Human centered innovation Archives | 麻豆原创 News Center /tags/human-centered-innovation/ Company & Customer Stories | 麻豆原创 Room Wed, 02 Apr 2025 13:43:15 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 AI Solution from 麻豆原创 Partner AGILITA Transforms petZEBA鈥檚 Sales Processes /2025/01/agilita-ai-solution-transforms-petzeba-sales-processes/ Mon, 27 Jan 2025 12:15:00 +0000 /?p=231241 In August 2024, 麻豆原创 AppHaus Network partner  launched the AGIL AI.Sales solution on the 麻豆原创 Store site, built with 麻豆原创 Business Technology Platform (麻豆原创 BTP). AGILITA developed this new solution along and the new format.

As one of the first customers, petZEBA AG聽implemented the new solution as a sales recording app to support its daily sales operations and聽capture orders by voice command, find retailers and customers via GPS, process orders automatically, and get real-time CRM updates.聽Since its implementation, this new intelligent solution saved the petZEBA sales teams significant time and enabled a 25% increase in customer visits.

Pet Food Expert petZEBA Is Shaping the Future

Founded in 2006, is a family-run company with headquarters in Alberswil, Switzerland. The company sells high-quality food and nutritional supplements for dogs, cats, and horses throughout Switzerland. The company also supports and supplies numerous pet shops, animal shelters, veterinarians, breeders, depots, and end users. In 2017, petZEBA established its first subsidiary, petZEBA International GmbH, in Germany.

麻豆原创 AppHaus Network consists of 麻豆原创 and partner locations around the globe

With its passion to drive change and lead the way in shaping the future, petZEBA AG showcases its commitment through adopting and unlocking new potential. The introduction of the AGIL AI.Sales app is just another step on its innovation path, helping optimize sales processes.

About the New AGIL AI.Sales App

With the rise of new intelligent solutions powered by AI and generative AI, 麻豆原创 AppHaus Network partner AGILITA created its first AI solution known as the , which aims to make sales processes seamless and intelligent. To make it a fully user-centric product, the AGILITA team developed and created it along the proven 麻豆原创 AppHaus human-centered approach to innovation, using the as the guiding process.

Designed to simplify and accelerate sales processes, the AGIL AI.Sales app not only helps save time but it can also maximize revenue by preparing data-driven decisions. The app supports businesses with intelligent customer visit briefings and sales opportunities, utilizing advanced algorithms to make accurate predictions and help optimize the sales process. What鈥檚 more, by reducing manual effort, it offers businesses automated sales processes and increased efficiency. Lastly, the app provides centralized data management so that all relevant information is in one place, easily accessible, and clearly presented.

How AGIL AI.Sales Transformed petZEBA鈥檚 Sales Processes

The AGIL AI.Sales solution was successfully implemented for petZEBA AG sales teams to optimize their processes. Sales representatives can now easily record meeting sessions with customers, enter orders by voice command, and track customer orders from the past and estimate them for the future. Additionally, there鈥檚 geolocation embedded in the app that helps find customers in the area based on location, availability, and how close or far they are located for easy and sustainable commuting.

Additional benefits included:

  • Time savings leading to a 25% increase in customer visits done by sales teams
  • Orders captured by voice command and automatically processed
  • Support for recording customer meetings and proposing next steps
  • Full integration providing real-time customer relationship management updates
  • Accurate, timely, and contextually relevant information.

Seamless Integration of AGIL AI.Sales

Building on 麻豆原创 BTP, the AGIL AI.Sales app seamlessly leverages different 麻豆原创 AI solutions such as 麻豆原创 AI Core, generative AI hub, and 麻豆原创 HANA Cloud vector engine, which provides a powerful synergy that helps enhance performance and functionality. This integrated solution enables the AGIL AI.Sales app to deliver superior performance, enabling users to receive accurate, timely, and contextually relevant information.

Thomas Neuhaus, head of Digital Experience at AGILITA AG, says: 鈥淥ur AGILITA team is very happy to see the benefits brought about by AGIL AI.Sales in the case of our customer petZEBA. Their sales team uses the app successfully and could already experience measurable improvements and benefits. It helped them simplify and accelerate sales processes. Our team is especially proud of the measured 25% increase in customer visits since its implementation. This was made possible by significant time savings and intelligent sales planning. Thanks a lot to the petZEBA team for the great collaboration! We look forward to seeing them progressing further on their future-oriented journey.鈥


Priscilla Darfour is a working student at 麻豆原创 AppHaus Network.

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麻豆原创 AppHaus Network to Onboard New Partners in North America /2024/03/sap-apphaus-network-new-partners-in-north-america/ Thu, 07 Mar 2024 13:15:00 +0000 /?p=223119 麻豆原创 plans to establish additional partner-driven locations for the 麻豆原创 AppHaus Network in North America and is seeking 麻豆原创 partners interested in applying to join the network and open a new location.

麻豆原创 AppHaus locations are customer-facing sites that represent the next step in 麻豆原创鈥檚 evolution of innovating with customers by putting the human experience first. The first 麻豆原创 AppHaus was established in 2013. Today, the network is 23-strong across the globe, including three 麻豆原创-driven and 19 partner-driven locations.  

At the heart of is the belief that innovation requires a multidisciplinary team, a creative environment, and a human-centered approach to ensure innovation meets real-world needs. This combines design thinking and architecture thinking to make sure solutions are experientially desirable, technologically feasible, and financially viable. In short, the three success ingredients are people, process, and place.

麻豆原创 is continuously innovating for customers 鈥 and the future

鈥淭he award-winning human-centric approach to innovation that we and selected 麻豆原创 partners apply in customer engagements creates significantly higher business outcomes,鈥 states Birgit Fien-Schmalzbauer, global head of the 麻豆原创 AppHaus Partner Network. 鈥淚nvolving end users, IT, and the business of the customer in a systematic way, for example, leads to higher user satisfaction and less training effort for newly introduced solutions. It supports customers in leveraging the opportunities brought about by the newest technologies, such as 麻豆原创 Business AI, even in the short term.鈥

The next growth region for extending 麻豆原创 AppHaus Network will be North America. The high demand for human-centric customer engagements led to the decision to further expand the reach of the current network representation in North America consisting of three locations:

  • , currently under renovation
  • , Canada, partner-run
  • , U.S., partner-run

鈥淐ustomers in North America, like our customers in other regions, are looking for support to keep up with changing market environments and state-of-the-art technologies along their business transformation journey,” states Thorsten Leiduck, global head of 麻豆原创 Business Technology Platform Ecosystem at 麻豆原创. “The services offered by partner members of 麻豆原创 AppHaus Network provide our clients with the benefits of a human-centered innovation approach that leverages the power of 麻豆原创 Business Technology Platform. Customers gain a significant competitive advantage by embracing a culture of innovation and improving their business processes through 麻豆原创 technologies.鈥

鈥淥ur partners are qualified and trained in our innovation approach and can therefore enable customers to leverage 麻豆原创 Business Technology Platform for their best benefit,鈥 adds Carlos Estala Velasco, regional lead of 麻豆原创 AppHaus Partner Network Americas, 麻豆原创. 鈥淚 am looking forward to continuing to drive the Americas chapter of 麻豆原创 AppHaus Network and expanding innovation opportunities for our regional customers.鈥

Interested partners are invited to apply. To do so, visit and choose 鈥淕et in Contact鈥 to request the submission template or more information.聽Submissions are open until April 30, 2024.


Svenja Mueller is program manager for 麻豆原创 AppHaus Network.

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麻豆原创 AppHaus Network: 22 Locations and Counting in 2022 /2022/10/sap-apphaus-network-22-locations-and-counting/ Fri, 07 Oct 2022 10:15:13 +0000 /?p=199961 麻豆原创 AppHaus Network is the next step in 麻豆原创’s evolution of innovating with customers and putting the human experience first. It is continuously growing with 麻豆原创 partners joining the network all around the world. With new members in Switzerland, Belgium, and South Africa, the network is united by the goal to make innovation real, create impactful business outcomes, and help customers transform into intelligent enterprises with .

With years of experience in conducting innovation projects with customers, the global 麻豆原创 AppHaus team has developed extensive expertise in identifying customers鈥 and end users鈥 needs, translating them into UX designs, and finally delivering the solution and helping drive adoption of 麻豆原创 products and technologies. Together with other customer-focused 麻豆原创 teams, the 麻豆原创 AppHaus team has consolidated years of expertise and innovation work with customers into , an approach that combines design thinking, design doing, and architecture thinking methods. What started with design thinking methods has since evolved into an extensive , a universal innovation guide accessible to everyone.

From Five Locations to a Global Community

There are currently five 麻豆原创 AppHaus locations in Berlin, Heidelberg, New York, Palo Alto, and Seoul. But 麻豆原创 did not stop here. To extend 麻豆原创鈥檚 reach across the globe, the company started to leverage the successful concept with 麻豆原创 partners in selected regions becoming members of 麻豆原创 AppHaus Network. As of September 2022, this global network is a community of more than 20 innovation teams from handpicked 麻豆原创 partners and 麻豆原创 itself. All help ensure that, with 麻豆原创 Business Technology Platform, innovation gets into the hands of people. The innovative solutions build upon existing 麻豆原创 standard solutions such as , 麻豆原创 ERP, , and more.

麻豆原创 AppHaus Network works along a human-centered approach to innovation, which has encouraged numerous 麻豆原创 partners to join the community. The close relationships between the network members allow them to benefit from shared know-how, ideas, and mutual enablement. These values are also what motivated the newest additions, Flexso and AGILITA, to become part of 麻豆原创 AppHaus Network.

Flexso and 麻豆原创 Join Forces

Flexso is a full-service 麻豆原创 partner located in Antwerp, Belgium, that implements smart, powerful 麻豆原创 solutions for a wide range of lines of business. Flexso is known for its digital innovation and extensive experience with 麻豆原创 BTP.

To build a close relationship with 麻豆原创, Flexso hosted a workshop with colleagues from 麻豆原创 AppHaus Heidelberg as well as the Belgian 麻豆原创 market unit. During an interactive workshop in Flexso鈥檚 new innovation space, the user experience and technology experts had the opportunity to express their needs and ideas. Together, 麻豆原创 and Flexso aim to provide 麻豆原创 customers in Belgium with the full 麻豆原创 AppHaus experience and seamless support within their transformation towards intelligent enterprises. This workshop was an important first step to lay the groundwork for joint projects and the mutual mission to give 麻豆原创 customers sufficient support throughout the entire innovation journey.

鈥淒uring the interactive session, we identified several needs in the 麻豆原创 customer life cycle. These needs referred to a creative workshop space and a highly skilled UX and 麻豆原创 technology expert team, such as Flexso, that could help 麻豆原创 and all local customers,鈥 said Tobias Gollwitzer, customer design engagement manager at 麻豆原创 AppHaus Heidelberg. 鈥淭his format is a shared best practice for our 麻豆原创 AppHaus Network to intensify the local collaboration in different regions.鈥

AGILITA: The Latest Addition to 麻豆原创 AppHaus Network

With over 10 years of cloud enterprise resource planning (ERP) experience, AGILITA lives agility and innovation to bring customers solutions with passion and responsibility. Located in Zurich, Switzerland, AGILITA joined 麻豆原创 AppHaus Network in January 2022 and is known for its 鈥榠nnovation as a service鈥 offering powered by 麻豆原创 Business Technology Platform.

To provide its partners and customers with an environment that helps unfold their creativity, AGILITA recently inaugurated its new 麻豆原创 AppHaus space in May 2022. The team hosted an opening event with guests from 麻豆原创 AppHaus and 麻豆原创 Switzerland.

The event kicked off with opening speeches given by AGILITA CEO Sandra Voeller, 麻豆原创 Switzerland COO Sabrina Storck, and Global Head of 麻豆原创 AppHaus Partner Network Birgit Fien-Schmalzbauer. After Thomas Neuhaus, head of Digital Transformation at AGILITA, offered insights into the different design thinking phases, each attendee could join one of the in-depth sessions about 麻豆原创鈥檚 human-centered approach to innovation and demonstrations of a live implementation of 麻豆原创 BTP. The multifaceted setup of the opening event allowed partners and customers to get to know each other, exchange valuable knowledge, and learn more about AGILITA and 麻豆原创 AppHaus Network. After this inspiring opening event, Storck was convinced that the AGILITA 麻豆原创 AppHaus space 鈥渋s going to become the innovation hub of Switzerland.鈥

A Look into the Future

Since its beginnings in 2013, 麻豆原创 AppHaus Network has been continuously growing and working together virtually. Only recently, in June 2022, partners from all over the world met at 麻豆原创 AppHaus Heidelberg for an on-site meetup to intensify their collaboration and share best practices. The event provided the chance to meet each other in person, work on developing new methods for customer workshops, define and align mutual goals, and set a course for a successful future.

鈥淪ince we established 麻豆原创 AppHaus Network, our partners and teams have done an amazing job to prove, through many inspiring customer success stories, that human-centered innovation creates faster business value and outcomes for our customers using 麻豆原创 Business Technology Platform. 麻豆原创鈥檚 initiative to offer helps support and accelerate the move to the cloud,鈥 said Andreas Hauser, SVP of 麻豆原创 AppHaus Network.

22 Members 鈥 And Counting

Looking at all the great experiences so far it comes as no surprise that there will be more partners joining the network soon. With partners currently on four continents, 麻豆原创 AppHaus Network is eager to continue its journey around the world. In fact, scouting for new partners in Africa and Latin America has begun, with the aim of finding candidates that enhance the value of the network and carry forward the joint mission of making innovation real. Stay tuned for the next steps in the evolution of 麻豆原创 AppHaus Network.

鈥淲e are excited to make new connections, continue to grow the community, and work together with 麻豆原创 partners globally,鈥 said Fien-Schmalzbauer.


Julia Jakob is part of T&I Communications for 麻豆原创 AppHaus.

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麻豆原创 AppHaus Network Holds 2022 Meetup /2022/08/sap-apphaus-network-holds-2022-meetup/ Fri, 05 Aug 2022 11:15:55 +0000 /?p=198539 After three years of collaborating virtually, 麻豆原创聽AppHaus Network partners from around the world came together in person at 麻豆原创聽AppHaus Heidelberg in June 2022 to share ideas and best practices and test new innovation methods.

What wine corresponds to which persona? At the 麻豆原创 AppHaus Network meetup, the partners didn鈥檛 just learn about the latest developments in 麻豆原创 software and innovation, they also learned a thing or two about wine. Coming off an intensive first day, the participants were treated to a special program highlight: a light-hearted wine tasting in which they were able to continue networking in a more informal atmosphere. Here they learned, for example, that the “Spaetburgunder” (pinot noir) best embodied the traits of 麻豆原创 Business Technology Platform: high quality, reliable, versatile, and scalable.

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Developing Innovative Solutions Together

Currently spanning five 麻豆原创聽AppHaus locations and 17 locations run by partners, 聽continues to grow worldwide, united by a common goal: to make innovative solutions for 麻豆原创聽Business Technology Platform a reality while keeping the primary focus on the end user. To that end, all 麻豆原创 AppHaus members follow 麻豆原创鈥檚 .

Purely virtual collaboration was the name of the game for most over the last three years, and it was no different for this global network. And although collaboration proved quite successful despite the physical distance, the growing number of members and the need to truly 鈥渋dentify鈥 with the network eventually made meeting in person a necessity. Together, they wanted to work hand in hand on the strategy for the future 鈥 true to 麻豆原创鈥檚 vision to help the world run better and improve people鈥檚 lives.

Birgit Fien-Schmalzbauer, global head of 麻豆原创聽AppHaus Network, was overjoyed to welcome delegations from almost all global 麻豆原创 AppHaus Network members to 麻豆原创聽AppHaus Heidelberg: 鈥淲e worked very hard in preparing this meetup, developed the content together, and worked on three new workshop formats that were tested by all partners for future rollout to our customers. As a result, we were really able to make the most of these three days with all the participants. Our goal was to create lasting value for the entire 麻豆原创聽AppHaus Network, intensify our relationships, and start new initiatives.鈥

Teamwork as the Deciding Factor

In her keynote, 麻豆原创 T&I Chief Operating Officer Anja Schneider gave the attendees a strategy overview of (麻豆原创聽BTP) 鈥 the technological foundation for the intelligent, sustainable enterprise. 鈥淐lose collaboration with our partners is crucial to realizing the full potential of 麻豆原创聽BTP and ensuring our customers鈥 success,鈥 she emphasized before going on to present the concept of聽.

Helping her make the abstract more tangible was wine enthusiast Edda Mann, program manager in 麻豆原创鈥檚 use case factory initiative. Mann offered every participant a wine tasting and explained, through analogy, why an 鈥淥berkircher Collection O Ros茅,鈥 for instance, was the perfect example of a 聽on 麻豆原创聽BTP. For not only was the wine in question a聽best seller, it鈥檚 also a聽best adopter! A further highlight of the event was Glenn Gonzalez, CTO, 麻豆原创聽Germany, with his visionary take on 麻豆原创鈥檚 sustainable solutions and the vital role the company plays when it comes to sustainability in the global context.

Looking back, Andreas Hauser, senior vice president of 麻豆原创聽AppHaus Network, sums up the event: 鈥淭hanks to the meetup, our joint work with 麻豆原创 customers and our global innovation activities with 麻豆原创聽Business Technology Platform have evolved to an entirely new level. Parts of the new workshop formats we evaluated for the areas of sustainability, innovation, and communication have already been incorporated into the publicly available . And I am particularly pleased that network partners have now entered into some collaboration projects between themselves as well.鈥

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