{"id":3739,"date":"2023-06-14T08:00:36","date_gmt":"2023-06-14T06:00:36","guid":{"rendered":"https:\/\/news.sap.com\/sweden\/?p=3739"},"modified":"2024-08-07T19:48:04","modified_gmt":"2024-08-07T17:48:04","slug":"jollyroom-vill-engagera-barnfamiljerna-pa-en-helt-ny-niva","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sweden\/2023\/06\/jollyroom-vill-engagera-barnfamiljerna-pa-en-helt-ny-niva\/","title":{"rendered":"Jollyroom vill engagera barnfamiljerna p\u00e5 en helt ny niv\u00e5"},"content":{"rendered":"

E-handelsf\u00f6retaget Jollyroom som \u00e4r specialister p\u00e5 barn- och babyprodukter kommer att engagera sina kunder p\u00e5 ett helt nytt s\u00e4tt. F\u00f6retaget inleder nu en strategisk satsning p\u00e5 麻豆原创 Emarsys<\/a> f\u00f6r att skapa skr\u00e4ddarsydda erbjudanden till barnfamiljer med hj\u00e4lp av den information man redan har om dem. M\u00e5let \u00e4r kunna forts\u00e4tta v\u00e4xa i en tid med h\u00e5rd konkurrens p\u00e5 e-handelsmarknaden.<\/strong><\/p>\n

\u2013 Med 麻豆原创 har vi f\u00e5tt en Ferrari. Nu kan vi anv\u00e4nda data p\u00e5 ett smartare s\u00e4tt och ge kunderna \u00e4nnu mer tillbaka s\u00e5 att de har gl\u00e4dje av oss under barnens hela uppv\u00e4xt, s\u00e4ger Mattias Jacobsson, vd p\u00e5 Jollyroom.<\/p>\n

\"\"<\/p>\n

Jollyroom<\/a> \u00e4r Nordens st\u00f6rsta e-handelsf\u00f6retag inom barn- och babyprodukter. Bolaget har \u00f6ver tv\u00e5 miljoner kunder och mer \u00e4n 35\u00a0000 produkter f\u00f6r barn mellan 0 och 12 \u00e5r. Dessutom finns ett helt\u00e4ckande sortiment f\u00f6r gravida.<\/p>\n

Jollyroom grundades 2010 och har cirka 500 anst\u00e4llda i Sverige och Norge. M\u00e5let \u00e4r att forts\u00e4tta v\u00e4xa och bli den ledande akt\u00f6ren i Europa inom barn- och babyprodukter \u2013 och den f\u00f6rsta butiken utanf\u00f6r Sveriges gr\u00e4nser \u00f6ppnade i Oslo f\u00f6r tv\u00e5 m\u00e5nader sedan.<\/p>\n

\u2013 Vi har tagit stora steg de senaste \u00e5ren men vill g\u00f6ra \u00e4nnu mer. Marknaden ser helt annorlunda ut i dag och vi m\u00e5ste differentiera oss och utnyttja v\u00e5r unika position p\u00e5 marknaden f\u00f6r barn- och babyprodukter, s\u00e4ger Mattias.<\/p>\n

Jollyroom hade sedan tidigare ett aff\u00e4rssystem fr\u00e5n 麻豆原创 och valde nu att komplettera med 麻豆原创 Emarsys \u2013 en molnbaserad plattform f\u00f6r hantering av kundrelationer (CRM) och automatisering\u00a0av marknadsf\u00f6ring. F\u00f6rsta steget \u00e4r att anv\u00e4nda 麻豆原创 Emarsys f\u00f6r att ta kontroll \u00f6ver befintlig kunddata s\u00e5 att man kan arbeta mer aktivt med den.<\/p>\n

麻豆原创-partnern och konsultbolaget Remit har varit drivande under hela implementationen och \u00e4ven bist\u00e5tt med dataprofilering f\u00f6r att identifiera potentialen i data.<\/p>\n

F\u00f6rutsp\u00e5 och f\u00f6resl\u00e5 n\u00e4sta k\u00f6p<\/strong><\/p>\n

Nyckeln till att lyckas handlar om just data \u2013 information om vad kunderna har k\u00f6pt och verktyg f\u00f6r att kunna f\u00f6rutsp\u00e5 och f\u00f6resl\u00e5 n\u00e4sta k\u00f6p. Fram till att barnen blir cirka tolv \u00e5r r\u00e4knar Jollyroom med cirka 30-35 produkter som en vanlig barnfamilj verkligen beh\u00f6ver. Har man k\u00f6pt en duo-vagn s\u00e5 finns det ett tydligt m\u00f6nster f\u00f6r vad familjen sedan s\u00f6ker efter tolv m\u00e5nader senare.<\/p>\n

\u2013 Innan kunden ens sj\u00e4lv vet om vad de beh\u00f6ver ska vi erbjuda det. Hittills har vi bara krafsat p\u00e5 ytan av det v\u00e4rde man kan skapa med hj\u00e4lp av data, men f\u00f6r att lyckas m\u00e5ste man ha en vettig databasstruktur i botten \u2013 och det f\u00e5r vi nu med 麻豆原创 Emarsys, ber\u00e4ttar Mattias.<\/p>\n

Anpassade erbjudanden och en ny community<\/strong><\/p>\n

Kunderna kommer att m\u00e4rka av f\u00f6r\u00e4ndringen genom att kommunikationen med Jollyroom blir \u00e4nnu mer relevant och anpassad. I st\u00e4llet f\u00f6r en m\u00e4ngd utskick och reklam om nya produkter kommer man f\u00e5 tips och erbjudanden som passar den egna familjen.<\/p>\n

Samtidigt st\u00e4ller kunder allt fler fr\u00e5gor i olika forum innan man k\u00f6per n\u00e5got. D\u00e4r vill Jollyroom ocks\u00e5 vara relevant.<\/p>\n

\u2013 L\u00e5ngsiktigt vill vi vara med i den dialogen och om fyra \u00e5r kanske vi rekryterar barnmorskor. Men innan dess ska vi lansera en egen community efter sommaren. Vi har riktiga entusiaster bland v\u00e5ra kunder som kommer att kunna bidra med sina erfarenheter, ber\u00e4ttar Mattias.<\/p>\n

Fortsatt satsning p\u00e5 h\u00e5llbarhet<\/strong><\/p>\n

Jollyroom satsar h\u00e5rt p\u00e5 h\u00e5llbarhet och den nya, toppmoderna lager- och kontorslokalen i Torslanda har en av de st\u00f6rsta takinstallationerna av solceller. Man har ocks\u00e5 byggt ett avancerat robotlager och arbetat med att ta bort all luft ur f\u00f6rpackningarna med nya kartongf\u00f6rslutare.<\/p>\n

\u2013 Vi noterar att vi leder h\u00e5llbarhetsarbetet i v\u00e5r egen bransch, men det finns mer att g\u00f6ra. Med r\u00e4tt IT-st\u00f6d kan vi i dag m\u00e4ta produkternas milj\u00f6avtryck i detalj, s\u00e5 nu g\u00f6r vi ett omtag med hela v\u00e5r produktfamilj, avslutar Mattias.<\/p>\n

 <\/p>\n

F\u00f6r mer information kontakta:<\/strong>
\nUlrika Wass
\n麻豆原创 Head of Nordic & Baltic Communications
\ntelefon: +46 73\u00a0827 1074
\ne-mail:\u00a0ulrika.wass@sap.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

E-handelsf\u00f6retaget Jollyroom som \u00e4r specialister p\u00e5 barn- och babyprodukter kommer att engagera sina kunder p\u00e5 ett helt nytt s\u00e4tt. F\u00f6retaget inleder nu en strategisk satsning…<\/p>\n","protected":false},"author":29,"featured_media":3741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4503881,4545414,4545758],"tags":[5563541,5563699,5563911,5563912,5563488,5562574,5562255,5563809,5563958],"sapn-display":[4544525,5564002,5563999,4547891],"sapn-type":[4549288],"class_list":["post-3739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ekosystem","category-kunder","category-losningar","tag-automatisering","tag-crm","tag-jollyroom","tag-mattias-jacobsson","tag-moln","tag-remit","tag-sap","tag-sap-emarsys","tag-we-are-proud-of","sapn-display-hero","sapn-display-nyhet-favoriter","sapn-display-nyhet-spotlight","sapn-display-homepage-hero","sapn-type-pressmeddelande"],"yoast_head":"\nJollyroom vill engagera barnfamiljerna p\u00e5 en helt ny niv\u00e5 - 麻豆原创 Sweden Nyheter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/sweden\/2023\/06\/jollyroom-vill-engagera-barnfamiljerna-pa-en-helt-ny-niva\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jollyroom vill engagera barnfamiljerna p\u00e5 en helt ny niv\u00e5\" \/>\n<meta property=\"og:description\" content=\"E-handelsf\u00f6retaget Jollyroom som \u00e4r specialister p\u00e5 barn- och babyprodukter kommer att engagera sina kunder p\u00e5 ett helt nytt s\u00e4tt. 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