{"id":3270,"date":"2021-02-04T08:00:23","date_gmt":"2021-02-04T08:00:23","guid":{"rendered":"https:\/\/news.sap.com\/spain\/?p=3270"},"modified":"2023-10-16T16:24:16","modified_gmt":"2023-10-16T16:24:16","slug":"retos-sector-retail-y-productos-consumo-en-nueva-normalidad","status":"publish","type":"post","link":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/","title":{"rendered":"Retos del sector del retail y productos de consumo en la nueva normalidad"},"content":{"rendered":"

La\u00a0<\/span>COVID-19<\/span>\u00a0y l<\/span>as restricciones de<\/span>rivadas de la pandemia<\/span>,\u00a0<\/span>como\u00a0<\/span>las limitaciones horari<\/span>as<\/span>\u00a0<\/span>o<\/span>\u00a0la reducci\u00f3n de aforos<\/span>,<\/span>\u00a0han provocado un\u00a0<\/span>profundo cambio en los h\u00e1bitos de consumo<\/span><\/b>. E<\/span>n este sentido, el<\/span>\u00a0<\/span>sector\u00a0<\/span><\/b>del\u00a0<\/span><\/b>retail<\/span><\/i><\/b>\u00a0<\/span><\/i><\/b>se enfrenta a uno de sus mayores retos<\/span><\/b>\u00a0en d\u00e9cadas.<\/span>\u00a0<\/span><\/p>\n

Ebook gratis<\/span><\/p>\n

5 tendencias clave para tu negocio en 2021<\/span><\/strong><\/p>\n

\"\"<\/a><\/p>\n

DESCARGAR<\/a><\/p>\n

La crisis sanitaria y econ\u00f3mica ha acelerado los\u00a0<\/span>planes de transformaci\u00f3n digital\u00a0<\/span>de muchas empresas<\/span>, por lo que muchas se encuentran envueltas en un proceso de evoluci\u00f3n y\u00a0<\/span>actualizaci\u00f3n de sus procesos de producci\u00f3n, abastecimiento o venta<\/span><\/b>s<\/span><\/b>\u00a0que afectan a\u00a0<\/span>la<\/span>\u00a0<\/span>gesti\u00f3n de la cadena de suministro<\/span><\/b>\u00a0y la concepci\u00f3n de su negocio<\/span>. La\u00a0<\/span>innovaci\u00f3n y la\u00a0<\/span><\/b>flexibilidad<\/span><\/b>\u00a0marcan el camino que el comercio minorista debe emprender sin demora.\u00a0<\/span>\u00a0<\/span><\/p>\n

La transformaci\u00f3n de los h\u00e1bitos de consumo en la nueva normalidad<\/span><\/b><\/h2>\n

Durante las primeras semanas del estado de alarma<\/span>\u00a0de 2020<\/span>, la imposibilidad de adquirir productos en comercio<\/span>s<\/span>\u00a0f\u00edsico<\/span>s<\/span>\u00a0(salvo los esenciales) cedi\u00f3 el\u00a0<\/span>papel protagonista al canal\u00a0<\/span><\/b>online<\/span><\/i><\/b>. Muchas empresas del sector del\u00a0<\/span>retail<\/span><\/i>\u00a0pudieron mantener su actividad gracias al\u00a0<\/span>ecommerce<\/span><\/i><\/b>. De hecho,<\/span>\u00a0<\/span>las ventas online se dispararon casi un 75 %<\/span><\/b><\/a>\u00a0al inicio del confinamiento<\/span>\u00a0con respecto al mismo periodo del a\u00f1o anterior, seg\u00fan un informe de la consultora Nielsen<\/span>.<\/span>\u00a0<\/span><\/p>\n

Este impulso vino tambi\u00e9n motivado por el miedo al contagio.\u00a0<\/span>Y es que m<\/span>uchos consumidores reacios a realizar compras\u00a0<\/span>online<\/span>\u00a0rompieron esta barrera coincidiendo con la explosi\u00f3n de la pandemia. Y, probablemente, hayan cambiado sus h\u00e1bitos para siempre.<\/span>\u00a0<\/span><\/p>\n

El 41<\/span>\u00a0<\/span>% de los consumidores que ya compraban por Internet, adquirieron productos en nuevos\u00a0<\/span>ecommerce<\/span><\/i>\u00a0a los que no hab\u00edan accedido antes. Y\u00a0<\/span>uno de cada cinco usuarios de tiendas\u00a0<\/span><\/b>online\u00a0<\/span><\/i><\/b>increment\u00f3 sus compras<\/span><\/b>\u00a0en este periodo, seg\u00fan datos ofrecidos por la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (<\/span>AEA<\/span>).<\/span>\u00a0<\/span><\/p>\n

Con estos datos sobre la mesa, parece claro que l<\/span>as empresas que quieran mantener su competitividad\u00a0<\/span>a trav\u00e9s de este canal\u00a0<\/span>tendr\u00e1n que apostar fuerte por\u00a0<\/span>optimizar la cadena de suministro y garantizar el abastecimiento<\/span><\/b>,<\/span>\u00a0<\/span><\/b>ajust\u00e1ndolo al ritmo de la demanda<\/span>\u00a0de los consumidores<\/span>.\u00a0<\/span>\u00a0<\/span><\/p>\n

La cadena de suministro, el gran reto del <\/span><\/b>retail<\/span><\/i><\/b>\u00a0en el canal\u00a0<\/span><\/b>online<\/span><\/i><\/b><\/h2>\n

La tendencia hacia la\u00a0<\/span>digitalizaci\u00f3n\u00a0<\/span><\/b>en el sector del\u00a0<\/span><\/b>retail<\/span><\/i><\/b><\/a>\u00a0<\/span>no tiene vuelta atr\u00e1s. Sin embargo,\u00a0<\/span>no solo consiste en poner en marcha un\u00a0<\/span><\/b>ecommerce<\/span><\/i><\/b>, sino que<\/span>\u00a0<\/span>l<\/span>a transformaci\u00f3n digital implica un cambio en diferentes niveles.\u00a0<\/span>\u00a0<\/span><\/p>\n

La supervivencia<\/span>,<\/span>\u00a0en estos momentos<\/span>,<\/span>\u00a0est\u00e1 muy ligada a la capacidad de las empresas para\u00a0<\/span>estar a la altura de las<\/span>\u00a0expectativas de los consumidores<\/span><\/b>\u00a0y\u00a0<\/span>diversificar su cadena de suministro<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

La tecnolog\u00eda desempe\u00f1a un papel esencial para conocer los h\u00e1bitos de consumo y las necesidades de los clientes.\u00a0<\/span>Llegados a este punto, e<\/span>l\u00a0<\/span>an\u00e1lisis de datos del comportamiento de compra<\/span><\/b>\u00a0es imprescindible para saber d\u00f3nde centrar los esfuerzos.<\/span>\u00a0<\/span><\/p>\n

La\u00a0<\/span>experiencia de compra se convertir\u00e1 en el pilar central<\/span><\/b>\u00a0de las estrategias de\u00a0<\/span>marketing<\/span><\/i>\u00a0y<\/span>\u00a0una de las claves del \u00e9xito ser\u00e1 la capacidad de\u00a0<\/span>complementar el canal digital con la atenci\u00f3n\u00a0<\/span><\/b>al cliente\u00a0<\/span><\/b>en el comercio f\u00edsico<\/span><\/b>.\u00a0<\/span>\u00a0<\/span><\/p>\n

En este sentido,\u00a0<\/span>planificar la cadena de suministro<\/span><\/b><\/a>\u00a0dando prioridad a los productos con mayor demanda es clave para evitar situaciones como las que vivimos al inicio de la pandemia. El seguimiento de los env\u00edos, los tiempos de respuesta y la flexibilidad para la entrega en el domicilio son los otros aspectos que hay que cuidar para\u00a0<\/span>conseguir clientes fieles y satisfechos<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

El\u00a0<\/span>retail<\/span><\/i>er<\/span><\/i>\u00a0<\/span><\/i>tiene en su mano la posibilidad de\u00a0<\/span>posicionarse en la mente del consumidor como una empresa cercana<\/span><\/b>, que comprende sus necesidades y est\u00e1 dispuest<\/span>a<\/span>\u00a0a ayudarle. La eficiencia operativa de las\u00a0<\/span>plataformas digitales en la nueva normalidad<\/span><\/b><\/a>\u00a0<\/span><\/b>aportar\u00e1 un valor a\u00f1adido indispensable<\/span>\u00a0a la hora de gestionar los negocios<\/span>.<\/span>\u00a0<\/span><\/p>\n

\n

Instagram<\/a>\u00a0\/\u00a0Facebook<\/a>\u00a0\/\u00a0Twitter<\/a>\u00a0\/\u00a0LinkedIn<\/a><\/p>\n

\n

\u00a9 2020 麻豆原创 SE. All rights reserved. 麻豆原创 and other 麻豆原创 products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of 麻豆原创 SE in Germany and other countries. Please see\u00a0http:\/\/www.sap.com\/corporate-en\/legal\/copyright\/index.epx#trademark<\/a>\u00a0for additional trademark information and notices.<\/p>\n","protected":false},"excerpt":{"rendered":"

La\u00a0COVID-19\u00a0y las restricciones derivadas de la pandemia,\u00a0como\u00a0las limitaciones horarias\u00a0o\u00a0la reducci\u00f3n de aforos,\u00a0han provocado un\u00a0profundo cambio en los h\u00e1bitos de consumo. En este sentido, el\u00a0sector\u00a0del\u00a0retail\u00a0se enfrenta…<\/p>\n","protected":false},"author":3372,"featured_media":3271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5562510],"tags":[5563365],"sapn-display":[5563695,5563693,60294],"sapn-type":[5562504],"class_list":["post-3270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cadena-de-suministro-digital","tag-cadena-de-suministro","sapn-display-articulo-hero","sapn-display-articulo-spotlight","sapn-display-topic-hero","sapn-type-articulo"],"yoast_head":"\nRetos del sector del retail y productos de consumo en la nueva normalidad - 麻豆原创 Espa\u00f1a News Center<\/title>\n<meta name=\"description\" content=\"El retail se enfrenta a uno de sus mayores retos. Transformaci\u00f3n digital, innovaci\u00f3n y flexibilidad marcan el camino del comercio minorista.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retos del sector del retail y productos de consumo en la nueva normalidad\" \/>\n<meta property=\"og:description\" content=\"El retail se enfrenta a uno de sus mayores retos. Transformaci\u00f3n digital, innovaci\u00f3n y flexibilidad marcan el camino del comercio minorista.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/\" \/>\n<meta property=\"og:site_name\" content=\"麻豆原创 Espa\u00f1a News Center\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T08:00:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-16T16:24:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/news.sap.com\/spain\/files\/2021\/02\/03\/retos-sector-retail-1024x683.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"麻豆原创 Espa\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"麻豆原创 Espa\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/\"},\"author\":{\"name\":\"麻豆原创 Espa\u00f1a\",\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465\"},\"headline\":\"Retos del sector del retail y productos de consumo en la nueva normalidad\",\"datePublished\":\"2021-02-04T08:00:23+00:00\",\"dateModified\":\"2023-10-16T16:24:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/\"},\"wordCount\":719,\"image\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/spain\/files\/2021\/02\/03\/retos-sector-retail.jpg\",\"keywords\":[\"cadena de suministro\"],\"articleSection\":[\"Cadena de suministro digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/\",\"url\":\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/\",\"name\":\"Retos del sector del retail y productos de consumo en la nueva normalidad - 麻豆原创 Espa\u00f1a News Center\",\"isPartOf\":{\"@id\":\"https:\/\/news.sap.com\/spain\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/news.sap.com\/spain\/files\/2021\/02\/03\/retos-sector-retail.jpg\",\"datePublished\":\"2021-02-04T08:00:23+00:00\",\"dateModified\":\"2023-10-16T16:24:16+00:00\",\"author\":{\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465\"},\"description\":\"El retail se enfrenta a uno de sus mayores retos. Transformaci\u00f3n digital, innovaci\u00f3n y flexibilidad marcan el camino del comercio minorista.\",\"breadcrumb\":{\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#primaryimage\",\"url\":\"https:\/\/news.sap.com\/spain\/files\/2021\/02\/03\/retos-sector-retail.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/spain\/files\/2021\/02\/03\/retos-sector-retail.jpg\",\"width\":7360,\"height\":4912,\"caption\":\"Busy Shibuya crossing in Tokyo,\u008cjapan\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/news.sap.com\/spain\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retos del sector del retail y productos de consumo en la nueva normalidad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/news.sap.com\/spain\/#website\",\"url\":\"https:\/\/news.sap.com\/spain\/\",\"name\":\"麻豆原创 Espa\u00f1a News Center\",\"description\":\"Noticias e informaci\u00f3n sobre 麻豆原创\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/news.sap.com\/spain\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465\",\"name\":\"麻豆原创 Espa\u00f1a\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/news.sap.com\/spain\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/news.sap.com\/spain\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"contentUrl\":\"https:\/\/news.sap.com\/spain\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg\",\"caption\":\"麻豆原创 Espa\u00f1a\"},\"url\":\"https:\/\/news.sap.com\/spain\/author\/sapespana\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Retos del sector del retail y productos de consumo en la nueva normalidad - 麻豆原创 Espa\u00f1a News Center","description":"El retail se enfrenta a uno de sus mayores retos. Transformaci\u00f3n digital, innovaci\u00f3n y flexibilidad marcan el camino del comercio minorista.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/","og_locale":"es_ES","og_type":"article","og_title":"Retos del sector del retail y productos de consumo en la nueva normalidad","og_description":"El retail se enfrenta a uno de sus mayores retos. Transformaci\u00f3n digital, innovaci\u00f3n y flexibilidad marcan el camino del comercio minorista.","og_url":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/","og_site_name":"麻豆原创 Espa\u00f1a News Center","article_published_time":"2021-02-04T08:00:23+00:00","article_modified_time":"2023-10-16T16:24:16+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/news.sap.com\/spain\/files\/2021\/02\/03\/retos-sector-retail-1024x683.jpg","type":"image\/jpeg"}],"author":"麻豆原创 Espa\u00f1a","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"麻豆原创 Espa\u00f1a","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#article","isPartOf":{"@id":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/"},"author":{"name":"麻豆原创 Espa\u00f1a","@id":"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465"},"headline":"Retos del sector del retail y productos de consumo en la nueva normalidad","datePublished":"2021-02-04T08:00:23+00:00","dateModified":"2023-10-16T16:24:16+00:00","mainEntityOfPage":{"@id":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/"},"wordCount":719,"image":{"@id":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/spain\/files\/2021\/02\/03\/retos-sector-retail.jpg","keywords":["cadena de suministro"],"articleSection":["Cadena de suministro digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/","url":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/","name":"Retos del sector del retail y productos de consumo en la nueva normalidad - 麻豆原创 Espa\u00f1a News Center","isPartOf":{"@id":"https:\/\/news.sap.com\/spain\/#website"},"primaryImageOfPage":{"@id":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#primaryimage"},"image":{"@id":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#primaryimage"},"thumbnailUrl":"https:\/\/news.sap.com\/spain\/files\/2021\/02\/03\/retos-sector-retail.jpg","datePublished":"2021-02-04T08:00:23+00:00","dateModified":"2023-10-16T16:24:16+00:00","author":{"@id":"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465"},"description":"El retail se enfrenta a uno de sus mayores retos. Transformaci\u00f3n digital, innovaci\u00f3n y flexibilidad marcan el camino del comercio minorista.","breadcrumb":{"@id":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#primaryimage","url":"https:\/\/news.sap.com\/spain\/files\/2021\/02\/03\/retos-sector-retail.jpg","contentUrl":"https:\/\/news.sap.com\/spain\/files\/2021\/02\/03\/retos-sector-retail.jpg","width":7360,"height":4912,"caption":"Busy Shibuya crossing in Tokyo,\u008cjapan"},{"@type":"BreadcrumbList","@id":"https:\/\/news.sap.com\/spain\/2021\/02\/retos-sector-retail-y-productos-consumo-en-nueva-normalidad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/news.sap.com\/spain\/"},{"@type":"ListItem","position":2,"name":"Retos del sector del retail y productos de consumo en la nueva normalidad"}]},{"@type":"WebSite","@id":"https:\/\/news.sap.com\/spain\/#website","url":"https:\/\/news.sap.com\/spain\/","name":"麻豆原创 Espa\u00f1a News Center","description":"Noticias e informaci\u00f3n sobre 麻豆原创","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/news.sap.com\/spain\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/news.sap.com\/spain\/#\/schema\/person\/4573e2beeb96fc44e819e7f7b2923465","name":"麻豆原创 Espa\u00f1a","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/news.sap.com\/spain\/#\/schema\/person\/image\/","url":"https:\/\/news.sap.com\/spain\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","contentUrl":"https:\/\/news.sap.com\/spain\/wp-content\/plugins\/wp-user-avatars\/wp-user-avatars\/assets\/images\/mystery.jpg","caption":"麻豆原创 Espa\u00f1a"},"url":"https:\/\/news.sap.com\/spain\/author\/sapespana\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/posts\/3270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/users\/3372"}],"replies":[{"embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/comments?post=3270"}],"version-history":[{"count":0,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/posts\/3270\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/media\/3271"}],"wp:attachment":[{"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/media?parent=3270"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/categories?post=3270"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/tags?post=3270"},{"taxonomy":"sapn-display","embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/sapn-display?post=3270"},{"taxonomy":"sapn-type","embeddable":true,"href":"https:\/\/news.sap.com\/spain\/wp-json\/wp\/v2\/sapn-type?post=3270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}