While we have more exciting innovations to share, we鈥檝e dedicated this event to celebrating our customers鈥� achievements.

AI Meets CX: Personalized, Engaging Experiences

In a fast-paced market, delivering the right message at the right time is crucial. When AI meets CX, businesses can create personalized, engaging experiences at every touchpoint. But these seamless experiences require a blend of people, processes, and technology, supported by integrated data.

Intelligent Customer Journeys with Business AI

At 麻豆原创 CX LIVE in 2024, Christian Klein, CEO and member of the Executive Board of 麻豆原创 SE, emphasized the transformation of customer experience through business AI, moving from reactive to proactive engagement and AI-driven insights. Companies like the San Jose Sharks are leveraging AI to drive personalized experiences and exceptional customer value.

San Jose Sharks: MVP Experiences

The San Jose Sharks are embracing digitalization and AI to create MVP experiences throughout the customer journey. By integrating vast amounts of data from various sources such as hockey games, concerts, food, and merchandising, they form a holistic view of their customers. The Sharks鈥� use of 麻豆原创 CX solutions, including 麻豆原创 Emarsys Customer Engagement, 麻豆原创 Sales Cloud, 麻豆原创 CX AI Toolkit, 麻豆原创 Customer Data Platform, and 麻豆原创 Customer Data Cloud, significantly enhanced customer engagement. This strategic approach led to impressive results, with season membership renewal rates increasing to 87% and open rates soaring from 26% to 80%.

Online Metals: AI as a Game Changer

Greg Raece, president of Online Metals, believes that AI will revolutionize the company鈥檚 sales approach. With a diverse customer base ranging from hobbyists to Fortune 500 companies, Online Metals is constantly evolving to meet emerging trends and ensure customers receive the right materials quickly and hassle-free. Raece firmly believes that AI will change the way Online Metals sells to customers. To better engage customers and enhance its online merchandising and sales strategies, Online Metals has joined forces with 麻豆原创. Using 麻豆原创 Commerce Cloud and 麻豆原创 Emarsys Customer Enagement, it successfully increased conversions, average order value, and website traffic.

Unleash Potential with a Harmonized Suite

Captivating customer experiences require visibility into the back office, front office, and everywhere in between. Companies like Universal Destinations & Experiences benefit from the seamless integration of 麻豆原创 CX solutions with existing ERP systems, helping to enhance overall customer experience.

Universal Destinations & Experiences: Omnichannel Excellence

For Universal Destinations & Experiences, making people happy is priority number one.
When planning its new resort in Beijing, China, Universal wanted to focus on the full guest journey 鈥� before, during, and after their visit. It needed a scalable platform with true omnichannel capabilities to support its diverse business, including theme parks, food, and retail. By leveraging 麻豆原创 S/4HANA with 麻豆原创 Commerce Cloud, Universal is creating a seamless and immersive experience for millions of guests, allowing them to live out their movie dreams.

Nokia: Elevating Wireless Technology

Nokia, once known for its iconic phones, now leads in telecommunications innovation and is partnering with NASA to further advance wireless technology. To ensure efficiency and accuracy in delivering complex solutions, Nokia digitized its order management processes. By integrating 麻豆原创 S/4HANA with 麻豆原创 Commerce Cloud and 麻豆原创 Order Management Services, Nokia achieved faster deliveries, precise invoicing, and seamless billing, securing a competitive edge and driving ongoing success.

MACO Group: Efficient Sales Transformation

With thousands of global customers and 25,000 products associated with 40,000 components, door and window seller MACO Group has a wealth of data. The construction industry has been disrupted by global events, prompting MACO to digitize its operations for more efficient and effective sales. MACO鈥檚 transformation involved combining its 麻豆原创 S/4HANA and CRM capabilities with 麻豆原创 Sales Cloud, enabling it to move faster and with greater accuracy.

New Strategic Partnerships

麻豆原创 CX solutions continue to help add value and bring business AI to life through innovative collaboration and integration. At 麻豆原创 CX LIVE in 2024, we announced two new partnerships with Gainsight and ChannelEngine.

By integrating 麻豆原创 Sales Cloud with Gainsight, companies can unify data and intelligence for a comprehensive customer view and a seamless journey. With human-first AI capabilities, automation, and standardized workflows, Gainsight and 麻豆原创 customers can dedicate more time to clients and less to administrative tasks. Learn more.

The integration between ChannelEngine and 麻豆原创 Order Management Services can enable merchants to increase revenue and profitability by automating and optimizing third-party marketplace operations. 麻豆原创 users can now effortlessly activate over 950 new sales channels and expand into global markets. Learn more.

A Future-Ready CX with 麻豆原创

麻豆原创 customers are rapidly leveraging AI-powered solutions to create superior customer experiences, improve operational efficiency, and drive business growth. By integrating 麻豆原创 into their operations, they are driving innovation and achieving measurable success. 

Our approach is simple yet powerful: connected, insightful, adaptive, and industry-tailored. By prioritizing responsible innovation, especially in handling customer data and interactions, we can ensure our AI solutions are built on trust, privacy, ethics, and security. I鈥檓 proud that 麻豆原创 is integral to our customers鈥� achievements, and the 麻豆原创 CX team remains committed to delivering products and features that drive outcomes and delightful customer experiences.

I invite you to view the full 麻豆原创 CX LIVE in 2024 event and .

Ritu Bhargava is president and chief product officer for 麻豆原创 Industries and Customer Experience.

That is why 麻豆原创 is always developing new partnerships and integrations to continue providing value to CX customers. 

The integration between 麻豆原创 Order Management Services and ChannelEngine, a global leader in marketplace integration and management software, is the next step in this journey.

By leveraging 麻豆原创 Order Management Services, a central hub for unified customer transactions, and incorporating AI-enhanced integrations, ChannelEngine is enabling merchants to augment the order and inventory management process for third-party marketplace selling. This enables merchants to automate and optimize third-party marketplace operations, increasing their revenue and profitability. 

What does this mean for 麻豆原创 customers?

鈥淥ur direct integration allows 麻豆原创 Order Management Services users to seamlessly activate over 950 new sales channels and reach international markets,鈥� said Jorrit Steinz, CEO of ChannelEngine. 鈥淏y incorporating AI-driven automation into our platform, we鈥檝e taken a pivotal step toward simplifying global unified e-commerce. This collaboration enables merchants to harness the immense potential of third-party online marketplaces, driving efficiency and scaling opportunities while capitalizing on the built-in trust and vast customer base of these platforms.鈥� 

By having a centralized view of e-commerce operations across first- and third-party channels through reporting, analytics, and insights into sales performance and marketplace KPIs, merchants can target consumers with precision and drive customer loyalty. Additionally, this integration enables merchants to streamline their e-commerce operations, accelerate time-to-market, and participate in a broader range of marketplaces. 

Analysts also understand this need to align inventory management and marketplace connectivity due to an increasingly fragmented e-commerce environment.

鈥淭he fusion of order management technology with third-party marketplace integration solutions marks a strategic move for enterprises seeking to optimize operational efficiency and expand their market presence,鈥� explained Heather Hershey, Research Director for IDC. 鈥淭his approach enables businesses to manage complex sales channels while leveraging the advantages of AI-driven insights to better meet customer demands.鈥� 

The ChannelEngine marketplace integration platform , the online marketplace for 麻豆原创 and partner offerings.

Ritu Bhargava is president and chief product Officer of 麻豆原创 CX and Industries.

As a leader in customer success and product experience software, Gainsight enables 麻豆原创 customers to align sales and customer success efforts, delivering a seamless customer experience that boosts retention and drives revenue growth.

By integrating 麻豆原创 Sales Cloud and Gainsight Customer Success, organizations can orchestrate connected customer journeys, leverage AI-powered automation, standardize workflows, and enhance strategic account planning, among other benefits. 

This partnership seeks to redefine and enhance enterprise customer success strategies while reinforcing 麻豆原创鈥檚 commitment to intelligent CX.

To develop an effective customer program, organizations need the capability to integrate relevant data and intelligence. With a composable, plug-and-play framework approach in 麻豆原创 Sales Cloud, organizations can seamlessly access and integrate Gainsight data within the 麻豆原创 Sales Cloud solution, harmonized with the data and intelligence.  

What does this partnership mean from Gainsight鈥檚 perspective?

“Gainsight has helped more than 2,000 companies, including many of the world鈥檚 top brands across industries, transform their operations and prioritize customer retention and growth,” said Chuck Ganapathi, COO and President at Gainsight. “Now, by delivering Gainsight鈥檚 unique human-first AI capabilities to 麻豆原创 Sales Cloud, we鈥檙e empowering our joint customers to spend less time on administrative work and more time focusing on their clients. And this is just the beginning 鈥� we鈥檙e looking forward to deepening our collaboration with 麻豆原创 and driving even more innovation together.” 

The integration offers comprehensive insights into the customer journey, accessible to both sales and customer success teams within a single platform. A 360-degree customer view along with real-time data analysis and automated workflows and playbooks enable teams to proactively act on customer risks and expansion opportunities. It empowers the sales team to enhance and expedite the sales cycle, while enabling the customer success team to expand post-sale engagement strategies.  

It鈥檚 also important to myself and my team to have a pulse check on the market, collaborating and validating with our user community, partners and industry analysts.

鈥淐ustomer success is a strategy that requires data, intelligence and analytics to be successful,鈥� explained Liz Miller, vice president and principal analyst at Constellation Research. 鈥溌槎乖� and Gainsight are bridging the gaps that can form across the customer, revenue, and success ecosystem by intentionally bringing success data together with market intelligence to accelerate decision velocity and action. This partnership is focused on centering success on the customer by expanding the scope and scale of intelligence where sellers and successful leaders work.鈥�  

To put this all into context, let鈥檚 say a manufacturing company wants to increase customer retention and capture untapped revenue opportunities. Through this partnership, customer success managers can develop and align tailored customer goals and success plans with customized engagement and support strategies, expanding upsell and cross-sell opportunities. At the same time, sales reps can utilize in-depth data, such as customer satisfaction levels, and product usage patterns to refine and improve ongoing and future sales cycles.   

The 麻豆原创 and Gainsight integration .

Ritu Bhargava is president and chief product Officer of 麻豆原创 CX and Industries.

麻豆原创 Global LoB Partner Excellence Awards are a partner recognition program focusing on 麻豆原创鈥檚 strategic business priorities for the following lines of business: 麻豆原创 SuccessFactors, 麻豆原创 Customer Experience, and Intelligent Spend and Business Network.

麻豆原创 Global 麻豆原创 Customer Experience Partner Excellence Awards select finalists and winners for their valuable contributions in realizing 麻豆原创鈥檚 vision for cloud growth based on data and key performance indicators.

Winners and Finalists

麻豆原创 Global 麻豆原创 Customer Experience Partner Excellence Award 2023 for Sales Success 鈥� Large Enterprise

• Winner: NTT DATA
• Finalist: Acorel
• Finalist: Dotan B.S. Solutions

麻豆原创 Global 麻豆原创 Customer Experience Partner Excellence Award 2023 for Sales Success 鈥� Midmarket

• Winner: Deloitte
• Finalist: NTT DATA
• Finalist: Felece Yazilim Ve Dani艧manlik

麻豆原创 Global 麻豆原创 Customer Experience Partner Excellence Award 2023 for Delivery Quality

• Winner: Sybit GmbH
• Finalist: Axians Digital Business Solutions
• Finalist: Reply

麻豆原创 Global 麻豆原创 Customer Experience Partner Excellence Award 2023 for Customer Success Management

• Winner: Deloitte
• Finalist: Altivate
• Finalist: Avvale

麻豆原创 Global 麻豆原创 Customer Experience Partner Excellence Award 2023 for 麻豆原创 Business Technology Platform Customer Success

• Winner: Seidor
• Finalist: NTT DATA
• Finalist: All for One Customer Experience

麻豆原创 Global 麻豆原创 Customer Experience Partner Excellence Award 2023 for Go-to-Market

• Winner: IBM
• Finalist: Tech Mahindra
• Finalist: PwC

Visit the . Follow 麻豆原创 at .

Media Contact:
Angelika Merz, +41 58 871-7216, angelika.merz@sap.com, CET
麻豆原创 麻豆原创 Room; press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2022 Annual Report on Form 20-F.
漏 2023 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see for additional trademark information and notices.

These new capabilities will help businesses automate time-consuming tasks and quickly analyze data from across the enterprise to gain valuable, actionable insights that deliver more intelligent, personalized experiences for customers.

Unlike other generative AI technologies that only utilize the data found in one siloed system, these new AI capabilities leverage 麻豆原创鈥檚 wealth of experiential and operational data, as well as data from third-party sources, to provide businesses with a holistic view of their customers. Proactive, contextual, AI-powered insights from across the enterprise help organizations optimize business processes and adapt to unique business needs and rapid changes in the market.

鈥淧utting customers at the center of business transformation requires delivering a strong, personalized customer experience with intelligent CX,鈥� said Ritu Bhargava, President and Chief Product Officer, 麻豆原创 Industries and 麻豆原创 CX, 麻豆原创. 鈥淭hese new AI capabilities within the 麻豆原创 CX portfolio will allow businesses to unlock their full potential, improve customer loyalty, solidify themselves as industry leaders and reap the benefits of generative AI with intelligent CX solutions that have a tangible impact on businesses. These capabilities are the next step in redefining intelligence to deliver a delightful customer experience, effortlessly.鈥�

The new capabilities, which include tailored use cases for commerce, sales, customer service and marketing teams, are the next step in delivering intelligent CX and enabling teams to work more effectively and efficiently. This will help ensure customers can deliver exceptional customer experiences that differentiate their businesses, create brand loyalty, deepen customer relationships and ultimately drive profitability. These new capabilities, which can be applied across the entire 麻豆原创 CX portfolio, include the ability to:

Automate Labor-Intensive Tasks with Curated Role-Based AI Tools
New AI capabilities include more than 10 CX role鈥揵ased tools that aim to increase productivity and efficiency by automating routine tasks, leaving time for more nuanced aspects of business. For the service team, when a customer issue arises, AI can help summarize the situation and align the team on the problem, provide an overview of customer sentiment, suggest a solution and even track how quickly the issue is resolved. This step increases efficiency, boosting the business鈥� bottom line and giving workers more time to focus on strategic initiatives.

Supercharge Catalog Management and Product Discovery with AI
Catalog health is one of the most arduous tasks for commerce managers. Items that are not tagged properly won鈥檛 show up in searches and incomplete product recommendations take away from conversions. Commerce managers can ensure high levels of product visibility and discoverability by using the new AI capabilities to review product tags and catalogs, generate and customize product descriptions and help guide customers to the right choice for their needs.

Retrieve Answers in Natural Language with Proactive AI
Using AI to identify and answer customer questions within conversations will free up sales and service teams to focus on more value-adding tasks. For example, a salesperson might receive an e-mail from a customer asking about products. This new capability, intelligent Q&A, reads the e-mail, points out the important questions and gives the salesperson a suggested written response that includes the latest product information.

Surface Customer Profile Intelligence in Context
About 76% of global consumers prefer personalized marketing communications,, an 麻豆原创 company, showing that it is imperative for businesses to have a 360-degree view of their customers. With AI-generated customer profiles supported by the real-time 麻豆原创 Customer Data Platform, businesses can combine data from all business applications and surface these profiles to customer-facing teams. This holistic view allows workers to quickly understand customer preferences, enabling a more personalized and relevant service. If a customer reports a delayed delivery, front-line workers can use the AI-generated customer summary, which includes information on order histories, previous interactions and preferences, to quickly resolve issues and provide a better customer experience.

鈥淥rganizations are looking for a trusted platform technology and AI partner which they can adapt and grow with today as well as thrive with in the future,鈥� said Alan Webber, Program Vice President, Digital Platform Ecosystems, IDC. 鈥溌槎乖粹�檚 approach to connecting data across the enterprise, both in 麻豆原创 systems and beyond, provides a foundation customers can build on for the long term. Furthermore, 麻豆原创鈥檚 decades-long experience designing business processes from AI can be leveraged to reduce AI鈥檚 time to value.鈥�

麻豆原创 is also infusing AI capabilities into existing products across the 麻豆原创 CX portfolio with the ability to:

Fortify Customer Identity and Access Management with AI
The 麻豆原创 Customer Identity and Access Management solutions are debuting new AI risk-based authentication capabilities. These new functions secure user identity data and help prevent threats by gaining intelligence across all digital properties and brands. Users will have a unified customer view and consent profile, making data connected and adaptable for real-time customer engagements. Providing this level of customer data privacy and security is essential to preserving our customers鈥� trust. 麻豆原创 solutions hold our customers鈥� most sensitive data, so we take this extremely seriously and it remains our top priority.

Create Personalized Content Creation Powered by Generative AI
Using generative AI, the 麻豆原创 Emarsys Customer Engagement platform gives marketers the ability to create targeted, compelling email content that delivers the right message to the right audience. The 麻豆原创 Sales Cloud and 麻豆原创 Service Cloud solutions will also embed two new generative AI capabilities: AI-generated summary and e-mail response generation will help users identify relevant information, have more effective customer interactions and ultimately deliver superior customer service.

To learn more about these capabilities, read 鈥�Revolutionizing Customer Experience: The AI Advantage.鈥�

Visit the . Follow 麻豆原创 at .

Media Contact:
Jillian Baker, +1 (516) 554-4450, jillian.baker@sap.com, ET
麻豆原创 麻豆原创 Room;听press@sap.com

This document contains forward-looking statements, which are predictions, projections, or other statements about future events. These statements are based on current expectations, forecasts, and assumptions that are subject to risks and uncertainties that could cause actual results and outcomes to materially differ. Additional information regarding these risks and uncertainties may be found in our filings with the Securities and Exchange Commission, including but not limited to the risk factors section of 麻豆原创鈥檚 2022 Annual Report on Form 20-F.
漏 2023 麻豆原创 SE. All rights reserved.
麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see  for additional trademark information and notices.

In the 麻豆原创 Customer Experience organization, we focus on our deep industry knowledge and vast customer data to devise AI strategies. These strategies are based on :

• Relevant: Make agile decisions, unlock valuable insights with data aligned with business outcomes, and automate tasks
• Reliable: Use AI that is trained on your industry and company data, driven by 麻豆原创 process expertise, to tirelessly satisfy and surpass customer expectations
• Responsible: Run responsible AI built on leading ethics and data privacy standards throughout our customer engagement process

Using these principles, we are building and bringing AI innovations to market in two ways for our customers.

First, we are developing portfolio-wide AI capabilities that can be accessed everywhere by business teams through a common interface, including a standalone app and Joule. These capabilities, built on top of proprietary AI models and fine-tuned large language models (LLMs), leverage 麻豆原创鈥檚 experiential and operational data as well as third-party data. The result is proactive, contextual, and AI-powered insights from across the enterprise, which help organizations optimize their business processes. These features will be available for purchase as a 鈥減ackage鈥� with the ability to use only what you need.

Second, we鈥檙e making our current products 鈥� 麻豆原创 Sales Cloud, 麻豆原创 Service Cloud, 麻豆原创 Commerce Cloud, 麻豆原创 Emarsys Customer Engagement, and 麻豆原创 Customer Data Platform solutions 鈥� even more valuable by natively embedding new AI features. These features will be available within the products.

New Portfolio-Wide AI Capabilities

Supercharge Catalog Management and Product Discovery with AI

With CX AI models, commerce managers can spend significantly less time on catalog enrichment and maintenance. Product attributes can be automatically extracted from images and textual descriptions, enriching product catalogs. Product descriptions can be automatically generated and published to a commerce storefront for an engaging purchasing experience. And image-based semantic search can help users easily discover new and existing products.

These capabilities (available December 2023) will result in better product discovery, produce personalized recommendations, reduce time spent on repetitive data entry, and help increase cart sizes at checkout.

Automate Labor-Intensive Tasks with Curated Role-Based AI Tools

Service, sales, and commerce teams now have access to job-specific AI tools to automate time-consuming and repetitive tasks. Most enterprise tools can write generative AI-powered content. The 麻豆原创 Customer Experience portfolio now offers localized AI agents to bring business context with hyper-relevant content. 

For example, when a customer issue arises, AI swoops in to create an overview of the situation and provide remediation guidance, for increased efficiency and a healthier bottom line (available December 2023).

Retrieve Answers in Natural Language with Proactive AI

Sales and service teams will benefit from CX AI models that automatically detect questions and suggest responses.

This goes beyond generative search. The 麻豆原创 Customer Experience portfolio now proactively detects questions and retrieves answers in natural language. The answers are derived from business data, including data in CRM, various communication channels, various document formats, and knowledge articles. CX AI models powering these capabilities are trustworthy because they transparently provide the sources from which answers are derived.

These capabilities will proactively identify and answer customer questions within conversations to free up sales and service teams to focus on more value-adding tasks (available December 2023).

Surface Customer Profile Intelligence in Context

With AI-generated customer profiles powered by real-time data from 麻豆原创 Customer Data Platform, teams can effortlessly dive into customer preferences and deliver a more tailored and relevant experience.

The power of intelligent customer profiles and insights is fully realized when they are personalized in natural language and surface contextually, prompted in CX applications. The 麻豆原创 Customer Experience portfolio uniquely delivers this value through native data connectivity across 麻豆原创 S/4HANA and CX in 麻豆原创 Customer Data Platform.

This means the ability to equip sales representatives to know when to offer the right discount and incentive to close a deal based on the total lifetime value of the customer (available December 2023).

New Embedded AI Capabilities

In addition to developing AI capabilities that extend across the 麻豆原创 Customer Experience portfolio, we鈥檙e also embedding throughout our solutions AI that has the ability to do the following things.

Create Personalized Content Powered by Generative AI

Marketers can now use the new generative AI capabilities in 麻豆原创 Emarsys Customer Engagement to create compelling content, such as subject lines and content blocks. In addition, with new AI capabilities like semantic search, they can quickly discover new products that deliver the right message to the right audience. For example, marketers can search for a specific keyword or a generic description, such as 鈥渋tems that are new in stock鈥� or 鈥渂est-selling products in <a specific product category>.鈥�

The new subject line and content block generation allows marketers to leverage generative AI to create targeted, compelling email content that produces profitable personalization (beta available first quarter of 2024, with general availability planned for soon after).

Generate Instant, Context-Aware Email Responses with Embedded Generative AI

Sales and service users already benefit from automatically generated email summaries and responses. Now, these features are supercharged with generative AI to be more contextual and relevant.

Relevant and accurate summaries are extracted from publicly available information and 麻豆原创 business data. With this natural language summary of contacts, accounts, opportunities, and cases, users can effortlessly sift through information and identify what is relevant. Email response recommendations are automatically generated based on the most recent communications with a customer, allowing sales and service representatives to engage with customers naturally and effectively (incrementally delivered in the 麻豆原创 Sales Cloud and 麻豆原创 Service Cloud releases).

Fortify Customer Identity and Access Management with AI

CIOs and security officers understand how crucial it is to secure their customer鈥檚 digital identity, footprint, and assets.

The latest enhancement to the 麻豆原创 Customer Identity and Access Management solution is an AI risk-based authentication capability. This feature is designed to fortify end-user identity data and provide an intelligent shield against potential threats across all our digital platforms and brands. 

With a unified customer view and consent profile, end users can confidently navigate real-time engagements, knowing that their data remains secure and private (available now with additional enhancements planned for second quarter of 2024).

These are just a few innovations the CX team is working on. The next announcements I am very excited about are AI capabilities in the new 麻豆原创 Enterprise Service Management solution.

The shape, pace, and extent of AI transformation will vary from one industry to another, while remaining compliant with local and global regulations. We strive to build our products with relevant, reliable, and responsible AI that goes beyond buzzword-laden ambiguity.

Using this AI, we at 麻豆原创 CX are committed to continually providing industry-tailored, connected, insightful, and adaptive products that will serve as a powerful toolkit in your digital transformation journey.

Stay tuned for more exciting updates!

Ritu Bhargava is president and chief product officer of Industries and Customer Experience at 麻豆原创.

With over 60,000 products that can be shipped directly to any location, this once garage-based business is now a successful enterprise with seven distribution and pickup locations and over 100 employees across the United States. Online Metals offers raw materials like alloy steel, brass, copper, nickel, titanium, and zinc cut-to-size or in small and medium quantities and various shapes. Customers span the creative genius of private individuals like artists and engineers to multinational corporations and government agencies.

Online Metals is a company that is truly obsessed with customer experience. Its north star is the notion that 鈥渢he last thing you do is the first thing the customer sees. So, let鈥檚 do it right!鈥�

Powering Industry Disruption 

Online Metals has already established itself as a digital powerhouse. It is now making even bigger waves by trailblazing the way it goes to market and engages with its customers. Fueled by its desire to continuously improve, Online Metals invested in 麻豆原创 Commerce Cloud with marketplace solution provider Mirakl in order to deliver its most recent innovation: the first-of-its-kind metals and plastics catalog marketplace. The online catalog marketplace has opened the door for new sales channels and raw material manufacturers to sell their products directly via the Online Metals e-commerce platform.

From an industry perspective, the 麻豆原创-powered digital platform has empowered Online Metals to expand into disruptive new models within the metals industry. More specifically, it has enabled the team to sell products that have been traditionally non-transparent with pricing and also difficult to order in small quantities. As a result, the team can now support a growing number of micro-manufacturers throughout the U.S. that rely on a just-in-time, small-quantity metal supplier.

鈥淭he 麻豆原创-licensed version of Mirakl we used allows us to quickly onboard new sellers who want to reach the millions of metal buyers Online Metals reaches. We take care to only bring on the best sellers who provide the products our metal buyers want,鈥� said Gregory Raece, president of Online Metals. 鈥淚n fact, so great was the demand to sell on Online Metals that Mirakl even awarded us a 鈥楩ast Start鈥� award at their Mirakl B2B Summit in Chicago this April.鈥� 

The addition of the metal catalog marketplace has enabled the Online Metals team to better serve its customers. Sellers like have already seen the benefits of using the new sales channels. 

鈥淭he Mirakl team is beyond excited to be at the heart of this first-of-its-kind marketplace pioneering the digital transformation in metals and plastics supplies,” said Marc Teuli猫res, general manager B2B, Mirakl. “By pairing the Mirakl suite of solutions with a remarkable vision for digital transformation, Online Metals has created a win-win-win: buyers can find the precise products they need, suppliers are uncovering new sales opportunities, and the business is on a path to streamlined growth.”

Driving Continuous Innovation 

Every expanding business encounters obstacles in its growth journey. But with 麻豆原创 technology, Online Metals has been able to support its unique business models, developing an excellent technical footprint that empowers its customers, enables flexibility and innovation, and showcases what truly matters: its distinctive and quality customer service and products.

Hear more customer stories at the .

For more information on how 麻豆原创 Commerce Cloud can transform the way your business engages with its customers, visit the .  

Geert Leeman is chief revenue officer for 麻豆原创 Customer Experience.

麻豆原创 Global LoB Partner Excellence Awards are a newly launched partner recognition program focusing on 麻豆原创鈥檚 strategic business priorities for the following lines of business: 麻豆原创 SuccessFactors, 麻豆原创 Digital Supply Chain, 麻豆原创 Customer Experience and Intelligent Spend and Business Network.

麻豆原创 Global 麻豆原创 Customer Experience Partner Excellence Awards select finalists and winners for their valuable contributions in realizing 麻豆原创鈥檚 vision for cloud growth based on data and key performance indicators.

Winners and Finalists

麻豆原创 Global 麻豆原创 Customer Experience Partner Excellence Award 2022 for Sales Success 鈥� Large Enterprise

• Winner: Capgemini
• Finalist: EY
• Finalist: PwC

麻豆原创 Global 麻豆原创 Customer Experience Partner Excellence Award 2022 for Sales Success 鈥� Midmarket

• Winner: Seidor
• Finalist: Eclipse
• Finalist: All for One

麻豆原创 Global 麻豆原创 Customer Experience Partner Excellence Award 2022 for Delivery Quality

• Winner: NTT Data Business Solutions
• Finalist: Accenture
• Finalist: Seidor

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• Winner: IBM
• Finalist: PwC
• Finalist: Netconomy

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