麻豆原创 Labs Network Archives | 麻豆原创 News Center /tags/sap-labs-network/ Company & Customer Stories | 麻豆原创 Room Thu, 14 Aug 2025 14:25:56 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 From India to the World: 麻豆原创 Labs India Opens Second Campus in Bengaluru /2025/08/sap-labs-india-bengaluru-second-campus/ Fri, 15 Aug 2025 06:15:00 +0000 /?p=236598 This month, we marked a defining milestone not just for 麻豆原创 in India, but for the company globally. With the inauguration of 麻豆原创 Labs India Innovation Park, we have added a new chapter to our 27-year journey in India — a journey shaped by innovation, guided by purpose, and powered by the incredible potential of India鈥檚 talent.

The 麻豆原创 Labs Network exemplifies 麻豆原创鈥檚 culture of innovation throughout the world

Strategically located near the Bengaluru International Airport, this is now one of 麻豆原创鈥檚 largest campuses worldwide, designed to house more than 15,000 professionals. But this is more than just a campus; it鈥檚 a statement of intent — a 鈧194 million investment into the future of innovation.

As 麻豆原创鈥檚 largest outside Germany, India plays a pivotal role in how 麻豆原创 innovates, builds, and scales enterprise technology for our global customers. From pioneering AI solutions and next-gen applications to delivering mission-critical services at scale, teams in India sit at the very heart of 麻豆原创鈥檚 transformation agenda.

This new campus — our second in Bengaluru — is a space designed to match that ambition.

At the inauguration ceremony, held August 5, I was joined by 麻豆原创 Executive Board Member Thomas Saueressig; 麻豆原创 Supervisory Board Member Gerhard Oswald; Clas Neumann, head of the 麻豆原创 Labs Network; Karnataka Chief Minister S Siddaramaiah; Government of India IT Minister Ashwini Vaishnaw; Karnataka IT Minister Priyank Kharge; and German Ambassador to India Dr. Philipp Ackermann, along with other key stakeholders from the region.聽

Where innovation meets purpose

Each square foot of the innovation park has been crafted with intent. At the core of the design is a belief that innovation thrives in environments that foster trust, collaboration, and well-being. From our fully autonomous聽S.Market, an AI-powered micro-market showcasing 麻豆原创 retail solutions in real time, to India鈥檚 second聽麻豆原创 Experience Center location, where customers can engage with live enterprise scenarios, this campus is a living laboratory of 麻豆原创 technology in action.

鈥淭his campus is a strategic asset in 麻豆原创鈥檚 global portfolio, enabling us to lead with innovation and purpose,鈥 Saueressig, said.聽鈥淚t is a global innovation hub that will help our customers move from insight to action with enterprise-grade AI, data, and application created right here in India.鈥澛犅

Equally, this campus reflects 麻豆原创鈥檚 deep commitment to sustainability and inclusion. A 2.5-acre eco-pond for rainwater harvesting, solar infrastructure, and smart waste management all help reduce our environmental footprint. Inclusive design features such as tactile pathways, braille signage, auditory cues, gender-neutral restrooms, and wellness-focused spaces — from sensory rooms to nap pods — ensure individuals are empowered to thrive.

Accelerating talent and research partnerships

As we celebrated the launch of this new campus, we also reaffirmed our commitment to shaping the future workforce and research ecosystem.

We announced the聽AI Career Accelerator program聽in partnership with EduBridge, aimed at training more than 400 students from underserved communities for AI roles. We expanded our academic collaborations with institutions like聽Gati Shakti Vishwavidyalaya,聽IIT Madras, and the聽Technical University of Munich聽to focus on applied research across quantum computing, health tech, and physical AI.

These partnerships are not just about knowledge transfer; they are about co-creating the future of enterprise technology by fusing academic rigor with real-world impact.

India鈥檚 role in 麻豆原创鈥檚 global innovation engine

India鈥檚 technology story is unlike any other — it is not only about scale; it’s about transformation. From government digital initiatives to startup ecosystems and from deep-tech research to the democratization of digital skills, India continues to redefine what is possible.

At 麻豆原创, we have had the privilege of witnessing — and contributing to — this journey over nearly three decades. Today, more than 17,000 麻豆原创 employees聽in India drive innovation across product engineering, customer services, and cloud delivery. Together, they form a backbone of our global strategy.

The 麻豆原创 Labs India Innovation Park stands as a symbol of this shared journey, a space where we will imagine what鈥檚 next, build with purpose, and innovate for impact. It is a physical manifestation of our belief in India鈥檚 role as a global innovation epicenter.

As we look ahead, our focus remains clear: to deliver breakthrough technologies that help the world run better and improve people鈥檚 lives. And we are proud to do it 鈥 with India at the heart of it all.


Sindhu Gangadharan is managing director of 麻豆原创 Labs India and head of Customer Innovation Services at 麻豆原创.

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Images courtesy of 麻豆原创 Labs India.

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麻豆原创 Opens New Office in Heart of San Francisco /2023/04/sap-opens-new-office-in-heart-of-san-francisco/ Thu, 27 Apr 2023 16:00:25 +0000 /?p=204434 SAN FRANCISCOM/em> 鈥 The new office is at 135 Townsend Street in the SoMa neighborhood.]]> SAN FRANCISCO 鈥 (NYSE: 麻豆原创) today announced the opening of a new office at 135 Townsend Street in the SoMa neighborhood of San Francisco.


  • Support for 麻豆原创鈥檚 strategy, Bay Area footprint, future growth


The location was strategically chosen to keep 麻豆原创 at the heart of the technological advancement and growth happening in the city. Following a design based on extensive employee feedback, the office will help create new work experiences for 麻豆原创 employees and allow closer collaboration with customers and partners.

鈥淪an Francisco is the capital of the tech industry and one of the top global markets for talent,鈥 said Yaad Oren, managing director of 麻豆原创 Labs US and head of 麻豆原创 Innovation Center Network, 麻豆原创. 鈥淲ith more than 50% of the world鈥檚 venture capital funding deployed here, it is a vital region. 麻豆原创 is doubling down on our commitment to this epicenter of innovation with our newest office and this next-generation approach to work.鈥

Building the Workplace of Tomorrow

麻豆原创 worked with design firm to create a 30,000-square-foot flexible office of the future. While more than 3,500 San Francisco Bay Area employees can use it, about 500 employees will use the location as their main office. Along with San Ramon and Palo Alto, this location gives 麻豆原创 a footprint in every important corner of Silicon Valley.

The new office location was designed to accommodate a hybrid style of working. The space contains communal meeting areas, flexible workspaces and designated floors for focused or collaborative work throughout. The intuitive design is adaptable and easily updated to meet employee needs. Employees can leverage the amenities of all 麻豆原创 offices in the region 鈥 their assigned office for team on-site days and regional outposts for self-directed collaborations or individual work.

Driving Innovation for 麻豆原创

麻豆原创 has been revolutionizing enterprise software for more than 50 years. The launch of this new hub helps to ensure that legacy continues through 麻豆原创 Labs US. 麻豆原创 Labs Network contains all of 麻豆原创鈥檚 core research and development entities, which are dedicated to building intelligent enterprises and inventing sustainable technologies to support it.

This San Francisco location will support the continued growth of 麻豆原创 Lab US鈥檚 investment and influence as it forges close relationships with both early-stage disruptors and key technology partners through the 麻豆原创.iO program.

鈥淥ur goal is to transform the disruptions of today into the lasting technology solutions of tomorrow,鈥 Oren said. 鈥淲e are building products that matter and have a clear and tangible impact on our customers鈥 transformations and on 麻豆原创鈥檚 bottom line. We鈥檙e helping deliver the promise of an intelligent, sustainable enterprise with our customers by nourishing relationships with the top technology firms associated with Silicon Valley.鈥

Visit the 麻豆原创 News Center. Follow 麻豆原创 on Twitter at .

About 麻豆原创

麻豆原创鈥檚 strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: 麻豆原创 customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥 businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥 without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

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Dresden Becomes Part of the Global 麻豆原创 Labs Network /2023/03/dresden-becomes-part-of-sap-labs-network/ Fri, 24 Mar 2023 11:15:09 +0000 /?p=203821 麻豆原创 held a grand opening on March 8 for its new office building (DRE07) in Dresden, Germany. Together with 麻豆原创鈥檚 existing presence in the city center, DRE07 is part of an expanded 麻豆原创 campus that comprises the new 麻豆原创 Labs Dresden location and further strengthens the close collaboration between developers at 麻豆原创. Juergen Mueller, chief technology officer and member of the Executive Board of 麻豆原创 SE, hosted the grand opening that was attended by representatives from politics, press, business, and science.

The new 麻豆原创 Labs Dresden location is part of 麻豆原创 Labs Network, which promotes close alignment with the other development locations in Germany and around the world. With this strategic move, 麻豆原创 is further focusing on local talent, utilizing the growth potential of the local ecosystems. An important building block to achieve this is even stronger collaboration across the development units in 麻豆原创.

The main topics being worked on in Dresden are at the core of 麻豆原创鈥檚 strategy focusing on cloud enterprise resource planning (ERP) and 麻豆原创 Business Technology Platform (麻豆原创 BTP). These topics include cloud security, analysis and planning, cloud infrastructure, and industry networks in the context of the intelligent, sustainable enterprise. 鈥淲e are also working here on 麻豆原创鈥檚 core competencies across all Executive Board areas. The teams make an important contribution to 麻豆原创鈥檚 focus topics and the success of our customers,鈥 Mueller said at the opening.

Dresden Joins 麻豆原创 Labs Network

The new location is now part of聽, a global network of research and development centers dedicated to the advancement of innovative technologies. The network consists of over 20 labs worldwide, including China, India, Germany, Brazil, and the United States. Each location focuses on different areas, such as artificial intelligence (AI), cloud computing, or process automation, amongst others. 鈥淭he focus is on our developers working together and delivering our products,鈥 said Michael Ameling, senior vice president and head of Intelligent Enterprise and 麻豆原创 BTP Foundation and managing director of 麻豆原创 Labs Dresden.

Other 麻豆原创 Labs Network locations in Germany are located in Walldorf, St. Leon-Rot, Berlin, and Munich. With this change, Dresden will now become an important location for further cooperation of the different development units as a central innovation driver.

A Location with Tradition

麻豆原创 has a long-lasting relationship with Dresden. The city became 麻豆原创鈥檚 second mainstay in eastern Germany after the fall of the Berlin Wall in 1989. In 2008, 麻豆原创 built an office building (DRE04) opposite the Dresden Zwinger for around 500 employees. But the workforce has been growing ever since and the old location is now far too small for the now almost 1,000 employees. In recent years, Dresden and the region has become an important location for cloud development in Germany. With the new building, 麻豆原创 wants to continue writing its history: 鈥淲e are all super excited here in Dresden. With this new location, we are realizing our vision of the 麻豆原创 Campus in Dresden,鈥 Stephan Klein, senior vice president of Cloud Success Services and site manager of 麻豆原创 Dresden, said.

The region has a strong focus on microelectronics, dating back more than 30 years, and is now driving its path into the future. In addition to university and non-university research, the region is characterized by a number of startups as well as technology and innovation centers. All these factors and advantages together were decisive for 麻豆原创鈥檚 decision to invest in the location.

At 麻豆原创 Labs Dresden, the close cooperation with the local ecosystem is now also accessible to other development hubs around the world as part of 麻豆原创 Labs Network. Among other things, there are projects and educational engagements with the University of Excellence TU Dresden and local partners, such as the State Chancellery and .

Collaboration and Talent Attraction

The new building also focuses on the needs of employees and therefore considers future of work concepts. With the new location, 麻豆原创 wants to position itself as an attractive employer in the highly competitive market for young talent. 鈥淲e want to get closer to the talents. That鈥檚 why we chose the location in the heart of the city, which is easy to reach by public transport,鈥 Mueller said. 麻豆原创 seeks contact with young talent at a very early stage, such as in schools or through projects with universities. The goal is to inspire them to join 麻豆原创, whether during or after their studies.

Mueller emphasized the need to 鈥渟et super high standards in collaboration, to create moments that matter, and also to be curious.鈥 In Dresden, it鈥檚 not just about networking within the company, but far beyond that. Above all, it is about the local ecosystem, from which all other levels will be able to benefit. 鈥淲e all want to create value and that works best if we work hand in hand because what we do at 麻豆原创 is a team sport,鈥 Mueller added.

鈥淚nnovation and cooperation are only possible in an ecosystem,鈥 said Mirko Paul, COO of 麻豆原创 Labs Dresden. One example of this is the automotive industry and the European聽, in which 麻豆原创 plays a key role by providing the digital core of the project. Catena-X is a collaborative and open data ecosystem for the automotive industry with the goal to create uniform standards for the flow of data and information in the automotive value chain. 鈥淭his is only possible if you work with partners directly in manufacturing or on logistical processes. This currently also affects small and medium-sized companies,鈥 Paul said.


Photos by Norbert Steinhauser

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What You Didn鈥檛 Know You Needed to Know About Entrepreneurship /2023/01/what-you-need-to-know-entrepreneurship/ Tue, 03 Jan 2023 13:15:32 +0000 /?p=201897 Despite the economic challenges we have seen since 2020, there has been a spike in startups, a recent report from the found. The number of startups in 2020 surpassed 2019 numbers by 24.3% with 4.4 million new businesses created in 2020 in the U.S. alone.

While some of us were working on our sourdough starter, it seems that others were digging in on their big idea.

One such entrepreneur is Anastasia Kiku, COO and co-founder of , a packaging-as-a-service company launched in 2020. Looking around and seeing a city that had become desensitized to its single-use plastic addiction, Kiku and her business partner set out to flip the script on single-use plastic.

But where does one start?

This is the question facing many innovators when they are ready to take the leap on their business idea. For Kiku, the answer came knocking through , a long-time partner of 麻豆原创 and leading social entrepreneurship accelerator program focused on providing game-changing resources and experiences for young people, ultimately helping to amplify their impact on their entrepreneurship journeys.

鈥淲hat no one tells you is that, first, it can be really lonely. And second, it will be hard to show up each day and keep going,鈥 says Kiku.

This is where the network of support and mentorship became invaluable to fuel momentum and get their idea off the ground, as the experienced professionals participating in the program 鈥渒now that the road to entrepreneurship is not perfect, so even though they are advisors, mentees can be candid and feel that their mentors have their best interests in mind.”

At 麻豆原创, employees invest their time in mentoring early ventures like to help scale their businesses. Externally, this investment also takes place through partnerships with organizations such as , & , and .

We sat down with Kiku to learn more about her League of Innovators mentorship experience. Hear from Kiku in this interview for a deep-dive on what it takes to get your idea off the ground and what no one tells you about launching your startup.

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Thinking outside the box often means thinking differently from within your organization.

麻豆原创 has its very own startup accelerator program, , which has helped over 450 external startups and internal ventures accelerate their growth while enabling thousands of 麻豆原创 customers to access innovation. As part of this program, 麻豆原创 Labs Canada recently launched True North Ventures Startup School, which leads employees through the basics of entrepreneurship from pitch to product.

Whether you are launching your startup solo or leveraging entrepreneurial support internally, 麻豆原创 knows when we help cultivate fresh ideas, innovators are empowered to take the leap.


Cindy Fagen is managing director of 麻豆原创 Labs Canada.

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麻豆原创 Pioneers: Using Technology for Humanity /2022/09/sap-pioneers-using-technology-for-humanity/ Wed, 07 Sep 2022 13:15:00 +0000 /?p=199247 Sindhu Gangadharan, managing director of 麻豆原创 Labs India and senior vice president of User Enablement at 麻豆原创, is among the top 50 most powerful women in business according to Fortune India.

During two decades at 麻豆原创, she rose through the ranks to become the first woman to lead 麻豆原创 Labs India. Today, Gangadharan is among the leading voices in the world of technology and is widely regarded as a “technology humanist.”

This article is part of the 麻豆原创 Pioneers series, which features innovators at 麻豆原创 who are charting new horizons in the cloud and guiding companies across the globe through exciting areas of innovation.

Q: What is a technology humanist, and what makes you one?

Sindhu Gangadharan
麻豆原创 Labs India MD Sindhu Gangadharan

A: I am passionate about using technology to serve people. Throughout the pandemic we witnessed the power of technology to make things better.

For example, the second COVID-19 wave took everyone in India by surprise, crippling the entire healthcare system. There was an acute shortage of medical oxygen. The reason for the shortage was not a lack of oxygen, but the inadequacy of the distribution network to get it from the point of manufacture to the hospitals. This entire supply chain was severely disrupted at multiple levels due to the sudden rise in demand across the country.

At 麻豆原创 Labs India we decided to use our greatest assets — our technology and our employees who have the finest minds in the country — to help the government. About 80% of India鈥檚 oxygen suppliers already run on 麻豆原创, so we worked together to create an oxygen supply chain dashboard — literally over one weekend!

I believe 麻豆原创 Labs India really stepped up to save lives.

What influenced you during your formative years to pursue a career in technology?

I grew up in India at a time when the tech craze was engulfing the country. I was inquisitive, I loved mathematics, and I was fascinated by the incredible possibilities of technology.

My home city, Bengaluru, was transforming into a tech center with specialized labor for global technology markets. After getting a degree in computer science, I got a job as a developer in 1999 just after the inauguration of 麻豆原创 Labs India. Later, I moved to 麻豆原创 headquarters in Walldorf, Germany, where I held several strategic and leadership positions shaping 麻豆原创鈥檚 integration product portfolio. I also became the head of Strategy for 麻豆原创 Intelligent Enterprise. This gave me a digital first mindset.

You are the first woman to lead 麻豆原创 Labs India. What can you tell us about the role?

After living and working at 麻豆原创 headquarters in Germany for 20 years, I became managing director in India. That meant a complete change in culture and environment for myself and my family, as we had become fully integrated in the German lifestyle, but the change brought new opportunities for personal growth.

麻豆原创 Labs India is the second-largest after Walldorf. The teams work on all the major solutions 鈥 from 麻豆原创 S/4HANA and 麻豆原创 HANA through 麻豆原创 Business Technology Platform to the entire range of business area products. As the managing director, I oversee over 13,000 麻豆原创 employees across Bengaluru, Mumbai, Delhi, Pune, and Hyderabad. Many successful products and solutions such as the 麻豆原创 Asset Intelligence Network have originated from 麻豆原创 Labs India.

India is an incredibly diverse nation. How has that influenced your leadership style?

Coming from a very diverse nation, where there is no single common theme and the average person may speak three or four different languages, we tend to see things from a variety of perspectives. We are a technology-focused nation, but at the same time, we are rooted in ancient traditions and customs. I would say this ingrained diversity helps me lead with empathy.

In addition, the ratio of men to women in this business means there is automatically a gender imbalance. Often, people think male leadership traditionally means being more decisive and aggressive, whereas women leaders are more empathetic and have more patience and emotional intelligence. They believe women aren’t capable of making hard decisions, but that is obviously not the case. One of my goals is to create a balanced workplace that attracts and retains women in tech roles.

How do you define innovation? How is it helping companies in India become more efficient and sustainable in post-pandemic times?

Innovation and sustainability go hand in hand. The pace of transformation has accelerated so rapidly thanks to the cloud, which gained a much wider adoption across all industries and lines of business during the pandemic. With challenges such as climate change and the war in the Ukraine, enterprises need greater resilience. The cloud acts as a technology backbone for companies of all sizes. We know that sustainable growth is incomplete if one of the three dimensions is missing; besides the top line and the bottom line, investors and employees are also looking at the green line.

At 麻豆原创, we are not only enabling half a million companies worldwide to run more efficiently and therefore more sustainably, we are also leading by example in how we manage our own business.

You mentioned how 麻豆原创 Labs India helped create a sustainable supply chain for oxygen. What other industries or lines of business are benefiting from 麻豆原创鈥檚 innovation?

India was one of the first countries to impose a ban on single-use plastics. The Indian government is mandating full business responsibility by the end of 2023, so enterprises are looking to 麻豆原创 for guidance on how to go about it. At the same time, there is a surge in partnerships and startups to help us achieve the goal, so there is a strong collaborative aspect.

One key area is retail. India is a nation driven by consumption; we have the third-largest base of online shoppers in the world. There are 700 million active internet users with mobile devices, and this number will soon reach 1 billion. E-commerce growth is expected to scale up to $130 billion in the next years. Helping enterprises in this industry respond to consumer demand for more sustainable practices is one of our main challenges.

I鈥檓 confident we can help enterprises reduce climate impact across their value chains and embed sustainable behavior in their organizations with the right tools — in other words, use technology to benefit humanity.

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麻豆原创 Hosts Its First-Ever Esports Tournament /2022/07/sap-hosts-its-first-ever-esports-tournament/ Tue, 26 Jul 2022 11:15:35 +0000 /?p=198189 麻豆原创鈥檚 involvement in competitive computer-gaming, or esports, began back in 2018. Right from the start, it wanted to establish its reputation as a technology partner to this sector. It recently hosted its very first 麻豆原创 Community Esports tournament in Berlin. The event attracted a massive audience, sparking plans to take it global next year.

Esports is a rapidly growing industry. Online gaming and its competitive form, referred to as esports, are well on the way to becoming a global cultural phenomenon. These days, tournaments attract million-strong audiences and offer prize money also well into the millions. Gamers enjoy rock-star status and compete in sold-out stadiums. The took esports鈥 popularity to new heights and vastly accelerated its development. In 2020, revenue in the industry soared, surpassing US$1billion for the first time.

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麻豆原创 Berlin Esports Tournament | The Aftermovie

Tournament in Berlin: 麻豆原创 Shows What Innovation and Data Can Do for Esports

麻豆原创 first joined forces with a professional esports team back in 2018. The company is the sponsor and official innovation partner of Team Liquid, one of the most successful gaming teams. has recently hosted the very first tournament of its own. The event鈥檚 executive sponsor, Martin Heinig, who is head of New Ventures and Technologies at 麻豆原创 and managing director of 麻豆原创 Labs Berlin, says: 鈥淚t is the first time 麻豆原创 owned an esports event, making this experience so unique. It excites me to see how we were able to bring together students and 麻豆原创 employees to see them play against each other and contribute to their gaming success with 麻豆原创 technologies, such as in-game data analytics. I’m very proud that 麻豆原创 Labs Berlin hosted this special event.鈥

In holding its own competition, 麻豆原创 showed how it is not just part of the esport ecosystem but that it can help shape it, too. 麻豆原创 Labs Berlin is constantly looking for ways to raise its profile in the German capital鈥檚 esports scene, which is one of the biggest of its kind. Digital gaming has the potential to be a significant economic opportunity for the city.

Juergen Mueller, member of the Executive Board and chief technology officer at 麻豆原创, was at the tournament, too. He is a huge esports and gaming fan: 鈥淚t’s amazing! The arena is packed, you can sense the excitement, it鈥檚 noisy, and many people are having a lot of fun. 麻豆原创 and esports are a great match. As a technology company, we use our expertise in data analytics and innovation in esports just like in any other business area to help gamers tell the story behind their data. I鈥檓 happy to see the immense interest from our customers, partners, and students on-site.鈥

Competitors battled it out over Dota 2, the sequel to Defense of the Ancients, which aficionados abbreviate to Dota. In this game, two teams play against each other, with one side trying to take and destroy the main building, called the 鈥淎ncient,鈥 and the other side defending it. Each team has five players, and each player controls a 鈥渉ero鈥 from a bird鈥檚-eye view. The game has a pool of more than 120 heroes with different abilities.

Dota 2 has many facets and is tactically demanding. Each hero has a 鈥渢alent tree鈥: when a player reaches a particular experience level, their hero can gain extra talents. This results in thousands of possible combinations, which makes each game unique.

New Insights from 麻豆原创: How Data Can Improve Performance

At the professional level, by 麻豆原创. The data and analytics tools available to the team help ensure it is best prepared for competitions and for countering its opponents鈥 tactics. The solutions it uses are built on (麻豆原创 BTP) and include 麻豆原创 HANA Cloud and artificial intelligence (AI) functionality. Being able to analyze data in real time enables professional gamers to optimize their performance and make faster decisions during the match itself.

Just like in the business world, the players need to be able to spot which information is most relevant to them instantly if they are to gain strategic advantage from it. An esport tournament creates huge amounts of data, so 麻豆原创 realized it needed to display the data it captured in a clear and visually appealing way. 鈥淚t’s inspiring to see that 麻豆原创 technology provides value in an esports context by improving player performance through live data and insights,鈥 says Heinig.

Match data and statistics can be shared with audiences and commentators in real time, giving them greater insights into each player鈥檚 performance and helping them better understand certain decisions. At the 麻豆原创 event, matches played by the finalists demonstrated how this works. As at professional tournaments, Jonathan Liebig (nicknamed 鈥淧impmuckL鈥), one of the top observers and producers of Dota 2, ensured spectators did not miss any of the action. 麻豆原创 BTP was used to combine data from past games with live data from the finals, which Liebig could use to and player performance to the audience.

Bringing Together Students, Fans, and Employees

At the tournament in Berlin, 麻豆原创 offered spectators a hybrid experience, combining an in-person event with live streaming. Almost 100 gamers took part, half of whom were students and the other half 麻豆原创 employees. Since they competed as mixed teams, the event was also an opportunity to network. More than 230 guests came to the venue, with 2,500 viewers following the action on the live-streaming portal Twitch. On social media, the event reached more than 420,000 people.

The tournament was a big hit with the students: 鈥淚 wouldn鈥檛 have thought that 麻豆原创 has a connection to esports. I’m really happy to have been part of this special event in Berlin, and it鈥檚 great to see that 麻豆原创 is doing something so cool. Also, it is an amazing opportunity to network and I could meet the CTO of 麻豆原创!鈥 says Fritz Hinze, a student at the Free University of Berlin.

The competition brought friends and 麻豆原创 employees together to share their passion for gaming. In a live online interview, Mathis 鈥淛abbz鈥 Friesel, one of Germany鈥檚 professional Dota 2 players and an analyst on Team Liquid, gave the audience a glimpse of how his team uses 麻豆原创鈥檚 data and analytics solutions to prepare for games by analyzing opponents鈥 playing style and strategies. The event was organized just like a professional tournament, giving spectators and the players an authentic experience. They could also try out that are normally available only to the pros on Team Liquid.

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