Being at the forefront of innovation and with a steadfast commitment to enhancing existing solutions, 麻豆原创 continuously strives to future-proof its solutions to adapt to the ever-changing landscape of business needs.

When 麻豆原创 announced the transition from CallidusCloud solutions to sales performance management solutions on the 麻豆原创 HANA database, it was because these solutions have reached a significant maturity milestone and can meet even the most complex customer requirements.

The move aimed to leverage the maturity of the solutions, providing more robust and adaptable systems capable of handling intricate customer demands effectively. As a column-oriented in-memory database, 麻豆原创 HANA runs advanced analytics alongside high-speed transactions — in a single system, ensuring the applications run faster.

Some of the largest CallidusCloud customers are now running 麻豆原创 SuccessFactors solutions on 麻豆原创 HANA. In some cases, they are running hundreds of millions of line items at scale, with over 100 payees being credited individual line items. It is possible, as they get up to 10x compression, allowing for greater storage capacity.

Being on 麻豆原创 HANA offers the advantage of the open cloud platform, 麻豆原创 Business Technology Platform (麻豆原创 BTP), which brings together application development, data and analytics, integration, and artificial intelligence (AI) capabilities into one unified environment. With embedded analytics, multi-factor authentication, and many other capabilities, customers can have confidence that their incentive management solutions will continue to meet the global technology standards that are expected by their organization.

With 麻豆原创 BTP capabilities now embedded into sales performance management solutions, customers can run a technology stack that is enabling thousands of other organizations to solve complex business problems — from subscription billing to financial reconciliation and everything in between.

麻豆原创鈥檚 strategy is to launch sales performance management solutions on hyperscalers. This means customers have the elasticity they demand during peak runs, helping to ensure their system grows and keeps up with the needs of the organization. Available on Google Cloud Platform, solutions leverage Kubernetes (K8s)鈥� platform, moving from monolithic to microservices architecture to provide a more robust and scalable solution with market-leading performance and global reach. It simplifies operations, brings down costs, and deploys innovations faster.

With this enhanced backend technology, the solutions gain superior speed, concurrency, scalability, and performance, helping to achieve lower downtime and higher availability. Enhanced application UI load time provides for an immediate improvement in user experience and efficiency of work.

When it comes to 麻豆原创 SuccessFactors Incentive Management, formerly CallidusCloud Commissions, the ways in which the solution has not changed is important. This is critical from the standpoint of risk reduction.

While the solution now runs on the 麻豆原创 HANA database, the data model remains consistent with its proven pedigree.* And while the sequels have been changed to perform better with a columnar database, the proven sequence of a calculation run remains the same.

Similarly, the tooling has been changed to enable the validate and transfer steps to perform better using the express data loader, but the file formats remain the same. Embedded analytics provide a better analytics framework, but the capability to use external schema is now enhanced.

In short, this is a now a world-class solution full of new capabilities, while still retaining the best of the original offering.

麻豆原创 SuccessFactors Territory and Quota has seen more than 200 new developments since migrating to the 麻豆原创 HANA database, and 麻豆原创 SuccessFactors Agent Lifecycle Management, formerly CallidusCloud Producer Pro, also takes advantage of new capabilities on 麻豆原创 HANA. These developments help ensure that the new sales performance management portfolio can meet and exceed demands of the most discerning customers at scale on one of the most secure platforms available in the industry.

We are excited to share this information with CallidusCloud customers and look forward to helping your organization make the strategic move to the 麻豆原创 SuccessFactors portfolio.

To learn more about how sales performance management solutions can support your organization, visit the .

*Remains consistent with its proven pedigree

With several acquisitions in recent years, the number of sellers at VMware dramatically increased. Yet the company did not have a reliable means of paying everyone accurately and on time. The company knew it needed to improve the experience for its sellers to maximize business performance.

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The Burden of Legacy Tools

For years VMware had been burdened by legacy tools that not only impacted seller productivity but also caused significant inefficiencies when it came to business operations. Reporting capabilities were limited and the company couldn鈥檛 support payouts for multiple metrics, which was problematic as the company transitioned to a model of both license and subscription sales.

In addition, introducing new plans or emphasizing specific products or geographies was highly manual, requiring significant time and effort. This impacted VMware鈥檚 ability to adapt to business needs quickly enough to remain competitive.

The Company鈥檚 Transformation Journey

VMware embarked on an initiative to modernize its incentive compensation management tools and processes, implementing .

The decision to implement 麻豆原创 Commissions at VMware was based on many factors, namely the need to improve payment accuracy, gain more sophisticated reporting capabilities, and strengthen auditing capabilities.

Leaders at VMware across HR, sales ops, finance, and IT agreed that what the company required was a system that was both flexible and scalable 鈥� one that was purpose-built to handle change and provided the kind of transparency that the company鈥檚 9,000 sellers would love.

According to Anushree Kalra, director, IT Engineering at VMware, 鈥淲e used to have more than 700 compensation plans that were very difficult to manage at scale. Our goal with the modernization project was to reduce the number of comp plans to less than 50 and make it easy to change plans or add new ones. That鈥檚 exactly what we did.鈥�

The company successfully implemented 麻豆原创 Commissions in nine months, ahead of the proposed one-and-a-half-year plan, which included the switch from Oracle to 麻豆原创 HANA.

Realizing the Benefits of a Modern Tool

According to Kalra, VMware now has a streamlined incentive compensation management process complimented by a system that鈥檚 capable of accommodating various compensation plans and multiple metrics for commissions. The company now changes plans every six months and can adapt to market conditions much more quickly.

鈥淏est of all, with 麻豆原创 Commissions we have a tool that allows us to pay our sellers accurately and on time,鈥� said Kalra. 鈥淚n fact, the time required for commission calculations and the time for processing commissions for VMware has been reduced from several days to a few hours.鈥�

This is due in large part to workflows and approvals that were made much easier with 麻豆原创 Commissions. Now VMware can confidently process commissions at scale even as the dynamics of its sales organization change.

The benefits of more robust reporting capabilities have also been significant. The solution helps provide personalized dashboards, allowing sellers to access the information they need 鈥� how, when, and where they want. This means VMware can load plans for sellers and instantly provide them visibility into their commissions. The company says this has helped to build trust among sellers, which has had a direct impact on satisfaction and retention.

With better operational reporting, the company is also more efficient, according to Kalra. Now, finance has what it needs for forecasting and setting quotas, for example.

Looking forward, Kalra says the team at VMware is excited about having a tool that helps to provide strategic direction for the enterprise. It鈥檚 another way VMware is leveraging technology advancements to accelerate business growth and success.

Lara Albert is global vice president for Solution Marketing at 麻豆原创 SuccessFactors.

Community Centered

Today, Gibson is at the forefront of firefighting activities in a subtropical place where the聽summers are typically long, hot, and humid.聽In this part of Brazil, fires have been increasing in frequency and intensity due to changes to the climate and in agricultural practices. Gibson is a member of , a volunteer organization working in alignment with the local municipal firefighting agencies to protect the聽environment聽through the聽prevention and control of forest fires.

鈥淎 lot of our work revolves around educating people about the need for an ecologically balanced environment,鈥� he explains. 鈥淲e also provide support to communities and wildlife affected by natural and environmental disasters.鈥�

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The best way to fight fires is to prevent them from breaking out in the first place. That requires round-the-clock vigilance, especially during hot, dry periods. Early detection is critical. A forest fire usually begins when grass and dry undergrowth are ignited, generating a ground fire, which is easy to control. If it grows into a wildfire, it can leap into the treetops, leading to a crown or canopy fire where the flames spread rapidly. Crown fires are considerably more difficult to control and can easily grow into a conflagration, which is practically impossible to extinguish.

Fires break out on a monthly basis even during the rainy season. There is a constant struggle for resources, manpower, and equipment. Gibson鈥檚 goal is to hire a few full-time workers because, as passionate as they may be, volunteers have day jobs and other obligations, making it difficult for them to drop everything whenever a fire breaks out.

鈥淚f we get there in the first 10 minutes, we can usually nip a fire in the bud before it spreads. After 15 or 20 minutes, it鈥檒l be impossible to control. So, early warning is critical,鈥� he says.

But it鈥檚 not just about sending people out to the fire. The group needs someone to man the phone at all hours, as more and more requests are coming in. He himself is constantly monitoring a vast territory on his laptop. Besides being passionate, volunteers must be flexible in order to respond to sudden calls. His team of four includes a yoga teacher, an artist, a carpenter, and a gardener, people who can drop the tools of their trade to dash out on a call.

The hours are long; volunteers come home tired and dirty. The day doesn鈥檛 end after the fight. 鈥淚 used to spend hours collating the data 鈥� location, territory covered, number of people involved, type of vegetation burned, resources used. Every detail needs to be recorded. In the meantime, I鈥檇 be doing my laundry and preparing my equipment for the next day,鈥� says Gibson, describing his daily tasks.

Data Based

When it comes to data, though, things have gotten better. A dedicated team at 麻豆原创 Brazil developed a geo-referencing, image recording, and real-time data platform that鈥檚 helping Brigada Carcar谩 fight forest fires, rescue bees, and plant trees in a broad reforestation program.

鈥淭he platform helped us modernize our entire service structure and enables us to generate the essential data for monitoring and analyzing occurrences in real-time,鈥� says Marcio Amorim, co-founder of the non-profit organization dedicated to protecting people, wildlife, and nature.

鈥淲e鈥檙e experiencing a completely new reality thanks to the technology. Previously, we relied totally on the manual input of data, which led to errors and was not providing the visibility needed for preventive action. We were using outdated maps. Now, we鈥檙e tracking and tracing everything using GPS coordinates on our mobile devices. We can capture images of the damage, measure the impacted territory, and identify the species and number of animals killed and wounded.鈥�

Based on 麻豆原创 Business Technology Platform (麻豆原创 BTP) and , the application enables Brigada Carcar谩 to achieve three goals:

• Prevent forest fires through improved monitoring capabilities and relevant data analysis.
• Salvage and reestablish apiaries in partnership with Cresan, a local NGO dedicated to preserving and protecting the 130 species of native bees throughout the region.
• Revive and replant forests impacted by fires 鈥� tasks include analysis of charred lands and tree remnants and the management of nurseries for growing native species for reforestation.

Whereas some of the analytical tasks may have taken several days to complete, now they are done in a matter of minutes.

Future Focused

Pif Paf, a leading Brazilian producer of meat and poultry, and Grupo LPJ, the 麻豆原创 implementation partner that got the application up and running, were keen to help 麻豆原创 develop the application.

Like 麻豆原创, whose purpose is to run better and improve people鈥檚 lives, these companies are equally focused on improving life for people and the planet. Pif Paf has its own recipe for maintaining continuous sustenance in the world鈥檚 fifth largest country. A member of the Global Compact, with over 1,000 food products for national and international consumption, the company has been a leader in the humane handling of animals on farms and their journey to slaughter.

At the forefront of the fight against forest fires since 2014, Brigada Carcar谩 was called out a total of 310 times since 2020, playing a prominent role in protecting the region鈥檚 natural and cultural heritage.

鈥淭hanks to the 麻豆原创 application, we are much better prepared,鈥� says Gibson. 鈥淲e鈥檙e also able to exchange data and best practices with other parts of the country and even other countries like Portugal that are suffering from extreme conditions conducive to forest fires.鈥�

For nature and communities, whichever way you look at it, it鈥檚 a win-win for all.

It all began in 2015 with a cabinet decision by the German Federal Office of Administration. The IT landscape was to be consolidated and homogenized by a single IT service provider, the ITZBund.

The mission: shape the future digital transformation of the German federal government and its administration. The ITZBund operates 37,200 servers in its own data center and manages more than 100,000 end devices, consolidating disparate IT solutions across all German federal agencies.

Artificial Intelligence for the German Federal Office of Administration

The German government鈥檚 coalition agreement highlights AI鈥檚 importance in the coming years and names it one of the most disruptive technologies. The ITZBund worked with 麻豆原创 to create an AI platform on which the first AI projects can be implemented. Based on 麻豆原创 HANA and 麻豆原创 Data Intelligence, a modular and scalable AI platform was created, bringing together data provision, model development, and model application in a single solution. 鈥淔or the very first time we have now systematically introduced AI to the German Federal Office of Administration,鈥� says Holger Lehmann, management team leader in the ITZBund.

AI-supported methods can, for example, predict economic developments, analyze large volumes of data, and detect anomalies. AI capabilities can also uncover links and patterns in images and texts. There are numerous use cases in which AI aids specific federal agencies. Examples include automatic fraud detection, monitoring and controlling traffic jams, detecting storm damage in forests, and generating crisis alerts.

麻豆原创 Hit the Mark

鈥淎s the ITZBund, we do not develop basic technologies in house,鈥� explains Lehmann. 鈥淲e buy and operate marketable solutions and continually adapt them to the needs of our customers, the federal authorities. For many years we have been working intensively and productively with 麻豆原创.鈥� The project that the ITZBund and 麻豆原创 worked on got a lot of attention. The solution offered guaranteed data protection and IT security, which is of the utmost importance when selecting the right IT solution provider. 鈥淲e also deal with highly sensitive data and taxpayers鈥� money, among other things, and therefore we can鈥檛 afford any mishaps,鈥� says Lehmann. 鈥淭he technology has to be mature and meet our extremely stringent data protection requirements. Citizens need to trust that their data is always protected.鈥�

AI: Platform-as-a-Service

The ITZBund and 麻豆原创 joined forces and developed an AI reference architecture to be used later by various federal authorities for different projects. The experience gained from previous projects was considered when developing the platform as a service (PaaS).

The AI platform, hosted by the ITZBund data center, enables easy access for all federal authorities. The ITZBund will also take care of maintenance and support, and it plans to offer PaaS to all federal authorities who are interested in using AI.

Modular and Scalable AI Platform

鈥淚t is important for us to create a platform that we only have to invest in once but can deploy repeatedly for our customers,鈥� says Wiebke Bedenknecht, head of Unit Software Development. 鈥淲e want to create a kind of modular system that allows us to implement different technological requirements at a very high speed.鈥� The platform supports agile development and is scalable to accommodate even more applications.

Project Timeline

Nine months after the project kicked off, the AI platform was completely functional. The first agency to go live, the German Federal Central Tax Office (BZSt), can now use AI to analyze, link, and evaluate tax data as part of its 鈥淎nswer鈥� project. With the help of clustering and natural language processing (NLP), the intelligent system detects anomalies and correlations in tax data that would otherwise be almost impossible to catch on a case-by-case basis. And another customer is already in the starting blocks: the German Federal Ministry of Finance (BMF) is scheduled to connect to the AI platform and take advantage of its full range of capabilities.

Collaborating for Germany鈥檚 Digitalization

In the future, the ITZBund will continue to rely on partnerships with the private sector; the consolidation of the federal administration is not yet complete. 鈥淎s a public administration, we must have control and data sovereignty 鈥� but not do everything ourselves,鈥� says Lehmann. 鈥淚f we want digital sovereignty, we need powerful partners who will work with us in representing the interests of the German Federal Republic.鈥�

From 鈥淛eopardy!鈥� to hockey to infrastructure and supply chain, the sheer volume of data created each day has endless possibilities to help improve our lives.

Nearly 10 years ago, sports fans began feasting on new types of statistics made possible by 麻豆原创 HANA, an in-memory database, which could serve up those numbers in real time. The lightning-fast technology could scale to accommodate the millions of sports fans without crashing websites disappointing them.

In more recent years, the methods for collecting data have grown to include RFID tags, sensors, and photos. Today, are collected by sensors embedded in hockey pucks that can travel more than 100 mph and on player jerseys.

鈥淲e are now able to give fans a near-real-time experience, meaning under two seconds,鈥� said Daniel Beringer, 麻豆原创 global head of technology for global sponsorships.

Even the iconic U.S. television game show 鈥淛eopardy!鈥� is using similar technology to provide game stats that track how fast contestants click their hand buzzers, according to the Wall Street Journal.

麻豆原创’s Take

But entertainment is just the tip of the data iceberg.

鈥淪ensors are being applied in pretty much every industry right now, some more and some less, and all that data has to be processed, it has to be taken care of,鈥� Beringer said.

In supply chain management, sensors can be attached to goods to produce immediate feedback on their movements. Consumers use this common technology to track their packages, but more sophisticated version can be used to track movements, manufacturing inputs and finished products.

鈥淭hat’s obviously not the same speed as a hockey puck,鈥� he said. 鈥淏ut it goes in the same direction. There you could obviously take all that data in the supply chain and try to find optimization potential or just simply statistics, measuring the whole supply chain in a much, much better way.鈥�

In April 2021, data from sensors installed on a bridge in Norway alerted engineers of unusual movement from vibrations emanating from the nearly 80-year-old Stav氓 Bridge. Like so many older bridges worldwide, the concrete arch bridge was built for less than half the traffic volume and loads it now experiences. Thanks to the sensors, engineers were able to safely shut down the bridge and start repairs before a catastrophic failure occurred.

Sensors can collect and monitor data 鈥� including temperature, traffic, material and weather 鈥� that infrastructure is subjected to and additional technology can be used to analyze it and predict problems or maintenance requirements.

鈥淎ny anomalies can trigger a warning that a failure or even a catastrophic failure may be imminent,鈥� Beringer said. 鈥淚f you see it early enough, then you can better prioritize which bridge you repair or replace first and which ones have a longer lifespan.鈥�

Fashion and pharmaceuticals also are using similar technology to find out what dress will sell or where drugs are being shipped. The potential uses are as endless.

鈥淚t’s like a Pandora’s box,鈥� he said. 鈥淵ou open it, and then you don’t know where you really end up.鈥�

Contact:
Joellen Perry, Head of Global Public Relations, 麻豆原创
+1 (626) 265-0370, joellen.perry@sap.com, PST

Innovations are always top of mind for companies 鈥� especially 麻豆原创 customers. But you won’t find them musing future-minded technology trends such as quantum computing, neural interfaces, or nanotechnology. Instead, they are accomplishing extraordinary feats and delivering meaningful outcomes with existing technology and expertise.

Certainly, every business has a story of exceptional innovation to tell. And I am proud to share those of our customers 鈥� some of which were recognized by 聽in 2021 for making the world better with assistance from 麻豆原创 Services and Support offerings.

Enhancing Scale and Performance for Heavy Data Workloads

When under pressure to meet regulatory requirements, deliver higher margins, and improve customer experiences, companies must improve how they manage increasing volumes of data. But all too often, the limitation of an on-premise landscape does not allow the flexibility, agility, speed, and cost-effectiveness to meet that challenge.

For one of the 麻豆原创 Innovation Award winners, the answer was found in a proof of concept created through a joint effort between 麻豆原创 and Google Cloud.聽聽(PayPal), which adopted Google Cloud as its core IT partner, chose a combination of Google Cloud and 麻豆原创 S/4HANA for financial products subledger on a 96 TB scale-out configuration of 麻豆原创 HANA. The innovation leveraged Google Cloud’s expertise in building scalable, distributed systems and 麻豆原创’s relentless focus on delivering mission-critical business process automation.

Bringing the best of 麻豆原创 and Google Cloud engineering together, PayPal can benefit from groundbreaking capabilities with higher performance, lower costs, and more flexibility. The technology platform company now runs one of the world’s largest scale-out clusters of 麻豆原创 HANA. And in return, it accelerated query runtime by 40 times through parallelization, reduced its memory footprint by 78% with dynamic data-tiering techniques, and experienced 24 weeks of continuous operations with zero downtime.

Achieving Health Goals Through Process Standardization

During the COVID-19 pandemic, businesses were concerned with maintaining operational continuity and keeping pace with demand while ensuring a safe and healthy environment for their workforce. However, as one of our award finalists discovered, a complex IT infrastructure involving multiple disparate enterprise resource planning (ERP) systems prevented the ability to run as quickly as possible.

The European division of聽 addressed this issue by deploying cloud-based solutions to standardize processes and support localization requirements for different countries. With , , and 麻豆原创 development experts, the division consolidated 13 ERP systems into a single instance of 麻豆原创 S/4HANA Cloud and gained the agility to achieve meaningful change.

American Air Filter Company harmonized processes and gained a single view of the truth, providing more transparent and streamlined operations across all business areas. Additionally, its simplified IT infrastructure costs less to maintain and enables the business to take advantage of intelligent technologies to innovate new offerings.

Setting New Standards with Embedded Analytics

Every organization reaches a point where homegrown, mainframe-based business information systems must be replaced to enhance decision-making and enable higher standards for data governance, quality, and security. But the first step is not necessarily ripping out the legacy technology and implementing a completely new architecture, which in most cases can become too operationally disruptive and costly.

For 2021 finalist聽 (Penn State), expert guidance from 麻豆原创 Enterprise Support services was needed to help upskill its IT team and pave the way for cutting-edge embedded analytics. The university worked with 聽to build a strong foundation in analytics, including through remote, recorded individual and group webinars, to support its digital transformation journey.

Penn State relied on the聽 for 麻豆原创 Analytics solutions to help close any digital skills gaps. The organization engaged with experts, posting questions in value map forums and arranging collaborative sessions with peers. Plus, it used the 聽tool to help demonstrate and trial innovative data analytics and reporting tools, conduct scoping and sandboxing exercises, and create a proof of concept.

Relating training material to workflows and real project scenarios enabled Penn State’s employees to apply knowledge more readily and apply feedback as they adopted 麻豆原创 S/4HANA embedded analytics. And with access to experts who truly understand its challenges, Penn State’s administration staff now has the necessary skills to adapt and run embedded analytics, which will influence how it runs the university.

Transforming for Agility, Speed, and Success

During any significant organizational change such as a merger, acquisition, or spin-off, most companies find that their legacy landscape is too complex, lacking in technical depth, redundant, or costly to maintain.聽Another finalist,聽聽(HPE), is no stranger to this challenge.

When HPE’s parent company, the Hewlett-Packard Company, spun off in 2015, the business needed to simplify applications and processes enterprise-wide to fulfill the world’s growing need for cloud services and intelligent technology. HPE implemented a wide variety of solutions and services to create a solid foundation for the business and enhance IT with powerful next-generation technologies. The聽 program provided the guidance necessary to help validate, plan, execute, and test the design of its infrastructure.

As a result of its efforts with 麻豆原创, HPE reduced recommitments to orders after removing the legacy processes that had resulted in rescheduled jobs. The company improved on-time delivery by focusing on its partners and helping them improve their shipping performance. Today, 99.5% of HPE’s customer orders are delivered on time, up from 90% in the past.

Trailblazing the Future with Innovation

All these stories are exceptional examples of how 麻豆原创 customers are shaping their innovation effort to trailblaze a future of ongoing productivity and growth. And I am proud that my experts, who support 麻豆原创 Services and Support offerings, are playing a key role in our customers’ success.

Throughout the year, I hear our customers express their gratitude to my team of experts for helping them realize their potential as intelligent enterprises. Recently, I read a quote from 麻豆原创 Innovation Award finalist聽聽that I think best sums up the best of what we offer.

“Thanks to guidance from 麻豆原创 Services and Support and the Intelligent Enterprise Institute, we better understand the dependency of customer experience on our delivery processes,” said Sebastian McClintock, global director of Customer Experience at Delivery Hero. “Leveraging 麻豆原创 S/4HANA, Experience Management solutions from 麻豆原创 and Qualtrics, and machine learning models, we now know how to improve data flows and best use our data to meet customers’ needs.”

Do You Have a Story to Tell?

Such change is hard work, and extraordinary results deserve to be told. That鈥檚 why we host聽麻豆原创 Innovation Awards every year. It allows us to celebrate organizations that are improving business processes, providing faster and more effective customer service, making a difference for current and future employees, and more.

And we invite all of you 鈥� especially if you selected services and support from 麻豆原创 as your partner or co-partner 鈥� to submit a nomination. The call for nominations to is open now, but only for a few more months. Share your story with us!

Oliver Huschke is vice president and global head of Marketing and Communications for Services and Support at 麻豆原创.

Forrester Research Inc., a leading global research and advisory firm, researched, analyzed and scored 15 vendors and named 麻豆原创 a Leader. The report analyzed and noted its 鈥渙utstanding support for transactions, queries, analytics, and search across hybrid and multi-cloud environments鈥�.鈥� The 26 scoring criteria employed by Forrester Research covered three categories: Current Offering, Strategy and Market Presence. 麻豆原创 scored five out of five in 17 of the 26 evaluation criteria.

The report states that 麻豆原创 鈥渓everages a mature in-memory platform to support any multimodel workload鈥� and 鈥渉as a solid vision that focuses on the distributed 麻豆原创 HANA multimodel data platform for unified data and analytics for any cloud, supporting all data and all workloads and leveraging advanced AI/ML and self-service capabilities.鈥�

The Forrester report points out that 鈥渞eference customers spoke highly about the performance, versatility, all-in-one integrated development environment, and platform flexibility.鈥� The report vendor profile concludes that 鈥溌槎乖� is a good fit for applications that need high-performance, low-latency access to multimodel data to support various workloads.鈥�

鈥淎s businesses continue evolving and adapting to market conditions, they are benefiting from 麻豆原创 HANA and 麻豆原创 HANA Cloud by harnessing its multimodel data types within a single database platform, helping guide their future to more predictable outcomes,鈥� said 麻豆原创 HANA Database & Analytics President Irfan Khan. 鈥淲e believe Forrester鈥檚 recognition of 麻豆原创 as a Leader in this evaluation is testament to our robust data solutions and the benefit we bring to our customers.鈥�

An integral part of , 麻豆原创 HANA and 麻豆原创 HANA Cloud allow businesses to leverage 麻豆原创鈥檚 single, unified multimodel database that stores, processes and analyzes geospatial, graph, JavaScript Object Notation (JSON) documents and more data types into one solution. Customers can access real-time advanced analytics and gain situational awareness by analyzing data in context, so they have the opportunity to respond to critical situations faster.

Learn more about and . To learn more about 麻豆原创鈥檚 ranking, and .

Visit the . Follow 麻豆原创 on Twitter at .

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As one of the world鈥檚 largest telecommunications companies, Vodafone Group connects more than 300 million people across the globe. And company leaders fully believe that tomorrow鈥檚 communications services will continue to transform our lives in powerful ways.

Vodafone is already preparing for this future by making significant changes 鈥� and it is starting from within.

Looking for Global Consistency

鈥淰odafone has been growing in recent years to strengthen its portfolio of services and expand into new geographies,鈥� says Ignacio Garcia, CIO of Corporate Information Systems at Vodafone Group. But, as Garcia explains, much of this growth has been through acquisitions, resulting in various system landscapes and often inconsistent business practices throughout the group of companies.

鈥淲e needed to operate as a single global organization and drive further innovation across the entire business,鈥� Garcia adds. 鈥淭o do that, we needed to run our company with a consistent, digital-first focus.鈥� This realization led to big changes at Vodafone.

The company migrated its complex and disparate enterprise resource planning (ERP) environment to a single digital core based on . 鈥淎nd we built on this solid foundation with 麻豆原创 SuccessFactors, 麻豆原创 Ariba, and 麻豆原创 Concur solutions,鈥� adds Holger Grewe, head of Corporate Transformation at Vodafone Group.

Grewe 鈥� who has played a key leadership role in this project 鈥� points out that Vodafone benefited from some strong relationships along the way. This included implementation support from Accenture, 麻豆原创 Services and Support, and customer success experts from 麻豆原创.

鈥淭his was a massive transformation, covering more than twenty countries,鈥� reports Grewe. 鈥淎nd 麻豆原创 was by our side throughout the journey, supporting us with a .鈥�

Driving Needed Change

The impact of the project on Vodafone鈥檚 operations has been huge.

鈥淲e now have one data model that is standard across the footprint,鈥� Grewe says. And Vodafone is simplifying the workplace for its more than 100,000 employees by digitizing business areas such as HR, travel and expense, and supply chain.

Garcia estimates that Vodafone has standardized more than 80% of its core business processes and boosted automation levels to over 60%. 鈥淎nd it鈥檚 not the endgame,鈥� remarks a smiling Garcia. 鈥淭his is just the beginning.鈥�

In addition, Garcia notes that new capabilities like and advanced analytics will help Vodafone develop the next generation of products and services.

Building a Digital Future at Vodafone Group

Innovation will be crucial as to achieve specific goals for improving lives.

By 2025, for example, the company wants to:

• Connect over 50 million people and their families to mobile money services
• Bring mobile to an additional 20 million women in Africa and Turkey
• Support 10 million young people in learning the digital skills needed to thrive in the digital economy
• Connect 150 million vehicles to

Vodafone is confident that today鈥檚 transformation will enable the company to build a digital future that works for everyone. 鈥淭hese changes are helping Vodafone work as one company,鈥� Grewe says, 鈥渟o people around the world will stay better connected.鈥�

To hear more from Ignacio Garcia and Holger Grewe about the changes at Vodafone Group, . Also check out these videos on Vodafone鈥檚 experience with , and solutions, as well as services.

For long-lasting success as a global player, Iren strives for seamless supply chain management processes, including a frictionless invoice processing experience for its suppliers and other stakeholders. In addition, a new 2019 law in Italy introduced mandatory electronic invoicing on national level, requiring a single source of truth for invoice activities.

In times when supply chain reliability is key, the project team aimed at providing suppliers with highest transparency. To do so, the innovation team focused on the following areas:

• Data management and consistency
• Efficient communication for seamless invoice processing
• Supplier relationship management with timely and transparent information flow

Exploring and Synthesizing the Needs of End Users

Following its , the Customer Innovation unit at 麻豆原创, which includes 麻豆原创 AppHaus and the Strategic Customer Engagements team, first tried to gain a deep understanding of Iren鈥檚 needs and challenges. While conducting an exploration workshop, multiple stakeholders working on Iren鈥檚 invoice processing analyzed the as-is situation and identified areas that offered opportunities for improvement. Based on the insights gained, the workshop participants identified a new communication interface with a specific focus on the invoicing processes to be the preferred solution to pursue. To get a thorough understanding of the process, the 麻豆原创 team conducted interviews with both Iren and its suppliers鈥� end users.

鈥淯sually I approach challenges in such a way that I have the solution directly in my mind,” said Alessandro Giussani, senior manager for Finance Accounting at Gruppo Iren.
“麻豆原创’s human-centered approach to innovation has taught me differently. The mindset change enabled us to analyze the problem from many different point of views, which ensured the most beneficial solution. The involvement of all relevant stakeholders from the beginning is something we will capitalize on in the future.鈥�

Exploration Workshop and Thorough User Research

During the user research, the team analyzed the process that was to be improved. It covers the following steps. First, before bills are being paid, the purchase and invoice processing workflow starts with the creation of a purchase order (PO) and the issuance of an invoice from Iren鈥檚 suppliers.Iren then inspects incoming goods or performed services and validates incoming invoices.

Sounds easy; however, challenges arise on a regular basis for example when POs are not assigned to the correct invoice and therefore cannot be paid. Suppliers got in touch with Iren via classic communication channels often without contacting the right Iren counterpart. The lack of transparency led to frustration on both sides.

Improving Invoice Processing with 麻豆原创 Business Technology Platform

Having the end users, different stakeholders and the process in mind, it quickly became clear that leveraging 麻豆原创 Business Technology Platform would solve the discussed challenges holistically. The platform is an integrated portfolio of solutions helping companies to connect processes and experiences. It enables enterprises to act with integrity and confidence and, ultimately, support much needed continuous business innovation.

Built on 麻豆原创 Integration Suite and the 麻豆原创 Extension Suite, a dedicated supplier portal for a transparent and easy exchange between Iren and its suppliers helps ensure a frictionless invoice-processing experience. The portal delivers a comprehensive overview of received POs and submitted invoices and their statuses. Users can gain deep insights about POs and invoices with the option to propose changes, such as change of IBAN number.

And the project team did not stop here. As the icing on the cake, a new chatbot powered by 麻豆原创 Conversational AI was developed to become an independent first-level interaction channel.

鈥淭he project conducted with 麻豆原创 delivered promising and convincing results,” confirmed Laura Molino, information systems, ERP, and HR solutions manager at Iren SpA. “This only constitutes the starting point of our journey with 麻豆原创 Business Technology Platform. Along with the PoC, we started experimenting with 麻豆原创 Analytics Cloud and are eager to leverage innovative methodologies to maximize productiveness.鈥�

Bringing Purchase and Supplier Experience to a New Level

With 麻豆原创 HANA providing real-time data, the supplier portal turns into a single source of truth for both Iren鈥檚 and its suppliers鈥� accountants. The solution reduces supplier complaints due to a higher transparency and improved autonomy in problem solving. A smoother and more targeted communication between suppliers and Iren leads to fewer delayed payments. Finally, it fulfills the requirements of Italy鈥檚 latest e-invoicing regulations.

With this new supplier portal, Iren takes an important step toward the Intelligent Enterprise. The solution is built to drive continuous business innovation. Iren can, from now on, benefit from 麻豆原创 Business Technology Platform for future innovation opportunities.

In his new role, Khan will be responsible for the global development, product and solution management of the company鈥檚 entire database, data management and analytics portfolio. He will focus on ensuring that 麻豆原创 continues to innovate and lead in the database and analytics space, powering 麻豆原创 Business Technology Platform (麻豆原创 BTP), to help customers turn data into actionable business insights. 麻豆原创 BTP includes 麻豆原创 HANA, the 麻豆原创 HANA Cloud data platform, and the 麻豆原创 Data Intelligence, 麻豆原创 Analytics Cloud and 麻豆原创 Data Warehouse Cloud solutions, as well as application development and integration and intelligent technologies. Khan will report to Juergen Mueller, chief technology officer and member of the 麻豆原创 Executive Board.

鈥淚rfan brings a rare blend of go-to-market and product development expertise to the role,鈥� Mueller said. 鈥淗is unique perspective of customers and partners will be a tremendous asset to the continuous development of the 麻豆原创 HANA database and analytics offerings. His two-plus decades of domain experience will support our customers in achieving their business objectives, no matter how far they are in their digital transformation journey.鈥�

As president of 麻豆原创鈥檚 Platform and Technologies business, Khan led global sales and go-to-market (GTM) for 麻豆原创鈥檚 database, data management and analytics assets. Over the past decade, Khan has held various senior executive positions across GTM functions, including global head of 麻豆原创鈥檚 Database and Data Management organization and chief technology officer for 麻豆原创鈥檚 global field organization. Khan joined 麻豆原创 in 2010 via 麻豆原创’s acquisition of Sybase, where he was chief technology officer.

Read more about Khan鈥檚 experience and role .

Visit the . Follow 麻豆原创 on Twitter at .

Media Contact:
Scott Malinowski, +1 (781) 852-3822, scott.malinowski@sap.com, ET
麻豆原创 麻豆原创 Room; press@sap.com

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渇orecast,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減lan,鈥� 鈥減roject,鈥� 鈥減redict,鈥� 鈥渟hould鈥� and 鈥渨ill鈥� and similar expressions as they relate to 麻豆原创 are intended to identify such forward-looking statements. 麻豆原创 undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect 麻豆原创’s future financial results are discussed more fully in 麻豆原创’s filings with the U.S. Securities and Exchange Commission (“SEC”), including 麻豆原创’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
漏 2021 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

Sometimes, there is no way to learn from the past. The historical shifts experienced throughout 2020 have certainly proven this fact. But instead of sitting idle, businesses have confronted every unique challenge by thinking differently about the world around them.

From work-from-home arrangements to increased process automation, every adjustment has helped companies realize that how work gets done is more important than where their people carry it out. For example, within the , we quickly shifted to off-site delivery of our offerings. This innovation, shaped and continuously fine-tuned over the past 25 years, allowed us to help businesses in every industry navigate through the contours of their economic condition while keeping the lights on and seizing the moment to transform.

As I reflect on this whirlwind that was 2020, I am amazed at how our customers handled an array of changes by responding quickly, recovering resiliently, and reimagining their business confidently. And, those that relied on our outcome-based services to open new doors to expert knowledge and accelerate innovation achieved meaningful outcomes that position them well for the future.

But don鈥檛 take my word for it. Here is a recent snapshot of how our customers are turning these extraordinary times into unparalleled opportunities.

Shaping Business Units Into Economic Catalysts

To support a well-admired portfolio of brands containing Calvin Klein, Tommy Hilfiger, Van Heusen, and IZOD, the fashion powerhouse聽聽wanted to harmonize its retail and fashion business units while optimizing manufacturing and wholesale functions. This strategy required a modern, intelligent platform that was designed explicitly for the industry.

PVH Corp. achieved that goal by migrating its legacy enterprise resource planning (ERP) system to the聽聽solution for fashion and vertical business. With a premium-level partnership from聽, the overall implementation project was smooth and safeguarded with on-site and off-site pre- and post-launch checks. The services also helped the company roll out the latest standard functionalities of the intelligent ERP 鈥� including a successful cutover in Hong Kong and Macau (China) without customizing interfaces and experiences.

Saving Valuable Resources by Managing Data Better

聽is one of the world’s largest food companies, nourishing people in 150 countries across five continents with a portfolio of over 30 brands. Such a feat requires continuous innovation and process improvement, a stable IT system, and a reliable analytics environment.

To acquire this foundation for better data processing and analysis, BRF implemented聽聽and the 麻豆原创 Business Warehouse application on 麻豆原创 HANA with assistance from 麻豆原创 MaxAttention and other 麻豆原创 services. This approach enabled the company to define a solid deployment plan and an aging-data strategy, which included removing 1.9 terabytes of data from a “hot layer” of memory without deleting information.

Engineering the User Experience with Greater Efficiency

聽(HPE) sought to remove costly and ineffective work processes quickly and efficiently across the enterprise to accomplish more with . But at the same time, the company needed to strengthen the overall quality of its customers’ user experiences.

HPE found the answer to this dilemma by leveraging a聽business operations self-healing service聽delivered through 麻豆原创 MaxAttention. This choice allowed the company to simplify its IT processes and implement new technology with a successful 100% off-site delivery. IT issues are now automatically resolved to support across its technology landscape, enabling a customer experience that offers intelligent, near-seamless, and effortless interactions.

Easing Commutes for More Than 40,000 People

Facing significant growth in its resident and worker population, the聽聽recognized the necessity of extending its infrastructure with forward-looking investments. One of these projects was easing traffic congestion and resulting environmental impacts with smart mobility technology that better manages parking, encourages car sharing, and makes public transport more convenient.

Collaborating with Deloitte, BMW, and聽聽from 麻豆原创, the Swiss city’s public services team developed a proof of concept based on聽. The use of existing solutions, best practices, and current knowledge from BMW and 麻豆原创 portfolios accelerated the development of a high-quality, interoperable smart-mobility platform designed to provide e-car, car-sharing, and digital valet parking services.

Transporting Millions of Passengers with Data-Driven Insights

聽(ZSSK) is committed to improving the quality of life for people in regional areas through sustainable mobility. But the railway transport company needed to communicate that message better throughout Slovakia with marketing campaigns that attract more passengers.

ZSSK sought the expertise of JUST IT Solutions s.r.o. and the聽聽team to modernize its software landscape to set the foundation for data-driven decision-making. Both 麻豆原创 and the partner consulted on the solution architecture design and overall project management of the implementation of 麻豆原创 S/4HANA. After a smooth go-live of 麻豆原创 S/4HANA and the聽聽solution, the company now carries out targeted marketing tactics with more accurate customer segmentation and timely access to critical business and financial indicators.

Serving the Energy Needs of 3 Million Households聽

With a mission in supplying clean and safe energy in Korean households,聽聽is committed to laying the groundwork for continued sustainable growth. But first, the liquified natural gas distributor needed to transition from an aging on-premise landscape to a modern cloud platform.

罢丑谤辞耻驳丑听迟丑别 聽services, Samchully was given direct access to a dedicated technical quality manager who supported the firm’s move to 麻豆原创 Business Suite powered by 麻豆原创 HANA on聽. Proactive support and advice before and during the go-live provided a clear path to cloud readiness and supported migration rehearsal tests in collaboration with a team of 麻豆原创 experts across different time zones. Afterward, practical follow-up support further optimized the implementation to help ensure the platform was fully scalable, secure, and reliable, and reducing IT costs and complexity.

Responding Faster to Help Customers Overcome Challenges

Mining contractor聽 wanted to meet customer demand better by increasing operational visibility and agility. The company turned to our services organization for help, using the聽聽plan and safeguard service package for 麻豆原创 S/4HANA Cloud and the聽听蹿辞谤 from 麻豆原创. Also, our partners Deloitte Australia and Full Circle Partners gave expertise to help ensure a smooth transition.

By establishing a unified business operations platform, the company now has a single source of truth across all its markets. Furthermore, it can support advanced technologies, inspiring further innovation of processes and customer services.

Fundamental Lessons from 2020: The Power of Ingenuity and Intelligence

Without question, 2020 has been quite a test for business leaders and their workforce. But as these customer stories show, many companies are surviving 鈥� even thriving 鈥� as they pivot toward simpler processes, optimized operations, faster response to demand, and more meaningful employee experiences.

Despite all the chaos and uncertainty, there are many reasons to celebrate. How else could we have known how innovative and intelligent our businesses could be? And just think, with everything we know now, how remarkable 2021 could be!

Stay in the conversation by following the 麻豆原创 Services and Support on , , , and .

Shane Paladin, president of Services at 麻豆原创.

鈥淭he flow of groceries, pharmaceuticals, and other essential goods is a stark reminder that transportation networks that bring those necessities to people are as vital as the goods themselves,鈥� noted last month. 鈥淭he industry has long been preparing for a future — in which freight demand will rise by nearly 40 percent over the next 20 years — investing in technology, streamlining operations, and modernizing services.鈥�

(CP) is ready for this future, having undergone a digital transformation that helps CP run its network spanning more than 13,000 miles of railroad across the U.S. and Canada — along with people, freight, and equipment.

A single source of truth across multiple systems offers CP .

鈥淩ailway is playing a mission-critical role in helping products move across North America,鈥� CP Chief Information Officer Mike Redeker said. 鈥淲e help the economy, not only moving the products, but we help people maintain their jobs, whether they鈥檙e at the ports, the trucking companies, [or] a Walmart or Target.鈥�

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helps CP do all of this faster and more efficiently than ever before.

When Trains Aren鈥檛 Your Only Fast and Stable Assets

鈥淚t鈥檚 very fast, I mean blindingly fast, where we had some processes that used to take five, six hours now take minutes,鈥� said Dean Stoffel, director of Program Management for 麻豆原创 Technical Services at CP. 鈥淭he stability that gave us, and the credibility with our end customers inside of CP, helped shift perspectives of us to more of a partner than a cost. It鈥檚 been a huge impact.鈥�

That鈥檚 because when a CP system is down, that outage delays the company鈥檚 trains, and longer delays cost the business more and more time and money. has helped dramatically reduce CP system downtime.

鈥淥ver the course of six years, we鈥檝e moved from about 1,200 hours down to between 15 and 60 hours on an annualized basis,鈥� Redeker said. 鈥淵ou can see the productivity improvement in the movement of trains and cost savings.鈥�

System outages at CP have gone from weekly ordeals to a blip every few weeks or months, according to Redeker and Stoffel. Outages longer than 30 minutes cause problems — while outages below that half-hour threshold have virtually no impact on the business.

鈥淏efore, we could have a system down for six, eight hours. Now a 10-minute or 20-minute interval is my max downtime for a hard crash,鈥� Stoffel said. 鈥淭hat means that even if we do have a high-severity issue on one of our systems, the outage is very short.鈥�

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That also means that IT has become an engine for growth.

Partner Ecosystem Moves CP Beyond IT

CP has moved beyond traditional IT roles, according to Redeker and Stoffel. They describe their team as a flexible support structure that enables growth and success throughout the company, from operations to sales to marketing and more.

鈥淯ptime is king, but that stability has given us the ability to deliver more to our business,鈥� Stoffel shared. 鈥淎s we made this journey on a more standardized 麻豆原创 HANA-based environment, we鈥檝e increased by seven-fold our delivery of new processes and technologies to the business; yet our stability has not decreased.鈥�

Delivering more to the business has been especially important during the COVID-19 pandemic, as more employees than ever work from home, according to Stoffel. And a rich partner ecosystem has also improved CP鈥檚 ROI:

• helped CP migrate to 麻豆原创 HANA, optimizing the platform
• , based on the Xeon processor, helps ensure much faster restart times when outages occur
• Cisco teamed with Intel for new memory and new processor technology

Together with 麻豆原创 HANA, these technologies help CP better manage memory and minimize downtime.

鈥淲hether it鈥檚 Intel, Cisco, or 麻豆原创, every one of these business partners are critical to our success. If any one of us fails, we all fail,鈥� Redeker said. 鈥淲e could not be where we are today — as an organization in a maturing IT shop — without the partnership from these vendors.鈥�

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That鈥檚 especially powerful in .

More Powerful Than A Locomotive

鈥淲e鈥檙e a 130-plus-year-old company, we鈥檝e got a lot of data out there,鈥� Stoffel said. 鈥淏ut when we migrated this, we had a 10-minute actual system outage — 10 minutes — to migrate more than six terabytes!鈥�

That “unheard of” number is indicative of the substantial efficiency and stability of 麻豆原创 HANA, according to Stoffel. Those qualities, in turn, save CP significant money on data storage, given the capabilities of the ecosystem鈥檚 software and hardware, and how well integrated they are.

鈥淲e have more [data] in one place, which means we don鈥檛 have to duplicate it as much,鈥� Stoffel said. 鈥淲e have more accurate information for our business users, and smaller systems take less time to come up. And fewer systems mean less total cost of ownership.鈥�

Keeping Us Connected

All of this helps CP continue to connect North America and the world, even as COVID-19 keeps road borders between the U.S. and Canada closed. This 21st-century railway continues to move goods between the two countries.

鈥淭he rail industry is considered an essential service in North America, and we鈥檙e able to cross the border into the U.S. and back on a regular basis,鈥� Redeker said. 鈥淲e鈥檙e able to do that freely, and we do it daily.鈥�

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Gartner evaluated 16 vendors and named 麻豆原创 a Leader based on its 鈥渁bility to execute鈥� and 鈥渃ompleteness of vision.鈥� In addition, 麻豆原创 ranked second highest across all four Use Cases in Gartner鈥檚 “.”**

According the report, 鈥淕artner defines the cloud database management system (DBMS) market as being that for products from vendors that supply fully provider-managed public or private cloud software systems that manage data in cloud storage.鈥� The report continues, 鈥淏y 2023, 75% of all databases will be on a cloud platform 鈥� a development that will drastically change the DBMS vendor landscape.鈥�

鈥淚t鈥檚 our mission to help customers achieve true data-to-value creation through a single, end-to-end technology layer approach that connects business processes, data and experiences across 麻豆原创 and non-麻豆原创 landscapes,鈥� said Bar茅 Said, head of database, 麻豆原创 HANA & Analytics, 麻豆原创. 鈥淥ur latest innovations, including 麻豆原创 HANA Cloud and 麻豆原创 Data Warehouse Cloud, bring data management and analytics closer together than ever before, so customers can make well-informed, timely, business-critical decisions based on rapidly changing market conditions.鈥�

Throughout the 10-year history of 麻豆原创 HANA and with more than 53,000 direct and indirect customers, 麻豆原创 has constructively built an expansive cloud-based data management and analytics product portfolio, which now serves as the cornerstone of . 麻豆原创 Business Technology Platform is comprised of, but not limited to, for database and data management. It includes the and solutions for analytics. For application development and integration it provides as well as such as the and services. 麻豆原创 offers customers choice and flexibility in their journeys to the cloud by supporting a variety of cloud infrastructure environments, including the public clouds of Alibaba Group, Amazon Web Services Inc., Microsoft Azure and Google Cloud Platform.

Access of the 2020 Gartner Magic Quadrant for Cloud Database Management Systems report here.

For more information, read 鈥�麻豆原创 Named a Leader in Cloud Database Management Systems,鈥� by Bar茅 Said.

Visit the . Follow 麻豆原创 on Twitter at .

Media Contact:
Scott Malinowski, +1 (781) 852-3822, scott.malinowski@sap.com, ET
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*Published 23 November 2020 by Donald Feinberg, Merv Adrian, Rick Greenwald, Adam Ronthal, and Henry Cook.
**Published 24 November 2020 by Merv Adrian, Donald Feinberg, Rick Greenwald, Adam Ronthal, and Henry Cook.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner鈥檚 research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渇orecast,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減lan,鈥� 鈥減roject,鈥� 鈥減redict,鈥� 鈥渟hould鈥� and 鈥渨ill鈥� and similar expressions as they relate to 麻豆原创 are intended to identify such forward-looking statements. 麻豆原创 undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect 麻豆原创’s future financial results are discussed more fully in 麻豆原创’s filings with the U.S. Securities and Exchange Commission (“SEC”), including 麻豆原创’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
漏 2020 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

Organizations are looking for more flexible solutions to manage their data assets and cloud solutions are, more often than not, part of the equation for new data management investments. However, for 麻豆原创 customers, it is about more than just where the data resides. It is first and foremost about how to derive business value from that data.

We are proud to share that Gartner has recognized 麻豆原创 as a Leader in the 2020 Magic Quadrant for Cloud Database Management Systems (DBMS) report. This is the first Gartner report to cover both operational and analytical database management requirements in the cloud. 麻豆原创 [HANA Cloud] was ranked second highest across all four of Gartner鈥檚 Use Cases for Critical Capabilities for Cloud Database Management Systems for Operational Use Cases: Traditional Transactions, Augmented Transactions, Stream/Event Processing, and Operational Intelligence.*

In our opinion, the Gartner report evaluates completeness of vision and ability to execute, where the cloud DBMS market is defined as a fully provider-managed public or private cloud software system that manages data in cloud storage. These management systems include specific optimization strategies designed for supporting traditional transactions and/or analytical processing covering one or more of the following seven use cases: Traditional Transactions, Augmented Transaction Processing, Data Warehouse, Logical Data Warehouse, Data Science Exploration/Deep Learning, Operational Intelligence, and Stream/Event Processing.

Devising a Data Management Strategy that Works for Businesses

Gone are the days when business functions could operate in silos and decision-makers could wait for days for the next business report. Customers need real-time updates across their operations to help them to respond to changing customer behaviors and disruption in their supply chains.

Ten years ago, we introduced , developed based on the bold new vision that our customers should be able to run analytics on live transactions. Answers should be instantly available and always up to date without the need to export data and run parallel systems to manage transactional workloads and operational reporting.

麻豆原创 has continued to build on that vision to account for the significant increase in data volume and variety and the proliferation of hybrid deployments. Making the transition to the cloud is at the forefront of our customers鈥� minds.

Gartner states that 鈥淏y 2022, 75% of all databases will be deployed or migrated to a cloud platform, with only 5% ever considered for repatriation to on-premises.鈥�** Moving to the cloud can help companies easily and cost-effectively scale to meet their needs.

However, the path to the cloud for many organizations is less clear. Some customers want to go to the cloud right away. Some still want or need to say on premise, and some are beginning to extend their on-premise solutions with hybrid scenarios.

We want to enable customers to move to the cloud at their own pace. The result of our focus on these trends and supporting our customers is an ecosystem of cloud-native offerings centered on , which provides a single gateway to all data, no matter where that data is stored. 麻豆原创 HANA and 麻豆原创 HANA Cloud are at the center of our intelligent enterprise vision and the foundation of (麻豆原创 BTP). Additionally, we have been working with our cloud line-of-business applications to support them in their , and the majority of them have completed their migration projects.

By positioning 麻豆原创 in the Leaders quadrant of the Magic Quadrant for Cloud DBMS report, we believe it highlights not only our track record, but also the steady adoption of 麻豆原创 HANA, the breadth of functionalities, cloud database presence, and infrastructure choices, which are all essential aspects of our goal of guiding customers on their journey to becoming intelligent enterprises.

Embracing Data Management in the Cloud to Achieve Business Outcomes

The breadth of functionality is essential to account for today鈥檚 complex data landscapes and the pivotal role that data has in every activity a company undertakes. Users may need to capture transactions, apply machine learning to incoming data streams, analyze diverse, distributed data in context, predict outcomes, and provide instant responses to users across various devices. 麻豆原创 has this covered.

To address our customers鈥� top data management priorities, we have complemented 麻豆原创 HANA and 麻豆原创 HANA Cloud with other solutions in 麻豆原创 BTP. For example, we know that shortening time to insight is essential for our customers, but this cannot be achieved at the expense of establishing trust in the data or complying with data privacy regulations. This is why our solutions are designed to empower business users within an IT-governed environment. is the innovative solution designed based on this vision.

麻豆原创鈥檚 cloud database presence and infrastructure are essential to helping our customers make the journey to the cloud at their own pace, as well as allowing them to benefit from the unique capabilities of 麻豆原创 HANA without being locked-in to a specific vendor with multi-cloud, hybrid, and various on-premise deployment options, including appliance, hyperconverged systems, virtual machines, and bare-metal installations from a large variety of vendors.

For more detailed information, read the .

Bar茅 Said is head of Database for 麻豆原创 HANA and Analytics at 麻豆原创.

* 24 November 2020 by Merv Adrian et al, Gartner.
**Gartner The Future of the DBMS Market is Cloud, June 2019, Donald Feinberg, Merv Adrian, Adam Ronthal
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner鈥檚 research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

At its factory near Hamburg, family-owned Steinbeis produces an annual 300,000 tons of office paper, magazine paper, and digital printing paper from recycled paper. It began the switch from using wood pulp to using 100 percent recovered paper as the raw material for its paper production back in 1976.

鈥淚t was a breakthrough innovation at the time,鈥� says Ulrich Feuersinger, managing director of Steinbeis Papier GmbH. 鈥淚n those days, paper manufacturers were focused more on obtaining low-cost raw materials than on what their environmental impact might be. But, as a sixth-generation family-owned company, we enjoy the advantage of not having to think in terms of quarterly results. When it comes to growing our company, we can take a longer-term perspective.鈥�

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Digital Transformation for Efficient IT

Today, Steinbeis is a leader in the sustainable, closed-loop manufacturing of recycled paper. As a midsize company, it faces fierce competition from larger rivals. 鈥淚n Scandinavia particularly, we鈥檙e up against competitors that source their raw materials from managed forests,鈥� Feuersinger explains. 鈥淲e have to be better and faster than them, which is why having efficient IT systems is key to our survival.鈥�

Three years ago, Steinbeis began expanding its digital transformation in production across the entire company. 鈥淚ndustry 4.0@Steinbeis Paper,鈥� a project supported by avato consulting ag and 麻豆原创, is the first major step on this journey.

鈥淲e’ve been using 麻豆原创 software in all the production processes at our paper factory for 20 years now,鈥� says Dr. Michael Hunold, head of New Processes at Steinbeis. 鈥淲e鈥檝e already achieved a high degree of digitalization and automation in production. But we realized that there was a lot of data we could only analyze in retrospect. That gave us the idea of having all that data analyzed automatically in the background.鈥� This is the focus of the Industry 4.0 solution Steinbeis is implementing across the board.

鈥淥ur aim from the start was to turn information into insight in seconds,鈥� Hunold says. 鈥淲e want to transform data into knowledge and use that knowledge to reap strategic and operational benefits. 麻豆原创 HANA is the solution that鈥檚 helping us achieve that aim.鈥�

In conjunction with its strategic partner for the initiative, avato, Steinbeis translated its ideas into use cases for specific applications and defined the technical set-up. 麻豆原创 HANA, with its broad functional portfolio and unique features, forms the core of the tailored solution avato delivered to Steinbeis to collect data from production, the manufacturing execution system (MES), and the 麻豆原创 ERP application and analyze it using state-of-the-art machine learning algorithms.

鈥淎vato implemented our queries in applications that capture the relevant data from 麻豆原创 HANA, prepare it, and deliver it to us as actionable insight,鈥� explains Hunold. What that means in practice is that every single second more than 25,000 sensors on the production line deliver data, which is then analyzed on the 麻豆原创 HANA platform in conjunction with data from the MES and 麻豆原创 ERP in near real time.

鈥淔rom the operational perspective, our aim is to supply paper with consistent quality features and to do so cost- and eco-efficiently,鈥� Hunold shares. 鈥淲e can only do that if our technical processes are stable at all times.鈥� For Steinbeis, this includes learning from the experience of past incidents in production.

鈥淭hanks to our fully digitalized production lines, we can monitor our processes automatically and at high speed,鈥� says Hunold. 鈥淪o we now have the technical capabilities to respond to incidents early and avoid production downtime.鈥� Incidents typically include unusual machine behavior, excessive energy or raw material consumption, and product quality issues.

鈥淥ur aim is to maximize machine availability because the information we receive in real time means that we can resolve incidents without losing precious time,鈥� he says.

麻豆原创 HANA: Informed Decisions in Real Time

Steinbeis has connected more than 25,000 sensors to its central database, 麻豆原创 HANA. The data these sensors deliver is organized and analyzed by avato鈥檚 Smart Data Framework. Combining the integrated functions in 麻豆原创 HANA for data management and analysis with powerful machine learning algorithms, the solution helps ensure that monitoring is seamless and entirely automated.

鈥溌槎乖� HANA is a super fast database 鈥� and that鈥檚 exactly what we, at Steinbeis, need,鈥� says Hunold. 鈥淲hen I run an analysis, I don鈥檛 want to have to wait hours for the results. If there are inconsistencies in product quality, for example, I need to know immediately.鈥�

鈥淲ith 麻豆原创 HANA at the heart of our Smart Data Framework, query response times on large volumes of data are typically less than one second,鈥� says Wolfgang Ries, managing director of avato consulting ag. 鈥淥ther key benefits of 麻豆原创 HANA are its extremely high data compression ratio and the fact that it supports both the traditional relational data model and graph data models in a single, integrated application. We map the asset structure, production processes, business processes, and so on in graph data models as digital copies 鈥� all in 麻豆原创 HANA, with just 256GB RAM.鈥�

Steinbeis is using the new platform not just for the applications in production, but also for innovative solutions throughout the company. Together with avato consulting, it has successfully implemented use cases in purchasing, materials management, and management accounting. Others are being planned.

鈥淭hanks to 麻豆原创 HANA, we can now complete our day-to-day tasks incredibly quickly,鈥� says Torben Link, head of Purchasing at Steinbeis. 鈥淏y digitally transforming our purchasing processes, we’re profiting from new possibilities that we simply never had before. We can perform mass data analyses and get genuinely actionable insight from them.鈥�

From chemicals to a magazine paper line, all the relevant data is now monitored and captured. 鈥淗aving a better overview of how much we鈥檙e spending 鈥� and where 鈥� allows us to devise new purchasing strategies,鈥� Link says. 鈥淲e can analyze how our suppliers are performing and adjust our negotiating stance accordingly, which saves us money.鈥�

Sustainable Business in Times of Crisis

Having digitalized processes means that the purchasing staff at Steinbeis can work from almost anywhere 鈥� an invaluable advantage in times of crisis. According to Link, 鈥淕oing digital has made us more resilient. When a crisis hits, we can continue focusing on our standard processes without neglecting others.鈥�

Earlier this year, the Steinbeis project won an 麻豆原创 Quality Award in the Innovation category.

Ramin Mirza, head of Platform Sales at 麻豆原创, describes the 鈥淚ndustry 4.0@Steinbeis Paper鈥� project as a stellar example of what the 麻豆原创 initiative #GiveDataPurpose is all about: 鈥淒ata is becoming an increasingly important asset for businesses. But at the end of the day, its value depends on how much there is of it, how it is used, and 鈥� naturally 鈥� its quality. #GiveDataPurpose encourages companies to look at how they can access the right data and information from a central repository in real time to make well-informed decisions faster. Steinbeis did just that, designing a digitalization strategy that will give it a vital edge over its competitors.鈥�

According to Steinbeis鈥� Managing Director Feuersinger, the circular economy is rapidly becoming a must in today鈥檚 society. 鈥淚t doesn鈥檛 just save energy and resources; it encourages people to think more carefully about how raw materials are used and consumed,鈥� he says.

His company鈥檚 raw material is recovered paper 鈥� not wood. 鈥淲e use significantly less energy and water to produce our paper than manufacturers of comparable paper made from fresh fibers. We reuse waste paper, so trees aren鈥檛 being felled directly for our products.鈥� Steinbeis also has much lower CO₂ emissions than its competitors.

The company has plans for further digitalization going forward and launched a Web shop in early 2020. 鈥淲e want our communication with customers to be digital in the future, too,鈥� Feuersinger says. 鈥淒irect communication is what our customers expect, and it鈥檚 also a way for us to open up new sales channels.鈥�

鈥淭he key to our strategy is this: all the data from our paper factory is now available on one technology platform rather than 鈥� as in the past 鈥� in two separate places, production and the 麻豆原创 world,鈥� Hunold explains. 鈥淥ur Industry 4.0 project and 麻豆原创 technology have given us the infrastructure we needed. We now want to use that infrastructure for any process in paper manufacturing, paper sales, and raw materials procurement. That鈥檚 the challenge we鈥檒l be tackling next.鈥�

.

According to Gartner, 鈥淭he data integration tools market is seeing renewed momentum driven by urgent requirements for hybrid/multicloud data management, augmented data integration and data fabric designs. This assessment of 20 vendors will help data and analytics leaders choose a best fit for their data integration needs.鈥�

鈥淒ata is the fuel of any digital business, and 麻豆原创鈥檚 mission is to help our customers achieve information excellence by delivering trusted, complete and relevant data,鈥� said Andreas Wesselmann, senior vice president, 麻豆原创 HANA & Analytics, Data Management & Platform at 麻豆原创. 鈥淲e believe that this latest recognition from Gartner shows that 麻豆原创 is enabling organizations to use our comprehensive data integration solutions as critical elements in becoming an intelligent enterprise.鈥�

麻豆原创鈥檚 data integration offerings include the solution, , and , along with integration capabilities of the . These offerings are part of and have a focus on delivering comprehensive integration.

Visit the . Follow 麻豆原创 on Twitter at .

Media Contact:
Julia Fargel, 麻豆原创, +1 (650) 276-8964, julia.fargel@sap.com, PT
麻豆原创 麻豆原创 Room; press@sap.com

*Gartner, Magic Quadrant for Data Quality Solutions, Published 18 August 2020 by Analysts Ehtisham Zaidi, Eric Thoo, Nick Heudecker, Sharat Menon, Robert Thanaraj. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner鈥檚 research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渇orecast,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減lan,鈥� 鈥減roject,鈥� 鈥減redict,鈥� 鈥渟hould鈥� and 鈥渨ill鈥� and similar expressions as they relate to 麻豆原创 are intended to identify such forward-looking statements. 麻豆原创 undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect 麻豆原创’s future financial results are discussed more fully in 麻豆原创’s filings with the U.S. Securities and Exchange Commission (“SEC”), including 麻豆原创’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
漏 2020 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

The system, called 鈥淐OVID-19 Real-Time Monitoring,鈥� allows the Moroccan Ministry of Health to have a full and up-to-date view of the number of cases across the country at any one time. It also gives a complete view of medicine stock levels in every hospital.

It was developed by ALGO, the first certified 麻豆原创 partner in Africa and an expert in creating packaged solutions using 麻豆原创 Digital Boardroom. Working for a healthcare service during a global health crisis, however, was a first.

https://youtu.be/_wctJi8PWX0

As 麻豆原创 director at ALGO, Naoual Hammane explains, 鈥淲hen the pandemic reached Morocco, there was no digital system in place to manage COVID-19 in hospitals. All personal [patient] information and data was collected in silos with no high-level coordination, resulting in huge delays.鈥�

鈥淥ur expertise lies in delivering 麻豆原创 Digital Boardroom, but we knew, with as the data source, it could be adapted to manage COVID-19 in real time, across the country,鈥� he adds.

Dr. Ahmed Rguig, director of the Centre of Epidemiology in Morocco, says, 鈥淢onitoring the system in China, we were aware that, as a country, they were managing the crisis with digital technology in place. We didn鈥檛 have a system like this; we managed in an archaic way with standard tools and systems. We were very aware that we had to put something in place that allowed us to manage the scale of the pandemic with professionalism and in real time.鈥�

On March 1, just two weeks after the first case of COVID-19 was recorded, ALGO鈥檚 COVID-19 Real-Time Monitoring system was up and running to help track the virus and keep on top of medicine stocks. The dual-solution system was developed and deployed by a team of 15 consultants, all working remotely, who used video and telephone calls to get the project over the line.

鈥淲e worked around the clock,鈥� Hammane adds. 鈥淭wo teams worked in 24-hour shifts to get the project delivered. I have been managing 麻豆原创 projects for 14 years and this is the first time ever a project has been managed virtually. We used video conferencing, telephone calls, sent videos by WhatsApp; the only time I saw anybody was when I met with the health minister and the director of the Centre of Epidemiology to set the system up and train them on how to use it.鈥�

How-to videos were then produced and shared with staff in hospitals across Morocco.

鈥淲e were committed to responding in a smart way,鈥� says Hammane. 鈥淏efore the system was in place, there was one lab testing and sending the results to the hospital and the Centre of Epidemiology. With this system, more labs are able to submit their tests. They鈥檙e all connected and their information can be distributed quickly. It鈥檚 much more effective.鈥�

鈥淚n terms of results, we can use this experience as something to be proud of. It demonstrates that we have succeeded in this crisis,鈥� says Dr. Rguig.

According to Gartner, 鈥淭he data quality solutions market continues to evolve and grow, fueled by desire for cost and operational efficiency. The solutions leverage augmented capabilities to deliver automation and insights. Data and analytics leaders should use this research to make the best choice for their organizations.鈥�

鈥淭raditional IT-driven data quality tools will no longer cut it for today鈥檚 organizations,鈥� said Andreas Wesselmann, senior vice president, 麻豆原创 HANA & Analytics, Data Management, for 麻豆原创. 鈥淚n order to stay competitive, companies need modern, intelligent and business-driven tools. The intelligent enterprise advocates for information trust, enabling companies to transform data into a reliable, ever-ready resource for business insight. We believe this recognition from Gartner shows that with our comprehensive data management solutions, 麻豆原创 is helping customers transform into truly intelligent enterprises.鈥�

麻豆原创鈥檚 portfolio of data management solutions, which is part of , helps customers manage data to glean meaningful insights for creating efficient business processes. Users can proactively govern data across the organization to ensure trustworthy information for smarter decision-making. Data quality solutions from 麻豆原创 help businesses discover, understand and manage multifaceted data. Companies can profile, cleanse, enrich and match customer, product, supplier, material and other data, driving more accurate, trustworthy and timely information.

Visit the . Follow 麻豆原创 on Twitter at .

Media Contact:
Julia Fargel, +1 (650) 276-8964, julia.fargel@sap.com, PT
麻豆原创 麻豆原创 Room; press@sap.com

*Gartner, Magic Quadrant for Data Quality Solutions, Published 27 July 2020 by Analysts Melody Chien and Ankush Jain. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner鈥檚 research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渇orecast,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減lan,鈥� 鈥減roject,鈥� 鈥減redict,鈥� 鈥渟hould鈥� and 鈥渨ill鈥� and similar expressions as they relate to 麻豆原创 are intended to identify such forward-looking statements. 麻豆原创 undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect 麻豆原创’s future financial results are discussed more fully in 麻豆原创’s filings with the U.S. Securities and Exchange Commission (“SEC”), including 麻豆原创’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
漏 2020 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

鈥淒ata really needs to be accurate, and it needs to be available in real time,鈥� Ferrara Vice President and CIO George Lesko told 麻豆原创 at the candy maker鈥檚 headquarters in downtown Chicago. 鈥� actually does all of that for us.鈥�

Ferrara uses the in-memory database from 麻豆原创 to significantly reduce its reporting times, from weeks down to minutes and often from minutes to seconds. The 112-year-old confectionary juggernaut drives innovation with speed, agility, and accuracy thanks to 麻豆原创 HANA — part of — as well as a comprehensive suite of applications, including 麻豆原创 ERP.

This technology enables an unprecedented partnership between Ferrara IT and business, . And it helps the company envision what鈥檚 possible with other technologies on the horizon.

The Right Stuff Right Away

Getting the right information to business users at the right time was the challenge solved by Ferrara Senior IT Director Mustafa Mustafa and his team. They sought new solutions after traditional technologies failed to provide the necessary agility and time-to-value.

鈥淔errara selected 麻豆原创 because of the unprecedented capabilities of 麻豆原创 HANA being in-memory, and the versatile capabilities of analytics from 麻豆原创 to enable us to have a variety of tools to really meet each individual鈥檚 unique needs,鈥� Mustafa said. 鈥淚t really took the information and put it at the fingertips of the business within seconds versus minutes.鈥�

麻豆原创 HANA has reduced Ferrara鈥檚 data storage footprint by 94 percent, compared to legacy database technology, according to Mustafa. And the first 麻豆原创 dashboard that Ferrara deployed saved the company $200,000 within the first 15 weeks. Plus, accurate real-time data enables Ferrara鈥檚 salespeople to actively engage with their customers and better meet their needs.

鈥淔errara鈥檚 differentiator by using 麻豆原创 HANA and analytics is enabling us to make real-time decisions [and] effectively execute upon our goals,鈥� Mustafa said. Looking forward, the company wants 鈥渆mbark on Big Data 鈥� applying machine learning and artificial intelligence, so there鈥檒l be other applications within the portfolio that we鈥檙e going to add to marry all those together.鈥�

Ferrara Fast, Inside and Out

鈥溾�楩errara Fast鈥� is at the core of our culture. We take pride in our agility and our ability to work together to solve problems,鈥� Ferrara Vice President of Sales Operations & Integration Patrick Degnan said. 鈥溌槎乖� technology adds tremendous value to our business. It allows us to combine data sets from different sources and view it in one common hierarchy and reporting structure.鈥�

This allows Ferrara to dive into the data, analyze and understand business trends, and solve problems 鈥� faster than ever, according to Degnan. This helps drive growth, both for Ferrara and the retailers that stock its candy.

鈥淲hen they come to us with quick fixes or quick opportunities, we鈥檙e able to collaborate and work together as a team to bring them solutions,鈥� Degnan said. 鈥淚t truly is a competitive advantage for us and it鈥檚 something that our retailers truly value as business partners.鈥�

Delight in Every Byte

鈥淭he 麻豆原创 HANA system gives us a data warehouse that allows us to pull data, not only from Ferrara鈥檚 麻豆原创 ERP system, but acquired companies as well,鈥� Gene King, senior manager of 麻豆原创 BI and App Development at Ferrara Candy Co., said. 鈥淥ur Ferrara business user cannot tell where the data is coming from 鈥� whether it be Ferrara鈥檚 own system or the acquired business鈥� system. It鈥檚 seamless to them.鈥�

And there is no overnight batch process, King stated. Transformation happens at query time.

鈥淚f there鈥檚 a logic issue, we adjust it,鈥� King said. 鈥淏oom! Immediately the user is getting the corrected results, no wait time, no outage.鈥�

Ferrara鈥檚 IT can respond right away to business issues and executives, according to King. Analytics that would have taken days now happen almost instantaneously. This, in turn, helps Ferrara鈥檚 business users better respond to their customers鈥� needs.

The Way Forward

鈥淚鈥檝e been doing this since the late 1980s [and this is] so much better than anything I鈥檝e used before,鈥� King said. 鈥淥ne thing I love about the 麻豆原创 HANA in-memory database is its total paradigm shift from what we used to do to provide analytics.鈥�

With its eye on the future, Ferrara has even developed its own custom applications using . In addition to accessing data, users add comments and contextual information and then save them to the database, according to King. No more sending emails to clarify a situation; just attach your comment to the data, and others can see the explanation right away.

鈥溌槎乖� HANA has allowed us to move on to look at machine learning, artificial intelligence, and predictive analytics,鈥� . 鈥淲e鈥檙e ready to move to that next step now.鈥�

Rising to the Challenge

鈥溌槎乖� makes a lot of investments in this type of challenge; they鈥檝e been a great partner for us,鈥� Ferrara CIO Lesko said . 鈥溌槎乖� HANA and analytics allows us to move quickly when it comes to analyzing the information and making decisions, and that鈥檚 really our biggest differentiator.鈥�

The speed, agility and accuracy of real-time in-memory analytics has also fostered the partnership between Ferrara鈥檚 IT professionals and their business colleagues, according to Lesko. 鈥淭hey see this as a something that delineates us from other IT teams that they鈥檝e worked with in other companies. It鈥檚 really helped us gain the credibility that we need to continue investing in other areas of IT.鈥�

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鈥淔errara is an innovative candy and sweet snack company, and we take that very seriously,鈥� Vice President and CIO George Lesko said shot at Ferrara鈥檚 new headquarters in the heart of Chicago. 鈥淲e require a lot of information when we鈥檙e making decisions about how to build our portfolio of brands, and how to grow those brands.鈥�

Part of building 鈥檚 portfolio depends on acquiring iconic brands, according to Lesko. No stranger to icons, the 112-year-old sweet maker is a Chicago institution, and its high-tech head office is in the equally iconic Old Post Office building, which still hosts vintage hardware from its parcel-processing past.

鈥淚t鈥檚 a historic building,鈥� Lesko said in a breakroom with a view of another Chicago icon: the . 鈥淲e鈥檙e happy to be part of its resurgence.鈥�

Ferrara is also part of a resurgence when it acquires a new brand.

鈥淲hen you acquire an iconic brand like SweeTARTS, for example, you want to be able to integrate that into your business as quickly as possible,鈥� Lesko said, a century-old mail chute spiraling in the corner behind him. 鈥淵ou want to get the consumer insights, the retail information, and the supply chain information all in one place so that the consumers don鈥檛 have to wait.鈥�

When You Need to Know Now

鈥淭he SweeTARTS brand is so valuable because it鈥檚 one that our consumers love,鈥� Patrick Degnan, vice president of Sales Operations and Integration at Ferrara Candy Co., said. 鈥淎nd its complimentary strength to our existing portfolio allows us to build on our long-term strategy.鈥�

Real-time access to data from new acquisitions helps Ferrara sales teams quickly start talks with retail customers about those brands, according to Degnan. Speaking knowledgably about all of Ferrara鈥檚 brands establishes trust, which is crucial to mutually beneficial relationships.

鈥淚n a prior acquisition, it took us over a year to have access to sales data. allowed us to do that within weeks,鈥� Degnan said. 鈥淚t gives our customers confidence in us; it shows that we understand the brands that we bought; and it allows us to make business decisions to drive overall profitability for us and them.鈥�

Access to real-time data is valuable to both Ferrara and its customers, according to Degnan. It pinpoints where problems might exist, enabling agile and timely fixes.

鈥淚f there are areas where [a brand] isn鈥檛 performing up to expectations, we can鈥檛 go weeks, months, and years without knowing that,鈥� Degnan said. 鈥淥ur retail partners find tremendous value in our ability to report in real time.鈥�

Seamless Reporting from Day One

鈥淭he differentiator is these tools have allowed us to acquire companies and, on day one of that acquisition, have seamless reporting of historical data from this company as well as … Ferrara鈥檚 own data coming in daily,鈥� Gene King, Ferrara鈥檚 senior manager for 麻豆原创 BI and App Development, said. 鈥淎nd it鈥檚 seamless to the end user.鈥�

Ferrara鈥檚 users enjoy one-stop-shopping for data from across the portfolio 鈥� enterprise resource planning (ERP), historical, transactional, and other types of data 鈥� even if they鈥檙e stored in different systems, according to King. End users cannot tell the difference because they use a single interface, which frees up their time to better track customers鈥� needs.

鈥淭he real benefit is incorporating acquired brands into the business that we already have and doing it quickly,鈥� Lesko said. 鈥淲e can鈥檛 ask our sales and marketing people to go to three or four different places to get information … particularly if we acquire a brand.鈥�

This unified approach to analytics means Ferrara needn鈥檛 鈥渨aste time鈥� retraining employees on disparate systems, according to Lesko. It also helps Ferrara move fast and make wise decisions quickly.

鈥淭he business users love us now because we can respond to issues immediately … we鈥檙e adding so much value so quickly,鈥� King said, standing in front of Ferrara鈥檚 massive branded latticework, which greets visitors as they enter the headquarters鈥� lobby. 鈥淚t also makes this immediate for executives; they don鈥檛 have to wait for groups to pull this stuff together.鈥�

Optimizing the Consumer Experience

鈥淲e鈥檙e using a lot of both internal and external resources to make decisions today,鈥� Ferrara Director of Insights and Analytics Daniel Hunt shared. 鈥淔or SweeTARTS in particular, we鈥檝e done a lot of research on 鈥� and we鈥檙e doing a lot of research currently.鈥�

This includes exploring new innovations and product segments for SweeTARTS, according to Hunt. He and his team also use to better understand what kinds of new campaign messages would resonate best with consumers, and to identify which new flavors have the most potential.

Hunt鈥檚 team also plans to track brand health in-house via Qualtrics.

鈥淭hat鈥檒l allow us to consistently measure our brands throughout the course of the year, and then load that data directly into our so we can use that, along with other longitudinal data,鈥� Hunt said. 鈥淲e get to start doing analytics on that data and also start to build dashboards to allow us to visualize it.鈥�

Ferrara has grown accustomed to using data from multiple sources to drive decision making, according to Hunt. This includes determining the best way to enter a new market, identifying unmet needs, finding market gaps, and more.

鈥淔or SweeTARTS in particular as a brand,鈥� Hunt said, 鈥渨e鈥檝e used XM to touch almost every major brand activity, from new innovation to communications.鈥�

When IT Moves at the Speed of Business

鈥淪weeTARTS is a strategic brand for us, and we were able to provide information literally on day one of that acquisition,鈥� Lesko said. 鈥淭he ability to move as quickly as our business is moving is really important to us.鈥�

Ferrara鈥檚 executive leadership team appreciated seeing all of their usual enterprise-wide metrics and key performance indicators (KPIs) in relatively the same format, according to Lesko.

鈥淲e were able to show information side-by-side with our other brands, [such as] Trolli and Black Forest 鈥� and it was in a format that everybody was used to,鈥� Lesko said, branded pillows with Nerds and other logos nestled on a sofa behind him. 鈥淎nd that was thanks to 麻豆原创 HANA.鈥�

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The current extraordinary circumstances and the uncertain outlook ahead are underlining the imperative to leverage the full power of integrated solutions designed to help businesses operate in the 鈥渘ew now.鈥�

Only enterprises that leverage these solutions will survive and thrive in fast-changing environments, react rapidly to new realities, and make bold decisions with insight-based confidence and integrity.

麻豆原创’s Business Technology Platform is a portfolio of integrated solutions that accelerate the transformation of data into business value. It includes database and data management, application development, integration, and analytics technologies that extend from premise to cloud.

This platform forms the foundation of a flexible enterprise strategy. In conjunction with 麻豆原创 and other applications, it provides the critical capabilities that drive resilience to the present turbulent conditions and powers agile innovation for the unpredictable environment ahead.

In response to customers鈥� needs at this time, we have designed three solution packages to help enterprises leverage the power of the Business Technology Platform and achieve the three core competencies of a modern and flexible enterprise: engagement, insight, and automation.

Engagement

Like many enterprises around the globe, 麻豆原创 has had to pivot to home working. We currently have 95 percent of our 100,000 people working at home, doing a brilliant job of keeping our 440,000 customers鈥� businesses running smoothly. They are able to do this not just because of our technology, but because they are committed to helping customers succeed.

One of the ways to maintain employee engagement at a time like this is to communicate well with people. Organizations need to show empathy to people鈥檚 situations and keep them well informed. Giving employees access to information on a self-service basis and personalized experience leaves them feeling confident to do their job.

Our is an employee communication app created using technology from 麻豆原创 and Qualtrics to provide employees with accurate real-time facts on COVID-19 as well as guidance on how to cope with the pandemic. The application enables users to collate information from trustworthy sources like the World Health Organization and combine it with specific country data, local government guidance, and their own company policies.

Users can input data about their personal situation to be guided to relevant advice. A conversational artificial intelligence (AI) chatbot makes access to the information intuitive and natural. Analytics allow the enterprise to monitor employee sentiment and manage engagement.

Zuellig Pharma got up and running with the app in just two weeks and are using it to provide essential information to their global workforce 24/7, helping them stay safe and productive.

Insight

The next core competence enterprises need is the ability to bring intelligent insight together for rapid response and forward planning. There are two building blocks of this capability: platform and apps.

There is no way an organization can react adequately to fast change if it has a bunch of loosely coupled line-of-business solutions built on different data models. The way to become an agile enterprise is to use modular apps on top of a global platform.

Cloud apps from 麻豆原创 adopt a single data model to power integrated business processes without the need for expensive third-party integration, and APIs enable partners to connect to non-麻豆原创 applications across hybrid landscapes. This is how an enterprise gets the real-time 360-degree insight it needs to make the right decisions.

One group for whom this is particularly challenging at present is retailers, which are currently struggling to reconfigure their business operations for a post-pandemic consumer paradigm.

This particular package uses the solutions within the Business Technology Platform along with a pre-packaged retail industry dashboard to help retailers harness all relevant information for insight-driven decision-making. It offers them a holistic view of their businesses and allows them to model the impact of further changes in operational constraints, supply chains, and consumer behaviour. Likewise, the solutions can be implemented for other businesses such as banks, real estate firms, and hospitality that are restructuring operations for business continuity.

In an even more critical use case, Parkland Hospital is using 麻豆原创 Analytics Cloud powered by 麻豆原创 HANA to provide true situational awareness to its ER department, giving real-time insight into patient volumes, bed utilization, and pod assignment.

Automation

Innovations with AI will soon be powering the automation of 60 percent of enterprise operational processes. Huge parts of the value chain can already be managed remotely, mitigating the impact of lockdowns.

AI is increasing the intelligence of operational processes by providing alerts and recommendations. One example is flagging up shortcomings in supply chains to COOs, or helping CFOs tweak their tactics in the light of real-time market insight.

Across all industries, AI-powered automation is freeing employees from low-value, repetitive tasks, empowering them to apply their skills to more interesting, higher-value work. Machine learning is helping organizations identify new trends in data so they can adapt and automate their business processes for maximum impact.

from 麻豆原创 can help to automate, enhance, and adapt business processes to changing demand. 麻豆原创 Intelligent Robotic Process Automation, 麻豆原创 Intelligent Business Process Management, and 麻豆原创 Conversational AI services together put digital process automation to work, freeing people to create innovative responses to these challenging times.

One public sector customer is using an intelligent bot from 麻豆原创 to process short-term allowance requests, which surged from 10,000 to 30,000 due to COVID-19. As a result, the company is processing cases 20-times faster than before. The solution has cut manual effort by up to 90 percent and it paid for itself within a month.

Success Together

麻豆原创鈥檚 Business Technology Platform is empowering organizations in all industries across the globe to reinvent themselves as flexible enterprises.

As Susan Ferrier, group executive for People and Culture at National Australia Bank, one of our customers, : 鈥淲e鈥檝e seen this whole crisis unfold across our complete footprint around the world and it鈥檚 really been a time for reinvention 鈥� of the way we work, the way we connect, and of how our business model works. We got 85 percent of our workforce working at home in two weeks and we鈥檝e had to stand up a new way of communicating with employees. We鈥檙e pushing the situation as an opportunity to upskill and reskill through digital learning, especially using the skills inventory that sits in [麻豆原创] SuccessFactors.鈥�

This is a powerful example of how enterprises using the Business Technology Platform can turn the world鈥檚 biggest challenges into our most significant opportunities.

Right now, we鈥檙e offering solution packages that help you leverage the power of 麻豆原创鈥檚 Business Technology Platform. Learn more about .

Irfan Khan is president of 麻豆原创 Platform & Technology.

麻豆原创鈥檚 Business Technology Platform enables developers and business users to access integrated, end-to-end services and tools to realize value along three critical areas of IT: data excellence, process integration and extensions. The announcement was made at the conference, being held online June 15鈥�19, 2020.

“Many customers I have spoken with have expressed the need for agility and quick time to value, made even more urgent by the COVID-19 pandemic,鈥� 麻豆原创 CTO and Executive Board member Juergen Mueller said. 鈥淭o achieve both, technology becomes even more important, and 麻豆原创 can help meet those challenges. We鈥檝e added significant enhancements to every major component of our Business Technology Platform to help customers across all industries overcome obstacles stemming from ubiquity of data, complexity of IT and business volatility.鈥�

Organizations such as in Dallas are using 麻豆原创鈥檚 Business Technology Platform combined with for experience management to perform analytics and to plan for sufficient patient capacity, a critical need during the COVID-19 crisis.

鈥淲e at Parkland are dedicated to the health and well-being of individuals and communities that we serve by setting the standard of excellence for public and academic healthcare systems,鈥� said Parkland Health and Hospital System鈥檚 chief data officer Scott Harrison. 鈥淥ur clinical staff utilizes electronic dashboards built with 麻豆原创鈥檚 Business Technology Platform for analytics and planning, and Qualtrics XM Platform for sentiment analysis. We understand that a fully integrated technology foundation is critical for the 240,000-plus emergency room patients we care for yearly, and for supporting our future growth and innovation.鈥�

The business unit Adhesive Technologies, the global market leader for adhesives, sealants and functional coatings, is building an app for its some 4,500 sales representatives based on 麻豆原创鈥檚 Business Technology Platform.

鈥淲e aim to create a modern and effective digital workplace environment, increasing speed and efficiency for sales activities and thus strengthening the experience of customers globally,鈥� said Sascha Latzberg, corporate director, Sales & Channel Excellence CRM at Henkel Adhesive Technologies. 鈥淥ur digital CRM platform enables us to be fast and flexible and increases the independence of sales representatives as they travel and work from home. With the help of 麻豆原创鈥檚 Business Technology Platform and our advanced analytics we can leverage CRM data for insights that help us create additional customer value.鈥�

Whether on premise, in the cloud, or in a hybrid landscape, 麻豆原创鈥檚 Business Technology Platform allows companies to:

• Manage diverse data stores in real time with
• Integrate and extend enterprise applications across any IT landscape using and
• Analyze data for better planning and decision-making with the and solutions
• Continuously innovate their businesses with new

Data Excellence

This year marks the 10-year anniversary of 麻豆原创 HANA, which now has more than 32,400 customers. The latest version, , is planned for delivery at the end of June. It will support hybrid scenarios with the 麻豆原创 HANA Cloud data platform and provide new capabilities, including the enhanced 麻豆原创 HANA native storage extension for simplifying data management and lowering total cost of ownership. According to 麻豆原创 HANA customers will realize a 679 percent average five-year return on investment. 麻豆原创 HANA Cloud provides a powerful data management and analytics foundation for innovation solutions such as 麻豆原创 Data Warehouse Cloud. It is now available on Amazon Web Services, in addition to Microsoft Azure, to provide greater flexibility and choice to customers moving to the cloud. 麻豆原创 plans to have an for early July.

and 麻豆原创 Analytics Cloud include an expansive lineup of packages consisting of end-to-end business scenarios that answer key business and technical questions for companies looking to quickly gain insights from data. includes business content centered on the retail industry. A rapidly growing ecosystem with hundreds of partners is expected to provide more prebuilt content and data connectors for 麻豆原创 Data Warehouse Cloud on .

To help business users and analysts more easily create understandable data models using business terms, the of 麻豆原创 Data Warehouse Cloud is planned for release in the early third-quarter 2020. 麻豆原创 Data Warehouse Cloud also will offer built-in and deeply integrated , allowing customers to select from a broad range of connectors for building highly scalable data integration processes to and from any data source.

To offer customers even more value and benefits, 麻豆原创 has been integrating more products and functions. 麻豆原创 Data Warehouse Cloud is more for a more unified data and analytics environment. This allows for a clear, accurate picture of all data for turning analytics into real business insight. The platform was on June 12, 2020, and is more tightly integrated with 麻豆原创 Analytics Cloud for an easier transition to the cloud. functionalities are further integrated in the latest update of 麻豆原创 Analytics Cloud for faster, more powerful planning, and is currently available for a .

Read how today鈥檚 intelligent enterprises, such as Geberit AG, Porsche AG and Idorsia Pharmaceuticals Ltd., plan to use the power of 麻豆原创 HANA Cloud, 麻豆原创 Data Warehouse Cloud, 麻豆原创 Analytics Cloud and 麻豆原创 Cloud Platform.

Integration

With of 麻豆原创 Cloud Platform Integration Suite, customers can benefit from value-based packaging and attractive pricing as well as simplified purchase and consumption of integration services. Customers can now sign up once to use all capabilities instead of going through licensing multiple services. This offers them the flexibility to consume a service within the suite on demand at any point in time with streamlined, message-based metering. Further, 麻豆原创 is delivering prebuilt between 麻豆原创 applications with standard messages at no additional charge.

Extension

with 麻豆原创 Cloud Platform Extension Suite and new will help customers adapt and extend their business processes on the fly and in real time to meet changing demands and increase efficiency. Business process experts can now manage workflows on live running processes such as for capital expenditure approvals by using dedicated tooling to discover, configure and run application extensions, all without help from an IT department. This results in faster time to value and lower implementation costs.

and 麻豆原创 recently announced that they have teamed up to create a joint cloud-based solution for the real estate industry. The solution is planned to be based on Honeywell Forge and 麻豆原创 Cloud Platform and aims to streamline operational and business data to drive greater efficiencies, improve company performance by gaining valuable business insights, and improve employee experience management through powerful sentiment data analysis. Read more details here.

Find, try and buy 麻豆原创 solutions online at and .

Download a copy of today鈥檚 .

Visit the 麻豆原创 News Center. Follow 麻豆原创 on Twitter at .

About 麻豆原创

As the Experience Company powered by the Intelligent Enterprise, 麻豆原创 is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world鈥檚 transaction revenue touches an 麻豆原创 system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers鈥� businesses into intelligent enterprises. 麻豆原创 helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want 鈥� without disruption. Our end-to-end suite of applications and services enables more than 440,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, 麻豆原创 helps the world run better and improve people鈥檚 lives. For more information, visit .

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Their power lies in having the right technology to complement their human strengths: their courage, their empathy, their passion to help.

For enterprises, it is a similar story. While the superpower of data will not give the gift of flight, it does enable organizations and individuals to do more, see more, and understand more 鈥� and ultimately have a greater impact than ever before.

How do you achieve a 鈥渄ata superpower鈥�? It starts with a holistic understanding of data value creation and the four key factors this requires.

The first one is the span of data, or how can you connect to the different data sources. The second one is the amount of data, or the ability to store and process large amounts of data. The third one is about the quality and semantics of the data, because low-quality data cannot provide high-quality insights and a strong definition of data is essential to allow everyone to use it. The fourth factor is analytics. Here it is about putting data to use and deriving the richness out of the insights so that people can use them to take decisions with confidence.

While each factor is important on its own, the true power comes from the way in which they amplify each other when aligned.

At 麻豆原创, we put this equation into practice with the database, data management, and analytics solutions in the .

Connecting to Data

Back in March, we announced聽. 麻豆原创 Data Intelligence is the company鈥檚 answer to the 鈥渟pan鈥� factor of the data value equation, enabling companies to bring together data orchestration, metadata management, and powerful data pipelines with advanced machine learning.

Release 3.0 of 麻豆原创 Data Intelligence completes the evolution of 麻豆原创 Data Hub to 麻豆原创 Data Intelligence. When release 3.0 is applied to installations of 麻豆原创 Data Hub, the product will be updated to 麻豆原创 Data Intelligence and all new capabilities will be included. There is no additional fee or migration required for 麻豆原创 Data Hub customers.

麻豆原创 was also recently positioned as a Leader in 鈥淭he Forrester Wave™: Enterprise Data Fabric, Q2 2020.鈥� The report notes that 鈥溌槎乖� enhances data management capabilities to support complex use cases and continues to extend its data management capabilities to deliver improved self-service and its integrated data fabric capabilities to support broader use cases.鈥�

As Andreas Wesselmann,聽senior vice president of 麻豆原创 HANA and Analytics, Data Management, at 麻豆原创, , we believe this recognition from Forrester validates the robustness of our data management solutions, and how we are enabling customers to better connect and extract value from their data. To find out more about all the latest innovations in this area, see聽What鈥檚 New with Next-Generation Data Management from 麻豆原创: Q1 & Q2 Update.

10 Years of Innovation with 麻豆原创 HANA

In the 10 years since it was first launched,聽聽with more than聽32,400 customers. Planned for release later this month, 麻豆原创 HANA 2.0 SPS05 continues this legacy with planned new capabilities that offer greater ease of use, foster more simplified IT landscapes, and support a lower total cost of ownership (TCO).

By extending location-based data capabilities, customers can discover unique business insights for more business scenarios鈥攆or a great example of this in action,聽. Additionally, 麻豆原创 plans to deliver usability improvements to backup and recovery and to security key management.

The innovation does not stop with the on-premise version of 麻豆原创 HANA.聽麻豆原创 HANA Cloud brings the speed and power of 麻豆原创 HANA to the cloud, combines it with Big Data scale and cloud elasticity. Federation technology in 麻豆原创 HANA Cloud creates a single gateway to all data and enables customers to gain real-time insights across distributed data landscapes. Existing on-premise customers can easily add 麻豆原创 HANA capacity in the cloud and turn their on-premise deployment into a hybrid database. Originally launched on Microsoft Azure, 麻豆原创 HANA Cloud is now also available on AWS, offering multi-cloud support to enable organizations to use the cloud vendor of their choice.

聽is a European leader specialized in manufacturing and supplying sanitary parts and related聽systems.聽Faced with the challenge of data sprawl and lacking a single access point to this data,聽.

Marius Reck, head of IT Business Support Applications at聽Geberit, explains how the solution has already had a significant impact: 鈥溌槎乖� HANA Cloud sets us up for the future. It solves a lot of issues and聽opens up聽many possibilities. We now have the flexibility in our cloud journey that we always wanted.”

New Deal for Business and IT with 麻豆原创 Data Warehouse Cloud

麻豆原创 HANA Cloud is also the foundation for聽. This end-to-end data management and decision-making solution has been designed for both enterprise IT and lines of business to manage and gain valuable insights from trusted data. It enables customers to integrate and harmonize data from different sources under a common semantic layer 鈥� a key capability for the modern reality of distributed and fast-evolving data landscapes.

滨苍听,聽IT Project Management lead at Porsche,聽we spoke about the importance of creating 鈥渁 new deal鈥� between business and IT. With the Spaces concept of 麻豆原创 Data Warehouse Cloud, governance, security, and control no longer come at the expense of flexibility, speed, and self-service. Like virtual databases, the Spaces concept allows users to freely access and load additional data. From an administrative perspective, it can also be centrally managed, with control over aspects such as their creation and deletion and what data can be accessed.

Similarly, the business layer, which is planned for release in early third quarter 2020, offers business users the opportunity to add descriptions and information in natural language to data technical fields. Consequently, people who do not work with this data regularly聽are able to quickly grasp which information is stored in a data set.聽Biopharmaceutical company聽Idorsia聽wants to empower the various functions to model data and define聽business-driven聽KPIs; .

麻豆原创 also provides prebuilt business content as part of 麻豆原创 Data Warehouse Cloud to help companies achieve time to value faster. Customers can leverage the expertise from 麻豆原创 and聽聽to support them in the creation of content best-suited for their industry or line of business. The prebuilt content includes content for the retail industry that connects to the 麻豆原创 Consumer Sales Intelligence solution to analyze point-of-sale transactions, with additional industry content for finance to follow in the second half of the year.

Furthermore, starting in June 2020, 麻豆原创 expects to provide built-in and deeply integrated data flow functionality in 麻豆原创 Data Warehouse Cloud, based on embedded 麻豆原创 Data Intelligence technology. Customers can select from a broad range of data connectors to build highly scalable data integration processes. 麻豆原创 intends to make the functionality available in a restricted program for which interested customers can apply.

From Data Insights to Confident Decisions

Just as interconnectivity among 麻豆原创 Data Intelligence, 麻豆原创 HANA Cloud, and 麻豆原创 Data Warehouse Cloud is essential, so is the relationship in the last element of the data value chain: data usage and, with it, 麻豆原创 Analytics Cloud.

麻豆原创 Analytics Cloud users can now connect seamlessly to 麻豆原创 Data Warehouse Cloud, offering an聽end-to-end experience that allows customers to consolidate and govern all their data in one central place.

This tight integration comes with many benefits: 麻豆原创 Analytics Cloud users can take advantage of the business layer in 麻豆原创 Data Warehouse Cloud, as discussed above,聽and easily consume data models from 麻豆原创 Data Warehouse Cloud to support better and faster decision making.聽They can also now鈥痜ully leverage 麻豆原创 Data Warehouse Cloud metadata,鈥痵uch as level-based and parent-based hierarchies, geo maps, and time-based dimension for data exploration, story building, and analytical app design.

As Hartmann puts it: 鈥溌槎乖� Data Warehouse Cloud and 麻豆原创 Analytics Cloud are key tools helping our digital transformation strategy. Together, these two solutions work perfectly to help all stakeholders at Porsche get value from our data.鈥�

The innovation continues with the 麻豆原创 Analytics Cloud functionality, too. The new聽, for example, enables 麻豆原创 Analytics Cloud Excel power users to use the familiar Microsoft Excel front-end functions to get even more out of their analytics and planning capabilities in 麻豆原创 Analytics Cloud.

According to Brian Jones, head of Product, Microsoft Excel, 鈥溌槎乖� Analytics Cloud is one of the first major enterprise planning applications to have a seamless integration with Excel for web and desktop in the Office 365 Suite. This exciting partnership brings together the best of Excel and 麻豆原创 Analytics Cloud for customers.鈥�

Customers of 麻豆原创 Analytics Cloud will also be able to take advantage of tighter integration between planning and predictive functionality with the recently shipped wave 11 fast track鈥痳elease鈥痮f鈥槎乖� Analytics Cloud for planning.

This enhanced and deeper end-to-end integration of predictive analytics in planning enables customers to automate the generation of baseline planning forecasts based on historical actuals, and then later continuously monitor plan attainment with real-time, up-to-date predictions.

Find out more about this and the other announcements in the聽.

Your Data, Your Journey

One very important aspect of the data value chain is that it can be applied to all solutions, regardless of vendor or deployment models. We realize that every enterprise has its own unique system landscape and cloud strategy. The database, data management, and analytics solutions of the Business Technology Platform offer customers the flexibility to choose the deployment model of choice 鈥� be聽it on premise, in the cloud, or a combination of both. In this way, companies can move at their own pace to the cloud and maximize the value of their existing investments.

I have already mentioned the latest on-premise release SPS05 of 麻豆原创 HANA as well as 麻豆原创 Data Intelligence 3.0, and this pattern continues across our portfolio.聽Enterprises can extend their on-premise 麻豆原创 data warehousing solutions into the cloud with dedicated and聽. Similarly, with the聽, we are both enhancing the on-premise mission-critical enterprise reporting functionality and strengthening its integration with 麻豆原创 Analytics Cloud.

The tight interconnectivity of these solutions is what allows us to realize the data value chain and make the superpower of data available to everyone. If you鈥檇 like to find out more about how you can tap into that power, explore the free trials at聽 and read today鈥檚聽press release from 麻豆原创PHIRE Now Converge.

Forrester Research Inc. researched, analyzed and scored 15 vendors and named 麻豆原创 a Leader. The report noted 麻豆原创鈥檚 enhanced data management capabilities to support complex use cases and its improved self-service capabilities. Vendors were evaluated and 麻豆原创 was named a Leader based on criteria in three categories: current offering, strategy, and market presence.

In the report, Forrester states that 鈥溌槎乖� customers like 麻豆原创鈥檚 general data management capabilities, in-memory platform, search and access, data integration, and technical support.鈥� 麻豆原创鈥檚 enterprise data fabric solution consists of capabilities from the including the 麻豆原创 Data Intelligence solution, 麻豆原创 HANA, 麻豆原创 HANA Cloud and 麻豆原创 Cloud Platform Integration Suite.

鈥淎t this time of unprecedented change, businesses acknowledge that the importance of achieving data excellence and relying on trusted information to find the right path forward has never been more important,鈥� said 麻豆原创鈥檚 Andreas Wesselmann, senior vice president, 麻豆原创 HANA & Analytics, Data Management. 鈥淭o help with this goal, we continue to innovate and bring improved data fabric capabilities to help our customers manage complex data environments with confidence and agility. We believe this recognition from Forrester validates the robustness of our end-to-end data management solutions, and how we鈥檙e enabling customers to better connect and extract value and insights from data.鈥�

麻豆原创 continues to bring to market to meet evolving customer needs. Key elements are 麻豆原创 Data Intelligence, 麻豆原创 HANA and 麻豆原创 HANA Cloud, with data virtualization capabilities. Part of the Business Technology Platform, 麻豆原创 Data Intelligence plays a key role in enabling customers to turn their data to value. The latest update to 麻豆原创 Data Intelligence is centered around delivering value from distributed data assets, increasing data literacy across the organization, helping customers rely on trusted data and operationalizing machine learning. 麻豆原创 Data Intelligence extends its integration, complex data orchestration, data pipelining, data catalog and machine learning services with enhanced connectivity, governance and pipeline modeling features to provide a robust data fabric. The latest release provides deployment freedom with a bring-your-own-license model for hyperscalers as well as on-premise and fully managed cloud service options.

Learn more about , or read more about the newest data management innovations and integrations from 麻豆原创.

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Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渇orecast,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減lan,鈥� 鈥減roject,鈥� 鈥減redict,鈥� 鈥渟hould鈥� and 鈥渨ill鈥� and similar expressions as they relate to 麻豆原创 are intended to identify such forward-looking statements. 麻豆原创 undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect 麻豆原创’s future financial results are discussed more fully in 麻豆原创’s filings with the U.S. Securities and Exchange Commission (“SEC”), including 麻豆原创’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
漏 2020 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

The recently published provides an overview of the strategy for the flagship product, but I would also like to share some of my thoughts on this here.

In the past, ERP systems were built during a time of stability; business strategy did not change as quickly as it does today, and market trends took longer to find their footing. This resulted in heavily customized, monolithic IT landscapes that no longer suit the rapidly changing business environment of today, nor can they keep up with future trends.

Whatever the size of a business, 麻豆原创 believes that organizations cannot solve today鈥檚 challenges with yesterday鈥檚 tools and processes. Businesses need an where agility is the key differentiator. With nearly 50 years of experience in ERP, 麻豆原创 is a trusted partner that recognizes the needs of its customers. By continuously evolving the ERP product line, we are meeting customer needs with solutions they can rely on to succeed as best-run businesses now and in the future.

Flexible, Predictive, Responsive

麻豆原创 S/4HANA was launched as a purpose-built product for its underlying in-memory database 麻豆原创 HANA. It is available in two flavors: a traditional on-premise solution and as a cloud software-as-a-service (SaaS) solution. 麻豆原创 S/4HANA enables critical business processes for finance, human resources (HR), manufacturing, and supply chain, to name a few.

麻豆原创 S/4HANA is changing the game regarding intelligent ERP. By leveraging advances in technology like predictive analytics and artificial intelligence (AI), 麻豆原创 S/4HANA helps businesses to be flexible, predictive, responsive, and adaptable to organizational growth. Because 麻豆原创 S/4HANA has intelligent technologies embedded, it provides data-driven insights that allow organizations to continue to run operations at their highest efficiency so they can allocate precious employee effort to more mission-critical tasks.聽This helps customers optimize their bottom line through increased automation while also helping grow the top-line by generating new data-driven insights and decisions.

By releasing many of the new 麻豆原创 S/4HANA innovations cloud-first, 麻豆原创 is helping ensure faster time to market for 麻豆原创 S/4HANA Cloud customers, with on-premise options following once a year. By providing real-time insights, real-time planning, forecasting, and simulation, as well as embedded analytics at every step, customers can reimagine and redefine processes with greater ease. They also benefit from enriching industry-specific capabilities and deep integration into other 麻豆原创 applications as well as open interfaces to integrate third-party applications for end-to-end business process support.

Sustainable, Viable

There is no doubt that the best-run businesses of tomorrow must run their operations efficiently and with highest flexibility in order to remain sustainable and viable. 麻豆原创 S/4HANA helps businesses to be responsive and responsible because it can simulate and understand the viability of new business models while also managing a company鈥檚 impact on the earth, communities, and ecosystems, as well as on the employees and customers it serves.

麻豆原创 S/4HANA is at the core of the company鈥檚 intelligent enterprise strategy. The integrated, industry-focused, and flexible intelligent ERP platform grows with a business and helps customers accelerate the deployment of new business models.

End-to-End Processes

Especially in the cloud, companies are looking for standardized services that cover end-to-end processes rather than individual capabilities. Our vision for 麻豆原创 S/4HANA Cloud is to provide a business-process-as-a-service (BPaaS) ERP platform with out-of-the-box integration into other 麻豆原创 solutions and open interfaces to third-party products.

Examples of our end-to-end processes include the recruit-to-retire scenario that provides a new simplified employee/employment integration in conjunction with 麻豆原创 SuccessFactors Employee Central, our travel-to-reimburse scenario that supports the payment of travel expenses, and the source-to-pay scenario, which integrates the processes for sourcing, guided buying (including lean services), and supplier collaboration using Ariba Network.

One Size Does Not Fit All

Through nearly 50 years鈥� experience in ERP, 麻豆原创 knows that businesses of different sizes have different requirements of their ERP solutions 鈥� one-size-fits-all is not a likely scenario for an ERP solution. A 10-person shop looks for something much different than a 200,0000-employee multinational conglomerate, and at 麻豆原创 we are in the unique position to be able to offer something to both of these businesses 鈥� and everything in between. While 麻豆原创 S/4HANA represents the core of our intelligent ERP offering, we provide additional solutions for small enterprises.

麻豆原创 S/4HANA is aimed at large and upper midsize customers with more complex organizational structures and industry requirements. Available both on premise and , 麻豆原创 S/4HANA is infused with intelligent technologies to automate processes and converges the world of analytics and transactions to drive unprecedented insights that help steer a company to achieve both operational excellence and top-line growth. 麻豆原创 S/4HANA Cloud is a SaaS offering fully managed by 麻豆原创. With predefined business process content and best practices that allow customers a high degree of standardization and fast time to value, it is a true SaaS solution that allows customers to consume the latest application innovations on a regular basis.

For small and (lower) midsize enterprises (SMEs), 麻豆原创 Business ByDesign is the available easy-to-use and fully integrated suite-in-a-box solution. While the business processes of SME customers do not differ much from those of large enterprise customers, they typically have less complex organizational structures, which means that an out-of-the-box solution can work well.

In short, 麻豆原创 is the provider that has coverage for a range of companies of all sizes. We can provide a solution that suits a customer鈥檚 needs and helps them grow into a successful, best-run, and sustainable business of tomorrow.

To find out more about 麻豆原创 S/4HANA, or .

Jan Gilg is president of 麻豆原创 S/4HANA.

With a full program of offerings, services, and tools, 麻豆原创 intends to be a trusted partner that will be there every step of the way and support customers through their transitions. While delivering on transparency and trust, 麻豆原创 is also instilling confidence in its customers to plan their digital transformations with minimum disruption to their current business processes.

Undergoing such a vast transformation is never easy, but 麻豆原创 is working to make it as efficient and seamless as possible for each customer. Each customer鈥檚 experience is unique, so it is key to offer them the necessary flexibility and time as they undertake projects at their respective paces.

Over the last few months, 麻豆原创 has taken several steps to do that 鈥� from announcing the extension of mainstream maintenance for 麻豆原创 Business Suite 7 for two more years to following up with several updates based on customer feedback and questions around contract conversion policy and maintenance strategy for existing on-premise solution landscapes. The various phases, and what they all mean for customers, are below.

Conveying Long-Term Mainstream Maintenance Commitments

Earlier this year, 麻豆原创 announced the extension of its maintenance commitment for 麻豆原创 S/4HANA until the end of 2040. Along with this promise, 麻豆原创 will also provide mainstream maintenance for core applications of 麻豆原创 Business Suite 7 software until the end of 2027, followed by optional extended maintenance until the end of 2030.

The decision to extend 麻豆原创 Business Suite 7 stemmed from customers鈥� desire for clarity on what the future holds for their individual transformation journeys. They were not merely looking for a technical migration, but also wanted to leverage the new capabilities of 麻豆原创 S/4HANA. Therefore, we wanted to give them the time to fully consider everything to its fullest potential.

Additionally, 麻豆原创 gave further clarification regarding the 麻豆原创 S/4HANA compatibility packs, for which availability is planned until end of 2025. The company has also given more clarity on the intent to provide alternative 麻豆原创 S/4HANA capabilities by 2023.

Thus, customers can migrate the compatibility packs toward the alternatives prior to 2025. It is a best practice to start with this as soon as alternatives become available rather than wait until the last alternative is provided.

Maintaining the Foundation for Successful Transition

A successful transition to a new enterprise resource planning (ERP) system cannot take place without a solid foundation. With the 麻豆原创 NetWeaver 7.5 platform providing the architecture for enterprise application integration, and the foundation on which 麻豆原创 Business Suite 7 is based, it was integral with that of 麻豆原创 Business Suite 7. As with 麻豆原创 Business Suite 7, mainstream maintenance for 麻豆原创 NetWeaver 7.5 is prolongated until the end of 2027, followed by an optional extended maintenance phase until the end of 2030. This extended maintenance phase comes for 麻豆原创 NetWeaver 7.5 at the same price and conditions as for 麻豆原创 Business Suite 7.

The 麻豆原创 NetWeaver stack builds on the foundation of operating systems and databases. Database platforms for 麻豆原创 NetWeaver and 麻豆原创 Business Suite 7 run on database platforms of 麻豆原创, such as 麻豆原创 HANA, 麻豆原创 ASE, or 麻豆原创 MaxDB, and on platforms offered by third-party vendors. 麻豆原创 will provide platform support for its own databases and work closely with partners to qualify new valid combinations for 麻豆原创 Business Suite 7 and 麻豆原创 NetWeaver.

In addition, the product and innovation strategies for 麻豆原创 BW/4HANA are now fully aligned with 麻豆原创 S/4HANA. As with 麻豆原创 S/4HANA, 麻豆原创 BW/4HANA will be maintained until end of 2040 through a sequence of releases.

Innovating Through Transition

While the move to 麻豆原创 S/4HANA is a key element to transforming into an intelligent enterprise, it is the innovation that can be realized through this that will truly allow customers to take advantage of what this new suite can offer to their businesses and, in turn, to their customers.

In order to provide customers more time to part ways with legacy systems that have been at the core of their operations for many years, 麻豆原创 announced a change to 麻豆原创 S/4HANA product conversion and 麻豆原创 S/4HANA contract conversion policy. This change grants customers executing an 麻豆原创 S/4HANA conversion dual use rights for both 麻豆原创 Business Suite 7 and 麻豆原创 S/4HANA until completion of their transition to 麻豆原创 S/4HANA. This dual usage right was previously limited to end of 2025.

Through this, customers will be able to continue to access all the solutions and tools within 麻豆原创 Business Suite 7 as they make the move to 麻豆原创 S/4HANA and will have more time to consider how to best convert their licensed products. 麻豆原创 is not only looking to offer customers valuable time, but also wants to provide them more options to allow for a successful adoption while they continue to take advantage of their past investments. This will allow customers to unlock the potential for innovation, transforming business processes through artificial intelligence-enabled automation and next-generation tools.

Customers that are operating during this time of uncertainty can maintain confidence with a trusted partner like 麻豆原创 that will support them along their transformation journeys as they navigate this changing business landscape.

Further guidance and information on these changes can be found on .

Essential business services from 麻豆原创 are specially selected to help customers manage their most important business processes by minimizing risk to drive continuity during uncertain times, such as the current COVID-19 global pandemic.

Designed to enhance off-site working environments and remote collaboration, these services constitute a proven, highly effective model enabling up to 100 percent off-site delivery, increased personal communication and consistent, seamless execution.

鈥淚t鈥檚 not where, but how our customers can execute their business strategies that is most important for success, which is why remote delivery has long been integrated in our approach and our products,鈥� said Shane Paladin, president, Services, 麻豆原创. 鈥淩emote working is taking place on a scale like never before, and essential business services from 麻豆原创, together with the dynamic off-site service delivery framework, are here to support customers throughout this changing environment and beyond.鈥�

Considered critical during the global pandemic, essential business services from 麻豆原创 encompass a wide range of functions, including the front and back office, supply chain, finance and essential operations. They provide support to businesses at every step of their processes. Service examples include:

• E-commerce performance assessment
• Inventory optimization
• Business technology platform solutions, such as building emergency aid apps
• Data analysis through the 麻豆原创 Analytics Cloud solution
• Integration of cloud solutions and broader business network

To further support essential business services and drive customer success, 麻豆原创 integrated its off-site service delivery framework. Remote delivery has been a significant part of 麻豆原创鈥檚 services for more than 25 years. In 2019 alone, 97 percent of projects included off-site delivery, resulting in 10 percent faster deployment of services using accelerators, artificial intelligence and machine learning. Off-site services delivery helps to reduce the carbon footprint of customers and 麻豆原创 by providing off-site delivery for more and more projects.

Delivered through the 麻豆原创 Activate methodology, off-site delivery benefits include:

• Collaboration tools for meetings, one-on-one discussions, workshops and more
• Readily available tools, such as the 麻豆原创 HANA application lifecycle management tool and templates and accelerators of the 麻豆原创 Activate methodology
• Step-by-step guidance and a wide selection of experts for support
• Ability to assess team morale, relationships and health and safety through daily calls and regular team surveys using Experience Management solutions from 麻豆原创

In supporting essential business services from 麻豆原创, the off-site service delivery framework can simplify and improve users鈥� journeys in any environment. The framework focuses on cohesion and connection, communication, governance, infrastructure and retooling. To learn more, visit .

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Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渇orecast,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減lan,鈥� 鈥減roject,鈥� 鈥減redict,鈥� 鈥渟hould鈥� and 鈥渨ill鈥� and similar expressions as they relate to 麻豆原创 are intended to identify such forward-looking statements. 麻豆原创 undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect 麻豆原创’s future financial results are discussed more fully in 麻豆原创’s filings with the U.S. Securities and Exchange Commission (“SEC”), including 麻豆原创’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
漏 2020 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

Forrester Research Inc. researched, analyzed and scored 12 retail planning providers and named 麻豆原创 a leader based on its omnichannel planning solutions, rating 麻豆原创 five out of five in criteria including execution road map, innovation road map, revenue and customers.

In the report Forrester states that 鈥溌槎乖粹�檚 patient investment in retail planning is paying off鈥�,鈥� noting that 鈥溌槎乖� offered above-par deployment options, application architecture, aggregate demand management, channel and store cluster marketing, customer segmentation, continuous planning, and next best action.鈥�

The analysis concluded that 鈥溌槎乖粹�檚 omnichannel planning suite appeals to international retailers with some expertise in 麻豆原创 HANA analytics and platform that are looking to capitalize on the clickstream, basket, and other data that 麻豆原创 collects in its 麻豆原创 Customer Activity Repository.鈥�

鈥淲e believe our positioning as a leader in Forrester鈥檚 Q1 2020 Retail Planning Report is a testament to our tireless dedication to constantly bringing our customers tools that will set them apart,鈥� 麻豆原创 Retail Business Unit Global Vice President Achim Schneider said. 鈥淲e鈥檙e pleased that our omnichannel聽planning聽suite provides聽many聽customers聽the opportunity to leverage trusted data and intelligent capabilities to聽improve financial performance while delivering聽on their brand promise聽to each one of their customers.鈥�

Download the .

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Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as 鈥渁nticipate,鈥� 鈥渂elieve,鈥� 鈥渆stimate,鈥� 鈥渆xpect,鈥� 鈥渇orecast,鈥� 鈥渋ntend,鈥� 鈥渕ay,鈥� 鈥減lan,鈥� 鈥減roject,鈥� 鈥減redict,鈥� 鈥渟hould鈥� and 鈥渨ill鈥� and similar expressions as they relate to 麻豆原创 are intended to identify such forward-looking statements. 麻豆原创 undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect 麻豆原创’s future financial results are discussed more fully in 麻豆原创’s filings with the U.S. Securities and Exchange Commission (“SEC”), including 麻豆原创’s most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
漏 2020 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

Relational databases on premise had been the backbone of enterprise systems, and some questioned whether the in-memory approach could really work when applied enterprise-wide to a company鈥檚 data assets. At that time, relational data lakes and the cloud were mostly a dream of the future.

I was very fortunate to gather customer feedback on 麻豆原创 HANA early on. While I was working on my PhD on new applications optimized for in-memory databases at the Hasso Plattner Institute (HPI), I had the opportunity to present one of the first 麻豆原创 HANA demos, a dunning app, developed at the HPI for 麻豆原创PHIRE in 2010. Just as it continues to be today, customer feedback was invaluable and helped us a lot in those early days.

Fast forward 10 years, and more than 32,000 customers are now benefiting from what has become the engine of the Intelligent Enterprise. Analysts have also consistently confirmed 麻豆原创鈥檚 database strategy: In 2019 麻豆原创 was positioned as a leader for the seventh consecutive year in the Gartner Magic Quadrant for Data Management Solutions for Analytics, and most recently was rated as a leader in the Forrester Wave for Data Management for Analytics.

The “complete fantasy” of 麻豆原创 HANA turned out to be a reality that severely disrupted the database market. And with its latest innovation — — 麻豆原创 HANA has become a fully fledged cloud solution that offers all the innovative capabilities that are unique to 麻豆原创 HANA, as a cloud service.

As 麻豆原创 Supervisory Board Chairman and 麻豆原创 Co-Founder Hasso Plattner , an in-memory database paved the way to do things that had previously been considered impossible.

The core features of 麻豆原创 HANA — its ability to process both analytical and transactional workloads, remove aggregates and secondary data structures, and harness the performance of in-memory computing — led Hasso to predict not just a revolution in the database market, but in applications too.

The architecture of 麻豆原创 HANA paved the way for an entirely new approach to building solutions.

Lasting Impact

In 2012, 麻豆原创 Business Warehouse was the first 麻豆原创 product to benefit from the in-memory performance, soon followed by an 麻豆原创 HANA-optimized 麻豆原创 Business Suite at the beginning of 2013. In 2015, 麻豆原创 launched the next-generation enterprise resource planning (ERP) system 麻豆原创 S/4HANA. Specifically designed to take full advantage of the benefits offered by 麻豆原创 HANA, 麻豆原创 S/4HANA enables much faster business processes, simplified data models, and the ability to analyze transactional data in real time.

The following year, 麻豆原创 BW/4HANA was launched and since then the number of products powered by 麻豆原创 HANA has continued to grow. The database now underpins , including 麻豆原创 SuccessFactors, 麻豆原创 Customer Experience, and 麻豆原创 Ariba solutions.

Since it completed the migration to 麻豆原创 HANA, 麻豆原创 SuccessFactors solutions have been able to hit a peak of 1 billion cloud transactions per day. 麻豆原创 Customer Experience solutions can import data 65-times faster than legacy databases. 麻豆原创 HANA, with its column orientation, allows for higher data compression ratios and helps to minimize data footprints. For example, the 麻豆原创 Customer Experience team achieved compression rates of up to 10-times with 麻豆原创 Sales Cloud. By moving to 麻豆原创 HANA, the 麻豆原创 Ariba team has been able to increase its key measure of overall cloud health number by 18 points (on a 100-point absolute scale) across the board.

麻豆原创 HANA also provides a development framework to build custom data-driven applications that use, for example, predictive analytics, data anonymization, and spatial services in real time, in the cloud, and on premise. The many 麻豆原创 Innovation Award entries submitted every year by our customers and partners offer some great examples.

For instance, this year鈥檚 winner in the Technology Disruptor category: Independent Big Data consultancy and 麻豆原创 partner Clariba created an app called “act路in | football.” This mobile-enabled sports performance repository and application uses in-memory 麻豆原创 HANA technology in the cloud — . The app brings together a variety of structured and unstructured data from numerous sources, including game-day statistics, sensors, medical history records, scouting reports, and on-pitch cameras. The result is a solution that gives players, coaches, and managers real-time performance feedback that enables them to take action, maximize impact, and win on the field.

Another customer that has benefited is , one of Europe鈥檚 largest university hospitals, renowned for its leadership in healthcare and research. When the hospital decided to expand the scope of its TBase database for digital patient records to other departments, it needed a robust solution to bring together disparate databases and meet the needs of the different specialist areas, while still guaranteeing the highest standards in patient data security.

Thanks to 麻豆原创 HANA, clinicians and researchers at 颁丑补谤颈迟茅 now work on a single shared, integrated, and much faster platform. According to 颁丑补谤颈迟茅 CIO Martin Peuker, 鈥淥ur data must be easy to capture, secure, and accessible for doctors, nurses, and patients. For the first time, this is now possible on our 麻豆原创 HANA platform with our developed solution, TBase@颁丑补谤颈迟茅.鈥�

Dawn of a New 麻豆原创 HANA Era in the Cloud

In the decade since 麻豆原创 HANA was first introduced, we have seen an explosion in the amount of data produced, the impact of digitalization, and the growth of cloud computing. Research firm IDC predicts that .

For the vast majority of our customers, the data they need to access to understand their business is no longer contained within the four walls of the enterprise. It is generated by everything from smart devices to social media. And while companies are really excited about the possibilities of digitalization and all this data, they are also struggling to exploit its full potential. Even though many organizations have access to petabytes of data, the majority can only use terabytes鈥� worth of information at most. They experience what we call a 鈥渄ata swamp.鈥�

Companies are struggling to manage their data value chain and to extract value from it. This includes the access to the data, the storage of data, its quality and consistency, as well as how it is used and consumed. In response, we have made it our mission to establish a new approach to database and data management. Our goal is to enable our customers to get the maximum value out of the data available to them. To do that, we鈥檙e taking the brilliance of 麻豆原创 HANA — the same speed, the same simplicity, and the same convenience — and transitioning it into this new context.

Last year, we announced the . It is not a new product, but a set of integrated solutions that accelerate the transformation of data into business value. It includes 麻豆原创 HANA and the most recent milestone in the evolution of 麻豆原创’s proud database history: . The Business Technology Platform also encompasses , , , and the 麻豆原创 portfolio of .

麻豆原创 HANA Cloud deals with any type of data, regardless of whether it is big or small, structured or unstructured. It provides one technology to store and process data at scale. Working with any data means going beyond main memory, so with 麻豆原创 HANA Cloud, we have a disk option, a data lake option, and it integrates directly with remote object stores — for example, from cloud infrastructure providers.

While the advantages of cloud computing are indisputable, we also recognize that our customers are at different stages of their digital transformation journeys. That鈥檚 why we have designed 麻豆原创 HANA Cloud to extend on-premise landscapes to the cloud while enabling our customers to continue to benefit from their existing investments and transition at their own pace. 麻豆原创 Data Warehouse Cloud is, for example, already running on 麻豆原创 HANA Cloud.

Ultimately, the combination of advanced virtualization capabilities and flexible data storage and process options provides companies with a single gateway to all their data. Once again, 麻豆原创 HANA is set to revolutionize the way organizations work by helping them understand their business better than ever before. Looking back on what has already been achieved in its first decade, we鈥檙e very excited to see the innovation that this next step in the 麻豆原创 HANA journey will fuel.

Juergen Mueller is chief technology officer and a member of the Executive Board of 麻豆原创 SE.

One way in which a company can innovate and scale its business is through digitalization, moving from a solely on-premise business to a cloud-based intelligent enterprise. To support companies, 麻豆原创 provides a fast and flexible path to the cloud, driving the implementation of innovative business processes. And the cloud extension policy from 麻豆原创 can help achieve this while allowing businesses to seamlessly move to the cloud at their own pace.

Whether to optimize human resources (HR) procedures, business-to-business transactions or other enterprise-wide processes, the cloud extension policy allows customers to move their on-premise processes onto a hybrid cloud solution. This offers customers the opportunity to flexibly adapt their landscape to changing business requirements. Benefits of this policy include optimization and automation of certain processes in order to become more efficient, the creation of data-driven insights to help improve business outcomes, and the acceleration of speed to value.

One 麻豆原创 customer, a large player in the Australian energy and natural resources industry, was able to undergo a digital transformation while optimizing costs by purchasing a cloud extension of 麻豆原创 Ariba software. This enabled the company to facilitate data-driven insights to make conscious purchase decisions and to optimize cost control as well as spend and risk management.

With the company鈥檚 move to the cloud, triggered by its quest for digitalization and innovation, some of its supplier relationship management (SRM) users were no longer needed. Therefore, by leveraging the cloud extension policy, it was able to terminate redundant SRM users and reallocate on-premise maintenance payments to the cloud. This process optimized its resource allocation to unlock value for its business. Additionally, the new hybrid solution was fully integrated between cloud and on-premise applications, offering seamless delivery and support as well as full control over the application landscape. Not only did the customer receive the opportunity to reduce its total cost of ownership, it can now access solutions from anywhere on any device, thereby getting the best of both worlds in its landscape.

With this integrated approach, customers gain the flexibility, choice, and efficiencies needed to innovate for growth across their entire business. See further recent examples of .

To take advantage of the cloud extension policy, the following requirements must be fulfilled:

• The cloud solution must be eligible for the hybrid cloud strategy. A .
• The terminated licenses must be in the scope of the extension policy. Typically, all on-premise licenses covered with 麻豆原创 Enterprise Support, 麻豆原创 Standard Support or 麻豆原创 Product Support for Large Enterprises are in scope.
• The transaction assumes an expanded investment with cloud solutions from 麻豆原创, given the substantial added value from this new hybrid scenario.

View the .

麻豆原创 offers the cloud extension model for public cloud solutions, and also provides a model for 麻豆原创 HANA Enterprise Cloud service subscriptions as well as the on-premise extension model. This allows customers to evolve their existing on-premise software with solutions from 麻豆原创 HANA Enterprise Cloud or other solutions from the on-premise 麻豆原创 portfolio. More .

Thomas Spandl is senior vice president and head of M-GTM at 麻豆原创.