Keeping FC Bayern at the top is no mean feat, and the action on the pitch is supported by a global administrative team of over 1,200, in addition to the thousands of operational staff who work to deliver a seamless experience to the fans who fill the Allianz Arena for each home match. The focus on match-day operations encompasses everything from security to ticketing to retail, as well as managing one of the largest parking garages in Europe, which accommodates up to 12,000 cars that must enter and exit within a few hours.

FC Bayern’s match-day operations generate a staggering volume of data, but capturing and making sense of every fan interaction鈥攂oth in the stadium and among the hundreds of millions tuning in worldwide鈥攚as becoming a herculean undertaking. Fan data was siloed in more than 50 legacy systems, creating a fragmented information landscape that hindered FC Bayern’s ability to understand and serve its legions of fans.

Thankfully, a club that has been in the business of winning for over a century is no stranger to innovation.

Game plan: data

, head of Development and Process for FC Bayern Munich, captured the club’s challenge in a nutshell: “Everything needs data.” Everyone from the firefighters and police who supported match days to the IT teams and retail staff “needed data, and everyone needed the same perspective on the data,” Winter explained.

But the club’s data was sprawled across dozens of siloed systems, each tied to different vendors and service providers. And when it came time to make crucial match-day decisions, team members had to rely on analog, piecemeal methods of sharing information鈥攐ften through SMS and radio. As a result, no one ever had the same information at the same time.

FC Bayern needed to harness its vast amount of information with a single, integrated system that provided a unified, 360-degree view.

From silos to a streamlined system

The storied sports club has enjoyed a partnership with 麻豆原创 dating back more than a quarter of a century. Therefore, (麻豆原创 BTP) was a natural fit for the next step in the club鈥檚 digital journey. The platform includes to help capture and combine data from disparate sources and systems, including both 麻豆原创 and non-麻豆原创 systems. This newly integrated data landscape provides a single source of truth across the organization, enabling real-time data analytics that not only streamline match-day operations and optimize the fan experience on-site but also provide invaluable insights to fuel long-term strategic planning.

For example, Winter explained, the club now has access to an up-to-the-minute, “high-level” overview of FC Bayern fans鈥�”how they behave, what they鈥檙e interested in, how old they are, whether they buy jerseys, whether they only go to soccer matches, whether they are already interested in basketball,” and more鈥攖hat has facilitated a much deeper understanding of fans, not only on the individual level but also across the entire fan base.

Forecasting the future

With a solid, integrated data foundation established, FC Bayern is looking ahead and will be adding AI to its technology line-up to maximize the value of its data across the organization, from amplifying process efficiency to developing robust, data-informed predictive capabilities.

For organizations looking to undertake their own digital transformations, Winter advised to not put the cart before the horse: “To use AI, you need to have good data.” And while Winter cautioned that every organization’s process is unique, he recommended listening as a good first step for everyone: “Talk to your users. What are their problems? What do they need to know? What processes are they trying to optimize?”

While the journey is not always easy, FC Bayern knows that winning is always worth the effort.

For the full FC Bayern Munich episode and the on-demand Better Together: Customer Conversations series, visit 

Timo Elliott is the vice president and global innovation advocate for 麻豆原创 BTP at 麻豆原创. 

Top photo courtesy of FC Bayern M眉nchen AG

We believe this recognition reflects our continued investment in a modern, scalable AI-ready integration platform that meets the needs of organizations operating across increasingly complex hybrid and multicloud landscapes.

Why orgnizations continue to choose 麻豆原创 Integration Suite

Part of 麻豆原创 Business Technology Platform (麻豆原创 BTP), 麻豆原创 Integration Suite brings together API management, event鈥慸riven architecture, process integration, and AI鈥慳ssisted development in one unified offering. It gives customers a reliable way to connect distributed systems, orchestrate workflows, and operate securely across hybrid and multi-cloud environments鈥攚hether those landscapes run primarily on 麻豆原创 solutions or a mix of third鈥憄arty applications.

By using metadata, events, and APIs as its backbone, the suite provides an integration foundation that supports AI agents and increasingly autonomous enterprise processes. Organizations in manufacturing, logistics, retail, and other highly regulated industries rely on this foundation to maintain performance and stay compliant at global scale.

Innovation that scales with your business

Over the past year, 麻豆原创 expanded its AI鈥慳ssisted capabilities to help customers move faster and operate with security and reliability. New AI-assisted features include anomaly detection, script optimization, traffic prediction, and integration鈥慺low generation. Combined with more than 4,000 prebuilt integration flows and over 250 connectors, organizations can accelerate design and reduce manual effort.

麻豆原创 Integration Suite now runs in more than 40 data centers worldwide, giving customers flexibility for in鈥憆egion processing and data鈥憇overeignty requirements. These enhancements help teams detect issues earlier, optimize performance, and shorten time鈥憈o鈥憊alue across complex hybrid landscapes.

Accelerating agentic AI adoption

骋别产谤.听贬别颈苍别尘补苍苍 modernized its global retail checkout platform with 麻豆原创 Integration Suite and advanced event mesh, enabling the company to process 300,000 price鈥慶hange events in 30 minutes without system degradation.

“Advanced event mesh has completely changed the way integration and process orchestration run. Everything works better.”

Benedikt Althaus, team lead, Integration Services and Platform Solutions, Gebr. Heinemann SE & Co. KG.

Shimano Europe benefits from the efficient, scalable, and future鈥憄roof integration foundation of 麻豆原创 Integration Suite to accelerate its go鈥憈o鈥憁arket process. By streamlining integrations across systems, the company improves operational efficiency and enhances the overall customer experience through a more agile and reliable integration landscape.

“To accelerate the go-to-market process, we provided an effective and efficient integration platform with 麻豆原创 Integration Suite, a future-proof and scalable solution that improves our customers鈥� experiences.”

Fernanda Ribeiro, IT application architect, Shimano Europe

Siemens AG relies on 麻豆原创 Integration Suite to harmonize global reporting processes and ensure compliance with evolving regulatory requirements. By standardizing integrations across regions and supporting diverse country鈥憇pecific tax protocols, 麻豆原创 Integration Suite helps Siemens streamline compliance operations and maintain consistent reporting quality worldwide. This foundation strengthens Siemens鈥� ability to adapt to changing regulatory environments with greater confidence and efficiency.

“Managing international tax requirements is much easier. It will be implemented around the globe.”

Andrea Spandau, head of Digital Tax Ecosystem, Siemens AG

Looking ahead

We believe this year鈥檚 recognition underscores our commitment to advancing 麻豆原创 Integration Suite with deeper AI capabilities, more reusable business content, broader industry coverage, third-party adapters, and an improved developer experience. Our goal is to help customers automate more of their operations, innovate with confidence, and scale as their businesses evolve.

Learn more

Sid Misra is chief marketing officer for 麻豆原创 Business Technology Platform.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner鈥檚 business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose. Gartner and Magic Quadrant are trademarks of Gartner, Inc. and/or its affiliates.

From energy sharing and dynamic pricing to cloud-native and interoperable flexibility markets, the solution can connect meters, markets, and customers to enable business models such as energy communities, virtual power plants, and demand response. Combined with a curated ecosystem of specialist technology partners, 麻豆原创 empowers utilities to own their energy transition.聽

The energy transition runs on data, but data is getting harder to manage 

The energy transition is reshaping the power landscape. Utilities are evolving from centralized generation toward systems powered by millions of distributed energy resources: solar panels, EV chargers, heat pumps, and batteries owned by consumers and聽prosumers聽alike. The number of connected assets is growing rapidly, generating vast amounts of operational, commercial, and customer data. Managing this聽data reliably and consistently is one of the defining challenges of the next energy decade.聽

At the same time, digital energy platforms and new market entrants are intermediating the customer relationship, offering integrated propositions that bundle connectivity, flexibility, and billing into a single stack. Utilities that do not act risk being reduced to commodity providers.

To unlock the value of distributed energy resources, utilities need more than connectivity. They need聽data orchestration:聽a trusted, intelligent foundation that harmonizes聽information across every process, partner, and device and ensures they聽own rather than rent聽their energy transition capabilities.聽

From distributed assets to orchestrated intelligence 

罢丑别听麻豆原创 Distributed Energy Resources聽solution is designed to聽meet exactly聽this challenge. Built on 麻豆原创 BTP, it enables utilities to manage distributed energy resources-related data at scale across production, consumption, and storage while helping to ensure reliability, performance, and consistency.聽

Rather than acting as an operational control system, 麻豆原创 DER focuses on data orchestration and integration. It helps ensure that distributed energy resources data can flow seamlessly between operational, commercial, and analytical systems, providing a single source of truth that can connect the physical and digital worlds of energy. 

鈥淭he complexity our customers face with prosumer data is exponential. They need reliability, performance, and consistency across all their data sources, and that鈥檚 exactly where 麻豆原创 Distributed Energy Resources comes in.鈥� 

Kim Maren Ekrutt, Global Industry Business Unit Utilities Co鈥慔ead, 麻豆原创 

Two pillars of the 麻豆原创 DER solution 

1. Complex installation and prosumer data orchestration: technical and commercial foundation

Manage the full spectrum of prosumer-related data, covering both complex technical installation details, such as meters, solar panels, batteries, EV chargers, and heat pumps, and the commercial information required to operate distributed energy resources at scale. This includes customer and prosumer master data, product structures, tariffs, contracts, grid connection agreements, feed-in contracts, and all commercial relationships linked to each installation. 

By bringing together technical asset data with commercial attributes and agreement information, the solution can provide a unified and reliable model of every installation. This is essential because distributed energy resources cannot be managed with technical information alone. Commercial products, grid contracts, flexible tariffs, and incentive agreements determine how energy flows are measured, settled, billed, shared, or monetized. 

This pillar becomes the foundation for energy communities, virtual power plant participation, flexibility programs, dynamic pricing, capacity and congestion management, and any business model involving prosumers and distributed energy assets. 

2. Energy management and sharing 

Track and analyze聽how energy is consumed, produced, stored, and shared, enabling new energy community and peer-to-peer聽business models. With high-resolution energy data and intelligent allocation algorithms, utilities can offer transparent, fair, and regulation-compliant energy sharing services to residential and commercial participants alike.聽

Connecting data, processes, and people 

Utilities already rely on 麻豆原创 for mission-critical processes such as meter to cash, asset management, and customer experience. 麻豆原创 DER can extend this foundation, linking every asset, agreement, and customer interaction within one coherent data model. This integrated approach helps turn technical data into business value, powering use cases such as smart tariffs, dynamic pricing, and energy sharing. For utilities, this means a single enterprise backbone that can connect the traditional meter-to-cash world with the emerging flexibility and distributed energy resources economy. 

A partner ecosystem for the energy flexibility market 

No single vendor can address the full breadth of the distributed energy landscape. 麻豆原创 has assembled a curated ecosystem of specialist technology partners, each bringing deep domain expertise that complements 麻豆原创鈥檚 enterprise data platform. Data stays with the utility, business logic聽remains聽under their control, and the customer relationship belongs to them.聽

麻豆原创鈥檚 technology partners extend the platform across six critical domains: 

• Flexibility management and virtual power plants:聽Orchestrate and monetize聽prosumer聽assets, including EVs, batteries, heat pumps, and solar inverters, for flexibility markets and smart charging services.聽
• Energy communities and energy sharing:聽Design and聽operate聽energy communities with transparent allocation, dynamic local pricing, and full regulatory compliance.聽
• Grid congestion and capacity management:聽Forecast, detect, and resolve grid congestion at the low-voltage-network-level while unlocking flexibility revenues.聽
• Energy portfolio management and trading:聽Access wholesale and flexibility markets with聽real-time聽pricing, dynamic quotations, and risk management.聽
• Customer insights and energy disaggregation:聽Deliver behind-the-meter visibility through non-intrusive load monitoring and appliance-level analytics.聽
• Demand response and load management:聽Design and execute demand response programs, combining customer incentives, dynamic pricing, and automated device control.聽

鈥淥ur role is to help utilities master the growing data complexity and turn it into opportunity. With 麻豆原创 Distributed Energy Resources and our partner ecosystem, we鈥檙e connecting data, processes, and partners into one intelligent platform that enables utilities to own their energy transition.鈥� 

Kim Maren Ekrutt, Global VP & Co-Head Industry Business Unit Utilities

About 麻豆原创 Distributed Energy Resources 

麻豆原创 Distributed Energy Resources provides utilities with a public cloud platform to help model, manage, and share distributed energy resources data across operational and commercial domains. Integrated with 麻豆原创鈥檚 core utilities portfolio and a curated global partner ecosystem, it can enable reliable data exchange, smart energy management, and customer-centric innovation for the distributed energy era.聽

Mateu Munar is senior director of Industry Business Unit Utilities at 麻豆原创.

Founded in 1917, the is comprised of 32 Clubs located across North America. It serves a global fan base of nearly 700 million annual spectators across in-arena, broadcast, and digital channels. With millions of fans worldwide watching and Clubs fighting for any edge they can find, the NHL needed a future-focused way to manage critical decisions shaping the game.

To develop, maintain, and grow a roster within the salary cap system’s guidelines is no small undertaking, especially given the numerous variables that change in real time. While instituting the salary cap helps maintain evenly balanced teams that deliver thrilling games, it also contributes to a complex front-office balancing act, where every potential trade or player acquisition poses a mind-numbing array of opportunities and complications, short and long term.

Across the League, Clubs develop their own roster-management approaches, each using different tools and resources. No matter the variations among the solutions, they were mainly labor-intensive, disconnected systems, which meant that teams did not necessarily have access to real-time data, let alone reliable data, or an efficient means to access and analyze the data they did have.

The NHL, however, had a vision鈥攁 unified system that would consolidate player and League data into one platform accessible to all Clubs.

The 麻豆原创-NHL Front Office App for iPad delivers on that vision by providing a centralized view of the League, down to the team level, and drilling further into player data, enabling front offices to make more informed, real-time decisions with greater accuracy and efficiency.

First steps: consolidation and collaboration

Before the League could make that vision a reality, several obstacles needed to be resolved, starting with what , VP of Digital Business Development at the NHL, described as the League鈥檚 primary pain point: disconnected, legacy data management systems. Pascal Bornet, AI and automation expert, applauded this approach, advising organizations to 鈥渟tart with the friction points.鈥�

Phase one, Foster explained, was 鈥渞eally updating our backend,鈥� consolidating all the League鈥檚 data, from contract to salary information, and combining it with player statistics and video clips on 麻豆原创 HANA Cloud.

Armed with a new database that would provide a seamless, fully connected single source of information for every NHL Club, the League was ready for its next challenge: creating a digital front-office solution that would meet the needs of 32 entirely different front offices, each with their own systems, priorities, 鈥渦se cases, day-to-day responsibilities, and current challenges with data or workflows,鈥� Foster explained.

The key to developing the League鈥檚 new application, Foster said, was leveraging 鈥渄esign-thinking principles鈥� and 鈥渁uthentic user feedback鈥� to create a single solution that would offer real added value to each user, from GMs to analysts to administrators, on each NHL team.

A power play digital solution

That disciplined, user-centered approach, combined with the NHL鈥檚 diligent attention to data consolidation, enabled the League to launch its 麻豆原创-NHL Front Office App for iPad in record time. While not mandatory, the app quickly proved its value and was rapidly adopted by all 32 Clubs. 

The app has already transformed day-to-day operations for Clubs, thanks to its ability to seamlessly access and interpret a single, reliable, and interconnected source of information on three different levels. The broadest level, the league view, offers data across the entire NHL, including current and projected salary caps for each club, off-season scenarios, and draft pick conditions; the team view breaks down the contracts of each player on the roster and provides visual cues for free agents or injured players; and the player view displays bios, contract PDFs, no-trade clauses, waiver status, performance bonuses, and even video clips of game highlights for every player in the League.

As Bornet said, 鈥淚t鈥檚 about the right data, instantly and everywhere.鈥� By rethinking the process first and prioritizing user needs, the League created a foundation for change鈥攐ne that keeps 鈥渉umans firmly in command鈥� and uses technology to 鈥渁mplify judgment, not replace it,鈥� Bornet added.

Foster attributed the new app鈥檚 resounding success to the processing power of (麻豆原创 BTP), which enables club-specific customizations and allows for real-time calculations to fuel mission-critical decision-making.

Playing the long game

The NHL and 麻豆原创 have a long-standing technology partnership that has powered several League-wide innovations, including NHL.com/Stats, the 麻豆原创-NHL Coaching Insights App, and NHL Venue Metrics. The Front Office App builds on this foundation and represents the next phase of the League鈥檚 digital transformation.

While the Front Office App is currently helping each NHL Club shape its team’s future, the League is continuing to look ahead. 鈥淭his is a project with a multi-year road map,鈥� Foster said.

As the NHL continues its innovation journey, it will remain laser-focused on user experience. Foster advised those looking to undertake their own digital transformation to take a page from the NHL鈥檚 playbook: 鈥淟et go of preconceived notions and realign your priorities according to user feedback. Be adaptable. Be fluid.鈥� And get excited, because 鈥渢he possibilities really are limitless.鈥�

That same approach, Bornet added, 鈥渁pplies far beyond Hockey.鈥� The NHL鈥檚 emphasis on identifying friction points and applying user-first design offers a practical template for any organization managing complex constraints and real-time decisions. Across industries, the challenge is the same: 鈥渢oo much data, too many variables, and decisions that can鈥檛 wait.鈥� The real breakthrough, he noted, 鈥渋sn鈥檛 the technology itself鈥攊t鈥檚 a mindset shift,鈥� from 鈥渁dding AI鈥� to 鈥渞emoving cognitive friction,鈥� and from 鈥渂uilding for power users鈥� to 鈥渄esigning for actual users.鈥�

Explore the episode, focused on the customer journey

Learn more about how the NHL engineered a game-changing, League-wide digital transformation:

• : Foster and Bornet talk with Thulium CEO Tamara McCleary about the untapped power of data, when it鈥檚 reliable, connected, and accessible, and how the NHL went from inspiration to iteration with the end users being essential to the transformation.

• : Foster聽talks with me about聽the process of creating a mobile app that聽meets聽the needs of 32聽distinct聽front offices, each with their own systems, use cases, day-to-day responsibilities, and priorities.

For five seasons on demand, visit .

Do you have ideas for topics or technologies we should cover, or would you like to be a guest on the show? We鈥檇 love to hear from you. E-mail us.

Timo Elliott is vice president and global innovation advocate for 麻豆原创 BTP at 麻豆原创.

The partnership will embed artificial intelligence at the core of Syngenta鈥檚 enterprise, modernizing operations and enabling accelerated innovation through advanced data analytics across the business 鈥� from manufacturing and supply chain to grower-facing products and services.

The agricultural industry continues to navigate challenges driven by climate variability, supply chain complexity and global uncertainty. By deploying AI-assisted tools enterprise wide, this partnership positions Syngenta to meet the challenge of feeding a projected 10 billion people by 2050 while unlocking faster innovation, stronger operational resilience and scalable impact across the business.

鈥淎I is the catalyst for agricultural transformation and has quickly become a core competitive edge for Syngenta,鈥� said Feroz Sheikh, chief information and digital officer at Syngenta Group. 鈥淥ur partnership with 麻豆原创 is transforming how we run the enterprise, modernizing core operations and unlocking new ways to work 鈥� a testament to our commitment to becoming an agriculture company with AI at its core.鈥�

鈥淪yngenta鈥檚 transformation sets a benchmark for digital innovation in agriculture,鈥� said Philipp Herzig, chief technology officer at 麻豆原创 SE. 鈥淭ogether, we鈥檙e demonstrating how cloud and AI technologies can drive sustainable growth and efficiency in one of the world鈥檚 most critical industries. This partnership will help Syngenta future-proof its operations to feed the world responsibly.鈥�

Scaling an AI-First Operating Model for Agriculture

Syngenta鈥檚 transformation will begin with鈥槎乖� Cloud ERP Private solutions, modernizing core operations across the value chain to deliver agility, resilience and scalability. The company鈥檚 ambition is clear: unlock innovation faster, strengthen its leadership in agriculture and future-proof operations against volatility.

Through the 麻豆原创 Business Data Cloud solution, Syngenta will create a unified, more secure and scalable data foundation essential for real-time decision-making and AI integration. Combined with 麻豆原创 Business AI and AI-assisted tools such as the Joule copilot, this will help the company explore smarter, faster decisions that drive operational efficiency and accelerate innovation. Additionally, Syngenta will be able to deliver better products and services to growers worldwide while enabling them to retain control and privacy over their proprietary information.

Visit the . Get 麻豆原创 news via  and .

Media contacts:
Lesa Plingen, +49 622 776 9000, lesa.plingen@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com
Syngenta Media Relations, media@syngentagroup.com

Top image courtesy of Syngenta

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

NEW YORK 鈥� (NYSE: 麻豆原创) today announced a new generation of AI-enhanced retail innovations at NRF 2026: Retail鈥檚 Big Show.

麻豆原创 continues to infuse AI into the DNA of every part of its retail solutions, reinforcing its suite-first strategy and helping retailers operate with greater intelligence, resilience and trust while delivering better experiences for customers everywhere.

鈥淩etailers face a landscape where AI is no longer optional,鈥� said Balaji Balasubramanian, President and Chief Product Officer for Customer Experience and Consumer Industries, 麻豆原创 SE. 鈥溌槎乖� provides one closed-loop, AI-enhanced retail operating system that ties planning, execution and engagement together. We put data and AI at the heart of retail, delivering speed, personalization and growth across every channel and segment.鈥�

AI that turns retail data into actionable intelligence

The Retail Intelligence solution in provides accurate demand and inventory planning, leveraging retailers’ data from across 麻豆原创 software and third-party systems to drive profitable growth through actionable, real-time insights. Purpose-built for retailers and direct-to-consumer businesses, it will be generally available in the first half of 2026.

Harmonizing real-time data from sales, inventory, customers and suppliers, Retail Intelligence uses AI-generated simulations so planners can anticipate outcomes and optimize inventory. This improves forecast accuracy, reduces manual planning effort, lowers inventory costs and raises service levels. All this drives more seamless omnichannel engagements, which strengthen customer loyalty and enable growth without adding complexity for retailers.

鈥淩etailers are seeking built-in, embedded AI solutions to help balance daily operations, future planning and agility to manage a dynamic market,鈥� said Ananda Chakravarty, Vice President of IDC Retail Insights. 鈥淲hat sets 麻豆原创 apart is the holistic nature of its approach, offering an agentic operating system that works in the background, connects data and orchestrates agents. 麻豆原创 makes it an easy lift for retailers to achieve enterprise-wide intelligence, avoiding the complexity of many point solutions.鈥�

AI that streamlines modern retail operations

Retailers must make fast, confident decisions across assortments, pricing and planning. To meet that need, 麻豆原创 announced new AI-assisted assortment management capabilities, allowing planners to create, modify or retire assortments using natural language through the Joule copilot. This reduces the bottleneck on expert users, enabling faster responses to market shifts and freeing time for higher-value merchandising decisions.

麻豆原创 also introduced omnichannel sales promotions in sales orders, integrating the 麻豆原创 Omnichannel Promotion Pricing solution with the 麻豆原创 S/4HANA Cloud Public Edition, retail, fashion and vertical business solution. This enables advanced promotions such as bonus buys to be applied consistently across diverse channels, enabling a single source of truth for pricing and promotions in store and online, so retailers can deliver a consistent experience.

In addition, 麻豆原创 is delivering deeper merchandising, segmentation and manufacturing support in the solution, tailored to fashion wholesalers and manufacturers. These enhancements provide the data and process foundation needed for AI-assisted fashion operations across the business.

AI that drives better customer engagement

As shopping journeys increasingly begin with AI assistants rather than storefronts or search engines, retailers need new ways to be present wherever buying decisions are made. 麻豆原创 helps retailers connect products, pricing, inventory and promotions directly to AI-enabled discovery and shopping experiences, unlocking agentic commerce with its new storefront MCP server, part of the 麻豆原创 Commerce Cloud solution.

Retailers can now make their storefronts intelligible to AI, driving shopping experiences not only on their storefronts but also on platforms such as ChatGPT.聽This creates a truly channel-less commerce experience, one where engagement, discovery and transaction happen more seamlessly across human and AI-assisted touch points.

AI that builds customer loyalty

As customer expectations rise and fulfillment networks grow more complex, retailers need confidence that every order will be delivered as promised, using AI solutions that provide proactive visibility and guidance to help keep operations running smoothly and at scale. And as brand visibility shifts in the age of agentic commerce, reliable and consistent shopping experiences are more important than ever to drive sustained customer loyalty and trust.

麻豆原创 announced Order Reliability Agent as part of the 麻豆原创 Order Management Services bundle, planned for release in the second quarter of 2026. The new agent proactively identifies and resolves potential order issues, helping associates answer common questions about order status, stock availability and fulfillment risks before they impact customers.

By combining agentic autonomy with human oversight where judgment matters, these innovations from 麻豆原创 drive insightful planning and improve operational efficiency, both enhancing the customer experience and driving profitable growth.

Visit the . Get 麻豆原创 news via  and .

Media contact:
Mallory Kuno, +1 (425) 239-9362,听mallory.kuno@sap.com, ET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.聽 Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2026 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

This is where 麻豆原创 and the 麻豆原创 partner ecosystem make a decisive difference.

Together, we help customers translate AI strategies into meaningful outcomes by pairing partner industry expertise with聽麻豆原创 Business AI, which brings hundreds of purpose-built, domain-rich capabilities embedded across 麻豆原创 applications. These capabilities help automate processes, elevate decision-making, and enhance employee productivity across the enterprise.

麻豆原创 Business Technology Platform (麻豆原创 BTP) amplifies this foundation by giving customers the ability to integrate, extend, and build AI-powered solutions in a scalable and secure environment.

Across industries, 麻豆原创 and our partners are helping customers unlock real value from AI. The examples below show how organizations are already achieving tangible impact today.

Driving efficiency with AI-powered process automation

Manual, repetitive processes remain one of the biggest barriers to operational excellence. The 麻豆原创 partner ecosystem plays a critical role in helping customers uncover these inefficiencies and redesign them with AI-driven automation.

For frozen-food manufacturer聽FRoSTA, 麻豆原创 partners聽sovanta AG,听and聽Amista聽identified invoice processing as a major bottleneck. By orchestrating the workflow using聽麻豆原创 Build Process Automation聽and extracting, interpreting, and validating data through聽麻豆原创 Document AI, the partners were able to . Invoices that once required several minutes of manual effort now flow through the system in under a minute, with roughly 60 percent fully automated. Employees can redirect their attention to higher-value work, such as resolving exceptions and collaborating with suppliers.

This is the power of pairing partner expertise with 麻豆原创 Business AI and 麻豆原创 BTP solutions: Organizations quickly shift from isolated task automation to connected, intelligent workflows that scale across departments and regions. What begins as a single use case becomes the foundation for a broader automation strategy鈥攁ccelerating processes, reducing manual effort, and tightening the connection between data, people, and decisions.

Accelerating innovation by making AI accessible to every team

As demand for AI grows, many organizations face a familiar hurdle: the scarcity of specialized AI talent. Partners in the 麻豆原创 ecosystem help close this gap by combining their industry knowledge with tools in 麻豆原创 Business AI and 麻豆原创 BTP that make it easier for teams across the business to experiment, prototype, and deploy AI solutions at speed.

A strong example comes from Aspen Pumps, which partnered with NTT DATA聽to . Using low-code capabilities from聽麻豆原创 Build to design and orchestrate workflows and 麻豆原创 AI Core to power AI models, the team rapidly developed a series of automation bots鈥�12 in total. These now streamline activities such as invoice validation, order routing, and even interpreting CAD drawings to accelerate quote creation. Many proof-of-concept initiatives were completed in under a week, demonstrating how accessible innovation becomes when intelligent capabilities are built directly into the tools teams already use.

By lowering the barriers to experimentation, 麻豆原创 and partners help organizations innovate faster and more confidently. Teams can explore new ideas, test them safely, and scale what works鈥攚ithout waiting for scarce technical resources or lengthy development cycles. Innovation becomes a daily practice, not a specialized activity reserved for a few.

Building a future-ready foundation with scalable, extensible architecture

As AI becomes more deeply integrated into business operations, leaders are prioritizing platforms that will scale with them, not constrain them. This is where 麻豆原创 partners help customers design architectures that can evolve with changing market needs while preserving the stability of their core systems.

Steel manufacturer聽Al Ghurair Iron and Steel (AGIS)聽offers a powerful example. Working with聽Deloitte, the company using 麻豆原创 Business AI embedded in 麻豆原创 S/4HANA Cloud, private edition, combined with the integration and extension capabilities of 麻豆原创 BTP. A planning cycle that once required 15 minutes of manual coordination now takes less than five. The solution has been replicated across multiple locations, and more than 400 calculations are now automated, giving teams more time to analyze results and optimize operations rather than manage spreadsheets.

When 麻豆原创 Business AI and 麻豆原创 BTP come together with partner expertise, companies gain a foundation they can rely on as their AI ambitions grow. They can scale new capabilities across plants, regions, or business units; extend processes without disrupting mission-critical systems; and seamlessly connect 麻豆原创 and non-麻豆原创 environments into a cohesive, intelligent landscape.

Turning AI potential into business transformation

These stories demonstrate what becomes possible when customers, 麻豆原创, and our partners work together: faster processing, smarter decisions, empowered employees, and architectures built for long-term agility and growth.

With the combined strength of the 麻豆原创 partner ecosystem, the domain-rich intelligence of 麻豆原创 Business AI, and the extensibility of 麻豆原创 BTP, organizations can move beyond pilots and embed AI where it matters most: in the daily processes and decisions that run their businesses.

Learn more about what’s possible for your business with 麻豆原创 Business AI at .

Bringing a sport like dressage into the digital age would be no small feat, but that is precisely the challenge Black Horse One undertook in 2016.

Partnering with 麻豆原创, Black Horse One CEO Daniel G枚hlen and his team of 12 brought a quiet digital revolution to the paper-based, tradition-bound world of equestrian sports鈥攊ntroducing digital scoring systems, streamlining event operations, and facilitating fan engagement鈥攖hat supported and enhanced the experience of trainers, athletes, judges, federations, event managers, and fans all over the world.

However, Black Horse One saw room for even more innovation in equestrian sports, particularly in addressing the operational challenges of equestrian event management and the untapped potential of the industry鈥檚 heavily siloed data.

Digital transformation unlocks boundless potential

With its 鈥渃onsistency, affordability, and proven reliability,鈥� 麻豆原创 quickly became mission-critical for Black Horse One. Building on that success, G枚hlen turned to to bring the company鈥檚 next vision to life鈥攁 digital event management system designed to transform how equestrian competitions are run. The new system delivers real-time, end-to-end oversight and streamlines every workflow, giving 鈥渟how organizers and national federations a 360-degree software鈥� that has cut event preparation time in half.

The industry quickly took note, and Black Horse One went from 100 equestrian shows a year in 15 countries to around 300 in 32 countries and from 50,000 unique users per month to as many as 3 million鈥攁n exponential increase in operations that the company supports with the same small team.

Further digitization of processes and information has helped Black Horse One dismantle the data silos that challenge many industries, especially one as rooted in tradition as equestrian sports. Data pours in from multiple sources: national federations maintain separate records for each horse, judges and audiences submit marks in real time, and organizers update competition systems on the fly. Every change must be reflected instantly, not only to maintain accurate results but also to meet fans鈥� expectations for real-time updates.

G枚hlen, himself a former equestrian athlete, explains that many seasoned trainers and riders struggle to capture and pass on their hard-earned expertise and knowledge built over decades in the arena. A platform that enables real-time recording and sharing of performance data, scoring insights, and training techniques across a global, always-on network is transforming how the dressage community preserves and transmits its know-how.

And, in a sport where animal welfare is paramount, continued technological advancement offers additional layers of information and accountability when it comes to tracking and monitoring horses, which, G枚hlen hopes, will continue to equate to happier, healthier equine athletes.

Leveraging AI in a world of tradition

Black Horse One continues to take a storied sport across new technological frontiers, leveraging 麻豆原创 BTP to help bring artificial intelligence (AI) into its offerings. The company is already using AI to analyze performance data and biomechanical metrics, delivering personalized training and technique insights. It can even generate AI announcers when human ones aren鈥檛 available. G枚hlen notes that Black Horse One is still in the early stages of exploring the 鈥渢remendous鈥� potential of AI鈥攗sing it to support and advance equestrian sport in ways that are not only exciting but also wise and effective.

G枚hlen himself offers sage advice when it comes to assuaging stakeholders鈥� fears around digital transformation and AI in particular: 鈥淧eople really need to see that the technology supports them rather than replaces them.鈥�

Real and sustainable innovation

Black Horse One鈥檚 remarkable story of leveraging technology to transform an age-old sport demonstrates that there is no company too small or industry too niche to benefit from digital transformation.

For those looking to embark on a similar journey, G枚hlen has advice: first, start with the pain points, 鈥渨here processes are currently inefficient or fragmented,鈥� and then find the technology to ensure meaningful innovation. Second, G枚hlen advises companies to earn and keep their customers鈥� trust. 鈥淚n many of our mission-critical settings, if we make a mistake, we can鈥檛 undo it. So, make sure that you choose your technology wisely,鈥� he says.

Finally, and most crucially, remember that innovation is a process, not a destination. 鈥淣ever stop learning,鈥� G枚hlen says. 鈥淓ach project should push you and your team to grow technically and strategically. This is how innovation stays real and sustainable.鈥�

For the full Black Horse One episode and the on-demand Better Together: Customer Conversations series, visit .

The full episode

Learn more about how Black Horse One brought digital transformation to the tradition-bound world of equestrian sports.

• : G枚hlen, CEO of Black Horse One, talks with Tamara McCleary, CEO of Thulium, to share his motivation and journey merging tradition with technology to transform equestrian events, improving the sport and the sporting experience for athletes and audiences and winning over even the most traditional participants.
• : G枚hlen talks with me about what it took and the technologies that have resulted in a suite of applications that revolutionized the dressage world.

To access the whole series, on demand, visit .

Do you have ideas for topics or technologies we should cover, or would you like to be a guest on the show? We want to hear from you, just e-mail us.

Timo Elliottis vice president and global innovation advocate for 麻豆原创 BTP at 麻豆原创.

We believe this recognition reflects 麻豆原创鈥檚 continued commitment to innovation, customer success, and delivering extended planning and analysis solutions that empower organizations to thrive in today鈥檚 uncertain business environment.

The Gartner Magic Quadrant can help FP&A professionals assess which vendors are best suited for their purposes. The analyst firm defines financial planning software as solutions that enable FP&A transformation and cover planning, budgeting, forecasting, modeling, performance reporting, and agile insights.

麻豆原创 was recognized as a Leader by Gartner for its ability to execute and completeness of vision.

Unify business planning with 麻豆原创 Business Data Cloud

麻豆原创 continues to build on its market leadership by accelerating its vision for unified business planning. With the introduction of 麻豆原创 Business Data Cloud earlier in 2025, the company has brought together operational, financial, and strategic planning on a single, trusted data foundation. This benefits financial professionals and other strategic planners by eliminating silos and enabling real-time, AI-driven insights for intelligent planning across the enterprise.

麻豆原创 Analytics Cloud in 麻豆原创 Business Data Cloud provides a powerful tool to customers that drive enterprise planning. Customers benefit from the following capabilities:

• Intelligent planning: Machine learning and generative AI automate forecasting and predictive planning by simulating best, worst, and realistic 鈥渨hat-if鈥� scenarios — and providing smart recommendations. This aligns with 麻豆原创’s agentic AI vision, in which agents continuously monitor internal and external data, proactively identifying risks and opportunities for planners.
• Seamless planning: Deep integration with 麻豆原创 Datasphere enables live access to governed, semantically-rich data without replication. This supports live reporting, collaborative planning and analysis, and data-driven decision-making with one tool for data preparation, modeling, planning, and analytics.
• Extended planning and analysis: Customers can plan across all lines of business by combining transactions, analytics, and planning with 麻豆原创 S/4HANA, 麻豆原创 SuccessFactors software, 麻豆原创 Integrated Business Planning for Supply Chain, and third-party data.
• 麻豆原创 Business Planning and Consolidation (麻豆原创 BPC) modernization: 麻豆原创 BPC customers can modernize planning to a scalable, cloud-native environment with enhanced collaboration and AI capabilities.

麻豆原创鈥檚 unified approach is already delivering measurable value for customers worldwide. By leveraging 麻豆原创 Business Data Cloud and 麻豆原创 Analytics Cloud for planning, organizations are achieving faster, more accurate forecasts, streamlined planning, and greater alignment between finance and operations.

Customers successful with 麻豆原创 Analytics Cloud for planning include Blue Diamond Growers, BMW, Calleway Golf, Decathlon, Juniper Networks, Microsoft, Mondelez, Stihl, and many others across all industries.

Kemira Oyj, a global leader in sustainable chemical solutions, accelerated its digital transformation by deploying 麻豆原创 Analytics Cloud for planning. Kemira simplified over 50 percent of legacy master data and harmonized data structures to the cloud across 400 plants in 37 countries within 15 months. This transformation enables real-time financial planning for more than 1,000 users, and enhances forecast accuracy, supporting agile decision-making, sustainability goals, and future-ready business models.

Taras Podbereznyj, CIO of Kemira Oyj, said, “Data is at the heart of our transformation program. It will continue to steer the company as the foundation for innovation and insights, supporting new digital business models and levels of agility and helping us become more competitive in the market.鈥�

Looking ahead

As organizations navigate increasing uncertainty and volatility, 麻豆原创 remains dedicated to helping customers turn data into action. Moreover, the company vision is clear: to provide the most comprehensive, intelligent, and trusted planning platform, helping every business make confident plans across the enterprise and perform at their best in the face of uncertainty.

Dan Yu is chief marketing officer of 麻豆原创 Business Data Cloud.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner鈥檚 research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

麻豆原创 now unites all existing milestones under a single strategic framework: a sovereign AI and cloud offering designed for Europe. 麻豆原创 now offers a truly full-stack sovereign cloud offering, empowering customers to select the right level of sovereignty and deployment for their needs, whether in 麻豆原创鈥檚 own data centers, on trusted European infrastructure or as a fully managed solution on-site.

EU AI Cloud supports EU data residency and full sovereignty, helping ensure that every organization can meet its unique regulatory and operational requirements.

Cohere: Unlocking Sovereign, Agentic and Multimodal AI Capabilities for European Enterprises

麻豆原创 and Cohere are joining forces to deliver frontier agentic AI capabilities with Cohere North, extending existing state-of-the-art multimodal AI capabilities through EU AI Cloud and sovereign offerings. Cohere North will be integrated into 麻豆原创 Business Technology Platform (麻豆原创 BTP), enabling customers with data residency constraints across industries to build robust, production-ready AI into their core business processes. Together, 麻豆原创 and Cohere will help enterprises unlock deeper insights, more accurate decision support and more intelligent automation across complex workflows without compromising on sovereignty, compliance or performance.

A Strong and Growing Ecosystem

EU AI Cloud is powered by a strong and growing ecosystem of leading European and global partners. By integrating advanced AI models and applications from partners such as Cohere, Mistral AI, OpenAI and others directly into 麻豆原创 BTP, EU AI Cloud delivers a pathway for building, deploying and scaling AI-powered applications. Customers can consume these partner offerings as SaaS, PaaS or IaaS, and deploy them flexibly across 麻豆原创鈥檚 own infrastructure or trusted European partners.

This collaborative approach ensures that European enterprises and public sector organizations benefit from the latest AI innovations securely, in full compliance with European standards and with the sovereignty and flexibility they require.

Deployment Choices for Every Security Profile

EU AI Cloud offers flexible deployment through 麻豆原创 Sovereign Cloud, giving customers full control across infrastructure, platform and software tailored to their regulatory and operational needs. AI models run on 麻豆原创鈥檚 software abstraction layer (麻豆原创 Cloud Infrastructure + 麻豆原创 BTP) in European data centers, ensuring compliance and independence from U.S. hyperscalers.

• 麻豆原创 Sovereign Cloud on 麻豆原创 Cloud Infrastructure (EU): 麻豆原创鈥檚 Infrastructure-as-a-Service (IaaS), developed with open-source technologies and operated within 麻豆原创鈥檚 European data center network. All data remains within the EU to ensure compliance with European data protection regulations.
• 麻豆原创 Sovereign Cloud On-Site: 麻豆原创-operated infrastructure offering within a customer-owned or customer-selected data center. It provides the highest levels of data, operational, technical and legal sovereignty while maintaining 麻豆原创 cloud innovation and architecture.
• Selected Hyperscalers per Market: For customers that choose to run 麻豆原创 commercial SaaS on global cloud providers, with sovereignty features as required.
• Delos Cloud: A secure and sovereign cloud solution in Germany, designed to support the public sector鈥檚 transformation and meet country-specific sovereignty requirements.

Visit the . Get 麻豆原创 news via  and .

About 麻豆原创

As鈥痑 global leader in enterprise applications and business AI, 麻豆原创 (NYSE: 麻豆原创)鈥痵tands at the鈥痭exus鈥痮f business and technology. For over 50 years, organizations have trusted 麻豆原创鈥痶o bring out their best by uniting business-critical鈥痮perations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

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The new capability simplifies access to semantically rich 麻豆原创 data products through bi-directional, zero-copy sharing with Microsoft Fabric, enabling enterprises to gain instant access to trusted, business-ready insights for advanced analytics and AI.

鈥淲e are excited about continuing to strengthen our partnership with Microsoft to create more value for our customers,鈥� said Muhammad Alam, member of the Executive Board of 麻豆原创 SE, 麻豆原创 Product & Engineering. 鈥淏y bringing 麻豆原创 Business Data Cloud and Microsoft Fabric closer together, our customers can seamlessly leverage the power of data to generate real business value through AI and analytics.鈥�

鈥淥rganizations across every industry are accelerating their AI transformation by bringing together data from operations, analytics, and applications,鈥� said Scott Guthrie, executive vice president, Microsoft Cloud and AI. 鈥淲ith 麻豆原创 Business Data Cloud and Microsoft Fabric, we鈥檙e delivering a trusted foundation for analytics and AI, and helping our customers move faster, make smarter decisions, and turn insight into real business outcomes.鈥�

Unlocking the true potential of your enterprise data

麻豆原创 BDC Connect for Microsoft Fabric empowers organizations to fully harness their data and applications by delivering secure, rapid access to 麻豆原创 data products at scale鈥攚ithout the delays of data replication.

Through bi-directional, zero-copy sharing between 麻豆原创 Business Data Cloud and Microsoft Fabric, customers can realize use cases that previously required moving and managing copies of data.聽麻豆原创 data products will be seamlessly integrated into Microsoft OneLake, Microsoft Fabric鈥檚 AI ready data lake, and data sets shared from Microsoft OneLake will also be available in 麻豆原创 BDC to supplement intelligent applications.

By utilizing Fabric鈥檚 data engineering, data warehousing, and Power BI capabilities, organizations can effectively integrate 麻豆原创 data with their broader ecosystem, establishing a unified foundation for their enterprise data. OneLake integration into Microsoft AI Foundry can also help customers leverage their 麻豆原创 data in building AI applications, and as OneLake is built into Microsoft 365, hundreds of millions of users can get secure access to their 麻豆原创 data through the products they use every day such as Excel and Teams.

Accelerating business insights and AI with 麻豆原创 and Microsoft Fabric

麻豆原创 BDC Connect for Microsoft Fabric enables a unified data foundation that helps organizations get insights faster and accelerate their AI strategy. Through this bi-directional integration, customers can:

• Build a semantically rich data foundation on harmonized 麻豆原创 and non-麻豆原创 data
• Perform advanced analytics and interact with enterprise data in natural language with Copilot in Microsoft Power BI.
• Develop intelligent AI applications and agents grounded in mission-critical business data using Fabric data agents, Copilot studio, and AI Foundry
• Enable multi-agent collaboration between M365 Copilot and Joule, leveraging a unified enterprise data and productivity platform to provide a seamless experience for business users

Availability

麻豆原创 Business Data Cloud Connect for Microsoft Fabric is planned to be generally available in Q3 2026.

Irfan Khan is president and chief product officer for 麻豆原创 Data and Analytics.
Arun Ulag is president of Azure Data at Microsoft.

Bekaert aspires to become a people- and data-driven company. This requires a thorough strategic and cultural transformation, in which artificial intelligence plays a crucial role. To get started, the company set priorities, leveraging the already available in its existing HR solutions such as 麻豆原创 SuccessFactors solutions. By focusing on a few embedded AI use cases and creating a stand-alone AI tool on top of that, it started exploring and seeing the AI benefits.

“AI is a means to achieve our goals, a logical extension of our HR strategy,” says Jorn Waterschoot, global head of HR Technology at Bekaert. 鈥淎I’s growing capabilities, cost-effectiveness, and versatility are transforming businesses by enhancing user experiences, enabling experimentation, and encouraging adoption. At Bekaert, these strengths are leveraged in HR while carefully managing hidden costs and focusing on end-to-end implementation to maximize AI鈥檚 potential. At Bekaert, the goal is to make AI feel like a candy store: once employees experience its versatility, they are encouraged to explore it further.鈥�

First use case: the AI Master Data Assistant

Together with its long-standing partner and , Bekaert worked along a human-centered approach to innovation to identify opportunities and use cases. One of these identified use cases was a stand-alone AI tool that Bekaert used for HR data improvement. This tool was not integrated in the existing software landscape and required of users to extract and import data. 

To improve this laborious process, Flexso helped design and build a custom AI solution, called AI Master Data Assistant, with the help of 麻豆原创 AI Core in 麻豆原创 Business Technology Platform. This new solution has been fully integrated with 麻豆原创 SuccessFactors solutions, using 麻豆原创 Integration Suite. Currently, the solution uses a specific AI model from generative AI hub in 麻豆原创 AI Core. However, the flexibility with various models offered through the generative AI hub capability would allow the partner to use another AI model for this solution in the future.

Who benefits from AI in HR at Bekaert?

The AI Master Data Assistant allows the Bekaert HR teams to enhance data quality by automatically identifying, correcting, and preventing errors in employee records. The assistant can detect inconsistencies, duplicates, and missing information, ensuring that all data is accurate, complete, and up-to-date. In practice, it means that users can enter natural language prompts to get proposals for improvement. Via chat-like conversations, they can standardize formats, correct errors, and validate entries in real time.

For innovation projects, Bekaert usually rolls out new solutions gradually first through a number of role-specific use cases, then deploy them indiscriminately across the organization. For the new AI Master Data Assistant, the HR business partners and HR admin roles benefitted first.

Flexibility for the future

As part of the global 麻豆原创 AppHaus Network, Flexso always strives for a human-centered and sustainable co-innovation approach with its customers. It is about bringing innovation into the hands of people. David Pierre, AI practice lead at Flexso explains: 鈥淭he AI world is developing so fast. So, the principle in our solution is that we are AI model agnostic. Today, we are using model GPT to support our use case. But if we have a better model in the future, then we can also switch to other models as they are all supported by 麻豆原创 BTP.鈥�

Imke Vierjahn is 麻豆原创 AppHaus communications lead.

We鈥檙e entering a new era, according to 麻豆原创 Executive Board Member Muhammad Alam, in charge of 麻豆原创 Product & Engineering: 鈥渢he era of agentic AI, where AI moves from being just a tool to becoming your trusted teammate.”

Joined on stage by 麻豆原创 CTO Philipp Herzig and Michael Ameling, president of 麻豆原创 Business Technology Platform, Alam set the stage during the kick-off keynote, saying: 鈥淎s developers, you are not on the sidelines of this AI revolution. You are the revolution. And we are here to supercharge you for what鈥檚 next.鈥�

Supercharging developers

Together they dismissed suggestions that AI will replace developers. 鈥淭he truth is that developers aren’t going away,鈥� Alam said. 鈥淭hey are getting supercharged. They’re becoming the architects of smart connected businesses. So, the real question isn’t if we need developers; it’s how fast can we empower them to thrive and lead in this AI-native era?鈥�

Ameling, Alam, and Herzig outlined 麻豆原创’s vision and highlighted the integration of AI, data, and intelligent agents to transform business processes and drive innovation. They also emphasized the importance of a unified data fabric and the deployment of advanced AI models and agentic technologies within the 麻豆原创 ecosystem.

In this new business environment, they noted that every enterprise is becoming a data company and every user experience鈥攆rom the front line to the boardroom鈥攊s becoming AI-driven.

鈥淎s developers, you don鈥檛 just code anymore,鈥� Alam said. 鈥淵ou also design intelligent workflows and supervise AI agents to shape real business outcomes.鈥� To help developers do this, 麻豆原创鈥檚 strategy centers on empowering them with applications, connecting them with data, and supercharging them with AI.

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麻豆原创 BTP is the foundation for AI agents

All this runs on 麻豆原创 Business Technology Platform (麻豆原创 BTP), which serves as the foundation for building and managing AI agents鈥攂oth 麻豆原创 built and custom developed. While 麻豆原创 BTP is the engine, the Business Transformation Management portfolio is the navigator, ensuring technology translates into real business impact. It aligns strategy, process, and people, turning AI-driven potential into sustainable transformation at scale.

Alam identified three broad themes during the keynote:

First, he said 麻豆原创 is continuing to make 麻豆原创 more open. As part of that, he announced 麻豆原创 Snowflake, which brings the full data and AI capabilities of Snowflake as a solution extension to 麻豆原创 Business Data Cloud (麻豆原创 BDC). This partnership is exactly what joint customers have been asking for, Alam shared.

Second, he said 麻豆原创 will provide developers with the most context-rich agentic platform, including the most deeply grounded set of ready-to-use agents that developers can customize to their needs. 鈥淭oday, you鈥檒l hear about creating custom Joule Agents using low-code and pro-code tools with agent builder in Joule Studio as part of 麻豆原创 Build鈥� Alam said.

鈥淲e鈥檙e also standardizing AI agent interoperability with the agent-to-agent protocol, allowing your agents to collaborate securely across ecosystems,鈥� he added.

Third, he announced 麻豆原创鈥檚 first foundation model built specifically for structured business data: 麻豆原创 RPT-1, pronounced 鈥溌槎乖� Rapid One.鈥� 鈥淥ur relational pretrained transformer delivers enterprise-grade accuracy and scale, outperforming both LLMs and AutoML for tabular AI, which is critical for building reliable high-value agents,鈥� Alam said.

鈥淚n short, we鈥檙e embracing an open ecosystem, supercharging agents with deep process and data context, and giving you the tools to amplify AI and agents,鈥� he said. As the keynote continued, Ameling and Herzig detailed these and other innovations, explaining how they will help developers work smarter and achieve more.

麻豆原创 BDC and Snowflake

Ameling expanded on the new partnership with Snowflake, which will bring Snowflake鈥檚 fully managed data and AI capabilities to 麻豆原创 customers. Together with the introduction of 麻豆原创 BDC Connect for Snowflake, he said this will result in cost savings and simplified data landscapes. 鈥淭his enables you to integrate 麻豆原创 and non-麻豆原创 data products seamlessly between 麻豆原创 BDC and Snowflake, so that you can deploy intelligent applications faster and share across your preferred data marketplace.鈥�

Ameling also positioned 麻豆原创 HANA Cloud as 鈥渢he database AI was looking for.鈥� With 麻豆原创 HANA Cloud and 麻豆原创 BDC, 麻豆原创 provides the best business data fabric to help address these challenges, he said. 鈥淲ithout 麻豆原创 HANA Cloud, you would have one database for each and every data representation, which leads to disaggregated data siloes that limit your AI potential. With 麻豆原创 HANA Cloud, we have all these powerful engines in one integrated, multi-model database.鈥�

Building on this, Herzig emphasized that every business requires a strong data foundation because 鈥淎I is nothing without well-organized data…On top of the data foundation sits our AI Foundation that allows you to not only use the latest frontier AI technologies out there in the market, but also to extend 麻豆原创鈥檚 out-of-the-box AI capabilities and build your own experiences deeply contextualized in your business processes and data.鈥�

麻豆原创 pioneers a tabular foundation model

Herzig then explained that 麻豆原创 RPT-1 was designed to address a crucial problem for developers and enable them to deliver much better predictive capabilities, enterprise-grade accuracy, and scale to business customers.

Until now, Herzig said, 鈥淲e still had to go back to good old machine learning 鈥o train what we call 鈥榥arrow鈥� AI models that are specifically made for each [business] task. Therefore, you really had to train a hell of a lot of models.鈥� For example, to solve 10 predictive tasks across 10 different entities like company codes or plants would require training 100 different models.

鈥淲hat we really want to do is get rid of all these models and just introduce one giant model that only requires a small amount of data to learn from,鈥� he said. That鈥檚 what 麻豆原创 RPT-1 is. 鈥淲e believe 麻豆原创 RPT-1 is the most capable predictive foundation model that鈥檚 out there today,鈥� he said, delivering much higher prediction quality while being very fast and super-efficient in terms of resource requirements.

Joule, Joule Agents, and AI assistants

The 麻豆原创 CTO also emphasized that the company is committed to providing developers with the most context-rich agentic platform. He noted that 麻豆原创 has already shipped 20 Joule Agents across lines of business and will have approximately 40 by the end of the year, and that these agents can leverage more than 2,100 pre-delivered Joule skills. In addition, more than 300 embedded AI scenarios across product lines are available for customers to date, including Joule Agents, growing to 400 use cases in total by the end of the year.

Ameling added: “Our promise is simple: build with intent. You describe the outcome and 麻豆原创 Build uses AI agents to generate code, logic, and UIs for you, all with seamless access to your applications and data while you stay in the flow… [麻豆原创] Joule for Developers enables vibe coding experiences to make intent-based development simple and intuitive.”

麻豆原创 is taking it one step further by providing extensions to work with VS code, Windsurf, Cursor, OpenAI Codex, Claude Code, Cline, and more directly in 麻豆原创 Build. “You choose a tool, and we meet you where you are,” Ameling said. He also announced that fine-tuned ABAP LLMs with ABAP 1 on AI Foundation will be published in Q4 this year.

麻豆原创 is redefining how developers interact with AI through innovations in Joule and agentic AI, but also in terms of physical AI. Herzig welcomed Torsten G. Mueller, Group CIO and COO BPS at Sartorius, to discuss how the partnership between Sartorius, NEURA Robotics, and 麻豆原创 is bringing to life robots that understand the what, when, and how based on live business context. 鈥淭his is how we鈥檙e really imagining the future, right? Humans and robots working in harmony through Joule, through AI,鈥� Herzig said.

Quantum computing

Looking to the future, Herzig ended the keynote by talking about another 鈥渃ompute paradigm that is still hard to seize鈥�: quantum computing. While he made it clear that 麻豆原创 is not building a quantum computer, 麻豆原创 is teaming up with quantum hardware leaders, like IBM鈥攚hose Director of Research and IBM Fellow Jay Gambetta joined via video鈥攖o help evaluate quantum computing for business processes and applications.

鈥淲e believe quantum will join classical and AI compute in your stack, and we鈥檙e embedding it into the processes and apps you鈥檙e already using, so it just shows up in the workflows of your enterprise,鈥� Herzig said. 鈥淎nd of course, with the cloud, we scale it all. Now, 麻豆原创 has got you covered, and you鈥檝e got your business covered.鈥�

At 麻豆原创, we believe in creating an ecosystem that simplifies your data landscape and preserves the mission-critical business context of all of your data. This is made possible with a business data fabric.

This architectural approach marks the culmination of decades of progress 鈥� from cubes to warehouses to lakehouses 鈥� now converging toward a business data fabric architecture that brings the true meaning of data together for AI projects to succeed at scale.

Simplify your data landscape with a business data fabric

Earlier this year, we announced 麻豆原创 Business Data Cloud (麻豆原创 BDC), making end-to-end business data fabric capabilities available for everyone that relies on mission-critical 麻豆原创 data, including fully managed 麻豆原创 Databricks.

This week at 麻豆原创 TechEd Berlin, we announced the 麻豆原创 Snowflake solution extension for 麻豆原创 BDC that brings Snowflake鈥檚 data and AI capabilities directly to 麻豆原创 customers.

Together with 麻豆原创 BDC, this provides organizations with the flexibility to choose the right compute and storage for every data and AI workload 鈥� extending their business data fabric while maintaining governance, interoperability, and semantics. As a solution extension, 麻豆原创 Snowflake will be available directly through 麻豆原创, providing a simplified operational experience for customers.

For many customers, integrating data across multi-cloud and hybrid environments adds complexity, especially when bringing transactional and analytical workloads together. Too often, that process comes with a hidden data tax: it strips away the business context and semantics that give data its meaning.

We recently announced 麻豆原创 BDC Connect, a capability that gives customers bi-directional, zero copy data and metadata sharing in 麻豆原创 Business Data Cloud with their existing Databricks and Google Cloud environments. Today, we are excited to announce 麻豆原创 BDC Connect for Snowflake, making it dramatically easier for customers to harmonize and govern mission-critical data wherever it resides.

Connect all your data

As organizations simplify their data landscapes, building a trusted data foundation rooted in business context has become a top priority. A found that nearly half are heavily investing more in harmonizing business data, underscoring the growing importance of using data built on industry standards.

To help accelerate this progress, 麻豆原创 delivers fully managed data products as a core component of 麻豆原创 Business Data Cloud, now with new innovations that expand coverage and connectivity:

• Data product studio: A new capability in 麻豆原创 BDC allows users to create, model, and manage reusable data products using both visual tools and SQL-based transformations from a single workspace. Users can define schema, lineage, and logic to blend 麻豆原创 and non-麻豆原创 data into governed assets with full version control and lifecycle management. It is a simpler way to cross-pollinate data products across lines of business and ensure a consistent definition of data across your business data fabric.
• Additional 麻豆原创 data products: are now available through 麻豆原创 BDC, spanning 麻豆原创 Cloud ERP, 麻豆原创 SuccessFactors, sustainability, and customer experience solutions and more 鈥� bringing even broader coverage across business domains.
• Bi-directional data sharing: We announced data sharing between 麻豆原创 BDC and 麻豆原创 HANA Cloud, unlocking the value of data across both transactional and analytical workloads. Customers can reuse existing objects, such as 麻豆原创 HANA calculation views, directly in 麻豆原创 BDC 鈥� preserving business logic, KPIs, and governance as they extend models across their business data fabric.

Amplify your agents and applications with an AI database

We鈥檙e expanding 麻豆原创 HANA Cloud with new capabilities that make it the AI database for building agents and intelligent applications, helping developers connect and understand all types of data: structured, spatial, graph, vector embeddings, and more, all within a single in-memory engine.

Today, we鈥檙e expanding these multi-model capabilities with three major innovations that make it easier to build agentic AI experiences.

• Expanded knowledge graph capabilities to enable accurate agents: 麻豆原创 HANA Cloud knowledge graph engine will now enable customers to automatically generate knowledge graphs from 麻豆原创 HANA Cloud metadata. The automated graph will include tables and columns and can demonstrate data relationships. These knowledge graphs are customizable and composable, so developers can review data mapping, modify the graph structure, execute a semantic search, and use it to ground agents with the business context it needs to reason accurately.
• Model Context Protocol (MCP) support for 麻豆原创 HANA Cloud: We鈥檙e expanding 麻豆原创 HANA Cloud with Model Context Protocol (MCP) support, giving Joule Agents access to rich multi-model engines in 麻豆原创 HANA Cloud. While SQL remains the default database standard, MCP allows Joule Agents to go beyond rows and columns to interface with unstructured data 鈥� understanding relationships, locations, and meaning across all data types. In practice, that means Joule Agents can navigate relationships between customers and suppliers, analyze geographic dependencies through spatial data, and perform semantic searches through vector embeddings.
• Tabular AI capabilities: This integration with 麻豆原创 AI Core allows users to run AI workloads such as forecasting, anomaly detection, and predictive modeling directly on structured business data from 麻豆原创 HANA Cloud. Along with ready-to-use tabular AI models, customers also gain access to the 麻豆原创-RPT-1 AI model, a new transformer-based foundation model. Embedded natively in 麻豆原创 HANA Cloud, this delivers predictions without task-specific pre-training, enabling developers to use simple SQL procedures to bring AI closer to their 麻豆原创 data and generate semantically rich outputs.

Get started today

A business data fabric provides a deeply integrated ecosystem for all your data. And with 麻豆原创 Business Data Cloud and 麻豆原创 HANA Cloud, you have a fully managed solution for every data and AI workload that ensures business context remains intact across your data landscape.

Irfan Khan is president and chief product officer of 麻豆原创 Data and Analytics.

Build custom agents on the most context-rich agentic platform

I鈥檓 excited to share the ability to build custom agents in will be generally available in December. New capabilities include AI-assisted agent design, system-triggered agents, extensibility of 麻豆原创-delivered Joule Agents, centralized enterprise-grade agent monitoring, support for Agent-to-Agent (A2A) protocol, and support for Model Context Protocol (MCP). Read our in-depth and to learn more.

鈥淛oule Studio鈥檚 agent builder connects 麻豆原创 analytics with merchandising systems, powering Accenture鈥檚 Optisell agent to surface at鈥憆isk inventory, recommend pricing actions, and simplify merchandise alert configuration — all without heavy custom development.鈥�

Catherine Nguyen, Global Lead for 麻豆原创 Business Group AI Strategy and Adoption, Accenture

For developers building pro-code agents, (麻豆原创 BTP) offers comprehensive support for popular open-source frameworks, like Crew.AI and LangGraph, and provides end-to-end identity, authorization, governance, and integration capabilities.

MCP support for is now available, providing with direct access to rich multi-model engines. This allows agents to be grounded in full data context: navigating relationships across customers and suppliers, understanding geographic dependencies through spatial data, and performing semantic searches through vector embeddings 鈥�&苍产蝉辫;all within a single in-memory engine. 

Additionally, 麻豆原创 HANA Cloud knowledge graph engine can now automatically generate knowledge graphs from 麻豆原创 HANA Cloud metadata. What used to take weeks of manual modeling can now happen automatically in minutes.

We鈥檙e also enabling agentic memory in 麻豆原创 HANA Cloud. With long-term memory, AI agents can persist context across long-running sessions and memorize past input and decisions, just like humans do, to become continuously smarter.

I鈥檓 excited to share several innovations, including our first enterprise relational foundation model (RPT), 麻豆原创-RPT-1, accompanied by a no-code testing playground environment and prompt optimizer service. New capabilities are continuously added to our , empowering developers to experiment with leading models and orchestration tools and scale AI development and productization across 麻豆原创 and non-麻豆原创 landscapes. .

Vibe on 麻豆原创 Build using the tools of your choice

New local give developers the ability to use agentic tools for development and preferred code assistants, such as Cursor, Windsurf, Claude Code, Cline, and OpenAI Codex — all while maintaining enterprise-grade governance and clean-core alignment.

An 麻豆原创 Build extension pack for Visual Studio (VS) Code is now available to simplify development of CAP, Fiori, UI5, and mobile applications. This makes it easier for VS Code developers to build faster and deploy apps on 麻豆原创 BTP. Looking ahead, we will publish our extensions on the Open VSX Registry to simplify the onboarding of these tools and provide similar native development experiences on other integrated developer environments (IDEs).

Increase velocity with 麻豆原创 Joule for Developers

, the best code assistant for 麻豆原创 development, empowers developers of all skill levels to build more efficiently by leveraging comprehensive, AI-infused developer tools to deliver precise, contextualized outcomes powered by purpose-built, 麻豆原创-centric AI models. This frees-up time to be more productive, creative, and proficient in accelerating ABAP, Java, JavaScript, and visual tool-based application development and automation of 麻豆原创 processes.

New enhancements to 麻豆原创 Joule for Developers, such as within and capabilities, help developers modernize legacy systems and meet enterprise-grade governance and security requirements. These improvements also boost productivity, enhance code quality, and support cloud transformation goals.

Developers working in can now use AI-assisted content creation to quickly generate comments, create workspace content, and summarize documents. AI responses can also draw directly from user-specific folders and workspace content, providing users with trusted insights tailored to their roles, while maintaining compliance and secure role-based document grounding. 

Looking ahead, new ABAP large language models (LLMs) trained on ABAP code and specialized for ABAP development will be released next year.

Connect everything to boost productivity

Developers build the bridges that keep businesses running. We鈥檙e making that work easier and faster with . The following innovations make API and agent-driven automation easier, ensure reliable end-to-end security with real-time monitoring, and boost developer productivity.

We are continuing to embed AI capabilities directly into 麻豆原创 Integration Suite. will now automatically provide targeted recommendations and intelligent healing to resolve common API anomalies such as error spikes, latency surges, or abnormal traffic patterns. Developers can also ask Joule to about the most used APIs to gain deep API insights and understand usage patterns.

MCP Gateway support will enable customers to expose custom APIs and integration flows that can be consumed by AI agents. This feature introduces the ability for customers to enrich custom agents built in Joule Studio or extend Joule Agents by integrating data from third-party and legacy 麻豆原创 systems, composed as MCP tools for smooth agentic consumption. This approach standardizes access, centralizes governance and security, and simplifies discoverability in the .

To jumpstart integration projects, you can access hundreds of out-of-the-box integration adapters as well as pre-built API, event, and integration content on .

Gain security and operations built in, not bolted on

麻豆原创 BTP provides developers with a unified environment to manage applications, secure data, and scale solutions seamlessly across 麻豆原创 and third-party systems. With core centralized application lifecycle, interoperability, security, and administration capabilities, developers can easily and quickly resolve errors and boost team productivity. Read the full list of enhancements in the .

Explore at your own pace

If you missed attending 麻豆原创 TechEd in person or virtually, please be sure to read the full list of announcements in the  and watch .

Wherever you鈥檙e at in your journey, there are easy ways to get started:

• Visit to start a
• Explore and new 
• Register for our upcoming on December 9
• Read more in “Introducing 麻豆原创 Snowflake, New Data Fabric Innovations for 麻豆原创 Business Data Cloud and 麻豆原创 HANA Cloud“

Michael Ameling is general manager and chief product officer of Business Technology Platform and a member of the Extended Board of 麻豆原创 SE.

BERLIN 鈥� At 麻豆原创 TechEd in 2025, (NYSE: 麻豆原创) brings AI deep into the development process to level up how developers build.

New AI-driven capabilities in the 麻豆原创 Build solution, an expanding data ecosystem and powerful Joule Agents empower developers to move from idea to impact with unprecedented speed and confidence. As AI transforms the nature of professional work, 麻豆原创 also pledges to equip 12 million people worldwide with AI-ready skills by 2030.

鈥溌槎乖粹�檚 announcements today give developers the tools they need to deliver at the speed of AI,鈥� said Muhammad Alam, member of the Executive Board of 麻豆原创 SE. 鈥淚nnovations across 麻豆原创鈥檚 unique flywheel of applications, data and AI put developers in the driver’s seat — where they belong.鈥�

Opening the Developer Ecosystem

麻豆原创 Build, the company鈥檚 flagship solution for enterprise application development and automation, now gives developers more freedom to build, extend and automate using the tools they love most.

For instance, developers who prefer agentic development solutions like Cursor, Claude Code, Cline and Windsurf can now use 麻豆原创 development frameworks with new 麻豆原创 Build local Model Context Protocol Servers. Visual Studio Code users will be able to access 麻豆原创 Build capabilities directly in their development environment with a new 麻豆原创 Build extension. This extension will also be made available later on Open VSX Registry for other development environments. 麻豆原创 and n8n also announced plans for an integration so Joule Studio agents and n8n agents can work together.

And with new agent building capabilities in Joule Studio, developers have the tools they need to extend 麻豆原创鈥檚 ready-to-use agents and build new agents grounded in 麻豆原创 business data and context that can act autonomously based on changing business conditions.

Putting Data to Work

Every intelligent application starts with trusted data. 麻豆原创 is giving developers more ways to put that data to work through 麻豆原创 Business Data Cloud.

The solution now connects with more of the data and AI platforms developers use every day. A new 麻豆原创 Snowflake solution extension for 麻豆原创 Business Data Cloud brings Snowflake鈥檚 fully managed data and AI capabilities directly to 麻豆原创 customers, giving them the flexibility to choose the right compute and storage for each data and AI workload, while maintaining governance, interoperability and business context. 麻豆原创 also announced a new 麻豆原创 Business Data Cloud Connect partnership with Snowflake. This complements existing integrations with Databricks and Google Cloud, giving developers more freedom to choose how they work with 麻豆原创 data.

With a new data product studio capability in 麻豆原创 Business Data Cloud, developers can turn raw data into ready-to-use assets known as data products that support analytics, AI and application development.

An expanded capability in the 麻豆原创 HANA Cloud knowledge graph engine can automatically generate knowledge graphs. This capability maps relationships across 麻豆原创 database tables, columns and data models, revealing how data fits together and why it matters. Developers will be able to see how their data connects across systems and uncover underlying business insights.

Bringing AI Autonomy to Life

麻豆原创 is evolving its AI portfolio to give developers the intelligence and orchestration power they need to take AI from insight to action.

麻豆原创 introduced its first enterprise relational foundation model, a new class of AI that predicts business outcomes rather than the next word in a sentence. 麻豆原创-RPT-1, or the first-generation Relational Pre-trained Transformer, can make fast and accurate predictions for common business scenarios like delivery delays, payment risk or sales order completion. 麻豆原创 launched a free playground environment for developers today.

New AI assistants in Joule coordinate multiple agents across workflows, departments and applications, bringing automation and autonomy to life. These assistants plan, initiate and complete complex tasks spanning finance, supply chain, HR and beyond. Today, 麻豆原创 introduces new agents built for technical users. For example, an agent for business process analysis will help teams understand how processes run, identify inefficiencies and uncover opportunities to optimize workflows and drive measurable improvements.

Lastly, as AI changes the nature of work for everyone, 麻豆原创 is pledging to equip 12 million people worldwide with AI-ready skills by 2030. 麻豆原创 will expand hands-on training and certification programs that integrate practical AI-ready tools, including through its partnership with online learning platform Coursera.

Visit the . Get 麻豆原创 news via  and .

About 麻豆原创

As a global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创) stands at the nexus of business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

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BOZEMAN, Mont. and WALLDORF, Germany 鈥�&苍产蝉辫; (NYSE: SNOW), the AI Data Cloud company, and (NYSE: 麻豆原创), a global leader in enterprise applications and business AI, today announced a new collaboration to enable organizations to leverage Snowflake鈥檚 AI Data Cloud and 麻豆原创 Business Data Cloud (麻豆原创 BDC) together with semantically rich data.

The joint effort will make Snowflake鈥檚 data and AI platform available as an 麻豆原创 solution extension for customers of the 麻豆原创 BDC solution. The new offering, 麻豆原创 Snowflake solution extension for 麻豆原创 Business Data Cloud, unites 麻豆原创鈥檚 deep expertise in mission-critical business processes and semantically rich data with Snowflake鈥檚 unified platform capabilities for building AI and machine learning solutions. 麻豆原创 and Snowflake are also enabling zero-copy sharing between 麻豆原创 BDC and Snowflake to help customers get richer insights, build enterprise-grade intelligent applications, and unlock AI-enabled innovation that fuels business transformation.

鈥淏y tightly integrating 麻豆原创 and Snowflake, we鈥檙e making it simple for enterprises to connect their critical business data with its rich context in 麻豆原创 with the power of seamless AI app and data agent development at scale in Snowflake,” added Christian Kleinerman, EVP of Product, Snowflake. 鈥淓nterprises can now innovate faster with Snowflake and 麻豆原创 BDC and seamlessly share data between the platforms鈥攝ero-copy and fully governed.鈥�

麻豆原创 Snowflake brings Snowflake into the open data ecosystem of 麻豆原创 BDC and the business data fabric鈥攅mpowering customers with greater openness and choice while extending 麻豆原创 BDC with Snowflake鈥檚 AI, analytics, data engineering, Marketplace, and collaboration capabilities. Customers can use 麻豆原创 BDC with 麻豆原创 Snowflake as a cloud-scale compute and storage option to extend the value of their data. Leveraging bidirectional, zero-copy data access data and AI teams can work with semantically rich 麻豆原创 data products in real time, within a unified governance framework. As a result, customers can harmonize 麻豆原创 and non-麻豆原创 data while optimizing total cost of ownership across workloads and build agents and AI applications in 麻豆原创 Snowflake fueled by trusted 麻豆原创 data products.

鈥淏ringing Snowflake to 麻豆原创 Business Data Cloud empowers our customers with openness and choice,鈥� said Irfan Khan, President and Chief Product Officer for 麻豆原创 Data and Analytics, 麻豆原创 SE. 鈥淭ogether, we combine 麻豆原创鈥檚 decades of leadership in mission-critical business applications with Snowflake鈥檚 modern data platform to deliver a unified, enterprise-ready, and 麻豆原创-supported experience that extends the value of business data across the entire ecosystem.鈥�

With 麻豆原创 Snowflake, customers can:

• Build a trusted, AI-ready data foundation to harmonize 麻豆原创 and non-麻豆原创 data: Unify their data landscape with an integrated business data fabric鈥攅nabling more seamless zero-copy sharing, enriched modeling, and a complete, business-ready view of their data in real time for all data engineering, analytics, and AI and machine learning workflows across the enterprise.
• Accelerate AI business value with semantically rich data: Simplify AI governance, ground AI in organizational knowledge, and build tailored agents鈥攈elping to ensure more secure, context-rich, and intelligent applications across the enterprise.
• Develop intelligent applications grounded in mission-critical business data: Build, deploy, and continuously optimize intelligent applications faster with a harmonized and democratized data foundation powered by semantically rich, trusted data products that accelerate the pace of innovation and production.

In addition to 麻豆原创 Snowflake, the partnership also includes 麻豆原创 Business Data Cloud Connect for Snowflake, a capability enabling bidirectional, zero copy data sharing with Snowflake. Enterprises already using Snowflake can leverage 麻豆原创 BDC Connect to integrate their existing instances of Snowflake with 麻豆原创 Business Data Cloud for more-seamless, zero鈥慶opy access, providing Snowflake users with real-time access to semantically rich 麻豆原创 data products鈥攚ithout duplication.

麻豆原创 and Snowflake are supporting thousands of customers, including industry leaders like AstraZeneca, as they transform their industries with this partnership.

“AstraZeneca is constantly pushing the boundaries of science and is pioneering in life-changing medicines,鈥� said Russell Smith, Vice President of ERP Transformation Technology, AstraZeneca. 鈥淒ata and AI are central to achieving this aim, and our close collaboration with 麻豆原创 and Snowflake compliments our ability to access, process and analyze real-time data. This announcement will accelerate our mission and recognizes that every minute matters to make breakthroughs for patients.”

麻豆原创 Snowflake is planned to be generally available in Q1 2026. 麻豆原创 BDC Connect for Snowflake is planned to be generally available in H1 2026.

Learn more

• Learn more about the power of 麻豆原创 and Snowflake together .
• Discover what makes the 麻豆原创 Business Data Cloud unique .
• For more information on 麻豆原创 Snowflake, visit the and read this .
• Stay on top of the latest news and announcements from Snowflake on and .

Visit the . Get 麻豆原创 news via  and .

About Snowflake

Snowflake is the platform for the AI era, making it easy for enterprises to innovate faster and get more value from data. More than 12,000 customers around the globe, including hundreds of the world鈥檚 largest companies, use Snowflake鈥檚 AI Data Cloud to build, use and share data, applications and AI. With Snowflake, data and AI are transformative for everyone. Learn more at (NYSE: SNOW).

About 麻豆原创

As a global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创) stands at the nexus of business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

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Enabled by 麻豆原创 Business AI and built on 麻豆原创 Business Technology Platform, the assistant is already delivering faster response times, enhanced supplier experiences and smooth multilingual automation.

With 38 shows across global cities and a workforce of almost 4,000 artists and staff from 80 countries, Cirque du Soleil鈥檚 operations are as dynamic as its performances. Managing more than 70,000 supplier invoices annually鈥攅specially from tour-supporting vendors at residency shows鈥攈as placed increasing pressure on the accounts payable team. Nearly 40 percent of inquiries are from vendors seeking invoice status updates, and these inquiries were often delayed due to limited visibility and manual processing.

To address this, Cirque du Soleil turned to 麻豆原创 Business AI. The company鈥檚 new AI-enabled invoice assistant automates the triage-and-response process for invoice-related emails. It analyzes incoming messages in all languages, identifies the request type, extracts invoice details, determines the status of each invoice and even captures the sentiment of the email, prioritizing those that need attention more urgently. The assistant then generates a proposed response in English and French, significantly reducing the average handling time from 30 minutes to just two minutes per inquiry.

鈥淭he time-consuming research required to identify the payment status of an invoice and its reason was overwhelming,鈥� said Philippe Lalumi猫re, vice president of information technology, Cirque du Soleil Entertainment Group. 鈥淲e were looking for a more efficient way to handle this, and 麻豆原创 Business AI provided us with a simply stunning answer.鈥�

The assistant leverages 麻豆原创 HANA Cloud to store and process structured data derived from incoming emails, along with analysis results and generated responses. 麻豆原创 AI Core foundation supports intelligent automation, enabling the assistant to detect urgency, sentiment and even root causes of payment delays. This has drastically reduced manual workload and improved supplier satisfaction.

“As we partner with Cirque du Soleil on this transformative journey, it鈥檚 inspiring to see how technology is streamlining operations and focusing organizations even more on what they do best鈥攄elivering unforgettable experiences,鈥� said Dr. Philipp Herzig, chief technology officer and chief AI officer at 麻豆原创 SE. 鈥淭his is a perfect example of how data and AI can unlock both creativity and efficiency.鈥�

Key benefits include:

• Efficiency: Automation frees up employee time and accelerates response rates.
• Accuracy: AI minimizes human error and helps ensure timely, contract-compliant payments.
• Multilingual support: Bilingual capabilities enable inclusivity across Cirque鈥檚 global supplier base.
• Scalability: The assistant handles high volumes without additional resources.
• Enhanced experience: Standardized, timely responses foster stronger supplier relationships.

With this innovation, Cirque du Soleil continues to lead not only in the world of live performance but also in operational excellence. 麻豆原创 remains a trusted partner in this journey, helping the company scale its global footprint while staying agile and responsive.

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Top image courtesy of Cirque du Soleil

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
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Before diving into the heart of the keynote, Steinhaeuser invited 麻豆原创 solution area CMOs to deliver lightning-fast recaps of news from the various 麻豆原创 Connect event tracks. In just under two minutes each, they covered finance, procurement, supply chain, HR, and customer experience. From autonomous accounting and next-gen procurement to AI-driven talent acquisition and smarter customer loyalty, the message was clear: across every business function.

The real challenge: connecting priorities

As Steinhaeuser pointed out, 鈥淭he reality is each business area has its own unique priorities and, of course, all-important urgent matters.鈥� The real challenge is not just launching new features; it鈥檚 aligning processes, data, and teams to conquer uncertainty and achieve true customer focus. 鈥淪imply putting an [AI] agent on top of a broken process will solve nothing,鈥� he said.

The flywheel: AI, data, and apps in motion at 麻豆原创

So, how does it all work together? Enter the 鈥渇lywheel鈥� model: the dynamic cycle of AI, data, and applications that drives synergy across the enterprise. This is not just a theoretical approach. Steinhaeuser showed how 鈥溌槎乖� runs 麻豆原创鈥� using the flywheel model.

First, he said, 麻豆原创 uses 鈥渞ole-based AI assistants, powered by specialized agents, [to] support team members across all areas of 麻豆原创.鈥�

Next comes data. Earlier this year, 麻豆原创 became 鈥渃ustomer zero鈥� for (麻豆原创 BDC), connecting all enterprise data in a single layer to generate faster and better insights across financial, workforce, and sales planning. 鈥淲e’re excited to go live with the first set of intelligent apps, starting with People Intelligence,鈥� he added.

Finally, the app layer: 麻豆原创 has moved from 麻豆原创 ERP Central Component (麻豆原创 ECC) to and , through RISE with 麻豆原创. 鈥淭he 麻豆原创 Business Suite is where data is created and where AI delivers impact,鈥� Steinhaeuser said.

But processes continuously evolve with AI, he said, noting that business transformation management, powered by solutions like and , helps 麻豆原创 and its customers continually improve processes and architecture, with AI embedded everywhere. The company also uses to ensure employees stay informed and engaged at every step.

鈥淒riving 麻豆原创’s own transformation, I understand the challenges you face,鈥� Steinhaeuser said. 鈥淚 am convinced leveraging the flywheel of AI, data, and apps across the entire 麻豆原创 Business Suite is how we win together.鈥�

Embedded AI: tangible value, secure, and seamless

Brenda Bown, chief marketing officer of Business AI at 麻豆原创, took the stage to highlight how business AI is showing up in day-to-day work. 鈥淚’ve heard three consistent themes in conversations [with customers]: first, you want AI that can provide tangible value; second, that is secure and properly governed; and third, that works seamlessly across your teams and business. We’re here to deliver just that,鈥� she said.

Joule is now embedded in use cases in trusted 麻豆原创 applications and is making work faster and easier across the enterprise. 鈥淏y the end of this year, we will have more than 400 of these AI use cases,鈥� Bown said. Joule Agents automate tasks across departments, and the new agent builder in (generally available in December) helps customers extend, build, or customize their own agents. 麻豆原创 LeanIX AI Agent Hub and agent mining capabilities in 麻豆原创 Signavio provide governance and transparency for AI agents.

Bown noted that customers like Matur Fompack are using Joule in 麻豆原创 SuccessFactors to hire faster and improve career development. 鈥淭he results are phenomenal: a 48 percent reduction in HR process execution time and 40 percent faster employee development and career planning, and, most importantly, a better employee and candidate experience,鈥� she said.

For processes that require multi-step workflows and nuanced decisions, 麻豆原创 introduced a new generation of role-based AI assistants. 鈥淭hey know your role in the organization, because they are role and context aware,鈥� Bown said. These assistants tap into the right agents for the job, removing any guesswork and helping humans unlock new levels of insight and productivity.

She also showcased how agents collaborate across departments, automate workflows, and even extend 麻豆原创鈥檚 business logic to autonomous devices like robots. Early pilots with partners like NEURA Robotics are already showing Joule Agents planning and executing real work in the real world.

Data and intelligent applications: unified and actionable

Data is only valuable when it is actionable. Irfan Khan, president and chief product officer for 麻豆原创 Data and Analytics, highlighted 麻豆原创 BDC, which unifies enterprise data and powers intelligent applications. 鈥溌槎乖� BDC offers the most powerful foundation for connecting your existing data, building next-generation applications, and the ability to foster and deploy reliable AI,鈥� he said. And the new 麻豆原创 Business Data Cloud Connect solution enables secure, bi-directional data sharing with partners like Databricks and Google Cloud.

Intelligent applications bridge the gap between people and AI. They support smarter decisions and collaboration. 鈥淭hese applications learn from your data and include business simulations to support every business leader with smarter decisions,鈥� Khan explained. 鈥淚f we don’t have a reliable data foundation built around trust, having reliable and resilient data, it becomes very debatable whether or not AI will succeed.鈥�

From insight to action: transformation in practice

How do organizations turn strategy into action? Michael Ameling, president of 麻豆原创 Business Technology Platform (麻豆原创 BTP), demonstrated how 麻豆原创 Business Suite helps drive innovation by uniting core applications, data, and AI, all powered by 麻豆原创 BTP and Business Transformation Management solutions. 鈥淟et’s say you want to understand and improve a business process,鈥� he said. 鈥溌槎乖� Signavio lets you dive deep and understand every detail, and can suggest concrete actions. Then, use those insights to improve the process in 麻豆原创 Build by automating processes and building your own agents.鈥�

He demonstrated how 麻豆原创 BTP and the Business Transformation Management portfolio can help organizations connect systems, gain visibility, and automate processes. Tools including 麻豆原创 Signavio, 麻豆原创 Build, and 麻豆原创 Integration Suite are helping customers like Blue Diamond Growers streamline operations and accelerate transformation.

Services and support: accelerating innovation and realizing value

麻豆原创鈥檚 Anja Schneider, SVP and global head of Premium Engagement and Advisory, wrapped up this segment of the keynote by focusing on how the company鈥檚 services and support teams help customers realize the full value of their 麻豆原创 investments.

鈥淲e鈥檙e with you every step, like a personal trainer,鈥� she said, highlighting how 麻豆原创鈥檚 suite methodology, integrated tools like WalkMe and 麻豆原创 Cloud ALM, and expert guidance help customers realize the full value of their 麻豆原创 investments. She pointed to IBM鈥檚 transformation project as proof: working with 麻豆原创 MaxAttention teams and a clean core approach, upgrades went smoothly with low incidents for more than 150,000 users across 175 geographies.

Customer perspective: Southern California Edison鈥檚 journey

Real-world impact matters. Southern California Edison (SCE) SVP and CIO Todd Inlander shared how the utility company鈥檚 transformation journey with 麻豆原创 is helping modernize its foundational systems and optimize back-office processes. Facing unprecedented demand and environmental challenges, the company is leveraging 麻豆原创 solutions, including 麻豆原创 Business AI capabilities, to transform its operations.

鈥淲e need to adhere to our mission: to deploy safe, reliable, affordable power,鈥� he said. 鈥淲e can’t do that by doing things the way we’ve always done. We have to incorporate 麻豆原创. We’re using it to transform the way we work in our environment. We need to leverage AI because we don’t have enough humans to do all the work. We have to scale.鈥�

As SCE deploys 麻豆原创 Business Suite over the next year, it鈥檚 focusing on keeping a clean core and reducing customizations. 鈥淲hen we implemented ECC 15 years ago, about 66 percent of our enhancements were never used. We’re learning from that experience,鈥� Inlander said. He went on to note that SCE will use the 麻豆原创 deployment time to continue to transform its back-office operations. 鈥淲e’ll be integrating Joule and other AI solutions because doing things the way we’ve always done them and expecting a different outcome is the definition of insanity.鈥�

Steinhaeuser closed the keynote with a look to the future: 鈥淲e鈥檝e made great progress across all lines of business to deliver a unique experience for you鈥攚ith AI becoming your personal assistant, powered by data that defies boundaries and applications that take insight to action. The cross-capabilities you just saw now make the flywheel spin.鈥�

The future is here, and is powered by the synergy of AI, data, and applications. Every business can turn innovation into impact.

gives organizations the tools to lead with confidence. Part of the , 麻豆原创 SuccessFactors brings together global core HR, AI-driven insights, and a unified skills foundation to connect people and processes, close skills gaps, simplify compliance, and build a workforce ready for what鈥檚 next.

With the second half 2025 (2H 2025) product release, we鈥檙e excited to introduce hundreds of new features and enhancements in 麻豆原创 SuccessFactors, many enabled by AI. Together, these innovations help HR teams, business leaders, and employees work smarter, move faster, and stay future-ready.

Drive better people and business decisions

Data about people, skills, performance, and business outcomes exists everywhere, but without a clear view, it鈥檚 difficult to act. , now generally available, is designed to help organizations make better workforce decisions by unifying 麻豆原创 and third-party data. Through intuitive dashboards, AI-assisted insights powered by Joule, and hundreds of HR metrics, leaders can now move from insights to action with unprecedented speed.

With pre-built use cases spanning critical areas like skills, compensation, recruiting, learning, performance, and succession, People Intelligence makes it easier to uncover trends, identify opportunities, and take action. By bringing together clean, centralized HR data and powerful AI, it equips HR and business leaders with the intelligence they need to drive meaningful workforce transformation.

Build a future-ready workforce

To stay competitive, organizations must continuously evolve alongside their people. This release introduces new innovations that align skills, performance, and development with future business needs.

We are excited that the in 麻豆原创 SuccessFactors is now available. This agent empowers managers to lead consistent, high-impact performance conversations by analyzing employee data, such as performance goals, activities and achievements, and continuous feedback, to create tailored conversation prompts for each employee. Using Joule, managers receive AI-guided insights like goal progress summaries, key accomplishments, growth focus areas, and development recommendations. Users can ask follow-up questions to dive deeper into any of these areas. 

Additionally, business rules integration in performance management support consistent and transparent performance reviews by automating feedback prompts and actions based on predefined conditions, such as dynamically exposing a comment field only when a rating condition is met.

Succession planning is also getting a boost with skills-based successor recommendations in , which analyzes skills, proficiency levels, and internal work experiences captured in employee growth portfolios to recommend potential successors who might have been overlooked using traditional metrics. And with the new person-based model for talent management, organizations can drive smarter talent decisions, faster reskilling, and greater workforce agility by unifying learning and talent data in a person-based view that follows employees across changing roles, teams, and assignments. 

Enable agile and compliant HR 

As regulations evolve and business needs shift, HR must stay both agile and compliant. This release introduces new capabilities to help teams adapt quickly while ensuring accuracy and trust.

The new solution,available to early adopters in January 2026, supports optimized shift planning in manufacturing and other production industries by aligning workforce skills and staffing levels with operational demand. Geofencing in 麻豆原创 SuccessFactors Time Tracking helps prevent fraud and ensure compliance by defining work site locations and ranges to govern where employees can clock in and out. 麻豆原创 SuccessFactors Employee Central simplifies U.S. leave management by connecting with FMLA service providers to automate leave deductions and improve tracking accuracy.

Across the suite, our updated home page delivers a more intuitive and personalized experience for users with streamlined navigation, targeted communications, and real-time insights across desktop and mobile.

Extend applications to easily adapt

As workforce expectations and business priorities evolve, flexibility is key. This release delivers new capabilities to help seamlessly connect and optimize HR processes, maximizing investments while supporting the changing needs of people and the organization.

is now enhanced by Joule and generative AI to deliver faster access to information, improved self-service, and more informed decision-making. Joule streamlines tasks with role-based self-service, workflow automation, and real-time insights, while generative AI simplifies feedback, coaching, and goal updates with context-aware insights. Employees can also quickly find company-specific knowledge through Joule for accurate, relevant information when they need it.

Lead the future of HR

With the 2H 2025 release, 麻豆原创 SuccessFactors HCM helps HR leaders navigate complexity with ease. By uniting global HR, AI-driven insights, and a unified skills foundation, organizations can make smarter decisions, develop future-ready talent, and stay agile in a rapidly changing world.

To learn about our latest innovations and enhancements, check out the or . 聽

Bianka Woelke is group vice president and head of Application Product Management for 麻豆原创 SuccessFactors.

New research shows how business AI delivers ROI

To better understand the opportunity to produce returns on investment from AI, 麻豆原创 commissioned that was shared at 麻豆原创 Connect. In partnership with Oxford Economics, we surveyed 1,600 executives in medium and large enterprises across eight countries.

We found that today, on average, organizations are benefiting from a 16 percent return on AI investments鈥攁 number they expect to nearly double within two years. In addition to impressive financial returns:

• 94% of business leaders say AI is improving innovation within their organizations
• 87% say AI is improving customer engagement
• 78% believe AI agents have the potential to transform their business operations

New deep research and AI assistants in Joule expand what is possible

These innovations were engineered based on what our customers tell us they need: to act quickly, simplify complexity, and unlock better, data-driven decisions across the lines of business and processes that matter. But most of all, our customers need AI that drives significant, measurable business outcomes.

To help every organization accelerate returns on investment from AI, at 麻豆原创 Connect we announced powerful new capabilities for , which makes business data and the entire 麻豆原创 Business Suite immediately accessible through the power of a simple conversation. And because Joule is grounded in your company鈥檚 data, it understands context and delivers insights that are specific, actionable, and relevant to your business.

Deep research in Joule, announced at 麻豆原创 Connect, is a new capability expands what people can do within the Joule interface. It goes beyond quick answers to deliver strategic analysis, reporting, and synthesis in a single, connected experience. It brings together internal 麻豆原创 data and external intelligence so people can ask complex questions and receive comprehensive research and recommendations鈥攚ithout ever leaving Joule. The deep research capability in Joule will be available in beta this December.

We also unveiled the new concept of role-based AI assistants in Joule, built to partner with people in their specific roles. These assistants connect to the right Joule Agents for the job, removing guesswork so teams can unlock new levels of productivity and insight. Whether it鈥檚 a finance leader forecasting working capital, a recruiter evaluating headcount needs, or a planner adjusting inventory, AI assistants surface the right intelligence, at the right time, in the right context. In the background, Joule Agents get work done for you.

These innovations mark the next chapter in how people interact with enterprise systems, helping every role across an organization seamlessly move from inquiry to insight to action.

New Joule Agents autonomously get work done

To help enterprises further accelerate business results, we introduced 14 new Joule Agents at 麻豆原创 Connect. They help people coordinate, decide, and execute tasks with greater precision. Joule Agents are in finance, HR, procurement, and supply chain, in a way that only 麻豆原创鈥攚ith our deep expertise in these functions鈥攃an deliver.

For example, rather than navigating multiple systems or running countless manual checks to release an order, a production manager鈥攁 key role in the supply chain function鈥攚ill be able to turn to our Production Planning and Operations Agent, planned for general availability in the Q1 2026. They can simply ask Joule to do it, safely and in real time. The agent will validate and release orders when conditions are met, accelerating production start times and shortening order-to-delivery cycles.

And starting December 2025, with the general availability of , now in beta release, customers will be able to create and deploy custom Joule skills and Joule Agents tailored to their unique business needs. Agent builder in Joule Studio is your command center for designing, building, and deploying enterprise-ready custom Joule Agents using the same powerful 麻豆原创 technologies鈥攊ncluding 麻豆原创 Knowledge Graph for deep business context, 麻豆原创 Business Data Cloud for comprehensive data access across 麻豆原创 and non-麻豆原创 sources, and 麻豆原创’s central identity and authorization services to ensure responsible agent behavior. These capabilities empower every enterprise to extend, customize, and personalize 麻豆原创 Business AI solutions.

New embedded intelligence across 麻豆原创 applications

To help our customers move faster and make better decisions where work happens, we continue to bring intelligence directly into the applications they rely on every day. These embedded capabilities extend the same AI-driven guidance that powers Joule Agents into core 麻豆原创 solutions, enhancing user workflows with context, clarity, and automation. We will have more than 400 of these AI use cases by the end of the year.

For example, in , starting in February 2026, AI will orchestrate personalized interactions across HR, marketing, and service, bringing harmonized data, relevant context, and better business outcomes into every engagement. In the solution, planned for general release in the first half of 2026, AI will predict shortfalls and fulfillment risks, helping planners simulate and respond with speed and precision.

Additionally, the rebuilt 麻豆原创 Ariba source-to-pay suite, arriving in February 2026, brings a modern, cloud-native experience to every stage of procurement. Embedded AI guides people with intelligent recommendations, accelerates contract reviews, and surfaces supplier insights in real time. By simplifying sourcing decisions and improving compliance, it helps procurement teams strengthen supplier relationships and capture more value, faster.

Governing AI with visibility and control

As our customers continue to adopt these AI innovations embedded across their functions, we know they need transparency into how it operates, what it influences, and the value it creates. That is why we provide tools to give them the visibility they need to deploy AI with confidence and scale it responsibly.

麻豆原创 LeanIX AI Agent Hub helps CIOs and business leaders see their entire AI agents landscape at a glance. From one dashboard, they can understand where agents are deployed, what processes they touch, and how agents are performing. This allows teams to evaluate effectiveness, identify redundancies, and manage AI like any other enterprise asset: aligned to outcomes, governed by policy, and continuously optimized.

Complementing that, agent mining in gives organizations a powerful way to analyze how AI contributes to process performance. It reveals how AI agents decide and act, flags bottlenecks and non-compliance, and uncovers where automation adds value and how to fine-tune it for efficiency and impact. Together, these tools bring clarity to what has often been a black box: transforming governance from reactive oversight into proactive optimization.

What鈥檚 next for business AI

At 麻豆原创 Connect, we also shared a view into what鈥檚 coming and how our innovations will continue to redefine enterprise productivity. For example, we鈥檙e developing an outcome-driven user interface that adapts to context in real time. Instead of navigating menus or searching for data, people will simply express what they want to achieve, and the system will guide them through the right actions, insights, and tools.

We鈥檙e also extending Joule Agents beyond software into the physical world鈥攃onnecting your company’s business intelligence to robotics and industrial systems. This opens a new frontier for automation, combining state of the art electronics that utilize physical AI tools, such as computer vision and collision detection, with AI agents capable of reasoning through complex goals and planning multi-step workflows. this November to learn more.

Ready to start your AI journey?

We know AI is top of mind for most business leaders today. In fact, another finding from the research we commissioned with Oxford Economics is that 41 percent of tasks in global businesses will be supported by AI within two years鈥攗p from 25 percent today.

As you continue to explore what is possible with business AI, we鈥檒l keep innovating to deliver systems that are intelligent by design, trusted in operation, and, most important, measurable in their impact.

For us, it鈥檚 all about what you hope to achieve. We鈥檙e proud to partner with you on your AI journey. If you鈥檙e ready to take the next step, here are three things you can do right now:

• Learn how to bring the potential of AI into your organization by signing up for our .
• In our , get inspired about what鈥檚 possible by exploring how leading companies are transforming with AI.
• Watch 麻豆原创 Connect virtual sessions, , to see our latest innovations in action.

There鈥檚 more to come. Join us at on November 4 for the next wave of AI innovations that will transform the enterprise.

Brenda Bown is chief marketing officer for 麻豆原创 Business AI.

Against the backdrop of the event theme鈥�”Connect Everything, Achieve Anything: Agents, Data, and the Business Suite鈥濃�攖hey set out 麻豆原创鈥檚 vision for how 麻豆原创 Business Suite, which combines AI, data, and applications, can transform enterprises and deliver unprecedented business value to customers despite global macroeconomic uncertainties. 

Unique times

鈥淲e are living in very unique times,鈥� Alam said at the start of the keynote. 鈥淯nique in terms of the unpredictability we face from a geopolitical and macroeconomic perspective,鈥痑nd also unique in terms of the advancement in AI and the potential that carries for all of us.鈥�  

He added, 鈥淓ven the most significant challenges can be responded to, navigated, and鈥攚hen approached the right way鈥攖urned into opportunities. And that鈥檚 exactly where 麻豆原创 comes in. Because the best way to face uncertainty is with confidence that you can see what鈥檚 happening across your business and your network.鈥� 

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The CFO perspective 

His comments were echoed by CFO and Executive Board Member Dominik Asam in an onstage discussion with economist and Berkeley professor Ulrike Malmendier, during which they likened the role of the CFO in navigating today鈥檚 business uncertainties to that of co-piloting a modern jet. 

鈥淎I is the next supercycle and has what it takes to create an effective cockpit for the CFO, including recommendations about real actionable options all the way to autopilot for less critical tasks,鈥� Asam said. He also warned that standing on the sidelines of technological progress is 鈥渁 sure recipe for falling behind in competition.鈥�  

鈥淎s in prior tech supercycles, the entire competitive playing field is being completely reshuffled,鈥� he said.

New products

Building on this theme, Alam noted that while uncertainty is real and isn鈥檛 going away, it can be successfully navigated and turned into opportunities. To help customers achieve this, he announced several new and enhanced 麻豆原创 products. 

Among them, 麻豆原创 Supply Chain Orchestration is an AI-native application that uses a network knowledge graph to analyze real-time signals across a company鈥檚 multi-tier supply chain to detect risks and issues, such as extreme weather or tariffs. It then helps customers minimize disruptions by assessing the impact of these risks and suggesting alternatives to help minimize disruptions.   鈥淭hink of it like a GPS in your car which selects an alternative route to avoid traffic or tolls,鈥� Alam explained. In addition, he announced a major update to the 麻豆原创 Ariba solutions for source-to-pay suite, positioning 麻豆原创 Ariba as the most modern platform in the industry and the only truly AI-native source-to-pay solution鈥攁ll built on 麻豆原创 Business Technology Platform.

The human-AI partnership opportunity 

Turning to uncertainties over the future of work itself, 麻豆原创 Chief People Officer and Executive Board Member Gina Vargiu-Breuer, who is leading 麻豆原创鈥檚 own workforce transformation, was joined on stage by Ian Beacraft, founder and chief futurist of Signal and Cipher. 

鈥淎t 麻豆原创, we know firsthand that AI is everywhere, shattering norms and transforming the workforce,鈥� Vargiu-Breuer said. 鈥淎nd we as 麻豆原创 are boldly steering this shift, as requirements for our workforce are simply changing really fast.鈥�  

Vargiu-Breuer emphasized that a successful business AI strategy also depends on leveraging AI alongside human expertise and fostering what she described as 鈥渁 collaborative human + AI approach, rather than just automation.鈥�  鈥淏y integrating AI’s capabilities with human creativity, empathy, and judgment, we move beyond simple automation into real human-AI power couples,鈥� she said. 鈥淯ltimately, the future will favor those who embrace orchestration, delegation, and creative problem-solving.鈥�

Role-based AI assistants

Echoing this human-centric approach, Alam noted, 鈥淓veryone is talking about agents鈥攂illions of agents鈥攁nd agents taking over everything. We want to talk about people, the roles they play, and the tried-and-tested organizational constructs in place today that are running complex businesses across industries.鈥� 

Reflecting this, he said 麻豆原创 is making Joule deeply aware of the workstyle of the person it partners with, their role, and the business process context in which they operate. 鈥淭oday, we are introducing AI assistants, including a receivables assistant for your accounts receivable colleagues, a controlling assistant for your controlling colleagues, a demand Planning assistant for your demand planning colleagues, and an AI assistant for every role.鈥�   Each assistant has agents and AI tools at their disposal to help make the person it partners with smarter and more efficient, Alam explained.

Taking the receivables assistant as an example, he said it can handle collections and dispute resolution today and will soon also be able to help with fraud detection, invoice processing, and payment scheduling. 鈥淥ver time, we will continue to make this assistant even smarter by adding more agents and capabilities鈥攁ll designed to make the person in this role more effective.鈥�

Deep research and new intelligent applications

鈥淲hile efficiency and automation carry potential for great value for the organization, AI鈥檚 greatest strength is in unlocking insights and recommendations based on its ability to do deep research across vast amounts of internal and external data, which is hard for people to do,鈥� said Alam. To address this challenge, 麻豆原创 is introducing deep research in Joule, a capability that can research and analyze complex problems and deliver findings quickly and efficiently. 

Following additional announcements, including an expanded set of 麻豆原创 Business Data Cloud Intelligent Applications and an enterprise wide, multi-stakeholder engagement orchestration solution in 麻豆原创 Engagement Cloud, Alam closed out the keynote by reminding his audience: 鈥淭o create exponential value and to reach the global maxima for your enterprise, the whole matters.  And that鈥檚 what we are focused on: providing you with best-in-class applications, seamlessly and natively integrated across the breadth of finance, spend, supply chain, HCM, and customer experience.鈥� 

麻豆原创 Business Suite delivers unprecedented value

The unmatched value of 麻豆原创 Business Suite is that it brings together the power of best-in-class applications with a semantically rich harmonized data layer to power high-value AI in a singular seamless experience. It helps you manage uncertainty, evolve your workforce, and break down silos to create amazing customer value.

New intelligent applications and open ecosystem
partnerships turn insights into action across the enterprise

As enterprises move toward an AI-driven future, the role of data has never been more critical. Yet much of that data remains locked in silos 鈥� spread across teams, clouds, and legacy systems.

This fragmentation creates a 鈥渃ontext gap,鈥� where information is technically available but disconnected from the business meaning that makes it actionable. For example, sales and marketing teams may share a common view of pipeline, but without linking it to product feedback or process bottlenecks, AI models trained on that data miss the full business context. The result is inconsistent insights, slower decision-making, and a stalled cycle of AI, data, and applications. 

closes this gap. By harmonizing enterprise data wherever it resides and preserving its business context, it provides the foundation for intelligent applications and reliable AI.

At 麻豆原创 Connect, 麻豆原创 is bringing this vision to life with the next wave of innovations: 麻豆原创 Business Data Cloud Intelligent Applications 

Four new intelligent applications in preview

Building on the momentum for intelligent applications established at 麻豆原创 Sapphire, 麻豆原创 is now opening a restricted public preview of four intelligent applications designed to transform decision-making across finance, procurement, supply chain, and revenue operations.

Finance Intelligence gives CFOs and finance teams real-time AI-powered analysis of liquidity by harmonizing 麻豆原创 and third-party data and suggesting key actions to implement. Leaders can forecast cash flow instantly as well as detect liquidity risks using AI trained on live receivables and payables with external credit data such as Moody鈥檚 for richer customer risk assessment. With Joule and generative AI agents automating routine finance tasks, finance teams can shift their focus from reporting on the past to actively steering the future. 

Spend Intelligence provides organizations with a single, comprehensive view of enriched and classified spend data. Built-in AI and advanced analytics uncover patterns, anomalies, and opportunities for cost savings, while collaborative features connect finance, procurement, HR, and supply chain teams for better alignment. Through native integration with 麻豆原创 source-to-pay solutions, spend data continuously informs operational workflows, improving decision-making, enhancing control, and strengthening enterprise resilience. 

Supply Chain Intelligence equips operations leaders with the context to make faster, more impactful decisions. By combining 麻豆原创 data with external signals such as weather, regulatory updates, and market shifts 鈥� along with insights from millions of partners in 麻豆原创 Business Network 鈥� businesses can leverage the power of AI to understand and take action on key supply chain issues and drive optimization. This comprehensive intelligence helps anticipate disruptions, evaluate supplier risks, and orchestrate decisions seamlessly from prediction to execution, ensuring more resilient and agile operations. 

Revenue Intelligence transforms fragmented customer touchpoints into unified, actionable insights. By linking individual customer behaviors with enterprise-wide operations, it helps revenue leaders see which accounts to prioritize, when to intervene, and how to optimize customer investments. Unlike CRM-only tools, Revenue Intelligence connects front-office engagement to back-office execution, empowering organizations to maximize growth opportunities and strengthen customer relationships with a complete view of the business context.

麻豆原创 Business Data Cloud Connect

Beyond intelligent applications, 麻豆原创 is strengthening its open data ecosystem with 麻豆原创 Business Data Cloud Connect, giving customers unprecedented flexibility to work with trusted data wherever it resides. With secure, zero-copy sharing, customers can bring 麻豆原创 data products directly into their existing data platforms, eliminating duplication, reducing transformation efforts, and extending the reach of 麻豆原创鈥檚 business data fabric.

The first partners adopting this capability include Databricks (generally available) and Google (now in public preview), enabling real-time, bi-directional access to semantically rich 麻豆原创 data products in environments customers already use.

With 麻豆原创 Business Data Cloud Connect for Databricks now generally available, organizations can accelerate analytics and AI initiatives with greater speed, less friction, and full confidence in the integrity of their data.

麻豆原创 is committed to rapidly expanding this partner ecosystem so that, no matter where enterprise data resides, customers can connect it with trust, governance, and business context. 

Why it matters

Together, these announcements reflect 麻豆原创鈥檚 vision for the intelligent enterprise 鈥� where applications don鈥檛 just analyze, but act. By combining trusted data, open connectivity, and embedded AI, enterprises can shorten decision cycles, reduce integration complexity, and align intelligence directly with business outcomes.

For organizations operating across hybrid environments and complex data landscapes, these innovations make it easier than ever to turn insights into action and deliver measurable impact.

This week at , customers can experience this vision firsthand through live demos, real-world case studies, and discussions with 麻豆原创 leaders, partners, and peers. It鈥檚 an opportunity to see how 麻豆原创 Business Data Cloud is redefining decision-making today and shaping the future of the intelligent enterprise.

Irfan Khan is president and chief product officer for 麻豆原创 Data and Analytics.

Each 麻豆原创 software solution delivers strong value, helping teams excel in their specific domain. Yet the true strength of 麻豆原创 emerges when these applications operate across the enterprise; when finance decisions are informed by procurement data in real time or when workforce insights from HR directly shape supply chain planning.

That is why exists: a portfolio of applications, data, and AI working together to cover the full spectrum of business operations. At the heart of 麻豆原创 Business Suite is (麻豆原创 BTP), the technology platform that connects it all.

麻豆原创 BTP is a platform engineered to integrate, automate, extend, and build AI-powered business applications and processes across your enterprise.

麻豆原创 BTP is also how we supercharge AI. On its own, AI can generate outputs that look impressive, but without business context, they often lack real-world relevance. 麻豆原创 BTP solves this by bringing together systems, ensuring consistent data, and automating processes across the enterprise. This means AI doesn鈥檛 operate in isolation; it understands the relationships between finance, supply chain, HR, procurement, and more.

That connection is what turns AI from theory into practice. When AI is trained on accurate, well-structured data and tied directly to business processes, it can deliver recommendations that people trust and use to make smarter decisions. The result is an innovation flywheel, where teams and AI continually become smarter, faster, and more impactful across the enterprise.

New 麻豆原创 applications built on 麻豆原创 BTP

This week at 麻豆原创 Connect, we talked about the ways in which 麻豆原创 BTP enables our customers and partners to tap into the innovation flywheel. We also demonstrated how 麻豆原创 is using 麻豆原创 BTP as its core application development platform with the release of three new high scale enterprise applications powered by 麻豆原创 BTP (麻豆原创 Build).

• 麻豆原创 rolled out the next generation of 麻豆原创 Ariba solutions for source-to-pay. New capabilities will help procurement professionals improve cost savings, ensure compliance, and build supply chain resilience by automating and supporting key processes such as buying, sourcing, supplier management, contracts, and invoicing. , making it easier to integrate them with 麻豆原创 Business Suite, the 麻豆原创 ERP application, and third-party ERP systems using open APIs.

• 麻豆原创 introduced 麻豆原创 Supply Chain Orchestration. can leverage data from 麻豆原创 Business Network and the 麻豆原创 Business Data Cloud solution, expanding insights across every tier of the supply chain. 麻豆原创 Supply Chain Orchestration is designed to empower customers with one synchronized supply chain system that will help enhance risk detection, deliver actionable insights, and enable coordinated responses across supply chains. An intelligent impact analysis capability will help manage upstream supply chain risks and disruptions, and both external and internal supply chain signals will be contextualized into prioritized actions. The solution will also provide multi-tier supply chain insights that extend beyond traditional boundaries.

• , giving customers a technical foundation that enables faster speeds, easier integration, collaboration at scale, and continuous innovation. This will enhance customers鈥� existing investment in 麻豆原创 Business Network, adding value without disruption.

Lowering barriers with simplified licensing and packaging

麻豆原创 is committed to making it easier than ever for customers to adopt, experiment, and scale new innovation. We鈥檙e continuously simplifying access to 麻豆原创 BTP and 麻豆原创 Business Suite, ensuring that every organization, no matter its size or technical maturity, can take advantage of the latest advances in AI, automation, and data connectivity.

Earlier this year, we simplified 麻豆原创 Build pricing model and included its capabilities in all 麻豆原创 Business Suite packages, giving customers a frictionless way to jumpstart their development without needing to purchase additional licenses. Then we introduced a free 麻豆原创 Build license for partners, allowing solutions to be tested, demoed, developed, and then sold on the 麻豆原创 Store. Most recently, we , which now includes Joule for Developers and Joule Studio, and made it available to all existing 麻豆原创 BTP Enterprise Agreement customers.

From streamlined commercial offerings and consumption models to guided innovation paths through and , our goal is clear: lower the barrier to innovation so every customer can turn great ideas into business outcomes faster.

Real-world results: Customers delivering value with 麻豆原创 BTP

To get inspired, here are just a few examples of 麻豆原创 BTP in action with customers:

• 57,000 hours saved annually: developed an intelligent virtual assistant for financial leaders by combining human expertise, 麻豆原创 solutions, and AI technologies. This AI assistant, built on 麻豆原创 BTP, streamlines the creation of financial narratives and provides live alerts on key financial metrics, augmenting decision-making in real time. The result is 57,000 hours saved of what was manual work.
• 100,000 applications processed: launched a financial aid application platform in just two weeks using 麻豆原创 BTP, 麻豆原创 AI Services, and other solutions. This generative AI-enabled platform efficiently processed nearly 100,000 subsidy applications during an energy crisis, showcasing agile innovation with 麻豆原创鈥檚 AI and platform tools.
• 95% improvement in search results: 聽built a 鈥淧erfect Purchase Requisition鈥� app, and extended 麻豆原创 Ariba, using 麻豆原创 Build Work Zone and 麻豆原创 BTP鈥檚 generative AI capabilities with 麻豆原创 HANA Cloud vector engine. This AI-powered app automatically validates and corrects purchase requisitions, speeding up procurement cycles and improving data quality before orders go out. The application has significantly reduced the time and effort buyers spend finding the correct products, with 95 percent of searches successful on the first attempt.
• 10,000 orders analyzed annually: 聽built a “GenAI Supply Chain Troubleshooter” on 麻豆原创 BTP to simplify complex supply chain interactions. This AI assistant reduced issue resolution time and costs by 90 percent, saving 3,120 hours of staff effort annually, and demonstrates how generative AI can dramatically streamline supply chain management.
• AU$1+ million saved annually: 聽revolutionized its operations with generative AI and 麻豆原创 BTP. Custom apps have delivered rapid insights to field crews, while Joule’s natural language interaction with 麻豆原创 SuccessFactors has saved 75 hours on average. Leveraging 50 years of asset history, they ensure safe operations, saving over AU$1 million annually and achieving a 99 percent success rate in identifying poles unlikely to corrode.

Ready to start? Explore 麻豆原创 BTP resources

Thanks to everyone who attended 麻豆原创 Connect virtually and in-person in Las Vegas! For those who couldn鈥檛 attend live, I recommend reading the聽, checking out the , and watching the聽executive keynote delivered by Muhammad Alam.

To get started today, visit to start a and explore .

Bharat Sandhu is chief marketing officer for 麻豆原创 Business Technology Platform.

According to new research from 麻豆原创, employees using AI are saving 75 minutes a day 鈥� time that鈥檚 being reinvested into innovation, connection, and impact. 

But with economic volatility, shifting regulations, and a global skills crunch, organizations face a critical challenge: how to connect their people and their business in ways that drive agility, resilience, and growth. This isn鈥檛 just a moment of change; it鈥檚 a moment of unprecedented possibilities.

Unlocking new possibilities with 麻豆原创 SuccessFactors

is powering that transformation with trusted intelligence, operational strength, and innovations that turn disruption into advantage.聽With over 10,000 customers worldwide, we are privileged to work with the world鈥檚 leading brands and help them guide their people and their organizations through change.聽

The 麻豆原创 SuccessFactors HCM suite is a robust offering that connects all the pieces for an organization鈥檚 people strategy 鈥� from core HR and payroll, to talent acquisition and talent management, to people analytics, and beyond. 麻豆原创 Business AI is infused across our HCM suite, and 麻豆原创 Business Technology Platform (麻豆原创 BTP) enables our customers to expand and extend to meet their needs.聽

We are constantly investing in our solutions based on market signals, ensuring our customers have the tools they need to stay at the forefront of innovation. 

Today at Success Connect at 麻豆原创 Connect in Las Vegas, designed to elevate the employee experience, optimize operations, and deliver actionable workforce insights. 

Elevating the employee experience  

New Joule Agents  

Agentic AI is redefining the employee experience and transforming the way work gets done by automating routine tasks, accelerating decision-making, and unlocking new levels of productivity. Joule, 麻豆原创鈥檚 AI copilot, is embedded into enterprise-wide applications to deliver real-time intelligence and automation through a simple conversational interface.  

Joule currently supports 80 percent of the most-used tasks in 麻豆原创 systems, and we are continuously expanding its capabilities. Joule is available in 11 languages, and next month the first HR-focused Joule Agent 鈥� the Performance and Goals Agent 鈥� will be generally available, with many more to follow. This agent is designed to empower managers to lead high-impact performance conversations by providing tailored insights, goal progress updates, and personalized talking points.

We鈥檒l continue to release new agents that will continue to work behind the scenes to make managers, employees, and HR teams more efficient. Today, we announced the next four聽agents, available in 麻豆原创 SuccessFactors in the first half of 2026:聽

• The Career and Talent Development Agent, which automates succession planning and helps managers identify and develop future leaders
• The HR Service Agent, which serves as a direct point of contact for employees and reduces the amount of time HR staff spend answering routine questions
• The Payroll Agent, which helps employees better understand their pay by combining paycheck details with time data, enabling intelligent 鈥渆xplain pay鈥� scenarios such as highlighting unexpected overtime and suggesting follow-up actions
• The People Intelligence Agent, which connects the People Intelligence Insight application in 麻豆原创 Business Data Cloud with Joule and 麻豆原创 SuccessFactors, allowing managers and HR teams to ask questions in their own words and receive intuitive, accessible workforce analytics

Introducing the workforce knowledge network

Building on these new capabilities, we are also introducing a workforce knowledge network, a first-of-its-kind integration that brings third-party content from industry experts directly into Joule, delivering enhanced insights for employees.鈥� This is a major step forward in enabling agent-to-agent interaction in order to deliver the most relevant information in one seamless experience.

Content from leading HCM industry experts from G-P (Globalization Partners) and The Josh Bersin Company will flow directly into Joule. These integrations allow Joule to ingest third-party content and interact with various agents so employees can receive guidance that is grounded in real-world insights and trusted research.

For example, HR leaders can access G-P Gia, an HR agent developed by G-P, directly within Joule, providing access to expert global employment guidance. Additionally, they can ask Joule, 鈥淲hat are best practices for hiring engineers in a high-cost location?鈥� and Joule can respond with research-backed insights and recommendations provided by Galileo, a trained AI agent developed by The Josh Bersin Company, with over 6,000 users across more than 800 companies.

鈥淛oule offers a revolutionary technology to speed and simplify the lives of every business person,鈥� said Josh Bersin, CEO of The Josh Bersin Company. 鈥淲e are very excited to connect Galileo, a leading AI agent for HR, to all 麻豆原创 users and give them deep insights into all their human capital decisions.鈥� 

Optimizing Operations

Innovations in Core HR

Operational strength is the backbone of every great employee experience; it enables scale, consistency, and confidence, especially in times of change. That is why we continue to invest deeply in core HR.

With localization support across 104 countries and usage in 179, remains the industry鈥檚 most trusted foundation for global HR operations. And today we have announced that it鈥檚 getting even stronger:

• New
  Early adopter January 2026
  This new solution enables shift planners and supervisors in manufacturing and production to create smarter schedules aligned with real-time business demand and required skills, reducing administrative burden, helping to prevent costly overstaffing and understaffing, and maintaining compliance.
• New enhanced time-off capabilities in 麻豆原创 SuccessFactors Employee Central
  Generally available next month
  This enhancement allows our customers to meet country-specific and complex leave regulations in markets including but not limited to Australia, Germany, and the U.S., helping them stay compliant while simplifying processes for managers and employees.
• 
  Generally available now
  Announced earlier this year, our new HR service delivery solution extends the power of core HR by automating workflows, streamlining service requests, and freeing HR teams to focus on high-value, strategic work.

Delivering best-in-class insights

People Intelligence

Operational excellence lays the groundwork, but true transformation happens when data becomes insight. That is where comes in. in People Intelligence announced at 麻豆原创 Sapphire in 2025 are now generally available. People Intelligence transforms people, skills, and business data into actionable, AI-driven insights that help HR and leaders make better, more strategic decisions for the business and its people.鈥�

At Success Connect, we unveiled additional prebuilt insights for recruiting, learning, succession, career development planning, and performance and goals management. People Intelligence continues to expand, with more prebuilt insights for rewards and recognition, benefits, time management, and onboarding planned for May 2026. 

SmartRecruiters

麻豆原创 is also advancing the way organizations attract, recruit, and hire top talent. Last month, we acquired SmartRecruiters to build the future of AI-driven talent acquisition. At Success Connect, we showcased how this move strengthens our vision. By combining the scale of 麻豆原创 SuccessFactors, the power of 麻豆原创 Business AI, and the expertise of SmartRecruiters, we鈥檙e delivering an intelligent, end-to-end global hiring solution that simplifies recruiting and ensures every hire is aligned to business and workforce goals.

Where innovation meets impact 

Innovation in HR has entered a new era that is defined by connection. By uniting people, processes, and intelligence, organizations can move beyond incremental change to unlock unprecedented possibilities for impact, agility, and growth. With continuous advancements in AI, a trusted global foundation, and intelligence-driven insights, 麻豆原创 SuccessFactors is helping organizations meet today鈥檚 challenges head-on and shape the future of work with confidence.

To catch our Success Connect keynote replay and learn more about the latest innovations in 麻豆原创 SuccessFactors, .

Dan Beck is general manager and chief product officer for 麻豆原创 SuccessFactors.

At the same time, there is a huge opportunity to entirely re-think supply chains with AI and agentic workflows as the powerful transformation agents of the next decade. The lesson is clear: companies that invest in AI-driven applications and reliable data and re-think processes maintain continuity and customer trust, while others risk prolonged shocks, lower service levels, increased cost, and lost revenue.

Today at Supply Chain Connect at 麻豆原创 Connect, we are building on the phenomenal momentum of AI-driven supply chain transformations with innovations designed to help supply chain leaders not just endure disruption, but transform it into an opportunity for resilience and growth.

Introducing 麻豆原创 Supply Chain Orchestration

In today鈥檚 dynamic market, foresight and a reduced time-to-recover are everything. Business leaders must know where their products are, which suppliers or sub-suppliers are at risk, and how to respond with confidence. Yet, visibility gaps often leave organizations blindsided.

is a new AI-centric solution built to detect potential disruptions early, contextualize risk to a company鈥檚 unique supply chain configuration, apply intelligent impact analysis, and trigger AI-driven actions across planning, logistics, procurement, and manufacturing. Soon, supply chain stakeholders will be supported by powerful Joule assistants that leverage AI agents to strengthen supplier compliance, increase customer service, and reduce revenue exposure.

What sets 麻豆原创 Supply Chain Orchestration apart is its foundation on . The solution integrates data from and , providing a comprehensive view across every tier of the supply chain. These multi-tier insights help turn external and internal risk signals into prioritized actions, boosting operational efficiency, compliance, and customer satisfaction.

Set to be available in the first half of 2026, 麻豆原创 Supply Chain Orchestration is the next step toward a future where businesses can anticipate global shifts before they escalate with a severe business impact.

Advanced AI capabilities and unified scenario simulations optimize supply chain planning

麻豆原创 is enabling its customers to reimagine supply chain planning to become faster, smarter, and more connected with . This evolution of the product combines intelligent automation, a harmonized data model, and AI-driven capabilities to enhance forecasting, streamline processes, and help planners focus on critical decision making.

A harmonized planning area now supports both time-series and order-based planning, allowing users to move seamlessly among strategic, tactical, and operational levels, which ultimately enables seamless telescopic planning. New harmonized scenario simulations reveal the impact of alerts and risks to orders across all planning horizons. Embedded AI strengthens forecasting and inventory management, while characteristic-based planning adds right-fidelity supply planning to optimize stock and capacity matching for critical industries such as fashion retail, high-tech, life sciences, or consumer products.

The new Configurable Planner Workspace provides a unified interface where planners can monitor performance, simulate scenarios, and act immediately 鈥� guided by , 麻豆原创鈥檚 copilot, which delivers contextual assistance and actionable insights from forecasts, supply plans, and multi-echelon inventory.

AI capabilities are currently in beta mode and planned for general availability in Q2 2026, while all other enhancements are now generally available.

New Joule Agents accelerate decisions and automation across the supply chain

麻豆原创 introduces three new聽聽for supply chain management, designed to automate critical, time-consuming tasks and empower teams to focus on strategic decision-making. These agents embed AI-native automation directly into 麻豆原创 Cloud ERP, 麻豆原创 Cloud ERP Private, and 麻豆原创 Business Network workflows, reducing manual effort and minimizing errors.

• Production Planning and Operations Agent: Automates prerequisite checks for releasing production orders, validates material, capacity, and scheduling, and can recommend workarounds or release orders instantly 鈥� shortening order-to-delivery cycles and reducing costs. General availability is planned for Q1 2026.
• Change Record Management Agent: Supports product managers and engineers by reasoning over problem reports and change requests, recommending next steps, and initiating changes, which improves governance, traceability, and decision speed. General availability is planned for Q2 2026.
• Supplier Onboarding Agent: Streamlines onboarding in 麻豆原创 Business Network by reasoning over supplier details, orchestrating invitations, validating data, and handling escalations, which enables procurement teams to scale faster while focusing on strategic supplier development.

With these agents, 麻豆原创 is embedding intelligence deeper into day-to-day supply chain workflows, accelerating decisions where they matter most.

Upgrading 麻豆原创 Business Network to meet customer needs

Global commerce is more interconnected than ever, but too many organizations still operate with fragmented procurement and logistics processes. 麻豆原创 is introducing upgrades to 麻豆原创 Business Network, the world鈥檚 largest B2B platform, facilitating over US$6.3 trillion in annual commerce across 190 countries.

• Availability on 麻豆原创 BTP: 麻豆原创 Business Network now runs on 麻豆原创 BTP, providing a modern data foundation and enabling organizations to coordinate deals at scale. It connects easily across 麻豆原创 and third-party systems, introduces a unified global directory with guided onboarding, and offers workflow customization through 麻豆原创 Build. Joule integration will be available in January 2026, bringing embedded AI to analytics, automation, and approvals across the network.
• Network-centric integration across the business suite: Rolling out later this year, 麻豆原创 Business Network will support end-to-end value streams with 麻豆原创 Cloud ERP, 麻豆原创 Ariba, 麻豆原创 Fieldglass, and 麻豆原创 Transportation Management. This will accelerate dispute resolution, improve emissions tracking, and enable AI-assisted navigation.
• Simplified supplier data access: By Q4 2025, users will be able to search for suppliers directly from their ERP interface, eliminating manual onboarding. Buyers will gain faster access to new vendors, reducing activation costs and expanding visibility.

Together, these innovations enhance 麻豆原创 Business Network with intelligence, reach, and usability 鈥� delivering embedded AI, seamless business suite integration, and ERP-native supplier discovery.

麻豆原创 launches new logistics management solution

麻豆原创 is announcing , a new cloud-native solution designed to complement operations of large distribution centers with capabilities to support smaller, local, and regional warehouses. This will help establish multi-tier distribution networks that strengthen resilience and increase delivery speed.

Fully connected to 麻豆原创 Cloud ERP Private and 麻豆原创 Business Network for Logistics, the solution centralizes inventory, shipments, and partner coordination. Unlike standalone tools, it extends ERP capabilities directly to satellite warehouses, drastically reducing manual tasks and ensuring consistency across networks.

Built-in AI capabilities guide operational decisions, eliminating silos and strengthening collaboration across logistics ecosystems. 麻豆原创 Logistics Management will be available in Q1 2026.

Doehler, a global producer of technology-driven natural ingredients for the food, beverage, and nutrition industry, will leverage the solution in its warehouses to manage its production sites, samples and spare parts.

鈥溌槎乖� Logistics Management is set to deliver lean process automation and accelerated transformation for most of our more than 50 production sites, sampling operations and technical warehouses,鈥� said Dr. Michael Merget, Chief Operating Officer of Doehler Group. 鈥淲e see its powerful, integrated AI capabilities not as an add-on, but as the core intelligence that will define the future of our logistics.鈥�

Looking ahead

Resilient, intelligent, and collaborative supply chains are no longer aspirations 鈥� they are necessities. Together, these innovations reflect 麻豆原创鈥檚 vision for a fully orchestrated supply chain. The next generation of supply chain technology will empower businesses to detect disruptions early, harness data at scale, and consistently exceed customer expectations. By leading with intelligence and foresight, companies can transform crises into opportunities and position themselves to thrive in a world defined by uncertainty.

For more details on all announcements made this week, please refer to the .

Dominik Metzger is president and chief product officer for 麻豆原创 Supply Chain Management.

麻豆原创 reimagines enterprise AI with role-based assistants in
Joule that coordinate agents across lines of business

LAS VEGAS 鈥� At its inaugural 麻豆原创 Connect event, (NYSE: 麻豆原创) showcases how the integration of AI, data and applications creates unparalleled business value.

These breakthroughs 鈥� including a new network of role-based assistants in Joule that partner with humans to elevate performance, an expanding data ecosystem that drives deeper insights and supply chain software that anticipates disruptions 鈥� once again revolutionize how business gets done.聽

“To thrive when volatility is the new normal, businesses need more than a patchwork of disparate best-of-breed applications,” said Muhammad Alam, member of the Executive Board of 麻豆原创 SE, 麻豆原创 Product & Engineering. “Our announcements today demonstrate the power of 麻豆原创 Business Suite, where AI, data and applications come together in an experience to propel smarter decisions, faster execution and scalable transformation.”

AI that Partners with People

麻豆原创 unveils Joule鈥檚 next stage as the AI force at the center of 麻豆原创 Business Suite鈥檚 value creation. Drawing on the applications and data from across 麻豆原创 Business Suite, 麻豆原创 is introducing a new generation of role-aware assistants in Joule. Each assistant is designed to partner with a human being in their specific business role. Assistants in Joule tap into the right agents for the job, configuring, orchestrating and managing them so humans can focus on unlocking new levels of insight and productivity.

Supporting the assistants in Joule is a , designed to help execute complex workflows within a specific function. For instance, a People Manager Assistant coordinates a team of specialized agents — including the new People Intelligence Agent, which helps spot and resolve issues like compensation anomalies — to support managers as they drive performance. A new Financial Planning Assistant will be aided by a group of expert agents — including the new Cash Management Agent, which optimizes cash flow and improves interest yields — to help finance professionals drive efficiencies. This new roster of role-aware AI assistants not only partner with people to elevate performance in their lines of business but also work together across business functions to solve complex enterprise-wide problems.

Data that Defies Boundaries

Data fuels AI鈥檚 transformative power but it鈥檚 often siloed in different systems. At 麻豆原创 Connect, we are removing those barriers with 麻豆原创 Business Data Cloud Connect. 麻豆原创 BDC Connect securely links 麻豆原创 BDC with partner platforms to enable a bidirectional flow of business-ready data products across organizational and technological boundaries.

With zero-copy sharing, data stays securely in 麻豆原创 systems yet remains instantly accessible in customers鈥� existing data platforms, preserving business context without costly copies. The result: fewer silos, simpler pipelines, no duplication — just trusted data products where and when they鈥檙e needed.

麻豆原创 also announced that Databricks and Google Cloud are the first partners enabled for 麻豆原创 BDC Connect, with more to follow. As announced in February 2025, 麻豆原创 Databricks remains a data service within 麻豆原创 Business Data Cloud, and 麻豆原创 BDC Connect extends its benefits across an open data ecosystem. These partnerships give customers faster access to data products for analytics and AI, helping teams move from raw data to real-time business outcomes with greater speed and simplicity.

Applications that Turn Data into Action

At the heart of 麻豆原创鈥檚 unique value proposition are enterprise applications where data is created and AI-driven insights are experienced. 麻豆原创 Supply Chain Orchestration is a new AI-native solution that combines the power of Joule with a live knowledge graph to detect real-time risks several suppliers deep and orchestrate a coordinated response, helping customers cut costs and keep supply chains moving. 麻豆原创 Engagement Cloud, a new customer experience solution, uses business-critical context to personalize interactions across customers, suppliers and other stakeholders. And our next-generation 麻豆原创 Ariba procurement suite stands out as an AI-native solution, bringing intelligence to every stage of spend management, from sourcing through supplier engagement.

Altogether, these 麻豆原创 Business Suite innovations mark the beginning of a new era powered by self-reinforcing AI, data and applications that drive intelligence, speed and resilience.

Visit the . Get 麻豆原创 news via  and .

About 麻豆原创

As a global leader in enterprise applications and business AI, 麻豆原创 (NYSE:麻豆原创) stands at the nexus of business and technology. For over 50 years, organizations have trusted 麻豆原创 to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience. For more information, visit鈥�.

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This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
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By connecting Google BigQuery, the autonomous data to AI platform with agentic capabilities, and 麻豆原创 and Google aim to help enterprises of all sizes gain more immediate access to trusted, business-ready data for enterprise analytics and AI across their platforms.

For decades, enterprise data and analytics have existed in separate worlds. Mission-critical business data, rich with semantic context, has been locked within transactional systems. Traditional extract, transform, load (ETL) processes create data replicas that are difficult to govern, quickly become stale, and prevent businesses from acting on real-time insights, ultimately hindering digital transformation.

Our 麻豆原创 and Google partnership ends this compromise. By eliminating data replication and unifying the data landscape, 麻豆原创 and Google Cloud are empowering businesses to build intelligent agents, automated workflows, and predictive insights that are directly grounded in live, trusted business information.

As the first hyperscaler to adopt 麻豆原创 BDC Connect, 麻豆原创 BDC Connect for Google BigQuery enables organizations to unlock the true potential of their data and applications with secure and rapid access to 麻豆原创鈥檚 semantically rich and governed data products at scale, without the delays and complexities of data replication and need for ETL pipelines. Customers can flexibly combine 麻豆原创 data with their other enterprise data in BigQuery and vice-versa to innovate with leading analytics and agentic AI capabilities.

鈥溌槎乖� and Google Cloud have a long history of empowering global enterprises to harness the power of data and AI,鈥� said Christian Klein, CEO of 麻豆原创 SE. 鈥淏ringing together Google BigQuery and 麻豆原创 Business Data Cloud gives our customers choice without compromise, enabling them to fast-track their analytics and AI initiatives.鈥�

鈥淏usinesses are combining intelligence and automation into every aspect of their operations,” said Thomas Kurian, CEO of Google Cloud. 鈥淏y uniting 麻豆原创 Business Data Cloud with BigQuery and Gemini models, we鈥檙e making it easy for enterprises to build a unified data foundation that breaks down silos and unlocks a new class of AI agents and applications.鈥�

Innovation with 麻豆原创 data products and Google BigQuery

The centerpiece of this partnership is the new 麻豆原创 Business Data Cloud Connect for Google BigQuery. This is a zero-copy data fabric that enables seamless access to 麻豆原创 BDC鈥檚 semantically rich business data with Google鈥檚 powerful data and AI ecosystem, including Gemini models and the Vertex AI platform. The result is a modern platform for data, analytics, and AI that enables automated, cross-functional business processes.

This bi-directional integration helps to deliver an enterprise-grade offering for building and scaling AI. With 麻豆原创 Business Data Cloud Connect for Google BigQuery, customers can:

• Build grounded, trustworthy AI: Ensure the Google BigQuery AI models and agents operate on the most current and complete view of the business by accessing trusted semantically rich 麻豆原创 data in real-time without copies.
• Deploy autonomous agents: Build and deploy intelligent agents using Google Cloud鈥檚 Vertex AI and Gemini that can automate complex cross-functional processes鈥攆rom supply chain optimization to financial forecasting.
• Unleash deeper insights: Fuse 麻豆原创 data through 麻豆原创 BDC with unique, world-scale datasets only available on Google Cloud, like Google Maps geospatial data, Google Trends, and public datasets, to create unparalleled business context.
• Reinvent analytics: Move beyond dashboards and reports. Enable anyone in the organization to ask complex questions on Google Cloud of their business data in natural language and get immediate, intelligent answers.

Availability

Google Cloud will offer customer and partner incentives that fast-track the adoption of these joint solutions, enabling an accelerated journey to AI-infused data transformations.

麻豆原创 Business Data Cloud is available today in Google Cloud regions across Asia Pacific, Europe, and the U.S., with more regions planned. 麻豆原创 Business Data Cloud Connect for Google BigQuery is planned to be generally available in H1 2026.

In addition, 麻豆原创 BW, private cloud edition, which is offered through 麻豆原创 BDC, is supported in more than 40 Google Cloud regions, helping our customers meet critical data residency and compliance requirements.

By taking advantage of the 麻豆原创 solutions in 麻豆原创 Business Suite, such as 麻豆原创 Cloud ERP; 麻豆原创 Business Technology Platform (麻豆原创 BTP); 麻豆原创 Concur; 麻豆原创 Analytics Cloud; 麻豆原创 Datasphere; 麻豆原创 Advanced Financial Closing; 麻豆原创 Cloud ERP, group reporting; 麻豆原创 Risk & Assurance Management; and 麻豆原创 Enable Now, over 100,000 PwC professionals across 19 countries are now connected on a unified, intelligent ERP platform.

Developed in close collaboration between PwC and 麻豆原创, the program replaces highly customized legacy 麻豆原创 ERP Central Component (麻豆原创 ECC) software and a fragmented mix of 麻豆原创 and third-party software, creating a more agile, scalable and standardized environment for PwC鈥檚 operations. PwC will also continue to leverage the Joule copilot and 麻豆原创 Business AI to unlock new opportunities for efficiency, innovation and business intelligence.

鈥淢oving to 麻豆原创 Cloud ERP is enabling greater connectivity across our firm, streamlining operations and equipping our people with tools and insights to better serve our clients,鈥� said Colin Wittmer, PwC US chief financial officer. 鈥淥ur firm’s collaboration with 麻豆原创 was critical to supporting this implementation as one of the largest ever completed.鈥�

麻豆原创 Cloud ERP supports holistic finance and project operations, including project billing, revenue recognition, cash basis accounting and treasury functions 鈥� while reducing operational complexity, improving user self-service capabilities and lowering support and maintenance demands. With a clean core and 麻豆原创 BTP as its foundation, PwC is able to streamline operations while creating a flexible platform for future innovation.

鈥淥ur move to 麻豆原创 Cloud ERP represents a significant leap forward in driving agility and innovation across PwC,鈥� explained James Shira, PwC鈥檚 global and US chief information officer. 鈥淏y leveraging 麻豆原创鈥檚 native capabilities, industry-leading practices and a fit-to-standard approach, we have unlocked greater automation and efficiency; reduced complexity; and enabled AI-driven insights, agentic AI innovations and advanced analytics, all while maintaining standardization as a core principle. Successfully completing this transformation within a highly complex ecosystem and operating our business from day one of the 麻豆原创 Cloud ERP launch underscores the strength of our relationship and execution.鈥�

Building on this modernized foundation, PwC鈥檚 麻豆原创 Managed Services team plans to support the solution by  working with 麻豆原创 to explore future enhancements in data management and analytics with the 麻豆原创 Business Data Cloud solution.

鈥淧wC鈥檚 successful go-live is a testament to the power of 麻豆原创 Cloud ERP and 麻豆原创 Business Suite to drive large-scale transformation powered by 麻豆原创 Business AI,鈥� said Thomas Saueressig, member of the Executive Board of 麻豆原创 SE for Customer Services & Delivery. 鈥淲e鈥檙e proud to support PwC in its journey toward becoming an intelligent, data-driven enterprise.鈥�

Visit the . Get 麻豆原创 news via  and .

Media Contacts:
Lesa Plingen, +49 622 776 9000,听lesa.plingen@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com
Sydney Perkins,听+1 206-482-9692,听sydney.perkins@pwc.com, ET

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

With the 2026 cost cap set to increase to US$215 million to accommodate new technical regulations and previously exempted items, Formula One (F1) teams face growing complexity in managing performance within strict financial boundaries. Mercedes-AMG PETRONAS F1 Team has partnered with 麻豆原创 to meet this challenge head-on.

Once the Team adopts 麻豆原创 Cloud ERP Private solutions as its digital core, the team will be enabled with real-time financial insights, predictive analytics, and streamlined operations across the organization. The team will also be able to utilize 麻豆原创 Business AI to forecast budget needs, optimize supply chains, and manage inventory with precision鈥攃ritical capabilities under the evolving cost cap framework.

A key use case is the management of the team鈥檚 stock inventory, where 麻豆原创 Cloud ERP Private serves as the foundation for tracking and valuing more than 14,500 individual components in each race car. This system reduces manual effort in FIA reporting and better ensures accurate, real-time valuation of parts鈥攁n essential requirement under the new financial regulations. Additionally, the cloud-based architecture helps ensure high availability, especially important during race weekends when operations are most critical.

鈥溌槎乖粹�檚 technology gives us the agility and transparency we need to compete at the highest level while staying within the financial guardrails of the sport,鈥� said Michael Taylor, Director of IT, Mercedes-AMG PETRONAS F1 Team. 鈥淲ith 麻豆原创, we鈥檙e not just racing faster鈥攚e鈥檙e racing smarter.鈥�

The 2026 cost cap regulations, which include broader expense categories and stricter reporting requirements, demand a new level of financial discipline. 麻豆原创 solutions will help Mercedes-AMG PETRONAS F1 Team:

• Track and allocate costs across R&D, manufacturing, and race operations
• Automate compliance reporting with built-in audit trails
• Model financial scenarios to support strategic decision-making

The team is harnessing 麻豆原创 Business AI to strengthen sustainability tracking and operational decision-making鈥攌ey priorities under the evolving 2026 FIA financial regulations. Intelligent data models are being used to reduce carbon footprint and improve efficiency, while predictive capabilities support inventory and supply chain optimization. In parallel, the team is using 麻豆原创 Business Technology Platform and 麻豆原创 Build solutions to develop custom applications that digitalize workflows and enhance collaboration across departments.

鈥淭he Mercedes-AMG PETRONAS F1 Team is setting the standard for digital transformation and AI-driven progress in motorsport,鈥� said Sebastian Steinhaeuser, Member of the Executive Board and Chief Operating Officer, 麻豆原创 SE. 鈥淭ogether, we鈥檙e proving that operational excellence and innovation can go hand in hand鈥攅ven at 300 km per hour.鈥�

Visit the . Get 麻豆原创 news via  and .

Media Contact:
Lesa Plingen, +49 622 776 9000, lesa.plingen@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ.  Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2024 Annual Report on Form 20-F.
漏 2025 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.