With updates to and , partners now get a self-service purchasing experience that cuts out that complexity, with pricing transparency comparable to what partners get on AWS and Azure marketplaces.

Smarter path from opportunity to purchase

The updated experience connects the full purchasing journey in one place, 麻豆原创 for Me: from finding the right solution, to submitting a quote, to completing the transaction.

Start with the right catalog

Partners start with a personalized catalog for their specific opportunity. Partner authorization, customer eligibility, product prerequisites, and related products are shown upfront 鈥� searchable, sortable, and packaged in an intuitive way, so there is no need to cross-reference multiple systems or wait for someone else to confirm what can be sold.

Know your pricing before you ask

Price transparency is built into the experience. With shopping carts powered by 麻豆原创鈥檚 own commerce solutions, partners can see what features are included in the product and can explore options and simulate quotes with full pricing visibility from the start, without waiting on internal teams to pull numbers together. , and this experience is built around that.

Guided selling: No guesswork and easier to learn

麻豆原创’s portfolio is broad, and pricing can get complex, especially for partners newer to selling 麻豆原创, that previously had to track price lists, prerequisites, and product relationships on their own before building a quote. The experience now surfaces eligibility requirements, dependencies, and configuration options as partners work, so nobody starts from scratch.

Test scenarios before you submit

Before requesting approval, partners can run simulations to validate pricing and test different quote configurations before quote approval. Fewer surprises going in means fewer revisions coming back.

Faster approvals, less waiting

Internal approvals and administrative complexity have , and for many deals, that friction sits in the quote and approval stage. Partners now submit pre-validated, perfectly priced quotes only when they have tried and tested different pricing possibilities in the cart, and even complex scenarios move through a streamlined approval process with fewer delays.

End-to-end, fully digital

Once a quote is approved, the purchase completes digitally from start to finish: no chasing signatures, no manual uploads, no last-mile handoffs. Self-service e-commerce has become the , and the move to 麻豆原创 for Me and 麻豆原创 Store reflects that shift.

See it in action

The experience looks different depending on your partner model. For CC Flex partners, the journey includes commission visibility at every step, from the configurator through to the approved quote. For VAR partners, the flow moves from cart configuration to fully automated quote generation and straight through to checkout, with a confirmation email from 麻豆原创 once the order is placed.

What’s next

Upcoming enhancements will introduce embedded AI assistance through Joule, guiding partners through the purchasing journey with in-context support at every step. We will also include full partner cloud pricelist coverage and the ability to manage post sales via this kind of guided digital buying journey soon.

Whether you are managing a straightforward opportunity or a complex deal, the updated experience in 麻豆原创 Store and 麻豆原创 for Me gives partners clearer pricing, fewer roadblocks, and more control over how they close.

Start your next quote: Visit .

Shreya Datta is senior director of 麻豆原创 Marketplace Direct Business at 麻豆原创.

Who owns the procurement motion? How does pricing get negotiated? Who handles the contract? What about tax, invoicing, and payment? Which team tracks approvals? And once it’s signed, how does it fit into existing contracts and renewal cycles?

Most of these previously mentioned challenges occur in e-mail chains, spreadsheets, and conversations that no one fully documents. actively avoid suppliers who send irrelevant outreach鈥攖hey’ve already done their research by the time they engage. But the internal process of actually completing a purchase remains as manual as it was a decade ago. Research, shortlist, evaluate, and then hand it off to a process that moves at a completely different speed.

This is especially true for organizations with existing 麻豆原创 investments. Expanding a software landscape that’s already complex鈥攁dding new capabilities, aligning contracts, managing co-term timing across multiple products鈥攁dds layers of coordination that can slow even straightforward decisions to a crawl. Every new solution that doesn’t co-term with an existing contract means another renewal date to track, another negotiation cycle to manage, and another piece of the landscape that runs on its own timeline.

麻豆原创 Store exists to help remove those layers and barriers. For 麻豆原创 customers, it’s the single place to discover, trial, and purchase both 麻豆原创 and partner solutions鈥攐ver 3,600 of them鈥攚ithin an environment that’s already connected to their existing 麻豆原创 landscape. When a customer modifies an existing contract through 麻豆原创 Store, new purchases automatically co-term with the original order. Pricing and discounts, if applicable, are inherited from the previous contract. There are no separate renewal cycles to manage, no renegotiations from scratch.

The buying process itself is also built to help remove the common points of friction. Automated entitlement checks confirm compatibility before a purchase is completed. Pre-verified product dependencies prevent deployment issues after the fact. For customers that want to move quickly, many solutions offer a 鈥淏uy Now鈥� path that goes from selection to provisioned access in under 15 minutes. No forms to fill out, no calls to schedule.

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For deals that require more than a standard checkout鈥攏egotiated pricing, custom terms, specific payment methods鈥攑rivate offers on 麻豆原创 Store can keep the entire transaction inside the platform rather than pushing it back into offline coordination. on an e-commerce transaction has grown 83% in recent years; the appetite for completing complex deals digitally is there.

. For 麻豆原创 customers, the shift is already underway, inside a marketplace built specifically for their environment.

to discover 麻豆原创 and partner solutions, request quotes, start trials, and manage purchases through a more centralized experience.

Brent Eason is senior director for 麻豆原创 Marketplace Direct Business.

The numbers reflect the shift. , with direct digital channels and marketplaces seeing the strongest growth. , with many closing deals worth over $1 million in ACV through these platforms. 麻豆原创 Store is already part of this momentum, supporting more than 50,000 transactions, representing roughly 30%鈥�35% of 麻豆原创 sales volume, and giving partners access to more than 440,000 麻豆原创 customers across over 200 countries.

But here’s where the marketplace model runs into its limits: most enterprise deals aren’t straightforward enough for a standard checkout button.

Negotiated pricing. Custom contract terms. Procurement reviews. Regional tax requirements. Bank transfer requirements. Delayed start dates. would complete transactions of $500,000 or more without in-person interaction, but those same high-value deals involve complex approval workflows, payment terms, and stakeholder sign-offs that a flat “Buy Now” experience simply can’t handle. When a deal doesn’t fit the standard flow, it typically gets pushed outside the platform entirely鈥攂ack into e-mail threads, separate negotiations, and disconnected systems that no one has full visibility into.

That’s the problem private offers on help solve.

Instead of forcing complex deals out of the platform, customers can request a private offer directly through 麻豆原创 Store, negotiate terms with the partner, and close the transaction inside the same environment where they found the solution. The deal stays connected, trackable, and consistent鈥攆rom discovery to signature.

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Private offers support negotiated pricing and terms, flexible start dates, payment terms, and bank transfers in USD and EUR. For eligible transactions鈥攃urrently available for customers and partners in the EEA and U.S.鈥斅槎乖� Store can also handle invoicing, indirect tax calculations, and payment reconciliation, while the partner remains the seller of record. Deals are created automatically within the platform, removing the manual steps that typically slow enterprise transactions down.

For partners, that last part is significant. One of the biggest constraints to scaling enterprise transactions across regions is the operational overhead of managing invoicing, tax compliance, and collections in markets where you don’t have established local infrastructure. Private offers can reduce that friction considerably, making geographic expansion more realistic without having to build the operational machinery first.

The workflow is already there. The question is how much of the purchasing process your team is still managing outside of it.

To learn more, download the for a quick overview of how partners can leverage private offers to deliver customized deals through 麻豆原创 Store.

Mike L. Fickenscher is 麻豆原创 marketplace partner business lead.

The technology to do this better has been around for a while, but the habits haven’t caught up. That version exists鈥攎any organizations just aren’t using it yet.

What still happens most of the time: the team finds the tool, sends an email to IT, copies procurement, waits for a vendor quote, chases someone for budget approval, gets the contract sent to legal, and follows up three weeks later to ask where things stand. Somewhere in that chain, someone is managing a spreadsheet no one else can find.

This is not a niche problem. Companies experience significantly higher error rates, longer processing times, and limited visibility into spending patterns, and those inefficiencies compound the longer they go unaddressed. Meanwhile, now say they prefer a rep-free buying experience. They want to research, evaluate, and buy on their own terms, not wait for someone to send them a PDF.

The gap between what buyers expect and what many procurement processes actually deliver is wide, and it’s getting harder to ignore as AI adoption accelerates. Business teams do not want to wait weeks to access a new capability. But the approval chain wasn’t built for that speed.

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麻豆原创 Store was built for exactly this. More than 3,600 麻豆原创 and partner solutions鈥攁pplications, extensions, AI-powered tools, integrations鈥攁re all accessible through a single marketplace where 麻豆原创 customers can explore, trial, quote, and purchase within their existing 麻豆原创 environment.

Listings clearly outline integration requirements, pricing, and deployment options upfront. Many solutions offer free trials or demos with no sales call required. And when a customer is ready to buy, the platform handles automated entitlement checks, pre-verified product dependencies, and flexible payment options, so there are no handoffs to a procurement inbox that may or may not be monitored.

One of the less-discussed advantages is speed of access. Customers can go from purchase to provisioned access in less than an hour: no license delays stalling a project, no waiting on a quote that takes three business days to arrive. And because 麻豆原创 Store integrates directly into the customer’s existing 麻豆原创 environment, new solutions do not require a separate onboarding process to connect with the tools already in place.

Organizations using advanced procurement platforms report compared to traditional manual processes. The operational case is clear. The harder part is cultural: getting teams to actually stop managing approvals through email when that is what they’ve always done.

The companies moving fastest on software adoption right now are not necessarily using better tools. They’re spending less time managing the process around the tools.

To discover 麻豆原创 and partner solutions, request quotes, start trials, and manage purchases through a more centralized experience, .

Don Larcinese is global vice president of 麻豆原创 Marketplace Sales & Enablement.

As one of the first customers, petZEBA AG听implemented the new solution as a sales recording app to support its daily sales operations and听capture orders by voice command, find retailers and customers via GPS, process orders automatically, and get real-time CRM updates.听Since its implementation, this new intelligent solution saved the petZEBA sales teams significant time and enabled a 25% increase in customer visits.

Pet Food Expert petZEBA Is Shaping the Future

Founded in 2006, is a family-run company with headquarters in Alberswil, Switzerland. The company sells high-quality food and nutritional supplements for dogs, cats, and horses throughout Switzerland. The company also supports and supplies numerous pet shops, animal shelters, veterinarians, breeders, depots, and end users. In 2017, petZEBA established its first subsidiary, petZEBA International GmbH, in Germany.

With its passion to drive change and lead the way in shaping the future, petZEBA AG showcases its commitment through adopting and unlocking new potential. The introduction of the AGIL AI.Sales app is just another step on its innovation path, helping optimize sales processes.

About the New AGIL AI.Sales App

With the rise of new intelligent solutions powered by AI and generative AI, 麻豆原创 AppHaus Network partner AGILITA created its first AI solution known as the , which aims to make sales processes seamless and intelligent. To make it a fully user-centric product, the AGILITA team developed and created it along the proven 麻豆原创 AppHaus human-centered approach to innovation, using the as the guiding process.

Designed to simplify and accelerate sales processes, the AGIL AI.Sales app not only helps save time but it can also maximize revenue by preparing data-driven decisions. The app supports businesses with intelligent customer visit briefings and sales opportunities, utilizing advanced algorithms to make accurate predictions and help optimize the sales process. What鈥檚 more, by reducing manual effort, it offers businesses automated sales processes and increased efficiency. Lastly, the app provides centralized data management so that all relevant information is in one place, easily accessible, and clearly presented.

How AGIL AI.Sales Transformed petZEBA鈥檚 Sales Processes

The AGIL AI.Sales solution was successfully implemented for petZEBA AG sales teams to optimize their processes. Sales representatives can now easily record meeting sessions with customers, enter orders by voice command, and track customer orders from the past and estimate them for the future. Additionally, there鈥檚 geolocation embedded in the app that helps find customers in the area based on location, availability, and how close or far they are located for easy and sustainable commuting.

Additional benefits included:

• Time savings leading to a 25% increase in customer visits done by sales teams
• Orders captured by voice command and automatically processed
• Support for recording customer meetings and proposing next steps
• Full integration providing real-time customer relationship management updates
• Accurate, timely, and contextually relevant information.

Seamless Integration of AGIL AI.Sales

Building on 麻豆原创 BTP, the AGIL AI.Sales app seamlessly leverages different 麻豆原创 AI solutions such as 麻豆原创 AI Core, generative AI hub, and 麻豆原创 HANA Cloud vector engine, which provides a powerful synergy that helps enhance performance and functionality. This integrated solution enables the AGIL AI.Sales app to deliver superior performance, enabling users to receive accurate, timely, and contextually relevant information.

Thomas Neuhaus, head of Digital Experience at AGILITA AG, says: 鈥淥ur AGILITA team is very happy to see the benefits brought about by AGIL AI.Sales in the case of our customer petZEBA. Their sales team uses the app successfully and could already experience measurable improvements and benefits. It helped them simplify and accelerate sales processes. Our team is especially proud of the measured 25% increase in customer visits since its implementation. This was made possible by significant time savings and intelligent sales planning. Thanks a lot to the petZEBA team for the great collaboration! We look forward to seeing them progressing further on their future-oriented journey.鈥�

Priscilla Darfour is a working student at 麻豆原创 AppHaus Network.

The biopharma industry faces substantial challenges in managing temperature-controlled logistics, leading to an estimated $35 billion in annual losses due to cold chain failures. , 50% of vaccines are rendered ineffective upon arrival due to uncontrolled temperature fluctuations. This not only poses risks to patient health, but also results in significant environmental and resource wastage. Every damaged vaccine represents a loss of raw materials, energy, and resources invested in production, transportation, and storage — ultimately contributing to environmental strain through increased waste.

Cold chain management is crucial for preserving the efficacy of temperature-sensitive products like vaccines and biologics. In the U.S., FDA regulations, including the CGMP and USP <1079> Good Storage and Distribution Practices for Drug Products, mandate temperature control to help ensure drug stability throughout the supply chain. Similarly, the EU Good Distribution Practice guidelines require strict temperature monitoring to maintain pharmaceutical quality, setting high standards for handling temperature-sensitive products.

To address these challenges, companies in the life sciences industry are leveraging advanced technologies with 麻豆原创 Business Technology Platform (麻豆原创 BTP) to proactively manage temperature fluctuations.

麻豆原创 BTP enables seamless integration and data sharing across systems, providing critical insights for rapid, data-driven decisions that help maintain temperature stability. This strengthens supply chain resilience, minimizes product loss, and reduces environmental impact, helping ensure the safe and effective delivery of temperature-sensitive products.

Fusion鈥檚 Cold Chain Management Solution

In this context, Fusion Consulting has developed Cold Chain Management Solution (CCMS), a standard solution built on 麻豆原创 BTP in close collaboration with the 麻豆原创 product team for Life Sciences. The solution supports the integrity of temperature-sensitive products, including medicines, vaccines, and other perishables across the end-to-end supply chain. Any failure can result in temperature excursions and deviations, which threaten product efficacy and pose risks to patient safety while also leading to financial loss.

CCMS supports the management of products under controlled storage, preventing temperature excursions and deviations throughout the supply chain. Typically, manufacturing and supply processes track time out of refrigeration (TOR) and time In refrigeration (TIR), both of which accumulate the time a product spends within different temperature zones — cold, ambient, or frozen, for example — on the journey from the production line to the patient at the end of the supply chain.

Before Fusion CCMS, tracking TOR and TIR relied on a combination of custom-built in-house legacy systems, as well as error-prone manual paper-based processes. This led to complicated, time-consuming workloads, high error rates, re-work, and bureaucracy — all of which ultimately risks patient safety, product efficacy, and regulatory compliance.

CCMS digitalizes TOR and TIR tracking, offering full visibility of temperature conditions across the supply chain to proactively prevent anomalies. With automated workflows and smart alerts, it minimizes spoilage and patient risk, integrating with 麻豆原创 systems to enhance efficiency and safety through automated data from RFID and IoT devices.

鈥淭he Fusion Cold Chain Management Solution exemplifies the power of collaboration and innovation on 麻豆原创 BTP,” said Andreas Krummlauf, vice president of Life Sciences and Healthcare Product Management at 麻豆原创. “By addressing critical challenges in temperature-sensitive product management, it enhances patient safety, regulatory compliance, and reduces environmental impact. This solution perfectly extends our 麻豆原创 for Life Sciences solution portfolio, aligning with our strategy to offer comprehensive capabilities to our customers. We’re proud to support partners like Fusion in developing cutting-edge solutions that drive meaningful change in life sciences delivery.鈥�

鈥淭he collaboration with 麻豆原创 is a prime example of how innovative strength and expertise can lead to literally life-saving solutions that transform the industry, such as the CCMS,鈥� said Fares Zaier, chief revenue officer of Fusion Consulting.

Critical Link with Quality Management and Batch Release

The described TOR information is one of the crucial attributes that need to be checked by the Quality department. This is relevant throughout the whole supply chain process, whenever a batch decision needs to be taken. Throughout the entire value chain, sharing this information is of utmost importance.

Having the 麻豆原创 Batch Release Hub for Life Sciences solution and Fusion CCMS both built on the 麻豆原创 BTP Platform enables seamless integration into the process flow. This in turn enables seamless integration of systems, helping ensure data consistency and optimizing processes.

By combining these powerful solutions, companies in the life sciences industry lay the foundation for future innovations. Ultimately, the close cooperation between Fusion Consulting and 麻豆原创 has enabled the development of solutions that not only meet current requirements, but also those of the future.

Looking to the future, Fusion plans to set up its industry consortium working with top life sciences customers to continuously taking their feedback and requirement into the product design and development.

Aladdin Mandishah is director of Product Marketing for Life Sciences at 麻豆原创
Marco De Lorenzo is vice president of Product Marketing for Life Sciences at 麻豆原创.

The strategic alliance between Datricks and 麻豆原创 Signavio leverages the strengths of both to deliver unparalleled value to customers, revolutionizing proactive risk management to help accelerate business process transformation. Together, Datricks and 麻豆原创 Signavio aim to provide a seamless and integrated solution for financial business risk mining and process management that supports both internal controls and business transformation. This collaboration underscores a shared commitment to innovation and excellence, driving forward the capabilities of risk management in the financial sector.

Datricks鈥� cutting-edge, AI-driven technology, combined with 麻豆原创 Signavio鈥檚 leading expertise in business process transformation, helps deliver a comprehensive solution that can streamline operations and empower organizations to proactively identify and mitigate risks before they escalate into major disruptions. The solution can tackle the gap between business processes and compliance and can reduce long and expensive auditing cycles, allowing our customers to maximize efficiency and reduce costs. Risks and controls are identified by Datricks and then integrated into 麻豆原创 Signavio solutions to access control and process effectiveness, fostering proactive risk management.

Our end-to-end solution enables customers to:

• Uncover hidden risks: Datricks’ AI-powered risk mining solution continuously analyzes 100% of customers’ financial data, exposing unseen anomalies and potential threats to financial integrity.
• Prevent financial and reputational damage: Mitigate risks proactively before they escalate, safeguarding your company’s financial health and reputation.
• Streamline audits and controls: Eliminate error-prone manual work and enhance existing controls with automated and reliable processes.
• Gain real-time insights: Receive immediate answers to audit-related questions, identify the root cause of risks, and make informed decisions with confidence.

Datricks for Risk Mining helps automate risk detection and mitigation, ushering in the era of autonomous finance. It seamlessly integrates with 麻豆原创 Signavio solutions, offering a holistic view of risk and process management. Together, we provide an end-to-end solution for financial business risk mining and process management, supporting both internal controls and process transformations.

Mani Pirouz is chief business officer for 麻豆原创 Business Transformation Management.

of tech executives agree, betting on innovation partnerships as integral to their strategy, particularly with AI-powered startup solutions.

Making AI Accessible via Innovation Partnerships

We are proud to share that 麻豆原创.iO has surpassed the 125-mark for in our partner ecosystem. These solutions are fully integrated with 麻豆原创 and available via for immediate adoption by 麻豆原创 customers. The encompassing solutions range across lines of business and industries, including finance, HR, supply chain, and customer experience.

This milestone demonstrates our commitment to helping 麻豆原创 customers flourish in a rapidly changing world by enabling the easy extension of their software landscapes with tailor-fitted solutions that meet their specific needs.

In 2024, we鈥檒l continue to scale our award-winning ecosystem through and in 11 innovation hubs around the world.

Examples of Tailor-Fitted Solutions

As a testament to our thriving ecosystem, let’s look at two examples from our portfolio: Yellow.ai and Nyris.

utilizes generative AI to uplift customer and employee experiences via dynamic chatbots and voicebots, handling over 2 billion interactions each quarter. This startup solution seamlessly integrates with 麻豆原创 Customer Experience and 麻豆原创 SuccessFactors software, facilitating omnichannel experiences across diverse employee and customer touchpoints.

has leveraged AI to build a powerful visual search platform that provides users with an intuitive way to instantly find what they want using images, keywords, or barcodes. The platform integrates with 麻豆原创 Commerce Cloud to enable no-code search solutions.

The Symbiotic Relationship Between Startups and Corporates

A study by suggests that businesses can benefit from partnering with AI startups in areas such as technology, talent, and change management. For those AI partnerships to be successful, the findings suggest a shared understanding of data rights, governance, risk management, and pricing methodologies.

By partnering with startups, businesses can get fresh perspectives, customized technology solutions to a specific industry or functional problem, and specialized skills they might not possess internally. In return, established companies offer startups scalability, market presence, and credibility.

This symbiotic relationship enables both entities to stay on top of industry trends, drive AI innovation, and maintain a competitive edge in a rapidly evolving technological landscape. This rich environment of shared learning and continuous improvement then bolsters the entire AI ecosystem.

Alexa Gorman is senior vice president and global head of 麻豆原创.iO

Granted, those experiences aren鈥檛 always positive. But when everything is working in sync 鈥� travel and transportation infrastructure, aerospace technology, energy, retail, hospitality, and more 鈥� to create a whole greater than the sum of its parts, my thoughts can鈥檛 help but shift skyward, to another more familiar ecosystem.

Among the many developments I鈥檝e witnessed lately as a result of 麻豆原创鈥檚 growing focus on industry innovation, 麻豆原创鈥檚 industry cloud and the partner ecosystem that supports it stand out. They鈥檙e proving my long-held belief that a high level of collaboration with partners across companies and industries, similar to what occurs at airports, can open boundless opportunities to cultivate new markets, customers, and revenue sources. 麻豆原创鈥檚 industry cloud has yielded close to 400 solutions across 25 industry verticals, 80% of which were developed by partners either on their own or in collaboration with 麻豆原创. About 1,900 unique customers are using these solutions, and they鈥檙e renewing them at a rate above 90%.

What鈥檚 driving the industry innovation momentum? And why should 麻豆原创 partners consider engaging in the co-innovation effort if they鈥檙e not already, or get more involved if they are? Here are five competitive justifications:

1. Future readiness: A business landscape that is perpetually shifting and evolving, often in unexpected ways, demands a business mindset that embraces change and seeks out opportunities to innovate 鈥� a mindset of future readiness. A focus on industry innovation fosters future readiness on multiple levels. It gives partners a portfolio of solutions to help their customers prepare for a future where cloud solutions will be instrumental to their digital transformation efforts. One leading global consulting firm predicts that by 2027, enterprises will be using industry cloud platforms to accelerate more than half of their critical business initiatives. What鈥檚 more, working within an industry cloud environment like 麻豆原创鈥檚 can give partners themselves a future-ready model for growing their business.
2. Business ecosystems and networks: By bringing their industry knowledge and intellectual property to a business ecosystem like the one that supports 麻豆原创鈥檚 industry cloud, partners can become a multiplier for industry innovation, moving solutions through the development pipeline and to customers faster together than they otherwise could working individually. We鈥檙e witnessing this multiplier effect within specific industries like consumer products, life sciences, automotive, energy, and industrial manufacturing, where collaboration within industry-focused business ecosystems is fueling a fresh wave of co-innovation.
3. Modularity and integration: One of my team鈥檚 responsibilities is to maintain the industry cloud opportunity map, a comprehensive architecture of potential and already developed solutions that comprise the present and future of industry innovation in the cloud. A glance at the opportunity map tells a compelling story about all the white space available to partners to fill out the portfolio. Intellectual property and ideas are the building blocks in this case. The door is wide open for partners to bring use cases that enhance, extend, or add to an existing solution, or that fill gaps in the opportunity map. Using 麻豆原创 Business Technology Platform (麻豆原创 BTP) and 麻豆原创 Store, they can rapidly develop their ideas and turn them into commercialized solutions that customers can readily integrate.
4. Industry convergence: Just like at the airport, we鈥檙e seeing the lines between industries blur and converge as traditional value chains merge. This creates massive opportunities for 麻豆原创 partners to develop new revenue streams around solutions that they adapt from one industry for use in another, or that can be used by customers across multiple industries. Electric vehicle charging is sparking a convergence among automotive, energy, oil and gas, utility, and retail and consumer products, for example. And that, in turn, is providing fertile territory for 麻豆原创 partners with use cases and intellectual property in these areas to collaborate and create new solutions that can add value for customers.
5. Customer experience: By focusing on industry innovation, our goal is to give customers exactly what they need to succeed from a digital solutions standpoint. The better 麻豆原创, our partners, and all of us collectively as an ecosystem are at delivering the solutions customers need, the more trust we create with them. And that opens even more possibilities for 麻豆原创, partners, and customers alike 鈥� possibilities that conjure the familiar feeling I get at the airport when I鈥檓 waiting to board my next flight.

Sven Denecken is senior vice president and chief marketing and solutions officer for 麻豆原创 Industries & CX.

But with so many new partner-developed apps moving through the industry cloud pipeline and to 麻豆原创 Store lately, I鈥檝e learned not to underestimate how compelling the opportunities are for partners to commercialize new use cases to extend 麻豆原创鈥檚 portfolio of solutions for utility customers, nor how open those customers are to moving business processes to the cloud.

The volume of utility-focused apps produced via industry cloud, and the speed at which they鈥檙e being commercialized, underscores several noteworthy trends for 麻豆原创 partners:

1. 罢丑别谤别鈥檚 vast white space within the utilities product road map for partners to turn their intellectual property and use cases into solutions that generate new revenue streams and customers.
2. That white space continues to create huge opportunities for 麻豆原创 partners to enhance and extend 麻豆原创 solutions in the utilities sector by developing their own solutions using 麻豆原创 Business Technology Platform (麻豆原创 BTP).
3. Partners are taking advantage of the plentiful resources 麻豆原创鈥檚 industry cloud offers to help support and expedite the commercialization process.

Let鈥檚 first talk about white space. Our product road map for utilities has plenty of it, along with a flexible framework to accommodate partner innovations that lead in exciting and sometimes unexpected new directions. That鈥檚 all by design. We鈥檝e realized that to give customers exactly what they need to thrive, it鈥檚 often better to let our partners use their expertise to augment the 麻豆原创 portfolio with solutions they develop themselves, with assistance from us where and when it鈥檚 needed.

That could include extensions and enhancements to 麻豆原创 Utilities Core, a solution that is . A glance at 麻豆原创鈥檚 industry cloud solutions for utilities shows development opportunities for partners in areas like enterprise asset management, digital supply chain, e-mobility, and a host of other areas. With industry cloud, we鈥檝e embraced the spirit of co-innovation, as evidenced by the close to 50 apps and solutions that are now part of the industry cloud for utilities portfolio, many of which were authored by 麻豆原创 partners. A from 麻豆原创 partner AppOrchid that enables people to query their data and get instant contextual answers is one of many examples from the partner-powered wave of innovation on the utilities side of industry cloud.

We鈥檙e actively encouraging partners to get involved in the co-innovation effort because with the new partner-friendly revenue models we鈥檝e incorporated into industry cloud, there鈥檚 a strong business case for them to do so.

Further strengthening that business case are all the resources 麻豆原创 is dedicating to support partners in the effort to identify and monetize their use cases for the utilities market. We鈥檙e making it easy for them to access resources and guidance at any point in their industry cloud journey, from onboarding through commercialization, closing deals and completing customer implementations.

To help speed the commercialization process for partners, we鈥檝e developed programs like , where we invite partners to submit use cases, then support chosen use cases with resources and guidance so they can quickly bring them to 麻豆原创 Store. We鈥檙e currently in the midst of our third utilities-focused round of SPRINT1, the previous two having yielded a variety of new apps from companies like AppOrchid, Utegration, EnergyOS, Infosys, and others.

After interviews, our panel chooses use cases based on their commercial merit. Those chosen partners then participate in a week-long bootcamp run by 麻豆原创 Co-Innovation Lab, where partners can receive technical advice and individual support. Next comes the 鈥渟print鈥� to the finish line, with regular check-ins, progress reviews, and additional support from 麻豆原创. The final step is onboarding to 麻豆原创 Store, again with expert guidance from 麻豆原创.

Not only do we plan to offer additional rounds of SPRINT1 for utility solutions, we鈥檝e also developed an , where individuals in the field and 麻豆原创 customers can learn more about specific partner-developed solutions and industry cloud opportunities within the utilities segment 鈥� in under 30 minutes.

As evidenced by resources like these, we鈥檙e highly focused on giving partners what they need to make their engagement with industry cloud worthwhile. To learn more about utilities-specific development opportunities and how to access the aforementioned partner resources, please contact me or .

Christopher Pfendner is PES global ecosystem lead for Utilities and Energy at 麻豆原创.

Since then, significant progress has been made with . To further global influence and better support customers and partners, the use case initiative underwent enhancements in three key areas: 

1. Going deeper: Refining existing use cases by integrating advanced features and cutting-edge technologies like generative artificial intelligence (AI) 
2. Going broader: Increasing and intensifying involvement from the broader ecosystem and partner community
3. Going faster: Introducing automation features to help accelerate the realization of business outcomes

Going Deeper 

麻豆原创 consistently aims to improve existing use cases, either by adding advanced technological features or by introducing speed-enhancing functionalities. This is because every use case is backed by a team of experts from both the business and development functions. 

The dimension of 鈥済oing deeper鈥� involves adopting cutting-edge technologies, like generative AI, and incorporating additional related business content. As Juergen Mueller, chief technology officer and member of the Executive Board of 麻豆原创 SE, described in a recent article: 鈥淲e are at the beginning of a new technological era. Generative AI has entered the public consciousness on a broad scale and 麻豆原创 Business AI has the potential to revolutionize the way enterprises operate and solve their technology challenges with 麻豆原创 Business Technology Platform. Generative AI provides us with a whole new toolbox that opens so many opportunities to simplify and improve our work lives鈥hen using and applying AI in a business context, we make sure it is relevant, reliable, and responsible.鈥澨�

麻豆原创 BTP Use Cases Guide Generative AI Solutions  

Use cases built on 麻豆原创 BTP can give concrete examples of where and how generative AI can be used to realize relevant, reliable, and responsible business outcomes. With the foundation 麻豆原创 BTP provides regarding new technologies such as artificial intelligence, solutions adhere to 麻豆原创鈥檚 strict guiding principles outlined in and an .  

To demonstrate the increased depth of use cases, the following four examples show enhancements that have been made from a technology perspective. All of them will be presented at this year: 

1. built to help accelerate integration and increase productivity around ERP, customer experience (CX), integration, and intelligent enterprise suite quality. 
2. , helping improve operational efficiency by automating repetitive tasks for finance professionals around 麻豆原创 S/4HANA Finance, AI, 麻豆原创 Build Process Automation, and intelligent enterprise suite quality. This was recently presented in . 
3. to help foster intelligent decision-making around digital supply chain, AI, integration, analytics, and intelligent enterprise suite quality. Learn more in a . 
4. to help enhance the value of financial transactions with insights powered by GPT (generative pre-trained transformer technology), in alignment with ERP, AI, golden path, and intelligent enterprise suite quality. Visit . 

Going Broader 

The opening and broadening of the use case approach can be seen in steps that go in three directions: to include 麻豆原创鈥檚 ecosystem more seamlessly in the creation process of use cases, to offer more technical guidance along with reference architectures, and to provide enablement support on how to work with customers and explore their respective business opportunities powered by generative AI and the latest technologies. 

More Partners Getting On Board  

To help simplify the creation of new use cases, 麻豆原创 created a central use case repository and started providing additional reference architectures. 

The repository is a content authoring tool, allowing users to access and maintain customer-proven, well-documented business use cases for buyers, sellers, and builders. After a quality review, newly entered use cases can be published in , where more than 230 missions 鈥� and counting 鈥� are available today.鈥� 

The mentioned reference architectures are linked to use cases to help software architects when building solution architectures that combine different technology products and services. 麻豆原创 offers source files of diagrams that can be used and adopted by using鈥�. Various examples are displayed on a dedicated , which can be considered as a starting point for what’s coming on . 

Sharing on 麻豆原创 Store and 麻豆原创 Discovery Center 

For partners, offering applications and solutions that have proven to be relevant and beneficial for one or more customers is not new. To give an example, the 19 partners that form the global together with the 麻豆原创-owned locations offer more than 100 solutions in . Here are just four of them: 

• Bluestonex Consulting Ltd. offers the , as shown in a customer example with . On October 18, the Bluestonex team will talk about use cases in an expert session on 鈥�.鈥�
• DalRae Solutions Pty Ltd. presents the to manage worker compliance with 麻豆原创 SuccessFactors solutions. With customer CITIC Pacific Mining, it won a prestigious in 2023. 
• sovanta AG registered its solution “鈥� in . It shows that large language models can support business solutions and processes and that integrating ChatGPT into Qualtrics can automate tedious follow-up surveys. 
• Incture Technologies Private Limited offers its product , a logistics application giving customers more control for increased efficiency and on-time deliveries. Its customer alfanar successfully implemented the product and submitted its positive outcome to . 

From a partner perspective, 麻豆原创 BTP use cases can offer a broad range of opportunities for customer projects. These different options will be looked at in an upcoming live webinar series called “” open for . Besides positioning a product on 麻豆原创 Store, partners can now provide helpful context around their solutions by writing their own 麻豆原创 BTP use cases and publishing them in 麻豆原创 Discovery Center. 

New Workshop Format to Identify Generative AI Opportunities 

When it comes to evaluating new use cases in the relatively new field of generative artificial intelligence, 麻豆原创 AppHaus launched a that is publicly available. It helps participants identify business challenges and opportunities that can be addressed using generative AI. With a set of predefined 鈥渙pportunity cards,鈥� participants can brainstorm various use case ideas, detail the most relevant ones, and then compare them to decide which ideas to pursue further. 

Going Faster 

An important measurement that customers and partners apply when implementing is the overall time-to-value to consume business outcomes. That is why the concept of use cases first evolved from marketing assets to more actionable artifacts, including code and configuration files that can provide guidance, developer insights, and predefined business content for reuse. The next evolution level will be around automating implementation steps.

Automation empowers developers and architects to focus on realizing business outcomes, not setting up infrastructure. In this context, 麻豆原创 plans to introduce the release of three actionable use cases with “one-click deployment鈥� that can reduce prerequisite setups by up to 50% at . One-click deployment steps are included in the use case project board in 麻豆原创 Discovery Center for rapid adoption by 麻豆原创 customers and partners.

The first focus of setup automation will be on creating 麻豆原创 BTP accounts, assigning service entitlements, and granting authorizations. In future, further automation around software-as-a-service (SaaS) applications and deployment of code and content will be targeted as well. Learn more in the . 

A Promising Perspective 

When talking about the future evolution of 麻豆原创 BTP use cases, Anja Schneider, senior vice president and chief operating officer for Technology & Innovation at 麻豆原创, sees a clear focus: 鈥淲ith the 麻豆原创 BTP use case initiative, we always followed the vision to create actionable use cases that help lead to concrete business outcomes. The next step is to achieve these outcomes much faster. We want to automate use cases so that users can deploy them easily to help accelerate time-to-value and save implementation efforts. In the end, we want to enable customers and partners alike to act faster and more swiftly on changing demands around them.鈥� 

鈥淚’m delighted to share that our exploration of  has provided us with invaluable insights into the future of application development using cutting-edge 麻豆原创 technologies. We’re committed to further exploring these innovative tools, specifically when it comes to streamlining processes and delivering rapid solutions to our business needs. One of the most compelling advantages I’ve experienced with low-code tools is the ability to create high-value, fully functional products in a remarkably short timeframe. The transformative potential for our business in automating the supplier invoice processing is immense. What once took an entire day’s work can now be accomplished within just minutes, all while significantly enhancing our operational reliability. To give an example, I liked the format of how the mission  guides you step by step. I like to think that we have鈥痑n鈥槎乖� team and experts that accompany us in all these processes, along with all the鈥痳elated documentation, the associated learning journeys, and the videos.鈥�

Ver贸nica Zepeda, Senior Developer, Orbia

Fast forward two-and-half years to the spring of 2023, and not only has Cogniac found a strong market for its technology, it has earned a place among the vanguard of enterprise-class CV software, having been as a leader in the field alongside the likes of AWS, Google, and Microsoft.

How does a company ascend so far, so fast? In the case of San Jose, California-based Cogniac, it couldn鈥檛 have happened without superior technology, a partnership-driven mindset, and an openness to work with 麻豆原创 to develop an industry cloud solution that readily integrates with the 麻豆原创 portfolio to bring more value to customers.

Cogniac鈥檚 Visual Operations Intelligence platform is one of more than 300 apps and integrated end-to-end solutions developed within 麻豆原创鈥檚 industry cloud and is available to customers across multiple industry verticals in . Cogniac鈥檚 technology also has been integrated into the solution, providing AI-enabled visual inspection capabilities for the shop floor to customers in a range of industries.

Cogniac is among a wave of up-and-coming companies that are blazing a trail for other independent developers to follow, showing how to leverage the expertise and resources of 麻豆原创 and system integrator partners to quickly scale up and monetize their intellectual property and technology. It鈥檚 all part of 麻豆原创鈥檚 鈥渙ne-portfolio鈥� approach, which is rooted in the belief that by working together, companies that are actively engaged in 麻豆原创鈥檚 industry cloud 鈥� including independent developers, global and regional services partners, and others 鈥� can create solutions that generate more value for customers and themselves than they otherwise would working individually. The one-portfolio approach is first and foremost about solving customers鈥� business problems, whether the solution comes from an 麻豆原创 partner, 麻豆原创 itself, or a combination of the two.

In Cogniac鈥檚 case, the solution was born from the 麻豆原创.iO program and, following a , it鈥檚 now fully commercialized for customers in travel and transportation, automotive manufacturing, mill and mining, industrial manufacturing, and other verticals seeking to upgrade and automate their visual inspection capabilities for quality management and maintenance.

Here鈥檚 where the implementation expertise of another industry cloud partner, Montreal-based Syntax, enters the picture. As a system integrator, Syntax is playing a critical role in scaling and implementing Cogniac鈥檚 technology for customer use cases. It鈥檚 yet another example of how combining an independent developer鈥檚 domain expertise 鈥� for Cogniac, its computer vision driven by AI 鈥� with a system integrator鈥檚 expertise 鈥� Syntax is deeply experienced in customer implementations where IT and OT converge 鈥� and 麻豆原创鈥檚 end-to-end business process expertise, resources, reach, and positioning can result in a solution that fills an obvious customer need. Not only can creative industry cloud partnerships like these result in new revenue streams and market opportunities for developers and system integrators but they can bring solutions to market much faster than before.

Speaking of speed, the Cogniac-developed visual inspection capabilities within 麻豆原创 Digital Manufacturing can be implemented by Syntax at enterprise scale quickly, in a day or two, because they readily integrate with existing camera infrastructure and workflows. The low-code/no-code AI technology behind those capabilities represents a huge step forward in shop floor automation for a wide range of use cases, enabling high-speed inspection with greater accuracy at a lower cost. In this case, AI could also stand for augmented intelligence, for its ability to help customers make better decisions faster, as well as for automated intelligence, for its ability to free human beings from monotonous, repetitive inspection tasks.

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The industry cloud relationship between Cogniac, Syntax, and 麻豆原创 is a great illustration of the innovation mindset driving the one-portfolio approach, where instead of taking it upon ourselves to develop proprietary solutions in areas where we aren鈥檛 necessarily strongest, like computer vision, we combine forces with partners to come up with collaborative solutions that deliver more value to the folks who matter most: our customers. To support that approach, 麻豆原创 has updated its compensation models to make it easier and more attractive for partners to monetize their intellectual property and expertise on industry cloud.

When all this comes together, as it has with Cogniac and Syntax, the result is a win-win-win for customers, partners, and 麻豆原创.

Philipp Raub is product manager for Visual Inspection at 麻豆原创.
Bianca Ruebartsch is global head of Energy and Natural Resources Ecosystem at 麻豆原创.

Climate change and the energy crisis we are facing have exposed the need for greater transparency when it comes to understanding and managing our energy consumption. Compound that with economic uncertainties, remote work, inflationary spirals, global warming, and compliance issues and you have a shortlist of what businesses face today. Nearly every company must manage facilities, offices, shops, or other types of physical spaces, and the need to balance supply and demand along with investment and costs, as well as contractual obligations, is key.

But do we really understand how certain actions impact our carbon footprint?

This is where smart technologies take center stage in reducing energy consumption and carbon emissions. Professional real estate organizations are facing multidimensional challenges that need to be supported by data-driven processes and latest technologies. By unleashing the enormous potential of connected data, you enable and manage optimization strategies to future-proof building operations. The partner ecosystem can also play a critical role in enabling data-sourcing for smart real estate management by combining expertise in data integration, analytics, domain knowledge, and collaborative innovation.

The Best Ecosystem Wins

A collaborative network is key for companies of all sizes to increase speed of innovation and to become more resilient. Teaming up with our partners not only unlocks innovation but ultimately provides faster time-to-value for our customers and addresses critical capabilities as part of our 麻豆原创 S/4HANA Cloud road map. The way to embed partners and collaborate with them has changed over time: today, many 麻豆原创 partners leverage 麻豆原创 Business Technology Platform (麻豆原创 BTP) to create well-integrated solutions to provide seamless processes and experiences for our customers.

Combining the strengths of market-leading organizations like Planon and Schneider Electric with the expertise of 麻豆原创 will provide significant business value and innovation to their real estate business by connecting buildings, people, and processes. The cloud ERP solution from 麻豆原创 serves as the backbone for managing end-to-end business processes, together with Planon, market leader for vertical real estate and facility management software, and Schneider Electric, global specialist in energy management and automation for buildings.

Customers will benefit from the data flowing from smart technologies seamlessly into ERP processes. This will unleash the potential of the huge amount of real estate-related data, transforming this into real business value.

鈥淲ith this partnership, both 麻豆原创 and Planon customers will be able to derive end-to-end value across the enterprise,鈥� said Pierre Guelen, CEO and founder of Planon. 鈥淭he combined solutions will enable customers to run best-in-class real estate and workplace operations and elevate user experience. Greater efficiency will reduce costs, energy consumption, and CO2 emissions.鈥�

Delivering Enterprise-Wide Value

This is something that only 麻豆原创, together with a partner ecosystem, can deliver in an integrated way. The partnership will lead to a joint product road map for deeper process and technological integration to deliver enterprise-wide value, including greater compliance and IoT-connected business insights and automation. Customers will benefit from seamless data exchange among all departments involved in management, maintenance, and support of real estate facilities, such as finance, purchasing, accounting, and business-specific functions like real estate and facility management.

麻豆原创 S/4HANA Cloud, together with 麻豆原创 BTP as the technological backbone to drive such innovation, will unlock new ways of doing business. 麻豆原创 BTP will serve as the central integration platform for the new combined solutions, which allow customers and partners to integrate easily with existing 麻豆原创 solutions. The joint offering will be available as a premium certified Endorsed App via our digital commerce platform 麻豆原创 Store and will provide value to 麻豆原创 S/4HANA Cloud, public and private edition, customers.

The partnership with Planon follows a 360-degree partnership approach that includes:听

• Strong product co-innovation and collaboration to create integrated scenarios where customers benefit from premium certified integrations
• Proven premium certification, where 麻豆原创鈥檚 validation increases customer confidence by providing the assurance of a fully tested, out-of-the-box, 麻豆原创-approved integration that meets our product standards
• Strong go-to-market collaboration with active co-selling, joint positioning, co-marketing, and executive sponsorship to bring the co-innovation to our customers

The partnership activates a broad set of capabilities to help real estate portfolios become more sustainable while increasing access to consumption data, initiatives, and related investments. The Planon Real Estate Management for 麻豆原创 solution is already . A fully integrated version is intended to be available early next year.

This partnership strengthens the vision of our collaborative, data-driven, and networked cloud ERP solution by bringing together 麻豆原创 S/4HANA Cloud as the heart of an intelligent, sustainable enterprise together with the power of our ecosystem.

By implementing smart cloud ERP solutions that are designed to reduce energy consumption and optimize operations, organizations can achieve a more efficient and sustainable business environment — similar to how a well-functioning thermostat can create a comfortable and energy-efficient workplace.

Jan Gilg is president and chief product officer for Cloud ERP at 麻豆原创.

Customers and partners alike can use this detailed experience and shared knowledge for their own purposes. Companies and organizations can get inspired, learn from other solutions, or improve their existing architectures to become future-ready.

To set expectations, Juergen Mueller, chief technology officer and member of the Executive Board of 麻豆原创 SE, explains: 鈥淏usinesses that use 麻豆原创 Business Technology Platform do not have to start with a blank canvas. Our and pre-built business and industry content help customers understand what is possible to keep their business innovative and future-ready. One thing to remember is that pre-built business content may not get you 100% of what you need but is likely to get you 80% or more to where you need to be. You can then add the remaining specific features and functionalities required for your business.鈥�

So, these actionable use cases and related missions can to help meet certain requirements and solve specific situations in their enterprise. As Mueller puts it, 鈥淭hey were prepared for business experts, software developers, and architects to show the art of the possible.鈥�

Here are two concrete examples of customers working with repeatable use cases:

Pif Paf Alimentos Builds Mobile App for Maintenance Technicians

In less than three weeks, Pif Paf Alimentos launched a mobile application for its maintenance technicians. The new mobile app significantly reduces the use of paper, improves the efficiency and accuracy of administrative tasks, and does not require an Internet connection. Pif Paf Alimentos, having worked with 麻豆原创 products like 麻豆原创 Integration Suite and 麻豆原创 ERP before, took advantage of听 to help resolve its technicians鈥� problems by building and deploying a working mobile app solution.

Why was the deployment process so fast? 麻豆原创 Build Apps allows users to build apps in a low-code manner by providing drag-and-drop user interfaces (UI) for common app components. This successful implementation is now reflected in the 麻豆原创 Discovery Center mission 鈥�.鈥�

From a Sustainability App for Banking to a Repeatable Use Case at Novo Banco S.A.

Novo Banco S.A. wanted to encourage and enable its approximately 1.5 million customers to be more climate conscious while strengthening their loyalty to the bank. It focused on a target group of customers between the ages of 18 and 30 because young people are well aware of the global climate situation but not necessarily of their own carbon footprint.

Together with 麻豆原创 and partner Connect Earth, the bank continued to build upon its SmartCO₂nverter idea, a concept that had won 麻豆原创鈥檚 鈥淪ave One Billion Lives鈥� challenge in 2021. Since money movements and payments can give a good听indication of an individual鈥檚 carbon footprint, it aimed at improving the customers鈥� carbon literacy by analyzing and using the users鈥� bank account transactions and spending behaviors in a meaningful and transparent way. While this project brought about a solution design at the proof-of-concept stage, 麻豆原创 did not stop here and aimed at offering this solution approach on a broader scale.

Anirban Majumdar, vice president and head of 麻豆原创 T&I Platform Adoption & Advisory, describes the journey: 鈥淣othing gives us more joy than building 麻豆原创 BTP use cases that solve business challenges for our customers. One new use case we鈥檙e particularly excited about is a banking sustainability calculator app we鈥檝e built for Novo Banco, an innovative financial institution based out of Lisbon, Portugal, that is deeply (ESG). The mobile app itself is built using the reusable architecture principles of 麻豆原创 Cloud Application Programming Model and React Native on 麻豆原创 BTP. After the project, we extended the application architecture with a GPT scenario offered via the service. We are excited about the possibility of combining business context with the capabilities of large language models on 麻豆原创 BTP without actually disclosing any critical data to third-party APIs. We will open-source our code on GitHub in time for 麻豆原创 Sapphire in 2023, when you can check it out and let us know if you find the use case relevant for your business problem.鈥�

Scaling via 麻豆原创 Ecosystem

The concept of building upon best practices and experiences made by others is not new to 麻豆原创 and its ecosystem. Repeatable use cases and solutions are built by 麻豆原创 and its ecosystem alike.

To give an example, 鈥�, with its 20 partners globally, has developed more than 20 solutions that can be found in and offers more than five missions in ,鈥� confirms Andreas Hauser, SVP and head of 麻豆原创 AppHaus Network.

Seeing this level of enablement happening across the entire 麻豆原创 ecosystem equals standing on the shoulders of giants and getting an impressive idea of what is possible.

Imke Vierjahn is communications lead of 麻豆原创 AppHaus, T&I Integrated Communications.

鈥淔resh produce organizations and their partners are rapidly moving from experience-based to data-driven farming,鈥� said Anja Strothkaemper, global vice president of Agribusiness and Commodity Management at 麻豆原创. 鈥� for agribusiness are designed to help fresh produce companies use data from the fields, grower contracts, and finance to make better decisions for managing the food value chain end-to-end to achieve optimal yields and higher revenue.鈥�

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Farming Innovations Start in the Field

Watching the plants just won鈥檛 cut it in a world beset by storms, droughts, and other unexpected challenges. Farmers are investing in technology to capture and act on data in the fields. For example, they can make cost-effective and yield-boosting irrigation improvements based on soil conditions and local weather forecasts. This also helps save water, which is becoming a scarce resource in many parts of the world.

In many cases, fresh produce companies working with independent growers provide farming advisory services to their growers based on historical and current field data, as well as crop and variety-specific data science models. Using , they can replace manual spreadsheets with cloud-based, centralized field data. They can also offer digital services on a mobile platform to farmers, providing 24/7 advice for each field. The idea is to automatically capture and analyze data that helps growers make better decisions throughout the farming cycle, from planting to harvest. For fresh produce companies that have contracts with many farmers, relevant data is a way to build trusted relationships and control the quality of their supply.

Sustainability to Weather Any Market Storm

As sustainability becomes a business imperative, agribusiness is responding with climate-friendly crop protection and care. Farmers want to minimize environmentally harmful pesticides and fertilizers, and conserve valuable natural resources like water. Data that supports intelligent irrigation planning can help reduce the use of water even in the face of droughts. Real-time soil analyses can help farmers use less fertilizer and pesticides, saving costs while reducing crop loss risk.

Connected data also supports innovation and agility, providing fresh produce researchers with updated information as they explore new varieties resistant to evolving weather conditions. They can track yields against regional demand, adjusting planting strategies as market tastes shift and producing higher-revenue varieties at the right time.

Deep Partnerships Extend Food Value Chain Innovation

The food value chain is wide and deep, making partner collaboration another essential ingredient for fresh product companies.

鈥溌槎乖粹�檚 strategy is to provide customers with a cloud-based platform that allows them to build intelligence by collaborating with partners for optimized end-to-end processes,鈥� said Strothkaemper. 鈥淭hat鈥檚 why we鈥檙e partnering to extend co-innovation using , offering tools and technology to partners so they can extend 麻豆原创 solutions and build complementary industry cloud applications.鈥�

Numerous agritech startups are working with 麻豆原创 to explore untapped opportunities and develop solutions for sustainable agriculture. One example is , a participant in 麻豆原创.iO Foundry Paris, that developed a to automate quality control based on the size and color of fresh fruits and vegetables in real time. Clarifruit鈥檚 latest innovation, recently announced in beta version, expands the platform鈥檚 capabilities to automate the identification of defects.

鈥淎utomating quality control with real-time data provides inspectors along the food value chain with objective and consistent information, allowing sellers to get the price they expect and buyers the quality their customers demand,鈥� said Elad Mardix, CEO at Clarifruit. 鈥淲ith early visibility into the quality of fresh produce, growers, wholesalers, and retailers along the supply chain can reduce quality mismatch and rejections, helping decrease waste and increase profits.鈥�

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Data Intelligence Cuts Through Complex Food Value Chain

It鈥檚 impossible to talk about the farm-to-consume value chain without mentioning . Storing and transporting perishable foods like fruits and vegetables requires integrated data across warehouses and vast transportation networks. Looking to the future, Strothkaemper envisioned fully connected data from fields through planning, planting, and harvest to supply chain transport and delivery.

鈥淚magine if fresh produce companies could digitally link what鈥檚 happening in the farming fields with to better meet retailer demands,鈥� said Strothkaemper. 鈥淵ou may have enough apples to meet orders in the system, but do you have the transportation capacity to pick them up and can the store and pack them? Our vision is to help fresh produce companies connect the farm-to-consume data silos between growers, fresh produce companies, and transportation service providers. With connected, intelligent data, companies gain more control in an unpredictable environment.鈥�

Susan Galer is a communications director at 麻豆原创. Follow me @smgaler.

Now, close to three years later, this fundamental shift in approach, underpinned by new, attractive commercial models, is yielding better business outcomes and a solid value proposition for customers and partners alike. According to a from Forrester, an organization that implements industry cloud solutions projects to realize a US$2.6 million net present value and an ROI of 283% over three years. The benefits come mostly in the form of revenue enhancement and assurance, increased employee productivity, and ongoing lower operating costs.

Our goal is to have 80% of the solutions developed through industry cloud come from partners. Each new solution that reaches , each piece of intellectual property that a partner turns into a service that fills a customer need 鈥� and creates a new revenue stream for that partner 鈥� and each customer implementation that applies industry cloud solutions brings us closer to fulfilling our vision.

Nowhere is the progress in 麻豆原创鈥檚 industry cloud 鈥� and the business opportunity for partners 鈥� more evident than in the discrete manufacturing industries, including automotive and mobility, high-tech, industrial manufacturing, and aerospace and defense. Fueled by fascinating use cases, new tech wrinkles, and creative, sometimes surprising partnerships, industry cloud activity in these industries is increasing rapidly. Here鈥檚 a look at some of the developments and the opportunities they鈥檙e generating for partners on the build (independent software developer), sell (reseller and channel partner), and service (system integration and implementation) sides of the ecosystem.

Integrating and Monetizing a Solution That Fortifies 麻豆原创鈥檚 Portfolio

麻豆原创 knew industrial customers could really benefit from augmented reality technology to help frontline workers remotely execute tasks. Rather than trying to fill that void ourselves, we worked with a market leader in this space, TeamViewer, to integrate its AR-based workflow platform Frontline with 麻豆原创 Field Service Management, 麻豆原创 Service and Asset Manager, 麻豆原创 Extended Warehouse Management, and 麻豆原创 Digital Manufacturing, knowing this would likely lead to a quality solution offering faster. This collaboration is creating听attractive commercial opportunities and customer pipeline for TeamViewer and 麻豆原创. More than ever, 麻豆原创 is handing opportunities like this over to industry cloud partners.

Developing and Monetizing New Solutions Faster, to Stay a Step Ahead of Customer Needs

鈥淚nnovating ahead of customer needs鈥� is part of Capgemini鈥檚 DNA, which is why, according to Josean Mendez, a Capgemini vice president and the firm鈥檚 global partner and ecosystem lead, the company has as an accelerator for solutions it develops for customers in automotive, discrete manufacturing, and other industries. Among them is an , CSI4Auto. Capgemini developed this industry cloud solution in close collaboration with customer Brose Fahrzeugteile SE & Co. KG. It鈥檚 a self-service supplier portal for interaction between suppliers that makes collaboration faster and more effective.

Leveraging 麻豆原创 Resources to Develop and Commercialize Valuable Intellectual Property

Sprint1 is a program in which 麻豆原创 invites partners to submit ideas for developing a new industry cloud solution, then provides resources to help selected partners develop those ideas and bring them to market. With support from 麻豆原创, BearingPoint developed and brought to 麻豆原创 Store an end-to-end . Have a use case you鈥檇 like 麻豆原创鈥檚 help in developing and commercializing? Check out these that are currently open to partners.

Diversifying the Business by Adapting IP Developed for One Industry to an Entirely New Industry, Market, and Customer Base

Amperfied, a subsidiary of industrial-scale printer manufacturer Heidelberger Druckmaschinen AG, leveraged its parent company鈥檚 intellectual property to create a new solution for electric vehicle fleets by bundling the 麻豆原创 E-Mobility solution with its own charging technology. The result is a solution that reduces costs for e-fleet customers.

Almost every day, it seems, I hear of another promising use case, partnership, customer implementation, or channel partner deal in the industry cloud pipeline. For partners with a cloud mindset, the opportunities in 麻豆原创’s industry cloud ecosystem are indeed real 鈥� and ready to bear fruit.

If you鈥檙e interested in being part of the industry cloud journey in the discrete manufacturing industries, find me and the team at in person April 17鈥�21, 2023, in Hannover, Germany.

Kerstin Tinter is a global vice president and global head of discrete manufacturing industry ecosystem at 麻豆原创 SE.

One day might bring news of collaboration between companies that historically have been fierce rivals, or a customer implementation of modest scope that grows into a much larger and more lucrative project. Another day could bring reports of a new app or solution that uses an exciting tech wrinkle to fill a need for multiple customers. And another could bring news of an 麻豆原创 partner breaking into a new market or vertical by developing a solution with applicability across multiple industries, then monetizing it on .

A solution developed by 麻豆原创 partner DataXstream highlights the possibilities that 麻豆原创鈥檚 industry cloud offers to partners that serve consumer industries. The solution, , helps streamline order management. The results it鈥檚 producing for customers are impressive: higher margins, lower inventory and training costs, and an improved understanding among wholesalers and retailers of their customers. Using the solution, one customer not only realized ROI within seven days, it saw a 1.5% increase in margin on sales and a 50% reduction in inventory carrying cost during the first year following implementation. That鈥檚 US$7 million added to the bottom line and $50 million in reduced inventory carrying cost.

Stories like this are among many developments I鈥檝e been following in 麻豆原创鈥檚 partnership-driven, collaborate-to-innovate industry cloud ecosystem, which includes consumer-focused verticals like consumer products, retail, life sciences, healthcare, wholesale distribution, agribusiness, and fashion, along with more than a dozen other verticals. Here are some recent highlights from the consumer industries segment of the ecosystem:

• Apps developed exclusively by partners, with little to no involvement from 麻豆原创 other than to provide the business technology platform (麻豆原创 Business Technology Platform) and a marketplace (麻豆原创 Store) in which to sell them.
• Apps built not by a developer but by a large customer鈥檚 internal development team, leveraging 麻豆原创 BTP. One major global consumer products company recently did exactly that, using their 麻豆原创 Business Technology Platform investment to develop an analytics solution that it is now deployed within a broader 麻豆原创 digital infrastructure.
• System integrators 鈥渂ottling鈥� the key elements of a solution they developed for a specific consumer products company to offer it to other companies with a similar need.
• New 麻豆原创 and partner commercialization models coming to life, enabling partners to quickly benefit from new 鈥� and in many cases, substantial 鈥� revenue streams created by the solutions they have developed.
• 麻豆原创 handing over a development opportunity on the wholesale distribution side to an industry cloud partner instead of taking the work on ourselves, recognizing the partner was best equipped to develop the solution.
• Developers with expertise in technologies like artificial intelligence (AI), video graphics, and robotics bringing solutions powered by those capabilities to customers in consumer industries that provide the foundation for business transformation.

What鈥檚 particularly gratifying for me is that little to none of this likely would have happened even five years ago. Built on the premise that, by working together, 麻豆原创 and members of the industry cloud community can create more value for customers and themselves than they otherwise would working separately, the program thus far has produced hundreds of potentially high-impact apps and integrated, end-to-end solutions.

麻豆原创鈥檚 industry cloud represents an important evolution of 麻豆原创鈥檚 approach to partnership and serving the end customer, where the focus is on solving the customer鈥檚 business problem whether the solution comes exclusively from an 麻豆原创 partner, from 麻豆原创 itself, or a combination of the two, and where partners have a greater opportunity to monetize the solutions they have a role in developing. Ultimately, we鈥檙e building a vibrant community that, through co-innovation, creates open, ready-to-integrate, and ready-to-implement solutions to meet critical needs in customers鈥� business application landscapes.

The hundreds of consumer-focused solutions already produced via 麻豆原创鈥檚 industry cloud are just the tip of the iceberg. The door is also wide open for existing partners that serve consumer industries to become more engaged in the ecosystem and for new partners to become part of it. If they share 麻豆原创鈥檚 appetite for co-innovation, if they鈥檙e driven like we are to support customers in their business transformation efforts, and if they鈥檙e open to finding new partners, customers, markets, and revenue streams, our industry cloud community will welcome them with open arms.

Craig Schertler is lead for Consumer Products Industry Ecosystem at 麻豆原创.

But the fun of my conversation with Lamees Butt, SVP Global Alliances & Channels at Zoovu, was more about the sheer inventiveness of the offering itself than the name. You know how everybody loves to tell you about their 鈥渞evolutionary鈥� new products? Well, Butt quickly convinced me that the Zoovu app, one of the hottest sellers on 麻豆原创 Store, really is. As for the name 鈥� I鈥檒l get to that later.

Transforming Discovery

Product discovery: that鈥檚 what Zoovu is revolutionizing. While online search does keep improving, the truth is that you still have to know what you鈥檙e looking for. Zoovu 鈥渉umanizes鈥� product discovery, Butt told me, making products easier to find, evaluate, and buy by bringing context to your search.

鈥淢ost e-commerce sites are not much more than indexes or digital catalogs,鈥� she commented, 鈥渘ot well organized or structured. Say you need a new laptop and go online to do some research. Where do you start? You鈥檒l probably be asked to specify, for instance, how much RAM you need, how much CPU. What does that mean?鈥� She added a shocking statistic: 80% of organizations believe they are offering a good user experience. Only 8% of buyers agree.

Imagine instead being guided through the process with relevant questions and interactive buying advice. With Zoovu integrated into your commerce experience, Butt explained, you are asked the questions the knowledgeable sales assistant would pose in-store. For example, what do you typically do with your laptop? Say you run a lot of spreadsheets, meet colleagues virtually online, travel on business, design flyers for community events, and construct crossword puzzles. Voil脿! With five questions, the digital assistant translates your needs and recommends you a laptop. Essentially, it uses artificial intelligence (AI) and semantics to personalize your search.

That鈥檚 a simple example for a B2C use case. Now imagine a complex purchase for a B2B buyer 鈥� a hospital upgrading X-ray equipment, for example, or a contractor building aircraft components. 鈥淚t鈥檚 so easy to make a mistake in specifications or choose the wrong product,鈥� Butt said, 鈥渁nd there typically are no tools on commerce for cross-checking product compliance. With our solution, by connecting the back-office product content and exposing it to the front-office commerce experience, there is zero error.鈥�

Converting Prospects

Since 麻豆原创 Store is such a valuable resource for 麻豆原创 account executives, who can learn about and recommend partner offerings, I broached concern about the app eliminating sales people鈥檚 jobs. On the contrary, she replied, it can serve as an assistant for them, too. Customers can get answers to simpler questions on their own and free up the experts for transactions that require their know-how. Account executives can work with customers to better understand what they need and adapt their sales approach in real time 鈥� and dramatically improve conversion rates. Another Zoovu app on 麻豆原创 Store, , enables your end customer to virtually set, build, bundle, and configure complex products online while reducing manual intervention.

Innovating Through Integration

The Zoovu discovery experiences are integrated with 麻豆原创 Commerce Cloud, 麻豆原创 Sales Cloud, and 麻豆原创 CPQ to work securely with any IT landscape. The Zoovu platform enriches product content automatically with industry-specific taxonomies and work across all industries. 鈥淭he qualifying questions,鈥� Butt remarked, 鈥渁re gold dust for companies that are building complex mechanics for their customers.鈥� Because of that tight integration, the apps scale across channels and regions and can easily be embedded at distribution partners via web, chat, and in-store kiosks.

I was intrigued about Butt鈥檚 role, since she is such an enthusiastic evangelist. She鈥檚 been a member of the Zoovu team as one of the first employees, coming in with a background in the digital transformation space. She noted that the company expanded quickly after it was established in 2017 by several young computer scientists, who surrounded themselves with smart people from diverse fields with different skill sets. Her responsibility is to help the company scale through partnerships, and 麻豆原创 is an ideal match, she observed, because of the product-customer fit. Let me add that she is 100% correct in that respect. The Zoovu apps set a record on 麻豆原创 Store with the speed of uptake from our customers.

It seems that an intern came up with 鈥淶oovu鈥� in the process of building a product subset, and it caught on. That intern, Butt added, is now part of the Zoovu leadership team.

Is your organization ready for a revolution in product discovery? Why not find out how on ?

Rajiv Nema is part of Marketplace Group for Digital Experiences at 麻豆原创.

The findings of the survey 鈥�,鈥� conducted by Futurum Research and sponsored by 麻豆原创, unpack the forces that are shaping both the demand for and the process of enterprise software procurement.

鈥淒ramatic changes in the global economy, ongoing supply chain disruptions, the rise of a highly distributed workforce and the rapid digitalization of the consumer have pushed organizations to adapt swiftly and evolve to survive 鈥� not just from a procurement perspective but also their core business model,鈥� said Kahly Berg, Senior VP, Digital Experiences, 麻豆原创 SE. 鈥淭his survey proves that the digital marketplace is here to stay and that resources like the and are key to the success of 麻豆原创 partners, customers and peers in the industry.鈥�

Approximately 1,000 B2B decision-makers from small to enterprise-level companies across nine major industries responded to the survey, which also served as a follow-up to the 鈥�.鈥�

Notable findings from the new report include:

As business requirements change, so too does the type of software enterprises need to procure.

• Of organizations responding, 89% say they changed their business model during the past two years (with 39% saying the change was significant).

• Of responding organizations, 41% say their software or solution needs have significantly changed over the past two years.
• Of our panel, 78% say they鈥檙e looking for ways to streamline the procurement process, while 27% say their current process never or only occasionally operates as efficiently as it did in the past.

The future of procurement is digital.

• A majority of procurement professionals (54%) say they want to be purchasing primarily online by 2024, either through a vendor鈥檚 own site or a digital marketplace.
• Of respondents, 44% cited having a one-stop shop for multiple vendors as the most important feature in a digital marketplace.
• Of respondents, 16% expect to purchase at least half of their enterprise software through a digital marketplace.

Both corporate executives and procurement teams have become more involved in the procurement process.

• Of respondents, 61% say corporate executives are more involved in the purchasing process than they were two years ago. In contrast, our 2019 study panel indicated that less than 30% of C-level executives were active in any given part of the purchasing journey.
• Of procurement teams, 51% are now significantly involved in determining enterprise software needs.

Distributed decision processes are becoming the new normal.

• A majority of enterprises believe it takes four or more team members per functional group to make a final procurement decision.
• A quarter of enterprises with 50,000 or more employees say they need at least 11 corporate executives to sign off on a typical procurement.
• Of enterprises, 34% say a lack of group consensus is a significant concern, impediment, or risk to successful procurement of enterprise software solutions.

Visit the . Follow 麻豆原创 on Twitter at .

Media Contact:
Cindy McKendry, +1 (503) 231-7274, cindy.mckendry@sap.com, PST
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2021 Annual Report on Form 20-F.
漏 2022 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

Increasing regulations are also sparking digital innovation across life sciences. For example, organizations are required to share updated supply chain data with trusted partners for compliance with the final phased-in regulations of the . Initially passed in 2013, the latest batch of requirements from this act will require pharmacies, wholesalers, and manufacturers to track and report drug shipments for legitimacy between authorized trading partners. That鈥檚 where Spherity Credentialing Service CARO comes in, an app that provides updated information proving a dispenser鈥檚 trading partner status.

鈥淲hen a pharmacist in a tiny dispensary in North Dakota has suspicions about a received drug shipment, they send a verification request to a global pharmaceutical manufacturer that has numerous wholesalers in between them and the pharmacy,鈥� said Dr. Oliver Nuernberg, chief product owner of Life Sciences at 麻豆原创. 鈥淎utomating the credentialing process builds transparency and trust between indirect partners, immediately surfacing the pharmacy鈥檚 credentials as an authorized trading partner. This saves time and costs with greater information accuracy and fewer delays, strengthening an organization鈥檚 ability to meet DSCSA regulations.鈥�

Available on , Spherity Credentialing Service CARO is integrated with听, a cloud-based network solution that helps organizations comply with other provisions of the U.S.听DSCSA. For example, drug traceability is another U.S. DSCSA mandate. Pharmaceutical manufacturers can also use the information hub to help law enforcement trace drug shipments by serial numbers, supporting audits that help keep counterfeit medications out of the supply chain.

Intelligent Automation Strengthens Health of Drug Supply Chain

Spherity functions as a digitally encrypted wallet that captures and stores a dispenser鈥檚, or any other trading partner鈥檚, verified identity data, including address, notarized documents such as articles of incorporation, as well as updated U.S. state and DEA license information. By digitizing previously manual data collection and distribution tasks between systems, the app eliminates historical time lags that often resulted in outdated information.

鈥淚n the past, information about trading partner status was manually imported on a monthly basis from spreadsheets provided by third parties. An order might come from a wholesaler or dispenser whose license expired or was revoked weeks or even months ago,鈥� said Nuernberg. 鈥淓lectronic credentialing surfaces accurate information much faster, helping organizations automatically prove compliance with regulations, including license type as required to dispense various drugs.鈥�

Once a pharmacy鈥檚 identity is verified in their digital wallet, pharmaceutical companies would also be informed on an ongoing basis if the state or federal agency didn鈥檛 renew that license or revoked it for any reason.

Verified Partner Identity for Supply Chain Safety

Verifying a dispenser鈥檚 identity isn鈥檛 as easy as it sounds. Drug supply chains are complex, involving manufacturers, wholesale distributors, re-packagers, and logistics companies long before the goods reach pharmacies for dispensing. Having an app that automatically verifies a dispenser鈥檚 identity in real or near real time is designed to support regulatory compliance and help make drug supply chains more secure. Anticipating the 2023 regulations, some global pharmaceutical manufacturers and wholesalers have been testing the app with measurable results.

鈥淯sing the app, organizations have told us that they can securely and more easily verify trading partners and generate audit-ready records,鈥� said Georg J眉rgens, manager of Industry Solutions at Spherity. 鈥淲ith electronic interactions, they can trust that a trading partner is legitimate because due diligence has been conducted that proves identity. The app is easy to get up and running and has already increased efficiencies.鈥�

J眉rgens added that the app鈥檚 interoperability with different systems is designed to help meet regulatory mandates around electronic data sharing, easing collaboration between trusted partners along the clinical supply chain.

Digitalized Business Innovation

Eliminating counterfeit drugs in the legitimate supply chain is just the beginning of what鈥檚 possible in a fully digitalized life sciences supply chain. Pharmaceutical companies will be able to bring in and ramp up new, trusted suppliers faster. Intelligence will only grow with greater automation for business and patient value.

Follow me @smgaler.

Digital upsell transactions are important because they are 98% more efficient than the traditional offline process. But at 麻豆原创, we couldn鈥檛 stop at 98%.

We wanted to streamline this process even further, so in July of this year, we released a self-service indirect digital upsell solution that allows for quick repurchasing of cloud products. The solution is available in the existing customer portal on for customers and partners, our customer portal aimed at simplifying customer product portfolios.

This powerful self-service platform allows customers to digitally repurchase existing cloud solutions within existing terms and conditions, drastically reducing the time to repurchase and simplifying the repurchasing process, leading to easier and faster digital transformation, a growing trend across the world. It also helps partners manage existing 麻豆原创 cloud software subscriptions more easily, allowing them to better communicate and determine customer needs as they arise.

Customer Benefits

This new functionality for partners mirrors the digital upsell motion that was in 2021 and complements the existing capabilities of 麻豆原创 for Me.

Enabling this streamlined digital process provides significant benefits for returning customers and 麻豆原创 Store partners. Some of the top features include:

• The average sales time is reduced from six hours to six minutes, saving time and resources for customers to focus on further sales discussions with 麻豆原创, more complex deals, and other needs as they arise.
• Customers are able to purchase more of the 麻豆原创 solutions that their teams are already using quickly and easily and without a lengthy process that takes time or complex planning.
• Customers can expand and upgrade services in the cloud quicker than with on-premise upgrades, making digital transformation a more efficient option for customers looking to expand and continuously upgrade.
• Teams can also get the same negotiated pricing or better for existing 麻豆原创 solutions while aligning new licenses to original contracts.
• Finally, this new process allows customers to avoid duplicate instances of a solution across their organization, saving valuable resources and eliminating the concern of accidental purchases.

Partner Benefits

麻豆原创 partners will also enjoy many benefits with 麻豆原创 for Me, as they are able to buy licenses online and extend existing customer contracts with a few simple steps. Partners can also manage 鈥渃arts鈥� for customers with existing products visible at once, while letting partners add new users to active customer contracts, using pre-existing discounts and terms.

Additionally, the end user license agreement (EULA) process is also fully automated, and the deals are not released until the end-customers sign, providing additional confidence for our partners to leverage this channel.

Who Can Use It?

The digital upsell solution in 麻豆原创 for Me is aimed at helping customers and partners with repurchasing and upscaling existing solutions and supports 麻豆原创 partners with active cloud provider contracts. 麻豆原创 for Me supports cloud offerings and services, including 麻豆原创 SuccessFactors solutions and 麻豆原创 Analytics Cloud, with more products to be added down the road along with license purchasing and renewal.

The digital upsell self-service tool in 麻豆原创 for Me offers efficiency, simplicity, insights, and transparency into cloud software repurchasing and upselling for customers and partners and is an important tool in 麻豆原创鈥檚 push toward digital transformation and cloud adoption, allowing customers to be flexible and responsive in their adoption and deployment of cloud solutions.

Learn more about .

Carsten Storm is head of Marketplace Group, Digital Experiences, 麻豆原创.

鈥淭here is no life on earth without the sun, and it鈥檚 there for everyone,鈥� said Anselma W枚rner, COO and one of the three cofounders of Exnaton, a Swiss company that develops software for communities trading renewable energy in local neighborhoods.

W枚rner was explaining how her company created a smart energy system at the recent听听in Munich, Germany. 鈥淲e have a new generation of prosumers 鈥� people who consume and produce their own energy 鈥� who are using new connected technologies and renewable power like solar to exchange energy through the grid.鈥�

Sun Powered

Humans have always depended on the sun for light, heat, and food, and its all-encompassing power has influenced cultures and religions around the world. Although advances in technology have decreased our dependence, the importance of solar energy in our efforts to reduce our carbon footprint is a reminder that we still depend on it for survival. That鈥檚 why the cofounders picked the name 听for their enterprise. Looking for a word that connects 鈥渆nergy鈥� and 鈥渆xchange,鈥� they hit upon the Egyptian pharaoh Akhenaten (pronounced Echnaton) who raised the status of the sun above that of all other gods and created an early monotheism that briefly became a state religion.

The goal of Exnaton is to help integrate prosumers into the grid. Currently, the legal framework is very complex, and there is no clear ROI for them. There are no feed-in tariffs or policy mechanisms designed to accelerate investment in renewable energy technologies by offering long-term contracts to renewable energy producers.

鈥淎t the moment, there is no value for the community, and we want to change that,鈥� said W枚rner, who is responsible for fundraising, data science, and recruiting at Exnaton. 鈥淲hat most people don鈥檛 realize is that renewable energy is not always produced when it鈥檚 needed most. So, when it is available, prosumers should be able to sell their energy directly.鈥�

People who own solar panels could actually sell a lot of energy to other households, if only they had the means. W枚rner and her team believe it should be as easy to sell to other consumers as it is to sell any other products on the market. 鈥淧rosumers are faced with fragmented solutions, complex regulations, and frustrating user experiences. What they need are simple solutions, trusted local providers, and proactive community and user groups,鈥� she explained.

Community Centric

Enter Exnaton鈥檚 EnergyCommunity software add-on for听 solutions, which won an听听in the Partner Paragon category together with Best Practice Consulting (BPC) and is now available on 麻豆原创 Store. This user-centric extension enables utility companies to empower prosumers to buy and sell energy within their local communities and also track all relevant data.

Here鈥檚 how it works. Any prosumers in the community can sell their solar energy to any consumers in the grid. The EnergyCommunity tracks their energy data and informs them exactly where the energy is coming from and how much CO2 it is generating. The utility company can easily bill these energy exchanges with their regular 麻豆原创 billing system thanks to the integration offered by Exnaton in working with the 麻豆原创 system integrator BPC. At the same time, the utility company can sell additional hardware installations to members of the community, making it an attractive option for all parties.

鈥淭he EnergyCommunity makes it easy to exchange energy within the community. Participating in their local community creates a closer bond between people, and the platform provides a new customer channel for the utility company,鈥� said听the technology expert, who has a PhD in Information Systems. 鈥淎t the end of the day, with Exnaton鈥檚 energy sharing software-as-a-service platform, energy suppliers can offer their customers more independence.鈥�

Exnaton is responding to the challenge faced by prosumers who currently have no possibility to sell their extra energy directly on the market and the one faced by utilities companies as they realize they must offer new models as they transition to renewables with a decentralized approach. A number of utility companies are already running the solution in communities across Germany, Austria, Luxemburg, and Switzerland, and the goal is to expand to other European countries where there is a strong regulatory framework. More importantly, the solution enables energy companies to equip their customers for a sustainable future.

Future Focused

Over 733 million people on the planet still don鈥檛 have access to affordable, sustainable energy, which is why providing energy is goal seven on the list of the听. For Exnaton, goal seven is its core business, but at the same time, it is equally committed to goal 11, developing sustainable cities and communities; goal 12, enabling responsible production and consumption; and goal 13, taking urgent action to combat climate change and its impact.

The good news, according to the recent听听report, is that renewables overtook fossil fuels as the number one power source in the European Union for the first time in 2020. Renewables generate 38% of electricity, compared to 37% for fossil fuels. Also, at least two million people in the EU are already involved in more than 7,700 energy communities, and engagement is rising. Energy communities have also contributed up to 7% of nationally installed capacities of renewables, estimated at 6.3 GW.

For W枚rner and the team at Exnaton, producing energy where it is consumed decreases the dependence of the region on imported resources. Energy from the sun is practically limitless, and it more than covers the entire demand of the planet. With advances in technology and solutions like the EnergyCommunity, households and small businesses benefit from electricity powered by the sun, making renewable energy accessible and cost effective. What could be more natural, sensible, or sustainable?

.

His latest brainchild is which is currently flying off the virtual shelves of 麻豆原创 Store. Mirata Digital Forms lets business users build their own forms to meet their workflow needs using everyday desktop skills, while allowing IT to manage data governance 鈥� a true win-win enterprise-grade solution. It鈥檚 a product that reflects Padula鈥檚 overall ethos of helping people help themselves, a theme that鈥檚 played throughout his life. Here鈥檚 the story.

Problem-Solving as a Serial Entrepreneur

Back in 1995, Padula founded his first company, Syclo LLC, an early entrant in mobile technology that was about to explode. 麻豆原创 acquired Syclo in 2012, and after a few years with 麻豆原创, Padula decided to retire. Before long, though, he was back at it, 鈥減laying around with machine learning and the Internet of Things.鈥�

One of the first applications he developed was an affordable mobile app platform for smaller museums that lets visitors curate their own tours 鈥� making a cool tool that most major museums offer attainable. He also taught entrepreneurial skills to students at Northwestern University in Chicago and did some angel investing. He even tried his hand building computer-vision training models to look for design flaws in construction projects like wind turbines and bridges.

All this relieved the boredom of retiring too young. But working in these new technologies led him to the discovery of a big new challenge.

鈥淚 was talking with a few colleagues from my Syclo days and realized that, despite all the efficiency gains, their companies were still using paper forms,鈥� he told me. 鈥淭hey鈥檇 say, ‘All we do is paperwork.’ This was a particularly acute issue in highly regulated industries like construction that typically have complex workflows. Sure, there were a few forms solutions out there, but they were nice until they weren鈥檛 — because they weren鈥檛 built for the large enterprise.鈥�

Inventing Another New Solution

With a new problem to tackle, Padula sat down with his brother Rob, his partner and CTO at Syclo, to create a declarative form definition language aiming to empower nontechnical people to create their own forms. They analyzed more than 150 forms from 40 different companies, tested the logic, and set up focus groups. By 2020, they were ready to launch Mirata Digital Forms, which drew upon all their experience with Syclo, 麻豆原创, and in regulated industries.

The solution lets business users define the optimal workflow, then align the digital forms with that workflow. It鈥檚 built on 麻豆原创 Business Technology Platform () and embedded in the 麻豆原创 Service and Asset Manager mobile app to retrieve relevant data. Forms are created just once, then used across all Mirata Software workflow applications — a single enterprise platform for all forms creation. Corporate IT teams manage the interfaces and overall governance, but they are relieved of development, implementation, and maintenance, supporting huge cost savings.

Three years later, Mirata Software has offices in downtown Chicago, a partnership with 麻豆原创, a product that is successfully selling on 麻豆原创 Store, and a patent for the declarative form definition language.

鈥淚t helps a great deal that many of Mirata鈥檚 employees are some of the most talented colleagues from Syclo days,鈥� Padula said, 鈥渁ll with deep experience in mobile app development and 麻豆原创 integrations.鈥�

Creating Opportunities for Students

Meanwhile, Padula is pursuing another longtime passion: giving back to his community. When raising a family and living in the suburbs, he had established an internship program for community college students that helps them learn in a business setting and pay for school. Now with his business and residence in Chicago, he鈥檚 recreating that model with city community colleges in economically challenged neighborhoods.

鈥淲e are hiring students at three levels in six-, 12-, and 18-month internships,鈥� he explained. 鈥淭hey begin with training in building forms and then can move up to become business analysts, talking to customers and configuring interfaces into the 麻豆原创 software. And our customers benefit from great hourly rates.鈥�

Another win-win. The program will launch in 2023.

Back at 麻豆原创 Store, Padula and his team are working on go-to-market initiatives with 麻豆原创 and several implementation partners, who find it to be a great solution.

Why not see for yourself and maybe try your own hand at building forms with ?

Rajiv Nema is senior director of 麻豆原创 Store Partner Solutions.

And if your business is involved in buying or selling products, you鈥檒l be glad to learn about Shippeo’s , a fantastic offering on 麻豆原创 Store.

Speeding Up Digitalization in B2B Transportation Management

To get on board, I spoke with Lucien Besse, COO of Shippeo, which he co-founded with a group of ex-colleagues and friends in 2015. At the time, he and CEO Pierre Khoury were colleagues at a private equity firm where Besse led the restructuring of companies in the transportation industry. They recognized that the enormous complexity of transportation networks made it extremely difficult for shippers and receivers of goods to get real-time information about shipments in transit. And while digitalization was well underway in the business-to-consumer market, where consumer expectations for real-time shipping info are high, the business-to-business market lagged far behind.

鈥淭here are so many different parties and stakeholders involved 鈥� thousands of shippers, independent carriers, freight forwarders, logistics service providers, and intermediaries in between,鈥� he told me. 鈥淚n Europe, there are more than 600,000 trucking companies alone. A crucial shipment might be sitting in a warehouse waiting for a truck to pick it up, but the status was like a black box.鈥�

With a solid business plan and a clear path to developing a solution, Shippeo attracted investors and launched its first product, a mobile app for truck drivers, before evolving into a multimodal visibility platform.

Looking Down the Road

The vision was much broader: to build a platform aggregating data from all those transportation players, all using different systems, to provide access to the same information for real-time visibility. Toward that end, one of Shippeo鈥檚 first steps was to approach 麻豆原创.

鈥淲e wanted to get as close as possible to 麻豆原创,鈥� Besse said. 鈥淚t was critical for us to have 麻豆原创 as a partner, simply because 麻豆原创 is so big in the transportation space.鈥�

麻豆原创 invited Shippeo to join the 麻豆原创.iO Foundry program in Paris, which provided the opportunity not only to incubate the product, but to align the companies鈥� visions for solutions in the supply chain landscape.

Shippeo is now a global leader and a European specialist in real-time transportation visibility, tracking more than 28 million shipments in 75 countries, and integrating with more than 900 types of data connections. With API integration to and global track-and-trace functionality, the Shippeo platform enables trading partners to collaborate. Users gain a global view of their supply chain and access to carrier information 鈥� including road, ocean, rail, and air.

鈥淚t enables them to connect planning information with the status on the ground and compare theory to reality,鈥� Besse explained. The platform is deeply integrated in transportation management systems and uses GPS technology and a proprietary algorithm for accuracy in estimated time of arrival. That鈥檚 how customers can use the Shippeo solution predictively to anticipate issues and take action.

鈥淔or example,鈥� he continued, 鈥渁 production line might be completely disrupted by a one- or two-hour delay. With an alert ahead of time, plans can be adjusted to reduce or eliminate the downtime.鈥� It also helps customers reduce their carbon footprint with key information for route planning, which is at the top of the CEO agenda and a key element of Shippeo鈥檚 future vision.

For that reason and many others, the timing couldn鈥檛 be more perfect. The UK departure from trade agreements with the EU held up countless shipments at customs, with truckers fuming and shippers and receivers desperate for information. Remember the container ship stuck in the Suez Canal? I could go on, but the Shippeo plaform helps alleviate some of these problems.

Driving a Strong Collaboration with 麻豆原创

It is not surprising that Shippeo鈥檚 Predictive and Real-Time Visibility Platform is doing very well on 麻豆原创 Store, as it recently earned the coveted and is in the top five percent by performance. That fact is also explained by the philosophy of Besse and his partners, who are longtime friends themselves.

鈥淭o be a good partner, you have to reciprocate,鈥� he remarked. 鈥淲e make sure to build relationships with all the 麻豆原创 reps when we enter a new market, and to inform them about mutual opportunities.鈥�

Sounds like a road map for success. Why not take a trip yourself to ?

Rajiv Nema is senior director of 麻豆原创 Store Partner Solutions at 麻豆原创.

Fortunately for all concerned, Coveo was available to help them with an intelligent search and recommendations solution powered by artificial intelligence (AI). Since then, Coveo has experienced dramatic growth for its e-commerce products, leading to a decision in early 2021 to invest in the 麻豆原创 ecosystem. has quickly become one of the hottest sellers on 麻豆原创 Store.

The idea is to help online buyers easily and quickly find what they鈥檙e looking for, as well as what they might be looking for 鈥� and might purchase if given a personalized recommendation. When shoppers can discover more options in an online product catalog thanks to automated suggestions based on their intent, guess what? They buy more. The Coveo app also engages shoppers with a unified search experience that spans helpful content such as expert blogs and videos. The key is real-time personalization: relevance.

But the Coveo story starts years ago in 2005, when Simoneau and two close colleagues spotted an opportunity: to improve online search. Working together at another company with an advertising-based model, they shifted gears, launching Coveo and quickly finding a niche. 鈥淲e evolved into a classic on-premise search business in enterprise software,鈥� Simoneau told me.

A Well-Timed Move to the Cloud

By 2011, however, another opportunity had appeared. 鈥淚n retrospect,鈥� he observed, 鈥渙ur move to the cloud was perfectly timed. The market was not well defined, and many companies preferred the comfort of on-premises platforms. We recognized that the cloud would enable the capture of massive amounts of data that could be used in countless ways.鈥�

Within a few years, Coveo had harnessed AI and applied it to search, branching into customer and employee service and support. These are important lines of business for Coveo, using the same technology to help users find what they need and giving Coveo a broad customer base.

Growth is now also happening in e-commerce, though, thanks in large part to the ability of the Coveo solution to help companies scale rapidly. I asked Simoneau what life was like in 2020, expecting him to say utter chaos. Instead, 鈥淚t was pretty flawless,鈥� he replied. 鈥淭he platform is designed to handle these peaks of activity. After all, it was designed to handle Black Friday volume for very large retailers.

A Cohesive Global Team

He added that the organization also absorbed the shocks of COVID-19 well since it was already operating in many cases in hybrid mode. With R&D headquarters based in Quebec City and offices in nearby Montreal, Coveo has employees located globally, primarily in the U.S., with offices in the UK and the Netherlands covering Europe. That said, the team works quite cohesively, and geographic diversity is an advantage. 鈥淚t gives us a sensibility about the world 鈥� an important dynamic because we have customers everywhere. And I think the different opinions, backgrounds, experiences, and cultures come together to create a better product.鈥�

The organization is anchored by the long-standing relationships of its co-founders and executives. Co-founders Marc Sanfa莽on leads as senior vice president of Technology, and Richard Tessier as senior vice president of Products, whereas CFO Jean Lavigueur joined in 2006 and current CEO Louis Tetu joined as an early investor in 2008.

鈥淲e built the company, through good days and bad days, as a team based on trust,鈥� Simoneau remarked. 鈥淭hat鈥檚 powerful.鈥�

A Natural Fit with 麻豆原创

That鈥檚 one reason why Coveo鈥檚 partnership with 麻豆原创 is a good match: the emphasis on relationships. In less than a year, the Coveo team has built close alliances with 麻豆原创 product marketing, resulting in clear direction on how the Coveo offering can complement the 麻豆原创 Commerce Cloud solution. In addition, continuous conversations with 麻豆原创 execs have led to alignment on product direction, positioning and messaging, and sales strategies.

From a technology standpoint, he noted that the 鈥渉eadless鈥� approach, whereby the 麻豆原创 back end is decoupled from the Coveo front end, makes for an 鈥渆legant architecture鈥� that supports the best functionality of each. Perhaps most relevant of all, Simoneau noted, is that 麻豆原创 stands out as the company that best supports both B2B and B2C, a natural fit with Coveo.

Why not explore today? My bet is that you鈥檒l find it relevant to your business.

Rajiv Nema is senior director of 麻豆原创 Store Partner Solutions at 麻豆原创.