{"id":2836,"date":"2020-01-28T12:57:42","date_gmt":"2020-01-28T12:57:42","guid":{"rendered":"https:\/\/news.sap.com\/sweden\/?p=2836"},"modified":"2024-08-07T19:47:22","modified_gmt":"2024-08-07T17:47:22","slug":"nar-kanslor-ar-kpier-ar-ai-det-nya-erp-systemet","status":"publish","type":"post","link":"https:\/\/news.sap.com\/sweden\/2020\/01\/nar-kanslor-ar-kpier-ar-ai-det-nya-erp-systemet\/","title":{"rendered":"N\u00e4r k\u00e4nslor \u00e4r KPI:er \u00e4r AI det nya ERP-systemet"},"content":{"rendered":"

N\u00e4r k\u00e4nslor \u00e4r KPI:er \u00e4r AI det nya ERP-systemet<\/strong><\/h1>\n

F\u00f6retag har traditionellt hanterat resultat och m\u00e4tt framg\u00e5ng utifr\u00e5n enkla, objektiva m\u00e4tv\u00e4rden: Kostnad per f\u00f6rv\u00e4rv. Leadkonvertering. Oms\u00e4ttningsgrad. Ledtider. Transportkostnader. \u00d6ppna support\u00e4renden. Under de senaste \u00e5rtiondena har ERP och liknande system b\u00f6rjat anv\u00e4ndas som s\u00e5 kallade systems of record f\u00f6r insamling, analys och rapportering av s\u00e5dana KPI:er (nyckeltal).<\/p>\n

Men i upplevelseekonomin \u00e4r operationella m\u00e5tt bara n\u00e5gra av bitarna i ett mycket st\u00f6rre, mer komplext pussel. Idag skapar man inte l\u00e4ngre v\u00e4rde enbart genom att s\u00e4lja en process eller tj\u00e4nst. Man beh\u00f6ver \u00e4ven leverera personliga, relevanta upplevelser kring produkterna och tj\u00e4nsterna.<\/p>\n

Men upplevelser \u00e4r till sin natur subjektiva och sv\u00e5ra att m\u00e4ta. De \u00e4r beroende av tankar, k\u00e4nslor och \u00e5sikter hos ett stort n\u00e4tverk av intressenter.<\/p>\n

Det \u00e4r aff\u00e4rsversionen av fj\u00e4rilseffekten \u2013 fenomenet d\u00e4r en marginell f\u00f6r\u00e4ndring i ett komplext system f\u00e5r stora effekter n\u00e5gon annanstans p\u00e5 en global, sammanl\u00e4nkad marknad. T\u00e4nk dig lagerarbetarnas frustration n\u00e4r f\u00f6rseningar p\u00e5 lastplatsen blockerar dem s\u00e5 att de inte kan f\u00e5 ut varorna genom d\u00f6rren. F\u00f6rseningen leder till besvikna kunder och \u2013 om problemet kvarst\u00e5r \u2013 felaktiga produktionsprognoser, h\u00f6gre kostnader och uteblivna vinstmarginaler.<\/p>\n

V\u00e4rde avg\u00f6rs inte l\u00e4ngre enbart av vad kunderna \u00e4r beredda att betala, utan \u00e4ven av k\u00e4nslor och beteenden hos dem som interagerar med ett f\u00f6retag och dess produkter och tj\u00e4nster.<\/p>\n

S\u00e5 hur sp\u00e5rar man resultat och svarar p\u00e5 f\u00f6r\u00e4ndringar bland kunder och p\u00e5 marknaden n\u00e4r KPI \u00e4r lika flyktigt som en tanke eller ombytligt som en k\u00e4nsla?<\/p>\n

Ett nytt system of record<\/strong><\/h2>\n

M\u00e5nga st\u00f6rre f\u00f6retag har insett att kundernas k\u00e4nslor och upplevelser \u00e4r av st\u00f6rsta betydelse. De har d\u00e4rf\u00f6r b\u00f6rjat sp\u00e5ra och rapportera s\u00e5 kallade Net Promoter Scores (NPS). NPS ber\u00e4knas genom en enfr\u00e5geenk\u00e4t som f\u00f6retag kan administrera sj\u00e4lva, men precis som Wall Street Journal<\/em> p\u00e5pekar<\/a> kan de vara vilseledande eller ytliga. Och sedan har man alla dessa andra intressenters beteenden, tankar och k\u00e4nslor att ta h\u00e4nsyn till.<\/p>\n

Det \u00e4r h\u00e4r AI kommer in i bilden.<\/p>\n

F\u00f6retag som kan skapa ett kraftfullt system f\u00f6r att \u00f6vervaka, hantera och f\u00f6rutse<\/em> v\u00e4rde kommer att vara vinnare i upplevelseekonomin. F\u00f6r att lyckas \u00e4r det inte tillr\u00e4ckligt med ERP. Nya systems of record m\u00e5ste kunna registrera och kombinera inte bara traditionella, objektiva m\u00e5tt fr\u00e5n transaktioner och operativ verksamhet, utan \u00e4ven mer sv\u00e5rf\u00e5ngade, subjektiva aspekter av m\u00e4nniskans beteende och k\u00e4nslor.<\/p>\n

F\u00f6retag som Airbnb, Lyft och Uber byggde in intelligenta system (AI, analysteknik och Internet of Things) i sina aff\u00e4rsmodeller redan fr\u00e5n b\u00f6rjan. De f\u00e5ngar \u00e5terkoppling och beteenden f\u00f6r alla intressenter i upplevelsen \u2013 fr\u00e5n programmerare och \u00e4gare till anst\u00e4llda och kunder (ofta i realtid, allteftersom upplevelsen rullas ut). Med hj\u00e4lp av kontinuerligt uppdaterade personliga och transaktionsrelaterade data skapar de ocks\u00e5 anpassade, smidiga eller p\u00e5 annat vis differentierade upplevelser.<\/p>\n

Enk\u00e4ten s\u00e4ger: Interconnectors fattar<\/strong><\/h2>\n

De flesta f\u00f6retagsledare f\u00f6rst\u00e5r att man m\u00e5ste f\u00e5nga och m\u00e4ta f\u00f6retagets prestationer p\u00e5 ett nytt s\u00e4tt. Fler \u00e4n tv\u00e5 tredjedelar av dem som besvarade 麻豆原创 Insights research centers enk\u00e4t 4 Traits of Experience Economy Masters<\/em> <\/a>uppgav att de \u00e4r p\u00e5 god v\u00e4g att koppla samman traditionella operationella data och m\u00e5tt med upplevelsedata i syfte att f\u00f6rb\u00e4ttra f\u00f6retagets resultat. \u00d6ver h\u00e4lften (52\u00a0%) uppger att de kommer att automatisera den operativa verksamheten med intelligent teknik. D\u00e5 kan de skapa insikter utifr\u00e5n upplevelsedata och operationella data och genom dessa g\u00f6ra operativa f\u00f6rb\u00e4ttringar under de n\u00e4rmaste fem \u00e5ren.<\/p>\n

Men det \u00e4r bara n\u00e5gra f\u00e5 som g\u00f6r det nu<\/em>. Bara 17\u00a0% av deltagarna i enk\u00e4ten har tagit till sig detta nya tankes\u00e4tt fullt ut och integrerar upplevelsedata och operationella data i hela verksamheten. Vi kallar dessa f\u00f6retag interconnectors<\/em> \u2013 de automatiserar verksamheten med intelligent teknik i mycket h\u00f6gre grad och kan identifiera och agera utifr\u00e5n fj\u00e4rilens vingslag i sina egna ekosystem.<\/p>\n

De ligger till exempel l\u00e5ngt fram n\u00e4r det g\u00e4ller att anv\u00e4nda maskininl\u00e4rning f\u00f6r att tolka omfattande, blandade datastr\u00f6mmar: 58\u00a0% s\u00e4ger att de anv\u00e4nder maskininl\u00e4rning, j\u00e4mf\u00f6rt med bara 28\u00a0% av \u00f6vriga deltagare. De f\u00f6rst\u00e5r hur frustrerade lagerarbetare s\u00e5 sm\u00e5ningom leder till d\u00e5liga ekonomiska resultat.<\/p>\n

Interconnectors sysslar inte bara med att integrera och analysera alla sina data, utan distribuerar \u00e4ven de resulterande insikterna. De har oftare organisationsomfattande och helt mogna implementeringar som kombinerar operationella data och upplevelsedata p\u00e5 fyra huvudomr\u00e5den: kundupplevelse, varum\u00e4rkeskapital, medarbetarengagemang och produktegenskaper.<\/p>\n

Detta ger betydande f\u00f6rdelar i form av de gamla goda m\u00e5tten kronor och \u00f6ron. Enk\u00e4ten visade att interconnector-f\u00f6retag inte bara har h\u00f6gre int\u00e4kter och vinster \u00e4n liknande f\u00f6retag, utan \u00e4ven r\u00e4knar med h\u00f6gre int\u00e4kter och vinster i framtiden. Det framh\u00e4ver att dessa interconnectors nya s\u00e4tt att hantera problem \u2013 mycket mer brett och djupg\u00e5ende p\u00e5 systemniv\u00e5 \u2013 \u00e4r en mer effektiv l\u00f6sning f\u00f6r upplevelsetids\u00e5ldern. (Mer om detta i \u201dFramtiden ligger i systemt\u00e4nkande<\/a>\u201d).<\/p>\n

Du kan l\u00e4sa mer om hur man g\u00e5r i t\u00e4ten i upplevelseekonomin i 麻豆原创 Insights research center-rapporten <\/em>4 Traits of Experience Economy Masters.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

N\u00e4r k\u00e4nslor \u00e4r KPI:er \u00e4r AI det nya ERP-systemet F\u00f6retag har traditionellt hanterat resultat och m\u00e4tt framg\u00e5ng utifr\u00e5n enkla, objektiva m\u00e4tv\u00e4rden: Kostnad per f\u00f6rv\u00e4rv. Leadkonvertering….<\/p>\n","protected":false},"author":1074,"featured_media":2837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4545758],"tags":[5563244,5563243,5563245],"sapn-display":[4544525,5564001,5564000,4547891],"sapn-type":[5562140],"class_list":["post-2836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-losningar","tag-erp-system","tag-kpi","tag-system-of-record","sapn-display-hero","sapn-display-artikel-favoriter","sapn-display-artikel-spotlight","sapn-display-homepage-hero","sapn-type-artikel"],"yoast_head":"\nN\u00e4r k\u00e4nslor \u00e4r KPI:er \u00e4r AI det nya ERP-systemet - 麻豆原创 Sweden Nyheter<\/title>\n<meta name=\"description\" content=\"Du kan l\u00e4sa mer om hur man g\u00e5r i t\u00e4ten i upplevelseekonomin i 麻豆原创-rapporten "4 Traits of Experience Economy Masters"\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/sweden\/2020\/01\/nar-kanslor-ar-kpier-ar-ai-det-nya-erp-systemet\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"N\u00e4r k\u00e4nslor \u00e4r KPI:er \u00e4r AI det nya ERP-systemet\" \/>\n<meta property=\"og:description\" content=\"Du kan l\u00e4sa mer om hur man g\u00e5r i t\u00e4ten i upplevelseekonomin i 麻豆原创-rapporten "4 Traits of Experience Economy Masters"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/sweden\/2020\/01\/nar-kanslor-ar-kpier-ar-ai-det-nya-erp-systemet\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Sweden Nyheter\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-28T12:57:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-07T17:47:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/sweden\/files\/2020\/05\/麻豆原创_IE_blog_20191213_4_emotions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christopher Koch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christopher Koch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/sweden\/2020\/01\/nar-kanslor-ar-kpier-ar-ai-det-nya-erp-systemet\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/sweden\/2020\/01\/nar-kanslor-ar-kpier-ar-ai-det-nya-erp-systemet\/\"},\"author\":{\"name\":\"Christopher Koch\",\"@id\":\"https:\/\/news.sap.com\/sweden\/#\/schema\/person\/560938683c897b680a4f33a48b0b6e36\"},\"headline\":\"N\u00e4r k\u00e4nslor \u00e4r KPI:er \u00e4r AI det nya ERP-systemet\",\"datePublished\":\"2020-01-28T12:57:42+00:00\",\"dateModified\":\"2024-08-07T17:47:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/sweden\/2020\/01\/nar-kanslor-ar-kpier-ar-ai-det-nya-erp-systemet\/\"},\"wordCount\":951,\"image\":{\"@id\":\"https:\/\/news.sap.com\/sweden\/2020\/01\/nar-kanslor-ar-kpier-ar-ai-det-nya-erp-systemet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/sweden\/files\/2020\/05\/麻豆原创_IE_blog_20191213_4_emotions.jpg\",\"keywords\":[\"ERP-system\",\"KPI\",\"system of record\"],\"articleSection\":[\"L\u00f6sningar\"],\"inLanguage\":\"sv-SE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/sweden\/2020\/01\/nar-kanslor-ar-kpier-ar-ai-det-nya-erp-systemet\/\",\"url\":\"https:\/\/news.sap.com\/sweden\/2020\/01\/nar-kanslor-ar-kpier-ar-ai-det-nya-erp-systemet\/\",\"name\":\"N\u00e4r k\u00e4nslor \u00e4r KPI:er \u00e4r AI det nya ERP-systemet - 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