{"id":3319,"date":"2021-02-11T08:00:55","date_gmt":"2021-02-11T08:00:55","guid":{"rendered":"https:\/\/news.sap.com\/spain\/?p=3319"},"modified":"2023-10-16T16:24:13","modified_gmt":"2023-10-16T16:24:13","slug":"como-elegir-la-mejor-plataforma-para-negocio-ecommerce","status":"publish","type":"post","link":"https:\/\/news.sap.com\/spain\/2021\/02\/como-elegir-la-mejor-plataforma-para-negocio-ecommerce\/","title":{"rendered":"\u00bfC\u00f3mo elegir la mejor plataforma para su negocio de ecommerce?"},"content":{"rendered":"

Implantar una\u00a0<\/span>plataforma de\u00a0<\/span><\/b>ecommerce<\/span><\/i><\/b><\/a>\u00a0<\/span><\/i>es esencial, no solo para hacer crecer\u00a0<\/span>su<\/span>\u00a0empresa, sino para mantener activo el negocio en circunstancias adversas como las actuales.<\/span>\u00a0<\/span>Una vez tomad<\/span>a<\/span>\u00a0la decisi\u00f3n de\u00a0<\/span>invertir en el desarrollo de un comercio electr\u00f3nico<\/span><\/b>, comienza la parte m\u00e1s complicada del proceso:<\/span> elegir la mejor plataforma para el negocio online<\/em><\/a><\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

Ebook gratis<\/span><\/p>\n

Redise\u00f1a el futuro de tu e-commerce m\u00e1s all\u00e1 de la pandemia<\/span><\/strong><\/p>\n

\"\"<\/a><\/p>\n

DESCARGAR<\/a><\/p>\n

La gran variedad de plataformas de\u00a0<\/span>comercio electr\u00f3nico<\/span>\u00a0<\/span><\/i>disponibles en la actualidad complica la toma de decisiones. Por este motivo,\u00a0<\/span>le mostraremos<\/span>\u00a0qu\u00e9 aspectos conviene tener en cuenta\u00a0<\/span>a la hora de<\/span>\u00a0<\/span>elegir la plataforma que mejor se adapte a\u00a0<\/span>las particularidades de su\u00a0<\/span>negocio.<\/span>\u00a0<\/span><\/p>\n

\u00bfQu\u00e9 caracter\u00edsticas debe<\/span><\/b>r\u00eda\u00a0<\/span><\/b>reunir una plataforma<\/span><\/b>\u00a0ecommerce<\/span><\/i><\/b>?<\/span><\/b><\/h2>\n

Una de las dudas m\u00e1s frecuentes es si compensa desarrollar un modelo propio o es preferible optar por los sistemas disponibles en el mercado.<\/span>\u00a0<\/span><\/p>\n

Respecto a esta cuesti\u00f3n, debe tener en cuenta que desarrollar un sistema propio de\u00a0<\/span>comercio electr\u00f3nico<\/span><\/b><\/a>\u00a0es muy costoso. Solo ser\u00eda recomendable para aquellas empresas con unas necesidades muy espec\u00edficas a la hora de\u00a0<\/span>gest<\/span>i<\/span>onar la venta\u00a0<\/span>online<\/span><\/i>.<\/span>\u00a0En este sentido, l<\/span>o m\u00e1s adecuado para la mayor\u00eda de empresas es\u00a0<\/span>determinar las necesidades del modelo de negocio online<\/em> <\/a><\/span><\/b>y<\/span>\u00a0<\/span>elegir entre las opciones existentes.<\/span>\u00a0<\/span><\/p>\n

Estos son los principales\u00a0<\/span>factores que debe tener en cuenta\u00a0<\/span><\/b>para implantar un negocio\u00a0<\/span>ecommerce<\/span><\/i>:<\/span>\u00a0<\/span><\/p>\n

Las funcionalidades de la plataforma <\/span><\/b>ecommerce<\/span><\/i><\/b><\/h3>\n

Las funcionalidades deben analizarse tanto desde el punto de vista del usuario final como del administrador del comercio electr\u00f3nico.<\/span>\u00a0<\/span><\/p>\n

Algunos\u00a0<\/span>aspectos esenciales<\/span>\u00a0<\/span>los constituyen<\/span>\u00a0<\/span>la gesti\u00f3n del carro de compra,\u00a0<\/span>la\u00a0<\/span>lista de deseos,\u00a0<\/span>el\u00a0<\/span>sistema de pago seguro,<\/span>\u00a0las<\/span>\u00a0recomendaciones de productos y\u00a0<\/span>las\u00a0<\/span>opiniones verificadas de los clientes.\u00a0<\/span>\u00a0<\/span><\/p>\n

No se debe olvidar\u00a0<\/span>su<\/span>\u00a0<\/span><\/b>integraci\u00f3n con un CRM<\/span><\/b>\u00a0para optimizar las acciones de\u00a0<\/span>marketing<\/span><\/i>\u00a0ni\u00a0<\/span>con un ERP<\/span><\/b>\u00a0para tener informaci\u00f3n en tiempo real que permita una buena toma de decisiones.<\/span>\u00a0<\/span><\/p>\n

Personalizaci\u00f3n de la apariencia y el cat\u00e1logo de productos<\/span><\/b><\/h3>\n

La mayor\u00eda de plataformas\u00a0<\/span>ecommerce\u00a0<\/span><\/i>se basa en\u00a0<\/span>plantillas predefinidas y personalizables\u00a0<\/span><\/b>que se adaptan a cada modelo de negocio.\u00a0<\/span>Esas<\/span>\u00a0plantillas se pueden ampliar con complementos que mejor<\/span>e<\/span>n sus funcionalidades.<\/span>\u00a0<\/span><\/p>\n

Cada empresa vende un tipo de producto o de servicio con caracter\u00edsticas particulares.\u00a0<\/span>Teniendo en cuenta esto<\/span>, conviene tener presente la\u00a0<\/span>facilidad para organizar los cat\u00e1logos\u00a0<\/span><\/b>por categor\u00edas y la cantidad de productos que se pueden subir.\u00a0<\/span>\u00a0<\/span><\/p>\n

Tipo de alojamiento y capacidad de almacenamiento<\/span><\/b><\/h3>\n

Algunas plataformas ofrecen\u00a0<\/span>el\u00a0<\/span>servicio de\u00a0<\/span>alojamiento propio\u00a0<\/span><\/b>y otras funcionan con un\u00a0<\/span>servidor externo<\/span><\/b>. Cuando el alojamiento es propio, conviene verificar la\u00a0<\/span>tasa de disponibilidad (SLA)<\/span><\/b>, que es lo que garantiza que el\u00a0<\/span>ecommerce\u00a0<\/span><\/i>pueda mantener su actividad sin problemas cuando haya picos de demanda<\/span>\u00a0<\/span>en fechas especiales y durante las promociones<\/span>, por ejemplo.<\/span>\u00a0<\/span><\/p>\n

Los negocios\u00a0<\/span>online\u00a0<\/span><\/i>que venden productos f\u00edsicos utilizan muchas fotograf\u00edas para cada \u00edtem. Esto puede generar una importante\u00a0<\/span>necesidad de almacenamiento\u00a0<\/span><\/b>que no se debe obviar.<\/span>\u00a0<\/span><\/p>\n

Implantar un comercio electr\u00f3nico implica pensar en la\u00a0<\/span>capacidad y flexibilidad de la plataforma<\/span><\/b>.\u00a0<\/span>麻豆原创 C<\/span><\/b>o<\/span><\/b>mmerce Cloud<\/span><\/b>\u00a0es una herramienta de comercio electr\u00f3nico\u00a0<\/span>escalable y en la nube\u00a0<\/span><\/b>que permite una gesti\u00f3n eficiente de su negocio\u00a0<\/span>de\u00a0<\/span>ecommerce<\/span><\/i>.\u00a0\u00a0<\/span>\u00a0<\/span><\/p>\n

En resumen, la plataforma\u00a0<\/span>ecommerce\u00a0<\/span><\/i>que seleccione\u00a0<\/span>debe tener en cuenta los mismos aspectos que un negocio f\u00edsico, pero adaptado<\/span>s<\/span>\u00a0al mundo virtual: gesti\u00f3n de costes, cadena de suministro<\/span>,<\/span>\u00a0relaci\u00f3n con los clientes<\/span>\u2026\u00a0<\/span>Descubra todo el potencial que puede alcanzar con nuestra herramienta de comercio electr\u00f3nico.<\/span>\u00a0<\/span><\/p>\n

\n

Instagram<\/a>\u00a0\/\u00a0Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/\u00a0LinkedIn<\/a><\/p>\n

\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see\u00a0http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

Implantar una\u00a0plataforma de\u00a0ecommerce\u00a0es esencial, no solo para hacer crecer\u00a0su\u00a0empresa, sino para mantener activo el negocio en circunstancias adversas como las actuales.\u00a0Una vez tomada\u00a0la decisi\u00f3n de\u00a0invertir…<\/p>\n","protected":false},"author":3372,"featured_media":3320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18004,24297],"tags":[5563356],"sapn-display":[5563695,5563693,60294],"sapn-type":[5562504],"class_list":["post-3319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pymes","category-tecnologia","tag-ecommerce","sapn-display-articulo-hero","sapn-display-articulo-spotlight","sapn-display-topic-hero","sapn-type-articulo"],"yoast_head":"\n\u00bfC\u00f3mo elegir la mejor plataforma para su negocio de ecommerce? - 麻豆原创 Espa\u00f1a News Center<\/title>\n<meta name=\"description\" content=\"Una plataforma ecommerce es esencial para hacer crecer la empresa y para garantizar su supervivencia en circunstancias adversas como las actuales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/spain\/2021\/02\/como-elegir-la-mejor-plataforma-para-negocio-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo elegir la mejor plataforma para su negocio de ecommerce?\" \/>\n<meta property=\"og:description\" content=\"Una plataforma ecommerce es esencial para hacer crecer la empresa y para garantizar su supervivencia en circunstancias adversas como las actuales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/spain\/2021\/02\/como-elegir-la-mejor-plataforma-para-negocio-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Espa\u00f1a News Center\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-11T08:00:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-16T16:24:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/spain\/files\/2021\/02\/10\/como-elegir-plataforma-ecommerce-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 Espa\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Espa\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/spain\\\/2021\\\/02\\\/como-elegir-la-mejor-plataforma-para-negocio-ecommerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/spain\\\/2021\\\/02\\\/como-elegir-la-mejor-plataforma-para-negocio-ecommerce\\\/\"},\"author\":{\"name\":\"麻豆原创 Espa\u00f1a\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/spain\\\/#\\\/schema\\\/person\\\/4573e2beeb96fc44e819e7f7b2923465\"},\"headline\":\"\u00bfC\u00f3mo elegir la mejor plataforma para su negocio de ecommerce?\",\"datePublished\":\"2021-02-11T08:00:55+00:00\",\"dateModified\":\"2023-10-16T16:24:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/spain\\\/2021\\\/02\\\/como-elegir-la-mejor-plataforma-para-negocio-ecommerce\\\/\"},\"wordCount\":671,\"image\":{\"@id\":\"https:\\\/\\\/news.sap.com\\\/spain\\\/2021\\\/02\\\/como-elegir-la-mejor-plataforma-para-negocio-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/news.sap.com\\\/spain\\\/files\\\/2021\\\/02\\\/10\\\/como-elegir-plataforma-ecommerce.jpg\",\"keywords\":[\"Ecommerce\"],\"articleSection\":[\"Pymes\",\"Tecnolog\u00eda\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/news.sap.com\\\/spain\\\/2021\\\/02\\\/como-elegir-la-mejor-plataforma-para-negocio-ecommerce\\\/\",\"url\":\"https:\\\/\\\/news.sap.com\\\/spain\\\/2021\\\/02\\\/como-elegir-la-mejor-plataforma-para-negocio-ecommerce\\\/\",\"name\":\"\u00bfC\u00f3mo elegir la mejor plataforma para su negocio de ecommerce? 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