched, turning signals and anomalies into action rather than queue items
• Business Network Assistant: Extends this coordination outward across suppliers, logistics providers, and service partners so execution doesn鈥檛 stall at the edges of the enterprise
• Logistics Assistant: Keeps warehouse and transportation execution moving as conditions change, coordinating agents rather than waiting for human handoffs at every step
• Manufacturing Assistant: Connects shop floor signals with broader operational context so teams can act on disruptions faster
• Planning Assistant: Helps planners stay ahead of exceptions and constraints without having to manually piece together signals from across the network
• Product Design Assistant: Helps engineering and manufacturing teams stay aligned as products evolve, surfacing the downstream implications of changes before they create rework or delays

From assistants to autonomous agents

In addition to these assistants, 麻豆原创 is delivering more than 60 purpose鈥慴uilt agents across supply chain processes. These agents are designed to sense events, analyze impact, and take guided action within defined business guardrails, helping coordinate execution while keeping people firmly in control.

In manufacturing, agents such as the Production Excellence Agent and Production Master Data Readiness Agent continuously monitor production, quality, and machine signals to detect issues early and keep routings and work instructions aligned with enterprise plans. In asset and service operations, the Asset Performance Alert Processing Agent and Technician Briefing Agent are designed to assess asset conditions, prioritize work, and increase first time fix rates, helping reduce downtime and improve responsiveness.

Beyond supply chain-specific scenarios, these assistants and agents will also extend into 麻豆原创’s cloud ERP environment, including , supporting 麻豆原创鈥檚 broader Autonomous Enterprise strategy. General availability will be phased through 2026, starting now.

Building on this foundation, 麻豆原创 Industry AI adds industry-specific intelligence that complements the core assistants. Rather than standalone features, Industry AI brings together purpose-built agents, process expertise, and business data to drive measurable outcomes. This value-led approach helps organizations apply AI in ways that reflect regulated requirements, complex production models, and asset-intensive operations 鈥� accelerating information across entire industry value chains.

People remain responsible for strategy, oversight, and the decisions that require judgement. What changes is how consistently high-volume, time-sensitive coordination happens across the supply chain.

Where this shows up in practice

The Autonomous Enterprise is our vision, and the innovations we鈥檝e announced at 麻豆原创 Sapphire are concrete steps that customers can build on within current 麻豆原创 environments. They are focused on addressing value leakage caused by fragmented handoffs, delayed decisions, and manual work.

In planning, new capabilities will connect commercial decisions directly with supply planning, linking promotion and pricing plans to inventory and replenishment to reduce stockouts, minimize write-offs, and improve planning consistently. New capabilities include vendor-managed inventory, transportation load building, deployment optimization, and co- and by-product planning.

In manufacturing and engineering, updates to will strengthen compliance and traceability in regulated environments. AI capabilities in the engineering-to-manufacturing handover will help teams understand the downstream impact of design changes before they reach the shop floor, surfacing implications for bills of materials, routings, lead times, and costs directly in context.

In , new Joule Agents will support execution-level decisions across warehouse and transportation operations, validating inbound receipts, aligning labor with real workload, and helping organizations respond faster to shifting constraints. Predictive labor planning in will allow operations teams to anticipate workforce needs rather than react to gaps.

In asset and service management, a new 麻豆原创 Field Service and Asset Management solution will bring planning, scheduling, dispatching, and field execution together in a single experience, connected to so work execution, parts usage, and costs stay aligned across service, operations, and finance.

These capabilities will become available in phases through 2026, aligning with customers鈥� existing 麻豆原创 landscapes. Together, they represent incremental but meaningful progress toward more connected, automated, and resilient supply chain operations.

The path forward

Supply chains don鈥檛 become autonomous overnight. This evolution happens workflow by workflow, expanding automation where it delivers real value, while keeping people firmly in control. As AI becomes embedded in execution, supply chain teams spend less time monitoring and firefighting, and more time shaping decisions, managing trade-offs, and building resilience.

This shift is bigger than any single organization. In a new white paper,聽, we explore how leading organizations are moving beyond isolated AI pilots toward AI embedded across end-to-end supply chain processes, and what it takes to get there. This article draws on multiple sources, including analytical support from McKinsey & Company.

That鈥檚 the direction we are moving, from reacting toward supply chains that anticipate, absorb, and adapt. What we鈥檙e introducing at 麻豆原创 Sapphire reflects that commitment.For more details on all announcements made this week, please refer to the .

Dominik Metzger is president and chief product officer of 麻豆原创 Supply Chain Management.

Market volatility, liquidity pressures, and currency fluctuations are exposing the limits of traditional planning models built around fixed timelines and after-the-fact analysis. To keep pace, finance teams need the ability to continuously sense change, understand its impact, and steer performance with confidence.

The challenge is that many organizations are still planning with processes designed for a different era. Siloed data, manual workflows, and episodic planning cycles make real-time decision-making difficult, limiting visibility across the entire business. reinforces the urgency: 72% of organizations still find financial planning, budgeting, and forecasting too time-consuming.* In a volatile environment, that lag translates directly into slower responses to risk, missed opportunities, and diminished confidence in the decisions that shape performance.

This is why finance needs a new operating model, one that moves beyond periodic exercises and toward continuous steering. At 麻豆原创 Sapphire, we are introducing 麻豆原创 Enterprise Planning, a new flagship offering designed to close the gap between insight and action, enabling planning to continuously drive business performance.

The shift from periodic planning to continuous steering

Traditional financial planning has always provided structure, but too often that structure comes at the expense of agility. Planning occurs in fixed windows. Teams work from historical snapshots, static assumptions, and fragmented inputs. By the time a variance is understood or a scenario is modeled, the business may already be operating in a fundamentally different environment.

麻豆原创 Enterprise Planning is designed to move organizations beyond these constraints through a continuous approach to planning and execution built on speed, confidence, and control. Finance teams gain the ability to detect signals as they emerge, evaluate constraints in real time, and connect plans directly to execution.

This Sense-Reason-Act model represents a fundamental shift in how planning operates. Rather than waiting for a planning cycle to surface issues, agents continuously monitor for material changes and respond through guided, explainable decisions embedded in everyday processes. At the same time, 麻豆原创 Analytics Cloud continues to support the iterative Plan-Do-Check-Act cycles that finance teams rely on for strategic and tactical planning across mid- to long-term horizons, including model creation, forecasting, variance analysis, and scenario simulation. Together, these two approaches create a planning ecosystem that is both responsive in the moment and disciplined over time.

The solution embeds Joule Agents directly into the planning process, helping connect strategy to operations in real time. Agents can interpret internal and external data signals, model their impact on KPIs, simulate scenarios, recommend actions, and orchestrate planning workflows with built-in governance and explainability. Planning shifts from a single point in time to continuous workflows. When decisions are made, Joule Agents can update plans to support downstream execution. General availability is planned for Q3 2026.

Built on 麻豆原创 Analytics Cloud and 麻豆原创 Business Data Cloud, these capabilities form a more connected, intelligent planning ecosystem that enables organizations to act decisively and with full transparency.

Why governed data and connected planning matter

Continuous planning is only as reliable as the data it is built on. Without a unified data foundation, even the most advanced analytics cannot produce trustworthy outcomes. As automation increases, this challenge becomes more acute: decisions execute faster, but errors can scale just as quickly.

That is why our approach is not AI in isolation. 麻豆原创 Enterprise Planning is built using 麻豆原创 Business Data Cloud data products and the 麻豆原创 Analytics Cloud solution. 麻豆原创 Analytics Cloud remains the foundation for strategic and tactical planning cycles, while 麻豆原创 Business Data Cloud provides the governed data foundation underpinning the entire ecosystem. This helps ensure compliance, auditability, and enterprise-wide trust, which becomes even more critical as AI-driven automation expands.

Continuous planning in practice

What makes this vision tangible is how it shows up in real financial workflows. By continuously monitoring market signals and financial positions, these solutions help organizations reduce the lag between insight and action, improving both speed and decision quality. This is the Sense-Reason-Act model at work: sensing shifts in currency markets, reasoning through the impact on cash positions, and acting through guided decisions that keep the business aligned with its financial objectives.

More broadly, the Autonomous Finance domain brings together Joule Assistants and Joule Agents to provide CFOs and finance organizations with more insight, control, and support across their operations. Beyond planning, specialized Joule Assistants coordinate multiple agents to support key finance processes including financial closing, billing, governance, and tax and compliance. The result is a finance function where intelligence is embedded across the full operational scope, not confined to a single workflow.

Because these agents are delivered within 麻豆原创鈥檚 planning and finance solutions, they carry a native understanding of enterprise data, planning semantics, and mission-critical business processes. The goal is not to replace finance expertise, but to augment it. This gives teams the foresight needed to navigate complexity with greater confidence.

The Autonomous Finance capabilities run across our cloud ERP application portfolio, including 麻豆原创 Cloud ERP Private, for end-to-end coverage across business processes and systems.

The future of finance is continuous

The future of finance will be defined by the ability to connect data, processes, and decisions across the enterprise in a continuous loop. Organizations that can sense change as it happens, reason through its impact using trusted and governed data, and act by connecting plans back to execution will be best positioned to navigate volatility with the agility and discipline that modern finance demands.

With 麻豆原创 Enterprise Planning, organizations can move beyond static planning cycles and toward a more intelligent, continuous approach to steering performance.

For more details, refer to the and the .

Lawrence Martin is chief product officer and head of Public Cloud Engineering at 麻豆原创.
David Imbert is head of Finance Product Marketing at 麻豆原创.

*IDC Spotlight, sponsored by 麻豆原创, The Rise of Dynamic Planning in the Agentic AI Era, #US54493826, April 2026

The conversation has moved beyond what AI can do into how it should be applied, placing HR at the center of decisions that will shape people, culture, and business outcomes for years to come.

While we have often talked about the 鈥渇uture of work,鈥� the simple fact is that future is already here. The question is whether organizations are ready to operate differently.

AI requires a fundamental rethinking of how work gets done, grounded in the data, systems, and processes that run today鈥檚 organizations. And getting it right starts with one clear principle: humans must remain firmly at the center鈥攏ot as operators of process, but as leaders of judgement, strategy, and change.

What Autonomous HCM means for HR leaders

At 麻豆原创, this is the foundation of our vision for the Autonomous Enterprise, announced at in Orlando, where AI assistants can run core HR processes end-to-end, so people are empowered to focus on their most meaningful work while staying firmly in control of outcomes.

brings together agentic AI, HR applications, and real business context鈥攇rounded in deep process expertise and enterprise-grade governance鈥攖o help organizations anticipate workforce needs and respond with greater precision as business priorities change.

With the new HCM innovations announced at 麻豆原创 Sapphire, we are building on the existing breadth and depth of 麻豆原创 SuccessFactors with new AI-native functionality that amplifies how HR can help shape the business and elevate what employees are capable of.

Automate work with Joule Assistants

The first shift is automation; not as task replacement, but as a new way of working. A new generation of , delivered through Joule as 麻豆原创鈥檚 AI engagement layer, bring this to life by orchestrating agents to execute work end-to-end and support decisions in real-time.

These assistants are not just automating tasks; they are guided by employees to reduce manual effort and support a growing range of HR scenarios:

• Payroll becomes proactive, not reactive: The coordinates multiple to prepare payroll runs, identify issues early, and guide administrators to faster resolution, shifting payroll from reactive process to proactive execution. Working alongside the Core HR Assistant and , it helps organizations manage employee data, track time and attendance, and pay employees with greater accuracy and less manual work.
• Talent acquisition flows more seamlessly end-to-end: The helps keep hiring moving from intelligent matching to interview coordination, providing real-time guidance to recruiters and hiring managers. Once a candidate accepts, the takes over to support a smooth transition for new employees. These new Joule Assistants connect talent acquisition processes between and the broader 麻豆原创 SuccessFactors HCM suite.
• HR services become faster and more intuitive: The helps administrators resolve common HR questions instantly, directing employees to the right next step and reducing service center volume while improving the overall employee experience.

Reimagine the workforce with AI-driven planning

As AI becomes part of how work gets done, organizations must rethink workforce planning as a continuous leadership discipline, not a periodic exercise. Today, 62% of C鈥憇uite executives say they are dissatisfied with how well people data connects to business performance, according to , making it harder to turn strategy into action. The new workforce planning capability within 麻豆原创 Enterprise Planning supports a shift toward strategic work redesign, inclusive of both agents and people, by helping leaders link workforce decisions directly to HR, business, and financial needs.

This workforce planning capability connects data from , , and 麻豆原创 SuccessFactors, creating a unified foundation for workforce decision鈥憁aking across employees and contingent labor. Together, this moves workforce planning beyond static models. Leaders gain clear scenario insight and the ability to combine human judgment with AI to align workforce and investment decisions.

At a more granular level, constant change means business and HR leaders are often dealing with organizational changes. The new AI鈥慹nabled organizational modeling for replaces slow, disconnected modeling approaches with an integrated experience that supports scenario planning and impact analysis, enabling leaders to evaluate organizational choices with greater accuracy and alignment. With this approach, leaders can quickly explore alternative organizational structures and understand implications before changes are implemented. Whether adjusting roles, teams, or reporting lines, organizational modeling becomes a practical leadership tool, supporting thoughtful change while maintaining data integrity and minimizing disruption. The result is a clearer, more proactive approach that helps organizations make smarter workforce decisions in a constantly evolving business landscape.

Elevate people through continuous upskilling

When it comes to skills, the rise of generative AI has once again accelerated the pace of change. New jobs are emerging, new skills are required, and processes that have worked for decades are being completely reimagined.  The new Workforce Upskilling Assistant delivers personalized, AI-driven learning directly where work happens, in collaboration tools, mobile, desktop and 麻豆原创 SuccessFactors鈥攈elping organizations keep skills aligned with where the business is headed. By orchestrating multiple Joule Agents, it supports content creation and generation, adaptive micro-learning, and reinforcement, enabling leaders and managers to identify critical skill gaps and accelerate upskilling, particularly in fast-moving areas such as AI.

By delivering learning in the tools and channels employees already use, the Workforce Upskilling Assistant turns workforce and business data into timely, bite鈥憇ized learning moments. Rather than relying on scheduled courses or standalone systems, HR learning teams can quickly convert existing content to deliver learning to the right person at the right time.

A new standard for human-centered Autonomous HCM

麻豆原创鈥檚 Autonomous Enterprise vision sets a new standard for how HR leads in an AI-driven world, one where AI assistants and agents take on the work of coordination, so people can focus on leading and shaping outcomes. As AI becomes embedded into how work runs, HR is uniquely positioned to guide what matters most, moving from coordinating processes to guiding decisions, building resilient teams, strengthening trust, and ensuring the workforce is ready for what鈥檚 ahead.

That is the promise of an Autonomous HCM platform: human expertise elevated by AI, delivering meaningful impact for both people and the business.

Learn more about how 麻豆原创 is delivering Autonomous HCM by catching the replay of the HCM Innovation .

Dan Beck is general manager and chief product officer for 麻豆原创 SuccessFactors.

AI is what brings that ambition within reach. It helps companies act faster, personalize at scale, and engage in new ways. But it is also raising expectations. Every interaction now reflects how well the business runs.

When a customer places an order or asks for help, the experience depends on what happens behind the scenes. If pricing is inaccurate, inventory is uncertain, or fulfillment falls short, the experience breaks.

That is why customer experience is now defined by execution. Customers do not experience systems or intent. They experience outcomes.

Agentic AI can increase speed, intelligence, and personalization. But speed alone does not improve customer experience. It amplifies what is already there. When execution is aligned with process, data and governance, AI drives better outcomes. When it is not, AI exposes the disconnect.

Aligning experience and execution

Autonomous CX brings agentic AI directly into the processes that run the business instead of layering it on top of disconnected systems. It connects AI assistants across marketing, commerce, sales, and service onto a shared business context across 麻豆原创 CX, 麻豆原创 Cloud ERP, supply chain, and connected systems. Orders, inventory, pricing, and financials are defined once and used consistently, so decisions are based on live operational reality.

At the center of this shift are AI assistants and autonomous agents. Assistants coordinate multiple agents across end-to-end customer workflows, from discovery to fulfillment, engagement to service, and issue to resolution.

At 麻豆原创 Sapphire, we highlighted assistants that make this real across the portfolio:

• In marketing, Content Assistant and Campaign Assistant orchestrate intent understanding, content creation, segmentation, optimization, and campaign execution within governance controls.
• In commerce, Merchandising Assistant, Shopping Assistant, and Order Management Assistant connect discovery, conversion, and fulfillment to operational reality.
• In sales, Sales Assistant, Deal Qualification Assistant, and Deal Closing Assistant move sellers from signal to execution.
• In service, Case Management Assistant and Service Management Assistant improve resolution and service quality, with additional assistants purpose-built for self-service, HR service, and accounts receivable workflows.

AI-driven discovery and engagement grounded in business reality

麻豆原创鈥檚 collaboration with Google follows the same principle: connect AI-driven discovery and engagement to business execution.

Together, 麻豆原创 and Google are focused on three priorities: first, applying the latest AI models, including Gemini, to deliver high-quality customer experiences; second, supporting industry standards and open protocols to enable interoperability across ecosystems; third, enabling seamless, personalized journeys across channels and Google surfaces such as Shopping and Gemini.

By combining 麻豆原创鈥檚 governed business data with Google鈥檚 AI capabilities, assistants and agents can connect customer intent from storefronts, search, and AI-driven channels to 麻豆原创 commerce and order processes. This ensures that what customers see reflects what the business can fulfill.

This is also why 麻豆原创 is adopting and expanding how 麻豆原创 product data can power AI-driven experiences wherever customer intent originates. This keeps experiences aligned with pricing, inventory, and fulfillment in real time.

麻豆原创 Commerce Cloud innovations

麻豆原创 continues to be recognized in analyst evaluations, including the Gartner庐 Magic Quadrant™ for Digital Commerce, where 麻豆原创 has been positioned as a Leader for 11 consecutive times.

, trusted by the largest enterprises, now extends to mid-market and growing companies on 麻豆原创 Cloud ERP. The new 麻豆原创 Commerce Cloud, cloud ERP edition delivers a standardized, end-to-end approach, reducing complexity, leveraging AI natively, and accelerating time to value. It connects discovery through fulfillment via tight integration with 麻豆原创 Cloud ERP.

For digitally mature organizations, 麻豆原创 is expanding composable commerce with new and modular cart and checkout services. These services integrate with core processes such as pricing, promotions, loyalty, tax, payments, inventory, sourcing, and order management across 麻豆原创 and non-麻豆原创 touchpoints. This helps organizations modernize their architecture while maintaining end-to-end execution.

麻豆原创 is also expanding its ecosystem with Vercel to accelerate storefront development and deployment with optimized performance, scalability, and composable front-end experiences.

In payments, 麻豆原创 Unified Payment, powered by Adyen, embeds global processing directly into the commerce flow to simplify integration and improve conversion. 麻豆原创 also continues to enhance its open payment framework with pre-integrated providers, such as Checkout.com and PayPal, giving customers flexible provider choices that are easy to configure and use.

Together, these capabilities reduce total cost of ownership, speed deployment, and make it easier to deliver better experiences at scale.

Sales execution turns insight into action

Customer experience extends into sales execution, where teams need clear next steps and confidence those actions can be fulfilled.

We introduced new innovations, including field sales capabilities for retail execution processes in consumer goods companies and other field-selling environments. These capabilities provide rich mobile experiences that work offline, making it easier to plan store visits, capture in-store activity, and manage execution in real time.

Sales leaders gain connected insights tied directly to pricing, inventory, and order processes, leading to more consistent execution and better outcomes.

Scaling trusted autonomous service

Autonomous CX is strengthened through partnerships that extend execution while preserving trust and governance.

Our combines its agentic AI-driven voice and digital self鈥憇ervice with service, order, and entitlement data from 麻豆原创 Service Cloud. AI-driven automation can handle routine interactions with full context, escalating seamlessly and with continuity to service teams when human expertise is needed. This approach helps organizations scale service without breaking trust and ensures customer interactions remain connected to real business processes.

麻豆原创 is also expanding its partnership with Amazon to scale AI-driven service across voice and digital channels, enabling faster, more consistent resolution while keeping service execution grounded in real-time business data.

Industry AI in action

We are also showcasing Industry AI scenarios that demonstrate how assistants and autonomous capabilities operate in real business environments.

Autonomous Revenue Growth Management supports trade planning teams and key account managers in consumer products companies that sell through retailers, with applicability to agribusiness and wholesale distribution. Industry鈥憇pecific Joule Assistants provide AI鈥慸riven insights across trade planning and execution, helping teams identify growth opportunities, optimize commercial terms and respond more quickly to performance signals. The result is more predictable growth with fewer downstream exceptions.

Unified commerce supports merchandising and operations teams across retail, wholesale, and direct-to-consumer models. Unified commerce connects demand, inventory, and customer data across channels, with Joule Assistants guiding decisions on assortment, pricing, and placement. The result is more consistent execution and faster decisions.

The next phase of customer engagement

Across these innovations and Industry AI scenarios, the pattern is clear. AI delivers value only when it acts on shared, trusted context. When experience and execution stay aligned, speed becomes a source of trust instead of risk.

This is how 麻豆原创 is approaching the future of customer experience: as a coordinated system where every decision is visible, and every promise can be kept.

Balaji Balasubramanian is president and chief product officer of 麻豆原创 Customer Experience.

The CX innovations and Industry AI scenarios highlighted here are planned for general availability in Q3 2026.
The capabilities announced as part of 麻豆原创鈥檚 Autonomous Enterprise run across 麻豆原创 Cloud ERP, including 麻豆原创 Cloud ERP Private.
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner鈥檚 business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates.

In his kickoff keynote at 麻豆原创 Sapphire Orlando, Florida, Klein and other 麻豆原创 Board members detailed how 麻豆原创 plans to bring agentic AI to the world’s most critical business workflows so that humans and AI can meet the accelerating demands of global business profitably, strategically, and safely.

鈥淭oday I鈥檓 super proud to launch our new 麻豆原创 Business AI Platform, which forms the basis for our vision of the future of business: the Autonomous Enterprise, where agents run the business and you can focus on what truly matters,鈥� Klein said.

Enterprise AI is at an inflection point, Klein told his 30,000-strong in-person and virtual keynote audience, and 麻豆原创 is in a unique position to deliver what customers need to turn their businesses into autonomous enterprises.

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The business AI imperative

Across industries, organizations are investing heavily in artificial intelligence, yet many still struggle to translate that investment into meaningful business value. At 麻豆原创 Sapphire, the message was clear: This isn鈥檛 a technology problem; it鈥檚 a context and execution problem.

While 80% accuracy may be sufficient for consumer AI applications, Klein said, 鈥淓ighty percent is just not good enough when you run the world鈥檚 most business-critical businesses. They [LLMs] should not guess; they should deliver accurate, compliant, and secure outcomes.鈥� 

Klein acknowledged that while adoption of AI has become near-universal, tangible business value remains elusive. Citing a recent Stanford AI survey, he noted that almost every company is now using AI, but seeing only limited return.

The reason, he argued, lies in a structural gap. Above the waterline of enterprise AI, LLMs continue to improve at tasks trained on publicly available data, while below it lies what enterprises truly need: AI that understands mission-critical business data, end-to-end processes, and operates within security, compliance, and governance frameworks.

ERP as the foundation for business AI

麻豆原创鈥檚 answer to this challenge begins with what Klein described as 鈥渢he brain of every company: its ERP system.鈥� For over 50 years, 麻豆原创 has had solutions with incredibly deep process and data domain know-how alongside the governance requirements, compliance controls, and company-specific configurations that define how businesses actually run.

Now, as part of the company鈥檚 new vision, 麻豆原创 plans to infuse this institutional knowledge into AI agents, enabling them to navigate thousands of business processes, select from more than 7 million data fields, and verify identity and access authorizations before returning any output.

鈥淲e鈥檙e bringing together LLMs with 50 years of business know-how stored in our ERP. But to do this, we had to do nothing less than completely reinvent our company,鈥� he told the audience. 鈥淭oday we are very excited to show you the new 麻豆原创 and our vision for the Autonomous Enterprise.鈥�

麻豆原创 Business AI Platform

To bring this vision to life, 麻豆原创 executives on stage announced a series of important innovations, beginning with the launch of the new 麻豆原创 Business AI Platform, a unified architecture bringing together 麻豆原创 Business Technology Platform, 麻豆原创 Business Data Cloud, and AI Foundation under a single roof.

鈥淭he heart of this new platform is the rich context layer,鈥� said Klein. 鈥淗ere, we infuse the deep ERP business domain know-how into the AI agents. Through our knowledge graphs, our AI agents have now a compass, a map, to find the right process and data in your ERP universe. And to provide the agents even more context, we are also introducing our new 麻豆原创 Domain Models. They have been trained on 麻豆原创’s code to even better understand the business logic of your company.鈥�

But, he said, 麻豆原创 is going further: 鈥淏ecause you run your business not only with 麻豆原创 solutions, our AI agents have to also understand non-麻豆原创 data. That’s why we included our 麻豆原创 Business Data Cloud in the context layer to build a single semantical data layer across 麻豆原创 and non-麻豆原创. No more silos, no spaghetti data sprawl鈥攂ecause no AI agent can compensate for a broken data model.鈥�

Echoing Klein, 麻豆原创 CTO Philipp Herzig, who presented the platform in detail, said it has been designed to close the agent adoption gap in the enterprise by delivering outcome, speed, enterprise-readiness, and context. 鈥淚t’s the place where you build, contextualize, reason, and govern AI,鈥� he said.

Herzig explained that the platform is structured around three layers: the context layer which Klein referenced, the build layer, and the governance layer. 鈥淎gents are only as powerful as the context they operate on,鈥� he said. 鈥淟acking context is the number one reason why enterprise AI projects fail to deliver value.鈥�

Within the build layer of the new platform, the new Joule Studio is designed to understand a company鈥檚 business challenges and enables the building of new AI agents quickly and easily.

The third tier is the governance layer, anchored by the new 麻豆原创 AI Agent Hub built on 麻豆原创 LeanIX. This provides a single command center to discover, manage, and govern all AI agents鈥斅槎乖� and non-麻豆原创. It will be generally available in Q3 and included in 麻豆原创 Business AI Platform at no additional charge.

Underscoring the changing AI marketplace, Herzig was joined on stage by KPMG Global Head of Advisory Rob Fisher, who told the audience: 鈥淲hat I鈥檓 hearing from clients is a clear shift; they鈥檙e moving from AI pilots to embedding integrated AI and agents into how work gets done. Where we see leaders really separating from the pack is in the execution and the organizational adaptability.鈥�

麻豆原创 Autonomous Suite

Building on the platform, 麻豆原创 Executive Board Member Muhammad Alam, 麻豆原创 Product & Engineering, announced the transformation of 麻豆原创鈥檚 SaaS application portfolio into the 麻豆原创 Autonomous Suite, described as the most significant evolution of 麻豆原创鈥檚 applications business in the company鈥檚 history.

The suite spans five domains: Autonomous Finance, Autonomous Spend, Autonomous Supply Chain Management, Autonomous HCM, and Autonomous CX, with more than 200 agents and over 50 assistants available in the coming months. Each assistant is mapped to core business roles and carries defined KPIs tracked through 麻豆原创 AI Agent Hub.

鈥溌槎乖� Autonomous Suite brings together the depth of our process expertise, semantically rich data, and built-in governance and compliance,鈥� said Alam. 鈥淭hese agents are designed with outcomes as a core objective. Each assistant has a defined set of ROI KPIs that you can expect it to deliver.鈥� 

鈥淯nderpinning the autonomous suite are out-of-the-box agents鈥攈undreds of agents cutting across all core business processes,鈥� he shared. 鈥淭hese agents come together into what we call assistants, or Joule Assistants. We’ve mapped these assistants to roles across the core processes of an organization, because we know that the first step 
in realizing value from AI is to empower your people to do more, do it better, or do things that just weren’t possible to be done before.鈥�

Turning to Joule itself, Muhammad said 麻豆原创 is fundamentally reimagining how users will interact with 麻豆原创 applications in the future.

鈥淲e call this Joule spaces and along with the familiar Joule conversations experience and Joule Studio 2.0, it is now part of what we call Joule Work,鈥� he explained.

鈥淛oule Work represents a massive step forward in super-charging the capabilities of Joule as we know it today,鈥� Alam said. 鈥淲ith Joule Work, we’re bringing a claw-based agentic harness to Joule along with computer and file access, better support for open standards such as MCP and A2A, access to a more complete knowledge base, and, of course, amazing visualizations on the fly.鈥�

Industry AI: H&M and Sector-Specific Transformation

During the keynote, 麻豆原创 Chief Operating Officer Sebastian Steinhaeuser introduced the Industry AI initiative, delivering AI-powered solutions built on decades of sector-specific expertise across 26 industries. In life sciences, he highlighted how 麻豆原创 customer Takeda is achieving up to 10% productivity gains, up to 25% reduction in revenue loss from stock-outs, and up to five percent reduction in safety stock through Autonomous Regulated Manufacturing.

He was also joined on stage by H&M Group CDIO Ellen Svanstr枚m, who discussed how the fashion retailer is embedding AI across its value chain. Built on RISE with 麻豆原创, 麻豆原创 Business Data Cloud, 麻豆原创 Commerce Cloud, and 麻豆原创 SuccessFactors solutions, H&M has developed a Store Intelligence Agent that processes real-time signals to generate actionable recommendations for store managers. Svanstrom also demonstrated the AI-powered InStore Concierge, a customer-facing agent that bridges digital and physical retail through personalized outfit recommendations and real-time availability.

RISE with 麻豆原创 and 麻豆原创 GROW: Path to the Autonomous Enterprise

Returning to the keynote stage, Klein emphasized that technology adoption alone does not create business value. Simply plugging AI agents into your system landscape will drive zero value, he said. 鈥淢oving to the Autonomous Enterprise requires serious change management. Adoption of AI goes hand-in-hand with business process change and end user enablement.鈥�

To support customers on this journey, 麻豆原创 announced a comprehensive reset of its RISE with 麻豆原创 and 麻豆原创 GROW offerings. RISE with 麻豆原创 customers will receive contractual commitment to activate three Joule Assistants within the first year, with the Max Success Plan extending adoption across the full enterprise.  

麻豆原创 GROW customers will receive more than 20 AI assistants from day one, with an AI-enabled toolchain designed to support go-live in weeks. New partnerships with Palantir and Accenture will support the most complex migration scenarios.

Closing: The Autonomous Enterprise

Klein closed the keynote by asking Joule to summarize the key takeaways and noting that 麻豆原创 is evolving from being a software company to becoming a business AI company.

鈥淲e showed how to turn the promise of business AI into reality with 麻豆原创 Business AI Platform, which provides the data processes and governance AI need to deliver accurate and secure outcomes at scale; we introduced the 麻豆原创 Autonomous Suite, where applications reason, decide, and act for you; and we showed how to manage change management with RISE with 麻豆原创. Together with customers and partners, we showed how 麻豆原创 is helping companies realize the vision of the Autonomous Enterprise.鈥�

鈥淲e鈥檝e been reinventing how businesses run for over 50 years, and now by infusing 麻豆原创鈥檚 ERP brain into the new 麻豆原创 Business AI Platform, we鈥檙e solving one of the biggest challenges businesses are facing today: how to turn AI into business value,鈥� he said. 鈥淚t鈥檚 the end of long negotiations, supply chain disruptions, financial blind spots, and the beginning of better: Welcome to the Autonomous Enterprise.鈥�

麻豆原创 Business Data Cloud (麻豆原创 BDC) is the data foundation of that platform, the business data fabric that anchors universal business context, serving as the trusted knowledge core聽for every enterprise application and agent.聽

The future of agentic organizations will be driven by AI with the deepest organizational knowledge. That future doesn’t start with AI models; it starts with whether your data foundation can give agents the business context they need to act autonomously. 

Today, we are introducing innovations that move organizations closer to becoming an autonomous enterprise.

Turn all your data into business outcomes 

A business data fabric architecture ensures every agent, application, and decision draws from the same trusted business context. And today, we are introducing new business data fabric capabilities that bring multi-model, unified master data, and embedded governance to your agentic foundation. 

• 麻豆原创 HANA Cloud natively available in 麻豆原创 Business Data Cloud:聽麻豆原创 HANA Cloud聽is聽now a聽core聽component of 麻豆原创 Business Data Cloud.聽As the AI database聽for 麻豆原创 BDC,聽麻豆原创聽HANA Cloud provides a聽unified聽in-memory engine聽for agents to reason across transactional, analytical, and multi-model workloads聽such as spatial, graph, and vector.聽In practice, this means agents can navigate relationships across customers and suppliers, analyze geographic dependencies, or perform semantic search in real time.聽And because every workload runs on a single in-memory engine with native workload management, inference time drops dramatically, lowering TCO and improving the predictability of AI聽costs.聽With 麻豆原创 HANA Cloud, 麻豆原创 Databricks, and 麻豆原创 Snowflake, 麻豆原创 Business Data Cloud delivers聽intelligent compute for聽every data and AI workload.
• Reltio in 麻豆原创 Business Data Cloud: With the completed acquisition of Reltio, 麻豆原创 is bringing multi-domain master data management capabilities directly into 麻豆原创 Business Data Cloud, helping customers unify, cleanse, and harmonize data across 麻豆原创 and third-party聽sources. Reltio鈥檚 AI-based entity resolution identifies and merges related records聽into a single, consistent view of business entities.聽Low-latency delivery and Model Context Protocol support enable real-time, multi-agent workflows across聽your data landscape: a procurement agent, for example, can assess supplier risk and trigger action almost instantly using trusted, real-time data. Together, this becomes a golden record system of context that Joule Agents use to deliver faster time-to-value for business AI.
• 麻豆原创 Master Data Governance natively available聽in聽麻豆原创 Business Data Cloud:聽Unified master data is only as valuable as the governance applied to it. To ensure data is AI-ready, governance must聽shift聽from regulator to value accelerator. 麻豆原创 Master Data Governance is now a core component of 麻豆原创 Business Data Cloud, governing master data and policies across聽your聽business data fabric.聽This results in聽embedded聽AI governance that accelerates agent deployment, ensuring every agent operates on data聽products聽that聽are聽verified聽and aligned to your business policies.聽
• 麻豆原创 AI Core integration with 麻豆原创 Business Data Cloud: 麻豆原创 is introducing deeper integration between 麻豆原创 Business Data Cloud and 麻豆原创 AI Core, enabling AI models to be grounded directly in trusted business data, semantics, and governance. Batch inference can now be embedded into business-ready data products, continuously enriching the data that powers Joule with predictions, classification, and聽AI聽outputs.聽聽

“This is where 麻豆原创 Business Data Cloud fits into the vision: not as a centralized system, but as an enabler of cultural change through its unique capabilities. These capabilities allow teams to preserve mission-critical business context across financial and non-financial data.”

Jannie Affeld, VP Finance Systems and ERP, Google 

Transform outcomes with Joule Agents 

麻豆原创 is bringing agentic AI directly into the business data fabric through Joule Agents, introducing new capabilities that streamline data management, analytics, and planning through a conversational experience: 

• Data product search and creation: Joule Agents simplify how users discover and create data products. With natural language prompts, users can identify relevant 麻豆原创 and third-party data sources, perform joins and transformations automatically, and apply business context and governance policies.  
• Automated planning and analytical modeling: Joule Agents enable data modelers and planning teams to generate analytical and planning models using AI. By defining dimensions, granularity, and data sources, users can automatically create models aligned with best practices. Teams can also initiate planning cycles, manage versions, and apply calculations without deep technical expertise. 
• Easily聽surface business聽insights:聽Business users聽can聽ask complex analytical questions in natural language and receive context-aware insights across lines of business. Powered by governed data products聽in 麻豆原创 Business Data Cloud and 麻豆原创 Knowledge Graph,聽Joule聽understands relationships, processes, and business logic聽to deliver聽more accurate and complete answers without requiring manual exploration.
• 麻豆原创 Analytics Cloud story generation: Joule accelerates 麻豆原创 Analytics Cloud story creation by transforming data models, queries, and business context into dashboards and visualizations automatically. Users can continue the conversation, drilling into KPIs, identifying drivers, and exploring trends in a single workflow. 

Extend context across your open data ecosystem

Last year, we introduced 麻豆原创 BDC Connect, a capability to share data and metadata with zero copies, preserving meaning across every cloud and platform. We are excited to announce 麻豆原创 BDC Connect for Amazon Athena, continuing our promise of openness and choice.

This enables 麻豆原创 data products to be discovered and consumed directly within AWS without replication or loss of context. As a result, teams can build analytics, applications, and AI agents faster while ensuring they operate on trusted, governed business data.

Together with existing partners across Snowflake, Databricks, Google BigQuery, and Microsoft Fabric, 麻豆原创 Business Data Cloud delivers a connected, open data ecosystem so organizations can extend business context across their entire landscape with zero copies. 

General availability is planned for H2 2026.

“Compute can happen anywhere, data can stay at the source when needed, but business context is managed once, centrally, in 麻豆原创 Business Data Cloud.”

Malin Persson, CIO at Ericsson

Get started today 

Build your trusted foundation for agentic AI with 麻豆原创 Business Data Cloud.  

Irfan Khan is president and chief product officer of 麻豆原创 Data & Analytics.

The company introduces a unified 麻豆原创 Business AI Platform, deepening partnerships with Anthropic, Amazon Web Services, Google Cloud, Microsoft, NVIDIA and Palantir

ORLANDO聽鈥� At 麻豆原创 Sapphire in 2026, (NYSE: 麻豆原创) introduced the to help enhance the world’s most critical business workflows, so that humans and AI work together to meet the accelerating demands of global business profitably, strategically and safely.

鈥淔or the mission-critical processes of our customers, ‘almost right’ just isn鈥檛 good enough,鈥� said Christian Klein, CEO of 麻豆原创 SE. 鈥淏y uniting 麻豆原创 Business AI Platform with 麻豆原创 Autonomous Suite, we anchor AI agents in the business processes, data and governance so they can deliver accurate, compliant and secure outcomes, unlocking new sources of revenue and meaningful cost savings.鈥�

The Autonomous Enterprise includes a unified AI platform for building, contextualizing and governing agents, an autonomous suite that executes core business operations and a new user experience that redefines how people work with enterprise software.

Introducing 麻豆原创 Business AI Platform

麻豆原创 Business AI Platform is a new foundation for building and deploying enterprise AI grounded in real business context. 麻豆原创 Business AI Platform now unifies 麻豆原创 Business Technology Platform, 麻豆原创 Business Data Cloud and 麻豆原创 Business AI into a single, governed environment.

At its core is the 麻豆原创 Knowledge Graph solution, which gives AI agents a structured map of business entities, processes and relationships across a customer’s 麻豆原创 landscape. Joule Studio is 麻豆原创’s AI-first solution for building enterprise agents, applications and agentic workflows. Developers can build using the no-code, pro-code and AI frameworks of their choice on 麻豆原创-managed infrastructure that is secure, scalable and optimized for enterprise AI.

Deploying 麻豆原创 Autonomous Suite Across Every Business Function and Industry

Building on this foundation, 麻豆原创 also introduced 麻豆原创 Autonomous Suite, which enables 麻豆原创’s existing business applications with AI agents capable of running processes from start-to-finish.

The suite will deploy more than 50 domain-specific Joule Assistants across finance, supply chain, procurement, human capital management and customer experience. These assistants will automate end-to-end processes by orchestrating a subset of over 200 specialized agents to execute precise tasks. For example, the new Autonomous Close Assistant can compress the financial close process from weeks to days by automating journal entries, reconciliation and error resolution across the entire process.

麻豆原创 also launched Industry AI, expanding its deep industry portfolio through seven autonomous solutions that will enable start-to-finish industry processes and embed sector-specific process logic, data models and regulatory requirements. At 麻豆原创 Sapphire, 麻豆原创 showcased its work with European energy giant RWE to leverage Industry AI, helping reduce unplanned downtime across its offshore wind turbines. With 麻豆原创’s Autonomous Asset Management scenario, AI agents are designed to analyze data from thousands of past incidents, identify the likely root cause and generate pre-filled work orders with the right tools and proven fixes from other sites.

Designing the Autonomous User Experience

The company also revealed Joule Work, redefining how users engage with 麻豆原创 software. Instead of navigating individual applications and entering data across several screens, users will now interact primarily with Joule. By describing a desired business outcome, Joule will orchestrate the right combination of workflows, data and agents to get it done.

Joule Work goes beyond conversation, proactively surfacing relevant insights and automating routine tasks behind the scenes so work moves forward even when humans aren’t actively steering it. It will be available on desktop, mobile and voice across 麻豆原创 and non-麻豆原创 systems.

Accelerating the Customer Journey Toward Autonomy with 鈧�100 Million Infusion

麻豆原创 evolved its customer and partner programs to help accelerate the organization’s journey to the Autonomous Enterprise. To catalyze adoption, the company has launched a 鈧�100 million fund for 麻豆原创 partners to help customers deploy 麻豆原创-built AI assistants and agents. The fund is also available to partners that extend or build new partner agents on the new 麻豆原创 Business AI Platform using Joule Studio.

麻豆原创 has enhanced its RISE with 麻豆原创 and 麻豆原创 GROW offerings to accelerate AI adoption. Both include access to the Joule Assistants portfolio; RISE with 麻豆原创 customers will have three assistants activated within their first year, while 麻豆原创 GROW customers receive full portfolio access at onboarding. 麻豆原创 S/4HANA on-premises and 麻豆原创 ERP Central Component (麻豆原创 ECC) customers are not excluded: those that commit to transitioning the majority of their current landscape to 麻豆原创 Cloud ERP gain access to select AI scenarios, bridging the gap between their current landscape and their cloud destination

麻豆原创 also introduced new agent-led transformation tooling that can reduce ERP migration efforts by more than 35 percent, driving faster and more predictable projects by automating system analysis, code remediation, configuration and testing at scale.

Lastly, 麻豆原创 announced a full slate of strategic partnerships across each category:

• Platform and suite partnerships include Anthropic, with Claude among the foundation models 麻豆原创鈥檚 AI platform will leverage to power Joule agents across HR, procurement and supply chain; Amazon Web Services, bringing zero-copy data integration between 麻豆原创 Business Data Cloud and Amazon Athena; Google Cloud and Microsoft, enabling bidirectional agent-to-agent interoperability between Joule and external agent frameworks; Mistral AI and Cohere, delivering sovereign model options on 麻豆原创’s cloud infrastructure; , providing visual AI workflow orchestration inside Joule Studio; NVIDIA, whose OpenShell provides the trusted secure runtime for Joule Studio; and , bringing AI agents into 麻豆原创 Service Cloud to handle customer interactions with full access to business data and service processes.
• Implementation partnerships include Palantir and Accenture, partnering on complex data migration scenarios, and for AI-powered cloud ERP migrations.

.

Visit the . Get 麻豆原创 news via  and .

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
Aim茅e Leabon, +1 646-799-3277, aimee.leabon@sap.com, EST
Marcus Winkler, +49 622 776-74-97, marcus.winkler@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.
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Building on their long-standing partnership, AWS and 麻豆原创 are making it easier for customers to access mission-critical 麻豆原创 data products across AWS services, including Amazon Bedrock, Amazon Quick, and Amazon SageMaker. This will allow teams to deliver self-service analytics and build AI agents across all lines of business鈥攚ithout waiting for IT teams to replicate, prepare, and provision 麻豆原创 data. 

鈥淭he next era of business will be defined by how well organizations turn intelligence into action at scale,鈥� said Muhammad Alam, member of the Executive Board of 麻豆原创 SE, 麻豆原创 Product & Engineering. 鈥淏y bringing together 麻豆原创 Business Data Cloud and widely adopted AWS AI and analytics capabilities, customers can unlock the true potential of data and AI.鈥� 

Enabled by 麻豆原创 BDC Connect, the integration delivers near real-time, zero-copy access to semantically rich 麻豆原创 data products directly through Amazon Athena, keeping data in place, preserving its original business context, and eliminating replication delays. Customers can query and analyze this data immediately, or choose to store and transform it for use across the broader AWS environment. This gives teams a governed, secure environment within AWS to easily build reports, dashboards, and AI agents.

“麻豆原创 and AWS share a commitment to helping customers put their most valuable data to work,” said Ruba Borno, vice president of Global Specialists and Partners at AWS. “By combining 麻豆原创 Business Data Cloud with the AWSsecure, global infrastructure and advanced AI services, organizations can unlock mission-critical 麻豆原创 data and act on it at the speed and scale their business demands.” 

With 麻豆原创 BDC Connect for Amazon Athena customers can: 

• Create a single, trusted foundation for all their business data, 麻豆原创 and beyond 
• Get AI up and running faster with business data that is ready to use 
• Build intelligent applications and agents powered by the business data that matters most 
• Fast-track insights and innovation with self-service analytics that reduce time-to-insight from weeks to hours 

General availability

麻豆原创 Business Data Cloud is already available on AWS in the U.S. East (N. Virginia), Europe (Frankfurt), Asia Pacific (Tokyo), Canada (Central), Asia Pacific (Sydney), South America (S茫o Paulo), Asia Pacific (Seoul), Asia Pacific (Singapore) Regions, and the AWS European Sovereign Cloud. 

Partnership opens new pathways for enterprise data migration with 麻豆原创 AI-supported tooling complemented by Palantir鈥檚 AIP for data migration scenarios to simplify an expedite digital transformation for 麻豆原创 customers, with Accenture as a co-innovation partner for joint customers

This year at 麻豆原创 Sapphire, 麻豆原创 and Palantir announced an expansion of their strategic partnership focused on delivering new data migration capabilities designed to help enterprise customers succeed in the AI era and realize 麻豆原创鈥檚 vision of the Autonomous Enterprise.

The enhanced partnership is designed to facilitate joint customers鈥� cloud migrations, with the most complex data migration scenarios moving quickly, securely, and confidently through their business transformation journeys.

AI embedded across the migration life cycle

The expanded partnership builds on 麻豆原创鈥檚 broader agentic migration strategy, uniting 麻豆原创鈥檚 deep expertise in enterprise applications and 麻豆原创 Business AI with Palantir鈥檚 AIP to deliver AI-driven data migration capabilities that accelerate timelines, secure cost efficiencies, and fundamentally transform how organizations operate. 麻豆原创 customers can now leverage Palantir鈥檚 AIP for data migration scenarios alongside the agent-led toolchain from 麻豆原创, which includes business transformation tools and the new migration and modernization assistants to accelerate their transformations to 麻豆原创 Cloud ERP.

鈥淭o turn the vision of the Autonomous Enterprise into reality, organizations need trusted partners to help them transform their core operations and unlock the power of business data and AI,鈥� said Christian Klein, CEO of 麻豆原创 SE. 鈥淭ogether with Palantir, we are enabling customers to move to the cloud with speed and confidence through complementary capabilities that accelerate innovation across the enterprise.鈥� 

鈥淲e are proud to partner with 麻豆原创 and Accenture to bring the power of advanced AI and data migration to the world鈥檚 most important operations. This partnership is designed to help customers realize the full value of their data, accelerate cloud migrations and AI adoption, and build more resilient and efficient operations,鈥� said Alex Karp, co-founder and CEO of Palantir Technologies. 

Accenture as global strategic services partner

Accenture plays a key role in bringing this joint effort to life as the first global strategic services partner for this initiative, helping their clients translate these capabilities into large-scale business-led programs. Together, 麻豆原创, Palantir, and Accenture can help joint customers identify acceleration opportunities across 麻豆原创 and non-麻豆原创 systems sooner, achieve faster time-to-value, and drive continuous innovation by fundamentally redefining the approach to 麻豆原创 Cloud ERP migrations.

By embracing AI from day one, organizations can automate migration analysis, planning, remediation, testing, and impact assessment鈥攎oving from tracking project timelines to creating measurable business value at every stage. 

鈥淚n today鈥檚 world, speed to value is critical for our clients,鈥� said Julie Sweet, chair and CEO of Accenture. 鈥淲e are excited to co-innovate with 麻豆原创 and Palantir to help our clients accelerate their journey to ERP modernization with 麻豆原创, which is the foundation for reinventing core operations and using AI to achieve new performance frontiers.鈥� 

New 麻豆原创-validated deployment options

麻豆原创 is making Palantir AIP for data migrations scenarios available as an 麻豆原创 Endorsed App on the 麻豆原创 Store, and soon as an 麻豆原创 Solution Extension, establishing a trusted, 麻豆原创-validated path for accelerating complex data migrations, including migrations to 麻豆原创 Cloud ERP. The new 麻豆原创 Solution Extension unites 麻豆原创鈥檚 deep expertise in mission-critical business processes and semantically rich data with Palantir AIP to securely accelerate data migrations for 麻豆原创 customers. With the new offering, customers can gain faster insights and more intelligent, data-driven business outcomes.

Together, are redefining 麻豆原创 data migrations, including ERP modernization through complementary solutions, transforming a traditionally complex migration process into an effort that enables faster value realization. 

Availability 

Palantir AIP for data migration scenarios is now available as an 麻豆原创 Endorsed App on the 麻豆原创 Store. The 麻豆原创 Solution Extension is planned to be generally available to 麻豆原创 customers in Q3 2026.

Jan Gilg is a member of the Extended Board of 麻豆原创 SE.

In 2026, we will more than double the number of customers allowed into the program, marking an important milestone in our mission to provide RISE with 麻豆原创 on Azure customers extraordinary support and expertise throughout their experience. Thousands of enterprise customers are already transforming their businesses with RISE with 麻豆原创 on Azure, including , and

First publicly , this initiative brings together the best technical teams from 麻豆原创 and Microsoft to enable a more seamless, high-touch migration and onboarding experience for the customer with no additional cost for an accelerated path to business transformation and faster cloud innovation.

A collaborative approach to success

The program is a joint customer experience that complements and enhances the RISE with 麻豆原创 customer journey, providing

• Designated resources: Access to a global team of 麻豆原创-skilled Microsoft product engineers, cloud solution architects, and support experts
• Proactive services: Recommendations based on proven best practices from years of close cooperation between Microsoft and 麻豆原创 engineering teams, delivered via Microsoft Engineering and Customer Success subject matter experts
• Access to Cloud Accelerate Factory: For all customers in the program, access to , which delivers hands-on support to help customers streamline modernization on Azure
• Enhanced support: Streamlined escalation paths across 麻豆原创 and Microsoft to ensure aligned oversight and guidance at every step
• Zero cost: Program offered free of charge to approved customers

鈥淩ISE with 麻豆原创 on Microsoft Azure ensures customers experience the best of both worlds: 麻豆原创鈥檚 business process leadership and Microsoft鈥檚 trusted cloud platform,” 麻豆原创 Chief Partner Officer Karl Fahrbach said. “Together, we鈥檙e helping organizations move faster, reduce risk, and innovate with confidence as they embrace the future of the intelligent enterprise.”

鈥淭his program reflects our deep commitment to helping customers modernize mission-critical 麻豆原创 workloads on Azure with confidence,” said Sandy Gupta, vice president of Global ISV Ecosystem at Microsoft. “By combining Microsoft鈥檚 cloud innovation with 麻豆原创鈥檚 business expertise, we鈥檙e delivering a secure, predictable, and AI-ready journey that accelerates time to value and unlocks new opportunities for transformation.”

Joint value: Why this matters for customers

The RISE with 麻豆原创 on Microsoft Azure initiative is more than just a technical offering; it鈥檚 a strategic investment in customer success, delivered jointly by Microsoft and 麻豆原创.

Key benefits of the initiative for customers include:

• Frictionless go-lives:聽 The program helps reduce technical downtime, risk, and post-processing cutover delays
• Enhanced reliability: Proactive health checks, architecture reviews (Azure environment), and direct communications paths to Microsoft Customer Success and Engineering
• Go-live readiness support: Azure health checks and engagement at key project milestones

Accelerating your digital transformation

Whether your organization is just beginning its RISE with 麻豆原创 journey or looking to accelerate an ongoing migration, this program ensures you have the expertise, visibility, and partnership needed to succeed.

To learn more or nominate your organization, contact your 麻豆原创 or Microsoft account representative.

Terms of the deal were not disclosed. The transaction is still pending regulatory approval.

Most enterprise AI projects fail to deliver value not because of the AI itself, but because the underlying data is fragmented, locked in proprietary formats and stripped of the business context that makes it meaningful. The result is a familiar and costly pattern: pilots that cannot scale, slow integration of new data sources, duplicated engineering work and compliance risk when organizations cannot explain how an AI-driven decision was reached. Dremio helps eliminate that data fragmentation and integration friction. The acquisition will complement the 麻豆原创 Business Data Cloud and 麻豆原创 HANA Cloud offerings to ensure seamless data integration across 麻豆原创 and non-麻豆原创 data with high performance and low cost to accelerate AI-ready context and time-to-value for AI.

“Enterprise AI doesn鈥檛 stall because the models aren鈥檛 good enough; it stalls because the data isn鈥檛 ready for AI agents,” said Philipp Herzig, CTO, 麻豆原创 SE. ” Dremio eliminates that bottleneck. Combined with 麻豆原创 Business Data Cloud, we can now take customers from raw, fragmented data to governed, AI-ready intelligence on a single open platform.”

With Dremio, 麻豆原创 Business Data Cloud will become an Apache Iceberg-native enterprise lakehouse that unifies 麻豆原创 and non-麻豆原创 data to power agentic AI at enterprise scale. Apache Iceberg is the industry-standard open table format, and 麻豆原创 Business Data Cloud will natively support it as its foundation. This means no data movement or format conversion will be necessary. 麻豆原创 and non-麻豆原创 data can coexist on the same open foundation, with federated analytical reach across every enterprise data source, combined with 麻豆原创 HANA Cloud鈥檚 in-memory engine for real-time transactions and operational performance.

The Dremio lakehouse platform is set to vastly improve the economics of enterprise analytics. It is serverless and elastic, scaling up automatically when demand spikes and scaling back down when it subsides, meaning no fixed capacity to provision and no performance ceiling when it matters most.

With Dremio, 麻豆原创 will deliver a universal, open catalog built on Apache Polaris and the open Apache Iceberg REST Catalog API. It serves as both the discovery and semantic layer of 麻豆原创 Business Data Cloud, giving every connected engine 鈥� 麻豆原创 or non-麻豆原创 鈥� a single point of access to unified business context: meaning, relationships, access rights and data lineage. This catalog will form the foundation of the 麻豆原创 Knowledge Graph, embedding business relationships, organizational hierarchies, regulatory classifications and cross-system lineage as native properties.

Dremio has been a leading steward of open-source projects at the heart of its platform: Apache Iceberg, Apache Polaris and Apache Arrow, and 麻豆原创 is fully committed to continuing to invest in and prioritize these contributions.

The transaction is expected to close in Q3 of 2026, subject to customary closing conditions, including regulatory approvals.

Visit the . Get 麻豆原创 news via  and .

About Dremio

Dremio is the Agentic Lakehouse: the only Iceberg-native data platform built for agents and managed by agents. Every knowledge worker and AI agent gets instant, governed access to enterprise data through any LLM or tool of their choice. Federated queries reach any source without ETL pipelines. An AI Semantic layer adds business context so every agent draws from the same source of truth. The lakehouse manages itself, running clustering, optimization, and compaction autonomously. The result: trusted insights that drive better business outcomes, without the infrastructure complexity or overhead. A lead contributor to Apache Iceberg and co-creator of Apache Arrow and Apache Polaris. Trusted by Shell, TD Bank, Michelin, and thousands of organizations worldwide.

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit . On this platform, you can find high resolution material for your media channels.

For customers interested in learning more about 麻豆原创 products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1麻豆原创 (1-800-872-1727)

For more information, press only:
Alex Vaught, 麻豆原创, +1 (206) 678-5712, alex.vaught@sap.com, PST
Ilaina Jonas, 麻豆原创, +1 (646) 923-2834, ilaina.jonas@sap.com, EST
Daniel Reinhardt, 麻豆原创, +49 151 168 10 157, daniel.reinhardt@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.
Please consider our . If you received this press release in your e-mail and you wish to unsubscribe to our mailing list please contact press@sap.com and write Unsubscribe in the subject line.

The software itself wasn’t the barrier; the operational weight around it was: dedicated data centers, expensive hardware, annual upgrade cycles that consumed months of IT resources, and the specialist teams to keep it all alive.

麻豆原创 Business AI and 麻豆原创 Cloud ERP have completely changed the economics of enterprise software. The heavy infrastructure disappeared into a subscription. A 200-person company can now run its core business processes as efficiently as a global enterprise, on a predictable monthly cost, without an army of IT staff.

AI accelerates this further. What took months of configuration and specialist knowledge can now be activated through natural language and intelligent automation. The deep industry expertise 麻豆原创 spent 50 years encoding into its software is now accessible to businesses of all sizes.

“John Boos is a 137-year-old company, with 137 years of tech debt,” said Britt East, CIO at John Boos & Co. “To make matters more complex, we are growing incredibly fast. Every quarter is a record quarter! 麻豆原创 Cloud ERP will be the backbone of our business in perpetuity, giving us a standard and scalable foundation to support growth while also unleashing our workforce with real AI use cases that make their lives a lot easier and the company as a whole more successful.”

The real value of 麻豆原创 Business AI is that a midsize manufacturer in Stuttgart or a growing logistics company in Dallas could access intelligent business operations at speed and price point they can afford.

Won’t AI then replace software altogether?

Think of it this way: GPS system is genuinely intelligent. It calculates optimal routes, adapts to real-time traffic, and reroutes dynamically. But it is only as good as what backs it鈥攖he data underneath it, like accurate roads, turn restrictions, and governance for local speed limits, timeframes for live incident feeds and so on. Without the structured, maintained, trusted data layer, the intelligence has nothing to work with鈥攊t would confidently lead you off a cliff.

Software is not being replaced by AI. Software is becoming AI’s superpower.

With deep process and industry knowledge, semantically rich business data and enterprise-grade governance built in,聽 AI gets what it lacks on its own to deliver reliable, battle-proven, trustworthy, repeatable, and auditable results鈥攅very time. Agents are probabilistic. They predict, they infer, they move fast, and that is powerful. But it means that the more AI agents you deploy, the more valuable your underlying software systems become.

And the cost? Running a stack of AI tools adds up to significant infrastructure investment, fast. However, serious software companies, including 麻豆原创, have already embedded their AI directly into their platforms, and they often co-develop with leading AI providers, so you are not choosing between AI and 麻豆原创. You’re choosing 麻豆原创 with AI already inside it.

“Many companies used to delay decisions because ERP felt too complex,” shared Tobias Siebler, CEO of FULCRUM Consulting Germany. “That has changed. With 麻豆原创 Cloud ERP, you can start small, get live quickly, and still have a setup that grows with the business, including the current and new AI capabilities as they become available.”

The new stack: What this actually looks like

Imagine a shipping company that processes 10,000 orders a day. Traditionally, humans monitored exceptions, chased suppliers, and rerouted freight when things went wrong. Today, AI agents can scan the full order pipeline in real time, flag anomalies, draft supplier communications, and propose rerouting options鈥攁ll within the governed environment of 麻豆原创’s supply chain data. Humans are irreplaceable in making the final call, but the agents do the legwork.

With Joule, work starts with what needs to be accomplished, not which system to open. Teams move from intent to execution in real time. Decisions are shaped by data, operational capacity, financial constraints, and customer demand.聽 AI agents handle coordination across workflows. People make the calls that matter. The whole process runs on the unmatched human ability to make decisions based on multifaceted considerations, supported by auditable, structured data.

That is the model. AI can鈥檛 replace the system. AI operates inside the system, supervised by humans and connected to real business data, constrained by real business rules and governance, delivering real business outcomes.

AI needs rich, structured, semantically meaningful business data to perform. 麻豆原创 has 50 years of exactly that.

For fast-growing companies: 麻豆原创 GROW Fast

Markets shift. Expectations evolve. Technology accelerates change.聽Naturally, our customers demand quicker and better results. 麻豆原创 GROW Fast services are designed to help customers go live with AI-ready 麻豆原创 Cloud ERP with speed and predictability. The deployment of finance and spend core capabilities for 麻豆原创 Cloud ERP, as well as other 麻豆原创 solutions on the way, can be done in months, not quarters. And from there, the business can expand into the rest of 麻豆原创 Business Suite fast, all activated with AI from day one.

Companies taking advantage of 麻豆原创 GROW Fast are gaining compound advantages with a platform that becomes more capable with every AI advancement that 麻豆原创 and its partners embed into it. The companies that are waiting? They will be implementing what the leaders deployed today鈥攖hree years from now.

The human element is not going away, it’s going up the stack

As we disrupt everything we do and work with AI to achieve better, faster business outcomes, 麻豆原创 partners become key change agents. All around the globe, 麻豆原创 partners are being enabled to extract business value quickly for our customers with the AI-ready 麻豆原创 GROW Fast services. This is a step-by-step change into a world of AI-first business value adoption and should be leveraged by all our partners.

“Many organizations still assume that 麻豆原创 is designed exclusively for large enterprises,” explained David Bay贸n Esporr铆n, go-to-market director of the Global 麻豆原创 Practice at INETUM. “In reality, that perception no longer reflects today鈥檚 market. With 麻豆原创 Cloud ERP, and especially with 麻豆原创 GROW Fast, companies of almost any size can optimize core business processes and harness the power of AI to accelerate growth in a simple and cost-effective way.” (.)

We are living through a platform shift, not unlike the one the internet created. The businesses that thrive will be the ones that move with intention, combining the intelligence of AI with the governed, structured, operationally rich foundation that enterprise software provides.

The great equalizer is here. The only question is: How fast do you want to use it to your advantage?

Santina Franchi is president of the Corporate Segment at 麻豆原创.
Guido Beuningen head of AI and Public Cloud for the Corporate Segment at 麻豆原创.

As a global player in the software and technology industry, 麻豆原创 is a key enabler of digital sovereignty in Germany and across Europe. With the introduction of the BSI鈥檚 new C3A criteria and the growing importance of resilient cloud infrastructures, digital sovereignty is now entering a phase of practical implementation.

I spoke with Thomas Caspers, vice president of the BSI, about these developments and the role of the technology partnership with 麻豆原创.

Q: Digital sovereignty is currently one of the central themes in German and European digital policy. Why is this topic gaining such strong momentum right now?

A: The debate is clearly driven by geopolitical factors. For us, the key issue is ensuring that Europe remains capable of taking action. That is precisely what digital sovereignty is about and, by the way, what cybersecurity in general is about as well: being prepared rather than reacting only when a crisis occurs.

The question is not limited to where data is stored. We take a systemic view of the overall picture: Will critical data centers remain operational? Is qualified personnel available? Are supply chains secured? Can services continue to be used even if the underlying conditions change suddenly? This ability to act is at the heart of the debate.

With the C3A, we are now consolidating the criteria that, from our perspective, enable the self-determined and secure use of cloud services, not only in public administration but far beyond that.

Q: With the C3A criteria catalogue, the BSI is now making its requirements for autonomous and self鈥慸etermined cloud usage public. What is new or distinctive about this?

A: Much of this is not fundamentally new for cooperation partners such as 麻豆原创, with whom we have worked closely for many years. We have been applying these criteria in practice for a long time and continuously refining them as technology evolves. What is new is that we have now systematically documented them and made them publicly available as a guiding framework.

The C3A do not have direct regulatory effect, but for the first time they create a high level of transparency for the market. It becomes clear which requirements cloud providers must meet if cloud customers or public authorities want to use cloud services in a self鈥慸etermined and secure manner. These requirements include technical, operational, and now also legal criteria. This comprehensive, systematic perspective is what is new and particularly important.

Q: What role does cooperation with technology providers such as 麻豆原创 play when translating these requirements into concrete architectures and operating models?

A: A very important one. 麻豆原创 was one of the first partners with whom we intensified cooperation in this context. Of course, there are formal rules and defined exchange formats for this collaboration. But in practice it quickly became clear that we are in almost continuous dialogue.

In developing the C3A, we also drew on experience gained from projects such as Delos Cloud and 麻豆原创 Cloud Infrastructure. This kind of direct cooperation is essential, especially as technology, security requirements, and sovereignty considerations are evolving so dynamically.

For us, it is crucial to work with companies where implementation can happen closely, trustfully, and quickly. This applies equally to established cloud topics and to new technologies. If we want innovation to be usable in a secure and controlled way and if Germany is to remain competitive in digitalization, this kind of early and reliable coordination between supervisory authorities and industry is indispensable.

Q: From your perspective, what demonstrates that digital sovereignty is more than just a political concept and can actually be implemented in practice?

A: For me, this is evident wherever requirements are not only defined, but actually tested and implemented in practice and where the resulting products and services then succeed in the market. This applies, for example, to the question of how cloud infrastructures can be brought to a level where they are suitable even for particularly critical environments.

It must be absolutely clear which criteria apply and how they are fulfilled technically, organizationally, and not least physically.

A concrete example is Delos Cloud as a sovereign cloud for public authorities in Germany. In cooperation with 麻豆原创, the BSI is working to transfer Microsoft cloud technology into a model that can be operated securely and self鈥慸eterminedly under German requirements. This clearly demonstrates that digital sovereignty is not merely claimed, but must and can be implemented architecturally, organizationally, and regulatorily.

That is where the value of cooperation lies. When requirements are clear, we can work together with companies on architectures, operating models, and security measures.

Q: Resilience is a key topic in the current debate. What must a sovereign cloud model be capable of in the event of geopolitical disruptions or failures?

A: It must remain operational. For us, resilience means having options and being prepared for difficult scenarios so that operations can be maintained in the event of a crisis. In our current scenarios, we assume that a minimum level of operation must be ensured over an extended period.

This explicitly includes situations in which original providers or supply chains are no longer available in their existing form at short notice.

In other words, we must consider not only normal operations, but also exceptional circumstances. Anyone who takes digital sovereignty seriously must also be prepared for scenarios that no one hopes to see. That is precisely why issues such as continuity of operations, availability of personnel, and supply鈥慶hain resilience play such a central role in the C3A.

Q: How important is the interaction of national standards such as between Germany鈥檚 BSI and France鈥檚 ANSSI for a shared European understanding of digital sovereignty?

A: This interaction is essential. Germany and France play a special role in the European debate because both countries are working very concretely on criteria, standards, and implementation models and are putting them into practice.

What we learn in Germany feeds into the European discussion, and of course we also benefit from exchanges with our partners in France and other European countries. If Europe is to make progress on digital sovereignty, it needs national innovative strength, reliable partnerships, and at the same time a shared strategic direction. This is also crucial for creating a scalable market for European companies such as 麻豆原创 one that encourages investment in innovation.

Q: What should public authorities, companies, and cloud providers prepare for in the coming years?

A: The requirements will become more concrete, more verifiable, and more systemic. The first question is what is technologically possible, but this must be followed by the question of how robust, transparent, and controllable an offering actually is. This applies to technical aspects as well as operational and legal ones. We have to consider the entire stack.

If we are able to make technologies usable in a secure and sovereign manner, then we should do so. That means clear standards, a holistic approach, and the ability to bring new technologies into use in a controlled way across the full stack.

Martin Merz is president of 麻豆原创 Sovereign Cloud.

Customers can deploy Joule Agents in 麻豆原创 CX Solutions to build, launch, and optimize marketing campaigns

Gemini Enterprise acts as a central hub for agents to take action across 麻豆原创 and Google Cloud platforms

LAS VEGAS 鈥� (NYSE: 麻豆原创) and Google Cloud today announced a new partnership that will help marketers put AI agents to work at scale.

Through new integrations between the 麻豆原创 Engagement Cloud, 麻豆原创 Customer Experience (麻豆原创 CX) and Joule solutions and Gemini Enterprise, joint customers can now deploy agents that securely access unified data stored across both ecosystems to execute complex marketing strategies based on high-level goals defined by the user.

Together, 麻豆原创 and Google Cloud provide a unified foundation for data and AI agents to operate across both ecosystems. Gemini Enterprise will act as a central hub for data integrations and multi-agent coordination, allowing agents to take action across a customers鈥� 麻豆原创 and Google Cloud solutions. These integrations will be supported by the 麻豆原创 Business Data Cloud Connect solution for Google and BigQuery, which enable bidirectional, zero-copy data access between the two platforms, with enterprise-grade security and governance. Capabilities across both Gemini Enterprise and agent gateway APIs from 麻豆原创 will allow customers鈥� agents to more securely exchange context, trigger actions and optimize outcomes across platforms, enabling true multi-agent orchestration.

The integration allows marketers to prompt an agent within 麻豆原创 Engagement Cloud with a clear objective like, 鈥淚ncrease repeat purchases from the last 30 days,鈥� or 鈥淢aximize customer lifetime value while reducing campaign operational costs.鈥� An agent, like a Joule Agent, will handle the end-to-end process鈥攆rom content personalization to visualization to conversational engagement.

鈥淭his is more than a data integration; it鈥檚 a leap forward for AI agents that can collaborate naturally and execute seamlessly,” said Balaji Balasubramanian, President and Chief Product Officer, 麻豆原创 Customer Experience and Consumer Industries. 鈥淏y combining 麻豆原创 Business Data Cloud Connect for Google with interoperable AI agents across 麻豆原创 and Google Cloud, we鈥檙e giving organizations a path from AI experimentation to AI-enabled customer experience at scale. Marketers can spend less time on manual tasks and more time shaping the customer journey.

鈥淭o realize the full potential of agentic AI, businesses need their systems to speak the same language,鈥� said Kevin Ichhpurani, President, Global Partner Ecosystem at Google Cloud. 鈥淏y uniting 麻豆原创鈥檚 enterprise data and customer engagement platform with Google Cloud鈥檚 AI, we鈥檙e enabling marketers to move beyond simple automation to multi-agent orchestration, driving dynamic campaigns that reason and adapt to market shifts in real time.鈥�

According to from 麻豆原创 Engagement Cloud, more than half of marketers say fragmented, outdated data prevents them from acting in the moment. 麻豆原创 and Google Cloud are helping remove that roadblock by unifying data and letting AI agents turn insights into action. Using Joule with 麻豆原创 Engagement Cloud, campaigns can move from planning to activation automatically without manual stitching across tools.

Customers will benefit from autonomous campaign generation, optimization and continuous improved performance. Businesses will achieve faster speed-to-market, lower operational overhead and always-on optimization that drives higher ROI, while giving teams more time to focus on strategy and end-to-end campaign execution.

While marketing is the first example, and will be available to customers in H2 2026, this multi-agent orchestration model is designed to support high-value use cases across the 麻豆原创 CX portfolio, laying the foundation for AI-driven customer experience, powered by trusted, unified real-time data and interoperable agents.

For more information about 麻豆原创 Customer Experience solutions, visit .

For more information about Gemini Enterprise, visit .

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About Google Cloud

Google Cloud offers a powerful, optimized AI stack 鈥� including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications 鈥� that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
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Instead, they immediately encounter friction. They鈥檙e asked to repeat information they鈥檝e already shared across multiple channels and departments. Then they see an offer for the item they just purchased, rather than something similar or new. And when they encounter an issue down the line, customer support doesn鈥檛 recognize their history.

Micro moments like these do not feel minor to customers anymore. They feel inexcusable. Customer expectations have changed faster than most brands can keep up. Customers now assume brands know who they are, what they need, and what鈥檚 happening right now. And they expect brands to act on that knowledge instantly.

At the same time, businesses are embracing a new era of AI. Dubbed “agentic AI,” it represents a paradigm shift where AI doesn鈥檛 just analyze or recommend products, but increasingly plans, decides, and acts through a network of agents. This creates a massive opportunity for customer experience (CX) leaders today, in particular marketers, who, according to McKinsey, are leading in AI adoption amongst business functions. But it also raises the stakes.

Because when AI moves faster than your data, systems, and processes, it exposes everything that鈥檚 broken. That tension鈥攂etween rising expectations and disconnected reality鈥攊s exactly what 麻豆原创 and Google Cloud are addressing together.

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The marketer鈥檚 reality: ambition outpacing execution

According to recent , more than half of marketers say fragmented or outdated data prevents them from acting in the moment. Insights arrive too late. Activation requires manual stitching across tools. And even the best strategies stall before they ever reach customers.

It is clear that most organizations genuinely want to deliver great customer experiences. But fragmentation is what stands in the way of delivering connected, meaningful engagements.

On one side: Customers expect effortless, relevant, and real-time experiences. On the other hand, organizations still operate with fragmented data, siloed teams, and delayed insights.

Our latest reveals that customers are increasingly frustrated: 45% say brands can鈥檛 keep up with changing expectations, and 44% say interactions feel less personal than before.鈥�

AI accelerating the engagement divide 

The disconnect between what customers feel and what businesses believe is the “.” Customer signals live across disconnected systems. Data arrives late or without context. Execution happens separately from insight. And while customers feel this friction immediately, many companies do not realize how disconnected their experiences truly are in their customers’ eyes. Now, AI is accelerating this divide.

Agents can generate content, launch campaigns, and optimize engagement at unprecedented speed. But when those agents act on incomplete, outdated, or fragmented data, they only exacerbate inconsistency and poor customer experiences.

When talking to our customers, it鈥檚 clear that there is no shortage of ambition when it comes to AI. In our research, 78% of brands say AI will be integral to their customer retention efforts this year. But only 46% of brands can connect their data in a way that is accessible to power AI sustainably.

The real challenge for CX leaders today is ensuring that AI has the right foundation: trusted data, unified context, and direct connection to execution.

New model for engagement built on trusted enterprise data

麻豆原创 and Google Cloud are expanding their partnership to enable a fundamentally different approach to marketing execution, one grounded in trusted enterprise data and real-time signals, accelerated with multi-agent coordination, and delivered at scale through 麻豆原创 and Google鈥檚 customer engagement solutions.

麻豆原创 provides both operational truth for elements such as inventory, orders, and fulfillment status, and deep customer knowledge across customer experience interactions. Google Cloud brings additional real-time signals and analytics, along with advanced AI. Combined, they create a shared, real-time understanding of the customer, grounded in business and situational context.

At the heart of this partnership:

• 麻豆原创 Business Data Cloud (麻豆原创 BDC) connects semantically rich data across the enterprise with AI to enable real-time insights and drive personalized interactions grounded in business context. This includes 麻豆原创 Business Data Cloud Connect for Google BigQuery.
• Google BigQuery unlocks real-time signals across the Google ecosystem, such as geolocation, weather, and rich analytics, through bidirectional, zero-copy data access with 麻豆原创 BDC, while ensuring enterprise-grade governance and security.
• 麻豆原创 Customer Experience applications provide the real-time behavioral context 鈥� customer profiles, transactions, orders, service interactions, and consented engagement data.
• 麻豆原创 Engagement Cloud activates enterprise data and AI insights and predictions to securely orchestrate real-time, personalized interactions across the entire customer life cycle.

With these innovations, marketers can finally move from insight to execution automatically.

To realize the full potential of agentic AI, businesses need their systems to speak the same language. By uniting 麻豆原创’s enterprise data and customer engagement platform with Google Cloud’s AI, we鈥檙e enabling marketers to move beyond simple automation to multi-agent orchestration, driving dynamic campaigns that reason and adapt to market shifts in real time.

Kevin Ichhpurani, President, Global Partner Ecosystem at Google Cloud

From prompt to performance: how agents work together for marketing

Another critical element of this new execution model is agent interoperability. Gemini Enterprise acts as a central hub for multi-agent coordination, enabling  customers鈥� agents to securely exchange context and take action across platforms. Meanwhile, Joule acts as the engagement layer within 麻豆原创 applications, executing tasks, orchestrating campaign and content workflows, and optimizing marketing outcomes. Working together, 麻豆原创 and Google are enabling true multi-agent orchestration connected to trusted enterprise data.

Within this broader CX transformation, 麻豆原创 Engagement Cloud is where agentic intelligence becomes operational for marketing teams. It is the environment where enterprise signals, generative media, and AI agents translate into real customer interactions and automated lifecycle journeys.

Advanced generative capabilities powered by Google Gemini models, for example, Nano Banana 2, introduce new agentic skills that help CX teams dynamically generate messaging, imagery, and campaign variations. Through assistants and agents in Joule, these capabilities become embedded directly into marketing workflows, allowing brands to adjust tone, localize content, and respond instantly to changing conditions.

It is not just content generation and personalization that are being rewired. With unified data context and interoperable agents, mobile messaging can turn into immersive conversational experiences with Google Rich Communication Services (RCS) and advertising audiences, and creative, which can continuously evolve based on real-time performance and business signals, transforming campaigns into intelligent, self-optimizing systems.

And through this multi-agent network, marketers will not need to build every step of a campaign manually. Instead, they define the goal, gain more time to focus on strategy and creativity, and let agents handle the rest.

For example, a marketer can prompt:

• 鈥淚ncrease repeat purchases from customers in the last 30 days.鈥�
• 鈥淢aximize customer lifetime value while reducing campaign operational costs.鈥�

And from there:

• Joule Agents coordinate content production, grounded in customer and enterprise data, understand business context, customer history, and constraints
• Google鈥檚 Gemini Models and agents generate creative variations, messaging, and channel-specific content
• Agents collaborate across 麻豆原创 and Google Cloud to personalize, activate, and continuously optimize campaigns in real time across engagement channels and media networks

This is more than a data integration. It鈥檚 a leap forward for AI agents that can collaborate naturally and execute seamlessly. By combining 麻豆原创 Business Data Cloud Connect for Google with interoperable AI agents across 麻豆原创 and Google, we鈥檙e giving organizations a path from AI experimentation to AI-empowered customer experience at scale. Marketers can spend less time on manual tasks and more time shaping the customer journey.

Balaji Balasubramanian, President and Chief Product Officer, 麻豆原创 Customer Experience and Consumer Industries

Clear business outcomes for marketing teams

By enabling a network of interoperable AI agents and grounding them in enterprise data and shared context across 麻豆原创 and Google, organizations can achieve measurable outcomes, including:

• Faster speed-to-market through autonomous campaign and content generation
• Lower operational overhead by eliminating manual execution steps
• Always鈥憃n optimization that continuously improves performance
• Higher ROI through relevant, timely, and consistent engagement at scale

Marketers can spend less time managing workflows and more time shaping strategy, creative direction, and customer value.

Beyond campaigns: continuous engagement at enterprise scale

While marketing is a natural starting point, this is just the beginning. Customer engagement does not live in one system or team. Engagement spans commerce, service, sales, supply chain, and operations. A brand promise made in a message must be fulfilled by inventory. A personalized offer depends on pricing, availability, and delivery. And a single customer service interaction can shape the future of customer loyalty and lifetime value.

This multi-agent model is designed to support high-value use cases across the 麻豆原创 Customer Experience portfolio, laying the foundation for an AI-driven customer experience powered by trusted, unified, real-timedata.

In an AI-driven world, customer experience goes beyond any single interaction鈥攊t’s defined by every touchpoint a customer has with your company.

With the successful , 麻豆原创 has reached an important milestone. This achievement strengthens the foundation of the 麻豆原创 Sovereign Cloud portfolio in one of the most security-conscious markets in the world.

IT-Grundschutz confirms secure operation of 麻豆原创鈥檚 German data center facilities

IT-Grundschutz is the German Federal Office for Information Security鈥檚 (BSI) structured security methodology, and serves as a reference framework in public tenders and supplier assessments.

The certification on the basis of IT-Grundschutz confirms that the secure operation of the physical infrastructure of 麻豆原创鈥檚 German data centers has been positively assessed against Germany鈥檚 defined security requirements. It validates that physical protections, environmental safeguards, and facility-level operational processes meet BSI expectations.

In short: The secure facility operation of 麻豆原创-owned data centers in Walldorf/St. Leon-Rot, Germany, has been independently audited and confirmed against Germany鈥檚 national security methodology.

Strengthening one of 麻豆原创鈥檚 key sovereign delivery options: 麻豆原创 Cloud Infrastructure

The IT-Grundschutz certification strengthens one of 麻豆原创鈥檚 key sovereign delivery options in Germany: 麻豆原创 Cloud Infrastructure.

麻豆原创 Cloud Infrastructure is an Infrastructure-as-a-Service (IaaS) platform, operated in 麻豆原创-owned data centers and co-locations worldwide. In the Walldorf/St. Leon-Rot region in Germany, these data centers are owned by 麻豆原创, a German company, operated by approved personnel with the required security clearance, and designed for high availability, scalability, and stringent security requirements.

These data centers are designed to support GDPR-compliant data processing and to meet heightened regulatory and security requirements in Europe and Germany, including standards relevant to critical infrastructure and the processing of sensitive and classified workloads.

In three independent availability zones across separate data centers, interconnected via 麻豆原创-owned fibre infrastructure and using BSI-authorized German security hardware components approved for processing information classified VS-NfD, this foundation is complemented by certifications such as C5 Type II, KRITIS/NIS 2, TSI Level 3 (extended), ISO 22301, SOC 1 Type 2 and SOC 2 Type 2, SOX, EN 50600 and ISO/IEC 22237 (AC 3), and the German federal data center requirement catalogue.

On top of this, 麻豆原创 Cloud Infrastructure provides:

• An open鈥憇ource鈥慴ased, API鈥慺irst IaaS platform: Offering self鈥憇ervice provisioning, automation, and consistent resource management across deployment models
• A Kubernetes鈥慴ased cloud environment: Enabling cloud鈥憂ative workloads, container orchestration, and modern development patterns
• Open standards and proven open source technologies: Leveraging components used, developed, and refined for more than a decade in sensitive, large鈥憇cale environments
• Optimization for 麻豆原创 cloud services: Supporting aligned operations, integrated security, and efficient execution of 麻豆原创 workloads
• Support for 麻豆原创 and third鈥憄arty applications: Allowing 麻豆原创 and customer-specific workloads to run on one coherent, secure, and compliant infrastructure

麻豆原创 Cloud Infrastructure is an 麻豆原创-developed and 麻豆原创-operated IaaS platform for 麻豆原创 workloads and customer applications, ranging from global cloud scenarios to environments with high sovereignty and regulatory requirements, including an offering for the processing of classified information up to VS-NfD level in Germany. With the 麻豆原创 Sovereign Cloud portfolio, it enables both sovereign 麻豆原创 cloud services as well as the operation of customer workloads in a sovereign environment. At its core, it combines secure application operations with 麻豆原创 Cloud Infrastructure, which is designed for regulatory and operational control.

Sovereignty through choice and control with 麻豆原创 Sovereign Cloud

Digital sovereignty is frequently framed as a question solely of vendor origin, data residency, or the reduction of technical dependency. In practice, though, it is about demonstrable control. At 麻豆原创, we frame sovereignty across four interconnected capabilities:

1. Data sovereignty: 麻豆原创 stores data in local data centers or approved countries, avoiding unauthorized cross-border transfers and meeting critical infrastructure requirements.
2. Operational sovereignty: Sensitive operations stay local. Administration and maintenance are performed only by authorized personnel 鈥� either nationally approved personnel or nationals of an approved country 鈥� with the required security clearance.
3. Technical sovereignty: Control planes are hosted locally, with strict separation enforced through encryption or dedicated infrastructure.
4. Legal sovereignty: Governance stays aligned. Cloud providers must be based locally or in approved countries, and foreign authorities must mitigate ownership, control, and influence risks.

麻豆原创 Cloud Infrastructure meets these requirements. On this basis, data, operations, architecture, and legal control are brought together under clearly defined requirements.

Importantly, 麻豆原创 Cloud Infrastructure is embedded in 麻豆原创鈥檚 broader approach to offering customers choice in sovereign cloud. Different customers face different regulatory, operational, and transformation realities. Sovereign requirements cannot be met with a single model.

麻豆原创 Sovereign Cloud offers a range of delivery options to address different customer needs. Depending on specific requirements, customers can choose between the following options:

• 麻豆原创 Cloud Infrastructure: 麻豆原创鈥檚 IaaS platform is based on open-source technologies and is operated in 麻豆原创 data centers worldwide. Depending on the selected operating model, customer data processing and storage can be restricted to defined regions, for example, within the EU or exclusively in Germany, to meet specific data protection and compliance requirements.
• 麻豆原创 Sovereign Cloud On-Site: With 麻豆原创 Sovereign Cloud On-Site, 麻豆原创 provides and manages the full 麻豆原创 technology stack in a customer-designated data center, from hardware to 麻豆原创 Cloud Infrastructure and the 麻豆原创 Sovereign Cloud portfolio. It combines physical control on site with our operational expertise, for full autonomy while maintaining 麻豆原创鈥檚 support and compliance standards.
• Sovereign hyperscaler-based delivery models: 麻豆原创 partners with premium hyperscalers in specific markets to provide customers the ability to swiftly scale their resources based on their needs. This flexibility, paired with seamless integration, enables customers to innovate faster while maintaining operational efficiency.
• National sovereign cloud platforms such as Delos Cloud: For public sector customers in Germany, Delos Cloud combines hyperscaler technology with sovereign ownership and a nationally defined operating model, helping ensure regulatory alignment and clearly structured operational control.

麻豆原创 enables customers to select the model that aligns with their regulatory requirements, risk profile, and operational strategy.

Sovereignty is built, not declared

For customers, digital sovereignty is not a theoretical aspiration; it is an operational requirement that must function under real-world conditions. The IT-Grundschutz certification of 麻豆原创-owned data centers in Germany marks an important step in that direction.

As regulatory expectations evolve and sovereign requirements become more differentiated, 麻豆原创 continues to enable customers to choose the sovereign setup that aligns with their obligations and risk profile.

Sovereignty is ultimately measured by the ability to operate systems securely and reliably. With 麻豆原创 Cloud Infrastructure, that capability is deliberately embedded into the operating model.

Martin Merz is president of 麻豆原创 Sovereign Cloud.
Jonathan Bletscher is head of Global Cloud Infrastructure & Delivery for Global Cloud Operations at 麻豆原创.

Milan, Italy-based Campari Group is a global leader in the spirits industry. With a portfolio of more than 50 premium brands, including Aperol, Campari, Espol貌n, Wild Turkey, Courvoisier and Grand Marnier, the company markets its products in more than 190 countries and operates 24 production sites worldwide.

鈥淲e鈥檝e embarked on the RISE with 麻豆原创 journey to keep pace with innovations offered by 麻豆原创 Cloud ERP Private and embedded AI capabilities,鈥� said Jos茅 Silva, group head of IT at Campari Group. 鈥淭oday, we can reshape processes in line with business evolution, improve planning and make our supply chain more efficient鈥攅nsuring continuous product distribution worldwide. Moving to a centralized process model enables us to improve productivity and reduce TCO consistently.鈥�

The Campari Group go-live establishes an end-to-end digital architecture built on a core transformation backbone, embedded AI, data unification and IT landscape governance:

• At its foundation, Campari Group unifies finance, supply chain, marketing and human resources on the 麻豆原创 Analytics Cloud, 麻豆原创 Integrated Business Planning and 麻豆原创 Datasphere solutions as well as 麻豆原创 Business Technology Platform. This creates an integrated backbone for planning, analytics and application development.
• Embedded AI across 麻豆原创 solutions is enhancing both operations and employee experience. In 麻豆原创 SuccessFactors solutions, employees use the Joule solution and embedded AI to set and track goals, while 麻豆原创 Concur solutions automate expense matching. AI-assisted capabilities are streamlining order and payment posting, improving decision-making and optimizing operational costs.
• Campari Group is also implementing the 麻豆原创 Business Data Cloud solution to unify 麻豆原创 and third-party software data, delivering timely, contextual insights while preserving core business logic.
• Finally, Campari Group also adopted 麻豆原创 LeanIX solutions to map interdependencies between applications, processes and business owners, enabling more agile, informed decision-making.

鈥淐ampari is one of our best references in the food and beverage sector and is an excellent example of how 麻豆原创 solutions can transform organizational and production processes,鈥� said Carla Masperi, managing director, 麻豆原创 Italy. 鈥淏y combining cloud ERP with AI and data-driven planning, Campari is setting a new standard for digital transformation in the consumer products industry.鈥�

Visit the . Get 麻豆原创 news via  and .

Top image courtesy of Campari

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Raffaella Mollame, +39-340-7771644, raffaella.mollame@sap.com, CET
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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
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Once closed, the acquisition will strengthen 麻豆原创 Business Data Cloud (麻豆原创 BDC)鈥攊ntegral for 麻豆原创’s AI-First and Suite-First strategy鈥攁nd accelerate the evolution of 麻豆原创 BDC to a fully interoperable enterprise data platform for enterprise-wide agentic AI. It will provide customers with the tools they need to unify, cleanse and harmonize data across sources for superior enterprise-wide agentic AI.

“Reltio is a natural fit with 麻豆原创,鈥� said Muhammad Alam, member of the Executive Board of 麻豆原创 SE, 麻豆原创 Product & Engineering. 鈥淎cquiring them will further improve our position as a leading business AI provider, combining 麻豆原创 and non-麻豆原创 data to deliver data context that business AI requires. AI cannot reach its full potential when data is fragmented across business units, platforms and domains without connection or context.鈥�

By integrating Reltio after closing the acquisition, 麻豆原创 will make customers’ enterprise data fully AI-ready. Customers will be able to rely on trusted, high-quality data across 麻豆原创 and non-麻豆原创 sources that Joule and Joule Agents use to deliver faster time-to-value for business AI.

Reltio鈥檚 platform helps organizations manage and govern structured and unstructured enterprise data from start to finish. Its AI-based entity resolution identifies and merges related records from different formats and applications into one reliable 鈥済olden record鈥� system of context. Its cloud-native, AI-first design supports a single, consistent view of customers, products, suppliers, locations and employees across both 麻豆原创 and non-麻豆原创 applications. Customers running AI tasks will benefit from increased reliability and consistency of data, bundled in a single source of truth, improving business AI. With that, customers can trust that AI results are correct, and AI-interactions are resolved fast.

鈥淛oining forces with 麻豆原创 presents a tremendous opportunity for us to accelerate our mission,鈥� Reltio Founder and CEO Manish Sood said. 鈥淓nterprise AI needs trusted context that is open and interoperable across the heterogeneous IT landscapes our customers run. This combination accelerates our ability to deliver Reltio as the system of context across 麻豆原创 and non-麻豆原创 environments, while maintaining continuity for our customers and our partner ecosystem.鈥�

Reltio’s data cleansing, unification capabilities and agent-driven workflows will work alongside 麻豆原创 Business Suite applications to improve decisions, reduce integration complexity and deliver trusted, consistent data critical for successful business processes and AI use cases. Low latency delivery and support for the Model Context Protocol (MCP) enable real-time, multiagent workflows across 麻豆原创 and non-麻豆原创 environments, allowing AI agents, such as a procurement agent, to assess supplier risk and trigger actions almost instantly using trusted, real-time data. Reltio offers prebuilt, industry-specific 鈥渧elocity packs鈥� that include data models, rules, matching logic and integrations, and solutions tailored to sectors like life sciences, healthcare and financial services.

By integrating Reltio after closing the acquisition, 麻豆原创 intends to accelerate its customers’ ability to govern and expose master data as trusted and context-rich data products across multiple sources that serve both traditional analytics workloads and AI agents. Reltio will become a core capability within 麻豆原创 BDC, with a flexible commercial model where customers can purchase Reltio as a separate solution or with other 麻豆原创 products. The Reltio portfolio will also remain available as a standalone offering for the foreseeable future.

The transaction is expected to close in Q2 or Q3 of 2026, subject to customary closing conditions, including regulatory approvals.

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About Reltio

Reltio is a leader in data unification and management, delivering cloud-native, AI-native master data management (MDM) to help enterprises create trusted data and unlock context intelligence for analytics, automation, and agentic AI. Designed for complex, multi-vendor environments, Reltio helps organizations unify, cleanse, harmonize, govern, and activate core data from multiple sources in real time鈥攁cross 麻豆原创 and non-麻豆原创 systems. The Reltio Data Cloud uses advanced entity resolution, continuous data quality, and relationship intelligence within an intelligent data graph to connect data across systems and reveal the full context behind customers, products, suppliers, and other key business entities. This enables organizations to reduce data friction, improve operational execution, and accelerate time to trusted decisions. For more information, visit .

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

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This decision will help Haleon operate, scale and serve consumers in new ways by building stronger, more agile foundations for delivering its trusted everyday health products. It marks a significant milestone in Haleon鈥檚 transformation into a world-class consumer company.

鈥淒elivering a better consumer experience starts with strong foundations, and leading digital technology and infrastructure are at the heart of this,鈥� said Claire Dickson, Haleon鈥檚 chief digital and technology officer. 鈥淥ur latest partnership with 麻豆原创 is another important step in our journey to becoming a world-class consumer company. It will revolutionize how we operate, with AI-enabled systems driving faster, simpler, more integrated ways of working. This will allow our people to focus on what matters most鈥攕erving consumers and unlocking growth.鈥�

麻豆原创 Business Suite will drive the simplification and standardization of critical processes across Haleon鈥檚 global operations, enabling more integrated, automated end-to-end processes across diverse parts of the organization.

With clearer visibility across markets and more intuitive systems replacing fragmented workflows, the business can operate with greater speed, consistency and resilience. These improvements strengthen supply chain responsiveness, support innovation and help Haleon better respond to changing consumer needs. This enables Haleon to deliver trusted everyday health products at scale while strengthening collaboration with the healthcare professionals who recommend its products to consumers worldwide.

Haleon can drive greater business efficiencies by integrating core processes across finance, supply chain, HR and sales in one connected system with real-time data. By building AI into everyday work and embedding it within Haleon鈥檚 digital infrastructure and across its functions, teams can make better data-driven decisions and respond more quickly to changing consumer needs. The automation of routine work across multiple functions frees up employees鈥� time so they can focus on more strategic work that delivers value for the business and consumers while accelerating growth.

This digital transformation program builds on a long-standing relationship between the two companies, with the transition from Haleon鈥檚 current platform on 麻豆原创 ERP Central Component beginning later this year.

鈥淎I outcomes depend on connected processes and trusted data,鈥� said Peter Maier, 麻豆原创鈥檚 senior vice president for strategic customer engagements. 鈥淲ith 麻豆原创 Business Suite, Haleon is building an AI-ready foundation that embeds intelligence across the enterprise, helping simplify operations, improve resilience and scale innovation.鈥�

Haleon plans to adopt 麻豆原创 Cloud ERP applications with embedded AI and deploy the 麻豆原创 Business Data Cloud solution to harmonize 麻豆原创 software and third-party data in a governed, single source of truth. This connected platform will be able to support AI-assisted innovation and enable agentic AI, where AI agents can identify issues earlier and recommend actions across key business processes.

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Media Contacts:
Lawrie Benfield, 麻豆原创, +44 7776515259, lawrie.benfield@sap.com, GMT
Sonya Domanski, 麻豆原创, +44 7345465928, sonya.domanski@sap.com, GMT
麻豆原创 麻豆原创 Room; press@sap.com
Gemma Thomas, Haleon, gemma.x.thomas@haleon.com

The agreement referenced in this announcement was signed outside 麻豆原创鈥檚 first quarter reporting period.

Top image courtesy of Haleon

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.

With a diverse portfolio of brands鈥擪ito, Crosby, Harrington, Gunnebo Industries, Peerless, and eepos鈥攖he company has experienced rapid growth, scaling its business from millions to billions in revenue. But the number of acquisitions left the company with a fragmented IT landscape of outdated, unsupported, and unscalable systems.

To establish a unified digital core and standardize processes, Kito Crosby embarked on a journey, implementing 麻豆原创 S/4HANA Cloud Private Edition to achieve its long-term single global instance strategy.

A winning strategy

Kito Crosby chose a greenfield, clean core strategy to eliminate the existing fragmentation and enable long-term scalability, Johnson Lai, Chief Digital Transformation Officer and Chief Information Officer, . 鈥淚n the past, we did not integrate our ERP systems, and this left our IT landscape very fragmented and limited our business process capabilities,鈥� he said. 鈥淭herefore, we wanted to refresh all of our ERP systems and really lay down a greenfield start that we can begin to create a transformational change for the entire company.鈥�

Selecting a greenfield and clean core approach鈥攂asically standing up an entirely new system that prioritizes standard functionalities over customizations鈥攚as key to remedying Kito Crosby鈥檚 current technology landscape, so that processes like order to cash, accounting, manufacturing, and shipping could be integrated. This approach also allowed the company to take a close look at core processes and streamline operations, especially in warehouse management and S&OP, Lai said.

Considering the project scope, Kito Crosby did not have the internal talent needed to stand up the servers and infrastructure, so it decided to move forward with RISE with 麻豆原创 and . 鈥溌槎乖� comes with a lot of great stuff, and we wanted to take advantage of that,鈥� Lai said.

The company began the transformation in North America, as that is its largest market and therefore posed the greatest risk in operating on a legacy, unsupported ERP system.

Never underestimate change management

While Lai shared that employees were motivated and excited to get started initially, the enormity of the project quickly became overwhelming.

Ironically, many wanted to customize the new 麻豆原创 S/4HANA Cloud Private Edition solution to act like the legacy tech. 鈥淓veryone agrees to the clean core approach until it鈥檚 their turn to look at their function, at which point they want customization. There was a piece of resistance to using 鈥榲anilla鈥� functionality,鈥� Lai said. 鈥淥nce we showed people live demos with their own data, that鈥檚 when the change resistance started to decrease,鈥� he added.

In IT specifically, there was a strong desire to build and run their own infrastructure and servers rather than have another company step in. A sense of ownership and accountability is important, Lai said, but ultimately Kito Crosby鈥檚 need to get off the legacy system in North America quickly made it necessary to partner with 麻豆原创. And it was the right move: 鈥淣ow some of the folks who questioned why we outsourced some of that to 麻豆原创 are our biggest champions鈥e find working with the 麻豆原创 team is no different than working with ourselves.鈥�

For companies with digital transformation projects on the horizon, Lai cautions to 鈥渘ever underestimate the change impact that employees face.鈥� Projects of a global scale require planning on all fronts, including allocating time for employees and business leaders to get on board.

Lessons learned and benefits gained

The ERP system revamp delivered measurable business value to Kito Crosby, including improved customer service, stronger inventory control, and more efficient manufacturing and warehouse operations. Notably, the business process improvements and enhanced system functionality drove Kito Crosby鈥檚 on-time delivery to its highest levels in more than 10 years.

鈥淲e see that benefit across the globe and we鈥檙e excited about taking what we鈥檝e done in North America throughout the entire world, consolidating all those little ERPs that are outdated and unsupported into 麻豆原创 to get to that single global instance,鈥� Lai said. Since going live on 麻豆原创 S/4HANA Cloud Private Edition and fully embracing its native capabilities, Kito Crosby has unlocked measurable business value and operational excellence. The transformation has driven strong performance gains across critical KPIs, including higher customer on鈥憈ime delivery, meaningful reductions in back orders, improved inventory accuracy, and accelerated intercompany processing.

At the same time, warehouse operations are setting new benchmarks for efficiency, achieving record volumes for receiving and put鈥慳way, replenishment, and shipping. These results have been delivered safely, with zero injuries and fewer resources.

To the cloud鈥攁nd beyond

Following its recent acquisition by leading worldwide designer, manufacturer, and marketer of intelligent motion solutions , Kito Crosby is continuing to build on its strong digital foundation.

鈥淏ecause we started with a greenfield and kept a clean core as much as possible, we feel like the upgrades will go even faster and with less effort,鈥� Lai said. 鈥淲e want to get to the latest [麻豆原创 S/4HANA Cloud Private Edition] version so we can take advantage of the AI capabilities of .鈥�

Next on the ERP systems consolidation docket: the 麻豆原创 ERP Central Component (麻豆原创 ECC) 6.0 system in Europe.

鈥淭his is just one example of how our IT team is empowering the broader organization to further delight our customers and end user,鈥� Lai . 鈥淎s we continue to scale our business, we expect even greater returns as we further capitalize on the technology, expanded capabilities, and AI tools within our 麻豆原创 landscape.鈥�

Gillian Hixson is an integrated communications specialist at 麻豆原创.

麻豆原创 is expanding the Joule solution across 麻豆原创 Concur solutions and introducing new automation capabilities:

• A new integration between Joule and Microsoft 365 Copilot, now available, embeds travel and expense tasks into everyday productivity tools. Employees can create and submit expense reports, upload receipts, book travel and receive policy guidance in 麻豆原创 Concur solutions without leaving Microsoft applications.
• Two new Joule Agents further streamline expense compliance and reporting.
  • Expense Automation Agent automatically creates and populates expense reports for employees so all they have to do is review, refine and submit.
  • Expense Pre-Submit Audit Agent validates receipts and flags discrepancies before submission to reduce report rejection and reimbursement delays.
  • Both agents are currently available through the 麻豆原创 Early Adopter Care program with general availability expected later this year.
• New AI-based rule creation tools simplify the complex task of managing policy rules in the Complete by 麻豆原创 Concur and Amex GBT, Concur Travel and Concur Expense solutions.
• The 麻豆原创 Sales Cloud solution now integrates with Booking Agent to streamline workflows and enhance productivity for sales teams.

麻豆原创 Concur and American Express Global Business Travel (Amex GBT) , an AI-enabled codeveloped solution for booking, servicing, payments and expensing. New capabilities include AI-enabled travel support with handoff to a live travel counselor and a specialized home page for travel managers. Concur Expense also integrates with Amex GBT Egencia for customers worldwide.

Joint customers of 麻豆原创 Concur solutions and can now create and manage American Express Virtual Cards in Concur Expense, supporting employee spending with controls and added security. The virtual cards can also be used in Concur Travel. This capability is available now to select U.S.-based American Express庐 Corporate and Business customers using Concur Expense with availability for all such customers planned for Q3 2026.

麻豆原创 Concur teams up with Visa to integrate Concur Expense and Visa through the Visa Commercial Integrated Partner program. Initially, real-time notifications (RTN) from Visa card swipes will automatically create expenses in Concur Expense. This capability is planned to be available through 麻豆原创 Early Adopter Care in Q3 2026. 麻豆原创 Concur solutions will now support RTN from all major credit card networks.

Additionally, 麻豆原创 Concur solutions are advancing corporate travel with enhanced booking, expanded global access and intelligent traveler support. The new experience in Concur Travel supports guest bookings, expanded Cleartrip content in India and additional airline options. TripIt Pro adds Image to Plan with Apple Intelligence and expanded Risk Alerts to help travelers organize itineraries and monitor disruptions.

Learn about鈥痶hese or join the . 

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Media Contact:
Kelly Sheldon Murray, +1 (978) 708-6821,鈥�kelly.murray@sap.com, ET

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2025 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.