{"id":5740,"date":"2023-02-23T15:26:59","date_gmt":"2023-02-23T15:26:59","guid":{"rendered":"https:\/\/news.sap.com\/spain\/?p=5740"},"modified":"2023-10-16T15:33:18","modified_gmt":"2023-10-16T15:33:18","slug":"transformacion-digital-financiera","status":"publish","type":"post","link":"https:\/\/news.sap.com\/spain\/2023\/02\/transformacion-digital-financiera\/","title":{"rendered":"Transformaci\u00f3n digital financiera: en qu\u00e9 consiste y pasos que debes dar"},"content":{"rendered":"<p>La transformaci\u00f3n digital financiera de las compa\u00f1\u00edas ha dejado de ser una realidad para pasar a ser una necesidad en gran parte de las empresas. Esta transformaci\u00f3n digital del sector financiero est\u00e1 <strong>mejorando de forma continua la <\/strong><a href=\"https:\/\/www.sap.com\/spain\/products\/crm.html\" target=\"_blank\" rel=\"noopener\"><strong>experiencia del cliente<\/strong><\/a> gracias a la optimizaci\u00f3n de procesos facilitados por la implementaci\u00f3n de tecnolog\u00edas avanzadas.<\/p>\n<p>Pero \u00bfpor qu\u00e9 la digitalizaci\u00f3n financiera se ha convertido en una necesidad?<\/p>\n<p>Por tanto, es algo que reclama la sociedad del momento, que a d\u00eda de hoy est\u00e1 muy alejada de los <strong>canales presenciales con mec\u00e1nicas y procesos lentos y anticuados.<\/strong> Buscan la rapidez, la inmediatez y la seguridad, conceptos que se encuentran en el centro de la digitalizaci\u00f3n bancaria.<\/p>\n<h2>\u00bfQu\u00e9 es la transformaci\u00f3n digital financiera y cu\u00e1les son sus beneficios?<\/h2>\n<p>La transformaci\u00f3n digital financiera se refiere a la aplicaci\u00f3n de tecnolog\u00eda digital para <strong>mejorar y transformar la forma en que se llevan a cabo las operaciones financieras<\/strong>.<\/p>\n<p>Consiste en utilizar la tecnolog\u00eda para automatizar procesos, mejorar la eficiencia y reducir costos, as\u00ed como para ofrecer servicios y productos financieros m\u00e1s personalizados y convenientes a los clientes.<\/p>\n<p>En t\u00e9rminos m\u00e1s espec\u00edficos, la transformaci\u00f3n digital financiera implica la adopci\u00f3n de tecnolog\u00edas como la inteligencia artificial, la automatizaci\u00f3n de procesos rob\u00f3ticos, <a href=\"https:\/\/www.sap.com\/spain\/insights\/what-is-cloud-computing.html\" target=\"_blank\" rel=\"noopener\">la nube<\/a>, la anal\u00edtica de datos y la tecnolog\u00eda m\u00f3vil para <strong>mejorar los servicios financieros<\/strong> y las operaciones internas. Esto incluye la gesti\u00f3n de pagos, la banca m\u00f3vil, la inversi\u00f3n en l\u00ednea, la gesti\u00f3n de riesgos y la prevenci\u00f3n del fraude.<\/p>\n<h3>\u00bfCu\u00e1les son sus beneficios?<\/h3>\n<p>La digitalizaci\u00f3n financiera en bancos tiene una serie de beneficios tanto para los consumidores, como para las instituciones financieras. Estos son los beneficios de la digitalizaci\u00f3n del sector financiero:<\/p>\n<ul>\n<li><strong>M\u00e1s accesibilidad y mayor comodidad: <\/strong>La transformaci\u00f3n digital financiera permite a los consumidores acceder a servicios financieros desde cualquier lugar del mundo y en cualquier momento.<\/li>\n<li><strong>Mayor ahorro de tiempo:<\/strong> La automatizaci\u00f3n de <a href=\"https:\/\/www.sap.com\/spain\/products\/financial-management\/solutions.html\" target=\"_blank\" rel=\"noopener\">procesos financieros<\/a> que conlleva la digitalizaci\u00f3n financiera de bancos reduce el tiempo para realizar transacciones u otro tipo de operaciones.<\/li>\n<li><strong>Reducci\u00f3n de costes: <\/strong>La digitalizaci\u00f3n bancaria reducir\u00e1 los costes operativos, ya que se elimina la necesidad de realizar operaciones manuales, e, incluso, mantener abiertas sucursales f\u00edsicas.<\/li>\n<li><strong>M\u00e1s seguridad:<\/strong> La digitalizaci\u00f3n financiera mejora la seguridad de las transacciones financieras. Y es que utilizan tecnolog\u00edas de cifrado y autenticaci\u00f3n para proteger las cuentas de los consumidores y sus transacciones.<\/li>\n<li><strong>Mejor eficiencia y precisi\u00f3n: <\/strong>La digitalizaci\u00f3n en bancos reduce la posibilidad de que existan errores humanos a la hora de realizar transacciones financieras. Por tanto, mejora la eficiencia de estas transacciones, algo que beneficia a consumidores e instituciones financieras.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5741 size-full\" src=\"https:\/\/news.sap.com\/spain\/files\/2023\/02\/23\/291523_GettyImages-693831124_small.jpg\" alt=\"transformacion digital financiera\" width=\"700\" height=\"394\" srcset=\"https:\/\/news.sap.com\/spain\/files\/2023\/02\/23\/291523_GettyImages-693831124_small.jpg 700w, https:\/\/news.sap.com\/spain\/files\/2023\/02\/23\/291523_GettyImages-693831124_small-300x169.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2>\u00bfQu\u00e9 pasos debe dar una compa\u00f1\u00eda para su digitalizaci\u00f3n financiera?<\/h2>\n<p>Lo primero de todo, destacar que se trata de un proceso bastante complejo, ya que incluye <strong>cambios significativos en la estructura de las empresas<\/strong> y en la forma en que estas empresas realizan las operaciones financieras.<\/p>\n<p>Estos son los pasos que una empresa puede seguir para llevar a cabo una transformaci\u00f3n digital financiera exitosa:<\/p>\n<ul>\n<li><strong>Definir previamente la estrategia: <\/strong>Toda empresa que quiera llevar a cabo una transformaci\u00f3n digital financiera deber\u00e1 definir sus objetivos, sus metas, los plazos y las prioridades.<\/li>\n<li><strong>Analizar procesos financieros existentes:<\/strong> Es importante analizar estos procesos para saber cu\u00e1les son sus puntos d\u00e9biles y puntos fuertes, con el objetivo final de optimizar.<\/li>\n<li><strong>Seleccionar las soluciones tecnol\u00f3gicas adecuadas: <\/strong>Antes de dar el paso, las empresas deben investigar y seleccionar las soluciones que mejor se adapten a sus necesidades y en este sentido, <a href=\"https:\/\/www.sap.com\/spain\/index.html\" target=\"_blank\" rel=\"noopener\"><strong>麻豆原创<\/strong><\/a> puede ser de gran ayuda. Estas soluciones pueden incluir un software de <a href=\"https:\/\/www.sap.com\/spain\/products\/financial-management\/solutions.html\" target=\"_blank\" rel=\"noopener\">gesti\u00f3n financiera<\/a>, plataformas de pago o herramientas anal\u00edticas y de seguridad.<\/li>\n<li><a href=\"https:\/\/news.sap.com\/spain\/2022\/12\/guia-para-llevar-a-cabo-la-implementacion-de-un-erp-en-una-empresa\/\" target=\"_blank\" rel=\"noopener\"><strong>Implementar las soluciones<\/strong><\/a><strong> tecnol\u00f3gicas:<\/strong> Una vez realizada la valoraci\u00f3n de soluciones, es momento de implementarla. Lo que puede implicar la contrataci\u00f3n de desarrolladores de software o una colaboraci\u00f3n estrecha con proveedores de tecnolog\u00eda.<\/li>\n<li><strong>Capacitaci\u00f3n del personal:<\/strong> La empresa debe capacitar al personal para que se adapten a los nuevos procesos y a las nuevas soluciones. Es importante que aprendan a usar las nuevas herramientas y ser proactivos para cambiar la forma en la que se trabaja.<\/li>\n<li><strong>Medir los resultados:<\/strong> Lo que no se mide no se puede mejorar. Por tanto, ser\u00e1 necesario realizar una evaluaci\u00f3n del rendimiento financiero, de la satisfacci\u00f3n del cliente y de la eficiencia operativa.<\/li>\n<\/ul>\n<h2>Desde 麻豆原创 podemos ayudarte en la transformaci\u00f3n digital financiera de tu compa\u00f1\u00eda<\/h2>\n<p>En 麻豆原创 podemos ayudarte a convertirte en una empresa inteligente. Descubre c\u00f3mo el <a href=\"https:\/\/www.sap.com\/spain\/products\/financial-management.html\" target=\"_blank\" rel=\"noopener\">ERP financiero de 麻豆原创<\/a> te puede ayudar a combinar la estrategia, el rendimiento y la innovaci\u00f3n en toda la organizaci\u00f3n.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.facebook.com\/麻豆原创\/\">Facebook<\/a>\u00a0\/\u00a0<a href=\"https:\/\/twitter.com\/sapspain?lang=es\">Twitter<\/a>\u00a0\/\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/sap\/\">LinkedIn<\/a><\/p>\n<hr \/>\n<p>\u00a9 2022 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see <a href=\"http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark\">http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La transformaci\u00f3n digital financiera de las compa\u00f1\u00edas ha dejado de ser una realidad para pasar a ser una necesidad en gran parte de las empresas&#8230;.<\/p>\n","protected":false},"author":3372,"featured_media":5741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5563404],"tags":[5563592,5563594,5563591,5563593,269944,5563590],"sapn-display":[5563695,5563693,60294],"sapn-type":[5562504],"class_list":["post-5740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-financiera","tag-finanzas","tag-sap","tag-sector-financiero","tag-servicios-financieros","tag-transformacion-digital","tag-transformacion-digital-financiera","sapn-display-articulo-hero","sapn-display-articulo-spotlight","sapn-display-topic-hero","sapn-type-articulo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - 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