{"id":3123,"date":"2021-05-26T08:00:49","date_gmt":"2021-05-26T06:00:49","guid":{"rendered":"https:\/\/news.sap.com\/sweden\/?p=3123"},"modified":"2024-08-07T19:25:43","modified_gmt":"2024-08-07T17:25:43","slug":"modekedjan-joy-ateruppstar-med-slow-fashion-och-e-handel-fran-sap","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sweden\/2021\/05\/modekedjan-joy-ateruppstar-med-slow-fashion-och-e-handel-fran-sap\/","title":{"rendered":"Modekedjan JOY \u00e5teruppst\u00e5r med slow fashion och e-handel fr\u00e5n 麻豆原创"},"content":{"rendered":"

Modekedjan JOY<\/a> som under m\u00e5nga \u00e5r glatt svenska kvinnor med sina kvalitetskl\u00e4der har \u00e5teruppst\u00e5tt i en helt ny form.<\/p>\n

JOY har inte l\u00e4ngre n\u00e5gra fysiska butiker utan satsar i st\u00e4llet stort p\u00e5 e-handel och personlig r\u00e5dgivning. Grundarna ser sig som en startup som vill bygga n\u00e4sta generations e-handel baserat p\u00e5 AI och slow fashion \u2013 ett mer h\u00e5llbart alternativ med kl\u00e4der som h\u00e5ller flera s\u00e4songer.<\/p>\n

JOY \u00e4r samtidigt det f\u00f6rsta bolaget i v\u00e4rlden som valt en kombination av molnl\u00f6sningarna Emarsys<\/a> och Upscale Commerce<\/a> fr\u00e5n 麻豆原创 med smarta funktioner f\u00f6r e-handel och kundengagemang.<\/p>\n

\u2013 Vi befinner oss verkligen i ett paradigmskifte runt e-handel och digitala kanaler. Handeln har hittills kunnat leva p\u00e5 att ha stora produktkataloger men de ger inte den b\u00e4sta kundupplevelsen. I st\u00e4llet vill kunderna f\u00e5 inspiration, r\u00e5dgivning och i v\u00e5rt fall ocks\u00e5 f\u00e4rdiga kombinationer av kl\u00e4der som passar deras egen stil \u2013 och som h\u00e5ller m\u00e5nga s\u00e4songer, s\u00e4ger Anna Ullman Sers\u00e9, vd och en av de nya del\u00e4garna.<\/p>\n

JOY var l\u00e4nge en v\u00e4lk\u00e4nd kl\u00e4dkedja med ett femtiotal fysiska butiker. V\u00e5ren 2020 gick JOY i konkurs, men en handfull nya \u00e4gare best\u00e4mde sig f\u00f6r att bl\u00e5sa liv i varum\u00e4rket \u2013 och samtidigt fokusera p\u00e5 digitalisering och h\u00e5llbarhet. De fr\u00e5gor som i dag p\u00e5verkar detaljhandeln allra mest.<\/p>\n

De tre grundarna bakom omstarten best\u00e5r av Anna Ullman Sers\u00e9, \u00c5sa Parsmo och Sofia Valentin. Alla tre har en gedigen erfarenhet fr\u00e5n konsultverksamhet mot detaljhandel och har jobbat st\u00f6rsta delen av sina yrkesliv med att hj\u00e4lpa detaljhandelsf\u00f6retag med kundupplevelser och att arbeta mer kundfokuserat. Anna har \u00e4ven varit VD f\u00f6r Nelly som har en ledande position i att s\u00e4lja online till en yngre m\u00e5lgrupp med hj\u00e4lp av inspiration.<\/p>\n

IT-avdelning p\u00e5 k\u00f6pet<\/strong><\/p>\n

B\u00e4ttre kundupplevelser har varit en grundpelare i nystarten av JOY och helt avg\u00f6rande vid valet av teknisk plattform. M\u00f6jligheten att starta om gjorde att de ocks\u00e5 direkt kunde g\u00e5 \u00f6ver till molnl\u00f6sningar som man kan v\u00e4xa i \u2013 och f\u00e5 en mindre IT-avdelning p\u00e5 k\u00f6pet.<\/p>\n

\u2013 Det \u00e4r en stor f\u00f6rdel f\u00f6r en startup som JOY. Vi vill inte bygga upp en alltf\u00f6r stor organisation utan k\u00f6pa in tj\u00e4nster f\u00f6r till exempel IT och redovisning. Det blir mer kostnadseffektivt i l\u00e4ngden, s\u00e4ger Sofia Valentin, f\u00f6rs\u00e4ljnings- och marknadsf\u00f6ringschef.<\/p>\n

\"\"
\u00c5sa Parsmo, Anna Ullman Sers\u00e9 och Sofia Valentin, JOY. Fotograf: Emelie Otterbeck<\/figcaption><\/figure>\n

Personligt \u2013 men inte p\u00e5tr\u00e4ngande<\/strong><\/p>\n

麻豆原创 Emarsys hj\u00e4lper JOY att analysera kundkontakterna, anpassa marknadsf\u00f6ringen och skapa unika erbjudanden. Systemet f\u00f6resl\u00e5r den b\u00e4sta strategin och automatiserar mycket av arbetet med hj\u00e4lp av AI och maskininl\u00e4rning.<\/p>\n

\u2013 Emarsys levereras med ett stort antal avancerade funktioner som g\u00f6r att vi kan v\u00e4xa efter hand. AI \u00e4r magiskt eftersom det automatiserar arbetet och g\u00f6r att vi kan expandera och bem\u00f6ta fler kunder med olika behov p\u00e5 ett personligt s\u00e4tt, utan att vara p\u00e5tr\u00e4ngande, s\u00e4ger Sofia Valentin.<\/p>\n

Med 麻豆原创 Upscale Commerce f\u00e5r JOY en AI-driven e-handel med smarta funktioner f\u00f6r produktrekommendationer d\u00e4r man kan sj\u00e4lv kan blanda och byta ut bilder, video, texter och annat inneh\u00e5ll. Upscale har ocks\u00e5 inbyggd logistik vilket g\u00f6r det m\u00f6jligt att plocka och skicka ut varor direkt till kund.<\/p>\n

\u2013 N\u00e4r jag lyssnar p\u00e5 Anna och Sofia st\u00e5r det klart att de inte dras med n\u00e5gra \u00e4rvda begr\u00e4nsningar. Konceptet \u00e4r nytt och fr\u00e4scht och l\u00e5ter kunden f\u00e5 kontroll \u00f6ver sin egen upplevelse med hj\u00e4lp av AI-teknik som frig\u00f6r tid och ger en bra ton i kommunikationen, s\u00e4ger Peter Alvmo, Solution Manager CRM p\u00e5 麻豆原创.<\/p>\n

\"\"
Peter Alvmo, 麻豆原创<\/figcaption><\/figure>\n

Slow fashion \u2013 kl\u00e4der f\u00f6r livet<\/strong><\/p>\n

Nylanseringen p\u00e5b\u00f6rjas innan sommaren och n\u00e4r allt \u00e4r p\u00e5 banan \u00e4r m\u00e5let att expandera f\u00f6r att n\u00e5 \u00e4nnu fler kunder. \u00c4ven de som tidigare inte tyckte JOY var relevant f\u00f6r dem.<\/p>\n

\u2013 En nyckel \u00e4r att utveckla produkter som h\u00e5ller i flera s\u00e4songer, lite mer slow fashion, vi pratar om kl\u00e4der f\u00f6r livet, s\u00e4ger Anna Ullman Sers\u00e9.<\/p>\n

H\u00e4r kan du l\u00e4sa mer om JOY.<\/a><\/p>\n

Om 麻豆原创<\/strong><\/p>\n

麻豆原创:s strategi \u00e4r att hj\u00e4lpa varje f\u00f6retag att fungera mer intelligent. Som marknadsledande inom f\u00f6retagsmjukvara hj\u00e4lper vi f\u00f6retag av alla storlekar och inom alla branscher: 77 procent av v\u00e4rldens transaktionsbaserade oms\u00e4ttning g\u00e5r genom ett 麻豆原创-system.\u00a0V\u00e5r teknik f\u00f6r maskininl\u00e4rning, sakernas internet (IoT) och avancerad analys g\u00f6r att v\u00e5ra f\u00f6retagskunder kan skapa intelligenta verksamheter. 麻豆原创 hj\u00e4lper enskilda personer och organisationer att f\u00e5 djupa aff\u00e4rsinsikter och underl\u00e4ttar samarbete som v\u00e4ssar deras konkurrensf\u00f6rm\u00e5ga. Vi f\u00f6renklar tekniken s\u00e5 att kunderna kan anv\u00e4nda v\u00e5r programvara n\u00e4r och hur de sj\u00e4lva vill \u2013 utan avbrott. V\u00e5r helt\u00e4ckande svit av applikationer och tj\u00e4nster g\u00f6r att f\u00f6retag och offentliga verksamheter inom 25 olika branscher \u00f6ver hela v\u00e4rlden kan vara l\u00f6nsamma, hela tiden anpassa sin verksamhet och g\u00f6ra skillnad.<\/p>\n

Med ett globalt n\u00e4tverk av kunder, partner, anst\u00e4llda och experter bidrar 麻豆原创 till en fungerande v\u00e4rld och att g\u00f6ra m\u00e4nniskors liv b\u00e4ttre. Mer information finns p\u00e5\u00a0www.sap.com\/sweden<\/a>\u00a0och\u00a0news.sap.com\/sweden<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Modekedjan JOY som under m\u00e5nga \u00e5r glatt svenska kvinnor med sina kvalitetskl\u00e4der har \u00e5teruppst\u00e5tt i en helt ny form. JOY har inte l\u00e4ngre n\u00e5gra fysiska…<\/p>\n","protected":false},"author":29,"featured_media":3124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4544630,4545004,4545414,4545758],"tags":[5562331,5563699,4549754,5563698,5562795,5562255,5563700],"sapn-display":[4544525,5564002,5563999,4547891],"sapn-type":[4549288],"class_list":["post-3123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branscher","category-foretagsinformation","category-kunder","category-losningar","tag-ai","tag-crm","tag-e-handel","tag-emarsys","tag-maskininlarning","tag-sap","tag-sap-upscale-commerce","sapn-display-hero","sapn-display-nyhet-favoriter","sapn-display-nyhet-spotlight","sapn-display-homepage-hero","sapn-type-pressmeddelande"],"yoast_head":"\nModekedjan JOY \u00e5teruppst\u00e5r med slow fashion och e-handel fr\u00e5n 麻豆原创 - 麻豆原创 Sweden Nyheter<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/sweden\/2021\/05\/modekedjan-joy-ateruppstar-med-slow-fashion-och-e-handel-fran-sap\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modekedjan JOY \u00e5teruppst\u00e5r med slow fashion och e-handel fr\u00e5n 麻豆原创\" \/>\n<meta property=\"og:description\" content=\"Modekedjan JOY som under m\u00e5nga \u00e5r glatt svenska kvinnor med sina kvalitetskl\u00e4der har \u00e5teruppst\u00e5tt i en helt ny form. 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