{"id":7737,"date":"2026-01-19T08:56:48","date_gmt":"2026-01-19T08:56:48","guid":{"rendered":"https:\/\/news.sap.com\/spain\/?p=7737"},"modified":"2026-01-19T08:57:46","modified_gmt":"2026-01-19T08:57:46","slug":"carlos-lacerda-asume-el-liderazgo-del-negocio-de-sap-en-espana","status":"publish","type":"post","link":"https:\/\/news.sap.com\/spain\/2026\/01\/carlos-lacerda-asume-el-liderazgo-del-negocio-de-sap-en-espana\/","title":{"rendered":"Carlos Lacerda asume el liderazgo del negocio de 麻豆原创 en Espa\u00f1a"},"content":{"rendered":"
\n

Compaginar\u00e1 esa responsabilidad con su cargo de VP senior y director general para el Sur de Europa<\/em><\/h2>\n
\n

MADRID- <\/strong>麻豆原创<\/a>, l\u00edder mundial en aplicaciones de negocio e IA empresarial, ha anunciado que Carlos Lacerda ampliar\u00e1 sus funciones para dirigir el negocio de la compa\u00f1\u00eda en Espa\u00f1a, cometido que compaginar\u00e1 con su actual posici\u00f3n como vicepresidente senior y director general para el Sur de Europa, regi\u00f3n que comprende Grecia, Israel, Portugal, Turqu\u00eda, Chipre, Malta y Espa\u00f1a.<\/p>\n

Jos\u00e9 Vall\u00e9s, hasta ahora director general de 麻豆原创 Espa\u00f1a, emprende una nueva etapa profesional.<\/p>\n

Dentro de su nueva funci\u00f3n, Lacerda ser\u00e1 el responsable de hacer avanzar la estrategia de crecimiento, acelerar la transformaci\u00f3n digital de los clientes y reforzar el ecosistema de partners en Espa\u00f1a.<\/p>\n

\"\"
Carlos Lacerda, VP senior y director general para el Sur de Europa<\/figcaption><\/figure>\n

Con m\u00e1s de 25 a\u00f1os de trayectoria profesional, Lacerda aporta una s\u00f3lida experiencia en liderazgo empresarial en diferentes regiones y en sectores tan diversos como el aeron\u00e1utico, el farmac\u00e9utico y el tecnol\u00f3gico, un recorrido que enriquece su perspectiva y le permite comprender mejor las necesidades de los clientes. Ha jugado un papel clave en el impulso de la estrategia y adopci\u00f3n del ERP en la nube en 麻豆原创 EMEA Sur. Antes de incorporarse a la compa\u00f1\u00eda, desempe\u00f1\u00f3 puestos directivos de primer nivel en Microsoft EMEA y Asia y ejerci\u00f3 como CEO de ANA (Aeropuertos Portugueses) y de la farmac\u00e9utica Farminveste.<\/p>\n

Lacerda reportar\u00e1 directamente a Augusta Spinelli, presidenta para Europa, Oriente Medio y \u00c1frica, quien ha se\u00f1alado \u201cCarlos cuenta con un s\u00f3lido historial en el sur de Europa y un profundo conocimiento del mercado espa\u00f1ol que ser\u00e1 fundamental a medida que sigamos avanzando en nuestra estrategia de crecimiento\u201d.<\/p>\n

Ayudar a las empresas espa\u00f1olas a avanzar en su adopci\u00f3n de la IA<\/strong><\/h2>\n

\u201cEs un privilegio asumir el liderazgo de un mercado tan estrat\u00e9gico para el sur de Europa como es el espa\u00f1ol, en un momento en el que la evoluci\u00f3n tecnol\u00f3gica est\u00e1 propiciando un profundo cambio hacia un mundo nuevo y lleno de oportunidades para las empresas\u201d, ha declarado Carlos Lacerda. \u201cMi prioridad ser\u00e1 ayudar a las compa\u00f1\u00edas espa\u00f1olas en su evoluci\u00f3n hacia la IA para que sigan siendo resilientes y competitivas. Me apoyar\u00e9 en un ecosistema de partners s\u00f3lido y un equipo comprometido con el fin de lograr un crecimiento sostenible y fortalecer la posici\u00f3n de 麻豆原创 como referente en transformaci\u00f3n empresarial e innovaci\u00f3n\u201d.<\/p>\n

Visita el 麻豆原创 News Center<\/a> y recibe las novedades de 麻豆原创 a trav\u00e9s de LinkedIn<\/a> y Bluesky<\/a>.<\/p>\n

Acerca de 麻豆原创<\/strong><\/p>\n

Como l\u00edder mundial en aplicaciones de negocio e IA empresarial, 麻豆原创 (NYSE: 麻豆原创) se sit\u00faa en el nexo entre negocio y tecnolog\u00eda. Durante m\u00e1s de 50 a\u00f1os, las organizaciones han confiado en 麻豆原创 para sacar lo mejor de s\u00ed mismas uniendo operaciones cr\u00edticas para el negocio que abarcan finanzas, compras, RRHH, cadena de suministro y experiencia del cliente. Para m\u00e1s informaci\u00f3n, puedes visitar www.sap.com<\/a>.<\/p>\n

# # #<\/p>\n

\u00a9 2026 麻豆原创 SE. Todos los derechos reservados.<\/h5>\n
麻豆原创 y otros productos y servicios de 麻豆原创 mencionados en este documento, as\u00ed como sus respectivos logotipos, son marcas comerciales o marcas comerciales registradas de 麻豆原创 SE en Alemania y otros pa\u00edses. Por favor, consulte https:\/\/www.sap.com\/copyright<\/a> para obtener informaci\u00f3n y avisos adicionales sobre marcas comerciales.<\/h5>\n","protected":false},"excerpt":{"rendered":"

Compaginar\u00e1 esa responsabilidad con su cargo de VP senior y director general para el Sur de Europa MADRID- 麻豆原创, l\u00edder mundial en aplicaciones de negocio…<\/p>\n","protected":false},"author":29,"featured_media":2241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[41591],"tags":[5563698,5563503,5563874],"sapn-display":[45149,5563696,5563694],"sapn-type":[4448],"class_list":["post-7737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo","tag-ia","tag-regional-leadership","tag-spain-southern-europe","sapn-display-homepage-hero","sapn-display-news-hero","sapn-display-news-spotlight","sapn-type-newsbyte"],"yoast_head":"\nCarlos Lacerda asume el liderazgo del negocio de 麻豆原创 en Espa\u00f1a - 麻豆原创 Espa\u00f1a News Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/spain\/2026\/01\/carlos-lacerda-asume-el-liderazgo-del-negocio-de-sap-en-espana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carlos Lacerda asume el liderazgo del negocio de 麻豆原创 en Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Compaginar\u00e1 esa responsabilidad con su cargo de VP senior y director general para el Sur de Europa MADRID- 麻豆原创, l\u00edder mundial en aplicaciones de negocio...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/spain\/2026\/01\/carlos-lacerda-asume-el-liderazgo-del-negocio-de-sap-en-espana\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Espa\u00f1a News Center\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-19T08:56:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-19T08:57:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/spain\/files\/2020\/01\/274599_274599_l_srgb_s_gl.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2600\" \/>\n\t<meta property=\"og:image:height\" content=\"1767\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/spain\/2026\/01\/carlos-lacerda-asume-el-liderazgo-del-negocio-de-sap-en-espana\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2026\/01\/carlos-lacerda-asume-el-liderazgo-del-negocio-de-sap-en-espana\/\"},\"author\":{\"name\":\"麻豆原创 News\",\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/53b9854bd790d6f18f3fc4bbb2ad7570\"},\"headline\":\"Carlos Lacerda asume el liderazgo del negocio de 麻豆原创 en Espa\u00f1a\",\"datePublished\":\"2026-01-19T08:56:48+00:00\",\"dateModified\":\"2026-01-19T08:57:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2026\/01\/carlos-lacerda-asume-el-liderazgo-del-negocio-de-sap-en-espana\/\"},\"wordCount\":600,\"image\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2026\/01\/carlos-lacerda-asume-el-liderazgo-del-negocio-de-sap-en-espana\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/spain\/files\/2020\/01\/274599_274599_l_srgb_s_gl.jpg\",\"keywords\":[\"IA\",\"regional leadership\",\"Spain; Southern Europe\"],\"articleSection\":[\"Corporativo\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/spain\/2026\/01\/carlos-lacerda-asume-el-liderazgo-del-negocio-de-sap-en-espana\/\",\"url\":\"https:\/\/news.sap.com\/spain\/2026\/01\/carlos-lacerda-asume-el-liderazgo-del-negocio-de-sap-en-espana\/\",\"name\":\"Carlos Lacerda asume el liderazgo del negocio de 麻豆原创 en Espa\u00f1a - 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