At first glance, the space looks like a curated boutique. Clothing racks, soft lighting, and attentive staff set the scene. Pick up an item, and nearby displays can respond. Teams can also follow fitting-room activity and the sales floor in real time.

At the center is the Retail Innovation Lab by NYFW Collections and 麻豆原创, featuring fashion label RE/DONE. 麻豆原创 and N4XT Experiences, which operates NYFW Collections, built the lab as part of our . The store is open from September 11-30. For three weeks, visitors can experience connected retail in SoHo.

The new store is a progression of a three-day pop-up developed with fashion brand Public School New York in February. This season we are expanding the Retail Innovation Lab format to a full-fledged RE/DONE store, open to the public for three weeks. At the heart of it is a private “Command Center,” connecting the sales floor with the operations behind it. The Retail Innovation Lab doubles as an expansion of our 麻豆原创 Experience Centers, offering 麻豆原创 customers and prospects the chance to explore 麻豆原创 software and partner solutions in a real-life setting.

This approach reflects our co-innovation model, which aims to turn collaborative ideas into customer-facing experiences faster so visitors can experience the technology in action and understand its value firsthand. 麻豆原创, N4XT Experiences, and participating fashion brands contribute with their respective expertise. Together, we are developing a store concept that serves as a test bed for retail brands of various sizes.

From display to decision

Start your visit with a scan and opt in to a digital profile. As you browse, nearby displays can update with product details. A styling surface suggests complete looks and complementary pieces. Together, these features connect product discovery and styling in one experience.

In the fitting room, connected technology recognizes each item and size. An associate can respond quickly with another size or suggestion. When you’re ready, choose how to buy. Use your phone, ask an associate, or visit a traditional point of sale. Afterward, a personal digital wardrobe saves looks and keeps the experience going.

Behind the sales floor, the Command Center gathers movement, fitting-room, size, and sales signals. Teams gain a real-time view of customer activity and store performance.

Consider unexpected interest in one size: combined with inventory, merchandising, and replenishment information, that signal can reveal demand earlier. Teams can respond with greater precision. The store becomes a richer source of insight for assortment, inventory, and demand planning.

Co-innovation at the heart of industry

The lab also shows how our approach to co-innovation works. Customers and industry experts contribute their knowledge of operations, markets, and opportunities. 麻豆原创 brings more than 50 years of experience in business processes. It also brings the data, applications, and technology that connect them. Together, they ground innovation in the realities of retail and fashion.

In retail, that collaboration points toward autonomous commerce. Connected customer journeys and intelligent operations can work together within human-defined guardrails. The lab makes this direction tangible on the sales floor.

The same principle guides 麻豆原创’s approach to Industry AI, co-innovated with customers and industry experts. Their real-world knowledge gives AI context for industry processes and business decisions. AI can then understand what a signal means inside a business. It can also connect that signal to the surrounding processes.

That context differs by industry. In fashion retail, customer interactions can guide merchandising and demand. On a factory floor, production data can help teams improve operations. In consumer products, changing demand can inform planning and supply decisions. Each industry helps shape the AI built for it.

That’s the power of Industry AI. It brings an industry’s own knowledge into AI.

From industry expertise to intelligent action

Industry knowledge becomes more valuable when it moves businesses from insight to action. Companies can decide faster and orchestrate more processes across their operations.

That creates a path toward the Autonomous Enterprise. People define ambitions and guardrails; intelligent systems support them and execute more processes with speed, context, and precision. Human expertise stays central. It shapes the decisions and boundaries that move industries forward.

NYFW gives this collaboration a compelling stage. The lab shows how customer experiences and operations can connect in real time. Autonomous commerce brings that connection into focus for retail. Industry AI carries the same principle across industries.

Together, business knowledge, data, and AI create new ways for customers to act on insight.

Andre Bechtold聽is president of 麻豆原创 Industries & Experiences and chief revenue officer of Industry AI聽at 麻豆原创.

Speaking at this year鈥檚 during a keynote with Sven Denecken, senior vice president and chief marketing and solutions officer for 麻豆原创 Industries and Customer Experience, Scheier modestly described her revolutionary strategy.

鈥淚 decided to have a small goal of changing the fashion industry to be inclusive of the 1.8 billion people on earth who are living with a disability,鈥� said Scheier. 鈥淗aving a partner like 麻豆原创 helps us navigate the world and understand that people with disabilities are living in a world that actually wasn鈥檛 made for them. Our equation is that fashion plus technology equals adaptive, and 麻豆原创 is the platform to help us expand and understand the power of inclusion, especially with the largest minority on our planet.鈥�

Building an Ecosystem of Changemakers

Runway of Dreams develops programs and events that celebrate people鈥檚 differences with fashion shows that exemplify the power of collaboration across industry ecosystems. Unlike typical runway events with one fashion designer, numerous world-renowned brands come together to sponsor Runway of Dreams fashion shows that debut clothing designed for people with disabilities. Scheier is also founder and CEO of GAMUT Management, the first-of-its-kind consulting company to work exclusively with and for people with disabilities.

鈥溌槎乖� has come in to help our shared clients understand the huge business opportunity around people with disabilities,鈥� said Scheier. 鈥淭he button was invented in the 13^th century, giving technology a huge opportunity to get involved in this space and be a changemaker. And GAMUT is a platform for that. Just because things have been done in a certain way for years, doesn鈥檛 mean that鈥檚 how they have to remain.鈥�

Future-Ready Mindset for Industry Differentiation

The fashion industry is just one example of how 麻豆原创 helps customers stay one step ahead of market dynamics where industries are converging, embedded artificial intelligence (AI) is an indispensable tool, and partner ecosystems are vital for business growth.

鈥淭o be future-proof, companies need to have a future-ready mindset,鈥� said Denecken. 鈥淚ndustries are the vertical edge that provides differentiation for the business鈥nd 麻豆原创 offers that deep industry knowledge to help organizations鈥avigate every emerging trend, turn the unexpected into opportunities, and differentiate to grow at that vertical edge backed by our . We are reshaping every industry.鈥�

Industry Convergence Transforms CX

Denecken used the central digital showcase at the event as an example of how convergence is rapidly reshaping industries, redefining boundaries between traditional value chains for sustainable, intelligent, and networked business. This improves the customer experience and helps build the circular economy.

鈥淐onvergence is happening in every sector. There are many scenarios such as energy where fuel stations are becoming retail stations, [straddling] the oil and gas, automotive, utilities, and retail industries,鈥� he said. 鈥淭o digitally transform鈥nabling people, partners, and the entire system to collaborate on product and service experiences, you need to think across industry boundaries to create added value that will differentiate your brand. 麻豆原创 has the digital industry solutions and business process understanding to help you deliver value that drives profitable growth.鈥�

Generative AI with a Business Purpose

Industry convergence is also behind 麻豆原创 industry networks, where organizations from industrial manufacturing, life sciences, consumer products, and high technology go beyond traditional partnerships to collaborate across boundaries, sharing data and tools for faster innovation, including embedded generative AI that has a business purpose and delivers results.

鈥淭urning AI technology advancements into business impact is a challenge for many companies, especially if they lack in-house expertise,鈥� said Denecken. 鈥淲e have built business AI capabilities directly into the 麻豆原创 portfolio, combining that with our industry knowledge to power critical functions that include transportation management with generative AI, predictive replenishment, intelligent product recommendations, and 麻豆原创 Digital Assistant, which can provide a unified natural language interface for all 麻豆原创 solutions.鈥�

Industry-Specific Data Fulfills Customer Promise

Denecken explained how 麻豆原创鈥檚 mission is to help industries become more customer-centric, linking data company wide. In a fascinating demonstration, Andre Bechtold, senior vice president and head of Solution and Innovation Experience at 麻豆原创, showed how the company鈥檚 on-site delve into real-world scenarios for industries, connecting data across business value chains between consumers and organizations to strengthen customer relationships and generate revenue from new cross-industry business models.

鈥淲e鈥檙e making the customer experience more industry tailored, starting with automotive, consumer products, retail, and utilities,鈥� said Denecken. 鈥淭his allows companies to meet individual customer needs at any touchpoint. Personalized experiences result in increased order sizes, return visits, customer loyalty, higher profit margins, and greater wallet share.鈥�

Driven by cloud-based technologies, industries are blazing new business trails with boundary-crossing innovations like inclusive fashion for consumers.

Susan Galer is a communications director at 麻豆原创.聽Follow her @smgaler.

Over the past decades, the fashion industry underwent a technological revolution, reshaping the way retailers and brands engage with their customers. Personalization lies at the center of this transformation. By customizing the shopping experience for consumers, retailers stand out from their competition and foster greater customer loyalty. of consumers say personalization directly influences their decision to purchase from a brand, and 78% say it impacts their likelihood of making repeat purchases and referring the brand to friends and family.

Historically, fashion retailers relied primarily on traditional marketing techniques, such as print advertisements and in-store displays, to attract customers. However, with the rise of e-commerce and the Internet, customers now want and expect a personalized shopping experience that meets their individual needs and preferences. Customers are looking for seamless integration across multiple channels, including brick-and-mortar stores, online Web sites, mobile apps, and social media.

Omnichannel retail provides customers with the flexibility to shop whenever and wherever they want, and it provides businesses with in-depth data on customers’ shopping habits and preferences. With this information, fashion retailers can build a comprehensive profile of each customer, which can then be used to create targeted marketing campaigns, product recommendations, and personalized shopping experiences. Artificial intelligence (AI) and machine learning also enhance the customer experience. By analyzing customer data, AI can predict the likelihood of a customer making a purchase, offer real-time suggestions, check in post-purchase, and follow up for customer feedback. Enhanced customer understanding leads to better marketing decisions and better business outcomes.

麻豆原创 solutions play a prominent role in the execution of timely and impactful personalization, connecting customer data from demand to delivery and bringing sustainable, intelligent enterprises to life 鈥� from the back office to the front office.

Dive deeper into five solutions shaping the future of customer experience 鈥� in fashion retail and beyond.

• 麻豆原创 S/4HANA Retail can store all the data needed to deliver exceptional customer experiences, providing the foundation for the rest of the solutions and bringing the overall experience to life. With real-time customer and sales information, businesses can connect and transform retail processes across the entire value chain.
• : This omnichannel customer engagement platform can empower marketers to build, launch, and scale personalized cross-channel campaigns that scale business outcomes. The platform helped scale its marketing and customer relationship management (CRM) operations to identify and target high-value segments and grow the CRM database. It also matches in-store and online data to enhance its customer identification capabilities.
• : This solution can provide businesses with a trusted e-commerce platform that unlocks innovation at scale. With access to enterprise-wide data, retailers can boost profits and customer satisfaction. With 麻豆原创 Commerce Cloud, created a unified e-commerce platform that connects customers to the right products faster than ever 鈥� reducing the loading time of pages from seconds to milliseconds, which results in fewer customers abandoning items in their shopping carts. It also provides data insights that help Carhartt鈥檚 merchandising team optimize its product placement strategy.
• : With enterprise-wide customer insights from 麻豆原创 Customer Data Platform, businesses can meet customer expectations by delivering personalized engagements while also increasing conversion and improving customer retention. Take millennials and Gen Z shoppers for example, which represent in purchasing power. These groups show growing interest in sustainable products. With the right technology, retailers can capture more detail around their sustainability preferences and shopping habits and then use the data to make sustainability transparent across their value chains and improve the customer experience in the process. Candy Company uses 麻豆原创 Customer Data Platform to dig deeper into its consumer base. With greater insights into consumer behavior, Ferrara discovered a strong link between its Trolli brand and gamers. Ferrara used this information to shape future promotions and sweepstakes. With deeper knowledge of its customers, Ferrara created a brand fan program and significantly increased earned media value.
• : Turn the challenge of returns into an opportunity with 麻豆原创 Intelligent Returns Management, an industry cloud solution from 麻豆原创. It can not only make the returns experience easy, flexible, and free for customers, it can also protect your business鈥� bottom line and improve customer retention. Gain insights around the kind of products that are selling and those that are not. With a more granular look into the colors, styles, and sizes of items that customers return, the business can make more sustainable decisions about design and production.

Curious how your business can leverage the full potential of these five solutions, and others, to improve your customers鈥� experiences and drive long-term business success?

On February 15th, during New York City鈥檚 Fashion Week, 麻豆原创 opened the doors of the redesigned 麻豆原创 Experience Center, home to the S.Fashion Experience Lab. During the opening event, Andre Bechtold, senior vice president and head of Solution and Innovation Experience at 麻豆原创, shared that, 鈥溌槎乖� Experience Centers offer visitors a visual and immersive experience that makes innovation tangible.鈥� From a personalized perfume machine and augmented reality (AR) 聽displays to virtual fitting rooms and AI-powered personal shopping assistants and robotics, the retail store of tomorrow reimagines the future of fashion.

this permanent location year-round, physically or virtually, to discover how 麻豆原创 helps retailers optimize their businesses and connect with their customers in a digital-first world. into the solutions above, along with many others, to learn how you can offer unique and personalized customer experiences that reinforce long-lasting customer relationships and grow lifetime value for your business.

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Kelly Cannon is part of Content Creation and Strategy at 麻豆原创.

Images via Andreas de Groot, Purple