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The WTA and 麻豆原创 have embarked on an journey to develop a state-of-the-art “Player Scheduling Zone” to enable players to optimize their playing and training schedules while minimizing injury risk.

It鈥檚 not every day that we have the opportunity to collaborate with an emerging talent who embodies our values of excellence, determination, and social impact. Today, we are proud to welcome Leylah Fernandez, a Canadian tennis player, to the 麻豆原创 family as our newest brand ambassador.

As part of our longstanding partnership with the , 麻豆原创 has invested in the promotion and advancement of women鈥檚 tennis for over a decade. Together with Fernandez, we will take our collaboration to new heights as we set out to inspire the next generation of athletes and young girls worldwide.

Who Is 麻豆原创鈥檚 New Brand Ambassador?

Growing up in Montreal, Canada, Fernandez鈥檚 passion for sports was ignited at an early age and continues now in her pursuit to become a top player in the WTA. At just 21 years old, Fernandez has already proven herself as a force to be reckoned with in the world of tennis. Her journey to the 2021 US Open Tennis Championships demonstrated her skill, determination, and resilience. As an unseeded player, she captivated the world with a remarkable run to the finals. Despite finishing as the runner-up, her performance garnered widespread acclaim among tennis fans and media, unveiling her status as one of the premier players on the WTA tour.

“I am honored to join forces with 麻豆原创, a company that shares my passion for excellence and creating social impact worldwide,鈥� Fernandez shared. “I am excited to work with a company that has supported the WTA for over a decade and continues to invest in the promotion and advancement of women’s tennis. Together with 麻豆原创, I hope to inspire the next generation of athletes and young girls around the world.”

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Beyond the Court

Fernandez鈥檚 match style is best described as fiercely competitive and highly engaged. But her impact reaches far beyond the tennis court. Fluent in English, French, and Spanish, Fernandez is a student at Indiana University East, a school that partners with the WTA to help players balance professional play while pursuing an education 鈥� a testament to her commitment to personal growth and development.

Driven by her passion for education and sports, Fernandez鈥檚 dedication to transforming lives is the driving force behind the , a non-profit organization on a mission to make a more impactful world.  The foundation鈥檚 mission is “Let’s Make A More Impactful World,” and her objective is to broaden access to education and sports opportunities for those in need. In partnership with various organizations, Fernandez aims to provide scholarships and sports grants to individuals who display a drive for greatness but lack the necessary resources.

What鈥檚 Next?

Both on the court and off, Fernandez innately represents what 麻豆原创 stands for: bringing out your best in every aspect of life. With 2024 poised to be a stellar year for Fernandez, we are thrilled to have a player represent the 麻豆原创 brand and amplify our collaboration with the world鈥檚 largest female sports league.

Join us in cheering on Leylah Fernandez as she represents Team Canada at the 2024 Olympics and takes on top-ranked players on the WTA tour.

Now, by harnessing the power of 麻豆原创 Business Technology Platform (麻豆原创 BTP), the Association — which joined me on stage during our 麻豆原创 Sapphire event a few months ago — aims to optimize its rich array of data sources, paving the way for more informed decision-making and elevated experiences for players, fans, and the game of tennis.

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Having watched the Wimbledon finals, I am mesmerized by how players make split-second decisions in such a fast-paced game and hit almost every ball perfectly. The pressure on the center court is definitely immense!

During the course of the match, players take many shots, and every single one matters. How can players react so quickly and apply all their experience and training to their actions on the court? They need a winning strategy, confidence in their strengths, and the 鈥渕uscle memory鈥� built from continuous training. This allows them to perform on the court and react to the opponent鈥檚 ball in split seconds.

As a hobby tennis player myself, I love the feeling of landing a perfect shot; that is, when I know the shot is going to be a winner as soon as it comes off my racket. My serve is not too bad either. As a chief technology officer, I can also draw analogies to my other passion: data — and winning good insights from it.

Wouldn鈥檛 it be perfect if executives could make decisions like professional tennis players? With confidence in their winning strategy, and equipped with corporate muscle memory built from years of experience and practice to enable them to be both proactive and reactive in their day to day work?

Just like tennis players, companies need to test their strategy and feed their muscle memory again and again — based on trusted data insights. And like the tennis players on the court, executives need to have a vision coupled to a winning strategy, and the ability to make quick decisions that are based on real-time information. Data plays a key role in this: having data in one place and accessing it whenever it鈥檚 needed is essential for effective decision-making.

We at 麻豆原创 are equipping organizations to do just that with new tools like the “Just Ask” feature in 麻豆原创 Analytics Cloud, which applies generative artificial intelligence (AI) and foundation models to search-driven analytics. This is also where 麻豆原创鈥檚 more than 50 years of experience in technology and our solutions come in, which enable companies to win in their own competitive environments.

I could not be more thrilled that the WTA and 麻豆原创 are celebrating the Women鈥檚 Tennis Association鈥檚 50th anniversary together and are joining forces to transform the way data is managed and applied in women鈥檚 tennis.

This latest collaboration between 麻豆原创 and the WTA marks a significant milestone in our partnership as the WTA embraces a data-driven approach to shape the future of the game.

Congratulations WTA, to your 50th anniversary. I think we make perfect doubles partners. Game, set, match!

Learn more about the WTA鈥檚 .

Juergen Mueller is CTO and a member of the Executive Board of 麻豆原创 SE.