AI is what brings that ambition within reach. It helps companies act faster, personalize at scale, and engage in new ways. But it is also raising expectations. Every interaction now reflects how well the business runs.

When a customer places an order or asks for help, the experience depends on what happens behind the scenes. If pricing is inaccurate, inventory is uncertain, or fulfillment falls short, the experience breaks.

That is why customer experience is now defined by execution. Customers do not experience systems or intent. They experience outcomes.

Agentic AI can increase speed, intelligence, and personalization. But speed alone does not improve customer experience. It amplifies what is already there. When execution is aligned with process, data and governance, AI drives better outcomes. When it is not, AI exposes the disconnect.

Aligning experience and execution

Autonomous CX brings agentic AI directly into the processes that run the business instead of layering it on top of disconnected systems. It connects AI assistants across marketing, commerce, sales, and service onto a shared business context across 麻豆原创 CX, 麻豆原创 Cloud ERP, supply chain, and connected systems. Orders, inventory, pricing, and financials are defined once and used consistently, so decisions are based on live operational reality.

At the center of this shift are AI assistants and autonomous agents. Assistants coordinate multiple agents across end-to-end customer workflows, from discovery to fulfillment, engagement to service, and issue to resolution.

At 麻豆原创 Sapphire, we highlighted assistants that make this real across the portfolio:

• In marketing, Content Assistant and Campaign Assistant orchestrate intent understanding, content creation, segmentation, optimization, and campaign execution within governance controls.
• In commerce, Merchandising Assistant, Shopping Assistant, and Order Management Assistant connect discovery, conversion, and fulfillment to operational reality.
• In sales, Sales Assistant, Deal Qualification Assistant, and Deal Closing Assistant move sellers from signal to execution.
• In service, Case Management Assistant and Service Management Assistant improve resolution and service quality, with additional assistants purpose-built for self-service, HR service, and accounts receivable workflows.

AI-driven discovery and engagement grounded in business reality

麻豆原创鈥檚 collaboration with Google follows the same principle: connect AI-driven discovery and engagement to business execution.

Together, 麻豆原创 and Google are focused on three priorities: first, applying the latest AI models, including Gemini, to deliver high-quality customer experiences; second, supporting industry standards and open protocols to enable interoperability across ecosystems; third, enabling seamless, personalized journeys across channels and Google surfaces such as Shopping and Gemini.

By combining 麻豆原创鈥檚 governed business data with Google鈥檚 AI capabilities, assistants and agents can connect customer intent from storefronts, search, and AI-driven channels to 麻豆原创 commerce and order processes. This ensures that what customers see reflects what the business can fulfill.

This is also why 麻豆原创 is adopting and expanding how 麻豆原创 product data can power AI-driven experiences wherever customer intent originates. This keeps experiences aligned with pricing, inventory, and fulfillment in real time.

麻豆原创 Commerce Cloud innovations

麻豆原创 continues to be recognized in analyst evaluations, including the Gartner庐 Magic Quadrant™ for Digital Commerce, where 麻豆原创 has been positioned as a Leader for 11 consecutive times.

, trusted by the largest enterprises, now extends to mid-market and growing companies on 麻豆原创 Cloud ERP. The new 麻豆原创 Commerce Cloud, cloud ERP edition delivers a standardized, end-to-end approach, reducing complexity, leveraging AI natively, and accelerating time to value. It connects discovery through fulfillment via tight integration with 麻豆原创 Cloud ERP.

For digitally mature organizations, 麻豆原创 is expanding composable commerce with new and modular cart and checkout services. These services integrate with core processes such as pricing, promotions, loyalty, tax, payments, inventory, sourcing, and order management across 麻豆原创 and non-麻豆原创 touchpoints. This helps organizations modernize their architecture while maintaining end-to-end execution.

麻豆原创 is also expanding its ecosystem with Vercel to accelerate storefront development and deployment with optimized performance, scalability, and composable front-end experiences.

In payments, 麻豆原创 Unified Payment, powered by Adyen, embeds global processing directly into the commerce flow to simplify integration and improve conversion. 麻豆原创 also continues to enhance its open payment framework with pre-integrated providers, such as Checkout.com and PayPal, giving customers flexible provider choices that are easy to configure and use.

Together, these capabilities reduce total cost of ownership, speed deployment, and make it easier to deliver better experiences at scale.

Sales execution turns insight into action

Customer experience extends into sales execution, where teams need clear next steps and confidence those actions can be fulfilled.

We introduced new innovations, including field sales capabilities for retail execution processes in consumer goods companies and other field-selling environments. These capabilities provide rich mobile experiences that work offline, making it easier to plan store visits, capture in-store activity, and manage execution in real time.

Sales leaders gain connected insights tied directly to pricing, inventory, and order processes, leading to more consistent execution and better outcomes.

Scaling trusted autonomous service

Autonomous CX is strengthened through partnerships that extend execution while preserving trust and governance.

Our combines its agentic AI-driven voice and digital self鈥憇ervice with service, order, and entitlement data from 麻豆原创 Service Cloud. AI-driven automation can handle routine interactions with full context, escalating seamlessly and with continuity to service teams when human expertise is needed. This approach helps organizations scale service without breaking trust and ensures customer interactions remain connected to real business processes.

麻豆原创 is also expanding its partnership with Amazon to scale AI-driven service across voice and digital channels, enabling faster, more consistent resolution while keeping service execution grounded in real-time business data.

Industry AI in action

We are also showcasing Industry AI scenarios that demonstrate how assistants and autonomous capabilities operate in real business environments.

Autonomous Revenue Growth Management supports trade planning teams and key account managers in consumer products companies that sell through retailers, with applicability to agribusiness and wholesale distribution. Industry鈥憇pecific Joule Assistants provide AI鈥慸riven insights across trade planning and execution, helping teams identify growth opportunities, optimize commercial terms and respond more quickly to performance signals. The result is more predictable growth with fewer downstream exceptions.

Unified commerce supports merchandising and operations teams across retail, wholesale, and direct-to-consumer models. Unified commerce connects demand, inventory, and customer data across channels, with Joule Assistants guiding decisions on assortment, pricing, and placement. The result is more consistent execution and faster decisions.

The next phase of customer engagement

Across these innovations and Industry AI scenarios, the pattern is clear. AI delivers value only when it acts on shared, trusted context. When experience and execution stay aligned, speed becomes a source of trust instead of risk.

This is how 麻豆原创 is approaching the future of customer experience: as a coordinated system where every decision is visible, and every promise can be kept.

Balaji Balasubramanian is president and chief product officer of 麻豆原创 Customer Experience.

The CX innovations and Industry AI scenarios highlighted here are planned for general availability in Q3 2026.
The capabilities announced as part of 麻豆原创鈥檚 Autonomous Enterprise run across 麻豆原创 Cloud ERP, including 麻豆原创 Cloud ERP Private.
Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner鈥檚 business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.
Gartner and Magic Quadrant are trademarks of Gartner, Inc., and/or its affiliates.

麻豆原创 Business Data Cloud (麻豆原创 BDC) is the data foundation of that platform, the business data fabric that anchors universal business context, serving as the trusted knowledge core聽for every enterprise application and agent.聽

The future of agentic organizations will be driven by AI with the deepest organizational knowledge. That future doesn’t start with AI models; it starts with whether your data foundation can give agents the business context they need to act autonomously. 

Today, we are introducing innovations that move organizations closer to becoming an autonomous enterprise.

Turn all your data into business outcomes 

A business data fabric architecture ensures every agent, application, and decision draws from the same trusted business context. And today, we are introducing new business data fabric capabilities that bring multi-model, unified master data, and embedded governance to your agentic foundation. 

• 麻豆原创 HANA Cloud natively available in 麻豆原创 Business Data Cloud:聽麻豆原创 HANA Cloud聽is聽now a聽core聽component of 麻豆原创 Business Data Cloud.聽As the AI database聽for 麻豆原创 BDC,聽麻豆原创聽HANA Cloud provides a聽unified聽in-memory engine聽for agents to reason across transactional, analytical, and multi-model workloads聽such as spatial, graph, and vector.聽In practice, this means agents can navigate relationships across customers and suppliers, analyze geographic dependencies, or perform semantic search in real time.聽And because every workload runs on a single in-memory engine with native workload management, inference time drops dramatically, lowering TCO and improving the predictability of AI聽costs.聽With 麻豆原创 HANA Cloud, 麻豆原创 Databricks, and 麻豆原创 Snowflake, 麻豆原创 Business Data Cloud delivers聽intelligent compute for聽every data and AI workload.
• Reltio in 麻豆原创 Business Data Cloud: With the completed acquisition of Reltio, 麻豆原创 is bringing multi-domain master data management capabilities directly into 麻豆原创 Business Data Cloud, helping customers unify, cleanse, and harmonize data across 麻豆原创 and third-party聽sources. Reltio鈥檚 AI-based entity resolution identifies and merges related records聽into a single, consistent view of business entities.聽Low-latency delivery and Model Context Protocol support enable real-time, multi-agent workflows across聽your data landscape: a procurement agent, for example, can assess supplier risk and trigger action almost instantly using trusted, real-time data. Together, this becomes a golden record system of context that Joule Agents use to deliver faster time-to-value for business AI.
• 麻豆原创 Master Data Governance natively available聽in聽麻豆原创 Business Data Cloud:聽Unified master data is only as valuable as the governance applied to it. To ensure data is AI-ready, governance must聽shift聽from regulator to value accelerator. 麻豆原创 Master Data Governance is now a core component of 麻豆原创 Business Data Cloud, governing master data and policies across聽your聽business data fabric.聽This results in聽embedded聽AI governance that accelerates agent deployment, ensuring every agent operates on data聽products聽that聽are聽verified聽and aligned to your business policies.聽
• 麻豆原创 AI Core integration with 麻豆原创 Business Data Cloud: 麻豆原创 is introducing deeper integration between 麻豆原创 Business Data Cloud and 麻豆原创 AI Core, enabling AI models to be grounded directly in trusted business data, semantics, and governance. Batch inference can now be embedded into business-ready data products, continuously enriching the data that powers Joule with predictions, classification, and聽AI聽outputs.聽聽

“This is where 麻豆原创 Business Data Cloud fits into the vision: not as a centralized system, but as an enabler of cultural change through its unique capabilities. These capabilities allow teams to preserve mission-critical business context across financial and non-financial data.”

Jannie Affeld, VP Finance Systems and ERP, Google 

Transform outcomes with Joule Agents 

麻豆原创 is bringing agentic AI directly into the business data fabric through Joule Agents, introducing new capabilities that streamline data management, analytics, and planning through a conversational experience: 

• Data product search and creation: Joule Agents simplify how users discover and create data products. With natural language prompts, users can identify relevant 麻豆原创 and third-party data sources, perform joins and transformations automatically, and apply business context and governance policies.  
• Automated planning and analytical modeling: Joule Agents enable data modelers and planning teams to generate analytical and planning models using AI. By defining dimensions, granularity, and data sources, users can automatically create models aligned with best practices. Teams can also initiate planning cycles, manage versions, and apply calculations without deep technical expertise. 
• Easily聽surface business聽insights:聽Business users聽can聽ask complex analytical questions in natural language and receive context-aware insights across lines of business. Powered by governed data products聽in 麻豆原创 Business Data Cloud and 麻豆原创 Knowledge Graph,聽Joule聽understands relationships, processes, and business logic聽to deliver聽more accurate and complete answers without requiring manual exploration.
• 麻豆原创 Analytics Cloud story generation: Joule accelerates 麻豆原创 Analytics Cloud story creation by transforming data models, queries, and business context into dashboards and visualizations automatically. Users can continue the conversation, drilling into KPIs, identifying drivers, and exploring trends in a single workflow. 

Extend context across your open data ecosystem

Last year, we introduced 麻豆原创 BDC Connect, a capability to share data and metadata with zero copies, preserving meaning across every cloud and platform. We are excited to announce 麻豆原创 BDC Connect for Amazon Athena, continuing our promise of openness and choice.

This enables 麻豆原创 data products to be discovered and consumed directly within AWS without replication or loss of context. As a result, teams can build analytics, applications, and AI agents faster while ensuring they operate on trusted, governed business data.

Together with existing partners across Snowflake, Databricks, Google BigQuery, and Microsoft Fabric, 麻豆原创 Business Data Cloud delivers a connected, open data ecosystem so organizations can extend business context across their entire landscape with zero copies. 

General availability is planned for H2 2026.

“Compute can happen anywhere, data can stay at the source when needed, but business context is managed once, centrally, in 麻豆原创 Business Data Cloud.”

Malin Persson, CIO at Ericsson

Get started today 

Build your trusted foundation for agentic AI with 麻豆原创 Business Data Cloud.  

Irfan Khan is president and chief product officer of 麻豆原创 Data & Analytics.