In Q3, we expanded our portfolio of Joule Assistants and introduced dozens of specialized agents that help customers move beyond isolated tasks toward connected, end-to-end execution. The value of AI has always been about what it accomplishes for our customers. Our recent releases help them streamline processes, increase productivity, and build more resilient operations.

Joule is 麻豆原创鈥檚 portfolio-wide AI engagement layer, combining agentic capabilities with 麻豆原创 business applications to help organizations become an Autonomous Enterprise. Through Joule Work, the new UI for AI, people describe what they want to achieve, get relevant insights, build app-less spaces personalized to their needs, and take action across connected business systems. When it鈥檚 time to execute, Joule Work selects the right Joule Assistant for the job. These assistants act as domain experts, bringing knowledge of roles and processes to the task at hand. They orchestrate specialized Joule Agents to execute tasks, using business context and data, respecting established authorizations, and maintaining audit trails. People set the direction, assistants coordinate agents, and agents carry out work with proper oversight and governance.

For example, billing teams can create invoices, identify anomalies, and resolve posting errors with the Billing Assistant and its agents. Supply chain planners can detect critical shortages earlier, assess trade-offs between service levels and inventory investment, and coordinate responses with the Supply Chain Planning Assistant. Maintenance teams can turn asset signals into coordinated maintenance action, helping address problems before they become larger operational disruptions. People retain oversight and control, while assistants and agents help reduce manual effort.

Customers are already putting these capabilities to work. PwC is using 麻豆原创鈥檚 Billing Assistant to help identify potential issues earlier, supporting better client outcomes. Novartis has launched a pilot of the Sourcing Assistant to help sourcing professionals focus on strategy, supplier engagement, and value creation.

鈥淎gents bring consistency and speed to work that previously required a lot of manual effort and coordination,鈥� , head of Procurement at Novartis. He expects improvements of 25% faster cycle times and a 35% uplift in FTE productivity.

As organizations adopt more agents, they need a clear view of their AI landscape. 麻豆原创 AI Agent Hub provides a central inventory of 麻豆原创 and non-麻豆原创 agents, helping teams keep track of and govern their growing agent portfolio. With 麻豆原创 Signavio agent mining and the Process Consulting Agent, we enable customers to identify their biggest opportunities for agentic AI and execute on them right away. This visibility supports a more coordinated approach to managing AI adoption across the business.

With Joule Studio, accessible through Joule Work, customers can create agents tailored to their business and extend 麻豆原创 standard agents with their own instructions. Browser-based tools and pro-code development options support different levels of technical expertise, while testing, versioning, and deployment turn ideas into agents that take action. This lets customers extend 麻豆原创鈥檚 capabilities to meet their business requirements.

Now, let鈥檚 dive into recent innovation.

Please note that this article covers only AI offerings released since July 1, 2026.

Joule

Joule Work

Employees can spend less time navigating applications and more time turning information into outcomes with Joule Work, which is available on desktop, in-app, web, and mobile. Joule Work, the new UI for AI, connects local and cloud environments, bringing conversational AI closer to the files, information, and business tools employees use every day. Employees can work with local files and folders in a secure sandbox environment, access current information through integrated web search, and connect to 麻豆原创 and non-麻豆原创 applications using Model Context Protocol (MCP) tools and Agent-to-Agent (a2a) integrations. Custom and corporate skills help streamline repetitive tasks, while local data and connected tools support faster creation of presentations, summaries, and other assets. And where a skill is not enough, the 麻豆原创 Knowledge Graph kicks in to search the entire space of business objects available to users for deeper transactional and analytical queries. Together, these capabilities reduce manual information analysis and help employees focus on higher-value work.

Dynamic workspaces, which we refer to as spaces, bring together insights, applications, Joule Assistants, and agents to support business workflows. Employees express what they want to accomplish, and Joule Assistants coordinate specialized agents to carry out the work. This effectively initiates the journey into a world where generative UI delivers an ultimate personalized experience to any end user. Joule Studio complements this experience with capabilities to build, deploy, and govern custom agents and workflows.

Early adopter feedback shows how this experience is changing the way employees interact with business information. Reinhausen, a global technology leader in electrical grid technologies, joined the Joule Work desktop early adopter program to support its AI journey. 鈥淲hat once required up to an hour of manual effort across our 麻豆原创 S/4HANA environment is now accessible in seconds through natural language, fundamentally changing how our teams interact with business data,鈥� said Peter Wied, director of Complexity Management at Reinhausen.

Customers are also using custom assistants to bring expertise closer to employees. Warehouse automation company KNAPP used Joule Studio to build an assistant that helps workers identify and resolve problems without waiting for an expert, reducing issue resolution times by about 90% and time spent on documentation and training by about 80%.

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The general availability for Joule Work is now underway in a phased approach.

Joule Studio

Business and IT teams can tailor Joule to their organization鈥檚 needs with Joule Studio, combining custom AI agents for complex business processes with reusable skills for everyday tasks. The agent builder enables teams to create agents that plan, reason, and dynamically address business challenges across 麻豆原创 and non-麻豆原创 systems. These agents can coordinate multi-step processes, invoke APIs, work with documents, and collaborate with users or other agents, helping organizations handle ambiguity, exceptions, and workflows that go beyond predefined automation.

The skill builder complements these capabilities with reliable, reusable operations accessed through Joule鈥檚 conversational interface. Teams can create skills to retrieve specific data, execute system transactions, and connect 麻豆原创 and third-party applications using predefined logic. Joule can select and trigger relevant skills based on context, helping employees complete frequent tasks more efficiently.

New intent-based development capabilities draw on business context from 麻豆原创 Signavio, 麻豆原创 Knowledge Graph, and 麻豆原创 Domain Models, helping teams translate business needs into tailored solutions. Pro-code capabilities let developers work in their preferred IDE, Git repository, and AI coding tools.

Together, the two builders help organizations combine flexible, goal-driven agents with predictable, task-specific automation. Grounding agents in business data and processes supports reliable outcomes, while centralized management provides visibility into skills, agent execution, and data privacy enforcement. Joule Studio helps customers build agents faster, improve accuracy while reducing costs, deploy with built-in governance, and ground AI in their business context. Estimated benefits include a 35% reduction in the time to build and deploy custom Joule Agents and a 10% reduction in the time to deploy custom Joule skills, alongside less time spent on frequent business tasks.

The agent builder is available for free until December 2026, after which it becomes a premium AI feature. The skill builder is a base AI feature.

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The general availability for Joule Studio is now underway in a phased approach.

麻豆原创 Joule for Consultants, AI-assisted custom knowledge benchmarking
Generally available

麻豆原创 consultants can use custom knowledge grounding in 麻豆原创 Joule for Consultants to receive expert guidance that combines 麻豆原创-curated content with system connectivity for an organization鈥檚 institutional knowledge. Through a grounding service that indexes organizational content with 麻豆原创 AI Core grounding, surfacing relevant information from internal documents into the Joule workflow. This way, responses reflect the firm鈥檚 methodologies, policies, delivery standards, and domain expertise. This reduces time spent searching and switching between tools while supporting growth in knowledge sources over time; it can improve productivity by up to 19%, reduce design iterations and subsequent rework by 50%, increase the share of profit by 1.5% through more optimized 麻豆原创 processes, and accelerate time to realized value by 13.7%.

Customers are already seeing the value of 麻豆原创 Joule for Consultants. reports a 40% reduction in development effort and a 25% decrease in software rework, helping its consultants focus more on innovation and client delivery.  expects to reduce consultant training time by 20 to 30% and save 93 hours each week on information searches, enabling consultants to build expertise faster and spend more time addressing clients鈥� business challenges.

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This capability is generally available.

Autonomous SCM

Product Design Assistant

• Change Record Management Agent
• Product Data Maintenance Agent
• Product Structure Optimization Agent

Design engineers and product managers can bring products to market faster and avoid costly rework with the Product Design Assistant. It connects data across design, engineering, compliance, and downstream processes, analyzing designs, recipes, and product information to surface insights. It also flags issues early and checks materials and requirements against internal rules and regulations. Three agents released in Q3 strengthen the foundations of product development. Engineers can keep product master data accurate with the Product Data Maintenance Agent, while the Product Structure Optimization Agent consistently optimizes bills of material across product views to reduce costs. When designs need to be changed, the Change Record Management Agent identifies similar change records affecting the same product and proposes a new draft version to initiate the change process. This reduces delays caused by fragmented change data and improves governance and traceability.

The result is faster, more confident design decisions and higher product quality, with estimated benefits including a 19% reduction in product design costs, a 10% increase in prototype success, a five percent reduction in cost of goods sold from design improvements, and a 12% reduction in tooling and material waste costs.

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The general availability for Product Design Assistant is now underway in a phased approach.

Logistics Assistant

• Batch Optimization Agent
• Warehouse Workload Optimization Agent
• Fixed Bin Maintenance Agent
• Material Reservation Processing Agent

Warehouse and logistics teams can keep operations running smoothly from inbound shipments to outbound deliveries with the Logistics Assistant. It senses disruptions as they happen and coordinates detection, planning, and execution across warehousing and transportation, managing decisions on labor, inventory, dispatch, and freight. Four agents released in Q3 focus on warehouse execution. Supervisors can match staff to demand and spot potential resource shortages early with the Warehouse Workload Optimization Agent. The Fixed Bin Maintenance Agent adjusts bins and replenishment as demand changes. On the inventory side, the Batch Optimization Agent monitors batch expiration and triggers actions to reduce waste. The Material Reservation Processing Agent lets users manage material reservations in natural language, with built-in human review. Together, these capabilities shorten the time from plan to execution, improve resilience to disruption, and lower the cost to serve by reducing expedites and inventory waste.

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The general availability for Logistics Assistant is now underway in a phased approach.

Manufacturing Assistant

• Production Planning and Operations Agent
• Production Master Data Readiness Agent
• Production Planning Order Progress Agent
• Workplace Safety Agent

Production planners and plant operators can keep manufacturing on track and respond to disruptions sooner with the Manufacturing Assistant. It detects issues in real time and runs corrective workflows for quality, scheduling, and workforce management. It also recommends next-best actions with clear pros and cons, so operators can focus on the exceptions that matter most.

Four agents released in Q3 support production from preparation through execution. The Production Master Data Readiness Agent makes sure materials are fully ready for production without manual setup, and the Production Planning Order Progress Agent identifies coverage issues at every order level. To speed up order-to-delivery, the Production Planning and Operations Agent helps planners release orders in as little as half the time. On the shop floor, the Workplace Safety Agent lets workers report safety concerns by describing what they observe, then assesses risks and suggests actions based on the situation and past data.

By coordinating people, systems, and workflows toward shared operational goals, the assistant helps reduce downtime, waste, and safety response times while supporting compliance through built-in traceability. Estimated benefits include a 14% reduction in production cycle time, a 19% reduction in scrap and defect rates, a six percent reduction in changeover time, a 10% reduction in operating income lost to unplanned downtime, and a 10% reduction in energy costs.

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The general availability for Manufacturing Assistant is now underway in a phased approach.

Supply Chain Planning Assistant

• Exception Management Agent
• Inventory Investment Allocation Agent
• Supply Chain Planning Orchestration Agent

Supply chain planners can detect issues earlier and respond to change with confidence using the Supply Chain Planning Assistant. It brings AI agents into everyday planning work, including exception management, demand fulfillment, inventory assessment, and capacity analysis, with one-click scenario simulation, root-cause analysis, and actionable recommendations. Three agents released in Q3 help planners turn analysis into action. The Exception Management Agent detects and resolves critical supply planning issues, giving planners the insights they need to protect service levels and avoid costly expedites. The Inventory Investment Allocation Agent weighs service levels against working capital to recommend optimal stock targets. The Supply Chain Planning Orchestration Agent coordinates these and other specialized agents across planning workflows. By speeding up decisions and surfacing capacity issues and persistent shortages in advance, the assistant helps planners keep schedules and inventory targets on track, with estimated benefits including a 20% reduction in planning coordination overhead and a 10% reduction in planning cycle time.

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The general availability for Supply Chain Planning Assistant is now underway in a phased approach.

Asset Operations Assistant

• Operational Maintenance Planning Agent
• Maintenance Event Planning Agent
• Maintenance Request Initiation Agent
• Maintenance Job Debrief Agent
• Equipment Insight Agent
• Task List Management Agent

Maintenance teams can identify critical asset conditions earlier and resolve them before they turn into larger operational disruptions with the Asset Operations Assistant. It turns asset signals into coordinated maintenance action and automates prioritization, planning, and scheduling, leaving teams more time for high-value work and exceptions.

Six agents released in Q3 cover the maintenance cycle from first request to final debrief. Technicians can create and route maintenance requests from natural-language input with the Maintenance Request Initiation Agent, while the Equipment Insights Agent provides a complete view of equipment to support better decision-making. The Operational Maintenance Planning Agent combines preventive, predictive, and corrective tasks into executable weekly and biweekly plans. When conditions change, the Maintenance Event Planning Agent analyzes real-time data to reprioritize tasks and adjust schedules. The Maintenance Task List Management Agent automates task list creation for greater consistency, and the Maintenance Job Debrief Agent streamlines job debriefs with AI-driven recommendations. By connecting asset health, risk, work outcomes, and financial impact, the assistant helps organizations increase planned work, reduce unplanned downtime, and improve uptime.

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The general availability for Asset Operations Assistant is now underway in a phased approach.

麻豆原创 Integration Business Planning, AI-assisted scenario planning

Supply chain planners can respond to disruptions with confidence using scenario planning in 麻豆原创 Integrated Business Planning. Within one workspace, they can assess impacts on demand and sales orders, identify alternative supply sources, and simulate mitigation options against KPIs such as service level and utilization before adopting the best-performing scenario. This streamlined approach helps planners make faster, data-driven decisions, build trust in their plans, and strengthen supply chain resilience.

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This capability is generally available.

Autonomous HCM

HR Service Assistant

• HR Knowledge Agent
• HR Workflow Accelerator Agent
• Payroll Explanation
• Time Off Service Agent
• Time Sheet Service Agent
• HR Service Orchestration Agent

HR service teams can resolve routine employee requests conversationally, without creating a case each time, using the HR Service Assistant. The assistant provides always-on support and draws on six agents released in Q3. Employees get fast, cited, policy-grounded answers from the HR Knowledge Agent, while the HR Service Orchestration Agent resolves requests through self-services or routes them to the right specialist agent. Common everyday questions are handled directly in the conversation: the Payroll Explanation Agent clarifies pay statements, and the Time Sheet Service Agent and Time Off Service Agent guide employees through submitting timesheets and creating compliant leave requests. When processes stall, the HR Workflow Accelerator Agent identifies delays and resolves them, allowing HR teams to reserve expert attention for complex cases. Estimated benefits include a 24% increase in case deflection to self-service, a 26% reduction in time to resolution, and a 40% reduction in queries that need Tier 2 or higher intervention.

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The general availability for HR Service Assistant is now underway in a phased approach.

HR Operations Assistant

• Employee Data Integration Agent
• Position Optimization Agent
• Job Change Request Agent
• Compensation Guidance Agent
• Job Architecture Maintenance Agent
• Skills Governance Agent

HR teams and managers can simplify core HR administration while keeping employee, job, and organizational data consistent and compliant with the HR Operations Assistant. Six agents released in Q3 help connect these activities: managers can find, edit, and create positions with the Position Optimization Agent and translate their intent into job changes with the Job Change Request Agent, while the Compensation Guidance Agent recommends policy-aligned salary increases based on performance, compensation, and skills data. To maintain the underlying data, the Employee Data Integration Agent resolves data inconsistencies, while the Job Architecture Maintenance Agent and Skills Governance Agent help keep role鈥搒kill mappings current and the skills ecosystem clean and AI-ready. Working alongside the assistant鈥檚 other specialized agents, they reduce administrative effort and support more reliable HR processes, with estimated benefits including a 39% reduction in data errors, a 20% reduction in HR transactional work, and a 25% reduction in manager time on core HR workflows.

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The general availability for HR Operations Assistant is now underway in a phased approach.

Performance and Goals Assistant

• Calibration Equity Agent
• Goal Creation Agent
• Goal Progress Agent

Managers and HR teams can align employee goals with business strategy and bring greater consistency to performance evaluations using the Performance and Goals Assistant. Three agents released in Q3 contribute to its broader capabilities: the Goal Creation Agent generates SMART performance goals grounded in strategy and role context; the Goal Progress Agent tracks completion in real time and flags risks before deadlines are missed; and the Calibration Equity Agent identifies potential inconsistencies in employees’ performance ratings before or during calibration. By combining clearer goals, proactive progress monitoring, and insights into rating inconsistencies, the assistant helps managers conduct more efficient reviews and make better-informed calibration decisions, with estimated benefits of a 21.4% reduction in review completion time and a 30% reduction in manual decision-making effort for managers.

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The general availability for Performance and Goals Assistant is now underway in a phased approach.

HR System Assistant

• Configuration Transport Agent
• HCM Audit Agent
• Role-based Permissions Agent

HR administrators can resolve access issues, manage configuration changes, and keep systems audit-ready with the HR System Assistant. It automates low-risk tasks and guides higher-risk changes, helping reduce errors and accelerate go-lives. Its Q3 releases address three key administrative needs: the Configuration Transport Agent discovers, bundles, and securely migrates configuration changes across tenants; the HCM Audit Agent enables natural language queries of 麻豆原创 SuccessFactors audit logs; and the Role-Based Permissions Agent queries user access, helps fix permission issues, and automates secure access resolution. As part of the assistant鈥檚 broader capabilities, these agents support faster troubleshooting, fewer configuration defects, and stronger traceability, with estimated benefits of a 70% reduction in configuration transport effort, a 90% reduction in time spent generating audit reports, and a 90% reduction in permission incident resolution costs.

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The general availability for HR System Assistant is now underway in a phased approach.

Autonomous Finance

Billing Assistant

• Billing Posting Agent
• Billing Creation Agent
• Billing Anomaly Agent
• Billing Adjustment Agent
• Error Explanation and Resolution Agent
• Billing Orchestration Agent

Billing teams can improve invoice accuracy and resolve issues faster with the Billing Assistant, which coordinates activities from document creation through adjustments and posting support. There are six agents being released in Q3: teams can prioritize due lists and create policy-aligned billing documents with the Billing Creation Agent, while the Billing Anomaly Agent flags unusual taxes and charges for review. When errors arise, the Billing Posting Agent and the Error Explanation and Resolution Agent help teams understand the issues and identify corrective steps, while the Billing Adjustment Agent cancels and reissues invoices to apply adjustments. The Billing Orchestration Agent coordinates these activities to keep billing processes moving. Together, these capabilities reduce manual effort and support faster invoice correction and dispute resolution, with estimated benefits including a 90% reduction in time spent analyzing and resolving posting issues, a 70% reduction in billing document creation effort, a 70% reduction in anomaly detection effort, and a 54% reduction in invoice reprocessing effort.

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The general availability for Billing Assistant is now underway in a phased approach.

Financial Closing Assistant

• Journal Entry Agent
• Accounting Accruals Agent
• Receivables and Payables Clearing Agent
• Analytical Business Insights Agent
• Asset Accounting Anomaly Detection Agent
• Financial Consistency Analysis Agent
• Financial Closing Orchestration Agent

Finance and accounting teams can accelerate period-end execution with the Financial Closing Assistant while controlling the extent to which agents participate in journal postings, clearing, and analysis. Seven agents released in Q3 support connected closing activities: teams can streamline audit-ready journal processing and accruals management with the Journal Entry Agent and Accounting Accruals Agent, and identify clearing opportunities through AI-based matching and aging analysis with the Receivables and Payables Clearing Agent. The Asset Accounting Anomaly Detection Agent and Financial Consistency Analysis Agent help improve accuracy by preventing invalid asset postings and resolving data errors, while the Analytical Business Insights Agent turns financial KPI analysis into executive summaries. Coordinating these workflows, the Financial Closing Orchestration Agent helps keep activities moving across teams and agents. This approach supports a faster, more reliable close, with an estimated 35% increase in productivity for staff performing reconciliations and adjustments.

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The general availability for Financial Closing Assistant is now underway in a phased approach.

Cash and Treasury Assistant

• Cash Positioning Agent
• Bank Relationship Agent
• Cash and Treasury Orchestration Agent

Treasury teams can manage liquidity more confidently and lower financing and banking costs with the Cash and Treasury Assistant. It monitors internal funding positions and needs, proposes cash transfers between bank accounts, and identifies ways to streamline bank wallet share and fees. Three agents released in Q3 support this work. The Cash Positioning Agent optimizes cash and performs cash-positioning tasks, such as checking balances, forecasting cash flows, and transferring funds. The Bank Relationship Agent gives treasurers a comprehensive view of the enterprise鈥檚 banking relationships, and the Cash and Treasury Orchestration Agent coordinates these activities with the assistant’s other specialized agents. Better interest yields and lower financing costs can free up funds for growth initiatives. Estimated benefits include a 50% increase in cash management and treasury staff productivity and a 10% reduction in bank commissions and fees. Productivity is also estimated to rise by 30% in the following areas: liquidity management and cash forecasting, FX risk and hedging, bank relationship management, and treasury reporting and compliance.

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The general availability for Cash and Treasury Assistant is now underway in a phased approach.

Financial Consolidation Assistant

• Financial Consolidation Data Submission Agent
• Financial Consolidation Orchestration Agent

Consolidation teams and local accountants can complete the financial close faster and with less manual effort using the Financial Consolidation Assistant. The assistant supports work across data preparation and consolidation. It guides users through issue resolution, simplifies master data maintenance, and speeds up simulations of mergers, FX changes, and other business scenarios. Two agents released in Q3 make the close cycle smoother. Local accountants can automate data submissions and resolve errors before data reaches group consolidation using the Financial Consolidation Data Submission Agent. The Financial Consolidation Orchestration Agent coordinates its agents. Teams spend less time collecting and correcting data and more time analyzing results, with an estimated 25% increase in productivity for staff performing reconciliations and adjustments.

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The general availability for Financial Consolidation Assistant is now underway in a phased approach.

Sales Operations Assistant

• Billing Block Resolution Agent
• Credit Block Resolution Agent
• Delivery Issue Resolution Agent
• Supply Issue Resolution Agent

Sales teams can keep orders moving and address fulfillment obstacles directly in their workflow with the Sales Operations Assistant. It automates sales order creation from unstructured data and supports order updates, shortening processing cycles and reducing errors. Four agents released in Q3 target common sources of delay: teams can address billing and credit blocks with the Billing Block Resolution Agent and Credit Block Resolution Agent, tackle delivery issues with the Delivery Issue Resolution Agent, and identify, analyze, and receive recommended solutions for supply problems with the Supply Issue Resolution Agent. By combining faster issue resolution with accurate, up-to-date sales data, the assistant helps improve customer satisfaction and support informed pricing decisions, with estimated benefits including a 15% reduction in revenue lost to fulfillment issues, a 10% reduction in financial losses from stockouts, and a 50% reduction in time spent resolving billing blocks and credit issues.

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The general availability for Sales Operations Assistant is now underway in a phased approach.

Recurring Receivables Assistant

• Collection Insights Agent
• Convergent Invoicing Execution Agent
• Subscription Lifecycle Agent

Finance teams can accelerate collections and manage high-volume recurring receivables more efficiently with the Recurring Receivables Assistant. Supporting recurring billing and subscription-based business models, it brings customer account context, risk insights, and recommended next steps into order-to-cash activities. Three agents released in Q3 help teams act on these insights: collectors get collection support from the Collection Insights Agent, while the Convergent Invoicing Execution Agent automates invoice corrections through geography-aware, regulation-compliant rebilling. The Subscription Lifecycle Agent complements these activities by automating subscription contract management from search through execution. Together, these capabilities help protect revenue, reduce downstream corrections, and free blocked cash, with estimated benefits including a 20% reduction in controllable days sales outstanding, a 20% increase in accounts receivable staff productivity, and a 10% reduction in controllable write-offs.

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The Recurring Receivables Assistant is available in the 麻豆原创 Early Adopter Care program.

Accounts Receivable Assistant

• Collection Account Preparation Agent
• Dispute Resolution Agent
• Dunning Insights Agent
• Collections Email Outreach Agent
• Dispute Creation Agent
• Receivable Account Analysis Agent
• Accounts Receivable Orchestration Agent

Accounts receivable teams can prepare more effective collection calls and release disputed cash sooner with the Accounts Receivable Assistant. Seven agents released in Q3 connect account analysis, customer outreach, and dispute handling: collectors can build a complete customer account picture and prioritize their next steps with the Receivable Account Analysis Agent, Collection Account Preparation Agent, and Dunning Insights Agent, while the Collections Email Outreach Agent automates correspondence for worklist items that do not require a call. The Dispute Creation Agent manages dispute cases using natural language processing and provides insights, while the Dispute Resolution Agent validates cases and suggests actionable solutions. The Accounts Receivable Orchestration Agent coordinates these activities to reduce manual effort and collection delays. Estimated benefits include a 35% increase in accounts receivable staff productivity, a 25% reduction in controllable days sales outstanding, a 15% reduction in uncollectable write-offs, and a five percent reduction in customer churn from disputes.

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The general availability for Accounts Receivable Assistant is now underway in a phased approach.

Tax Compliance Assistant

• Legal Change Agent
• Regulatory Document Mapping Explanation Agent
• Statutory Report Analysis Agent
• Statutory Report Extension Update Agent
• Tax and Compliance Orchestration Agent

Finance and IT teams can keep pace with regulatory changes and reduce manual compliance work with the Tax and Compliance Assistant. It supports continuous monitoring and automation across tax calculations, e-invoicing, statutory reporting, and payments, helping teams identify issues before they become costly disruptions. Five agents released in Q3 connect regulatory discovery with reporting maintenance: the Legal Change Agent helps teams discover relevant regulatory changes, while the Regulatory Document Mapping Explanation Agent clarifies regulated e-invoice field mappings and compliance rules through Joule. Teams can review statutory reports for anomalies and recommended fixes with the Statutory Report Analysis Agent, and merge report extensions when 麻豆原创 delivers new versions using the Statutory Report Extension Update Agent. The Tax and Compliance Orchestration Agent coordinates these activities, supporting traceable processes and faster error correction. Estimated benefits include a 75% reduction in compliance rework costs, a 30% reduction in tax compliance process costs, a 40% reduction in regulatory penalties and fines, and a 50% reduction in compliance monitoring effort.

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The general availability for Tax and Compliance Assistant is available in the 麻豆原创 Early Adopter Care program.

International Trade Assistant

• International Trade Product Profile Agent
• International Trade Classification Agent

International trade teams can streamline goods classification and manage changing trade requirements with the International Trade Assistant, bringing AI-powered support into enterprise import, export, compliance, and origin management processes. Two agents released in Q3 connect product understanding with classification: the International Trade Product Profile Agent collects and unifies product data to establish its semantic meaning, while the International Trade Classification Agent automatically classifies goods for shipping, helping teams save time and support compliance. Alongside capabilities such as sanction screening and EU Intrastat reporting, these agents help replace disconnected, reactive processes with a more governed and scalable approach to international trade.

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The general availability for International Trade Assistant is available in the 麻豆原创 Early Adopter Care program.

Accounts Payable Assistant

• Accounts Payable Orchestration Agent
• Payment Inquiry Handling Agent
• Receivables and Payables Clearing Agent

Accounts payable teams can reduce manual payment handling and reconcile vendor accounts more efficiently with the Accounts Payable Assistant. It combines payment automation, proactive validation, and guidance on exceptions with insights into cash flow and discount opportunities. Three agents released in Q3 support these workflows: teams can manage routine invoice-specific payment inquiries with the Payment Inquiry Handling Agent and generate balanced clearing proposals for open items in accounts payable and receivable with the Receivables and Payables Clearing Agent. The Accounts Payable Orchestration Agent coordinates the agents. By streamlining payment-related tasks and helping teams address discrepancies, the assistant offers estimated benefits of a 35% increase in accounts payable staff productivity and a 20% reduction in duplicate payments and exceptions.

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The general availability for Accounts Payable Assistant is now underway in a phased approach.

麻豆原创 S/4HANA Cloud Public Edition, AI-assisted KPI and report summary

Managers and executives can get a quicker view of business performance with KPI and report summaries in 麻豆原创 S/4HANA Cloud Public Edition. The feature turns Generic Drilldown reports into concise natural-language summaries that highlight key metrics, trends, anomalies, and threshold breaches directly within 麻豆原创 Fiori apps. This makes complex analytics easier to interpret and share, helping users make more informed decisions without manual report analysis.

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This capability is generally available.

麻豆原创 S/4HANA Cloud Public Edition, EHS environment management, AI-assisted compliance management

EHS compliance managers can set up regulatory obligations and permits more efficiently with environment management and compliance management in 麻豆原创 S/4HANA Cloud Public Edition. The feature scans PDF documents to capture header data, identify relevant requirements, and propose related tasks such as maintenance notifications or reporting activities, while keeping the source document and proposed actions visible side by side. This reduces data entry errors and setup time, strengthens auditability by linking requirements to their source, and can reduce compliance obligation management costs by up to 65% while lowering the risk of penalties and fines.

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This capability is generally available.

麻豆原创 S/4HANA Cloud Public Edition, AI-assisted aging work in progress analytics and management

Project financial controllers can track and manage aging work in process more effectively with Joule in 麻豆原创 S/4HANA Cloud Public Edition. The feature analyzes WIP for time-and-expense projects, identifies delayed billing, summarizes relevant insights in dynamic charts, and supports actions to help prevent revenue loss. This shortens the time needed to review WIP amounts, speeds billing decisions, and helps reduce potential cash flow risk.

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This capability is generally available.

麻豆原创 Cloud Identity Access Governance, AI-assisted access review

Access reviewers can make faster, more informed certification decisions with AI-assisted access review in 麻豆原创 Cloud Identity Access Governance. The feature provides context-aware recommendations based on historical review outcomes, peer-group analysis, and organizational access patterns, along with business-friendly explanations to help reviewers assess whether a user鈥檚 access remains appropriate. This reduces review effort and operational overhead while improving decision quality, strengthening access governance, and supporting compliance.

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This capability is generally available.

麻豆原创 S/4HANA Cloud Public Edition, AI-assisted document extraction for simplified business partner master data maintenance

Sales managers, purchasing managers, and business partner master data specialists can accelerate business partner onboarding with document extraction in 麻豆原创 S/4HANA Cloud Public Edition. Integrated into the Manage Business Partner app, 麻豆原创 Document AI extracts names, addresses, bank account details, and tax numbers from uploaded purchase orders, quotations, and invoices, and automatically populates the relevant fields. This reduces manual transcription and switching between files and screens, helping improve data accuracy, consistency, and operational efficiency.

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This capability is generally available.

麻豆原创 S/4HANA Cloud Public Edition, AI-assisted incoming bill of exchange posting

Finance teams can streamline incoming bill of exchange processing in 麻豆原创 S/4HANA Cloud Public Edition with automated data extraction and posting proposals. By uploading PDF or image files, they can capture bill details, identify missing or inconsistent data, and match open customer items to support posting and reconciliation. This reduces manual entry and errors, improves processing efficiency, and helps teams handle higher volumes across supported countries.

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This capability is generally available.

Autonomous Spend Management

Purchasing Assistant

• Purchase Order Lifecycle Management Agent

Purchasing teams can make faster, more consistent buying decisions and protect margins with the Purchasing Assistant. It identifies spend leakage, recommends the best-fit suppliers with clear, explainable reasoning, and automatically enriches and validates catalog data at upload. It also monitors frequently purchased materials for potential supply gaps and assigns new sources of supply. The Purchase Order Lifecycle Management Agent, released in Q3, extends this support beyond the point of purchase. It flags delivery risks for open orders and guides purchasers on the next steps. By automating analysis and reducing manual follow-up, the assistant improves catalog quality and keeps critical materials in stock, with estimated benefits including a one percent decrease in buying spend and a 30% increase in buying staff productivity.

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The general availability for Purchasing Assistant is now underway in a phased approach.

Supplier Management Assistant

• Supplier Management Identification and Optimization Agent

Supplier managers and procurement teams can build a more resilient supplier base and make better informed decisions with the Supplier Management Assistant. It supports the full supplier life cycle: it unifies supplier data across systems into a single, consistent view, assesses supplier performance to recommend targeted development plans, and continuously monitors financial, compliance, and ESG risk using real-time external data. The Supplier Management Identification and Optimization Agent, released in Q3, adds AI-powered supplier identification and optimization, helping teams find suitable suppliers and make sourcing decisions faster. With less manual effort spent gathering supplier information and assessing risk, organizations can respond to changes in their supply base sooner, with an estimated 20% increase in supplier management staff productivity.

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The general availability for Supplier Management Assistant is now underway in a phased approach.

Procurement Contract Assistant

• Procurement Contract Compliance Monitoring Agent
• Procurement Contract Analysis Agent
• Procurement Contract Renewal Optimization Agent

Procurement and contract management teams can protect contract value and reduce risk across the contract life cycle with the Procurement Contract Assistant. It produces legally compliant first drafts, continuously monitors terms, and supports decisions on renewal, renegotiation, and new sourcing. Three agents released in Q3 help bring existing and active agreements under control. Teams can speed up the ingestion of legacy contracts with the Procurement Contract Analysis Agent, which extracts metadata and obligations, while the Procurement Contract Compliance Monitoring Agent monitors those obligations and detects deviations in real time. As agreements near expiration, the Procurement Contract Renewal Optimization Agent evaluates them and recommends the next action. By surfacing risks to pricing, usage, SLAs, and obligations earlier, the assistant improves compliance and renewal outcomes, with estimated benefits including a 45% increase in contract management staff productivity and a 50% reduction in gaps in terms-and-conditions monitoring.

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The general availability for Procurement Contract Assistant is now underway in a phased approach.

Category Management Assistant

• Category Strategy Development Agent
• Market Insights Agent

Category managers can build, refine, and continuously optimize category strategies with the Category Management Assistant, providing procurement teams with a basis for more proactive decision-making. The assistant combines spend data, supplier context, and external market intelligence into a single view of each category, surfacing risks and opportunities such as market shifts, compliance gaps, and value leakage early. Two agents released in Q3 connect market research directly to strategy. The Market Insights Agent automates category research and delivers verified procurement intelligence, and the Category Strategy Development Agent turns market intelligence into data-driven strategy recommendations. Category managers spend less time gathering information and can adapt their strategies as conditions change, with estimated benefits including a 35% increase in category management staff productivity and a one percent reduction in maverick spend.

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The general availability for Category Management Assistant is now underway in a phased approach.

Invoicing Assistant

• Invoicing Orchestration Agent

Accounts payable teams can move toward touchless invoice processing with the Invoicing Assistant, which automates AP from invoice receipt to payment scheduling with minimal human input. It extracts invoice data, accelerates posting, and draws on integrated procurement and finance data to reduce errors, provide real-time insights, and detect potential fraud. The Invoicing Orchestration Agent, released in Q3, fully automates AP by extracting invoice data and orchestrating end-to-end processing with minimal human input. Less time spent on manual data entry and exception handling results in a more secure, compliant, and efficient process, and more room for higher-value work.

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The general availability for Invoicing Assistant is now underway in a phased approach.

Receiving Assistant

• Return Goods to Supplier Agent

Procurement and receiving teams can streamline goods receipts, service entry sheets, returns, and quality tracking with the Receiving Assistant, reducing manual steps while reinforcing purchase order and contract compliance. For supplier returns, the Return Goods to Supplier Agent helps identify slow-moving or obsolete stock and uses material details and return quantities to trace the original supplier and purchase order. It then prepares a draft return purchase order and notifies the responsible purchaser, who reviews the proposal and agrees on the return terms with the supplier. This combines automated preparation with human oversight to reduce administrative effort, help release working capital tied up in excess inventory, and lower the financial risk of unresolved dead stock.

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The general availability for Receiving Assistant is now underway in a phased approach.

Requisition Assistant

• Purchase Requisition Creation Agent
• Purchase Requisition Optimization Agent

Employees can find the items and services they need and prepare policy-compliant purchase requests with the Requisition Assistant. The Purchase Requisition Optimization Agent searches and compares options across multiple catalogs in real time, ranking alternatives against priorities such as price, quality, supplier preference, and delivery time. To simplify request preparation, the Purchase Requisition Creation Agent turns free-text requests or documents into ready-to-submit purchase carts, guides users to the appropriate buying channels, and autofills forms while checking policies and validating key details. These capabilities help employees balance purchasing needs with company preferences, reduce errors before submission, and shorten requisition-to-order cycles, with an estimated 15% increase in requisition staff productivity.

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The general availability for Requisition Assistant is now underway in a phased approach.

Operational Procurement Assistant

• Invoice Reminder Agent
• Material Spend Advisory Agent

Procurement teams can reduce manual follow-up and strengthen contract compliance across the procure-to-pay cycle with the Operational Procurement Assistant. It monitors and drives the processing of purchase requisitions, purchase orders, supplier contracts, scheduling agreements, service entry sheets, and supplier invoices. Teams can identify off-contract spending, quantify potential savings, and spot quick wins with the Material Spend Advisory Agent, while accountants receive invoice insights through the Invoice Reminder Agent. By reducing manual steps, keeping contracts and sourcing data up to date, and simplifying supplier quote management, the assistant helps accelerate procurement execution, reduce errors and delays, and improve contract utilization.

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The general availability for Operational Procurement Assistant is now underway in a phased approach.

麻豆原创 Ariba Contracts, AI-assisted contract creation from documents

Suppliers can create contracts in 麻豆原创 Ariba Contracts from existing contract PDFs. The feature extracts relevant contract details, recommends required fields, and provides a preview where users can review, edit, or override values before creating the contract. This reduces repetitive data entry, supports more consistent contract data, and helps accelerate contract onboarding and digitization.

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This capability is generally available.

麻豆原创 Ariba Contracts, AI-assisted contract creation from prompts

Contract managers can start new contracts in 麻豆原创 Ariba Contracts using natural-language prompts directly within the contract creation experience. The feature translates a small number of inputs into contract header fields in seconds, helping users focus on their intent rather than navigating through separate steps. Users review and confirm the proposed details before creating the contract, reducing effort while maintaining human control as contract volumes grow.

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This capability is generally available.

麻豆原创 Ariba Contracts, AI-assisted contract field recommendations

Contract managers can complete contracts faster in 麻豆原创 Ariba Contracts with context-aware field recommendations. The feature suggests relevant values from reliable data sources for fields such as supplier, company code, and payment terms, helping users navigate organizational rules and dependencies with less manual effort. Explainable recommendations support accuracy and compliance while allowing contract managers to retain control and flexibility over final values.

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This capability is generally available.

Concur Travel, AI-assisted trip changes

Business travelers and travel coordinators can manage itinerary changes through a natural-language conversation with Joule in Concur Travel. They can find a trip by describing it, review the estimated cost of a modification before confirming it, and update flights, hotels, or rental cars without switching to separate booking tools. This provides real-time support that reduces manual work and helps users make travel changes faster.

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This capability is generally available.

Concur Expense, AI-assisted approval manager

Approval managers can use AI-powered insights in Concur Expense to focus their review on the transactions that require attention. The feature identifies unusual patterns, inconsistencies, and missing context, while routine, lower-risk expenses recede from view to reduce review noise. Explainable AI reasoning clarifies why an item was flagged, and direct access to receipts, expense history, and supporting details helps managers quickly validate decisions. Integrated into existing approval workflows, the feature helps speed up reviews, improve consistency, and maintain accountability without requiring approvers to be expense-policy experts.

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This capability is available in 麻豆原创 Early Adopter Care.

Concur Expense, AI-assisted corporate card management

Card administrators and business travelers can simplify virtual card management with AI-driven automation in Concur Expense. Administrators can translate policies written in natural language into spending limits, merchant category controls, and approval workflows, while travelers can request cards and funds conversationally through familiar messaging channels. This reduces administrative effort, accelerates access to funds, and supports compliance through upfront spending guardrails. The feature is currently available only to eligible customers enrolled in the corresponding 麻豆原创 Early Adopter Care program.

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This capability is available in 麻豆原创 Early Adopter Care.

Concur Travel, AI-assisted travel filters

Business travelers can find suitable flights faster with AI-assisted travel filters in Concur Travel. By describing preferences such as a preferred airline or departure time window in plain language, they can narrow search results without scanning numerous options or adjusting filters individually. This helps travelers identify relevant itineraries more efficiently, simplify decision-making, and book with greater confidence.

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This capability is generally available.

Concur Travel, AI-assisted travel search

Corporate travelers can find relevant rail stations more easily with AI-assisted travel search in Concur Travel, even when they do not know the exact station name or local spelling. They can search in supported languages using station names, cities, countries, or points of interest, with support for typos, omitted accents, and different word orders. This helps travelers identify suitable stations with less effort and plan rail journeys with greater confidence.

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This capability is generally available.

Autonomous CX

Case Management Assistant

• Case Action Recommendation Agent
• Case Preparation Agent
• Case Processing Agent
• Case Management Orchestration Agent

Service representatives can move from case intake to resolution with clearer context and guided actions using the Case Management Assistant. Four agents released in Q3 support this journey: the Case Preparation Agent analyzes incoming requests and extracts key customer context, giving representatives an informed starting point, while the Case Action Recommendation Agent recommends next best actions and helps prioritize tasks based on the live case. The Case Processing Agent assists with processing steps across relevant scenarios and domains, while the Case Management Orchestration Agent coordinates the specialized agents throughout the workflow. By reducing back-and-forth and supporting case summaries and customer communications, the assistant helps teams deliver more efficient, consistent service, with estimated benefits including a 35% reduction in diagnosis effort, a 50% reduction in misrouting, and a 20% reduction in resolution time.

Get started .

The general availability for Case Management Assistant is now underway in a phased approach.

Deal Qualification Assistant

• Lead Conversion Agent
• Lead Enrichment Agent
• Lead Qualification Agent
• Lead Routing Agent
• Deal Qualification Orchestration Agent

Sales teams can prioritize promising prospects and accelerate opportunity creation with the Deal Qualification Assistant. It deduplicates lead data, assesses fit and intent, and automates routing and engagement. Four agents released in Q3 connect these activities: the Lead Enrichment Agent enhances incoming lead records with relevant external data, ensuring sales teams have the context needed to engage effectively, while the Lead Qualification Agent categorizes prospects as qualified, nurtured, or disqualified based on ideal customer criteria. After an account executive confirms qualification, the Lead Conversion Agent creates the required account, contact, and opportunity records, preserving lead details and engagement history. The Deal Qualification Orchestration Agent coordinates the specialized agents across the process. This reduces research and data entry while improving pipeline quality, with estimated benefits including a 35% reduction in manual deal-qualification effort and a 10% increase in the lead-to-meeting ratio.

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The general availability for Deal Qualification Assistant is now underway in a phased approach.

麻豆原创 Enterprise Service Management, AI-assisted document extraction

Service and support staff can extract relevant information from image and PDF attachments in 麻豆原创 Enterprise Service Management. The feature converts unstructured document content into structured data鈥攕uch as invoice or contract-account details鈥攁nd supports retrieval of related entities from 麻豆原创 back-end systems, including 麻豆原创 S/4HANA Cloud. This accelerates document handling, improves data accuracy, and connects incoming documents more smoothly to existing workflows and business processes.

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This capability is generally available.

麻豆原创 Omnichannel Promotion Pricing, AI-assisted promotional text translation

Promotion planners can use 麻豆原创 Omnichannel Promotion Pricing to translate promotional text into more than 150 languages. AI-powered translation reduces the manual work required to maintain multilingual content and helps keep messaging consistent across global promotion campaigns.

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This capability is generally available.

麻豆原创 Engagement Cloud, AI-assisted content composer

Marketers can accelerate campaign creation with the AI-powered content composer in 麻豆原创 Engagement Cloud, generating personalized copy and brand-consistent images directly within the campaign editor. Drawing on product catalog data, audience attributes, and reference campaigns, they can create headlines, body copy, calls to action, and hero images while retaining control to preview, edit, or regenerate each element. This integrated workflow helps teams launch campaigns faster, scale personalization, and reduce tool switching.

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This capability is generally available.

麻豆原创 Business AI Platform

Mistral on 麻豆原创 Business AI Platform

Organizations can use Mistral’s enterprise AI platform, including Mistral Vibe Work and AI Studio, hosted on 麻豆原创 Business AI Platform, to enhance productivity. Employees can interact with multilingual large language models to chat, think, search, write, upload files, and receive answers to questions, helping them automate meaningful daily work from a single environment. The offering also provides a no-code environment for teams to design, customize, deploy, and operate AI agents and workflows end-to-end. Mistral models are deployed locally on 麻豆原创 Cloud Infrastructure to support data processing within a trusted region, helping organizations address regulatory requirements, regional compliance mandates, and geopolitical considerations. A fully sovereign version on 麻豆原创 Sovereign Cloud, supporting legal, operational, technical, and data sovereignty, is planned for early 2027.

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This capability is generally available.

麻豆原创 Analytics Cloud, AI-assisted prompt insights

Story designers can embed large language model prompts as widgets in 麻豆原创 Analytics Cloud stories, enabling story consumers to generate AI responses directly within their analytics experience. The feature can provide structured analysis of tables or answer broader business questions, helping users create data-driven narratives and decision support without moving internal data to external AI tools. This reduces manual analysis effort and can cut the time required to analyze 麻豆原创 Analytics Cloud data by 60%.

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This capability is generally available.

麻豆原创 Analytics Cloud, AI-assisted story code generation

Business analysts can build customized dashboards more efficiently with AI-assisted story code generation in 麻豆原创 Analytics Cloud. The feature automatically generates JavaScript and explains its functionality and coding choices, helping analysts understand, modify, and extend scripts to create low-code analytics applications. This reduces manual coding effort, supports faster delivery of analytics solutions, and gives analysts greater flexibility to tailor dashboards to business needs.

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This capability is generally available.

麻豆原创 Datasphere, AI-assisted SQL generation

Data modelers can create and refine SQL views more efficiently with AI-assisted SQL generation in 麻豆原创 Datasphere. Using natural language prompts in the SQL View Builder, they can generate SQL code for new or existing views. This helps reduce manual coding effort and increase modeling productivity.

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This capability is generally available

Generative AI hub enhancements

麻豆原创-RPT-1.6
麻豆原创-RPT-1.6, now available on generative AI hub, is our latest model in the 麻豆原创-RPT family. It delivers the strongest gains in prediction quality to date, particularly for high-cardinality classification, and is validated across 197 real-world enterprise tasks.

• Explainability: Available in all 麻豆原创-RPT-1.6 variants, this includes column-level feature importances and the ability to surface specific historical rows most influential to each prediction, giving business users and decision-makers a clearer basis for trusting and acting on AI-driven outputs.
• Deep Context Mode: Only available in 麻豆原创-RPT-1.6-large, this allows the model to draw on significantly larger reference datasets to improve prediction quality. It is intended for use cases with large historical data, such as invoice records spanning multiple fiscal years or product catalogs in the tens of thousands. This mode trades higher latency and cost for higher accuracy, and can be enabled via a single parameter in the prediction configuration.

Tabular Orchestration
Tabular Orchestration, now available on generative AI hub, is a new managed workflow for 麻豆原创-RPT models. It handles context management and data access, thereby removing the need to build and maintain custom data pipelines. Teams register their data source and scenario configuration once at design time. Every inference is a single API call, with the workflow automatically handling data ingestion and context selection before routing the prediction request to the specified 麻豆原创-RPT model. This setup is designed to easily carry forward as the workflow expands to support additional tabular foundation models beyond 麻豆原创-RPT in future releases.

Prior Labs’ TabPFN-3.5-Plus
Business analysts and AI teams can turn structured business data into actionable predictions faster with TabPFN-3.5 Plus, now available in 麻豆原创 AI Core. Developed by Prior Labs, an 麻豆原创 company, the tabular foundation model helps organizations predict outcomes such as payment delays, supplier risks, customer churn, and upsell opportunities鈥攚ithout task-specific model training or tuning. Unlike large language models, which excel at language and knowledge tasks, TabPFN-3.5 Plus is purpose-built for the rows and columns that underpin critical business decisions.

The model works with data as it exists in business systems, handling missing values, mixed data types, and inconsistent fields without preprocessing. Through in-context learning, it uses labeled examples to make predictions from raw tabular data, including columns containing thousands of distinct values, such as product codes or customer identifiers. This reduces the manual preparation and trial-and-error configuration associated with traditional machine learning, helping teams move from business data to predictions in minutes.

For customers, this means a faster path to predictive insights with less model-development effort. Finance teams can anticipate payment delays, procurement teams can assess supplier risks, and customer-facing teams can identify churn risks and upsell opportunities. By making prediction more accessible, TabPFN-3.5 Plus helps organizations use their structured data to inform decisions and act earlier on emerging risks and opportunities.

Learn more here and . .

Enterprise Architecture Assistant

• Enterprise Architecture Management Agent

Enterprise architects can find answers and maintain more complete, up-to-date architecture inventories without leaving 麻豆原创 LeanIX using the Enterprise Architecture Assistant. Released in Q3, its Enterprise Architecture Management Agent enables architects to query and analyze inventory data across multiple dimensions, drawing on internal documentation from repositories such as 麻豆原创 LeanIX, Confluence, and SharePoint. Architects can identify missing fields and conduct gap analysis within their workflow, reducing the need to manually search documents or switch between applications. By bringing contextual research and analysis into 麻豆原创 LeanIX, the assistant helps shorten information searches, simplify navigation and data management tasks, and strengthen inventory quality and governance.

Get started .

The general availability for Enterprise Architecture Assistant is now underway in a phased approach.

Data Management Assistant

• Transition Data Quality Scope Agent
• Transition Data Quality Evaluation Agent
• Transition Data Quality Prioritization Agent
• Transition Data Quality Validation Agent
• Transition Data Quality Automated Resolution Agent
• Data Management Orchestration Agent

Data management teams can identify, prioritize, and correct data quality issues across the transformation life cycle with the Data Management Assistant. Its Q3 lineup connects six agents within a governed workflow: the Transition Data Quality Scope Agent selects relevant KPIs, while the Transition Data Quality Evaluation Agent analyzes execution results to identify trends and severity. Teams can focus on the most important corrections with the Transition Data Quality Prioritization Agent, then identify source systems and verify proposed fixes through the Transition Data Quality Validation Agent. The Transition Data Quality Automated Resolution Agent executes corrections only after human approval, with the Data Management Orchestration Agent coordinating the specialized agents throughout the process. By combining ongoing monitoring, actionable recommendations, and sandbox validation before production deployment, the assistant helps teams reduce correction risks, detect emerging issues, and maintain data governance at scale.

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The general availability for Data Management Assistant is now underway in a phased approach.

Process Transformation Assistant

• Process Consulting Agent

Business users and process analysts can uncover opportunities for improvement and turn insights into prioritized actions with the Process Transformation Assistant in 麻豆原创 Signavio. It combines conversational process mining with data preparation, tailored recommendations, and structured value cases to reduce configuration effort and support faster decisions. In Q3, the Process Consulting Agent lets users explore processes through natural-language questions, using multi-agent reasoning to retrieve relevant data, perform analyses, and translate findings into contextual recommendations and next-best actions. This helps users without specialist analytical skills contribute to process improvement while freeing analysts from time-consuming searches. Estimated benefits of the agent include a 90% reduction in time spent on complex data searches per artifact and a five percent reduction in average time spent analyzing, designing, modeling, and monitoring a process.

Get started .

The general availability for Process Transformation Assistant is now underway in a phased approach.

ALM Dashboard Generation Agent

IT and operations teams can use the ALM Dashboard Generation Agent to create graphical dashboard cards from system and service data in 麻豆原创 Cloud ALM through natural-language prompts. The agent helps users build personalized, role-specific monitoring dashboards without extensive data expertise, making it easier to tailor views to operational needs and deliver relevant insights to each user. This can reduce dashboard creation and maintenance effort by 75% and increase business productivity by 25% through faster access to customized information.

Get started .

This capability is generally available.

ALM Alert Resolution Agent

Alert processors can use the ALM Alert Resolution Agent in 麻豆原创 Cloud ALM to analyze alert details, including error messages, thresholds, related issues, and system context, and gain a comprehensive view of the current situation. The agent automates initial triage, searches help documentation, knowledge base articles, and 麻豆原创 Notes, and provides recommended troubleshooting and resolution steps directly on the Alert Details page. This helps reduce mean time to resolution, lower manual triage and troubleshooting effort, improve system uptime, and standardize incident resolution with consistent, AI-guided workflows.

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This capability is generally available.

麻豆原创 Regulatory Insights

Compliance officers can use 麻豆原创 Regulatory Insights to manage complex and evolving compliance requirements. The solution extracts and structures control requirements from lengthy regulatory documents, compares regulatory versions to identify new, changed, or withdrawn requirements, and analyzes the extent to which existing internal controls provide coverage. AI-driven recommendations help identify potential controls for closing gaps, while validation and contextual analysis support accurate mapping of related regulatory and control language. APIs enable integration with existing compliance and risk management systems, helping organizations reduce manual effort, improve transparency, maintain consistent data, and strengthen compliance processes at scale. By helping teams identify regulatory changes earlier and understand complex documents faster, the solution can help reduce penalties or rework costs from missed changes by 25% and reduce the average time spent comprehending regulatory documents by 70%.

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This capability is available as beta release.

麻豆原创 Cloud ALM, AI-assisted operations score optimization

IT and operations leads responsible for 麻豆原创 S/4HANA landscapes in RISE with 麻豆原创 can use the AI assistant in 麻豆原创 Cloud ALM Operations View to understand Operations Index scores and their day-to-day impact. The assistant translates technical metrics, KPIs, and configuration data into clear, context-aware explanations, identifies the primary factors affecting current scores, and highlights the systems, configuration gaps, or runtime issues that need attention first. This helps operations owners prioritize actions, allocate effort effectively, and make faster decisions aligned with clean core principles without manually interpreting every dashboard chart or KPI.

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This capability is generally available.

Industry AI

Spare Parts Request Processing Agent

Spare Parts teams can use the Spare Parts Request Processing Agent to process requests from multiple input channels and initiate the creation of sales quotations in the target system. The agent identifies the appropriate parts and involves experts when request details are missing or ambiguous, helping ensure accurate responses without requiring specialists to manually manage every request. This reduces the time and effort required to respond to customers, shortens the time to create quotes, increases spare-parts sales, and improves customer satisfaction.

Get started .

This capability is available in 麻豆原创 Early Adopter Care.

Jonathan von Rueden is chief AI officer of 麻豆原创 SE.

*Disclaimer: This article provides estimated benefits. All calculations are estimates based on 麻豆原创 customer case studies, 麻豆原创 benchmarks, and other research. Actual benefits may vary and may be affected by additional factors not considered by this article. The information is provided 鈥渁s is鈥� without warranty of any kind, expressor implied, and in no event shall 麻豆原创 be liable for any damages whatsoever in relation with the use of this article. See Legal Notice on for use terms, disclaimers, disclosures, or restrictions related to this material.

It requires AI that can drive outcomes by executing and coordinating work across the customer journey and the business processes behind it, grounded in trusted data and governed at every step.

With the 麻豆原创 Customer Experience Q3 2026 release, 麻豆原创 is bringing the vision to life as part of the broader . New AI assistants and innovations across sales, service, marketing, and unified commerce help organizations coordinate customer-facing activities with broader business processes across the enterprise.

These capabilities are now available to select customers, providing an opportunity to explore Autonomous CX in action.

Explore the highlights of the Q3 2026 release below. For full sub-solution details, see our recaps for , , , , , and . Additional announcements from 麻豆原创 CX Connect are available here.

Autonomous sales and revenue: from leads to qualified opportunities

Pipeline generation remains one of the most important activities in any organization. Yet, lead qualification often gets bogged down in manual reviews, disconnected systems, and handoffs that slow sales teams down just when prospect interest is at its highest level. To help streamline this process, 麻豆原创 is introducing the , which automates lead qualification, enrichment, routing, and follow-up activities. The assistant leverages specialized agents to move leads efficiently through the qualification process.

Behind the scenes, the coordinates the journey from lead capture to qualified opportunity. The gathers prospect intelligence and company context and the evaluates fit and engagement signals to prioritize opportunities. The then manages the transition from qualified lead to sales opportunity.

Together, these capabilities create a more connected lead-to-opportunity process. Sales teams can then reduce administrative effort and improve lead quality while focusing more time on customer engagement and revenue generation.

Autonomous service: from case resolution to lasting customer relationships

The need for coordinated execution continues after the sale. When customers need help, they want it fast and without being transferred or having to explain the problem twice. The goal is to resolve cases quickly and get customers back to business faster.

The new helps accelerate the entire case life cycle from intake to resolution.

• automates case intake by categorizing requests, gathering context, generating summaries, and routing cases
• continues case execution after preparation, automates processing steps, and prepares customer communications
• evaluates case status continuously and identifies the most effective next step

The brings all these capabilities together into a unified workflow. With routine steps automated, service teams deliver fast and accurate service that keeps customers coming back. The same capabilities are also available for , extending agentic case handling to shared service functions such as HR and finance.

Autonomous marketing and engagement: from campaigns to customer engagement

Marketing teams are under immense pressure to deliver increasingly personalized experiences across more channels, audiences, and content and often with less budget. At the same time, they are expected to demonstrate measurable impact on business outcomes including revenue and growth鈥攏ot just marketing performance metrics such as opens, clicks, and engagement.

To address this complexity, 麻豆原创 is introducing the and . These assistants are designed to support campaign and content planning, execution, and optimization.

At the center is the , which helps translate customer insights and business priorities into coordinated engagement actions across the campaign lifecycle.

• helps marketers create and refine target audiences
• translates campaign goals into executable automation programs
• provides conversational access to performance data and surfaces optimization opportunities

For the Content Assistant, the helps generate tailored copy and creative variants, and coordinate messaging across channels while aligning execution to audience and campaign objectives.

With planning, execution, and performance working together, marketers have more room to focus on strategy, creativity, and the customer experience.

Unified commerce innovations

Autonomous CX depends on more than customer-facing intelligence. Understanding what a customer wants is only the first step. Delivering on that intent requires the operational systems behind the experience, including pricing, inventory, fulfillment, and financial processes, to coordinate and execute in real time. When customer demand is directly connected to business operations, organizations can consistently turn customer intent into promised outcomes.

New innovations across retail operations and ERP-connected commerce help organizations better align customer demand with business execution and deliver seamless experiences across channels.

The latest release of continues to strengthen retailers鈥� capabilities by expanding integration with . Retailers can apply centrally managed promotions consistently across digital and physical channels. New demand and inventory segmentation capabilities better align inventory and demand across retail, e-commerce, and wholesale channels, while operational enhancements improve day-to-day store execution.

With , B2B companies running 麻豆原创 Cloud ERP Public Edition can turn ERP data into a more seamless customer self-service experience. Native 麻豆原创-managed integration provides access to pricing, availability, orders, and invoices across all channels, while a preconfigured, clean core approach accelerates time to value and lowers total cost of ownership.

The next stage of customer experience

This is only the beginning. 麻豆原创 continues to invest in new AI assistants and specialized agents to help organizations work more efficiently, respond more intelligently, and deliver better customer outcomes.

As Autonomous CX evolves, customers can expect even more capabilities that extend automation, orchestration, and decision-making across the end-to-end customer journey.

Learn more about 麻豆原创 CX in Q3 2026鈥�&苍产蝉辫;

Read the 麻豆原创 Help documentation to get started with these new capabilities.

Balaji Balasubramanian is president and chief product officer for 麻豆原创 Customer Experience and Consumer Industries at 麻豆原创.

These announcements build on the Autonomous Customer Experience strategy we introduced at 麻豆原创 Sapphire. That premise is straightforward: AI must understand customer intent, make context-aware decisions, and execute within business guardrails. Following through on a customer commitment requires AI grounded in real-time, enterprise-wide business data, with a deep understanding of the processes needed to orchestrate work from intent to outcome.

A quote needs accurate pricing and terms. An order depends on inventory, credit, payment, and fulfillment. A service interaction requires information about the customer, the product, and the commitments the company has already made.

Customers generally do not see this operational complexity. They experience whether the company followed through.

Joule Assistants move from providing answers to driving business outcomes

Many AI tools can reason about what should happen next and recommend actions. But executing complex enterprise processes requires more than that.

AI needs to understand the live state of the business, including customer commitments, products, pricing, agreements, orders, payments, policies, and operational constraints. It must then navigate the approvals, exceptions, and cross-application steps required to act. Without that grounding, proposed actions may appear reasonable but can be inappropriate, infeasible, or break down in execution.

This is the direction behind the latest Joule Assistant innovations. New and enhanced combine role-specific intelligence with business and process context across marketing, commerce, sales, service, finance, operations, and compensation, helping users move from understanding what should happen to getting the work done.

The innovations apply this approach to moments where fragmented context, manual steps, and handoffs can slow the customer experience.

• Campaign Assistant and Content Assistant help teams move from campaign ideas to execution faster by reducing the effort required to plan, create, refine, and activate marketing campaigns.
• Shopping Assistant makes product discovery easier and more relevant to what the customer is trying to accomplish.
• Quoting Assistant brings customer, pricing, and commercial context together so sellers can prepare quotes faster and spend less time assembling information across systems.
• Service Planning and Operations Assistant translates service demand into coordinated plans, reducing the manual work required to align people, resources, and customer commitments.
• Incentive Compensation Assistant and Recurring Receivables Assistant bring the same intelligence to critical processes behind the customer experience, helping resolve questions, reduce administrative work, and keep compensation and payment workflows moving.

Together, the new assistants announced at 麻豆原创 Connect extend the approach introduced at 麻豆原创 Sapphire. Sales Assistant brings engagement insights, pipeline signals, and deal context together so sellers can prioritize the right opportunities, prepare for every interaction, and spend more time building relationships and moving deals forward. Deal Closing Assistant unifies customer, product, pricing, and fulfillment intelligence to help teams build optimal quotes, surface relevant products with pricing and availability insights, and shorten the path from negotiation to confirmed orders.

The goal is not to add another conversational interface. It is to move work forward by bringing together the business context, process knowledge, and controls required to act.

Human judgment remains important where decisions require approval, oversight, or exception handling. Within defined guardrails, AI can assemble context, determine and execute appropriate actions, and escalate when human intervention is needed.

麻豆原创 Order Management Services coordinates execution across ERP landscapes

Order management becomes more difficult when an order crosses ERP systems, legal entities, plants, distribution centers, and business units.

Each transition can introduce different information about pricing, inventory, credit, fulfillment status, or ownership of the next action. Consolidating every ERP system before improving order execution is not always a practical starting point.

麻豆原创 is expanding to provide highly scalable, resilient, real-time omnichannel order orchestration across 麻豆原创 S/4HANA and other ERP systems.

Built on a cloud-native, event-driven architecture, 麻豆原创 Order Management Services coordinates order execution across channels, systems, business units, and third-party partners without requiring organizations to consolidate their ERP landscapes first.

The expanded capabilities provide a common layer for validating orders, checking inventory across locations, coordinating transactions between business units, and monitoring progress through fulfillment.

This gives organizations greater flexibility to add, remove, and experiment across channels, while enabling the order management layer to detect disruptions, trigger exception workflows, and keep execution aligned with the original customer commitment.

In complex enterprise landscapes, this combination of scale, flexibility, and reliable integration helps businesses deliver consistent omnichannel experiences while improving operational efficiency.

Complete business context across the customer journey

Customer intent enters the business long before an order reaches a fulfillment system. It begins when a customer discovers a product, engages with a campaign, requests a quote, or starts a purchase journey.

To deliver on that intent, customer-facing interactions must remain connected to the pricing, inventory, ordering, fulfillment, and financial systems that support them.

麻豆原创 Commerce Cloud, cloud ERP edition, is now generally available. First introduced at 麻豆原创 Sapphire, the edition allows midsize and growing companies to extend 麻豆原创 Cloud ERP with commerce capabilities that use ERP data for pricing, availability, orders, invoices, and other transactional processes.

For more than a decade, 麻豆原创 Commerce Cloud has supported some of the world’s largest and most complex digital commerce environments. With 麻豆原创 Commerce Cloud, cloud ERP edition, we are extending that approach to companies that want a more standardized, 麻豆原创-managed path to ERP-connected commerce.

By using 麻豆原创 Cloud ERP as the system of record, organizations can connect digital commerce with pricing, ordering, fulfillment, and financial processes without building and maintaining those connections independently. The result is a faster path to value, lower operational complexity, and an ERP-aligned commerce model designed to scale as the business grows.

The same principle applies as customer interactions move across teams. A new native connection between 麻豆原创 Engagement Cloud, enterprise edition, and 麻豆原创 Sales Cloud synchronizes contact and company information while bringing relevant engagement signals directly into sales workflows. Instead of reconstructing customer context, sellers can continue conversations with a clearer understanding of prior engagement.

Customer experience depends on execution

AI can understand customer intent, make context-aware decisions, and act within defined guardrails. The harder question is whether the business can carry that action across the systems, teams, and processes responsible for delivery.

The innovations announced at 麻豆原创 Connect address different parts of that challenge. Joule Assistants bring business and process context into the flow of work and help execute the next step. 麻豆原创 Order Management Services orchestrates orders across complex ERP landscapes. 麻豆原创 Commerce Cloud, cloud ERP edition, connects digital commerce directly with ERP pricing, availability, ordering, fulfillment, and financial processes.

Together, they advance a common principle: Autonomous Customer Experience depends on connecting customer-facing intelligence with the operational context and processes required to act.

Customers ultimately do not experience recommendations, models, or workflows. They experience whether the business followed through and delivered.

As AI begins to act on behalf of the business, the quality of that follow-through will depend on the business context, process knowledge, and operational reality behind every action.

Additional information on the 麻豆原创 Connect announcements, including availability details and product-specific innovations, is available in the . You can also watch the to see these innovations in action.

Balaji Balasubramanian is president and chief product officer of 麻豆原创 CX.

Complexity is not always the problem. Unmanaged, and often self-created, complexity is.

A practitioner鈥檚 perspective

Some years ago, after helping turn around a large global 麻豆原创 Customer Experience program, I was contacted by several customers asking a surprisingly simple question: what did you do differently?

My answer was a set of practical keys to success, which I refined through discussions and workshops with customers over the years. The pattern was remarkably consistent. Weak governance and pragmatic change management were recurring problems. But an even more fundamental issue appeared again and again: many organizations had invested in a solution without a sufficiently clear and shared understanding of what they wanted to achieve with it.

Once that first question is unclear, everything downstream becomes harder.

Start with the outcome, not the transformation

Transformation programs tend to generate activity very quickly.

Workstreams are created. Governance boards appear. Solution workshops are scheduled. Backlogs grow. Training plans are developed. New roles and responsibilities are defined.

All of that may be necessary. But before asking how to transform, organizations need to be able to answer a much simpler question: what are we actually trying to improve?

Is the ambition profitable growth? A fundamentally different customer experience? A new service or business model? Greater operational resilience? Better use of data across the enterprise? The ability to scale into new markets?

Without that shared value intent, different teams start optimizing different things. Business stakeholders describe desired outcomes, implementation teams focus on solution scope, and users are eventually trained on functionality without always understanding what should change in their daily work. The result can be a very busy transformation program with surprisingly little transformation.

Keep the business, solution, and people connected

Over time, I started using a simple model to explain this: the transformation triangle.

A transformation needs three perspectives to stay connected:

• Business: Why are we changing? What outcomes, value drivers, processes, and measures matter?
• Solution: What capabilities, technology, integrations, data, and implementation choices are needed?
• People: Who needs to work differently, what support do they need, and how will adoption be sustained?

None of these works well in isolation. A technically excellent solution with weak business alignment becomes an expensive implementation. A strong strategy without a workable solution remains a presentation. And a well-designed process that people do not understand or adopt remains, at best, another PowerPoint slide.

This thinking later became part of the Cloud Mindset Workshop, available to order in the Advanced Success Plan version for 麻豆原创 Customer Experience solutions. The workshop helps translate the business, solution, and people perspectives into practical topics covering business outcomes, governance, processes, rollout, change management, enablement, and adoption.

A skills gap is not always a training gap

This also changes how we should think about skills gaps.

The immediate reaction is often to provide more training or bring in more technical specialists. Sometimes that is exactly what is needed, but many transformation gaps are broader capability gaps.

A project may have excellent product experts but still struggle because nobody can translate business objectives into process priorities. A strong implementation team may still fail if decision rights are unclear. End users may know how to navigate a solution but not understand why their role has changed.

Skills therefore span all three sides of the triangle: business judgement, process knowledge, product expertise, data and integration capability, governance, change leadership, and adoption.

The objective should not be to create experts in everything. It should be to make sure the organization has the right capabilities at the right moment, and that those capabilities work together.

Governance should reduce complexity, not add to it

Governance is another area where organizations can accidentally create more complexity than they remove.

Good governance does not mean more meetings, more steering committees, or larger RACI matrices. It should make a few things very clear: Who decides? What needs to be decided? Based on which outcomes and measures? How are dependencies and risks escalated? And when should the plan change?

Governance needs to come early because execution becomes difficult when ownership, priorities, and decision-making remain ambiguous. The purpose of transformation governance is not to manage complexity for its own sake. The purpose is to make complexity manageable.

Autonomous CX raises the stakes

AI and autonomous capabilities add another dimension.

Autonomous CX can increasingly use AI agents across 麻豆原创 Sales Cloud, 麻豆原创 Service Cloud, 麻豆原创 Commerce Cloud, and 麻豆原创 Engagement Cloud to help interpret context, recommend actions, and execute parts of customer-facing processes.

That can remove effort and accelerate execution. But, increasing autonomy does not remove the need for business clarity, governance, process alignment, or people enablement. It increases it. This is also why AI initiatives need to stay connected to business outcomes, process design, governance, and adoption. The more autonomous the technology becomes, the less ambiguity the organization can afford. An AI agent can execute a process faster. It cannot decide what the organization should value, resolve unclear ownership, repair a broken operating model, or create trust by itself.

Most transformation challenges can be traced to a few recurring themes.

Organizations struggle to maintain alignment on outcomes, connect strategy with execution, close the right capability and adoption gaps, and establish governance that supports decisions rather than slowing them down.

The Advanced Success Plan for 麻豆原创 Customer Experience solutions can help address these challenges in a structured way. The Cloud Mindset Workshop can provide a holistic overview of the key dimensions of transformation across business, solution, and people, using practical concepts and customer examples to help teams reflect on their own approach. From there, more focused expert-led services can go deeper where needed.

Clarify the value intent

Use value management, for example through the value management expert session, to align business stakeholders on outcomes, value drivers, and meaningful measures.

Understand the operating reality

Examine end-to-end processes, ownership, dependencies, and the capabilities required to deliver the intended outcomes. Services such as business process best practices can help teams assess and improve the way processes are designed and executed.

Close the relevant capability and adoption gaps

Bring in targeted expertise where it is needed. This can include services such as the time to value accelerator, technical expert services, AI-focused guidance to identify and apply relevant use cases, and focused support for organizational change and adoption to close both capability and adoption gaps.

Govern and adapt

Use the engagement plan and recurring checkpoints to review progress, make decisions, and adjust priorities as the transformation evolves.

Transformation will never become simple. But it can become understandable, governable, and executable. And in our experience, that is usually where success starts.

Raf Dille is product manager for the Advanced Success Plan for 麻豆原创 Customer Experience.
Tara Tracey is global product owner for the Advanced Success Plan for 麻豆原创 Customer Experience.

Service-led growth is one of the seven macro trends within Autonomous CX, 麻豆原创’s vision introduced at 麻豆原创 Sapphire in 2026. At its core is a simple principle: every customer promise must be backed by the operational reality needed to deliver it.

highlights a growing gap between customer expectations and the operational reality of service delivery. Disconnected handoffs, fragmented information, and pressure to adopt AI make service a business-model question, not just a technology one.

A practitioner鈥檚 perspective

More than twenty years ago, I was part of a global service organization that wanted to move beyond viewing service as a cost of doing business.

At the time, our primary objective was cost recovery. Service was necessary to support the product business, but it was not really seen as a business in its own right.

We started changing that by introducing new professional services and finding ways to monetize expertise we already had. Remote device monitoring, for example, allowed us to organize support across time zones and offer profitable after-hours services to customers who depended on continuous operations.

A few years later, I was asked a more fundamental question: could the service organization survive as an independent business?

To explore that question, we used an early version of what later became widely known as the business model canvas. We looked beyond service operations and examined the complete picture: our value proposition, customer segments, channels, activities, resources, costs, and revenue streams.

Looking back, that exercise taught me something that is still relevant today.

Service as a revenue driver is not a new idea. And it does not start with technology. It starts with a business model.

What do we mean by service-led revenue?

“Service as a revenue driver” is often used as if it means one thing. In reality, service can contribute to revenue in several different ways.

First, it can protect revenue. A customer whose issue is resolved quickly and professionally is more likely to renew, continue buying, and remain loyal.

Second, it can influence revenue. Service professionals often understand a customer’s operational reality better than anyone else. They may identify a need for additional services, training, upgrades, or new solutions, creating opportunities for commercial teams.

Third, it can generate revenue directly through premium support, professional services, subscriptions, remote monitoring, advisory services, or outcome-based offerings.

These ambitions are related, but they are not the same. Each requires different processes, skills, measures, and sometimes different operating models.

Not every service interaction should become a sales conversation. But every service organization should understand whether it is expected to protect, influence, or directly generate revenue.

Technology creates possibilities, not the business model

Technology has always played an important role in service innovation.

Remote monitoring reduced the need for on-site visits. Connected solutions made global support models possible. Customer and service platforms improved access to account, contract, equipment, and interaction data.

Today, Autonomous CX capabilities can expand these possibilities even further. Joule, embedded AI agents in 麻豆原创 Service Cloud, and AI-assisted opportunity detection in 麻豆原创 Sales Cloud can classify and route cases, summarize interactions, surface relevant knowledge, identify patterns, detect revenue opportunities, and increasingly automate routine requests. All within the context of a connected service and sales operating model.

Yet adoption does not equal usage, and usage does not equal value. Technology does not answer the most important questions:

• What value are customers willing to pay for?
• Which customers should we serve?
• How will the service be sold, delivered, and measured?
• Can it be delivered consistently, profitably, and adopted by employees and customers?

Customers are already drawing their own conclusions. In 2026, believe AI in service is deployed primarily to save money, not to improve service. Seventy-nine percent still strongly prefer human support. These perceptions are not only a trust problem, they point to a business model problem. When the technology decision precedes the value decision, customers notice.

From ambition to execution

This is where many service-led growth initiatives struggle.

Ambition may be clear in the boardroom, while the organization underneath continues to operate as before. Service is still measured primarily on cost and case closure. Sales and service pursue different objectives. Customer information remains fragmented. Opportunities identified by service disappear during handovers. Employees are expected to adopt new behaviors without understanding why.

Turning service into a measurable revenue driver therefore requires more than enabling a new feature or deploying a new technology. It requires alignment between business objectives, processes, people, data, and technology.

The Advanced Success Plan version for 麻豆原创 Customer Experience solutions is an expert-led engagement model that helps translate Autonomous CX into an executable plan. It does not replace business strategy or determine which services should be brought to market. Instead, it helps connect a chosen ambition to the processes, capabilities, and governance needed to make service-led growth measurable and repeatable.

1. Clarify the value intent

The first step is to define what service-led growth actually means for the organization.

Is the priority to improve retention? Increase renewals? Create opportunities through service interactions? Launch paid services? Improve profitability?

Through the value management expert session within the Advanced Success Plan for 麻豆原创 Customer Experience solutions, stakeholders can align on business priorities, value drivers, and success measures.

The objective is not to create a long list of KPIs, but a shared understanding of the outcomes that matter most.

2. Connect the end-to-end process

Once the ambition is clear, the next question is how value will actually be created.

If a service professional identifies an opportunity, what happens next? Who owns the follow-up? Is the customer experience consistent from the initial interaction through fulfilment and invoicing?

Business process best practices and expert guidance can help identify gaps in ownership, handovers, and process alignment across service, sales, commerce, and supporting operations.

This matters beyond operational efficiency. shows that 45% of revenue leaders cite improving collaboration and handoffs across marketing, sales, and service as a current priority, and 39% are actively pursuing expansion, cross-selling, and upselling within existing accounts. Service teams often have valuable customer context, but the real question is whether the process exists to act on it.

3. Close capability and adoption gaps

Organizations can then assess which capabilities are needed to support the process. This could involve better access to customer information, improved knowledge management, analytics, automation, AI-supported recommendations, or opportunity management capabilities. Targeted expert services within the Advanced Success Plan for 麻豆原创 Customer Experience solutions help connect 麻豆原创 CX capabilities to desired business outcomes.

At the same time, employees need the right enablement, incentives, and confidence to adopt new ways of working. Without that, even the best-designed process remains a PowerPoint slide.

The cost of getting this wrong is real. Employees asked to adopt new behaviors without understanding why, or without the tools to support them, do not persist. When experienced people leave, they take institutional knowledge and customer relationships with them. Enablement is not a training exercise; it is a retention and continuity investment.

4. Measure, learn, and improve

Service-led growth is not delivered through a single project.

highlights several recurring priorities for service leaders: efficiency and time to resolution (48%), collaboration and handoffs across marketing, sales, and service (46%), first-contact resolution (40%), and AI-driven predictive insights (33%). These figures provide useful context, but the measures that matter for service-led growth depend on the value intent defined at the start. Progress should therefore be tracked against the agreed outcomes, whether these involve retention, renewals, service-generated opportunities, paid-service revenue, or profitability.

Ongoing governance and engagement planning helps organizations review progress, address gaps, and scale successful approaches over time.

Service-led growth is a business-model choice

Moving from cost recovery to service-led growth is not simply a matter of asking service employees to sell more. It is a business-model choice with implications for the value proposition, customer experience, processes, organization, skills, technology, and measures of success.

Twenty years ago, remote monitoring changed what service organizations could deliver. Today, AI is expanding those possibilities again. But the underlying challenge has not changed. Technology changes possibilities. Business models determine how that value is captured.

First, decide where service should create value. Then, build the operating model required to deliver that value consistently and profitably.

The Advanced Success Plan for 麻豆原创 Customer Experience solutions can support that journey by helping organizations connect business outcomes with the processes, capabilities, adoption, and governance needed to turn ambition into measurable results.

Raf Dille is product manager for the Advanced Success Plan for 麻豆原创 Customer Experience.
Tara Tracey is global product owner for the Advanced Success Plan for 麻豆原创 Customer Experience.

To meet these expectations, organizations must move beyond siloed commerce channels toward a connected autonomous CX model that integrates commerce, order sourcing, fulfilment, and customer support across the full customer journey.

The Advanced Success Plan for 麻豆原创 Customer Experience supports this shift by accelerating omnichannel capability build-out through outcome-based governance. It helps organizations move from fragmented execution to coordinated operations鈥攅nabling consistent cross-channel experiences, aligning commerce with sales and service execution, and improving conversion and repeat purchase through end-to-end alignment.

Reality of B2B buying

B2B buying is rarely linear anymore. Buyers often switch between digital channels, sales teams, and service touchpoints before deciding. Research from McKinsey鈥檚 B2B Pulse highlights that buyers typically engage across multiple interaction channels before making a decision.**

This reflects how digital commerce has become a core part of the buying process, with 58% of global B2B retailers selling on at least three e-commerce platforms.鈥�

At the same time, expectations have shifted. Consistency across channels is assumed, digital self-service is often the starting point, and speed and transparency are baseline requirements.

That creates a dual challenge for organizations: improving customer experience while also managing increasing operational complexity behind the scenes.

Convergence of commerce, sales, and service

B2B environments combine complex operations with tightly connected customer journeys. Organizations must manage customer-specific pricing and contracts, large and dynamic product catalogs, multi-step approvals, distributed fulfilment models, and integrations across commerce, ERP, sales, and service systems. Customers, however, do not see this complexity. They experience a single journey, from discovery to purchase, fulfilment, and support, and expect it to feel seamless.

A typical journey may include discovering products online, aligning pricing with sales, placing orders through self-service channels, and resolving issues via service interactions. Expectations for real-time visibility, fast issue resolution, and consistent engagement continue to rise, as highlighted in research such as DHL鈥檚 B2B E-Commerce Trends. The same DHL report also shows that 78% of B2B retailers expect website sales to grow over the next three to five years, which reinforces how central digital channels have become.鈥�

Yet many organizations still operate in silos. The result is often inconsistent data, limited visibility across interactions, slower issue resolution, and disconnected customer experiences. This is why omnichannel transformation is not about adding channels, but about connecting commerce, sales, and service into a unified operating flow.

Process excellence as a foundation

As complexity increases, end-to-end process alignment becomes critical. Customers experience outcomes, not systems, and those outcomes depend on how well processes are connected across commerce, sales, service, and fulfilment.

Breakdowns typically occur when sales agreements are not reflected in commerce systems, fulfilment is not aligned with order promises, service teams lack customer context, or data differs across channels. These are not isolated system issues, but symptoms of disconnected processes.

In practice, that can mean a customer sees one price in the portal, a different one in the quote, and another one in the order confirmation. It can also mean service teams have to ask customers to repeat information that already exists elsewhere in the organization. Even when the underlying technology is in place, the experience still feels broken if the process is not connected.

Organizations that invest in process excellence are better positioned to deliver consistent experiences, reduce friction, improve operational efficiency, and scale complex B2B models. Process alignment also makes it easier to respond to change, because teams can adapt faster when the underlying journey is not held together by disconnected handoffs.

Why omnichannel matters

Omnichannel in B2B is not just about offering more ways to buy. It is about making those ways work together. When the customer starts on one channel and finishes on another, the handoff needs to feel natural. If not, the customer experience becomes fragmented very quickly.

That matters because B2B buyers are increasingly comparing their business purchasing experience to the consumer experiences they already know. They expect simple navigation, transparent pricing, reliable order updates, and a service team that understands the full context of the account. In other words, they want the convenience of digital commerce without losing the support and complexity that B2B purchasing often requires.

This is also where many companies struggle. They may have a strong storefront, but weak back-end coordination. Or they may have good sales support, but poor visibility once the order has been placed. Omnichannel transformation closes that gap by connecting the customer-facing experience with the operational processes behind it.

Accelerating outcomes with the Advanced Success Plan for 麻豆原创 Customer Experience

The Advanced Success Plan for 麻豆原创 Customer Experience helps organizations accelerate omnichannel capability build-out through outcome-based governance and alignment between strategy and execution.

Rather than focusing only on implementation, the emphasis is on measurable outcomes across the full customer journey. This includes enabling consistent omnichannel experiences, aligning 麻豆原创 Commerce Cloud, 麻豆原创 Sales and Service Cloud, and fulfilment processes, managing catalog and contract complexity at scale, improving order sourcing and fulfilment coordination, and strengthening end-to-end process alignment.

The goal is to ensure all capabilities operate as one connected system rather than separate functions.

That becomes especially important in B2B environments where a single transaction can involve multiple stakeholders, custom pricing rules, approval steps, and several systems working together at once. Without clear governance and alignment, even well-designed digital tools can create confusion instead of clarity.

With the right operating model, however, organizations can turn complexity into a strength. They can reduce friction for customers, improve efficiency internally, and create a more reliable buying experience across every channel.

The Advanced Success Plan for 麻豆原创 Customer Experience includes access to Business Process Best Practices which helps customers understand the end-to-end process flow and best practices for executing business processes across 麻豆原创 Sales and Service. This service showcases reference processes and bridges the gaps that can occur during rapid implementations of solutions in complex landscapes or when implementation of multiple solutions creates fragmented processes without taking into consideration unique end-to-end view.

Conclusion

Omnichannel commerce and B2B digital transformation are reshaping how organizations engage customers and deliver value. Success depends on connecting commerce, sales, service, and fulfilment into a unified operating model supported by strong end-to-end processes.

Organizations that focus on process excellence and outcome-based governance are better positioned to scale effectively and meet rising customer expectations. The Advanced Success Plan for 麻豆原创 Customer Experience enables this by connecting strategy to execution and supporting consistent outcomes across the customer journey.

For B2B companies, the real shift is not just digital adoption. It is building a model where channels, processes, and teams work together in a way that feels simple to the customer, even when the operation behind it is complex.

Nikola Stojanovski is a product manager for the Advanced Success Plan for 麻豆原创 Customer Experience.
Tara Tracey is global product owner for the Advanced Success Plan for 麻豆原创 Customer Experience.

*Digital Commerce 360, 2025
**McKinsey, 2021
鈥燚HL, 2025

But what if more or better software is not necessarily the answer? Each solution solves a real problem for a specific team. But collectively, they create a consequence no one planned for: every new tool builds its own data world, without a common language or context across them.

In a 2026 study by Oxford Economics, . Twenty-nine percent remain highly fragmented. Organizations with siloed CX tech are more likely to face an inability to connect customer needs to actionable data insights. Fifty-eight percent reported this challenge, compared to 47% among those with harmonized environments.

More than what tools businesses choose to add to their CX landscape, how they connect and interact with each other becomes even more important.

A unified data strategy sounds straightforward in principle. In practice, most businesses find that the obstacle is not ambition but rather execution. Every integration decision made without a clear data architecture becomes a future campaign mired in manual reconciliation, a customer journey that breaks at the handoff, or a personalization promise the disparate data sources cannot support. Implementation without a validated strategy creates new fragmentation inside the solution meant to eliminate the old. And without a structured way to pressure-test decisions before any commitment is made, even well-resourced organizations find themselves repeating the same cycle: invest, integrate, fragment, repeat.

The real barrier is not budget or technology

A Forrester study of more than 1,000 senior executives found that , ahead of budget, technology maturity, and talent. The same study found that 56% of respondents struggle with poor data quality; 55% face persistent data silos. This is not for lack of investment in technology, but because the connections between systems were not designed or maintained effectively.

What bridges that gap is not another platform, it is the expertise to think through data connectivity decisions before they are made and the ongoing guidance to ensure those decisions compound into measurable gains over time. The for solutions provides that guidance along every step of the journey.

Define what success actually looks like

The most common reason data unification projects fall short of expectations is not technical failure, it is a failure to define and measure what success looks like for the entire business before the work begins.

The value management session from the Advanced Success Plan for 麻豆原创 Customer Experience establishes that definition at the outset: What does a fully unified data strategy actually enable? It means running the next marketing campaign without manual data reconciliation, and presenting an AI readiness road map without caveats. Stakeholders will know, at every checkpoint, whether the investment is moving the business forward, not just moving the project forward.

Design the strategy before building the integrations

A robust data strategy starts with good design. Product guidance from the Advanced Success Plan for 麻豆原创 Customer Experience covers available out-of-the-box integrations, common usage scenarios, and pitfalls and how to avoid them鈥攁ll delivered in a live remote session by an 麻豆原创 expert who can answer questions in real time. The data strategy can be conceptualized and pressure-tested before any budget or technical commitments are made.

Validate every critical decision with expert guidance

With the technical assistance and functional assistance from the Advanced Success Plan for 麻豆原创 Customer Experience, businesses have continuous access to expert guidance at every critical decision point. Beyond resolving immediate questions, the ongoing access also shares insight on how 麻豆原创 thinks through problems, strengthening in-house expertise with every interaction. The result is an organization that makes better decisions not just now but for the future.

Measure whether the strategy is delivering

Adoption and innovation checkpoints conducted on a quarterly or semi-annual basis bring the measurement back to where it started: the business outcomes defined at the outset. Do campaigns run without manual reconciliation? Is the AI use case performing against its stated goals? A clear throughline from the value management success KPIs to the adoption and innovation checkpoints proves the benefits of the investment.

Where cycles and silos break

The cycle of invest, integrate, fragment, repeat is not inevitable. It is the predictable result of making technical decisions without an anchoring business imperative, and integration decisions without strategic expert guidance. Organizations that break the cycle do not necessarily have better technology than their competitors鈥攖hey have better judgment about how to use it.

The Advanced Success Plan for 麻豆原创 Customer Experience exists for exactly that reason: to put proactive and prescriptive guidance at every decision point where that judgment matters most. When data strategy is designed before it is built, validated before it is committed, and measured against real business outcomes, the technology investment already made starts working harder.

The stack was never the problem. When the thinking behind the technology finally matches its ambition, the personalized, seamless experience becomes a reality.

Tara Tracey, global product owner for the Advanced Success Plan for 麻豆原创 Customer Experience.
Ella De Torres, product manager for the Advanced Success Plan for 麻豆原创 Customer Experience.

They see a personalized ad, explore a product through an AI assistant, respond to an offer in their inbox, and open your app expecting everything to simply work. They expect relevance, continuity, and immediacy across every interaction in their entire journey.

Instead, they hit friction:

• They鈥檙e asked to repeat information they already shared.
• Promotions don鈥檛 reflect inventory availability.
• Fulfillment updates arrive late or not at all.
• And when support is needed, no one has the complete picture.

These are not isolated breakdowns. They are systemic customer experience failures.

In the era of agentic AI, those moments compound quickly. Customers now assume brands understand who they are, what they need, and what is happening in real time, and they expect businesses to act on that intelligence instantly across the entire customer journey.

The agentic era is accelerating this shift dramatically.

This goes beyond surfacing insights or recommendations. Agentic AI systems are increasingly capable of planning, reasoning, decision-making, and coordinated action across networks of agents. AI is fundamentally reshaping how customer experiences are created, delivered, and optimized in real time.

But it also exposes a fundamental truth: when AI moves faster than your data, systems, and processes, it reveals everything that鈥檚 broken.

That tension鈥攂etween rising customer expectations and disconnected CX reality鈥攊s exactly what 麻豆原创 and Google Cloud are solving together with .

The customer experience reality: ambition outpacing execution

Most organizations want to deliver seamless, connected experiences, but they struggle to operationalize those moments.

According to 麻豆原创 research, 78% of businesses say AI will be essential for retaining customers in 2026. Yet fewer than two in five share their customer data across CX (37%) or CRM (39%) platforms.

This is an enterprise operations problem, and its impact is felt across the entire CX business. And when these touchpoints are disconnected, the customer feels it first. And by the time the company feels that friction, it may be too late to win that customer back.

A new model for customer experience built on trusted enterprise data

麻豆原创 Customer Experience plays a key role in the expansion of 麻豆原创 and Google Cloud’s partnership to enable a fundamentally new approach to CX鈥攐ne that connects data, AI, engagement, and commerce in real time.

鈥淎gentic customer experience starts deeper in the stack than the customer ever sees鈥攊n the quality of the data, the way processes run, and the strength of the platform underneath. With 麻豆原创 and Google Cloud, we鈥檙e building that foundation together, so AI moves beyond insight to action. This delivers continuous, intelligent experiences with the control, context, and execution required at enterprise scale.鈥�

Muhammad Alam, Member of the Executive Board of 麻豆原创 SE, 麻豆原创 Product & Engineering

麻豆原创 Commerce Cloud endorses Universal Commerce Protocol: powering the next era of agentic commerce

As digital commerce enters the age of AI-driven experiences, a new standard is emerging to reshape how consumers discover and purchase products.

The Universal Commerce Protocol is an open standard designed to enable AI agents to manage the entire shopping journey, from product discovery to checkout and even post-purchase support.

Unlike traditional commerce integrations that rely on fragmented APIs and bespoke connections, UCP creates a shared language for retailers, payment providers, and AI systems. This allows intelligent agents to interact directly with commerce platforms, dramatically simplifying how products are surfaced, evaluated, and purchased.

In essence, UCP transforms commerce from a series of disconnected steps into a unified, agent-driven experience.

, long known for powering enterprise-grade digital commerce for global brands, is now aligning with this new paradigm. As part of the growing UCP ecosystem, 麻豆原创 plans to work with Google to enable its customers to participate in AI-native commerce experiences that extend beyond traditional storefronts and help its merchants鈥� products be discovered and purchased across the Gemini app and Google Search, including AI Mode.

鈥淥ur goal with UCP is to build an open, trusted standard for the future of AI-driven commerce,鈥� said Ashish Gupta, VP/GM, merchant shopping at Google. 鈥淗aving a leader like 麻豆原创 endorse the protocol is critical as we work toward bringing seamless, secure agentic commerce to everyone.鈥�

For merchants, this means dramatically lower integration costs, faster onboarding into new AI-driven channels, and the ability to reach new customers beyond their storefront experiences.

In addition, 麻豆原创 Commerce Cloud will leverage Google Gemini capabilities to power a Shopping Assistant that brands can deploy directly to their own customers. This enables organizations to offer a real-time, AI-driven shopping experience across their digital touchpoints. The Shopping Assistant engages shoppers through chat, voice, and text to help them discover products, answer questions, and turn intent into transactions.

Unlike traditional storefront interactions, the Shopping Assistant can create a persistent, conversational experience that follows the customer across the shopping journey, continuously refining recommendations and guiding decisions in real time.

It can also curate creative ideas鈥攕uch as themed outfits or complete event concepts鈥攂y intelligently combining products based on customer requests. By unifying behavioral signals, real-time inventory, and promotional intelligence, it can increase conversion rates, improve average order value, and ensure every recommendation is both relevant and fulfillable.

麻豆原创 Engagement Cloud and Google Cloud: how agents work together for marketing

This new expanded partnership comes alongside another historic milestone for 麻豆原创 and Google Cloud, announced earlier this year. A fundamentally different approach to marketing execution is now offering marketers a new model for engagement that is built on trusted enterprise data.

By combining customer data and real-time signals like inventory, orders, and fulfillment status with operational truth, marketing teams can now build, launch, and optimize personalized customer engagements, grounded in business context and executed at scale through an autonomous multi-agent framework.

At the heart of this partnership:

• 麻豆原创 Business Data Cloud聽(麻豆原创 BDC) connects semantically rich data across the enterprise with AI to help enable real-time insights and drive personalized interactions grounded in business context. This includes 麻豆原创 Business Data Cloud Connect for Google BigQuery with bidirectional, zero-copy data access and built-in enterprise-grade governance and security.

• Google BigQuery聽unlocks real-time signals across the Google ecosystem, such as geolocation, weather, ad engagement, and rich analytics, for AI-driven segmentation, personalization, activation and analytics.

• 麻豆原创 Customer Experience聽solutions can provide the real-time behavioral context: customer profiles, transactions, orders, service interactions, and consented engagement data.

• 麻豆原创 Engagement Cloud can activate enterprise data, AI insights, and predictions through intuitive tools and AI agents to help securely orchestrate real-time, personalized interactions across the entire customer life cycle.

Why this partnership matters

The collaboration between 麻豆原创 and Google reflects a broader shift in how commerce and marketing teams operate.

For commerce leaders:

• From search to agents: Consumers are no longer just searching. AI agents are acting on their behalf, making decisions, and completing purchases.
• From channels to ecosystems: Commerce is moving beyond owned channels into distributed, AI-powered environments like search, assistants, and chat interfaces.
• From integration to interoperability: Open standards like UCP eliminate the need for one-off integrations, enabling scalable participation in the AI economy.

With UCP, AI agents can seamlessly access product catalogs, manage carts, process payments, and handle post-purchase workflows, all without forcing retailers to rebuild their infrastructure.

For marketing leaders:

• From prompt to performance: Agentic intelligence becomes operational where business goals, enterprise signals, and marketing processes direct AI agents, translating into real customer interactions and automated lifecycle journeys.
• From manual to generative: Advanced generative capabilities powered by Google Gemini models, such as Nano Banana 2, introduce new agentic skills that help marketing teams dynamically generate messaging, imagery, and campaign variations.
• From dark data to unified data context: With every interaction grounded in business context and continuous engagement signals, messages become truly dynamic. Text messages can turn into immersive conversations with Google Rich Communication Services (RCS) and advertising creative and offers can continuously evolve.

Agents collaborate across 麻豆原创 and Google Cloud to personalize, activate, and continuously optimize campaigns in real time across engagement channels and media networks.

鈥淲ith this partnership, 麻豆原创 and Google Cloud bring together connected AI and a unified data foundation to create real-time understanding of the customer and business context. This enables organizations and CX teams to move from fragmented interactions to continuous, intelligent execution鈥攅mbedding AI into end-to-end processes and unlocking meaningful gains in productivity, speed, and business impact.鈥�

Jan Gilg, Global President Customer Success & Americas, Member of the Extended Board

Unlocking new value for enterprises

For 麻豆原创 Commerce Cloud customers, this partnership can unlock several strategic advantages:

• Increased discoverability in AI-driven shopping experiences
• Faster time-to-market through standardized integrations
• Ownership of customer relationships, even in third-party AI environments
• Future-proof architecture aligned with emerging commerce standards

As AI continues to compress the distance between intent and transaction, accessibility to agents becomes just as important as visibility in search results. In this new model, success in commerce is no longer defined by storefront experience alone鈥攊t鈥檚 defined by how effectively your products, data, and systems can be accessed, interpreted, and transacted on by AI agents.

For customers, this partnership unveils a new network of interoperable AI agents, grounded in enterprise data and shared context聽across 麻豆原创 and Google. Organizations can achieve measurable outcomes, including:

• Faster speed-to-market through autonomous campaign and content generation
• Lower operational overhead by eliminating manual execution steps
• Always鈥憃n optimization that continuously improves performance
• Higher ROI through relevant, timely, and consistent engagement at scale

Marketers can spend less time managing workflows and more time shaping strategy, creative direction, and customer value.

鈥淲hat matters is delivering real value to our customers. As customer experience becomes more agentic, organizations need to move faster, stay connected, and operate consistently across every interaction. By bringing commerce, marketing, and service together, we help our customers reduce complexity, respond more quickly, and deliver more relevant experiences that strengthen engagement and drive sustainable growth.鈥�

Manos Raptopoulos, Global President Customer Success Europe, APAC, Middle East & Africa and Member of the Extended Board 麻豆原创 SE

The future of AI-driven commerce and marketing: what this means for your CX strategy

The partnership between 麻豆原创 and Google for marketing and commerce聽marks a foundational shift toward what many are calling an agentic revolution鈥攁 world where AI doesn鈥檛 just assist CX teams and shoppers but actively participates in the buying process and shapes their customer experience.

For enterprise CX leaders, the message is clear: success in this new era will depend on how well your commerce and marketing platform can communicate with AI agents. With 麻豆原创 and Google Cloud, 麻豆原创 Customer Experience is positioning itself鈥攁nd its customers鈥攖o thrive in that future.

Across industries, customers are moving from pilots to production. They are investing in systems that can run pricing, orders, fulfillment, and service end-to-end, with AI actively driving decisions and outcomes. They are not looking for more tools. They are looking for results.

This is where 麻豆原创 has a clear point of view. Customer experience (CX) only works when it is connected directly to execution.

麻豆原创 Customer Experience is integrated with 麻豆原创 Cloud ERP across pricing, order management, fulfillment, billing, and service. AI operates inside these processes using real business data. That means every customer interaction can reflect what the business can deliver.

This is the shift now underway, and it is creating immediate opportunities for partners.

麻豆原创 partners are the ones who bring this to life. They take product capabilities and turn them into working solutions that improve conversion, increase fulfillment accuracy, and reduce service cost.

The next wave of growth will be led by partners who move quickly and build on this foundation.

Customer experience is now measured by what gets done

Customer experience is no longer judged by engagement metrics alone. It is judged by outcomes. Customers expect:

• Accurate pricing at the moment of purchase
• Real product availability, not estimates
• Orders that are fulfilled as promised
• Service that resolves issues without repetition or delay

When these things work, the experience works. When they fail, the problem is immediately visible.

AI is increasing the speed of every interaction. It is also exposing execution gaps faster than ever before. If pricing, inventory, or order data are inconsistent, customers see it instantly.

This is why customer experience and execution can no longer be separated.

AI is now driving actions, not just insights

AI is already acting inside key business processes. As seen in the , in 麻豆原创 CX today:

• Marketing, content, and campaign assistants can orchestrate segmentation, content creation, and optimization based on live performance signals.
• Commerce, merchandising, shopping, and order management assistants can connect discovery, conversion, and fulfillment to real-time inventory and pricing.
• Sales assistants help guide deal qualification and deal execution by linking pipeline signals to pricing, availability, and fulfillment data.
• Case and service management assistants help automate routine interactions while maintaining full context across orders, entitlements, and history.

These are not future scenarios. These capabilities are available and in use. But they only work when they are connected to trusted business data.

Without that, AI creates errors at scale. With it, AI drives measurable improvement.

Autonomous CX connects experience to execution

Autonomous CX connects core products and processes across the business, operating on a shared business context. It brings together 麻豆原创 Commerce Cloud, 麻豆原创 Sales Cloud, 麻豆原创 CPQ, 麻豆原创 Service Cloud, 麻豆原创 Field Service, 麻豆原创 Engagement Cloud for marketing, and 麻豆原创 Cloud ERP across finance, supply chain, and order management.

This is not a set of disconnected applications. It is a unified system where customer interactions and operational processes run on the same data foundation. Pricing, inventory, orders, and service are consistent across every touchpoint.

As a result, AI can move from recommendation to execution, working to ensure that every interaction is grounded in what the business can deliver. It can also remove the integration gaps that slow down CX execution.

麻豆原创 CX partners are moving faster from projects to outcomes

This shift is changing what customers expect from partners. Customers are not asking for system implementations. They are asking for outcomes such as:

• Faster time to deploy
• Higher conversion rates
• Improved order accuracy
• Lower cost to serve

麻豆原创 provides a strong starting point with embedded assistants, standard integrations, and prebuilt industry scenarios. Partners are building on this to deliver complete solutions. This is where differentiation happens.

Where partners are creating value today

The opportunity is not theoretical. It is already visible in active partner work.

Across 麻豆原创 CX:

• The cloud ERP edition of 麻豆原创 Commerce Cloud can connect storefront, pricing, ordering, and fulfillment in one model.
• 麻豆原创 Revenue Growth Management and 麻豆原创 Retail Execution support trade planning and in-store performance.
• Intelligent applications help package AI use cases across marketing, sales, and service.
• 麻豆原创 Service Cloud with partner integrations such as Parloa enables automated, context-aware service interactions.

麻豆原创 CX partners are turning these capabilities into repeatable offerings. Examples include:

• Industry packages for retail and CPG combining commerce, pricing, and fulfillment
• Preconfigured deployments of 麻豆原创 Sales Cloud and 麻豆原创 Service Cloud that reduce time to go-live
• Integration connectors linking 麻豆原创 CX with existing commerce, loyalty, and service platforms
• Extensions to CPQ and sales workflows that improve deal margin and approval speed
• Service automation scenarios that reduce manual case handling using real order and entitlement data
• AI-driven discovery connected directly to 麻豆原创 Commerce and 麻豆原创 Commerce, order management

These are practical, deployable solutions that can deliver measurable results.

The ecosystem is expanding what鈥檚 possible

麻豆原创 is strengthening this model through partnerships. Recently announced partnerships with companies such as Amazon Web Services, Google Cloud, Parloa, and Vercel enable new interaction models like conversational commerce, AI-driven search, and composable digital experiences.

What matters is that these experiences connect back to 麻豆原创 for execution. Orders, pricing, fulfillment, and service remain consistent across every channel. This gives partners the freedom to innovate on the experience layer while relying on 麻豆原创 for reliable execution.

A new economic model for partners

The economics for partners are changing. With Autonomous CX, partners can build:

• Industry solutions that can be reused and scaled
• Implementation packages that shorten delivery timelines
• Extensions and integrations that apply across customers
• Ongoing services for AI optimization and governance
• New offerings built around AI assistants, AI agents, and orchestration
• Higher-value transformation programs that combine AI, data, and process design

This creates a more predictable and repeatable revenue model. It also strengthens long-term customer relationships.

Now is the time to act with 麻豆原创 CX

Customers are making decisions now. They are selecting platforms and partners that can deliver AI-driven execution across customer experience. They are looking for partners who can:

• Connect CX to ERP processes
• Deliver solutions that work out-of-the-box and scale
• Improve measurable business outcomes

麻豆原创 provides the foundation. The platform is in place. The capabilities are real. The next step is execution.

Partners who move now can define the use cases, build the offerings, and lead in their industries. The momentum is already building. This is the moment to accelerate it.

What partners should do next

To move from opportunity to execution, partners can act now.

• See what is available today. Explore the latest AI-driven CX capabilities and partner opportunities in the .
• Understand the foundation for Autonomous CX. Learn how 麻豆原创 connects experience to execution with the .
• Deepen expertise and accelerate readiness. Gain a stronger understanding of Autonomous CX and partner use cases:
• Engage now and shape the next wave. Join the upcoming executive briefing to understand how to position and deliver these solutions:
  • June 18:
• Strengthen credibility and scale impact. Advance your go-to-market and positioning through certification:

麻豆原创 is not asking partners to start from scratch. The platform, capabilities, and ecosystem are already in place. The opportunity now is to build, differentiate, and lead.

Karl Fahrbach is chief partner officer at 麻豆原创.
Balaji Balasubramanian is president and chief product officer for 麻豆原创 Customer Experience.

The version for , part of the 麻豆原创 Services and Support portfolio, is the helping organizations adopt, activate, and scale the 麻豆原创 Customer Experience and AI innovations announced at 麻豆原创 Sapphire.

The proactive, expert-led engagement model is built to de-risk transformation, accelerate time to value, and sustain measurable outcomes across customer experience initiatives. It combines guided adoption, prescriptive functional and technical assistance, AI-powered best practices, and continuous value realization aligned to the realities of modern customer experience (CX): AI at the core, unified data, omnichannel at scale, retention over acquisition, service-led growth, and persistent skills gaps in a rapidly evolving digital landscape.

At its heart, the Advanced Success Plan for 麻豆原创 Customer Experience brings together the right expertise at the right time, program governance, solution experts, value advisors, and adoption specialists. This helps teams execute faster and smarter with 麻豆原创 Customer Experience.

What sets the Advanced Success Plan apart

• Outcome-based: Business outcomes and key value indicators are co-defined with teams, with milestones and workstreams aligned to deliver measurable Autonomous CX results.
• Proactive by design: AI Assistants, adoption checks, and innovation accelerators are embedded throughout, reducing risk and compressing time to value as agentic capabilities evolve.
• Continuous enablement: Role-based best practices and coaching are tied directly to the Autonomous CX road map, closing skills gaps at pace as new AI and platform capabilities become available.
• Cross-solution orchestration: Unified processes and shared business context across marketing, commerce, sales, and service break silos and enable enterprise-scale execution.

This is the first of a planned series to deep dive on the topics below. Here, we start with introducing how the Advanced Success Plan for 麻豆原创 Customer Experience helps operationalize seven macro trends shaping modern customer experience.

1. AI鈥憄owered customer experiences

AI now underpins everything from next best engagement to intelligent service resolution. The Advanced Success Plan embeds AI adoption patterns directly into the delivery approach, identifying high value use cases, calibrating data prerequisites, and guiding model governance.

The results are prioritization of high鈥慽mpact starting points, a plan to scale with guardrails, accelerating time from pilot to production and grounding every decision in 麻豆原创鈥檚 CX AI capabilities and product road map.

2. Hyper鈥�personalization at scale

Personalization demands more than algorithms; it requires clean, consent鈥慳ware data, robust decisioning, and experimentation discipline. The Advanced Success Plan delivers:

• Data readiness assessments and integration patterns to enrich customer profiles and segments
• Governance and testing playbooks to validate personalization hypotheses at scale
• Prescriptive journeys to operationalize next best action across every customer channel

The result: hyper personalization moves from proof of concept to standard operating model.

3. Unified customer data and breaking down silos

Siloed data undermines CX. We help establish a unified data foundation and harmonized identities, aligning business, data, and integration teams. With technical guidance and adoption accelerators, users can move faster toward a single view of the customer to fuel analytics, personalization, and service excellence.

The results are unified profile use cases, data quality baselines, and source鈥憃f鈥憈ruth decisions to reduce duplication and latency.

4. Omnichannel commerce and B2B digital transformation

Modern buyers expect seamless journeys across web, mobile, marketplace, and partner portals, especially in B2B. The plan accelerates omnichannel capability build鈥憃ut by uniting commerce, order sourcing, pricing, and fulfilment patterns, supported by outcome鈥慴ased governance.

The result: Channel consistency, catalogue and contract complexity, and the alignment of service and sales motions are all addressed, driving measurable improvement in conversion rates and repeat purchase.

5. Customer retention over acquisition

Acquisition costs are rising and retention is the new growth engine. The Advanced Success Plan helps operationalize retention strategies, churn prediction, intelligent engagement, loyalty, and proactive service across the CX stack.

The result: We align metrics such as retention rate, customer lifetime value, and service鈥憈o鈥憆evenue contribution, and ensure the data foundation supports them.

6. Service as a revenue driver

Service is no longer a cost center; it鈥檚 a growth channel. We guide users to productize services, monetize value鈥慳dded offerings, and embed outcome鈥慴ased contracts. The plan includes:

• Playbooks for cross鈥憇ell/upsell from service interactions
• Knowledge and field service patterns to improve first鈥憈ime fix and attach rates, KPI frameworks for service鈥憀ed growth

The result: With prescriptive governance and AI鈥慸riven intelligence, service organizations move from reactive cost management to consistent, measurable contribution to top鈥憀ine revenue and customer retention.

7. Navigating digital transformation complexity and skills gaps

Large transformation programs falter on orchestration and capability enablement. The Advanced Success Plan addresses both by:

• Establishing a cadence of value sprints and decision forums
• Providing role鈥慴ased enablement covering functional and technical assistance, data, product ownership, end-user adoption, and change management
• AI-guided best practices embedded throughout delivery to eliminate rework and accelerate quality outcomes across Industry AI scenarios

Organizations execute with confidence, even amid shifting requirements, resource constraints, and rapidly evolving agentic AI capabilities.

Measurable outcomes

• Accelerated time to first value through prioritized, AI-ready use cases aligned to capabilities
• Higher adoption and sustained performance via continuous enablement
• Reduced program risk through proactive governance, telemetry, and structured decision forums
• Measurable gains in conversion rates, customer retention, and service-led revenue contribution across the full CX stack

Getting started

• Define Autonomous CX priorities: Identify two to three priority outcomes for the next two quarters facilitated by the 麻豆原创 Value Management service.
• Assess readiness: Evaluate data, integration, governance, and enablement gaps to define a 12 to 18 month engagement plan.
• Engage the Advanced Success Plan: Align workstreams, milestones, and metrics with our expert team.聽
• Industrialize and scale: Convert proven delivery patterns into reusable accelerators, deployable across regions and lines of business.

This series will examine each of the seven trends in depth, demonstrating how the Advanced Success Plan for 麻豆原创 Customer Experience translates CX strategy into repeatable execution and measurable business outcomes.

Tara Tracey is a global product owner at 麻豆原创.

In his kickoff keynote at 麻豆原创 Sapphire Orlando, Florida, Klein and other 麻豆原创 Board members detailed how 麻豆原创 plans to bring agentic AI to the world’s most critical business workflows so that humans and AI can meet the accelerating demands of global business profitably, strategically, and safely.

鈥淭oday I鈥檓 super proud to launch our new 麻豆原创 Business AI Platform, which forms the basis for our vision of the future of business: the Autonomous Enterprise, where agents run the business and you can focus on what truly matters,鈥� Klein said.

Enterprise AI is at an inflection point, Klein told his 30,000-strong in-person and virtual keynote audience, and 麻豆原创 is in a unique position to deliver what customers need to turn their businesses into autonomous enterprises.

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The business AI imperative

Across industries, organizations are investing heavily in artificial intelligence, yet many still struggle to translate that investment into meaningful business value. At 麻豆原创 Sapphire, the message was clear: This isn鈥檛 a technology problem; it鈥檚 a context and execution problem.

While 80% accuracy may be sufficient for consumer AI applications, Klein said, 鈥淓ighty percent is just not good enough when you run the world鈥檚 most business-critical businesses. They [LLMs] should not guess; they should deliver accurate, compliant, and secure outcomes.鈥� 

Klein acknowledged that while adoption of AI has become near-universal, tangible business value remains elusive. Citing a recent Stanford AI survey, he noted that almost every company is now using AI, but seeing only limited return.

The reason, he argued, lies in a structural gap. Above the waterline of enterprise AI, LLMs continue to improve at tasks trained on publicly available data, while below it lies what enterprises truly need: AI that understands mission-critical business data, end-to-end processes, and operates within security, compliance, and governance frameworks.

ERP as the foundation for business AI

麻豆原创鈥檚 answer to this challenge begins with what Klein described as 鈥渢he brain of every company: its ERP system.鈥� For over 50 years, 麻豆原创 has had solutions with incredibly deep process and data domain know-how alongside the governance requirements, compliance controls, and company-specific configurations that define how businesses actually run.

Now, as part of the company鈥檚 new vision, 麻豆原创 plans to infuse this institutional knowledge into AI agents, enabling them to navigate thousands of business processes, select from more than 7 million data fields, and verify identity and access authorizations before returning any output.

鈥淲e鈥檙e bringing together LLMs with 50 years of business know-how stored in our ERP. But to do this, we had to do nothing less than completely reinvent our company,鈥� he told the audience. 鈥淭oday we are very excited to show you the new 麻豆原创 and our vision for the Autonomous Enterprise.鈥�

麻豆原创 Business AI Platform

To bring this vision to life, 麻豆原创 executives on stage announced a series of important innovations, beginning with the launch of the new 麻豆原创 Business AI Platform, a unified architecture bringing together 麻豆原创 Business Technology Platform, 麻豆原创 Business Data Cloud, and AI Foundation under a single roof.

鈥淭he heart of this new platform is the rich context layer,鈥� said Klein. 鈥淗ere, we infuse the deep ERP business domain know-how into the AI agents. Through our knowledge graphs, our AI agents have now a compass, a map, to find the right process and data in your ERP universe. And to provide the agents even more context, we are also introducing our new 麻豆原创 Domain Models. They have been trained on 麻豆原创’s code to even better understand the business logic of your company.鈥�

But, he said, 麻豆原创 is going further: 鈥淏ecause you run your business not only with 麻豆原创 solutions, our AI agents have to also understand non-麻豆原创 data. That’s why we included our 麻豆原创 Business Data Cloud in the context layer to build a single semantical data layer across 麻豆原创 and non-麻豆原创. No more silos, no spaghetti data sprawl鈥攂ecause no AI agent can compensate for a broken data model.鈥�

Echoing Klein, 麻豆原创 CTO Philipp Herzig, who presented the platform in detail, said it has been designed to close the agent adoption gap in the enterprise by delivering outcome, speed, enterprise-readiness, and context. 鈥淚t’s the place where you build, contextualize, reason, and govern AI,鈥� he said.

Herzig explained that the platform is structured around three layers: the context layer which Klein referenced, the build layer, and the governance layer. 鈥淎gents are only as powerful as the context they operate on,鈥� he said. 鈥淟acking context is the number one reason why enterprise AI projects fail to deliver value.鈥�

Within the build layer of the new platform, the new Joule Studio is designed to understand a company鈥檚 business challenges and enables the building of new AI agents quickly and easily.

The third tier is the governance layer, anchored by the new 麻豆原创 AI Agent Hub built on 麻豆原创 LeanIX. This provides a single command center to discover, manage, and govern all AI agents鈥斅槎乖� and non-麻豆原创. It will be generally available in Q3 and included in 麻豆原创 Business AI Platform at no additional charge.

Underscoring the changing AI marketplace, Herzig was joined on stage by KPMG Global Head of Advisory Rob Fisher, who told the audience: 鈥淲hat I鈥檓 hearing from clients is a clear shift; they鈥檙e moving from AI pilots to embedding integrated AI and agents into how work gets done. Where we see leaders really separating from the pack is in the execution and the organizational adaptability.鈥�

麻豆原创 Autonomous Suite

Building on the platform, 麻豆原创 Executive Board Member Muhammad Alam, 麻豆原创 Product & Engineering, announced the transformation of 麻豆原创鈥檚 SaaS application portfolio into the 麻豆原创 Autonomous Suite, described as the most significant evolution of 麻豆原创鈥檚 applications business in the company鈥檚 history.

The suite spans five domains: Autonomous Finance, Autonomous Spend, Autonomous Supply Chain Management, Autonomous HCM, and Autonomous CX, with more than 200 agents and over 50 assistants available in the coming months. Each assistant is mapped to core business roles and carries defined KPIs tracked through 麻豆原创 AI Agent Hub.

鈥溌槎乖� Autonomous Suite brings together the depth of our process expertise, semantically rich data, and built-in governance and compliance,鈥� said Alam. 鈥淭hese agents are designed with outcomes as a core objective. Each assistant has a defined set of ROI KPIs that you can expect it to deliver.鈥� 

鈥淯nderpinning the autonomous suite are out-of-the-box agents鈥攈undreds of agents cutting across all core business processes,鈥� he shared. 鈥淭hese agents come together into what we call assistants, or Joule Assistants. We’ve mapped these assistants to roles across the core processes of an organization, because we know that the first step 
in realizing value from AI is to empower your people to do more, do it better, or do things that just weren’t possible to be done before.鈥�

Turning to Joule itself, Muhammad said 麻豆原创 is fundamentally reimagining how users will interact with 麻豆原创 applications in the future.

鈥淲e call this Joule spaces and along with the familiar Joule conversations experience and Joule Studio 2.0, it is now part of what we call Joule Work,鈥� he explained.

鈥淛oule Work represents a massive step forward in super-charging the capabilities of Joule as we know it today,鈥� Alam said. 鈥淲ith Joule Work, we’re bringing a claw-based agentic harness to Joule along with computer and file access, better support for open standards such as MCP and A2A, access to a more complete knowledge base, and, of course, amazing visualizations on the fly.鈥�

Industry AI: H&M and Sector-Specific Transformation

During the keynote, 麻豆原创 Chief Operating Officer Sebastian Steinhaeuser introduced the Industry AI initiative, delivering AI-powered solutions built on decades of sector-specific expertise across 26 industries. In life sciences, he highlighted how 麻豆原创 customer Takeda is achieving up to 10% productivity gains, up to 25% reduction in revenue loss from stock-outs, and up to five percent reduction in safety stock through Autonomous Regulated Manufacturing.

He was also joined on stage by H&M Group CDIO Ellen Svanstr枚m, who discussed how the fashion retailer is embedding AI across its value chain. Built on RISE with 麻豆原创, 麻豆原创 Business Data Cloud, 麻豆原创 Commerce Cloud, and 麻豆原创 SuccessFactors solutions, H&M has developed a Store Intelligence Agent that processes real-time signals to generate actionable recommendations for store managers. Svanstrom also demonstrated the AI-powered InStore Concierge, a customer-facing agent that bridges digital and physical retail through personalized outfit recommendations and real-time availability.

RISE with 麻豆原创 and 麻豆原创 GROW: Path to the Autonomous Enterprise

Returning to the keynote stage, Klein emphasized that technology adoption alone does not create business value. Simply plugging AI agents into your system landscape will drive zero value, he said. 鈥淢oving to the Autonomous Enterprise requires serious change management. Adoption of AI goes hand-in-hand with business process change and end user enablement.鈥�

To support customers on this journey, 麻豆原创 announced a comprehensive reset of its RISE with 麻豆原创 and 麻豆原创 GROW offerings. RISE with 麻豆原创 customers will receive contractual commitment to activate three Joule Assistants within the first year, with the Max Success Plan extending adoption across the full enterprise.  

麻豆原创 GROW customers will receive more than 20 AI assistants from day one, with an AI-enabled toolchain designed to support go-live in weeks. New partnerships with Palantir and Accenture will support the most complex migration scenarios.

Closing: The Autonomous Enterprise

Klein closed the keynote by asking Joule to summarize the key takeaways and noting that 麻豆原创 is evolving from being a software company to becoming a business AI company.

鈥淲e showed how to turn the promise of business AI into reality with 麻豆原创 Business AI Platform, which provides the data processes and governance AI need to deliver accurate and secure outcomes at scale; we introduced the 麻豆原创 Autonomous Suite, where applications reason, decide, and act for you; and we showed how to manage change management with RISE with 麻豆原创. Together with customers and partners, we showed how 麻豆原创 is helping companies realize the vision of the Autonomous Enterprise.鈥�

鈥淲e鈥檝e been reinventing how businesses run for over 50 years, and now by infusing 麻豆原创鈥檚 ERP brain into the new 麻豆原创 Business AI Platform, we鈥檙e solving one of the biggest challenges businesses are facing today: how to turn AI into business value,鈥� he said. 鈥淚t鈥檚 the end of long negotiations, supply chain disruptions, financial blind spots, and the beginning of better: Welcome to the Autonomous Enterprise.鈥�