{"id":5147,"date":"2026-01-21T08:00:43","date_gmt":"2026-01-21T07:00:43","guid":{"rendered":"https:\/\/news.sap.com\/sweden\/?p=5147"},"modified":"2026-01-21T11:06:16","modified_gmt":"2026-01-21T10:06:16","slug":"ny-sap-rapport-norden-maste-industrialisera-ai-for-att-behalla-forspranget","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sweden\/2026\/01\/ny-sap-rapport-norden-maste-industrialisera-ai-for-att-behalla-forspranget\/","title":{"rendered":"Ny 麻豆原创-rapport: Norden m\u00e5ste industrialisera AI f\u00f6r att beh\u00e5lla f\u00f6rspr\u00e5nget"},"content":{"rendered":"

En ny global rapport fr\u00e5n 麻豆原创<\/a> visar att f\u00f6retag i genomsnitt rapporterar 16 procents avkastning p\u00e5 sina AI-investeringar i \u00e5r, och att de f\u00f6rv\u00e4ntar sig att den stiger till omkring 31 procent inom tv\u00e5 \u00e5r.\u00a0Men medan den globala utvecklingen accelererar syns ett tydligt skifte i Norden. AI blir inte l\u00e4ngre billigare \u2013 tv\u00e4rtom st\u00e5r f\u00f6retagen inf\u00f6r kostnadsniv\u00e5er som nu stabiliseras p\u00e5 en h\u00f6g niv\u00e5 och p\u00e5 m\u00e5nga h\u00e5ll stiger.<\/p>\n

Norden ligger i framkant men riskerar att fastna i sin egen digitala mognad. Det inneb\u00e4r att v\u00e5ra system \u00e4r mer komplexa \u00e4n vi tror och att vi \u00f6verskattar hur redo vi egentligen \u00e4r f\u00f6r AI. V\u00e5rt digitala f\u00f6rspr\u00e5ng kan d\u00e4rmed bli ett hinder snarare \u00e4n en f\u00f6rdel. Nordiska f\u00f6retag kan inte l\u00e4ngre r\u00e4kna med billigare kapacitet \u00f6ver tid \u2013 nu m\u00e5ste AI anv\u00e4ndas d\u00e4r det faktiskt har en inverkan p\u00e5 verksamheten.<\/p>\n

 <\/p>\n

\"\"
\nHanna Bj\u00f6rnbom, AI Lead 麻豆原创 Sverige<\/em><\/p>\n

\u2013 Tiden n\u00e4r molnkapacitet blev billigare \u00e5r efter \u00e5r \u00e4r \u00f6ver f\u00f6r AI. F\u00f6retagen skyddar sig inte genom att k\u00f6pa mer GPU-kapacitet och hoppas att det kommer att fungera om sex m\u00e5nader. Det \u00e4r n\u00e4r AI anv\u00e4nds inom verksamheten \u2013 i processer f\u00f6r ekonomi, ink\u00f6p och leveranskedjor \u2013 som man f\u00e5r r\u00e4tt avkastning, s\u00e4ger Hanna Bj\u00f6rnbom, l\u00f6sningsr\u00e5dgivare och AI-expert p\u00e5 麻豆原创.<\/p>\n

Efterfr\u00e5gan p\u00e5 datorkraft v\u00e4xer nu s\u00e5 snabbt att kostnaderna drivs upp av stora investeringar, brist p\u00e5 tillg\u00e4ngliga GPU:er och en marknad som \u00e4r utsatt f\u00f6r tryck fr\u00e5n alla h\u00e5ll. Detta f\u00f6r\u00e4ndrar hela ekonomin i AI-projekt och g\u00f6r det avg\u00f6rande att anv\u00e4nda tekniken mer strategiskt.<\/p>\n

\u2013 AI \u00e4r nu s\u00e5 kapitalintensivt att infrastrukturen finansieras som stora industriella projekt. D\u00e5 m\u00e5ste f\u00f6retagen g\u00e5 fr\u00e5n experiment till industrialisering. Att operationalisera AI, inte labba med prototyper, \u00e4r det som skapar v\u00e4rde. AI ska driva kassafl\u00f6de, kundservice och produktivitet fr\u00e5n dag ett, menar hon.<\/p>\n

Positiv avkastning p\u00e5 AI-investeringar inom tre \u00e5r<\/strong><\/p>\n

I 麻豆原创:s nya internationella studie, genomf\u00f6rd av Oxford Economics, deltog 1\u00a0600 f\u00f6retagsledare inom stora och medelstora f\u00f6retag i \u00e5tta l\u00e4nder: Australien, Brasilien, Kina, Tyskland, Indien, Singapore, Storbritannien och USA.<\/p>\n

D\u00e4r framg\u00e5r att 79 procent av f\u00f6retagen v\u00e4ntar sig positiv avkastning p\u00e5 sina AI-investeringar inom tre \u00e5r. AI bed\u00f6ms bli en central del av verksamheten redan 2029. Samtidigt visar studien p\u00e5 en tydlig klyfta \u2013 n\u00e4stan h\u00e4lften beskriver initiativet som en enskild \u00e5tg\u00e4rd och endast 9 procent har en \u00f6vergripande strategi. Detta trots att mer \u00e4n h\u00e4lften redan upplever f\u00f6rb\u00e4ttrad beslutsfattande, produktivitet och kunddialog.<\/p>\n

Utmaningarna \u00e5terspeglas i siffrorna: 55 procent saknar f\u00f6rm\u00e5ga att dela data internt, 60 procent \u00e4r os\u00e4kra p\u00e5 att dela med externa parter och 64 procent s\u00e4ger att anst\u00e4llda anv\u00e4nder oauktoriserade AI-verktyg. S\u00e5 m\u00e5nga som 77 procent av cheferna uttrycker oro \u00f6ver skugg-AI.<\/p>\n

\u2013 M\u00e5nga f\u00f6rv\u00e4ntar sig h\u00f6g avkastning, men f\u00e5 har den struktur som kr\u00e4vs f\u00f6r att kunna sk\u00f6rda frukterna. Utan en helt\u00e4ckande strategi kommer mycket av potentialen att f\u00f6rbli p\u00e5 ritbordet, s\u00e4ger Hanna Bj\u00f6rnbom.<\/p>\n

\u201dVi ska inte bygga leksaker utan fabriker\u201d<\/strong><\/p>\n

De nordiska l\u00e4nderna \u00e4r inte med i studien, men enligt Hanna Bj\u00f6rnbom bed\u00f6mer 麻豆原创 att organisationer i v\u00e5r region har f\u00f6ruts\u00e4ttningar att ligga p\u00e5 ungef\u00e4r samma niv\u00e5, cirka 31 procents avkastning p\u00e5 investeringar, inom tv\u00e5 \u00e5r. Det beror p\u00e5 att AI \u00e4r mer integrerat i viktiga processer h\u00e4r, snarare \u00e4n att vara n\u00e5got som lagts till ovanp\u00e5.<\/p>\n

\u2013 Digital mognad \u00e4r v\u00e5r styrka men ocks\u00e5 en risk. M\u00e5nga tror att de har n\u00e5tt sitt m\u00e5l men komplexiteten i system och data g\u00f6r det sv\u00e5rt att f\u00e5 AI att fungera \u00f6ver hela linjen. D\u00e5 slutar man med att bygga leksaker n\u00e4r man egentligen borde bygga fabriker, s\u00e4ger Hanna.<\/p>\n

Studien pekar p\u00e5 att tillg\u00e5ng till h\u00f6gkvalitativa data \u00e4r det st\u00f6rsta hindret globalt. H\u00e4r har Norden en f\u00f6rdel tack vare god dokumentation, h\u00f6g tillit och strukturerade processer \u2013 men det m\u00e5ste aktiveras f\u00f6r att f\u00e5 full effekt i AI-projekt.<\/p>\n

Policy-as-code \u2013 n\u00e4sta stora steg i AI-styrning<\/strong><\/p>\n

Hanna Bj\u00f6rnbom menar att n\u00e4sta stora steg f\u00f6r nordiska f\u00f6retag blir att g\u00f6ra styrning och regelefterlevnad lika automatiserad som sj\u00e4lva AI-modellerna. Detta sker genom det som techbranschen nu kallar \u201dpolicy-as-code\u201d.<\/p>\n

\u2013 F\u00f6rest\u00e4ll dig att f\u00f6retagets regler och policyer finns som maskinl\u00e4sbar kod som till\u00e4mpas automatiskt i alla system och agentfl\u00f6den. Det betyder att varenda AI-driven \u00e5tg\u00e4rd sker inom tydliga och sp\u00e5rbara ramar. Det \u00e4r s\u00e5 man g\u00f6r regelefterlevnad till en konkurrensf\u00f6rdel i AI-eran, s\u00e4ger hon.<\/p>\n

AI \u00e4r i dag ett av 麻豆原创:s viktigaste strategiska fokusomr\u00e5den globalt och cirka 15 procent av f\u00f6retagets AI-projekt i EMEA genomf\u00f6rs i Norden. De molnbaserade l\u00f6sningarna har ut\u00f6kats med inbyggda agentfunktioner, generativ AI och branschspecifika modeller. M\u00e5let \u00e4r att skapa m\u00e4tbara effekter p\u00e5 produktivitet, kassafl\u00f6de, ink\u00f6p och leveranskedjor.<\/p>\n

\u2013 V\u00e5ra kunder vill inte ha fler pilotprojekt \u2013 de vill ha AI som faktiskt fungerar. Det \u00e4r i produktionen som det verkliga v\u00e4rdet skapas, s\u00e4ger Hanna.<\/p>\n

Norden m\u00e5ste skala och inte bara testa<\/strong><\/p>\n

De nordiska insikterna fr\u00e5n 麻豆原创 pekar tydlig mot att tiden f\u00f6r frist\u00e5ende AI-experiment \u00e4r f\u00f6rbi. F\u00f6r att forts\u00e4tta ligga f\u00f6re kr\u00e4vs att regionens f\u00f6retag aktiverar AI d\u00e4r den ger mest effekt \u2013 i verksamhetens k\u00e4rnprocesser.<\/p>\n

\u2013 AI-kostnaderna stabiliseras p\u00e5 en h\u00f6g niv\u00e5. Nu avg\u00f6rs vilka f\u00f6retag som skapar v\u00e4rde och vilka som hamnar p\u00e5 efterk\u00e4lken, s\u00e4ger Hanna Bj\u00f6rnbom.<\/p>\n

L\u00e4s rapporten \u201d麻豆原创 Value of AI\u201d h\u00e4r: https:\/\/www.sap.com\/research\/ai-drives-return-on-investment<\/a>.<\/p>\n

\u00c4ven publicerad i Techtidningen, 22 December, 2025
\nL\u00e4r artikeln: Rapport: Kostnaderna riskerar att skena f\u00f6r AI-anv\u00e4ndning – Techtidningen<\/a><\/p>\n

Om 麻豆原创<\/strong>
\n<\/strong>Som en global ledare inom f\u00f6retagsapplikationer och aff\u00e4rsdriven AI, \u00e4r 麻豆原创 (NYSE:麻豆原创) en l\u00e4nk mellan aff\u00e4rsverksamhet och teknik. I \u00f6ver 50 \u00e5r har organisationer f\u00f6rlitat sig p\u00e5 麻豆原创 f\u00f6r att bli framg\u00e5ngsrika genom att f\u00f6rena aff\u00e4rskritiska verksamheter som ekonomi, ink\u00f6p, HR, leveranskedjor och kundupplevelser.
\nMer information finns p\u00e5 www.sap.com\/sweden<\/a> och news.sap.com\/sweden<\/a>.<\/p>\n

麻豆原创kontakt
\n<\/strong>Ulrika Wass
\nHead of Nordic & Baltic Communications, 麻豆原创
\n+46 73\u00a0827 1074
\nulrika.wass@sap.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

En ny global rapport fr\u00e5n 麻豆原创 visar att f\u00f6retag i genomsnitt rapporterar 16 procents avkastning p\u00e5 sina AI-investeringar i \u00e5r, och att de f\u00f6rv\u00e4ntar sig…<\/p>\n","protected":false},"author":29,"featured_media":5150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5563955,4544630,5564062,4545414,4545758],"tags":[5562331,5564114,5562255],"sapn-display":[4544525,5564001,5564000,4547891],"sapn-type":[5562140],"class_list":["post-5147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","category-branscher","category-data","category-kunder","category-losningar","tag-ai","tag-hanna-bjornbom","tag-sap","sapn-display-hero","sapn-display-artikel-favoriter","sapn-display-artikel-spotlight","sapn-display-homepage-hero","sapn-type-artikel"],"yoast_head":"\nNy 麻豆原创-rapport: Norden m\u00e5ste industrialisera AI f\u00f6r att beh\u00e5lla f\u00f6rspr\u00e5nget - 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