While cash is losing importance, contactless payments and mobile wallets are becoming dominant, with many providers enabling customers to make payments directly from their smartphones. These shifts put constant pressure on retailers to update their systems. The demand for mobile, contactless, and secure payment solutions keeps growing.

Market trends determine success

As a globally operating company, 麻豆原创 keeps a close eye on the latest trends, looking not just to adapt its solutions but to rethink them. 麻豆原创 Customer Checkout, the intelligent integrated point of sale (POS) solution for retail, merchandising, and catering, relies on strong partnerships to stay ahead and keep pace with those trends. Speed and the right collaborations make the difference.

“The POS market is in constant flux. Competitors are alert and customers arrive every day with new demands and ideas,” said Harald Tebbe, development lead for 麻豆原创 Customer Checkout, speaking to the scale of change in the market. “Ultimately, market trends decide who stays successful and who doesn’t. Even though payment processes aren’t our direct business, our focus is on offering customers a wide range of payment options to make the end customer’s shopping experience as simple and convenient as possible. Payment infrastructure is a critical component of that experience. Our trusted technology partnerships are what make it possible, which is why we’re continuously looking for new collaborations.”

End-to-end solution through 麻豆原创 Customer Checkout and Viva.com

As the first tech bank in Europe for businesses and being active in 29 countries, Viva.com offers customers an integrated omnichannel payments, banking, and financing platform.

Viva.com’s leading Tap on Any Device payment technology takes centre stage. It turns any Android device鈥攆rom fixed and mobile payment terminals to self-checkout tills and handheld devices鈥攐r iPhone into a secure card terminal, optimizing the customer experience and helping customers pay wherever they are. Tap on Any Device by Viva.com supports over 40 payment methods, DCC, surcharge, offline payments, while the tech bank delivers real-time settlement 365 days a year and a cashback scheme reducing transaction fees to zero percent.

Since 麻豆原创 Customer Checkout was built to be hardware-independent, works across a variety of devices, and integrates with different payment terminals, the partnership creates an ideal end-to-end solution for customers in retail, consumer goods, food service, and other sectors. Open API interfaces in 麻豆原创 Customer Checkout and Viva.com’s Terminal Integration Hub made the integration straightforward and quick to implement.

鈥淲ith Viva.com, 麻豆原创 Customer Checkout customers in 29 European countries get integrated payments and banking in one platform: From omnichannel payments and our leading Tap on Any Device technology to fast, seamless access to tailored financing options -no need to switch providers,” Harry Xenophontos, Chief Business Officer at Viva.com, said. “That’s the unique proposition we’ve built with 麻豆原创.”

Secure data communication for customers

Integrating 麻豆原创 Customer Checkout with Viva.com requires a dedicated plug-in, which simplifies the connection between the POS system and the payment terminal by ensuring data is transferred via the HTTPS protocol, keeping communication secure. This matters in a period where both innovation and the protection of sensitive data are front of mind.

Customers also benefit from a particularly fast setup process and the freedom to choose from a wide range of devices to use as payment terminals. With three possible integration options, the system offers flexibility so merchants can find the right fit for their specific needs.

The joint project supports the development and delivery of forward-looking POS solutions that work well for both merchants and end customers.

Elena Vavitsa is a senior solution specialist for 麻豆原创 Customer Checkout.

Top image courtesy of Viva.com

The first cloud edition has been released in alignment with the company鈥檚 cloud strategy. Designed for customers in retail, merchandising, catering, and sports and entertainment, 麻豆原创 Customer Checkout, cloud edition offers seamless integration with 麻豆原创 S/4HANA and other systems. From payments, article handling, and coupons to returns, loyalty points, and gift cards, the solution addresses all comprehensive POS needs.

Evolution of 麻豆原创 Customer Checkout, cloud edition

The development journey of 麻豆原创 Customer Checkout began in 2014 as on-premise solution with first customers in the sports and merchandising area. As demand grew, the solution expanded into retail and catering businesses, now serving over 900 customers in more than 50 countries worldwide. After more than 10 years, the solution has now advanced to the next stage by moving to the cloud.

鈥淭he new cloud edition isn’t just a technological advancement, it’s a beacon for innovation and a catalyst for RISE with 麻豆原创,鈥� Andre Bechtold, president of 麻豆原创 Industries and Experiences, shared. 鈥淎lready proven in several 麻豆原创 Experience Centers worldwide and the new S.MART Store, it symbolizes our commitment to driving growth and ushering in digital transformation for our customers. This evolution is opening new avenues, enabling businesses to stay strategic and competitive as the entire POS market and 麻豆原创 product portfolio transitions to the cloud.”

What鈥檚 new in 麻豆原创 Customer Checkout, cloud edition

The cloud edition of 麻豆原创 Customer Checkout is perfect for businesses seeking a sophisticated, modern POS system and embarking on digital transformation. The solution consists of two components:

• 麻豆原创 Customer Checkout manager, cloud edition: Cloud-based centralized platform for seamless POS operations and management as well as system integration
• 麻豆原创 Customer Checkout point-of-sale, cloud edition: Powerful solution running in-store at your POS location to streamline all sales and customer transactions

A key distinction between the on-premise version and the new cloud edition is the deployment of 麻豆原创 Customer Checkout manager now running on the 麻豆原创 Business Technology Platform (麻豆原创 BTP), adhering to 麻豆原创 cloud product standards.

Benefits and why customers should move to the cloud edition

The new cloud edition of 麻豆原创 Customer Checkout offers the best POS solution of both worlds and leverages the incredible power and flexibility of the cloud. Launching 麻豆原创 Customer Checkout, cloud edition brings numerous benefits.

Harald Tebbe, senior manager and head of Development for 麻豆原创 Customer Checkout, cloud edition, highlighted: 鈥淥ur approach ensures reliability and local stability at POS locations, coupled with the cloud’s scalability and connectivity. With adherence to 麻豆原创 cloud standards, businesses will receive continuous updates and feature enhancements, achieving sustained competitiveness and efficiency.鈥�

麻豆原创 Customer Checkout, cloud edition provides additional the following key benefits to customers: 

• Integrated and future-proof POS technology聽tailored for the retail, catering, and sports and entertainment industries
• High scalability and flexibility, ensuring to meet growing demands with compromising on performance
• Reliable performance,聽ensuring continuous business operations with the cloud鈥檚 high uptime
• Enhanced efficiency聽through streamlined POS operations and automatic updates without any disruptions
• Many more features and functionalities, including one complete new user interface for self-checkout, enabling end customers to proceed with sales and payment process by themselves

As of today, new and existing 麻豆原创 customers can use 麻豆原创 Customer Checkout, cloud edition and will gain access to the 麻豆原创 Customer Checkout manager, cloud edition.

Upcoming webinar for customers and partners

A webinar will soon be available for customers, partners, and those is interested in learning more about the solution. .

Elena Vavitsa is senior solution specialist for 麻豆原创 Customer Checkout at 麻豆原创.

This modern venue adds a fresh landmark to a thriving culture and promises to influence the sports-enthusiastic city for decades to come. Located in one of Europe’s key technology hubs, 麻豆原创 Garden strengthens the company鈥檚 presence with customers and partners. It also provides a creative space for employees and future talent at the nearby 麻豆原创 Labs Munich location, situated on the grounds of the Technical University of Munich (TUM).

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Fan-First Approach

麻豆原创 Garden will host up to 11,500 hockey and basketball fans while serving as a seeding ground for new innovations in sports and entertainment. During the planning stages, 麻豆原创, Red Bull Munich, and FC Bayern Basketball worked together to explore ways to elevate the fan experience. Through design thinking workshops, the teams drew on collective creativity and insights from the startup ecosystem, including the .

The result is a unified digital platform designed to enhance the experience for all visitors within the arena. This includes streamlined ticket purchasing with 麻豆原创 Event Ticketing, mobile tickets for easy access and transfer capabilities, and 3D seating maps that illustrate the view from any seat in the venue. Fans can also earn rewards for choosing sustainable travel options through the Red Bull Munich loyalty program 鈥楥heckBack鈥�, managed in 麻豆原创 Customer Checkout. Mobile ordering, cashless payments, and real-time stock updates further enhance convenience, allowing fans to focus on the game, not the lines.

麻豆原创 Garden also uses 麻豆原创 Customer Experience solutions such as 麻豆原创 Customer Identity and Access Management for real-time authentication across digital touchpoints. This supports a seamless experience from ticketing to in-arena purchases, all while managing fan consent and preferences.

Experience 麻豆原创 Garden鈥檚 digital services here:

Enhanced Venue Management and Analytics

Financial management and streamlined processes are crucial for the success of a multi-sports arena. To drive operational efficiency and profitability at 麻豆原创 Garden, the venue leverages a wide range of 麻豆原创 solutions, including 麻豆原创 Business Technology Platform (麻豆原创 BTP), which combines data and analytics, application development, and integration in one unified environment. 麻豆原创 Integration Suite enables seamless data flow between the arena鈥檚 systems and applications like 麻豆原创 S/4HANA, optimizing revenue tracking and helping to manage operational costs. Further, 麻豆原创 Analytics Cloud provides essential dashboards for analyzing sales data from ticketing, merchandise, catering, and more in order to improve matchday performance.

Next-Level Event Reporting

Looking ahead, 麻豆原创 Garden will leverage AI-driven data analysis with 麻豆原创鈥檚 copilot Joule, which allows users to access insights through natural language queries. Red Bull Munich is part of the beta program for 麻豆原创 Analytics Cloud with Joule to gain firsthand insights.

The team is also part of a pilot program for the new 麻豆原创 Analytics Cloud feature 鈥榲ideo data stories,鈥� planned to be available to customers in early 2025. The video data stories feature presents business data through shareable video segments similar to social media content. For 麻豆原创 Garden, this will make matchday reporting more engaging and accessible, enabling the venue to showcase key performance metrics through animated videos. .

Technological Edge in Sports

麻豆原创 Garden is more than just a venue; it demonstrates the power of technology in sports and entertainment. The collaboration of 麻豆原创, Red Bull Munich, and FC Bayern Basketball has reimagined the fan experience from the ground up, setting the stage for a new era of innovation in the industry.

Henrike Paetz is director of Global Sponsorships at 麻豆原创.

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FC Bayern uses innovative 麻豆原创 tools to improve fan data management, customer interactions, and team performance. Learn more.

颅颅颅鈥淲e are a local club in Bavaria, but have fans around the globe,鈥� says Stefan Mennerich, the club鈥檚 director for digital media and communications. In addition to its 1,200 employees in Munich, New York, Shanghai, and Bangkok, the club has around 175 million followers on its social media and its own media platforms.

Mennerich says the club鈥檚 digital and media platforms are very important because fans expect to be able to interact with their club wherever they are. 鈥淭hey want to send us their feedback and they want to receive feedback.鈥�

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Fans Are Everything

The fans are at the center of everything FC Bayern does, Mennerich confirms: 鈥淥ur aim is to optimize all the processes for them, so they have the best user experience. Technology helps us with personalization, with the sales processes, with content 鈥� with everything.鈥�

He says the club chose 麻豆原创 as its technology partner for several reasons, including the fact that FC Bayern has different businesses. 鈥淲e have ticketing, we have merchandising, we have fan experience, we have digital platforms, and 麻豆原创 is able to deliver the best solutions for all these areas.鈥�

He also cites 麻豆原创鈥檚 commitment to continuously develop its cloud-based platforms and says this makes the digital experience 鈥渂etter and better every day.鈥�

The club uses the 麻豆原创 Emarsys Customer Engagement solution to capture fan data and create newsletters and personalized content for them, and the 麻豆原创 Customer Checkout application for point-of-sale management and real-time sales and stock updates.

鈥淲e have around 50,000 transactions every match day in the Allianz Arena, and we use 麻豆原创 Customer Checkout for that,鈥� Mennerich explains. 鈥淔ans can buy their merchandise articles, they can buy food or beverages, they can walk into our restaurants and pay there with 麻豆原创 Customer Checkout.鈥�

Separately, 麻豆原创 Event Ticketing software handles ticketing at FC Bayern; not just for football fans, but also for its basketball team and museum. The club also uses 麻豆原创 tools for its employees. For example, the AI-infused 麻豆原创 SuccessFactors HCM suite gives employees and managers access to an expanding array of human capital management tools.

Personalization

Looking ahead, Mennerich says he believes personalization will become even more important.

鈥淲e want to become better and better and better with personalization. We want to be able to really contact the people one by one, and not to speak about target groups in the future. We want to interact in a truly personal way with the fans.鈥�

He believes that embedding artificial intelligence capabilities in 麻豆原创 solutions will help achieve this aim and that overall, AI will help FC Bayern become more efficient, lower costs, and meet the expectations of the fans.

鈥淥ur biggest aim for the future on the horizon of FC Bayern is to meet every single expectation of any single fan around the globe, be it in Tokyo, be it in Rio de Janeiro, or be it in Munich,鈥� he says. 鈥淲e want to meet the expectations of the fans, and this expectation should be met in real time. This is our big aim for the future.鈥�

Lessons Learned at FC Bayern

If other organizations want to learn from FC Bayern, Mennerich says one lesson is that with a good technology partner like 麻豆原创, even midsize companies with broad business activities like FC Bayern can cover all the bases and be able to be competitive.

鈥淚 think what we are good at is meeting fan expectations via digital platforms,鈥� he says. For that, interactive communication is very important. 鈥淵ou always have to take into account what the fans, other organizations, and customers really expect and want from you. You have to be able to deliver that via digital platforms.鈥�