It requires AI that can drive outcomes by executing and coordinating work across the customer journey and the business processes behind it, grounded in trusted data and governed at every step.

With the Â鶹ԭ´´ Customer Experience Q3 2026 release, Â鶹ԭ´´ is bringing the vision to life as part of the broader . New AI assistants and innovations across sales, service, marketing, and unified commerce help organizations coordinate customer-facing activities with broader business processes across the enterprise.

These capabilities are now available to select customers, providing an opportunity to explore Autonomous CX in action.

Explore the highlights of the Q3 2026 release below. For full sub-solution details, see our recaps for , , , , , and . Additional announcements from Â鶹ԭ´´ CX Connect are available here.

Autonomous sales and revenue: from leads to qualified opportunities

Pipeline generation remains one of the most important activities in any organization. Yet, lead qualification often gets bogged down in manual reviews, disconnected systems, and handoffs that slow sales teams down just when prospect interest is at its highest level. To help streamline this process, Â鶹ԭ´´ is introducing the , which automates lead qualification, enrichment, routing, and follow-up activities. The assistant leverages specialized agents to move leads efficiently through the qualification process.

Behind the scenes, the coordinates the journey from lead capture to qualified opportunity. The gathers prospect intelligence and company context and the evaluates fit and engagement signals to prioritize opportunities. The then manages the transition from qualified lead to sales opportunity.

Together, these capabilities create a more connected lead-to-opportunity process. Sales teams can then reduce administrative effort and improve lead quality while focusing more time on customer engagement and revenue generation.

Autonomous service: from case resolution to lasting customer relationships

The need for coordinated execution continues after the sale. When customers need help, they want it fast and without being transferred or having to explain the problem twice. The goal is to resolve cases quickly and get customers back to business faster.

The new helps accelerate the entire case life cycle from intake to resolution.

• automates case intake by categorizing requests, gathering context, generating summaries, and routing cases
• continues case execution after preparation, automates processing steps, and prepares customer communications
• evaluates case status continuously and identifies the most effective next step

The brings all these capabilities together into a unified workflow. With routine steps automated, service teams deliver fast and accurate service that keeps customers coming back. The same capabilities are also available for , extending agentic case handling to shared service functions such as HR and finance.

Autonomous marketing and engagement: from campaigns to customer engagement

Marketing teams are under immense pressure to deliver increasingly personalized experiences across more channels, audiences, and content and often with less budget. At the same time, they are expected to demonstrate measurable impact on business outcomes including revenue and growth—not just marketing performance metrics such as opens, clicks, and engagement.

To address this complexity, Â鶹ԭ´´ is introducing the and . These assistants are designed to support campaign and content planning, execution, and optimization.

At the center is the , which helps translate customer insights and business priorities into coordinated engagement actions across the campaign lifecycle.

• helps marketers create and refine target audiences
• translates campaign goals into executable automation programs
• provides conversational access to performance data and surfaces optimization opportunities

For the Content Assistant, the helps generate tailored copy and creative variants, and coordinate messaging across channels while aligning execution to audience and campaign objectives.

With planning, execution, and performance working together, marketers have more room to focus on strategy, creativity, and the customer experience.

Unified commerce innovations

Autonomous CX depends on more than customer-facing intelligence. Understanding what a customer wants is only the first step. Delivering on that intent requires the operational systems behind the experience, including pricing, inventory, fulfillment, and financial processes, to coordinate and execute in real time. When customer demand is directly connected to business operations, organizations can consistently turn customer intent into promised outcomes.

New innovations across retail operations and ERP-connected commerce help organizations better align customer demand with business execution and deliver seamless experiences across channels.

The latest release of continues to strengthen retailers’ capabilities by expanding integration with . Retailers can apply centrally managed promotions consistently across digital and physical channels. New demand and inventory segmentation capabilities better align inventory and demand across retail, e-commerce, and wholesale channels, while operational enhancements improve day-to-day store execution.

With , B2B companies running Â鶹ԭ´´ Cloud ERP Public Edition can turn ERP data into a more seamless customer self-service experience. Native Â鶹ԭ´´-managed integration provides access to pricing, availability, orders, and invoices across all channels, while a preconfigured, clean core approach accelerates time to value and lowers total cost of ownership.

The next stage of customer experience

This is only the beginning. Â鶹ԭ´´ continues to invest in new AI assistants and specialized agents to help organizations work more efficiently, respond more intelligently, and deliver better customer outcomes.

As Autonomous CX evolves, customers can expect even more capabilities that extend automation, orchestration, and decision-making across the end-to-end customer journey.

Learn more about Â鶹ԭ´´ CX in Q3 2026 &²Ô²ú²õ±è;

Read the Â鶹ԭ´´ Help documentation to get started with these new capabilities.

Balaji Balasubramanian is president and chief product officer for Â鶹ԭ´´ Customer Experience and Consumer Industries at Â鶹ԭ´´.

As customer journeys become more connected and complex, gaps in execution can lead to inconsistent experiences, slower response times, and missed opportunities. The next frontier of customer experience is not generating more insights, but turning insight into coordinated action at scale.

This latest release of the solution portfolio helps organizations strengthen that foundation by connecting workflows across marketing, commerce, sales, and service—enabling more consistent, scalable execution across every customer interaction.

Explore the highlights of the Q2 2026 release. For full sub-solution details, see our recaps for the , , , , and solutions.

Turning customer intent into action

Customer interactions are becoming more conversational, connected, and immediate across channels and touchpoints. At the same time, organizations need faster access to information and simpler ways to take action—whether engaging customers, managing campaigns, or responding to changing business needs.

• Conversational AI shopping through a model context protocol (MCP) server: Enable secure integration between and AI agents that can guide or act on behalf of customers. AI assistants can query real-time product information, provide inventory updates, manage shopping carts, and complete transactions directly within chat or voice interfaces—creating more intelligent, conversational buying experiences beyond the traditional storefront. 

• Joule in Â鶹ԭ´´ Engagement Cloud (Â鶹ԭ´´ Early Adopter Care): Bring Â鶹ԭ´´’s conversational AI directly into campaign workflows. Teams can ask product or campaign questions in natural language and get accurate answers without searching across multiple systems. They can also duplicate successful campaigns without starting from scratch, freeing more time for strategic thinking, creativity, and customer engagement.

• Rich communication services (RCS) in Â鶹ԭ´´ Engagement Cloud: Engage customers with rich, interactive messages supported by Google and featuring media, carousels, and action buttons within native mobile messaging experiences. Branded, verified messages help build trust and guide customers smoothly from discovery to purchase without requiring an additional application.

Scaling personalized engagement

Recognizing customer intent is only the beginning. As engagement channels expand, marketing teams need to respond quickly while delivering relevant, personalized experiences at scale. This requires frictionless campaign execution, timely insights, and the ability to tailor every interaction to each customer’s needs and preferences.

• AI-assisted content composer (pilot): Generate high-quality, on-brand campaign content in . Using Gemini models informed by audience, product, and campaign context, teams can quickly create and refine content variations so they can launch personalized campaigns faster and spend less time on manual content creation.

• Embedded audience builder: Enable marketers to access and activate rich data from directly within Â鶹ԭ´´ Engagement Cloud. With this capability, they can build advanced segments themselves without switching systems or waiting on data analysts. The precision and relevancy of omnichannel campaigns can be improved by combining behavioral, transactional, account, and profile data with operational data across the business.

Enabling consistent sales execution at scale

Success depends on turning insight into disciplined, repeatable actions that drive predictable revenue outcomes. As sales environments grow more complex, even small inconsistencies in data, priorities, or execution can undermine forecasts and cause opportunities to slip away. Acting with greater consistency and confidence calls for stronger data integrity, aligned behaviors, and clearer guidance.

• Agentic opportunity summary overview: Give sales teams the tools they need to quickly assess deal health. This capability in aggregates engagement signals, activity levels, and progress indicators into a real-time view, allowing teams to identify risks early, prioritize effectively, and maintain deal momentum.
• : Optimize sales velocity and help ensure the right product placement with retail execution enabled by intelligent, AI-enhanced processes that maximize revenue. Teams can improve visit planning and execution, harness insights to improve sales performance, and optimize interactions. For consumer products companies, this helps drive shelf availability, promotion compliance, and merchandising effectiveness across retail locations. Field teams gain greater visibility into store-level execution, enabling more consistent brand presence and stronger sell-through performance.

• Â鶹ԭ´´ Incentive Management: Improve sales team effectiveness by using the solution, which is part of solutions. It helps drive profitable behaviors that increase revenue and support business growth while providing real-time performance insights, dispute management, and motivating rewards. Teams can use flexible tools to streamline incentive compensation and quickly design, test, and launch sales plans. AI-supported recommendations are also available to guide organizations in optimizing plans, maximizing outcomes, and uncovering actionable insights.

• Consumer Products Intelligence (Â鶹ԭ´´ Early Adopter Care program): Enable consumer product companies to turn the enormous amount of sales and trade data they generate into better decisions. It uses analytics and AI to help improve trade spend performance, increase sales revenue and margins, and reduce manual effort.
   

Standardizing service execution across the enterprise

Service teams are increasingly expected to deliver faster, more reliable support while managing growing complexity across channels and requests. Achieving this objective requires simplifying how services are accessed and helping ensure consistent processes across the organization.

• Self-service catalog: Allow employees to quickly find what they need without understanding backend processes. Through this guided, intuitive catalog for requests are automatically routed with the right context, reducing delays and improving resolution times.

• Content package framework: Leverage the framework for Â鶹ԭ´´ Enterprise Service Management to deliver rapid, scalable value across lines of business. Prebuilt, reusable configurations for case types, workflows, and catalogs help organizations deploy services more quickly while simplifying implementation across the business. With this approach, organizations can eliminate complexity, empower partners, and speed adoption. Content packages for HR service delivery will be coming soon. 
• Email editor in Â鶹ԭ´´ Service Cloud and Â鶹ԭ´´ Enterprise Service Management: Compose, edit, and manage customer communications more efficiently while maintaining high-quality service interactions. The modern, user-friendly email editor is built for an AI-first world.

• Creation of sales objects from customer hub: Let agents fully manage leads, opportunities, appointments, and sales orders directly from the service agent workspace of Â鶹ԭ´´ Service Cloud. This capability helps turn each customer interaction into an opportunity to deliver more value.

Accelerating connected order management

Turning insight into action requires connected systems that can adapt as the business evolves. As organizations expand order channels, fulfillment networks, and technology landscapes, they need integration and order management that can keep pace so teams can respond faster to change.

• Flow connector: Enables smooth data flow between the solution, other Â鶹ԭ´´ solutions, and third-party products. This predefined capability allows business users to configure custom business flows and integrations with minimal IT involvement, creating connected order management processes across the enterprise.

Execution at scale: the next customer experience advantage

As AI becomes embedded in daily operations, the differentiator shifts from insight generation to execution.

Our recently announced strategic partnerships with and Google Cloud help extend this execution-first approach by connecting AI-powered service, commerce, and engagement experiences directly to operational systems and business data. As a result, organizations can move from isolated interactions and insights to coordinated actions that drive faster resolutions, better customer experiences, and greater business impact.

Learn more about Â鶹ԭ´´ CX in Q2 2026 

Read the Â鶹ԭ´´ Help documentation to get started with these new capabilities:

Balaji Balasubramanian is president and chief product officer for Â鶹ԭ´´ Customer Experience and Consumer Industries at Â鶹ԭ´´.