{"id":3179,"date":"2021-09-10T09:46:07","date_gmt":"2021-09-10T07:46:07","guid":{"rendered":"https:\/\/news.sap.com\/sweden\/?p=3179"},"modified":"2024-08-07T19:47:10","modified_gmt":"2024-08-07T17:47:10","slug":"pengar-framfor-hallbarhet-ett-dyrt-missforstand","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sweden\/2021\/09\/pengar-framfor-hallbarhet-ett-dyrt-missforstand\/","title":{"rendered":"Pengar framf\u00f6r h\u00e5llbarhet \u2013 ett dyrt missf\u00f6rst\u00e5nd"},"content":{"rendered":"

Tre av fyra f\u00f6retagsledare i Norden anser att social och milj\u00f6m\u00e4ssig h\u00e5llbarhet ska prioriteras l\u00e4gre \u00e4n de finansiella resultaten.<\/p>\n

Det visar en studie fr\u00e5n International Data Corporation (IDC). Men f\u00f6r att n\u00e5 l\u00e5ngsiktig tillv\u00e4xt, konkurrenskraft och f\u00f6r att attrahera nya talanger till bolaget \u00e4r det ett krav att ha en v\u00e4l utt\u00e4nkt och effektiv h\u00e5llbarhetsstrategi som genomsyrar hela f\u00f6retaget.<\/p>\n

Unders\u00f6kning visar att finansiella m\u00e5l prioriteras klart h\u00f6gre p\u00e5 bekostnad av investeringar i milj\u00f6- och klimatfr\u00e5gor, socialt ansvar och \u00e4garstyrning (ESG). \u201dF\u00f6rst l\u00f6ser vi det ekonomiska, sen kanske vi b\u00f6rja titta p\u00e5 h\u00e5llbarhetsfr\u00e5gorna\u201d kan man t\u00e4nka sig att det l\u00e5ter i vissa styrelserum.<\/p>\n

Resonemanget bygger p\u00e5 ett missf\u00f6rst\u00e5nd.<\/p>\n

H\u00e5llbarhet och rekrytering<\/strong><\/p>\n

F\u00f6retagsledare och chefer b\u00f6r intressera sig f\u00f6r h\u00e5llbarhet av moraliska sk\u00e4l, s\u00e5klart, men lika mycket av aff\u00e4rsm\u00e4ssiga sk\u00e4l. Unga som s\u00f6ker jobb har idag h\u00f6ga krav p\u00e5 ett v\u00e4l genomt\u00e4nkt h\u00e5llbarhetsarbete. Annars letar man ett annat jobb. Det \u00e4r idag fakta och n\u00e5got som visas av flera rapporter (h\u00e4r \u00e4r en f\u00e4rsk fr\u00e5n Deloitte<\/a>). F\u00f6r att attrahera nya, unga talanger \u00e4r h\u00e5llbarhet en grundf\u00f6ruts\u00e4ttning.<\/p>\n

H\u00e5llbarhet och aff\u00e4rer<\/strong><\/p>\n

H\u00f6ga krav p\u00e5 h\u00e5llbarhetsarbetet st\u00e4lls ocks\u00e5 av kunder och partners. Offentliga upphandlingar eller kommersiella RFP:s vinner du bara om du har h\u00e5llbarheten p\u00e5 plats. IDC-studien visar att milj\u00f6- och klimatfr\u00e5gor, socialt ansvar och \u00e4garstyrning (ESG) \u00e4r topp-tre av bed\u00f6mningsgrunderna n\u00e4r det upphandlande f\u00f6retaget eller myndigheten v\u00e4ljer leverant\u00f6r. Att som f\u00f6retag \u201dv\u00e4lja bort\u201d h\u00e5llbarhet \u00e4r att v\u00e4lja bort nya aff\u00e4rskontrakt.<\/p>\n

S\u00e5 varf\u00f6r finns det ett motst\u00e5nd mot att ta en aktiv roll inom h\u00e5llbarhet?<\/strong><\/p>\n

Sv\u00e5righeter att m\u00e4ta h\u00e5llbarhetsinsatser anges som en viktig anledning till att inte l\u00e4gga resurser och tid p\u00e5 det. Vare sig det g\u00e4ller aff\u00e4rsbeslut eller h\u00e5llbarhet m\u00e5ste insatsen kunna f\u00f6ljas upp, m\u00e4tas.<\/p>\n

\u201dDet som inte m\u00e4ts finns inte\u201d<\/em><\/strong><\/p>\n

Visst, det kan vara sv\u00e5rt att se exakt hur en viss \u201dniv\u00e5\u201d av h\u00e5llbarhet lockar en viss andel nya talanger eller nya kunder som annars inte<\/em> skulle ha lockats.<\/p>\n

M\u00e4t- och utv\u00e4rderingskulturen inom bolag och organisationer kan man ha olika \u00e5sikter om. Ibland sl\u00e5r det fel, men ofta \u00e4r det ett rimligt f\u00f6rh\u00e5llningss\u00e4tt f\u00f6r att motivera beslut, och f\u00f6r att i efterhand se om beslutet givit det utfall som var t\u00e4nkt.<\/p>\n

Men det finns en brist p\u00e5 data-input. Man saknar information, och den informationen man har \u00e4r inte tillf\u00f6rlitlig. Det visar \u00e5terigen IDC-studien.<\/p>\n

L\u00f6sningen p\u00e5 dilemmat?<\/strong><\/p>\n

Ekosystemen av f\u00f6retag, partners och kunder beh\u00f6ver i dagens integrerade och uppkopplade v\u00e4rld kunna \u201dprata\u201d b\u00e4ttre med varandra. Det handlar om smarta system f\u00f6r varulogistik, ber\u00e4kningsprogram f\u00f6r milj\u00f6p\u00e5verkan i hela leverant\u00f6rskedjan, AI-system som optimerar h\u00e5llbart aff\u00e4rsresande och v\u00e4ldigt mycket mer. Trots det s\u00e5 anv\u00e4nds idag separata program, system och applikationer. Resultatet blir ett ineffektivt lappt\u00e4cke av data som \u00e4r f\u00f6r bristf\u00e4llig f\u00f6r att fatta goda beslut i realtid och p\u00e5 l\u00e4ngre sikt.<\/p>\n

Tillbaka till studien som visar att tre av fyra f\u00f6retagsledare i Norden har inst\u00e4llningen \u201dF\u00f6rst l\u00f6ser vi det ekonomiska, sen kanske vi b\u00f6rjar titta p\u00e5 h\u00e5llbarhetsfr\u00e5gorna<\/em>\u201d. Till den chef eller f\u00f6retagsledare som k\u00e4nner sig tr\u00e4ffad s\u00e4ger jag s\u00e5h\u00e4r: Nej, h\u00e5llbarhetsstrategin st\u00f6djer det finansiella. Det \u00e4r just genom att ligga i framkant inom h\u00e5llbarhet som ni blir konkurrenskraftiga, s\u00e4krar nya aff\u00e4rer och lockar kompetent arbetskraft.<\/p>\n

av Emilie Solomon, 麻豆原创 Concur Sverige<\/em><\/p>\n

\"\"<\/p>\n

Tidigare publicerat av Aktuell H\u00e5llarhet: https:\/\/www.aktuellhallbarhet.se\/alla-nyheter\/debatt\/pengar-framfor-hallbarhet-ett-dyrt-missforstand\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tre av fyra f\u00f6retagsledare i Norden anser att social och milj\u00f6m\u00e4ssig h\u00e5llbarhet ska prioriteras l\u00e4gre \u00e4n de finansiella resultaten. Det visar en studie fr\u00e5n International…<\/p>\n","protected":false},"author":29,"featured_media":3098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4544630,4503881,4545190],"tags":[5562331,5563717,5562119,5563718,5563719,5562470],"sapn-display":[4544525,5564001,5564000,4547891],"sapn-type":[5562140],"class_list":["post-3179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branscher","category-ekosystem","category-event","tag-ai","tag-esg","tag-hallbarhet","tag-lonsamhet","tag-miljo","tag-sap-concur","sapn-display-hero","sapn-display-artikel-favoriter","sapn-display-artikel-spotlight","sapn-display-homepage-hero","sapn-type-artikel"],"yoast_head":"\nPengar framf\u00f6r h\u00e5llbarhet \u2013 ett dyrt missf\u00f6rst\u00e5nd - 麻豆原创 Sweden Nyheter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/sweden\/2021\/09\/pengar-framfor-hallbarhet-ett-dyrt-missforstand\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pengar framf\u00f6r h\u00e5llbarhet \u2013 ett dyrt missf\u00f6rst\u00e5nd\" \/>\n<meta property=\"og:description\" content=\"Tre av fyra f\u00f6retagsledare i Norden anser att social och milj\u00f6m\u00e4ssig h\u00e5llbarhet ska prioriteras l\u00e4gre \u00e4n de finansiella resultaten. 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